S P E C I A L
S P R I N G
S U M M E R
P R E V I E W
JANUA 17 RY 20
re a c n o i vis
re a c n o i vis
ws e n t c u prod
ws e n t c u prod
CH CAROLINA HERRERA GLOBALLY CHIC AND ALWAYS ELEGANT re a c n o i s vi Cover Re-Size V7.indd 1
WILD ABOUT NATURAL MATERIALS CHEERS TO THE BRITISH BLUE LIGHT CE AND PRODUCT RESOURCE GUIDE
e e e e
ws e n t c u prod
PRODUCT INFORMATION FOR OPTICAL PEOPLE • VISIONCAREPRODUCTS.COM
12/22/16 2:38 PM
d
POTTER
LENNON
CLAPTON
THE 18KT GOLD CLASSICS COLLECTION MAKING EYEWEAR FOR THE STARS SINCE 1932 AVAILABLE EXCLUSIVELY FROM INSPECS Toll Free: 844.771.7710
Untitled-1 2
sales@inspecsusa.com
www.inspecsusa.com
12/22/16 10:57 AM
DRURY
BOND
KEW
THE COMBINATION COLLECTION HANDMADE ACETATES MEET 18KT GOLD CREATE AND MANAGE YOUR ACCOUNT AT INSPECSUSA.HANDSHAKE.COM
Untitled-1 3
12/22/16 10:58 AM
Jody
8 0 0.9 6 6. 2 0 2 0 | mcgeegroup.com
LG_INVISION_Jan2017.indd Untitled-1 2 1
12/22/16 10:55 AM
E yewea r fo r t h e ent i re f a m i ly. V iew th e new c o l l ec t i o n at
Life is Good donates 10% of its annual net profits to help kids in need.â„¢
Untitled-1 3
John
MCGEEGROUP.COM
Jody
Mackenzie
Alex
12/22/16 12/16/16 10:55 9:07 AM
MY VISION IS AS VAST AS MY TASTES, STYLES,
GOALS & dreams. EVERY THING I SEE & C R E AT E I S N E W I AM AN
original
FYSHUK.COM 855.455.0042 | westgroupe.com
18560_Westgroupe_Trade_Ads_Creative_2017_VCPN_FYSH_January_DPS.indd Untitled-1 2 All Pages
F-3569
12/22/16 10:51 AM
Untitled-1 3
2016-12-20 12/22/16 10:51 5:35 AM PM
Untitled-1 2
12/22/16 10:52 AM
Untitled-1 3
12/22/16 10:52 AM
OUTFIT YOUR PATIENTS WITH SUPERIOR LENSES Seiko Superior SV and Transitions® lenses give you the latest solution for your patients who expect the best in lens technology. Seiko Superior SV lenses bring precision optics to any prescription with the ability to customize the depth of focus to your patient’s unique lifestyle. Only Transitions Signature® lenses use exclusive Chromea7™ technology, an advanced formulation that allows the lenses to be more responsive than ever before while blocking harmful UV rays and reducing exposure to harmful blue light indoors and out. Seiko Superior SV is available in gray and brown Transitions lenses to perfectly accent style-savvy frame choices.
Available in gray and brown. Transitions and the swirl are registered trademarks of Transitions Optical, Inc., used under license by Transitions Optical Limited. ©2016 Transitions Optical Limited. Photochromic performance is influenced by temperature, UV exposure and lens material. ©2016 Seiko.
Untitled-4 1
12/21/16 12:12 PM
Untapped Potential— Selling SV Lenses to Millennials When it comes to Gen Y, there
compare to what wearers—
including their personalization
that reinforce to your Millen-
is one thing you can be sure
specifically Millennials—need.
to your patient’s position of
nial patients that you don’t
of—their inherent need to be
The Digital Age has produced
wear and depth of focus. Their
have to sacrifice fashion for
connected. Whether this con-
a new generation of tech-savvy
advanced lens positioning
functionality. In addition to of-
nection happens on a mobile
communicators, streamers,
parameters also ensure a
fering options for almost every
phone, tablet, or computer,
shoppers, and gamers who
customized fit, with optics op-
prescription, Seiko Superior
the increasing use of digital
easily spend upwards of eight
timized for the patient’s unique
SV lenses are available in
devices have made lens man-
hours a day surfing the ‘net on
lifestyle needs.
both gray and brown to make
ufacturers step up their game
some kind of electronic device.
when it comes to combating
For this reason, it’s no surprise
Transitions Lenses
frames with the perfect lens
screen-emitting blue light and
that lens manufacturers are
When Transitions lenses are
color easier than ever.
the subsequent symptoms of
tapping into this same niche
exposed to UV light, trillions of
Digital Eye Strain. According
to use new technology to help
photochromic molecules in the
Tapping into the Market
to the Vision Council and a
protect and optimize vision
lens begin to change struc-
The Vision Council reports
Pew Research Center study, an
when performing everyday
ture. This reaction is what
that nearly 250 million people
alarming 93 percent of teens
tasks.
causes the lenses to darken.
need vision correction, over 60
These molecules constantly
percent of them wear glasses,
are in possession of a com-
pairing the latest designer
puter and 70 percent of their
Combining Technology
and smoothly recalibrate so
and an average of 42 million
counterparts report symptoms
Seiko Superior SV combined
the optimal amount of light
people invest in new single-vi-
of eyestrain with regular media
with Transitions® lenses each
reaches your eyes whether
sion lenses each year. If there’s
device use. The need for ad-
offer unique advancements
you’re in bright sunlight, under
ever a time to target Millennials
vancements in lens technology
in technology to give Millen-
cloud cover or indoors.
with digital lens technology, it’s
has never been greater.
nials a functional, fashionable
now. For a Gen Y-er focused
option to perfectly match their
The Optimized Lens
on keeping everything from
Going Digital
personality and lifestyle. But
When the SEIKO Superior SV
their playlist to their wardrobe
Gone are the days when tradi-
how exactly does this work?
lens design is combined with
customized to their exact
the technology of Transitions
style, this mix of technology,
tional, conventionally surfaced lenses are the best we have to
Seiko Superior SV
lenses, the result is a trendy,
fashion, and function is the
offer. Thanks to the upsurge in
These lenses are fabricated
customized pair of eyewear
perfect choice!
technological advancements,
with precision detail, which al-
these older lens designs and
lows for their high customiza-
manufacturing processes don’t
tion and prescription accuracy, SPONSORED CONTENT
SEIKO/Transitions_Jan17.indd 9
12/21/16 12:10 PM
The New Classic Collection
We’re Back! Bigger and Better!
Pick A Shape, Pick A Color. 81 Combinations J 51-19-145 Gold
M 53-19-145 Black
P 55-19-145 Green
K 52-19-145 Brown
N 56-19-145 Gunmetal
Q 51-19-145 Silver
L 55-19-145 Burgundy
O 52-19-145 Copper
R 54-19-145 Blue
Contact your local Essilor lab for more information about your new Tuscany Mount Eyewear Stainless Steel Classic Collection Kit Box and available frame & lens packages.
$199.
95
Special pricing, one-time only. Kit Box. Purchase from your Essilor lab or directly from Tuscany Eyewear.
12960 West State Road 84. Davie, FL 33325 � 954-835-2155 � 800-293-9588 � �-mail: nyoi@tuscanyeyewear.com � www.tuscanyeyewear.com
Untitled-1 1
12/22/16 10:49 AM
YOUR TOTAL OPTICAL PRODUCT RESOURCE
TABLE OF CONTENTS On the Cover
27
UPFRONT VIEWS 16 PRODUCT BUZZ 20
36
NOTEWORTHY Sign of the Times 22 0NE-TO-ONE Massimo De Rigo and Mike Hundert of De Rigo REM 24
EYEWEAR & FASHION BEAUTIFULLY MODERN
Spring Into 2017
CH Carolina Herrera, a lifestyle collec-
by Michele Silver 27
tion with ready-to-wear and acces-
Wild About Natural Materials
sories for men, women and children
by Rona Gindin 32
launched in 2001, and today, De Rigo REM produces this affordably luxurious eyewear. Spring 2017 offers three new ophthalmics and four suns inspired by the House of Herrera’s iconic design
Cheers to the British by Kaitlyn Robertson 34 Let it Snow by Joy L. Gibb, ABOC 38
aesthetic. Trends comprise logomania,
Rocking Steady
chic accents, color blocking and graph-
by Jackie O’Keefe, LDO 40
ic patterns. Carolina Herrera, whose
Frame Front
eponymous label commemorated its
Seeing Double 42
35th anniversary last year, was honored last month in New York City with the
AWARDS SEASON FACEBOOK.COM/ VISIONCAREPRODUCTNEWS.COM Transitions Optical stole the show in announcing the finalists of its 2016 Transitions Innovations Awards. Finalists will be recognized and winners will be honored at Transitions Academy 2017, Jan. 29 to Feb. 1 in Orlando, FL.
NEW 44
Women’s Leadership Award from the Lincoln Center Corporate Fund. Model wears VHE679
SAFETY IN NUMBERS
“As one of the most sought-out designers in the world, Carolina Herrera is a symbol of modern elegance and international style. Continually pushing fashion boundaries, Herrera infuses high quality and attention-to-detail to create a stunning collection that our customers are going to love.”
Mike Hundert, CEO and CCO, De Rigo REM
VCPN VisionCareProducts.com
TOC_Jan17.indd 11
33
FACEBOOK.COM/ VISIONCAREPRODUCTNEWS.COM HOYA Vision Care’s announcement last month that it will acquire 3M’s safety prescription eyewear business early this year generated lots of buzz.
Being Social
January 2017 11
12/22/16 2:55 PM
The Varsity Collection
Untitled-1 2
12/22/16 4:31 PM
Eyewear Essentials
New from Superdry
Iconic British design. Spirit of Japan. Fluro design details, collegiate colours. A Superdry obsession with quality. Premium handcrafted acetate. Vintage-finish metals. Light and thin silhouettes. toll free: 844.771.7710 www.inspecsusa.com sales@inspecsusa.com create and manage your account at inspecsusa.handshake.com
Untitled-1 3
12/22/16 4:31 PM
YOUR TOTAL OPTICAL PRODUCT RESOURCE
TABLE OF CONTENTS JAN. 2017 Volume 17, Issue 1 EDITORIAL STAFF
49
VISION CARE TECHNOLOGY Edging Into the New Year by Richard McCoy, LDO, ABOC, NCLEC 48
Vice President, Editorial John Sailer • js@visioncareproducts.com Managing Editor Michele Silver• ms@visioncareproducts.com Senior Editor Joanne Van Zuidam • jvz@visioncareproducts.com Assistant Editor Cara Aidone Huzinec Vice President, Design Jane Kaplan • jk@visioncareproducts.com Assistant Art Director/ Digital Content Coordinator Bruce Kenselaar • bk@visioncareproducts.com
Protect Your Patients by John Sailer 50 Mapping a Blue Light Game Plan (ABO CE) by Michael Della Pesca, ABOM 53 THINK ABOUT YOUR EYES Guest Editorial by Mario Contaldi, OD 60 NEW 61
BUSINESS SOLUTIONS The 2017 Optician’s Checklist by Frank Gimbel, ABOC-AC 62
Production and Web Manager Anthony Floreno • af@visioncareproducts.com Contributing Writers Frank Gimbel, Kevin Harrison, Jill Luebbert, Jackie O’Keefe, Bob Main, Richard McCoy, Kaitlyn Robertson, Samantha Toth
More Than Just MACRA by Diane Drake, LDO, ABOM, NCLEM, FNAO 64
50
Social Media Trends to Watch in 2017 by Samantha Toth 66 Report from Hong Kong by John Sailer 67
Editor Emeritus Ed De Gennaro, MEd, ABOM • ed@visioncareproducts.com
ADVERTISERS’ INDEX Advertisers’ Contact Information 70
BUSINESS STAFF President & Publisher Frank Giammanco • fg@visioncareproducts.com
VISION EXCHANGE Classified Advertising for the Optical Industry 69
Executive VP & Associate Publisher
LOOKING BACK
Shawn Mery • sm@visioncareproducts.com
Speak Softly and Carry a Bastoni 72
67
Director of Sales Janet Cunningham • jc@visioncareproducts.com Vice President, Marketing Debby Corriveau • dc@visioncareproducts.com Vice President, Operations Sharon O’Hanlon • so@visioncareproducts.com Subscriptions sub@visioncareproducts.com
14 January 2017
TOC_Jan17.indd 14
ESSILOR APPOINTED LAURENT VACHEROT AS PRESIDENT AND COO. LAURENT HAS BEEN CO-CHIEF OPERATING OFFICER SINCE 2010. VisionCareProducts.com VCPN
12/22/16 2:55 PM
PRESCRIPTION FOR PERFORMANCE
© 2017 Wiley X, Inc. All rights reserved.
Dealer Ordering
Wiley X’s expert lab offers state-of-the-art Rx solutions as well as proprietary lenses designed specifically for Wiley X frames. Our proprietary DIGIFORCE™ digital Rx lenses have been specifically designed for our high wrap frames with point by point digital lens mapping to ensure a wider field of vision and more significant reading zone. Our new Road and Trail navigation performance progressive lens features a fully compensated design specially formulated for driving and riding. Now more people than ever can experience the ANSI safety rated protection and sleek style of Rx-ready sunglasses to see clearly at critical times. Wiley X: For Work. For Play. For Life.
NEW FOR 2017
WX ENZO
1.800.776.7842 //
Untitled-7 1
WX IGNITE
WILEYX.COM
12/22/16 2:47 PM
Take Patient Education to New Heights
In addition to expanding in the Original Equipment Manufacturing (OEM) and/or Original Design Manufacturing (ODM), some Hong Kong companies are JOHN SAILER
Report From Hong Kong The Hong Kong Optical Fair had
Educate your patients and build your practice with free services from AllAboutVision.com.
shifting their business focus to Original Brand Manufacturing (OBM), promoting their own brands to overseas markets.
everything, trendy frame designs,
Big news from the U.S. came
advanced lens technologies, 3D
through during a presentation on
printing, products that protect
“Global Optics Industry Reacts to
against blue light, modern man-
the Economic Development” by
ufacturing equipment and much
Gianni Cossar, global director of
more (see page 67). VCPN had the
optics and eyewear for analyst firm
opportunity to attend the event
GfK Retail & Technology. Trump
held November 9-11 to get a first-
was elected the next president of the
hand look at the products coming
United States! When asked during
out of Hong Kong, China, as well
his presentation what the impact
as the rest of the world from the
would be, Cossar said,“Clearly, a lot
international exhibitors through-
has been said about China during
out the show.
the U.S. election campaign. News of
Meetings with frame designers
this for sure could have an impact in
from the region and other countries
the short term in terms of consumer
along with visits to booths of local
confidence in China. That said, as
materials manufacturers revealed
we just saw during the recent eco-
trends that included laminated ace-
nomic crisis, when there is an eco-
Visit www.allaboutvision.com/ecp/ to learn about…
tates, frame add-ons, flat lenses and
nomic slowdown, the optical indus-
• Free, comprehensive, trustworthy patient education
combined materials—acetate with
try proves to be extremely resilient.”
• Free listings in the Eye Care Practice Network • Free Eye Health Videos for practice websites • Free Eye Health News Feeds for practice Facebook pages • And more! AllAboutVision.com is a leading provider of online eye health and vision correction information. We have hundreds of pages of easy-to-understand, trustworthy content that is developed with the input of eye care professionals on our Editorial Advisory Board.
metal, acetate with wood, metal with wood, and more.
The
Hong
Kong
Optical
Fair’s 24th edition hosted a
The Hong Kong Optical Manu-
record-breaking 780 exhibitors
facturers Association shared some
from 29 countries, and the Brand
statistics related to the region’s pro-
Name Gallery showcased more
duction of optical products: In the
than 200 international brands.
first nine months of 2016, Hong
Organized by the Hong Kong
Kong’s total exports of spectacles,
Trade
lens and frames amounted to over
and co-organized by the Hong
$1.9 billion, a 37% increase over the
Kong Optical Manufacturers
previous year, with its major mar-
Association, the 2017 Hong
kets being the U.S. followed by Italy
Kong Optical Fair will be held
and the Chinese mainland.
November 8-10.
Development
Council
AllAboutVision.com is a Supporter National Sponsor of Optometry Giving Sight. © 2016 Access Media Group LLC. All About Vision and AllAboutVision.com are registered trademarks of Access Media.
email me at JS@VisionCareProducts.com 16 January 2017
John_Views.indd 16
VisionCareProducts.com VCPN
12/21/16 12:02 PM
WorkSight_VCPN_9x10.875.indd Untitled-7 1 2
12/22/16 12/22/16 11:36 2:48 PM AM
fun and inspiring. Most importantly, it needed to be different from anything the optical marketplace had seen before. Taking the helm at VCPN, Ed FRANK GIAMMANCO
Thanks Ed!
DOWNLOAD THE FREE LAYAR APP
SCAN THIS PAGE
DISCOVER INTERACTIVE CONTENT
BLUE LIGHT
MEASUREMENT
HARTMAN SENSOR MEANS FAST PROGRESSIVE LENS READING
WIFI CONNECTION
TO THE HDR-9000 DIGITAL REFRACTOR
accomplished these things and much more. He sought to elevate the optician’s role in the vision
In the summer of 2000, we came
care equation, and he did so
up with the idea for a new optical
through his writing and those of
publication that would concen-
his author colleagues.
trate on bringing product infor-
Significantly, he recognized that
mation and product intelligence
eyecare products are often intro-
to the ECP community on a peer-
duced to the marketplace without
to-peer basis.
seemingly having a clear reason to
Of course, it’s one thing to con-
be in the ECPs’ view. Why, for exam-
ceptualize a publication; another
ple, was frame collection X or oph-
thing to make it a reality. In order
thalmic lens Y any different, or bet-
to do so, we knew we needed an
ter, than their predecessors? Ed was
optical professional to lead the
instrumental in making certain that
project, someone with profi-
we didn’t cover products in a vac-
cient word skill, industry-wide
uum, that each new or redesigned
notoriety and a wealth of prom-
product was treated editorially in
inent
contacts.
the context of the optical office and
Immediately, Ed De Gennaro’s
how each could impact the way
name came to mind.
ECPs did business.
professional
Ed joined our team as pro-
Now, after nearly 17 years as the
fessional editor and Vision Care
editorial conscience of VCPN and
Product News (VCPN) was born.
its parent company, First Vision
Unlike those of us who had long
Media Group, Ed is stepping down
careers in the publishing busi-
from his position as profession-
ness, Ed approached what we did
al editor and becomes our editor
at VCPN as an educator would,
emeritus. Though his role with us
with a mission to instruct as well
has changed he will still be partici-
as inform. Hence, it was logical for
pating in the company’s communi-
him to assemble a coterie of writers
cations efforts—you’ll see his byline
comprised of academics, popular
as a regular contributor in VCPN
lecturers and active dispensers.
issues to come.
We knew that the publication we
So to Ed, we offer our congratu-
wanted to create had to be unique:
lations and thanks for all you have
sophisticated yet simple in format;
done for our company and the
easy to read but technically incisive;
optical industry which we all serve.
email me at FG@VisionCareProducts.com 18 January 2017
Frank_Views.indd 18
VisionCareProducts.com VCPN
12/21/16 12:04 PM
PLAY HARD.
STUDY HARD.
ASTM F803 SPORTS PROTECTIVE EYEWEAR LINE With Youth Force™, Wiley X brings its legendary protective eyewear technology to a line of Rx-ready eyewear for kids. With our proprietary DIGIFORCE™ point-by-point digital lens mapping technology, kids can better keep their eye on the ball - or the books, while remaining well protected.
ASTM F803 SPORTS PROTECTIVE EYEWEAR LINE
WX FLASH
WX VICTORY
WX FIERCE
ALL FRAMES EASILY CONVERT TO GOGGLES WITH THE SIMPLE PUSH OF A BUTTON.
WX GAMER
1.800.776.7842 // WILEYX.COM Untitled-7 1 WX3761_Youth_Force_Ad_20-20_9x10.875in_v1.indd 1
12/22/16 2:49 PM 10/6/16 10:45 AM
PRODUCTBUZZ LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW
SEALED WITH SUPPORT Starting this past holiday season, all 117 Solstice Sunglasses retail locations displayed the Special Olympics seal in their windows to support the Special Olympics Opening Eyes Program, which provides vision care and sports protective eyewear to those with intellectual disabilities. Since 2003, Safilo Group (parent company of Solstice) has been the global frames supplier to this vision care program. Safilo USA, 800.631.1188, Safilo.com.
GET SMART Look for new education programs at International Vision Expo East 2017 in New York City (Education: March 30-April 2; Exhibit: March 31 to April 3). Highlights will include an expanded Scleral Lens Track, Intrepid Talks by members of The Intrepid Eye Society, new Blue Light sessions, the Practice Owner & Management Essentials Program, the Manager’s ‘To-Do List’ mini-track and the all-new Vision Series, where attendees can learn over lunch from industry leaders as they discuss the latest clinical innovations. The Vision Council, VisionExpoEast.com.
20 January 2017
Product Buzz_Jan17.indd 20
THIS RX IS AUTOMATIC Wiley X teamed up with Automeyes Optical Solutions to enable patients to receive frame measurements using Automeyes’ digital eyewear fitting tool. Starting last month, patients in select Harley Davidson retail locations were able to try out the new system to order single vision, bifocal or progressive eyewear. Look for a nationwide rollout of the service. Wiley X, 800.776.7842, WileyX.com; Automeyes Optical Solutions, sales@Automeyes. com; Automeyes.com.
ART IN UNUSUAL PLACES British eyewear brand Kirk & Kirk commissioned artist Thomas Hedger to produce limited edition lens cloths, the first release in its “Artist Partnership Series.” Made of luxury microfiber, the 30 cm x 30 cm cloths feature bright, dynamic works from this Londonbased artist who has designed pieces for Urban Outfitters, The New York Times and The Telegraph. Kirk & Kirk, +44 1273 963129, KirkandKirk.com.
WILLKOMMEN TO AMERICA German eyewear manufacturer Rodenstock GmbH entered the U.S. market this month with its own sales subsidiary. Based in Sheridan, WY, Rodenstock USA LLC will be headed by Chris Juergens, former president and CEO of Silhouette Optical Ltd. Rodenstock said it will address the U.S. market “gradually and pursue a selective distribution strategy” to serve independent ECPs. Rodenstock, 307.763.4945, Rodenstock.com. AFTER EIGHT YEARS, FABRIZIO GAMBERINI HAS LEFT HIS POST AS CEO OF MARCOLIN, AND GIOVANNI ZOPPAS HAS STEPPED INTO THE TOP SPOT IN THE INTERIM. CHRIS MILLETT HAS BEEN NAMED DIRECTOR OF SALES DEVELOPMENT AT MODERN OPTICAL INTERNATIONAL. SAFILO GROUP RENEWED ITS LICENSING AGREEMENT WITH CHRISTIAN DIOR COUTURE THROUGH 2020 WHILE THE ONE FOR CÉLINE EYEWEAR WILL END DEC. 31, 2017.
VisionCareProducts.com VCPN
12/22/16 4:47 PM
Untitled-1 1
12/22/16 10:46 AM
T O N
Y H T R O W E
SIGN OF THE TIMES MAKE A MARK WITH CUSTOM LENSES BY ESSILOR’S M’EYE SIGN. Engraving isn’t just for jewelry anymore. With M’Eye Sign from Essilor Instruments, patients can engrave their lenses to express an interest or hobby or simply with a name or initials, which is especially handy for those prone to misplacing eyewear. M’Eye Sign technology is fully integrated into Essilor’s Mr. Blue 2.0 edger, so no additional tools or particular expertise are required. With more than 330 images and characters from which patients can choose, M’Eye Sign can
also be added to M’Eye Touch, which creates personalized lens shapes on rimless glasses, for a fully custom pair of eyeglasses. Engravings are prepared using the Essibox computer where the image or character is added to the lens. Once location, size and depth of M’Eye Sign is chosen and the edging cycle is completed in Mr. Blue 2.0, Essibox will then prompt to add the engraving tool. Hit “start” and Mr. Blue 2.0 will etch the image on the front of the lens.
According to Essilor, M’Eye Sign was created in response to an increasing demand for personalized objects and accessories. “This new capability allows ECPs to make their mark and really differentiate their service to customers,” said Damien Rousseau, vice president, Americas, Essilor Instruments. “Whether it’s initials, a sports emblem or something more personal, Mr. Blue 2.0 and M’Eye Sign offers a simple, fast and automatic way to further customize glasses.”
E S S I LO R I N S T R U M E N T S U S A , 8 5 5 . E Z . F I N I S H , W W W. E S S I LO R I N S T R U M E N T S U S A . C O M . 22 January 2017
Noteworthy_Jan17.indd 22
VisionCareProducts.com VCPN
12/21/16 12:05 PM
Untitled-1 1
12/22/16 6:38 PM
ONE-TO-ONE “NOW THAT WE HAVE THE ENTIRE WORLD COVERED, WE’RE IN A POSITION TO REPRESENT THE BIGGEST BRANDS.”
-Mike Hundert
know REM. The merger
our collections, to be different,
add things to the global collection
is part of De Rigo Vision’s
and I think we do it.
that are most appropriate for the U.S. customer. That product devel-
strategic plan for internaMike Hundert (l) Massimo De Rigo (r). Following the merger of De Rigo with
opment process takes time.
tional expansion where
HUNDERT: The product teams
the U.S. represents the
report directly to each of us, under-
The foundation to which Massi-
standing that product is at the heart
mo refers is going to be built to
biggest market in the world.
of every other function in the orga-
attract bigger and better global
merged companies’ two principals,
SAILER: What has been the out-
nization. You can have great cus-
brands to our enterprise. Now that
Massimo De Rigo and Mike Hundert.
come of the merger?
tomer service and inventory man-
we have the entire world covered,
agement, but if you don’t have great
we’re in a position to represent the
product, the rest is for nothing.
biggest brands in the world.
REM in 2016, VCPN met with the newly
Hundert is CEO and chief creative officer at De Rigo REM. After graduating
De RIGO: The first step went
from the University of Colorado, he
extremely well because we decided
directed the men’s professional ski rac-
to close in Miami and moved to
De RIGO: At De Rigo Vision, we
SAILER: How will the merged
L.A. within the first 45 days.
are focused on product and con-
company differ from the two
ing tour before joining the family business at REM. Hundert also serves as a board member and vice chairman of The Vision Council as well as a chairman of the Vision Expo Show committee. Massimo De Rigo is responsible for the design and operations, and he reports to the president and CEO Ennio De Rigo. After his law degree, he worked in the company’s foreign subsidiaries. In 1996 he joined the company’s headquarters in Longarone.
tinuously making investments in
companies that compose it, and
MIKE HUNDERT: We’re ahead of
the design and product division to
what is going to stay the same?
our marks because we prepared
be even more competitive in inter-
well. We are in alignment philo-
national markets. Our headquar-
HUNDERT: What stays the same is
sophically, values driven; our
ters in Italy is able to design and
the mentality, the people. Every sin-
respect for people and devotion to
develop winning product lines
gle person at REM kept their job in
customer service are well aligned,
that are diversified in terms of
this merger. There is not a group of
and that has made the implemen-
taste and style but with a common
people being dispatched from Italy
tation go smoothly.
denominator made of creativity,
to impose the Italian way on the
Today, there is no bigger family
quality and elegance. Heritage
Americans. They respect the repu-
business in eyewear. We are the
and Italian style, which is appreci-
tation and performance of REM
fourth largest eyewear company in
ated all over the world, represents
and want to make sure that it’s
the world, and it’s family. We have
a unique asset for us.
retained and built upon. What will change is the breadth
JOHN SAILER: What is the strate-
different values than other compa-
gy behind the merger?
nies or those owned by private
HUNDERT: Our brand portfolio
of product and the resources that
equity. We treat people differently.
tripled overnight. As we introduce
will be added to our company to
brands Chopard and Lanvin and
allow us to do everything bigger
years our presence in the U.S. was
De RIGO: Another similarity is
Dunhill on the higher end to
and better than we did before.
small, but my family’s strategy is
our culture of product. We are
Police, Escada, Nina Ricci and oth-
This is so special because of the
MASSIMO De RIGO: For many
we don’t do things unless we are
focused on product, design, col-
ers in the middle and premium
people. We’re talking two great
convinced. We finally found the
ors, frames. We want to surprise
tiers we’ll bring American influ-
family businesses that have great
right company when we got to
our customers when we present
ence to the collections. Then we’ll
histories in this industry.
24 January 2017
One-To-One.indd 24
VisionCareProducts.com VCPN
12/21/16 12:06 PM
LEARN MORE ABOUT SPY HAPPY LENS TECHNOLOGY AT SPYOPTIC.COM/HAPPY
THE HAPPY SIDE OF BLUE LIGHT The SPY line of RX-able sunglasses feature Happy Lens™ technology, the first and only lens to allow in beneficial long-wave blue light while still blocking all harmful short-wave blue light and UV rays. Exposure to long-wave blue light while outdoors brings about a number of positive physiological changes, including elevated mood and increased alertness.
SEE BETTER. FEEL BETTER. WITH HAPPY LENS SUNGLASSES.
+
BLOCKS SHORT-WAVE BLUE LIGHT, TRANSMITS LONG-WAVE BLUE LIGHT
+ + +
ONLY THERAPEUTIC SUNGLASS LENS AVAILABLE IN PRESCRIPTION INDEPENDENT EYEWEAR COMPANY
HUNT | MATTE BLACK NAVY Happy Bronze Polar w/ Dark Blue Spectra
Untitled-4 1
12/22/16 12:29 PM
IN TO THE UNEXPECTED DETAILS & LET
SMART, EFFORTLESS
BE TRANSPORTED TO
VERY CHILL PLACES WITH A
PERSPECTIVE ON THE CLASSICS & NO
OF PRETENTION
Follow Eyewear Designs Ltd. and Perry Ellis on Facebook and Twitter to learn more!
www.eyeweardesigns.com 800.645.6596 PE 374
PE_374_JAN_17_v1.indd Untitled-1 1 1
12/19/2016 12/22/164:04:53 10:43 PM AM
Eyewe ar & Fa s h i o n
SPRING INTO 2017
A preview of sizzling sunwear and ophthlamics from a host of major vendors that will heat up your frame boards and excite your patients. By Michele Silver
A N G U L AR / A LTE RED S H A P E S “Angular shapes are adaptions of traditionally wearable styles— but they are slightly modified to be more contemporary or nuanced.” –Wynn Pratt, marketing spokesperson, Ogi Jonathan Adler Mykonos from De Rigo REM Taking inspiration from the opulent mod lifestyle of Greece’s most cosmopolitan island, Mykonos features a striking ‘60s-inspired angled pentagon profile and a beveled temple.800.423.3023, derigo.us Ogi Eyewear, Ogi 9220 888.560.1060, ogieyewear.com csr@ogiframes.com
Roberto Cavalli RC 1032 from Marcolin USA Two shapes flow together to create a unique model that transcends this round frame into a cat eye inspired shape. 800.345.8482, marcolin.com
VCPN VisionCareProducts.com
2017 SpringSummer Trends.indd 27
DiorSoReal/A from Safilo This panto-shaped frame presents a “ripped effect” tri-colored double mirrored lens graphic, and lenses are manufactured in the Safilo Lenti factory. 800.631.1188, safilo.com, info@safilo.com
January 2017 27
12/22/16 4:37 PM
Eyewe ar & Fa sh ion
ME TA L / A C ETAT E C O M B O “A directional trend in eyewear for 2017 and going into 2018 is the use of acetate and metal in new ways. For our Steve Madden collection, we took this concept a step further by combining HDCA material with stainless steel to deliver this fresh new look while keeping our frames comfortable, thin and lightweight.” –Maria Velasquez, brand manager, ClearVision Optical
ClearVision Optical Co., Steve Madden, Staycee 800.645.3733, cvoptical.com, cservice@cvoptical.com
Ogi Eyewear Heritage 4319 For petite faces, a sturdy stainless steel front and colorcoordinating temples have been cut and polished by hand from a unique sheet of Italian acetate. 888.560.1060, ogieyewear.com, csr@ogiframes.com
FYSH UK F-3565 from WestGroupe The sharp angles and metal mesh laminated within the crystal laminate gives this frame an industrial, more architecturally driven appeal. 855.455.0042, westgroupe.com, info@westgroupe.com
Prada Minimal Baroque PR 07TS from Luxottica Enriched by hand-applied flourishes of metal, these oversized frames with a double bridge and gleaming hinge evoke the exquisite symmetry of butterfly’s wings, while the boldly curving temples captivate with spirals and stars for a distinctly feminine allure. 800.422.2020, luxottica.net
28 January 2017 2017 SpringSummer Trends.indd 28
VisionCareProducts.com VCPN
12/22/16 4:50 PM
MU TE D C O LO R S The sandblasted treatment to the acetate takes away the gloss and subdues the material to a rich matte finish. We are seeing matte acetate finishes this season as the hot trend. The nice neutral sandy gray color gives warmth.” –David Duralde, CCO, Kenmark Optical
Kenmark Optical, Zac Posen, Ascot 800.627.2898, kenmarkoptical.com
Aspire Sincere from ClearVision Optical Co. Sincere in nude Offering an alternative to the autumnal colors of last season, this delicate, subdued eyewear color creates a sophisticated statement. 800.645.3733, cvoptical.com, cservice@cvoptical.com
Norah DVF6265S by Marchon Eyewear This flawless butterfly-shaped frame blends luxe zyl and gold metal trim to create a glamorous and sophisticated statement. A timeless color palette makes this frame. 800.645.1300, marchon.com, cs@marchon.com
Koali Lilium from Morel Featuring tones of different temperatures, this visual effect creates depth within the design’s handmade acetate. 800.526.8838, morel-france.com
VCPN VisionCareProducts.com
2017 SpringSummer Trends.indd 29
January 2017 29
12/22/16 4:37 PM
Eyewe ar & Fa sh ion
CLIP-ONS “The clip-on trend is roaring back. Patients have rediscovered the speed and ease of clip-ons and the value they provide as both a designer frame and a designer sunglass in one package.” –John DeLuna, head of marketing for Revolution Eyewear
Revolution Eyewear REV 790 800.292.4342, RevolutionEyewear.com
Clariti Eyewear, AB7703 Anti-Bluelight Protective AirMag This new style boasts two clip-ons; one magnetic version protects against blue light exposure and the other is a daytime polarized sun-clip.800.372.6372, claritieyewear.com
Tommy Hilfiger TH1471/C from Safilo USA Panto vintage shape for female and male styles differ for the key bridge on the men’s model. On temples, the iconic sporty ribbon in rubber creates a connection with the Tommy S/S 17 collection. 800.631.1188, safilo.com, info@safilo.com
30 January 2017 2017 SpringSummer Trends.indd 30
Aspex Eyewear CT 244 The Easy TwistNClip features 360° TurboFlex Hinges, nickel-free memory metal nosebridge, 100% shape recovery and a magnetic, polarized clip-on. 800.277.3979, aspexeyewear.com
Kenneth Cole KC0256 by Marcolin USA The retro-inspired design features a modified square front in shades of shiny tortoise, horn variations or matte black, enhanced by contrasting temple colorations. The style’s distinctive detailing includes an optional clip. 800.345.8482, marcolin.com
VisionCareProducts.com VCPN
12/22/16 4:37 PM
TECHNOLOGY HAS A DARK SIDE Visual Strain Macular Damage Sleeplessness
BluTech Eyewear, now available from ClearVision Optical, offers the most complete solution to blue light’s triple threat.
BluTech Eyewear combines stylish, comfortable frames with the superior blue light protection of BluTech Lenses. In plano and prescription for kids and adults, BluTech Eyewear will be the most advanced near-clear blue light protection. To be the first to offer this innovative complete blue light solution, contact us at cvoptical.com/blutechframes.
Distributed by ClearVision Optical Company | 800.645.3733 | cvoptical.com
Untitled-1 1
12/22/16 10:42 AM
Eyewe ar & Fa sh ion
Frames crafted from sustainable sources make for smartly eco-conscious and clever style statements. By Rona Gindin
Poof Eyewear: Butte from the Environmental Conscious Optics Collection
For reasons of ecology, beauty
for several companies and ranges
or panache, increasing numbers
from affordable to luxury. Woo-
of frame manufacturers are on
Done has built its reputation on
the hunt for natural sources such
wood frames with screwless spring
as wood, bark, stone and buffa-
hinges, and for 2017 the Italian
lo horn. Some have established
manufacturer has added rosewood
tects the wood. The Canby also
al bridge. “All our frames have
themselves in this subcategory and
and elm frames. Part of its new
comes with a veneered slate fin-
spring hinges that automatically
continue to make advancements,
Nature collection, a rustic-looking
ish. “These frames have adjust-
adapt to the width of your head,”
pushing the design envelope ever
bark variety features one-of-a-kind
able acetate temple tips for com-
said Dan Stickney, president.
further for that unique patient.
frames, according to Judith Muel-
fort,” said company spokesperson
ler, general sales manager.
Budri Eyewear; Modello Donatello
Ryan Kirkpatrick. Shwood took
TOOT YOUR OWN
Shwood upgraded its Francis
its enthusiasm for unique, natu-
Renowned for its genuine buf-
The most common natural materi-
Rx and Canby sunglass with a
ral-material frames even further
falo horn, Morgenthal Frederics
al, wood, has been the cornerstone
five-step process that better pro-
in 2016 by introducing new-
has launched two sets of limited
comers finished with pine cones,
sunglasses with only 15 frames
moss or seashells.
apiece. The Gert and Carmen
IF A TREE FALLS
Daniel James, Bamboo Premier
14 OCTOBER 2016 32 January 2017
Natural Materials.indd 32
The latest offering from Dan-
models come in navy and white
iel James Eyewear, the Bamboo
or charcoal with crimson. A one-
Premier, is available with spring
time 30th anniversary frame, the
green or ice blue polarized plano
Lifesaver, uses 12 layers of horn
or Rx lenses. The blonde material
with 24-karat gold leaf lamina-
is hand sanded five times, encased
tion—one version has white horn
in a water-repellant coating and
with yellow gold leaf intermixed
joined at the temple with a met-
and the other uses black horn VisionCareProducts.com visioncareproducts.com VCPN
12/22/16 2:17 PM
Zeal Optics, Isabelle
Morgenthal Frederics, Carmen (rectangular) and Gert (rounded)
Monceres, Gemini
Aoker, Keyhole
frames called ECO (Environmen-
oil. The lightweight material re-
tal Conscious Optics); they’re hy-
mains strong in extreme weath-
poallergenic and adjustable via
er. “Unlike petroleum plastics,
heat yet biodegradable.
bio-resin doesn’t take 500 years to
as of fall 2016 the Italian spe-
At WooDone, a new wood-stone
Austria-based ROLF Spectacles
cialist began producing eyewear,
combo has a lower price point as
Corp. enters the horn market with
some usable for Rx lenses. The
compared to the company’s all-
Zeal Optics’ sunwear and lens-
Monoceros, made from one solid
frames come in five shapes with
wood collections. The Stone frame
es are made from its own Z-Res-
piece of buffalo horn and a screw-
precious stones such as ama-
has a thin layer of gray slate over
in, derived from castor beans.
less wooden hinge plus a patented
zonite, according to Alessandra
eight pressed layers of ash wood.
The newest frames are the matte
glazing, according to Christian
Malagoli, creative director. Each
“This way young people can have
black Capitol with copper lenses
Wolf, marketing manager.
with white gold leaf.
break down,” said Terri Ossi Hannah, senior marketing manager.
frame is from a single slab with a
all-natural stone frames without it
and the smoky gray Isabelle, a
At Aoker Eyewear, buffalo horn
special fiber assembly, resin coat-
being so expensive,” said Mueller.
rounded cat eye.
in a variety of colors is often com-
ing, torx screws and antibacterial
bined with metal in the newest
and oleophobic coatings.
If you haven’t already ventured SHRINK THE CARBON FOOTPRINT
into this category, try stocking au
collection, said Davis Liu, manag-
Eco-friendly Proof Eyewear has
Lightweight and durable, acetate
natural frames to simultaneously
er. The company touts lightness,
added a wood-and-slate frame,
frames bridge the lifestyle/active
lessen the carbon footprint while
strength and healing properties
the hip, lightweight Sticks &
gap, but that manufacturing pro-
helping your patients make state-
in its handcrafted frames. These
Stones, which layers maple and
cess results in a lot of waste. En-
ments, eco or otherwise.
frames “stimulate the acupoints
oak woods, cross-grain, with slate.
ter bio-based nylon. All of Costa’s
around humans’ ears,” Liu said.
“No two pairs are alike because
sunwear as well as its new Ocean
Rona Gindin writes about
of the materials,” noted Tanner
Ridge ophthalmic subcollection
eyecare, business, hospitality
SET IN STONE
Dame, CEO. Proof also recently
are made with bio-based nylon
and lifestyle issues from
Budri makes marble floors, and
introduced cotton-based acetate
resin, created in part from castor
Orlando, FL.
WHERE TO FIND IT: Aoker Eyewear AokerEyewear.com • Sales@AokerEyewear.com // Budri Budri.com/en/Design/Collections/Eyewear • Info@Budri.com // Costa 800.447.3700 • CostaDelMar.com • Sales@CostaDelMar.com // Daniel James Eyewear 508-292-2283 • DanielJamesEyewear.com • Info@DanielJamesEyewear.com // Monoceros U.S. 646.685.8409 • Monoceros.cc • NYC@Monoceros.cc // Morgenthal Frederics 212.404.5708 • morgenthalfrederics.com // Proof Eyewear 208.918.2049 • IWantProof.com • CustomerService@IWantProof.com // Shwood 503.893.4277 • ShwoodShop.com/US // WooDone +39 0472 613 612 • WooDone.it/en // Zeal Optics 888.454.9325 • ZealOptics.com VCPN VisionCareProducts.com visioncareproducts.com
Natural Materials.indd 33
January 2017 OCTOBER 201633 14
12/22/16 2:17 PM
Eyewe ar & Fa sh i o n
Cheers To The British
Check out the trendy new looks from U.K.-based companies to which everyone can raise a pint. by Kaitlyn Robertson
Clair Goldsmith, Yatton 7
Savile Row, Drury
Hackett
From high-end luxury to everyday
with 18-karat gold temples and
cording to Marie Wilkinson, design
of the ordinary. They are not label
affordability, manufacturers from
endpieces.
director. Each Cutler and Gross
driven and have a streak of irrev-
across the pond offer a plethora
The alternative fashion world of
frame passes through 35 pairs of
erence coursing through their
of frames for your patients. These
London’s Camden Market saw the
skilled hands and 42 unique steps
veins…a little punk attitude,” de-
eight brands might be just what
birth of Radley in 1998 with its sig-
in the factory in Italy. The newest
scribed Jason Kirk, brand director.
the doctor ordered to Anglicize
nature Scottish Terrier adornments
styles have been forged from metal,
The design scheme for the light-
your dispensary, and you’ll be right
on leather bags and other premi-
acetate and leather with mirrored
weight acetate collections speak
chuffed to have them.
um accessories. A stylish brand
lenses for a contemporary feel.
to that funky attitude with a major
for women of all ages, Radley em-
focus on color and innovation.
SHOPPING ON HIGH STREET
bodies youthful yet sophisticated
SOMETHING FOR EVERYONE
In 1932, Max Wiseman & Co.
designs. The newest eyewear col-
Officially, Kirk & Kirk was found-
opened the first Superdry appar-
moved its equipment into the Al-
lection, Soft Touch, features super
ed by Jason and Karen Kirk in
el store in London. Today, there
gha Works factory in London’s East
thin, lightweight polymer frames
2013, but the Kirk family’s earliest
are more than 500 Superdry loca-
End. Now the last remaining eye-
in hand-painted, soft matte colors.
known ties to the optical industry
tions spanning 46 countries and a
wear factory in England, much of
Graham Cutler and Tony Gross,
reach back to 1916. With uncon-
celebrity following that includes
the original equipment is still used
who are opticians as well as friends,
ventional roots, it’s no surprise
David Beckham, Bradley Coo-
today for producing Savile Row.
founded their company in 1971 for
that the target demographic is
per and Matt Damon. Idris Elba
Classic styling serves as a base for
“people interested in handcrafted
also slightly left of center. “Our
shopped London’s Regent Street
the new Combination Collection
heritage, bold design and…the
audience is creative people who
Superdry store so frequently that
featuring handmade acetate fronts
provenance of their glasses,” ac-
are seeking something a little out
they asked him to collaborate on
34 January 2017
In 2004, Julian Dunkerton
VisionCareProducts.com VCPN
Untitled-1 1
12/22/16 6:36 PM
Eyewe ar & Fa sh ion
Cutler & Gross, 0734 DT-DGN Superdry, SDE 712
William Morris, London
Radley, RDO 15504
Kirk and Kirk, Hana
a recently released collection. A
spiration from fun, quirky trends
imagined as precision cutouts and
with Oliver’s granddaughter, Claire
fusion of vintage Americana and
in the heart of the capital city,
svelte door handles on temples.
Goldsmith. Limited editions of two
Japanese-inspired graphics with a
Black Label collection targets
British style, Superdry pulls these
the high-end market with mod-
A DIFFERENT VIEW
the LORD—were released to cele-
worlds together through its use of
ern styling and premium mate-
Responsible for revolutionizing
brate the brand’s 90th birthday.
natural materials such as woods
rials, and Wills interprets styles
the fashion sunglass world in the
Whether you’re looking for
and leather, tumble-plated stainless
from the London collection to fit
1920s, Oliver Goldsmith believed
frames that are high-end, funky,
steel with a distressed stonewashed
smaller faces.
that “a well-dressed person should
chic or innovative, England has
For refined looks, Hackett Lon-
have a wardrobe of glasses in the
something to round out your store. Tea is, of course, optional.
effect, quality fabrics, unique detailing and hand-drawn graphics.
iconic frames—the Manhattan and
don from Mondottica interprets
same way they have a wardrobe
With three collections from
the men’s ready-to-wear line into
of handbags, hats, ties, cuff links
which to choose—London, Black
eyewear styles with subtle, so-
or jewelry.” Based in Soho, central
Kaitlyn Robertson has been
Label and Wills—William Morris
phisticated details. The fall/winter
London and lauded by celebrities
writing for more than a decade
designs for trendy fashionistas.
2016 ophthalmics highlight a rac-
and royals, the Goldsmith brand
with eight years spent covering
The London collection takes in-
ing heritage with cooling vents re-
continues to thrive 90 years later
the optical industry.
WHERE TO FIND IT: Claire Goldsmith 44 0 208 455 6948 • ClaireGoldsmith.com • Claire@OliverGoldsmith.com //Cutler and Gross +44 0 208 451 0331 • CutlerAndGross.com • AskMe@CutlerAndGross.com // Kirk & Kirk distributed by Binocleuses 813.444.8803 • KirkAndKirk.com • Info@KirkAndKirk.com // Mondottica • 866.666.3662 • MondotticaUSA.com // Radley: Inspecs USA 727.771.7710 • InspecsUSA.com • Sales@InspecsUSA.com // Savile Row: Inspecs USA 727.771.7710 • InspecsUSA.com • Sales@InspecsUSA.com // Superdry: Inspecs USA 727.771.7710 • InspecsUSA.com • Sales@InspecsUSA.com // William Morris +44 1279.732.424 • WilliamMorris.co.UK • Info@WilliamMorris.co.UK 36 January 2017
British Brands.indd 36
visioncareproducts.com VCPN VisionCareProducts.com
12/22/16 2:20 PM
TURNING UP THE HEAT IN MIAMI
Hip, fashion-forward women and men in the 305 discover that Silhouette’s rimless, bespoke eyewear is uniquely on trend.
BEFORE
AFTER
While he loved his geek chic look, the Titan Minimal Art with oval shape 5410 and light brown gradient tint made him feel “more like me!” BEFORE
AFTER
She looks so much more feminine and her eyes really open up in the Titan Minimal Art with cat-eye shape 4526 and faux rim edge color. **
BEFORE
AFTER
The Titan Minimal Art with custom butterfly shape and purple gradient, faceted lens give her a more youthful appearance while keeping her in the shape she favored. ** BEFORE
AFTER
This medical student looks more professional and polished in his Titan Minimal Art with round shape 4535 and gradient blue tint. *
High-quality titanium. Handmade
wearers who have never before
lar, and there has been a marked
to passersby on the streets of
construction. Trendy shapes.
considered rimless.
shift from chunky, heavy looks to
Miami? Lots of pleasantly
slimmer profiles. Silhouette offers
surprised women and men
Limitless options of faceting,
As an eyecare professional,
etching, gradient tints and mir-
if you’ve never thought about
the ultimate slim profile while
ditched their bulky acetate
rors so that the eyewear is truly
fitting your stylish patients—
incorporating gorgeous colors
frames for fashionably chic
one-of-a-kind. This is Silhouette
whether they are 25 or 45—
and lens shapes that make a
rimless alternatives!
International. The Austrian-based
with Silhouette rimless eyewear,
fashion statement.
manufacturer is redefining what’s
you should! The customization
cool and current in eyewear for
trend has never been more popu-
So what happened when Sil-
SPONSORED BY
houette gave eyewear makeovers
Contact your Silhouette Account Executive for more information: 1-800-223-0180 | www.silhouette.com *The lenses were made by Digital Eye Lab in New York ** The lenses were made by Luxe Lab in California.
Silhouette Miami_a.indd 1
12/22/16 1:21 PM
Tsar from Bollé Ultimate Collection SPY Ace
Premium goggles with game-changing technology keep your patients safe on the slopes while enhancing their winter sports experiences. By Joy L. Gibb, ABOC
change in temperature by manu-
the mountain all on the heads-up
(HEV) light, which contributes to
Snow sports demand the prop-
ally turning on the heat when fog-
display; in real time check your
eye fatigue and strain as well as a
er equipment to keep the wearer
ging may occur. The Prizm Inferno
speed, distance, vertical drop and
risk of damage for future vision.
warm, dry and safe—especially
lenses are compatible with the Line
altitude, and share this data in-
The WildLife lens balances out the
when it comes to vision. When
Miner goggle, which features inter-
stantly via the accompanying En-
exact amount of light needed in
goggle lenses fog up, it can inter-
changeable lenses.
gage App to social media.
each color of the spectrum, result-
fere with properly seeing the ter-
The HD2 Camera Goggle from
ing in more true color and clari-
rain or other individuals on the
Tech Talk
Zeal Optics boasts built-in WiFi
ty. The WildLife Low Light lens
mountain. To address this issue,
Perhaps your patient wants to hit
that connects to the company’s
offers a light transmission of 46%
Oakley created the Prizm Inferno
the slopes but needs to stay con-
HD2 app, allowing users to easily
for cloudy days, while the regular
lens that has a heating function,
nected to the office. Recon In-
share photos and videos. The cam-
WildLife lens has a light transmis-
just like a car’s rear-window de-
struments can make that happen
era automatically adjusts for light
sion of 26%—an ideal choice for
froster. With the touch of a button,
with its Recon Snow2, which sits
levels, has infinity focus and cap-
sunny or partly cloudy days.
the power module turns on for the
nested inside Oakley’s Airwave 1.5
tures HD-quality video and photos.
day, and a second button activates
goggle. The wearer can see on the
a three-minute heating cycle. The
devices micro display who’s calling
Come Into The Light
has a wider field of view, intuitive
Prizm Inferno also has the ability
or texting and then switch to see
The WildLife Lens by VonZip-
frame fit (Responsive Fit), allowing
to pre-heat the lens before making
maps of the resort or track down
per blocks 100% of UV light and
it to adjust and flex to the contours
a run and can also respond to a
friends and see their locations on
99.9% of high-energy visible
of the face, and updated styling.
38 January 2017
Snow Goggles.indd 38
Getting a makeover for winter 2016/2017, Smith’s I/O goggle now
VisionCareProducts.com VCPN
12/22/16 2:23 PM
Eyewe ar& Fa sh ion
Recon Snow2 sits inside Oakley’s Airwave 1.5
Smith I/O with ChromaPop
Oakley Prizm Inferno
Recon, Airwave (back)
There are 15 distinct strap designs
a 33% light transmission, but that
the best possible optical clarity and
patent-pending Happy Lens tech-
in addition to five feminine-fo-
changes to 18% when fully acti-
improved field of vision.
nology, a color- and contrast-en-
cused graphics and hues in the new
vated to its brown color.
women’s I/O goggle. Both models
Comfort is also a key compo-
hancing lens technology that the
nent of SPY’s Bravo, which fea-
company reports can help improve both your mood and performance.
offer ChromaPop lens technolo-
Fabulous Fit
tures the proprietary Lock Steady
gy that filters light at two specific
Then there’s the big issue of com-
one-button lens change system
For lovers of outdoor winter
wavelengths to eliminate color
fort to withstand the rigors of an
as well as triple-layer Isotron face
sports, today’s goggle options
confusion by the brain while pro-
active day on the slopes. The Tsar
foam with moisture-wicking Dri-
are rich in technology as well
viding a sharper, easier and faster
from Bolle’s Ultimate collection
Force fleece. An anti-fog 5.5-base
as comfort, which enhance the
visual experience.
offers a universal fit. The inner
ARC spherical dual lens with an-
user’s experience and enable
To easily deal with varying light
frame structure incorporates a
ti-scratch protection ups the gog-
eyecare professionals to leverage
conditions during the day, Auto-
shape memory system designed
gle’s functionality. Additionally, the
their expertise.
matic Plus from Zeal Optics is a
to gently yet firmly conform to the
Ace goggle boasts the Quick Draw
polarized and photochromic lens.
contours of the wearer’s face. The
lens change system that works
Joy L. Gibb, ABOC, is the
When not activated by the sun,
Tsar, like all models in the Ultimate
easily with the flip of two levers.
lead optician at Daynes Eye
the yellow-appearing lens offers
collection, has a spherical lens for
Both styles are available with SPY’s
and Lasik in Bountiful, UT.
WHERE TO FIND IT: Bollé 800.222.6553 • Bolle.com // Oakley, Inc. 800.733.6255 • Oakley.com // Smith 888.206.2995 • SmithOptics.com // SPY 800.779.3937 • SpyOptic.com // VonZipper 888.511.1189 • VonZipper.com // Zeal Optics 888.454.9325 • ZealOptics.com VCPN VisionCareProducts.com
Snow Goggles.indd 39
January 2017 39
12/22/16 2:23 PM
Eyewe ar& Fashion C lose u p
GX019 LA022
LA024
GX020
ROCKING STEADY
Rolling out its third season, Gwen Stefani Eyewear by Tura takes center stage with ECPs. By Jackie O’Keefe, LDO
fashion choices. Our ECPs have
that stands for Love Angel Music
color. Check out the Gwen Stefani
With her 7.6 million Facebook
been very pleasantly surprised at
Baby, gets translated into eyewear
GX019 in black. The fashion for-
likes, 2.5 million Twitter follow-
the sell-through and the constant
with bold shapes and funky details
ward, shapely and youthful style
ers and more than 5.4 million In-
need to re-order.”
for one-of-a-kind style with sex
has a dramatic look. This trendy
stagram followers, the Grammy
The two collections, the up-
appeal. Style LA022 is not your
metal is incredibly lightweight,
Award winning musician and fash-
market L.A.M.B. for women
average cat eye; this one is severe,
comfortable
ion entrepreneur Gwen Stefani was
30+ and the more youthful and
daring and oh so flattering. The
Other bold color offerings com-
a perfect muse for a new venture.
wallet-friendly gx by Gwen Ste-
combination of metal material
prise green and blue. Inspired by
The design team at Tura, Inc. knew
fani for female wearers 18 to
with acetate on the top rim (brow
Gwen’s iconic punk rock pants,
that Gwen Stefani’s fan base would
40, have experienced “excellent
area) creates an edgy, sophisticat-
GX020 uses a debossed her-
embrace her rock-meets-glam sun-
sell-through,” according to Pa-
ed and luxurious look. Inspired
ringbone pattern that just pops.
wear and ophthalmic collections—
via. “We track sell-through by
by the streets, the metal/acetate
Made of stainless steel, this light-
and indeed they have.
and
fashionable.
reviewing our ‘Rx’ sales, which
LA024 offers a defined browbar
weight model adds a wider front
“The reaction has been unprec-
are sales specifically when a cus-
and slight cat uplift.
for a more urban look.
edented,” said Audrey Pavia, VP
tomer calls, faxes or orders from
Stefani signs her emails as “gx”
of marketing. “We have learned
our website a frame for a specific
with the g representing Gwen and
Jackie O’Keefe, LDO, is a
that there has been a large void
customer. Immediately we saw
the x sending out her love. This
writer, speaker, course
in the market for product this
higher-than-normal Rx sales in
playful collection is affordable,
preparer and consultant in the
fashion forward at this price
both the L.A.M.B. and gx collec-
with street style that uses lots of
Tidewater area of Virginia.
point. And the consumer today
tions,” she said.
is much more daring with their 40 January 2017
Gwen Stefani Closeup.indd 40
L.A.M.B, Stefani’s fashion brand
Tura , Inc. • 8 0 0 .24 2.8872 • Tura.com VisionCareProducts.com VCPN
12/22/16 2:25 PM
Now Our Count Has
INCREASED TO 21
•com
Making Us Stronger Than Ever!
We’re proud to announce our winning partnership has grown! We are now 21 members strong, welcoming Vision Expo, plus our new Leadership Partner - Johnson & Johnson Vision Care! These industry leaders help us continue our effort to promote and drive incremental comprehensive eye exams to Optometrists and shorten exam cycles. We gratefully applaud the generous efforts of our 21 partners in their efforts to support your practice. We encourage you to show your appreciation by supporting these leading brands who give so much to Think About Your Eyes. vWe couldn’t do it without them!
Won’t you join us in 2017?
We need your support! Please contact Jon Torrey now at jtorrey@thinkaboutyoureyes.com
Untitled-1 1
12/22/16 10:48 AM
Eyewe ar & Fa sh ion
SEEING DOUBLE SEEING DOUBLE The only thing cooler than one browbar is two. Designers play with this edgy detail that puts style front and center. Modern meets vintage in Bobbi Brown’s The Woodson/S by Safilo (above). Pronounced temples in gold, silver or copper are embellished with two screw details inspired by Bobbi Brown makeup packaging.
Cazal Legends 884 from Eastern States Eyewear features a bold, gold browbar whose curvature matches the contours of the frame.
Drawing inspiration from the steel architecture of America’s metropolitan cities, John Varvatos V160 (launching in Feb. ’17) from De Rigo REM incorporates an on-trend flat metal profile and distinguished filigree accents.
From the Giorgio Armani Frames of Life collection from Luxottica, AR 6044J features rounded metal frames and a tort metal brow bar for definition.
In a heavenly sky blue, the double browbar on the Ted Baker TB115 from Tura, Inc. captures this brand’s unexpecTED DNA.
For spring/summer 2017, Ermenegildo Zegna EZ0069 by Marcolin reflects its Italian-made heritage with a modern retro style and chic rimless look.
WHERE TO FIND IT: De Rigo REM 800.423.3023 • DeRigo.US • CustomerService@RemEyewear.com //Eastern States Eyewear; UltraPalm Optical Co. 800.327.5185 • CazalEyewear.com // Luxottica 800.422.2020 • Luxottica.net // Marcolin USA 800.345.8482 • Marcolin.com // Safilo USA 800.631.1188 • Safilo.com • Info@Safilo.com // Tura, Inc. 800.242.8872 • Tura.com 42 January 2017
Frame Front.indd 42
VisionCareProducts.com VCPN
12/22/16 2:26 PM
Untitled-1 1
12/22/16 10:44 AM
eyewear & fashion NEW
LAUNCH SAFILO, FENDI MEN’S For its first men’s collection FF 0228S
comprising 10 sunglass and seven ophthalmic styles, Fendi stayed true to its aesthetic with designs that combine classic styles with distinctive details: metal with acetate
FF 0223
endpieces, leather combined with steel and color details on nosepads and upper bridges. Frame shapes range from modern square to retro round,
FF 0217
and lenses come in staple colors such as brown and gray
FF 0216S
to edgy hues such as burgundy, green and black flash. 800.631.1188, Safilo.com.
LAUNCH ALLURE EYEWEAR, KENDALL + KYLIE This debut eyewear collection from sisters and fashion “it” girls Kendall and Kylie Jenner complements their current clothing, shoe and handbag line. The 13 sun styles, intended to reflect each sisters’ unique fashion perspective, are made of custom acetate in colors of black/ white marble, opaque pink and cream and milky demi gradient, along with combinations of acetate/metal and shiny/matte metals. Lens colors come in high gloss silver, rose gold, liquid gold mirror and orchid. 212.378.7900, Allure-Eyewear.com.
LEXIKK4002
44 January 2017
Eyewear&Fashion NEW_Vb.indd 44
VisionCareProducts.com VCPN
12/22/16 2:28 PM
DIGITAL REFRACTOR COURTESY OF MARCO
WHERE IT ALL COMES TOGETHER Education.Fashion.Innovation. NEW YORK THURSDAY, MARCH 30 – SUNDAY, APRIL 2, 2017
VisionExpoEast.com BROUGHT TO YOU BY:
Untitled-1 1
PROUD SUPPORTER OF:
PRODUCED BY:
12/22/16 10:45 AM
LAUNCH CHARMANT GROUP, ISAAC MIZRAHI NEW YORK Sixteen styles in high-quality acetate, stainless steel or a
IM 30008
mixture of both encompass this initial ophthalmic collec-
IM 30015
tion designed to “reflect an accessible approach to fashion.” Colors such as black, blue, red, purple and tortoise are combined with prints such as polka dots and faux denim for a modern, wearable look. Frames incorporate exaggerated browlines, soft square shapes and
IM 30010
cat eyes that range from classic to oversized. 800.645.2121, Charmant.com/US.
CLEARVISION OPTICAL CO. L’AMY AMERICA, CHAMPION
BCBGMAXAZRIA, CASSIDIE
EXTENDED SIZE, CU4009
A palette of jewel-toned
Constructed of either hand-
hues such as wine, eggplant
made acetate or stainless
and emerald as well as
steel, these ophthalmics
red and black characterize
include Champion’s Power
six fresh models. Metal
Flex hinge system for extra
or acetate styles feature custom glitter acetate, rope
comfort. Nine styles in three colors in rectangle, deep
MARCOLIN
square and rounded rect-
#GUESSEyeCandy CAPSULE
lightweight metal options
Two styles (Jenise, Lauren)
angle frame shapes come
COLLECTION, GU3009
come in butterfly, rectangle
are also available in petite
with 58 eye and 150 temple
Five ophthalmics designed
and square shapes
fit. 800.645.3733,
measurements. 800.USA.
for the younger wearer
for girls, and two unisex
CVOptical.com.
LAMY, LamyAmerica.com.
are available in a two-tone
styles are round and
palette of fun color com-
rectangle. 800.345.8482,
binations. Thin plastic and
Marcolin.com.
46 January 2017
Eyewear&Fashion NEW_Vb.indd 46
detailing and Italian bronze.
VisionCareProducts.com VCPN
12/22/16 2:28 PM
SILHOUETTE INTERNATIONAL, LTD. DYNAMICS COLORWAVE, 5500 Men’s and women’s rimless
MAUI JIM, 24-CARAT GOLD LUXURY COLLECTION,
COSTA, BOUNDLESS
styles in titanium or the
MONTSERA LEAF
GULFSHORE Four new styles
company’s SPX material are
Handcrafted in Italy, Mont-
bring the total to eight in
A&A OPTICAL, JIMMY
available in bright purples
sera Leaf is the first release
CHLOGÄN EYEWEAR
this rimless collection. Light-
CRYSTAL NEW YORK, AMALFI
and oranges to dark green
in this opulent lineup. A
CHLOGÄN COLLECTION,
weight construction creates
Hand-set Swarovski crystals
and maroon opaque colors.
subtle cat eye with distinct
Ch9002
a “forget-they’re-on feel,”
give each new style (three
Models come in an array of shapes such as oversized
24-carat gold temple inlays
Each frame in this lineup
and lenses come in gray,
ophthalmic; three sun) a
replicate the plant’s flowers.
of seven styles in pastel
copper and blue mirror, with
bedazzled look. Hand-cut
classic and cat eyes to the
Frames come in three colors
colors are treated with a
a new green mirror available
acetate, metal and combina-
more novel double-bridge
with matching inlays, and
wood-like finish to create
on six. The 580 lens technol-
tions in classic eye shapes
pilot aviator. 800.223.0180,
lenses feature PolarizedPlus2
the trendy effect of wood
ogy filters harsh yellow and
contain shimmering stone
Silhouette.com.
technology and Maui Jim’s
with the convenience of
high-energy ultraviolet blue
patterns. Exotic prints, swirl
SuperThin Glass material.
fully adjustable acetate.
light. 800.447.3700,
designs, gradient crystals
888.666.5905,
All models come in larger
CostaDelMar.com.
and color blocking on the
MauiJim.com.
sizes (60+) and 150mm
temples create drama.
temples. 844.246.6511,
800.492.4465,
ChloganEyewear.com.
AAOpticalCo.com.
VCPN VisionCareProducts.com
Eyewear&Fashion NEW_Vb.indd 47
January 2017 47
12/22/16 2:28 PM
Vision Care Technology
EDGING INTO THE NEW YEAR THIS IS THE PERFECT TIME OF YEAR TO REVIEW, REPLACE AND RENEW YOUR FINISHING CAPABILITIES WITH THE FOLLOWING LENS EDGING TECHNOLOGIES.
By Richard W. McCoy
CR-39, Trivex, high index and
five grooving modes that are easily
BUILT-IN STEP BEVEL
The New Year brings all kinds of
glass. Furthermore, the Alta Evo-
accessed by a control panel. Lens
Coburn Technologies, Inc. brings
resolutions to everyone includ-
lution can handle today’s rimless
designs are taken into account by
in the New Year with the HPE-
ing eyecare professionals (ECPs),
frame choices with integrated drill-
utilizing a variable chuck pressure
8000X edger, successor to the
who can refit their busy dispensa-
ing functions, countersunk holes,
based on lens materials and sur-
popular HPE 8000 unit. (See page
ries with powerful new choices in
notches and oblong holes with a
face coatings.
60 for a Closeup on the HPE-
lens processing equipment.
drill angle capability of 0-30Ëš. Lens
In addition, the Alta Evolution
8000X.) Coburn has brought the
The Alta Evolution edger from
finishing features continue with
Tracer/Blocker with Gravitech
step bevel function that is gener-
Briot USA brings exciting capa-
five bevel program choices and
Briot
ally available in expensive edg-
bilities for lens edging with four
features an optical tracing
ing machines to the HPE-8000X
90mm wheels that edge all lens
system that can utilize one
edger at an affordable price point.
materials such as polycarbonate,
reference point to re-cre-
The step bevel allows the ECP
ate a lens shape in four
to process high wrap lenses for
seconds. This results in
sports goggles and sunglasses
truer sizing and lens
without the need for outsourcing
shape that is superior to
and losing potential profit. Six
mechanical tracers.
edging modes and eleven edge
Technology
from
treatment options assure the lenses will complement whatever The heart of the Santinelli Lex-1200 is the high-curve tracer that reduces pressure by 50%.
48 January 2017
McCoy_Finishing Systems.indd 48
VisionCareProducts.com VCPN
12/21/16 9:41 AM
eyewear the patient chooses. Frame and lens parameters can be DCS job files for quick retrieval in a folder format. Machine fabrication features include a proprietary axial roughing mode in which the lens doesn’t rotate until the thickest portion of lens stock is removed. This is used in conjunction with the hydrophobic mode and adaptive swivel chuck, eliminating lens slippage. Finally,
The ergonomically designed Delta 2 from Essilor Instruments eliminates the need for a separate tracer and blocker.
quality and reduce the frequency
presets, including a high-curve
of tool changes, lowering overall
bevel function and a semi-step
fabrication costs. Operation of
bevel for wrap eyewear designs.
the machine itself is 20-30% more
Furthermore, the ECP who
an upgraded high performance
is edging existing work. The trace
efficient with the introduction of
chooses to fabricate drill jobs in-
wheel gives greater edging speed
blocking system utilizes place-
dual side probes that eliminate
house can obtain a Lex Drill “side
and high luster edge finishes.
and-trace 3D technology in which
unnecessary movements.
car” unit that interfaces with the
For 2017, Essilor Instruments
Lex-1200 edger and automatically
any shape can be traced within
processes drill jobs. Finally the Ice-
USA offers the Delta 2 Compact
seconds, accurately using Optical
HIGH-CURVE TRACER
Edging System. The Delta 2 is ver-
Shape Tracing Technology (OST).
Santinelli International, Inc. of-
1200 blocker utilizes a multicolor
fers the cutting-edge technology
touch screen with intuitive graph-
and labor. Utilizing a new all-in-
QUIET DRY-CUT EDGER
of the Lex-1200 Lens Edger and
ics for fast and easy operation.
one electronic display eliminates
National Optronics brings in the
the Ice-1200 Blocker. The heart
The New Year brings a boun-
the use of traditional instruments
New Year quietly with the QM-X3
of the unit is an advanced high-
tiful selection of edging tech-
such as a separate tracer and
dry-cut edger. The unit has a more
curve tracer with a variable ful-
nology to improve service in the
blocker. This further results in
vertical profile that preserves pre-
crum stylist that reduces tracing
ECP’s dispensary. Make that res-
comfort for the operator due to
cious bench space. Quiet is the
pressure by 50%, thereby elimi-
olution now.
advanced ergonomic design. The
word because the loud vacuum
nating size and shape distortion
Delta 2 utilizes time management
systems typically used to eliminate
on even the thinnest, most flexi-
Richard W. McCoy, LDO,
features by employing a paral-
dry lens waste is now gone. Waste
ble frames.
ABOC, NCLEC, is an
lel system in its operation. The
simply drops into a collection bag
The software of the Lex-1200
technician can trace and block
for disposal. Upgraded dual dia-
edger provides increased pro-
Hillsborough Community
upcoming jobs while the Delta 2
mond blades produce superb edge
cessing speeds and multiple bevel
College in Fort Myers, FL.
satile and precise, saving on time
opticianry instructor at
WHERE TO FIND IT: Briot USA 800.292.7468 • BriotUSA.com • Contact@BriotUSA.com // Coburn Technologies, Inc. 800.262.8761 • CoburnTechnologies.com • CustomerCareCenter@CoburnTechnologies.com // Essilor Instruments USA 855.EZ.FINISH • EssilorInstrumentsUSA.com • Info@EssilorInstrumentsUSA.com // National Optronics 800.866.5640 • NationalOptronics.com • NOPSales@NationalOptronics.com // Santinelli International, Inc. 800.644.3343 • Santinelli.com • Sales@Santinelli.com VCPN VisionCareProducts.com
McCoy_Finishing Systems.indd 49
January 2017 49
12/21/16 9:42 AM
Protect Your Patients These lenses and coatings can shield patients from blue light, which can cause eyestrain, lead to headaches, impact sleep rhythms and even result in long-term damage to the eye. BY JOHN SAILER
Visible blue light is found in the
of retinal cell viability with max-
fluence circadian rhythms, known
It’s been determined that expo-
wavelengths between 400 and 500
imum effect between 415nm and
as melanopsin retinal ganglion
sure to certain portions of the blue
nanometers, but not all blue light
455nm. Some sources cite an even
cells, is from 459nm to 485nm.
light spectrum can cause discom-
is created equal. Researchers have
narrower band, from 420nm to
fort and even impact overall eye
identified particular wavelengths
440nm, as being hyper-critical.
In response, manufacturers and
health. With blue light emitted
as contributory to specific condi-
The upper end of the blue spec-
products to protect patients from
from the sun as well as from the
tions and health effects. Reports
trum has a marked and well-doc-
certain portions of the spectrum
screens that have become ubiq-
support the association of the low-
umented effect on human circa-
(see chart below). While a wide
uitous in our lives in the form of
est end of the spectrum (380nm to
dian rhythms, the biologic clock
range of coatings and lenses with
smartphones, computers and tele-
455nm) with the development of
that controls sleep/wake cycles.
embedded protection are listed
visions, our eyes are being bom-
age-related macular degeneration.
The range of light that most affects
here, there are plenty of other
barded with harmful wavelengths.
A recent study demonstrated loss
photoreceptors in the eye that in-
products available.
optical labs have introduced many
PRODUCT
TYPE OF PROTECTION
PORTION OF SPECTRUM FILTERED
PERCENTAGE FILTERED
BluTech MAX
embedded
400-420nm; 420-440nm; 459-484nm
97%; 82%; 46%
BluTech CLASSIC
embedded
400-420nm; 420-440nm; 459-484nm
90%; 58%; 36%
BluTech ULTRA
embedded
400-420nm; 420-440nm; 459-484nm
94%; 50%; 31%
coating
Up to 455nm
up to 20%
embedded
380-500nm
46%
Smart Blue Filter
embedded
415-455nm
at least 20%
Crizal Prevencia
coating
415-455nm
at least 20%
Chemistrie Blue clip
coating
380-450nm; 380-500nm
more than 50%; 35%
ChemTech Readymade Reader
coating
380-450nm; 380-500nm
more than 50%; 35%
BluTech Lenses 800.258.5902 • BluTechLenses.com • Info@BlueTechLenses.com (BluTech Eyewear launched in conjunction with ClearVision Optical) ZEISS DuraVision BlueProtect Carl Zeiss Vision, Inc. • 800.358.8258 • Zeiss.com/Lenses • Customer.Service@Zeiss.com UV++ Conant Lens, Inc. • 904.599.2090 • UVPlusPlus.com • Chris.Landers@Conant-Optical.com
Essilor of America, Inc. • 800.542.5668 • EssilorUSA.com
Eyenavision, Inc. • 888.321.3939 • Eyenavision.com • Info@Eyenavision.com 50 January 2017
Charticle.indd 50
VisionCareProducts.com VCPN
12/21/16 9:36 AM
Vision Care Technology
PRODUCT
TYPE OF PROTECTION
PORTION OF SPECTRUM FILTERED
PERCENTAGE FILTERED
GUNNAR Lens
embedded amber color
380-420nm
100%
Gunnar Optiks • 888.486.6270 • Gunnars.com •
and front and backside
450nm
65%
Sales@GUNNARS.com
AR coatings
Blue-Ban glasses
coating
390-440nm
85%
coating
HilcoVision • 800.955.6544 • Hilco.com • Requests@Hilco.com HOYA Recharge
380-420nm
35%
HOYA Vision Care, North America • 877.528.1939 •
430-450nm
12%
HoyaVision.com • SalesSupport@HoyaVision.com
460-480nm
3-5%
embedded
420nm
60-70%
coating
400-455nm
Up to 17%
KODAK Total Blue
hybrid of lens material
380-440nm
80%
Signet Armorlite, Inc. • 800.759.0075 • SignetArmorlite.com •
and coating
400nm
99.9%
420nm
98%
PFO Global VITARIS PFO Global, Inc. • 866.996.7849 • PFOGlobal.com • Support@PFOGlobal.com Retinal Bliss DES Quantum Innovations • 888.268.3414 • QTMI.net • Info@QTMI.net
MarketingLiterature@SignetArmorlite.com SPY Happy Lens
embedded
SPY • 800.779.3937 • SpyOptic.com BlueShield
embedded
400-500nm
Super Optical International/FastGrind • 800.543.7376 •
through 415nm
99%
SuperOptical.com • Jennifer@SuperOptical.com
through 430nm
80%
Transitions Signature
embedded
380-460nm
20% indoors; 85% outdoors
Transitions Vantage
embedded
380-460nm
34% indoors; 85% outdoors
Transitions XTRActive
embedded
380-460nm
34% indoors; 88%-95%
Transitions Optical, Inc. • 800.848.1506 • Transitions.com •
outdoors
CustomerService@Transitions.com VISION EASE
embedded
380-460nm
51%
coating
400-430nm
Up to 85%
Clear Blue Filter Lens VISION EASE • 800.328.3449 • VisionEase.com • Info@VisionEase.com TechShield Blue VSP Optics Group • TechShieldBlue.com • BlueLightInfo@VSP.com VCPN VisionCareProducts.com
Charticle.indd 51
January 2017 51
12/21/16 9:36 AM
Announcing a year-long series of continuing education dinner meetings brought to you by First Vision Media Group, Inc. in conjunction with Quantum Optical
FIRST VISION FACE-TO-FACE 40 Total Meetings Scheduled for 2017 CE Credits for both Opticians and Optometrists Attendance is Free (Limited Seating) and Includes Dinner Supported by Many of the Industry’s Leading Suppliers
OFFERING THREE EDUCATIONAL TRACKS REVELANT TO TODAY’S VISION CARE PROFESSIONALS:
• Mapping Out a Blue Light Game Plan (20 total meetings nationwide)
• Gearing Your Practice to Sun, Sport and Safety (10 total meetings nationwide)
• Millennials Vs. Baby Boomers—Serving These Unique Patients (10 total meetings nationwide) All educational content developed and presented by Michael Della Pesca, ABOM, of Quantum Optical and a select group of leading lecturers
Attendance is free...Seating is limited For dates, cities and registration information go to: www.face2faceCE.com
25 East Spring Valley Ave., Suite 290, Maywood, NJ 07607 | tel 201.587.9460 | fax 201.587.9464 | visioncareproducts.com
FirstVisionMediaGroupINC
FTF_House_Ad.indd 1
12/22/16 2:42 PM
ABO
Mapping a Blue Light Game Plan Americans’ eyes are overexposed to blue light due to electronic gadgets from computers to smartphones. Here’s how to protect your patients’ vision. By Michael Della Pesca, ABOM Course #STFVM198-3
ISSUE DATE: January 1, 2017 EXPIRATION DATE: January 1, 2018
This course has been approved for one hour of Technical, Level III continuing education credit by the American Board of Opticianry.
COURSE DESCRIPTION: With the increased awareness of the potential harm that portions of the blue light spectrum can cause to the eyes, it is important for eyecare professionals to understand the natural and artificial sources of high energy blue light and how to protect their patients from them. After defining the specific wavelengths of high energy blue light and how they may affect the eye, this course discusses the options available for blue light protection, how they differ from each other and the potential benefits for each.
Electromagnetic Spectrum The electromagnetic (EM) spectrum is the collective term for all possible frequencies of electromagnetic radiation. This spectrum includes all light, both visible (those wavelengths detectable to the human eye) and invisible (much like inaudible sound waves that are outside the range detectable to the human ear). EM radiation moves in wavelengths, categorized by the speed at which the waves travel, as well as the length of the wave itself. The speed of the radiation is defined by its frequency, in terms of hertz or gigahertz, which describe the number of waves that pass a given point in one second. The wavelength is stated in nanometers, or nm (one billionth of a meter = 1 nm), and literally expresses the distance between the peak of one wave and the peak of the next (see below). Picture a small child walking next to an adult. In order to cover the same ground,
VCPN VisionCareProducts.com
Blue Light CE_VCPN_Jan17.indd 53
the child must take more steps, faster, and expend more energy to keep pace with the adult. Likewise, shorter wavelengths move much more rapidly and with far more energy than the longer waves. Each frequency exhibits specific behaviors, and those behaviors characterize the purposes of the frequency as they relate to humans and to technology. Visible light occurs in a narrow band at the shorter wave/higher energy portion of this spectrum. There is some disagreement about where ultraviolet (UV) light ends, somewhere between 380 nm and 400 nm, and high energy visible (blue) light begins. Visible light is generally defined as those wavelengths between 400 nm and 700 nm, but the entire spectrum extends beyond this range, both above (longer, slower waves) and below (shorter, faster waves). Waves above the frequency of visible light include infrared waves, microwaves and radio waves.
The higher its energy level, the more likely a wave is to cause damage to human cells. UV rays, being very short, fall just below the visible light spectrum, measuring between 280 nm and 380-400 nm, and are not perceivable by the human eye. We are all familiar with the effects of overexposure to solar UV radiation. Sunburn is an obvious and common consequence of prolonged or excessive exposure, but potential damage also includes more sinister results such as melanoma of the skin, suppression of immunity and the development or enhancement of cataracts. As our understanding of the EM spectrum has improved, our awareness of the potential for injury resulting from long-term or excessive exposure has increased. We wouldn’t think to debate the importance of using protection against UVA and UVB today, and we routinely prescribe protection from these wavelengths to our patients now.
January 2017 53
12/22/16 12:24 PM
ABO
Blue Light Sources The natural environment is far and away the most significant source of blue light; the sun provides about 100 times more blue light than artificial sources, even when we are “viewing” the sun indirectly (facing away from it) (Transitions, 2016). Artificial sources include many of our electronic devices, from plasma televisions to hand-held smartphones and compact fluorescent light bulbs. High energy visible (HEV), also known as blue light, is now present indoors and long after dark, times and places where humans did not previously come into contact with it. As the number of blue-light-emitting devices multiplies and the frequency of use increases, concerns are rising about the length and intensity of human exposure to this high energy light. A 2013 study by Microsoft’s PC Accessories group found that 90% 54 January 2017
Blue Light CE_VCPN_Jan17.indd 54
Source: Transitions Lenses and Blue Light Technical Notes
With sufficient magnitude, almost every portion of the EM spectrum can damage the human eye. Recent developments in technology have broadened our awareness of and raised concerns about some frequencies of visible light as potentially having negative effects on human wellness, even with lower intensity exposure levels. Blue light, as the highest energy wavelength in the visible spectrum, has become a focus of recent research and product development in our industry.
of U.S. workers primarily work in an office and spend an average of more than six hours per day on the computer at work (WinBeta, 2013). They also spend at least one hour in front of a computer at home, after work. These figures, while startling, do not even take into account the amount of time spent using tablets, smartphones or other portable digital devices. Every time we look at a text message, watch a YouTube video or open an email, we are deliberately focusing our eyes on a source of artificial blue light. Children are literally growing up with digital devices in their hands. Parents are audibly worried about their kids’ “addictions” to electronic devices and the long-term effects of chronic use. Searching the web on “Internet addiction in children” yields over 8.6 million
results, many of which are articles responding to these fears. Recent studies (2010-2013) report that the average 8- to 10-year-old child is spending as much as eight hours daily with a “variety of different media.” Teens and older children fare even worse, spending upwards of 11 hours a day interacting with digital media in some form or another. (Pediatrics, 2013) Children also vary significantly from adults in their physical usage of handheld devices. Their shorter arms (proximity to screens) and larger pupil size (opportunity for light transmission) may dramatically increase the amount of harmful blue light that enters the eye as a result of using them. Blue Light and Vision Visible blue light is found in the wavelengths VisionCareProducts.com VCPN
12/22/16 12:25 PM
between 400 nm and 500 nm. These particular frequencies move very quickly and tend to scatter. This scattering of blue light as it enters the earth’s atmosphere is responsible for the blue hue that we perceive in the sky above us. The same scattering makes it extremely difficult for the human eye to focus well on blue light. In fact, the fovea centralis, located in the center of the retina, where visual acuity is highest, completely lacks any photoreceptors sensitive to blue. Blue light is actually de-focused in front of the retina and tends to cause chromatic aberration. Clearly, there is no positive value from blue light for vision; it tends to blur images and induce glare. Chronic exposure to blue light may actually induce eye fatigue. The eye works to resolve the aberrations, and the constant adaptive attempts can create eyestrain and discomfort. UV light frequencies are largely absorbed by the cornea and crystalline lens (Walsh, 2009). Young children are susceptible to UV-A rays at 320nm, as the immature lens will allow this wavelength to pass through, however this window is closed with age. The frequencies between 400nm and 500nm are the highest energy wavelength to reach the macula, and may expose this tissue to potential damage. Specific Wavelengths & Issues Not all blue light is created equal. Researchers have identified particular wavelengths as contributory to specific conditions and health effects. Reports support the association of the lowest end of the spectrum (380 nm to 455 nm) with the development of age-related VCPN VisionCareProducts.com
Blue Light CE_VCPN_Jan17.indd 55
macular degeneration (AMD). A recent study demonstrated loss of retinal cell viability with maximum effect between 415 nm and 455 nm (Gregory W. Good, 2014). Some sources cite an even narrower band, from 420 nm to 440 nm, as being hyper-critical. Although AMD is a complex disease with a number of contributing factors, exposure to blue light, indoors and outdoors, is crucial to consider when evaluating at-risk patients, as research suggests a relationship between early-onset AMD and blue light. The upper end of the blue spectrum has a marked and well-documented effect on human circadian rhythms, the biological clock that controls sleep/wake cycles. Research demonstrates that light “influences hormone secretion, heart rate, alertness, sleep propensity, body temperature and gene expression.” (Holzman, 2010). The presence of blue light tends to make people feel awake and alert and can improve cognitive function. While these feelings are desirable during waking hours, they can obviously impede sleep if triggered at the wrong time. The eye contains specific photoreceptors known as melanopsin retinal ganglion cells that are uniquely sensitive to blue light. These particular cells do not form images as part of their function, meaning they do not contribute to vision. Rather, they are associated with body responses to ambient light. This includes pupillary control and sending signals to the parts of the brain that control the circadian rhythms. The range of light that most affects these receptors is from 459 nm to 485 nm (Holzman, 2010).
Some of the signals from the melanopsin ganglia are received in the brain by the suprachiasmatic nucleus, a sort of “master clock” that routes information to the pineal gland. The pineal gland in turn is largely responsible for producing the hormone melatonin. Melatonin induces physiological changes in the body that induce sleep, lowering body temperature and respiration rate. Light inhibition of melatonin production can significantly interrupt sleep cycles. (Encyclopedia Britannica, 2016) Interrupted or poor-quality sleep may lead to significant short- and long-term health issues. Most of us are familiar with the irritability and low productivity associated with sleep loss. There is some indication that children suffering from poor sleep may exhibit symptoms of Attention Deficite/Hyperactivity Disorder. A Harvard study has also exposed a possible connection between interrupted sleep and the development of other significant health issues such as obesity, diabetes and even some cancers. (Harvard Medical School, 2012) Not to be overlooked, chronic outdoor sun exposure is very strongly associated with increased risk of early age-related maculopathy. The well-known Beaver Dam Eye Study (al., 1992) observed that adults who reported summer sun exposure of more than five hours per day during their teens had a higher risk of developing retinal changes associated with early AMD. The same report noted a decrease in this risk of nearly 50% when a hat or sunglasses were worn to protect the eyes. Since we know that UV radiation is absorbed by the January 2017 55
12/22/16 12:25 PM
ABO
cornea and crystalline lens, researchers believe that the important element of sun exposure, relative to AMD, is the blue light spectrum. Health Impact Summary Just 20 years ago, it would have been impossible to comprehend how significantly our culture and lifestyles would be altered by portable digital devices and changing technology. Now we face substantial potential effects on our health as well. It may be decades before the full impact of blue light exposure is realized. While we can certainly see the early warning signs, there is not yet any way to understand what the proliferation of artificial blue light will do to our eyes and our health in the final analysis. Animal studies and their findings clearly show the eye-damaging potential of HEV (blue) light, but the jury is still out on whether this will translate to long-term cell damage in human retinas. Human studies support the hypothesis of a relationship between blue light and the development of macular degeneration, but more research is needed before the medical community is able to make definitive statements about its long-term impact. Alert health professionals are already focused on prevention and patient education to mitigate the potential for damage. It is undoubtedly possible that by the time the effects of high energy light on health are fully understood an entire generation of children will have grown up unprotected or under-protected from those effects and be suffering the consequences. One helpful comparison is our modern awareness of the need for UV protection. Early adopters of UV protection faced significant skepticism from their peers. They struggled with a lack of patient awareness, and difficult-to-produce, cosmetically unappealing treatment solutions. It took years for patient protection from UV light to be generally accepted and readily available in attractive, clear lenses. The industry reaction to early research on damaging blue light has been far swifter. 56 January 2017
Blue Light CE_VCPN_Jan17.indd 56
Ophthalmic manufacturers are responding quickly with coatings, materials, equipment and supplements designed to give eyecare professionals (ECPs) the tools they need to help their patients before blue light damage becomes a national health crisis. Additionally, awareness is being boosted by easy public access to information and social media. Patients are researching this issue on their own and insisting that their ECPs provide solutions to protect their health and vision. Natural Protection & Filtration The macula provides its own natural protection to blue light over time. Macular pigment (MP), which is composed of carotenoid deposits in the center of the retina, collects over time as the eye ages and contributes to the “protection of the neural retina from (photo)-oxidative damage and the development of a common visually disabling disorder known as age-related macular degeneration (AMD).” (Beatty, Kuijk, & Chakravarthy, 2008). These carotenoid pigments are not created by the body but are derived from dietary sources. Diet and genetics impact the amount MP an individual may have supplementation of the macular carotenoids, lutein, zeaxanthin, and meso-zeaxanthin results in increased levels of MP. Low Macular Pigment Optical Density (MPOD) has long been associated with increased risk of the development of AMD, and MP appears to have a protective filtering effect, preventing high energy blue light from reaching the outer retina, where photo-oxidative damage leading to the development of AMD occurs. (Junghans A1, 2001) Some important categories of patients are especially vulnerable to blue light due to a lack of MP. Children, teens and young adults do not yet have a full complement of MP and will not benefit fully from its protection. Notably, these are the patient profiles that are generally most connected to electronic media for extended periods of time. Post-cataract patients also lack Ocular Lens Pigment (OLP), as it has been removed from their eyes as a
side-effect of their cataract surgeries. Consider that OLP is the pigment that builds over time to be protective of the retina against blue light. It starts forming around age 40 but is not completely mature until about age 80. However, maturity of OLP can also mean diminished vision in the form of a cataract, which is removed. As such, protective steps must be taken to prevent these patients from trading one type of blindness for another. Among patients who have had or will have cataract surgery, we should further consider those with low MPOD, family history of AMD, smokers, or those with above average body mass index as being particularly vulnerable to the development of AMD. Solution-Oriented Prescribing The current consensus is that there is no such thing as “good” blue light, but what type of blue light is affecting your patients most acutely? To get to the heart of the matter, it is necessary to look at the particular symptoms a patient is experiencing and also understand their personal lifestyle, health risks and concerns. Assessment of patient needs should include a comprehensive health history, with specific questions about sleep disruption and/or visual discomfort relative to prolonged digital media use, outdoor sun exposure and nighttime driving. Most patient evaluation forms include these questions, but it is important to review them periodically and regularly in light of new or recent developments in scientific understanding of blue light impact. Lifestyle questionnaires should include a survey of digital device use. This should not be limited to computer use, which patients may associate only with desktop or laptop computers. Instead, expand this section of your questionnaire to also cover hand-held devices such as smartphones, tablets and e-readers. Do not overlook outdoor exposure with respect to blue light. Remember that outdoor workers or sport enthusiasts are exposed to 100 times more blue light during work or sport than indoor computer users. VisionCareProducts.com VCPN
12/22/16 12:25 PM
Skiers and water sports fans are especially vulnerable, as reflected light from bright surfaces (such as fresh snow and water) can enhance the magnitude of sunlight exposure. When working with children, encourage their parents to speak frankly with you about their digital media interaction. Tablets and computers are becoming as commonplace in schools as recreational or social time. Clarify your understanding of the patient’s activities, including outdoor time, and especially digital device use near or at bedtime. AMD risk assessment is, of course, critical, especially for patients who demonstrate known risk factors including family history, chronic outdoor exposure to sunlight or lifestyle complications. Consider the use of a measuring device, such as the Macular Densitometer, to evaluate the development of macular pigment optical density (MPOD) in the retina (Loughman J1, 2012). Deficiencies in the MPOD may indicate a heightened need for evaluation of blue light hazards. In Your Practice In just the past year, dozens of new options for blue light education and protection have become available commercially. Given the broad variations in patient lifestyle habits and visual needs, there is no such thing as a one-size-fits-all solution for blue light dispensing. Available products fall into one of several general categories: • lens materials • coatings and tints • photochromics • nutritional supplements • measuring equipment • demonstration tools Lens materials that specifically address blue light absorption or filtration have been available for approximately 3 years. The lenses contain a substance known as Ocular Lens Pigment, which, in combination with a precise ratio of melanin, mimics the function of the ocular lens pigments within the eye, filtering a high amount of blue light at the lowest end of the visible spectrum, 400-440nm, with the VCPN VisionCareProducts.com
Blue Light CE_VCPN_Jan17.indd 57
filtration rate gently tapering off as light approaches 500nm. The sale of these OLP lenses is sometimes inhibited by cosmetic concerns on the part of the patient, as they have a slight yellow tint. Some patients actually respond well to this color, associating it with gaming and computer use. There is also anecdotal evidence of heightened contrast and visual comfort, perhaps due to the high-contrast effect of a yellower lens. Additionally, this option is often appropriate as a dedicated computer-use pair of spectacles, addressing a particular occupational need, and providing a superb second-pair dispensing opportunity. Outdoor polarized lenses in blue-light-filtering materials are an outstanding option for patients who spend a great deal of time outdoors, particularly around reflective elements such as snow or water. You will also want to consider emphasizing the importance of protective sun lenses to your juvenile patients and their parents. Protection from UV and blue light outdoors is helpful for all ages, but there’s significant evidence that starting early, with young patients, is the most effective preventative. The EOS Project Science Office has suggested that up to 50% of UV exposure over a lifetime can occur before the age of 18. Children have less natural protection from UV, no natural protection from blue light and typically spend more time outdoors than adults, yet they often forego sun protection. Other lenses that offer filtration options in clearer materials have become available over the past year. What differentiates these lenses from the first generation of OLP lenses? It all comes down to the “transmittance curve.” Blue light lens materials attenuate specific wavelengths of UV and blue light. When considering which lens(es) to offer in your practice, request the transmittance curve documentation from the manufacturer or laboratory. This should come in the form of a chart or graph that will illustrate the ratio of blue light that is filtered at specific wavelengths. If you clearly understand the needs and challenges of your patient, as well as the components
of the blue light spectrum that are of highest concern for that individual patient, then your prescribing choice should be guided by the curve documentation. Select the lens option that best balances their identifiable needs and risks with their cosmetic requirements. Coatings and tints include anti-reflective (AR) coatings that are generally most effective at the lower end of the blue light register, where digital eye strain, and damage leading to AMD can occur. They function by reflecting, rather than absorbing and have a range of reflective efficiency generally between 15% and 20% at wavelengths below 455 nm. These coatings also have the traditional benefits of AR coatings, in limiting visual discomfort from glare. Patients should be advised that the reflected blue light may give their lenses the appearance of a blue or violet sheen. Most patients do not find this to be a deterring factor. Again, request the transmittance documentation from the lab or manufacturer, and be familiar with the specific benefits of the blue light AR coatings you recommend in your practice. Photochromics manufacturers have been conducting new tests of their existing products to examine their blue light transmission rates. The results are surprisingly good, both indoors and out. One manufacturer has published transmittance curves that demonstrate dramatic absorption and filtration rates in their activated photochromic lenses. The results tend to vary slightly with color and the specific product, but all block a high amount of the very important natural blue light, present in sunlight. Nutritional supplements have been around for quite a while. Published studies of the importance of nutritional contributions to macular health pre-date the 1990s. “Optical” supplements are high in the dietary carotenoids that are necessary to build healthy macular pigment—lutein, zeaxanthin and meso-zeaxanthin. Supplementing the diet with targeted formulations appears to result in increased levels of carotenoids in the macula and may help protect against light-inJanuary 2017 57
12/22/16 12:25 PM
ABO
duced retinal damage (Lundrum, 2001). Research and documentation of the impact of these supplements has been exhaustive and the results are extremely encouraging, particularly for patients at-risk for AMD who exhibit lower-than-normal macular density or pigment levels. Measuring devices have now made it possible to non-invasively measure the density of macular pigment. Multiple instruments are available on the market at this time, under various trade names. Comprehensive, scientific comparisons of the effectiveness and accuracy of these machines are available in scientific literature. Explore the available documentation, both from manufacturers and from scientific journals, until you are comfortable that you understand the differences between them. Manufacturers or distributors of MPODs are generally happy to make themselves available to demonstrate this measuring device for you and explain how you can incorporate it into your blue light dispensing. Explore all of your options and understand how this will change your pre-testing, as well as your prescribing and dispensing, before making a selection. Demonstration and education materials help you communicate the dangers of blue light to your patients and your team. Keep blue light information in your dispensary and exam rooms, and explore the various options available for demonstrations. Hand-held laser lights are easy to use and produce a dramatic illustration of filtered and un-filtered blue light, but beware, they are not necessarily specifically tuned to the wavelengths of blue that are most pertinent to your patient. There is no doubt they make an effective demonstration tool, but they can be imprecise. Another exciting demonstrator that is nearing market launch is a spectrophotometer that can be attached with an adapter to a hand-held tablet computer. The adapter actually reads the exact wavelength transmission of light, which can be filtered or blocked by placing a lens material over the aperture. The tool is accompanied by an application that generates 58 January 2017
Blue Light CE_VCPN_Jan17.indd 58
a graphic representation of the spectral transmission and displays it on the screen. Several materials can be compared with the resulting transmittance curves overlaid on the same graph, giving a precise and vivid illustration of the benefits of the material(s) being tested. Don’t Overlook the Basics Even as technology for addressing blue light hazards improves, and products to protect and enhance patient vision are being improved and expanded, don’t overlook basic common sense. Talk to your patients about mitigating the hazards they introduce into their environments. Educate the parents of your young patients about the importance of monitoring digital device use and limiting it appropriately, especially in the evening hours before bedtime. Parents may wish to consider purchasing plano eyewear in protective materials even if their children do not require corrective lenses. Promoting polarized or photochromic sunwear to active adults, children and teens
is not just marketing hype designed to boost your bottom line. The sun is still the most intense and abundant source of blue light, and patients need protection from all high-energy forms of light. Pair effective UV defense with blue light awareness to emphasize the importance of sunglasses to your patients. Blue light is real, and the potential risks associated with chronic or exaggerated exposure, both indoors and out, are a significant concern to modern health professionals. A sound understanding of the potential risks to your patient’s vision and the solutions available to address their individual needs is essential. A blue light center or strategy in your practice should include multiple options to create a comprehensive preventive approach to the issue of high energy light. Mike Della Pesca, ABOM, is president of Quantum Optical and provides live and online continuing education programs throughout the U.S. For more information on blue light, visit knowbluelight.com
References: Cruikshanks, et. al., (1992). Beaver Dam Eye Study. American Journal of Public Health, 1658-62 Beatty, S., Kuijk, F. J., & Chakravarthy, U. (2008, March). Macular Pigment and Age-Related Macular Degeneration: Longitudinal Data and Better Tecniques of Measurement Are Needed. Investigative Ophthalmology & Visual Science, 49(3). Retrieved from http://iovs.arvojournals.org/article.aspx?articleid=2184743 Encyclopedia Britannica. (2016, 4 22). Melatonin, Definition. Retrieved from Encyclopedia Brittanica: http://www. britannica.com/science/melatonin Gregory W. Good, O. P. (2014). Light and Eye Damage. American Optometric Association. Harvard Medical School. (2012, May 1). Blue light has a dark side. Harvard Health Letter. Retrieved from http://www. health.harvard.edu/staying-healthy/blue-light-has-a-dark-side Holzman, D. C. (2010, January). What’s in a Color? The Unique Human Health Effects of Blue Light. Environmental Health Perspectives, 118(1), A22-A27. Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2831986/ Junghans A1, S. H. (2001, July 15). Macular pigments lutein and zeaxanthin as blue light filters studied in liposomes. PubMed, 2, pp. 160-164. Retrieved from http://www.ncbi.nlm.nih.gov/pubmed/11437346 Landrum, J. T., Mendez, V., Cao, Y., & Neuringer, M. (2014, April). A Virtual Model for Development of Macular Pigment in the Macaque Retina. Investigative Ophthalmology and Visual Science, 55(13). Retrieved from http://iovs. arvojournals.org/article.aspx?articleid=2268912 Loughman J1, S. G. (2012, March). An evaluation of a novel instrument for measuring macular pigment optical density: the MPS 9000. PubMed. Retrieved from http://www.ncbi.nlm.nih.gov/pubmed/22067014 Lundrum, J. B. (2001, January 1). Lutein, zeaxanthin, and the macular pigment. PubMed, 385(1), 28-40. Retrieved from http://www.ncbi.nlm.nih.gov/pubmed/11361022 Organization, World Health (n.d.). WHO | Health Effects of UV Radiation. Retrieved from www.who.int: http://www. who.int/entity/uv/health/en/ Pediatrics, A. A. (2013). Children, Adolescents, and the Media. Council on Communications and Media, 132; 958. Retrieved from http://pediatrics.aappublications.org/content/pediatrics/132/5/958.full.pdf Transitions. (2016). Transitions Lenses and Blue Light Technical Notes. Walsh, K. (2009). UV Radiation and the Eye. Optician, 237(6204), 26-33. Retrieved from JNJVisionCare.co.uk: https://www.jnjvisioncare.co.uk/sites/default/files/public/uk/documents/tvci_uv_radiation_and_the_eye.pdf WinBeta. (2013, August 8). Retrieved from WinBeta: http://www.winbeta.org/news/microsoft-us-workers-spend-7-hours-computer-day-average Heiting, Dr. Gary, OD. Photobiology and the human eye. April 10, 2016.
VisionCareProducts.com VCPN
12/22/16 12:25 PM
CE SELF-ASSESSMENT TEST Please fill out the answer sheet at the end of this test. Respondents with a passing score will receive one (1) hour of CE credit. Those seeking ABO credit need a passing score of 80 and must answer all 20 questions. This test is valid through January 1, 2018. 1. What range of wavelengths is generally accepted as “visible light”? a. 500 nm to 800 nm b. 1,600 gz to 2,450 gz c. 400 nm to 700 nm d. 15 m to 40 m
8. What event or condition results in the removal of ocular lens pigment from the eye? a. cataract surgery b. a sports or work-related injury c. maturity of the eye d. infancy
15. According to the article, how much of a lifetime’s exposure to UV light can occur before the age of 18? a. as much as half (50%) b. about a third c. only 10% d. almost all (95%)
2. Which of these statements about electromagnetic radiation is true? a. The energy of the wave increases as the length of the wave shortens. b. All electromagnetic radiation is visible to the human eye. c. The energy of the wave decreases as the wave shortens. d. O nly long electromagnetic radiation waves are visible to the human eye.
9. What wavelength range has the largest potential impact for increasing the risk of AMD? a. 415 nm to 455 nm b. 485 nm to 550 nm c. 600 nm to 680 nm d. 280 nm to 320 nm
16. What is the term for the graphical representation of light filtration at specific wavelengths? a. effective ratio b. chart of impediment c. transmittance curve d. scientific proof
10. In a study of the relationship between chronic outdoor exposure and AMD, what factor was found to reduce the risk of early-onset AMD in patients who reported significant summer sun exposure? a. e xposure to sunlight of more than five hours daily in the summer b. using sunscreen on the face c. wearing a hat or sunglasses d. avoiding water sports
17. What is the most important blue light protection you can dispense to your patient? a. nutritional supplements b. anti-reflective blue light coatings c. lens materials that filter blue light d. a n appropriate combination of available options that best meets my patient’s needs
3. What is the biggest source of high energy visible (blue) light? a. plasma televisions b. compact fluorescent light bulbs c. hand-held digital devices d. sunlight 4. How many hours a day do teens spend on average interacting with digital media? a. about 14½ hours daily b. upwards of 11 hours daily c. 6 to 8 hours daily d. none 5. What function do the melanopsin retinal ganglion cells perform in the eye? a. They form images and resolve blue light scatter. b. They trigger body responses to ambient light. c. They filter out blue light and protect the retina. d. They cause image distortion. 6. What responses to melatonin production does the body experience? a. alertness and improved cognitive function b. raised levels of energy c. lowered body temperature and respiration rates d. irritability and short-temperedness 7. What in the human eye provides natural filtration of blue light in late adulthood? a. melanopsin ganglia retinal cells b. OLP in the crystalline lens c. eyelids and eyelashes d. macular pigment
11. What is the source of carotenoid pigments found in the eye? a. dietary sources b. genetic advantages c. exercise of the eye muscles d. eye drops 12. What tool can be used to measure the density of the macular pigment without surgery? a. PD stick b. spectrophotometer c. macular pigment ocular densitometer d. corneal topographer 13. When counseling parents of young children, which of these topics should you include relative to blue light? a. safety eyewear in sports b. limiting digital device use before bedtime c. healthy levels of exercise d. dietary regulation
18. What tool can be used to chart spectral transmission rates of various materials and/or coatings? a. hand-held laser demonstrator b. transmittance meter c. macular wave meter d. spectrophotometer 19. Where in the brain is melatonin produced? a. in the pineal gland b. above the hypocampus c. in the melanopsin ganglia d. in the suprachiasmatic nucleus 20. What range of blue light wavelengths is most associated with sleep disruption? a. 400 nm to 440 nm b. 459 nm to 485 nm c. 500 nm to 600 nm d. 545 nm to 624 nm
14. A patient who works or enjoys recreational time outdoors often needs protection from what type of light? a. UV light only b. blue light only c. reflected light d. UV and blue light, both direct and reflected
Answer Sheet
Fill out and mail this portion to: BLUE LIGHT + VISION CE c/o First Vision Media Group Inc., 25 East Spring Valley Avenue, Suite 290, Maywood, NJ 07607, or fax to: 201-587-9464. Be sure to fill out form completely. This CE article is also available online with immediate grading at TotallyOptical.com/education.
1. a b c
d
11. a b c
d
2. a b c
d
12. a b c
d
3. a b c
d
13. a b c
d
4. a b c
d
14. a b c d
5. a b c
d
15. a b c
d
6. a b c d
16. a b c
d
7. a b c
d
17. a b c
d
City
8. a b c
d
18. a b c
d
Phone Fax
9. a b c
d
19. a b c
d
10. a b c
d
20. a b c
d
I would like to receive optical updates via email:
VCPN VisionCareProducts.com
Blue Light CE_VCPN_Jan17.indd 59
Name Practice/Business Name Profession: Optician
Other
Address State
Zip
Yes
No January 2017 59
12/22/16 12:25 PM
Give the gift of vision this
Photo courtesy Ver Bien para Aprender Mejor
Holiday Season
Blue Light and Our Patients
Every age group in America has
radio advertising. Patients are re-
embraced, and in some cases
minded of the importance of their
become addicted to, electron-
vision and prompted to schedule
ic technology. Our Gen X and
an appointment for their annual
Millennial patients have never
examination.
known the world without email or the internet.
For a fee, our practice receives an upgraded listing on the Think-
As the electronic information age
AboutYourEyes.com website prac-
advances, our patients spend ex-
tice locator. Our listing results in
tended viewing time on their digital
much higher practice visibility to
devices. As eye specialists, we often
consumers in our area who are
ponder the ocular health effects of
searching for a doctor. When these
all these electronic devices. Which
patients arrive, we deliver the tools
presents more of a problem, too
for proper management of condi-
much time accommodating at an
tions such as digital eyestrain and
intermediate distance or the overex-
blue light exposure. They also be-
posure to harmful blue light?
come educated on why they need
Fortunately, we have tools to
to return next year.
eliminate both these problems. These include lens designs suited for both non-presbyopes and
A donation of $100 could help provide glasses to 10 children in need
presbyopes (see page 50), as well as
In Mexico 13% of children in public schools suffer from visual acuity problems.* Please help us to provide glasses for more than 20,000 as part of the Our Children’s Vision campaign.
ocular absorption of blue light.
*Mexican Ministry of Education
several ways to reduce our patients’ Now an additional question arises. How do we reach our patients with this vital message? After all, we need our patients in for an eye examination so they may receive the care they need and deserve.
Please donate today at givingsight.org or call 1888 OGS GIVE
proud supporters of
60 JANUARY 2017
TAYE.indd 60
Dr. Mario Contaldi is a member of
In our office, we begin by im-
the Texas Optometric Association
pressing upon all our patients
and among the 18,000 doctors listed
(younger or older) the need for
on the Think About Your Eyes online
annual eye examinations. We also
locator. Think About Your Eyes is a
take full advantage of the various
nationwide public awareness initia-
social media platforms. We also
tive promoting the importance of
support the Think About Your
an annual eye exam and overall vi-
Eyes campaign, which brings our
sion health. First Vision Media Group
message to the living rooms of
(publisher of VCPN) supports Think
America using national TV and
About Your Eyes as a media partner. visioncareproducts.com VCPN
12/22/16 11:35 AM
Vision Care Technology NEW
Op-Tags and Labels These promotional labels and Op-Tags from Arch Crown, Inc. come in more than 40 pre-printed tags and styles, including left/ right contact lens indication and friendly reminder labels for customers. Thermal transfer bar code labels and mini
Sizing and Screw-Inserting Pliers
labels are designed to keep frames and displays clean. Also available are
The redesigned #5106F sizing and screw-inserting pliers from Western Optical
custom-printed Op-Tags for frames and “If Found, Please Return To…”
Supply, Inc. reduce the risk of damage to the lens or frame by keeping the
labels for eyeglasses. 800.526.8353, Orders@ArchCrown.com.
screwdriver tip from slipping off the eyewire screw head. A new parallel jaw design securely holds the eyewire closed, allowing for easy insertion and tightening of the eyewire screw. 800.423.3294, Orders@WesternOptical.com
FIRST QUALITY FINISHED & RX/SURFACED LENSES FAMILY OWNED & OPERATED Winter Specials 1/1/17 – 4/30/17 LENSES
EDGING PADS Made in the USA
Poly BlueGuard AR $15.98/pr. HEV Blue Light® Protection
Poly Supreme AR Super Hydro / Oleophobic
$15.98/pr.
SecurEdge™
$39.99/roll
SureLock
$49.99/roll
Red Dynamite
$45.99/roll
Blue
$32.99/roll
RX-FRIENDLY OPTICAL QUALITY SUNS
Rx-able & adjustable 100% UV400
$10
99 ea.
For 50 pcs. per order
1,000 pads/roll
Poly Progressive Sync AR
$24.98/pr.
Super Hydrophobic
ONLINE ORDERING
Register at www.lab-tech.net All prices subject to change without notice.
1.67 PhotoGray Sync AR
$55.98/pr.
Super Hydrophobic ** Same day delivery (NY/NJ). Orders received by 5:30pm ship same day.
170 LeGrand Ave. • Northvale, NJ 07647 PHONE: (800) 822.4343 • FAX: (800) 627.7280 LabTech_WinterSpecials_0117.indd VCPN VisionCareProducts.com
VCT NEW_V3.indd 61
1
FREE GROUND SHIPPING on lens orders of $70 or more when placed online only.
9025 NW 13th Terrace, #2 • Doral, FL 33172 PHONE: (800) 822.4343 • FAX: (800) 627.7280
16128 Cohasset St. • Van Nuys, CA 91406 PHONE: (855) 589.5367 • FAX: (877) 229.3862 12/20/16 11:59 AM
January 2017 61
12/21/16 9:37 AM
Busi ness S o l u t i o n s
The 2017 Optician’s Checklist By Frank Gimbel, ABOC-AC
accounting and COGS are all tied
Happy employees? Check. Satisfied
to the simple equation of what
Customers? Check. Soaring rev-
sold, what didn’t and what is miss-
enue? Well, two out of three ain’t
ing. A proper audit should never
bad. But it can be great. Here are
be completed by one person, and
nine steps to optimize inventory,
it is intelligent to have a double
insurance, equipment, spending
blind checks-and-balance confir-
and more to keep your optical
mation of all your frames.
ALGORITHMS ALTERED SEA OPTIMIZATIO
up-to-date and working for you in
Regardless of the final tally, you
the New Year.
cannot change the past and have
to accept the data for the true
If you do not have a software system, it may be time to consider one. If you are already using a system, ensure data is being backed up and that you have the latest updated version available.
value it is. If your staff rocked the audit, reward them for helping to keep a watchful eye over your highly valuable frames. On the other hand, if your optical didn’t in front of a customer. Instead,
claims. In some cases it can be
do so hot this time, don’t lose
they can be talking with the cus-
easy to pull an authorization, pro-
your cool. Use this experience as
If you can’t measure it, then you
tomer about second pair sales,
vide materials and not ever com-
a helpful training step and a docu-
can’t manage it. The easiest way
pulling and billing insurances,
plete the payment request. Many
mented grading to keep for future
to keep track of your patients,
and learning more about the
insurance firms offer a window
frame audit comparisons.
inventory and scheduling is
patients and their families while
of 30 days, 90 days or other terms
with a top-notch software pro-
entering new sales.
to process claims. If you miss
the materials you provided. Your
Create a plan to find out which frames are your top sellers and which may need to be replaced.
software system can guide you
Staying on top of what’s hot and
by running accounts receivable
in-demand is one way to ensure
If you accept insurance, it’s
reports, showing all outstanding
optical success. Finding the right
less time wasted looking for files
important to ensure you are get-
insurance payments you expect
time to begin carrying a particular
and more orders and payments
ting reimbursed on time and not
to receive.
brand may be the pass/fail reason
flying through your credit card
losing money due to a breakdown
machines. It’s important to make
in your billing or by an oversight
sure every optical staff member
by the insurance provider. Many
is trained and experienced using
gram for eyecare professionals.
this window, you are out of luck and can no longer get paid for
staff to pull up previous patient
Check to see if your insurance is up-to-date and you are receiving all expected payments.
data quickly. This can translate to
Effective point-of-sale software eliminates the need for paperfilled optical orders and allows
why your optical beats the competition. The point is to not invest
companies provide claims and
Conduct a thorough frame inventory audit to determine costs of goods sold (COGS).
the platform. The last thing you
authorizations for services, yet in
Knowing what you have on your
as the lifeblood of your business.
want are your opticians bum-
the end, it is up to your staff to
boards is essential to understand-
Taking a chance on a new product
bling through the order process
efficiently enter and process the
ing your profitability. Budgeting,
could be the juggernaut move to
62 January 2017
Gimbel_Main.indd 62
in everything but to pay attention and consider your inventory
VisionCareProducts.com VCPN
12/21/16 9:46 AM
While you may have some
demographics and not their own
slower selling frames here and
personal frame styles. Make sure
Evaluate equipment. Perform maintenance if necessary, or replace with updated technology.
there, you may actually have
whomever is selecting the pur-
Whether you have a standard
advancements at the beginning
some vendors to eliminate com-
chased inventory is being held
pupilometer or a fancy digi-
of the year and are kind enough
pletely. Keeping these accounts
accountable for their choices.
tal measuring device for taking
to provide you with plenty of
PDs and Segs, when was the last
information on the annual tax
time you ensured they were cali-
savings section 179 rules for cap-
brated? The same goes for other
ital equipment purchases.
staff budget. Choosing to focus on
Consider purchasing discontinued frame items to dramatically improve
fewer vendors also frees up time
blended margins.
clocks, distometers and other
from rep appointments, inventory
Frame manufacturers are a busi-
optical measurement equipment.
entry and product returns.
ness too. They do their best to
A smart idea is to create an easy
make, create and order the frames
monthly or quarterly checklist
Deter returned and discontinued products.
they think you will want to buy
for staff members to sign off on
Check with local flex spending programs; many of them allow for extending for 30 to 120 days into the New Year.
for your practice. At the begin-
when completed. Simple confir-
These are two of the most pow-
Picture each frame as a $50 bill
ning of the year, many manu-
mation of sensitive measurement
erful words in optical. The mere
(or higher depending on your
facturers have bulk discontinued
equipment being calibrated can
mention of them can create
location) sitting in its place. A
frame inventory left over from
improve the quality of the dis-
goosebumps and excitement at
frame that doesn’t sell is just a
last year to move out to make
pensed work and reduce costly
the dispensing table. Please make
poor investment of your money
room for new models. When a
equipment error remakes.
all of your staff members aware
that could have been used else-
frame has been flagged as dis-
where. Each time a vendor comes
continued, there is an opportu-
in and pulls discontinued prod-
nity to take advantage of highly
uct, you are throwing money away. Consider the time paid to
help you make more happy trips
es; have your staff select prod-
to the bank.
ucts that tie to your local patient
ITHMS HAVE ED SEARCH ENGINE IZATION open takes up time and space,
and it makes up a decent-sized portion for your annual optical
time to obtain the latest and greatest in lab equipment from your favorite vendors. Many of them unveil new products with
devices such as lensometers, lens
of flex spending, and have them mention it in some type of a “use
discounted and quality goods, all
If you have a finishing lab, ensure that equipment is maintained and calibrated.
with their full original book value
If you have an in-house lab, close-
have simply forgotten they have
the staff when picking the frames,
for insurance billing purposes.
ly inspect your equipment and
been sheltering away hard-earned
unpacking the frames when they
If you do choose to go in this
set-up. All moving parts require
dollars that will evaporate if not
arrive and entering the frames
direction, research is key. For
maintenance, and keeping a
used. Many firms now offer 30
into your inventory program,
example, if you knew frame 1234
close eye on your lab investment
to 120-day extensions from the
and don’t forget the shipping fees
was sold 25 times in your optical
can help you save thousands in
year-end date for enrollees to sub-
you paid to get the goods. Then
over the past year, then you have
repairs and future replacement
mit their flex purchases. Having
double all that (both time and
a pretty good idea this frame is a
needs. Just like your optical mea-
these extra purchases is one way
money) for the completion of
safe bet to purchase in bulk. The
suring devices, edgers, blockers
to ensure your optical is starting
the return process. Instead of
question comes down to your
and other ancillary lab goods all
the New Year off with a bang!
keeping this cycle churning your
risk comfort level. A savvy way
need to be routinely calibrated.
profits away, invest the time to
to offset the problem of warranty
Make sure your lab staffers know
Frank Gimbel is an
learn to be lean and mean. Avoid
exchanges is to simply purchase
how to perform each task, and
advanced certified optician and
paying any finance charges or
enough understock to warranty
add a documented sign-off here
owner of Gimbel Opticians,
interest on your frame purchas-
the frame yourself.
too. This is also an opportune
in Plymouth Meeting, PA.
VCPN VisionCareProducts.com
Gimbel_Main.indd 63
it or lose it” in-store signage to remind those patients who may
January 2017 63
12/21/16 9:46 AM
MaximEyes EHR is updated to comply with MACRA for 2017 and beyond.
$$
more than just By Diane F. Drake, LDO, ABOM,
COMPULINK
NCLEM, FNAO. Keeping up with
MACRA
$
tegration and data transmission to
Incentive Program (MIPS) and
Software integrated for MACRA:
the American Optometric Asso-
ePrescribe. They are ready to sup-
changes in reporting requirements
Compulink’s Eyecare Advantage
ciation’s MORE Registry (see box
port the newest MACRA reporting
can be tedious. Here’s what some
software currently includes all the
below, right). In addition, to ensure
requirements and have already im-
EHR companies are doing to make
tools that will enable ECPs to han-
proper billing, CPT and ICD-10
plemented new features to support
it easier.
dle MACRA. This includes prac-
codes are recommended within
increased outcomes.
The Medicare Access and CHIP
tice management, OneTab EHR,
the program.
Mobile compatibility: notebooks
Reauthorization Act of 2015 (MA-
Optical and patient engagement
Support and training: Flexible
CRA) is a new Quality Payment
tools. All of these run on a single
training options are available in-
Program (QPP) that alters how
database platform to enable the
cluding online through Compu-
physicians are paid by the federal
complex reporting requirements of
link University and personalized
government to deliver care. Begin-
MACRA.
web-based and onsite training.
ning in January 2017, unless you
Mobile compatibility: supports
U.S.-based support is guaranteed
are new to Medicare or bill very
tablets and iPad
within a one-hour response time.
low Medicare volume, you cannot
Customization: fully customiz-
opt out—and if you aren’t submit-
able including not only the EHR
MAXIMEYES EHR
ting MACRA performance data,
but also every module within the
Software integrated for MACRA:
you may risk losing up to 9% of
product and the database
MaximEyes EHR is ONC 2014
your Medicare reimbursements.
Direct reporting and coding:
Edition Certified for quality re-
So, it is reasonable to look at ways
Compulink’s Eyecare Advantage
porting and EHR incentive pro-
to get assistance. Here are some
is currently ONC certified and
grams, including Meaningful Use,
features from electronic health re-
provides ECPs with reporting
Physician Quality Reporting Sys-
cord (EHR) companies that can
necessary to attest to Meaningful
tem (PQRS), Value-Based Payment
assist you with compliance.
Use. Advantage also supports in-
Modifiers (VBM), Merit-Based
64 January 2017
Drake_MACRA V2.indd 64
AOA MORE AOA MORE is the private registry project initiated by the AOA Board of Trustees in response to the growing emphasis on quality reporting and measurements through registries as part of healthcare. The secure database systematically (and anonymously) aggregates patient data from multiple EHR systems and facilitates secondary uses of the data, such as best practices and treatment outcomes. Free to AOA members, participants can review data analysis for their own practice and compare it to others nationwide. All of the EHRs participating in this article are participants for AOA MORE. VisionCareProducts.com VCPN
12/21/16 9:48 AM
$ $ $
Busi ness Solu tions
and tablets, including the Apple
reporting from the software.
move the administrative burden
met with the documentation done
iPad or Android devices using a
Mobile compatibility: iPad com-
associated with quality reporting
during the exam.
Remote
patible
programs, guide performance and
Support and training: Each mem-
Customization: 30+ pre-built exam
Direct reporting and coding:
front any audit response that might
ber of the RevolutionEHR cus-
templates that can be personal-
EHR customers are offered a best-
come the doctor’s way.
tomer support team is based in the
ized to create a unique program
in-class alternative to AOA MORE
Mobile compatibility: The myRev
U.S. or Canada and has experience
that works for each practice
with built-in PQRS and Meaning-
mobile app provides simple and se-
working in an eyecare practice,
Direct reporting and coding: Di-
ful Use special registries. These
cure access to the doctor’s schedule,
allowing them to understand and
rect reporting of Quality Measures
registries submit directly to CMS,
patient information and messag-
assist customers with everyday
to CMS has been available since
allow users to monitor their doc-
ing from smartphones or tablets.
occurrences in the practice. Also,
the 2015 reporting year, and it is
umentation in real-time, provide
myRev is fully HIPAA-compliant
RevolutionEHR assigns new cus-
updated to comply with MACRA
flexibility to make corrections as
and utilizes the same encrypted
tomers an onboarding specialist
for 2017 and beyond. Reporting via
they go to avoid penalties and ful-
protocols implemented for Revo-
that works with the practice to im-
registries is also available through
fill the Quality and Advancing Care
lutionEHR.
plement the software. Its RevAspire
the AOA MORE and AAO IRIS.
Information measures. In addition,
Customization: Exam templates
team is made up of doctors and
The built-in ICD-10 Selection Tool
options are given in the software to
can be set up to fit the needs of the
former CMS regional extension
assists with the selection of codes
ensure proper billing coding.
practice. There are many prebuilt
center staffers who stay abreast
Desktop
Application
and modifiers based on patient
exam forms/templates. A doctor
of the regulatory changes doctors
exam data entered.
REVOLUTION EHR
can use those provided, make slight
need to be aware of. For that rea-
Support and training: MaximEy-
Software integrated for MACRA:
changes or start from scratch.
son, RevolutionEHR customers
es automatically sends updates to
RevolutionEHR does not require
Direct reporting and coding:
have constant and immediate ac-
customers electronically. Custom-
its customers to engage with any
Since 2014, RevolutionEHR has
cess to this information via quality
ers can also request an update if
external software systems as they
enabled its customers to report
reporting discussion forums, webi-
they have declined an update in
have the software’s own quality
electronically. RevAspire leverag-
nars and e-mail support.
the past. Support personnel are
reporting service, RevAspire. The
es this ability to allow practices to
thoroughly trained prior to any
RevAspire team partners with
offload the administrative task of
Diane F. Drake, LDO, ABOM,
update. Customers receive training
RevolutionEHR practices to re-
data submission to CMS. Revolu-
NCLEM, FNAO, is a licensed
tionEHR has a coding engine that
optician, lecturer, writer
will let a doctor know the medical
and consultant to optical
level of CPT code that has been
professionals in Jackson, GA.
documents and release notes on the changes and new features. First
Insight also hosts complimentary
Compulink’s OneTab EHR Tool allows ECPs to view and document entire exams from one screen.
webinars and recorded webinars,
which are available to watch 24/7 on the “For Customers” website in addition to regional training and
onsite training at ECPs’ offices. Support is offered Monday-Friday
(8:00am – 8:00pm ET) and Saturday (9:00am – 3:00pm ET).
EYEFINITY/EXAMWRITER
Software integrated for MACRA: The company updated its software to collect data required for MIPS as well as built an integration with AOA MORE. This allows for direct
WHERE TO FIND IT: Compulink Business Systems, Inc. 800.456.4522 • CompulinkAdvantage.com • Sales@CompulinkAdvantage.com // Eyefinity 877.448.0707 • Eyefinity.com • CustomerCare@Eyefinity.com // First Insight 800.920.1940 • First-Insight.com • Sales@First-Insight.com // RevolutionEHR 877.738.3471 x1 • RevolutionEHR.com VCPN VisionCareProducts.com
Drake_MACRA V2.indd 65
January 2017 65
12/21/16 9:48 AM
Social Media Trends to Watch in 2017 Samantha Toth
shift seamlessly between mobile
moting your content to fit with
devices, you will lose prospec-
the vibe of each platform and
tive patients. Create a responsive
encourage involvement with con-
website to boost your ranking on
tests, quizzes and calls to action.
a Google search and increase your
Building Off 2016: In 2016, trends
chances of reaching your target
Quality Before Quantity: Not only
like live streaming, “buy” but-
audience. Even something as sim-
do you need content that speaks
tons, and content personaliza-
ple as a “thumb-optimized” call-
to the user, but you should begin
tion dominated the social media
to-action (CTA) button will make
focusing on keeping social media
world, pushing platforms such
a world of difference to the user.
accounts to a select few, too—
as Snapchat and Instagram up
especially the ones that are most
in popularity alongside lead-
Social Customer Service: The last
practical in light of your busi-
ing sites such as Facebook and
few years have seen an increase
ness and prospective audience. If
LinkedIn. While these will all be
in customer interaction on social
you’re an optometrist, for exam-
relevant in the new year, more
media, with low response rates.
ple, there isn’t much of a push for
updated trends have sprung up
When looking to your engage-
you to be on Snapchat when com-
as a result. Staying ahead of the
ment in 2017, focus on creating
pared with the promotional and
curve will take time and should be
an environment of great custom-
educational updates you could be
Looking Ahead
approached purposefully. So how
er service across all your social
bringing to Facebook.
Tackling all the 2017 trends your-
do you go about reinventing your
channels. Effectively communi-
social media for 2017?
cating by answering questions
Plan to Pay
Begin small and first take on the
and resolving issues with patients
Unfortunately, experts have 2017
projects that are the easiest to
Mobile… or Bust: In 2017, having
is the first step to keeping your fol-
pegged to be the year paid adver-
implement. As you get comfort-
a fully responsive website is no
lowers around.
tising begins to one-up the organic
able with one platform, branch
longer an option…it’s a necessity. If your site is not optimized to
When looking to your engagement in 2017, focus on creating an environment of great customer service across all your social channels. Push for Personalization: Though
reach. When done correctly, this
out to another and grow from
ads are becoming the norm on
“outbound” approach to adver-
there! The most important thing
social media, users still like to
tising can benefit your business.
to keep in mind is that your fol-
see real, organic content that has
Specialized and targeted paid ads
lowers matter. Keeping great cus-
been tailored to fit their prefer-
can be tailored to reach the exact
tomer service a priority will boost
ences. Because algorithms
prospects for whom you’re looking.
your credibility and naturally
directly influence who will—
Keep advertising short and sweet,
turn likes into comments, shares,
or won’t!—see your posts
with a creative twist to attract users.
and eventual new patients!
or updates, it is especially important to provide content that is informative and interesting. Focus on cross-pro66 January 2017
Social Media Full Page.indd 66
self can seem like a daunting task.
Samantha Toth is the resident Marketing Rockstar for Innereactive Media, a full-service marketing company specializing in the optical industry, in Grand Rapids, MI. VisionCareProducts.com VCPN
12/21/16 9:51 AM
Busi ness Solu tions
néih hóu (Hello) From Hong Kong By JOHN SAILER Organized by the Hong Kong Trade Development Council and co-organized by the Hong Kong Optical Manufacturers Association, the 24th edition of the Hong Kong Optical Fair 2016 in November attracted more than 15,000 buyers from 100 countries and regions, up 2.4% over the previous year. Trends throughout the show included lenses that filter blue light and frames designed using 3D printing. Designer frame collections representing more than 220 international brands were featured in this year’s Brand Name Gallery, where models displayed the designs during daily Eyewear Parades.
Eyewear Parade Blue light display
Local celebrity Maria Luisa Leitao Leitao with VCPN’s John Sailer
GFK’s Gianni Cossar
Blue light products were everywhere!
VCPN VisionCareProducts.com
Hong Kong.indd 67
January 2017 67
12/21/16 9:49 AM
Busi ness So l u t ions
KODAK Lens Dispensing Software Improves Accuracy
Vuzix updates
Signet Armorlite Inc. launched an
M300 Smart Glasses
improved version of its KODAK Lens
This next generation of Vuzix Smart
Shamir Arch App for
Intelligent Dispensing Software
Patient Portal Tools
Glasses, the M300 is equipped
Wrap Frames Prescriptions
(KODAK Lens ids), which is easier to
Integrate With MaximEyes
with enhanced functionality for
Eyecare professionals can now
use and incorporates advanced fea-
New Advanced Patient Portal
commercial applications based on
know instantly if a patient’s
tures such as a new “spirit level”
tools from First Insight Corp. help
a platform using the Intel Atom
prescription is compatible with the
function that simplifies measuring
maximize office efficiency with
processor. As an Android-based
wrap frame they selected. Users in-
and improves accuracy. An updated
online welcome and medical his-
wearable computer, the M300
put patient PD, material index and
Frame Reference Device (FRED) is
tory forms, scheduling and faxing.
features a monocular display and
frame measurements and the app
more durable and provides more
The tools integrate with both
onboard processor, large internal
calculates the range of prescrip-
consistent results with enhanced
MaximEyes EHR and practice man-
storage, recording features and
tions suitable for that particular
visual simulations and augmented
agement software and eliminate
wireless connectivity capabilities.
frame. Shamir Arch is available to
reality technology to improve the
time-consuming practices such
The M300 is compatible with
download at the Apple Store and
dispensing process. KODAK Lens
as printing and scanning of doc-
many Android apps and provides
Google Play. A desktop version
ids doesn’t require installation or
uments and scheduling appoint-
most of the same capabilities of a
is also available. 877.514.8330,
separate downloads. 800.759.0075,
ments by phone. 800.920.1940,
smartphone in a wearable device.
ShamirLens.com.
SignetArmorlite.com.
First-Insight.com.
800.436.7838, Vuzix.com.
68 January 2017
BizSolutions NEW.indd 68
VisionCareProducts.com VCPN
12/21/16 9:50 AM
Classifieds_Jan2017.indd 69
12/22/16 1:02 PM
USED and REBUILT OPTICAL EQUIPMENT
* SURFACING EQUIPMENT * * EDGING EQUIPMENT * * AR EQUIPMENT * LOOKING FOR USED PATTERN-LESS EDGERS 714-963-8991 • www.usedlabs.com
BUY OR SELL Barry Shepard • California
USED OPTICAL MACHINERY, LLC
FRAME•MY•FACE The New App
Try Them on for Size!
Customers Can Virtually Try Frames on Their Own Face Choose from a Variety of Brands You Offer in Store All Frames are Filterable and Searchable
Virtual TryOn app
Brand and style the App to match seamlessly with your site
INDEX TO ADVERTISERS ADVERTISER
PAGE
PHONE
WEBSITE
All About Vision
16
858.454.2145
allaboutvision.com
ClearVision Optical
31
800.645.3733
cvoptical.com
Coburn Technologies
18
800.COBURN1
coburntechnologies.com
Eyewear Designs
26
800.645.6596
eyeweardesigns.com
Inspecs
CV2 Spread, 12-13 800.852.7857
inspecs.co.uk
Lab-Tech Inc.
61
800.822.4343
lab-tech.net
The McGee Group
2-3
800.966.2020
mcgeegroup.com
Morel
6-7, 43 800.526.8838
morel-france.com
OAA
CV3
901.388.2423
oaa.org
Optometry Giving Sight
60
888.OGS.GIVE
givingsight.org
Reed Exhibitions
45
800.811.7151
vision.reedexpo.com
Safilo
21
800.631.1188
safilo.com
of America, Inc.
CV1, 8-9
800.235.5367
seikoeyewear.com
Silhouette
37
—
silhouette.com
SPY
25
760.804.8420
spyoptic.com
Think About Your Eyes
41
—
thinkaboutyoureyes.com
Transitions Optical Inc.
8-9, 23
800.533.2081
transitions.com
Tuscany Eyewear
10
800.293.9588
tuscanyeyewear.com
WestGroupe
4-5
800.361.6220
westgroupe.com
Wiley X Eyewear
15, 17, 19
800.776.7842
wileyx.com
Windsor Eyes
35
877.662.6006
windsoreyes.com
Zyloware Eyewear
CV4
800.765.2121
zyloware.com
Seiko Optical Products
FRESH, VITAL CONTENT IN A MINUTE (OR TWO) DELIVERED DIRECTLY TO YOUR INBOX EVERY MONTH
framemyface.mysocialreach.net framemyface.mysocialreach.net (ISSN-1549-6716) is published monthly, except December, by First Vision Media Group, Inc., 25 East Spring Valley Avenue, Suite 290, Maywood, NJ 07607. Phone (201) 587-9460, Fax (201) 587-9464. Periodical Postage paid at Hackensack, NJ and additional mailing offices. Postmaster: Send address changes to VCPN, P.O. Box 9033, Maple Shade, NJ 08052-9033. Subscriptions: VCPN, P.O. Box 9033, Maple Shade, NJ 08052-9033 or online at totallyoptical. com. Distributed to qualified optical dispensing locations, chain store headquarters, and optical laboratories. Other U.S. subscriptions are available for $85 for one year; $160 for two years. Contact publisher for overseas rates. Copyright © 2017 by First Vision Media Group, Inc., Frank Giammanco, President & CEO; Shawn Mery, Executive Vice President. No part of this publication may be reproduced without written permission of the publisher. The publisher’s acceptance and publication of any advertising or editorial materials does not constitute endorsement of any product, service, or company by First Vision Media Group, Inc. Throughout this publication, trademark names are used. Instead of placing a trademark or registration symbol at every occurrence, we are using the names editorially only with no intention of infringement of the trademark.
70 January 2017
Classifieds_Jan2017.indd 70
SIGN UP TODAY AT VISIONCAREVENTURE.COM VisionCareProducts.com VCPN
12/22/16 3:36 PM
OPTOMIZE Collection ÂŽ
Wall Mounted Modular Units
ALL NEW
FULLY MODULAR OPTICAL DISPLAY
The fully modular optical display is an architectural spatial element with a double use. A frame of anodized aluminum with acrylic pin panels is ideally suited as a room divider or as a shop window unit. With this you can multiply the number of eyeglass frames on display in your shop.
VCPN VisionCareProducts.com
Classifieds_Jan2017.indd 71
Gondola Double sided stand alone unit
January 2017 71
12/22/16 1:03 PM
LOOKING BACK This French Louis XV brass telescope from the 18th century features intricate scrollwork engraved on the handle. Two dust covers on the terminals slide to free the lens and eyepiece.
This early 19th-century, French-manufactured stick has a pivoting cap on top of the silver knob, where a small telescope was attached to a tie-rod.
This mid-19th century stick with an engraved brass handle has rectangular lenses that can be inserted inside the case-grip. This type of stick became popular in the 18th century and were used until the early 20th century.
SPEAK SOFTLY AND CARRY A BASTONI As walking sticks, or “bastoni” in Italian, became a fashion accessory in the 18th century, many of them also served another purpose. Small lorgnettes and telescopes—and in many cases, both—could be easily concealed inside the handle. By the 19th century, bastoni with glasses and telescopes were mass-produced, making them readily available objects of curiosity and fun. Courtesy of the Museo dell’Occhiale, www.museodellocchiale.it.
72 January 2017
Looking_Jan17.indd 72
VisionCareProducts.com VCPN
12/21/16 9:45 AM
Untitled-1 1
12/22/16 10:44 AM
17-011 ©2017 Zyloware Corporation. Distributed under license from John B. Stetson Company. ZYLO_Stetson_VCPN_Jan.indd Untitled-1 1 1
ZYLOWARE EYEWEAR 1.800.765.3700 WWW.ZYLOWARE.COM #WeAreZyloWAre
Style ST 336 in Black Fade
12/22/16 12/12/16 10:50 2:35 PM AM