varvarakomarova { portfolio }
preface My name is Varvara Komarova. I have always been interested in magic hiding behind everyday objects surrounding us and ways of how they can influence human behaviour, mood, feelings and environment perception. For me design is more than just a job, it is more than a fancy sketch or beautifully rendered 3d model, it is more than amazing font, colour or balanced composition... Design is definitely a lifestyle.
+79162834545 varvara.komarova@gmail.com uk.linkedin.com/in/varvarakomarova/
Real design is an incredibly thin lens, allowing beautiful transformations, conveying strong messages as well as changing human opinion and multiplying perception.
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varvarakomarova
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curriculum vitae
education 1998-2009
experience
Primary and secondary education “Sosny” school
10/2013-12/2013
Xerox (student project) Collaborative design project Design of an innovative printer
07/2013-09/2013
Arbat Kapital Investment Company Branding Corporate style development
10/2013-11/2013
Ormiston Wire (student project) Collaborative design project Developing a product to increase sales making use of company’s capabilities
01/2014-03/2014
Crown Packaging (student project) Collaborative design project Making use of printed electronics in product packaging
Moscow, Russia
2009-2010
Foundation in Art and Design British Higher School of Art and Design Moscow, Russia
2010-2011
CERT/HE Product Design British Higher School of Art and Design Moscow, Russia
2011-2013
BA (Hons) Product Design First Class Honours University of Hertfordshire Hatfield, UK
2013-2014
MSc (Hons) Integrated Product Design Brunel University London, UK
extra curriculum 04/2013-05/2013
Silver Jewelry 8 weeks course University of Hertfordshire Hatfield, UK
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varvarakomarova
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curriculum vitae
skills
softwares
Personal
Windows OS Mac OS X Microsoft Office
Creative Hard worker Enthusiastic Communicative
Organized Willing to learn Deadline oriented Attentive to details
Adobe Illustrator Adobe Photoshop Adobe InDesign
Design Creative thinking Problem solving Concept generation Research methods Concept development
Sketchbook Pro Sketchbook Designer
Hand sketching Digital sketching Idea generation Critical thinking Design strategy
Rhinoceros SolidWorks Keyshot Vray Axure Siemens Jack Luxology Modo
interests Product design Graphic design Illustration Research Experience design Behaviour design
Travelling Photography Painting and drawing Piano and guitar Dancing Emotional design
varvarakomarova
languages Russian (native) English (fluent) Italian (A2 level)
{ portfolio }
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1
2
construction set /08-13
shop assistant
product design toy design
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g r a p h i c d e s iWelcome gn to
HOM WA
BMW SHOPPING ASSISTANT
BMW
07. 10. 12
Milk
15. 09. 13
School Diary
19. 02. 13
Cottage Cheese
21. 06. 13
A
SHOPPING ASSISTANT
B
Shopping List
Price Check
Stores
Final Bill
Navigation
History
Price Scanner
Settings
og in on t have an acco nt Sign u
contents /06
Cucumber
varvarakomarova
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3 Carrier
ress
G OC
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new material
UI/UX design
Forgot pass or
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/20-25 material design jewelry design
ress
contents
4
5
water points /26-31 branding design strategy product design graphic design business plan
pasta shape
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/32-37 product design food design
brand identity /38-43 branding graphic design corporate identity
varvarakomarova
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1 construction set
design brief Create a toy to develop kids hand eye coordination, motor skills and imagination through play and fun experience
target audience Children 3-6 years old
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varvarakomarova
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30 5
60-70% school work requires fine motor skills
parents interviewed
families
why?
interviews
observation
Inability of visual and motor systems to communicate well with each other can lead to handwriting problems as well as delays in speech development
It was vital to understand parents desires and expectations to design a toy satisfying demands of both consumers (parents) and users (children)
A number of observations of kids playing in a variety of situations was performed to understand needs and desires of young users
varvarakomarova
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problems
Organizational: not enough space to keep all toys organized while kids are not playing
Children get bored quickly with some toys due to limited number of constructions a toy can provide
Toys don’t provide skills development through playing experience
Children prefer digital games and toys to physical ones
Both girls and boys enjoy playing with puzzles, construction sets
insights from observation
Kids tend to build their own space, “houses” from their toys
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varvarakomarova
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1
2
development Diverse concepts were generated. It was decided to think broadly, trying to solve different issues observed in primary research. At first stage 3 most succesful ideas were chosen
3
finally It has been decided to combine ideas 1 and 2 creating a construction set which can allow kids to develop their motor skills and imagination giving opportunity to build their own space
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final solution UpUp is construction set allowing development kids motor skills and creativity. To develop children’s colour understanding shapes has been designed in 3 thicknesses(50mm,100mm,150mm) lighter colour corresponds to thinner detail accordingly
each set contains 66 foam details 20 plastic tubes playing field
material EVA foam for safe and flexible details Plastic tubes for rigid constructions Light texture was applied to shapes alowing development of motor functions through the sense of touch
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combinations
endless possibilities
flexibility of use
A variety of constructions can be created using the shapes of construction set
By connecting a couple of construction sets children can build their ‘playing grounds, houses and cities’
A set can be used both inside the house and outside allowing kids to receive different experience
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2 shop assistant
design brief Investigate and propose what future needs of profiled character could be concurrently with brand analysis. Design a product to help character’s future needs.
provided brand BMW Group
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varvarakomarova
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brand
persona Jemma Thomas 23 years Married Has a 2 years old child Works as a front-office receptionist
product range
Lives in flat in Liverpool 2 days per week works at home Grandmother looks after her child 3 days per week
core values
BMW
work
personal
styling features
economical
unique selling points
history and philosophy
time
writing daily blog posts from Jemma’s account
live the life of persona
family
social
future development directions
organizational
A full analysis was done
identifying user needs
user varvarakomarova
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brand
identified problems
young family needs to save money
economical
lots of things need to be done
JOY is a core brand value
organizational
will form the central marketing theme is a new long term brand positioning
no time to play with her child
time
a lot of time spent in the car
family
a lot of time spent in stores with her child
EMOTION
was placed in spotlight
clean modern slick dynamic
user /16
STYLE
varvarakomarova
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app design It was decided to create a BMW to facilitate the process of money saving, groccery shopping with a kid as well as shopping lists organization
flow diagram A flow chart was created to develop the main features as well the structure of the app design
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Carrier
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Search by a
Create new list
Carrier
ress
HOM WA
Welcome to
100%
Search by a
G OC
ress
I S
BMW SHOPPING ASSISTANT
BMW
Cucumber
07. 10. 12
Milk
15. 09. 13
School Diary
19. 02. 13
Cottage Cheese
21. 06. 13
A
SHOPPING ASSISTANT
B
Shopping List
Forgot pass or
Price Check
Stores
Final Bill
Navigation
History
Price Scanner
Settings
og in on t have an acco nt Sign u
application
shopping list
stores search
BMW SHOPPING ASSISTANT app allows not to be lost in enormous supermarkets and stores as well as help spending money wisely
An application allows building shopping lists gradually to be ready for a next supermarket visit
It is possible to search stores ‘by type’ (category) or ‘by address’ allowing to choose the preferred one
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varvarakomarova
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Carrier
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60 tea enne 464 - 504 Old Kent Road,London
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navigation
price comparison
final bill
Navigation system facilitates finding the way to the desired product group identified in shopping list
Price scanner shows intermediate bill allowing to understand if the product can be taken; it is also possible to compare price range in different stores
Final bill option helps to know the bill before coming to the cash desk, allowing to modify the shopping basket if needed
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3 new material
design brief Design an innovative material
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varvarakomarova
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epoxy resin
+ plywood varvarakomarova
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plysin Plysin material is a combination of natural plywood and coloured epoxy resin. Interlaying sheets of plywood with coloured epoxy resin allow creation a complex and unusual structure which can be widely used for decoration purposes
plywood coloured epoxy resin
cuts variety By cutting Plysin in different ways a variety results can be achieved. Therefore diverse designs can be easily created using presented material
plysin brick
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varvarakomarova
oblique cut
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spherical hole
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abritrary cut
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opportunities By varying thickness of plywood, its type and colours of epoxy resin layers different kinds of patterns can be produced
flourescent An implementation of flourescent pigments into epoxy allows to create luminescent surfaces, therefore expanding potential of the concept
plysin brick
varvarakomarova
ellipsoid
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frivolous cut
1 2 3 4 5 6
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experiments After the concept generation the real model was made. Epoxy resin portions were coloured with the help of acrylic paint Then, the ‘sandwich’ was left for a day to let the epoxy resin dry completely Afterwards, unnecessary parts were sanded so layers of coloured epoxy resin and wood can be seen
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jewelry In order to further explore the potential of created material it was decided to create some examples of necklaces designs
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4 water points
design brief Develop a business plan proposition meeting criterias of ‘innovation’, ‘sustainability’ and ‘creativity’ using strategic design management and research priniples
contributors Group project
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solution 40%
of bottled water is bottled tap water
One bottle of water takes an average of
TAKING PLASTIC OUT OF THE SYSTEM
years to decomposte Bottled water costs over
times more than tap water
Plastic water bottles generate more than
AND
121
creating ‘high quality tap’
millions tons of waste each year
problem varvarakomarova
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trend setters
Health awareness
People under
On-the-go lifestyle
Environmental awareness
current trends analysis
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health conscious
Origin
mind - builders
Low price
students
eco people
are the biggest consumer market for water
potential consumer profiling
varvarakomarova
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market share
bottled water Own label
Highland Spring
Volvic(Danone)
Pure Life (Nestle)
Evian (Danone)
Glaceau Vitaminwater
Others
San Pellegrino (Nestle)
Buxton (Nestle)
Breccon Careg (Spadel)
current competitors analysis
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sketches Some initial sketches were done to decide on visual appearance of the water point
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Open Drop Enjoy
FloSprings machine
F l oT u b e
F l oT a s t e
FloSprings water point offers clean and filtered cold water for everyone, providing hot water only for FloTube’s users, with display interface
FloTube allows reducing plastic waste from bottled water. By accessing the website glass FloTube can be graphically customized
FloTaste is a lineup of lightly sweetened, natural fruit-flavored water beverages with a taste for every taste: Lemon, Strawberry, Raspberry and Grape
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varvarakomarova
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3
core benefits shades of blue
life
obvious
filtered
logo development
slogan development
website
The logotype shows the infinity cycle of water and the layers of purity trough the process of filtering the tap water shown in 3 shades of blue
Slogan allows transmitting brand message to consumers in seconds allowing to evoke an instant impression and build a feeling of trust
By accessing http://circlesqd.wix.com/flosprings consumer can access our company to order FlosSprings machines ot Flotubes
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5 pasta shape
design brief Design a new and original pasta shape
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Pasta,Sir! WHY
OR
do we love it so much?
+ tasty and delicious
easy to make
varvarakomarova
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quick to prepare
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problems OR
What’s
possibility of weight gaining
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WRONG
pasta can stick together
with pasta?
difficult to control portion size
varvarakomarova
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can be easily overcooked
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ideas generation Initially, a variety of ideas were generated and sketched out in order to tackle a variety of ‘pasta problems’
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experiments A variety of experiments with pasta shaping were undertaken in order to see if a partiular shape can be formed from pasta dough
final concept
invisible thread + pasta
Finally it was decided to introduce the concept of portion control using a water soluable thread and laced circular patterned pasta shape
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varvarakomarova
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light pasta
one thread
water soluable thread
...right portion for right person
one portion
frivollini pasta Final ‘prototype’ of pasta was cooked to see the concept working. Light laced pasta in combination with water soluable thread allows having the right amount of product, eliminating the risk of overeating
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6 brand identity
design brief Develop a corporate style and branding strategy for a new investment company
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brand as a
PERSON,
as a
of the company
brand values
slogan
logo
brand associations
brand individuality
varvarakomarova
target audience
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the logo should be...
creativity
self development
flexibility
i n d i v i d u a l i t y
openness
fresh
freshness
professionalism
B R I G H T
innovative
aiming to fulfill their dreams
ambitious looking for financial independance
excellent reflect brand concept
O R i G i n A L
modern and interested
LACONIC
MEMORABLE
core brand values
target audience
logo
A definition of a part of brand’s DNA Why the particular company should be chosen by a user?
A particular profile of potential user Who needs the company? Who the company is aimed at? Who is the potential client?
Logotype as a graphical brand attribute reflecting the company core values A variety of logos answering the brief of investment company were created
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chosen logo 2
developed logo
chosen logo 1
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