VBCC_Oct_11_2_6_Follow ASCO Tabloid 10/18/11 11:47 AM Page 1
OCTOBER 2011 VOL 2 NO 6
www.ValueBasedCancerCare.com VBCC Perspective, page 16
ONCOLOGY BEST PRACTICES
ESMO ANNUAL MEETING
The First NCQA-Recognized Medical Home in Oncology A new model for increasing value in cancer care
The Road to Personalized Medicine Is Strewn with Obstacles Individualizing treatment: promising and complex By Audrey Andrews
Interview with John D. Sprandio, MD Consultants in Medical Oncology and Hematology, Drexel Hill, PA
Consultants in Medical Oncology & Hematology, P.C.
The patient-centered medical home (PCMH) model of care has proved successful in overcoming some of the fragmentation of primary care. Dr Sprandio and his colleagues have now demonstrated the value of applying the principles of the medical home to cancer care, with particular implications for oncologists and for payers and unique reimbursement dilemmas.
Q: Your practice is the first oncology medical home to be recognized by the National Committee for Quality Assurance? Dr Sprandio: Our hematology/oncology practice is the first, and still the only, cancer center in the country to have gained recognition from the National Continued on page 24
Therapy-Associated Complications Significantly Increase Cost of Cancer Care
Stockholm, Sweden—With recognition of common tumor mutations and a pipeline full of biologic agents that target them, personalized medicine should be all but a fait accompli. But one expert told attendees at the European Society for Medical Oncology’s 2011 European Multidisciplinary Cancer Congress, “We may be overpromising our patients.” Gordon Mills, MD, of the Zayed Institute for Personalized Cancer Therapy at the University of Texas M.D. Anderson Cancer Center, Houston, said, “We are coming closer to having a scientific underpinning for what we want to do, but integrating this remains a challenge. Can we achieve personalized therapy? Is it even doable?”
Personalized medicine—matching the right drug with the right patient— is “not the present, but it is clearly in our future,” but there are many challenges, Dr Mills said. “The biggest problem is the ‘N of 1,’” he emphasized, because each individual patient has a unique genetic tumor Continued on page 9
NCCN HEMATOLOGY CONGRESS
Novel Agents Improve Outcomes as Maintenance Therapy for Multiple Myeloma By Phoebe Starr New York, NY—Maintenance therapy is now an option for the treatment of multiple myeloma in elderly patients and in patients who have undergone autologous stem-cell transplant (ASCT). Thalidomide (Thalomid), lenalidomide (Revlimid), and bortezomib
(Velcade) have all shown benefit in the maintenance setting, said Steven Devine, MD, Professor of Medicine and Director of the Blood and Marrow Transplant Program, Ohio State University Comprehensive Cancer Center, Continued on page 18
By Caroline Helwick Stockholm, Sweden—The cost of cancer therapies is a growing concern not only for patients but also for providers and payers. Addressing the cost burden for those involved in cancer care is becoming a priority that cannot be avoided with the growing role of targeted therapies in oncology.
Cost Nearly Doubles in Metastatic Breast Cancer A study presented by Melissa Brammer, MD, Medical Director, Genentech, San Francisco, CA, shows that complications associated with treating cancer essentially double the Continued on page 14
©2011 Engage Healthcare Communications, LLC
INSIDE ...........
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MEETINg HIgHLIgHTS
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VBCC PERSPECTIVE
VALUE PROPOSITIONS
Value of cost-effectiveness analyses US patients get new cancer drugs faster than in Europe FDA UPDATES
Vemurafenib approved for metastatic melanoma, with a test for BRAF V600E mutation Crizotinib approved for NSCLC, with a test for ALK mutation
ESMO annual meeting . . . . . . . . . . . . . 8 NCCN hematology congress . . . . 18 Breast cancer symposium . . . . . . . 34 ............
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Novel biomarkers ushering in new approaches to cancer therapy HEALTH POLICY
USPSTF and the future of prostate cancer screening