DECEMBER 2011, VOL 2, NO 7

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VBCC_Dec_11_4_Follow ASCO Tabloid 12/23/11 10:30 AM Page 1

DECEMBER 2011 VOL 2 NO 7

www.ValueBasedCancerCare.com BEST PRACTICES

CTRC-AACR/SABCS MEETING

Frontier Cancer Care in Montana on the Leading Edge of Patient Care

Dual HER2 Blockade with Pertuzumab Substantially Delays Disease Progression Additional 6-month remission time reported Photo Courtesy © SABCS/Todd Buchanan 2011

The economic value of community cancer centers

By Caroline Helwick

Interview with Patrick Cobb, MD, FACP Dr Cobb is Managing Partner, Frontier Cancer Care and Blood Institute, Billings, MT, and former President of Community Oncology Alliance

San Antonio, TX—It is becoming increasingly clear that 2 agents are better than 1 in treating HER2-positive advanced breast cancer. The latest evidence comes from the results of the phase 3 clinical trial CLEOPATRA (Clinical Evaluation of Pertuzumab and Trastuzumab), which were presented at the 2011 CTRC-AACR/San Antonio Breast Cancer Symposium by Jose Baselga, MD, PhD, Professor of Medicine, Harvard Medical School and AssocContinued on page 12

ASH ANNUAL MEETING

Advances in the translation of research into medical practice have improved the lives of many patients in the United States, particularly for those with cancer. In this interview, Dr Cobb describes the state-of-the-art cancer center that he and his colleagues opened last year to further transform care for patients with cancer in Montana and set an example for Cancer Clinics of Excellence. Continued on page 9

VBCC Perspective, page 26

5-Year Analysis of VISTA Confirms Survival Advantage with Bortezomib for Patients with Myeloma Average patient lived 13 months longer with this drug added to the first-line regimen By Audrey Andrews

GPCI, or “GYPSY”: Calculated or Covert Cuts to Oncology Reimbursement

San Diego, CA—Patients with multiple myeloma receiving bortezomib (Velcade) in the pivotal VISTA trial lived more than 1 year longer than those in the control group, according to the final, 5-year analysis of the study

By Bo Gamble Director of Strategic Practice Initiatives, Community Oncology Alliance (www.communityoncology.org)

A

dear friend recently recanted to me some stories about her recent trip to Italy. One of her more memorable moments was bearing witness to a couple of young Gypsies slipping the wallets out of the

pockets of some unsuspecting tourists. Within a nanosecond, cash and credit cards were gone. Thankfully, my friend saved the day by hurriedly calling attention to the heist, and the Continued on page 16

©2011 Engage Healthcare Communications, LLC

presented at the 2011 American Society of Hematology annual meeting. The benefit was seen across multiple prespecified patient subgroups and was maintained after 5 years of followContinued on page 26

INSIDE LETTER TO THE EDITOR FDA UPDATE

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Intriguing data on medical home

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Ruxolitinib first drug approved for MF Cetuximab gains new indication MEETING HIGHLIGHTS

CTRC-AACR SABCS meeting . . .12 ESMO annual meeting . . . . . . . . . . .18 ASTRO annual meeting . . . . . . . . . .23

HEALTH POLICY

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Considerable time spent dealing with insurance companies ONCOLOGY TRENDS

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The pace of change in cancer management

DRUG DEVELOPMENT . . . . . . . . . . .50

Economic implications of oncology biosimilars


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