2024 Kansas City Golf Show Recap by Varsity Communications

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FEATURING

2024 Show Recap

OVERVIEW

Varsity Golf Shows, producers of popular golf shows throughout the United States, brought their successful brand of consumer golf shows to Kansas City in 2024, expanding their reach north and bringing their tried-and-true formula of outstanding deals, free giveaways, free lessons, fun interactive events and quality exhibitors to Kansas’s vibrant golf community.

Golfers packed into the hall over the course of the weekend, eager to take advantage of special offers on local golf courses, products and services from over 110 exhibitors; fun skills contests that gave attendees the chance to win clubs, free rounds and dream stay-and-play vacations; free lessons from top PGA pros; a driving range lined with representatives of all the major manufacturers; and a fantastic giveaway package for all attendees that included up to four free rounds of golf.

Varsity marketed the show via a significant media campaign that included advertisements in print, television and radio, on-site broadcasts during the most popular morning news programs, live remotes from the show floor, plus in-studio appearances and interviews by show organizers. In addition,

QUICK FACTS

Show Owner Varsity Comm., Inc.

Date Feb. 23-25, 2024

Site Overland Park Convention Center

Average Attendance 8,000+

Exhibits

Media Exposure

Ticket Prices

100+

$100,000 Campaign

e-mail blasts by local golf courses and other companies, plus a significant social media campaign, helped promote the show to new audiences.

The 2024 Kansas City Golf Show was made possible by the support of its sponsors, the volunteers who gave their time to make the show a success, the involvement of the exhibitors and enthusiasm of the golfing public.

Player’s Tour Pass $79, Adults $17, Seniors (60+) $16, 12 & Under Free

Manufacturers .............. Callaway, Cleveland, Cobra, Mizuno, PING, Srixon

Sponsors 1 Welcoming, 19 Presenting, 18 Supporting, 8 Patron

Host Hotel .................. Holiday Inn & Suites Overland Park Center

Endorsed & Supported by Central Golf Links, First Tee, Kansas Golf Foundation, LPGA Amateur Golf Assoc., Missouri Golf Assoc., PGA Midwest Section

2024 Show Recap

EVENT FEATURES

Golf MD Testing & Fitting Zone

Hit all the new models from Callaway, Cobra, Mizuno, Odyssey, Ping, Titleist, TaylorMade and Wilson at our free driving range. Top Mfg. Representatives will be on-site fitting you to the right club!

ProAm Golf Retail Equipment Sale

The best golf equipment sale of the year as at our Show! Check out new clubs, apparel, accessories and more at showexclusive prices, and save big on last year’s clubs priced to move. Everything to fill up your bag at great prices!

ESPN KC Short Game Central

Show off your short game by chipping to win rounds of golf, golf balls and other cool prizes. Make a hole-in-one and take home the grand prize.

Lake of the Ozarks Golf Trail / Edward Jones

Straightest Drive Challenge

Tee it high and let it fly on a state-of-the-art simulator to win rounds of golf and more. With separate divisions for men, women and seniors, everyone has a chance to win.

Old Kinderhook / Edward Jones KP Challenge

Not a long hitter? No problem — at the KP Challenge, pull wedge or iron and try to stick a shot in tight on one of the game’s iconic holes to win free golf and other goodies.

Olathe Lincoln Ford Putting Challenge

Every successful putter wins a round of golf and entry in Sunday’s Putting Championship, where putters will compete to win a fantastic stay-and-play package.

Sports Radio 810 WHB Main Stage

Stop by the Main Stage and learn from the game’s top teachers, industry experts, fitness professionals and more.

Yuengling Flight 19th Hole

Time for a break? Visit the 19th Hole and grab a cold Yuengling Flight, meet celebrity Madi Frerking and learn from pros on the adjacent Main Stage.

Xtreme Green On the Green

Check out a sweet synthetic putting green built right on the show floor. Roll a few putts for fun or compete to win great prizes at certain times throughout the day.

AdventHealth Wellness Zone

Our new Welcoming Sponsor AdventHealth will have sports medicine and wellness experts to get you golf fit for coming golf season. And, learn all about the AdventHealth Championship coming this May.

Bushnell Golf Experience

A global leader in golf technology, Bushnell Golf will have an amazing sale and product unveiling showcasing their Launch Pro Launch Monitor, new rangefinders, watches, GPS devices, speakers and more. All for sale at the show.

Perfect Hands Golf Fitness and Instruction Zone

Perfect Hands Golf is THE WORLD’S FIRST EVER SWING & STRENGTH trainer! Come visit us to feel the PHG difference & why our fully patented system will transform your golf game.

The Orange Whip Experience

Join the Orange Whip Experience – your ticket to a golf swing revolution! Elevate your game with heightened athleticism, balance, and rhythm. Dive into the world of Orange Whip Products – where passion meets performance, and your love for the game soars to new heights. Orange Whip: You gotta feel it!

PGA Midwest Section Free Lesson Area

Get your swing tuned up for spring! Using the latest in technology and teaching techniques, top industry professionals will be giving free lessons all weekend long.

Vivid Golf Gallery

The Show’s newest sponsor, check out Vivid Golf’s array of attire, rangefinders and more. And take advantage of their special offers.

Indi Golf Zone

Indi Golf’s putters, wedges and clothing is sleek, high quality and turning heads across the U.S. Buy from them at the Show.

MGI Motorized Cart Test Drive

A world leader in remote control motorized card technology MGI Golf will be on site with a test drive zone where you can put their latest models through their paces and buy them at the show.

The StretchZone

With cutting edge techniques, custom built tables and worldclass stretching professionals on site, you will be amazed at what a program with StretchZone will do for your game, flexibility, distance and score.

Liquid Lounges

Sip, sample and savor amazing libations from Barmen Bourbon, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Arnold Palmer Spiked, Simply Spiked and Dewars Scotch.

High-Tech Tees

This is the most high-tech the Show has ever been with offers and experiences from Golftrk, Noonan, Birdies Indoor, Midwest Golf Solutions and The Tee Box Topeka.

The First Tee of Greater KC Jr. Golfer Area

A special area just for kids! Featuring fun games and instruction from local First Tee professionals, it’s the place to go to get your young golfer fired up about the game.

The First Tee of Greater KC Kids & Family Day

Saturday is Kids and Family Day. With prizes and games for kids throughout the hall, junior golf seminars on the Main Stage and a Junior Putting Championship, it’s a day you won’t want to miss.

2024 Show Recap

Presenting Sponsor Benefits

• Logo on Print, Radio & TV Materials

• Airborne Event Signage

• Logo & Link on the Show Website

• PA Announcements During the Event

• Complimentary Event Tickets

• Sponsorship of Interactive Area

• On-Site Display Space

Supporting Sponsor Benefits

• Logo on Print Media

• Logo & Link on Show Website

• PA Announcements During the Show

• Complimentary Event Tickets

• Event Signage

• Co-Sponsorship of Interactive Area

• On-Site Display Space

Patron Sponsor Benefits

• Logo & Link on Show Website

• PA Announcements During the Show

• Complimentary Event Tickets

• Event Signage

• Sponsor or Co-Sponsor of a Show Activity

Endorsed & Supported By

2024 Show Recap

EXHIBITORS & FLOOR PLAN

810 WHB

AdventHealth Championship

Alabama Tourism

Arnold Palmer Spiked

Barmen Bourbon

Bender Gloves

Birdies Indoor Golf

Body 20 PV

Boge Golf

Bordner Home Improvement

Branson.com

Brookridge Golf and Fitness

Bushnell

Callaway Golf

Capital Vacations

Central Links Golf

Chiro One Wellness Centers

Cleveland Golf

Clickheat • DBA WonderPax

Cobalt Golf

Cobra

Colbert Hills

Curis Functional Health

Delux Travel

Dewar’s

Drumm Farm Golf Club

E-Pulse

Edward Jones

Elite Fundraising Solutions

ESPN Kansas City

Fairway Custom Golf

Farmers Insurance • Steven Kohnle Agency

First Responder Golf Foundation

First Tee of Kansas City

Forever Sunglasses

Golden Eagle Golf, Inc

Golf Ball Pauls

Golf M.D.

Golf Unlimited

Golftrk

Great Life Golf & Fitness

Hague Quality Water

Hello Garage of Kansas City

Helt’s Turf Farm

Hot Springs Village

Indi Golf

Kinley Golf Sales

Labette County CVB

Lake of the Ozarks Golf Council

Leaffilter

LeafGuard

LPGA Amateurs • Kansas City Metro

Chapter

MGI Power Golf Carts

Mid America Golfing Events

Midwest Distributors

Midwest Golf Innovations

Missouri Golf Association

Mizuno

Mules National Golf Club

Murphy Golf Simulators • KC

Noonan

North Iowa Golf

Odyssey

Olathe Ford Lincoln

Old Kinderhook

Orange Whip

Perfect Hands Golf LLC

PING

Popticals

Prairie Highland Golf Club

Pro-Am Golf USA

Puma Golf

Putter Match/Putter

Perfection

Renewal by Andersen

RMI Golf Carts

Sassy Caddy Inc.

Shangri La Golf Club • Resort & Marina

Simply Spiked

Spinnaker Resorts

Srixon

StretchZone

Synlawn

T-Mobile

Team Cocktail

Tee Times Magazine

The Resort Lake of the Ozarks

The Tee Box Group

Thermal King Windows

Top Chico Hard Seltzer

Topgolf Overland Park

Travel There and Back

TruGolf Inc

Villa Del Palmar

Vivid Golf

Vizzy Hard Seltzer

Wee Links at Heritage Park

Whitmore Chiropractic

Xtreme Green Synthetic Turf

Yuengling Flight

2024 Show Recap

MARKETING & PROMOTIONS

Radio & Television Advertising

• Radio - 350 Golf Show Radio Spots

WHB SportsRadio - 150 spots over 2 weeks and live remote with K. Kietzman.

ESPN Radio KC - 120 spots over 2 weeks 610 Sports - 60 spots over 2 weeks leading up.

KMBZ NewsRadio - 25 spots week leading up to show.

610 Sports - 50 spots over 2 weeks leading up to show.

• Live Broadcasts – 4 Live Broadcasts

FOX4 - Sat am.

• Television Ads: 230 Golf Show TV Spots

Time Warner Cable KC – 170+ ads: Golf Channel, PGA Tour Coverage, ESPN, FOX, MetroSports, CNN, MSNBC over 2 weeks.

WDAF FOX4 – 20+ Ads in AM and PM news week leading to the show.

KCTV5 CBS – 20+ Ads on 18 weeks of PGA Tour Coverage, AM and PM news.

KSHB NBC – 20+ Ads on AM and PM news week leading up to show.

ViaMedia – 200 spots in Golf Channel, ESPN and digital via Google.

2024 Show Recap

MARKETING & PROMOTIONS

• Show Ads, Email Campaigns and Show Messages With: KansasCity.com, Golf Channel, GolfNow.com, iDealGolfer, KCGA, PGA Section, WHB, MGA, Tee Times, Great Life KC, Digital Ally Open, KC Golf Show database, Golf Channel Academy, Golf Show /TWITTER and 20+ local regional partners and show clients ALL HELPING!

Multiple messages, posts, boosts and campaigns to our FOLLOWERS for 2 months leading up, Twitter via Show and partner channels. Major focus 30 days out. Press releases for 4 months to regional media.

• Kansas City Star: 10 ads over two weeks leading up.

• Tee Times Golf Guide: 3 months of ads/coverage + special February Show section.