Varsity Golf Shows, producers of popular golf shows throughout the United States, brought their successful brand of consumer golf shows to Portend in 2024 expanding their reach north and bringing their tried-and-true formula of outstanding deals, free giveaways, free lessons, fun interactive events and quality exhibitors to Portland’s vibrant golf community.
Golfers packed into the hall over the course of the weekend, eager to take advantage of special offers on local golf courses, products and services from over 130 exhibitors; fun skills contests that gave attendees the chance to win clubs, free rounds and dream stay-and-play vacations; free lessons from top PGA pros; a driving range lined with representatives of all the major manufacturers; and a fantastic giveaway package for all attendees that included up to four free rounds of golf.
Varsity marketed the show via a significant media campaign that included advertisements in print, television and radio, on-site broadcasts during the most popular morning news programs, live remotes from the show floor, plus in-studio appearances and interviews by show organizers. In addition,
QUICK FACTS
Show Owner
Varsity Comm., Inc.
Date March 1-4, 2024
Site Portland Expo Center
Average Attendance 8,000+
Exhibits 100+
Media Exposure
$100,000 Campaign
2024 Show Recap
e-mail blasts by local golf courses and other companies, plus a significant social media campaign, helped promote the show to new audiences.
The 2024 Portland Golf Show was made possible by the support of its sponsors, the volunteers who gave their time to make the show a success, the involvement of the exhibitors and enthusiasm of the golfing public.
Oxford Suites Portland - Jantzen Beach Oregon Hotel
Endorsed & Supported by .... The Campbell Course, First Tee, LPGA Amateur Golf Assoc., Oregon Golf Assoc., PGA Pacific NW Section Oregon Chapter
2024 Show Recap
EVENT FEATURES
Retail Golf Center New Equipment Testing & Fitting Zone
Try and buy the hot new club’s from the game’s biggest brands courtesy of Redtail Golf Center! Hit all the new models on our free, on-site driving range, then get fitted and buy the 2024 products right there at the show.
Retail Golf Center Golf Equipment Sale Area
Save and enjoy our equipment sale partners from Redtail and Par West Golf. Shop over 6000 square feet of retail space.
PXG Fitting and Sales Experience
See our home page button to reserve your coveted fitting session at the show. The official club of the show, PXG will be doing fittings, have product sales in their on-site store, Tour truck, swing studio and ambassadors there all weekend.
Amica Short Game Central Powered by PXG
Show off your short game by chipping to win rounds of golf, golf balls and other cool prizes. Make a hole-in-one and take home the grand prize.
Vivid Golf Straightest Drive Challenge
Powered by PXG
This game is for everyone. Accuracy is the key not brawn. Hit it close to the line and you can be the big winner in one of our simulators.
Lanphere Beaverton Motorcycles KP Challenge
Powered by PXG
Not a long hitter? No problem — at the KP Challenge, pull wedge or iron and try to stick a shot in tight on one of the game’s iconic holes to win prizes in our simulator.
Lanphere Auto Group Portland Putting Challenge
Every successful putter wins a round of golf and an entry in Sunday’s Portland Golf Show Putting Championship, where putters will compete to win a fantastic stay-and-play package. Make a putt and you win a 2 for 1 to Pumpkin Ridge. Grand Prize is a Maui Stay and Play Package courtesy of Kaanapali Golf Resort and Hyatt Regency
Oregon Live / Michelob ULTRA
Main Stage
Stop by the Main Stage and learn from the game’s top teachers, industry experts, fitness professionals and more.
Michelob ULTRA 19th Hole
Time for a break? Visit the 19th Hole to grab a cold beverage and watch golf, football, basketball and other sports on big-screen TVs, or learn from pros on the adjacent Main Stage.
PGA PNW Section Oregon Chapter Free Lesson Area
Improve your game and get a free 10 minutes lesson from a PGA instructor at the PGA Free Lesson area.
MGI Motorized Cart Test Drive
A world leader in remote control motorized card technology MGI Golf will be on site with a test drive zone where you can put their latest models through their paces and buy them at the show.
Perfect Hands Fitness and Instruction Zone
Perfect Hands Golf is THE WORLD’S FIRST EVER SWING & STRENGTH trainer! Come visit us to feel the PHG difference & why our fully patented system will transform your golf game.
The Orange Whip Experience
Join the Orange Whip Experience – your ticket to a golf swing revolution! Elevate your game with heightened athleticism, balance, and rhythm. Dive into the world of Orange Whip Products – where passion meets performance, and your love for the game soars to new heights. Orange Whip: You gotta feel it!
Vivid Golf Gallery
The Show’s newest sponsor, check out Vivid Golf’s array of attire, rangefinders and more. And take advantage of their special offers.
Indi Golf Zone
Indi Golf’s putters, wedges and clothing is sleek, high quality and turning heads across the U.S. Buy from them at the Show.
Topgolf Exhibit
Topgolf has swept the nation and Portland with their interactive hitting bays, food and entertainment. Meet their pros and enjoy their Show zone.
Gol-Fit & Bess Box Zone
Learn and try Pure Concentrated Fitness with the experts from Gol-Fit and Bess Box. Local golf and inventors of these innovations will be on-site at the Show.
HQPT Portland Wellness Zone
Our new Wellness Sponsor HQPT will have sports medicine and wellness experts to get you fit for coming golf season.
Travel There & Back Get Travel Fitted - Travel 101 Zone
Let the pros from Travel There and Back “fit” your golfing experience to your needs, desires and budget. And, ask them anything about how to navigate the latest in travel protocol.
Synlawn On the Green
Check out a sweet synthetic putting green built right on the show floor by Synlawn. Roll a few putts for fun, or compete to win great prizes at certain times throughout the day.
The StretchZone
With cutting edge techniques, custom built tables and world-class stretching professionals on site, you will be amazed at what a program with StretchZone will do for your game, flexibility, distance and score.
Liquid Lounges
Sip, sample and savor amazing libations from Beam Suntory brands, Forthwest Whisky, Timberline Vodka, Delicato Family Wines, Lanphere Cellars and Diplomatico Rum.
TruGolf / X Golf PNW High-Tech Tees
This is the most high-tech the Show has ever been with offers and experiences from area simulator businesses.
The First Tee of Greater Portland Jr. Golfer Area
A special area just for kids! Featuring fun games and instruction from local First Tee professionals, it’s the place to go to get your young golfer fired up about the game.
The First Tee of Greater Portland Kids & Family Day
Saturday is Kids and Family Day. With prizes and games for kids throughout the hall and junior golf seminars on the Main Stage, it’s a day you won’t want to miss.
2024 Show Recap
SPONSORS
Welcoming Sponsor
2024 Show Recap
Presenting Sponsor Benefits
• Logo on Print, Radio & TV Materials
• Airborne Event Signage
• Logo & Link on the Show Website
• PA Announcements During the Event
• Complimentary Event Tickets
• Sponsorship of Interactive Area
• On-Site Display Space
Supporting Sponsor Benefits
• Logo on Print Media
• Logo & Link on Show Website
• PA Announcements During the Show
• Complimentary Event Tickets
• Event Signage
• Co-Sponsorship of Interactive Area
• On-Site Display Space
Patron Sponsor Benefits
• Logo & Link on Show Website
• PA Announcements During the Show
• Complimentary Event Tickets
• Event Signage
• Sponsor or Co-Sponsor of a Show Activity
Endorsed & Supported By
2024 Show Recap
EXHIBITORS & FLOOR PLAN
7 Brothers Golf
750 The Game
Amateur Players Tour
Amica Insurance
Aspen Lakes Golf Course
Bandon Dunes Golf Resort
Beam Suntory
Birdie Time Pub
Bob’s Freakin’ Nuts
Brown-Forman Diplomatico Rum
Callaway Golf
Camano Island Coffee Roasters
Chambord Liqueur
Chinook Winds Golf Resort
Chiro One Wellness Centers
Cleveland Golf
Clicgear USA-Proactive Sports
Clickheat • DBA WonderPax
Clinch Golf
Cobalt Golf
Cobra Golf
Colwood Golf Center
Corona Premier Shootout at Gamble
Sands
Delicato Family Wines WA and OR
Diplomatico Rum
Dream Vacations
Eastmoreland Golf Course
Envision Golf
First Tee of Portland
Fisher Putters
FM 101 KXL
Forthwest Whisky
Foursom Golf Cars
Glendoveer Golf Course
Gol-Fit.com
Golftrainingaids.com
Greater Zion Golf
Grilling at the Green
GRO
Grunk Dolfer
Gsix Products
Headquarters PT
Headquarters PT
Heron Lakes
Hood River Distillers
Horseshoe Bay Resort
I’D Golf
Indi Golf
Jacuzzi Bath Remodel of Portland
JLB Investments-Hidow
JW World Resources
K2 Vision / King Lasik
Ka’anapali Golf Courses • Maui
Lanphere Automotive
Lanphere Cellars
Lanphere Motorcycles
Launch House Golf
Leaffilter
LeafGuard
Little Creek Casino-Salish Cliffs Golf Club
LPGA AGA (Portland Chapter)
MGI Power Golf Carts
Michelob ULTRA
Mid America Golfing Events
Mizuno Golf
Mt. Hood Oregon Resort
New York Life
NoMiNoU
NW Golf Guys
NW Golfers Playbook
Ocean Course Hokuala • Kauai
Odyssey
OGA Golf Course
Orange Whip
Oregon Chapter PGA
Oregon Golf Association
Oregon Hot Tubs
Oxford Suites Portland
Parliament Marketing
Parwest Golf
Pearl at Kalauao • Oahu
Perfect Hands Golf
PGA Oregon Section
PING
PNGA
PNW Marketing
Portland Parks Golf
Pronghorn Golf Club
Pumpkin Ridge
PXG
PXG Portland
RedTail Golf Center
Renewal by Andersen
Resort at Eagle Point
Rose City Golf Course
Salishan Resort Golf Links
Shape and Swelter
Shelf Genie
Shootout at Gamble Sands
Skamania Lodge
Southwest Idaho Travel Association
Srixon
Sta-Built Construction
StretchZone Portland
Strong Spine Chiropractic
SunRiver Resort
Synlawn
System Pavers
T-Mobile
The Campbell Course, Home of The Children’s Course and First Tee – Greater Portland
The Home Course
The Oregonian
Three Tees Golf
Timberline Vodka
Titleist
Top Fitness
Topgolf Hillsboro
Tour Edge Golf
Travel There and Back
TruGolf Inc
USA Jaclean-Daiwa Massage Chairs
Villa Del Palmar
Visit SW Idaho
Vivid Golf
Volcano Golf Course • Island of Hawaii
Wildhorse Resort & Casino
Wine Valley Golf Club
Winning Ways
WonderPax
X-Golf PNW
2024 Show Recap
MARKETING & PROMOTIONS
Radio & Television Advertising
• Radio - 300 Golf Show Radio Spots
THE GAME SPORTS - 100+ spots over 2 weeks.
THE FAN - 100+ spots over 2 weeks.
RIP CITY RADIO - 80 spots over 2 weeks
ROCK - Format stations - 50 spots over 2 weeks.
KXL News Talk - 60 spots over 2 weeks.
KGON FM - 8 spots this week in Prime
KEX News - 20 spots this week
THE BREW - 20 spots this week.
• Live Broadcasts – 4 Live Broadcasts
Fox Morning Portland - live show friday – 8-live interviews/features on golf show.
CBS Portland - live all friday from the show in the am.
Live From The Show With The Game and The Fan live interviews on air – 3 times.
Rip City Radio - 10 min interview last week on show.
• Television Ads: 200+ Golf Show TV Spots
Golf Channel-Portland Dma – 120 ads: Golf Channel shows PGA Tour over 2+ weeks 1.2.
Comcast Portland – ESPN, ESPN 2 , NBC Sports week of show – 20 times 5.
Univ. Of Oregon B-Ball – Ran spots in PAC 12 game with U of O. 50,000.
FOX12 – 15+ ads in AM news week leading up to show.
KOIN CBS – 20 spots 3 weeks of PGA TOUR coverage and AM/PM news.
KGW NBC – 15 ads in AM News and AM/PM news.
KATU ABC – 20 spots on NBA B-Ball and AM/PM News 2.1.
9 Million Impressions
2024 Show Recap
MARKETING & PROMOTIONS
E-Marketing:
Digital Campaign/Ads & Messaging Via Partnerships – 25+ Partners
• Show Ads, Email Campaigns and Show Messages With: OregonLive, ENTERCOM Radio, Alpha Media, KXL, PGA, OGA, Fiddler’s Green and 25+ regional partners. Dedicated email blasts to Portland Golf Show database – almost 20,000 email subscribers. Press releases for four months to regional media.
Social Media Campaign: Via Facebook/Twitter
Facebook advertising campaign to targeted Portlandarea audience. Multiple Facebook messages and boosted posts to our followers heavily focused on 30 days leading up to the event.
Print Media: 15 Display Ads
• The Oregonian 14 display ads print and digital over 3-week period (140,000 daily, 170,000 Sunday).
• Pacific Northwest Golfer Pre-event program 2 weeks before the show (100,000 homes).
