Varun Patra – The Founder and owner of Homegrown Company Varun Patra is fuelled by the objective of making India one of the world's most grounded innovative economies; practically the entirety of his expert undertakings have been focussed towards building establishments and plotting terrific directions for different subsocieties across India. From his association in early computerized crusades with top offices/spearheading occasions in the autonomous music world with Oji and Krunk (Skream and Benga + Major Lazer's first India visits) in 2012 to dispatching the country's first road culture celebration, Homegrown Street, in mid 2018 the objective has been eagerly run after and accomplished in of all shapes and sizes ways. In the middle, he's executed 100+ lobbies for profoundly rumored brands like Budweiser, Audi, Nike, Absolut and that's only the tip of the iceberg, reliably pushing them to change the account to the extent that to how brands speak with the area's childhood. For his work as a media business person across culture, showcasing, nightlife and that's just the beginning, he was as of late highlighted on Forbes' 30U30 Asia List and is consistently searched out for his ability and bits of knowledge on innovative and music economies at gatherings around the district. Varun Patra Medium is a media & cultural entrepreneur, who have seen significant accomplishment in turning unfeasible & larger-than-life ideas into reality over the last decade.
He’s been instrumental in forming creative, culture as well as youth marketing strategies for brands in India, as the Co-founder and CMO of Varun Patra Homegrown —a digital first, next gen routine youth culture platform for the artistic class. Varun’s main goal for 2030 is to make more creative and sustainable communities within cities in India by associating with brands, policy makers, government as well as forward thinking youth.
Varun as well as his sister Varsha co established Homegrown Company which has dug its heels thoughtful and stood steady as trailblazers in presenting India’s active youth culture with legitimacy. Over the last six years he has led hundred campaigns as well as events to impel social modification and outline youth movements for brands such as Bacardi, Audi, AbInBev, Nike, Unicef, British Council as well as one hundred thirty plus countries others, constantly pushing them to change the description of how brands communicate that really resound with the Indian Youth.
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