Corporate Identity Guidelines ARKON
ARKON Enter “Ascend”, the Arkon Technologies corporate symbol. Ascend embodies Arkon’s corporate spirit of dynamic innovation & technology development. The letter “A” derived bi-layer arrow design symbolizes an inner core of resilient engineering, encapsulated by an aggressive business development that stands the wave of competition. The colors of Ascend, dark and light blue, represent the solid foundation and the zeal where Arkon’s approach to business is built upon.
Ascend Higher. Reach Further.
CORPORATE IDENTITY GUIDELINES
Corporate Identity Guidelines ARKON
CORPORATE SIGNATURE Three acceptable appearance of corporate signature:
Minimum Size
10mm
12.68mm
ARKON
ARKON
12mm
17.09mm ARKON
Technologies Inc.
ARKON
Technologies Inc.
20mm
ARKON
Technologies Inc.
ARKON
Technologies Inc.
5.87mm
Corporate Identity Guidelines ARKON
CORPORATE COLOR & LOGOTYPE
Corporate Color
Pantone 301
Pantone 284
ARKON
Technologies Inc.
Corporate Logotype
Geometric 231 Heavy
Handel Gothic Light
Corporate Identity Guidelines ARKON
CORPORATE SIGNATURE CLEAR SPACE Minimum spacing parameters is required to prevent copy or patterns from encroaching on this clear space. In A and B, the clear space for top and bottom is equal to the height of the ARKON logotype. The clear space for left and right is equal to double the height of the ARKON logotype. In C, the clear space for top, left and right is equal to the height of the ARKON logotype. The clear space for bottom is equal to half the height of the ARKON logotype. Example
A
ARKON A
A
A A A
A
B
ARKON
B
Technologies Inc. B B
B
B
B
C
ARKON
Technologies Inc. C
Clear space is maintained between the logo and the pattern
C
1/2
C
C
Corporate Identity Guidelines ARKON
COLOR LOGO
ARKON
Technologies Inc.
ARKON
Technologies Inc.
REVERSED COLOR LOGO
ARKON
Technologies Inc.
ARKON
Technologies Inc.
BLACK & WHITE LOGO
ARKON
Technologies Inc.
ARKON
Technologies Inc.
REVERSED BLACK & WHITE LOGO
ARKON
Technologies Inc.
ARKON
Technologies Inc.
Corporate Identity Guidelines ARKON
BACKGROUND COLORS There should be adequate contrast between the corporate logo and the background. Examples
ARKON
ARKON
Color logo on light color background
Black & white logo on light color background
ARKON
ARKON
Color logo on medium color background
ARKON Reversed color logo on medium color background
ARKON Reversed color logo on dark color background
Black & white logo on medium color background
ARKON Reversed black & white logo on medium color background
ARKON Reversed black & white logo on dark color background
ARKON Black & white logo on white background
ARKON Black & white logo on light gray background
ARKON Reversed black & white logo on medium gray background
ARKON Reversed black & white logo on dark grey background
Corporate Identity Guidelines ARKON
UNACCEPTABLE USAGE The logo should never be altered or reproportioned in any way or printed in other colors other than the official corporate colors. Examples
A R KO N
ARKON
Technologies Inc.
Technologies Inc.
FONT SUBSTITUTION
CHANGING LOGO COLORS
ARKON Technologies Inc. REPOSITIONED LOGO ELEMENTS
ARKON
Technologies Inc.
DISTORTED SIGNATURE
Unplug this telephone from the wall outlet before cleaning. Do liquid or aerosol cleaners, just use a damp cloth for cleaning.
Do not use this telephone near water. For example, do not us bath tub, wash bowl, kitchen sink, laundry tub, in a wet basem near a swimming pool.
Do not place this telephone on an unstable cart, stand or tabl could fall causing serious damage impeding operation.
Never place this telephone near or over a radiator or heat reg
ARKON
ARKON
Only operate this telephone using the type of power source li the marking label. If you are not sure of the power supply of y home, consult your dealer or local power company.
ARKON
Technologies Inc.
Technologies Inc.
Technologies Inc.extension cords as this can Do not overload wall outlets and the risk of fire or electrical shock.
ON SIMILAR COLOR BACKGROUND
TEXTURES OVER LOGO
PLACING ONany BODY Never push objects of kind TEXT into this telephone as they ca dangerous voltage points or short out parts that could result i of fire or electrical