A Bold Food Entrepreneur Who Broke All Societal Restrictions – Urvashi’s Chole Kulche Cart
Most entrepreneurial success stories come from a goal-focused rise to eminence. But this episode of success stories is all about taking the bravest decision possible at the time of crisis and marching ahead toward the entrepreneurial goals with complete determination. Urvashi Yadav is one such incredible example. A brilliant food entrepreneur, Yadav is a shining example of how one can turn an unanticipated tragedy into a genius entrepreneurial initiative. Let’s look at Yadav’s inspiring food entrepreneurial journey. What led to Urvashi’s Chole Kulche Cart? Yadav hailed from an upper middle-class family – well-educated and employed as a teacher. Her family included her husband, children and in-laws, and all of them lived quite comfortably, complete with all the indicators of a luxurious life, such as a spacious home and an SUV. Yet, tragedy struck the family suddenly when her husband met with an accident and could not work anymore. Yadav was a teacher then, but she quickly realized that the income from her then job would hardly be enough for the family to continue their then lifestyle. She understood that she had to then take strong financial decisions on behalf of the family. Yadav had two options – cut back on their expenses and adopt a lifestyle that fit within her limited income or make a drastic change in her earnings so she could manage her family’s requirements with