• 120+ Exhibitors • Hottest Golf Manufacturers • KP & Long Drive Competitions • Putting Championship • Main Stage Presentations • Corona Premier 19 TH Hole • Saturday Kids Day & Family Day • Shop in the Radmor Golf Gallery • Spirits Experience with Hood River Distilling • Enjoy Timberline Vodka, Trail’s End Whiskey and Batanga Tequila at the show Featuring Presenting Sponsors Sat. 9 a.m. - 6 p.m. • Sun. 9 a.m. - 5 p.m. March 5-6 Seattle Convention Center 2022 seattlegolfshow.comRECAPSHOW FOLLOW US! New Exciting Venue! 20-YearAttendance!9,000+Average
2 • varsitygolfshows.com 2022 Seattle Golf Show 2022 SHOW RECAP Mark Your Calendar for Next Year’s Show! March • 11 - 12 • 2023 Stay up-to-date on new sponsors, show activities and more at seattlegolfshow.com Event Owned, Managed & Marketed By Varsity Communications, Inc. VARSITYGOLFSHOWS Table of Contents Event Overview .................... 3 • Golf Show Summary • Quick Facts Event Features 4-5 Event Sponsors .................... 6 Exhibitors & Floor Plan 7 Marketing & Promotions .......... 8-9 • News & Magazine • Radio & Television Advertising • Internet • Print Advertising • Plus Event Photos 10-20 For more information contact, show producer Dick Stephens at (206) 484-5284 or stephens@varsitycommunications.com varsitygolfshows.com
Theaudiences.2022Seattle
Golf Show was made possible by the support of its sponsors, the volunteers who gave their time to make the show a success, the involvement of the exhibitors and enthusiasm of the golfing public. First of Greater Seattle, PGA Northwest Section, PNGA,
appearances and interviews by show organizers. In addition, e-mail blasts by local golf courses and other companies, plus a significant social media campaign, helped promote the show to new
2022 Seattle Golf Show varsitygolfshows.com • 3 2022 SHOW RECAP
WA Golf
Varsity Golf Shows, producers of popular golf shows throughout the United States, brought their successful brand of consumer golf shows to Seattle in 2022, expanding their reach north and bringing their tried-and-true formula of outstanding deals, free giveaways, free lessons, fun interactive events and quality exhibitors to Seattle’s vibrant golf community.
Quick Facts
Golfers packed into the hall over the course of the weekend, eager to take advantage of special offers on local golf courses, products and services from over 120 exhibitors; fun skills contests that gave attendees the chance to win clubs, free rounds and dream stay-and-play vacations; free lessons from top PGA pros; a driving range lined with representatives of all the major manufacturers; and a fantastic giveaway package for all attendees that included up to four free rounds of golf.
Varsity marketed the show via a significant media campaign that included advertisements in print, television and radio, on-site broadcasts during the most popular morning news programs, live remotes from the show floor, plus in-studio
Overview Show Owner Varsity Comm., Inc. Date March 5-6, 2022 Site ................... Seattle Convention Center Average Attendance ....... 9,000+ Exhibits 120+ Media Exposure $100,000 Campaign Ticket Prices Player’s Tour Pass $69, Adults $15, Seniors (60+) $14, 12 & Under Free Manufacturers Callaway, Cleveland, Cobra, Mizuno, Odyssey, Srixon, TaylorMade, Titleist, Tour Edge, Wilson, and XXIO Sponsors 16 Presenting, 13 Supporting, 4 Patron Host Hotel Inn at the Washington Athletic Club Endorsed & Supported by NLGA, The
Tee
The Bridgestone Ball Fitting Challenge
Every successful putter wins a 2 for 1 to Gamble Sands and an entry in Sunday’s Championship. Championship Runner-Up prize is a Twosome to Gamble Sands. Championship winner gets a Hawaii stay-and-play package to Hyatt Regency Maui Resort & Spa with golf at Ka’anapali.
Time for a break? Visit the 19th Hole to grab a cold beverage and watch golf, football, basketball and other sports on bigscreen TVs, or learn from pros on the adjacent Main Stage.
Flatstick Pub Mini Golf
Radmor Golf Gallery and Sale
Seattle’s newest local golf apparel company Radmor Golf will showcase and unveil their sustainable fabric golf apparel that is turning heads at their Pioneer Square and Bellevue Square stores.
Leupold Golf will be on site with their latest rangefinders, cutting edge technology, demonstrations and special show sales where you can buy and order from their pro at the show.
Shop the Perfect Putting Mat, GPS products, training aids and learn all about their newest product called Flag Assist.
Powered by SpringTee
Puetz Golf Equipment Testing & Fitting Zone
Let the pros from Travel There and Back “fit” your golfing experience to your needs, desires and budget. And, ask them anything about how to navigate the latest in travel protocol.
Stop in at the Flatstick Pub area to play some mini golf for your chance to win cool prizes!
Corona Premier 19th Hole
Try and buy the hot new club’s from the game’s biggest brands! Hit all the new models on a free, on-site driving range, then check out new clubs, apparel, accessories and more at show-exclusive prices, and save big on last year’s clubs priced to move.
Powered by STA-Built
4 • varsitygolfshows.com 2022 Seattle Golf Show 2022 SHOW RECAP
Show off your short game by chipping to win rounds of golf, golf balls and other cool prizes. Make a hole-in-one and take home the grand prize.
Powered by SpringTee
Pelzer Golf & Flag Assist Super Sale
Tee it high and let it fly on a state-of-the-art simulator to win rounds of golf and more. With separate divisions for men, women and seniors, everyone has a chance to win.
Mind 2 Motion Teaching Zone
Indi Golf & Sta-Built On the Green
Event Features
Try and buy the hot new club’s from the game’s biggest brands! Hit all the new models on a free, on-site driving range, then check out new clubs, apparel, accessories and more at show-exclusive prices, and save big on last year’s clubs priced to move.
Not a long hitter? No problem — at the KP Challenge, pull wedge or iron and try to stick a shot in tight on one of the game’s iconic holes to win a Twosome to Gamble Sands.
Check out a sweet synthetic putting green built right on the show floor. Roll a few putts for fun, or compete to win great prizes at certain times throughout the day.
Travel There & Backs Get Travel Fitted - Travel 101 Zone
OkiGolf KP Challenge
Alison Thietjie is the founder of ‘The Anatomical Absolutes’ in the golf swing. She is a Neuroplastician that has coached play ers like Jim Furyk, Berhard Langer and Justin Leonard.
Edward Jones Long Drive Challenge
Cascade Golfer Short Game Central
Puetz Golf Retail Equipment
BMW Seattle Putting Challenge
Powered by Indi Golf
Stop by the Main Stage and learn from the game’s top teach ers, industry experts, fitness professionals and more.
Powered by Indi Golf
Work with one of the best ball fitters in the world, Sam Fu from Bridgestone, and take the challenge yourself. See what is the best ball for you and your game and play like a pro.
950AM KJR Main Stage
Lasered in with Leupold Golf
The First Tee of Greater Seattle Kids & Family Day
The First Tee of Greater Greater Seattle Jr. Golfer Area
Hood River Distillers Tasting Room
Sip and savor the latest whiskey, gin, vodka, tequila and more from the Hood River Distillers team. Learn cocktail ideas and where to buy their products.
2022 Seattle Golf Show varsitygolfshows.com • 5 2022 SHOW RECAP
Saturday is Kids and Family Day. With prizes and games for kids throughout the hall, junior golf seminars on the Main Stage and a Junior Putting Championship, it’s a day you won’t want to miss.
A special area just for kids! Featuring fun games and instruc tion from local First Tee professionals, it’s the place to go to get your young golfer fired up about the game.
• Complimentary Event Tickets
• Event Signage
Sponsors
6 • varsitygolfshows.com 2022 Seattle Golf Show 2022 SHOW RECAP Endorsed & Supported By
Supporting Sponsor Benefits
Presenting Sponsor Benefits
• Logo on Print Media
• Logo & Link on the Show Website
• Event Signage
• Logo & Link on Show Website
• On-Site Display Space
• Co-Sponsorship of Interactive Area
• PA Announcements During the Event
• Complimentary Event Tickets
• Sponsor or Co-Sponsor of a Show Activity
• PA Announcements During the Show
• Complimentary Event Tickets
• On-Site Display Space
• Sponsorship of Interactive Area
• Logo & Link on Show Website
Patron Sponsor Benefits
• PA Announcements During the Show
• Logo on Print, Radio & TV Materials
• Airborne Event Signage
Cedarcrest Golf Course
The Golf Club at Newcastle The Golf Club at Redmond Ridge
Visit Walla Walla
Washington Athletic Club
Route RV2Tee.golfLine
Lake Padden Golf Course LeafGuardLeaffilter of Seattle
Cascade Golfer Players Card
Corona Premier Corona Premier Shootout at Gamble Sands
Johnson Fitness & Wellness
Play
Desert Aire Golf Course
Circling Raven Golf Club
Highlander Golf Club Hood River Distillers
Seattle Golf Fitness Silver Reef Casino
Angel of the Winds Casino Resort
Jackson Park Golf Course
Sta-BuiltSrixon Construction
Aspen Lakes Golf Course Batanga BendettiBellevueTequilaGolfCourseOptics/Club Sunglasses
Hawks Prairie
The Golfing Realtors
The Seattle Times Timberline Vodka
Washington Golf Washington Junior Golf Assn.
Exhibitors & Floor Plan
Golf Course
Eagles Pride Easy Rider Whiskey Edward Jones
Walter Hall Golf Course
Washington National Golf Club West Seattle Golf Course
Seltzer
2022 Seattle Golf Show varsitygolfshows.com • 7 2022 SHOW RECAP
Best Western Stovalls Hotels – Anaheim Big
Jefferson Park Golf Course JLB Investments-Hidow
State Farm Insurance Sun Country Golf and RV Suncadia Resort
Stance Caddy
3D Wood Alzheimer’sMapsAssociation WA Chapter
First Tee of Greater Seattle Five Iron Golf Flag GambleFlatstickAssistPubSands
Salish Cliffs Golf Club
Golf in the NW Spokane Golf Show Golfing Oregon Magazine
Silverwood Theme Park Skamania SouthwestLodgeIdaho Travel Assoc.
SyntheticSwingU Turf Northwest T’s Happy
Apple Tree Golf Course
TheTetherowTaylorMadeGolferGolfClubat
JW World Resources K2 LakeKingKenleeVisionJerkyLasikChelanGolf Course
Desert Willow Golf Resort DSA – Las Vegas
Chambers Bay Chiro One Wellness Centers
AM/PM Retail
The Home Course The Plateau Club
TravelTourTitleistEdgeThere and Back Trophy Lake Golf & Casting
Indi IndianGolfSummer Golf & Country Club
CoronaCobraCobaltClickHeatClevelandGolfHard
Indigo Golf Partners Hawaii Properties Interbay Golf Center
WineWilsonValley Golf Club
Legion Memorial Golf Course Leupold Golf LPGA RogueResortRenewalRadmorPurePuetzPremierPNWPNGAPinsPelzerPeakPacificOkiOdysseyNWNWNWNorthwestNorthMoscowMizunoMGILynnwoodAmateursGolfCourseGolfChamberofCommercePacificMortgageYamahaGolfCarsGolfGuysGolfersPlaybookLadiesGolfAssociationGolfNorthwestGolfCentersMachineryClubCarGolfSupplies&AcesMarketingGolfCentersGolfSuperstoresOneGolfGolfbyAndersenatPortLudlow5Media,Inc-GolfingOR/Golfing NV
CLEARKEEP KEEP CLEAR EXITCWF PUBLIC PHONES EXIT EXIT 4E 4D GATE 17 HOTEL TOWER WSCTC USE WOMEN EXITEXIT EXIT CWF 4F WOMEN WSCTCUSE GATE 14 N-1 EXIT NORTH SERVICE CORRIDOR DELI "F" GATE 15 EXIT EXIT EXIT 4E & 4F ENTRANCE TO HALL 4E L L LL L L TO HALL 4F FHC Note: Regarding set up and exiting in 4D. The aisle requirements consist of one of two options. A.An aisle the width of the doors between 4E and 4D shall be maintainedOption A DELI"E" Storage MachineElevatorRoom AED SKYBRIDGEENTRANCE ENTRANCEENTRANCE Puetz Demo Net The First Tee PuetzPuetz Main Stage6' 6' 6' 6'6' SHOW STORAGE 19th Hole 11' 7'-10" 10'10' PUTT 101 70' 200' 218216214212 222 50' 40' 232 50' 50' 308306304302 317318315313311 40540340440140240620' 20' 407 41220' 20' 417 422 423 80' 35'43242842642420' 20' 436 30'50350450150220'50620' 20' 518516514512 521 52220' 70'527525523 53620' 61761861561661361461161260360460160220'606608622624626628630632634 636 30' 20' 70770870570670370470170271220' 20' 71620' 20' 733731729727725723721 40'801 80220' 40' 81220' 20' 81620' 20' 901 50' 35' 908906904902 1001 100220' 20' 10051003 100620' 20' 1007 1102 52'-10" 40' 1112 52'-10" 40' 10' 10' 10' 10' 10' 10' 10' 10' 10' 10' 13' 10' 10' 10' 10' 918 101510131011101791691491240'711517418416 51531220' 30' 20220' 40' Totals:70'x200'50'x50'40'x52'-10"40'x50'35'x80'35'x50'20'x70'20'x40'20'x30'20'x20'10'x40'10'x20'10'x10'DimensionLegend:Everyeffort has been accuracy of all information floor plan. However, expressed or implied are to this floor plan. If the columns, utilities or components of the facility the construction of an responsibility of the exhibitor inspect the facility to verify locations. Show Name: Show File:Revised:DrawnShowAE:Location:City,Facility:Dates:State:Number:By:Jocie13006-222/14/2022BraaksmaSeattle Seattle Golf HenrikWSCC3/5/22SeattleSeattle,WA4EFZimmermann13006-22
CascadeCascadeCascadeCallawayBridgestoneBogeyBoeingBMWGinSeattleClassicBoysAdventuresGolferCupGolferMatch
Grant County Tourism Gsix HarbourProductsPointe Golf Club
NPR KUOW – 25 spots in AM/PM shows on Golf Show
KZOK FM – 60 spots driving Golf Show 2 weeks
JACK FM – 50 spots driving Golf how 2 weeks
LIVE TV – coverage promoting golf show at Interbay Golf & driving Range.
Q13 FOX – 20+ spots on local AM news over 2 weeks and Q it UP.
KJR, KZOK, ESPN Seattle, Entercom – all doing ticket promos live on air
Radio & Television Advertising
ESPN Radio Seattle – 70 spots leading up to the show on Golf
• Radio - 450+ Golf Show Radio Spots
UW Basketball – Ran ads on Pac 12 games this week leading up.
Golf Channel Comcast Seattle DMA – 120+ ads on Golf Channel, PGA Tour Coverage, Morning Drive, Golf Fix, Golf Central and other programs for 3 weeks.
CNN, Discovery, Travel Channel – 50 ads on show 3 weeks
8 • varsitygolfshows.com 2022 Seattle Golf Show 2022 SHOW RECAP
• Live Broadcasts – 4 Live Broadcasts
NBC KING – 20 ads in AM News this week and Golf this week.
Seattle Sounders – In-game jumbotron ad and ticker newsletter.
CBS Sports Radio Seattle – 50 spots driving Golf Show 2 weeks
Entercom Radio Seattle 70 spots driving Golf Show on all music formats
• Television Ads: 250 Golf Show TV Spots
CBS KIRO – 25 ads in PGA Tour 3 weeks and AM News this week.
Marketing & Promotions 13 ImpressionsMillion PLAYBETTERGOLF! • 100+ Plus Exhibitors Top Club Manufacturers • Puetz Testing Zones • KP, Long Drive & Putting Competitions Lesson Zones with Pros Corona Premier 19th Hole Hood River Distillers Tasting Room • Radmor Golf Gallery Sat. 9-6 • Sun. 9-5 March 5-6 • 2022 CONVENTIONWASTATECENTERHALLS4E&4FNEWLOCATION Buy Tix at ROUNDSSeattleGolfShow.com OF GOLF & PERKS with paid admission while supplies last Details on website4GET Presented By • WhisperingFirsAllAttendees • SunCountryAllAttendees • Desert AireAllAttendees • EaglesPrideAllAttendees • 2-for-1BoeingClassicAllAttendees • 3MonthsFreeofSwingU“Plus”App BuyPlayersTourPassandget 15 MORE Perks and Free Balls • 100+ Plus Exhibitors • Top Club Manufacturers Puetz Testing Zones • Bridgestone Ball Fitting • KP, Long Drive & Putting Competitions • Lesson Zones with Pros • Corona Premier 19th Hole • Hood River Distillers Tasting Room • Radmor Golf Gallery • First Tee Youth ExperiencePLAYBETTERGOLF! Sat. 9-6 • Sun. 9-5 NEW LOCATION March 5-6 • 2022 WASTATECONV.CENTERHALLS4E&4F Buy Tix at SeattleGolfShow.com with paid admission while supplies last Details on websiteROUNDS OF GOLF & PERKS4GET Presented By BuyPlayersTourPassandget 15 MORE Perks and Free Balls • Whispering FirsAll Attendees • Sun Country All Attendees • Desert AireAll Attendees • Eagles PrideAll Attendees • 2-for-1 Boeing ClassicAll Attendees • 3 Months Free of SwingU “Plus” App Free Balls withPlayersTourPass! WE’REBACK Sat. 9-6 • Sun. 9-5 March 5-6 • 2022 HALLS 4E & 4F WASTATECONV.CENTERNEWLOCATION Buy Tix or Tour Pass online & get amazing Bonuses! FREE ROUNDS OF GOLF Restrictions apply -4TOUP SeattleGolfShow.comSat. is Kids Day!Top Manufacturers!
Sports Radio KJR – 1 spot driving Golf Show 2 weeks.
Golfer Major
over
• Cascade Golfer Magazine twice to 100,000.
Via Facebook/Twitter 2 months
Editorial/promo
Marketing & Promotions
• The Seattle total print/tablet messages 3 weeks for the Golf Show
Times 20
• Reaches to 40,000 Puetz
Major focus
2022 Seattle Golf Show varsitygolfshows.com • 9 2022 SHOW RECAP seattlegolfshow.com Sponsored By Endorsed & Supported By IMPROVEYOURGAME! Sat. 9 a.m. - 6 p.m. • Sun. 9 a.m. - 5 p.m. Washington State Convention Center March 5-6 Equipment SaleTRY BUY& Try and buy the hot new club’s from the game’s biggest brands! Test Clubs Check out clubs, apparel, accessories and more at show-exclusive prices, and save on golf equipment priced to move. 100+ Exhibitors KP & Long Drive Competitions • Putting Championship • PGA Free Lesson Area 19 TH Hole • Saturday Kids Day • Main Stage Presentations Golf Is Booming! DigitalE-MARKETING:Campaign/Ads & Messaging Via Partnerships – 25+ Partners
• Seattle Golf/Cascade 35,000.
Golfer Show E-lists 6+ times newsletters to
followers. Daily engagement with followers for shows, programming and sponsors. PRINT
20
• The Seattle Times
on-line followers.
Digital 1.2 million ads targeted at Golfers.
AARP Seattle Big reach out to all AARP members on Golf Show. • Additional Email and Web marketing: KJR, KZOK, ESPN, CascadeGolfer, PNGA, WSGA, FirstTee, SeattleTimes, Puetz, OKI Golf, Heritage and 20+ great golf partners! SOCIAL MEDIA
to
ad
• CAMPAIGN: leading up show. 30 days out all show MEDIA: Display Ads
• Pacific Northwest show program on Golf Show to 100,000 homes.
messages.
Puetz Golf Multiple
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