2023 Seattle Golf Show Recap

MARCH 11-12 Seattle Convention Center

Sat. 10 a.m.- 6 p.m. • Sun. 10 a.m.- 5 p.m.

8,000+ AVG. ATTENDANCE!

Biggest Golf Show West of the Mississippi

FEATURING • 120+ Exhibitors • Hottest Golf Manufacturers • KP & Long Drive Competitions • Putting Championship • Main Stage Presentations • Corona Premier 19TH Hole

2023 SHOW

RECAP

• Saturday Kids Day & Family Day • Spirits Experience

seattlegolfshow.com Presenting Sponsors

FOLLOW US! Endorsed & Supported By

2023 Show Recap Mark Your Calendar for Next Year’s Show!

March • 9-10 • 2024

Stay up-to-date on new sponsors, show activities and more at seattlegolfshow.com

Table of Contents Event Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Event Owned, Managed & Marketed By Varsity Communications, Inc.

• Golf Show Summary • Quick Facts

Event Features . . . . . . . . . . . . . . . . . . . . . . . . 4-5 Event Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Exhibitors & Floor Plan . . . . . . . . . . . . . . . . . . . . 7 Marketing & Promotions . . . . . . . . . . . . . . . 8-9 • News & Magazine • Radio & Television Advertising • Internet • Print Advertising • Plus

Event Photos . . . . . . . . . . . . . . . . . . . . . . . . 10-28

VARSITY GOLF SHOWS

For more information contact, show producer Dick Stephens at (206) 484-5284 or stephens@varsitycommunications.com

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2023 Seattle Golf Show

2023 Show Recap

OVERVIEW Varsity Golf Shows, producers of popular golf shows throughout

golf courses and other companies, plus a significant social media

the United States, brought their successful brand of consumer

campaign, helped promote the show to new audiences.

golf shows to Seattle in 2023, expanding their reach north and bringing their tried-and-true formula of outstanding deals, free giveaways, free lessons, fun interactive events and quality exhibitors to Seattle’s vibrant golf community.

The 2023 Seattle Golf Show was made possible by the support of its sponsors, the volunteers who gave their time to make the show a success, the involvement of the exhibitors and enthusiasm of the golfing public.

Golfers packed into the hall over the course of the weekend, eager to take advantage of special offers on local golf courses, products and services from over 120 exhibitors; fun skills contests that gave attendees the chance to win clubs, free rounds and dream stay-and-play vacations; free lessons from top PGA pros; a driving range lined with representatives of all the major manufacturers; and a fantastic giveaway package for all attendees that included up to four free rounds of golf.

Varsity marketed the show via a significant media campaign that included advertisements in print, television and radio, onsite broadcasts during the most popular morning news programs, live remotes from the show floor, plus in-studio appearances and interviews by show organizers. In addition, e-mail blasts by local

QUICK FACTS Show Owner . . . . . . . . . . . . . . . . Varsity Comm., Inc. Date. . . . . . . . . . . . . . . . . . . . . . . . March 11-12, 2023 Site. . . . . . . . . . . . . . . . . . . . . . . . . Seattle Conv. Center Average Attendance. . . . . . . . . 8,000+ Exhibits. . . . . . . . . . . . . . . . . . . . . 150 Media Exposure. . . . . . . . . . . . . $100,000 Campaign Ticket Prices . . . . . . . . . . . . . . . . Player’s Tour Pass $79, Adults $16, Seniors (60+) $15, 12 & Under Free Manufacturers . . . . . . . . . . . . . . Callaway, Cleveland, Cobra, Mizuno, Srixon, Titleist, Wilson, XXIO Sponsors. . . . . . . . . . . . . . . . . . . . 18 Presenting, 7 Supporting, 7 Patron Host Hotel. . . . . . . . . . . . . . . . . . . Inn at the Washington Athletic Club Endorsed & Supported by . . . . First Tee of Greater Seattle, Golf Sisters, LPGA Amateur Golf Assoc., NLGA, PGA Pacific NW Section Western Washington Chapter, PNGA, WA Golf

2023 Seattle Golf Show

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2023 Show Recap

EVENT FEATURES Puetz Golf Equipment Testing & Fitting Zone

KJR 93.3 FM Main Stage

Try and buy the hot new club’s from the game’s biggest brands!

Hit all the new models on a free, on-site driving range, then check out new clubs, apparel, accessories and more at show-exclusive prices, and save big on last year’s clubs priced to move.

Stop by the Main Stage and learn from the game’s top teachers, industry experts, fitness professionals and more.

Corona Premier 19th Hole Puetz Golf Retail Equipment Try and buy the hot new club’s from the game’s biggest brands!

Hit all the new models on a free, on-site driving range, then check out new clubs, apparel, accessories and more at show-exclusive prices, and save big on last year’s clubs priced to move.

Cascade Golfer Short Game Central Show off your short game by chipping to win rounds of golf, golf balls and other cool prizes. Make a hole-in-one and take home the grand prize.

Time for a break? Visit the 19th Hole to grab a cold beverage and watch golf, football, basketball and other sports on big-screen TVs, or learn from pros on the adjacent Main Stage.

Indi Golf & Sta-Built On the Green Powered by STA-Built Check out a sweet synthetic putting green built right on the show floor. Roll a few putts for fun, or compete to win great prizes at certain times throughout the day.

Flatstick Pub Mini Golf Cleveland, Srixon & XXIO Official Club Zone Enjoy a weekend of club fitting, demos and special show sales from Cleveland, Srixon and XXIO with show retailer Puetz Golf.

Check out the 2023 debuts and products ready to buy and take home.

Stop in at the Flatstick Pub area to play some mini golf for your chance to win cool prizes!

Five Iron Golf Exhibit A Seattle favorite, Five Iron Golf will be at the show promoting their lively location that features beer, great food, big screen sports and world-class simulators.

Edward Jones Long Drive Challenge Tee it high and let it fly on a state-of-the-art simulator to win rounds of golf and more. With separate divisions for men, women and seniors, everyone has a chance to win.

Topgolf Renton Exhibit Topgolf has swept the nation and Seattle with it’s location in Renton. Meet the staff and learn about their leagues, lessons, classes, food, fun, games and family activities.

OkiGolf KP Challenge Not a long hitter? No problem — at the KP Challenge, pull wedge or iron and try to stick a shot in tight on one of the game’s iconic holes to win a Twosome to Gamble Sands.

MGI Motorized Cart Test Drive A world leader in remote control motorized card technology MGI Golf will be on site with a test drive zone where you can put their latest models through their paces and buy them at the show.

Cascade Golfer / Titos Vodka Putting Challenge Every successful putter wins a 2 for 1 to Gamble Sands and an entry in Sunday’s Championship. Championship Runner-Up prize is a Twosome to Gamble Sands. Championship winner gets a Hawaii stay-and-play package to Hyatt Regency Maui Resort & Spa with golf at Ka’anapali.

PGA Pacific NW Section Western WA Chapter Free Lesson Area Improve your game and get a free 10 minutes lesson from a PGA instructor at the PGA Free Lesson area

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Bridgestone Ball Fitting Challenge A fan favorite is the Bridgestone Ball Fitting Team and their Challenge. This national production is led by world-famous ball fitter Sam Foo of Bridgestone — don’t miss this.

Travel There & Backs Get Travel Fitted - Travel 101 Zone Let the pros from Travel There and Back “fit” your golfing experience to your needs, desires and budget. And, ask them anything about how to navigate the latest in travel protocol.

2023 Seattle Golf Show

2023 Show Recap

Hendrick’s Gin Experience Enjoy a Hendrick’s Gin Negroni cocktail at the show. We will have a special mixologist and cocktail making machine that will dazzle the eye.

The First Tee of Greater Greater Seattle Jr. Golfer Area A special area just for kids! Featuring fun games and instruction from local First Tee professionals, it’s the place to go to get your young golfer fired up about the game.

The First Tee of Greater Seattle Kids & Family Day Saturday is Kids and Family Day. With prizes and games for kids throughout the hall, junior golf seminars on the Main Stage and a Junior Putting Championship, it’s a day you won’t want to miss.

2023 Seattle Golf Show

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2023 Show Recap

SPONSORS Presenting Sponsor Benefits • Logo on Print, Radio & TV Materials • Airborne Event Signage • Logo & Link on the Show Website • PA Announcements During the Event • Complimentary Event Tickets • Sponsorship of Interactive Area • On-Site Display Space

Supporting Sponsor Benefits • Logo on Print Media • Logo & Link on Show Website • PA Announcements During the Show • Complimentary Event Tickets • Event Signage • Co-Sponsorship of Interactive Area • On-Site Display Space

Patron Sponsor Benefits • Logo & Link on Show Website • PA Announcements During the Show • Complimentary Event Tickets • Event Signage • Sponsor or Co-Sponsor of a Show Activity

Endorsed & Supported By

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2023 Seattle Golf Show

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EXHIBITORS & FLOOR PLAN Indi Golf Sta-Built Construction Indian Summer Golf & Country Club Stadium Golf Indigo Golf Partners Hawaii Properties Stance Caddy Inside Golf State Farm Insurance Interbay Golf Center Suncadia Resort Jackson Park Golf Course Swing Juice Jacuzzi Bath Remodel of Seattle Swinomish Casino and Lodge Jefferson Park Golf Course Synthetic Turf Northwest JLB Investments-Hidow System Pavers JW World Resources T-Mobile K2 Vision The Golf Club at Hawks Prairie Kahler Mountain Club The Golf Club at Newcastle Kutting Edge Fitness The Golf Club at Redmond Ridge Lake Chelan Golf Course The Home Course Lake Padden Golf Course The Plateau Club Lakeland Village Golf Course The Pro Shop Leaffilter The Seattle Times LeafGuard of Seattle Titleist Legion Memorial Golf Course Tito’s Vodka Links and Leisure Top Fitness LPGA Amateurs Topgolf Lynnwood Golf Course Tour Edge MGI Golf Travel There and Back Mid America Golfing Events Trophy Lake Golf & Casting Mizuno Unevenlie Moscow Chamber of Commerce Walter Hall Golf Course North Pacific Mortgage Washington Athletic Club Northwest Yamaha Golf Cars Washington Golf NW Golf Guys Washington Junior Golf Assn.

NW Golfers Playbook Washington National Golf Club NW Ladies Golf Association West Seattle Golf Course Odyssey Wheels Up Oki Golf William Grant & Sons One Medical Wilson Pacific Northwest Golf Centers Wine Valley Golf Club Peak Machinery Club Car WonderPax N11 DELI "B" PGA Pacific NW Section XXIO – Western WA Chapter KEEP CLEAR PNGA 45' 40' MEETING ROOM MEETING ROOM 4C-2 PNW Marketing 19th Hole 30' 641 Premier Golf Centers 241 341 741 841 541 Pronghorn Golf Club ROOM Puetz Golf SuperstoresMEETING 735 4C-1 MEETING ROOM Redstone Golf Resort 731 Renewal by Andersen 80' Demo Line 627 4C Resort at Port Ludlow 190' Rich’s For The Home 60' Puetz 621 Rock Island Golf Course 4B 4A Silver Reef Casino 217 Silverwood Theme Park 615 Skamania Lodge 211 311 411 611 Snohomish Golf Course 109 45' Southwest Idaho Travel Assoc.

40' Spark Golf 101 201 301 Srixon GATE 12

L

Service entrance.

VESTIBULE

SOUTH SERVICE CORRIDOR

FHC

USABLE AREA 20' x 22'6"

GATE 3

FHC FE

FHC

EXIT

EXIT

GATE 7

FHC

FHC

EXIT

GATE 5

F

FHC

24 HOUR SECURITY

FHC EXIT

GATE 4

F

10'-7"

HALL 4C

20'-7"

20'-7"

20'

MAIN STAGE 25' x 30'

20'

30'

10'

6'

40'

30'

FE

20'

FE

8'

10'

336

337

436

437

536

537

636

235

334

335

434

435

534

535

634

233

332

333

432

433

532

533

632

231

330

331

430

431

530

531

630

527

626

10'

10'

20'

10'

Putt

20'

10'

FHC

FHC FE

PUBLIC PHONES

GATE 9

WOMEN

MEN

10'

PUBLIC PHONES

20'

CWF

20'

20'

10'

WOMEN

525

624

523

622

521

620

727

625

FHC

ENTRANCE

FE

20'

519

618

517

616

515

614

10'

20'

10'

513

612

MEN

511

610

20'

724 20'

20'

20'

20' 10'

10'

DOWN

UP

205

407

20'

304

PUTT

405

40'

403

20'

401

F FHC

506

FHC

FHC

500

507

606

607

505

604

605

503

602

603

501

600

601

40'

700

725

824

723

822

721

820

30'

823

717

816

715

814

713

812

711

810

707

806

705

804

703

802

701

800

454

MEN

PUBLIC PHONES

F FHC

PUBLIC PHONES

DOWN

439

817

30'

FHC WSCTC USE

30'

487

10'

811 Satellite Bar

30'

809 11'-4"

50' FHC EXIT

801

F EXIT

UP

498.1

EXIT EXIT

GATE 10 EXIT F

COATS

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23'

37'6"

PUBLIC PHONES

172 SQ.FT.

USABLE AREA 40' x 9'

38'

S1

WOMEN

MEN

CWF

47-1/4" High

S2

5" High Low Curb, Located 12" From The Window

EXIT

WATERFALL SUITE

S3 USABLE AREA 10' x 10'

F

USABLE AREA 27'4" x 38'

GATE 11

UP TO 5 SHOW

ENTRANCE

DOWN

ESCALATORS FLOORS 4 & 6 ONLY

EXIT

F FHC

438

ENTRANCE DOWN

UP

UP

UP TO 5 SHOW

EXIT

GATE 1

CWF

WOMEN

EXIT

484

10'

10'

2

ENTRANCE

2023 Seattle Golf Show

1

FHC

30'

CWF

F

WSCTC USE

30'

COATS

ESCALATORS FLOORS 1 TO 4

RESTROOM

30'

826

10'

306

EXIT

DOCK LEVELERS

831

20'

207

DELI "A"

833

20'

10'

ESCALATORS FLOORS 4 TO 6

WATER HOSE

SOUTH LOADING DOCK

835

10'

FE

20'

10'

10'

20'

60'

X WSCTC WSCTC USE USE

10'

20'-6"

CWF

837

20'

10'

FE FHC

GATE 2

10'

237

10'

41'-4"

40'

6'

10'

10'

4

*Chipping Net*

25'

FHC

PUBLIC PHONES

F FHC

20'

KEEP CLEAR

NO BOOTHS THIS AREA

GATE 6

16' x 12' x 24" STAGE

208 Travel Agency Acupuncture Wellness Center Alta Lake Golf Resort Alzheimer’s Association WA Chapter Apple Tree Golf Course Aspen Lakes Golf Course Athletic Awards Bear Mountain Ranch Golf Course Beer League Golf Bellevue Golf Course Bendetti Optics/Club Sunglasses Best Western Stovalls Hotels – Anaheim Boeing Classic Bucket Golf Callaway Camano Island Coffee Roasters Cascade Adventures Cascade Golfer Cup Cascade Golfer Match Play Cascade Golfer Players Card Cedarcrest Golf Course Cedars at Dungeness Chambers Bay Chiro One Wellness Centers Circling Raven Golf Club Cleveland ClickHeat Cobalt Golf Cobra Corona Premier Shootout at Gamble Sands Crossroads Par 3 Golf Course Cutco Cutlery Seattle Daiwa Massage Chairs Desert Aire Golf Course Desert Canyon Golf Resort Dynamic Chiros E-Pulse Eagles Pride Edward Jones John Misner Edward Jones Timothy Bridges First Tee of Greater Seattle Fisher Putters / Yonek Golf Five Iron Golf Flatstick Pub Fun Golf Vacations Gamble Sands Golf Course Golf Sisters Harbour Pointe Golf Club Harley Exteriors Inc. Hello Garage Hendricks Gin High Cedars Golf Club Highlander Golf Club Hirzl Gloves I’D Golf

GRAND

2023 Show Recap

MARKETING & PROMOTIONS

10+ Million

Radio & Television Advertising •

Impressions

Radio - 450+ Golf Show Radio Spots Sports Radio KJR – 1 spot driving Golf Show 2 weeks.

MARCH 11-12

KZOK FM – 60 spots driving Golf Show 2 weeks.

JACK FM – 50 spots driving Golf how 2 weeks.

Seattle Convention Center

CBS Sports Radio Seattle – 50 spots driving Golf Show 2 weeks.

HUGE SALES

Halls 4A & 4B Sat. 10-6 • Sun. 10-5

TEST & GET FITTED

ESPN Radio Seattle – 70 spots leading up to the show on Golf.

At The Show

NPR KUOW – 25 spots in AM/PM shows on Golf Show.

Entercom Radio Seattle - 70 spots driving Golf Show on all music formats.

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Live Broadcasts – 4 Live Broadcasts Seattle Sounders – In-game jumbotron ad and ticker newsletter.

KJR, KZOK, ESPN Seattle, Entercom – all doing ticket promos live on air.

LIVE TV – coverage promoting golf show at Interbay Golf & driving Range.

Official Show Clubs

UP TO 5 ROUNDS OF GOLF & MORE! Presented By

With paid admission. While supplies last. See website for restrictions.

Buy Ticket Online & Get Bonus Round To Snohomish GC Eagles Pride GC Whispering Firs Sun Country GC Round of Golf GC Round of Golf Round of Golf All attendees

All attendees

Desert Aire GC Boeing Classic Round of Golf 2-For-1 Tickets All attendees

Register at the show

All attendees

Five Iron Golf 25% Off Offer 1st 1,000 each day

1st 2,000 Online Purchases

$10 Puetz Bucks All attendees

1-Yr. Sub. to Golf Mag. • $12 Value All attendees

BUY THE PLAYERS TOUR PASS • $450+ IN VALUE ONLY $79!

100+ Plus Exhibitors • Top Club Manufacturers • Puetz Testing Zones Bridgestone Ball Fitting • KP, Long Drive & Putting Competitions Corona Premier 19th Hole • Lesson Zones with Pros • Topgolf Renton Exhibit Flatstick Pub Mini Golf • First Tee Jr. Golf Area • Five Iron Golf Exhibit Hendrick’s Gin Experience • MGI Cart Test Drive • Huge Spring Sales

MARCH 11-12

Sponsored By

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Seattle Convention Center

Television Ads: 250 Golf Show TV Spots

Halls 4A & 4B Sat. 10-6 • Sun. 10-5

HUGE SALES

Golf Channel Comcast Seattle DMA – 120+ ads on Golf Channel, PGA Tour Coverage, Morning Drive, Golf Fix, Golf Central and other programs for 3 weeks.

TEST & GET FITTED

CNN, Discovery, Travel Channel – 50 ads on show 3 weeks.

At The Show Official Show Clubs

UP TO 5 ROUNDS OF GOLF & MORE!

UW Basketball – Ran ads on Pac 12 games this week leading up.

Presented By

With paid admission. While supplies last. See website for restrictions.

Buy Ticket Online & Get Bonus Round To Snohomish GC Eagles Pride GC Whispering Firs Round of Golf GC Round of Golf

CBS KIRO – 25 ads in PGA Tour 3 weeks and AM News this week.

All attendees

All attendees

Desert Aire GC Boeing Classic Round of Golf 2-For-1 Tickets All attendees

NBC KING – 20 ads in AM News this week and Golf this week.

Register at show

Sun Country GC Round of Golf All attendees

1st 2,000 Online Purchases

$10 Puetz Bucks

All attendees

Five Iron Golf 1-Yr. Sub. to Golf 25% Off Offer Mag. • $12 Value

1st 1,000 each day

All attendees

BUY THE PLAYERS TOUR PASS • $450+ IN VALUE ONLY $79!

Sponsored By

Q13 FOX – 20+ spots on local AM news over 2 weeks and Q it UP.

MARCH 11-12 Seattle Conv. Center Sat. 10-6 • Sun. 10-5

UP TO 5 ROUNDS OF GOLF & MORE! Presented By

With paid admission. While supplies

Buy Ticket Online & Get Bonus Round To Snohomish GC

1st 2,000 Online Purchases

Boeing Classic 2-For-1 Tickets • $10 Puetz Bucks See website for Restrictions.

Golf Round to: • Eagles Pride GC • Whispering Firs • Sun Country GC • Desert Aire GC

BUY THE PLAYERS TOUR PASS • $450+ IN VALUE ONLY $79!

Top Manufacturers!

8 • varsitygolfshows.com

Sat. is Kids Day!

SeattleGolfShow.com

2023 Seattle Golf Show

2023 Show Recap

MARKETING & PROMOTIONS E-Marketing: Digital Campaign/Ads & Messaging Via Partnerships – 25+ Partners •

The Seattle Times Digital 1.2 million ads targeted at Golfers.

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Puetz Golf Multiple Reaches to 40,000 Puetz on-line followers.

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Seattle Golf/Cascade Golfer Show E-lists 6+ times newsletters to 35,000.

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AARP Seattle Big reach out to all AARP members on Golf Show.

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Additional Email and Web marketing: KJR, KZOK, ESPN, CascadeGolfer, PNGA, WSGA, FirstTee, SeattleTimes, Puetz, OKI Golf, Heritage and 20+ great golf partners!

Social Media Campaign: Via Facebook/Twitter 2 months leading up show. Major focus 30 days out to all show followers. Daily engagement with followers for shows, programming and sponsors.

GET GEAR GET LESSONS GET PRIZES

Print Media: 15 Display Ads •

The Seattle Times 20 total print/tablet ad messages over 3 weeks for the Golf Show messages.

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Pacific Northwest Golfer Major show program on Golf Show to 100,000 homes.

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Cascade Golfer Magazine Editorial/promo twice to 100,000.

Try & Buy Equipment Sale Try and buy the hot new club’s from the game’s biggest brands!

Test The Latest Clubs

Check out clubs, apparel, accessories and more at show-exclusive prices, and save on golf equipment priced to move.

100 Plus Exhibitors

KP & Long Drive Competitions • Putting Championship • 19 TH Hole PGA Free Lesson Area • Sat. Kids Day • Main Stage Presentations

seattlegolfshow.com Sponsored By

2023 Seattle Golf Show

Endorsed & Supported By

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