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A whole lot of more. carecredit.com
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Thirty years ago, before we helped people with Lasik surgery and vision care, we started as a way to help them pay for dental implants. When people had more options on how to pay for care, they got the care they wanted—without delay. They were healthier and felt better about themselves. It made sense then. Today, it makes more sense than ever. Because, today, our ten million cardholders can use CareCredit in more ways than ever.* For things like primary care, urgent care, lab and diagnostic testing, plus a wide range of healthcare specialties. And that means one important thing for you. When more patients have more options to help them decide how to pay for care, that’s good for them, and good for you. We’re making it easier for cardholders to use CareCredit in more ways to get more types of care. When people can live healthier, they live happier. And we’ll keep giving them new ways to do it.
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THROUGH MY KLiiK I SEE MORE THAN JUST THE WORLD AROUND ME
Taking its direction from the clean, modern aesthetic of Danish design, KLiiK denmark eyewear is subtle yet always inspired. The rich, saturated coloring, laser cut detailing and mixing of patterns and materials are some of the design elements that are integral to the KLiiK denmark collection. Designed for both men and women, KLiiK denmark focuses on smaller eye sizes and is a go to brand for the smaller fit, small PD consumer with a strong sense of style.
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BL KAYLEE 48
www.mondotticausa.com
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P E R F E C T LY
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Mondottica’s Bloom Optics answers the call for sassy styles for smaller faces. Women who are dialed into the latest fashion trends and love bold colors get the best of both worlds with Mondottica’s Bloom Optics The Petite Collection. Created with thin, lightweight and colorful handmade acetate frames with double laminates, the styles come in a wide enough range to suit ages 18 all the way to 60; all models are progressive friendly. Innovated Design and Functionality Along with classic and modern shapes, Bloom Optics’ The Petite Collection offers key design and functionality innovations. Temple, bridge and ED to-scale sizing allows the collection to accommodate a smaller face, adjustable nosepads give users maximum comfort, and flex hinges provide comfort and durability. Satin finishes on each metal frames combined with adjustable nosepads ensure a perfect fit every time. There are 18 current styles with an additional six models coming out in November 2017. BL Kaylee
BL Paula ADVERTORIAL
MONDOTTICA USA 866.666.3662 • Mondotticausa.com • CustomerSer vice@Mondotticausa.com VCPN VisionCareProducts.com
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PORSCHE DESIGN EYEWEAR
P´8478 SUNGLASSES INSPIRED BY OUR PASSION FOR DESIGN
www.porsche-design.com
12960 West State Road 84. Davie, FL 33325 • 954-835-2155 • 800-293-9588 • E-mail: nyoi@tuscanyeyewear.com • www.tuscanyeyewear.com
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YOUR TOTAL OPTICAL PRODUCT RESOURCE
TABLE OF CONTENTS 36
On the Cover UPFRONT VIEWS 14 Guest Editorial THINK ABOUT YOUR EYES by Karl Citek, MS, OD, PhD, FAAO 18 PRODUCT BUZZ 20
Produced using one of the 3D-printed technologies known as selective laser sintering (SLS), the new Komorebi Designer Line from Roger Bacon by Eyenavision features nine avant-garde shapes. New styles and features are continuously being rolled out to ECPs who carry the brand via the Roger Bacon iPad application. According to Joseph Zewe, Eyenavision CEO, the technology creates a unique buying experience that ultimately delivers a pair of made-to-measure, one-of-a-kind eyewear. An RB visualization unit allows patients to see themselves in a variety of styles and how they will fit their face. For the ECP, the iPad-based software and custom printing frees up money for frame board inventory, and there are fewer returns. It’s a smart marriage of technology and business acumen. Model is wearing Twins in navy blue/ wine red • Eyenavision 888-321-3939, Info@Eyenavision.com, Eyenavision.com “We’re thrilled with the positive reception surrounding our new Design Line by Komorebi. These new designer Roger Bacon frames allow us to realize the potential of made-to-measure custom eyewear and 3D printing. ”
NOTEWORTHY Ready for a Revolution 22 ONE-TO-ONE Randy Baldwin, VP of Marketing, CareCredit 24
EYEWEAR & FASHION Achtung, Baby by Rona Gindin 27 Next Level by Michael Tanzi 30 What’s New at VEW? 34 Closeup A Rugged Ride by Sharon Leonard, LDO, ABOC-AC, FCLSA 36 Frame Front Catwalk Coolness 38 NEW 40
Joseph Zewe, Eyenavision CEO
VCPN VisionCareProducts.com
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38
28 NEW SPACE FOR SAFILO FACEBOOK.COM/ VISIONCAREPRODUCTNEWS.COM Word on Safilo’s new North American headquarters spread quickly on Facebook, and many took note. The company, previously located in Parsippany, NJ, is now at home in a 55,000 square-foot space in Secaucus, NJ (five miles from NYC).
TESTING PIONEER JOHN YOUNG PASSES FACEBOOK.COM/ VISIONCAREPRODUCTNEWS.COM Our coverage on the passing of John M. Young, founder of COLTS Laboratories, not only reached many of VCPN’s Facebook followers, but it also prompted many comments in tribute to the industry veteran.
Being Social August 2017 9
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TABLE OF CONTENTS 56
64
AUGUST 2017 Volume 17, Issue 8 EDITORIAL STAFF Vice President, Editorial John Sailer • JS@VisionCareProducts.com Managing Editor Michele Silver• MS@VisionCareProducts.com Assistant Editor Cara Aidone Huzinec • CH@VisionCareProducts.com Assistant Editor Alex Evans • AE@VisionCareProducts.com Vice President, Design Jane Kaplan • JK@VisionCareProducts.com Assistant Art Director Bruce Kenselaar • BK@VisionCareProducts.com Production and Web Manager Anthony Floreno • AF@VisionCareProducts.com Contributing Writers Karl Citek, Mark Clark, Frank Gimbel, Rona Gindin, Sharon Leonard, Richard McCoy, Samuel Morgenstern, Jaimee Palkovicz, Michael Tanzi, Samantha Toth Editor Emeritus Ed De Gennaro, MEd, ABOM ED@VisionCareProducts.com
BUSINESS STAFF President & Publisher Frank Giammanco • FG@VisionCareProducts.com Executive VP & Associate Publisher Shawn Mery • SM@VisionCareProducts.com Director of Sales Janet Cunningham • JC@VisionCareProducts.com Vice President, Marketing Debby Corriveau • DC@VisionCareProducts.com Vice President, Operations Sharon O’Hanlon • SO@VisionCareProducts.com Subscriptions SUB@VisionCareProducts.com
12 August 2017
TOC_Aug17.indd 12
VISION CARE TECHNOLOGY Specialized and Customized by Richard McCoy, BA, LDO, ABOC, NCLEC 49 The Perfect Match by Jaimee Palkovicz 52 Closeup Unity Via: Intelligent Technology by John Sailer 56 NEW 58
BUSINESS SOLUTIONS
63
‘Show Me The Demo!’ by Frank Gimbel BA, ABOC-AC, FNAO, HFOAA 61 ‘You Had Me at Easy’ by Samuel Morgenstern, LDO 63 Making Google+ Work for Your Practice by Samantha Toth 64 Take Charge by Mark Clark, ABOC 66
62
NEW 68
ADVERTISERS’ INDEX Advertisers’ Contact Information 69
VISION EXCHANGE Classified Advertising for the Optical Industry 70
LOOKING BACK A 20-Year Standard 72 CORRECTION: The picture of Coburn Technologies’ Cobalt NX generator was incorrectly identified on page 52 of the June issue of VCPN. The caption should have read: “Coburn’s new Cobalt NX uses ‘cold mist’ and dry cut technology on traditional and free-form lenses.”
66
GIOVANNI VITALONI WAS ELECTED PRESIDENT OF MIDO SUCCEEDING CIRILLO MARCOLIN. VisionCareProducts.com VCPN
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VIEWS
Take Patient Education to New Heights
page 30). It’s become so advanced that some companies can even use a tablet to capture three-dimensional images of a patient’s face, electronically deliver that inforJOHN SAILER
A New Dimension
Educate your patients and build your practice with free services from AllAboutVision.com. Visit www.allaboutvision.com/ecp/ to learn about… • Free, comprehensive, trustworthy patient education
mation to the manufacturer and automatically print out a perfectly customized frame.
The 3D-printing technology revo-
Now, the eyewear business is
lution amazes us daily with stories
leaping forward into a new dimen-
of artificial limbs being printed for
sion by 3D printing lenses. This
those who have lost theirs, houses
latest development in 3D printing
that can be produced quickly and
technology allows for the auto-
easily with less effort and at a lower
mated manufacturing of specialty
cost than ever before, and a host
lenses (see Noteworthy page 22).
of other products that until just
Using a printer head that deposits
recently had to be manufactured
about a billion droplets of a propri-
in more traditional ways. This
etary UV-curable acrylic material,
technology is so user-friendly that
operators can print Rx lenses.
Now, the eyewear business is leaping forward into a new dimension by 3D printing lenses. these developments have some-
The
customization
capable
times been accomplished simply
when using 3D printing to produce
by students equipped with only a
frames and lenses will surely lead to
computer, the necessary software
this technology one day becoming
and an off-the-shelf 3D printer.
the norm rather than the exception.
• Free listings in the Eye Care Practice Network
Quickly advancing from research
I remain convinced that as tech-
and development to practical
nology advances exponential-
• Free Eye Health Videos for practice websites
application, 3D printing will surely
ly and new developments reach
• Free Eye Health News Feeds for practice Facebook pages
become a ubiquitous, disruptive
end users increasingly faster, that
force throughout many professions.
someday there will be Rx eyeglass
• And more! AllAboutVision.com is a leading provider of online eye health and vision correction information. We have hundreds of pages of easy-to-understand, trustworthy content that is developed with the input of eye care professionals on our Editorial Advisory Board.
In the world of eyewear, after
vending kiosks in public places
first being used to speed up the
that will refract you automatical-
frame design prototyping process,
ly, allow you to select a flattering
3D printing has quickly graduated
frame using 3D virtual try-on
to the point where now a number
imagery, then implement 3D
of companies are already using the
printing to produce a complete
technology to actually print final
pair of eyeglasses. That day will be
products for sale to end users (see
here sooner than we know it.
AllAboutVision.com is a Supporter National Sponsor of Optometry Giving Sight. © 2016 Access Media Group LLC. All About Vision and AllAboutVision.com are registered trademarks of Access Media.
email me at JS@VisionCareProducts.com 14 August 2017
John_Views_August.indd 14
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VIEWS
Take the Challenge this October so that every child can see their future clearly
aware that certain ones provide UV protection, and that group tended to be older men not teens and Millennials who would most likely need the protection (and FRANK GIAMMANCO
SUNSCREEN, CHECK. SUNGLASSES…?
matter) even more. At this point in the narrative you probably know where this is
So here we are ensconced in the
going. While the sunscreen peo-
hazy, lazy, crazy days of summer.
ple have effectively captured top-
Many of us take it easy at this time
of-mind awareness for the value
of year; others wish they could.
of their products, the sunglass
With the warm and sunny Photo courtesy Ver Bien para Aprender Mejor
blue light protection, for that
people have done very little.
weather comes a focus on activi-
The optical channel in particu-
ties outdoors—whether a vigor-
lar has been remiss when it comes
ous jog, a round of golf or just an
to telling the sunglasses story—
How do I take the challenge?
afternoon on the beach. And of
even though optical should take
3 Make a personal, practice donation, pledge and/or
course all that sunlight exposure,
the lead in this effort. In fact, opti-
3 Donate $2 for every pair of frames or glasses sold during October and/or
while providing us with much
cal has the smallest market share
needed vitamin D, also dispens-
of any retail channel in the plano
3 Raise funds from patients, employees, friends and family.
es UVA and UVB rays that wreak
sunwear space—just 2.5%, com-
havoc on humans.
pared to almost 40% at mass mar-
The people who make and sell Why children especially need our help?
70%
of the school day
involves visually based tasks.
Children with vision problems are
times more likely to fail at least one grade.
Visit givingsight.org or call 888-OGS-GIVE to register or to learn more
Transforming lives through the gift of vision
ket, drug and other venues.
sunscreen have done a tremendous
There are several reasons for
job of making consumers aware of
this statistic, but the most com-
the harm summer sunlight can do
pelling one—at least where plano
to the skin (the pain of sunburn
sunwear is concerned—is that
helps get the message across, too).
traditional optometry doesn’t
It seems that everyone is aware of
want to be in fashion retailing.
the need for sun block and the ade-
Plano sunglasses? Isn’t that for
quate levels of protection.
Nordstrom to sell?
Eye exposure to sunlight is a
In order for this to work in
different story. The same people
optical, fashion has to give way,
who slather their children with
at least a little bit, to function.
sunscreen often have little or no
And those who feel squeamish
concern for their eye protection.
about selling plano sunwear, have
Sunglasses? A nice fashion acces-
to come to recognize that vision
sory but are they really necessary?
protection is their business and
According to a study conduct-
anybody who goes outside needs a
ed by the AOA, only 28% of sun-
quality pair of sunglasses. It’s not
glass-purchasing consumers were
a luxury, it’s a necessity.
proud supporters of
email me at FG@VisionCareProducts.com 16 August 2017
Frank_Views_August.indd 16
VisionCareProducts.com VCPN
7/26/17 3:35 PM
A LEGACY OF PROTECTING AMERICA’S EYES
Wiley X 30th Anniversary Ad_V2.indd 31
2/17/17 7:08 PM
KEEP UP WITH WHAT’S NEW THIS MONTH!
ex
LI.I
0
(/)
z
RELEVANT NEWS AND PRODUCT RELEASES! IT’S FREE AND EASY TO SIGN UP!
C Q. Y~P-n Fresh, vital content, delivered to your inbox weekly.
VisionCareProducts.com
Eclipse-Viewing 101 Many people have had August
during a partial eclipse, will im-
21 marked on their calendars
mediately result in a significant
for years. A total solar eclipse is
afterimage that can last for many
a bucket list moment for millions
minutes. Looking at the sun for
of people, and while this event is
a mere few minutes can result
an opportunity to experience a
in permanent damage to eyes,
true wonder of astronomy, it also
leading to blindness, usually of
presents risk for eyes. Below are
central vision. This is known as
some tips optometrists can share
solar retinopathy.
with patients regarding viewing the eclipse safely. The only safe time to view
August 21. It’s our job as optom-
an eclipse without protection
etrists to ensure that our patients
is during the couple of minutes
are educated to enjoy this event
when it is total. At all other times
while also protecting their vision.
during the partial eclipse, proper eye protection must be worn to avoid damage to the eyes. The partial eclipse can be seen for about an hour before and an hour after the total eclipse. The absolutely safest method of viewing an eclipse is to not look directly at it! View the image with a pinhole camera or projection; a web search can identify many sites with simple instructions on how to construct these.
Karl Citek MS, OD, PhD, FAAO, teaches
If you want to view the eclipse
courses in ophthalmic optics, physi-
directly, get “eclipse glasses” that
ological optics and environmental
carry a certification that they
vision, and he supervises student
comply with international stan-
interns at Pacific University College
dard ISO 12312-2:2015, or track
of Optometry (PUCO). The PUCO clinic
down welder’s glass with Shade
is one of more than 20,000 locations
Number 14, the darkest available.
listed on the Think About Your Eyes
Finally, do not use exposed film
online locator. Think About Your Eyes
or x-ray film, a mylar balloon or
is a nationwide public awareness
food wrapper, smoked glass, or
initiative promoting the importance
combinations of sunglasses or
of an annual eye exam and overall vi-
any other tinted lenses.
sion health. First Vision Media Group
Looking directly at the sun for a few seconds at any time, even 18 August 2017
TAYE_Aug.indd 18
The solar eclipse will only increase in interest as we approach
supports Think About Your Eyes as a media partner. VisionCareProducts.com VCPN
7/26/17 12:21 PM
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PRODUCTBUZZ LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW
OARS AWAY Participants in this year’s Pacific Paddle Games will receive an exclusive eyewear retainer from Croakies by Hilco, now an associate sponsor of the third annual paddle board race taking place Sept. 30 to Oct. 1 in Dana Point, CA. To mark its 40th anniversary, Croakies will also make available its 2017 product line and 40th Anniversary Collection for purchase during the event. 800.443.8620, Croakies.com.
SPACEY GETS LUCKY Academy Award-winning actor Kevin Spacey sports the Emery from Lucky Brand, a rectangle style with hip metal hardware, in Baby Driver, this summer’s hit action thriller. Spacey plays Doc, a veteran criminal and gang kingpin. 800.423.3023, DeRigo.US.
BONJOUR, VUARNET Select styles of Vuarnet sunglasses are now available in the men’s department at 10 Neiman Marcus stores across the U.S: Bal Harbor, FL; Atlanta; Beverly Hills, CA; Fashion Island, CA; Topanga Plaza, CA; San
Francisco; Paramus, NJ; Las Vegas; Chicago; and Denver. Stores carry a mix of iconic and new models from the French brand’s collections, such as the Edge Round and Glacier styles. 914.495.3701, Vuarnet.com.
PREVENT BLINDNESS DECLARED AUGUST
CHILDREN’S EYE HEALTH AND SAFETY MONTH VISIT PREVENTBLINDNESS.ORG TO ACCESS
FREE RESOURCES AND MATERIALS. CARL ZEISS VISION, INC. AND TEXAS STATE OPTICAL (TSO)
THIS JUST IN The top trends for fall/winter 2017 from Eyecessorize are out! Athleisure Infusion (sporty and stylish), Elemental Panache (inspired by nature), Fashion Unscripted (high-fashion/editorial) and Sleek + Swanky (understated chic) are highlighted in the fashion kit from The Vision Council’s Eyecessorize campaign. Sent to the consumer media, the digital booklet features products from member companies plus trend descriptions, images and information on eye health. 703.548.4560, TheVisionCouncil.org.
20 August 2017
ProductBuzzAug.indd 20
KICK THE (PLASTIC) HABIT Continuing its #KickPlastic campaign that launched in 2015, Costa is encouraging eyecare professionals to host an in-store #KickPlastic trunk show. Set up your optical with reusable water bottles, tote bags and the newest bio-based resin frames. For the last two years, Costa has committed to reducing its own plastic usage in both its frame manufacturing and at its corporate headquarters. 800.447.3700, CostaDelMar.com.
ENTERED A MULTIYEAR PARTNERSHIP LAST MONTH THAT WILL GIVE TSO MEMBERS ACCESS TO ZEISS LENSES, COATINGS, EQUIPMENT AND SUPPORT. ZEISS ALSO RENEWED ITS PARTNERSHIP AGREEMENT WITH TODAY’S VISION. SPY PROMOTED DANA LESHYK TO DIRECTOR OF PRODUCT DEVELOPMENT; SHE HAS BEEN WITH THE COMPANY SINCE 2015.
VisionCareProducts.com VCPN
7/26/17 4:05 PM
NOVAK DJOKOVIC
RENÉ L ACOSTE TIMES
LACOSTE LIFE
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IS A BEAUTIFUL
fii.:
SPORT
SINCE
1933
7/26/17 9:00 AM
NOTEWORTHY
READY FOR A REVOLUTION
LUXECEL’S 3D-PRINTED CUSTOM LENSES CAN BE CREATED FOR THE MOST DIFFICULT RX’S. Luxexcel wants to revolutionize the optical industry—just the way freeform technology did approximately 15 years ago. The Belgium-based company has developed 3D lens printing technology that enables labs to create custom lenses. With Luxexcel’s printing platform, labs can manufacture difficult-to-make lenses, including prisms, lenticulars, slab-offs and high diopter prescriptions. Labs can also create unique cosmetic
designs on lenses such as brand markings or sports figures. Luxexcel provides labs with a “turnkey solution” that includes all required materials, print “recipes,” support and regular maintenance. In development for eight years, Luxexcel’s 3D lens printing technology was introduced in March at Vision Expo East. The lenses are produced using a printer head that deposits about a billion droplets of a proprietary UV-curable acrylic material for
a typical lens, each with a 1.53 refractive index, an Abbe value of 45 and a specific weight of 1.15g/cm3. Tested by Colts Laboratories, the material is ISO 8980-1:2004 Focal Power compliant and has passed standard industry tests such as the drop ball test. “After 100 years of practice, the ophthalmic industry makes great lenses. But 3D printing offers the opportunity to now take lens manufacturing and design to the next level by offering a simpler manu-
facturing technology to the industry and unique products to the end user,” said Guido Groet, Luxexcel’s chief commercial officer. “With this technology, the ophthalmic industry can start the same revolution we have seen in digital photography or in smartphone development.” Luxexcel lenses are currently produced in Belgium, but the company has plans to install the printing platform in three labs in Europe and the U.S. in the fourth quarter of this year.
LUXEXCEL • +32 14 49 02 96 • LUXEXCEL.COM • INFO@LUXEXCEL.COM 22 August 2017
Noteworthy_Luxexcel.indd 22
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ONE-TO-ONE “WE LIST YOUR PRACTICE IN OUR ONLINE ACCEPTANCE LOCATOR TOOL, WHICH RECEIVES ON AVERAGE OVER 800,000 HITS A MONTH.” -Randy Baldwin
SAILER: How does CareCredit
tion in your office or apply online
website. The locator tool receives
work?
at CareCredit.com. Your patients
on average over 800,000 hits a
will receive a decision within sec-
month.
BALDWIN: CareCredit is a credit
onds. Your office staff can then
card specifically for health, well-
process charges to the patient
SAILER: Other than enabling
Randy Baldwin is the vice president
ness and personal care expendi-
account immediately, subject to
patients to afford eyecare and
of marketing at CareCredit from Syn-
tures designed to help consumers
credit approval and a minimum
eyewear, what are the unfore-
chrony Financial. He is a marketing
access their health and wellness
monthly payment. Per the Care-
seen benefits for the patient and
and product management executive
wants and needs. The card is
Credit Provider Satisfaction study
ECP?
with more than 25 years’ experience
accepted at well over 200,000
(conducted by Chadwick Martin
in the optometric, ophthalmic and
healthcare provider and pharma-
Bailey, Q4 2016), 85% of providers
BALDWIN: For patients, Care-
hearing industries. His team is
cy locations nationwide. Gener-
are highly satisfied with the Care-
Credit helps people get the care
responsible for engaging with vision
ally, transactions over $200
Credit application process.
they want when they want it for
and hearing professionals, using patient financing to help both their patients and their practices.
themselves, their families and
receive promotional financing options at enrolled provider loca-
SAILER: What is the fee structure?
their pets without delay. Promotional financing options and con-
tions. Once approved (with a minimum monthly payment
BALDWIN: CareCredit charges a
venient monthly payments pro-
required), cardholders can use
processing fee to providers, which
vide financing resources they can
JOHN SAILER: How long has
the CareCredit credit card over
varies by financing option, on
use again and again for health
CareCredit been in the optical
and over for themselves, their
each
Providers
expenses as credit becomes avail-
market?
family and their pets, without
receive payment within two busi-
able. In CareCredit cardholder
reapplying as long as they have
ness days. CareCredit handles
surveys, people like the idea of a
available credit.
billing and collections, reducing
separate credit card to help them
RANDY BALDWIN: For 30 years
transaction.
provider administrative burden
manage their healthcare expens-
of people access needed and
SAILER: How does the practice
and costs. Like any credit card,
es, which frees up people’s general
desired care. We’ve expanded
accept the CareCredit credit card
loans are non-recourse, meaning
purpose cards for their day-to-
from our beginnings in the den-
and assist their patients with
that the provider has no liability
day expenses. According to the
tal market to include a variety of
applying?
due to a patient’s inability to pay.
Chadwick Martin Bailey study,
CareCredit has helped millions
95% rate CareCredit a good, very
healthcare services, including
good or excellent value.
eyecare, LASIK, veterinary, den-
BALDWIN: Practices interested in
SAILER: How does the provider
tistry,
procedures,
joining can call 866.853.8432 or
listing work?
hearing, orthopedic services and
apply online at CareCredit.com/
more. More than 28 million
Practices/FAQ/. Helping patients
BALDWIN: We list your practice
and co-pays that enable patients
accounts have been opened since
apply is easy. Simply have the
in our Online Acceptance Loca-
to pay over time, while the prac-
CareCredit began.
patient complete a short applica-
tor tool, which is available on our
tice receives payment within two
cosmetic
24 August 2017
One-To-One_Baldwin.indd 24
Practices have a solution for out-of-pocket costs, deductibles
VisionCareProducts.com VCPN
7/26/17 11:53 AM
business days. By accepting
recommend CareCredit to friends
CareCredit has innovated with
transaction processing, credit line
CareCredit, providers will be
and family.
tools such as the CareCredit
increases, reports, a payment cal-
Mobile App, Pay My Provider,
culator and marketing resources.
making a payment option available to their patients, which helps
SAILER: Can you describe Care-
CareCredit Direct and CareCred-
patients fit payments into their
Credit’s charitable giving to the
it Pro. The simple and convenient
SAILER: Anything else important
monthly budgets. CareCredit
optical community, for example
Mobile App allows cardholders to
to note about your patient financ-
provides office staff with person-
its grants to the AOA’s Optometry
access a digital version of their
ing plans?
alized orientation and training
Cares InfantSEE program?
CareCredit card, manage their
webinars, all the tools they need
accounts, find enrolled providers
BALDWIN: CareCredit has more
to present CareCredit to their
BALDWIN: Through CareCredit’s
that accept CareCredit and set
than 10.5 million cardholders,
patients, research on cardholder
Caring Communities program,
notifications to receive alerts. The
and nearly every day more than
engagement, plus the materials
we believe that living well starts
app has more than one million
14,000 people apply for a Care-
staff needs to quickly and effi-
with a healthy community. While
downloads with more than 14
Credit credit card to help pay for
ciently process applications. CareCredit also takes care of billing and collecting while providing other helpful resources. We supply free patient education material and send an average 50 million “marketing connections”
the care they want. A high 87% of
CareCredit has more than 10.5 million cardholders, and nearly every day more than 14,000 people apply.
each year to cardholder and con-
people who qualify for special financing use the deferred interest option, and a vast majority of those pay off the promotion prior to its expiration, thus paying no interest. A reduced APR equal payment plan is also typically
sumers through our direct mail
we do provide funds for the AOA’s
million visits to date, and we are
offered. CareCredit is committed
and email efforts, educating them
Optometry Cares InfantSEE pro-
always adding new functionality.
to ensuring that our deferred
about how they can use their
gram, we are also proud to sup-
Pay My Provider is a secure online
interest products are transparent
CareCredit credit card. Care-
port the efforts of organizations
payment portal that allows card-
and easily understood by con-
Credit offers an online payment
that are going above and beyond
holders to pay their outstanding
sumers, and, importantly, that
calculator and presentation chart
to help others make a positive
balances with their CareCredit
our consumers understand how
that demonstrates how easy it may
impact in the communities they
card at any time, from anywhere.
to avoid paying interest. Based
be to fit care into a patient’s
serve, including Breast Recon-
CareCredit Direct is a private and
on our consumers’ feedback and
monthly budget.
struction Awareness, Camp Dis-
secure digital experience that
our own data, we are confident
covery, Canine Companions for
allows patients to apply for financ-
that we are meeting this commit-
SAILER: Any other unforeseen
Independence, Give Kids A
ing and get a credit decision
ment. Our full terms can be
benefits?
Smile, Junior Achievement and
immediately without leaving the
viewed at CareCredit.com. Any-
Special Olympics.
provider’s office. Patients can also
one thinking about applying for
calculate their monthly payments
a CareCredit credit card or any
BALDWIN: Per our Chadwick Martin Bailey CareCredit Pro-
SAILER: Is the company intro-
based on the promotions a pro-
other credit card, should careful-
vider Satisfaction Study, 77% of
ducing anything new?
vider accepts. Once approved,
ly explore their options so that
patients can use their CareCredit
they can make an informed deci-
providers strongly agree that CareCredit helps patients move
BALDWIN: To help satisfy con-
card for same day services, if
sion. The CareCredit healthcare
forward with treatment or accept
sumers’ ever-increasing desire to
needed. CareCredit Pro is a secure
credit card has earned the high-
a full recommended treatment,
use technology to access informa-
online program that gives provid-
est Net Promoter Score of credit
and 74% of providers would
tion and services quickly and easily,
ers access to credit applications,
cards measured.
VCPN visioncareproducts.com
One-To-One_Baldwin.indd 25
August 2017 25
7/26/17 11:53 AM
9" x 8" Superdry sun image.indd 1
07/06/2017 13:44
INSPECS Fresh ~
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Toll Free: 844.771.7710 Untitled-1 1
Perspectives
supHerory ®
s Av I L E R ow
sales@inspecsusa.com
segm Less
B O N D E D
R I M L E S S
E Y E W E A R
inspecsusa.handshake.com 7/26/17 8:58 AM
Eyewe ar & Fa s h i o n
, G UN
T H AC
G ge g-ed ONA n i R t t s rer B Y r cu es o nufactu ed d e c er ma cat ce M German ophisti on. n a i s , rm cept feld gy with erfo r x p e e g h no La ig olo ek, h ner Karl g techn nies are e l s a in ig mpa Like om des combin e co r m f n a so ion e fr fash emselve hese fiv e th gn. T prid desi
Y B BA
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IN
ic! berlin WHEN IT STARTED 1996 THE ESSENCE ic! berlin produces luxury lightweight stainless steel (locally sourced) frames, as well models, with a trademark interlocking fastening clip that uses no screws, soldering or welding. DESIGN PHILOSOPHY All ic! berlin’s signature screwless springhinge insert system steel frames are “optician-proof,” meaning they can easily be taken apart and put back together by the eyecare professional, according to Katie Murphy, director of marketing and communication.
VCPN VisionCareProducts.com
Germany.indd 27
ic! berlin 866-634-8990 • ic-berlin.de • America@ic-berlin.de
as acetate, 3D-printed and rubber
Muski
SELLING POINTS ic! berlin’s frames are lightweight and flexible with strong shape retention.
Carla L.
ABOVE AND BEYOND The handcut aluminum frames are made using a laser-sheet-metal-cutter and assembled by fitting a clasp around a slit on the right side of the hinge. Frames also have an s-curve, which protects against twisting or misalignment.
ic!
n i l r be August 2017 27
7/26/17 4:07 PM
Eyewe ar & Fa sh ion
r a e ew
Z A C
CAZAL Eyewear WHEN IT STARTED 1975
9066
THE ESSENCE Established as the “it” eyewear accessory for big-name rappers back in the ‘80s, the brand today is just as popular with wearers who embrace bold, stand-out looks. Additionally, CAZAL carries a full collection of sunwear and men’s and women’s optical frames, with most made of pure titanium, some with 24-carat
DESIGN PHILOSOPHY The late Carl Zalloni created CAZAL to reflect the concept of expressing individuality, always in a striking way. “When you sit in a luxury German car like a Mercedes or BMW, you then truly understand what makes it so special,” said Jason Shyer, Eastern States Eye-
SELLING POINTS Newer celebrity CAZAL wearers such as Brad Pitt and lifelong fans such as Spike Lee prove that Zalloni’s mantra, “To be something that is a true vintage, it must first be a true original,” has passed the test of time.
wear managing director. “With
ABOVE AND BEYOND The
CAZAL, it is just like that, too:
consumer phenomenon known
Wear the frame and you’ll feel
as “CAZAL Fever” developed
the difference – the look, com-
as a result of these anti-main-
fort and quality. You’ll feel like
stream styles; each pair makes a
the master of the universe.”
statement. The frames are also made with 50+ parts and 70+ processes.
4663
28 August 2017 Germany.indd 28
Mexx 6348
OWP
Metropolitan 8040
(Optische Werke Passau) WHEN IT STARTED 1947 THE ESSENCE Frames in OWP’s Mexx, Metropolitan and OWP lines are designed every step of the way in the company’s Passau offices, from the first sketch to the completed frame. DESIGN PHILOSOPHY For the OWP team, frame design is an artistic pursuit. “We get to know the spirit of a product,” said Dagmar Hagen, head of design. “Elaborate color development, carefully chosen materials and thorough development processes create a frame that isn’t merely the thing you wear because of poor eyesight. It’s a fashion accessory that becomes part of
OWP USA Inc., 877-569-7872, Customer.Service@OWPUSA.com, OWP.de/en
gold plating.
CazalEyewear.com • Eastern States Eyewear, 800-645-3710 • CustomerService@ESEyewear.com and Ultra Palm Optical • 800-327-5185 • UltraMail@UltraPalm.com
y E AL
SELLING POINTS OWP designers choose block titanium, lightweight aluminum or high-density acetate materials, but it’s the color development that stands out. The design team collaborates with Italy’s Mazzuchelli to design custom acetates in vibrant hues and exciting patterns exclusively for the OWP Ladies collection. ABOVE AND BEYOND “Our team, comprised of wild youth and experienced experts, works to create spectacles of perfect proportions with well-balanced shapes and an exciting world of colors,” said CEO Werner Paletschek.
your character.”
P W O
OWP, 8612
VisionCareProducts.com VCPN
7/26/17 12:57 PM
WHEN IT STARTED 1945 THE ESSENCE This rapidly expanding company based in Bad Kreuznach is the parent of nine brands offering metropolitan, business and casual styles. It shipped out 650,000 frames in 2015. In 2017, the company introduced Emil “K,” with classic styles and playful patterns at a moderate price point, and DEEJAYS, value-priced urban frames for young adults. DESIGN PHILOSOPHY Creativity, innovation and quality ingredients combine to form each Wagner & Kuehner line. Beta ultralight stainless steel, TR90 and ULTEM are all used. The MORE & MORE collection features several proprietary acetates.” SELLING POINTS The 67employee team has specialists at work on every stage of production. Quality control is paramount. “We use comprehensive quality management, with the
latest measurement technology,” said Michael Spreyer, USA sales director. “In addition,
r e n g r a e W uehn Wait, There’s More &K AXEL S. Modebrillen
+49 (0)771 89 77 907 0,
we cooperate closely with an
Axel-S-Design.com,
acknowledged external testing
SELLING POINTS A spiral hinge,
laboratory.”
instead of adhesives or screws, holds the stainless steel frames
ABOVE AND BEYOND This year,
together, enabling strength with
Wagner & Kuehner was voted Best
a light appearance. The company
Optical Suppler in a bi-annual
partners with fashion designers
survey of German opticians and
including Bernhard Willhelm,
optical professionals by Markt
Damir Doma and Maison
Intern.
Margiela.
Mykita WHEN IT STARTED 2003 THE ESSENCE Berlin-based Mykita is a high-style, techforward manufacturer whose first collection was made with a 3D printer (now the Mylon line). There are also collections using ultra-light 0.5mm thin stainless steel sheets and custom acetates from a family-owned Italian company. DESIGN PHILOSOPHY Mykita uses advanced technology and
Mykita.com, 973-669-0063, NorthAmerica@Mykita.com
titanium, cotton fiber acetates,
Wagner-Kuehner.de, Info@Wagner-Kuehner.de • U.S. distributor: Mosaic Eyewear, 855-934-7370, MosaicEyewear@gmail.com, MosaicEyewear.com
Wagner & Kuehner
60818
ABOVE AND BEYOND The Mykita Mylon collection uses a 3D printing technology called
Info@Axel-S-Design.de AXEL S. has been run by the same family since 1974, and the team’s pride is as bold as its color-forward frames. “ “We love the presence of thoughtfully added, perceptible details,” said Alexander Uebele, designer and owner. Funk International +49 (0)88 69 912 90 0, Funk.de, Export@Funk.de
Selective Laser Sintering, wherein
Pretty much no idea is off limits
a laser fuses polyamide powder
at Funk, which Dieter Funk
into solid objects and gives the
created in 1992 for men (Dieter
frames an organic-looking sur-
Funk) and women (Sashee
face. “The technology was adopt-
Schuster). Natural materials such
ed from the automotive industry,
as feathers, leaves, seeds, herbs
where it was generally used to
and even, amazingly, ground
make small prototype parts for
coffee are used.
engines,” explained Victoria Ott, communications coordinator. “The frames are incredibly light, sturdy and thermally adaptable – a truly modern material.”
handcrafting to create avantgarde frames with sophisticated color combinations and textures.
a t i yk
VCPN VisionCareProducts.com
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M
Studio 1.2
August 2017 29
7/26/17 4:07 PM
Eyewe ar & Fa sh ion
ic! Berlin, Utopia
NEXT LEVEL Ever-evolving, 3D printing is fast, efficient and can offer the ultimate in bespoke styling. era-ready eyewear. The company
where customers will have their
Call it the disruptor of the
has embraced both FDM (Fused
face scanned by the optician,
frame-production business. De-
Deposition Modeling, for fast
who will then help them select a
veloing collections using 3D
and easy uses) and SLA (Stere-
frame, according to CEO Allan
printers and special software has
olithography, for more precise
G. Petersen. Mykita is also on
been around for at least eight
and tight designs). (See sidebar,
board with bespoke fitting via
years, but each season the tech-
“How It Works.”) Over the next
facial scanning with its “My Very
nology
increasingly
six to 18 months, the company
Own” line of 3D-printed, digital
accessible—and more affordable.
is focusing on ways to replicate
eyewear.
“What we are seeing in the in-
acetate on 3D printers and de-
Eyenavision and Roger Bacon
dustry is a continuing decrease in
velop special hinges, according
Eyewear teamed up to produce
price in software and hardware,
to Friedfeld.
3D-printed (SLS), made-to-mea-
By Michael Tanzi
becomes
sure, eyewear that will be available
as well as easier front-end use of the technology,” explained David
CUSTOM JOB
in the U.S. this summer. Using
Friedfeld, president of Clear-
Denmark-based Monoqool, which
proprietary, iPad-based biomet-
Vision Optical, Co. (CVO).
has
ric scanning software, each pair
been
using
3D-printed
Each brand in the CVO port-
technology since the compa-
of 3D glasses is designed to ac-
folio uses 3D printing in some
ny started in 2009, in January
commodate a wearer’s precise
capacity,
Dilli
launched its Slider collection
facial measurements, ensuring a
Dalli pediatric eyewear, Steve
that’s super thin and weighs only
perfect fit, according to Caitlin
Madden line and the new OP
four grams. The company is also
Northup, director of products
(Ocean Pacific) Pogo Track cam-
beta testing customized eyewear
and marketing.
including
30 August 2017
Tanzi_3D.indd 30
its
H O W I T WORKS Four commonly used techniques in 3D-printed eyewear: FUSED DEPOSITION MODELING (FDM) Plastic material is heated to a nearliquid state in the print nozzle and deposited in layers to create the cross section of a printed part. The print bed lowers as each layer of material is deposited or printed. SELECTIVE LASER SINTERING (SLS) A laser heats a powdered material to near melting to bind the material together and create a solid structure. STEREOLITHOGRAPHY (SLA) A laser placed below a transparent tank cures a light-activated resin in a process called photo-polymerization. MULTIJET TECHNOLOGY (MJM OR POLYJET) Layers of a liquid plastic are printed on a build tray and instantly cured with a UV light. Several different materials with different properties can all be printed at the same time. @ VisionCareProducts.com VCPN
7/26/17 2:46 PM
(Deyecroxx A FASHION AND LEISUREBRAND INSPIREDBY THE AMERICAN LIFESTYLE
GET YOUR GROOVE ON LIGHTWEIGH FLUSHMOUNT SUN CLIPS
ADOLFO New York
PIER MARTINO
•
Milan
ITALIA
(8)WINDSOREYES 877.662.6006 Untitled-1 1
windsoreyes.com 7/26/17 9:13 AM
Eyewe ar & Fa sh ion
Roger Bacon 4092 from Eyenavision
Safilo Oxydo, No. 18
ClearVision Optical, Co., Steve Madden, SM Kriista
Mykita, Targa
MATERIAL MATTERS
The new Urban Collection, inspired
PROTYPE PLAY
design possibilities will present
Adaptable, exceptionally light and
by brutalist architecture, features a
Safilo also uses Polyjet technology
themselves to the industry. “I
durable, Mykita’s Mylon is made
3D-printed temple tip that is adjust-
in the development of its Oxydo
estimate that it will be between
from fine polyamide powder
able by 10mm. “We are having fun
styles. According to Vladimiro
five to 10 years until we are 3D-
fused into solids using SLS. (See
challenging ourselves to incorpo-
Baldin, chief product design and
printing eyewear with materials
sidebar, “How It Works.”) Formed
rate 3D printing in new ways, and
creation officer, the company can
we currently use, like acetates and
layer by layer using a digital data
we plan to continue to push our-
produce prototypes with color
metals,” said Pia Taveras, product
set, the high-tech material allows
selves further to give our customers
gradients and graphic textures
engineer at CVO. “Once 3D print-
for freedom in design. Despite its
new optical experiences,” said Katie
with the same level of accuracy
ing is more mainstream, fashion
high-tech origins, the pigmented,
Murphy, director of marketing and
and realism in-house—and with-
experts will find a way to use it as
matte surface has an organic quality,
communication.
out secondary processing. “Now
well.” Sooner rather than later, she
The Oxydo brand from Safilo
we can respond more quickly to
said, “Every frame will be touched
has certainly pushed some fash-
market trends and changes in cus-
by 3D printing.” vt:pn
Ic! Berlin’s Plotic eyewear also
ion boundaries with 3D designs.
tomer taste and begin generating
uses SLS with a hypoallergenic
Its spring/summer ’17 collection
revenue from new products much
Michael Tanzi has been a
plastic that has a molecular struc-
with four styles, one in conjunc-
faster than before,” Baldin said.
licensed optician in Massa-
ture similar to natural silk. It is
tion with New York artist Francis
extremely strong and lightweight
Bitonti, are framed with 3D print
THE NEXT DECADE
past president of the Opticians
(30% lighter than cellulose acetate).
structures that resemble lattices.
As new technologies emerge, more
Association of Massachusetts.
according to Olga Schlosser, brand communications manager.
chusetts and is the immediate
WHERE TO FIND IT: ClearVision Optical, Co. 800.645.3733 • CVOptical.com • CService@CVOptical.com // ic! berlin America 866.634.8990 • ic-berlin.de // Monoqool distributed by Studio Optyx 8314.241.9410 • StudioOptyx.com • JackErker@Hotmail.com // Mykita 973.669.0063 • Mykita.com • NorthAmerica@Mykita.com // Safilo USA 800.631.1188 • Safilo.com • Info@Safilo.com 32 August 2017
Tanzi_3D.indd 32
VisionCareProducts.com VCPN
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~MOREL I-< 0~
LI
BOOTH G21015
www.morel-france.com
Untitled-1 1
|
To l l f r e e : 8 0 0 5 2 6 8 8 3 8
7/26/17 9:00 AM
WHAT’S NEW AT VEW? This is the month to plan how you will tackle the show and ensure you discover the latest happenings. Vision Expo West has a number of
vidual needs, navigate your regis-
ting Galleria and more than 140
In association with The Vision
first-time initiatives for the
tration process and efficiently plan
luxury brands for its exclusive
Council’s Eyecessorize campaign,
upcoming show, which takes place
your schedule for the show.
Suites program in the Venetian
Women’s Wear Daily will live
at the Sands Expo & Convention
Attendees can access this new tool
Hotel.
stream from the show, including
Center in Las Vegas, NV, Education:
from the top-left corner of the
Sept. 13–16 Exhibition: Sept. 14–16.
Interactive Education Brochure.
“The continued growth of the
fashion trends and interviews with
Galleria reflects Vision Expo’s com-
designers, reaching their nearly four million followers.
This year’s event—in 173,000
Lastly, attendees can now cus-
mitment to providing attendees
square feet that encompass more
tomize the continuing education
with one convenient fashion desti-
After the attendee-favorite
than 430 exhibitors and 5,000 eye-
information that they receive from
nation for the latest trends, cult
Google Marketing Stadium at
wear brands—brings together an
the very beginning, with the new
favorites and emerging designers
Vision Expo East, which included a
expansive showcase of designer
Education Highlights section of
not found anywhere else,” said
full day of Google Talks, VEW will
fashions, the latest in medical
VisionExpoWest.com.
Mitch Barkley, vice president of
host three days of digital market-
shows of The Vision Council.
ing discussions in the new Google
innovation and education sessions
“International Vision Expo pro-
taught by prestigious lecturers on
vides the industry’s most compre-
“We’re thrilled to showcase a
the hottest industry topics.
hensive education program, just
record number of brands in The
steps away from the largest exhibit
Suites, representing the industry’s
EDUCATION STATION
hall of eyewear and eyecare prod-
most established luxury fashion
CONTEST TIME!
The new Interactive Education
ucts in the Americas,” said Melissa
houses and the latest exclusive
Whether you’re an attendee or
Brochure, available for both
Ashley, senior vice president of
upmarket boutiques,” said Melissa
exhibitor, you have a chance to win
optometrists and other eyecare
Reed Exhibitions. “As we continue
Ashley, senior vice president of
some hard cash. For attendees,
professionals, helps attendees
to grow the education offerings
Reed Exhibitions.
there are two campaigns leading
quickly and easily find the classes
that attendees rely on, we know
that matter most to them, allowing
that each individual will need to
TOASTS AND TALKS
#whyilearn and #whyibuy; attend-
them to search keywords, create
find the exact courses to fit their
Daily happy hours, pop-up talks and
ees vote via the landing page in the
bookmarks
needs—and their schedule.”
a must-attend boutique buyer
VisionMobile app, and each day a
and
read
course
Partners Lounge led by a Google campaign strategist.
up to the show on social media,
panel add a rotating series of
voting participant will win $500. For
GALLERIA EXPANDS
excitement
Galleria.
exhibitors, there are two categories:
launched an Education Concierge,
The show organizers have con-
Additionally, The Suites pavilion
Most Creative Booth Design and
which connects you with a Vision
firmed an increase in exhibitors
will be home to a number of events,
Best Use of Technology in Booth,
Expo specialist to select the best
and expansion of many existing
including champagne toasts and
and each winner will score $1,000 in
education options based on indi-
exhibitor booths in the trendset-
exhibitor anniversary celebrations.
sponsor credits for the 2018 show.
descriptions all in one location. The Vision Council has also
34 August 2017
Expo West Preview.indd 34
to
the
VisionCareProducts.com VCPN
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i-dealoptics-VCPN ad August 2017.qxp_300 dpi cmyk 9 x 10.875 inches 7/10/17 3:16 PM Page 1
Vision Expo West Booth 13115 800-758-6249
Untitled-1 1
www.i-dealoptics.com
7/26/17 8:57 AM
closeup Pivot-X
Turf-X
Force-X Drill-X
A RUGGED RIDE Built to protect and perform, John Deere by Wiley X takes two trusted names for one ultimate safety eyewear collection. By Sharon Leonard
profile so that they fit easily under
Premium Lifestyle
two metallic color options with
LDO, ABOC-AC, FCLSA
the brim of a cap (a John Deere cap,
The four styles comprising this col-
green or pink accents. The lenses
When the largest agricultural
of course). They also have slip-resis-
lection; Pivot-X, Turf-X, Force-X
can be polarized gray or standard
brand in the world partners with
tant temple liners and bridges. The
and Drill-X—are Rxable and pro-
gray, with or without a silver flash
a top performance safety eyewear
temples are slightly curved with an
gressive-friendly. Wiley X will
coating. The most traditional
company, the result is John Deere
inward wrap, making them easy to
ensure the Rx lenses match the
style is the Turf-X, designed with
by Wiley X. Fully compliant with
get on and off without removing
original planos in color and per-
a squared-off shape and thicker
ANSI Z87.1, John Deere safety
headgear. Rated to withstand high
formance, and lens options include
temples. All models come with
glasses come in both plano (All
impact, the wrapped lenses also
solid gray, polarized, mirror and
a lanyard, hard shell zipper, case
Terrain Safety collection) and Rx
provide protection from wind and
flash mirror. The frames feature
and cleaning cloth, as well as the
or plano (Premium Lifestyle).
debris. The new Advert-X gives
slightly wider temples for wind
Wiley X lifetime warranty.
the wearer a choice of gloss black
protection, and both the Pivot-X
All Terrain Safety
frames with either gray or green
and Turf-X have a deeper vertical
Sharon Leonard, LDO,
The three plano styles in this col-
sapphire mirror lenses. All Terrain
lens measurement to handle mul-
ABOC-AC, FCLSA, is a
lection—Traction-X, Torque-X and
styles include an anti-fog lens coat-
tifocal lens designs. The Drill-X of-
licensed optician and contact
Advert-X— feature 100% UVA and
ing and a microfiber carry bag that
fers a more shallow and sleek shape,
lens practitioner in the
can also be used for cleaning.
which comes in a black frame, and
Syracuse, NY, area.
UVB protection, along with superior impact resistance. The frames are sleek wrap designs, with a lower 36 August 2017
John deere Closeup.indd 36
Wiley X, Inc. 800.776.7842 • WileyX .com • Info@WileyX .com VisionCareProducts.com VCPN
7/26/17 12:12 PM
DISCOVER THE MAGNE TIC POWER OF
m I ST
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eyenavision EYENAVISION.COM | 888.321.3939 Untitled-2 1
7/26/17 3:16 PM
Eyewe ar &Fash ion Fra m eFront
Some may ooh and ahh over the clothes on the runway, but ECPs keep their eyes peeled for frames that make a fashion spectacle.
Zac Posen Fiona from Kenmark Eyewear 800.627.2898 • KenmarkEyewear.com
38 August 2016
Frame Front_Fashion.indd 38
John Varvatos Stardust V519 from DeRigo REM 800.423.3023 • DeRigo.US • CustomerService@REMEyewear.com
VisionCareProducts.com VCPN
7/26/17 4:29 PM
Fendi Run Away FF 0285S from Safilo USA 800.631.1188 • Safilo.com • Info@Safilo.com
VCPN VisionCareProducts.com
Frame Front_Fashion.indd 27
Brendel by Talbot Runhof 906102 from Tura, Inc 800.242.8872 • Tura.com • Orders@Tura.com
August 2017 39
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Eyewe ar &Fash ion N EW
LAUNCH
VO 4082S
VO 4083S
VO 5211S
VO 4084
LUXOTTICA, GIGI HADID FOR VOGUE EYEWEAR Supermodel Gigi Hadid launched her capsule collection for Vogue Eyewear at an event last month in NYC’s hip meatpacking district, where guests sipped cocktails and modeled the new frames. The collection of four styles (three sun and one ophthalmic) reflect the message of the #ShowYourVogue campaign: attitude that is “sexy, smart, powerful and everything in-between.” Mixing ‘90s style with current trends, metal and acetate frames come in colorful lens/frame color combinations such as transparent or white acetate paired with pink, blue, red and orange lenses (VO5211S). The oval-shaped ophthalmic (OVO4084) features ultra-fine metal in gold or copper with either a havana or white rim profile or total black for a sleek look. 800.422.2020, Vogue-Eyewear.com. • Luxottica.com
40 August 2017
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VisionCareProducts.com VCPN
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Clear vision is critical. Costa 580® polarized sunglasses sharpen your patient’s vision by enhancing colors, reducing harsh yellow light and blocking harmful shortwave HEV. To learn more about Costa’s plano and prescription sunglass programs, call (855) COSTA RX.
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Eyewe ar &Fash ion N EW
LAUNCH
I
AM 3001
AM 7003
BRANDO EYEWEAR, ALYSON MAGEE, FOUNDATIONS COLLECTION Seven years after her debut line, designer Alyson Magee has returned with this eponymous unisex collection of 12 ophthalmic and 11 sunglass styles. Rectangle, aviator, soft cat eye and “combination wayfarer” shapes constructed of stainless steel or custom Mazzucchelli acetate come in vibrant hues. Unique styling includes four-dimensional profiles (AM3001 and AM7001) and an engineered “negative space” (AM7003). The collection, Magee said, “was about taking it back to the start, challenging the status quo and sharing designs that are unique.” +44 (0) 203 504 6418, BrandoEyewear.com.
42 August 2017
E&F_New.indd 42
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The 9226
ogieyewear.com
Untitled-1 1
â&#x20AC;¢
888.560.1060
7/26/17 9:02 AM
Eyewe ar &Fash ion N EW
MARCHON, SALVATORE ALTERNATIVE EYES/PLAN
MONDOTTICA USA, HACKETT
FERRAGAMO, SF855S
“B” EYEWEAR, ICE CREAM
LONDON, HEK1191
From a design house known
COLLECTION, IC9088
DE RIGO REM, NINA RICCI, Both featuring cat eye frames, CHAINS COLLECTION, SNR096 styles IC9087 and IC9088 Clean lines with opulent
Six of 13 models are now
INSPECS USA, SAVILE ROW,
for mixing colors, women’s
available in extended sizes,
VICTORIA
sun styles incorporate color
each with a universal bridge
This capsule collection of
blocking and combine shiny
give off a subtle retro look
details in this purely
for optimal comfort and fit.
sunwear features exclusive
metal temples with acetate
in marble-blended acetate.
feminine collection take
Full rim and semi-rimless
acetates and 18-karat rolled
fronts. Strong colors such as
Rich hues of purple, green,
direction from the designer’s
frames come in metal,
gold or rhodium. All frames
black and havana and Tokyo
orange and blue are playful
jewelry line. The oversized
acetate or both in masculine
are handcrafted in the fac-
and purple add a contem-
and vibrant. 888.399.7742,
square sun style SNR096 is
colors such as navy, black
tory in England, which is a
porary look. 800.645.1300,
AlternativeEyes.com.
constructed of handmade
and tortoise. 866.666.3662,
true statement to the brand,
Marchon.com.
acetate with a chain inlay
MondotticaUSA.com.
its values and its timeless
along the top brow reminis-
appeal. 727.771.7710,
cent of Nina Ricci’s “Calisto”
InspecsUSA.com.
bracelet. 800.423.3023, DeRigo.US. 44 August 2017
E&F_New.indd 44
VisionCareProducts.com VCPN
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Saveover30% BUY 12PIECE MILO &MESTQRTER KIT locking screws fullyadjustable temples
soflco-molded TPEmaterial durable , lightweight TR-90 Nylon
HILCO\/($/On Creating Smart Optical Solutions since 1956
Tel: 800.955.6544 â&#x20AC;¢ www.hilcovision.com Untitled-1 1
7/26/17 8:54 AM
Eyewe ar &Fash ion N EW
OGI EYEWEAR, SERAPHIN, HATHAWAY
EASTERN STATES EYEWEAR,
MARCOLIN, DIESEL, DL0239
JAGUAR, 31705
Eight men’s, women’s and
KENMARK EYEWEAR,
A feminine cat eye with
Classic masculine styling is
CLEARVISION OPTICAL,
unisex suns capture the
ORGINAL PENGUIN JR,
a soft upswept brow, the
evident in 10 ophthalmics
ELLEN TRACY, LISBON
brand’s edgy rocker/biker
THE MUNGARUTAL JR
Seraphin Hathaway model
(four from the Classic col-
Six acetate or metal
vibe with a host of frame
Six best-selling men’s styles
is constructed of handmade
lection; six from the Youthful
ophthalmic models feature
shapes from square mask to
have been sized down for
marbled acetate in four col-
Spirit line) that also evoke a
rectangle, almond and
aviator. The DL0239 unisex
the younger wearer. Round
orways: glacial aqua, French
vintage look. The round shape
modified square shapes,
model harkens back to rock
and rectangle-shaped
roast, violet tulip and radiant
of Youthful Spirit 31705 incor-
with three styles available
‘n roll’s ‘80s heyday with a
frames come in acetate,
azure. Silver-tine hinges
porates a keyhole bridge with
in petite: Halle, Manches-
top bar and metal dots on
metal and combinations of
and a fleur-de-lis temple
metallic colored stainless
ter and Shima. The Lisbon
the temple. 800.345.8482,
both. Each model comes in
tip add a vintage touch.
temples for a light-weight
includes crystal details on
Marcolin.com.
three colors such as crystal,
888.560.1060,
fit. 800.645.3710,
the frame front and comes
samba red, cargo and navy.
OgiEyewear.com.
ESEyewear.com.
in three fade finishes: black,
800.627.2898,
slate and teal. 800.645.3733,
KenmarkEyewear.com.
CVOptical.com. 46 August 2017
E&F_New.indd 46
VisionCareProducts.com VCPN
7/26/17 4:09 PM
SAFILO GROUP, FENDI, SILHOUETTE INTER-
ROMA COLLECTION, FF 0256
CHARMANT GROUP,
Taking design inspiration
LINE ART, SONATA
from Roman architecture, six
COLLECTION, XL2106
TURA, LULU GUINNESS,
Eight rimless models in
IMAGEWEAR,
ophthalmics (two with Asian
Constructed of the same
LARGE FIT COLLECTION, L205
eight lens shapes and colors
CALLAWAY, EXTREME 8
fit and four with internation-
lightweight Excellence
Nine best-selling Lulu Guin-
are vibrant for women and
Four ophthalmics for men
al fit) range from modern
Titan material as all Line Art
ness models have been sized
subtle for men. Lenses can
are constructed of light-
and retro. Full acetate
models, this collection mir-
for women who require a
be tinted to create a “glow”
weight, premium titanium
frames in a bi- or three-layer
rors “the classical grandeur
larger fit. Four metal styles
around the edges and metal
for durability and come in
color block structure include
of a musical sonata” with a
and five acetates feature
and SPX plastic frames in-
two color choices. Both the
the brand’s triangle logo
signature three-dimensional
the brand’s signature colors,
clude a concealed hinge
Extreme 7 and Extreme 8
in metal featured on the
temple design consisting of
patterns and details. L205
to maximize a minimalist
styles feature memory met-
temple. 800.631.1188,
two arches. Color choices
comes with an uplifted brow
look. 800.223.0180,
al for men who need extra
Safilo.com.
include rose gold, violet and
in a playful glitter acetate.
Silhouette.com.
headroom. 800.414.7656,
white. 800.645.2121,
800.242.8872, Tura.com.
NATIONAL, INSPIRE, 5506
ImageWear.com.
Charmant.com/US. VCPN VisionCareProducts.com
E&F_New.indd 47
August 2017 47
7/26/17 12:17 PM
WHO IS THE VCPN READER? Someone who is constantly searching for new opportunities, new products and processes to make their vision care practice better—someone actively pursuing business solutions.
s
90%
A recent survey* of ECPs revealed that 90% of regular VCPN readers took some form of action after reading an issue—from sharing content with colleagues to checking out company websites to contacting their sales reps.
product news
DELIVERING PRODUCT INFORMATION FOR OPTICAL PEOPLE SINCE THE TURN OF THE CENTURY *based on results of a reader survey conducted by GfK Market Research, September 2015
Readership_House Ad.indd 50
7/26/17 9:16 AM
Vision Care Technology
SPECIALIZED AND CUSTOMIZED
ONE LENS DOES NOT FIT ALL, AS PROVEN BY THESE UNIQUE DESIGNS CREATED FOR SPECIFIC WEARERS. Richard W. McCoy, BA, LDO,
designed for contact lens wearers,
ABOC, NCLEC
who tend to over wear their lenses,
High technology optics are con-
resulting in digital eyestrain and
stantly sought to satisfy patients’
general fatigue. Its Digital Inside
visual needs, so lens manufactur-
Technology
ers have introduced the following
BlueProtect coating provide opti-
specialty lenses.
mum comfort and protection
and
DuraVision
from digital eyestrain and harmFOR INSTRUMENT VIEWING
ful blue light conditions. Three
Eagle Vision Returns with the
available designs are single vision,
Raptor lens from Cherry Optical,
digital and progressive lenses.
Inc. of Green Bay, WI. Available in Rx and plano, the Raptor lens
FOR TODAY’S WORKSPACE
begins with medical grade blue
Created as the occupational eyewear of the 21st century, three new
blocking and UV treatments that aid in visual contrast in all
Available exclusively through independent ECPs, the Eyezen+ lens series from Essilor protects against digital eyestrain in three powers for patients of varying ages.
task-specific lens designs from VISION EASE are designed for
light conditions. The non-polarized lens allows the wearer trou-
patients who have night vision
in lens design to sharpen vision
ble-free viewing of instrumen-
issues.
while driving:
wearers’ working lifestyles, whether in an open office setting or a
tation and computer screens. In
Furthermore, this variable tint
Luminance Design Technology
workstation cubicle. (See Vision
addition, Raptor lenses are sup-
feature expands vision capabilities
calculates the lens design by
Care Technology NEW page
plied with a proprietary backside
in fog, snow and rainy conditions.
taking into account the optimal
58 for details on VISION EASE
anti-reflective coating to elim-
The Raptor lens will be a favorite
pupil size in low light conditions.
Computer, Desk and Office lenses.)
inate annoying reflections and
of anyone who drives extensively.
ZEISS Duravision is a spe-
Other VISION EASE lenses
increase light transmission.
Finally, the Raptor lens is an excel-
cialized DriveSafe coating that
are aimed at active multitasking presbyopes and first-time progressive wearers.
Raptor lenses are offered in
lent choice for low vision patients
reduces headlight glare and pro-
a variety of lens materials with
or individuals with eye disorders
tects from harmful blue light.
Trivex being the preferred mate-
requiring a light filtering capabili-
rial of choice due to superi-
ty in their lens.
or optical clarity and impact
A special progressive lens
The VISION EASE Everywhere
design features a 43% larg-
lens utilizes a soft design that
er mid-distance zone for easi-
lends itself to new and experi-
resistance. The lens color of the
FOR ALL DRIVING CONDITIONS
er vision and tracking when a
enced progressive lens wearers.
Raptor is another major feature
Rain, snow, fog and general night
patient alternates from the
The lens is visually comfortable
of the lens. The base color is a
driving are challenging driving
dashboard to side mirrors. Also,
for the wearer due to a wide dis-
light yellow, which transitions
conditions, with two-thirds of
the distance portion of the lens
tance area. In addition the lens is
to deep amber-brown tones
reporting adults indicating they
incorporates a 14% larger dis-
readily adaptable to a variety of
depending on light conditions.
experience visual difficulty in
tance area for a wider viewing
B frame measurements and has
This variable color capability is
harsh driving conditions.
area of the road.
variable insets for proper orien-
sought after by shooters, hunters, law enforcement and LASIK VCPN VisionCareProducts.com
McCoy_Specialized&Customized.indd 49
DriveSafe Lenses by ZEISS incorporate three key elements
Also
from
EnergizeMe
ZEISS lens
the
tation of the progressive corridor.
specifically
is
The VISION EASE EveryAugust 2017 49
7/26/17 12:09 PM
VisionCareTechnology HOYA placed a modest plus power increase near the bottom of a single vision lens for young adults (HOYA Sync 5 BKS) and for early presbybopes (HOYA Sync 8 BKS).
where+ lens provides the same
HOYA Sync 8 BKS can be used
features of the Everywhere lens
by early presbyopes who are not
with the addition of advanced
ready to move into a progressive
customization when required by
lens choice. The gradual add power
the Rx and patient lifestyle. The
boost is up to + 0.88D.
customization option takes into
A further customized lens
account fitting vertex distance,
design from HOYA is the iDMy-
wrap angle (face form) and pan-
Style2 progressive lens design.
toscopic tilt.
Understanding that both eyes
The VISION EASE Narrative
are unique, each lens can be
design lenses that improve vision
of single vision lenses in the
utilizes an extreme soft design
customized for each eye using
regardless of Rx and frame.
defense against digital eyestrain,
that works well for first time
Binocular
Harmonization
Natural Posture: The near
Essilor has created the Eyezen+
progressive wearers. The tran-
Technology, which takes into
viewing area is dynamically
lens series, which are only avail-
sition from distance to near is
account the right and left Rx
located within the lens corridor,
able through independent eye-
smooth with a wide corridor for
as individual components and
taking into consideration the
care professionals. The digitally
near viewing. The lens also fea-
calculates the required corridor
plus or minus powers of the Rx.
surfaced Eyezen+ lens protects
tures a variable inset capability
length and progressive power
This reduces the need for wearers
against digital eyestrain from
for precise corridor alignment
distribution. This is achieved by
to tilt their head back to view a
myriad sources and comes in
and flexibility for various fitting
using a three-step process of
near object or move an object
three power levels to provide
cross heights.
determining the patient’s life-
around for proper viewing.
accommodative relief:
style and visual needs, discuss-
INTELLICORRIDOR controls
SMALL ADD FOR TWO GROUPS
ing the patient’s history of other
the power profile of the lens,
HOYA has taken custom lenses a
lens designs and finally noting
resulting in a better viewing area
step further with the HOYA Sync
position of wear with respect to
for patients with a lifestyle that
lens designs. HOYA recognizes
the frame and measurements. By
includes extensive computer use
two groups of individuals who
considering differences between
and digital devices.
could benefit from a modest plus
both eyes, the iDMyStyle2 lens
AS-WORN Technology ensures
power increase near the bottom
ensures both eyes receive equal
that the patient’s lenses once
of a single vision lens. Two lenses
accommodative support.
mounted into the frame will pro-
In addition, all three lens offer-
• Eyezen +1 for patients aged 18-34 with 0.40D power relief • Eyezen +2 for patients aged 35- 44 with 0.60D power relief • Eyezen +3 for patients aged 45- 50 with 0.85D power relief
vide the same viewing comfort
ings reduce harmful blue light
the HOYA Sync 5 BKS and the
ADAPTIVE TECHNOLOGIES
and visual acuity as refracted.
exposure by 20%. Finally, Essilor
HOYA Sync 8 BKS.
Building on the success of
This is accomplished by using
provides extensive training materials and educational tools at EyezenPro.com.
were created to address this issue,
HOYA Sync 5 BKS targets
Shamir’s Autograph series of
the refracted Rx, frame param-
younger adults, students and
lenses, the Autograph III is based
eters, fitting cross heights and
emmetropes who read exten-
on a balanced progressive lens
far monocular PDs, panoramic
sively or use digital devices
design holistically adapted to the
angle, pantoscopic tilt and the
Richard W. McCoy, BA, LDO,
throughout the day. The wearer
patient’s Rx and utilizing a num-
fitted vertex distance.
ABOC, NCLEC, is the head
enjoys up to a +0.53D increase
ber of other factors including:
toward the bottom of the lens to reduce eyestrain.
EyePoint Technology III simulates real world images to
of the opticianry program at FOR DIGITAL EYESTRAIN
Reynolds Community College
Recognizing
in Richmond, VA.
the
importance
WHERE TO FIND IT: Carl Zeiss Vision, Inc. 800.358.8258 • ZEISS.com/Lenses // Cherry Optical, Inc. 920.469.2559 • CherryOpticalInc.com • CustomerService@ CherryOpticalInc.com // Essilor of America, Inc. 800.542.5668 • EssilorUSA.com • EyezenPro.com // HOYA Vision Care, North America 877.528.1939 • HoyaVision.com • SalesSupport@HoyaVision.com // Shamir Insight, Inc. 877.514.8330 • ShamirLens.com • Info@ShamirLens.com // VISION EASE 800.328.3449 • VisionEase.com • Info@VisionEase.com 50 August 2017
McCoy_Specialized&Customized.indd 50
VisionCareProducts.com VCPN
7/26/17 12:09 PM
ADVERTORIAL
OASIS MAX SETS THE STANDARD FOR EXCELLENCE AND SIMPLICITY The Oasis MAX is a complete,
steps, and with greater control
that, the Contour MAX generator
tures advanced three-axis CNC
fully computerized lens surfac-
comes a more secure and profit-
downloads job data and generates
technology and the simplest oper-
ing system. Every major station
able business. Optical stores need
the Rx curves and prism, while
ation of any system available. Every
features microprocessor control
to understand that reducing cost
at the same time automatically
major station has its own onboard
and is networked to an Rx server,
is less important than increasing
cribbing and safety beveling the
microprocessor control and is
which allows critical decisions to
control of business operations.
lens. The Contour MAX will auto-
digitally interfaced to the host Rx
be made as the job is input. From
By using the Oasis MAX lab sys-
matically cut a lap tool if the host
computer. It’s readily expandable
that point on, intelligent software
tem, businesses can achieve the
reports one is not in inventory.
to accommodate any volume,
systems automatically establish
ideal conditions for securing
Next, an appropriate lap tool needs
available with either wax or alloy
optimal configuration settings
long-term success: reducing costs
to be selected from the lap cabinet,
blocking, while minimal human
and manage the processing cycles
while maximizing control.
which is why Oasis MAX Surfacing
intervention minimizes error. Oasis
systems come with a full range of
MAX can be configured to pro-
at each cell. Manual intervention in the process is limited to load-
How it Works
highly durable finished lap tools.
cess plastic, polycarbonate, high
ing the lens and pressing the start
Oasis MAX follows six steps: 1) cal-
Then, the Criterion MAX finer
index and Trivex lenses. The system
button.
culating, 2) taping, 3) layout and
and polisher downloads job data,
includes LensMate Lab software,
blocking, 4) generating, 5) fining
establishes optimal pressures and
which interfaces with most VCA-
Strategic Advantages
and polishing, and 6) inspect-
cycle times for the lens material, and
compliant finishing equipment, as
Oasis MAX provides more rapid
ing. First, data is entered into the
automatically processes the lens
well as complete equipment, soft-
service, increased control and
LensMate software, which per-
with the prepared lap tool. Finally,
ware, lap tools, initial supplies and
increased profit potential for
forms the optical calculations,
the surfaced lens is de-blocked and
lab layout consultation.
retailers by allowing them to pro-
assigns tracking information and
sent to inspection and finishing.
cess lenses in-house. Producing
prints a job ticket. Then, the Unity
lenses in-house gives optical busi-
MAX blocker downloads job data
Key Features
nesses more control and more
and bonds the aligned lens to the
Oasis MAX, the world’s first fully
ownership over the production
block with blocking material. After
computerized surfacing lab, fea-
Optek International 727.522.2301 VCPN VisionCareProducts.com
Optek Advertorial.indd 51
•
OptekInternational.com
•
Sales@OptekInternational.com August 2017 51
7/25/17 4:19 PM
VisionCareTechnology
THE PERFECT MATCH
THE PARTNERSHIP BETWEEN ECPS AND THEIR LABS IS THE CORNERSTONE OF THE PRODUCT QUALITY AND CUSTOMER SERVICE THEY PROVIDE THEIR PATIENTS; HERE’S HOW TO BUILD YOURS. By Jaimee Palkovicz
are focused. Although ECPs are
with their current ones and need
EDUCATION
As far as relationships go, one
dealing with the public and labs
some assistance in making a
In addition to manufacturing
of the most important ones you
are interacting with ECPs, there
decision about their new lenses.
your lenses and putting togeth-
will establish in your career as
is one common ground both
That’s where the lab comes in.
er glasses for your patients, the
an eyecare professional (ECP)
parties share, growing robust
When you have that established
most important part of the ECP/
is that between you and your
sales. When the ECP sells, that
relationship with your lab, they
lab relationship is the education
lab. Although you are the one
means the lab sells, and one
can and will help you with these
that the lab is there to provide
who needs to relate with your
cannot do without the other.
kinds of decisions.
to you and your staff in order to
patients, it is the staff at the lab
Your lab will be there for
Sue Loving, a customer service
inform your patients what their
who will help you decide which
you when you need point-of-
representative at i-see Optical
lenses are doing or can do for
lens is best, inform you about the
purchase materials, education-
Lab in Blackwood, NJ, has been
them and their eyes.
newest products and keep your
al pamphlets and even videos
in the business for over 20 years.
Many labs offer programs for
office educated so you can in
to play in your office. Your lab
She explained how helping with
their ECPs to educate all the
turn share that information.
wants to make sure your office is
lens decisions is a daily occur-
employees in the office about
fully equipped with all the mate-
rence. “As a customer service
the newest products and tech-
you
rials that you need in order for
representative, I help our ECPs
nologies
establish, and when you are
your patients to understand what
with their lens decisions almost
being offered. Like many labs,
loyal to your lab, the lab in
their lenses are doing for them.
every day,” she said. “We have
i-see Optical Lab offers its ECP
This will be one of the most valuable
relationships
that
are
currently
return, will be loyal to you.
As an ECP, you will occasion-
customers who rely heavily on
customers a Lunch-and-Learn
This relationship benefits both
ally run into a situation where
our opinion and knowledge of
Program. This is a way for i-see
parties and is sure to help
maybe you’re not sure which
the lenses and are encouraged to
Optical’s sales representative and
boost sales, something upon
lenses to put on your patient.
come to us with any questions
lab manager to go into the ECP’s
which both you and your lab
Perhaps they have a few issues
they may have.”
shop and educate the whole
@
Courtesy of Satisloh
52 August 2017
Palkovicz.indd 52
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SI LM 0 ?"4W THE OPTICAL
#X
FAIR
R SHOW
6-9 Octo er 20 7 silmoparis.com
Untitled-1 1
6/30/17 11:23 AM
VisionCareTechnology
3 MOST IMPORTANT FACTORS IN THE LAB RELATIONSHIP
ships with its ECP customers.
As far as relationships go in
“Communication between the
the eyecare industry, the rela-
(according to an Opt-Research survey of ECPs) 1. private label lenses 58.49% 2. more lens or coating choices 21.70% 3. lens rebates/loyalty point 25.00
customer and the lab is the sin-
tionship with your lab is the
gle most important controlla-
one that will be the most benefi-
ble factor to success. The right
cial, for all of these various rea-
combination of online visibility,
sons plus others that are unique
dependable customer service and
to you and your lab. When it
staff about products, technolo-
assisting with product decisions,
technical consulting provides the
comes down to it, your optical
gies and how to sell them to their
there is one more aspect that cer-
clearest path to enabling the lab-
lab should always be there for
patients. These Lunch-and-Learn
tainly ties all of these strategies
oratory to provide the best ser-
you when you need them. They
programs include free vouchers
together, and that is communica-
vice it can.”
are your hub for all information
for all staff, with lunch provided
tion. This is how all of the above
Rebeca Nicole, a customer ser-
optical, and they are there to
by i-see Optical and even a few
strategies tie together and work
vice representative at i-see Optical,
help you . . . and ultimately, to
other goodies for the office.
to form that beneficial relation-
explained that when accounts call
help your patients as well.
ship for both parties.
they always get a person on the
COMMUNICATION
Scott
Pearl,
managing
phone and never a machine oper-
Along with educating your staff,
director of Digital Eye Lab in
ator. “There is always someone
helping supply your office with
Hawthorne, NY, explained how
here to answer the phone and
point-of-purchase materials and
his lab optimizes its relation-
assist our ECPs,” she said.
Jaimee Palkovicz is marketing
I
coordinator of i-see Optical Lab in Blackwood, NJ.
SPEAKING OUT
WHAT EYECARE PROFESSIONALS HAVE TO SAY ABOUT THE LAB RELATIONSHIP. FAVO R ABLE TERM S REGARDIN G REM AKES
A recent Opti-Research sur-
more flexibility with remakes
hassle-free, no-questions-
unlimited redos, second pair
vey of eyecare professionals
based on volume with the lab
asked, free remakes one
discounts, special lens prices
time
and package prices
asked respondents for their opinions on the following
no need to send back unless
questions:
necessary for lab to get cred-
decent terms for remakes
multiple pair discounts, free
it as well
whether doctor error or
one-time remakes
patient error
1. In addition to substantial
price savings and bet-
no shipping fees on remakes
ter service and quality of work, what other favorable
rebates in the form of gift
terms would you like to see
cards
remakes are more important allow more than one remake
now; patients getting much
per year
more specific
free on-time redo within 30
flexibility on redo jobs if
warranty on coatings
days for any reason
patient changes mind
to make a one- to two-year
need flexibility on remakes
no charge for first optician
as long as our redo rate doesn’t
commitment to change
for fraction of difficult
and first doctor prescription
go over a certain percentage,
your primary laboratory?
patients
change
then we want free redos
regarding remakes? 2. What would it take for you
54 August 2017
Palkovicz.indd 54
VisionCareProducts.com VCPN
7/26/17 12:10 PM
VisionCareTechnology
Courtesy of Cherry Optical, Inc.
WHAT WOULD IT TAKE FOR YOU TO CHANGE LABS? less wait on the phone when
as always, actions speak
calling lab
louder than words; quality of work as well as customer
guaranteed price reductions,
service
proof of ability to produce top quality work in a timely
local area lab, not out of
manner and personalized
state or country
customer service that some lab choices may a promise from the lab that
be independent or that there
they will adhere to their
would still be more than one
commitments and refunds/
lab choice
rebates/lens vouchers personal relationship with not a sales pitch for a lens
the director of the lab who
company to sell you more of
can be reached by phone,
their products
email or text regarding jobs and advice
able to use tracer software with existing equipment;
we have an excellent rela-
compatible with EMR
tionship with our current lab, which gives us excellent ser-
a faithful representative
vice and products; I cannot
with great communication
imagine what it would take
skills who cares about the
to get us to change
business the insurance companies
VCPN VisionCareProducts.com
Palkovicz.indd 55
good pricing on premium
require that you send to a spe-
products, quick turnaround
cific lab even if the lab has ter-
time, overnight delivery,
rible quality; would like more
competent customer service
freedom to choose own lab August 2017 55
7/26/17 12:10 PM
Vision Care Technology
UNITY VIA: INTELLIGENT TECHNOLOGY By John Sailer Five new progressive lens designs from VSP Optics Group address the needs of multiple patients. VSP Optics Group’s Unity Via
technologies. Automatic Reading
For previous progressive wear-
frames and the Unity Via Mobile
Progressive Lenses were designed
Height Optimization automati-
ers who have had difficulty adapt-
for patients who use mobile devices
to make the change from distance
cally calculates corridor lengths
ing, the Unity Via Plus adds Digital
more than four hours daily.
to near as smooth as possible. It
by an internal algorithm, provid-
Viewpoint Technology to minimize
The Unity Via Elite includes all
calculates the natural movement
ing a continuous range of pro-
peripheral distortion and optimize
these technologies plus Advanced
the eye takes in all gaze directions
gression lengths. This allows it to
power at every point in the lens. It
Fit Technology, which provides
providing patients with clear
fit different PDs, facial structures
is based on an advanced, three-di-
superior binocular near vision
vision at every point in the lens.
and frame styles while main-
mensional calculation model that
through an ultra-precise location
The portfolio includes five new
taining a generous reading area.
accounts for the “as worn” position
of the near reference point, allow-
options. The Unity Via provides
Variable Inset technology provides
of the lens and natural eye move-
ing for faster adaptation, a larger
larger reading areas for entry-lev-
improved binocular vision while
ment. These technologies are also
reading area and visual comfort,
el progressive wearers, incorpo-
reading, allowing for a larger read-
in the Unity Via Wrap for high wrap
according to the company.
rating Automatic Reading Height
ing area and increased comfort
Optimization and Variable Inset
when going from near to far.
56 August 2017
VSP Unity Via Lens.indd 56
VSP Optics Group UnityLenses.com • OpticsInfo@VSP.com VisionCareProducts.com VCPN
7/26/17 12:08 PM
The Eye Doctor PLUS: A Premium, Professional Eye Compress The Eye Doctor PLUS is clin-
period. Patients are able to
Most Preferred
ically proven to treat diseas-
choose their preference of
Hot Eye Compress
es such as meibomian gland
softness and warmth with
The Eye Doctor PLUS
dysfunction (MGD), blephari-
the Eye Doctor PLUS’s
was selected as the most
tis, sties, cysts, dry eye dis-
double-sided fabrics. The
preferred market-available
ease (DED) and associated
compress is microwavable,
hot eye compress by both
symptoms such as grittiness,
oven-safe, and it can also
patients and professionals.
irritation and sore eyes. It is
be refrigerated for cold treat-
an FDA-approved, registered
ment. The Eye Doctor PLUS
“What I like most about this
Class 1 medical device that
comes with a hygienic pouch
mask is the hot/cold combo
is the world’s most advanced
to store the compress in and
and the convenient, easy-
use a cold compress, and
eye compress treatment
features an adjustable, one-
to-keep-clean aspect. In my
the Eye Doc mask laterals
pack, superior by every
size-fits-all strap for comfort.
dry eye clinic, I have a lot of
as that.”
measure, and it can be used
patients using heavy oils at Simple Three-Step
night, whether it is a mineral
Procedure
oil scrub or a thick PM lubri-
Counselor, Premier Vision
Features
The American Academy
cant for corneal protection.
Services in Amarillo, TX
The Eye Doctor PLUS fea-
of Ophthalmology and
Some of this therapy is done
tures a removable wash-
the American Optometric
before using the heat mask,
Clinically Tried and Tested
able cover and exclusive
Association recommend that
therefore leaving a residue
Along with being tested
BodyBeads® extended-heat
patients who suffer from
on the mask. The Eye Doc
to last a minimum of 365
filling that conforms to the
MGD, blepharitis and DED
mask has a nice soft cover
uses, the Eye Doctor PLUS
contour of the eyes and
use a three-step procedure
over the ‘Body Bead’ bag
is safe. It adheres to British
provides sustained moist
when using warm compress
that comes right off and is
Standard BS8433:2004,
heat for the entire treatment
treatment. The first step
easy to wash and return for
showing no signs of burn-
involves heating the moist
use. On the flip side, the
ing or scorching when it
compress and laying it on
versatility of the Eye Doc
was heated to 80 times
the eyes for 10 minutes
mask is that of few others. I
the recommended time in
while it melts the oils block-
see many patients with sinus
a microwave and put in an
ing the glands in the eyelids.
and migraine issues. Those
oven for more than eight
Next, patients should milk or
patients need to be able to
hours.
both hot and cold.
– Gwen Neal, Dry Eye
massage the oil out of the glands (consumer instructions included). Finally, the eyelids and eyelashes should be cleaned. The Eye Doctor PLUS includes ten sterile wipes to complete the threestep process.
ADVERTORIAL
OptiSource Advertorial_Aug17_B.indd 57
August 2017 57
7/25/17 4:21 PM
VisionCareTechnologyNEW
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Expanding its portfolio of photo-
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DIAMOND REDUCES COSTS
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the consumables ophthalmic mar-
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REDESIGNED POST PUSHING PLIERS
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FROM WESTERN OPTICAL
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tivation than the leading national
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Desk lenses are ideal for wearers
the company, which results in an
brand, according to the company.
with Western Optical Supply’s
who need comfortable near and
extremely low cost per lens.
Available in gray, both lenses block
new post pushing pliers. Safe and
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“Lasting two to three times the
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EASE Office provides clear vision for
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diamond provides superior cut
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vertical mounting systems and
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quality,” according to Coburn,
800.328.3449, VISIONEASE.com.
will not mar lenses. 800.423.3294,
intermediate vision as “a wearer
WesternOptical.com.
moves from meetings to computer
which offers re-lap services to
EASE Computer lenses maximize the
its customers. 800.262.8761,
throughout a day.” 800.328.3449,
CoburnTechnologies.com.
VISIONEASE.com.
58 August 2017
VCT NEW_August.indd 58
VisionCareProducts.com VCPN
7/26/17 4:10 PM
SATISLOH DIGI-PRO IS ENGINEERED FOR DIGITAL POLISHING Engineered for digital polishing, specifically Satisloh’s Multi-FLEX and Duo-FLEX digital polishers, Digi-Pro polish features a unique particle shape and hardness and can be used on all organic lens materials in any available digital polishing system. Consistent flow rates resulting from Digi-Pro’s viscosity result in quality lens ESSILOR INSTRUMENTS’ X81705 PUPILLOMETER
surfaces, and its suspension
The X81705 Pupillometer from Essilor Instruments offers precise measure-
provides consistent results while
ment with manual control. The X81705 includes a manual occluder and
simplifying clean-up. Its frost-re-
allows for manual adjustment of unlimited vision distances from 35cm to
sistant chemistry prevents product
infinity. This pupillometer also provides monocular and binocular measure-
damage. Digi-Pro polish is available
ments and digital read-outs with measurements to 0.5mm and comes with
in 1-gallon and 5-gallon pails.
an automatic on/off function. 855.393.4647, EssilorInstrumentsUSA.com.
800.866.5640, Satisloh.com.
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August 2017 59
7/26/17 12:07 PM
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5/31/17 11:20 AM
Busi ness S o l u t i o n s
‘Show Me the Demo!’
When patients can see the latest technology in action, they will be much more likely to buy eyewear with it.
By Frank Gimbel, BA,
you to show how premium lens
ABOC-AC, FNAO, HFOAA
options can improve vision in a
It can be tricky to convey the mer-
true augmented reality experi-
its of add-on features such as an-
ence. The wearer can experience
ti-reflection, photochomic lenses,
viewing situations at a desktop,
digital technology and even pro-
on the golf course, on the patio
gressives to patients in a quick and
at home and even while driving.
clear manner. In-office demonstra-
The lens simulation demos can
tors can help you make more sales
change from bright sunlight to
by showing— in a very tangible
show off photochromic and po-
way—the various options you have
larization options, it can show
in mind for a wearer’s next pair of
nighttime driving as well as high-
glasses.
light AR coatings; it can even
Optikam Pad
VIRTUAL REALITY
is that you do not have to stock
cent version update now allows
For the ultimate in technology
all of these frames and you can
for a lens simulation that can
that transports the old-school
pick and choose which brands
demonstrate virtual farsighted
looking glass into the cyber-
you would like to load, all with-
and nearsighted corrections in a
world, OWIZ from Fitting Box is
out having to pre-purchase the
variety of lens thicknesses.
an iTunes-downloadable, Wi-Fi-
loaded inventory.
based virtual mirror application.
The program allows for quick
It allows your patient to virtually
selection between men’s and
From the patient’s point of view,
try on nearly 50,000 ultra-real-
women’s, both in ophthalmic and
there’s nothing better than being
istic frames in a 3D simulation.
sunwear. Users can take selfies in
able to experience a new, per-
Wearers
TRIAL LENSES
themselves
their new potential frames and
haps more expensive lens before
in HD from a direct face and
email them to their friends and
they fully commit to it. From the
three-quarter viewing angle, with
family for voting options. The
ECP’s angle, trying before buy-
a wide variety of frames, colors
program can be loaded onto any
ing will actually help with overall
and brands, allowing you to truly
iPad Air 1 and 2 and iPad Pro and
sales and create more repeat cus-
satisfy their needs. The best part
requires software licensing. A re-
tomers. The OptikamPad allows
can
see
VisionCareProducts.com VCPN
Morge_Show Me the Demo.indd 61
OWIZ from Fitting Box
August 2017 61
7/26/17 12:03 PM
Busi ness So l u t ions
VisioOffice 2 from Essilor
light AR coatings; it can even
pare their field of vision with po-
display the difference in corridor
larized versus non-polarized lenses.
widths and image jump with bi-
The iPad-based systems, i.Demo by
focals and progressives.
ZEISS and Smart Mirror from ABS,
When it comes to lens materi-
Inc., fit the bill for this purpose.
als and being able to readily show the differences, the Visioffice 2 and
MULTI-TASKING DEMOS
m’eyeFit mirror, both by Essilor of
Today, there are demonstrators that
America, Inc., demonstrate the sim-
allow you to show several benefits
ulated scale of a heavier lens in com-
in one unit. The compact, com-
parison to a thinner, lighter lens. By
prehensive ZEISS Demonstration
photochromic lenses. The ZEISS
tage of this time and help to build
manipulating the approximate Rx
Tool (available to qualified cus-
Demonstration Tool also gives pa-
product awareness for their next
power and material type, the weight
tomers) is an all-in-one interactive
tients the ability to feel and see the
purchase.
scale and thickness images will
tool that’s suitable for the smallest
differences between eyeglass lens
So here is where a device such as
change in front of the patient’s eyes.
dispensing tables. It plays videos
materials as well as experience the
the ABS Smart Mirror shines. It is available in tablet-form only for the U.S. market, and it can stream ads,
Another simulation is showing
that show the benefits of quality
glare reduction made possible by
the patient what to expect when
optical products. It demonstrates
polarized lenses.
looking through photochromic
the wider fields of view available
lenses in clear, dark and in-between
with
light levels. Patients can also com-
customized
progressives,
take photos of patient frame choices MAKE WAITING MORE FUN
and share them via email. It also has
benefits of anti-reflective coatings
Advertisement and education-
digital lens measurement capability.
and the quick-changing proper-
al loops played in the waiting
The Smart Mirror, in many ways,
ties of the brand’s PhotoFusion
area are an effective way to con-
can act as another “employee” inter-
vey information in addition to
acting with waiting patients.
highlighting particular brands
ZEISS i.Demo
of frames, lenses and options.
SCREEN TIME
Moreover, this provides a mod-
Many frame and lens vendors
ern feel for your office. Patients
allocate a budget for these types of
are passively waiting for their ap-
practice building tools, and they
pointment with the optician, so it
can help you set up a loop. Some
only makes sense to take advan-
may even pay for the digital device (flat screen) that is broadcasting the message. Don’t be afraid to ask every vendor if they offer such a service—doing so can help you align your mutual goals. Plus, adding this modern touch might give you that well deserved leg up on your competition and highlight your optical as the it place to patron.
VisioOffice 2 from Essilor
Frank Gimbel, BA, ABOAC, FNAO, HFOAA, is an advanced certified optician and owner of Gimbel Opticians in Plymouth Meeting, PA.
62 August 2017
Morge_Show Me the Demo.indd 62
VCPN VisionCareProducts.com
7/26/17 12:03 PM
‘You Had Me At Easy’
There are many basic tools that visualize features such as polarization, tints and coatings. By Sam Morgenstern, LDO
ECPs and patients see the benefits
battery-powered torch device. The
ing light conditions and can meet
Your patient has decided upon a
of polarized lenses, Younger Optics
demo tool gives patients a real-time,
patients’ needs as an all-in-one lens
frame and now it’s time for lens
has released an updated version of
firsthand understanding of the
solution.
options. With more choices than
its NuPolar LED Glare Demonstra-
speed at which the lenses change,
ever before, it’s wise to make a
tor, which creates bright glare.
up to taking on a true sunglass tint
Samuel Morgenstern, LDO,
small investment for lower-tech
The battery-operated unit fea-
in full sunlight. It really emphasiz-
is the optical manager
demos that can practically make
tures an easy access on/off button
es the fact that ZEISS PhotoFusion
for Princeton Eye Group in
the sale for you.
on top and an automatic timed
technology reacts quickly to chang-
Princeton, NJ.
The folks behind the iconic and
shut-off. It also includes a polar-
beloved View-Master brand (re-
ized lorgnette that rests comfort-
member the popular children’s
ably on top of the unit when not in
toy?) designed a demo expressly
use. If desired, the demonstration
for Western Optical Supply, Inc.
image beneath the glare surface
PreViews (U.S. patent #5,311,356)
can be swapped with any one of
is a super handy, compact and
four seasonal images included.
PhotoFusion from ZEISS
easy-to-use tool that shows examples of many different lens charac-
PHOTOCHROMICS
teristics. It offers your patients the
Transitions Optical offers lens
ability to be able to view and feel
demo cards and a UV demonstra-
how specific lenses enliven color,
tion lamp to explain how its pho-
reduce glare, heighten contrast
tochromic technology works. You
and sharpen detail in the comfort
could display the UV demonstra-
of your dispensary.
tion lamp in the dispensing area,
You will be able to bring the out-
and with the demo cards you can
doors inside by showing 3D scenes
show the difference between the
as viewed through the naked eye
activated and clear portion of the
and then as seen with the benefits
lens. Best of all, you can show the
of a specialty lens. The PreViews
differences, side by side, between
Starter Kit includes viewer, counter
Transitions Signature and Transi-
display and any five disks.
tions XTRActive lenses.
POLARIZATION
ZEISS features gray and brown
One challenge to ECPs is the fact
photochromic sample lenses. They
that most of us are indoors, away
gradually darken when exposed to
from harsh, blinding light. To help
UV light from the accompanying
PreViews from Western Optical
The PhotoFusion demo tool from
WHERE TO FIND IT: ABS, Inc. 888.989.4227 • Smart-Mirror.com/en • Info@Smart-Mirror.com // Carl Zeiss Vision, Inc. 800.358.8258 • Zeiss.com/ Lenses • Customer.Service@Zeiss.com // Essilor Instruments USA 855.393.4647 EssilorInstrumentsUSA.com • Info@EssilorInstrumentsUSA.com // Fitting Box 646.982.1135 • FittingBox.com • ContactUS@FittingBox.com // Optikam Tech, Inc. 888.356.3311 • Optikam.com • Sales@Optikam.com // Younger Optics 800.366.5367 • YoungerOptics.com • Marketing@YoungerOptics.com // Transitions Optical, Inc. 800.848.1506 • Transitions.com • CustomerService@ Transitions.com // Western Optical Supply, Inc. 800.423.3294 • WesternOptical.com • Orders@WesternOptical.com VisionCareProducts.com VCPN
Morge_Show Me the Demo.indd 63
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7/26/17 12:04 PM
S o c i a l Me d i aA dv is or
Making Google+ Work for Your Practice Samantha Toth Facebook, Twitter and Instagram get all the limelight, but Google+ is often a hidden secret to maximize your exposure to patients. Google+ was created in 2011 and recently underwent a redesign, helping it further work in favor of your practice. Google+ is directly attached to Google’s online platform, allowing posts to be instantly indexed for search results. The instant searchability of your Google+ page allows you to provide timely and relevant information to your audience. You can comment on a new study and instantly be found
you must have a Gmail account. If you do not yet have one, start by creating a generic practice email like YourEyecarePractice@Gmail. com. You will want to ensure that anyone managing or posting to your Google+ page has access to the login information for the Gmail you select. Visit https:// plus.google.com/ to get started creating once your email is set up.
Ensure all information is clear and informative. When setting up your account, make sure your profile is up-todate, information is accurate and detailed, and you have quality photos. This information and quality content, to be indexed by Google, will make it easier for
If used correctly, Google+ can be a powerful tool for search optimization. in relation to breaking news. While users may not first seek out your Google+ page, they will land on your Google+ page by simply searching online if you have one. Think of Google+ as a landing page with links to original content, your website and other social media platforms. Get started with these tips to make Google+ work for your practice.
Create your page. Anyone can create a Google+ page, but 64 August 2017
Social Media Advisor.indd 64
your prospective patients to find you online. By looking at your Google+ account prospective patients will know where you are located, hours of operation, your website URL, and they will be able to learn more about what your practice offers.
Connect your accounts. Once your page is created, link it to your Google My Business listing. This connection will ensure that any reviews, hours of oper-
ation and location information from your Google My Business page show up on your Google+ page as well.
Remember to stay active. Google+ recently launched a new feature allowing you to post and participate in groups with shared interests, called “Communities.” By staying connected through the Communities feature you can establish yourself as an expert
in your field and stay relevant among the community. Whether you join a Community to actively participate in discussions or post original content for the public to see, remember to stay active and accurate. Something as simple as getting a new phone number or changing your hours of operation is an important piece of information to update across all social pages, including your Google+ page.
Samantha Toth is the resident marketing rockstar for Innexus, who specializes in websites, social media and marketing for the eyecare industry. Learn more at http://GetInnexus.com. VisionCareProducts.com VCPN
7/26/17 4:11 PM
57-0542-TAYE-Premium-Ad-05.indd Untitled-1 1 1
6/29/17 6/7/17 1:31 1:46 PM
Busi ness So l u t ions
TAKING CHARGE Management firms can guide your dispensary to higher profits and better business.
By Mark Clark, ABOC
imbursements, increased cost of
they manage. These firms have
ic owner, all of these firms have
The top-northern half of New
goods and the commoditization
similarities, as Joseph Casorio
one-to-two year auto-renewing
Jersey is home to a microcosm
of the industry.
CEO of Vision Associates pointed
contracts with built-in exit clauses
Rob Katz, CEO of Medical Eye-
out: “We have all come out of the
for both parties. During the term
Eyeglass
glass Center, estimates that up to
same mold, being so close to each
of the contract, the firms will han-
Center, Inc. (Westfield), Vision
90% of dispensaries are not op-
other.” But there are some key dif-
dle all aspects of staffing, billing
Associates (Warren Township)
erating at a profit. This is where
ferences in these three successful
and inventory management. All
and Partners in Vision (Edison).
these practice management firms
management models.
three firms indicated that practic-
These companies take control of
leverage their buying power and
your practice so you don’t have
their experience translating key
Contract Basics
the long haul. The practice main-
to—especially when it comes to
performance indicators (KPIs) to
While each contract is a private
tains ownership of the dispensary
fighting shrinking insurance re-
build margins for the dispensaries
transaction with the specif-
through the entire term. They also
of
dispensary
companies:
66 August 2017
Clark_Take Charge.indd 66
management
Medical
es nearly always stay with them for
VisionCareProducts.com VCPN
7/26/17 2:40 PM
typically have their own central
has more than 80 ophthalmology
20 miles from each other, but
petition is “patient education on
laboratory or contracted lab to
dispensaries in 22 states—with
what makes the difference for us
the products which best fit their
supply lenses.
no central system to keep track
is execution and infrastructure,”
visual needs, not just selling.” His
The partnership is designed to
of varying insurance plans and
said CEO Casorio. He described
perspective as a former optician
create a percentage of profit for
regulations. “There is not one
a behind-the-scenes look at the
gives him a special affinity for
both the management firm and
single resource you can go to for
corporate office, for which there
the dispensary, which is prod-
the dispensary. Often included
insurance questions, so we have
is help for dispensers’ daily needs.
uct-centric and should be treated
in the contract are dispensary de-
an experienced team that re-
Opticians have someone they can
as an integral piece. “We try to
speak to at the corporate office or
touch every part of the practice;
the laboratory when needed.
we don’t want the dispensary to
We try to touch every part of the practice; we don’t want the dispensary to be a —Judd Sky gift shop in the corner. signs and updates. Upon entering
searches each company and each
one of these quality dispensaries,
plan within the demographic,”
a patient may not be made aware
explained Katz. He also believes
of the presence of a separate
that onboarding executives di-
management firm existing within
rectly from the ophthalmology
the practice.
industry gives them a unique ad-
Each of them will also imple-
vantage over his competition.
The office managers receive formal
optical
management
be a gift shop in the corner,” Sky said.
training as well as tools for suc-
His holistic approach is also seen
cess. Casorio further explained
in the company’s training method,
The main players are only 20 miles from each other, but what makes the difference for us is execution and infrastructure. —Joseph Casorio that he tries to keep only six to 10
which extends beyond the dis-
In terms of how two business
offices under each regional man-
pensary to educational models for
which
entities work together in one
ager so that they may remain in
the practice’s entire staff. Sky and
play major roles in transform-
space, Katz explained Medical
close contact with each location.
his partners believe that keeping
ing the practice. Monitoring the
Eye Centers’ priority: “We under-
KPIs of the practice enables the
stand that it is always the practice
Partners in Vision
latest frame and lens products is
management teams to make ad-
reputation on the line with every
Since its origins in 1999, Part-
key to fully integrating the dispen-
justments where necessary. Da-
transaction, so every decision we
ners in Vision has partnered with
sary into the practice.
ta-driven management also cre-
make is with that in mind.”
more than 100 ophthalmology
ment their own point-of-sale and management
software,
all employees engaged with the
ates better employee interaction by eliminating subjective management tactics. Despite some stylistic nuances, these seem to be the fundamentals with each of
Once you determine which firm’s approach is best for your
It’s the practice reputation on the line with every transaction, so every decision we —Rob Katz make is with that in mind.
the three companies.
individual business, ask for a free consultation and analysis of your office. A consultant will then determine if your office is potentially a good fit for their program.
Vision Associates
locations, becoming a respected
The qualification process ensures
Medical Eye Centers
With nearly 150 ophthalmology
brand in eyecare. Judd Sky, CEO
the success of both parties.
Approaching its 40th year in
and optometry locations, Vision
and founder, began his career as
practice management, Medical
Associates is one of the fast-
an optician. He said that what
Mark Clark, ABOC, is founder
Eye Centers has been in this busi-
est-growing practice management
makes Partners in Vision differ-
of iProfit Group, a healthcare
ness the longest. The company
firms. “The main players are only
ent from its neighboring com-
investment consulting firm.
WHERE TO FIND IT: Medical Eyeglass Center, Inc. 941.993.4242 • MedicalEyeglass.net // Partners In Vision 888.748.1112 • PartnersInVision.com • PIVInfo@ PartnersInVision.com // Vision Associates 800.346.7486 • VisionAssociatesInc.com VCPN VisionCareProducts.com
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Busi ness S olut ions N EW
NEW KIDS’ RESOURCE TOOLS FROM TRANSITIONS OPTICAL NEXTERNAL ECOMMERCE PLATFORM
Designed to help ECPs treat
FROM TRUECOMMERCE
young patients, new education
Process orders across multiple
and marketing materials from
sales channels in one system with
AOA OFFERS TIPS TO SAFELY VIEW
Transitions Optical highlight
the Nexternal eCommerce plat-
THIS YEAR’S SOLAR ECLIPSE
the importance of regular eye
EDGEPRO SOFTWARE ADDED TO
form from TrueCommerce, which
To help patients avoid eye damage
exams and the need to protect
PRIMARY EYECARE NETWORK
integrates with ERP software,
from viewing the solar eclipse on
children’s eyes from damaging
Primary Eyecare Network (PEN)
EDI networks and accounting
Aug. 21, the American Optometric
UV rays and blue light. Social
members can now receive discount
systems. A password-protected
Association partnered with the
media graphics and countercards
pricing on EDGEPro software from
B2B ecommerce portal allows
American Astronomical Society
provide tips on prescribing and
Gateway Professional Network.
customers to order by computer,
to develop educational resources
dispensing corrective eyecare and
EDGEPro’s platform simplifies
tablet or phone for a “one-stop
dedicated to the celestial event.
can be viewed and downloaded
business analytics by providing
shopping” solution. 888.430.4489,
AOA.org/2017Eclipse includes
at TransitionsPro.com/Kids.
functions for benchmarking,
Nexternal.com.
free, downloadable information
800.848.1506, TransitionsPro.com.
tracking and highlighting lost
68 August 2017
Biz Sol NEW.indd 68
materials plus links to learn more
revenue opportunities. EDGEPro
about the event and access special
also allows users to view data
eclipse glasses and solar viewers.
from any hand-held device.
800.365.2219, AOA.org.
800.444.9230, PrimaryEye.net. VisionCareProducts.com VCPN
7/26/17 1:25 PM
Busi nessS olut ions NEW
INDEX TO ADVERTISERS ADVERTISER
PAGE
PHONE
WEBSITE
All About Vision
14
858.454.2145
AllAboutVision.com
CareCredit
2-3
866.853.8432
CareCredit.com
Costa
41
800.447.3700
CostaDelMar.com
Eyenavision
37 888.321.3939 Eyenavision.com
Hilco
45
800.955.6544
HilcoVision.com
HOYA Vision Care
CV1
800.423.2361
TheHoyaFreeformCompany.com
i-dealoptics
35 800.758.6249 i-dealoptics.com
Inspecs
26 800.852.7857 Inspecs.co.uk
Lab-Tech Inc.
59
800.822.4343
Lab-Tech.net
L’Amy America
19
800.872.7377
LamyAmerica.com
Luxottica
13 800.422.2020 Luxottica.com
Marchon Eyewear
21
The McGee Group
CV2 Spread 800.966.2020
McGeeGroup.com
Mondottica USA
6-7
866.666.3662
ModotticaUSA.com
Morel
10-11, 33
800.526.8838
Morel-France.com
OAA
CV3
901.388.2423
OAA.org
Ogi Eyewear
43
888.560.1060
OgiEyewear.com
Optek International
51
727.522.2301
OptekInternational.com
OptiSource International
57
800.678.4768
1-800-OptiSource.com
Optometry Giving Sight
16
888.OGS.GIVE
GivingSight.org
agencies and patient associations to “effectively advocate for policies that
Reed Exhibitions
60
800.811.7151
Vision.ReedExpo.com
put patients first,” according to the company. Visitors can also sign up to re-
Safilo
CV4
800.631.1188
Safilo.com
ceive legislative alerts and access to educational materials. 800.843.2020,
Silmo
53
—
SilmoParis.com
JNJVisionCareInfo.com/AdvocacyAcademy.
Think About Your Eyes
65
—
ThinkAboutYourEyes.com
Tura Inc.
15
800.242.TURA
Tura.com
Tuscany Eyewear
8, 23
800.293.9588
TuscanyEyewear.com
WestGroupe
4-5
800.361.6220
WestGroupe.com
Wiley X Eyewear
Insert
800.776.7842
WileyX.com
Windsor Eyes
31
877.662.6006
WindsorEyes.com
Tuscany Eyewear
CV2, 15
800.293.9588
TuscanyEyewear.com
WestGroupe
2-3, 25
800.361.6220
WestGroupe.com
Wiley X Eyewear
5, 7, 9, 11
800.776.7842
WileyX.com
Zyloware Eyewear
CV4
800.765.3700
Zyloware.com
JOHNSON & JOHNSON LAUNCHES VISION ADVOCACY ACADEMY Get all the tools you need to advocate for patient care and safety at Johnson & Johnson Vision’s online Advocacy Academy. Resources include information on key issues affecting vision care plus ways to engage with lawmakers,
ENHANCED FEATURES TO COMPULINK’S EYECARE ADVANTAGE SYSTEM This MACRA-ready solution from Compulink Business Systems, Inc. includes automated reporting and built-in MIPS intelligence. Eyecare Advantage features Advantage RCM billing service, real-time MIPS monitoring and reporting, and OneTab EHR, which allows ECPs to chart an entire exam from a single screen. Eyecare Advantage integrates with the American Optometric Association’s AOA MORE Registry. 800.456.4522, CompulinkAdvantage.com. VCPN VisionCareProducts.com
Biz Sol NEW.indd 69
800.966.2020
Marchon.com
(ISSN-1549-6716) is published monthly, except December, by First Vision Media Group, Inc., 25 East Spring Valley Avenue, Suite 290, Maywood, NJ 07607. Phone (201) 587-9460, Fax (201) 587-9464. Periodical Postage paid at Hackensack, NJ and additional mailing offices. Postmaster: Send address changes to VCPN, P.O. Box 986, Levittown, PA 19055-9998. Subscriptions: VCPN, P.O. Box 986, Levittown, PA 19055-9998 or online at totallyoptical.com. Distributed to qualified optical dispensing locations, chain store headquarters, and optical laboratories. Other U.S. subscriptions are available for $85 for one year; $160 for two years. Contact publisher for overseas rates. Copyright © 2017 by First Vision Media Group, Inc., Frank Giammanco, President & CEO; Shawn Mery, Executive Vice President. No part of this publication may be reproduced without written permission of the publisher. The publisher’s acceptance and publication of any advertising or editorial materials does not constitute endorsement of any product, service, or company by First Vision Media Group, Inc. Throughout this publication, trademark names are used. Instead of placing a trademark or registration symbol at every occurrence, we are using the names editorially only with no intention of infringement of the trademark.
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LOOKING BACK 1999: offers the COLTS 1997: opens with six employees in Clearwater, FL
Performance Seal and introduces RLS (real life simulation) testing for AR-coated lenses and cloth testing
2016: John M. Young
2001: offers FDA compliance program and launches COLTS College for educational classes on testing
inducted into The Vision Council’s Lab Division Hall of Fame
2011: Kimberly Hutton becomes president
1998: begins
2000: becomes first optical
2010: purchases
2014:
Today, COLTS has 14
manufacturing and selling COLTS BTE and STE equipment; expands into cleaners and cloth testing
lab accredited by A2LA to ISO 17025, the lab equivalent of ISO 9000; begins testing safety eyewear and goggles to ANSI Z87.1
15,000-square-foot building in Oldsmar, FL
begins testing safety helmets
employees and continues to perform testing and sell equipment to companies worldwide.
A 2 0 - Y E A R S TA N D A R D COLTS’ LABORATORIES PAVED THE WAY FOR UNIFORM PRODUCT TESTING, AND IT’S STILL LOOKING AHEAD.
When COLTS Laboratories president Kimberly Hutton talks about the company her father founded 20 years ago, it’s easy to tell it’s a source of pride. “Sticking around for this long and expanding into different areas has been a big success,” said Hutton, who has worked with founder (and her father) John M. Young since COLTS opened its doors in 1997. After retiring from Essilor, Young, who passed away last month, started consulting firm IPI Associates, and it was there that he was approached by several manufacturers and retailers about the need to offer
72 August 2017
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independent testing. “He thought it was important to give manufacturers a way to validate marketing claims and their own testing, as well as assist labs with lens buying decisions,” she said. And despite early challenges, such as concerns that COLTS would become the company setting standards for which it would also conduct the testing, Hutton said its greatest success is to have contributed to “a more quality-minded industry.” Steve Sutherlin, Lab Division liaison at The Vision Council, which inducted Young into its Hall of Fame last year, recalled
Young as “forward-thinking” for opening the first stand-alone testing facility. ”From a lab standpoint, his help in navigating the very difficult waters of FDA compliance and with product testing was an enormous help to many of us,” Sutherlin said. COLTS, which has expanded into testing product categories such as cleaners and cloths as well as safety eyewear and helmets, is ready to adapt to the shifts, according to Hutton: “The optical industry is changing in the way they purchase and market products, so our goal is to learn in these new markets.”
visioncareproducts.com VCPN VisionCareProducts.com
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© 2017 Max Mara S.r.l. Eyewear produced and distributed exclusively by Safilo USA, Inc. 1.800.631.1188. All Rights Reserved. Style: MM 1327