WELCOMES THE
FEB. 24-26
Overland Park Convention Center Fri. 11 a.m.- 5 p.m. • Sat. 10 a.m.- 5 p.m. Sun. 10 a.m.- 4 p.m.
8,000+
ATTENDANCE! ONE OF OUR BEST SHOWS YET! FEATURING
Tom Watson
• 100+ Exhibitors
and
• Hottest Golf Manufacturers • KP & Long Drive Competitions
Watson Links
appearance!
• Putting Championship • Main Stage Presentations • Michelob ULTRA 19TH Hole • Saturday Kids Day & Family Day • PXG Tour Experience
2023 SHOW
RECAP
• Spirits Experience • Golf MD Testing Zone
kansascitygolfshow.com Presenting Sponsors
FOLLOW US! Endorsed & Supported By
2023 Show Recap Mark Your Calendar for Next Year’s Show!
Feb. • 23 - 25 • 2024 Stay up-to-date on new sponsors, show activities and more at kansascitygolfshow.com
Table of Contents Event Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . 3 • Golf Show Summary
Event Owned, Managed & Marketed By Varsity Communications, Inc.
• Quick Facts
Event Features . . . . . . . . . . . . . . . . . . . . . . . . 4-5 Event Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Exhibitors & Floor Plan . . . . . . . . . . . . . . . . . . . . 7 Marketing & Promotions . . . . . . . . . . . . . . . 8-9 • News & Magazine • Radio & Television Advertising • Internet • Print Advertising • Plus
Event Photos . . . . . . . . . . . . . . . . . . . . . . . . 10-28
VARSITY GOLF SHOWS
For more information contact, show producer Dick Stephens at (206) 484-5284 or stephens@varsitycommunications.com
varsitygolfshows.com 2 • varsitygolfshows.com
2023 Kansas City Golf Show
2023 Show Recap
OVERVIEW Varsity Golf Shows, producers of popular golf shows
e-mail blasts by local golf courses and other companies, plus a
throughout the United States, brought their successful brand
significant social media campaign, helped promote the show to
of consumer golf shows to Kansas City in 2023, expanding
new audiences.
their reach north and bringing their tried-and-true formula of outstanding deals, free giveaways, free lessons, fun interactive events and quality exhibitors to Kansas’s vibrant golf community. Golfers packed into the hall over the course of the weekend,
The 2023 Kansas City Golf Show was made possible by the support of its sponsors, the volunteers who gave their time to make the show a success, the involvement of the exhibitors and enthusiasm of the golfing public.
eager to take advantage of special offers on local golf courses, products and services from over 110 exhibitors; fun skills contests that gave attendees the chance to win clubs, free rounds and dream stay-and-play vacations; free lessons from top PGA pros; a driving range lined with representatives of all the major manufacturers; and a fantastic giveaway package for all attendees that included up to four free rounds of golf. Varsity marketed the show via a significant media campaign that included advertisements in print, television and radio, on-site broadcasts during the most popular morning news programs, live remotes from the show floor, plus in-studio appearances and interviews by show organizers. In addition,
QUICK FACTS Show Owner. . . . . . . . . . . . . . . . . Varsity Comm., Inc. Date. . . . . . . . . . . . . . . . . . . . . . . . Feb. 24-26, 2023 Site. . . . . . . . . . . . . . . . . . . . . . . . . Overland Park Convention Center Average Attendance. . . . . . . . . 8,000+ Exhibits. . . . . . . . . . . . . . . . . . . . . 100+ Media Exposure. . . . . . . . . . . . . . $100,000 Campaign Ticket Prices. . . . . . . . . . . . . . . . . Player’s Tour Pass $69, Adults $16, Seniors (60+) $15, 12 & Under Free Manufacturers. . . . . . . . . . . . . . . Callaway, Cleveland, Cobra, Mizuno, PING, Puma Golf, Srixon Sponsors. . . . . . . . . . . . . . . . . . . . 1 Welcoming, 15 Presenting, 10 Supporting, 9 Patron Host Hotel. . . . . . . . . . . . . . . . . . . Holiday Inn & Suites Overland Park Center Endorsed & Supported by. . . . . Central Golf Links, First Tee, Kansas Golf Foundation, LPGA Amateur Golf Assoc., Missouri Golf Assoc., PGA Midwest Section
2023 Kansas City Golf Show
varsitygolfshows.com • 3
2023 Show Recap
EVENT FEATURES Golf MD Testing & Fitting Zone
Michelob ULTRA / NUTRL 19th Hole
Hit all the new models from Callaway, Cobra, Mizuno, Odyssey, Ping, Titleist, TaylorMade and Wilson at our free driving range. Top Mfg. Representatives will be on-site fitting you to the right club!
Time for a break? Visit the 19th Hole to grab a cold Michelob ULTRA and watch golf, football, basketball, and other sports on big-screen TVs, or learn from pros on the adjacent Main Stage.
ProAm Golf Retail Equipment Sale
PGA Midwest Section Free Lesson Area
The best golf equipment sale of the year as at our Show! Check out new clubs, apparel, accessories and more at showexclusive prices, and save big on last year’s clubs priced to move. Everything to fill up your bag at great prices!
Get your swing tuned up for spring! Using the latest in technology and teaching techniques, top industry professionals will be giving free lessons all weekend long.
Xtreme Green On the Green Cleveland & Srixon Golf Super Sale Enjoy a weekend of club fitting, demos and special show sales from Cleveland and Srixon with show retailer Golf M.D. Check out the 2023 debuts and products ready to buy and take home.
ESPN KC Short Game Central Show off your short game by chipping to win rounds of golf, golf balls and other cool prizes. Make a hole-in-one and take home the grand prize.
Lake of the Ozarks Golf Trail / Edward Jones Long Drive Challenge Powered by Midwest Golf Innovations & SpringTee Tee it high and let it fly on a state-of-the-art simulator to win rounds of golf and more. With separate divisions for men, women and seniors, everyone has a chance to win.
Check out a sweet synthetic putting green built right on the show floor. Roll a few putts for fun or compete to win great prizes at certain times throughout the day.
F.I.T. Muscle & Joint Clinic Studio Meet the golf wellness, Titleist Performance Institute, Chiropractic and fitness experts from F.I.T. Muscle & Joint Clinic at the show. Let them help design a program “fit” for you.
Bushnell Golf Experience A global leader in golf technology, Bushnell Golf will have an amazing sale and product unveiling showcasing their Launch Pro Launch Monitor, new rangefinders, watches, GPS devices, speakers and more. All for sale at the show.
Imperial Golf Experience Old Kinderhook / Edward Jones KP Challenge Powered by Midwest Golf Innovations & SpringTee Not a long hitter? No problem — at the KP Challenge, pull wedge or iron and try to stick a shot in tight on one of the game’s iconic holes to win free golf and other goodies.
North Kansas City’s leader in teaching and fitting, Imperial Golf is making a name for themselves nationwide. Their show studio will give you a sampling of all they can do to take you to the next level.
Diageo Ready-To-Drink Tasting Room Olathe Lincoln Ford Putting Challenge Every successful putter wins a round of golf and entry in Sunday’s Putting Championship, where putters will compete to win a fantastic stay-and-play package.
Michelob Ultra / Sports Radio 810 WHB Main Stage Stop by the Main Stage and learn from the game’s top teachers, industry experts, fitness professionals and more.
4 • varsitygolfshows.com
Ready-to-Drink cocktails are all the rage on the golf course as a refreshing way to relax while playing and after the round. Come sample and enjoy new R-T-Ds from Captain Morgan, Tanqueray, Crown Royal and others at the show.
MGI Motorized Cart Test Drive A world leader in remote control motorized card technology MGI Golf will be on site with a test drive zone where you can put their latest models through their paces and buy them at the show.
2023 Kansas City Golf Show
2023 Show Recap
The StretchZone With cutting edge techniques, custom built tables and worldclass stretching professionals on site, you will be amazed at what a program with StretchZone will do for your game, flexibility, distance and score.
The First Tee of Greater KC Jr. Golfer Area A special area just for kids! Featuring fun games and instruction from local First Tee professionals, it’s the place to go to get your young golfer fired up about the game.
The First Tee of Greater KC Kids & Family Day Saturday is Kids and Family Day. With prizes and games for kids throughout the hall, junior golf seminars on the Main Stage and a Junior Putting Championship, it’s a day you won’t want to miss.
2023 Kansas City Golf Show
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2023 Show Recap
SPONSORS Welcoming Sponsor
Presenting Sponsor Benefits • Logo on Print, Radio & TV Materials • Airborne Event Signage • Logo & Link on the Show Website • PA Announcements During the Event • Complimentary Event Tickets • Sponsorship of Interactive Area • On-Site Display Space
Supporting Sponsor Benefits • Logo on Print Media • Logo & Link on Show Website • PA Announcements During the Show • Complimentary Event Tickets • Event Signage • Co-Sponsorship of Interactive Area • On-Site Display Space
Patron Sponsor Benefits • Logo & Link on Show Website • PA Announcements During the Show • Complimentary Event Tickets • Event Signage • Sponsor or Co-Sponsor of a Show Activity
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2023 Kansas City Golf Show
2023 Show Recap
EXHIBITORS & FLOOR PLAN AdventHealth Championship
Renewal by Andersen
Grand Summit Golf & Country Club
RMI Golf Carts
Amateur Players Tour
Great Life Golf & Fitness
Sassy Caddy Inc.
American Shaman
Hague Quality Water
Sea n Green at Old Kinderhook
Birdies Indoor Golf
Healthyfeet
Seal Smart LLC
Boge Golf
Hello Garage of Kansas City
Shangri La Golf Club, Resort & Marina
Bordner Home Improvement
Imperial Golf
Shinnova Solar
Brookridge Golf and Fitness
Kansas Golf Book
Spinnaker Resorts
Bucket Golf
Kansas Golf Foundation
Srixon
Bushnell
Labette County CVB
StretchLab Leawood
Callaway Golf
Leaffilter
StretchZone
Captain Morgan Rum
LeafGuard
Synlawn
Central Links Golf
Let’s Golf Travel Network
Tanqueray Gin
Central Missouri’s
Life is Sports
Tee Times Magazine
LPGA Amateurs
The Sports Medicine
M&M Golf LLC
The Tee Box Group LLC
ClickHeat
MGI Power Golf Carts
Thermal King Windows
Cobalt Golf
Michelob Ultra
Three Sixty Six
Cobra
Mid America Golfing Events
Travel There and Back
Crown Royal
Midwest Golf Performance
Wee Links at Heritage Park
Destination Fun Travel
Missouri Golf Association
Whitmore Chiropractic
Diageo / Dentsu
Mizuno
Wild Horse Golf Club
E-Pulse
Mpruv Sports
Edward Jones
Mules National Golf Club Nutrl
Farmers Insurance
Odyssey
– Steven Kohnle Agency
Olathe Ford Lincoln
First Responder Golf Foundation
Old Kinderhook
First Tee of Kansas City
Perfect Hands Golf LLC
Fit Muscle and Joint Clinic
PGA Junior League
Golden Eagle Golf, Inc.
PING
Golf Ball Divers
Pins & Aces
210
STATIONS ARE 9' x 15'
200
200
204
20' x 20'
201
203
205
207
209
211
215
217
219
221
223
225
227
229
233
302
304
306
308
310
314
316
318
320
322
324
326
328
332
205
227
208
30' x 30'
300
201
19th HOLE
206
40' x 60'
235
237
239
241
334
336
338
340
233
235
10' AISLE
301
303
305
307
311
315
317
319
321
323
325
327
329
400
402
404
406
410
414
416
418
420
422
424
426
428
415
PUTTING CHALLENGE
331 331
EXHIBITOR CHECK-IN 20' X 50'
8'
10' AISLE
Golf Ball Pauls
Pro-Am Golf USA
Golf M.D.
Puma Golf
Golf Magazine
Range Golf
BOX OFFICE
401
403
405
407
409
411
500
502
504
506
508
510
501
503
505
507
509
511
600
602
604
606
608
610
20' x 50'
415
4
10' AISLE
5
515 515
519 618
8'
6
7
521
523
425
427
524
526
429 528
431 431 433 431
20' X 30'
525
525527 521 620 622 624
20' X 50'
533
535
537
539
541
537 533 634 636 638 640
632
8.75' AISLE
601
605
609
MAN GOLF
SHORT GAME
603 605 601 603 605 28' x 40'
2023 Kansas City Golf Show
204
Show Bins Austads storage
TESTING & FITTING ZONE
ENTRANCE
1
202
60' x 120'
STAGE
Fairway Custom Golf
PREFUNCTION
Cleveland Golf
12' x 24'
& Performance Center
– Kansas City Metro Chapter
8'
Chiro One Wellness Centers
MAIN STAGE
Lake of the Ozarks Golf Council
8'
Alabama Tourism
28' x 40'
KANSAS CITY GOLF SHOW OVERLAND PARK CC, HALLS A & B FEBRUARY 25-27, 2022 BOOTHS ARE 10' x 10'
23' x 40'
613
607
FAIRWAY CUSTOM 40' GOLF
607
609
611
KP LD
Imperial Golf
613
PRO-AM GOLF SHOPS
20' X 30'
65'
40' X 40'
40' x 60'
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AISLE WIDTHS ARE NOTED REVISED 01-26-2022 # 13254
www.libertyexpo.com
2023 Show Recap
MARKETING & PROMOTIONS
10 Million
Radio & Television Advertising •
Impressions
Radio - 350 Golf Show Radio Spots WHB SportsRadio - 150 spots over 2 weeks and live remote with K. Kietzman.
WELCOMES THE
ESPN Radio KC - 120 spots over 2 weeks 610 Sports - 60 spots over 2 weeks leading up. KMBZ NewsRadio - 25 spots week leading up to show.
FEB. 24-26 Overland Park Conv. Center
610 Sports - 50 spots over 2 weeks leading up to show. •
Fri. 11-5 • Sat. 10-5 • Sun. 10-4
Live Broadcasts – 4 Live Broadcasts Friday Show Day Kevin Kietzman - 3 Hours On WHB. FOX4 - Sat am.
•
Television Ads: 230 Golf Show TV Spots Time Warner Cable KC – 170+ ads: Golf Channel, PGA Tour Coverage, ESPN, FOX, MetroSports, CNN, MSNBC over 2 weeks.
See 8-Time Major Champion
TOM WATSON
SUPPORTING
SAT. FEB. 25 AT 1 P.M.
5 GREAT FRONT DOOR OFFERS Mules National Round of Golf 1st 300 each day
Srixon Balls Sleeve of Balls 1st 200 each day
Birdies Indoor Golf 30-min. simulator session 1st 800 each day
1-Yr. of Golf Mag. $12 Value All attendees
Restrictions apply. See website for details.
HURRY! Buy Tix or
Free Ticket PGA Tour Korn Ferry Tour Pass online AdventHealth Championship & get bonus All attendees
kansascitygolfshow.com
round to Old Kinderhook
FREE ADMISSION to the
show all weekend
WDAF FOX4 – 20+ Ads in AM and PM news week leading to the show. KCTV5 CBS – 20+ Ads on 18 weeks of PGA Tour Coverage, AM and PM news. KSHB NBC – 20+ Ads on AM and PM news week leading up to show. ViaMedia – 200 spots in Golf Channel, ESPN and digital via Google.
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2023 Kansas City Golf Show
2023 Show Recap
MARKETING & PROMOTIONS E-Marketing: Digital Campaign/Ads & Messaging Via Partnerships – 25+ Partners •
Show Ads, Email Campaigns and Show Messages With: KansasCity.com, Golf Channel, GolfNow.com, iDealGolfer, KCGA, PGA Section, WHB, MGA, Tee Times, Great Life KC, Digital Ally Open, KC Golf Show database, Golf Channel Academy, Golf Show /TWITTER and 20+ local regional partners and show clients ALL HELPING!
Social Media Campaign: Via Facebook/Twitter Multiple messages, posts, boosts and campaigns
WELCOMES THE
to our FOLLOWERS for 2 months leading up,
FEB. 24-26
Overland Park Convention Center
Twitter via Show and partner channels. Major
Fri. 11a.m. - 5p.m. • Sat. 9a.m. - 6p.m. • Sun. 9a.m. - 5p.m.
focus 30 days out. Press releases for 4 months to regional media.
Print Media: 15 Display Ads •
Kansas City Star: 10 ads over two weeks leading up.
•
Tee Times Golf Guide: 3 months of ads/coverage + special February Show section.
Try & Buy Equipment Sale
Try and buy the hot new club’s from the game’s biggest brands!
Test The Latest Clubs
Check out clubs, apparel, accessories and more at show-exclusive prices, and save on golf equipment priced to move.
100 Plus Exhibitors
KP & Long Drive Competitions • Putting Championship • 19 TH Hole PGA Free Lesson Area • Sat. Kids Day • Main Stage Presentations
kansascitygolfshow.com Sponsored By
2023 Kansas City Golf Show
Endorsed & Supported By
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