VCPN April 2017

S P E C I A L

V I S I O N

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APRIL 2017

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PRODUCT INFORMATION FOR OPTICAL PEOPLE • VISIONCAREPRODUCTS.COM

VISION EXPO EAST LENS BOOTH #LP4401 FRAME BOOTH #1921

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A BRILLIANT NEW LENS AVA I L A B L E I N YO U R P R E S C R I P T I O N

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MAUBRILLIANT. YO U R O P T I O N S H AV E N OW B E C O M E C L E A R Introducing Maui Jim’s most advanced, prescription ready lens material.

With optics nearly as clear as glass and just one-third the weight, MauiBrilliant eliminates the need to compromise clarity or comfort in a prescription lens.

MauiBrilliant is a revolutionary, proprietary material with an ABBE value of 56 and is the lightest, clearest prescription lens available anywhere.

A B B E VA L U E M AT E R I A L C O M PA R I S O N

HUMAN EYE ABBE 50

POLYCARBONATE ABBE 30

MAUIBRILLIANT ABBE 56

SUPERTHIN GLASS ABBE 58

ABBE values shown out of a maximum of 59 (Crown glass)

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855.455.0042 | westgroupe.com

18560_Westgroupe_Trade_Ads_Creative_2017_VCPN_KliiK_April_DPS.indd Untitled-4 2 All Pages

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THROUGH MY KLiiK I SEE MORE THAN JUST THE WORLD AROUND ME

KLiiK.COM K• 584 K• 582

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To see the entire collection please visit mcgeegroup.com or call 800.966.2020

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SEIKO + ® TRANSITIONS ® SIGNATURE FINISHED SINGLE VISION LENSES

Seiko Optical Products of America

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Transitions® Signature Lenses

Transitions® lenses block harmful UV rays and reduce exposure to harmful blue light indoors and outdoors so your patients can more safely enjoy their vision today and in the future.

Transitions® Signature® VII lenses block at least 20% of the harmful blue light indoors, which is up to 2 times more than standard clear lenses,* and they block over 85% outdoors.

Super Surpass ECP AR

SUPER Surpass ECP AR features an anti-static, super hydrophobic/oleophobic topcoat that repels water, oil and grime. Surpass ECP AR performs as well or better than nationally advertised AR brands and is engineered to prevent lens deterioration due to UV, humidity, and temperature fluctuations. Stock Surpass ECP AR lenses include a no slip protector to eliminate slippage and simply in-house edging.

Seiko Optical offers the largest selection of finished single vision Transitions® lenses for in-house edging at your practice.

FINISHED SINGLE VISION HARDCOAT

•

SEIKO 1.74 Transitions® Signature™ VII (Gray) SEIKO 1.67 Super SV Transitions® Signature™ VII (Gray)

SURPASS SUPER HYDRO AR

•

• •

SEIKO 1.67 Super SV Transitions® Signature™ VII (Brown) 1.59 DiamondClear® Transitions® Signature™ VII (Gray) - Aspheric

•

•

1.59 DiamondClear® Transitions® Signature™ VII (Brown) - Aspheric

•

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• •

• •

1.50 Transitions® Signature™ VII (Gray) 1.50 Transitions® Signature™ VII (Brown)

Call Now to Order!

Telephone: 800.235.5367 Fax: 800.992.2895 Transitions and the swirl are registered trademarks of Transitions Optical, Inc., used under license by Transitions Optical Limited. ©2017 Transitions Optical Limited.

Photochromic performance is influenced by temperature, UV exposure and lens material. ©2017 Seiko.*Transitions lenses block 20% to 36% of harmful blue light indoors excluding CR607 Transitions Signature VII products which block 14% to 19%. The 2 times comparison refers to typical clear 1.50 and polycarbonate hard-coated lenses.

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PORSCHE DESIGN EYEWEAR

Tuscany® E

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12960 West State Road 84. Davie, FL 33325 • 954-835-2155 • 800-293-9588 • E-mail: nyoi@tuscanyeyewear.com • www.tuscanyeyewear.com

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YOUR TOTAL OPTICAL PRODUCT RESOURCE

TABLE OF CONTENTS On the Cover

UPFRONT VIEWS 16 Guest Editorial THINK ABOUT YOUR EYES

by Dana Fairbanks 20 PRODUCT BUZZ 22 EXPO BUZZ 24

Gwen Stefani enters the mini-me market with gx by Gwen Stefani junior’s from Tura, Inc., a collection of eight fashion-forward styles for girls and boys ages 8 to 16. On the younger end, there are three girl and three boy emoji styles that each come with a set of six interchangeable magnets. Many of the fresh, urban and colorful models are take-downs from the adult line and will suit kids, teens and petite adults.

Bold shapes with playful uses of neon, tribal-like horn patterns, glitter and camouflage prints emphasize the brand’s pop-culture roots. Pop-color accents are also used on the inside of the frame or through custom-laminated endpieces and contrasting temple tips. Trendy looks aren’t the whole picture; Tura has placed a great deal of emphasis on fit so that all models are sized just right to accommodate various wearers’ needs. Gwen wears gx026, boy wears gx900 and girl wears gx804. Tura, Inc. • 800.242.8872 • Tura.com • orders@tura.com “A lot of kids’ glasses look like kids’ glasses, I wanted to do glasses that were what I would wear.”

—Gwen Stefani

VCPN VisionCareProducts.com

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42

NOTEWORTHY Tough Love: Wiley X Celebrates 30 years 28 0NE-TO-ONE Ashley Mills, CEO, The Vision Council 30

58

EYEWEAR & FASHION Interview: Gwen Stefani Honey, She Shrunk the Eyewear 33 Style Superstars 36

CIAO FROM MIDO

Closeup: Ørgreen Curated Color 42

FACEBOOK.COM/ VISIONCAREPRODUCTNEWS.COM VCPN’s coverage of the newest eyewear styles introduced at MIDO generated lots of attention on Facebook, where thousands of our followers viewed the posts coming directly from Milan in real-time.

Thin Thinner Thinnest 44 Weighing the Options 48 Rimless is Now Light Yet Strong in Beta Titanium 51 Closeup: Pepe Jeans Jean Genie 52 Frame Front Noir et Blanche 54 Panorama Bet Your Bottom Dollar 56 Panorama 18-Karat Magic 58 NEW 60

EXCLUSIVELY SAFILO FACEBOOK.COM/ VISIONCAREPRODUCTNEWS.COM Find an exclusive interview with Safilo’s Luisa Delgado on the Vision Care Product News Facebook page, where she discusses the company’s focus on craftsmanship, its implementation of 3D printing and the changing realms of the U.S. and global markets.

Being Social April 2017 11

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d

POTTER

LENNON

CLAPTON

THE 18KT GOLD CLASSICS COLLECTION MAKING EYEWEAR FOR THE STARS SINCE 1932

AVAILABLE EXCLUSIVELY FROM INSPECS Toll Free: 844.771.7710

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sales@inspecsusa.com

www.inspecsusa.com

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DRURY

BOND

KEW

THE COMBINATION COLLECTION HANDMADE ACETATES MEET 18KT GOLD

VISION EXPO EAST GALLERIA - BOOTH #1035

B O N D E D

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R I M L E S S

E Y E W E A R

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YOUR TOTAL OPTICAL PRODUCT RESOURCE

TABLE OF CONTENTS APRIL 2017 Volume 17, Issue 4 EDITORIAL STAFF

VISION CARE TECHNOLOGY Options in Photochromics 72

Vice President, Editorial John Sailer • JS@VisionCareProducts.com

Assistant Editor Cara Aidone Huzinec • CH@VisionCareProducts.com Vice President, Design Jane Kaplan • JK@VisionCareProducts.com Assistant Art Director Bruce Kenselaar • BK@VisionCareProducts.com Production and Web Manager Anthony Floreno • AF@VisionCareProducts.com Contributing Writers Mark Clark, Joy Gibb, Jaimee Palkovicz, Samantha Toth Editor Emeritus Ed De Gennaro, MEd, ABOM ED@VisionCareProducts.com

58

A Macro View of Microfiber 74 The Shootout Multi-Repair Tool 76

Managing Editor Michele Silver• MS@VisionCareProducts.com Senior Editor Joanne Van Zuidam •JVZ@VisionCareProducts.com

74

Photochromics: Past, Present and Future 69

NEW 78

BUSINESS SOLUTIONS Making Data Matter 80 SOCIAL MEDIA ADVISOR How to Use Social Media for Customer Service 82 ABO/Continuing Education Digital Dispensing to the Generations 85 NEW 92

78

ADVERTISERS’ INDEX Advertisers’ Contact Information 92

VISION EXCHANGE Classified Advertising for the Optical Industry 93

LOOKING BACK Celluloid Hero: 100 Years of Persol 96

BUSINESS STAFF President & Publisher Frank Giammanco • FG@VisionCareProducts.com Executive VP & Associate Publisher Shawn Mery • SM@VisionCareProducts.com Director of Sales Janet Cunningham • JC@VisionCareProducts.com Vice President, Marketing Debby Corriveau • DC@VisionCareProducts.com Vice President, Operations Sharon O’Hanlon • SO@VisionCareProducts.com Subscriptions SUB@VisionCareProducts.com

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92

TO EDUCATE ATTENDEES ABOUT THE HARMFUL SIDE EFFECTS OF BLUE LIGHT AND DIGITAL EYESTRAIN, THE VISION COUNCIL SPONSORED THE OFFICIAL HEALTH LOUNGE AT SXSW (SOUTH BY SOUTHWEST).

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VIEWS

Take Patient Education to New Heights

Of course, celebrities spotted wearing glasses have become ubiquitous and surely influence others to want to emulate their style.

All these examples illustrate JOHN SAILER

Increasing Visibility

awareness, which surely encourages behavior. Today, industry mem-

Models wearing Gucci and Prada

bers and eyecare professionals have

eyewear peer from billboard-sized

joined to take advantage of this

ads upon travelers traversing

effect through Think About Your

Milan’s Malpensa Airport, many

Eyes, a nationwide public awareness

of whom in February were on their

initiative promoting the impor-

way to and from the MIDO Eyewear

tance of an annual eye exam and

show that takes place every year in

overall vision health.

that fashion capital of Italy.

Educate your patients and build your practice with free services from AllAboutVision.com.

the fact that exposure influences

In an exclusive interview with

Also during MIDO, on Via

Ashley Mills, chief executive officer

Montenapoleone, the most prom-

of The Vision Council, an organi-

During 2016, more than 1.15 million exams could be attributed directly to Think About Your Eyes advertising. inent street in Milan’s fashion dis-

zation that participates in Think

trict, a curious crowd filled the street

About Your Eyes with other indus-

ogling A-listers being welcomed to

try entities, she told VCPN, “We

the Moncler Boutique celebrating

know it’s working.” During 2016,

Visit www.allaboutvision.com/ecp/ to learn about…

the launch (with Marcolin) of the

more than 1.15 million exams

• Free, comprehensive, trustworthy patient education

Lunettes Collection.

could be attributed directly to

• Free listings in the Eye Care Practice Network

These examples of eyewear being

Think About Your Eyes advertis-

exposed to the general public are

ing, an increase from 828,000 in

• Free Eye Health Videos for practice websites

joined by other efforts that bring

2015. Furthermore, the patients

• Free Eye Health News Feeds for practice Facebook pages

our profession and its products to

who have taken action because of

the mainstream. For example, the

Think About Your Eyes continue to

documentary The Story of Sight

report a shorter exam cycle, from

aired on PBS in October to coincide

24 months to 14 months for 2016, a

with World Sight Day, an initiative

42% improvement.

• And more!

AllAboutVision.com is a leading provider of online eye health and vision correction information. We have hundreds of pages of easy-to-understand, trustworthy content that is developed with the input of eye care professionals on our Editorial Advisory Board.

~ALLABOUT

,, 'Jv1s1on? $

that itself expands awareness of eye-

The optical industry, once lit-

care and eyewear. The film is narrat-

tle on the minds of consumers, is

ed by Sir Elton John whose outland-

becoming more and more visible,

ish eyewear also did its part over the

which ultimately will result in more

decades to call attention to glasses.

and more growth.

AllAboutVision.com is a Supporter National Sponsor of Optometry Giving Sight. © 2016 Access Media Group LLC. All About Vision and AllAboutVision.com are registered trademarks of Access Media.

email me at JS@VisionCareProducts.com 16 April 2017

John_Views_Apr.indd 16

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ANNIVERSARY

1987 2017 A LEGACY OF PROTECTING AMERICA’S EYES

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VIEWS

COBURN /

TECHNOLOGIES ~ ..J BOOTHS VEE H LP4353 LP4353 && LP4453 LP4453 |IVEE

-

them to select the one(s) they liked

2017 2017

and then return them all. Fit and adjustment was another story. This was a primary reason WP started opening physical stores. Today the FRANK GIAMMANCO

SELLING ONLINE

SCAN THIS PAGE

DISCOVER INTERACTIVE CONTENT

STEP BEVEL FUNCTION

NOW AFFORDABLE

LONGEST WARRANTY IN THE INDUSTRY

DIRECT DCS (OMA) IMPORT

OMITS CONVERSION STEP

more to come, making 68% of its surveyed consumers much happier.

Online optical in its earliest incar-

The immutable truth is that

nations was a commodity vehicle to

online eyewear and brick-and-

get glasses at low prices. The typical

mortar dispensing are both here

eyewear website featured $19-$39

to stay. The smartest among us

eyewear and not much more, hence

know this and have begun to meld

it became anathema to our industry.

the two models together (witness

The online eyewear space is now

DOWNLOAD THE FREE LAYAR APP

online retailer has 23 locations with

LensCrafters).

occupied by 324 distinct businesses,

No one is better positioned to

and while the low price/commodity

take advantage of this model than

model is still in play, there are sites

the independent ECP, who already

that offer better quality, some mar-

has an established customer base

keting sizzle and higher prices.

and knows how to stay in touch

In 2015, online revenue was

with it. As well, independents have

$400 million, just 3% of the indus-

current Rx and fitting information

Online eyewear and brick-and-mortar dispensing are both here to stay. try total, representing about two

on loyal customers who return

million pair. This year, sales are

every two years.

expected to reach 6% of total

Wouldn’t it make sense to

industry revenue, doubling in

extend the independent retail

share in just two years, and project-

experience to cyberspace for those

ed to continue on a growth curve

customers? Wouldn’t it make sense

of 17% per year. Needless to say,

to alert them periodically to new

the numbers are getting big fast.

eyewear options that they could

Of course, we all know the flaws

avail themselves of online (in

in the online model—fit, adjust-

between 24-month visits), have

ment and the virtual elimination

the eyewear made for them and

of the “high touch” experience

then send a message to pick it up?

that most consumers associate with purchasing eyewear.

It would seem like a logical strategy to 1) improve multiple sales

Warby Parker addressed the lat-

and 2) retain customers who may

ter issue by sending online custom-

at some juncture be tempted to try

ers five frames to try on, enabling

an alternative provider.

email me at FG@VisionCareProducts.com 18 April 2017

Frank's_Views_April.indd 18

VisionCareProducts.com VCPN

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© 2017 Saks & Company. Eyewear produced and distributed exclusively by Sàfilo USA, Inc., 1.800.631.1188 • All Rights Reserved. • Style: Saks302

Your Donations at Work

10% of children who go to public schools in Mexico have refractive errors. Thanks to the support of our donors and sponsors, Optometry Giving Sight is helping to fund the “Ver Bien para Aprender Mejor” (See Well to Learn Better) program, as part of the Our Children’s Vision campaign.

Ready for Prime Time NBC’s season premiere of The

new or upgrade their practice list-

Voice and prime time’s This is Us.

ings; access doctor resources such

NBA Saturday on ABC. Think

as customizable appointment and

About Your Eyes kicked off its

new prospect cards and a poster;

2017 campaign in a big way in

and download videos to add to

February with commercials ap-

their in-office video loops or to

pearing on this high-impact

their websites. Special thanks to

broadcast programming.

our partners who have increased

Now, with more than 17,000

their support for 2017, the AOA

eyecare professionals (ECPs) and

and The Vision Council, and the

21 industry and 37 state American

rest of the industry partners who

Optometric Association (AOA)

are helping grow the industry: In-

leadership partners, Think About

ternational Vision Expo, Alcon,

Your Eyes has expanded advertis-

All About Vision, Chemistrie,

ing to three quarters of the year.

Eschenbach, Essilor, First Vision

Aside from broadcast, commer-

Media Group, Gunnar, Hilco, Job-

cials will also appear on 25 cable

son, Johnson & Johnson Vision,

networks through September 24th.

Luxottica, National Vision Inc.,

Television will be surrounded by

Shamir, Special Eyes, Spy, Transi-

digital media, including online au-

tions, Walman and WestGroupe.

dio through Pandora and NPR. In the third quarter, Think About Your Eyes will again take Photo courtesy: Ver Bien

to high-impact broadcast and cable, appearing on shows such as America’s Got Talent, American Ninja Warrior and Major League Baseball. Continued online audio, video and digital display ads will

In 2017, Ver Bien will screen 4 million children in public elementary schools.

Approximately 1.1 million children will receive an eye exam and more than 300,000 will receive eye glasses.

combine with TV for a powerful

For more information about the projects we fund, and how you can help, please visit: givingsight.org or call 888-OGS-GIVE

OPTOMETRY GIVING SIGHT Transforming lives through the gift of vision proud supporters of

TAYE_Mar17.indd 20

back-to-school push.

One of two messages describes how an exam can detect other

Dana Fairbanks is director of mar-

health issues early and another

keting of Think About Your Eyes, a

reminds Americans that ECPs

nationwide public awareness initia-

have solutions for digital eye-

tive promoting the importance of

strain. View them in the Videos

an annual eye exam and overall vi-

and Fun Stuff section of Think-

sion health. First Vision Media Group

AboutYourEyes.com.

(publisher of VCPN) supports Think

Think About Your Eyes recent-

About Your Eyes as a media partner

ly upgraded its website’s industry

and provides space for this monthly

portal. ECPs can now enroll, re-

Guest Editorial.

VisionCareProducts.com VCPN

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© 2017 Saks & Company. Eyewear produced and distributed exclusively by Sàfilo USA, Inc., 1.800.631.1188 • All Rights Reserved. • Style: Saks90/S

PRODUCTBUZZ LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW

A MARRIAGE OF STYLE AND TECHNOLOGY Ray-Ban has combined frame design with the latest in lens technology to launch the digital Truly Yours Rx lenses. The lenses provide clearer optics while reducing eyestrain. Each style– from the iconic Wayfarer to the latest designs–comes in colors ranging from standard g-15 to flash to gradient. The finished product is delivered to eyecare professionals in six days.

800.422.2020, Luxottica.com.

VERY VARVATOS In showcasing Los Angelesbased rhythm & blues band Vintage Trouble for the John Varvatos spring/summer 2017 ad campaign, the designer continues his collaboration with musicians. Shot by photographer Danny Clinch at the King’s Theater in Brooklyn, NY, the

À LA MILANESE Moncler officially launched its Lunettes Collection in February at the Moncler Boutique in Milan, Italy, during MIDO. Made in Italy, the Lunettes collection comprises both ophthalmic and sunglass styles in three design categories: “sport,” “duvet” and “timeless.”

800.345.9492, Marcolin.com.

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Product Buzz_Apr17.indd 22

video features the band doing a sound check to prepare to perform their new song “Knock Me Out,” with lead singer Ty Taylor sporting style V150. “This is a band that gives 200% at every show, and this shoot captures their incredible energy, talent and style,” Varvatos said.

800.423.3023, DeRigo.US POP GOES THE FASHION SHOW This month’s International Vision Expo East will feature four popup moving fashion shows with live models who will walk the show floor on Fri., March 31 at 10:30am (colors), 12pm (shapes), 2pm (details) and 4pm (lenses); the final show will end with a champagne toast. The event will culminate at the Bryant Park Lounge with a celebrity emcee to be announced.

Additionally, Vision Expo is sponsoring a first-time New Designer Gallery for emerging designers to distinguish themselves in a curated destination in the Madison Square Park Lounge.

JARED LETO, TAKE TWO As the face behind the 2016 “Maverick” campaign, Academy Award-winning actor and recording artist Jared Leto has been tapped for the 2017 Carrera Eyewear campaign. Terry Richardson, the internationally renowned iconic photographer, shot the ads. The new line will include a sub-collection, “Inspired

by Jared Leto Eyewear,” set to launch in September.

800.631.1188, Safilo.com.

MATCH EYEWEAR SIGNED A LICENSING DEAL TO DESIGN, DEVELOP AND DISTRIBUTE COSMOPOLITAN EYEWEAR. FERRARI INKED AN AGREEMENT WITH LUXOTTICA FOR BOTH RAY-BAN AND FERRARI EYEWEAR. THE TWO COMPANIES ALSO RENEWED A SPONSORSHIP DEAL TO SPONSOR FORMULA ONE DRIVERS SEBASTIAN VETTEL AND KIMI RAIKKONEN.

VisionCareProducts.com VCPN

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Memor y metal titanium eyewear that bends and returns to its original shape

www.flexon.com

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Š2017 Flexon is manufactured and distributed exclusively by Marchon Eyewear, Inc. Style: Flexon Nathaniel www.flexon.com. Controlled test. Do not try at home. Any attempt to duplicate will void all express or implied warranties relating to the frame and lenses.

Marchon Eyewear disclaims any responsibility for injury or damage. Although Flexon frames are durable, they are not indestructible. Flexon frames should not be twisted more than 90° and Flexon temples should not be twisted more than once around the finger.

EXPO BUZZ TRAVEL LIGHT Purchase 12 or more pieces of Charmant’s new Eddie Bauer collection to receive a complimentary Eddie Bauer backpack made of durable, 200-denier ripstop polyester with a StormRepel water-repellent finish. Backpack can be stuffed into the small front pocket for storage when not needed.

800.645.2121, Charmant.com/ US, #2727.

TAKE A FIELD TRIP Have your badge scanned at Costa to enter for a chance to join the OCEARCH team on their boat in New York this August as scientists and explorers continue their quest to learn more about sharks. Chris Fischer, OCEARCH founding chairman and expedition leader, will be on hand to greet attendees at Costa’s booth happy hour, March 31 and April 1 from 4 to 6pm.

800.447.3700, CostaDelMar.com, #2400.

SPENDING SPREE Purchase a new lens edger at VEE and Santinelli will give you $500 to use toward your New York City experience. Visit the booth for details. 800.644.3343, Santinelli.com, #LP4221.

CELEBRITY SWAG Zip over to Zyloware to enter a special raffle each day at VEE. Friday’s prize will be a basketball autographed by Shaquille O’Neal; Saturday, a signed electric guitar

by Randy Jackson and Sunday, an Amazon Echo Dot. 800.765.3700, Zyloware.com, #1453.

MAKE YOUR WAY TO MCGEE Purchase 36 frames from Badgley Mischka, Vera Bradley or Trina Turk and receive 10 free frames from XOXO, Argyleculture, Ducks Unlimited, Totally Rimless or Life is Good; buy 24 and receive six. Cannot be combined with other display or frame offers.

800.966.2020, McGeeGroup.com, #2553.

BUY MORE; GET MORE Walman is offering American Express gift cards ranging from $50 to $300 with the purchase of the following brands: Betsey Johnson, Callaway, Cantera, Hot Kiss, London Fog (men and women), Realtree, Stepper and Wildflower collections. 800.926.9276, Walman.com, #2509, #2421.

MASK THOSE DRY EYES Get 20% off a six-piece display of Eye Doctor Plus compress, a professional grade dry eye mask that can be used hot or cold. OptiSource International, 800.678.4768, 1-800-OptiSource.com, #2335.

THE CAT’S OUT OF THE BAG Receive a free Morel tote–each featuring a different cat–when you view the collections with a company rep. Place an order at VEE for Koali, Lightec or Öga collections to receive exclusive show specials.

800.526.8838, Morel-France. com, #G853.

TRY AND BUY Check out DAC Vision for free samples of its best-selling edging pads: BluEdge and HydroEdge.

DAC will also offer discounts on orders placed at the show.

800.800.1550, DacVision.com, #LP4143.

24 April 2017

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VisionCareProducts.com VCPN

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HEB206 151

EYEWEAR

MONDOTTICA EYEWEAR

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BRAND

www.mondotticausa.com

866.666.3662

PARTNERS

3/13/17 11:23 AM

EXPO BUZZ BETTER WITH BACON ECPs interested in Roger Bacon Eyewear–custom, made-tomeasure 3D-printed frames– will be entered to win a free pair.

Eyenavision will also offer new Roger Bacon customers the entire Roger Bacon system that includes on-site training, a 3D scanner and more for $3,400, regularly $3,900. 888.321.3939, Eyenavision.com, #2813.

BE A KID AGAIN Don’t miss the Teenage Mutant Ninja Turtles live Saturday, April 1 from noon to 4 pm at the Nouveau booth. Children are welcome and encouraged to attend. Nouveau will also offer a VEE special for all children’s collections: order six frames and get $50 cash back; order 10 and receive $100 cash back.

800.292.4342; NouveauEyewear.com, #2421

ONE FOR THE ROAD Buy 12 sunglasses from L’Amy America and get two free, plus one additional sunglass of your choice to wear yourself. 800.USA.LAMY, LamyAmerica.com, #2441.

HIT UP HILCO Hilco Vision is offering a buy-12, get-two free deal on orders of Jonathan Paul Fitovers, which provide Rx frame wearers with an easy, affordable sunglass option.

800.955.6544, Hilco.com, #1521.

PRO STYLING ADVICE Book a frame styling session with celebrity stylist Kate Young on Saturday, April 1 and the professionally selected Tura frame is yours to keep. ECPs who make an appointment in advance with a Tura sales rep will receive a Ted Baker porcelain rose cosmetics bag.

800.242.8872, Tura.com, #1509.

PLENTIFUL PRIZES Offering buy-in levels from 18 to 100 frames, DeRigo REM will award those who purchase with American Express gift cards, an Amazon Echo and/or a 55-inch Samsung Curved Ultra High Definition TV. The first 15 to stop in and make an appointment each day will receive a special gift while supplies last. 800.423.3023, DeRigo.US, #1452.

26 April 2017

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GOOD THINGS COME IN THREES Make an appointment with a ClearVision sales consultant and order 12 or more pieces at VEE to receive the company’s eco tote, new for 2017. Visitors can also design an Aspire custom frame (free!) or play ClearVision’s new video game based on Dilli Dalli, the children’s eyewear collection. Score high because ClearVision will give prizes to the point leaders. 800.645.3733, CVOptical.com, #1621.

BUY A DOZEN, OR TWO Receive a $50 Visa gift card with the purchase of 24 frames from the Vue collection or 12 frames from any other Alternative Eyes or Plan ‘B’ collection. 888.399.7742, AlternativeEyes.com, #1267.

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N OT E W O R T HY TOUGH LOVE WILEY X COMMEMORATES 30 YEARS OF SAVING EYES AND BUILDING A RUGGED The testimonials are sobering. Reading through the accounts from military and law enforcement personnel who credit Wiley X tactical eyewear with saving their vision, one gets a crystal clear picture about the critical role of this company’s safety gear. Often, it’s life or death.

While Wiley X—founded by Myles R. Freeman and now run by his sons, Myles J. and Dan—got its start with ballistic eyewear and protective gloves that, to this day, remain standard issue with the U.S. Armed Forces and elite Special Forces units, the company smartly chose to expand into commercial markets that rely on impact resistance. Wiley X eyewear exceeds ANSI Z87.1 high velocity impact safety and optical standards and ASTM F803 standard for high velocity impact resistance and optical clarity.

The company’s optical accounts are now more than 5,000 with its three categories of sport, workplace and youth protective eyewear. Myles J., co-owner and president of sales, reflected on the 30th anniversary.

28 April 2017

April Noteworthy.indd 28

VCPN: What significant moments stand out for the company?

Myles J. Freeman: The soldier testimonials never get old, and of course there was our product being featured in a blockbuster movie like American Sniper, but it’s more than that. When we made the decision to set ourselves apart from our respected competitors in this category, that was the day that I think things really took off for us. To be the only premium sunglass manufacturer to insist that all of our products exceed tough ANSI Z87.1 occupational safety standards was definitely a game changer. We made safety cool, and now we get ‘consumer’ and ‘weekend warrior’ testimonials

BRAND FOR ALL CIVILIANS

in the hundreds every year, which sums up the true significance of the brand.

VCPN: What do you think are Wiley X’s most prestigious accomplishments in optical?

Freeman: That we’ve practically carved out an exclusive section in many ECP brick-and-mortar locations as the only multi-functional sunglass brand that will protect both the worker who needs ANSI safety rated eyewear (on the job) and that same person who needs it for their active lifestyle.

VCPN: What is unique about your sales force?

Freeman: They’ve bought into our philosophy which is all I could ever ask. When you believe in a product like they do, it makes the task of selling easy. We use a unique inside sales model that is not very common, but it’s efficient, customer-service driven and I believe the best model in the industry for a family-owned business like ours.

VCPN: What do you think has been the most important factors for Wiley X being in business for 30 years?

Freeman: Adapting to change. In the early years we were mostly known for being a military/law enforcement eyewear company. And, we soon realized that if we didn’t do something quick to adjust our model to fit the consumer market, we might not be as successful as we are today. We have diversity now which is something we’re very proud of. We sincerely thank all of our dedicated employees and our strong dealer network for their support. Here’s to another 30 years!

VisionCareProducts.com VCPN

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lisadengler

Da na B uchm an / Viv ian

Zac Posen / Far row kenm ar keyewe a r.com | @ke nma rkeyewe a r

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ONE-TO-ONE “THIS IS DEFINITELY THE BEST INDUSTRY TO WORK IN, VISION.”

-Ashley Mills

more high-profile media place-

impact. This is under the leadership

ernment activity. What position is

ments this year as well as a signifi-

of our new board chairman, Mike

The Vision Council taking?

cant social media campaign.

Hundert from De Rigo REM. We

The campaign is advised, direct-

had our first meeting at The Vision

MILLS: Our most important role

ed and funded by a diverse group of

Council Executive Summit this

now is to make sure that the lines of

Ashley Mills was recently named CEO of

organizations in both the industry

year, and we’ll be doing it again at

communication are open and that

The Vision Council. She brings more

and the profession. We’re thrilled

Vision Expo East.

we can be a resource to the admin-

than 20 years of trade association man-

that this year there’s a significant

agement, marketing and leadership

commitment from the American

GIAMMANCO: What do you hope

change to U.S. trade policy in North

experience. She returned to The Vision

Optometric Association (AOA).

to achieve with the emerging Opti-

America and Asia, we’re studying

cal Leaders Program?

what this might look like, but we

Council as VP of trade shows and meetings in January 2016 after serving as

GIAMMANCO: How would you

director of communications for the

recommend getting involved?

National Restaurant Association Educational Foundation. She was also The Vision Council’s director of marketing and shows, 2003-2006.

FRANK GIAMMANCO: What role

months we should be able to for-

Emerging Optical Leaders Com-

mally brief our membership.

mittee within The Vision Council

me, and anyone else can visit Think-

that is also represented on the

GIAMMANCO: Is there concern

AboutYourEyes.com. In terms of the

board of directors. Our goal is to

among members, particularly

profession, there’s a doctor locator,

engage these emerging leaders so

those importing from China?

and we have 37 state AOA leadership

they feel this is their organization

partners.

but also so our organization can

MILLS: I think there is, and there’s

stay relevant for this emerging

also concern about tariffs on prod-

demographic.

ucts coming in from Mexico.

GIAMMANCO: How is The Vision Council utilizing these partner-

ASHLEY MILLS: The Vision Coun-

don’t know yet. Within the next few MILLS: We now have a formal

MILLS: Our members can contact

does The Vision Council play in “Think About Your Eyes”?

istration. Given the strong potential

ships, such as with the AOA?

cil has been involved with “Think

They’ve already accomplished

Those are very high on our radar.

a lot. One initiative was to create a formal mentorship program with-

GIAMMANCO: How does this

in The Vision Council.

industry look after a decade?

about Your Eyes” for several years.

MILLS: We have a commitment

It’s time for the industry and profes-

within The Vision Council to meet

For a few years, the Vision Expo

sion to come together and promote

everybody where they are and

shows have also focused on culti-

MILLS: I had always hoped to

vision health; this campaign does

respect the unique strategic posi-

vating rising talent among inde-

come back to The Vision Council.

just that. We know we’re reaching

tions and goals of all these organiza-

pendent optometrists and opti-

Having worked in organized

consumers, and 2017 is shaping up

tions. Where we can find common

cians, so we have a Young Profes-

philanthropy and the restaurant

to be our best year yet. We are able

ground is where we want to partner.

sionals Club. We saw a 10%

industry, this is definitely the best

increase in Millennials at Vision

industry to work in, vision. The

Expo last year.

people are different, and it’s such a

to significantly increase our adver-

Another initiative we’re encour-

tising budget this year, and now our

aged by is to discuss what each

campaign will air the first, second

vision philanthropy does, with the

and third quarters. We have much

hope of having a greater collective

30 April 2017

One-To-One_Ashley Mills.indd 30

welcoming group with tremenGIAMMANCO:There’s a lot of gov-

dous pride.

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Follow Eyewear Designs Ltd. and Jill Stuart on Facebook and Twitter to learn more!

www.eyeweardesigns.com • 800.645.6596 • JS 360

JS_360_APR_17_v1.indd 1 Untitled-4 1

VISIT US AT VISION EXPO EAST IN NYC - BOOTH #2621

3/10/2017 4:42:55AM PM 3/13/17 11:19

Eyewe ar & Fa s h i o n

SPRING INTO 2017

A preview of sizzling sunwear and ophthlamics from a host of major vendors that will heat up your frame boards and excite your patients. By Michele Silver

INTERV

IEW

honey, she shrunk the eyewear On the heels of the wildly successful L.A.M.B. and gx by Gwen Stefani collections from Tura, gx junior’s rocks out for SS’17.

Singer/songwriter, designer, The

helped inspire the six emoji models

in the day when I didn’t have chil-

into the third collection and it

Voice judge and mom of three

that have magnets for the temples

dren. Then over the years I had

has gotten to a whole other level.

Gwen Stefani cried when her

so kids can have even more fun

the opportunity to do this line of

And I said to them, ‘Why can’t I

then-kindergartener Zuma need-

with their eyewear. Three girl and

Harajuku Lovers children’s cloth-

do a children’s line? Why can’t I

ed to wear glasses. After all, it’s

three boy frames each come with

ing and it was incredible. I never

do junior’s?’

not easy when your child needs

a set of six interchangeable emojis.

had the right partner to do the

I wanted to do a collection that

any type of medical device. They

VCPN secured an exclusive in-

[eyewear] design, and I was al-

had fun, electric colors that kids

were always on the hunt for cool

terview with the eyeglass-loving

ways frustrated about it. So when

would gravitate towards, but I also

eyewear and often had to settle.

performer—to talk about her love

it came about that I teamed up

wanted to do some that were like

The self-made fashion icon, who

of designing for children and pas-

with Tura, the timing was weirdly

grownup glasses, just shrunken

was already working with Tura,

sion for creating hits, this time, in

right, because I had started wear-

down. I love designing for chil-

Inc., decided the timing couldn’t

optical.

ing optical myself.

dren—it’s just so cute and fun and

be better for shrinking her adult

I started designing with them,

rewarding. The junior’s eyewear

collection down to mini-me sizes.

MICHELE SILVER: How would

thinking this was just another

works for children and they work

This month marks the launch of

you describe the evolution of

plate spinning in the air. I was

for smaller, adult faces. If you

gx by Gwen Stefani junior’s, a play-

your eyewear design experience

passionate about it because I fi-

look at the designs, they’re funky

ful, urban and colorful line of eight

with Tura?

nally got to do glasses, and it just

enough so they could be for both.

ophthalmics with four addition-

GWEN STEFANI:

was such an incredible success

And I love having a hit. We’ve

al ones rolling out in June. And,

I wanted to

right off the bat. Right away we

won all these awards and I’ve re-

Zuma, who is now in second grade,

do eyewear [and sunglasses] back

had chemistry and now we’re

ally hit it off big with the [Tura] de-

VCPN VisionCareProducts.com

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Eyewe ar &Fash ion Inter v iew

gx802

gx800

gx900 gx804

signers. They just get me and trust

people

me. I’ve designed many different categories, but my favorite is when you’re reaching so many people.

SILVER:

Is there a style that’s a

standout for you?

STEFANI:

Well, I’ll be honest.

It makes me mad when I look through and see that there’s only

have

different-shaped

SILVER:

What message would

powerful thing because I struggled

faces and heads, so [my style

you like to share with young girls

like everybody else with my identi-

wouldn’t work for them]. I think

in terms of self-esteem and fash-

ty and my body. I just chose to be

that’s why we’ve been successful,

ion, particularly for young girls

creative and wear baggy pants be-

because [the eyewear] is not be-

who have to wear glasses?

cause that’s what looked good, and

ing sold because of the celebrity

it was what I could afford.

part of it. It’s people going into

STEFANI:

I don’t really like giv-

[Style] is just about being you,

their optical, seeing a pair of

ing advice to girls. I just like to

being creative, being grateful for

glasses, trying them on and say-

look back at what I went through

what you’re given and working

ing, ‘These work for me.’

and what I did. When I think

with what you’ve got. And that’s

about my fashion journey, it was

the same with glasses. I don’t

this [smaller number of] styles

SILVER:

What do you think is

a way to express myself. It was a

necessarily want to wear glasses

because I have so many more

important about teaching chil-

creative thing that probably came

at this point. But because I have

ideas. But 901 red is my favor-

dren about the importance of

from my mom. She made a lot of

to, I’m going to wear really cool

ite one on Zuma. I like the ones

wearing their glasses and how has

my clothes when I was little and

glasses.

that really stand out, like ‘Whoa!

Zuma adjusted to wearing his?

her mom made her clothes.

Where did you get those?’

STEFANI:

We just saw this amazing spiri-

I learned that the more that I

tual movie with the boys the oth-

That’s going to be a

didn’t pay attention to trying to fit

er night, a true story about this

How much does your

personal mom thing. But for me,

in and paid more attention to what

boy who was a football player. He

style and role as a celebrity play

I haven’t had that problem since

made me happy, fashion-wise, the

was the underdog and he made it

into the success of the eyewear?

my son needs them, so he wears

more attention I got. I can remem-

through. He had to wear glasses

them. I never have to say, ‘wear

ber the day when I was sitting on

and that became his signature

SILVER:

STEFANI:

I like a larger pair of

your glasses.’ He’s taken the re-

the [tour] bus, I saw girls coming

thing. So you never know when

glasses. I like that kind of nerdy,

sponsibility on his own. Now that

to line up for the show that looked

something that you think is a bad

smart girl/secretary look, but I

I have to wear glasses to read, I’m

like me—they were wearing my

thing ends up being something

know a lot of people don’t. And

like, wow, poor little guy!

style in their own way. It was such a

that’s a blessing.

34 April 2017 Gwen Interview.indd 34

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Eyewe ar & Fa sh ion

Style

Superstars

Four eyecare professionals share their penchant for frame fittings that are en vogue.

By Cara Aidone Huzinec For these successful retailers, eyewear is more than a tool for better vision— it’s a fashion accessory that empowers and instills confidence in the wearer. Each told VCPN of their general love of fashion, describing how they decide what frame brands and collections to sell: mostly a healthy mix of what they like and what customers dictate. Having clients who look good and feel beautiful is always fashionable— no matter the brand.

36 April 2017 Fashionistas.indd 36

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Eyewe ar & Fa sh ion

Valerie Vittu Margot & Camille Optique

Mary Boname,OD,MS,FAAO Montgomery Eye Care

• Location: Philadelphia • Opened: 2005 • Percent managed care: less than 1%

• Location: Skillman, NJ • Opened: 1997 • Percent managed care: 0%

A native of Paris, optician Valerie Vittu opened Margot & Camille Optique in 2005, in a Philadelphia neighborhood she describes as “charming with no chain stores.” Her clients seek niche, quality choices, so Vittu stocks her shelves with brands that include l.a. Eyeworks, Smoke X Mirrors, Randolph, Anacolé, Jacques Durand, Kaneko and her own private label MargotCamille, made in France.

Vittu keeps inventory low, with only one to two frames of each brand in stock. Her typical customers, men and women aged 40 and up, are “past brands.” She went on to explain: “They are people who buy art from emerging artists, or support the small, local theater group. They love the fact that their glasses are unique and no one else has them.”

To find looks that appeal to them, Vittu said it’s important to fit clients well—both in comfort and style. “It has to be them, but better,” she said.

“Until they feel amazing, it’s not a good frame. Looking good and feeling good: that empowers.”

A practicing optometrist since 1994, Boname’s practice provides patients with total and complete eye healthcare and includes a dispensary.

“I always say that if you’re looking for eyeglasses at a place where you can also buy tires and toilet paper, this isn’t it,” Boname said.

While Boname relies on her dispensing optician to help choose eyewear brands to carry and fit patients, she personally loves to model different frames in the office, which she said often starts conversations about a brand or style with patients. When it comes to style, Boname believes fashion (and eyewear) should send a message without saying a word. “I don’t mind if everyone turns and stares,” she said.

Montgomery Eye Care carries brands such as Maui Jim, Fendi and Gucci; the most popular being Kate Spade for women and Silhouette for men, with Tom Ford a hit for both. She also began producing a private label called “Ivy League” (she’s a Cornell grad whose practice is about 10 miles from Princeton University) because more patients are asking to have brand labels removed from frames. Plus, she said: “The private label is equally, if not more, stylish.”

38 April 2017 Fashionistas.indd 38

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Eyewe ar & Fa sh ion

Teresa Gelsi Terri Optics • Location: Dobbs Ferry, NY • Opened: 1989 • Percent managed care: 50%

Susan Brownell The Bent Lens • Location: Bozeman, MT • Opened: 1982 • Percent managed care: 0%

When optician Teresa Gelsi purchased her father’s optometry practice at age 28, she renovated the entire interior, changed the name—and had many sleepless nights.

“I made a ton of mistakes along the way, and I learned as I went,” she said. A devotee of the Carole Jackson book Color Me Beautiful, Gelsi taught herself how to apply Jackson’s philosophy to eyewear fashion, regularly speaking at local women’s clubs.

With an optometrist on staff, Terri Optics offers eyecare as well as eyewear, and according to Gelsi, a successful dispensary comes down to having organized, well-thought-out displays and knowing what your customers want.

“What I love doesn’t always translate into what will sell here,” she said. “You can have a fashion dispensary with low, medium and highend luxury collections if it’s presented well.” Gelsi carries brands such as iGreen, Etnia Barcelona and Coco Song. Her customers are currently hot on Barton Perreira, Bevel and Maui Jim sunglasses, although it isn’t the brand itself that is the the most critical aspect to selections, she stressed. “Our patients don’t care about the name—they want something functional that they also like.”

An optician for 35 years, Susan Brownell describes herself as a cowgirl at heart who wears interesting and “wild at times” eyewear. “I can convince and help people to learn that they can be a little ‘out there’ with eyewear,” she said. “We can take you from maiden to vixen, if you want!”

Located in the historic downtown of Bozeman, The Bent Lens was purchased by Brownell in 2002 after having worked there since 1999.

Brownell, who said she always looks to fashion in deciding what collections to sell, admitted some decisions have been “too ahead of the time” for Bozeman, so she has had to balance her taste with what she thinks her customers will be willing to try.

Brownell said that The Bent Lens carries brands that can’t be found anywhere else in the town. She loves Iyoko Inyaké (her largest collection for both women and men), J.F. Rey, Mykita and Face a Face. Proof Eyewear is also popular. Her customers do like to dictate their fashion with eyewear and are more conscious of quality and style than brand name, adding, “They know they can get something here that is unique and beautiful and interesting,” she said.

40 April 2017 Fashionistas.indd 40

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FOSSIL

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© 2017 Fossil Group. Eyewear produced and distributed exclusively by Safilo USA, Inc.; 1.800.631.1188. All rights reserved. Style: FOS6091

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Eyewe ar &Fash ion C los eup

VIVID Sea of Flames

Red Hot SUZIE BLUE

GRANT A Burning Man

The Flame of KREUTZBERG

CURATED COLOR Copenhagen-based

Ørgreen

burns up with its limited-edition

The Fiery CAPOTE

Frames on Fire collection.

Founded in 1997 in Denmark,

ics—with an element of the unex-

handmade in Japan and sold in

pected—define their Scandinavian

When it comes to establishing

a company spokesperson, “Our

50 countries worldwide, Ørgreen’s

eyewear, which is made to enhance

shades for each season, color de-

design and development phases

penchant for innovation and ex-

the individuality of the wearer.

perature of the firing process.

committing to the process, said

signer Sahra Lysell creates a set of

have always been playful, but our

ploring new creative realms has

This season is no exception.

curated hues and combinations,

end objective remains the focal

made an indelible mark in the in-

Drawn to the effect of patina on

making every piece of eyewear

point of our ambitions. Our design

dustry. The three entrepreneurs

metal and the beauty of aging in

unique. According to the company,

team uses hand drawings, 2D and

and longtime friends, Gregers

style, Ørgreen’s design team used

the colors are inspired by architec-

3D programs, models and proto-

Fastrup, head of sales; Henrik

a natural element to color the tita-

ture, astronomy, desert storms and

types—whatever it takes until the

Ørgreen, CEO and creative director;

nium: fire. The result is Frames on

even Victorian wallpaper. They

right look emerges.

and Tobias Wandrup, head of design

Fire, a collection of three ophthal-

are developed “drop-by-drop” in a

“Simple, streamlined and so-

and co-founder, collaborate and cre-

mic and three sunglasses. Using

“playful chromatic dialogue” that

phisticated, Ørgreen frames have a

ate in an old townhouse in Copen-

a special technique, the artisans

adds zest to the clean lines and

sense of movement so even though

hagen. In addition to a pioneering

imprinted flame colors onto tita-

minimalistic frame styles. When it

they’re placed on people’s faces,

drive, the trio is known for timeless

nium for an iridescent effect that

comes to creating the frames and

there’s nothing static about them.”

design and concepts that last. Clean

ranges from purple/red to blue/

lines and straightforward aesthet-

yellow, depending upon the tem-

42 April 2017

Ørgreen • 816.220.7533 • Orgreen.dk VisionCareProducts.com VCPN -

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11

De Rigo Rem 800.423.3023 www.derigo.us Style: V510

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Eyewe ar & Fa sh ion

THINTHINNERTHINNEST Get the skinny on lightweight metals and acetates floating in for spring/summer ’17.

By Michele Silver Frame manufacturers are employing new materials and technologies— as well as standard ones—to give patients greater options for stylish, on-trend looks that often weigh next to nothing; the lightest one

MOREL’S STAINLESS STEEL What makes it special? Morel uses surgical grade stainless steel, which is hypoallergenic and lends itself to different finishes. What collection

we found clocks in at a mere 4 grams! Take a look at these companies crafting slim-profile

uses it? Lightec, Öga, Koali and Nomad What new styles feature this material? Lightec’s Delta 3B How much does a frame weigh? 17.7 grams What attributes describe it?

collections for women and men.

Screwless, lightweight

SILHOUETTE’S SPX What makes it special? SPX delivers extreme lightness and superior flexibility. This hypoallergenic material provides limitless minimalistic design possibilities, shape stability, color brilliance and scratch resistance while always maintaining its shape. SPX has received an IF Design Award for superior design and innovation. What collection uses it? All collections that have the plastic polymer are actually SPX—there are too many to mention. What new styles feature this material? New Urban Lite styles, much does a frame weigh? 4.19 grams What attributes describe it? Ul-

CLEARVISION OPTICAL CO.’S HDCA (HIGH DENSITY COMPRESSED ACETATE)

tra-thin rim, extreme lightness, comfort

What makes it special? This material goes through an additional curing

Dynamics ColorWave Nylor has SPX on the hinge, new SPX Rimless How

process to remove excess water, which reduces its overall thickness and weight while still maintaining stability and alignment. This material allows for comfortable eyewear that is 33% lighter than acetate without giving up the edgy appearance of regular acetate. What collection uses it? Steve Madden Eyewear What new styles feature this material? Daapper, Eccentrk How much does a frame weigh? HDCA is 33% lighter than acetate What attributes describe it? Vibrant colors, thin, light

44 April 2017

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The Cosette

Bon Vivant, an Ogi Eyewear Brand

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ogieyewear.com | 1.888.560.1060

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Eyewe ar & Fa sh ion

THINTHINNERTHINNEST GÖTTI’S JAPANESE TITANIUM What makes it special? Ultra-smart, minimalist design and superb wearing comfort: super light, tough, well-balanced. For those who strive toward the style principle of reduction, Götti eyeglasses embody authenticity in everyday life. The collections cultivate simplicity in its most beautiful form, providing latitude for expression of a person’s individual character. What new styles feature this material?

Several aviator shapes. A subtle statement, the aviator titanium prescription glasses and sunglasses are a new interpretation of a ‘70s classic. How much

TUSCANY EYEWEAR’S BETA TITANIUM What makes it special? Beta titanium is lightweight, durable, strong and

does a frame weigh? 12 grams What attributes describe it? Minimalist, sophisticated, pure

corrosion-resistant.It has been used for everything from spacecraft to implantable medical devices such as heart valves. It can be produced in a variety of colors for a clean, modern look with a hint of color. What collection uses it? Classic Mount Eyewear Collection in nine lens shapes and nine colors How much does a frame weigh? .0502 grams What attributes describe it?

Hypoallergenic, clean design, maximum choices

CHARMANT’S EXCELLENCE TITAN What makes it special? It is lightweight, flexible with a memory function, durable and strong. What collection uses it? Line Art, Charmant Perfect Comfort What new styles feature this material? Line Art: 2092, 2093, 2094, 2095, 2096 and 2097 How much does a frame weigh? 50% lighter than monel What attributes describe it? Exceptional, unique, beautiful

MODO’S R 1000 + Titanium What makes it special? The thin and flexible beta titanium 153 temples combine with R 1000, an extremely thin, light, flexible and resilient plastic.

The R 1000 + Titanium frames always retain their shape, and now there are patent-pending screwless hinges that bring a smooth, open-close movement. What new styles feature this material? 7000, a round, feminine cat eye; 7001, women’s square shape; 7002, unisex panto; 7003, men’s rounded keyhole square; 7004, men’s classic square; 7005, men’s large square. How much does a frame weigh? 4 grams What attributes describe it? Thin and light, flexible, screwless hinges

WHERE TO FIND IT: Charmant Group 800.645.2121 • Charmant.com/US • CustServ@Charmant.com // ClearVision Optical Co. 800.645.3733 • CVOptical.com • CService@CVOptical.com // Götti Switzerland 407.415.0778 • Gotti.ch • Office.USA@Gotti.ch // Modo 800.223.7610 • Modo.com • CustomerService@modo.com // Silhouette International, Ltd. 800.223.0180 • Silhouette.com // Tuscany Eyewear 800.293.9588 • tuscanyeyewear.com 46 April 2017

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Thin Thin Thin.indd 46

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Distributed by ClearVision Optical | 800.645-3733 | cvoptical.com | Frame Shown: Fancii VISION EXPO EAST BOOTH 1621

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Eyewe ar & Fa sh ion

WEIGHING THE OPTIONS With nine options for plastic and 15 for metal, todayâ&#x20AC;&#x2122;s frame materials come with their own features, benefits and dispensing tips, so be sure to choose the right ones for each individual patient.

FEATURES AND BENEFITS OF

48 April 2017 frame Materials Charticle.indd 48

PL TICFRAME MATERIALS

Material

Features

Benefits

Dispensing Tips

cellulose propianate

injection-molded plastic

comfortable, thin, good colors

use little or no heat

carbon graphite

nylon with carbon fibers

durable, strong, thinner designs

heat small areas at a time

Grilamid

injection-molded plastic

comfortable, durable, strong, light, flexible

use little or no heat

Kevlar

synthetic fiber

durable, strong, lightweight

not much adjustability

nylon

synthetic, thermoplastic polymer

impact resistant, comfortable, durable, light

use hot water to adjust

Optyl

epoxy resin

comfortable, hypoallergenic, strong, light

high heat, hold until cool

polyamide

nylon and plastic

comfortable, hypoallergenic thermoplastic

use little or no heat

polycarbonate

thermoplastic

virtually unbreakable

little or no adjustments possible

zyl

cellulose and plastic

affordable, easy to work with

moderate heat

VisionCareProducts.com VCPN

3/13/17 10:32 AM

FEATURES AND BENEFITS OF

M

Material

Features

Benefits

Dispensing Tips

aluminum

most abundant metal in the earthâ&#x20AC;&#x2122;s crust

light, durable, nice finishes

adjust carefully, can mar or kink

beryllium

NASA-developed metal

durable, comforable, strong, light

use pliers to adjust

beta titanium

titanium with vanadium and aluminum

more adjustable

pliers are easy to use on this metal designed to be adjusted

bronze

metal alloy (mostly bronze)

corrosion resistant, light

this metal should be easy to adjust with pliers

cobalt

metal alloy

strong, light

this strong metal can be difficult to adjust; try one or two pliers when adjusting

gold

precious metal

durable, corrosion resistant

use pliers for adjustments; use care as this soft metal can mar

magnesium

metal alloy (mostly magnesium)

light, durable

ask supplier for tips on adjusting this metal

memory metals

titanium alloy

strong, light, return to shape when bent

use pliers, carefully use heat on small areas

monel

metal alloy (mostly nickel)

affordable, strong, thin

easy to adjust, use pliers

nickel silver

metal alloy (mostly copper)

affordable, good colors

easy to adjust, use pliers

palladium

premium metal, usually an alloy additive in high-end frames

light, strong, corrosion resistant

be sure to ask supplier how to adjust this semi-precious metal

stainless steel

mostly iron

strong, thin

very difficult to adjust, use pliers

titanium

100% titanium

strong, light, hypoallergenic

difficult to adjust, use pliers with care

wood

natural material

luxurious

use pliers on metal parts

zinc

alloy metal, anti-corrosive, lightweight, malleable

strong, comfortable

use pliers to adjust

VCPN VisionCareProducts.com

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frame Materials Charticle.indd 49

I

FRAME MATERIALS

April 2017 49

3/13/17 10:32 AM

New Classic Collection Bigger And Better With Larger Lens Sizes

New! Beta-Titanium ~

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BTK K 52-19-145 Brown Brown

BTL 55-19-145 55-19-145 Burgundy Burgundy

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BTN 55-19-145 Gunmetal Gunmetal

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BTR 54-19-145 Blue

BTO 52-19-145 Copper Copper

Pick }A Shape, Pick A Color. 81 Combinations Pick

TuscaniJ · M~fyeMJ~ BETA-TITANIUM

Contact Con your local Essilor lab for more information about your new Tuscany Mount Eyewear Beta-Titanium Classic Collection Kit Box and available frame & lens packages.

$249.

95

Tuscany®

Also available in Stainless Steel for $199.95 Special pricing, one-time only. Kit Box. Purchase from your Essilor lab or directly from Tuscany Eyewear.

y E e w e a r 12960 West State Road 84. Davie, FL 33325 • 954-835-2155 • 800-293-9588 • E-mail: nyoi@tuscanyeyewear.com • www.tuscanyeyewear.com

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3/13/17 11:08 AM

E X T R E M E

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TITANIUM

RIMLESS IS NOW LIGHT YET STRONG IN BETA TITANIUM DETAILS

in a variety of colors for a clean,

years. It was designed to give a max-

the ECP stocks a demonstration kit

Tuscany Eyewear’s Classic Mount

modern look with a hint of color.

imum number of choices of colors

of nine frame colors and nine lens

Eyewear Collection is now available

Titanium is also hypoallergenic.

and lens shapes to the patient. The

shapes. Any combination of shape

Classic Collection has been re-invigo-

and frame color can be selected by

in beta titanium as well as stainless steel. The frames come in nine colors

BACK STORY

rated this year with larger lens

the patient, so there are 81 possible

and nine lens shapes. For 2017, the

The Tuscany Mount Eyewear three-

shapes and now with the introduc-

choices from the demonstration kit.

lens shapes are larger for contempo-

piece Rimless Collection from

tion of a beta titanium collection.

The patient’s choice can be ordered

rary appeal. Titanium is lightweight,

Tuscany Eyewear has been a peren-

durable, strong and corrosion-resis-

nial favorite with optical labs and

WOW FACTOR

the frames, thus reducing the

tant. It has been used for everything

eyecare professionals (ECPs), and it

The basic concept of the Tuscany

inventory at the point of sale and

from spacecraft to implantable

has won numerous awards over the

Mount Eyewear Collection is that

saving on display space.

from participating labs that stock

medical devices such as heart valves.

Titanium eyewear can be produced VCPN VisionCareProducts.com

Tuscany April17.indd 59

Tuscany Eyewear, 800.293.9588, TuscanyEyewear.com, BVega@TuscanyEyewear.com.

April 2017 51

3/13/17 11:07 AM

11

Eyewe ar &Fash ion C los eup

PJ 3261

PJ 3261

PJ 3261

PJ 3221

JEAN GENIE

PJ 3262

Mo n do tt i ca USA’ s Pep e Jea ns Lon do n Embra ce s All The Rig ht Tre nd s

By Jill J Luebbert, CPOT, ABOC

colors and edgy silhouettes, made

for women and 19 for men—in

throughout the front and temples

Popular around the globe for sev-

with the thinnest TR-90 material

addition to 17 models for kids.

to highlight the preferred color

eral decades, Pepe Jeans London

that keeps the frames lightweight

The women’s collection offers

has its roots in denim and is now

and functional. Highlights comprise

an Urban Safari combo motif, and

A crisp, modern look in a large

widely recognized as a lifestyle

matte sandblasted crystals lined

there are three models with a new

rectangular shape would describe

brand, incorporating apparel and

with vintage Union Jack prints or

take on tortoise; purple, red and

the PJ3221, which has a uniform

footwear for women, men and

camouflage patterns located on the

blue make Style PJ3263 perfect for

fit bridge. The PJ3261 brings the

teens. There’s even a cool custom-

interior temples and gradient detail-

the hipster wearer. Style PJ3285 is

larger modified cat eye shape to the

ization feature for any Pepe Jeans

ing on rich handmade acetates.

a full-rimmed acetate with bril-

collection and offers a blending of the Pepe Jean denim patterns. vcpn

London item, which has particular

tone of choice.

Each Pepe Jeans frame features

liant colors, and the round shape

appeal to Millennials. Mondottica

a metal logo plaque, which is taken

plays with blending a hint of tor-

USA snagged the eyewear license

from the denim line. Additionally,

toise with vivid tones. Style PJ3276

Jill J Luebbert, CPOT, ABOC, is

in 2013, and the brand has proven

denim inserts are incorporated

uses a rectangular shape with just

a certified paraoptometric tech-

to be number one for the company.

in the acetate and rubber finish-

a hint of angles to accentuate face

nician, a certified optician and

Fresh for spring/summer ’17, the

ing with bright pops of color. The

dimensions. This full-rimmed look

a location manager in a practice

new collection integrates striking

collection comprises 54 styles—35

uses varieties of the same color

in northeast Nebraska.

Mondottica USA • 866.666.3662 • MondotticaUSA.com • CustomerService@MondotticaUSA.com 52 April 2017

Pepe Jeans Closeup.indd 52

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Unique Luxury and elegance

Designed and Crafted in Italy Vision Expo Booth G323

Untitled-4 1

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Eyewe ar & Fa sh ion

NOIR et

Chic and sophisticated without trying too hard, classic black and white offer effortlessly balanced style for sunwear.

Trina Turk Seychelles

by The McGee Group 800.966.2020 McgeeGroup.com

BCBG Appeal from ClearVision Optical Co. 800.645.3733 • CVOptical.com CService@CVOptical.com

Calvin Klein CK3204S from Marchon 800.645.1300 Marchon.com

Jonathan Adler Cote D’Azur by DeRigo REM 800.423.3023 • DeRigo.US CustomerService@REMEyewear.com

54 April 2017

Frame Front.indd 54

Dolce and Gabbana DG6108 from Luxottica 800.422.2020 Luxottica.com

VisionCareProducts.com VCPN

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Untitled-4 Chesterfield1VCPN 4-17 Ad.indd 1

3/13/17 AM 3/1/17 11:26 1:14 PM

Sàfilo USA . 801 Jefferson Road, Parsippany, NJ 07054-3753 . Sàfilo Canada . 4800 Molson, Montreal, Quebec, Canada H1Y 3J8 . © 2017 Sàfilo USA . All rights reserved . Style: CH876

PANORAMA

Bet Your Bottom Dollar SD Eyes, the new incarnation of Silver Dollar Optical, ushers in Café Boutique for value-priced product with personality.

By Joy L. Gibb, ABOC

Bliss, president. So, Café Boutique

creating sophisticated color op-

development. “Café Boutique con-

Eyecare professionals have been

was developed as an extension of

tions. In addition to traditional

tinues to build on its strength of

able to count on SD Eyes—for-

Café Lunettes expressly to meet a

black and tortoise, there’s marbled

investment in materials and design

merly known as Silver Dollar

fashion need. This collection add-

burgundy and rich color combi-

rather than licensing,” he stated.

Optical—for its value-oriented

ed bling and personality to create

nations with greens and browns.

Opticians can be very influential

frames since 1982. The first wave

variations on the frame designs so

Some designs offer Swarovski

in the frame selection process,

of change occurred in 2004 when

many female wearers had grown

stones, while others feature artistic

according to Lewis, and SD Eyes

the company expanded its reach to

to love. The collection combines

metal trim pieces. Each frame in

believes in educating the dispenser

the women’s market with the intro-

the highest quality materials and

the collection comes with an en-

with the attributes and benefits of

duction of Café Lunettes. This line

construction to create a look of

graved, champagne-colored case.

their product in order to pass that

features clean and classic designs in

refined elegance.

sellable shapes that appealed to the

These frames exude the same

Many of the 40 styles employ

elegance as their designer label

message on to the patient. vcpn

Mazzuchelli zyl, which is produced

counterparts but without the high-

Joy L. Gibb, ABOC, is the lead

A second wave swept in 2015

from natural cotton fibers and then

er cost, according to Dave Lewis,

optician at Daynes Eye and

when SD Eyes recognized that

handcrafted for color and design,

sales manager/director of business

Lasik in Bountiful, UT.

“working woman” demographic.

while this line had gained a lot of traction, basic designs were no longer enough, according to Dan

800.962.3200 • SDEyewear.com • CustSvc@SDEyewear.com

56 April 2017

Silver Dollar Panorama.indd 56

3/13/17 10:36 AM

CB 1002

CB 1035

CB 1015

CB 1040

CB 1023

April 2017 57

Silver Dollar Panorama.indd 57

3/13/17 10:36 AM

PANORAMA

G007

1 8 - K A R AT M A G I C MASTERFUL JEWELERS AND GOLDSMITHS HAVE CRAFTED AN EXQUISITELY LUXURIOUS COLLECTION WITH SILHOUETTE ATELIER.

By Michele Silver

gem setter to its production

The fashion show in late 2016

team in Linz. “Thanks to the

to introduce Silhouette Atelier,

wealth of design options, gold

the company’s latest and high-

color options, hand-set gem

est-end ophthalmic collection

stones and customizable lens

fashioned from 18-karat yel-

shapes to suit the wearers face,

low, white and rose gold and

each pair is a made-to-order

set with gleaming diamonds,

piece—one that becomes an

rubies and sapphires, wowed

integral part of the personality

onlookers. Displayed on mod-

and look of a unique individu-

els and in glass cases, Atelier’s

al,” said Silvia McGinley, man-

“jewelry for the face” reflected

ager of Atelier sales and prod-

a new level of elegance for the

uct distribution for the U.S. Women’s models in the Haute

Austria-based company.

Described by Silhouette as a

Joaillerie family this season focus

mix of Jugendstil, an Austrian

on the theme of “Art de Fleur”

era in which refined objects

and pay tribute to connoisseurs

were treasured, Atelier offers

of the extraordinary with pre-

10 styles for both women and

cious rubies, blue or pink cabo-

men and can be customized

chon-cut sapphires bordered by

with any existing Silhouette

hand-selected diamonds.

lens shape. Options for varying

Eyecare professionals have

temple lengths and nosebridg-

been taken with the noble ma-

es are also available. There are

terials manufactured with max-

four subcategories: Titanium

imum precision and perfection,

Meets Gold (four models for

McGinley noted, adding that

men); Solid Gold, Basic (two

fashion-forward rose gold has

for women, two for men); Solid

been embraced by both wom-

Gold and Precious Decoration

en and men. For the manufac-

(two for men, two for women)

turer that has always viewed

and Haute Joaillerie (one for

eyewear as an accessory, Sil-

women), which includes most

houette Atelier takes this no-

of the bejeweled styles.

tion one sparkling step further,

Proving its passion for artisanship,

Silhouette

added

a professional goldsmith and

according to Roland Keplinger, chief designer: “We treat glasses like the gems they are.”

G003

58 April 2017

Silhouette Atelier Panorama.indd 58

3/13/17 10:38 AM

G009

G006

G700

SILHOUETTE INTERNATIONAL

•

800.223.0180

•

SILHOUETTE.COM

•

INFO@SILHOUETTE.COM

G008

April 2017 59

Silhouette Atelier Panorama.indd 59

3/13/17 10:38 AM

Eyewe ar &Fash ion N EW

LAUNCH MODERN OPTICAL, GB+ EXTENDED SIZE, SAVVY (right), CAPTIVATE (below) This initial women’s collection of eight styles comes in extended eye sizes (55 to 59mm) and temple lengths (up to 150mm). Each model is available in three feminine, sophisticated color combinations with spring hinges and handmade zyl temples. The semi-rimless Wonderful model incorporates multi-faceted gemstones with metal trim, while Captivate features a soft cat eye and metal-linked treatments..

800.323.2409, ModernOptical.com.

LAUNCH LUXOTTICA, DOLCE & GABBANA, MAMBO COLLECTION, DG2170 (left), DG4307 (right) Evoking images of the vibrant tropics, the Mambo collection features one ophthalmic style and three sunglasses, including the limited edition Masterpiece model. Swarovski crystals and gold beading feature prominently on all styles, two with acetate cat eye frames (DG4307B; DG3275B) and two round metal (Masterpiece; DG2170B). The Masterpiece comes in two color variants—gold with multi-colored crystals and gray gradient lenses or rose gold with transparent crystals and pink gradient lenses­­—in a luxurious box and case with a gold metal card certifying the model is a limited edition. 800.422.2020, Luxottica.com.

60 April 2017

NEW April.indd 60

VisionCareProducts.com VCPN

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11

CUSTOM, MADE TO MEASURE FRAMES

CREATED ON A 3D PRINTER

45

21

30

Using sophisticated technology, Roger Bacon will transform your view on glasses. Each pair of glasses is made to measure based on an advanced in-office scan performed by an optician, measuring your patient's temple, nose pads and pantoscopic tilt.

EVERY FACE IS UNIQUE. WHY NOT EVERY PAIR OF GLASSES?

AVAILABLE EXCLUSIVELY THROUGH

eyenavision @m rogerbacon.eyewear ® www.rogerbacon-eyewear.com

e 888.321.3939 ®

el

www.eyenavision.com info@eyenavision.com

::;111-.

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Untitled-7 1

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Eyewe ar &Fash ion N EW

LAUNCH ALTAIR EYEWEAR, COLE HAAN, STUDIØGRAND, CH5019 (left top), CH7028 (left middle), CH7031 (left bottom) CH7029 (right) Three ophthalmic and three sunglass styles with a minimalist aesthetic designed for comfort are inspired by Sara Mearms, principal dancer of the New York City Ballet, “whose poised athleticism and studio-to-street schedule demands eyewear that merges with substance and style,” according to the company. Styles combine handmade acetate and lightweight rubber co-injected temples with Ti-Flex bridge technology. Soft hues of smoky gray, blush, matte brown and satin black round out the color palette. 800.505.5557, AltairEyewear.com.

COSTA, BEACH COLLECTION, GNT118 Three models for women expand the Beach Collection: the Gannet, Kare and Riverton. Available in plano and prescription, frames come in ZYLOWARE EYEWEAR,

four colors each with either

RANDY JACKSON LIMITED

non-mirror and mirror lenses

EDITION, X131.

WESTGROUPE,

that incorporate Costa 580

Three new limited edition

EVATIK, E-9145

patented technology to filter

styles from Randy Jackson

Four new styles for spring in

harsh yellow and shortwave

feature full rim zyl frames,

this men’s collection feature

blue light. 800.447.3700,

two of which accommodate

handmade acetate frames

CostaDelMar.com.

progressive lenses. The X131

with contemporary colors

style features a modified

such as demi amber, gray

round frame with spring

olive and tortoise. The round

hinges and incorporates

eye shape of the E-9145 is

diamond-shaped metal

reminiscent of classic ‘90s

accents on each side and a

styling, incorporating ad-

double bar bridge with metal

justable nosepads for added

brow bar. 800.765.3700,

comfort. 855.455.0042,

Zyloware.com.

WestGroupe.com.

62 April 2017

NEW April.indd 62

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11

d

«:·

ONE/LL

HANDMADE ACETATE MEETS 18KT GOLD

IN SPECS Fresh

~

ONEILL

SAVILE

RADLEY

ROW B O N D E D

LONDON

Toll Free: 844.771.7710

Untitled-4 1

Perspectives

sales@inspecsusa.com

R I M L E S S

E Y E W E A R

Vision Expo East Booth G1035

3/13/17 12:01 PM

Eyewe ar &Fash ion N EW

ALTERNATIVE & EASTERN STATES EYEWEAR,

PLAN “B” EYEWEAR,

EXCES EYEWEAR SLIMFIT 1,

GRIDIRON, GENERAL C3

ROBERT MARC,

Six new styles have been

MARCHON, FLEXON,

RESORT COLLECTION, FIJI

made for men with smaller

MONDOTTICA USA,

added to this oversized

EVOLUTION TRACTION

IN CLEAR BLUE REEF

eye sizes, with an average

ZOOBUG LONDON, ZB1008

collection designed for

SERIES, 1043

With frames named after

size of 52mm. Four styles in

Made specifically for infants

those who need a frame

Designed for the tech-savvy,

exotic getaways—Fiji, Tahiti,

three colors each feature

and children to age 12, Zoo-

built based on their sizing

active man, the Traction

Makira, MaiKai and Kaina—

thin, high-density acetate

bug London’s latest styles

needs. Two acetate (General,

Series comprises four styles

styles mix softly tinted

fronts combined with

include playful patterns

Stealth) and four titanium

incorporating metal fronts

crystal and opaque, marbled

lightweight stainless steel

of polka dots, bumblebees

(B52, F4, Apache, Seawolf)

and wire core adjustable

acetate frames in colors

temples. 800.645.3710,

and gingham in pastel

models have longer temples

temple tips. A Flexon bridge

inspired by objects found

ESEyewear.com.

hues. Contrasting temple

and come in 58, 60 and 61

and TR-90 co-injected rubber

on a beach: Sea Shell, Blue

tips can be cut to fit and

eye sizes. 888.399.7742,

temples create durability,

Reef, Coconut, Sea Glass and

glued back onto the temple.

AlternativeEyes.com.

This Exces collection was

comfort and grip, and a dia-

Calico Shell. 212.675.5200,

Built-up silicone nosepads

mond-plated exterior temple

RobertMarc.com.

support underdeveloped

portrays an industrial design.

bridges in younger children.

800.645.1300, Marchon.com.

866.666.3662, MondotticaUSA.com.

64 April 2017

NEW April.indd 64

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I

I I

EYEWEAR

I

V

\

r

s yle sho n: Lo ell

See us at Vision Expo East Booth #2435 vivid y w

ru

.com

1.800.631.0188 inf

Untitled-7 1

3/13/17 12:13 PM

Eyewe ar &Fash ion N EW

OGI EYEWEAR,

NOUVEAU EYEWEAR,

BON VIVANT, AVRIL 7465

REALTREE GIRL, G304

DERIGO REM,

Handcrafted, double-lami-

From classic to contem-

CONVERSE, Q308

nated Italian acetate frames

Incorporating graphics,

porary, six fresh styles

come in four pearlescent

SAFILO GROUP,

made for the fashionable,

KENMARK EYEWEAR,

texture and color, six oph-

colors: Honey Gold, Parisian

OXYDO, O.No.1.1

outdoorsy female wearer

ZAC POSEN, HARROW

thalmic styles for men and

Purple, Cobalt Cabaret and

Made in Italy, four new

feature camouflage and

This full round, metal/zyl

women come in handmade

Opal Green. A round-shaped

Rxable styles in this spring/

semi-translucent acetate

style features a metal inlay

acetates, some mixed with

frame incorporates a deco-

summer collection have

frames. Each style is avail-

on the top rim and bridge.

stainless steel. Paying

rative metal hinge and the

round or square frames

able in two color options

Frames come in green ace-

homage to classic Converse

“Bon Vivant” emblem on the

mixed with 3D prints, ace-

that include green, purple

tate with green metal, brown

street style, the men’s Q308

temple tip. 888.560.1060,

tate and metal. The round

and burgundy. 800.292.4342,

acetate with chocolate met-

features a concrete-like

OgiEyewear.com.

O.No 1.1 style is framed by a

NouveauEyewear.com.

al and tortoise acetate with

treatment on the temples,

3D print structure combined

gold metal. 800.627.2898,

spring hinges and signature

with light metal details and

KenmarkEyewear.com.

logo. 800.423.3023,

matte laser sintered nylon.

DeRigo.US.

800.631.1188, Safilo.com.

66 April 2017

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Vision Care Technology

PHOTOCHROMICS: PAST, PRESENT AND FUTURE After Corning’s glass photochromics in 1962 and Transitions Optical’s plastic photochromics in 1991, today many materials and colors are available in the category.

By Ed De Gennaro, MEd, ABOM

II, Thin & Dark and Corning

lenses. Over the years, Transitions

technology and returned them to

Photochromic

Photochromic Filters.

Optical introduced other prod-

the caster. In this way, Transitions

lenses

have

become increasing popular in

While the public liked these

ucts that expanded the brand and

Optical developed an extensive

recent years. They help the eye

lenses, glass was falling out of

offered buyers choices, includ-

network of partners worldwide.

perform functions it does not

favor after the Food and Drug

ing photochromic availability in

Nearly every large lens caster

do particularly well. In doing so,

Administration required glass

lens materials such

in the U.S. and globally offers

they provide comfort and clar-

lenses to be impact resistant in

polycarbonate and high index.

ity to the wearer. Their many

1971. Within a few short years,

Transitions also ventured into

benefits, in conjunction with a

plastic was the lens material of

the prescription and plano sun-

THE PRESENT

plethora of photochromic lens

choice. In 1983, PPG developed

glasses market.

With such a head start on other

suppliers and products, and sig-

promising dyes and partnered

From the beginning of the

companies, consumer market-

nificant marketing efforts, have

with Essilor to form Transitions

company, Transitions Optical

ing that has created a recognized

helped fuel this popularity.

Optical. In 1991, they commer-

worked

brand, and with the support

cialized the first general pur-

distribution

making

from Essilor (now the sole owner

THE PAST

pose plastic photochromic lens-

Transitions products available

of Transitions Optical after

Corning Glass began experi-

es. Every few years, Transitions

through multiple lens casters.

acquiring PPG’s 51% stake in the

menting with photochromic

Optical released an update of

The arrangement was that the

company in 2014), the company

technology in the 1940s and

this general use photochromic,

lens caster would send its clear

is the leader in the photochromic

released its first lens in 1962

the current version of which is

lenses to Transitions Optical,

lens category. The brand now

named PhotoGray. The product

dubbed Transitions Signature VII

which added the photochromic

includes Transitions XTRActive,

partnership

model,

a lens that gets darker outside,

the first time an eyeglass wearer

almost clear inside, and darkens

could buy corrective lenses that

behind the windshield of a car;

adapted color density to the envi-

and Transitions Vantage, a polar-

ronment, darkening outside and

ized photochromic that offers

lightening inside. They didn’t

sharp vision in bright, outdoor

darken very quickly, and it took

glare. In addition, Transitions

a while for them to lighten, but it

Optical offers an array of sun

satisfied a lot of buyers. The suc-

lenses through various partners

cess of that product influenced

(see table on next page).

Over the last decade, more

PhotoSun

companies have entered the pho-

Brown,

tochromic lens space. (Other

PhotoGray Extra, PhotoBrown

available photochromic lenses are

Extra, PhotoSun II, PhotoGray

featured on the following pages.)

ing Gray,

PhotoBrown, PhotoSun

VCPN VisionCareProducts.com

DeGennaro_Photochromics.indd 69

I

a

Transitions brand lenses.

was a huge success because for

the launch of others, includ-

-1

with

as Trivex,

April 2017 69

3/13/17 10:06 AM

Vision Care Technology

OPHTHALMIC LENS COMPANIES THAT PARTNER WITH TRANSITIONS LENSES ESSILOR HOYA NIKON SEIKO SHAMIR SIGNET ARMORLITE

Company Product Description Bell Dragon ESS Klim Lazer Nike Nike Oakley SHOEI Younger Optics

Bell Transitions Face Shields Dragon Transitions Adaptive Goggles ESS Crossbow Photochromic Eyeshield Klim Transitions Face Shields Lumino Transitions Face Shields Nike Max Transitions Sunglasses Nike Transitions Adaptive Goggles Oakley Transitions sunglasses Transitions adaptive Face Shields Transitions Drivewear sun lenses

motorcycle helmet face shield snow goggle ballistic level eyewear shield Motorcycle helmet face shield motorcycle helmet face shield sports photochromic snow goggle sports photochromic motorcycle helmet face shield designed for driving

VISION EASE X-CEL YOUNGER ZEISS A Transitions Availability Chart can be found at TransitionsPRO.com

they are still made that way, as are

worldwide, and we’re dedicated

and how well the lenses adapt to

some plastic photochromic lenses.

to filling that need in association

light. To appeal to them, we could

with our partners.”

adjust the set of performances

THE FUTURE

John Ligas, senior scientific

to match the needs of younger

While The Vision Council lens

advisor for research and devel-

wearers. Color and choice may

shipment data indicates a grow-

opment for Transitions Optical,

also appeal to different wearers.”

This has been made possible by

ing photochromic sector, there

highlighted

Millennials

Photochromic properties will

companies discovering new ways

are several trends which will like-

are a key sector for Transitions

likely become part of an array of

to produce photochromic dyes

ly affect the future of photochro-

Optical. “We have good usage by

features future lenses will have.

as well as techniques for mak-

mic lenses. For one, Transitions

children, but when they become

Think of the lens of the future as

ing photochromic lenses. The

Optical is clearly focused on

teens and young adults, the usage

a composite of layers, each deliv-

chart below compares the tech-

growing the use of photochro-

drops. We’re working to better

ering a specific function, includ-

niques currently used to create

mic lenses worldwide. According

understand the needs of this 18

ing digital. vcpn

photochromic lenses. The most

to Catherine Rauscher, global

to 35 sector and develop the right

common is imbibing, used by

director for lens caster partners

products for them. We’ve found

Transitions. In-mass was used for

for Transitions Optical, “There is

that young wearers, for example,

the first glass photochromics, and

a huge need for photochromics

may care more about their look

how

Ed De Gennaro, MEd, ABOM,

I

is editor emeritus of First Vision Media Group.

Technique

Description

Product Example

in-mass

photochromic molecules are mixed throughout the lens material

Corning PhotoGray and PhotoBrown

imbibition

photochromic molecules migrated into the surface of the lens

Transitions Signature VII and Transitions XTRActive lenses in standard plastic

trans-bonding

applies proprietary surface treatments in a series of layers

Transitions Signature VII and Transitions XTRActive lenses in high index material and in polycarbonate

trans-polarizing

proprietary process that enables variable polarization

Transitions Vantage lenses

laminating

a photochromic film is embedded into the lens a few tenths of a mm below the front surface; similar to a polarizing film

VISION EASE LifeRx; Younger Optics Trivex/polycarbonate composite lens

surface coating

photochromic molecules are either spun onto the lens or the lens is dipped into them

some over-the-counter sunwear brands HOYA Sensity

matrix bonding

a 0.8mm matrix wafer layer of photochromic dye is chemically bonded to the front surface of the lens

Signet-Armorlite

70 April 2017

DeGennaro_Photochromics.indd 70

VisionCareProducts.com VCPN

3/13/17 10:06 AM

CHANGE IS GOOD™ Dark when you need them.

Clear when you don’t.

Forget about business as usual, it’s time for a change.

Are you still only offering one brand of light-reactive lenses? Now there’s a fresh alternative to shake things up. SunSync Light-Reactive Lenses quickly darken in sunlight and return to clear indoors, combining comfort, clarity, convenience, and confidence in one stylish package:

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• Ultra-fast reaction times • 100% UV protection • Targeted blue light filtration

• Exceptional indoor clarity • Deep outdoor colors • Greater temperature stability

sunsync® LIGHT-REACTIVE LENSES

Learn more at SunSyncLenses.com ©2017 Vision Service Plan. All rights reserved.

SunSync is a registered trademark, and “Change is Good” is a trademark of Plexus Optix, Inc.

Untitled-4 1

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VisionCareTechnology

OPTIONS IN PHOTOCHROMICS The light-reactive lenses category continues to expand, and the following are among those available from some major lens suppliers.

Carl Zeiss Vision PhotoFusion COLORS gray and brown DESIGNS/MATERIALS customized progressives, customized single vision, digital and office lenses: ZEISS—1.50 hard resin, 1.59 polycarbonate, 1.60 high index, 1.67 high index; synchrony—1.50 hard resin, 1.59 polycarbonate, 1.60 high index, 1.67 high index; semi-finished progressives: ZEISS—1.50 hard resin, 1.59 polycarbonate, 1.60 high index, 1.67 high index; synchrony—1.50 hard resin, 1.59 polycarbonate, 1.67 high index; semi-finished single vision and multifocal lenses: single vision aspheric—1.60 high index, 1.67 high index; single vision—1.50 hard resin; flat-top 28—1.50 hard resin; flat-top 35—1.50 hard resin; ftt 7x28—1.50 hard resin.

Carl Zeiss Vision, Inc. 800.358.8258 • Zeiss.com/Lenses Customer.Service@Zeiss.com

HOYA Sensity COLORS silver gray, bronze brown, emerald green DESIGNS/MATERIALS HOYA: iD MyStyle and aspheric single vision—1.50 plastic, 1.53 Phoenix, 1.60 Hi-Index, 1.67 Ultra Hi-Index; iD InStyle—1.53 Phoenix, 1.60 Hi-Index, 1.67 Ultra Hi-Index; iD single vision—1.60 Hi-Index, 1.67 Ultra Hi-Index; iD LifeStyle 2, HOYALUX Array/W, single vision iQ, Sync BKS, Tact BKS, single vision—1.50 plastic, 1.53 Phoenix, 1.59 polycarbonate, 1.60 Hi-Index, 1.67 Ultra Hi-Index. Seiko: Superior, Surmount/Ws, Supernal, Supercede II, Succeed/Ws, Superior SV—1.50 plastic, 1.53 Phoenix, 1.59 polycarbonate, 1.67 Ultra Hi-Index.

Seiko Optical Products of America, Inc. 800.235.5367 • SeikoEyewear.com

72 April 2017

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11

VisionCareTechnology

Signet Armorlite PhotoViews COLORS gray, brown (except trifocal 7x28, which is only available in gray) DESIGNS/MATERIALS Digital Uncut in KODAK Unique and Unique HD Progressives, KODAK Precise and Precise Short Digital Progressive, KODAK Precise PB and Precise Short PB Progressive, DirecTek and DirecTek Short Progressive, Navigator FBS and Navigator Short FBS Progressive, Crossbows Custom V Progressive, Crossbows Custom U Progressive, Crossbows Basic Progressive, Crossbows Junior Progressive, KODAK Digital Single Vision and Crossbows Custom SV, all in standard resin and polycarbonate. Semi-Finished lens blanks and stock lenses in KODAK Precise Progressive, KODAK Precise Short Progressive, Navigator Progressive, Navigator Short Progressive, single vision, flat-top 28, trifocal 7x28 and finished single vision all in standard resin and polycarbonate.

Signet Armorlite, Inc. 800.759.0075 • SignetArmorlite.com MarketingLiterature@SignetArmorlite.com

VISION EASE LifeRx and ChangeRx COLORS gray, brown DESIGNS/MATERIALS LifeRx: finished single vision, finished single vision Vivid AR, aspheric semi-finished single vision, semi-finished single vision, D28 bifocal, D35 bifocal, 7x28 trifocal, Outlook progressive, Novel progressive, Novella progressive, Everywhere digital progressive, Everywhere + digital progressive, Sportwrap single vision digital, Sportwrap backside PAL digital progressive all in polycarbonate. ChangeRx: semi-finished single vision coated/uncoated, finished single vision coated, finished single vision Vivid AR, Novel coated, Novella coated, D28 coated all in plastic. VISION EASE: semi-finished single vision, D28 bifocal, D35 bifocal, 7x28 trifocal, Novel progressive decentered all available in polycarbonate and only in gray.

Vision Ease 800.328-3449 • VisionEase.com • Info@VisionEase.com

VSP SunSync COLORS gray and brown DESIGNS/MATERIALS progressives: UNITY PLx—CR-39, polycarbonate, Trivex, 1.67; UNITY PLx Mobile—CR-39, polycarbonate, Trivex, 1.60, 1.67; UNITY PLxtra— CR-39, polycarbonate, Trivex, 1.67, UNITY PLxtra Mobile—CR-39, polycarbonate, Trivex, 1.60, 1.67; UNITY PLxtreme—CR-39, polycarbonate, Trivex, 1.67; UNITY PLxpression—CR-39, polycarbonate, Trivex, 1.60, 1.67; computer vision: UNITY CVxpression—CR-39, polycarbonate, Trivex, 1.60. 1.67; single vision: standard— CR-39, polycarbonate, Trivex, 1.67; UNITY SVx—CR-39, polycarbonate, Trivex, 1.67; UNITY SVxtra—CR-39, polycarbonate, Trivex, 1.67; UNITY SVxtreme—CR-39, polycarbonate, Trivex, 1.67; flat top 28: standard—CR-39, polycarbonate; finished single vision: standard—CR-39, polycarbonate.

VSP SunSyncLenses.com • SunSync@VSP.com VCPN VisionCareProducts.com

Sailer_Photochromics.indd 73

April 2017 73

3/13/17 10:05 AM

11

Vision Care Technology

A Macro View of Microfiber

BY JAIMEE PALKOVICZ APPROPRIATELY ACCOMPANYING EVERY PAIR OF EYEWEAR DISPENSED, MICROFIBER CLOTHS CAN BE EVERYTHING FROM A NICE GESTURE TO AN ARTISTIC STATEMENT TO A MARKETING TECHNIQUE. THEY CAN ALSO BE USE TO CLEAN A MULTITUDE OF OTHER SURFACES SUCH AS SMARTPHONE, COMPUTER AND TELEVISION SCREENS. WITH YOUR LOGO OR PROMOTIONAL COPY ON THAT CLEANING CLOTH, EVERY TIME IT’S TAKEN OUT THE USER IS REMINDED OF YOUR PRACTICE. THIS IS ONE PRODUCT THAT SHOULD BE GIVEN AWAY FOR FREE WITH EVERY PAIR OF GLASSES YOU SELL. MANY COMPANIES OFFER CUSTOMIZED MICROFIBER CLEANING CLOTHS. HERE ARE SOME: , ,

,

2 Practical Systems, Inc. (PSI) 800.237.8154 • LookToPSI.com Info@LookToPSI.com

I

,

,

4 OptiSource International 800.678.4768 • 1-800-OptiSource.com • Info@1-800-OptiSource.com

1 Identity-Links, Inc. 888.282.9507 Identity-Links.com

3 Hilco Vision 800.955.6544 • Hilco.com Requests@Hilco.com

1

IDENTITY-LINKS, INC.

4

OPTISOURCE INTERNATIONAL

tion of microfibers and knit con-

lenses and frames. It removes dust,

Identity-Links’ highest quality mi-

struction that allow for dust, oil and

dirt, grime and fingerprints from

crofiber cleaning cloth is the Pre-

water pickup with minimal lint left

eyeglasses, computer screens, cell

mium Ultra Opper Fiber cloth.

behind. These microfiber cleaning

phones, mirrors and more without

thread count. Heavyweight, resilient

Because your company logo can

cloths can be used dry or damp,

streaking.

and smooth, these premium micro-

be added, these cleaning cloths can

with or without cleaning chemicals

also be used for marketing purpos-

on a variety of surfaces, including

es. These cloths can be even more

plastic and glass lenses. They are

personalized with an optional vi-

washable and reusable. PSI also

nyl pouch that is the size of a business card. Each cloth can be folded

3

OptiSource supplies its customers with microfiber cloths with a high

fiber cloths are silky to the touch, HILCO VISION

and they clean well even without

Hilco Vision provides its accounts

having to use a spray cleaner. These

with microfiber cleaning cloths that

microfiber cleaning cloths are safe

private labels microfiber cleaning

are ideal for all types of lenses, coat-

on all anti-reflective (AR) coatings,

cloths that are absorbent, washable

ings and screens. Hilco’s high-end

all lenses and even on screens and

with the bottom right side imprint

and lint free. These cloths come in

Korean Classic microfiber cloth is

computer monitors. They are pack-

showing through the vinyl pouch,

a variety of material and ink colors.

comprised of polyester and nylon

aged 100 cloths in one color per bag.

into which your business card can

PSI recommends its Simply Clean

and is backed by major coating labs.

Available colors include burgundy,

be added for further promotion.

Lens Cleaner for use with each of

The cloths come in an array of

navy blue, green, black and gold,

its cloths. The Simply Clean Lens

colors and can be customized, per-

and custom imprinting is available.

2

PRACTICAL SYSTEMS, INC.

Cleaner can also be private labeled.

fect for marketing your practice.

Practical Systems, Inc. (PSI) sells

Simply Clean polishes all lens ma-

Minimum imprint order quantity

3M High Performance Lens Cloths

terials with or without AR and is

is 100 pieces, and set-up charges

designed with a unique combina-

appropriate for the final cleaning of

may apply.

74 April 2017

Palkowitz_Microfiber.indd 74

\

Jaimee Palkovicz is marketing coordinator of i-see Optical Lab in Blackwood, NJ. VisionCareProducts.com VCPN

3/13/17 10:40 AM

_

I

1-

-

~

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FOSTER GRANl: 2/16/17 7:31 2/17/17 8:10 PM AM

1I_

VisionCare Te ch nolog y P hotoC linic

THE SHOOTOUT MULTI-REPAIR TOOL This photo clinic demonstrates replacing a hinge screw using this handheld device, which also enables ECPs to flare a screw end to secure it, punch out eyewire screws, put a screwdriver slot into a screw head and so much more.

Originally designed to replace a

the Shootout tool itself along

focuses on just one task, punching

screws, flare the end of a screw to

larger, table-mounted staking set,

with a variety of different points

out a hinge screw, the Shootout

secure it into place, and it can even

the Shootout Multi-Repair Tool

and anvils to accomplish a wide

Multi-Repair Tool is capable of

put a screwdriver slot into a screw

enables eyecare professionals to

range of different repair tasks.

completing a wide range of other

head that has been completely

bring the frame they are working

Rivets in gold, silver and gunmet-

repairs. Using different config-

degraded so you can use a screw-

on and the handheld tool closer

al are optional and can be used

urations of the other points and

driver to get that screw out and not

for replacing a hinge screw.

anvils that come with the tool, the

have to punch out the screw. Here’s

Shootout can punch out eyewire

how to punch out a hinge screw:

for easier manipulation.

The kit comes complete with

While the following photo clinic

PUNCHING OUT A HINGE SCREW

1

2

3

This is the Shootout set up for punching out a hinge

The anvils are different sizes relative to the inside

The inside diameter of the hollow anvil is where the

screw with the hinge punch on the top and one of

diameter of the hollow anvil.

head of the screw will go after it is punched out.

three different sizes of anvils on the bottom.

4

5

6

You want to match up the diameter of the anvil

Center the pin and the barrel over the anvil and at

Then you are done, the screw has been removed,

with the diameter of the barrel so the barrel is sup-

the end of the punchpoint, and then make a gentle

and the temple has been disconnected from the

ported securely all the way around.

squeeze.

hinge.

WHERE TO FIND IT: Western Optical Supply, Inc. 800.423.3294 • WesternOptical.com • Orders@WesternOptical.com 76 April 2017

Sailer_PhotoClinic_Apr17.indd 76

VisionCareProducts.com VCPN

3/13/17 10:01 AM

II

Now You Can Become an Authorized ZEISS Custom Plano Sunglass Store!

Trusted optical supplier Dynamic Labs and lens experts ZEISS Sunlens have partnered to offer an exclusive group of optical shops an extraordinary business opportunity. Now you can make available to your consumers a one-of-a-kind premium plano sunlens custom design, upgrade and replacement service.

By joining this program, you can: • Access a a large inventory of ZEISS premium plano sunlenses • Create an additional and unique revenue stream • Offer a new and exclusive service to your consumers.

For additional details, or to register for this select program, contact your Dynamic Labs representative by calling 1-888-339-6264 or visiting: www.dynamiclabs.net/z-program/

30 Haynes Court, Ronkonkoma, NY 11779 • Toll Free: 1.888.339.6264 • www.dynamiclabs.net

Untitled-4 1

2/17/17 7:00 PM

VisionCareTechnologyNEW

BLUTECH ULTRA POLYCARBONATE LENS Available in plano and prescription, BluTech’s Ultra polycarbonate “near-clear” lenses filter harmful blue light in the 459nm to 282nm

SUPER OPTICAL’S

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Blocking more than 95% of the

QM-X3 EDGER

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that is associated with possibly

With high speed linear axis drives

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are best for children and adults

causing macular degeneration

and a new mechanical design for

an optional vacuum, the QM-X3 is

who spend more than three hours

and eyestrain, BlueShield lenses

improved motion stability, cutting

available with a disposable bag

per day on a digital device, contact

from Super Optical also block more

accuracy and tolerance, the QM-X3

to collect lens debris from the

lens wearers, adults with a family

than 85% of generally harmful

is able to process shapes such

chamber for environmentally safe

history of macular problems and

blue light and less than 2% of the

as partially shelved lenses and is

disposal. A remote diagnostics

patients after undergoing LASIK or

range associated with maintaining

available with optional variable

function enables software updates

cataract procedures, according to

circadian rhythm. Using BlueShield

drilling. The edger features a

and access to resolve technical

BluTech. 800.258.5902,

in conjunction with FastGrind

dual-diamond blade design and a

issues. 800.866.5640,

BluTechLenses.com.

eliminates the need to stock

high torque spindle drive capable

NationalOptronics.com.

many different lenses to cover the entire FastGrind range: -9.00D to +8.00D sphere and up to 3 cylinder.

800.543.7378, SuperOptical.com.

78 April 2017

VCT NEW.indd 78

VisionCareProducts.com VCPN

3/13/17 10:00 AM

VisionCareTechnologyNEW

US OPTICAL DRIVE HD LENS This free-form progressive lens comes with both default and options to

UPGRADED EDGER TOOLS FROM PSI

add personalized measurement parameters. A wide, clear area for distance

PSI, the exclusive distributor for Diateq Labs, has redesigned its combination,

vision adjusts power distribution for driving tasks, while the lens’s design

roughing and drilling tools for MEI edgers with stronger materials, extending

places mirrors in astigmatism-free zones. The Drive HD Lens is available in

the life of the tools. Metal alloy in combination tools reduces vibration, which

plastic, polycarbonate, Trivex and high-index (1.60, 1.67 and 1.74) material.

also improves lens edge finish. A high-performance, diamond-coated carbide

BluTech and Blue Clear lenses are also available in mid-index ranges. Crizal AR

in roughing tools keeps tool edges sharp, and redesigned drill bits that can

(Prevencia), Digital AR or ZEISS Duravision can be added to reduce night glare.

handle increased side loads alleviate clogging from polycarbonate swarf.

800.445.2773, USOptical.com.

800.237.8154, LookToPSI.com.

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April 2017 79

3/13/17 10:00 AM

Busi ness S o l u t i o n s

AT S

2016·01·01

2016-12·31

LastYear

Revenue

enue per Refraction

300k

400

200k

1000

MAKING DATA MATTER 200

100k

500

a Gross Production

S2,347.549.00

5664% 0

a Gross Production

5462 51

07% 0

a Gross Production

S661.10

-643% 0

•

S1.851.883 00

4286% 0

a Adjusted

5462 51

0.7%0

•

S521.51

-71.7% 0

Adjusted Production

Payments

Production

Adjusted Production

Key Performance Indicator dashboards bridge the gap between data collection and practice management.

6365% 0

S1,810.782.00

means of software measurements

Frame Capture Rate

Bottom Line

By Mark Clark, ABOC

403% 0

5452 24

Payments

S2 9'1900 As the dust settles from electronic GMss Charges requires four basic steps pertain71

Applied vs. Adjusted THE EDGE

S509.94

Payments

Capture Rate

Patient Count ables and preferences, allowing the

The EDGE tracking and bench-

data geeks to pinpoint opportuni-

health record integration and

ing to data: collection, reporting,

marking software by GPN gath-

ties. In the 2017 release, data filters

digital compliance, offices often

analysis and application.

ers and presents relational in-

are streamlined and simplified to

management

formation as it pertains to both

support easier and quicker learn-

collection and compliance as their

software versions focused primar-

the clinic and optical. It provides

ing outcomes, and the program

sole software goals. While all soft-

ily on data collection and offered

data points such as CPT tracking,

continues to support advanced

ware platforms may collect data

minimal data reporting. Despite

doctor and staff net production

users the line of sight they need by

and potentially save a little paper,

claiming the name “practice man-

filtered by product, service or fee

drilling down further. The update

some users may ask, “Is the soft-

agement,” they largely managed

and by any date range, insurance

also accommodates multi-loca-

ware truly living up to the name of

data instead of the practice. Per-

or vision plan. With its new in-

tion practices for both corporate

a practice management software?”

haps, in the near future, we will see

terface, EDGE provides intuitive

office and field use. One data filter

Clearly, there is a large gap to be

single software programs covering

and actionable information in

I appreciated was the “zero-dollar

bridged between data collection

all of the four data steps and even-

the form of “lost revenue oppor-

frame sale” tracking. This tracks

and making management deci-

tually automating our practices. In

tunities.” Focusing on the true net

frames that are considered “cov-

sions using that information.

begin to reach beyond mere data

Early

practice

the meantime, the current gap be-

revenue per exam by both opti-

ered” on the vision care plan. Typ-

Buried deep in computer code

tween data collection and applica-

cal and clinic, the EDGE displays

ically, these frames are the lowest

and SQL databases lies the infor-

tion has given rise to “third party

capture rates, sales by brand, exam

margin frames sold in a practice

mation to manage and improve

software” applications that run

totals and types, and spectacle and

due to the reimbursement sched-

the practice. After all, many would

parallel to or on top of the current

contact lens specifics that take the

ules in place.

like some financial gain in ex-

practice management software.

burden out of knowing what is

change for this new burden of data

These programs are often referred

happening and why.

entry and software expense. Po-

to as Key Performance Indicator

tentially improving the practice by

(KPI) Dashboards.

Revenue per Patient

The EDGE allows seamless HIPAA-compliant

collaborative

In addition, The EDGE provides

integration with OfficeMate, Rev-

filters that can assess many vari-

olutionEHR, Foxfire, Compulink, Crystal PM, MyVision Express

Glimpse uses a program called Verifeye, which helps to “clean” the data before it appears in the dashboard.

Revenue

-sos%C

and MaximEyes. In addition, The EDGE is the only certified inte-

Revenue per Refraction

grated partner for Eyefinity PM and Acuity Logic. All integrations provide automated secure nightly data mining that produce freshly a GrossP n xluction

$2,347 ,549 .00

5664%0

a G.-o&5Ptoductioo

$462.51

a Aqusted Pn ,O.>dion

$ 1,851 ,883 .00

428.6% 0

a AdjustedProdoction

$462.51

$ 1,810 ,782.00

636.5 % 0

Payments

Bottom line

Frame Capture Rate

Gross Oi arges

ONO

a GrossProdudion

$66 1.10

-M3% 0

ONO

- ~sledP

$ 521.51

-71.

7% 0

40 .3'4 o

rncLclion

-606 % 0

Pa"jnWUS

Applied vs. Adjusted Capture Rate $2,489 ,319 .00

4,004

424.8% 0

Refraction Count

-til .3'11,0

80 April 2017

PM Systems.indd 80

$1 ,851 ,883.00

39.J' "'o

3,551

Benchmarking

method:

The

data benchmarking of The EDGE

i\4J slmentPct A4J sledProdudion

ing as well as weekly and monthly “Snapshot” emails.

Patient Count

$-141,77 1.00

updated dashboards every morn-

1768.9% 0

is internal, measuring the practice against itself as well as the VisionCareProducts.com VCPN

3/13/17 9:48 AM

-- -----

Read more about another KPI dashboard and learn their limits in the online version at VisionCareProductNews.com

each KPI in the dashboard and that the employees are the backbone of the practice. For this reason, Backbone has a training tab, a

0 0 0

timeclock tab, a staff performance tab and a task tracking system.

One of the greatest challenges created by offices implementing practice management software and attempting to be paperless is a failproof way to track tasks.

Also, while most KPI dashboards focus on removing subjective decision making in practice management, Backbone expands this The EDGE software by GPN provides data points such as CPT tracking, doctor and staff net production filtered by product, service or fee and by any date range, insurance or vision plan.

focus to the HR aspects of the business. This software truly is an HR suite integrated into a KPI

top 10% nationally. It measures

a program called Verifeye. This

Benchmarking method: The

dashboard. The employee perfor-

potential lost revenue based on

program helps to normalize and

data benchmarking of Glimpse

mance tab allows both the em-

internal statistics of the practice

“clean” the data before it appears in

offers users a unique opportunity

ployee and management to track

such as capture rate, sales without

the dashboard. As a result, the user

to compare their KPIs with other

success. Management then ceases

a frame, patient own frames and

can feel a sense of confidence with

Glimpse users. Glimpse also allows

to be subjective, and tasks no lon-

true net sales.

the data in the dashboard when

anonymous peer data to be sorted

ger fall through the cracks. The

making decisions.

and chosen by several practice fea-

data itself begins to manage the

tures including size and region.

workforce. Although data must

Glimpse

Another increasingly popular

Glimpse also offers seamless in-

concept is gamification by creat-

tegration with RevolutionEHR,

ing friendly office competition.

Backbone

this may potentially play a role in

Compulink, Eyefinity OfficeMate,

Glimpse encourages gamification

Backbone offers users very cus-

keeping KPI at the forefront of

CrystalPM, Active EHR and

by updating users on their indi-

tomizable KPI reporting, but data

the team’s mind.

MyVision Express, but what sets

vidual scores, which is created

mining is not yet automated with

Benchmarking method: While

Glimpse apart is its focus on accu-

through targeted metrics chosen

the practice management software.

the benchmarking with Backbone

racy. The reality of practice man-

by the office. Offices may create

This may not be an issue to prac-

is internal, it is fully customizable.

agement software utilization is that

their own uses for the scores gen-

tices using software not supported

It allows the user to set goals and

nearly every office uses its practice

erated. Glimpse dashboards are

by the dashboards currently on the

forecasts for performance indica-

management software differently.

intuitive and are able to accommo-

market. While Backbone may not

tors of their choice and then mon-

The customizable nature of some

date multi-location practices in

yet integrate automatically, it is a

itor the progress with charts that

practice management systems also

the same summary. Beyond daily

very robust program with strong

are visually easy to comprehend.

means that data may be in different

reports, users are also updated

human resource management and

parts of the database from practice

with monthly SWOT (Strengths,

task management features. Back-

Mark Clark, ABOC, is founder

to practice. Realizing this difficul-

Weaknesses, Opportunities and

bone developers recognize that

of iProfit Group, a health care

ty, the developers of Glimpse use

Threats) reports.

human transactions are behind

investment consulting firm.

be manually entered periodically,

WHERE TO FIND IT: Backbone 801.693.1016 • BackbonePro.com // Glimpse 904.503.9616, ext 1 | GlimpseLive.com // GPN 631.626.9783 | GatewayPN.com VisionCareProducts.com VCPN

PM Systems.indd 81

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11

S o c i a l Me di a A dvis or

How to Use Social Media For Customer Service Samantha Toth

TAKE ACTION

LISTEN TO FEEDBACK

encourage patients to engage with

Great customer service doesn’t

Gathering patient feedback is a

specific topics you designate.

just mean responding quickly and

great way to discover new oppor-

A great customer service pres-

As more and more people turn to

professionally to negative reviews.

tunities for practice improve-

ence on your social media pages

social media for knowledge about

While a bad review needs your

ments. Are patients complaining

doesn’t just build patient satisfac-

a business or product, the oppor-

attention, general queries from

that office hours are not flexible

tion—it builds an online commu-

tunity to provide great customer

patients should be addressed as

enough to fit their schedules?

nity of loyal followers. Moreover,

service increases dramatically.

well. One of the best ways to boost

Consider being open for a few

those followers can help spread

Not only do users expect brands

your practice’s credibility with

hours one Saturday a month or

positive feedback about your

to be actively involved (and rel-

customer service is to answer

extending hours one day a week.

practice. You will also help boost

atively fast) in customer service

questions, comments, or con-

Increase your ability to gain

your brand awareness and create a

support, but they expect them to

cerns— whether good or bad—

patient feedback by posting a

social media presence that is both

be engaged in a very specific way.

promptly, professionally, and

poll on your Facebook page and

credible and trustworthy.

Learn how to fill this important

with a move toward resolution.

role for your patients.

Listen carefully and answer truthfully, and your patients will appre-

CREATE A STRATEGIC PLAN

ciate the effort you put forth.

Samantha Toth is the resident marketing rockstar for Innereactive Media, a full-service marketing company specializing in the optical industry, in Grand Rapids, MI.

According to the Harvard Business Review, customers who have had a “positive” social media interaction are three times as likely to recommend a business. Additionally, companies with “great” customer service strategy for their social media channels see a 92% customer retention rate (Aberdeen Group).

Follow these two majorsteps to get into a great, positive ranking: 1. Define how to respond to crisis scenarios, including creating a list of common questions or comments patients may have, and create a list of answers to them.

2. Train staff on how to respond to reviews or comments, but consider electing a single staff person to handle a majority of the communication.

82 April 2017

Social Media_April.indd 82

VisionCareProducts.com VCPN

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11

_

I

1-

-

~

c=&........1--............

=- -

~

=-

Strengthin Numbers

and

Theseincrediblenumberstell the story!

ThinkAboutYourEyesis motivatingcurrentpatientsto get eyeexams moreregularly,and drivingnewpatientsto get their first annualeyeexam.

Thisallowsyouto detectvisionissuesmorequicklyand prescribepropertreatment.

thinkabout you reyes :com ÂŽ2017All rightsreserved.ThinkAboutYourEyesÂŽis a public awarenesscampaignfocusedon educatingconsumerson the importanceof vision

57-0536-TAYE-VCPN-April-Ad.indd Untitled-4 1 1

3/13/17 3/13/17 11:26 9:02 AM

1I_

Announcing a year-long series of continuing education dinner meetings brought to you by First Vision Media Group, Inc. in conjunction with Quantum Optical

FIRST VISION FACE-TO-FACE 12 Total Meetings Scheduled for 2017 CE Credits for both Opticians and Optometrists

Attendance is Free (Limited Seating) and Includes Dinner Supported by Many of the Industry’s Leading Suppliers

OFFERING THREE EDUCATIONAL TRACKS REVELANT TO TODAY’S VISION CARE PROFESSIONALS:

• Gearing Your Practice to Sun, Sport and Safety (4 total meetings nationwide) • Millennials vs. Baby Boomers—Serving These Unique Patients (4 total meetings nationwide)

• Mapping Out a Blue Light Game Plan (4 total meetings nationwide) All educational content developed and presented by Michael Della Pesca, ABOM, of Quantum Optical and a select group of leading lecturers

Attendance is free...Seating is limited For dates, cities and registration information go to: www.FaceToFaceCE.com

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FirstVisionMediaGroupINC

FTF_House_Ad_Apr17.indd 1

3/13/17 11:10 AM

ABO

DIGITAL DISPENSING TO THE

GENERATIONS

COURSE DESCRIPTION: Millennials are the ‘electronic’ generation in that they have always had computers and smart devices as part of their daily lifestyles. The use of digital devices has amplified their need for lenses to relax accommodation, resulting in various symptoms of eye fatigue. Additionally, members of the senior population have specific visual needs as their eyes age. Digital designs are more precise, and the addition of anti-reflective coating provides the clearest result for the aging eye. This course will focus on the patterns and behaviors of the different generations and their specific visual needs. The course will finish with discussing digital optical solutions for each generation, including tips for dispensing to the various groups.

Course STWQO646-2 – 1 hour, Technical, Level II – ISSUE DATE: April 1, 2017 – EXPIRATION DATE: March 31, 2018 First Vision Media Group has partnered with Quantum Optical to provide a Knowledge Bank of free online CE. Use the coupon code KB-FVMGSHA to take this course online Free at quantumoptical.com/vcpn and follow the directions on the site. You can also print / mail / fax by following the directions on the test page at the end of the printed CE. This course has been approved for one hour of Technical, Level II continuing education credit by the American Board of Opticianry.

VCPN VisionCareProducts.com

ABO CE Millennials.indd 85

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By Pam Benson-Gibson and Laurie Pierce pie style of life. Wow! The memo-

were seen as this country’s most

ries of World War II are not preva-

selfish phase. By 1990, they out-

lent with this generation. They

numbered the Boomer’s by 10

started the “consciousness revolu-

million. Their younger years

or the first time in history,

Then the Silent Generation was

tion.” Television had a definitive

experienced many disquieting

we have six generations liv-

born. They arrived between 1925

impact on this generation. They

events, such as the moon landing,

F

ing at the same time. Cer-

and 1945. They were born during

were very interested in values and

urban rioting and a sudden leap

tainly there have been some fami-

the Great Depression and were

carried through with the Civil

in divorce rates. In their more for-

lies with five generations and even

too young to fight in World War

Rights and Women’s Liberation

mative teenage years, the Water-

rarely, six, but today’s overall pop-

II. The Silent Generation were

Movements. Vietnam sparked an

gate trials ended and cars waited

ulation is comprised of six func-

leaders in the Civil Rights move-

uprising of war protests which

in line for gas. The evening news

tioning generations. Each of these

ment. The system interests them

also led to the tragedy at Kent

was filled with angry Iranian

generations has a different life

more than individual initiatives.

State.

mobs cursing Americans. They

perspective. Their challenges and

This is a generation of presiden-

They lived during the affluent

are the true “children of the ‘60s.”

the world events they experience

tial advisors but not presidents.

‘80s. This generation has seen a

This generation saw the highest

shape their outlook and approach

They are also nicknamed the gen-

worsening impact in every cate-

high school senior drug and alco-

to life, which is instrumental in

eration in-between. They were

gory of social structures–drunk

hol abuse. Parents were self-im-

shaping their purchasing habits

preceded by the G.I. Generation,

driving, suicide, children out-of-

mersed and households were col-

and expectations.

with its strong sense of go out and

Our eldest generation is the G.I.

do, and they were followed by the

Generation. They were born

Baby Boomers with a non-con-

between 1900 and 1924. This gen-

formist approach to life. This is a

eration was dubbed by Tom Bro-

relatively small generation, which

kaw as “The Greatest Generation.”

means the competition for jobs

They were incredibly hard work-

was not as common as during

ers, sacrificed a good deal and

both the G.I. Generation and

accomplished a lot. This genera-

Baby Boomers.

“Gen X is the first generation for whom the global reach of technology began to allow a significant number of individuals to share experiences across national boundaries in many (but by no means all) parts of the world.”

— Tammy Erickson, Harvard Business Review

tion survived the Great Depres-

Then came the Baby-Boomers,

wedlock and crime rates. This was

lapsing. They were the “latchkey”

sion. They defeated “evil” in

those born between 1945 and

a primary factor in this genera-

kids and for the most part raised

World War II and went on to tack-

1964. This generation is appropri-

tion’s move from drugs to religion.

themselves. As students, they

le and win the Cold War. The

ately named as there were more

They will purchase non-fat,

showed more aptitude in negoti-

radio, airplane, household appli-

babies born in 1946 than ever

non-caffeine and other “non”

ating skills, consumer awareness,

ances and automobiles came from

before, 3.4 million! That boom

identified products. They now

adult interactions and an ability to

the G.I. Generation. This was the

continued for almost two decades.

comprise the “middle-age” por-

remain independent of parents

generation that sent a man into

By the end of 1964, Baby Boomers

tion of society.

and/or authority. This is due to

space followed by the incredible

made up almost 40% of the popu-

The subsequent years from

the high divorce rate and the fact

walk on the moon. They were

lation. They are considered to be

1965 to 1979 belong to Genera-

that both parents usually worked.

highly organized and believed in

idealists. They have seen every-

tion X, brought up on television,

They are streetwise, and they

public harmony. The “can-do”

thing from a “Mayberry” culture

Atari 2600 and personal comput-

know how to win. They are volun-

motto was given to their progres-

to a free-love spirit, drifting from

ers. This generation was raised in

teer driven and the most philan-

sive desire to improve.

a bran-eating philosophy to a yup-

the 1970s and 1980s, years that

thropic of the generations.

86 April 2017

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Millennials refer to the genera-

of causes and/or injustices. They

of a diopter accuracy. The digital

tomized compensation to person-

tion born between 1980 and the

are bombarded with graphic and

machines were not only more pre-

alize the prescriptions. Others

early 2000s. They are also referred

unfiltered imagery. Zs have a con-

cise, but lenses could be produced

utilize a dual approach by putting

to as Generation Y (due to the fact

stant flow of news, wars, econom-

faster with fewer steps. This pro-

all or part of the design on the

that they follow X). They also

ic information, climate change

duction method was also the gate-

front and finish the backside with

earned the nicknames of “Peter

and entertainment. Reality shows

way for free-form becoming a

either just the digital surfacing or

Pan” and “Boomerang” Genera-

comprise a great deal of their

major player in the optical mar-

additional calculations to manage

tion. There is a propensity of some

entertainment. Zs prefer apps and

ket, offering designs created to

the design’s unwanted distortions

in this generation to move back in

websites for information, howev-

meet specific needs more accu-

on the backside. There are also

with their parents, possibly due to

er, they still like the

economic constraints and a grow-

personal service of

ing tendency to delay some of the

buying in stores.

Figure 1 shows a lens after the power has been applied by conventional surfacing technology. The concentric rings will be made clear following fining and polishing steps.

typical adult rites of passage such

After reviewing

as marriage and starting a career.

the events, social

They make up about 28% of the

structure and econ-

population in the U.S. or around

omy of these gener-

80 million Americans. This gen-

ations, we can then

eration is likely to return to more

evaluate the impact

traditional family values and

on their philoso-

more disciplined child-rearing

phy regarding life,

techniques. Millennials were born

money, family and

to parents who really wanted

consumerism,

them and planned for them. This

what influences the makeup of the

rately. Prescription lenses could

dual designs that add customized

generation has a desire to enjoy a

people born during these genera-

be personalized for the patient

features to account for personal

work-to-live rather than live-to-

tions.

with their specific powers and

measurements. Digital surfacing

Figure 2 shows a lens after the power has been applied with digital surfacing technology. The lens is almost to a usable state and just needs to be lightly polished in the next step to produce a clear lens.

How does this information

frame choice considered during

has enabled many types of sophis-

Generation Z are those born in

translate into selling visual solu-

the manufacturing process. It

ticated technologies to be added

the late 1990s to the present. The

tions to these generations? Each

truly is a new world for the eye-

to single vision and progressive

exact starting point for this gen-

generation has a definite need for

wear industry.

lens designs. This surfacing and

eration (as for most) can be a bit

the best vision, and with new

flexible. This group is the bene-

technologies, it can be provided.

work mindset.

This production methodology

design technology also created

has enabled lens design compa-

new areas of design. Performance

factor of being a generation that

Digital surfacing has provided

nies to provide more sophisticat-

eyewear that matches extreme

has always had the internet. Zs are

a more exact method of generat-

ed, more accurate, more wearable

activities to lens design as well as

connected to a seamless cloud-

ing powers and designs for visual

designs than ever. There are still

occupational/small environment

based world. This is their primary

purposes. Prior to digital surfac-

many variations in the digital sur-

lens designs have made a definite

communication source for social,

ing, prescriptions were produced

facing lens world. There are

impact in the market as well.

data and entertainment. This is

within 1/6 of a diopter of accura-

designs that start with a single-

Everyday designs have been

their first line of connectivity to

cy. The results were good. Then

vision semi-finished lens, putting

altered to acclimate to how our

the world. They want immediate

digital surfacing became an

the entire design on the backside.

eyes are used today with the

access and response. Social media

option for a more exact prescrip-

These designs can be non-com-

extreme presence of handheld

is playing a huge role in their view

tion, producing at a level of 1/100

pensated, compensated, or cus-

digital devices and computers.

VCPN VisionCareProducts.com

ABO CE Millennials.indd 87

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How do these technologies

frames, ordering contact refills,

other end of our intended com-

than in the past. We are asking

address the visual needs of each

and most importantly, refreshing

munication. We have addressed

young students to focus at near

generation? The two youngest

information about your office and

the additional changes we can

distance, which can cause eye

generations are the future for

dispensary on a regular basis to

make to appeal to our future mar-

fatigue and strain. It is very com-

eyecare professionals. They are

keep the appearance looking

ket, so the next step is to meet

mon for young children to have

both extremely savvy when it

updated. The more interactive

those specific visual needs.

mild hyperopia (farsightedness).

comes to the internet and

you can make it the better. Text

It is important to note that there

With the introduction of digital

researching products. Their loyal-

reminders and notifications will

is a connection between digital

devices in the schools, children

ties have not been acquired, so

serve these two generations well.

devices and digital surfacing.

are being asked to focus at near for

The biggest difference in the

After flip-phones, smartphones

longer periods of time. This can

There is a life cycle for lens dis-

dispensary will be in frames and

improved on the camera. It was a

lead to eye fatigue for youngsters,

pensing. From children through

lenses. It is important to keep in

key feature that made the phone

which can go untreated without

retirement, we can provide better

mind your demographics when

more indispensable. Having a

regular eye exams. A lens designed

quality

for

reviewing your collection of

small camera in the phone created

to relieve eye fatigue is an impor-

enhanced vision. The generations

frames. It will need to include a

a unique appeal. As new technol-

tant offering in a dispensary.

prior to Millennials and Zs are

mix that is attractive to meet your

ogy developed, the cameras

These digital designs have a low

more familiar with professional

overall patient makeup. Frames

proved to produce clearer and

power boost to alleviate the

eyecare services from a brick-

are also a visual market for your

crisper images. Comparing flip-

accommodation effort for the

and-mortar setting. The newer

patients/customers. The more

phones to smartphones leaves no

child.

generations are comfortable with

interactive waiting area(s) and

doubt as to the improvement.

digital investigating and purchas-

more appealing frame displays,

Digital surfacing provides a

and Zs are strongly connected to

ing. It can be a one-click event in

the more relatable the office is to

clearer crisper visual result as well.

their digital devices. It is rare to

some cases. In order to keep their

patients/customers. Visual appeal

There are those who will say there

see them walking without a smart-

focus and detail the value of brick-

assists in engaging and inspiring

is no noticeable difference in low

phone or other digital device in

and-mortar offices for premium

the new generations. While the

powers, but the human element in

their hands. The angle of viewing

eyecare, we must prepare our

newer generations may research

our industry leaves nothing at

requires the eyes to converge.

offices and our offerings to reflect

online, they will be more likely to

100% certainty. There may not be a

Long periods of viewing results in

the benefit of this setting to them.

buy from where they have a con-

wow factor, but the difference is

eye fatigue and strain. It can also

this market is up for grabs.

digital

designs

As we learned, the Millennials

Because of these generationsâ&#x20AC;&#x2122;

nection. The initial positive

noticeable to them. As an eyecare

impact posture. Focusing for long

fluency with digital interaction,

response will be digital, and the

professional, we should educate

periods of time induces eye

having a touchscreen device with

second will be from the actual

the patient/consumer on the qual-

fatigue, and with that comes a

information

health,

physical location, which goes

ity and value of eyewear to provide

change in posture, usually in a

frames, products and more is a

toward making that experience

the best visual result. Providing

downward position. There is a

definite plus. Many lens and frame

memorable.

on

eye

people with the best quality eyec-

solution to alleviate this inevitable

manufacturers have information

Any time there is an opportu-

are will secure market share. Pro-

occurrence. The first type of lens

available for digital display. That

nity to â&#x20AC;&#x153;touchâ&#x20AC;? or connect with a

viding excellent service will also

to consider is a fatigue-relief lens.

same philosophy would apply to

potential patient/consumer, it is

ensure a higher level of loyalty.

The best designs are digital and

your website, which should fea-

important to make it an experi-

Our youth spend many hours

available from major lens manu-

ture the capability of making

ence. For all people there will be a

on their digital devices at home,

facturers. These designs are digi-

online appointments, purchasing

positive connection if we make an

and our schools are utilizing more

tally surfaced and provide precise

gift

effort to understand who is at the

iPads and computers for learning

visual solutions to alleviate symp-

certificates,

88 April 2017

ABO CE Millennials.indd 88

researching

VisionCareProducts.com VCPN

3/13/17 9:52 AM

ABO

ter (half the B measure-

ensures the patient the best envi-

ment). Digital single vision

ronment for optimal exam results.

is available in both com-

When eyeglasses are dispensed,

pensated and non-com-

the wearer is in a real-world envi-

pensated designs. Com-

ronment. This means the distance

pensated designs take into

to the lens fluctuates as the eye

account the prescribed Rx

rotates up and down or back and

and the wear position of

forth. A compensated prescrip-

the lens to calculate an Rx

tion will account for those chang-

that meets the real world

ing variables and adjust the power

needs of the wearer.

accordingly. Customized designs

Generation

X,

Baby

are created in real time and incor-

toms resulting from eye fatigue,

preference: 81% of consumers

Boomers, The Silent Generation

porate position-of-wear measure-

which is prevalent in the three

across generations prefer to com-

and The G.I. Generation can all

ments (pantoscopic tilt, vertex

newer generations that are wear-

plete five-minute tasks via smart-

benefit from the many variations

and panoramic or face-form

ing single-vision lenses, children

phone. That number drops to 43%

of digital designs that are now

angle) along with PD and fitting

through pre-presbyopic young

for tasks that take 10-20 minutes,

available. With digital surfacing at

height. Even more sophisticated

adults. The digital device world

indicating that even mobile Mil-

peak availability through the U.S.

designs will integrate the specific

we live in creates an unnatural

lennials prefer laptops/PCs for

lab market, vendors are making

details of frame shapes that can

number of hours at near focus.

many high-involvement tasks.

great strides to accommodate

also influence the design stability.

A study by Millward Brown

A person working or studying

designs that meet lifestyle needs.

The design calculations start at

(http://www.millwardbrown.

in an environment that requires

By having a design that can be cre-

the

com/Digital/GettingAudiences-

hours of close focus will usually

ated in real time, the door is open

whether it is single vision or pro-

Right/) provides new insight into

experience eye fatigue, eyestrain,

for creating lenses that adapt to

gressive. There are also non-com-

Millennials, who are the â&#x20AC;&#x153;mobile-

dry eyes and even some neck dis-

specific visual situations. The

pensated offerings that will bene-

firstâ&#x20AC;? generation and are more

comfort. Adding fatigue-relief

designs require sophisticated

fit these wearers with better optics

smartphone-centric than older

lenses are a preventative measure

algorithms and calculations to

and designs.

generations. A substantial major-

for these people. Some of the indi-

create precise results. The more

Technologies have improved to

ity of Millennials (77%) use a

viduals in these environments are

complex and advanced designs

allow for real-time designs and

smartphone daily. That figure

college and graduate students,

incorporate position-of-wear

the ability to control the power

drops to 60% for Gen X and 42%

opticians, computer techs, digital

measurements to complete the

distribution in the progressive

for Baby Boomers. While 77% of

game players and many others.

computations. The result is a

corridor. These advancements are

Millennials watch TV daily, the

There are also many digital single-

compensation to reflect the pre-

opening new visual design oppor-

two previous generations watch

vision designs available. These

scription achieved in the exam

tunities. Lenses are created so they

more: 86% of Gen X and 91% of

backside designs reference the fit-

room. The refraction is done in a

match how the lenses are being

Baby Boomers. Laptops compare

ting height as the starting point.

pristine linear environment. The

used. One new technology incor-

similarly: 58% of Millennials use

All single-vision designs should

variables are all known: lighting,

porates a revolutionary restruc-

a laptop/PC daily compared with

include a fitting height or OC

letter size, focal distance, phorop-

turing in the transitional zone to

67% for Gen X and 71% for Baby

height. If the fitting height/OC

terâ&#x20AC;&#x2122;s distance from the eye, and, of

allow for those digital device

Boomers. The study also shows

height is not provided it is calcu-

course, the lenses in the phoropter

users, creates an effective digital

that task length impacts screen

lated at the geometric frame cen-

have anti-reflective coating. This

zone for the 15- to 27-inch hand-

VCPN VisionCareProducts.com

ABO CE Millennials.indd 89

fitting-height

reference,

April 2017 89

3/13/17 9:52 AM

ABO

held zone. This technology can-

first time wearers. They will also

workforce, also according to Pew

Learning about the generations

not be done on a molded or front-

find value with a handheld zone

Research Center. This milestone

and becoming an interactive

side progressive lens. The molded

for their everyday lenses.

took place in the first quarter of

expert in prescribing eyewear is

product has a predetermined cor-

Baby Boomers, The Silent Gen-

2015, registering at 53.5 million

paramount to the success in main-

ridor on the front, which cannot

eration and The G.I. Generation

and continuing to rise quickly. In

taining and growing market share

be altered. Moving designs from a

are aging, not just numerically, but

2014, the Millennials surpassed

for eyecare professionals. Beyond

molded

predetermined

their eyes are aging as well. Func-

the Baby Boomers, which is

that, it is their responsibility to

design to a full backside design

tional vision decreases and impacts

declining as their numbers enter

offer the best visual solution for

opens the door for customizing

things such as night driving and

retirement.

each

lenses that meet a multitude of

reading (more light is needed to

Those generations working in

comes through the door. We are

visual requirements. Another

read small print), and one lens

today’s market will need to

healthcare providers, privileged

benefit of a lens that begins with a

design is not optimal to meet this

address specific work needs in

to be able to improve people’s daily

single-vision semi-finished lens is

aging process. As we get older, the

eyewear. The everyday lens

lives. The digital lens world pro-

the base-curve being more opti-

pupil becomes smaller and more

designs that incorporate a digital

vides each generation with the

mal for the prescription and bet-

fixed, allowing less light to enter

zone provide short-term relief

opportunity to make it happen.

ter matched to the frame curve.

the eye. A more precisely surfaced

from focusing at the 15- to 27-inch

This design method also reduces

lens coupled with AR is a must to

range, but in the work environ-

Pam Benson-Gibson is director of

cut-out issues.

front

patient/consumer

who

reduce the impact to the aging eye.

ment, a more specialized design

education with Shamir Insight and

Generation X may still wear

Providing more advanced solu-

will give additional visual value.

has been in the optical industry

single vision and soon be moving

tions in lens designs and enhance-

These digital designs cater to

since 1970 from private practice to

into that emerging presbyopic

ments is critical to eyecare.

small environments, such as room

manufacturing to wholesale laboratory.

stage. This generation is familiar

According to Pew Research

distance or computer distance (a

with the newer digital devices and

Center, Baby Boomers made up

more personal space area). They

make up a good portion of the

29% of the workforce in 2015.

will provide easier visual comfort

Laurie Pierce is a licensed optician

workforce. This means they will

Millennials surpassed them for

throughout the day because the

and instructor in the Opticianry

benefit from the newer digital

the first time in 2015 to become

power structure relates to their

Program at Hillsborough Commu-

designs that are “kinder” for the

the largest share of the American

work environment.

nity College in Tampa, FL.

90 April 2017

ABO CE Millennials.indd 90

VisionCareProducts.com VCPN

3/13/17 9:52 AM

CE SELF-ASSESSMENT TEST Please fill out the answer sheet at the end of this test. Respondents with a passing score will receive one (1) hour of CE credit. Those seeking ABO credit need a passing score of 80 and must answer all 20 questions. This test is valid through March 31, 2018.

1. There are currently _____ generations living at the same time. a. 5 b. 7 c. 4 d. 6

7. The aging eye results in a decrease in functional vision in what area(s)? a. Night driving b. The ability to read bold print c. The periphery d. Central vision

2. Which generation has had the benefit of always having the internet? a. Gen X b. Millennials c. Gen Z d. Baby Boomers

8. Adding touch screens and including more interactive capabilities to a website benefits a practice by: a. Reaching the younger generations and building a future market b. Making the office environment more fun for workers c. Creating less need to interact with patients/customers d. Reducing dispensing time

3. The “can-do” motto is attributed to which generation? a. Baby Boomers b. Millennials c. The G.I. Generation d. The Silent Generation 4. Gen X were dubbed the ‘latchkey’ kids due to the high divorce rate and both parents working. As a result, they developed better: a. Sense of self b. Negotiating skills c. Money skills d. More health conscious 5. Digital surfacing produces designs to what degree of accuracy? a. 1/100 of a diopter b. 1/6 of a diopter c. 1/4 of a diopter d. 1/1000 of a diopter 6. Handheld devices have created the need for what type of lens? a. Digital b. Hand zone designs c. Fatigue relief designs d. Compensated single vision designs

12. Lenses designed for fatigue relief are designed to have ______________ a. Low power boost located low in the lens b. High power boost located high in the lens c. High power boost located low in the lens d. Low power boost located high in the lens 13. What generation is the “mobile first” generation? a. Generation X b. Baby Boomers c. Millennials d. Generation Z

18. Which generation may still wear single vision but is moving into the presbyopic stage? a. Generation Z b. Generation X c. Millennials d. Baby Boomers

9. It is critical for the new generations to make sure your website is: a. Informational only b. Brief information on services c. Generic information only d. Compatible with mobile apps

14. Which of the generations watch TV 91% of the time? a. Generation Z b. Generation X c. Millennials d. Baby Boomers

19. Functional vision ______________ with age. a. Decreases b. Increases c. Stays the same d. Surges

10. Baby Boomers made up _______% of the workforce in 2015. a. 17 b. 20 c. 29 d. 33

15. Eye Fatigue is prevalent in which of the three new generations that are wearing single vision lenses? a. Millennials, Generation X, Generation Z b. Baby Boomers, Millennials, Generation X c. Millennials, Baby Boomers, Generation Z d. Baby Boomers, Generation X, Generation Z

20. In 2015 which generation makes up 29% of the workforce? a. Generation Z b. Generation X c. Millennials d. Baby Boomers

11. The everyday lens design that incorporates a digital zone provides short-term relief from focusing at the ___ to ___ inch range. a. 12-28 b. 14-26 c. 15-27 d. 18-31

Answer Sheet

16. A person working or studying in an environment that requires hours of close focus will usually experience which three eye-related symptoms? a. Eye fatigue, eyestrain and neck ache b. Neck ache, eyestrain and dry eyes c. Eye fatigue, neck ache and dry eyes d. Eye fatigue, eyestrain and dry eyes

Fill out and mail this portion to: Generations CE c/o First Vision Media Group Inc., 25 East Spring Valley Avenue, Suite 290, Maywood, NJ 07607, or fax to: 201-587-9464. Be sure to fill out form completely.

This CE article is also available online with immediate grading at TotallyOptical.com/education.

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a b c 5. 0000

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a b c 16. 0000

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a b c 7. 0000

d

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City

a b c 8. 0000

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a b c 9. 0000

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I would like to receive optical updates via email:

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ABO CE Millennials.indd 91

17. Which is not a benefit of using a single-vision semi-finished lens? a. The base curve being more optimal for the prescription itself b. Has a predetermined corridor on the front c. Reduces cut-out issues d. The base curve can be selected to more closely match the frame curve

Name Practice/Business Name Profession: Optician

Other

Address State

Zip

Yes

No April 2017 91

3/13/17 9:52 AM

Busi nessS olut ions NEW

INDEX TO ADVERTISERS WEBSITE

SEIKOVISION DIGITAL EYESTRAIN

ADVERTISER

PAGE

PHONE

All About Vision

16

858.454.2145

allaboutvision.com

Created in response to the success

on how to avoid digital eyestrain.

ClearVision Optical

47

800.645.3733

cvoptical.com

of its blue light infographic, Seiko-

Each infographic measures 11

Vision has now produced a series

in. x 17 in. and can be displayed

of print-ready infographics to help

either separately or together in

ECPs educate patients about digital

the waiting area or exam room or

eyestrain: one is focused on digital

as a patient handout. Infographics

eyestrain symptoms and another

can be downloaded at SeikoVision.

EDUCATION TOOLS

Coburn Technologies

18

800.COBURN1

coburntechnologies.com

DE RIGO REM

43

800.423.3023

derigo.us

Dynamic Labs

77

888.339.6264

dynamiclabs.net

Eastern States Eyewear

53

800.645.3710

eseyewear.com

Eyenavision

61

888.321.3939 eyenavision.com

com/Resources. 800.423.2361,

Eyewear Designs

32

800.645.6596

eyeweardesigns.com

SeikoVision.com.

Inspecs

12-13, 63

800.852.7857

inspecs.co.uk

Kenmark Eyewear

29

800.627.2898

kenmarkeyewear.com

Lab-Tech Inc.

79

800.822.4343

lab-tech.net

L’Amy America

37

800.872.7377

lamyamerica.com

Luxottica

15, 39

800.422.2020

luxottica.com

Marchon Eyewear

23

800.966.2020

marchon.com

Maui Jim

CV2 Spread

888.666.5905

mauijim.com

The McGee Group

6-7

800.966.2020

mcgeegroup.com

Mondottica USA

25

866.666.3662

modotticausa.com

Morel

2-3, 35

800.526.8838

morel-france.com

OAA

CV3

901.388.2423

oaa.org

Ogi Eyewear

45

888.560.1060

ogieyewear.com

Optek International

68

727.522.2301

optekinternational.com

Optometry Giving Sight

20

888.OGS.GIVE

givingsight.org

PogoTec

75

540.904.5156 pogotec.com

Safilo

19, 21, 41, 55

800.631.1188

safilo.com

of America, Inc.

CV1, 8-9

800.235.5367

seikoeyewear.com

Think About Your Eyes

83

—

thinkaboutyoureyes.com

Transitions Optical Inc.

8-9, 31

800.533.2081

transitions.com

Tura Inc.

27

800.242.TURA

tura.com

EYECARE WITH HEALTH PLANS

Tuscany Eyewear

10, 50

800.293.9588

tuscanyeyewear.com

This new care coordination

information exchange platform, to

company uses HIPAA-compliant,

allow easy movement of clinical

cloud-based technology to integrate

data, providing access to the right

Seiko Optical Products

65

800.631.0188

vivideyewearusa.com

VSP Optics Group

71

800.615.1883

sunsynclenses.com

eyecare services into healthcare

information and the ability to share

WestGroupe

4-5

800.361.6220 westgroupe.com

delivery, ensuring patients who

findings with other caregivers.

Wiley X Eyewear

17, insert

800.776.7842

wileyx.com

are referred for medical eye exams

Results of eye exams are automat-

receive them. illuma Care Connec-

ically shared with primary care

tions leverages assets acquired

physicians. 844.605.8242,

from OcuHub, the eyecare health

illumaCC.com.

Windsor Eyes

67

877.662.6006

windsoreyes.com

Zyloware Eyewear

CV4

800.765.3700

zyloware.com

Biz Solutions New.indd 99

I

iLLUMA CARE CONNECTIONS LINKS

Vivid Eyewear

92 April 2017

-1

•

VisionCareProducts.com VCPN

3/13/17 9:51 AM

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(ISSN-1549-6716) is published monthly, except December, by First Vision Media Group, Inc., 25 East Spring Valley Avenue, Suite 290, Maywood, NJ 07607. Phone (201) 587-9460, Fax (201) 587-9464. Periodical Postage paid at Hackensack, NJ and additional mailing offices. Postmaster: Send address changes to VCPN, P.O. Box 9033, Maple Shade, NJ 08052-9033.

Subscriptions: VCPN, P.O. Box 9033, Maple Shade, NJ 08052-9033 or online at totallyoptical. com. Distributed to qualified optical dispensing locations, chain store headquarters, and optical laboratories. Other U.S. subscriptions are available for $85 for one year; $160 for two years. Contact publisher for overseas rates. Copyright © 2017 by First Vision Media Group, Inc., Frank Giammanco, President & CEO; Shawn Mery, Executive Vice President. No part of this publication may be reproduced without written permission of the publisher. The publisher’s acceptance and publication of any advertising or editorial materials does not constitute endorsement of any product, service, or company by First Vision Media Group, Inc. Throughout this publication, trademark names are used. Instead of placing a trademark or registration symbol at every occurrence, we are using the names editorially only with no intention of infringement of the trademark.

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