2023 Portland Golf Show Recap

WELCOMES THE

MARCH 3-5 Portland Expo Center

Fri. 11 a.m.- 5 p.m. • Sat. 10 a.m.- 5 p.m.

Sun. 10 a.m.- 4 p.m.

8,000+

ATTENDANCE! ONE OF OUR BEST SHOWS YET! FEATURING • 100+ Exhibitors • Hottest Golf Manufacturers • KP & Long Drive Competitions • Putting Championship • Main Stage Presentations • Michelob ULTRA 19TH Hole • Saturday Kids Day & Family Day

2023 SHOW

RECAP

• PXG Tour Experience • Spirits Experience

portlandgolfshow.com Presenting Sponsors

FOLLOW US! Endorsed & Supported By

2023 Show Recap Mark Your Calendar for Next Year’s Show!

March • 1 - 3 • 2024

Stay up-to-date on new sponsors, show activities and more at portlandgolfshow.com

Table of Contents Event Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Event Owned, Managed & Marketed By Varsity Communications, Inc.

• Golf Show Summary • Quick Facts

Event Features . . . . . . . . . . . . . . . . . . . . . . . . 4-5 Event Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Exhibitors & Floor Plan . . . . . . . . . . . . . . . . . . . . 7 Marketing & Promotions . . . . . . . . . . . . . . . 8-9 • News & Magazine • Radio & Television Advertising • Internet • Print Advertising • Plus

Event Photos . . . . . . . . . . . . . . . . . . . . . . . . 10-28

VARSITY GOLF SHOWS

For more information contact, show producer Dick Stephens at (206) 484-5284 or stephens@varsitycommunications.com

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OVERVIEW Varsity Golf Shows, producers of popular golf shows

e-mail blasts by local golf courses and other companies, plus a

throughout the United States, brought their successful brand of

significant social media campaign, helped promote the show to

consumer golf shows to Portend in 2023 expanding their reach

new audiences.

north and bringing their tried-and-true formula of outstanding deals, free giveaways, free lessons, fun interactive events and quality exhibitors to Portland’s vibrant golf community.

Golfers packed into the hall over the course of the weekend,

The 2023 Portland Golf Show was made possible by the support of its sponsors, the volunteers who gave their time to make the show a success, the involvement of the exhibitors and enthusiasm of the golfing public.

eager to take advantage of special offers on local golf courses, products and services from over 130 exhibitors; fun skills contests that gave attendees the chance to win clubs, free rounds and dream stay-and-play vacations; free lessons from top PGA pros; a driving range lined with representatives of all the major manufacturers; and a fantastic giveaway package for all attendees that included up to four free rounds of golf.

Varsity marketed the show via a significant media campaign that included advertisements in print, television and radio, on-site broadcasts during the most popular morning news programs, live remotes from the show floor, plus in-studio appearances and interviews by show organizers. In addition,

QUICK FACTS Show Owner. . . . . . . . . . . . . . . . . Varsity Comm., Inc. Date. . . . . . . . . . . . . . . . . . . . . . . . March 3-5, 2023 Site. . . . . . . . . . . . . . . . . . . . . . . . . Portland Expo Center Average Attendance. . . . . . . . . 8,000+ Exhibits. . . . . . . . . . . . . . . . . . . . . 100+ Media Exposure. . . . . . . . . . . . . . $100,000 Campaign Ticket Prices. . . . . . . . . . . . . . . . . Player’s Tour Pass $69, Adults $16, Seniors (60+) $15, 12 & Under Free Manufacturers. . . . . . . . . . . . . . . Callaway, Cleveland, Cobra, Mizuno, PING, Srixon, Titleist, XXIO Sponsors. . . . . . . . . . . . . . . . . . . . 1 Welcoming, 11 Presenting, 9 Supporting, 10 Patron Host Hotel. . . . . . . . . . . . . . . . . . . Oxford Suites Portland - Jantzen Beach Oregon Hotel Endorsed & Supported by. . . . . The Campbell Course, First Tee, LPGA Amateur Golf Assoc., Oregon Golf Assoc., PGA Pacific NW Section Oregon Chapter, PNGA

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EVENT FEATURES Retail Golf Center New Equipment Testing & Fitting Zone

Michelob ULTRA 19th Hole

Try and buy the hot new club’s from the game’s biggest brands courtesy of Fiddler’s Green! Hit all the new models on our free, on-site driving range, then get fitted and buy the 2022 products right there at the show.

Time for a break? Visit the 19th Hole to grab a cold beverage and watch golf, football, basketball and other sports on big-screen TVs, or learn from pros on the adjacent Main Stage.

Retail Golf Center / Par West Golf Golf Equipment Sale Area Save and enjoy our equipment sale partner from Par West Golf, one of Portland’s exciting and newest golf stores and businesses.

PGA PNW Section Oregon Chapter Free Lesson Area Get your swing tuned up for spring! Using the latest in technology and teaching techniques, top industry professionals will be giving free lessons all weekend long.

Bushnell Golf Experience PXG Fitting and Sales Experience Our official club of the show, PXG will be setting up custom fittings using their tech, Tour truck, swing studio and ambassadors — fitting and selling right on site

The Game 705 / FM News 101 KXL Short Game Central Show off your short game by chipping to win rounds of golf, golf balls and other cool prizes. Make a hole-in-one and take home the grand prize.

Edward Jones Long Drive Challenge Tee it high and let it fly on a state-of-the-art simulator to win rounds of golf and more. With separate divisions for men, women and seniors, everyone has a chance to win.

PXG KP Challenge Not a long hitter? No problem — at the KP Challenge, pull wedge or iron and try to stick a shot in tight on one of the game’s iconic holes to win free golf and other goodies.

Weston Buick KIA GMC Putting Challenge

A global leader in golf technology, Bushnell Golf will have an amazing sale and product unveiling showcasing their Launch Pro Launch Monitor, new rangefinders, watches, GPS devices, speakers and more. All for sale at the show.

MGI Motorized Cart Test Drive A world leader in remote control motorized card technology MGI Golf will be on site with a test drive zone where you can put their latest models through their paces and buy them at the show.

Travel There & Back Get Travel Fitted - Travel 101 Zone Let the pros from Travel There and Back “fit” your golfing experience to your needs, desires and budget. And, ask them anything about how to navigate the latest in travel protocol.

Timberline Vodka Tasting Room Hood River Distillers is one of the show’s most popular experiences and this year will be no different. Sample Timberline Vodka, check our their great swag and buy product at the show.

On The Rocks Ready-To-Drink Clubhouse

Every successful putter wins a two-for-one of golf and an entry in Sunday’s Putting Championship, where putters will compete to win a fantastic stay-and-play package.

The folks from Beam Suntory have an amazing new ready-to-drink cocktail lineup for 2023 — sure to be a hit with golfers. Come sample On The Rocks gin, whiskey, tequila and rum offerings during the show.

Oregon Live Main Stage

Helioterra Wines Tasting Room

Stop by the Main Stage and learn from the game’s top teachers, industry experts, fitness professionals and more.

The Golf Show’s exciting new wine partner, Helioterra Wines from Portland, is doing sampling, tasting, bottle sales and wine education all weekend long. Meet their award-winning winemaker Anne Hubatch and learn about their amazing urban winery.

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Synlawn On the Green Check out a sweet synthetic putting green built right on the show floor by Synlawn. Roll a few putts for fun, or compete to win great prizes at certain times throughout the day.

The StretchZone With cutting edge techniques, custom built tables and world-class stretching professionals on site, you will be amazed at what a program with StretchZone will do for your game, flexibility, distance and score.

Topgolf Hillsboro Exhibit Topgolf has swept the nation and Portland with it’s location in Hillsboro. Meet the staff and learn about their leagues, lessons, classes, food, fun, games and family activities.

Birdie Time Pub Mini-Golf Exhibit A Portland favorite, the Birdie Time Pub will be at the show promoting their lively location that features craft beer, pub grub, big screen sports and 9-hole mini golf.

Disc Golf Depot Indoor Course The latest addition to the show sponsor lineup will be a popular one where you can learn how to play disc golf and shop for the latest equipment on site.

The First Tee of Greater Portland Jr. Golfer Area A special area just for kids! Featuring fun games and instruction from local First Tee professionals, it’s the place to go to get your young golfer fired up about the game.

The First Tee of Greater Portland Kids & Family Day Saturday is Kids and Family Day. With prizes and games for kids throughout the hall, junior golf seminars on the Main Stage and a Junior Putting Championship, it’s a day you won’t want to miss.

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SPONSORS Welcoming Sponsor

Presenting Sponsor Benefits • Logo on Print, Radio & TV Materials • Airborne Event Signage • Logo & Link on the Show Website • PA Announcements During the Event • Complimentary Event Tickets • Sponsorship of Interactive Area • On-Site Display Space

Supporting Sponsor Benefits • Logo on Print Media • Logo & Link on Show Website • PA Announcements During the Show • Complimentary Event Tickets • Event Signage • Co-Sponsorship of Interactive Area • On-Site Display Space

Patron Sponsor Benefits • Logo & Link on Show Website • PA Announcements During the Show • Complimentary Event Tickets • Event Signage • Sponsor or Co-Sponsor of a Show Activity

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EXHIBITORS & FLOOR PLAN

0

10

20

30

40

50

P

H

H

10'-6"

180' Net

180'

3'

8'

3'

80'

P

H

11'

11'

645

532

535

531

530

528

526

527

525

611

MEN WOMEN

614

607

605

603

508

506

504

WOMEN

FIRST AID

20' 30'

516

436

3'

519

432

430

428

426

422

511

20'

3'

20'

10'

MEN

509

507

503 20'

20'

416

420

20'

412

410

408

406

404

10'

PUTT

20'

336

342

415

417

70'

20'

411

409

407

405

403

10'

320

318

316

20'

312

310

308

30'

3'

30'

3'

345

304

10'

131

3'

3'

4'x8'x24" Stage

PXG

40' 10' 40'

125

LD/KP

40'

40'

Par West

8'

208

119

111

First Tee 10'

204

40'

30'

P

60' 8'

60'

20' 10'-6"

P

H

0

5

8' 30'

Golf car

8' 25'

16 15

1

H

Golf car

35'

216

3'

220 3'

20' 20'

CONCESSIONS

6'

145

20'

Golf car

226

20' 20'

Golf car

Golf car

230

20'

Golf car

232

20' 10'

Golf car

236 120'-6"

238

20' 20'

3'

329

8'

331

3'

242

335 20'

20'

3'

245

339

Golf car

20'

3'

20'

19th Hole 6'

3'

40'

8'

3'

529

20'

H

P

MEN

3'

11'

625

10'

Main Stage

3'

3'

536

3'

3'

3'

3'

3'

3'

3'

3'

11'

20'

Golf car

8'

30'

441 20' 20'

3'

11'

10'

445

50'

627

8'

8'

Reg & ESR

20'

631

11'

3'

ELECT.

G

20'

537

440

3'

H

30'

Short Game 50' Stretch Zone

11'

50'

10'

545 10'

8'

ELECT.

50'

11' 10'

20'

3'

3'

11'

20'

8'

Disc Golf

20'

635

3'

20'

241'

3'

G

637

540

3'

8'

8'

H

11'

3'

50' 50'

8'

30' 20'

11'

8'

Hot Tub Chip

11'

3'

20'

3'

3'

3'

11'

3'

11'

3'

3'

3'

CONCESSIONS

DEMO LINE

Red Tail

3'

50'

10'

WOMEN

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Riverside Golf & Country Club Rose City Golf Course Salishan Resort Golf Links Shootout at Gamble Sands Skamania Lodge Srixon Sta-Built Construction StretchZone Vancouver WA SunRiver Resort Synlawn The Campbell Course, Home of The Children’s Course and First Tee – Greater Portland The Home Course The Retreat & Links at Silvies Valley Ranch Three Rivers Casino Three Tees Golf Timberline Vodka Titleist Topgolf Hillsboro Tour Edge Golf Travel There and Back Visit Walla Walla Weston Buick KIA GMC Wildhorse Resort & Casino EAST LINK BLDG.

WEST LINK BLDG.

Little Creek Casino– Salish Cliffs Golf Club LPGA AGA (Portland Chapter) MGI Power Golf Carts Michelob ULTRA Mid America Golfing Events Mizuno Golf Mt. Hood Oregon Resort North Pacific Mortgage NW Golf Guys NW Golfers Playbook Odyssey OGA Golf Course Oregon Chapter PGA Oregon Golf Association Oxford Suites Portland Parwest Golf PING PNGA PNW Marketing Portland Parks Golf Pronghorn Golf Club Pumpkin Ridge PXG Portland RedTail Golf Center Renewal by Andersen Resort at Eagle Point Rich’s For The Home

P

7 Brothers Golf Amateur Players Tour Ameriprise Financial Services Aspen Lakes Golf Course Bandon Dunes Golf Resort Beam Suntory Bendetti Optics/Club Sunglasses, Inc. Birdie Time Pub Bob’s Freakin’ Nuts Bucket Golf Callaway Golf Cedars at Dungeness Chinook Winds Golf Resort Chiro One Wellness Centers Claremont Golf Club Cleveland Golf Clicgear USA-Proactive Sports ClickHeat Clinch Golf Cobalt Golf Cobra Golf Colwood Golf Center Corona Premier Shootout at Gamble Sands Country Financial Beaverton Disc Golf Depot Dream Vacations E-Pulse Edward Jones Elk Ridge Golf Course Emerald Valley Golf Club Envision Golf Foursom Golf Cars Glendoveer Golf Course Golf On Tap / Growler Guys Grilling at the Green Radio Show Gsix Products Helioterra Wines Hirzl Golf Gloves Hood River Distillers I Swing Wood Indi Golf Jacuzzi Bath Remodel of Portland JLB Investments-Hidow JW World Resources K2 Vision / King Lasik Ka’anapali & Hokuala – Indigo Golf Hawaii Leaffilter LeafGuard

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MARKETING & PROMOTIONS Radio & Television Advertising •

9 Million

Impressions

Radio - 300 Golf Show Radio Spots THE GAME SPORTS - 100+ spots over 2 weeks.

THE FAN - 100+ spots over 2 weeks.

RIP CITY RADIO - 80 spots over 2 weeks.

ROCK - Format stations - 50 spots over 2 weeks.

KXL News Talk - 60 spots over 2 weeks.

KGON FM - 8 spots this week in Prime.

KEX News - 20 spots this week.

THE BREW - 20 spots this week.

•

Live Broadcasts – 4 Live Broadcasts Fox Morning Portland - live show friday – 8-live interviews/features on golf show.

CBS Portland - live all friday from the show in the am.

Live From The Show With The Game and The Fan live interviews on air – 3 times.

Rip City Radio - 10 min interview last week on show.

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Television Ads: 200+ Golf Show TV Spots Golf Channel-Portland Dma – 120 ads: Golf Channel shows PGA Tour over 2+ weeks 1.2.

Comcast Portland – ESPN, ESPN 2 , NBC Sports week of show – 20 times 5.

Univ. Of Oregon B-Ball – Ran spots in PAC 12 game with U of O. 50,000.

FOX12 – 15+ ads in AM news week leading up to show.

KOIN CBS – 20 spots 3 weeks of PGA TOUR coverage and AM/PM news.

KGW NBC – 15 ads in AM News and AM/PM news.

KATU ABC – 20 spots on NBA B-Ball and AM/PM News 2.1.

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MARKETING & PROMOTIONS E-Marketing: Digital Campaign/Ads & Messaging Via Partnerships – 25+ Partners •

Show Ads, Email Campaigns and Show Messages With: OregonLive, ENTERCOM Radio, Alpha Media, KXL, PGA, OGA, Fiddler’s Green and 25+ regional partners.

Dedicated email blasts to Portland Golf Show database – almost 20,000 email subscribers.

Press releases for four months to regional media.

Social Media Campaign: Via Facebook/Twitter Facebook advertising campaign to targeted Portlandarea audience. Multiple Facebook messages and boosted posts to our followers heavily focused on 30 days leading up to the event.

Print Media: 15 Display Ads •

The Oregonian 14 display ads print and digital over 3-week period (140,000 daily, 170,000 Sunday).

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Pacific Northwest Golfer Pre-event program 2 weeks before the show (100,000 homes).

WELCOMES THE

MARCH 3-5 Portland Expo Center Fri. 11-5 • Sat. 10-5 • Sun. 10-4

HUGE SALES TEST & GET FITTED

THE SKINNY What

One of the nation’s largest consumer golf expos!

Official Show Clubs

Mt. Hood GC Round of Golf 1st 500 each day

March 3-5, 2023

All attendees

Claremont GC 9-Hole 2-For-1 1st 500 each day

Where Hours

Friday — 11 a.m. - 5 p.m.

Saturday — 10 a.m. - 5 p.m.

Sunday — 10 a.m. - 4 p.m.

Portland Expo Center

portlandgolfshow.com Tickets

General Admission: $16 Seniors, Active-Duty Military & First Responders: $15 Kids 12 and Under: Free

Sample On The Rocks Cocktails, Timberline Vodka & Helioterra Wine 21+ Only • Select Times Daily

1-Year Subscription to Golf Mag. • $12 Value All attendees

BUY THE PLAYERS TOUR PASS • $400+ IN VALUE ONLY $59! portlandgolfshow.com

Endorsed and Supported By

Free Golf for Kids on Sat.

ACTIVITIES Redtail Golf Center Golf Shop & Testing Zone Want to try before you buy? Check out the latest in club technology from all of the industry’s big boys in the Redtail Golf Center Testing and Fitting Zone, then walk over to the on-site store to take one home. Featuring most of the game’s biggest manufacturers — including Callaway, Cleveland, Cobra, Mizuno, Srixon, Titleist, and XXIO (subject to change, check PortlandGolfShow.com for the latest list) — you can spend the entire day hitting as many balls as you like with the hottest new drivers and irons of the year, all for free! In addition, you can consult with manufacturer’s representatives on-site to find the perfect fit for your game.

Weston Buick Kia GMC Putting Challenge

Infinity Golf $25 Simulator Credit 1st 1,000 each day

OGA members receive members receive $2 off admission when you show your card at the door!

Welcome To The 29th Annual Portland Golf Show!

T

he 29th Annual Portland Golf Show moves to the Portland Expo Center, March 3-5. Thanks to golfers like you, the Portland Golf Show is one of the nation’s longest-running, most popular and successful consumer golf expos, drawing over 100 exhibitors and 9,500 attendees each year.

With the endorsement of the Oregon Golf Association, the Portland Golf Show has become the kickoff event to the golf season for thousands of golfers across Oregon and southwest Washington, who look forward to the show’s incredible values, tremendous giveaways, once-a-year sales and more.

This year’s show will pack the hall with even more unbeatable deals and fun activities. Visit the Redtail Golf Center Testing and Fitting Zone to get a sneak peek at the most-buzzed-about new clubs from the game’s biggest manufacturers — including the Callaway Rogue ST driver and irons, the PXG 0311 driver and irons, the PING

G425 line, the Cleveland Zipcore wedge and more — then choose your favorite and hit it all you want, for free! Enjoy a free lesson from a certified teaching professional in the Lesson Zone, take in a swing seminar on the Main Stage, or try your hand at Putting, Long Drive, Closest to the Pin and Short Game contests to win rounds of golf, stay-and-play vacations and more. Be sure to stop by the PXG Tour Experience and test out all the clubs from one of the hottest names in golf.

And, when you’re too worn out to do any more, kick up your heels in the Michelob ULTRA 19th Hole and enjoy a cold beverage.

Be sure to pick up your round of golf to Mt. Hood Oregon Resort, and, if you bring the kids, stop by The Children’s Course booth to pick up a free golf club (with while supplies last), just for kids!

See page 4 for a full list of exhibitors. And most of all, remember to have fun … and hit ‘em straight.

FEATURING the PXG Tour Experience

One of the most exciting events of the weekend is the Weston Buick Kia GMC Putting Challenge, held on a 40-foot green built right on the show floor, and surrounded by beautiful new Kia’s. Every golfer who makes the putt throughout the weekend will receive a prize and will be invited back to compete in Sunday’s Portland Putting Championship, where hundreds will gather around the green as players compete for a fabulous Ka’anapali stay-andplay golf vacation and the title of 2023 Portland Putting Champion!

Chipping more your thing? Try your hand at the Short Game Central, where golfers chip Almost Golf Balls into holes of all sizes on an airborne banner. Every ball that sails through a hole wins a prize, including rounds of golf, golf balls, apparel and more!

Edward Jones Long Drive Challenge Powered by PXG

Closest to the Pin Challenge Powered by PXG Of course, not everyone’s a bomber — come back to the TRUGOLF simulator throughout the weekend to compete in the Closest to the Pin Challenge, where golfers can flash their iron skills on some of the most famous holes in the sport to win rounds of golf and more!

Patron Sponsors

Michelob ULTRA 19th Hole Grab a cold beverage in the 19th Hole, practing your putting, play cornhole and more!

Timberline, On The Rocks and Helioterra Wines Tasting Rooms Sample great spirits by Timberline Vodka, On The Rocks and Helioterra Wines.

OFFICIAL CLUB

Saturday Is Kids Day!

• Free Lessons From PGA Pros

• Free Admission All kids under 12 get in free!

• Free Play On Skills Games!

• Portland Golf Show Passport

Kids can try their hand at the putting and Short Game competitions to win cool prizes — for free!

• Junior Putting Championship Compete for free against other kids for the title of Oregon Junior Putting Champion!

portlandgolfshow.com

Supporting Sponsors

The Game 750 & FM News 101 KXL Short Game Central Powered by PXG

Big hitters love the Long Drive Challenge, where golfers tee it high with the hottest new drivers and let fly on a state-of-the-art simulator built by Infinity Golf. With separate divisions for men, women and seniors, and multiple sessions each day, everyone has the chance to win free rounds of golf!

OF THE SHOW

2023 Portland Golf Show

Welcoming Sponsor

Presenting Sponsors

Portland Expo Center

MARCH 3-5

With paid admission. While supplies last. See website for restrictions.

Topgolf $15 Play Credit

Thank you to our sponsors!

When

WELCOMES THE

GREAT FRONT DOOR OFFERS

Presented By

Free Lessons, Great Prizes & More!

Junior golf experts will be in the lesson area all day to give young golfers insights to improve their game.

Endorsed & Supported By

Make your way around the hall to select vendors to have your passport stamped — then turn it in to win a fun prize!

• Junior Golf Presentations The First Tee of Greater Portland and top local instructors will be on the Main Stage all day. Meet Oregon’s rising golf stars, and get answers to the questions you have about your child’s game — and your own!

FOLLOW US!

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