2018 FVMG Media Planning Guide

FIRST VISION MEDIA GROUP

2018 MEDIA GUIDE

FirstVisionMediaGroup FirstVisionMediaGroup

FirstVisionMediaGroup

FirstVisionMediaGroup

tel 440.731.8600 | VisionCareProducts.com | OpticalLabProducts.com | OptometricOffice.com

RETHINK THE POSSIBILITIES OUR GOAL AT FIRST VISION MEDIA GROUP IS TO PROVIDE THE VISION CARE MARKETPLACE, AND THE EYECARE PROFESSIONALS (ECPS) WHO SERVE THIS MARKET, WITH THE VERY BEST PRODUCTS, NEWS AND BUSINESS MANAGEMENT INFORMATION AVAILABLE. FOR MORE THAN 16 YEARS, WE’VE DONE JUST THAT.

VCPN delivers all the product and technology information busy ECPs need faster so they can set themselves apart amidst increasing competition. From the newest frame styles, design releases and brand launches, to runway and optical dispensary fashions we provide the latest information and technologies as they are introduced. VCPN keeps its ECP readers ahead of the learning curve and on top of their profession. Our streamlined news coverage curated by our staff of editors with years of experience in the optical field enables VCPN’s readers to pinpoint what matters most to them and their business.

Reference resources in print instantly provide readers with the contact information they need to access the latest products covered, and interactive links in VCPN’s electronic newsletters, websites and social media direct viewers immediately to the suppliers and manufacturers as their new products are released.

EDITORIAL QUALITY SETS US APART Our peer-to-peer strategy ensures that the information we provide resonates with ECP’s practice needs.

We conduct research that provides the knowledge and understanding of what information ECPs need and want from a magazine. This is how we developed our editorial mission.

PRODUCT INFORMATION FOR OPTICAL PEOPLE Editorial quality is the foundation on which reader preference is built. It’s what sets us apart from our competition. The old adage, “What’s good for the reader is good for the advertiser” has never been more true. With marketing communication options and budgets under more scrutiny than ever before, it makes sense to partner with a publication that does the best job serving its readers’ needs and interests.

WHAT THE RESEARCH SHOWS In a recent study, readers identified Product Information as the most important category of article in professional optical publications, and VCPN ranks #1 for “Product Info” among a field of five competitors.

After reading an issue, 90% of VCPN readers take an action.… notably using the articles to help run their businesses, sharing information with colleagues and seeking out additional information from advertisers, Over the years, we’ve helped thousands of ECPs evaluate the latest frame styles, the newest lens designs, and state-of-the-art equipment. We provide ECPs with the best information available to help them improve how they operate their business.

These ECPs want what we deliver, high quality editorial. As a result, we provide an exceptional environment for advertisers who want to reach eyecare professionals. The following pages provide more information about our subscribers and products. And, we would welcome an opportunity to meet with you to discuss how a marketing communications program placed with First Vision Media Group can help improve your bottom line.

TERRY TANKER PUBLISHER

2

FIRST VISION MEDIA GROUP | 2018 MEDIA GUIDE

COVERING PRODUCTS BEST VISION CARE PRODUCT NEWS VCPN is exclusively dedicated to providing information on ophthalmic products—explaining and profiling those products and their applications to the reader in an easy-to-use format. Regular features include retail environment spotlights, roundups, closeups, panoramas and NEW (short announcements about the latest products in each category). Produced monthly.

OPTOMETRIC OFFICE OPTOMETRIC OFFICE (OO) offers ODs in-depth, pertinent information about the products that serve them in their practice. Produced nine times per year, the publication discusses product features, benefits, and applications for such categories as contact lenses, diagnostic equipment, therapeutics, and technology—all in a user-friendly format.

OPTICAL LAB PRODUCTS OPTICAL LAB PRODUCTS (OLP) is the only industry publication committed to making lab people better at what they primarily do—fabricate eyewear. Each bimonthly issue provides lab readers with the kind of fundamental technical, business and product information to allow them to make informed operating decisions.

FIRST VISION MEDIA GROUP | 2018 MEDIA GUIDE

3

{

EDITORIAL MISSION PRODUCT INFORMATION FOR OPTICAL PEOPLE

IMPROVING BUSINESS PERFORMANCE THROUGH EDITORIAL EXELLENCE New eyewear products, manufacturing and dispensing technologies, office software and the business acumen needed to manage them all remain critical for the vision care professional. These remain the primary editorial focus of VCPN. Our editorial provides the framework that allows ECPs to keep pace with new products, technologies and best practices that enable VCPN readers to stay ahead of the curve. This editorial focus provides the resources needed to evaluate products in the marketplace, create stronger patient-employee relations and manage the bottom line more profitably. VCPN provides the information ECPs need to manage a winning practice.

Simply put, We Improve Business Performance Through Editorial Excellence.

}

EYECARE PROFESSIONALS RECOGNIZE THAT PRODUCT INFORMATION IS CRITICAL TO THEIR SUCCESS WHEN I THINK OF VCPN I THINK OF

WHAT TYPE OF OPTICAL MAGAZINE CONTENT IS MOST IMPORTANT TO YOU AND YOUR PRACTICE? Product Information

80

72.7%

80

70

60

Fashion

Business Practice Management

48.5% 44.4%

50

Industry News

70

52.5%

60 50

Product Information

72.3% Industry News

52.3%

Fashion

48.5%

Features on ECPs 40

40

Business Management

44.4%

28.3%

30

30

20

20

10

10

0

0 *ANSWERS ADD UP TO MORE THAN 100% SINCE MORE THAN ONE ANSWER WAS PERMITTED FROM EACH RESPONDENT. | SOURCE: KARLSRUD CO. EYECARE READERSHIP STUDY.

FOR EDITORIAL CONTRIBUTIONS We believe the best source of insight is hands-on experience. We seek out authors who are at the forefront of vision care and accept contributions covering ideas and concepts that can be translated into immediate action. Our peer-topeer strategy ensures that the information we provide meets the ECP’s practice needs. If you would like to contribute, send a brief outline or abstract, timelined for delivery, and relevant writing samples to John Sailer, VP, Editorial at: JS@VisionCareProducts.com

4

FIRST VISION MEDIA GROUP | 2018 MEDIA GUIDE

BY THE NUMBERS SUCCESSFUL MANAGEMENT STRATEGIES ARE THE KEY TO GROWTH for both independent ECPs and the industry as a whole. At VCPN, we have developed a wealth of knowledge about this market and it’s needs. In our pages, ECPs small and large, independent and chain, find a framework that helps move their practices forward with the very best product and business information available.

TITLE/ OCCUPATION BREAKOUT*

BUSINESS BREAKOUT* 37,100 100% 22,009 59.3% 11,037 29.8% 1,547 4.2% 495 1.3% 162 0.4% 171 0.5% 851 2.3% 313 0.8% 515 1.4%

Total Circulation Optometrist Dispensing Optician Ophthalmologist Ophthamlic Assistant/Technician Chain HQ Executive Retail Chain Buyer Chain Store Manager Lab Wholesaler/Distributor Lab Executive

37,100 100% 11,489 31.0% 19,583 52.8% 2,786 7.5% 593 1.6% 137 0.4% 1,341 3.6% 57 0.1% 822 2.2% 292 0.8%

Total Circulation Optical Store Optometric Practice Ophthalmology Practice Multi-Discipline Chain HQ Chain Store HMO Optical Lab/Wholesale Distributor Others Allied to the Field * June 2017 BPA Statement

* June 2017 BPA Statement

PURCHASING INFLUENCE* Frames Sunglasses Spectacle Lenses Contact Lenses Laboratory Equipment Diagnostic Equipment Accessories Other

71.1% 69.0% 71.2% 71.1% 57.0% 57.5% 59.3% 4.9%

*VCPN Circulation Qualification Data June 2017

WHAT IS THE SIZE OF YOUR PRACTICE?

WHAT BEST DESCRIBES THE TYPE OF PRACTICE THAT YOU CURRENTLY OWN, MANAGE, OR ARE EMPLOYED WITH?

3-5

2-4

34.7%

18.3%

6-10

20.8%

More than 10

33.4%

5 or More

12.3%

1

69.4%

1-2

11.0%

*GFK – Starch Readership Study

*GFK – Starch Readership Study

FIRST VISION MEDIA GROUP | 2018 MEDIA GUIDE

5

VCPN SPECIFICATIONS

1

2

3

2-Page Spread Live Area: 17.5” x 10.375” Trim Size: 18” x 10.875" Bleed Size: 18.5" x 11.375”

Full Page Live Area: 8.5” x 10.375" Trim Size: 9” x 10.875” Bleed Size: 9.5” x 11.375”

Half-Page Vertical Non-Bleed 3.75 x 9.75

1/4 page Horizontal Non-Bleed 7.75 x 2.325

8

Half-Page Vertical 3.75” x 9.75”

Half-Page Horizontal 7.75” x 4.75”

SPECIFICATIONS FILES CAN BE ACCEPTED IN THE FOLLOWING FORMATS: Adobe InDesign CC, Illustrator CC, Photoshop CC, Press-ready, hi-res PDFs with all fonts embedded.

Color illustrations and images should be set up in CMYK, NOT RGB, at no less than 300 dpi resolution. Match prints are not required, unless specific color matching is requested. Files containing Pantone or spot colors will be converted to CMYK and are the advertiser’s responsibility. The publisher cannot be held responsible for incorrect colors as a result of improper files.

Send materials to: First Vision Media Group 25 East Spring Valley Ave., Suite 290 • Maywood, NJ 07607 Attn: Anthony Floreno, Production & Web Manager Tel: 201.587.9460 | Fax: 201.587.9464 • AF@VisionCareProducts.com

6

FIRST VISION MEDIA GROUP | 2018 MEDIA GUIDE

HVACR BUSINESS SEPTEMBER 2017

1/4 page Standard 3.75” x 4.75”

www.hvacrbusiness.com

1/4 Page Horizontal 7.75” x 2.75”

OPTOMETRIC OFFICE & OLP SPECIFICATIONS

1

2

3

2-Page Spread Live Area: 16.5” x 10.375” Trim Size: 17” x 10.875" Bleed Size: 17.5" x 11.375”

Full Page Live Area: 8” x 10.375" Trim Size: 8.5” x 10.875” Bleed Size: 9” x 11.375”

Half-Page Vertical Non-Bleed 3.75 x 9.75

1/4 page Horizontal Non-Bleed 7.75 x 2.325

8

Half-Page Vertical 3.375” x 9.375”

Half-Page Horizontal 7” x 4.375”

HVACR BUSINESS SEPTEMBER 2017

1/4 page Standard 3.75” x 4.75””

www.hvacrbusiness.com

1/4 Page Horizontal 7” x 2.25”

FIRST VISION MEDIA GROUP | 2018 MEDIA GUIDE

7

VCPN EDITORIAL CALENDAR

EYEWEAR AND FASHION

VISION CARE TECHNOLOGY

BUSINESS SOLUTIONS

SPECIAL SUPPLEMENTS

JANUARY

The Generations: Appealing to Millennials, Gen X and Boomers

Creative Lens Options: Tints, Shapes and Personalization

Alliances, Buying Groups and Other Associations

FEBRUARY Hard to Fit: Large, MIDO / Extreme Closeup Petite and Ethnic Readership Study

In-Office Surfacing

Electronic Health Records

MARCH Vision Expo East

Sunglasses Spring Special Fashion Pictorial

Edgers

Wearable Electronics

Sun, Sport + Vision

APRIL

Color, Shape and Style Forecas

Photochromics

Practice Management Systems

MAY Sport Eyewear Blue Light + Digital Eye Strain Online Optical eCommerce

(for ECPs) JUNE The Boutique Look Free-Form Lenses AOA

Measurement and Selection Devices

JULY Kids, Tweens and Teens Retail Lab Design Extreme Closeup

Building, Motivating and Maintaining Staff

AUGUST

Interactive In-Store Displays

3D Eyewear

Premium Lenses

Kids + Vision

SEPTEMBER Eyewear from Europe Wrap Lenses Patient Education Tools SILMO/VEW OCTOBER AAO

House Brands

NOVEMBER Frame Materials Extreme Closeup DECEMBER

VCPN Full Page

Rimless Eyewear

Brand Your Practice to Compete

Color Lens Technology

Consultative Selling

Special issue featuring the year in Product Review and Continuing Education for ABO State Accreditation.

1x $6,200

Front Cover Strip

3x

6x

12x

24x

$6,030

$5,850

$5,415

$5,005

$6,210

Half Page

$4,590

$4,430

$4,315

$4,030

3,765

Quarter Page

$3,360

$3,280

$3,210

$3,035

$2,875

Strip Ad

$2,300

$2,010

$1,840

$1,590

$1,545

COVER POSITIONS: • Inside Front Cover $7,000 • Inside Back Cover $7,000 • Back Cover $7,500 BRCs and Inserts: Contact publisher for costs and information.

(All rates gross and include 4-color.)

8

Blue Light/Digital Eye Strain + Vision

FIRST VISION MEDIA GROUP | 2018 MEDIA GUIDE

VCPN PUBLISHING SCHEDULE ISSUE January February March April May June July August September October November December

CLOSING DATE Nov 29 Dec 28 Jan 25 Feb 27 Mar 29 Apr 26 May 31 June 28 July 31 Aug 30 Sept 27 Oct 30

MATERIALS DUE Dec 13 Jan 11 Feb 8 Mar 13 Apr 12 May 10 June 14 July 12 Aug 14 Sep 13 Oct 11 Nov 12

OO EDITORIAL CALENDAR

INSTRUMENTS CONTACT LENSES PATIENT CARE

PHARMACEUTICALS OTC & Rx

PRODUCTS AT-A-GLANCE

FEBRUARY SECO, Product Dealer

Diabetic Retinopathy

MARCH Glaucoma Vision Expo East Readership Study APRIL

Astigmatic

Ocular Trauma

Ocular Surface Disease

Digital Apps

Care and Compliance

Establishing New Revenue Streams

Allergy

Nutraceuticals

Refraction Irregular Corneas Digital Eye Strain Glaucoma Technology

Lid Hygiene/ Cleansers

MAY AMD Dry Eye Presbyopia

Post-op Care, Injectables

Lubricant Drops

JUNE Ocular Photography Daily Disposables AOA

Digital Patient Communication, Mobile Apps

Lid/Lash, Meds & Cleansers

Punctal Plugs

JULY Pediatric Eyecare Kids Product Detailer

Early Disease Detection, CL OTC - Care Electrophysiology and Drops

Hand-Held Instruments

SEPTEMBER Irregular Corneas Cosmetic Vision Expo West

Ocular Nutrition, Genetic Testing

Dry Eye

Tonometers

Ocular Infections

Daily CLs

OCTOBER AAO

Ocular Surface Disease

Specialty /Scleral / Glaucoma Ortho-K/ RGPs

NOVEMBER The Exam Room Multifocal Product Detailer

Optometric Office

1x

3x

6x

9x

Full page

$3,470 $3,235 $3,000 $2,765

Half page

$2,295 $2,140 $2,000 $1,825

Quarter page

$1,920 $1,800 $1,650 $1,520

Cover Positions: • Inside Front Cover $3,700 • Inside Back Cover $3,700 • Back Cover $4,000 BRCs and Inserts: Contact publisher for costs and information.

(All rates gross and include 4-color.)

Improving Office Efficiency

Hypo-Allergenic Cosmetics, CL Solutions Cosmeceuticals

OPTOMETRIC OFFICE PUBLISHING SCHEDULE ISSUE February March April May June July September October November

CLOSING DATE Dec 28 Jan 25 Feb 27 Mar 29 Apr 26 May 31 July 31 Aug 30 Sept 27

MATERIALS DUE Jan 11 Feb 8 Mar 13 Apr 12 May 10 June 14 Aug 14 Sep 13 Oct 11

FIRST VISION MEDIA GROUP | 2018 MEDIA GUIDE

9

OLP EDITORIAL CALENDAR JANUARY Product Detailer

Branding Your Lab

MARCH Vision Expo East

Optical Lab Leaders

MAY

Data Mining To Improve your Business

JULY Product Detailer Readership Study

Training Your Customers

SEPTEMBER Vision Expo West

The Latest Lens Processing Technologies

NOVEMBER Product Detailer

Lab Innovator

Optical Lab Products 1x Full page

3x

6x

12x

$3,375 $3,200 $3,050 $2,900

Front Cover Strip

$5,000 $4,500

Half Page

$2,530 $2,400 $2,290 $2,190

Quarter Page

$2,215 $2,100 $2,000 $1,900

COVER POSITIONS: • Inside Front Cover

$3,750

• Inside Back Cover

$3,750

• Back Cover $4,000 BRCs and Inserts: Contact publisher for costs and information.

(All rates gross and include 4-color.)

10

FIRST VISION MEDIA GROUP | 2018 MEDIA GUIDE

OLP PUBLISHING SCHEDULE ISSUE January March May July September November

CLOSING DATE Nov 29 Jan 25 Mar 29 May 31 July 31 Sept 27

MATERIALS DUE Dec 13 Feb 8 Apr 12 June 14 Aug 14 Oct 11

CUSTOM PUBLISHING, RESEARCH, EDUCATION, ETC. CUSTOM PUBLISHING You and your business are unique – so why use “cookie cutter” materials? Use customized, personalized and unique materials to showcase your products! FVMG has a suite of custom marketing materials to make your business stand apart from the crowd. And, if you don’t see it – we’ll create a program that suits all your needs!

Custom Publications are a great way to stand out. Built for your specific needs, custom publications may be either B2B or consumer facing. We work closely with you to be sure your look, feel and tone are reflected in the publication.

FAST, EFFECTIVE, ACCURATE ... YOUR PARTNER FOR RESEARCH NEEDS Opti-Research is an affordable means to gather the information you need to build your business.

• New product research • Customer satisfaction • Market trends • Market snapshots Our “blind” research makes it possible to obtain the information you need without disclosing your company name, product or running the risk of leaking upcoming business plans. Whether your needs are simple surveys or require complex strategies, Opti-Research has a solution.

Here is an example of data collected by Opti-Research: Has the number of glaucoma patients in your practice grown in the past three years?

NO 18%

YES 82%

Do you actively market your practice as a provider of specialty contact lens care?

YES 57%

NO 43%

Have you diagnosed more patients with Dry Eye Disease this year than a few years ago?

NO

YES 88%

12%

FIRST VISION MEDIA GROUP | 2018 MEDIA GUIDE

11

DIGITAL ADVERTISING OPPORTUNITIES AS AN EXTENSION OF OUR PUBLICATIONS, FVMG PROVIDES ACCESS TO OUR FULL LIBRARY OF QUALITY CONTENT. STAY UP TO DATE WITH WHAT’S GOING ON IN THE INDUSTRY OR FIND INFORMATION ON SOME OF THE LATEST AND GREATEST PRODUCTS AND APPS THE INDUSTRY HAS TO OFFER. IN ADDITION, WE FEATURE WEB EXCLUSIVE AND PREMIUM BUSINESS MANAGEMENT CONTENT.

DIGITAL OPPORTUNITIES ARE AVAILABLE ON ALL FVMG SITES: VISIONCAREPRODUCTS.COM, OPTOMETRICOFFICE.COM AND OPTICALLABPRODUCTS.COM

MONTHLY ADVERTISING NET RATES Individual Website Ads

1 Month Campaign

2 Month Campaign

3 Month Campaign

1 Video

$1,250

$1,100

$1,000

1 Leaderboard (728 x90)

$1,250

$1,100

$1,000

1 Skyscraper (300 x 600)

$1,250

$1,100

$1,000

1 Rectangle (300 x 250)

$1,000

$950

$900

1 Section Banner (702 x 87)

$950

$900

$850

Ads rotate on pages throughout the site including the home page, main landing pages, as well as the secondary and tertiary pages. Video resides on the homepage only.

WEB PACKAGES NET RATES Web Package Includes Four Ad Sizes and Video

1 Month Campaign

3 Month Campaign

$2,450 $2,400 net

$2,205 net $2,205 net per month per month

1 Week Campaign —

1 Month Campaign

1 Video 1 Leaderboard (728 x90) 1 Skyscraper (300 x 600) 1 Rectangle (300 x 250) Rich Media Wallpaper (250 x 1100 each side) Welcome Mat (640 x 480)

CUSTOM e-MEDIA Looking to take your messages a step further?

Consult your sales representative for pricing options.

12

FIRST VISION MEDIA GROUP | 2018 MEDIA GUIDE

$1,250

$2,500

WEBSITE AD PLACEMENTS

ACCEPTABLE FORMATS Formats accepted - gif, animated gif, jpeg, FLASH, JavaScript. No Looping Restrictions. Media Max K Size - 600K. Video must be hosted on YouTube.

FIRST VISION MEDIA GROUP | 2018 MEDIA GUIDE

13

VCPN Insider Distribution: Monthly Audience: 21,000 Contacts

Optometric Office Insider Distribution: Monthly Audience: 20,000 Contacts

Labmail Distribution: Monthly Audience: 800+ Contacts

ACCEPTABLE FORMATS

{

{

ENEWSLETTER AD PLACEMENTS eNEWSLETTERS Ad Sizes

Net Monthly Rate

Leaderboard (620 x 125)

$1,500

Section Banner (620 x 125)

$1,000

Skyscraper (300 x 600)

$1,000

Formats accepted - gif, animated gif, jpeg, No FLASH, JavaScript. No Looping Restrictions. Media Max K Size - 600K. Video must be hosted on YouTube.

14

FIRST VISION MEDIA GROUP | 2018 MEDIA GUIDE

B2B RETARGETING One of the latest advertising tools, retargeting is an innovative advertising technology that delivers your brand and product message, via display ad, to prospects after they leave a FVMG website VisionCareProductNews.com, OptometricOffice.com, or OpticalLabProducts.com. As they continue to surf the web your ad will be shown up to 3x per day on the websites they visit. We also use an internet search component: When an ECP or consumer searches the internet using one of your keywords, a code is placed on their browser. As they continue to surf the web over the next few weeks, your ad will be seen up to 3x per day on the websites they visit.

CONTINUING EDUCATION FVMG offers single and multi-sponsored ABO (American Board of Opticianry) approved education, both online with instant grading, or in print. A great way to support the education needs of today’s opticians.

FVMG WORKS CLOSELY WITH CLIENTS TO CUSTOMIZE PROGRAMS SUCH AS LIVE MEETINGS AND EVENTS AS WELL AS TARGETED LEAD GENERATION.

FIRST VISION MEDIA GROUP | 2018 MEDIA GUIDE

15

FIRST VISION MEDIA GROUP

2018 MEDIA GUIDE RETHINK THE POSSIBILITIES

CONTACT US EDITORIAL

BUSINESS STAFF

VP, Editorial JOHN SAILER JSailer@FVMG.com

VP, Sales SHAWN MERY SMERY@FVMG.com

Assistant Editor CARA HUZINEC CHuzinec@FVMG.com

VP, Marketing DEBBY CORRIVEAU DCorriveau@FMVG.com

Editor Emeritus /Consultant ED DEGENNARO infocus@comcast.net

Regional Sales Manager ERIC HAGERMAN EHagerman@FVMG.com

Professional Editor/Consultant JIM GROOTEGOED JGrootegoed@cox.net

Production/Web Manager ANTHONY FLORENO AFloreno@FVMG.com

Editor-In-Chief, Optometric Office JEFF EISENBERG JEisenbert@FVMG.com

Publisher TERRY TANKER TTanker@FVMG.com

Creative Director, VCPN KAT MCBRIDE KMcBride@FVMG.com Creative Director, OLP & Optometric Office MEGAN LASALLA MLaSalla@FVMG.com

316 74 C enter Ri dge Rd . N or t h Ri d gev i l l e , O hio 440 39 | te l: 440 . 7 31 . 8 6 0 0 | f ax : 440 . 7 31. 87 5 0

FirstVisionMediaGroup FirstVisionMediaGroup

FirstVisionMediaGroup

FirstVisionMediaGroup

VisionCareProducts.com | OpticalLabProducts.com | OptometricOffice.com