2023 St. Louis Golf Expo Recap

WELCOMES THE

FEB. 3-5

St. Charles Convention Center Fri. 11 a.m.- 5 p.m. • Sat. 10 a.m.- 5 p.m.

Sun. 10 a.m.- 4 p.m.

9,000+

ATTENDANCE!

OUR BEST SHOW EVER! FEATURING • 100+ Exhibitors

2023 SHOW

• Hottest Golf Manufacturers

RECAP

• KP & Long Drive Competitions • Putting Championship • Main Stage Presentations • Michelob ULTRA 19TH Hole • Saturday Kids Day & Family Day • PXG Tour Experience • Spirits Experience

stlouisgolfexpo.com Presenting Sponsors

FOLLOW US! Endorsed & Supported By

2023 Show Recap Mark Your Calendar for Next Year’s Show!

Feb. • 2 - 4 • 2024 Stay up-to-date on new sponsors, show activities and more at stlouisgolfexpo.com

Table of Contents Event Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . 3 • Golf Show Summary

Event Owned, Managed & Marketed By Varsity Communications, Inc.

• Quick Facts

Event Features . . . . . . . . . . . . . . . . . . . . . . . . 4-5 Event Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Exhibitors & Floor Plan . . . . . . . . . . . . . . . . . . . . 7 Marketing & Promotions . . . . . . . . . . . . . . . 8-9 • News & Magazine • Radio & Television Advertising • Internet • Print Advertising • Plus

Event Photos . . . . . . . . . . . . . . . . . . . . . . . . 10-28

VARSITY GOLF SHOWS

For more information contact, show producer Dick Stephens at (206) 484-5284 or stephens@varsitycommunications.com

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2023 St. Louis Golf Expo

2023 Show Recap

OVERVIEW Varsity Golf Shows, producers of popular golf shows throughout the United States, brought their successful brand of consumer golf shows to St. Louis in 2023, expanding their reach north and bringing their tried-and-true formula of outstanding deals, free giveaways, free lessons, fun interactive events and quality exhibitors to St. Louis’s vibrant golf community.

golf courses and other companies, plus a significant social media campaign, helped promote the show to new audiences.

The 2023 St. Louis Golf Expo was made possible by the support of its sponsors, the volunteers who gave their time to make the show a success, the involvement of the exhibitors and enthusiasm of the golfing public.

Golfers packed into the hall over the course of the weekend, eager to take advantage of special offers on local golf courses, products and services from over 90 exhibitors; fun skills contests that gave attendees the chance to win clubs, free rounds and dream stay-and-play vacations; free lessons from top PGA pros; a driving range lined with representatives of all the major manufacturers; and a fantastic giveaway package for all attendees that included up to four free rounds of golf.

Varsity marketed the show via a significant media campaign that included advertisements in print, television and radio, onsite broadcasts during the most popular morning news programs, live remotes from the show floor, plus in-studio appearances and interviews by show organizers. In addition, e-mail blasts by local

QUICK FACTS Show Owner . . . . . . . . . . . . . . . . Varsity Comm., Inc. Date. . . . . . . . . . . . . . . . . . . . . . . . Feb. 3-5, 2023 Site. . . . . . . . . . . . . . . . . . . . . . . . . St. Charles Convention Center Average Attendance. . . . . . . . . 9,000+ Exhibits. . . . . . . . . . . . . . . . . . . . . 100+ Media Exposure. . . . . . . . . . . . . $100,000 Campaign Ticket Prices . . . . . . . . . . . . . . . . Player’s Tour Pass $69, Adults $16, Seniors (60+) $15, 12 & Under Free Manufacturers . . . . . . . . . . . . . . Callaway, Cleveland, Cobra, Mizuno, Odyssey, PING, Srixon,Wilson Sponsors. . . . . . . . . . . . . . . . . . . . 1 Welcoming, 15 Presenting, 10 Supporting, 9 Patron Host Hotel. . . . . . . . . . . . . . . . . . . Embassy Suites St. Louis - St. Charles/Hotel & Spa Endorsed & Supported by . . . . First Tee, LPGA Amateur Golf Assoc., MAGA, Missouri Golf Assoc.

2023 St. Louis Golf Expo

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2023 Show Recap

EVENT FEATURES PRO Am Golf Testing & Fitting Zone

Dave Sinclair Lincoln St. Louis Putting Championship

Hit all the new models from Callaway, Cleveland, Cobra, Mizuno, Ping, Srixon, TaylorMade, Titleist, Tour Edge and Wilson golf clubs at our free driving range. Pro Am Golf experts will be on-site fitting you to the right club!

Every successful putter wins a round of golf and an entry in Sunday’s St. Louis Putting Championship, where putters will compete to win a fantastic stay-and-play package.

PRO Am Golf Golf Retail Equipment Sale Try and buy the hot new club’s from the game’s biggest brands! Hit all the new models on a free, on-site driving range, then check out new clubs, apparel, accessories and more at show-exclusive prices, and save big on last year’s clubs priced to move.

101 ESPN Main Stage Stop by the Main Stage and learn from the game’s top teachers, industry experts, health and fitness professionals and more.

Michelob Ultra 19th Hole Time for a break? Visit the 19th Hole to grab a cold beverage and watch golf, basketball and other sports on big-screen TVs, or learn from pros on the adjacent Main Stage.

SSM Health Golf Wellness Zone Our welcoming sponsor SSM Health has met and helped thousands of golfers and their families on physical therapy, orthopedics, fitness, rehab, nutrition, hospital services and spine and joint health. Their wellness zone will be a hit again this year.

PXG Fitting and Sales Experience See our home page button to reserve your coveted fitting session at the show. The official club of the show, PXG will be doing fittings, have product sales in their on-site store, Tour truck, swing studio and ambassadors there all weekend.

Xtreme Green On the Green Check out a sweet synthetic putting green built right on the show floor by Xtreme Green. Roll a few putts for fun, or compete to win great prizes at certain times throughout the day.

PGA TOUR Champions Zone - Ascension Charity Classic We are excited to welcome St. Louis’ newest annual golf tournament to the St. Louis Golf Expo. The Ascension Charity Classic will have a booth and team members will be onsite to share more about tickets, volunteering, all the events and programming of the event. Meet the tournament leaders at the show.

Ascension Charity Classic Short Game Central Show off your short game by chipping to win rounds of golf, golf balls and other cool prizes. Make a hole-in-one and take home the grand prize.

Draft Kings at Casino Queen Long Drive Challenge Powered by Midwest Golf Innovations & SpringTee Tee it high and let it fly on a state-of-the-art simulator to win rounds of golf and more. With separate divisions for men, women and seniors, everyone has a chance to win.

Draft Kings at Casino Queen KP Challenge Powered by Midwest Golf Innovations & SpringTee Not a long hitter? No problem — at the KP Challenge, pull wedge or iron and try to stick a shot in tight on one of the game’s iconic holes to win free golf and other goodies.

Bushnell Golf Experience A global leader in golf technology, Bushnell Golf will have an amazing sale and product unveiling showcasing their Launch Pro Launch Monitor, new rangefinders, watches, GPS devices, speakers and more. All for sale at the show.

Diageo Ready-To-Drink Tasting Room Ready-to-Drink cocktails are all the rage on the golf course as a refreshing way to relax while playing and after the round. Come sample and enjoy new R-T-Ds from Captain Morgan, Tanqueray, Crown Royal and others at the show.

MGI Motorized Cart Test Drive A world leader in remote control motorized card technology MGI Golf will be on site with a test drive zone where you can put their latest models through their paces and buy them at the show.

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2023 St. Louis Golf Expo

2023 Show Recap

Saint Louis Distilling Tasting Room Enjoy samples, cocktails and meet distiller/owner Dr. Bill Schroer as they roll out their Cardinal Sin whiskies, starka and vodkas for the golfers to enjoy and buy at the show.

Squared Up Golf Tee Box One of the largest athletic and golf performance facilities anywhere in the U.S., Squared Up Golf is bringing a super focus on youth golf training and teaching to the Golf Expo. Check them out at the event and their location in Collinsville.

The Golf Academy Plus Zone The state-of-the-art location that has St. Louis buzzing, The Golf Academy Plus based in Chesterfield, is a a complete teaching, fitness, league, restaurant and social experience. They will be at the show teaching and hosting a College Golf Symposium on Saturday.

First Tee of Greater St. Louis Junior Golfer Area A special area just for kids! Featuring fun games and instruction from local First Tee professionals, it’s the place to go to get your young golfer fired up about the game.

First Tee of Greater St. Louis Kids and Family Day Saturday is Kids and Family Day. With prizes and games for kids throughout the hall, junior golf seminars on the Main Stage and a Junior Putting Championship, it’s a day you won’t want to miss.

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2023 Show Recap

SPONSORS Welcoming Sponsor

Presenting Sponsor Benefits • Logo on Print, Radio & TV Materials • Airborne Event Signage • Logo & Link on the Show Website • PA Announcements During the Event • Complimentary Event Tickets • Sponsorship of Interactive Area • On-Site Display Space

Supporting Sponsor Benefits • Logo on Print Media • Logo & Link on Show Website • PA Announcements During the Show • Complimentary Event Tickets • Event Signage • Co-Sponsorship of Interactive Area • On-Site Display Space

THE GOLF ACADEMY PLUS

Patron Sponsor Benefits • Logo & Link on Show Website • PA Announcements During the Show • Complimentary Event Tickets • Event Signage • Sponsor or Co-Sponsor of a Show Activity

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2023 St. Louis Golf Expo

2023 Show Recap

EXHIBITORS & FLOOR PLAN Alabama Tourism

Kinley Golf Sales

Seal Smart LLC

Amateur Players Tour

Lake of the Ozarks Golf Council

Sharp Golf Ball Company

Ascension Charity Classic

Lake Valley Golf & Country Club

Spark Golf

Bender Gloves

Leaffilter

Spinnaker Resorts

Birdies and Bows

LeafGuard

Squared Up Golf

Bushnell

Let’s Golf Travel Network

Srixon

Callaway

Leupold Golf

SSM Health • St. Louis

Captain Morgan Rum

Louisiana’s Golf Trails

St. Louis Distillery

Chiro One Wellness Centers

LPGA Amateur Golf Assoc.

St. Louis Post-Dispatch

Cleveland

Meramec Lakes Golf Course

Sun Valley Golf Course

ClickHeat

Metropolitan Amateur Golf Assoc.

Synlawn

Cobra

MGI Power Golf Carts

T-Mobile St. Louis

Crown Royal

Michelob Ultra

Tanglewood Golf Course

Dave Sinclair Lincoln St. Peters

Mid America Golfing Events

Tanqueray Gin

Dean Team Golf Carts

Missouri Golf Association

The Golf Academy Plus

Decatur IL Area CVB

Mizuno

Universal Windows Direct

Diageo / Dentsu

Oak Terrace Resort & Spa

VIP Golfers Pass

Draft Kings at Casino Queen

Odyssey

Visit Dubois County, Inc

E-Pulse

Old Kinderhook

Visit Mississippi

Embassy Suites St. Louis

Ozzie Smith IMAC Regeneration Center

Visit SI • Williamson County Tourism

ESPN 101

PING

Vital Performance Chiropractic

Fairway Custom Golf

Pro-Am Golf USA

Wildwood Pub & Grill

Farmers Insurance

PXG

Wilson

FCG of Terre Haute LLC

Rend Lake Golf Complex

Xtreme Green Synthetic Turf

First Tee of Greater St. Louis

Renewal By Andersen • St. Louis

Gear Up Sportswear Golden Eagle Golf, Inc. Golf Ball Divers Golf Magazine Golfmart Kentucky Heartland Golf Schools Hirzl Golf Gloves Hot Springs Village Property Owners Assoc.

Jacob Sunrooms and Exteriors Kentucky State Parks

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MARKETING & PROMOTIONS

10 Million

Radio & Television Advertising •

Impressions

Radio - 400+ Golf Show Radio Spots ESPN 101 - 250+ spots over 2 weeks and live remote at show Friday.

FEB. 3-5

WELCOMES THE

St. Charles Convention Center

CBS Sportsradio - 100 spots over 2 weeks.

Fri. 11-5 • Sat. 10-5 • Sun. 10-4

TEST & GET FITTED

KTRS the big 550 - 40+ spots over 2 weeks.

HUGE SALES

Golf Show Radio - Live interview Thursday night with Jay Randolph.

•

80+ Exhibits • Major Manufacturers • Mich. ULTRA 19TH Hole Spirits Tastings • SSM Wellness Zone • Bushnell & PXG Experiences Dave Sinclair STL Putting Championship • Squared Up Golf The Golf Academy Plus Zone • Sat. Kids & Family Day

Television Ads: 160 Golf Show TV Spots STL Charter Cable – 100+ ads: Golf Channel, PGA Tour Coverage, ESPN, FOX over 2 weeks.

KTVI FOX – 20+ Ads in AM and PM news week leading to the show.

KMOV CBS – 20+ Ads on 2 weeks of PGA Tour Coverage, AM and PM news.

KSDK NBC – 20+ Ads on AM and PM news week leading up to show.

FRONT DOOR BONUS! 6 Bonus Rounds of Golf + Tour Tickets Presented By

With paid admission • Restrictions apply • While supplies last • Details on website.

2 Thurs. Ascension Charity Classic Tickets 1st 400 Per Day Fore Honor Golf Course Foursome All Attendees Sun Valley Golf Course Round All Attendees OFFICIAL CLUBS Golf Magazine Subscription All Attendees

Buy Ticket Online Get Bonus Old Kinderhook Round College Golf Seminar “Between The Lines” on Sat.

Buy Players Tour Pass and get extra perks, bonuses and offers!

stlouisgolfexpo.com

THE GOLF ACADEMY PLUS

FEB. 3-5

WELCOMES THE

St. Charles Convention Center Fri. 11-5 • Sat. 10-5 • Sun. 10-4

stlouisgolfexpo.com

TEST & GET FITTED

HUGE SALES UP TO

10 ROUNDS AND Presented By

PRO TOUR TIX AT DOOR

With paid admission. While supplies last. Details on website.

Purchase Online & Get Bonus Old Kinderhook Round Buy The Players Tour Pass • $800+ in value only $69!

Win trips to

&

1-yr. w/adm.

FREE College Golf Seminar Sat. The Golf Academy Plus

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2023 St. Louis Golf Expo

2023 Show Recap

E-Marketing: Digital Campaign/Ads & Messaging Via Partnerships – 25+ Partners •

Show Ads, Email Campaigns and Show Messages With: STLToday.com, Golf Channel, GolfNow.com, Sinclair Lincoln,MAGA, PGA Section, ESPN RADIO, MGA, GOLF 314, STL Golf EXPO database, PRO-AM GOLF, GOLF around STL, Golf Show Facebook/ TWITTER and 15+ local regional partners and show clients ALL HELPING!

Social Media Campaign: Via Facebook/Twitter

St. Charles Convention Center Fri. 11-5 • Sat. 10-5 • Sun. 10-4

Multiple messages, posts, boosts and campaigns

TEST & GET FITTED

to our FOLLOWERS for 2 months leading up,

HUGE SALES

Twitter via Show and partner channels. Major

80+ Exhibits • Mich. ULTRA 19TH Hole Top Manufacturers • SSM Wellness Zone Dave Sinclair STL Putting Championship Lesson & Simulator Zones

focus 30 days out. Press releases for 4 months to regional media.

Print Media: 15 Display Ads •

St. Louis Post-Dispatch: 20+ display ads in sports and news leading up to show.

•

Ladue News: Feature ads leading up to show two weeks out.

FEB. 3-5

WELCOMES THE

Front Door Bonus!

Presented By

OFFICIAL SHOW CLUBS

With paid admission. While supplies last. Details on website

Up to 10 Rounds of Golf + Tour Tickets 2 Thurs. Ascension Charity Classic Tickets 1st 400 Per Day Foursome to Fore Honor GC & Oak Terrace All Attendees Round to Sun Valley GC All Attendees

Purchase Online & Get Bonus Old Kinderhook Round Buy The Players Tour Pass $800+ in value only $69!

Win trips to

&

FREE College Golf Seminar Sat.

The Golf Academy Plus

stlouisgolfexpo.com

2023 St. Louis Golf Expo

Sat. is Kids Day!

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