VCPN August 2017

3D

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E Y E W E A R

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A whole lot of more. carecredit.com

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THROUGH MY KLiiK I SEE MORE THAN JUST THE WORLD AROUND ME

Taking its direction from the clean, modern aesthetic of Danish design, KLiiK denmark eyewear is subtle yet always inspired. The rich, saturated coloring, laser cut detailing and mixing of patterns and materials are some of the design elements that are integral to the KLiiK denmark collection. Designed for both men and women, KLiiK denmark focuses on smaller eye sizes and is a go to brand for the smaller fit, small PD consumer with a strong sense of style.

KLiiK.COM K• 590

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P E R F E C T LY

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Women who are dialed into the latest fashion trends and love bold colors get the best of both worlds with Mondottica’s Bloom Optics The Petite Collection.

Created with thin, lightweight and colorful handmade acetate frames with double laminates, the styles come in a wide enough range to suit ages 18 all the way to 60; all models are progressive friendly.

Innovated Design and Functionality Along with classic and modern shapes, Bloom Optics’ The Petite Collection offers key design and functionality innovations.

Temple, bridge and ED to-scale sizing allows the collection to accommodate a smaller face, adjustable nosepads give users maximum comfort, and flex hinges provide comfort and durability. Satin finishes on each metal frames combined with adjustable nosepads ensure a perfect fit every time. There are 18 current styles with an additional six models coming out in November 2017.

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PORSCHE DESIGN EYEWEAR

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YOUR TOTAL OPTICAL PRODUCT RESOURCE

TABLE OF CONTENTS 36

On the Cover UPFRONT VIEWS 14 Guest Editorial THINK ABOUT YOUR EYES

by Karl Citek, MS, OD, PhD, FAAO 18 PRODUCT BUZZ 20

Produced using one of the 3D-printed technologies known as selective laser sintering (SLS), the new Komorebi Designer Line from Roger Bacon by Eyenavision features nine avant-garde shapes. New styles and features are continuously being rolled out to ECPs who carry the brand via the Roger Bacon iPad application.

According to Joseph Zewe, Eyenavision CEO, the technology creates a unique buying experience that ultimately delivers a pair of made-to-measure, one-of-a-kind eyewear.

An RB visualization unit allows patients to see themselves in a variety of styles and how they will fit their face. For the ECP, the iPad-based software and custom printing frees up money for frame board inventory, and there are fewer returns. It’s a smart marriage of technology and business acumen. Model is wearing Twins in navy blue/ wine red • Eyenavision 888-321-3939, Info@Eyenavision.com, Eyenavision.com “We’re thrilled with the positive reception surrounding our new Design Line

by Komorebi. These new designer Roger Bacon frames allow us to realize the potential of made-to-measure custom eyewear and 3D printing. ”

NOTEWORTHY Ready for a Revolution 22 ONE-TO-ONE Randy Baldwin, VP of Marketing, CareCredit 24

EYEWEAR & FASHION Achtung, Baby

by Rona Gindin 27 Next Level

by Michael Tanzi 30 What’s New at VEW? 34 Closeup A Rugged Ride

by Sharon Leonard, LDO, ABOC-AC, FCLSA 36 Frame Front Catwalk Coolness 38 NEW 40

Joseph Zewe, Eyenavision CEO

VCPN VisionCareProducts.com

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36

38

28 NEW SPACE FOR SAFILO FACEBOOK.COM/ VISIONCAREPRODUCTNEWS.COM Word on Safilo’s new North American headquarters spread quickly on Facebook, and many took note. The company, previously located in Parsippany, NJ, is now at home in a 55,000 square-foot space in Secaucus, NJ (five miles from NYC).

TESTING PIONEER JOHN YOUNG PASSES FACEBOOK.COM/ VISIONCAREPRODUCTNEWS.COM Our coverage on the passing of John M. Young, founder of COLTS Laboratories, not only reached many of VCPN’s Facebook followers, but it also prompted many comments in tribute to the industry veteran.

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YOUR TOTAL OPTICAL PRODUCT RESOURCE

TABLE OF CONTENTS 56

64

AUGUST 2017 Volume 17, Issue 8 EDITORIAL STAFF Vice President, Editorial John Sailer • JS@VisionCareProducts.com Managing Editor Michele Silver• MS@VisionCareProducts.com Assistant Editor Cara Aidone Huzinec • CH@VisionCareProducts.com Assistant Editor Alex Evans • AE@VisionCareProducts.com Vice President, Design Jane Kaplan • JK@VisionCareProducts.com Assistant Art Director Bruce Kenselaar • BK@VisionCareProducts.com Production and Web Manager Anthony Floreno • AF@VisionCareProducts.com Contributing Writers Karl Citek, Mark Clark, Frank Gimbel, Rona Gindin, Sharon Leonard, Richard McCoy, Samuel Morgenstern, Jaimee Palkovicz, Michael Tanzi, Samantha Toth Editor Emeritus Ed De Gennaro, MEd, ABOM ED@VisionCareProducts.com

BUSINESS STAFF President & Publisher Frank Giammanco • FG@VisionCareProducts.com Executive VP & Associate Publisher Shawn Mery • SM@VisionCareProducts.com Director of Sales Janet Cunningham • JC@VisionCareProducts.com Vice President, Marketing Debby Corriveau • DC@VisionCareProducts.com Vice President, Operations Sharon O’Hanlon • SO@VisionCareProducts.com Subscriptions SUB@VisionCareProducts.com

12 August 2017

TOC_Aug17.indd 12

VISION CARE TECHNOLOGY Specialized and Customized

by Richard McCoy, BA, LDO, ABOC, NCLEC 49 The Perfect Match

by Jaimee Palkovicz 52 Closeup Unity Via: Intelligent Technology

by John Sailer 56 NEW 58

BUSINESS SOLUTIONS

63

‘Show Me The Demo!’

by Frank Gimbel BA, ABOC-AC, FNAO, HFOAA 61 ‘You Had Me at Easy’

by Samuel Morgenstern, LDO 63 Making Google+ Work for Your Practice

by Samantha Toth 64 Take Charge

by Mark Clark, ABOC 66

62

NEW 68

ADVERTISERS’ INDEX Advertisers’ Contact Information 69

VISION EXCHANGE Classified Advertising for the Optical Industry 70

LOOKING BACK A 20-Year Standard 72 CORRECTION: The picture of Coburn Technologies’ Cobalt NX generator was incorrectly identified on page 52 of the June issue of VCPN. The caption should have read: “Coburn’s new Cobalt NX uses ‘cold mist’ and dry cut technology on traditional and free-form lenses.”

66

GIOVANNI VITALONI WAS ELECTED PRESIDENT OF MIDO SUCCEEDING CIRILLO MARCOLIN. VisionCareProducts.com VCPN

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VIEWS

Take Patient Education to New Heights

page 30). It’s become so advanced that some companies can even use a tablet to capture three-dimensional images of a patient’s face, electronically deliver that inforJOHN SAILER

A New Dimension

Educate your patients and build your practice with free services from AllAboutVision.com.

Visit www.allaboutvision.com/ecp/ to learn about…

• Free, comprehensive, trustworthy patient education

mation to the manufacturer and automatically print out a perfectly customized frame.

The 3D-printing technology revo-

Now, the eyewear business is

lution amazes us daily with stories

leaping forward into a new dimen-

of artificial limbs being printed for

sion by 3D printing lenses. This

those who have lost theirs, houses

latest development in 3D printing

that can be produced quickly and

technology allows for the auto-

easily with less effort and at a lower

mated manufacturing of specialty

cost than ever before, and a host

lenses (see Noteworthy page 22).

of other products that until just

Using a printer head that deposits

recently had to be manufactured

about a billion droplets of a propri-

in more traditional ways. This

etary UV-curable acrylic material,

technology is so user-friendly that

operators can print Rx lenses.

Now, the eyewear business is leaping forward into a new dimension

by 3D printing lenses. these developments have some-

The

customization

capable

times been accomplished simply

when using 3D printing to produce

by students equipped with only a

frames and lenses will surely lead to

computer, the necessary software

this technology one day becoming

and an off-the-shelf 3D printer.

the norm rather than the exception.

• Free listings in the Eye Care Practice Network

Quickly advancing from research

I remain convinced that as tech-

and development to practical

nology advances exponential-

• Free Eye Health Videos for practice websites

application, 3D printing will surely

ly and new developments reach

• Free Eye Health News Feeds for practice Facebook pages

become a ubiquitous, disruptive

end users increasingly faster, that

force throughout many professions.

someday there will be Rx eyeglass

• And more!

AllAboutVision.com is a leading provider of online eye health and vision correction information. We have hundreds of pages of easy-to-understand, trustworthy content that is developed with the input of eye care professionals on our Editorial Advisory Board.

In the world of eyewear, after

vending kiosks in public places

first being used to speed up the

that will refract you automatical-

frame design prototyping process,

ly, allow you to select a flattering

3D printing has quickly graduated

frame using 3D virtual try-on

to the point where now a number

imagery, then implement 3D

of companies are already using the

printing to produce a complete

technology to actually print final

pair of eyeglasses. That day will be

products for sale to end users (see

here sooner than we know it.

AllAboutVision.com is a Supporter National Sponsor of Optometry Giving Sight. © 2016 Access Media Group LLC. All About Vision and AllAboutVision.com are registered trademarks of Access Media.

email me at JS@VisionCareProducts.com 14 August 2017

John_Views_August.indd 14

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VIEWS

Take the Challenge this October so that every child can see their future clearly

aware that certain ones provide UV protection, and that group tended to be older men not teens and Millennials who would most likely need the protection (and FRANK GIAMMANCO

SUNSCREEN, CHECK. SUNGLASSES…?

matter) even more.

At this point in the narrative you probably know where this is

So here we are ensconced in the

going. While the sunscreen peo-

hazy, lazy, crazy days of summer.

ple have effectively captured top-

Many of us take it easy at this time

of-mind awareness for the value

of year; others wish they could.

of their products, the sunglass

With the warm and sunny Photo courtesy Ver Bien para Aprender Mejor

blue light protection, for that

people have done very little.

weather comes a focus on activi-

The optical channel in particu-

ties outdoors—whether a vigor-

lar has been remiss when it comes

ous jog, a round of golf or just an

to telling the sunglasses story—

How do I take the challenge?

afternoon on the beach. And of

even though optical should take

3 Make a personal, practice donation, pledge and/or

course all that sunlight exposure,

the lead in this effort. In fact, opti-

3 Donate $2 for every pair of frames or glasses sold during October and/or

while providing us with much

cal has the smallest market share

needed vitamin D, also dispens-

of any retail channel in the plano

3 Raise funds from patients, employees, friends and family.

es UVA and UVB rays that wreak

sunwear space—just 2.5%, com-

havoc on humans.

pared to almost 40% at mass mar-

The people who make and sell Why children especially need our help?

70%

of the school day

involves visually based tasks.

Children with vision problems are

times more likely to fail at least one grade.

Visit givingsight.org or call 888-OGS-GIVE to register or to learn more

Transforming lives through the gift of vision

ket, drug and other venues.

sunscreen have done a tremendous

There are several reasons for

job of making consumers aware of

this statistic, but the most com-

the harm summer sunlight can do

pelling one—at least where plano

to the skin (the pain of sunburn

sunwear is concerned—is that

helps get the message across, too).

traditional optometry doesn’t

It seems that everyone is aware of

want to be in fashion retailing.

the need for sun block and the ade-

Plano sunglasses? Isn’t that for

quate levels of protection.

Nordstrom to sell?

Eye exposure to sunlight is a

In order for this to work in

different story. The same people

optical, fashion has to give way,

who slather their children with

at least a little bit, to function.

sunscreen often have little or no

And those who feel squeamish

concern for their eye protection.

about selling plano sunwear, have

Sunglasses? A nice fashion acces-

to come to recognize that vision

sory but are they really necessary?

protection is their business and

According to a study conduct-

anybody who goes outside needs a

ed by the AOA, only 28% of sun-

quality pair of sunglasses. It’s not

glass-purchasing consumers were

a luxury, it’s a necessity.

proud supporters of

email me at FG@VisionCareProducts.com 16 August 2017

Frank_Views_August.indd 16

VisionCareProducts.com VCPN

7/26/17 3:35 PM

A LEGACY OF PROTECTING AMERICA’S EYES

Wiley X 30th Anniversary Ad_V2.indd 31

2/17/17 7:08 PM

KEEP UP WITH WHAT’S NEW THIS MONTH!

ex

LI.I

0

(/)

z

RELEVANT NEWS AND PRODUCT RELEASES! IT’S FREE AND EASY TO SIGN UP!

C Q. Y~P-n Fresh, vital content, delivered to your inbox weekly.

VisionCareProducts.com

Eclipse-Viewing 101 Many people have had August

during a partial eclipse, will im-

21 marked on their calendars

mediately result in a significant

for years. A total solar eclipse is

afterimage that can last for many

a bucket list moment for millions

minutes. Looking at the sun for

of people, and while this event is

a mere few minutes can result

an opportunity to experience a

in permanent damage to eyes,

true wonder of astronomy, it also

leading to blindness, usually of

presents risk for eyes. Below are

central vision. This is known as

some tips optometrists can share

solar retinopathy.

with patients regarding viewing the eclipse safely.

The only safe time to view

August 21. It’s our job as optom-

an eclipse without protection

etrists to ensure that our patients

is during the couple of minutes

are educated to enjoy this event

when it is total. At all other times

while also protecting their vision.

during the partial eclipse, proper eye protection must be worn to avoid damage to the eyes. The partial eclipse can be seen for about an hour before and an hour after the total eclipse.

The absolutely safest method of viewing an eclipse is to not look directly at it! View the image with a pinhole camera or projection; a web search can identify many sites with simple instructions on how to construct these.

Karl Citek MS, OD, PhD, FAAO, teaches

If you want to view the eclipse

courses in ophthalmic optics, physi-

directly, get “eclipse glasses” that

ological optics and environmental

carry a certification that they

vision, and he supervises student

comply with international stan-

interns at Pacific University College

dard ISO 12312-2:2015, or track

of Optometry (PUCO). The PUCO clinic

down welder’s glass with Shade

is one of more than 20,000 locations

Number 14, the darkest available.

listed on the Think About Your Eyes

Finally, do not use exposed film

online locator. Think About Your Eyes

or x-ray film, a mylar balloon or

is a nationwide public awareness

food wrapper, smoked glass, or

initiative promoting the importance

combinations of sunglasses or

of an annual eye exam and overall vi-

any other tinted lenses.

sion health. First Vision Media Group

Looking directly at the sun for a few seconds at any time, even 18 August 2017

TAYE_Aug.indd 18

The solar eclipse will only increase in interest as we approach

supports Think About Your Eyes as a media partner.

VisionCareProducts.com VCPN

7/26/17 12:21 PM

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PRODUCTBUZZ LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW

OARS AWAY Participants in this year’s Pacific Paddle Games will receive an exclusive eyewear retainer from Croakies by Hilco, now an associate sponsor of the third annual paddle board race taking place Sept. 30 to Oct. 1 in Dana Point, CA. To mark its 40th anniversary, Croakies will also make available its 2017 product line and 40th Anniversary Collection for purchase during the event. 800.443.8620, Croakies.com.

SPACEY GETS LUCKY Academy Award-winning actor Kevin Spacey sports the Emery from Lucky Brand, a rectangle style with hip metal hardware, in Baby Driver, this summer’s hit action thriller. Spacey plays Doc, a veteran criminal and gang kingpin. 800.423.3023, DeRigo.US.

BONJOUR, VUARNET Select styles of Vuarnet sunglasses are now available in the men’s department at 10 Neiman Marcus stores across the U.S: Bal Harbor, FL; Atlanta; Beverly Hills, CA; Fashion Island, CA; Topanga Plaza, CA; San

Francisco; Paramus, NJ; Las Vegas; Chicago; and Denver.

Stores carry a mix of iconic and new models from the French brand’s collections, such as the Edge Round and Glacier styles.

914.495.3701, Vuarnet.com.

PREVENT BLINDNESS DECLARED AUGUST

CHILDREN’S EYE HEALTH AND SAFETY MONTH VISIT PREVENTBLINDNESS.ORG TO ACCESS

FREE RESOURCES AND MATERIALS. CARL ZEISS VISION, INC. AND TEXAS STATE OPTICAL (TSO)

THIS JUST IN The top trends for fall/winter 2017 from Eyecessorize are out! Athleisure Infusion (sporty and stylish), Elemental Panache (inspired by nature), Fashion Unscripted (high-fashion/editorial) and Sleek + Swanky (understated chic) are highlighted in the fashion kit from The Vision Council’s Eyecessorize campaign. Sent to the consumer media, the digital booklet features products from member companies plus trend descriptions, images and information on eye health. 703.548.4560, TheVisionCouncil.org.

20 August 2017

ProductBuzzAug.indd 20

KICK THE (PLASTIC) HABIT Continuing its #KickPlastic campaign that launched in 2015, Costa is encouraging eyecare professionals to host an in-store #KickPlastic trunk show. Set up your optical with reusable water bottles, tote bags and the newest bio-based resin frames. For the last two years, Costa has committed to reducing its own plastic usage in both its frame manufacturing and at its corporate headquarters.

800.447.3700, CostaDelMar.com.

ENTERED A MULTIYEAR PARTNERSHIP LAST MONTH THAT WILL GIVE TSO MEMBERS ACCESS TO ZEISS LENSES, COATINGS, EQUIPMENT AND SUPPORT. ZEISS ALSO RENEWED ITS PARTNERSHIP AGREEMENT WITH TODAY’S VISION. SPY PROMOTED DANA LESHYK TO DIRECTOR OF PRODUCT DEVELOPMENT; SHE HAS BEEN WITH THE COMPANY SINCE 2015.

VisionCareProducts.com VCPN

7/26/17 4:05 PM

NOVAK DJOKOVIC

RENÉ L ACOSTE TIMES

LACOSTE LIFE

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NOTEWORTHY

READY FOR A REVOLUTION

LUXECEL’S 3D-PRINTED CUSTOM LENSES CAN BE CREATED FOR THE MOST DIFFICULT RX’S. Luxexcel wants to revolutionize the optical industry—just the way freeform technology did approximately 15 years ago. The Belgium-based company has developed 3D lens printing technology that enables labs to create custom lenses.

With Luxexcel’s printing platform, labs can manufacture difficult-to-make lenses, including prisms, lenticulars, slab-offs and high diopter prescriptions. Labs can also create unique cosmetic

designs on lenses such as brand markings or sports figures. Luxexcel provides labs with a “turnkey solution” that includes all required materials, print “recipes,” support and regular maintenance.

In development for eight years, Luxexcel’s 3D lens printing technology was introduced in March at Vision Expo East. The lenses are produced using a printer head that deposits about a billion droplets of a proprietary UV-curable acrylic material for

a typical lens, each with a 1.53 refractive index, an Abbe value of 45 and a specific weight of 1.15g/cm3. Tested

by Colts Laboratories, the material is ISO 8980-1:2004 Focal Power compliant and has passed standard industry tests such as the drop ball test.

“After 100 years of practice, the ophthalmic industry makes great lenses. But 3D printing offers the opportunity to now take lens manufacturing and design to the next level by offering a simpler manu-

facturing technology to the industry and unique products to the end user,” said Guido Groet, Luxexcel’s chief commercial officer. “With this technology, the ophthalmic industry can start the same revolution we have seen in digital photography or in smartphone development.”

Luxexcel lenses are currently produced in Belgium, but the company has plans to install the printing platform in three labs in Europe and the U.S. in the fourth quarter of this year.

LUXEXCEL • +32 14 49 02 96 • LUXEXCEL.COM • INFO@LUXEXCEL.COM 22 August 2017

Noteworthy_Luxexcel.indd 22

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ONE-TO-ONE “WE LIST YOUR PRACTICE IN OUR ONLINE ACCEPTANCE LOCATOR TOOL, WHICH RECEIVES ON

AVERAGE OVER 800,000 HITS A MONTH.” -Randy Baldwin

SAILER: How does CareCredit

tion in your office or apply online

website. The locator tool receives

work?

at CareCredit.com. Your patients

on average over 800,000 hits a

will receive a decision within sec-

month.

BALDWIN: CareCredit is a credit

onds. Your office staff can then

card specifically for health, well-

process charges to the patient

SAILER: Other than enabling

Randy Baldwin is the vice president

ness and personal care expendi-

account immediately, subject to

patients to afford eyecare and

of marketing at CareCredit from Syn-

tures designed to help consumers

credit approval and a minimum

eyewear, what are the unfore-

chrony Financial. He is a marketing

access their health and wellness

monthly payment. Per the Care-

seen benefits for the patient and

and product management executive

wants and needs. The card is

Credit Provider Satisfaction study

ECP?

with more than 25 years’ experience

accepted at well over 200,000

(conducted by Chadwick Martin

in the optometric, ophthalmic and

healthcare provider and pharma-

Bailey, Q4 2016), 85% of providers

BALDWIN: For patients, Care-

hearing industries. His team is

cy locations nationwide. Gener-

are highly satisfied with the Care-

Credit helps people get the care

responsible for engaging with vision

ally, transactions over $200

Credit application process.

they want when they want it for

and hearing professionals, using patient financing to help both their patients and their practices.

themselves, their families and

receive promotional financing options at enrolled provider loca-

SAILER: What is the fee structure?

their pets without delay. Promotional financing options and con-

tions. Once approved (with a minimum monthly payment

BALDWIN: CareCredit charges a

venient monthly payments pro-

required), cardholders can use

processing fee to providers, which

vide financing resources they can

JOHN SAILER: How long has

the CareCredit credit card over

varies by financing option, on

use again and again for health

CareCredit been in the optical

and over for themselves, their

each

Providers

expenses as credit becomes avail-

market?

family and their pets, without

receive payment within two busi-

able. In CareCredit cardholder

reapplying as long as they have

ness days. CareCredit handles

surveys, people like the idea of a

available credit.

billing and collections, reducing

separate credit card to help them

RANDY BALDWIN: For 30 years

transaction.

provider administrative burden

manage their healthcare expens-

of people access needed and

SAILER: How does the practice

and costs. Like any credit card,

es, which frees up people’s general

desired care. We’ve expanded

accept the CareCredit credit card

loans are non-recourse, meaning

purpose cards for their day-to-

from our beginnings in the den-

and assist their patients with

that the provider has no liability

day expenses. According to the

tal market to include a variety of

applying?

due to a patient’s inability to pay.

Chadwick Martin Bailey study,

CareCredit has helped millions

95% rate CareCredit a good, very

healthcare services, including

good or excellent value.

eyecare, LASIK, veterinary, den-

BALDWIN: Practices interested in

SAILER: How does the provider

tistry,

procedures,

joining can call 866.853.8432 or

listing work?

hearing, orthopedic services and

apply online at CareCredit.com/

more. More than 28 million

Practices/FAQ/. Helping patients

BALDWIN: We list your practice

and co-pays that enable patients

accounts have been opened since

apply is easy. Simply have the

in our Online Acceptance Loca-

to pay over time, while the prac-

CareCredit began.

patient complete a short applica-

tor tool, which is available on our

tice receives payment within two

cosmetic

24 August 2017

One-To-One_Baldwin.indd 24

Practices have a solution for out-of-pocket costs, deductibles

VisionCareProducts.com VCPN

7/26/17 11:53 AM

business days. By accepting

recommend CareCredit to friends

CareCredit has innovated with

transaction processing, credit line

CareCredit, providers will be

and family.

tools such as the CareCredit

increases, reports, a payment cal-

Mobile App, Pay My Provider,

culator and marketing resources.

making a payment option available to their patients, which helps

SAILER: Can you describe Care-

CareCredit Direct and CareCred-

patients fit payments into their

Credit’s charitable giving to the

it Pro. The simple and convenient

SAILER: Anything else important

monthly budgets. CareCredit

optical community, for example

Mobile App allows cardholders to

to note about your patient financ-

provides office staff with person-

its grants to the AOA’s Optometry

access a digital version of their

ing plans?

alized orientation and training

Cares InfantSEE program?

CareCredit card, manage their

webinars, all the tools they need

accounts, find enrolled providers

BALDWIN: CareCredit has more

to present CareCredit to their

BALDWIN: Through CareCredit’s

that accept CareCredit and set

than 10.5 million cardholders,

patients, research on cardholder

Caring Communities program,

notifications to receive alerts. The

and nearly every day more than

engagement, plus the materials

we believe that living well starts

app has more than one million

14,000 people apply for a Care-

staff needs to quickly and effi-

with a healthy community. While

downloads with more than 14

Credit credit card to help pay for

ciently process applications.

CareCredit also takes care of billing and collecting while providing other helpful resources.

We supply free patient education material and send an average 50 million “marketing connections”

the care they want. A high 87% of

CareCredit has more than 10.5 million cardholders, and nearly

every day more than 14,000 people apply.

each year to cardholder and con-

people who qualify for special financing use the deferred interest option, and a vast majority of those pay off the promotion prior to its expiration, thus paying no interest. A reduced APR equal payment plan is also typically

sumers through our direct mail

we do provide funds for the AOA’s

million visits to date, and we are

offered. CareCredit is committed

and email efforts, educating them

Optometry Cares InfantSEE pro-

always adding new functionality.

to ensuring that our deferred

about how they can use their

gram, we are also proud to sup-

Pay My Provider is a secure online

interest products are transparent

CareCredit credit card. Care-

port the efforts of organizations

payment portal that allows card-

and easily understood by con-

Credit offers an online payment

that are going above and beyond

holders to pay their outstanding

sumers, and, importantly, that

calculator and presentation chart

to help others make a positive

balances with their CareCredit

our consumers understand how

that demonstrates how easy it may

impact in the communities they

card at any time, from anywhere.

to avoid paying interest. Based

be to fit care into a patient’s

serve, including Breast Recon-

CareCredit Direct is a private and

on our consumers’ feedback and

monthly budget.

struction Awareness, Camp Dis-

secure digital experience that

our own data, we are confident

covery, Canine Companions for

allows patients to apply for financ-

that we are meeting this commit-

SAILER: Any other unforeseen

Independence, Give Kids A

ing and get a credit decision

ment. Our full terms can be

benefits?

Smile, Junior Achievement and

immediately without leaving the

viewed at CareCredit.com. Any-

Special Olympics.

provider’s office. Patients can also

one thinking about applying for

calculate their monthly payments

a CareCredit credit card or any

BALDWIN: Per our Chadwick Martin Bailey CareCredit Pro-

SAILER: Is the company intro-

based on the promotions a pro-

other credit card, should careful-

vider Satisfaction Study, 77% of

ducing anything new?

vider accepts. Once approved,

ly explore their options so that

patients can use their CareCredit

they can make an informed deci-

providers strongly agree that CareCredit helps patients move

BALDWIN: To help satisfy con-

card for same day services, if

sion. The CareCredit healthcare

forward with treatment or accept

sumers’ ever-increasing desire to

needed. CareCredit Pro is a secure

credit card has earned the high-

a full recommended treatment,

use technology to access informa-

online program that gives provid-

est Net Promoter Score of credit

and 74% of providers would

tion and services quickly and easily,

ers access to credit applications,

cards measured.

VCPN visioncareproducts.com

One-To-One_Baldwin.indd 25

August 2017 25

7/26/17 11:53 AM

9" x 8" Superdry sun image.indd 1

07/06/2017 13:44

INSPECS Fresh ~

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Eyewe ar & Fa s h i o n

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G ge g-ed ONA n i R t t s rer B Y r cu es o nufactu ed d e c er ma cat ce M German ophisti on. n a i s , rm cept feld gy with erfo r x p e e g h no La ig olo ek, h ner Karl g techn nies are e l s a in ig mpa Like om des combin e co r m f n a so ion e fr fash emselve hese fiv e th gn. T prid desi

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ic! berlin WHEN IT STARTED 1996 THE ESSENCE ic! berlin produces luxury lightweight stainless steel (locally sourced) frames, as well models, with a trademark interlocking fastening clip that uses no screws, soldering or welding.

DESIGN PHILOSOPHY All ic! berlin’s signature screwless springhinge insert system steel frames are “optician-proof,” meaning they can easily be taken apart and put back together by the eyecare professional, according to Katie Murphy, director of marketing and communication.

VCPN VisionCareProducts.com

Germany.indd 27

ic! berlin 866-634-8990 • ic-berlin.de • America@ic-berlin.de

as acetate, 3D-printed and rubber

Muski

SELLING POINTS ic! berlin’s frames are lightweight and flexible with strong shape retention.

Carla L.

ABOVE AND BEYOND The handcut aluminum frames are made using a laser-sheet-metal-cutter and assembled by fitting a clasp around a slit on the right side of the hinge. Frames also have an s-curve, which protects against twisting or misalignment.

ic!

n i l r be August 2017 27

7/26/17 4:07 PM

Eyewe ar & Fa sh ion

r a e ew

Z A C

CAZAL Eyewear WHEN IT STARTED 1975

9066

THE ESSENCE Established as the “it” eyewear accessory for big-name rappers back in the ‘80s, the brand today is just as popular with wearers who embrace bold, stand-out looks. Additionally, CAZAL carries a full collection of sunwear and men’s and women’s optical frames, with most made of pure titanium, some with 24-carat

DESIGN PHILOSOPHY The late Carl Zalloni created CAZAL to reflect the concept of expressing individuality, always in a striking way. “When you sit in a luxury German car like a Mercedes or BMW, you then truly understand what makes it so special,” said Jason Shyer, Eastern States Eye-

SELLING POINTS Newer celebrity CAZAL wearers such as Brad Pitt and lifelong fans such as Spike Lee prove that Zalloni’s mantra, “To be something that is a true vintage, it must first be a true original,” has passed the test of time.

wear managing director. “With

ABOVE AND BEYOND The

CAZAL, it is just like that, too:

consumer phenomenon known

Wear the frame and you’ll feel

as “CAZAL Fever” developed

the difference – the look, com-

as a result of these anti-main-

fort and quality. You’ll feel like

stream styles; each pair makes a

the master of the universe.”

statement. The frames are also made with 50+ parts and 70+ processes.

4663

28 August 2017 Germany.indd 28

Mexx 6348

OWP

Metropolitan 8040

(Optische Werke Passau) WHEN IT STARTED 1947 THE ESSENCE Frames in OWP’s Mexx, Metropolitan and OWP lines are designed every step of the way in the company’s Passau offices, from the first sketch to the completed frame.

DESIGN PHILOSOPHY For the OWP team, frame design is an artistic pursuit. “We get to know the spirit of a product,” said Dagmar Hagen, head of design.

“Elaborate color development, carefully chosen materials and thorough development processes create a frame that isn’t merely the thing you wear because of poor eyesight. It’s a fashion accessory that becomes part of

OWP USA Inc., 877-569-7872, Customer.Service@OWPUSA.com, OWP.de/en

gold plating.

CazalEyewear.com • Eastern States Eyewear, 800-645-3710 • CustomerService@ESEyewear.com and Ultra Palm Optical • 800-327-5185 • UltraMail@UltraPalm.com

y E AL

SELLING POINTS OWP designers choose block titanium, lightweight aluminum or high-density acetate materials, but it’s the color development that stands out. The design team collaborates with Italy’s Mazzuchelli to design custom acetates in vibrant hues and exciting patterns exclusively for the OWP Ladies collection.

ABOVE AND BEYOND “Our team, comprised of wild youth and experienced experts, works to create spectacles of perfect proportions with well-balanced shapes and an exciting world of colors,” said CEO Werner Paletschek.

your character.”

P W O

OWP, 8612

VisionCareProducts.com VCPN

7/26/17 12:57 PM

WHEN IT STARTED 1945 THE ESSENCE This rapidly expanding company based in Bad Kreuznach is the parent of nine brands offering metropolitan, business and casual styles.

It shipped out 650,000 frames in 2015. In 2017, the company introduced Emil “K,” with classic styles and playful patterns at a moderate price point, and DEEJAYS, value-priced urban frames for young adults.

DESIGN PHILOSOPHY Creativity, innovation and quality ingredients combine to form each Wagner & Kuehner line. Beta ultralight stainless steel, TR90 and ULTEM are all used. The MORE & MORE collection features several proprietary acetates.”

SELLING POINTS The 67employee team has specialists at work on every stage of production. Quality control is paramount. “We use comprehensive quality management, with the

latest measurement technology,” said Michael Spreyer, USA sales director. “In addition,

r e n g r a e W uehn Wait, There’s More &K AXEL S. Modebrillen

+49 (0)771 89 77 907 0,

we cooperate closely with an

Axel-S-Design.com,

acknowledged external testing

SELLING POINTS A spiral hinge,

laboratory.”

instead of adhesives or screws, holds the stainless steel frames

ABOVE AND BEYOND This year,

together, enabling strength with

Wagner & Kuehner was voted Best

a light appearance. The company

Optical Suppler in a bi-annual

partners with fashion designers

survey of German opticians and

including Bernhard Willhelm,

optical professionals by Markt

Damir Doma and Maison

Intern.

Margiela.

Mykita WHEN IT STARTED 2003 THE ESSENCE Berlin-based Mykita is a high-style, techforward manufacturer whose first collection was made with a 3D printer (now the Mylon line).

There are also collections using ultra-light 0.5mm thin stainless steel sheets and custom acetates from a family-owned Italian company.

DESIGN PHILOSOPHY Mykita uses advanced technology and

Mykita.com, 973-669-0063, NorthAmerica@Mykita.com

titanium, cotton fiber acetates,

Wagner-Kuehner.de, Info@Wagner-Kuehner.de • U.S. distributor: Mosaic Eyewear, 855-934-7370, MosaicEyewear@gmail.com, MosaicEyewear.com

Wagner & Kuehner

60818

ABOVE AND BEYOND The Mykita Mylon collection uses a 3D printing technology called

Info@Axel-S-Design.de AXEL S. has been run by the same family since 1974, and the team’s pride is as bold as its color-forward frames. “ “We love the presence of thoughtfully added, perceptible details,” said Alexander Uebele, designer and owner.

Funk International +49 (0)88 69 912 90 0, Funk.de, Export@Funk.de

Selective Laser Sintering, wherein

Pretty much no idea is off limits

a laser fuses polyamide powder

at Funk, which Dieter Funk

into solid objects and gives the

created in 1992 for men (Dieter

frames an organic-looking sur-

Funk) and women (Sashee

face. “The technology was adopt-

Schuster). Natural materials such

ed from the automotive industry,

as feathers, leaves, seeds, herbs

where it was generally used to

and even, amazingly, ground

make small prototype parts for

coffee are used.

engines,” explained Victoria Ott, communications coordinator.

“The frames are incredibly light, sturdy and thermally adaptable – a truly modern material.”

handcrafting to create avantgarde frames with sophisticated color combinations and textures.

a t i yk

VCPN VisionCareProducts.com

Germany.indd 29

M

Studio 1.2

August 2017 29

7/26/17 4:07 PM

Eyewe ar & Fa sh ion

ic! Berlin, Utopia

NEXT LEVEL Ever-evolving, 3D printing is fast, efficient and can offer the ultimate in bespoke styling. era-ready eyewear. The company

where customers will have their

Call it the disruptor of the

has embraced both FDM (Fused

face scanned by the optician,

frame-production business. De-

Deposition Modeling, for fast

who will then help them select a

veloing collections using 3D

and easy uses) and SLA (Stere-

frame, according to CEO Allan

printers and special software has

olithography, for more precise

G. Petersen. Mykita is also on

been around for at least eight

and tight designs). (See sidebar,

board with bespoke fitting via

years, but each season the tech-

“How It Works.”) Over the next

facial scanning with its “My Very

nology

increasingly

six to 18 months, the company

Own” line of 3D-printed, digital

accessible—and more affordable.

is focusing on ways to replicate

eyewear.

“What we are seeing in the in-

acetate on 3D printers and de-

Eyenavision and Roger Bacon

dustry is a continuing decrease in

velop special hinges, according

Eyewear teamed up to produce

price in software and hardware,

to Friedfeld.

3D-printed (SLS), made-to-mea-

By Michael Tanzi

becomes

sure, eyewear that will be available

as well as easier front-end use of the technology,” explained David

CUSTOM JOB

in the U.S. this summer. Using

Friedfeld, president of Clear-

Denmark-based Monoqool, which

proprietary, iPad-based biomet-

Vision Optical, Co. (CVO).

has

ric scanning software, each pair

been

using

3D-printed

Each brand in the CVO port-

technology since the compa-

of 3D glasses is designed to ac-

folio uses 3D printing in some

ny started in 2009, in January

commodate a wearer’s precise

capacity,

Dilli

launched its Slider collection

facial measurements, ensuring a

Dalli pediatric eyewear, Steve

that’s super thin and weighs only

perfect fit, according to Caitlin

Madden line and the new OP

four grams. The company is also

Northup, director of products

(Ocean Pacific) Pogo Track cam-

beta testing customized eyewear

and marketing.

including

30 August 2017

Tanzi_3D.indd 30

its

H O W I T WORKS Four commonly used techniques in 3D-printed eyewear: FUSED DEPOSITION MODELING (FDM) Plastic material is heated to a nearliquid state in the print nozzle and deposited in layers to create the cross section of a printed part. The print bed lowers as each layer of material is deposited or printed.

SELECTIVE LASER SINTERING (SLS) A laser heats a powdered material to near melting to bind the material together and create a solid structure.

STEREOLITHOGRAPHY (SLA) A laser placed below a transparent tank cures a light-activated resin in a process called photo-polymerization.

MULTIJET TECHNOLOGY (MJM OR POLYJET) Layers of a liquid plastic are printed on a build tray and instantly cured with a UV light. Several different materials with different properties can all be printed at the same time. @ VisionCareProducts.com VCPN

7/26/17 2:46 PM

(Deyecroxx A FASHION AND LEISUREBRAND INSPIREDBY THE AMERICAN LIFESTYLE

GET YOUR GROOVE ON LIGHTWEIGH FLUSHMOUNT SUN CLIPS

ADOLFO New York

PIER MARTINO

•

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windsoreyes.com 7/26/17 9:13 AM

Eyewe ar & Fa sh ion

Roger Bacon 4092 from Eyenavision

Safilo Oxydo, No. 18

ClearVision Optical, Co., Steve Madden, SM Kriista

Mykita, Targa

MATERIAL MATTERS

The new Urban Collection, inspired

PROTYPE PLAY

design possibilities will present

Adaptable, exceptionally light and

by brutalist architecture, features a

Safilo also uses Polyjet technology

themselves to the industry. “I

durable, Mykita’s Mylon is made

3D-printed temple tip that is adjust-

in the development of its Oxydo

estimate that it will be between

from fine polyamide powder

able by 10mm. “We are having fun

styles. According to Vladimiro

five to 10 years until we are 3D-

fused into solids using SLS. (See

challenging ourselves to incorpo-

Baldin, chief product design and

printing eyewear with materials

sidebar, “How It Works.”) Formed

rate 3D printing in new ways, and

creation officer, the company can

we currently use, like acetates and

layer by layer using a digital data

we plan to continue to push our-

produce prototypes with color

metals,” said Pia Taveras, product

set, the high-tech material allows

selves further to give our customers

gradients and graphic textures

engineer at CVO. “Once 3D print-

for freedom in design. Despite its

new optical experiences,” said Katie

with the same level of accuracy

ing is more mainstream, fashion

high-tech origins, the pigmented,

Murphy, director of marketing and

and realism in-house—and with-

experts will find a way to use it as

matte surface has an organic quality,

communication.

out secondary processing. “Now

well.” Sooner rather than later, she

The Oxydo brand from Safilo

we can respond more quickly to

said, “Every frame will be touched

has certainly pushed some fash-

market trends and changes in cus-

by 3D printing.” vt:pn

Ic! Berlin’s Plotic eyewear also

ion boundaries with 3D designs.

tomer taste and begin generating

uses SLS with a hypoallergenic

Its spring/summer ’17 collection

revenue from new products much

Michael Tanzi has been a

plastic that has a molecular struc-

with four styles, one in conjunc-

faster than before,” Baldin said.

licensed optician in Massa-

ture similar to natural silk. It is

tion with New York artist Francis

extremely strong and lightweight

Bitonti, are framed with 3D print

THE NEXT DECADE

past president of the Opticians

(30% lighter than cellulose acetate).

structures that resemble lattices.

As new technologies emerge, more

Association of Massachusetts.

according to Olga Schlosser, brand communications manager.

chusetts and is the immediate

WHERE TO FIND IT: ClearVision Optical, Co. 800.645.3733 • CVOptical.com • CService@CVOptical.com // ic! berlin America 866.634.8990 • ic-berlin.de // Monoqool distributed by Studio Optyx 8314.241.9410 • StudioOptyx.com • JackErker@Hotmail.com // Mykita 973.669.0063 • Mykita.com • NorthAmerica@Mykita.com // Safilo USA 800.631.1188 • Safilo.com • Info@Safilo.com 32 August 2017

Tanzi_3D.indd 32

VisionCareProducts.com VCPN

7/26/17 2:46 PM

~MOREL I-< 0~

LI

BOOTH G21015

www.morel-france.com

Untitled-1 1

|

To l l f r e e : 8 0 0 5 2 6 8 8 3 8

7/26/17 9:00 AM

WHAT’S NEW AT VEW? This is the month to plan how you will tackle the show and ensure you discover the latest happenings.

Vision Expo West has a number of

vidual needs, navigate your regis-

ting Galleria and more than 140

In association with The Vision

first-time initiatives for the

tration process and efficiently plan

luxury brands for its exclusive

Council’s Eyecessorize campaign,

upcoming show, which takes place

your schedule for the show.

Suites program in the Venetian

Women’s Wear Daily will live

at the Sands Expo & Convention

Attendees can access this new tool

Hotel.

stream from the show, including

Center in Las Vegas, NV, Education:

from the top-left corner of the

Sept. 13–16 Exhibition: Sept. 14–16.

Interactive Education Brochure.

“The continued growth of the

fashion trends and interviews with

Galleria reflects Vision Expo’s com-

designers, reaching their nearly four million followers.

This year’s event—in 173,000

Lastly, attendees can now cus-

mitment to providing attendees

square feet that encompass more

tomize the continuing education

with one convenient fashion desti-

After the attendee-favorite

than 430 exhibitors and 5,000 eye-

information that they receive from

nation for the latest trends, cult

Google Marketing Stadium at

wear brands—brings together an

the very beginning, with the new

favorites and emerging designers

Vision Expo East, which included a

expansive showcase of designer

Education Highlights section of

not found anywhere else,” said

full day of Google Talks, VEW will

fashions, the latest in medical

VisionExpoWest.com.

Mitch Barkley, vice president of

host three days of digital market-

shows of The Vision Council.

ing discussions in the new Google

innovation and education sessions

“International Vision Expo pro-

taught by prestigious lecturers on

vides the industry’s most compre-

“We’re thrilled to showcase a

the hottest industry topics.

hensive education program, just

record number of brands in The

steps away from the largest exhibit

Suites, representing the industry’s

EDUCATION STATION

hall of eyewear and eyecare prod-

most established luxury fashion

CONTEST TIME!

The new Interactive Education

ucts in the Americas,” said Melissa

houses and the latest exclusive

Whether you’re an attendee or

Brochure, available for both

Ashley, senior vice president of

upmarket boutiques,” said Melissa

exhibitor, you have a chance to win

optometrists and other eyecare

Reed Exhibitions. “As we continue

Ashley, senior vice president of

some hard cash. For attendees,

professionals, helps attendees

to grow the education offerings

Reed Exhibitions.

there are two campaigns leading

quickly and easily find the classes

that attendees rely on, we know

that matter most to them, allowing

that each individual will need to

TOASTS AND TALKS

#whyilearn and #whyibuy; attend-

them to search keywords, create

find the exact courses to fit their

Daily happy hours, pop-up talks and

ees vote via the landing page in the

bookmarks

needs—and their schedule.”

a must-attend boutique buyer

VisionMobile app, and each day a

and

read

course

Partners Lounge led by a Google campaign strategist.

up to the show on social media,

panel add a rotating series of

voting participant will win $500. For

GALLERIA EXPANDS

excitement

Galleria.

exhibitors, there are two categories:

launched an Education Concierge,

The show organizers have con-

Additionally, The Suites pavilion

Most Creative Booth Design and

which connects you with a Vision

firmed an increase in exhibitors

will be home to a number of events,

Best Use of Technology in Booth,

Expo specialist to select the best

and expansion of many existing

including champagne toasts and

and each winner will score $1,000 in

education options based on indi-

exhibitor booths in the trendset-

exhibitor anniversary celebrations.

sponsor credits for the 2018 show.

descriptions all in one location.

The Vision Council has also

34 August 2017

Expo West Preview.indd 34

to

the

VisionCareProducts.com VCPN

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i-dealoptics-VCPN ad August 2017.qxp_300 dpi cmyk 9 x 10.875 inches 7/10/17 3:16 PM Page 1

Vision Expo West Booth 13115 800-758-6249

Untitled-1 1

www.i-dealoptics.com

7/26/17 8:57 AM

closeup Pivot-X

Turf-X

Force-X Drill-X

A RUGGED RIDE Built to protect and perform, John Deere by Wiley X takes two trusted names for one ultimate safety eyewear collection.

By Sharon Leonard

profile so that they fit easily under

Premium Lifestyle

two metallic color options with

LDO, ABOC-AC, FCLSA

the brim of a cap (a John Deere cap,

The four styles comprising this col-

green or pink accents. The lenses

When the largest agricultural

of course). They also have slip-resis-

lection; Pivot-X, Turf-X, Force-X

can be polarized gray or standard

brand in the world partners with

tant temple liners and bridges. The

and Drill-X—are Rxable and pro-

gray, with or without a silver flash

a top performance safety eyewear

temples are slightly curved with an

gressive-friendly. Wiley X will

coating. The most traditional

company, the result is John Deere

inward wrap, making them easy to

ensure the Rx lenses match the

style is the Turf-X, designed with

by Wiley X. Fully compliant with

get on and off without removing

original planos in color and per-

a squared-off shape and thicker

ANSI Z87.1, John Deere safety

headgear. Rated to withstand high

formance, and lens options include

temples. All models come with

glasses come in both plano (All

impact, the wrapped lenses also

solid gray, polarized, mirror and

a lanyard, hard shell zipper, case

Terrain Safety collection) and Rx

provide protection from wind and

flash mirror. The frames feature

and cleaning cloth, as well as the

or plano (Premium Lifestyle).

debris. The new Advert-X gives

slightly wider temples for wind

Wiley X lifetime warranty.

the wearer a choice of gloss black

protection, and both the Pivot-X

All Terrain Safety

frames with either gray or green

and Turf-X have a deeper vertical

Sharon Leonard, LDO,

The three plano styles in this col-

sapphire mirror lenses. All Terrain

lens measurement to handle mul-

ABOC-AC, FCLSA, is a

lection—Traction-X, Torque-X and

styles include an anti-fog lens coat-

tifocal lens designs. The Drill-X of-

licensed optician and contact

Advert-X— feature 100% UVA and

ing and a microfiber carry bag that

fers a more shallow and sleek shape,

lens practitioner in the

can also be used for cleaning.

which comes in a black frame, and

Syracuse, NY, area.

UVB protection, along with superior impact resistance. The frames are sleek wrap designs, with a lower 36 August 2017

John deere Closeup.indd 36

Wiley X, Inc. 800.776.7842 • WileyX .com • Info@WileyX .com VisionCareProducts.com VCPN

7/26/17 12:12 PM

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Eyewe ar &Fash ion Fra m eFront

Some may ooh and ahh over the clothes on the runway, but ECPs keep their eyes peeled for frames that make a fashion spectacle.

Zac Posen Fiona from Kenmark Eyewear 800.627.2898 • KenmarkEyewear.com

38 August 2016

Frame Front_Fashion.indd 38

John Varvatos Stardust V519 from DeRigo REM 800.423.3023 • DeRigo.US • CustomerService@REMEyewear.com

VisionCareProducts.com VCPN

7/26/17 4:29 PM

Fendi Run Away FF 0285S from Safilo USA 800.631.1188 • Safilo.com • Info@Safilo.com

VCPN VisionCareProducts.com

Frame Front_Fashion.indd 27

Brendel by Talbot Runhof 906102 from Tura, Inc 800.242.8872 • Tura.com • Orders@Tura.com

August 2017 39

7/26/17 12:14 PM

Eyewe ar &Fash ion N EW

LAUNCH

VO 4082S

VO 4083S

VO 5211S

VO 4084

LUXOTTICA, GIGI HADID FOR VOGUE EYEWEAR Supermodel Gigi Hadid launched her capsule collection for Vogue Eyewear at an event last month in NYC’s hip meatpacking district, where guests sipped cocktails and modeled the new frames. The collection of four styles (three sun and one ophthalmic) reflect the message of the #ShowYourVogue campaign: attitude that is “sexy, smart, powerful and everything in-between.”

Mixing ‘90s style with current trends, metal and acetate frames come in colorful lens/frame color combinations such as transparent or white acetate paired with pink, blue, red and orange lenses (VO5211S). The oval-shaped ophthalmic (OVO4084) features ultra-fine metal in gold or copper with either a havana or white rim profile or total black for a sleek look. 800.422.2020, Vogue-Eyewear.com. • Luxottica.com

40 August 2017

E&F_New.indd 40

VisionCareProducts.com VCPN

7/26/17 3:39 PM

Clear vision is critical. Costa 580® polarized sunglasses sharpen your patient’s vision by enhancing colors, reducing harsh yellow light and blocking harmful shortwave HEV. To learn more about Costa’s plano and prescription sunglass programs, call (855) COSTA RX.

~ Untitled-1 1

CDSTAIRX 5/30/17 11:03 AM

Eyewe ar &Fash ion N EW

LAUNCH

I

AM 3001

AM 7003

BRANDO EYEWEAR, ALYSON MAGEE, FOUNDATIONS COLLECTION Seven years after her debut line, designer Alyson Magee has returned with this eponymous unisex collection of 12 ophthalmic and 11 sunglass styles. Rectangle, aviator, soft cat eye and “combination wayfarer” shapes constructed of stainless steel or custom Mazzucchelli acetate come in vibrant hues. Unique styling includes four-dimensional profiles (AM3001 and AM7001) and an engineered “negative space” (AM7003). The collection, Magee said, “was about taking it back to the start, challenging the status quo and sharing designs that are unique.” +44 (0) 203 504 6418, BrandoEyewear.com.

42 August 2017

E&F_New.indd 42

VisionCareProducts.com VCPN

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The 9226

ogieyewear.com

Untitled-1 1

â&#x20AC;¢

888.560.1060

7/26/17 9:02 AM

Eyewe ar &Fash ion N EW

MARCHON, SALVATORE ALTERNATIVE EYES/PLAN

MONDOTTICA USA, HACKETT

FERRAGAMO, SF855S

“B” EYEWEAR, ICE CREAM

LONDON, HEK1191

From a design house known

COLLECTION, IC9088

DE RIGO REM, NINA RICCI, Both featuring cat eye frames, CHAINS COLLECTION, SNR096 styles IC9087 and IC9088 Clean lines with opulent

Six of 13 models are now

INSPECS USA, SAVILE ROW,

for mixing colors, women’s

available in extended sizes,

VICTORIA

sun styles incorporate color

each with a universal bridge

This capsule collection of

blocking and combine shiny

give off a subtle retro look

details in this purely

for optimal comfort and fit.

sunwear features exclusive

metal temples with acetate

in marble-blended acetate.

feminine collection take

Full rim and semi-rimless

acetates and 18-karat rolled

fronts. Strong colors such as

Rich hues of purple, green,

direction from the designer’s

frames come in metal,

gold or rhodium. All frames

black and havana and Tokyo

orange and blue are playful

jewelry line. The oversized

acetate or both in masculine

are handcrafted in the fac-

and purple add a contem-

and vibrant. 888.399.7742,

square sun style SNR096 is

colors such as navy, black

tory in England, which is a

porary look. 800.645.1300,

AlternativeEyes.com.

constructed of handmade

and tortoise. 866.666.3662,

true statement to the brand,

Marchon.com.

acetate with a chain inlay

MondotticaUSA.com.

its values and its timeless

along the top brow reminis-

appeal. 727.771.7710,

cent of Nina Ricci’s “Calisto”

InspecsUSA.com.

bracelet. 800.423.3023, DeRigo.US. 44 August 2017

E&F_New.indd 44

VisionCareProducts.com VCPN

7/26/17 3:39 PM

Saveover30% BUY 12PIECE MILO &MESTQRTER KIT locking screws fullyadjustable temples

soflco-molded TPEmaterial durable , lightweight TR-90 Nylon

HILCO\/($/On Creating Smart Optical Solutions since 1956

Tel: 800.955.6544 â&#x20AC;¢ www.hilcovision.com Untitled-1 1

7/26/17 8:54 AM

Eyewe ar &Fash ion N EW

OGI EYEWEAR, SERAPHIN, HATHAWAY

EASTERN STATES EYEWEAR,

MARCOLIN, DIESEL, DL0239

JAGUAR, 31705

Eight men’s, women’s and

KENMARK EYEWEAR,

A feminine cat eye with

Classic masculine styling is

CLEARVISION OPTICAL,

unisex suns capture the

ORGINAL PENGUIN JR,

a soft upswept brow, the

evident in 10 ophthalmics

ELLEN TRACY, LISBON

brand’s edgy rocker/biker

THE MUNGARUTAL JR

Seraphin Hathaway model

(four from the Classic col-

Six acetate or metal

vibe with a host of frame

Six best-selling men’s styles

is constructed of handmade

lection; six from the Youthful

ophthalmic models feature

shapes from square mask to

have been sized down for

marbled acetate in four col-

Spirit line) that also evoke a

rectangle, almond and

aviator. The DL0239 unisex

the younger wearer. Round

orways: glacial aqua, French

vintage look. The round shape

modified square shapes,

model harkens back to rock

and rectangle-shaped

roast, violet tulip and radiant

of Youthful Spirit 31705 incor-

with three styles available

‘n roll’s ‘80s heyday with a

frames come in acetate,

azure. Silver-tine hinges

porates a keyhole bridge with

in petite: Halle, Manches-

top bar and metal dots on

metal and combinations of

and a fleur-de-lis temple

metallic colored stainless

ter and Shima. The Lisbon

the temple. 800.345.8482,

both. Each model comes in

tip add a vintage touch.

temples for a light-weight

includes crystal details on

Marcolin.com.

three colors such as crystal,

888.560.1060,

fit. 800.645.3710,

the frame front and comes

samba red, cargo and navy.

OgiEyewear.com.

ESEyewear.com.

in three fade finishes: black,

800.627.2898,

slate and teal. 800.645.3733,

KenmarkEyewear.com.

CVOptical.com.

46 August 2017

E&F_New.indd 46

VisionCareProducts.com VCPN

7/26/17 4:09 PM

SAFILO GROUP, FENDI, SILHOUETTE INTER-

ROMA COLLECTION, FF 0256

CHARMANT GROUP,

Taking design inspiration

LINE ART, SONATA

from Roman architecture, six

COLLECTION, XL2106

TURA, LULU GUINNESS,

Eight rimless models in

IMAGEWEAR,

ophthalmics (two with Asian

Constructed of the same

LARGE FIT COLLECTION, L205

eight lens shapes and colors

CALLAWAY, EXTREME 8

fit and four with internation-

lightweight Excellence

Nine best-selling Lulu Guin-

are vibrant for women and

Four ophthalmics for men

al fit) range from modern

Titan material as all Line Art

ness models have been sized

subtle for men. Lenses can

are constructed of light-

and retro. Full acetate

models, this collection mir-

for women who require a

be tinted to create a “glow”

weight, premium titanium

frames in a bi- or three-layer

rors “the classical grandeur

larger fit. Four metal styles

around the edges and metal

for durability and come in

color block structure include

of a musical sonata” with a

and five acetates feature

and SPX plastic frames in-

two color choices. Both the

the brand’s triangle logo

signature three-dimensional

the brand’s signature colors,

clude a concealed hinge

Extreme 7 and Extreme 8

in metal featured on the

temple design consisting of

patterns and details. L205

to maximize a minimalist

styles feature memory met-

temple. 800.631.1188,

two arches. Color choices

comes with an uplifted brow

look. 800.223.0180,

al for men who need extra

Safilo.com.

include rose gold, violet and

in a playful glitter acetate.

Silhouette.com.

headroom. 800.414.7656,

white. 800.645.2121,

800.242.8872, Tura.com.

NATIONAL, INSPIRE, 5506

ImageWear.com.

Charmant.com/US. VCPN VisionCareProducts.com

E&F_New.indd 47

August 2017 47

7/26/17 12:17 PM

WHO IS THE VCPN READER? Someone who is constantly searching for new opportunities, new products and processes to make their vision care practice better—someone actively pursuing business solutions.

s

90%

A recent survey* of ECPs revealed that 90% of regular VCPN readers took some form of action after reading an issue—from sharing content with colleagues to checking out company websites to contacting their sales reps.

product news

DELIVERING PRODUCT INFORMATION FOR OPTICAL PEOPLE SINCE THE TURN OF THE CENTURY *based on results of a reader survey conducted by GfK Market Research, September 2015

Readership_House Ad.indd 50

7/26/17 9:16 AM

Vision Care Technology

SPECIALIZED AND CUSTOMIZED

ONE LENS DOES NOT FIT ALL, AS PROVEN BY THESE UNIQUE DESIGNS CREATED FOR SPECIFIC WEARERS. Richard W. McCoy, BA, LDO,

designed for contact lens wearers,

ABOC, NCLEC

who tend to over wear their lenses,

High technology optics are con-

resulting in digital eyestrain and

stantly sought to satisfy patients’

general fatigue. Its Digital Inside

visual needs, so lens manufactur-

Technology

ers have introduced the following

BlueProtect coating provide opti-

specialty lenses.

mum comfort and protection

and

DuraVision

from digital eyestrain and harmFOR INSTRUMENT VIEWING

ful blue light conditions. Three

Eagle Vision Returns with the

available designs are single vision,

Raptor lens from Cherry Optical,

digital and progressive lenses.

Inc. of Green Bay, WI. Available in Rx and plano, the Raptor lens

FOR TODAY’S WORKSPACE

begins with medical grade blue

Created as the occupational eyewear of the 21st century, three new

blocking and UV treatments that aid in visual contrast in all

Available exclusively through independent ECPs, the Eyezen+ lens series from Essilor protects against digital eyestrain in three powers for patients of varying ages.

task-specific lens designs from VISION EASE are designed for

light conditions. The non-polarized lens allows the wearer trou-

patients who have night vision

in lens design to sharpen vision

ble-free viewing of instrumen-

issues.

while driving:

wearers’ working lifestyles, whether in an open office setting or a

tation and computer screens. In

Furthermore, this variable tint

Luminance Design Technology

workstation cubicle. (See Vision

addition, Raptor lenses are sup-

feature expands vision capabilities

calculates the lens design by

Care Technology NEW page

plied with a proprietary backside

in fog, snow and rainy conditions.

taking into account the optimal

58 for details on VISION EASE

anti-reflective coating to elim-

The Raptor lens will be a favorite

pupil size in low light conditions.

Computer, Desk and Office lenses.)

inate annoying reflections and

of anyone who drives extensively.

ZEISS Duravision is a spe-

Other VISION EASE lenses

increase light transmission.

Finally, the Raptor lens is an excel-

cialized DriveSafe coating that

are aimed at active multitasking presbyopes and first-time progressive wearers.

Raptor lenses are offered in

lent choice for low vision patients

reduces headlight glare and pro-

a variety of lens materials with

or individuals with eye disorders

tects from harmful blue light.

Trivex being the preferred mate-

requiring a light filtering capabili-

rial of choice due to superi-

ty in their lens.

or optical clarity and impact

A special progressive lens

The VISION EASE Everywhere

design features a 43% larg-

lens utilizes a soft design that

er mid-distance zone for easi-

lends itself to new and experi-

resistance. The lens color of the

FOR ALL DRIVING CONDITIONS

er vision and tracking when a

enced progressive lens wearers.

Raptor is another major feature

Rain, snow, fog and general night

patient alternates from the

The lens is visually comfortable

of the lens. The base color is a

driving are challenging driving

dashboard to side mirrors. Also,

for the wearer due to a wide dis-

light yellow, which transitions

conditions, with two-thirds of

the distance portion of the lens

tance area. In addition the lens is

to deep amber-brown tones

reporting adults indicating they

incorporates a 14% larger dis-

readily adaptable to a variety of

depending on light conditions.

experience visual difficulty in

tance area for a wider viewing

B frame measurements and has

This variable color capability is

harsh driving conditions.

area of the road.

variable insets for proper orien-

sought after by shooters, hunters, law enforcement and LASIK VCPN VisionCareProducts.com

McCoy_Specialized&Customized.indd 49

DriveSafe Lenses by ZEISS incorporate three key elements

Also

from

EnergizeMe

ZEISS lens

the

tation of the progressive corridor.

specifically

is

The VISION EASE EveryAugust 2017 49

7/26/17 12:09 PM

VisionCareTechnology HOYA placed a modest plus power increase near the bottom of a single vision lens for young adults (HOYA Sync 5 BKS) and for early presbybopes (HOYA Sync 8 BKS).

where+ lens provides the same

HOYA Sync 8 BKS can be used

features of the Everywhere lens

by early presbyopes who are not

with the addition of advanced

ready to move into a progressive

customization when required by

lens choice. The gradual add power

the Rx and patient lifestyle. The

boost is up to + 0.88D.

customization option takes into

A further customized lens

account fitting vertex distance,

design from HOYA is the iDMy-

wrap angle (face form) and pan-

Style2 progressive lens design.

toscopic tilt.

Understanding that both eyes

The VISION EASE Narrative

are unique, each lens can be

design lenses that improve vision

of single vision lenses in the

utilizes an extreme soft design

customized for each eye using

regardless of Rx and frame.

defense against digital eyestrain,

that works well for first time

Binocular

Harmonization

Natural Posture: The near

Essilor has created the Eyezen+

progressive wearers. The tran-

Technology, which takes into

viewing area is dynamically

lens series, which are only avail-

sition from distance to near is

account the right and left Rx

located within the lens corridor,

able through independent eye-

smooth with a wide corridor for

as individual components and

taking into consideration the

care professionals. The digitally

near viewing. The lens also fea-

calculates the required corridor

plus or minus powers of the Rx.

surfaced Eyezen+ lens protects

tures a variable inset capability

length and progressive power

This reduces the need for wearers

against digital eyestrain from

for precise corridor alignment

distribution. This is achieved by

to tilt their head back to view a

myriad sources and comes in

and flexibility for various fitting

using a three-step process of

near object or move an object

three power levels to provide

cross heights.

determining the patient’s life-

around for proper viewing.

accommodative relief:

style and visual needs, discuss-

INTELLICORRIDOR controls

SMALL ADD FOR TWO GROUPS

ing the patient’s history of other

the power profile of the lens,

HOYA has taken custom lenses a

lens designs and finally noting

resulting in a better viewing area

step further with the HOYA Sync

position of wear with respect to

for patients with a lifestyle that

lens designs. HOYA recognizes

the frame and measurements. By

includes extensive computer use

two groups of individuals who

considering differences between

and digital devices.

could benefit from a modest plus

both eyes, the iDMyStyle2 lens

AS-WORN Technology ensures

power increase near the bottom

ensures both eyes receive equal

that the patient’s lenses once

of a single vision lens. Two lenses

accommodative support.

mounted into the frame will pro-

In addition, all three lens offer-

• Eyezen +1 for patients aged 18-34 with 0.40D power relief • Eyezen +2 for patients aged 35- 44 with 0.60D power relief • Eyezen +3 for patients aged 45- 50 with 0.85D power relief

vide the same viewing comfort

ings reduce harmful blue light

the HOYA Sync 5 BKS and the

ADAPTIVE TECHNOLOGIES

and visual acuity as refracted.

exposure by 20%. Finally, Essilor

HOYA Sync 8 BKS.

Building on the success of

This is accomplished by using

provides extensive training materials and educational tools at EyezenPro.com.

were created to address this issue,

HOYA Sync 5 BKS targets

Shamir’s Autograph series of

the refracted Rx, frame param-

younger adults, students and

lenses, the Autograph III is based

eters, fitting cross heights and

emmetropes who read exten-

on a balanced progressive lens

far monocular PDs, panoramic

sively or use digital devices

design holistically adapted to the

angle, pantoscopic tilt and the

Richard W. McCoy, BA, LDO,

throughout the day. The wearer

patient’s Rx and utilizing a num-

fitted vertex distance.

ABOC, NCLEC, is the head

enjoys up to a +0.53D increase

ber of other factors including:

toward the bottom of the lens to reduce eyestrain.

EyePoint Technology III simulates real world images to

of the opticianry program at FOR DIGITAL EYESTRAIN

Reynolds Community College

Recognizing

in Richmond, VA.

the

importance

WHERE TO FIND IT: Carl Zeiss Vision, Inc. 800.358.8258 • ZEISS.com/Lenses // Cherry Optical, Inc. 920.469.2559 • CherryOpticalInc.com • CustomerService@ CherryOpticalInc.com // Essilor of America, Inc. 800.542.5668 • EssilorUSA.com • EyezenPro.com // HOYA Vision Care, North America 877.528.1939 • HoyaVision.com • SalesSupport@HoyaVision.com // Shamir Insight, Inc. 877.514.8330 • ShamirLens.com • Info@ShamirLens.com // VISION EASE 800.328.3449 • VisionEase.com • Info@VisionEase.com 50 August 2017

McCoy_Specialized&Customized.indd 50

VisionCareProducts.com VCPN

7/26/17 12:09 PM

ADVERTORIAL

OASIS MAX SETS THE STANDARD FOR EXCELLENCE AND SIMPLICITY The Oasis MAX is a complete,

steps, and with greater control

that, the Contour MAX generator

tures advanced three-axis CNC

fully computerized lens surfac-

comes a more secure and profit-

downloads job data and generates

technology and the simplest oper-

ing system. Every major station

able business. Optical stores need

the Rx curves and prism, while

ation of any system available. Every

features microprocessor control

to understand that reducing cost

at the same time automatically

major station has its own onboard

and is networked to an Rx server,

is less important than increasing

cribbing and safety beveling the

microprocessor control and is

which allows critical decisions to

control of business operations.

lens. The Contour MAX will auto-

digitally interfaced to the host Rx

be made as the job is input. From

By using the Oasis MAX lab sys-

matically cut a lap tool if the host

computer. It’s readily expandable

that point on, intelligent software

tem, businesses can achieve the

reports one is not in inventory.

to accommodate any volume,

systems automatically establish

ideal conditions for securing

Next, an appropriate lap tool needs

available with either wax or alloy

optimal configuration settings

long-term success: reducing costs

to be selected from the lap cabinet,

blocking, while minimal human

and manage the processing cycles

while maximizing control.

which is why Oasis MAX Surfacing

intervention minimizes error. Oasis

systems come with a full range of

MAX can be configured to pro-

at each cell. Manual intervention in the process is limited to load-

How it Works

highly durable finished lap tools.

cess plastic, polycarbonate, high

ing the lens and pressing the start

Oasis MAX follows six steps: 1) cal-

Then, the Criterion MAX finer

index and Trivex lenses. The system

button.

culating, 2) taping, 3) layout and

and polisher downloads job data,

includes LensMate Lab software,

blocking, 4) generating, 5) fining

establishes optimal pressures and

which interfaces with most VCA-

Strategic Advantages

and polishing, and 6) inspect-

cycle times for the lens material, and

compliant finishing equipment, as

Oasis MAX provides more rapid

ing. First, data is entered into the

automatically processes the lens

well as complete equipment, soft-

service, increased control and

LensMate software, which per-

with the prepared lap tool. Finally,

ware, lap tools, initial supplies and

increased profit potential for

forms the optical calculations,

the surfaced lens is de-blocked and

lab layout consultation.

retailers by allowing them to pro-

assigns tracking information and

sent to inspection and finishing.

cess lenses in-house. Producing

prints a job ticket. Then, the Unity

lenses in-house gives optical busi-

MAX blocker downloads job data

Key Features

nesses more control and more

and bonds the aligned lens to the

Oasis MAX, the world’s first fully

ownership over the production

block with blocking material. After

computerized surfacing lab, fea-

Optek International 727.522.2301 VCPN VisionCareProducts.com

Optek Advertorial.indd 51

•

OptekInternational.com

•

Sales@OptekInternational.com August 2017 51

7/25/17 4:19 PM

VisionCareTechnology

THE PERFECT MATCH

THE PARTNERSHIP BETWEEN ECPS AND THEIR LABS IS THE CORNERSTONE OF THE PRODUCT QUALITY AND CUSTOMER SERVICE THEY PROVIDE THEIR PATIENTS; HERE’S HOW TO BUILD YOURS.

By Jaimee Palkovicz

are focused. Although ECPs are

with their current ones and need

EDUCATION

As far as relationships go, one

dealing with the public and labs

some assistance in making a

In addition to manufacturing

of the most important ones you

are interacting with ECPs, there

decision about their new lenses.

your lenses and putting togeth-

will establish in your career as

is one common ground both

That’s where the lab comes in.

er glasses for your patients, the

an eyecare professional (ECP)

parties share, growing robust

When you have that established

most important part of the ECP/

is that between you and your

sales. When the ECP sells, that

relationship with your lab, they

lab relationship is the education

lab. Although you are the one

means the lab sells, and one

can and will help you with these

that the lab is there to provide

who needs to relate with your

cannot do without the other.

kinds of decisions.

to you and your staff in order to

patients, it is the staff at the lab

Your lab will be there for

Sue Loving, a customer service

inform your patients what their

who will help you decide which

you when you need point-of-

representative at i-see Optical

lenses are doing or can do for

lens is best, inform you about the

purchase materials, education-

Lab in Blackwood, NJ, has been

them and their eyes.

newest products and keep your

al pamphlets and even videos

in the business for over 20 years.

Many labs offer programs for

office educated so you can in

to play in your office. Your lab

She explained how helping with

their ECPs to educate all the

turn share that information.

wants to make sure your office is

lens decisions is a daily occur-

employees in the office about

fully equipped with all the mate-

rence. “As a customer service

the newest products and tech-

you

rials that you need in order for

representative, I help our ECPs

nologies

establish, and when you are

your patients to understand what

with their lens decisions almost

being offered. Like many labs,

loyal to your lab, the lab in

their lenses are doing for them.

every day,” she said. “We have

i-see Optical Lab offers its ECP

This will be one of the most valuable

relationships

that

are

currently

return, will be loyal to you.

As an ECP, you will occasion-

customers who rely heavily on

customers a Lunch-and-Learn

This relationship benefits both

ally run into a situation where

our opinion and knowledge of

Program. This is a way for i-see

parties and is sure to help

maybe you’re not sure which

the lenses and are encouraged to

Optical’s sales representative and

boost sales, something upon

lenses to put on your patient.

come to us with any questions

lab manager to go into the ECP’s

which both you and your lab

Perhaps they have a few issues

they may have.”

shop and educate the whole

@

Courtesy of Satisloh

52 August 2017

Palkovicz.indd 52

VisionCareProducts.com VCPN

7/26/17 12:10 PM

SI LM 0 ?"4W THE OPTICAL

#X

FAIR

R SHOW

6-9 Octo er 20 7 silmoparis.com

Untitled-1 1

6/30/17 11:23 AM

VisionCareTechnology

3 MOST IMPORTANT FACTORS IN THE LAB RELATIONSHIP

ships with its ECP customers.

As far as relationships go in

“Communication between the

the eyecare industry, the rela-

(according to an Opt-Research survey of ECPs) 1. private label lenses 58.49% 2. more lens or coating choices 21.70% 3. lens rebates/loyalty point 25.00

customer and the lab is the sin-

tionship with your lab is the

gle most important controlla-

one that will be the most benefi-

ble factor to success. The right

cial, for all of these various rea-

combination of online visibility,

sons plus others that are unique

dependable customer service and

to you and your lab. When it

staff about products, technolo-

assisting with product decisions,

technical consulting provides the

comes down to it, your optical

gies and how to sell them to their

there is one more aspect that cer-

clearest path to enabling the lab-

lab should always be there for

patients. These Lunch-and-Learn

tainly ties all of these strategies

oratory to provide the best ser-

you when you need them. They

programs include free vouchers

together, and that is communica-

vice it can.”

are your hub for all information

for all staff, with lunch provided

tion. This is how all of the above

Rebeca Nicole, a customer ser-

optical, and they are there to

by i-see Optical and even a few

strategies tie together and work

vice representative at i-see Optical,

help you . . . and ultimately, to

other goodies for the office.

to form that beneficial relation-

explained that when accounts call

help your patients as well.

ship for both parties.

they always get a person on the

COMMUNICATION

Scott

Pearl,

managing

phone and never a machine oper-

Along with educating your staff,

director of Digital Eye Lab in

ator. “There is always someone

helping supply your office with

Hawthorne, NY, explained how

here to answer the phone and

point-of-purchase materials and

his lab optimizes its relation-

assist our ECPs,” she said.

Jaimee Palkovicz is marketing

I

coordinator of i-see Optical Lab in Blackwood, NJ.

SPEAKING OUT

WHAT EYECARE PROFESSIONALS HAVE TO SAY ABOUT THE LAB RELATIONSHIP. FAVO R ABLE TERM S REGARDIN G REM AKES

A recent Opti-Research sur-

more flexibility with remakes

hassle-free, no-questions-

unlimited redos, second pair

vey of eyecare professionals

based on volume with the lab

asked, free remakes one

discounts, special lens prices

time

and package prices

asked respondents for their opinions on the following

no need to send back unless

questions:

necessary for lab to get cred-

decent terms for remakes

multiple pair discounts, free

it as well

whether doctor error or

one-time remakes

patient error

1.

In addition to substantial

price savings and bet-

no shipping fees on remakes

ter service and quality of work, what other favorable

rebates in the form of gift

terms would you like to see

cards

remakes are more important allow more than one remake

now; patients getting much

per year

more specific

free on-time redo within 30

flexibility on redo jobs if

warranty on coatings

days for any reason

patient changes mind

to make a one- to two-year

need flexibility on remakes

no charge for first optician

as long as our redo rate doesn’t

commitment to change

for fraction of difficult

and first doctor prescription

go over a certain percentage,

your primary laboratory?

patients

change

then we want free redos

regarding remakes?

2. What would it take for you

54 August 2017

Palkovicz.indd 54

VisionCareProducts.com VCPN

7/26/17 12:10 PM

VisionCareTechnology

Courtesy of Cherry Optical, Inc.

WHAT WOULD IT TAKE FOR YOU TO CHANGE LABS? less wait on the phone when

as always, actions speak

calling lab

louder than words; quality of work as well as customer

guaranteed price reductions,

service

proof of ability to produce top quality work in a timely

local area lab, not out of

manner and personalized

state or country

customer service that some lab choices may a promise from the lab that

be independent or that there

they will adhere to their

would still be more than one

commitments and refunds/

lab choice

rebates/lens vouchers personal relationship with not a sales pitch for a lens

the director of the lab who

company to sell you more of

can be reached by phone,

their products

email or text regarding jobs and advice

able to use tracer software with existing equipment;

we have an excellent rela-

compatible with EMR

tionship with our current lab, which gives us excellent ser-

a faithful representative

vice and products; I cannot

with great communication

imagine what it would take

skills who cares about the

to get us to change

business the insurance companies

VCPN VisionCareProducts.com

Palkovicz.indd 55

good pricing on premium

require that you send to a spe-

products, quick turnaround

cific lab even if the lab has ter-

time, overnight delivery,

rible quality; would like more

competent customer service

freedom to choose own lab August 2017 55

7/26/17 12:10 PM

Vision Care Technology

UNITY VIA: INTELLIGENT TECHNOLOGY

By John Sailer Five new progressive lens designs from VSP Optics Group address the needs of multiple patients.

VSP Optics Group’s Unity Via

technologies. Automatic Reading

For previous progressive wear-

frames and the Unity Via Mobile

Progressive Lenses were designed

Height Optimization automati-

ers who have had difficulty adapt-

for patients who use mobile devices

to make the change from distance

cally calculates corridor lengths

ing, the Unity Via Plus adds Digital

more than four hours daily.

to near as smooth as possible. It

by an internal algorithm, provid-

Viewpoint Technology to minimize

The Unity Via Elite includes all

calculates the natural movement

ing a continuous range of pro-

peripheral distortion and optimize

these technologies plus Advanced

the eye takes in all gaze directions

gression lengths. This allows it to

power at every point in the lens. It

Fit Technology, which provides

providing patients with clear

fit different PDs, facial structures

is based on an advanced, three-di-

superior binocular near vision

vision at every point in the lens.

and frame styles while main-

mensional calculation model that

through an ultra-precise location

The portfolio includes five new

taining a generous reading area.

accounts for the “as worn” position

of the near reference point, allow-

options. The Unity Via provides

Variable Inset technology provides

of the lens and natural eye move-

ing for faster adaptation, a larger

larger reading areas for entry-lev-

improved binocular vision while

ment. These technologies are also

reading area and visual comfort,

el progressive wearers, incorpo-

reading, allowing for a larger read-

in the Unity Via Wrap for high wrap

according to the company.

rating Automatic Reading Height

ing area and increased comfort

Optimization and Variable Inset

when going from near to far.

56 August 2017

VSP Unity Via Lens.indd 56

VSP Optics Group UnityLenses.com • OpticsInfo@VSP.com VisionCareProducts.com VCPN

7/26/17 12:08 PM

The Eye Doctor PLUS: A Premium, Professional Eye Compress The Eye Doctor PLUS is clin-

period. Patients are able to

Most Preferred

ically proven to treat diseas-

choose their preference of

Hot Eye Compress

es such as meibomian gland

softness and warmth with

The Eye Doctor PLUS

dysfunction (MGD), blephari-

the Eye Doctor PLUS’s

was selected as the most

tis, sties, cysts, dry eye dis-

double-sided fabrics. The

preferred market-available

ease (DED) and associated

compress is microwavable,

hot eye compress by both

symptoms such as grittiness,

oven-safe, and it can also

patients and professionals.

irritation and sore eyes. It is

be refrigerated for cold treat-

an FDA-approved, registered

ment. The Eye Doctor PLUS

“What I like most about this

Class 1 medical device that

comes with a hygienic pouch

mask is the hot/cold combo

is the world’s most advanced

to store the compress in and

and the convenient, easy-

use a cold compress, and

eye compress treatment

features an adjustable, one-

to-keep-clean aspect. In my

the Eye Doc mask laterals

pack, superior by every

size-fits-all strap for comfort.

dry eye clinic, I have a lot of

as that.”

measure, and it can be used

patients using heavy oils at Simple Three-Step

night, whether it is a mineral

Procedure

oil scrub or a thick PM lubri-

Counselor, Premier Vision

Features

The American Academy

cant for corneal protection.

Services in Amarillo, TX

The Eye Doctor PLUS fea-

of Ophthalmology and

Some of this therapy is done

tures a removable wash-

the American Optometric

before using the heat mask,

Clinically Tried and Tested

able cover and exclusive

Association recommend that

therefore leaving a residue

Along with being tested

BodyBeads® extended-heat

patients who suffer from

on the mask. The Eye Doc

to last a minimum of 365

filling that conforms to the

MGD, blepharitis and DED

mask has a nice soft cover

uses, the Eye Doctor PLUS

contour of the eyes and

use a three-step procedure

over the ‘Body Bead’ bag

is safe. It adheres to British

provides sustained moist

when using warm compress

that comes right off and is

Standard BS8433:2004,

heat for the entire treatment

treatment. The first step

easy to wash and return for

showing no signs of burn-

involves heating the moist

use. On the flip side, the

ing or scorching when it

compress and laying it on

versatility of the Eye Doc

was heated to 80 times

the eyes for 10 minutes

mask is that of few others. I

the recommended time in

while it melts the oils block-

see many patients with sinus

a microwave and put in an

ing the glands in the eyelids.

and migraine issues. Those

oven for more than eight

Next, patients should milk or

patients need to be able to

hours.

both hot and cold.

– Gwen Neal, Dry Eye

massage the oil out of the glands (consumer instructions included). Finally, the eyelids and eyelashes should be cleaned. The Eye Doctor PLUS includes ten sterile wipes to complete the threestep process.

ADVERTORIAL

OptiSource Advertorial_Aug17_B.indd 57

August 2017 57

7/25/17 4:21 PM

VisionCareTechnologyNEW

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DIAMOND REDUCES COSTS

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Desk lenses are ideal for wearers

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extremely low cost per lens.

Available in gray, both lenses block

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easy to use, the #5121F pliers have

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outdoor blue light. VISION EASE

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also offers the SFSV, D28 bifocal

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which offers re-lap services to

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CoburnTechnologies.com.

VISIONEASE.com.

58 August 2017

VCT NEW_August.indd 58

VisionCareProducts.com VCPN

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SATISLOH DIGI-PRO IS ENGINEERED FOR DIGITAL POLISHING Engineered for digital polishing, specifically Satisloh’s Multi-FLEX and Duo-FLEX digital polishers, Digi-Pro polish features a unique particle shape and hardness and can be used on all organic lens materials in any available digital polishing system. Consistent flow rates resulting from Digi-Pro’s viscosity result in quality lens ESSILOR INSTRUMENTS’ X81705 PUPILLOMETER

surfaces, and its suspension

The X81705 Pupillometer from Essilor Instruments offers precise measure-

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ment with manual control. The X81705 includes a manual occluder and

simplifying clean-up. Its frost-re-

allows for manual adjustment of unlimited vision distances from 35cm to

sistant chemistry prevents product

infinity. This pupillometer also provides monocular and binocular measure-

damage. Digi-Pro polish is available

ments and digital read-outs with measurements to 0.5mm and comes with

in 1-gallon and 5-gallon pails.

an automatic on/off function. 855.393.4647, EssilorInstrumentsUSA.com.

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5/31/17 11:20 AM

Busi ness S o l u t i o n s

‘Show Me the Demo!’

When patients can see the latest technology in action, they will be much more likely to buy eyewear with it.

By Frank Gimbel, BA,

you to show how premium lens

ABOC-AC, FNAO, HFOAA

options can improve vision in a

It can be tricky to convey the mer-

true augmented reality experi-

its of add-on features such as an-

ence. The wearer can experience

ti-reflection, photochomic lenses,

viewing situations at a desktop,

digital technology and even pro-

on the golf course, on the patio

gressives to patients in a quick and

at home and even while driving.

clear manner. In-office demonstra-

The lens simulation demos can

tors can help you make more sales

change from bright sunlight to

by showing— in a very tangible

show off photochromic and po-

way—the various options you have

larization options, it can show

in mind for a wearer’s next pair of

nighttime driving as well as high-

glasses.

light AR coatings; it can even

Optikam Pad

VIRTUAL REALITY

is that you do not have to stock

cent version update now allows

For the ultimate in technology

all of these frames and you can

for a lens simulation that can

that transports the old-school

pick and choose which brands

demonstrate virtual farsighted

looking glass into the cyber-

you would like to load, all with-

and nearsighted corrections in a

world, OWIZ from Fitting Box is

out having to pre-purchase the

variety of lens thicknesses.

an iTunes-downloadable, Wi-Fi-

loaded inventory.

based virtual mirror application.

The program allows for quick

It allows your patient to virtually

selection between men’s and

From the patient’s point of view,

try on nearly 50,000 ultra-real-

women’s, both in ophthalmic and

there’s nothing better than being

istic frames in a 3D simulation.

sunwear. Users can take selfies in

able to experience a new, per-

Wearers

TRIAL LENSES

themselves

their new potential frames and

haps more expensive lens before

in HD from a direct face and

email them to their friends and

they fully commit to it. From the

three-quarter viewing angle, with

family for voting options. The

ECP’s angle, trying before buy-

a wide variety of frames, colors

program can be loaded onto any

ing will actually help with overall

and brands, allowing you to truly

iPad Air 1 and 2 and iPad Pro and

sales and create more repeat cus-

satisfy their needs. The best part

requires software licensing. A re-

tomers. The OptikamPad allows

can

see

VisionCareProducts.com VCPN

Morge_Show Me the Demo.indd 61

OWIZ from Fitting Box

August 2017 61

7/26/17 12:03 PM

Busi ness So l u t ions

VisioOffice 2 from Essilor

light AR coatings; it can even

pare their field of vision with po-

display the difference in corridor

larized versus non-polarized lenses.

widths and image jump with bi-

The iPad-based systems, i.Demo by

focals and progressives.

ZEISS and Smart Mirror from ABS,

When it comes to lens materi-

Inc., fit the bill for this purpose.

als and being able to readily show the differences, the Visioffice 2 and

MULTI-TASKING DEMOS

m’eyeFit mirror, both by Essilor of

Today, there are demonstrators that

America, Inc., demonstrate the sim-

allow you to show several benefits

ulated scale of a heavier lens in com-

in one unit. The compact, com-

parison to a thinner, lighter lens. By

prehensive ZEISS Demonstration

photochromic lenses. The ZEISS

tage of this time and help to build

manipulating the approximate Rx

Tool (available to qualified cus-

Demonstration Tool also gives pa-

product awareness for their next

power and material type, the weight

tomers) is an all-in-one interactive

tients the ability to feel and see the

purchase.

scale and thickness images will

tool that’s suitable for the smallest

differences between eyeglass lens

So here is where a device such as

change in front of the patient’s eyes.

dispensing tables. It plays videos

materials as well as experience the

the ABS Smart Mirror shines. It is available in tablet-form only for the U.S. market, and it can stream ads,

Another simulation is showing

that show the benefits of quality

glare reduction made possible by

the patient what to expect when

optical products. It demonstrates

polarized lenses.

looking through photochromic

the wider fields of view available

lenses in clear, dark and in-between

with

light levels. Patients can also com-

customized

progressives,

take photos of patient frame choices MAKE WAITING MORE FUN

and share them via email. It also has

benefits of anti-reflective coatings

Advertisement and education-

digital lens measurement capability.

and the quick-changing proper-

al loops played in the waiting

The Smart Mirror, in many ways,

ties of the brand’s PhotoFusion

area are an effective way to con-

can act as another “employee” inter-

vey information in addition to

acting with waiting patients.

highlighting particular brands

ZEISS i.Demo

of frames, lenses and options.

SCREEN TIME

Moreover, this provides a mod-

Many frame and lens vendors

ern feel for your office. Patients

allocate a budget for these types of

are passively waiting for their ap-

practice building tools, and they

pointment with the optician, so it

can help you set up a loop. Some

only makes sense to take advan-

may even pay for the digital device (flat screen) that is broadcasting the message. Don’t be afraid to ask every vendor if they offer such a service—doing so can help you align your mutual goals. Plus, adding this modern touch might give you that well deserved leg up on your competition and highlight your optical as the it place to patron.

VisioOffice 2 from Essilor

Frank Gimbel, BA, ABOAC, FNAO, HFOAA, is an advanced certified optician and owner of Gimbel Opticians in Plymouth Meeting, PA.

62 August 2017

Morge_Show Me the Demo.indd 62

VCPN VisionCareProducts.com

7/26/17 12:03 PM

‘You Had Me At Easy’

There are many basic tools that visualize features such as polarization, tints and coatings.

By Sam Morgenstern, LDO

ECPs and patients see the benefits

battery-powered torch device. The

ing light conditions and can meet

Your patient has decided upon a

of polarized lenses, Younger Optics

demo tool gives patients a real-time,

patients’ needs as an all-in-one lens

frame and now it’s time for lens

has released an updated version of

firsthand understanding of the

solution.

options. With more choices than

its NuPolar LED Glare Demonstra-

speed at which the lenses change,

ever before, it’s wise to make a

tor, which creates bright glare.

up to taking on a true sunglass tint

Samuel Morgenstern, LDO,

small investment for lower-tech

The battery-operated unit fea-

in full sunlight. It really emphasiz-

is the optical manager

demos that can practically make

tures an easy access on/off button

es the fact that ZEISS PhotoFusion

for Princeton Eye Group in

the sale for you.

on top and an automatic timed

technology reacts quickly to chang-

Princeton, NJ.

The folks behind the iconic and

shut-off. It also includes a polar-

beloved View-Master brand (re-

ized lorgnette that rests comfort-

member the popular children’s

ably on top of the unit when not in

toy?) designed a demo expressly

use. If desired, the demonstration

for Western Optical Supply, Inc.

image beneath the glare surface

PreViews (U.S. patent #5,311,356)

can be swapped with any one of

is a super handy, compact and

four seasonal images included.

PhotoFusion from ZEISS

easy-to-use tool that shows examples of many different lens charac-

PHOTOCHROMICS

teristics. It offers your patients the

Transitions Optical offers lens

ability to be able to view and feel

demo cards and a UV demonstra-

how specific lenses enliven color,

tion lamp to explain how its pho-

reduce glare, heighten contrast

tochromic technology works. You

and sharpen detail in the comfort

could display the UV demonstra-

of your dispensary.

tion lamp in the dispensing area,

You will be able to bring the out-

and with the demo cards you can

doors inside by showing 3D scenes

show the difference between the

as viewed through the naked eye

activated and clear portion of the

and then as seen with the benefits

lens. Best of all, you can show the

of a specialty lens. The PreViews

differences, side by side, between

Starter Kit includes viewer, counter

Transitions Signature and Transi-

display and any five disks.

tions XTRActive lenses.

POLARIZATION

ZEISS features gray and brown

One challenge to ECPs is the fact

photochromic sample lenses. They

that most of us are indoors, away

gradually darken when exposed to

from harsh, blinding light. To help

UV light from the accompanying

PreViews from Western Optical

The PhotoFusion demo tool from

WHERE TO FIND IT: ABS, Inc. 888.989.4227 • Smart-Mirror.com/en • Info@Smart-Mirror.com // Carl Zeiss Vision, Inc. 800.358.8258 • Zeiss.com/ Lenses • Customer.Service@Zeiss.com // Essilor Instruments USA 855.393.4647 EssilorInstrumentsUSA.com • Info@EssilorInstrumentsUSA.com // Fitting Box 646.982.1135 • FittingBox.com • ContactUS@FittingBox.com // Optikam Tech, Inc. 888.356.3311 • Optikam.com • Sales@Optikam.com // Younger Optics 800.366.5367 • YoungerOptics.com • Marketing@YoungerOptics.com // Transitions Optical, Inc. 800.848.1506 • Transitions.com • CustomerService@ Transitions.com // Western Optical Supply, Inc. 800.423.3294 • WesternOptical.com • Orders@WesternOptical.com VisionCareProducts.com VCPN

Morge_Show Me the Demo.indd 63

August 2017 63

7/26/17 12:04 PM

S o c i a l Me d i aA dv is or

Making Google+ Work for Your Practice Samantha Toth Facebook, Twitter and Instagram get all the limelight, but Google+ is often a hidden secret to maximize your exposure to patients.

Google+ was created in 2011 and recently underwent a redesign, helping it further work in favor of your practice.

Google+ is directly attached to Google’s online platform, allowing posts to be instantly indexed for search results. The instant searchability of your Google+ page allows you to provide timely and relevant information to your audience. You can comment on a new study and instantly be found

you must have a Gmail account.

If you do not yet have one, start by creating a generic practice email like YourEyecarePractice@Gmail. com. You will want to ensure that anyone managing or posting to your Google+ page has access to the login information for the Gmail you select. Visit https:// plus.google.com/ to get started creating once your email is set up.

Ensure all information is clear and informative.

When setting up your account, make sure your profile is up-todate, information is accurate and detailed, and you have quality photos. This information and quality content, to be indexed

by Google, will make it easier for

If used correctly, Google+ can be a powerful tool

for search optimization. in relation to breaking news.

While users may not first seek out your Google+ page, they will land on your Google+ page by simply searching online if you have one.

Think of Google+ as a landing page with links to original content, your website and other social media platforms. Get started with these tips to make Google+ work for your practice.

Create your page. Anyone can create a Google+ page, but 64 August 2017

Social Media Advisor.indd 64

your prospective patients to find you online. By looking at your Google+ account prospective patients will know where you are located, hours of operation, your website URL, and they will be able to learn more about what your practice offers.

Connect your accounts.

Once your page is created, link it to your Google My Business listing. This connection will ensure that any reviews, hours of oper-

ation and location information from your Google My Business page show up on your Google+ page as well.

Remember to stay active.

Google+ recently launched a new feature allowing you to post and participate in groups with shared interests, called “Communities.”

By staying connected through the Communities feature you can establish yourself as an expert

in your field and stay relevant among the community. Whether you join a Community to actively participate in discussions or post original content for the public to see, remember to stay active and accurate. Something as simple as getting a new phone number or changing your hours of operation is an important piece of information to update across all social pages, including your Google+ page.

Samantha Toth is the resident marketing rockstar for Innexus, who specializes in websites, social media and marketing for the eyecare industry. Learn more at http://GetInnexus.com.

VisionCareProducts.com VCPN

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57-0542-TAYE-Premium-Ad-05.indd Untitled-1 1 1

6/29/17 6/7/17 1:31 1:46 PM

Busi ness So l u t ions

TAKING CHARGE Management firms can guide your dispensary to higher profits and better business.

By Mark Clark, ABOC

imbursements, increased cost of

they manage. These firms have

ic owner, all of these firms have

The top-northern half of New

goods and the commoditization

similarities, as Joseph Casorio

one-to-two year auto-renewing

Jersey is home to a microcosm

of the industry.

CEO of Vision Associates pointed

contracts with built-in exit clauses

Rob Katz, CEO of Medical Eye-

out: “We have all come out of the

for both parties. During the term

Eyeglass

glass Center, estimates that up to

same mold, being so close to each

of the contract, the firms will han-

Center, Inc. (Westfield), Vision

90% of dispensaries are not op-

other.” But there are some key dif-

dle all aspects of staffing, billing

Associates (Warren Township)

erating at a profit. This is where

ferences in these three successful

and inventory management. All

and Partners in Vision (Edison).

these practice management firms

management models.

three firms indicated that practic-

These companies take control of

leverage their buying power and

your practice so you don’t have

their experience translating key

Contract Basics

the long haul. The practice main-

to—especially when it comes to

performance indicators (KPIs) to

While each contract is a private

tains ownership of the dispensary

fighting shrinking insurance re-

build margins for the dispensaries

transaction with the specif-

through the entire term. They also

of

dispensary

companies:

66 August 2017

Clark_Take Charge.indd 66

management

Medical

es nearly always stay with them for

VisionCareProducts.com VCPN

7/26/17 2:40 PM

typically have their own central

has more than 80 ophthalmology

20 miles from each other, but

petition is “patient education on

laboratory or contracted lab to

dispensaries in 22 states—with

what makes the difference for us

the products which best fit their

supply lenses.

no central system to keep track

is execution and infrastructure,”

visual needs, not just selling.” His

The partnership is designed to

of varying insurance plans and

said CEO Casorio. He described

perspective as a former optician

create a percentage of profit for

regulations. “There is not one

a behind-the-scenes look at the

gives him a special affinity for

both the management firm and

single resource you can go to for

corporate office, for which there

the dispensary, which is prod-

the dispensary. Often included

insurance questions, so we have

is help for dispensers’ daily needs.

uct-centric and should be treated

in the contract are dispensary de-

an experienced team that re-

Opticians have someone they can

as an integral piece. “We try to

speak to at the corporate office or

touch every part of the practice;

the laboratory when needed.

we don’t want the dispensary to

We try to touch every part of the practice; we don’t want the dispensary to be a —Judd Sky gift shop in the corner. signs and updates. Upon entering

searches each company and each

one of these quality dispensaries,

plan within the demographic,”

a patient may not be made aware

explained Katz. He also believes

of the presence of a separate

that onboarding executives di-

management firm existing within

rectly from the ophthalmology

the practice.

industry gives them a unique ad-

Each of them will also imple-

vantage over his competition.

The office managers receive formal

optical

management

be a gift shop in the corner,” Sky said.

training as well as tools for suc-

His holistic approach is also seen

cess. Casorio further explained

in the company’s training method,

The main players are only 20 miles from each other, but what makes the difference for us is execution and infrastructure.

—Joseph Casorio that he tries to keep only six to 10

which extends beyond the dis-

In terms of how two business

offices under each regional man-

pensary to educational models for

which

entities work together in one

ager so that they may remain in

the practice’s entire staff. Sky and

play major roles in transform-

space, Katz explained Medical

close contact with each location.

his partners believe that keeping

ing the practice. Monitoring the

Eye Centers’ priority: “We under-

KPIs of the practice enables the

stand that it is always the practice

Partners in Vision

latest frame and lens products is

management teams to make ad-

reputation on the line with every

Since its origins in 1999, Part-

key to fully integrating the dispen-

justments where necessary. Da-

transaction, so every decision we

ners in Vision has partnered with

sary into the practice.

ta-driven management also cre-

make is with that in mind.”

more than 100 ophthalmology

ment their own point-of-sale and management

software,

all employees engaged with the

ates better employee interaction by eliminating subjective management tactics. Despite some stylistic nuances, these seem to be the fundamentals with each of

Once you determine which firm’s approach is best for your

It’s the practice reputation on the line with every transaction, so every decision we —Rob Katz make is with that in mind.

the three companies.

individual business, ask for a free consultation and analysis of your office. A consultant will then determine if your office is potentially a good fit for their program.

Vision Associates

locations, becoming a respected

The qualification process ensures

Medical Eye Centers

With nearly 150 ophthalmology

brand in eyecare. Judd Sky, CEO

the success of both parties.

Approaching its 40th year in

and optometry locations, Vision

and founder, began his career as

practice management, Medical

Associates is one of the fast-

an optician. He said that what

Mark Clark, ABOC, is founder

Eye Centers has been in this busi-

est-growing practice management

makes Partners in Vision differ-

of iProfit Group, a healthcare

ness the longest. The company

firms. “The main players are only

ent from its neighboring com-

investment consulting firm.

WHERE TO FIND IT: Medical Eyeglass Center, Inc. 941.993.4242 • MedicalEyeglass.net // Partners In Vision 888.748.1112 • PartnersInVision.com • PIVInfo@ PartnersInVision.com // Vision Associates 800.346.7486 • VisionAssociatesInc.com VCPN VisionCareProducts.com

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Busi ness S olut ions N EW

NEW KIDS’ RESOURCE TOOLS FROM TRANSITIONS OPTICAL NEXTERNAL ECOMMERCE PLATFORM

Designed to help ECPs treat

FROM TRUECOMMERCE

young patients, new education

Process orders across multiple

and marketing materials from

sales channels in one system with

AOA OFFERS TIPS TO SAFELY VIEW

Transitions Optical highlight

the Nexternal eCommerce plat-

THIS YEAR’S SOLAR ECLIPSE

the importance of regular eye

EDGEPRO SOFTWARE ADDED TO

form from TrueCommerce, which

To help patients avoid eye damage

exams and the need to protect

PRIMARY EYECARE NETWORK

integrates with ERP software,

from viewing the solar eclipse on

children’s eyes from damaging

Primary Eyecare Network (PEN)

EDI networks and accounting

Aug. 21, the American Optometric

UV rays and blue light. Social

members can now receive discount

systems. A password-protected

Association partnered with the

media graphics and countercards

pricing on EDGEPro software from

B2B ecommerce portal allows

American Astronomical Society

provide tips on prescribing and

Gateway Professional Network.

customers to order by computer,

to develop educational resources

dispensing corrective eyecare and

EDGEPro’s platform simplifies

tablet or phone for a “one-stop

dedicated to the celestial event.

can be viewed and downloaded

business analytics by providing

shopping” solution. 888.430.4489,

AOA.org/2017Eclipse includes

at TransitionsPro.com/Kids.

functions for benchmarking,

Nexternal.com.

free, downloadable information

800.848.1506, TransitionsPro.com.

tracking and highlighting lost

68 August 2017

Biz Sol NEW.indd 68

materials plus links to learn more

revenue opportunities. EDGEPro

about the event and access special

also allows users to view data

eclipse glasses and solar viewers.

from any hand-held device.

800.365.2219, AOA.org.

800.444.9230, PrimaryEye.net.

VisionCareProducts.com VCPN

7/26/17 1:25 PM

Busi nessS olut ions NEW

INDEX TO ADVERTISERS ADVERTISER

PAGE

PHONE

WEBSITE

All About Vision

14

858.454.2145

AllAboutVision.com

CareCredit

2-3

866.853.8432

CareCredit.com

Costa

41

800.447.3700

CostaDelMar.com

Eyenavision

37 888.321.3939 Eyenavision.com

Hilco

45

800.955.6544

HilcoVision.com

HOYA Vision Care

CV1

800.423.2361

TheHoyaFreeformCompany.com

i-dealoptics

35 800.758.6249 i-dealoptics.com

Inspecs

26 800.852.7857 Inspecs.co.uk

Lab-Tech Inc.

59

800.822.4343

Lab-Tech.net

L’Amy America

19

800.872.7377

LamyAmerica.com

Luxottica

13 800.422.2020 Luxottica.com

Marchon Eyewear

21

The McGee Group

CV2 Spread 800.966.2020

McGeeGroup.com

Mondottica USA

6-7

866.666.3662

ModotticaUSA.com

Morel

10-11, 33

800.526.8838

Morel-France.com

OAA

CV3

901.388.2423

OAA.org

Ogi Eyewear

43

888.560.1060

OgiEyewear.com

Optek International

51

727.522.2301

OptekInternational.com

OptiSource International

57

800.678.4768

1-800-OptiSource.com

Optometry Giving Sight

16

888.OGS.GIVE

GivingSight.org

agencies and patient associations to “effectively advocate for policies that

Reed Exhibitions

60

800.811.7151

Vision.ReedExpo.com

put patients first,” according to the company. Visitors can also sign up to re-

Safilo

CV4

800.631.1188

Safilo.com

ceive legislative alerts and access to educational materials. 800.843.2020,

Silmo

53

—

SilmoParis.com

JNJVisionCareInfo.com/AdvocacyAcademy.

Think About Your Eyes

65

—

ThinkAboutYourEyes.com

Tura Inc.

15

800.242.TURA

Tura.com

Tuscany Eyewear

8, 23

800.293.9588

TuscanyEyewear.com

WestGroupe

4-5

800.361.6220

WestGroupe.com

Wiley X Eyewear

Insert

800.776.7842

WileyX.com

Windsor Eyes

31

877.662.6006

WindsorEyes.com

Tuscany Eyewear

CV2, 15

800.293.9588

TuscanyEyewear.com

WestGroupe

2-3, 25

800.361.6220

WestGroupe.com

Wiley X Eyewear

5, 7, 9, 11

800.776.7842

WileyX.com

Zyloware Eyewear

CV4

800.765.3700

Zyloware.com

JOHNSON & JOHNSON LAUNCHES VISION ADVOCACY ACADEMY Get all the tools you need to advocate for patient care and safety at Johnson & Johnson Vision’s online Advocacy Academy. Resources include information on key issues affecting vision care plus ways to engage with lawmakers,

ENHANCED FEATURES TO COMPULINK’S EYECARE ADVANTAGE SYSTEM This MACRA-ready solution from Compulink Business Systems, Inc. includes automated reporting and built-in MIPS intelligence. Eyecare Advantage features Advantage RCM billing service, real-time MIPS monitoring and reporting, and OneTab EHR, which allows ECPs to chart an entire exam from a single screen. Eyecare Advantage integrates with the American Optometric Association’s AOA MORE Registry. 800.456.4522, CompulinkAdvantage.com.

VCPN VisionCareProducts.com

Biz Sol NEW.indd 69

800.966.2020

Marchon.com

(ISSN-1549-6716) is published monthly, except December, by First Vision Media Group, Inc., 25 East Spring Valley Avenue, Suite 290, Maywood, NJ 07607. Phone (201) 587-9460, Fax (201) 587-9464. Periodical Postage paid at Hackensack, NJ and additional mailing offices. Postmaster: Send address changes to VCPN, P.O. Box 986, Levittown, PA 19055-9998.

Subscriptions: VCPN, P.O. Box 986, Levittown, PA 19055-9998 or online at totallyoptical.com.

Distributed to qualified optical dispensing locations, chain store headquarters, and optical laboratories. Other U.S. subscriptions are available for $85 for one year; $160 for two years.

Contact publisher for overseas rates. Copyright © 2017 by First Vision Media Group, Inc., Frank Giammanco, President & CEO; Shawn Mery, Executive Vice President. No part of this publication may be reproduced without written permission of the publisher. The publisher’s acceptance and publication of any advertising or editorial materials does not constitute endorsement of any product, service, or company by First Vision Media Group, Inc. Throughout this publication, trademark names are used. Instead of placing a trademark or registration symbol at every occurrence, we are using the names editorially only with no intention of infringement of the trademark.

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LOOKING BACK 1999: offers the COLTS 1997: opens with six employees in Clearwater, FL

Performance Seal and introduces RLS (real life simulation) testing for AR-coated lenses and cloth testing

2016: John M. Young

2001: offers FDA compliance program and launches COLTS College for educational classes on testing

inducted into The Vision Council’s Lab Division Hall of Fame

2011: Kimberly Hutton becomes president

1998: begins

2000: becomes first optical

2010: purchases

2014:

Today, COLTS has 14

manufacturing and selling COLTS BTE and STE equipment; expands into cleaners and cloth testing

lab accredited by A2LA to ISO 17025, the lab equivalent of ISO 9000; begins testing safety eyewear and goggles to ANSI Z87.1

15,000-square-foot building in Oldsmar, FL

begins testing safety helmets

employees and continues to perform testing and sell equipment to companies worldwide.

A 2 0 - Y E A R S TA N D A R D COLTS’ LABORATORIES PAVED THE WAY FOR UNIFORM PRODUCT TESTING, AND IT’S STILL LOOKING AHEAD.

When COLTS Laboratories president Kimberly Hutton talks about the company her father founded 20 years ago, it’s easy to tell it’s a source of pride. “Sticking around for this long and expanding into different areas has been a big success,” said Hutton, who has worked with founder (and her father) John M. Young since COLTS opened its doors in 1997.

After retiring from Essilor, Young, who passed away last month, started consulting firm IPI Associates, and it was there that he was approached by several manufacturers and retailers about the need to offer

72 August 2017

August17_Looking Back.indd 72

independent testing. “He thought it was important to give manufacturers a way to validate marketing claims and their own testing, as well as assist labs with lens buying decisions,” she said. And despite early challenges, such as concerns that COLTS would become the company setting standards for which it would also conduct the testing, Hutton said its greatest success is to have contributed to “a more quality-minded industry.”

Steve Sutherlin, Lab Division liaison at The Vision Council, which inducted Young into its Hall of Fame last year, recalled

Young as “forward-thinking” for opening the first stand-alone testing facility. ”From a lab standpoint, his help in navigating the very difficult waters of FDA compliance and with product testing was an enormous help to many of us,” Sutherlin said.

COLTS, which has expanded into testing product categories such as cleaners and cloths as well as safety eyewear and helmets, is ready to adapt to the shifts, according to Hutton: “The optical industry is changing in the way they purchase and market products, so our goal is to learn in these new markets.”

visioncareproducts.com VCPN VisionCareProducts.com

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© 2017 Max Mara S.r.l. Eyewear produced and distributed exclusively by Safilo USA, Inc. 1.800.631.1188. All Rights Reserved. Style: MM 1327