Everything you must-know about Homegrown Founder – Varun Patra Varun Patra is one of India’s most electrifying youthful culture entrepreneurs, having observed noteworthy success in turning a notorious reputation for apparently impossible, larger-than-life thoughts into that of a brand prophet over the previous decade. He’s been influential in shaping imaginative and youth marketing tactics for leading worldwide brands in India, most definitively as the co-founder plus CMO of Homegrown—a trailblazing media company that’s rapidly become enormously significant in shaping the path of youth culture in the country with its publication, experimental as well as tastemaking marketing agency plus its events arm. Mr. Varun Patra is also Homegrown Founder. Fuelled by the objective of making India one of the globe’s strongest artistic economies, almost all of his proficient endeavours have been concentrating towards building foundations and scheming grand trajectories for diverse sub-cultures across India. From his association in early digital campaigns with top agencies or else pioneering events in the sovereign music world with Oji as well as Krunk (Skream & Benga + Major Lazer’s first India tours) in 2012 to launching the state’s primary street civilization festival, Homegrown Street, in premature 2018 the goal has been untiringly worked towards and accomplished in big as well as small methods. In between, he’s performed hundred plus campaigns for extremely supposed brands such as Budweiser, Audi, Nike, Absolut as well as more, constantly pushing them to modify the storyline insofar as to how brands communicate with the region’s youth.
For his work as a media industrialist across culture, marketing, nightlife as well as more, he was freshly featured on Forbes’ 30U30 Asia List and is frequently sought out for his proficiency and insights on original and music economies at conferences around the area.
Homegrown, co-established by Varun Patra and his sister, is a platform that looks for to tap into what the typical media does not wish to cover. A platform that articulates all about things which individuals may deem odious but is what the individuals should be talking about out loud. The two now regularly offer guest lectures and are often invited to talk about their capitalist journey in making a victorious company as Homegrown from scratch.
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