2024 St. Louis Golf Expo Recap by Varsity Communications

2024 Show Recap

OVERVIEW

Varsity Golf Shows, producers of popular golf shows throughout the United States, brought their successful brand of consumer golf shows to St. Louis in 2024, expanding their reach north and bringing their tried-and-true formula of outstanding deals, free giveaways, free lessons, fun interactive events and quality exhibitors to St. Louis’s vibrant golf community.

Golfers packed into the hall over the course of the weekend, eager to take advantage of special offers on local golf courses, products and services from over 90 exhibitors; fun skills contests that gave attendees the chance to win clubs, free rounds and dream stay-and-play vacations; free lessons from top PGA pros; a driving range lined with representatives of all the major manufacturers; and a fantastic giveaway package for all attendees that included up to four free rounds of golf.

Varsity marketed the show via a significant media campaign that included advertisements in print, television and radio, onsite broadcasts during the most popular morning news programs, live remotes from the show floor, plus in-studio appearances and interviews by show organizers. In addition, e-mail blasts by local

QUICK FACTS

Show Owner ............... Varsity Comm., Inc.

Date Feb. 2-4, 2024

Site ........................ St. Charles Convention Center

Average Attendance ........ 8,500+

Exhibits 100+

Media Exposure ............ $100,000 Campaign

Ticket Prices

golf courses and other companies, plus a significant social media campaign, helped promote the show to new audiences.

The 2024 St. Louis Golf Expo was made possible by the support of its sponsors, the volunteers who gave their time to make the show a success, the involvement of the exhibitors and enthusiasm of the golfing public.

Player’s Tour Pass $69, Adults $17, Seniors (60+) $16, 12 & Under Free Manufacturers ............. Callaway, Cleveland, Cobra, Mizuno, Odyssey, PING, Srixon, Tour Edge, Wilson Sponsors 1 Welcoming, 25 Presenting, 10 Supporting, 7 Patron

Host Hotel ................... Embassy Suites St. Louis - St. Charles/Hotel & Spa

Endorsed & Supported by .... First Tee, LPGA Amateur Golf Assoc., MAGA, Missouri Golf Assoc.

2024 Show Recap

EVENT FEATURES

PRO Am Golf Testing & Fitting Zone

Hit all the new models from Callaway, Cleveland, Cobra, Mizuno, Ping, Srixon, TaylorMade, Titleist, Tour Edge and Wilson golf clubs at our free driving range. Pro Am Golf experts will be on-site fitting you to the right club!

PRO Am Golf Golf Retail Equipment Sale

Try and buy the hot new club’s from the game’s biggest brands! Hit all the new models on a free, on-site driving range, then check out new clubs, apparel, accessories and more at show-exclusive prices, and save big on last year’s clubs priced to move.

SSM Health Golf Wellness Zone

Our welcoming sponsor SSM Health has met and helped thousands of golfers and their families on physical therapy, orthopedics, fitness, rehab, nutrition, hospital services and spine and joint health. Their wellness zone will be a hit again this year.

Kona Big Wave & Nutrl Short Game Central

Show off your short game by chipping to win rounds of golf, golf balls and other cool prizes. Make a hole-in-one and take home the grand prize.

Draft Kings at Casino Queen Straightest Drive Challenge

Tee it high and let it fly on a state-of-the-art simulator to win rounds of golf and more. With separate divisions for men, women and seniors, everyone has a chance to win.

Draft Kings at Casino Queen KP Challenge

Not a long hitter? No problem — at the KP Challenge, pull wedge or iron and try to stick a shot in tight on one of the game’s iconic holes to win free golf and other goodies.

Dave Sinclair Lincoln St. Louis Putting Championship

Every successful putter wins a round of golf and an entry in Sunday’s St. Louis Putting Championship, where putters will compete to win a fantastic stay-and-play package.

101 ESPN & Michelob Ultra Main Stage

Stop by the Main Stage and learn from the game’s top teachers, industry experts, health and fitness professionals and more.

Michelob Ultra 19th Hole

Time for a break? Visit the 19th Hole to grab a cold beverage and watch golf, basketball and other sports on big-screen TVs, or learn from pros on the adjacent Main Stage.

Xtreme Green On the Green

Check out a sweet synthetic putting green built right on the show floor by Xtreme Green. Roll a few putts for fun, or compete to win great prizes at certain times throughout the day.

Bushnell

Golf Experience

A global leader in golf technology, Bushnell Golf will have an amazing sale and product unveiling showcasing their Launch Pro Launch Monitor, new rangefinders, watches, GPS devices, speakers and more. All for sale at the show.

Diageo Ready-To-Drink Tasting Room

Ready-to-Drink cocktails are all the rage on the golf course as a refreshing way to relax while playing and after the round. Come sample and enjoy new R-T-Ds from Captain Morgan, Tanqueray, Crown Royal and others at the show.

MGI Motorized Cart Test Drive

A world leader in remote control motorized card technology MGI Golf will be on site with a test drive zone where you can put their latest models through their paces and buy them at the show.

2024 Show Recap

Perfect Hands Fitness and Instruction Zone

Perfect Hands Golf is THE WORLD’S FIRST EVER SWING & STRENGTH trainer! Come visit us to feel the PHG difference & why our fully patented system will transform your golf game.

The Orange Whip Experience

Join the Orange Whip Experience – your ticket to a golf swing revolution! Elevate your game with heightened athleticism, balance, and rhythm. Dive into the world of Orange Whip Products – where passion meets performance, and your love for the game soars to new heights. Orange Whip: You gotta feel it!

First

Tee of Greater St. Louis Junior Golfer Area

A special area just for kids! Featuring fun games and instruction from local First Tee professionals, it’s the place to go to get your young golfer fired up about the game.

First Tee of Greater St. Louis Kids and Family Day

Saturday is Kids and Family Day. With prizes and games for kids throughout the hall, junior golf seminars on the Main Stage and a Junior Putting Championship, it’s a day you won’t want to miss.

2024 Show Recap

Presenting Sponsor Benefits

• Logo on Print, Radio & TV Materials

• Airborne Event Signage

• Logo & Link on the Show Website

• PA Announcements During the Event

• Complimentary Event Tickets

• Sponsorship of Interactive Area

• On-Site Display Space

Supporting Sponsor Benefits

• Logo on Print Media

• Logo & Link on Show Website

• PA Announcements During the Show

• Complimentary Event Tickets

• Event Signage

• Co-Sponsorship of Interactive Area

• On-Site Display Space

Patron Sponsor Benefits

• Logo & Link on Show Website

• PA Announcements During the Show

• Complimentary Event Tickets

• Event Signage

• Sponsor or Co-Sponsor of a Show Activity

Endorsed & Supported By

SHARP GOLF BALL COMPANY

2024 Show Recap

EXHIBITORS

& FLOOR PLAN

517 Golf

Alabama Tourism

Amateur Players Tour

Ascension Charity Classic

Bacardi USA/Dewar’s

Bender Gloves

Boge Golf

Branson.com

Bushnell

Callaway

Capital Vacations

Captain Morgan Rum

Chiro One Wellness Centers

Cleveland Cobra

Crown Royal

Cutwater Spirits

Dave Sinclair Lincoln St. Peters

Decatur IL Area CVB

Dewar’s

Diageo / Dentsu

Draft Kings at Casino Queen

E-Pulse

Embassy Suites St. Louis

ESPN 101

Fairway Custom Golf

FCG of Terre Haute LLC

First Tee of Greater St. Louis

Fore Honor Golf

Gateway Golf Cars

Gear Up Sportswear

Golden Eagle Golf, Inc.

Golfmart Kentucky

Golfweek Amateur Tour St. Louis

Hot Springs Village

Property Owners Assoc.

Indi Golf

Jacob Sunrooms and Exteriors

Kentucky State Parks

Kinley Golf Sales

Kona Big Wave

Lake of the Ozarks Golf Council

Lake Valley Golf & Country Club

Leaffilter

LeafGuard

Little Egypt Golf Carts

LPGA Amateur Golf Assoc.

M & M Golf

Metropolitan Amateur Golf Assoc.

MGI Power Golf Carts

Michelob Ultra

Mid America Golfing Events

Midwest Golf Innovations

Missouri Golf Association

Mizuno

Next Level Golf

Nutrl

Oak Terrace Resort & Spa

Odyssey

Old Kinderhook

Orange Whip

Perfect Hands Golf LLC

Peter Prints

PING

Pro-Am Golf USA

PXG

Rend Lake Golf Complex

St. Louis Distillery

St. Louis Post-Dispatch

Synlawn

T-Mobile St. Louis

Tanglewood Golf Course

Tanqueray Gin

The Golf Academy Plus

The Lodge at Spirit Hollow

The Resort Lake of the Ozarks

Timothy’s Skincare

Tour Edge

Travel There & Back

Trugolf

Universal Windows Direct

VacationOffer.com

Veteran Golfers Association St. Louis

Villa Del Palmar

VIP Golfers Pass

Visit Dubois County, Inc

Visit Mississippi

Visit SI • Williamson County Tourism

Vital Performance Chiropractic

Vivid Golf

W.D. Crossbow Putters

Wild-Soaps

2024 Show Recap

MARKETING & PROMOTIONS

Radio & Television Advertising

•

Radio - 400+ Golf Show Radio Spots

ESPN 101 - 250+ spots over 2 weeks and live remote at show Friday.

CBS Sportsradio - 100 spots over 2 weeks.

KTRS the big 550 - 40+ spots over 2 weeks.

Golf Show Radio - Live interview Thursday night with Jay Randolph.

•

Television Ads: 160 Golf Show TV Spots

STL Charter Cable – 100+ ads: Golf Channel, PGA Tour Coverage, ESPN, FOX over 2 weeks.

KTVI FOX – 20+ Ads in AM and PM news week leading to the show.

KMOV CBS – 20+ Ads on 2 weeks of PGA Tour Coverage, AM and PM news.

KSDK NBC – 20+ Ads on AM and PM news week leading up to show.

E-Marketing:

Digital Campaign/Ads & Messaging Via Partnerships – 25+ Partners

• Show Ads, Email Campaigns and Show Messages With: STLToday.com, Golf Channel, GolfNow.com, Sinclair Lincoln,MAGA, PGA Section, ESPN RADIO, MGA, GOLF 314, STL Golf EXPO database, PRO-AM GOLF, GOLF around STL, Golf Show Facebook/ TWITTER and 15+ local regional partners and show clients ALL HELPING!

2024 Show Recap

Social Media Campaign: Via Facebook/Twitter

Multiple messages, posts, boosts and campaigns to our FOLLOWERS for 2 months leading up, Twitter via Show and partner channels. Major focus 30 days out. Press releases for 4 months to regional media.