2023 Kansas City Golf Show Recap

WELCOMES THE

FEB. 24-26

Overland Park Convention Center Fri. 11 a.m.- 5 p.m. • Sat. 10 a.m.- 5 p.m.

Sun. 10 a.m.- 4 p.m.

8,000+

ATTENDANCE! ONE OF OUR BEST SHOWS YET! FEATURING

Tom Watson

• 100+ Exhibitors

and

• Hottest Golf Manufacturers • KP & Long Drive Competitions

Watson Links

appearance!

• Putting Championship • Main Stage Presentations • Michelob ULTRA 19TH Hole • Saturday Kids Day & Family Day • PXG Tour Experience

2023 SHOW

RECAP

• Spirits Experience • Golf MD Testing Zone

kansascitygolfshow.com Presenting Sponsors

FOLLOW US! Endorsed & Supported By

2023 Show Recap Mark Your Calendar for Next Year’s Show!

Feb. • 23 - 25 • 2024 Stay up-to-date on new sponsors, show activities and more at kansascitygolfshow.com

Table of Contents Event Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . 3 • Golf Show Summary

Event Owned, Managed & Marketed By Varsity Communications, Inc.

• Quick Facts

Event Features . . . . . . . . . . . . . . . . . . . . . . . . 4-5 Event Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Exhibitors & Floor Plan . . . . . . . . . . . . . . . . . . . . 7 Marketing & Promotions . . . . . . . . . . . . . . . 8-9 • News & Magazine • Radio & Television Advertising • Internet • Print Advertising • Plus

Event Photos . . . . . . . . . . . . . . . . . . . . . . . . 10-28

VARSITY GOLF SHOWS

For more information contact, show producer Dick Stephens at (206) 484-5284 or stephens@varsitycommunications.com

varsitygolfshows.com 2 • varsitygolfshows.com

2023 Kansas City Golf Show

2023 Show Recap

OVERVIEW Varsity Golf Shows, producers of popular golf shows

e-mail blasts by local golf courses and other companies, plus a

throughout the United States, brought their successful brand

significant social media campaign, helped promote the show to

of consumer golf shows to Kansas City in 2023, expanding

new audiences.

their reach north and bringing their tried-and-true formula of outstanding deals, free giveaways, free lessons, fun interactive events and quality exhibitors to Kansas’s vibrant golf community.

Golfers packed into the hall over the course of the weekend,

The 2023 Kansas City Golf Show was made possible by the support of its sponsors, the volunteers who gave their time to make the show a success, the involvement of the exhibitors and enthusiasm of the golfing public.

eager to take advantage of special offers on local golf courses, products and services from over 110 exhibitors; fun skills contests that gave attendees the chance to win clubs, free rounds and dream stay-and-play vacations; free lessons from top PGA pros; a driving range lined with representatives of all the major manufacturers; and a fantastic giveaway package for all attendees that included up to four free rounds of golf.

Varsity marketed the show via a significant media campaign that included advertisements in print, television and radio, on-site broadcasts during the most popular morning news programs, live remotes from the show floor, plus in-studio appearances and interviews by show organizers. In addition,

QUICK FACTS Show Owner. . . . . . . . . . . . . . . . . Varsity Comm., Inc. Date. . . . . . . . . . . . . . . . . . . . . . . . Feb. 24-26, 2023 Site. . . . . . . . . . . . . . . . . . . . . . . . . Overland Park Convention Center Average Attendance. . . . . . . . . 8,000+ Exhibits. . . . . . . . . . . . . . . . . . . . . 100+ Media Exposure. . . . . . . . . . . . . . $100,000 Campaign Ticket Prices. . . . . . . . . . . . . . . . . Player’s Tour Pass $69, Adults $16, Seniors (60+) $15, 12 & Under Free Manufacturers. . . . . . . . . . . . . . . Callaway, Cleveland, Cobra, Mizuno, PING, Puma Golf, Srixon Sponsors. . . . . . . . . . . . . . . . . . . . 1 Welcoming, 15 Presenting, 10 Supporting, 9 Patron Host Hotel. . . . . . . . . . . . . . . . . . . Holiday Inn & Suites Overland Park Center Endorsed & Supported by. . . . . Central Golf Links, First Tee, Kansas Golf Foundation, LPGA Amateur Golf Assoc., Missouri Golf Assoc., PGA Midwest Section

2023 Kansas City Golf Show

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2023 Show Recap

EVENT FEATURES Golf MD Testing & Fitting Zone

Michelob ULTRA / NUTRL 19th Hole

Hit all the new models from Callaway, Cobra, Mizuno, Odyssey, Ping, Titleist, TaylorMade and Wilson at our free driving range. Top Mfg. Representatives will be on-site fitting you to the right club!

Time for a break? Visit the 19th Hole to grab a cold Michelob ULTRA and watch golf, football, basketball, and other sports on big-screen TVs, or learn from pros on the adjacent Main Stage.

ProAm Golf Retail Equipment Sale

PGA Midwest Section Free Lesson Area

The best golf equipment sale of the year as at our Show!

Check out new clubs, apparel, accessories and more at showexclusive prices, and save big on last year’s clubs priced to move.

Everything to fill up your bag at great prices!

Get your swing tuned up for spring! Using the latest in technology and teaching techniques, top industry professionals will be giving free lessons all weekend long.

Xtreme Green On the Green Cleveland & Srixon Golf Super Sale Enjoy a weekend of club fitting, demos and special show sales from Cleveland and Srixon with show retailer Golf M.D. Check out the 2023 debuts and products ready to buy and take home.

ESPN KC Short Game Central Show off your short game by chipping to win rounds of golf, golf balls and other cool prizes. Make a hole-in-one and take home the grand prize.

Lake of the Ozarks Golf Trail / Edward Jones Long Drive Challenge Powered by Midwest Golf Innovations & SpringTee Tee it high and let it fly on a state-of-the-art simulator to win rounds of golf and more. With separate divisions for men, women and seniors, everyone has a chance to win.

Check out a sweet synthetic putting green built right on the show floor. Roll a few putts for fun or compete to win great prizes at certain times throughout the day.

F.I.T. Muscle & Joint Clinic Studio Meet the golf wellness, Titleist Performance Institute, Chiropractic and fitness experts from F.I.T. Muscle & Joint Clinic at the show. Let them help design a program “fit” for you.

Bushnell Golf Experience A global leader in golf technology, Bushnell Golf will have an amazing sale and product unveiling showcasing their Launch Pro Launch Monitor, new rangefinders, watches, GPS devices, speakers and more. All for sale at the show.

Imperial Golf Experience Old Kinderhook / Edward Jones KP Challenge Powered by Midwest Golf Innovations & SpringTee Not a long hitter? No problem — at the KP Challenge, pull wedge or iron and try to stick a shot in tight on one of the game’s iconic holes to win free golf and other goodies.

North Kansas City’s leader in teaching and fitting, Imperial Golf is making a name for themselves nationwide. Their show studio will give you a sampling of all they can do to take you to the next level.

Diageo Ready-To-Drink Tasting Room Olathe Lincoln Ford Putting Challenge Every successful putter wins a round of golf and entry in Sunday’s Putting Championship, where putters will compete to win a fantastic stay-and-play package.

Michelob Ultra / Sports Radio 810 WHB Main Stage Stop by the Main Stage and learn from the game’s top teachers, industry experts, fitness professionals and more.

4 • varsitygolfshows.com

Ready-to-Drink cocktails are all the rage on the golf course as a refreshing way to relax while playing and after the round. Come sample and enjoy new R-T-Ds from Captain Morgan, Tanqueray, Crown Royal and others at the show.

MGI Motorized Cart Test Drive A world leader in remote control motorized card technology MGI Golf will be on site with a test drive zone where you can put their latest models through their paces and buy them at the show.

2023 Kansas City Golf Show

2023 Show Recap

The StretchZone With cutting edge techniques, custom built tables and worldclass stretching professionals on site, you will be amazed at what a program with StretchZone will do for your game, flexibility, distance and score.

The First Tee of Greater KC Jr. Golfer Area A special area just for kids! Featuring fun games and instruction from local First Tee professionals, it’s the place to go to get your young golfer fired up about the game.

The First Tee of Greater KC Kids & Family Day Saturday is Kids and Family Day. With prizes and games for kids throughout the hall, junior golf seminars on the Main Stage and a Junior Putting Championship, it’s a day you won’t want to miss.

2023 Kansas City Golf Show

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SPONSORS Welcoming Sponsor

Presenting Sponsor Benefits • Logo on Print, Radio & TV Materials • Airborne Event Signage • Logo & Link on the Show Website • PA Announcements During the Event • Complimentary Event Tickets • Sponsorship of Interactive Area • On-Site Display Space

Supporting Sponsor Benefits • Logo on Print Media • Logo & Link on Show Website • PA Announcements During the Show • Complimentary Event Tickets • Event Signage • Co-Sponsorship of Interactive Area • On-Site Display Space

Patron Sponsor Benefits • Logo & Link on Show Website • PA Announcements During the Show • Complimentary Event Tickets • Event Signage • Sponsor or Co-Sponsor of a Show Activity

Endorsed & Supported By 6 • varsitygolfshows.com

2023 Kansas City Golf Show

2023 Show Recap

EXHIBITORS & FLOOR PLAN AdventHealth Championship

Renewal by Andersen

Grand Summit Golf & Country Club

RMI Golf Carts

Amateur Players Tour

Great Life Golf & Fitness

Sassy Caddy Inc.

American Shaman

Hague Quality Water

Sea n Green at Old Kinderhook

Birdies Indoor Golf

Healthyfeet

Seal Smart LLC

Boge Golf

Hello Garage of Kansas City

Shangri La Golf Club, Resort & Marina

Bordner Home Improvement

Imperial Golf

Shinnova Solar

Brookridge Golf and Fitness

Kansas Golf Book

Spinnaker Resorts

Bucket Golf

Kansas Golf Foundation

Srixon

Bushnell

Labette County CVB

StretchLab Leawood

Callaway Golf

Leaffilter

StretchZone

Captain Morgan Rum

LeafGuard

Synlawn

Central Links Golf

Let’s Golf Travel Network

Tanqueray Gin

Central Missouri’s

Life is Sports

Tee Times Magazine

LPGA Amateurs

The Sports Medicine

M&M Golf LLC

The Tee Box Group LLC

ClickHeat

MGI Power Golf Carts

Thermal King Windows

Cobalt Golf

Michelob Ultra

Three Sixty Six

Cobra

Mid America Golfing Events

Travel There and Back

Crown Royal

Midwest Golf Performance

Wee Links at Heritage Park

Destination Fun Travel

Missouri Golf Association

Whitmore Chiropractic

Diageo / Dentsu

Mizuno

Wild Horse Golf Club

E-Pulse

Mpruv Sports

Edward Jones

Mules National Golf Club Nutrl

Farmers Insurance

Odyssey

– Steven Kohnle Agency

Olathe Ford Lincoln

First Responder Golf Foundation

Old Kinderhook

First Tee of Kansas City

Perfect Hands Golf LLC

Fit Muscle and Joint Clinic

PGA Junior League

Golden Eagle Golf, Inc.

PING

Golf Ball Divers

Pins & Aces

210

STATIONS ARE 9' x 15'

200

200

204

20' x 20'

201

203

205

207

209

211

215

217

219

221

223

225

227

229

233

302

304

306

308

310

314

316

318

320

322

324

326

328

332

205

227

208

30' x 30'

300

201

19th HOLE

206

40' x 60'

235

237

239

241

334

336

338

340

233

235

10' AISLE

301

303

305

307

311

315

317

319

321

323

325

327

329

400

402

404

406

410

414

416

418

420

422

424

426

428

415

PUTTING CHALLENGE

331 331

EXHIBITOR CHECK-IN 20' X 50'

8'

10' AISLE

Golf Ball Pauls

Pro-Am Golf USA

Golf M.D.

Puma Golf

Golf Magazine

Range Golf

BOX OFFICE

401

403

405

407

409

411

500

502

504

506

508

510

501

503

505

507

509

511

600

602

604

606

608

610

20' x 50'

415

4

10' AISLE

5

515 515

519 618

8'

6

7

521

523

425

427

524

526

429 528

431 431 433 431

20' X 30'

525

525527 521 620 622 624

20' X 50'

533

535

537

539

541

537 533 634 636 638 640

632

8.75' AISLE

601

605

609

MAN GOLF

SHORT GAME

603 605 601 603 605 28' x 40'

2023 Kansas City Golf Show

204

Show Bins Austads storage

TESTING & FITTING ZONE

ENTRANCE

1

202

60' x 120'

STAGE

Fairway Custom Golf

PREFUNCTION

Cleveland Golf

12' x 24'

& Performance Center

– Kansas City Metro Chapter

8'

Chiro One Wellness Centers

MAIN STAGE

Lake of the Ozarks Golf Council

8'

Alabama Tourism

28' x 40'

KANSAS CITY GOLF SHOW OVERLAND PARK CC, HALLS A & B FEBRUARY 25-27, 2022 BOOTHS ARE 10' x 10'

23' x 40'

613

607

FAIRWAY CUSTOM 40' GOLF

607

609

611

KP LD

Imperial Golf

613

PRO-AM GOLF SHOPS

20' X 30'

65'

40' X 40'

40' x 60'

varsitygolfshows.com • 7

AISLE WIDTHS ARE NOTED REVISED 01-26-2022 # 13254

www.libertyexpo.com

2023 Show Recap

MARKETING & PROMOTIONS

10 Million

Radio & Television Advertising •

Impressions

Radio - 350 Golf Show Radio Spots WHB SportsRadio - 150 spots over 2 weeks and live remote with K. Kietzman.

WELCOMES THE

ESPN Radio KC - 120 spots over 2 weeks 610 Sports - 60 spots over 2 weeks leading up.

KMBZ NewsRadio - 25 spots week leading up to show.

FEB. 24-26 Overland Park Conv. Center

610 Sports - 50 spots over 2 weeks leading up to show.

•

Fri. 11-5 • Sat. 10-5 • Sun. 10-4

Live Broadcasts – 4 Live Broadcasts Friday Show Day Kevin Kietzman - 3 Hours On WHB. FOX4 - Sat am.

•

Television Ads: 230 Golf Show TV Spots Time Warner Cable KC – 170+ ads: Golf Channel, PGA Tour Coverage, ESPN, FOX, MetroSports, CNN, MSNBC over 2 weeks.

See 8-Time Major Champion

TOM WATSON

SUPPORTING

SAT. FEB. 25 AT 1 P.M.

5 GREAT FRONT DOOR OFFERS Mules National Round of Golf 1st 300 each day

Srixon Balls Sleeve of Balls 1st 200 each day

Birdies Indoor Golf 30-min. simulator session 1st 800 each day

1-Yr. of Golf Mag. $12 Value All attendees

Restrictions apply.

See website for details.

HURRY! Buy Tix or

Free Ticket PGA Tour Korn Ferry Tour Pass online AdventHealth Championship & get bonus All attendees

kansascitygolfshow.com

round to Old Kinderhook

FREE ADMISSION to the

show all weekend

WDAF FOX4 – 20+ Ads in AM and PM news week leading to the show.

KCTV5 CBS – 20+ Ads on 18 weeks of PGA Tour Coverage, AM and PM news.

KSHB NBC – 20+ Ads on AM and PM news week leading up to show.

ViaMedia – 200 spots in Golf Channel, ESPN and digital via Google.

8 • varsitygolfshows.com

2023 Kansas City Golf Show

2023 Show Recap

MARKETING & PROMOTIONS E-Marketing: Digital Campaign/Ads & Messaging Via Partnerships – 25+ Partners •

Show Ads, Email Campaigns and Show Messages With: KansasCity.com, Golf Channel, GolfNow.com, iDealGolfer, KCGA, PGA Section, WHB, MGA, Tee Times, Great Life KC, Digital Ally Open, KC Golf Show database, Golf Channel Academy, Golf Show /TWITTER and 20+ local regional partners and show clients ALL HELPING!

Social Media Campaign: Via Facebook/Twitter Multiple messages, posts, boosts and campaigns

WELCOMES THE

to our FOLLOWERS for 2 months leading up,

FEB. 24-26

Overland Park Convention Center

Twitter via Show and partner channels. Major

Fri. 11a.m. - 5p.m. • Sat. 9a.m. - 6p.m. • Sun. 9a.m. - 5p.m.

focus 30 days out. Press releases for 4 months to regional media.

Print Media: 15 Display Ads •

Kansas City Star: 10 ads over two weeks leading up.

•

Tee Times Golf Guide: 3 months of ads/coverage + special February Show section.

Try & Buy Equipment Sale

Try and buy the hot new club’s from the game’s biggest brands!

Test The Latest Clubs

Check out clubs, apparel, accessories and more at show-exclusive prices, and save on golf equipment priced to move.

100 Plus Exhibitors

KP & Long Drive Competitions • Putting Championship • 19 TH Hole PGA Free Lesson Area • Sat. Kids Day • Main Stage Presentations

kansascitygolfshow.com Sponsored By

2023 Kansas City Golf Show

Endorsed & Supported By

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