Micro-influencer marketing and its value in gaining entrepreneurial visibility
The concept of micro-influencer marketing is similar to influencer marketing, where you trust the word of celebrities and known, popular faces to make your purchasing decisions. Microinfluencers, however, work from a much smaller scale. They are social media users who have a sizeable set of followers who match your target profile. You can use these experts who focus of specific verticals and have established their expertise by engaging with their niche audience through frequent social media posts ad interactions. There are multiple examples, with food bloggers influencing specific brands of healthy food brands, fashion bloggers subtly marketing specific brands of cosmetics, travel enthusiasts recording their trip experiences with an indirect reference to specific hotel chain. The trend has extended to automobiles, banking, and even electronic items.
WHAT’S SPECIAL ABOUT MICRO-INFLUENCER MARKETING ? This approach is much more economical than working with influencers, with encouraging responses, especially for local businesses. This approach is basically an extension of the traditional “word-of-mouth” methodology, and the human nature to look for recommendations and points of view of others before making a purchasing decision. Micro-influencers connect with their followers at a deep level with their focused attention and trustworthy opinions. This makes micro-influencers precious tools who can help you connect with your attention
HOW DO YOU GET STARTED WITH MICRO-INFLUENCER MARKETING ? Scour your target social media channel for micro-influencers who seems to have a strong following in your area of entrepreneurial initiative. Reach out to the micro-influencers that you have chosen with the details of your partnership. Ensure that this is a symbiotic partnership where both parties stand to gain. Work on a subtle strategy that does not appear to be an obvious marketing effort. Work on a content plan and a solid partnership approach.
Yes, micro-influencer marketing is just on its way to becoming a trendsetter. So you’ll need the support of your business mentor to first determine whether this approach will fit your requirement. If it does, use your business mentor’s support to chart out a beneficial plan for both you and the micro-influencer.
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