B OXLIGHT® Brand Guidelines A strong brand is a consistent brand. That’s why we’ve developed these corporate guidelines to help ensure the world sees the same BOXLIGHT in everything we do.
This is a three-page document. The first page is a top-level summary of the guidelines, followed by specific implementation guidelines. 1. Only use approved artwork of the BOXLIGHT logo. Never recreate the logo with your own fonts. 2. When resizing the logo keep the height and length in the proper proportion. 3. It should only appear in the colors Black, White and PMS 300. 4. It must never appear in a line of text or shape other than our approved “Boxes.” 5. The only words that may appear under the BOXLIGHT logo are “Presenting a Better Way™ ” This is our company positioning statement. You can find logo artwork on our corporate Intranet, our Website’s Reseller Resource Center, or by calling the marketing department.
One word: B OXLIGHT B OXLIGHT name guidelines. The name BOXLIGHT should only be used as one word. There should be no space between “BOX”and “L IGHT.” Never hyphenate the name BOXLIGHT, and never allow it to break onto two lines. No “Corporation.” Although BOXLIGHT Corporation is still our official legal name, the word “Corporation” should only be used in legal documents, never in sales communication. Following this top level Branding Summary are detailed and specific guidelines on how to use our name, our product names and our fonts. These must be implemented in all communications. If you have any questions or concerns regarding these guidelines, please contact Jodi Hoebing in the Marketing Department at 800-762-5757 x 205 or via email at jodi.hoebing@boxlight.com.