DESI MASALA (Indian Spice)
Strategy Board FOOD Desi Masala
Cooking Light Banglore Food Lovers
Tandoori Food Service
Eating Well Clean Eating Good Health
CULTURE
Grahlaxmi Grihshobha
Diabetic Living Good House Keeping
Marwar India Heritage India
HEALTH / NUTRITION
Women’s era
Travel plus Discover India TRAVEL
Food 1. Banglore Food Lovers - India’s Bi-monthly magazine on eating out, eating in, restaurant reviews, recipes, profiles, and lots more 2. Good House Keeping - India’s magazine talking about different concepts like foods & recipes, home & organizing, diet & health,beauty,family & relations. 3. Tandoori - UK’s magazine with articles by key decision-makers, owners, managers, chefs, journalists and other members of the food industry. 4. Food Service - India’s magazine, Food Service delivers the news and trends that shape the Indian food Service industry, while offering inspiration to anyone with a stake in foodservice. 5. Grahlaxmi - India’s monthly magazine covering all aspect of feminine psyche, beauty tips, film news, relationships, travel, and women’s makeup tips. It was first published in Malayalam. But present its available in tamil, hindi, Kanada. 6. Grihshobha - Indian biweekly magazine covering entertainment, fashion, hair care tips, beauty, movies, Celebrity gossips, lifestyle, food, diet, cookery, health and general.
Healthy eating 1. Diabetic Living - Diabetic Living magazine is written for consumers and their families living with diabetes. Diabetic Living magazine addresses a variety of lifestyle and health concerns, medical breakthroughs, health and nutrition advice and recipes. 2. Cooking Light - Cooking Light magazine has scores of delicious, nutritious recipes in every issue. 3. Eating Well - Eating Well is the only magazine that shows you how to blend good taste with good health to help you get stronger, slimmer, happier and healthier than you ever dreamed possible! 4. Good Health - is an Australian health and lifestyle magazine for people with a healthy attitude to life! Good Health is informative, up-to-date, relevant to women’s lives and entertaining. Packed with information – cutting edge medical advances, psychology, relationship, kids, food, beauty and much more to empower you to do something POSITIVE to enjoy a long and healthy life. 5. Clean Eating - exploring the multitude of health and nutritional benefits that can be yours when you subscribe to a clean lifestyle. In every way, clean eating is all about consuming whole food in its most natural state, or as close to it as possible. Taking a creative yet doable approach to cooking, you’ll find it easy to enhance the natural flavors of any meal without compromising the integrity of your food. Magazines on Indian culture 1. Discover India - Discover India reflects the diverse aspects of India. It deals with India’s philosophy, history, culture, architecture, fashion, art and folklore in both the ancient and modern context. It is a magazine with some thing for everyone - the gourmet, the scholar, the architect. 2. Heritage India - Heritage India Communications Pvt. Ltd has been set up especially to create awareness about India´s rich civilization, heritage through an array of articles. 3. Marwar India - India’s bi-monthly magazine, Marwar covers the lifestyle, culture and musings of the community’s globally recognized achievers in corporate corridors and other walks of life. 4. Women’s era - It has addressed to the Indian (women) home makers to convert their imagnation into reality with their practical approach which is different from a woman of 70’s. 5. Travel plus - The Travel Plus magazine tells you all you need to know about your travel destination. It covers everything from resorts, airlines, spas, shops, restaurants and much more.
Mood Board
Sketches
Type Exploration
Desi Masala
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Desi masala Desi masala Desi masala
Desi masala Desi masala
Masthead
masala Masala
Masala Masala
Masala Masala
Type Standards Headlines Lavanderia Size: 80pt color: 15 100 100 100 0 Sub Heads Frutiger LT Std, 56 Italic Size: 18pt bg color: 15 100 100 100 0 opacity: 80%
The Headline Sub Head
Quotes Frutiger LT Std, 56 Italic Size: 12pt bg color: 15 100 100 100 0 opacity: 80%
Featured body copy Frutiger LT Std, 56 Italic Size: 14pt
Body copy Frutiger LT Std, 56 Italic Size: 8pt
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CMYK 5 7 100 0
CMYK 9 98 100 1
Magazine Covers
Magazine Spreads
App Architectural Map
Banarasi paan
1 Recipe number 1 Recipe 12 number 2 23 Recipe number 3 29
Recipe number 4
Table of content
1 2 34
Reviews Interviews
23 24262725 28 2930
Table of content Cover Story Recipes
DEC
2013
9
Portrait interface
Recipes Reviews Interviews
APR
Table of content
JAN
1 2 3 4 57 68 11 10 12 13 14 15 16 17 2018 1921 22
Cover Story Recipes Reviews Interviews
Masala Desi
Table of content Cover Story
Landscape interface
Cover story
56 78
9 1011
12 13 14
15 16 17 18
19
2021
22
Banarasi paan
24 25
23 26 27 28 29 30
9
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Masala Chai
9
Banarasi paan
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Banarasi paan
You create a curve by adding an anchor point where a curve changes direction, and dragging the direction lines that shape the curve. The length and slope of the direction lines determine the shape of the curve. Curves are easier to edit and your system can display and print them faster if you draw them using as few anchor points as possible. Using too many points can also introduce unwanted bumps in a curve. Instead, draw widely spaced anchor points, and practice shaping curves by adjusting the length and angles of the direction lines. Select the Pen tool. Position the Pen tool where you want the curve to begin, and hold down the mouse button. The first anchor point appears, and the Pen tool pointer changes to an arrowhead. (In Photoshop, the pointer changes only after you’ve started dragging.) Drag to set the slope of the curve segment you’re creating, and then release the mouse button. In general, extend the direction line about one third of the distance to the next anchor point you plan to draw. (You can adjust one or both sides of the direction line later.) Hold down the Shift key to constrain the tool to multiples of 45°.
You create a curve by adding an anchor point where a curve changes direction, and dragging the direction lines that shape the curve. The length and slope of the direction lines determine the shape of the curve. Curves are easier to edit and your system can display and print them faster if you draw them using as few anchor points as possible. Using too many points can also introduce unwanted bumps in a curve. Instead, draw widely spaced anchor points, and practice shaping curves by adjusting the length and angles of the direction lines. Select the Pen tool. Position the Pen tool where you want the curve to begin, and hold down the mouse button. The first anchor point appears, and the Pen tool pointer changes to an
You create a curve by adding an anchor point where a curve changes direction, and dragging the direction lines that shape the curve. The length and slope of the direction lines determine the shape of the curve. Curves are easier to edit and your system can display and print them faster if you draw them using as few anchor points as possible. Using too many points can also introduce unwanted bumps in a curve. Instead, draw widely spaced anchor points, and practice shaping curves by adjusting the length and angles of the direction lines. Select the Pen tool. Position the Pen tool where you want the curve to begin, and hold down the mouse button. The first anchor point appears, and the Pen tool pointer changes to an arrowhead. (In Photoshop, the pointer changes only after you’ve started dragging.) Drag to set the slope of the curve segment you’re creating, and then release the mouse button. In general, extend the direction line about one third of the distance to the next anchor point you plan to draw. (You can adjust one or both sides of the direction line later.) Hold down the Shift key to constrain the tool to multiples of 45°.
Banarasi paan
You create a curve by adding an anchor point where a curve changes direction, and dragging the direction lines that shape the curve. The length and slope of the direction lines determine the shape of the curve. Curves are easier to edit and your system can display and print them faster if you draw them using as few anchor points as possible. Using too many points can also introduce unwanted bumps in a curve. Instead, draw widely spaced anchor points, and practice shaping curves by adjusting the length and angles of the direction lines. Select the Pen tool. Position the Pen tool where you want the curve to begin, and hold down the mouse button. The first anchor point appears, and the Pen
You create a curve by adding an anchor point where a curve changes direction, and dragging the direction lines that shape the curve. The length and slope of the direction lines determine the shape of the curve. Curves are easier to edit and your system can display and print them faster if you draw them using as few anchor points as possible. Using too
You create a curve by adding an anchor point where a curve changes direction, and dragging the direction lines that shape the curve. The length and slope of the direction lines determine the shape of the curve. Curves are easier to edit and your system can display and print them faster if you draw them using as few anchor points as possible. Using too many points can also introduce unwanted bumps in a curve. Instead, draw widely spaced anchor points, and practice shaping curves by adjusting the length and angles of the direction lines. Select the Pen tool. Position the Pen tool where you want the curve to begin, and hold down the mouse button. The first anchor point appears, and the Pen tool pointer changes to an arrowhead. (In Photoshop, the pointer changes only after you’ve started dragging
Usabilty Testing Results
Arrows were made color coded . Navigation buttons provide option for directly jumping to other topics. Little arrow was added to provide scroling direction .
App Interface
App Interface - articles
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