Digital Device Use Has Transformed Our World . . . and Our Visual Needs.
Nearly everyone uses some type of digital device every day. U.S. consumers now spend 5 hours per day on mobile devices.1 From smartphones, tablets, computers and even televisions, digital devices have transformed our world, and usage numbers are increasing annually. The expanded use of digital devices is also impacting vision and the widespread growth of digital eye fatigue (DEF). Digital is the new norm and it’s transforming patient visual demands and in turn how you approach patient care. Thankfully there is breakthrough technology for your sphere wearers to help with eye tiredness and dryness — two symptoms commonly associated with digital eye fatigue.
Sponsored By LOOK INSIDE to see how your peers are having success fitting Biofinity Energys® contact lenses and dealing with evolving patient visual needs.
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We recently interviewed several eye care professionals to see how DEF and Biofinity Energys® contact lenses are impacting their practice and patients. The Impact of DEF on Practices and Patients “Digital eye fatigue is a very real thing that we as eye care practitioners all know about, or if we don't know about it we need to become very aware of it. It's not something that patients are going to necessarily be complaining about. For an example, a lot of patients that are in an older, legacy contact lens may experience discomfort at the end of the day. Most of the time, though, they're not going to tell you about this discomfort.” — Andrew J. Neukirch, OD, Carillon VisionCare, Glenview, IL
“Patients' demands have changed significantly due to digital devices. The contact lens industry has to keep up with that. And it’s exciting that CooperVision® has been the leader in that area. We talk the 20-20-20 rule with patients and recommend they look away from their device, at least 20 feet away, every 20 minutes for at least 20 seconds. It really has great value. And there's been studies done that it relieves eye strain. If you use Biofinity Energys® along with the 20-20-20 rule, I've found patients really feel their eyes are much less strained as the day goes on.” — Justin Verrone, OD, EyeSite, Penfield, NY
The Importance of Offering the Latest Technology “A lot of the new patients in our practice are coming from other practices and have been in the same lenses for years and years. I'll specifically ask them why they've
Angela E. Davis, OD, Vandalia Optometry, Vandalia, OH
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Andrew J. Neukirch, OD, Carillon VisionCare, Glenview, IL
come to our practice, and one of the top answers is that, ‘We hear that you have all the latest stuff and that you're prescribing the latest and greatest technology.’ I would encourage my fellow practitioners to make sure that they're up to date on the newest contact lens technologies out there so they're able to provide the best for their patients.” — Andrew J. Neukirch, OD, Carillon VisionCare, Glenview, IL
“We are always looking to see what the latest technology is out there so we can provide that to our patients. That's essential to our practice, and CooperVision® has that forwardinnovative thinking with Biofinity Energys®. They are thinking about how the visual demands of patients of today's world have changed and addressing it head-on.” — Benjamin P. Peters, OD, EyeSite, Penfield, NY
How to Discuss DEF with Your Patients “I don't think our patients are very aware of the effects of digital device use on their eyes, and I also think they grossly underestimate the amount of time that they're actually spending on screens and that their teenagers and their kids are spending on screens too. It's up to us as physicians to identify these needs and to find ways to address it. In our office we initially have a conversation with all of our patients about cell phone use, what they do for work and at the office, if they're on a computer all day long. And then, I'll specifically tie that into how Biofinity Energys® is going to help their lifestyle.” — Andrew J. Neukirch, OD, Carillon VisionCare, Glenview, IL
Benjamin P. Peters, OD, EyeSite, Penfield, NY
Justin Verrone, OD, EyeSite, Penfield, NY
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A Spherical Lens for Monthly Wearers Regardless of Digital Device Use “Biofinity Energys® is our go-to monthly spherical contact lens. We are fitting all patients into this lens whether they are complaining of symptoms of tiredness and dryness. In fact, I have found that most patients will not tell you that they're experiencing digital eye fatigue because it's not something that they're familiar with. Biofinity Energys® is based on the regular Biofinity® platform, which we already know is a very breathable, comfortable, wettable lens and so if we're refitting them from an older legacy lens you get the comfort benefits along with the ability to help with eye tiredness and dryness, two symptoms of digital eye fatigue.” — Andrew J. Neukirch, OD, Carillon VisionCare, Glenview, IL
“We're essentially viewing it as an upgrade to Biofinity® sphere. We are pretty excited about the Biofinity Energys® technology and the fact that is was created based on the demands of our patients.” — Benjamin P. Peters, OD, EyeSite, Penfield, NY
Doctor Feedback on Biofinity Energys® “The thing that impresses me most about Biofinity Energys® is the feedback from the patient. It's one thing to talk about the benefits with the patient, but it’s another to have the patient return a week later and actually say that their eyes feel less tired. The feedback has been so positive.
For around
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of new contact lens patients, ophthalmologists concluded that a trial with Biofinity Energys® contact lenses was successful and resulted in a prescription being issued.3
The unique optics make Biofinity Energys® successful in our practice because I don't have another lens where I can definitively say it helps some symptoms of digital eye fatigue. There are other lenses that are comfortable. but I don't have another lens that's going provide that benefit to a patient.” — Justin Verrone, OD, EyeSite, Penfield, NY
“We've had Biofinity Energys® contact lenses in our practice for over a year now, and I'm seeing these patients back for their annual check-ups. Overall, they've been very, very pleased. No one is requesting to be refit into any other products and at the end of the eye exam I always re-educate them and let them know that they are wearing the most advanced monthly product that's on the market right now and we finalize them for another year supply.” — Andrew J. Neukirch, OD, Carillon VisionCare, Glenview, IL
“When fitting Biofinity Energys®, the thing that's most important is that it's going to do what I say it's going to do. There's a lot more validity if I'm going to tell my patients they're going to have less strain at the end of the day and they actually have less strain at the end of the day.” — Dr. Angela E. Davis, OD, Vandalia Optometry, Vandalia, OH
“The success rate of the Biofinity Energys® as far as how our patients like it, throughout the day, throughout their work week, whatever it may be, has been overwhelmingly successful. We really don't have to do too many follow-ups to get things right on this. It fits itself.” — Benjamin P. Peters, OD, EyeSite, Penfield, NY
About
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patients agree that Biofinity Energys® lenses help their eyes feel less strained at the end of the day, even after a long day of using digital devices.2
1 techcrunch.com/2017/03/03/u-s-consumers-now-spend-5-hours-per-day-on-mobile-devices/ 2 After one month of wear. 3 The results of an observational satisfaction survey involving patients (new lens wearers n=280, refitted lens wearers n=424) who have been fitted with Biofinity Energys® contact lenses.
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The Right Fit For Today’s Digital Lifestyle. Digital device use is prevalent and can overwork ciliary muscles and lead to eye tiredness and dryness, two symptoms commonly associated with DEF. Luckily, the innovative technology in Biofinity Energys® contact lenses can help. • Biofinity Energys® contact lenses with Digital Zone Optics® lens design can help reduce ciliary muscle stress during digital device use1 and helps with tiredness associated with DEF. • Moisture and breathability are key in fighting dry eyes, a main symptom of DEF. Aquaform® Technology in Biofinity Energys® contact lenses resist deposits and lock in water molecules within the lens to help with eye dryness associated with DEF. Digital devices aren’t going away and usage will continue to rise, so there’s no reason to prescribe a lens that isn’t designed for your patients’ digital lifestyles.
INTERESTED IN LEARNING MORE FROM YOUR PEERS? Visit OnlyBiofinity.com/Energys to watch their interviews and be sure to request your marketing materials to help educate your patients and energize your practice with Biofinity Energys®.
1 Prospective, multi-center (9 sites), subject-masked, bilateral wear, cross-over, non-dispensing study comparing the difference of the change in AMF frequency measured by the Accommodative Function Analyzer instrument (AFA). Based on a statistically significant difference of the mean change of Accommodative Microfluctuations and when compared to Biofinity® sphere after reading on an iPhone for 20 minutes held at a distance of 25 cm.
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