VCPN January 2017

S P E C I A L

S P R I N G

S U M M E R

P R E V I E W

JANUA 17 RY 20

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Untapped Potential— Selling SV Lenses to Millennials When it comes to Gen Y, there

compare to what wearers—

including their personalization

that reinforce to your Millen-

is one thing you can be sure

specifically Millennials—need.

to your patient’s position of

nial patients that you don’t

of—their inherent need to be

The Digital Age has produced

wear and depth of focus. Their

have to sacrifice fashion for

connected. Whether this con-

a new generation of tech-savvy

advanced lens positioning

functionality. In addition to of-

nection happens on a mobile

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Transitions Lenses

frames with the perfect lens

screen-emitting blue light and

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the subsequent symptoms of

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exposed to UV light, trillions of

Digital Eye Strain. According

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photochromic molecules in the

Tapping into the Market

to the Vision Council and a

protect and optimize vision

lens begin to change struc-

The Vision Council reports

Pew Research Center study, an

when performing everyday

ture. This reaction is what

that nearly 250 million people

alarming 93 percent of teens

tasks.

causes the lenses to darken.

need vision correction, over 60

These molecules constantly

percent of them wear glasses,

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and smoothly recalibrate so

and an average of 42 million

counterparts report symptoms

Seiko Superior SV combined

the optimal amount of light

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with Transitions® lenses each

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offer unique advancements

you’re in bright sunlight, under

ever a time to target Millennials

vancements in lens technology

in technology to give Millen-

cloud cover or indoors.

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on keeping everything from

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how exactly does this work?

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fashion, and function is the

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YOUR TOTAL OPTICAL PRODUCT RESOURCE

TABLE OF CONTENTS On the Cover

27

UPFRONT VIEWS 16 PRODUCT BUZZ 20

36

NOTEWORTHY Sign of the Times 22 0NE-TO-ONE Massimo De Rigo and Mike Hundert of De Rigo REM 24

EYEWEAR & FASHION BEAUTIFULLY MODERN

Spring Into 2017

CH Carolina Herrera, a lifestyle collec-

by Michele Silver 27

tion with ready-to-wear and acces-

Wild About Natural Materials

sories for men, women and children

by Rona Gindin 32

launched in 2001, and today, De Rigo REM produces this affordably luxurious eyewear. Spring 2017 offers three new ophthalmics and four suns inspired by the House of Herrera’s iconic design

Cheers to the British

by Kaitlyn Robertson 34 Let it Snow

by Joy L. Gibb, ABOC 38

aesthetic. Trends comprise logomania,

Rocking Steady

chic accents, color blocking and graph-

by Jackie O’Keefe, LDO 40

ic patterns. Carolina Herrera, whose

Frame Front

eponymous label commemorated its

Seeing Double 42

35th anniversary last year, was honored last month in New York City with the

AWARDS SEASON FACEBOOK.COM/ VISIONCAREPRODUCTNEWS.COM Transitions Optical stole the show in announcing the finalists of its 2016 Transitions Innovations Awards. Finalists will be recognized and winners will be honored at Transitions Academy 2017, Jan. 29 to Feb. 1 in Orlando, FL.

NEW 44

Women’s Leadership Award from the Lincoln Center Corporate Fund. Model wears VHE679

SAFETY IN NUMBERS

“As one of the most sought-out designers in the world, Carolina Herrera is a symbol of modern elegance and international style.

Continually pushing fashion boundaries, Herrera infuses high quality and attention-to-detail to create a stunning collection that our customers are going to love.”

Mike Hundert, CEO and CCO, De Rigo REM

VCPN VisionCareProducts.com

TOC_Jan17.indd 11

33

FACEBOOK.COM/ VISIONCAREPRODUCTNEWS.COM HOYA Vision Care’s announcement last month that it will acquire 3M’s safety prescription eyewear business early this year generated lots of buzz.

Being Social

January 2017 11

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The Varsity Collection

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Eyewear Essentials

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YOUR TOTAL OPTICAL PRODUCT RESOURCE

TABLE OF CONTENTS JAN. 2017 Volume 17, Issue 1 EDITORIAL STAFF

49

VISION CARE TECHNOLOGY Edging Into the New Year

by Richard McCoy, LDO, ABOC, NCLEC 48

Vice President, Editorial John Sailer • js@visioncareproducts.com Managing Editor Michele Silver• ms@visioncareproducts.com Senior Editor Joanne Van Zuidam • jvz@visioncareproducts.com Assistant Editor Cara Aidone Huzinec Vice President, Design Jane Kaplan • jk@visioncareproducts.com Assistant Art Director/ Digital Content Coordinator Bruce Kenselaar • bk@visioncareproducts.com

Protect Your Patients

by John Sailer 50 Mapping a Blue Light Game Plan (ABO CE)

by Michael Della Pesca, ABOM 53 THINK ABOUT YOUR EYES Guest Editorial

by Mario Contaldi, OD 60 NEW 61

BUSINESS SOLUTIONS The 2017 Optician’s Checklist

by Frank Gimbel, ABOC-AC 62

Production and Web Manager Anthony Floreno • af@visioncareproducts.com Contributing Writers Frank Gimbel, Kevin Harrison, Jill Luebbert, Jackie O’Keefe, Bob Main, Richard McCoy, Kaitlyn Robertson, Samantha Toth

More Than Just MACRA

by Diane Drake, LDO, ABOM, NCLEM, FNAO 64

50

Social Media Trends to Watch in 2017

by Samantha Toth 66 Report from Hong Kong

by John Sailer 67

Editor Emeritus Ed De Gennaro, MEd, ABOM • ed@visioncareproducts.com

ADVERTISERS’ INDEX Advertisers’ Contact Information 70

BUSINESS STAFF President & Publisher Frank Giammanco • fg@visioncareproducts.com

VISION EXCHANGE Classified Advertising for the Optical Industry 69

Executive VP & Associate Publisher

LOOKING BACK

Shawn Mery • sm@visioncareproducts.com

Speak Softly and Carry a Bastoni 72

67

Director of Sales Janet Cunningham • jc@visioncareproducts.com Vice President, Marketing Debby Corriveau • dc@visioncareproducts.com Vice President, Operations Sharon O’Hanlon • so@visioncareproducts.com Subscriptions sub@visioncareproducts.com

14 January 2017

TOC_Jan17.indd 14

ESSILOR APPOINTED LAURENT VACHEROT AS PRESIDENT AND COO. LAURENT HAS BEEN CO-CHIEF OPERATING OFFICER SINCE 2010.

VisionCareProducts.com VCPN

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PRESCRIPTION FOR PERFORMANCE

© 2017 Wiley X, Inc. All rights reserved.

Dealer Ordering

Wiley X’s expert lab offers state-of-the-art Rx solutions as well as proprietary lenses designed specifically for Wiley X frames. Our proprietary DIGIFORCE™ digital Rx lenses have been specifically designed for our high wrap frames with point by point digital lens mapping to ensure a wider field of vision and more significant reading zone. Our new Road and Trail navigation performance progressive lens features a fully compensated design specially formulated for driving and riding.

Now more people than ever can experience the ANSI safety rated protection and sleek style of Rx-ready sunglasses to see clearly at critical times. Wiley X: For Work. For Play. For Life.

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12/22/16 2:47 PM

Take Patient Education to New Heights

In addition to expanding in the Original Equipment Manufacturing (OEM) and/or Original Design Manufacturing (ODM), some Hong Kong companies are JOHN SAILER

Report From Hong Kong The Hong Kong Optical Fair had

Educate your patients and build your practice with free services from AllAboutVision.com.

shifting their business focus to Original Brand Manufacturing (OBM), promoting their own brands to overseas markets.

everything, trendy frame designs,

Big news from the U.S. came

advanced lens technologies, 3D

through during a presentation on

printing, products that protect

“Global Optics Industry Reacts to

against blue light, modern man-

the Economic Development” by

ufacturing equipment and much

Gianni Cossar, global director of

more (see page 67). VCPN had the

optics and eyewear for analyst firm

opportunity to attend the event

GfK Retail & Technology. Trump

held November 9-11 to get a first-

was elected the next president of the

hand look at the products coming

United States! When asked during

out of Hong Kong, China, as well

his presentation what the impact

as the rest of the world from the

would be, Cossar said,“Clearly, a lot

international exhibitors through-

has been said about China during

out the show.

the U.S. election campaign. News of

Meetings with frame designers

this for sure could have an impact in

from the region and other countries

the short term in terms of consumer

along with visits to booths of local

confidence in China. That said, as

materials manufacturers revealed

we just saw during the recent eco-

trends that included laminated ace-

nomic crisis, when there is an eco-

Visit www.allaboutvision.com/ecp/ to learn about…

tates, frame add-ons, flat lenses and

nomic slowdown, the optical indus-

• Free, comprehensive, trustworthy patient education

combined materials—acetate with

try proves to be extremely resilient.”

• Free listings in the Eye Care Practice Network • Free Eye Health Videos for practice websites • Free Eye Health News Feeds for practice Facebook pages • And more!

AllAboutVision.com is a leading provider of online eye health and vision correction information. We have hundreds of pages of easy-to-understand, trustworthy content that is developed with the input of eye care professionals on our Editorial Advisory Board.

metal, acetate with wood, metal with wood, and more.

The

Hong

Kong

Optical

Fair’s 24th edition hosted a

The Hong Kong Optical Manu-

record-breaking 780 exhibitors

facturers Association shared some

from 29 countries, and the Brand

statistics related to the region’s pro-

Name Gallery showcased more

duction of optical products: In the

than 200 international brands.

first nine months of 2016, Hong

Organized by the Hong Kong

Kong’s total exports of spectacles,

Trade

lens and frames amounted to over

and co-organized by the Hong

$1.9 billion, a 37% increase over the

Kong Optical Manufacturers

previous year, with its major mar-

Association, the 2017 Hong

kets being the U.S. followed by Italy

Kong Optical Fair will be held

and the Chinese mainland.

November 8-10.

Development

Council

AllAboutVision.com is a Supporter National Sponsor of Optometry Giving Sight. © 2016 Access Media Group LLC. All About Vision and AllAboutVision.com are registered trademarks of Access Media.

email me at JS@VisionCareProducts.com 16 January 2017

John_Views.indd 16

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fun and inspiring. Most importantly, it needed to be different from anything the optical marketplace had seen before.

Taking the helm at VCPN, Ed FRANK GIAMMANCO

Thanks Ed!

DOWNLOAD THE FREE LAYAR APP

SCAN THIS PAGE

DISCOVER INTERACTIVE CONTENT

BLUE LIGHT

MEASUREMENT

HARTMAN SENSOR MEANS FAST PROGRESSIVE LENS READING

WIFI CONNECTION

TO THE HDR-9000 DIGITAL REFRACTOR

accomplished these things and much more. He sought to elevate the optician’s role in the vision

In the summer of 2000, we came

care equation, and he did so

up with the idea for a new optical

through his writing and those of

publication that would concen-

his author colleagues.

trate on bringing product infor-

Significantly, he recognized that

mation and product intelligence

eyecare products are often intro-

to the ECP community on a peer-

duced to the marketplace without

to-peer basis.

seemingly having a clear reason to

Of course, it’s one thing to con-

be in the ECPs’ view. Why, for exam-

ceptualize a publication; another

ple, was frame collection X or oph-

thing to make it a reality. In order

thalmic lens Y any different, or bet-

to do so, we knew we needed an

ter, than their predecessors? Ed was

optical professional to lead the

instrumental in making certain that

project, someone with profi-

we didn’t cover products in a vac-

cient word skill, industry-wide

uum, that each new or redesigned

notoriety and a wealth of prom-

product was treated editorially in

inent

contacts.

the context of the optical office and

Immediately, Ed De Gennaro’s

how each could impact the way

name came to mind.

ECPs did business.

professional

Ed joined our team as pro-

Now, after nearly 17 years as the

fessional editor and Vision Care

editorial conscience of VCPN and

Product News (VCPN) was born.

its parent company, First Vision

Unlike those of us who had long

Media Group, Ed is stepping down

careers in the publishing busi-

from his position as profession-

ness, Ed approached what we did

al editor and becomes our editor

at VCPN as an educator would,

emeritus. Though his role with us

with a mission to instruct as well

has changed he will still be partici-

as inform. Hence, it was logical for

pating in the company’s communi-

him to assemble a coterie of writers

cations efforts—you’ll see his byline

comprised of academics, popular

as a regular contributor in VCPN

lecturers and active dispensers.

issues to come.

We knew that the publication we

So to Ed, we offer our congratu-

wanted to create had to be unique:

lations and thanks for all you have

sophisticated yet simple in format;

done for our company and the

easy to read but technically incisive;

optical industry which we all serve.

email me at FG@VisionCareProducts.com 18 January 2017

Frank_Views.indd 18

VisionCareProducts.com VCPN

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PLAY HARD.

STUDY HARD.

ASTM F803 SPORTS PROTECTIVE EYEWEAR LINE With Youth Force™, Wiley X brings its legendary protective eyewear technology to a line of Rx-ready eyewear for kids. With our proprietary DIGIFORCE™ point-by-point digital lens mapping technology, kids can better keep their eye on the ball - or the books, while remaining well protected.

ASTM F803 SPORTS PROTECTIVE EYEWEAR LINE

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12/22/16 2:49 PM 10/6/16 10:45 AM

PRODUCTBUZZ LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW

SEALED WITH SUPPORT Starting this past holiday season, all 117 Solstice Sunglasses retail locations displayed the Special Olympics seal in their windows to support the Special Olympics Opening Eyes Program, which provides vision care and sports protective eyewear to those with intellectual disabilities. Since 2003, Safilo Group (parent company of Solstice) has been the global frames supplier to this vision care program. Safilo USA, 800.631.1188, Safilo.com.

GET SMART Look for new education programs at International Vision Expo East 2017 in New York City (Education: March 30-April 2; Exhibit: March 31 to April 3). Highlights will include an expanded Scleral Lens Track, Intrepid Talks by members of The Intrepid Eye Society, new Blue Light sessions, the Practice Owner & Management Essentials Program, the Manager’s ‘To-Do List’ mini-track and the all-new Vision Series, where attendees can learn over lunch from industry leaders as they discuss the latest clinical innovations.

The Vision Council, VisionExpoEast.com.

20 January 2017

Product Buzz_Jan17.indd 20

THIS RX IS AUTOMATIC Wiley X teamed up with Automeyes Optical Solutions to enable patients to receive frame measurements using Automeyes’ digital eyewear fitting tool. Starting last month, patients in select Harley Davidson retail locations were able to try out the new system to order single vision, bifocal or progressive eyewear.

Look for a nationwide rollout of the service. Wiley X, 800.776.7842, WileyX.com; Automeyes Optical Solutions, sales@Automeyes. com; Automeyes.com.

ART IN UNUSUAL PLACES British eyewear brand Kirk & Kirk commissioned artist Thomas Hedger to produce limited edition lens cloths, the first release in its “Artist Partnership Series.” Made of luxury microfiber, the 30 cm x 30 cm cloths feature bright, dynamic works from this Londonbased artist who has designed pieces for Urban Outfitters, The New York Times and The Telegraph. Kirk & Kirk, +44 1273 963129, KirkandKirk.com.

WILLKOMMEN TO AMERICA German eyewear manufacturer Rodenstock GmbH entered the U.S. market this month with its own sales subsidiary. Based in Sheridan, WY, Rodenstock USA LLC will be headed by Chris Juergens, former president and CEO of Silhouette Optical Ltd. Rodenstock said it will address the U.S. market “gradually and pursue a selective distribution strategy” to serve independent ECPs. Rodenstock, 307.763.4945, Rodenstock.com.

AFTER EIGHT YEARS, FABRIZIO GAMBERINI HAS LEFT HIS POST AS CEO OF MARCOLIN, AND GIOVANNI ZOPPAS HAS STEPPED INTO THE TOP SPOT IN THE INTERIM. CHRIS MILLETT HAS BEEN NAMED DIRECTOR OF SALES DEVELOPMENT AT MODERN OPTICAL INTERNATIONAL. SAFILO GROUP RENEWED ITS LICENSING AGREEMENT WITH CHRISTIAN DIOR COUTURE THROUGH 2020 WHILE THE ONE FOR CÉLINE EYEWEAR WILL END DEC. 31, 2017.

VisionCareProducts.com VCPN

12/22/16 4:47 PM

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T O N

Y H T R O W E

SIGN OF THE TIMES MAKE A MARK WITH CUSTOM LENSES BY ESSILOR’S M’EYE SIGN. Engraving isn’t just for jewelry anymore. With M’Eye Sign from Essilor Instruments, patients can engrave their lenses to express an interest or hobby or simply with a name or initials, which is especially handy for those prone to misplacing eyewear.

M’Eye Sign technology is fully integrated into Essilor’s Mr. Blue 2.0 edger, so no additional tools or particular expertise are required. With more than 330 images and characters from which patients can choose, M’Eye Sign can

also be added to M’Eye Touch, which creates personalized lens shapes on rimless glasses, for a fully custom pair of eyeglasses.

Engravings are prepared using the Essibox computer where the image or character is added to the lens. Once location, size and depth of M’Eye Sign is chosen and the edging cycle is completed in Mr. Blue 2.0, Essibox will then prompt to add the engraving tool. Hit “start” and Mr. Blue 2.0 will etch the image on the front of the lens.

According to Essilor, M’Eye Sign was created in response to an increasing demand for personalized objects and accessories.

“This new capability allows ECPs to make their mark and really differentiate their service to customers,” said Damien Rousseau, vice president, Americas, Essilor Instruments.

“Whether it’s initials, a sports emblem or something more personal, Mr. Blue 2.0 and M’Eye Sign offers a simple, fast and automatic way to further customize glasses.”

E S S I LO R I N S T R U M E N T S U S A , 8 5 5 . E Z . F I N I S H , W W W. E S S I LO R I N S T R U M E N T S U S A . C O M .

22 January 2017

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ONE-TO-ONE “NOW THAT WE HAVE THE ENTIRE WORLD COVERED, WE’RE IN A POSITION TO REPRESENT THE BIGGEST BRANDS.”

-Mike Hundert

know REM. The merger

our collections, to be different,

add things to the global collection

is part of De Rigo Vision’s

and I think we do it.

that are most appropriate for the U.S. customer. That product devel-

strategic plan for internaMike Hundert (l) Massimo De Rigo (r).

Following the merger of De Rigo with

opment process takes time.

tional expansion where

HUNDERT: The product teams

the U.S. represents the

report directly to each of us, under-

The foundation to which Massi-

standing that product is at the heart

mo refers is going to be built to

biggest market in the world.

of every other function in the orga-

attract bigger and better global

merged companies’ two principals,

SAILER: What has been the out-

nization. You can have great cus-

brands to our enterprise. Now that

Massimo De Rigo and Mike Hundert.

come of the merger?

tomer service and inventory man-

we have the entire world covered,

agement, but if you don’t have great

we’re in a position to represent the

product, the rest is for nothing.

biggest brands in the world.

REM in 2016, VCPN met with the newly

Hundert is CEO and chief creative officer at De Rigo REM. After graduating

De RIGO: The first step went

from the University of Colorado, he

extremely well because we decided

directed the men’s professional ski rac-

to close in Miami and moved to

De RIGO: At De Rigo Vision, we

SAILER: How will the merged

L.A. within the first 45 days.

are focused on product and con-

company differ from the two

ing tour before joining the family business at REM. Hundert also serves as a board member and vice chairman of The Vision Council as well as a chairman of the Vision Expo Show committee.

Massimo De Rigo is responsible for the design and operations, and he reports to the president and CEO Ennio De Rigo.

After his law degree, he worked in the company’s foreign subsidiaries. In 1996 he joined the company’s headquarters in Longarone.

tinuously making investments in

companies that compose it, and

MIKE HUNDERT: We’re ahead of

the design and product division to

what is going to stay the same?

our marks because we prepared

be even more competitive in inter-

well. We are in alignment philo-

national markets. Our headquar-

HUNDERT: What stays the same is

sophically, values driven; our

ters in Italy is able to design and

the mentality, the people. Every sin-

respect for people and devotion to

develop winning product lines

gle person at REM kept their job in

customer service are well aligned,

that are diversified in terms of

this merger. There is not a group of

and that has made the implemen-

taste and style but with a common

people being dispatched from Italy

tation go smoothly.

denominator made of creativity,

to impose the Italian way on the

Today, there is no bigger family

quality and elegance. Heritage

Americans. They respect the repu-

business in eyewear. We are the

and Italian style, which is appreci-

tation and performance of REM

fourth largest eyewear company in

ated all over the world, represents

and want to make sure that it’s

the world, and it’s family. We have

a unique asset for us.

retained and built upon.

What will change is the breadth

JOHN SAILER: What is the strate-

different values than other compa-

gy behind the merger?

nies or those owned by private

HUNDERT: Our brand portfolio

of product and the resources that

equity. We treat people differently.

tripled overnight. As we introduce

will be added to our company to

brands Chopard and Lanvin and

allow us to do everything bigger

years our presence in the U.S. was

De RIGO: Another similarity is

Dunhill on the higher end to

and better than we did before.

small, but my family’s strategy is

our culture of product. We are

Police, Escada, Nina Ricci and oth-

This is so special because of the

MASSIMO De RIGO: For many

we don’t do things unless we are

focused on product, design, col-

ers in the middle and premium

people. We’re talking two great

convinced. We finally found the

ors, frames. We want to surprise

tiers we’ll bring American influ-

family businesses that have great

right company when we got to

our customers when we present

ence to the collections. Then we’ll

histories in this industry.

24 January 2017

One-To-One.indd 24

VisionCareProducts.com VCPN

12/21/16 12:06 PM

LEARN MORE ABOUT SPY HAPPY LENS TECHNOLOGY AT SPYOPTIC.COM/HAPPY

THE HAPPY SIDE OF BLUE LIGHT The SPY line of RX-able sunglasses feature Happy Lens™ technology, the first and only lens to allow in beneficial long-wave blue light while still blocking all harmful short-wave blue light and UV rays.

Exposure to long-wave blue light while outdoors brings about a number of positive physiological changes, including elevated mood and increased alertness.

SEE BETTER. FEEL BETTER. WITH HAPPY LENS SUNGLASSES.

+

BLOCKS SHORT-WAVE BLUE LIGHT, TRANSMITS LONG-WAVE BLUE LIGHT

+ + +

ONLY THERAPEUTIC SUNGLASS LENS AVAILABLE IN PRESCRIPTION INDEPENDENT EYEWEAR COMPANY

HUNT | MATTE BLACK NAVY Happy Bronze Polar w/ Dark Blue Spectra

Untitled-4 1

12/22/16 12:29 PM

IN TO THE UNEXPECTED DETAILS & LET

SMART, EFFORTLESS

BE TRANSPORTED TO

VERY CHILL PLACES WITH A

PERSPECTIVE ON THE CLASSICS & NO

OF PRETENTION

Follow Eyewear Designs Ltd. and Perry Ellis on Facebook and Twitter to learn more!

www.eyeweardesigns.com 800.645.6596 PE 374

PE_374_JAN_17_v1.indd Untitled-1 1 1

12/19/2016 12/22/164:04:53 10:43 PM AM

Eyewe ar & Fa s h i o n

SPRING INTO 2017

A preview of sizzling sunwear and ophthlamics from a host of major vendors that will heat up your frame boards and excite your patients. By Michele Silver

A N G U L AR / A LTE RED S H A P E S “Angular shapes are adaptions of traditionally wearable styles— but they are slightly modified to be more contemporary or nuanced.”

–Wynn Pratt, marketing spokesperson, Ogi Jonathan Adler Mykonos from De Rigo REM Taking inspiration from the opulent mod lifestyle of Greece’s most cosmopolitan island, Mykonos features a striking ‘60s-inspired angled pentagon profile and a beveled temple.800.423.3023, derigo.us Ogi Eyewear, Ogi 9220 888.560.1060, ogieyewear.com csr@ogiframes.com

Roberto Cavalli RC 1032 from Marcolin USA Two shapes flow together to create a unique model that transcends this round frame into a cat eye inspired shape.

800.345.8482, marcolin.com

VCPN VisionCareProducts.com

2017 SpringSummer Trends.indd 27

DiorSoReal/A from Safilo This panto-shaped frame presents a “ripped effect” tri-colored double mirrored lens graphic, and lenses are manufactured in the Safilo Lenti factory.

800.631.1188, safilo.com, info@safilo.com

January 2017 27

12/22/16 4:37 PM

Eyewe ar & Fa sh ion

ME TA L / A C ETAT E C O M B O “A directional trend in eyewear for 2017 and going into 2018 is the use of acetate and metal in new ways. For our Steve Madden collection, we took this concept a step further by combining HDCA material with stainless steel to deliver this fresh new look while keeping our frames comfortable, thin and lightweight.”

–Maria Velasquez, brand manager, ClearVision Optical

ClearVision Optical Co., Steve Madden, Staycee 800.645.3733, cvoptical.com, cservice@cvoptical.com

Ogi Eyewear Heritage 4319 For petite faces, a sturdy stainless steel front and colorcoordinating temples have been cut and polished by hand from a unique sheet of Italian acetate.

888.560.1060, ogieyewear.com, csr@ogiframes.com

FYSH UK F-3565 from WestGroupe The sharp angles and metal mesh laminated within the crystal laminate gives this frame an industrial, more architecturally driven appeal. 855.455.0042, westgroupe.com, info@westgroupe.com

Prada Minimal Baroque PR 07TS from Luxottica Enriched by hand-applied flourishes of metal, these oversized frames with a double bridge and gleaming hinge evoke the exquisite symmetry of butterfly’s wings, while the boldly curving temples captivate with spirals and stars for a distinctly feminine allure.

800.422.2020, luxottica.net

28 January 2017 2017 SpringSummer Trends.indd 28

VisionCareProducts.com VCPN

12/22/16 4:50 PM

MU TE D C O LO R S The sandblasted treatment to the acetate takes away the gloss and subdues the material to a rich matte finish. We are seeing matte acetate finishes this season as the hot trend. The nice neutral sandy gray color gives warmth.”

–David Duralde, CCO, Kenmark Optical

Kenmark Optical, Zac Posen, Ascot 800.627.2898, kenmarkoptical.com

Aspire Sincere from ClearVision Optical Co. Sincere in nude Offering an alternative to the autumnal colors of last season, this delicate, subdued eyewear color creates a sophisticated statement.

800.645.3733, cvoptical.com, cservice@cvoptical.com

Norah DVF6265S

by Marchon Eyewear This flawless butterfly-shaped frame blends luxe zyl and gold metal trim to create a glamorous and sophisticated statement. A timeless color palette makes this frame.

800.645.1300, marchon.com, cs@marchon.com

Koali Lilium from Morel Featuring tones of different temperatures, this visual effect creates depth within the design’s handmade acetate.

800.526.8838, morel-france.com

VCPN VisionCareProducts.com

2017 SpringSummer Trends.indd 29

January 2017 29

12/22/16 4:37 PM

Eyewe ar & Fa sh ion

CLIP-ONS “The clip-on trend is roaring back. Patients have rediscovered the speed and ease of clip-ons and the value they provide as both a designer frame and a designer sunglass in one package.”

–John DeLuna, head of marketing for Revolution Eyewear

Revolution Eyewear REV 790 800.292.4342, RevolutionEyewear.com

Clariti Eyewear, AB7703 Anti-Bluelight Protective AirMag This new style boasts two clip-ons; one magnetic version protects against blue light exposure and the other is a daytime polarized sun-clip.800.372.6372, claritieyewear.com

Tommy Hilfiger TH1471/C from Safilo USA Panto vintage shape for female and male styles differ for the key bridge on the men’s model. On temples, the iconic sporty ribbon in rubber creates a connection with the Tommy S/S 17 collection.

800.631.1188, safilo.com, info@safilo.com

30 January 2017 2017 SpringSummer Trends.indd 30

Aspex Eyewear CT 244 The Easy TwistNClip features 360° TurboFlex Hinges, nickel-free memory metal nosebridge, 100% shape recovery and a magnetic, polarized clip-on. 800.277.3979, aspexeyewear.com

Kenneth Cole KC0256 by Marcolin USA The retro-inspired design features a modified square front in shades of shiny tortoise, horn variations or matte black, enhanced by contrasting temple colorations. The style’s distinctive detailing includes an optional clip.

800.345.8482, marcolin.com

VisionCareProducts.com VCPN

12/22/16 4:37 PM

TECHNOLOGY HAS A DARK SIDE Visual Strain Macular Damage Sleeplessness

BluTech Eyewear, now available from ClearVision Optical, offers the most complete solution to blue light’s triple threat.

BluTech Eyewear combines stylish, comfortable frames with the superior blue light protection of BluTech Lenses.

In plano and prescription for kids and adults, BluTech Eyewear will be the most advanced near-clear blue light protection.

To be the first to offer this innovative complete blue light solution, contact us at cvoptical.com/blutechframes.

Distributed by ClearVision Optical Company | 800.645.3733 | cvoptical.com

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12/22/16 10:42 AM

Eyewe ar & Fa sh ion

Frames crafted from sustainable sources make for smartly eco-conscious and clever style statements. By Rona Gindin

Poof Eyewear: Butte from the Environmental Conscious Optics Collection

For reasons of ecology, beauty

for several companies and ranges

or panache, increasing numbers

from affordable to luxury. Woo-

of frame manufacturers are on

Done has built its reputation on

the hunt for natural sources such

wood frames with screwless spring

as wood, bark, stone and buffa-

hinges, and for 2017 the Italian

lo horn. Some have established

manufacturer has added rosewood

tects the wood. The Canby also

al bridge. “All our frames have

themselves in this subcategory and

and elm frames. Part of its new

comes with a veneered slate fin-

spring hinges that automatically

continue to make advancements,

Nature collection, a rustic-looking

ish. “These frames have adjust-

adapt to the width of your head,”

pushing the design envelope ever

bark variety features one-of-a-kind

able acetate temple tips for com-

said Dan Stickney, president.

further for that unique patient.

frames, according to Judith Muel-

fort,” said company spokesperson

ler, general sales manager.

Budri Eyewear; Modello Donatello

Ryan Kirkpatrick. Shwood took

TOOT YOUR OWN

Shwood upgraded its Francis

its enthusiasm for unique, natu-

Renowned for its genuine buf-

The most common natural materi-

Rx and Canby sunglass with a

ral-material frames even further

falo horn, Morgenthal Frederics

al, wood, has been the cornerstone

five-step process that better pro-

in 2016 by introducing new-

has launched two sets of limited

comers finished with pine cones,

sunglasses with only 15 frames

moss or seashells.

apiece. The Gert and Carmen

IF A TREE FALLS

Daniel James, Bamboo Premier

14 OCTOBER 2016 32 January 2017

Natural Materials.indd 32

The latest offering from Dan-

models come in navy and white

iel James Eyewear, the Bamboo

or charcoal with crimson. A one-

Premier, is available with spring

time 30th anniversary frame, the

green or ice blue polarized plano

Lifesaver, uses 12 layers of horn

or Rx lenses. The blonde material

with 24-karat gold leaf lamina-

is hand sanded five times, encased

tion—one version has white horn

in a water-repellant coating and

with yellow gold leaf intermixed

joined at the temple with a met-

and the other uses black horn VisionCareProducts.com visioncareproducts.com VCPN

12/22/16 2:17 PM

Zeal Optics, Isabelle

Morgenthal Frederics, Carmen (rectangular) and Gert (rounded)

Monceres, Gemini

Aoker, Keyhole

frames called ECO (Environmen-

oil. The lightweight material re-

tal Conscious Optics); they’re hy-

mains strong in extreme weath-

poallergenic and adjustable via

er. “Unlike petroleum plastics,

heat yet biodegradable.

bio-resin doesn’t take 500 years to

as of fall 2016 the Italian spe-

At WooDone, a new wood-stone

Austria-based ROLF Spectacles

cialist began producing eyewear,

combo has a lower price point as

Corp. enters the horn market with

some usable for Rx lenses. The

compared to the company’s all-

Zeal Optics’ sunwear and lens-

Monoceros, made from one solid

frames come in five shapes with

wood collections. The Stone frame

es are made from its own Z-Res-

piece of buffalo horn and a screw-

precious stones such as ama-

has a thin layer of gray slate over

in, derived from castor beans.

less wooden hinge plus a patented

zonite, according to Alessandra

eight pressed layers of ash wood.

The newest frames are the matte

glazing, according to Christian

Malagoli, creative director. Each

“This way young people can have

black Capitol with copper lenses

Wolf, marketing manager.

with white gold leaf.

break down,” said Terri Ossi Hannah, senior marketing manager.

frame is from a single slab with a

all-natural stone frames without it

and the smoky gray Isabelle, a

At Aoker Eyewear, buffalo horn

special fiber assembly, resin coat-

being so expensive,” said Mueller.

rounded cat eye.

in a variety of colors is often com-

ing, torx screws and antibacterial

bined with metal in the newest

and oleophobic coatings.

If you haven’t already ventured SHRINK THE CARBON FOOTPRINT

into this category, try stocking au

collection, said Davis Liu, manag-

Eco-friendly Proof Eyewear has

Lightweight and durable, acetate

natural frames to simultaneously

er. The company touts lightness,

added a wood-and-slate frame,

frames bridge the lifestyle/active

lessen the carbon footprint while

strength and healing properties

the hip, lightweight Sticks &

gap, but that manufacturing pro-

helping your patients make state-

in its handcrafted frames. These

Stones, which layers maple and

cess results in a lot of waste. En-

ments, eco or otherwise.

frames “stimulate the acupoints

oak woods, cross-grain, with slate.

ter bio-based nylon. All of Costa’s

around humans’ ears,” Liu said.

“No two pairs are alike because

sunwear as well as its new Ocean

Rona Gindin writes about

of the materials,” noted Tanner

Ridge ophthalmic subcollection

eyecare, business, hospitality

SET IN STONE

Dame, CEO. Proof also recently

are made with bio-based nylon

and lifestyle issues from

Budri makes marble floors, and

introduced cotton-based acetate

resin, created in part from castor

Orlando, FL.

WHERE TO FIND IT: Aoker Eyewear AokerEyewear.com • Sales@AokerEyewear.com // Budri Budri.com/en/Design/Collections/Eyewear • Info@Budri.com // Costa 800.447.3700 • CostaDelMar.com • Sales@CostaDelMar.com // Daniel James Eyewear 508-292-2283 • DanielJamesEyewear.com • Info@DanielJamesEyewear.com // Monoceros U.S. 646.685.8409 • Monoceros.cc • NYC@Monoceros.cc // Morgenthal Frederics 212.404.5708 • morgenthalfrederics.com // Proof Eyewear 208.918.2049 • IWantProof.com • CustomerService@IWantProof.com // Shwood 503.893.4277 • ShwoodShop.com/US // WooDone +39 0472 613 612 • WooDone.it/en // Zeal Optics 888.454.9325 • ZealOptics.com VCPN VisionCareProducts.com visioncareproducts.com

Natural Materials.indd 33

January 2017 OCTOBER 201633 14

12/22/16 2:17 PM

Eyewe ar & Fa sh i o n

Cheers To The British

Check out the trendy new looks from U.K.-based companies to which everyone can raise a pint. by Kaitlyn Robertson

Clair Goldsmith, Yatton 7

Savile Row, Drury

Hackett

From high-end luxury to everyday

with 18-karat gold temples and

cording to Marie Wilkinson, design

of the ordinary. They are not label

affordability, manufacturers from

endpieces.

director. Each Cutler and Gross

driven and have a streak of irrev-

across the pond offer a plethora

The alternative fashion world of

frame passes through 35 pairs of

erence coursing through their

of frames for your patients. These

London’s Camden Market saw the

skilled hands and 42 unique steps

veins…a little punk attitude,” de-

eight brands might be just what

birth of Radley in 1998 with its sig-

in the factory in Italy. The newest

scribed Jason Kirk, brand director.

the doctor ordered to Anglicize

nature Scottish Terrier adornments

styles have been forged from metal,

The design scheme for the light-

your dispensary, and you’ll be right

on leather bags and other premi-

acetate and leather with mirrored

weight acetate collections speak

chuffed to have them.

um accessories. A stylish brand

lenses for a contemporary feel.

to that funky attitude with a major

for women of all ages, Radley em-

focus on color and innovation.

SHOPPING ON HIGH STREET

bodies youthful yet sophisticated

SOMETHING FOR EVERYONE

In 1932, Max Wiseman & Co.

designs. The newest eyewear col-

Officially, Kirk & Kirk was found-

opened the first Superdry appar-

moved its equipment into the Al-

lection, Soft Touch, features super

ed by Jason and Karen Kirk in

el store in London. Today, there

gha Works factory in London’s East

thin, lightweight polymer frames

2013, but the Kirk family’s earliest

are more than 500 Superdry loca-

End. Now the last remaining eye-

in hand-painted, soft matte colors.

known ties to the optical industry

tions spanning 46 countries and a

wear factory in England, much of

Graham Cutler and Tony Gross,

reach back to 1916. With uncon-

celebrity following that includes

the original equipment is still used

who are opticians as well as friends,

ventional roots, it’s no surprise

David Beckham, Bradley Coo-

today for producing Savile Row.

founded their company in 1971 for

that the target demographic is

per and Matt Damon. Idris Elba

Classic styling serves as a base for

“people interested in handcrafted

also slightly left of center. “Our

shopped London’s Regent Street

the new Combination Collection

heritage, bold design and…the

audience is creative people who

Superdry store so frequently that

featuring handmade acetate fronts

provenance of their glasses,” ac-

are seeking something a little out

they asked him to collaborate on

34 January 2017

In 2004, Julian Dunkerton

VisionCareProducts.com VCPN

Untitled-1 1

12/22/16 6:36 PM

Eyewe ar & Fa sh ion

Cutler & Gross, 0734 DT-DGN Superdry, SDE 712

William Morris, London

Radley, RDO 15504

Kirk and Kirk, Hana

a recently released collection. A

spiration from fun, quirky trends

imagined as precision cutouts and

with Oliver’s granddaughter, Claire

fusion of vintage Americana and

in the heart of the capital city,

svelte door handles on temples.

Goldsmith. Limited editions of two

Japanese-inspired graphics with a

Black Label collection targets

British style, Superdry pulls these

the high-end market with mod-

A DIFFERENT VIEW

the LORD—were released to cele-

worlds together through its use of

ern styling and premium mate-

Responsible for revolutionizing

brate the brand’s 90th birthday.

natural materials such as woods

rials, and Wills interprets styles

the fashion sunglass world in the

Whether you’re looking for

and leather, tumble-plated stainless

from the London collection to fit

1920s, Oliver Goldsmith believed

frames that are high-end, funky,

steel with a distressed stonewashed

smaller faces.

that “a well-dressed person should

chic or innovative, England has

For refined looks, Hackett Lon-

have a wardrobe of glasses in the

something to round out your store.

Tea is, of course, optional.

effect, quality fabrics, unique detailing and hand-drawn graphics.

iconic frames—the Manhattan and

don from Mondottica interprets

same way they have a wardrobe

With three collections from

the men’s ready-to-wear line into

of handbags, hats, ties, cuff links

which to choose—London, Black

eyewear styles with subtle, so-

or jewelry.” Based in Soho, central

Kaitlyn Robertson has been

Label and Wills—William Morris

phisticated details. The fall/winter

London and lauded by celebrities

writing for more than a decade

designs for trendy fashionistas.

2016 ophthalmics highlight a rac-

and royals, the Goldsmith brand

with eight years spent covering

The London collection takes in-

ing heritage with cooling vents re-

continues to thrive 90 years later

the optical industry.

WHERE TO FIND IT: Claire Goldsmith 44 0 208 455 6948 • ClaireGoldsmith.com • Claire@OliverGoldsmith.com //Cutler and Gross +44 0 208 451 0331 • CutlerAndGross.com • AskMe@CutlerAndGross.com // Kirk & Kirk distributed by Binocleuses 813.444.8803 • KirkAndKirk.com • Info@KirkAndKirk.com // Mondottica • 866.666.3662 • MondotticaUSA.com // Radley: Inspecs USA 727.771.7710 • InspecsUSA.com • Sales@InspecsUSA.com // Savile Row: Inspecs USA 727.771.7710 • InspecsUSA.com • Sales@InspecsUSA.com // Superdry: Inspecs USA 727.771.7710 • InspecsUSA.com • Sales@InspecsUSA.com // William Morris +44 1279.732.424 • WilliamMorris.co.UK • Info@WilliamMorris.co.UK 36 January 2017

British Brands.indd 36

visioncareproducts.com VCPN VisionCareProducts.com

12/22/16 2:20 PM

TURNING UP THE HEAT IN MIAMI

Hip, fashion-forward women and men in the 305 discover that Silhouette’s rimless, bespoke eyewear is uniquely on trend.

BEFORE

AFTER

While he loved his geek chic look, the Titan Minimal Art with oval shape 5410 and light brown gradient tint made him feel “more like me!”

BEFORE

AFTER

She looks so much more feminine and her eyes really open up in the Titan Minimal Art with cat-eye shape 4526 and faux rim edge color. **

BEFORE

AFTER

The Titan Minimal Art with custom butterfly shape and purple gradient, faceted lens give her a more youthful appearance while keeping her in the shape she favored. ** BEFORE

AFTER

This medical student looks more professional and polished in his Titan Minimal Art with round shape 4535 and gradient blue tint. *

High-quality titanium. Handmade

wearers who have never before

lar, and there has been a marked

to passersby on the streets of

construction. Trendy shapes.

considered rimless.

shift from chunky, heavy looks to

Miami? Lots of pleasantly

slimmer profiles. Silhouette offers

surprised women and men

Limitless options of faceting,

As an eyecare professional,

etching, gradient tints and mir-

if you’ve never thought about

the ultimate slim profile while

ditched their bulky acetate

rors so that the eyewear is truly

fitting your stylish patients—

incorporating gorgeous colors

frames for fashionably chic

one-of-a-kind. This is Silhouette

whether they are 25 or 45—

and lens shapes that make a

rimless alternatives!

International. The Austrian-based

with Silhouette rimless eyewear,

fashion statement.

manufacturer is redefining what’s

you should! The customization

cool and current in eyewear for

trend has never been more popu-

So what happened when Sil-

SPONSORED BY

houette gave eyewear makeovers

Contact your Silhouette Account Executive for more information: 1-800-223-0180 | www.silhouette.com *The lenses were made by Digital Eye Lab in New York ** The lenses were made by Luxe Lab in California.

Silhouette Miami_a.indd 1

12/22/16 1:21 PM

Tsar from Bollé Ultimate Collection SPY Ace

Premium goggles with game-changing technology keep your patients safe on the slopes while enhancing their winter sports experiences.

By Joy L. Gibb, ABOC

change in temperature by manu-

the mountain all on the heads-up

(HEV) light, which contributes to

Snow sports demand the prop-

ally turning on the heat when fog-

display; in real time check your

eye fatigue and strain as well as a

er equipment to keep the wearer

ging may occur. The Prizm Inferno

speed, distance, vertical drop and

risk of damage for future vision.

warm, dry and safe—especially

lenses are compatible with the Line

altitude, and share this data in-

The WildLife lens balances out the

when it comes to vision. When

Miner goggle, which features inter-

stantly via the accompanying En-

exact amount of light needed in

goggle lenses fog up, it can inter-

changeable lenses.

gage App to social media.

each color of the spectrum, result-

fere with properly seeing the ter-

The HD2 Camera Goggle from

ing in more true color and clari-

rain or other individuals on the

Tech Talk

Zeal Optics boasts built-in WiFi

ty. The WildLife Low Light lens

mountain. To address this issue,

Perhaps your patient wants to hit

that connects to the company’s

offers a light transmission of 46%

Oakley created the Prizm Inferno

the slopes but needs to stay con-

HD2 app, allowing users to easily

for cloudy days, while the regular

lens that has a heating function,

nected to the office. Recon In-

share photos and videos. The cam-

WildLife lens has a light transmis-

just like a car’s rear-window de-

struments can make that happen

era automatically adjusts for light

sion of 26%—an ideal choice for

froster. With the touch of a button,

with its Recon Snow2, which sits

levels, has infinity focus and cap-

sunny or partly cloudy days.

the power module turns on for the

nested inside Oakley’s Airwave 1.5

tures HD-quality video and photos.

day, and a second button activates

goggle. The wearer can see on the

a three-minute heating cycle. The

devices micro display who’s calling

Come Into The Light

has a wider field of view, intuitive

Prizm Inferno also has the ability

or texting and then switch to see

The WildLife Lens by VonZip-

frame fit (Responsive Fit), allowing

to pre-heat the lens before making

maps of the resort or track down

per blocks 100% of UV light and

it to adjust and flex to the contours

a run and can also respond to a

friends and see their locations on

99.9% of high-energy visible

of the face, and updated styling.

38 January 2017

Snow Goggles.indd 38

Getting a makeover for winter 2016/2017, Smith’s I/O goggle now

VisionCareProducts.com VCPN

12/22/16 2:23 PM

Eyewe ar& Fa sh ion

Recon Snow2 sits inside Oakley’s Airwave 1.5

Smith I/O with ChromaPop

Oakley Prizm Inferno

Recon, Airwave (back)

There are 15 distinct strap designs

a 33% light transmission, but that

the best possible optical clarity and

patent-pending Happy Lens tech-

in addition to five feminine-fo-

changes to 18% when fully acti-

improved field of vision.

nology, a color- and contrast-en-

cused graphics and hues in the new

vated to its brown color.

women’s I/O goggle. Both models

Comfort is also a key compo-

hancing lens technology that the

nent of SPY’s Bravo, which fea-

company reports can help improve both your mood and performance.

offer ChromaPop lens technolo-

Fabulous Fit

tures the proprietary Lock Steady

gy that filters light at two specific

Then there’s the big issue of com-

one-button lens change system

For lovers of outdoor winter

wavelengths to eliminate color

fort to withstand the rigors of an

as well as triple-layer Isotron face

sports, today’s goggle options

confusion by the brain while pro-

active day on the slopes. The Tsar

foam with moisture-wicking Dri-

are rich in technology as well

viding a sharper, easier and faster

from Bolle’s Ultimate collection

Force fleece. An anti-fog 5.5-base

as comfort, which enhance the

visual experience.

offers a universal fit. The inner

ARC spherical dual lens with an-

user’s experience and enable

To easily deal with varying light

frame structure incorporates a

ti-scratch protection ups the gog-

eyecare professionals to leverage

conditions during the day, Auto-

shape memory system designed

gle’s functionality. Additionally, the

their expertise.

matic Plus from Zeal Optics is a

to gently yet firmly conform to the

Ace goggle boasts the Quick Draw

polarized and photochromic lens.

contours of the wearer’s face. The

lens change system that works

Joy L. Gibb, ABOC, is the

When not activated by the sun,

Tsar, like all models in the Ultimate

easily with the flip of two levers.

lead optician at Daynes Eye

the yellow-appearing lens offers

collection, has a spherical lens for

Both styles are available with SPY’s

and Lasik in Bountiful, UT.

WHERE TO FIND IT: Bollé 800.222.6553 • Bolle.com // Oakley, Inc. 800.733.6255 • Oakley.com // Smith 888.206.2995 • SmithOptics.com // SPY 800.779.3937 • SpyOptic.com // VonZipper 888.511.1189 • VonZipper.com // Zeal Optics 888.454.9325 • ZealOptics.com VCPN VisionCareProducts.com

Snow Goggles.indd 39

January 2017 39

12/22/16 2:23 PM

Eyewe ar& Fashion C lose u p

GX019 LA022

LA024

GX020

ROCKING STEADY

Rolling out its third season, Gwen Stefani Eyewear by Tura takes center stage with ECPs.

By Jackie O’Keefe, LDO

fashion choices. Our ECPs have

that stands for Love Angel Music

color. Check out the Gwen Stefani

With her 7.6 million Facebook

been very pleasantly surprised at

Baby, gets translated into eyewear

GX019 in black. The fashion for-

likes, 2.5 million Twitter follow-

the sell-through and the constant

with bold shapes and funky details

ward, shapely and youthful style

ers and more than 5.4 million In-

need to re-order.”

for one-of-a-kind style with sex

has a dramatic look. This trendy

stagram followers, the Grammy

The two collections, the up-

appeal. Style LA022 is not your

metal is incredibly lightweight,

Award winning musician and fash-

market L.A.M.B. for women

average cat eye; this one is severe,

comfortable

ion entrepreneur Gwen Stefani was

30+ and the more youthful and

daring and oh so flattering. The

Other bold color offerings com-

a perfect muse for a new venture.

wallet-friendly gx by Gwen Ste-

combination of metal material

prise green and blue. Inspired by

The design team at Tura, Inc. knew

fani for female wearers 18 to

with acetate on the top rim (brow

Gwen’s iconic punk rock pants,

that Gwen Stefani’s fan base would

40, have experienced “excellent

area) creates an edgy, sophisticat-

GX020 uses a debossed her-

embrace her rock-meets-glam sun-

sell-through,” according to Pa-

ed and luxurious look. Inspired

ringbone pattern that just pops.

wear and ophthalmic collections—

via. “We track sell-through by

by the streets, the metal/acetate

Made of stainless steel, this light-

and indeed they have.

and

fashionable.

reviewing our ‘Rx’ sales, which

LA024 offers a defined browbar

weight model adds a wider front

“The reaction has been unprec-

are sales specifically when a cus-

and slight cat uplift.

for a more urban look.

edented,” said Audrey Pavia, VP

tomer calls, faxes or orders from

Stefani signs her emails as “gx”

of marketing. “We have learned

our website a frame for a specific

with the g representing Gwen and

Jackie O’Keefe, LDO, is a

that there has been a large void

customer. Immediately we saw

the x sending out her love. This

writer, speaker, course

in the market for product this

higher-than-normal Rx sales in

playful collection is affordable,

preparer and consultant in the

fashion forward at this price

both the L.A.M.B. and gx collec-

with street style that uses lots of

Tidewater area of Virginia.

point. And the consumer today

tions,” she said.

is much more daring with their 40 January 2017

Gwen Stefani Closeup.indd 40

L.A.M.B, Stefani’s fashion brand

Tura , Inc. • 8 0 0 .24 2.8872 • Tura.com VisionCareProducts.com VCPN

12/22/16 2:25 PM

Now Our Count Has

INCREASED TO 21

•com

Making Us Stronger Than Ever!

We’re proud to announce our winning partnership has grown! We are now 21 members strong, welcoming Vision Expo, plus our new Leadership Partner - Johnson & Johnson Vision Care!

These industry leaders help us continue our effort to promote and drive incremental comprehensive eye exams to Optometrists and shorten exam cycles. We gratefully applaud the generous efforts of our 21 partners in their efforts to support your practice. We encourage you to show your appreciation by supporting these leading brands who give so much to Think About Your Eyes. vWe couldn’t do it without them!

Won’t you join us in 2017?

We need your support! Please contact Jon Torrey now at jtorrey@thinkaboutyoureyes.com

Untitled-1 1

12/22/16 10:48 AM

Eyewe ar & Fa sh ion

SEEING DOUBLE SEEING DOUBLE The only thing cooler than one browbar is two. Designers play with this edgy detail that puts style front and center.

Modern meets vintage in Bobbi Brown’s The Woodson/S

by Safilo (above). Pronounced temples in gold, silver or copper are embellished with two screw details inspired

by Bobbi Brown makeup packaging.

Cazal Legends 884 from Eastern States Eyewear features a bold, gold browbar whose curvature matches the contours of the frame.

Drawing inspiration from the steel architecture of America’s metropolitan cities, John Varvatos V160 (launching in Feb. ’17) from De Rigo REM incorporates an on-trend flat metal profile and distinguished filigree accents.

From the Giorgio Armani Frames of Life collection from Luxottica, AR 6044J features rounded metal frames and a tort metal brow bar for definition.

In a heavenly sky blue, the double browbar on the Ted Baker TB115 from Tura, Inc. captures this brand’s unexpecTED DNA.

For spring/summer 2017, Ermenegildo Zegna EZ0069

by Marcolin reflects its Italian-made heritage with a modern retro style and chic rimless look.

WHERE TO FIND IT: De Rigo REM 800.423.3023 • DeRigo.US • CustomerService@RemEyewear.com //Eastern States Eyewear; UltraPalm Optical Co. 800.327.5185 • CazalEyewear.com // Luxottica 800.422.2020 • Luxottica.net // Marcolin USA 800.345.8482 • Marcolin.com // Safilo USA 800.631.1188 • Safilo.com • Info@Safilo.com // Tura, Inc. 800.242.8872 • Tura.com 42 January 2017

Frame Front.indd 42

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Untitled-1 1

12/22/16 10:44 AM

eyewear & fashion NEW

LAUNCH SAFILO, FENDI MEN’S For its first men’s collection FF 0228S

comprising 10 sunglass and seven ophthalmic styles, Fendi stayed true to its aesthetic with designs that combine classic styles with distinctive details: metal with acetate

FF 0223

endpieces, leather combined with steel and color details on nosepads and upper bridges.

Frame shapes range from modern square to retro round,

FF 0217

and lenses come in staple colors such as brown and gray

FF 0216S

to edgy hues such as burgundy, green and black flash.

800.631.1188, Safilo.com.

LAUNCH ALLURE EYEWEAR, KENDALL + KYLIE This debut eyewear collection from sisters and fashion “it” girls Kendall and Kylie Jenner complements their current clothing, shoe and handbag line. The 13 sun styles, intended to reflect each sisters’ unique fashion perspective, are made of custom acetate in colors of black/ white marble, opaque pink and cream and milky demi gradient, along with combinations of acetate/metal and shiny/matte metals. Lens colors come in high gloss silver, rose gold, liquid gold mirror and orchid.

212.378.7900, Allure-Eyewear.com.

LEXIKK4002

44 January 2017

Eyewear&Fashion NEW_Vb.indd 44

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DIGITAL REFRACTOR COURTESY OF MARCO

WHERE IT ALL COMES TOGETHER Education.Fashion.Innovation.

NEW YORK THURSDAY, MARCH 30 – SUNDAY, APRIL 2, 2017

VisionExpoEast.com BROUGHT TO YOU BY:

Untitled-1 1

PROUD SUPPORTER OF:

PRODUCED BY:

12/22/16 10:45 AM

LAUNCH CHARMANT GROUP, ISAAC MIZRAHI NEW YORK Sixteen styles in high-quality acetate, stainless steel or a

IM 30008

mixture of both encompass this initial ophthalmic collec-

IM 30015

tion designed to “reflect an accessible approach to fashion.” Colors such as black, blue, red, purple and tortoise are combined with prints such as polka dots and faux denim for a modern, wearable look. Frames incorporate exaggerated browlines, soft square shapes and

IM 30010

cat eyes that range from classic to oversized. 800.645.2121, Charmant.com/US.

CLEARVISION OPTICAL CO. L’AMY AMERICA, CHAMPION

BCBGMAXAZRIA, CASSIDIE

EXTENDED SIZE, CU4009

A palette of jewel-toned

Constructed of either hand-

hues such as wine, eggplant

made acetate or stainless

and emerald as well as

steel, these ophthalmics

red and black characterize

include Champion’s Power

six fresh models. Metal

Flex hinge system for extra

or acetate styles feature custom glitter acetate, rope

comfort. Nine styles in three colors in rectangle, deep

MARCOLIN

square and rounded rect-

#GUESSEyeCandy CAPSULE

lightweight metal options

Two styles (Jenise, Lauren)

angle frame shapes come

COLLECTION, GU3009

come in butterfly, rectangle

are also available in petite

with 58 eye and 150 temple

Five ophthalmics designed

and square shapes

fit. 800.645.3733,

measurements. 800.USA.

for the younger wearer

for girls, and two unisex

CVOptical.com.

LAMY, LamyAmerica.com.

are available in a two-tone

styles are round and

palette of fun color com-

rectangle. 800.345.8482,

binations. Thin plastic and

Marcolin.com.

46 January 2017

Eyewear&Fashion NEW_Vb.indd 46

detailing and Italian bronze.

VisionCareProducts.com VCPN

12/22/16 2:28 PM

SILHOUETTE INTERNATIONAL, LTD. DYNAMICS COLORWAVE, 5500 Men’s and women’s rimless

MAUI JIM, 24-CARAT GOLD LUXURY COLLECTION,

COSTA, BOUNDLESS

styles in titanium or the

MONTSERA LEAF

GULFSHORE Four new styles

company’s SPX material are

Handcrafted in Italy, Mont-

bring the total to eight in

A&A OPTICAL, JIMMY

available in bright purples

sera Leaf is the first release

CHLOGÄN EYEWEAR

this rimless collection. Light-

CRYSTAL NEW YORK, AMALFI

and oranges to dark green

in this opulent lineup. A

CHLOGÄN COLLECTION,

weight construction creates

Hand-set Swarovski crystals

and maroon opaque colors.

subtle cat eye with distinct

Ch9002

a “forget-they’re-on feel,”

give each new style (three

Models come in an array of shapes such as oversized

24-carat gold temple inlays

Each frame in this lineup

and lenses come in gray,

ophthalmic; three sun) a

replicate the plant’s flowers.

of seven styles in pastel

copper and blue mirror, with

bedazzled look. Hand-cut

classic and cat eyes to the

Frames come in three colors

colors are treated with a

a new green mirror available

acetate, metal and combina-

more novel double-bridge

with matching inlays, and

wood-like finish to create

on six. The 580 lens technol-

tions in classic eye shapes

pilot aviator. 800.223.0180,

lenses feature PolarizedPlus2

the trendy effect of wood

ogy filters harsh yellow and

contain shimmering stone

Silhouette.com.

technology and Maui Jim’s

with the convenience of

high-energy ultraviolet blue

patterns. Exotic prints, swirl

SuperThin Glass material.

fully adjustable acetate.

light. 800.447.3700,

designs, gradient crystals

888.666.5905,

All models come in larger

CostaDelMar.com.

and color blocking on the

MauiJim.com.

sizes (60+) and 150mm

temples create drama.

temples. 844.246.6511,

800.492.4465,

ChloganEyewear.com.

AAOpticalCo.com.

VCPN VisionCareProducts.com

Eyewear&Fashion NEW_Vb.indd 47

January 2017 47

12/22/16 2:28 PM

Vision Care Technology

EDGING INTO THE NEW YEAR THIS IS THE PERFECT TIME OF YEAR TO REVIEW, REPLACE AND RENEW YOUR FINISHING CAPABILITIES WITH THE FOLLOWING LENS EDGING TECHNOLOGIES.

By Richard W. McCoy

CR-39, Trivex, high index and

five grooving modes that are easily

BUILT-IN STEP BEVEL

The New Year brings all kinds of

glass. Furthermore, the Alta Evo-

accessed by a control panel. Lens

Coburn Technologies, Inc. brings

resolutions to everyone includ-

lution can handle today’s rimless

designs are taken into account by

in the New Year with the HPE-

ing eyecare professionals (ECPs),

frame choices with integrated drill-

utilizing a variable chuck pressure

8000X edger, successor to the

who can refit their busy dispensa-

ing functions, countersunk holes,

based on lens materials and sur-

popular HPE 8000 unit. (See page

ries with powerful new choices in

notches and oblong holes with a

face coatings.

60 for a Closeup on the HPE-

lens processing equipment.

drill angle capability of 0-30Ëš. Lens

In addition, the Alta Evolution

8000X.) Coburn has brought the

The Alta Evolution edger from

finishing features continue with

Tracer/Blocker with Gravitech

step bevel function that is gener-

Briot USA brings exciting capa-

five bevel program choices and

Briot

ally available in expensive edg-

bilities for lens edging with four

features an optical tracing

ing machines to the HPE-8000X

90mm wheels that edge all lens

system that can utilize one

edger at an affordable price point.

materials such as polycarbonate,

reference point to re-cre-

The step bevel allows the ECP

ate a lens shape in four

to process high wrap lenses for

seconds. This results in

sports goggles and sunglasses

truer sizing and lens

without the need for outsourcing

shape that is superior to

and losing potential profit. Six

mechanical tracers.

edging modes and eleven edge

Technology

from

treatment options assure the lenses will complement whatever The heart of the Santinelli Lex-1200 is the high-curve tracer that reduces pressure by 50%.

48 January 2017

McCoy_Finishing Systems.indd 48

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12/21/16 9:41 AM

eyewear the patient chooses.

Frame and lens parameters can be DCS job files for quick retrieval in a folder format. Machine fabrication features include a proprietary axial roughing mode in which the lens doesn’t rotate until the thickest portion of lens stock is removed. This is used in conjunction with the hydrophobic mode and adaptive swivel chuck, eliminating lens slippage. Finally,

The ergonomically designed Delta 2 from Essilor Instruments eliminates the need for a separate tracer and blocker.

quality and reduce the frequency

presets, including a high-curve

of tool changes, lowering overall

bevel function and a semi-step

fabrication costs. Operation of

bevel for wrap eyewear designs.

the machine itself is 20-30% more

Furthermore, the ECP who

an upgraded high performance

is edging existing work. The trace

efficient with the introduction of

chooses to fabricate drill jobs in-

wheel gives greater edging speed

blocking system utilizes place-

dual side probes that eliminate

house can obtain a Lex Drill “side

and high luster edge finishes.

and-trace 3D technology in which

unnecessary movements.

car” unit that interfaces with the

For 2017, Essilor Instruments

Lex-1200 edger and automatically

any shape can be traced within

processes drill jobs. Finally the Ice-

USA offers the Delta 2 Compact

seconds, accurately using Optical

HIGH-CURVE TRACER

Edging System. The Delta 2 is ver-

Shape Tracing Technology (OST).

Santinelli International, Inc. of-

1200 blocker utilizes a multicolor

fers the cutting-edge technology

touch screen with intuitive graph-

and labor. Utilizing a new all-in-

QUIET DRY-CUT EDGER

of the Lex-1200 Lens Edger and

ics for fast and easy operation.

one electronic display eliminates

National Optronics brings in the

the Ice-1200 Blocker. The heart

The New Year brings a boun-

the use of traditional instruments

New Year quietly with the QM-X3

of the unit is an advanced high-

tiful selection of edging tech-

such as a separate tracer and

dry-cut edger. The unit has a more

curve tracer with a variable ful-

nology to improve service in the

blocker. This further results in

vertical profile that preserves pre-

crum stylist that reduces tracing

ECP’s dispensary. Make that res-

comfort for the operator due to

cious bench space. Quiet is the

pressure by 50%, thereby elimi-

olution now.

advanced ergonomic design. The

word because the loud vacuum

nating size and shape distortion

Delta 2 utilizes time management

systems typically used to eliminate

on even the thinnest, most flexi-

Richard W. McCoy, LDO,

features by employing a paral-

dry lens waste is now gone. Waste

ble frames.

ABOC, NCLEC, is an

lel system in its operation. The

simply drops into a collection bag

The software of the Lex-1200

technician can trace and block

for disposal. Upgraded dual dia-

edger provides increased pro-

Hillsborough Community

upcoming jobs while the Delta 2

mond blades produce superb edge

cessing speeds and multiple bevel

College in Fort Myers, FL.

satile and precise, saving on time

opticianry instructor at

WHERE TO FIND IT: Briot USA 800.292.7468 • BriotUSA.com • Contact@BriotUSA.com // Coburn Technologies, Inc. 800.262.8761 • CoburnTechnologies.com • CustomerCareCenter@CoburnTechnologies.com // Essilor Instruments USA 855.EZ.FINISH • EssilorInstrumentsUSA.com • Info@EssilorInstrumentsUSA.com // National Optronics 800.866.5640 • NationalOptronics.com • NOPSales@NationalOptronics.com // Santinelli International, Inc. 800.644.3343 • Santinelli.com • Sales@Santinelli.com VCPN VisionCareProducts.com

McCoy_Finishing Systems.indd 49

January 2017 49

12/21/16 9:42 AM

Protect Your Patients These lenses and coatings can shield patients from blue light, which can cause eyestrain, lead to headaches, impact sleep rhythms and even result in long-term damage to the eye.

BY JOHN SAILER

Visible blue light is found in the

of retinal cell viability with max-

fluence circadian rhythms, known

It’s been determined that expo-

wavelengths between 400 and 500

imum effect between 415nm and

as melanopsin retinal ganglion

sure to certain portions of the blue

nanometers, but not all blue light

455nm. Some sources cite an even

cells, is from 459nm to 485nm.

light spectrum can cause discom-

is created equal. Researchers have

narrower band, from 420nm to

fort and even impact overall eye

identified particular wavelengths

440nm, as being hyper-critical.

In response, manufacturers and

health. With blue light emitted

as contributory to specific condi-

The upper end of the blue spec-

products to protect patients from

from the sun as well as from the

tions and health effects. Reports

trum has a marked and well-doc-

certain portions of the spectrum

screens that have become ubiq-

support the association of the low-

umented effect on human circa-

(see chart below). While a wide

uitous in our lives in the form of

est end of the spectrum (380nm to

dian rhythms, the biologic clock

range of coatings and lenses with

smartphones, computers and tele-

455nm) with the development of

that controls sleep/wake cycles.

embedded protection are listed

visions, our eyes are being bom-

age-related macular degeneration.

The range of light that most affects

here, there are plenty of other

barded with harmful wavelengths.

A recent study demonstrated loss

photoreceptors in the eye that in-

products available.

optical labs have introduced many

PRODUCT

TYPE OF PROTECTION

PORTION OF SPECTRUM FILTERED

PERCENTAGE FILTERED

BluTech MAX

embedded

400-420nm; 420-440nm; 459-484nm

97%; 82%; 46%

BluTech CLASSIC

embedded

400-420nm; 420-440nm; 459-484nm

90%; 58%; 36%

BluTech ULTRA

embedded

400-420nm; 420-440nm; 459-484nm

94%; 50%; 31%

coating

Up to 455nm

up to 20%

embedded

380-500nm

46%

Smart Blue Filter

embedded

415-455nm

at least 20%

Crizal Prevencia

coating

415-455nm

at least 20%

Chemistrie Blue clip

coating

380-450nm; 380-500nm

more than 50%; 35%

ChemTech Readymade Reader

coating

380-450nm; 380-500nm

more than 50%; 35%

BluTech Lenses 800.258.5902 • BluTechLenses.com • Info@BlueTechLenses.com (BluTech Eyewear launched in conjunction with ClearVision Optical) ZEISS DuraVision BlueProtect Carl Zeiss Vision, Inc. • 800.358.8258 • Zeiss.com/Lenses • Customer.Service@Zeiss.com UV++ Conant Lens, Inc. • 904.599.2090 • UVPlusPlus.com • Chris.Landers@Conant-Optical.com

Essilor of America, Inc. • 800.542.5668 • EssilorUSA.com

Eyenavision, Inc. • 888.321.3939 • Eyenavision.com • Info@Eyenavision.com 50 January 2017

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Vision Care Technology

PRODUCT

TYPE OF PROTECTION

PORTION OF SPECTRUM FILTERED

PERCENTAGE FILTERED

GUNNAR Lens

embedded amber color

380-420nm

100%

Gunnar Optiks • 888.486.6270 • Gunnars.com •

and front and backside

450nm

65%

Sales@GUNNARS.com

AR coatings

Blue-Ban glasses

coating

390-440nm

85%

coating

HilcoVision • 800.955.6544 • Hilco.com • Requests@Hilco.com HOYA Recharge

380-420nm

35%

HOYA Vision Care, North America • 877.528.1939 •

430-450nm

12%

HoyaVision.com • SalesSupport@HoyaVision.com

460-480nm

3-5%

embedded

420nm

60-70%

coating

400-455nm

Up to 17%

KODAK Total Blue

hybrid of lens material

380-440nm

80%

Signet Armorlite, Inc. • 800.759.0075 • SignetArmorlite.com •

and coating

400nm

99.9%

420nm

98%

PFO Global VITARIS PFO Global, Inc. • 866.996.7849 • PFOGlobal.com • Support@PFOGlobal.com Retinal Bliss DES Quantum Innovations • 888.268.3414 • QTMI.net • Info@QTMI.net

MarketingLiterature@SignetArmorlite.com SPY Happy Lens

embedded

SPY • 800.779.3937 • SpyOptic.com BlueShield

embedded

400-500nm

Super Optical International/FastGrind • 800.543.7376 •

through 415nm

99%

SuperOptical.com • Jennifer@SuperOptical.com

through 430nm

80%

Transitions Signature

embedded

380-460nm

20% indoors; 85% outdoors

Transitions Vantage

embedded

380-460nm

34% indoors; 85% outdoors

Transitions XTRActive

embedded

380-460nm

34% indoors; 88%-95%

Transitions Optical, Inc. • 800.848.1506 • Transitions.com •

outdoors

CustomerService@Transitions.com VISION EASE

embedded

380-460nm

51%

coating

400-430nm

Up to 85%

Clear Blue Filter Lens VISION EASE • 800.328.3449 • VisionEase.com • Info@VisionEase.com TechShield Blue VSP Optics Group • TechShieldBlue.com • BlueLightInfo@VSP.com VCPN VisionCareProducts.com

Charticle.indd 51

January 2017 51

12/21/16 9:36 AM

Announcing a year-long series of continuing education dinner meetings brought to you by First Vision Media Group, Inc. in conjunction with Quantum Optical

FIRST VISION FACE-TO-FACE 40 Total Meetings Scheduled for 2017 CE Credits for both Opticians and Optometrists Attendance is Free (Limited Seating) and Includes Dinner Supported by Many of the Industry’s Leading Suppliers

OFFERING THREE EDUCATIONAL TRACKS REVELANT TO TODAY’S VISION CARE PROFESSIONALS:

• Mapping Out a Blue Light Game Plan (20 total meetings nationwide)

• Gearing Your Practice to Sun, Sport and Safety (10 total meetings nationwide)

• Millennials Vs. Baby Boomers—Serving These Unique Patients (10 total meetings nationwide) All educational content developed and presented by Michael Della Pesca, ABOM, of Quantum Optical and a select group of leading lecturers

Attendance is free...Seating is limited For dates, cities and registration information go to: www.face2faceCE.com

25 East Spring Valley Ave., Suite 290, Maywood, NJ 07607 | tel 201.587.9460 | fax 201.587.9464 | visioncareproducts.com

FirstVisionMediaGroupINC

FTF_House_Ad.indd 1

12/22/16 2:42 PM

ABO

Mapping a Blue Light Game Plan Americans’ eyes are overexposed to blue light due to electronic gadgets from computers to smartphones. Here’s how to protect your patients’ vision.

By Michael Della Pesca, ABOM Course #STFVM198-3

ISSUE DATE: January 1, 2017 EXPIRATION DATE: January 1, 2018

This course has been approved for one hour of Technical, Level III continuing education credit by the American Board of Opticianry.

COURSE DESCRIPTION: With the increased awareness of the potential harm that portions of the blue light spectrum can cause to the eyes, it is important for eyecare professionals to understand the natural and artificial sources of high energy blue light and how to protect their patients from them. After defining the specific wavelengths of high energy blue light and how they may affect the eye, this course discusses the options available for blue light protection, how they differ from each other and the potential benefits for each.

Electromagnetic Spectrum The electromagnetic (EM) spectrum is the collective term for all possible frequencies of electromagnetic radiation. This spectrum includes all light, both visible (those wavelengths detectable to the human eye) and invisible (much like inaudible sound waves that are outside the range detectable to the human ear). EM radiation moves in wavelengths, categorized by the speed at which the waves travel, as well as the length of the wave itself. The speed of the radiation is defined by its frequency, in terms of hertz or gigahertz, which describe the number of waves that pass a given point in one second. The wavelength is stated in nanometers, or nm (one billionth of a meter = 1 nm), and literally expresses the distance between the peak of one wave and the peak of the next (see below).

Picture a small child walking next to an adult. In order to cover the same ground,

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Blue Light CE_VCPN_Jan17.indd 53

the child must take more steps, faster, and expend more energy to keep pace with the adult. Likewise, shorter wavelengths move much more rapidly and with far more energy than the longer waves. Each frequency exhibits specific behaviors, and those behaviors characterize the purposes of the frequency as they relate to humans and to technology.

Visible light occurs in a narrow band at the shorter wave/higher energy portion of this spectrum. There is some disagreement about where ultraviolet (UV) light ends, somewhere between 380 nm and 400 nm, and high energy visible (blue) light begins.

Visible light is generally defined as those wavelengths between 400 nm and 700 nm, but the entire spectrum extends beyond this range, both above (longer, slower waves) and below (shorter, faster waves). Waves above the frequency of visible light include infrared waves, microwaves and radio waves.

The higher its energy level, the more likely a wave is to cause damage to human cells.

UV rays, being very short, fall just below the visible light spectrum, measuring between 280 nm and 380-400 nm, and are not perceivable by the human eye. We are all familiar with the effects of overexposure to solar UV radiation. Sunburn is an obvious and common consequence of prolonged or excessive exposure, but potential damage also includes more sinister results such as melanoma of the skin, suppression of immunity and the development or enhancement of cataracts.

As our understanding of the EM spectrum has improved, our awareness of the potential for injury resulting from long-term or excessive exposure has increased. We wouldn’t think to debate the importance of using protection against UVA and UVB today, and we routinely prescribe protection from these wavelengths to our patients now.

January 2017 53

12/22/16 12:24 PM

ABO

Blue Light Sources The natural environment is far and away the most significant source of blue light; the sun provides about 100 times more blue light than artificial sources, even when we are “viewing” the sun indirectly (facing away from it) (Transitions, 2016). Artificial sources include many of our electronic devices, from plasma televisions to hand-held smartphones and compact fluorescent light bulbs.

High energy visible (HEV), also known as blue light, is now present indoors and long after dark, times and places where humans did not previously come into contact with it.

As the number of blue-light-emitting devices multiplies and the frequency of use increases, concerns are rising about the length and intensity of human exposure to this high energy light. A 2013 study by Microsoft’s PC Accessories group found that 90% 54 January 2017

Blue Light CE_VCPN_Jan17.indd 54

Source: Transitions Lenses and Blue Light Technical Notes

With sufficient magnitude, almost every portion of the EM spectrum can damage the human eye. Recent developments in technology have broadened our awareness of and raised concerns about some frequencies of visible light as potentially having negative effects on human wellness, even with lower intensity exposure levels. Blue light, as the highest energy wavelength in the visible spectrum, has become a focus of recent research and product development in our industry.

of U.S. workers primarily work in an office and spend an average of more than six hours per day on the computer at work (WinBeta, 2013). They also spend at least one hour in front of a computer at home, after work.

These figures, while startling, do not even take into account the amount of time spent using tablets, smartphones or other portable digital devices. Every time we look at a text message, watch a YouTube video or open an email, we are deliberately focusing our eyes on a source of artificial blue light.

Children are literally growing up with digital devices in their hands. Parents are audibly worried about their kids’ “addictions” to electronic devices and the long-term effects of chronic use. Searching the web on “Internet addiction in children” yields over 8.6 million

results, many of which are articles responding to these fears. Recent studies (2010-2013) report that the average 8- to 10-year-old child is spending as much as eight hours daily with a “variety of different media.” Teens and older children fare even worse, spending upwards of 11 hours a day interacting with digital media in some form or another. (Pediatrics, 2013) Children also vary significantly from adults in their physical usage of handheld devices. Their shorter arms (proximity to screens) and larger pupil size (opportunity for light transmission) may dramatically increase the amount of harmful blue light that enters the eye as a result of using them.

Blue Light and Vision Visible blue light is found in the wavelengths VisionCareProducts.com VCPN

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between 400 nm and 500 nm. These particular frequencies move very quickly and tend to scatter. This scattering of blue light as it enters the earth’s atmosphere is responsible for the blue hue that we perceive in the sky above us. The same scattering makes it extremely difficult for the human eye to focus well on blue light. In fact, the fovea centralis, located in the center of the retina, where visual acuity is highest, completely lacks any photoreceptors sensitive to blue. Blue light is actually de-focused in front of the retina and tends to cause chromatic aberration.

Clearly, there is no positive value from blue light for vision; it tends to blur images and induce glare.

Chronic exposure to blue light may actually induce eye fatigue. The eye works to resolve the aberrations, and the constant adaptive attempts can create eyestrain and discomfort.

UV light frequencies are largely absorbed by the cornea and crystalline lens (Walsh, 2009).

Young children are susceptible to UV-A rays at 320nm, as the immature lens will allow this wavelength to pass through, however this window is closed with age. The frequencies between 400nm and 500nm are the highest energy wavelength to reach the macula, and may expose this tissue to potential damage.

Specific Wavelengths & Issues Not all blue light is created equal. Researchers have identified particular wavelengths as contributory to specific conditions and health effects. Reports support the association of the lowest end of the spectrum (380 nm to 455 nm) with the development of age-related VCPN VisionCareProducts.com

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macular degeneration (AMD). A recent study demonstrated loss of retinal cell viability with maximum effect between 415 nm and 455 nm (Gregory W. Good, 2014). Some sources cite an even narrower band, from 420 nm to 440 nm, as being hyper-critical. Although AMD is a complex disease with a number of contributing factors, exposure to blue light, indoors and outdoors, is crucial to consider when evaluating at-risk patients, as research suggests a relationship between early-onset AMD and blue light.

The upper end of the blue spectrum has a marked and well-documented effect on human circadian rhythms, the biological clock that controls sleep/wake cycles. Research demonstrates that light “influences hormone secretion, heart rate, alertness, sleep propensity, body temperature and gene expression.”

(Holzman, 2010). The presence of blue light tends to make people feel awake and alert and can improve cognitive function. While these feelings are desirable during waking hours, they can obviously impede sleep if triggered at the wrong time.

The eye contains specific photoreceptors known as melanopsin retinal ganglion cells that are uniquely sensitive to blue light.

These particular cells do not form images as part of their function, meaning they do not contribute to vision. Rather, they are associated with body responses to ambient light.

This includes pupillary control and sending signals to the parts of the brain that control the circadian rhythms. The range of light that most affects these receptors is from 459 nm to 485 nm (Holzman, 2010).

Some of the signals from the melanopsin ganglia are received in the brain by the suprachiasmatic nucleus, a sort of “master clock” that routes information to the pineal gland.

The pineal gland in turn is largely responsible for producing the hormone melatonin.

Melatonin induces physiological changes in the body that induce sleep, lowering body temperature and respiration rate. Light inhibition of melatonin production can significantly interrupt sleep cycles. (Encyclopedia Britannica, 2016) Interrupted or poor-quality sleep may lead to significant short- and long-term health issues. Most of us are familiar with the irritability and low productivity associated with sleep loss. There is some indication that children suffering from poor sleep may exhibit symptoms of Attention Deficite/Hyperactivity Disorder. A Harvard study has also exposed a possible connection between interrupted sleep and the development of other significant health issues such as obesity, diabetes and even some cancers. (Harvard Medical School, 2012) Not to be overlooked, chronic outdoor sun exposure is very strongly associated with increased risk of early age-related maculopathy. The well-known Beaver Dam Eye Study (al., 1992) observed that adults who reported summer sun exposure of more than five hours per day during their teens had a higher risk of developing retinal changes associated with early AMD. The same report noted a decrease in this risk of nearly 50% when a hat or sunglasses were worn to protect the eyes. Since we know that UV radiation is absorbed by the January 2017 55

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cornea and crystalline lens, researchers believe that the important element of sun exposure, relative to AMD, is the blue light spectrum.

Health Impact Summary Just 20 years ago, it would have been impossible to comprehend how significantly our culture and lifestyles would be altered by portable digital devices and changing technology. Now we face substantial potential effects on our health as well. It may be decades before the full impact of blue light exposure is realized. While we can certainly see the early warning signs, there is not yet any way to understand what the proliferation of artificial blue light will do to our eyes and our health in the final analysis.

Animal studies and their findings clearly show the eye-damaging potential of HEV (blue) light, but the jury is still out on whether this will translate to long-term cell damage in human retinas. Human studies support the hypothesis of a relationship between blue light and the development of macular degeneration, but more research is needed before the medical community is able to make definitive statements about its long-term impact.

Alert health professionals are already focused on prevention and patient education to mitigate the potential for damage. It is undoubtedly possible that by the time the effects of high energy light on health are fully understood an entire generation of children will have grown up unprotected or under-protected from those effects and be suffering the consequences.

One helpful comparison is our modern awareness of the need for UV protection.

Early adopters of UV protection faced significant skepticism from their peers. They struggled with a lack of patient awareness, and difficult-to-produce, cosmetically unappealing treatment solutions. It took years for patient protection from UV light to be generally accepted and readily available in attractive, clear lenses.

The industry reaction to early research on damaging blue light has been far swifter.

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Ophthalmic manufacturers are responding quickly with coatings, materials, equipment and supplements designed to give eyecare professionals (ECPs) the tools they need to help their patients before blue light damage becomes a national health crisis. Additionally, awareness is being boosted by easy public access to information and social media.

Patients are researching this issue on their own and insisting that their ECPs provide solutions to protect their health and vision.

Natural Protection & Filtration The macula provides its own natural protection to blue light over time. Macular pigment (MP), which is composed of carotenoid deposits in the center of the retina, collects over time as the eye ages and contributes to the “protection of the neural retina from (photo)-oxidative damage and the development of a common visually disabling disorder known as age-related macular degeneration (AMD).”

(Beatty, Kuijk, & Chakravarthy, 2008).

These carotenoid pigments are not created by the body but are derived from dietary sources. Diet and genetics impact the amount MP an individual may have supplementation of the macular carotenoids, lutein, zeaxanthin, and meso-zeaxanthin results in increased levels of MP. Low Macular Pigment Optical Density (MPOD) has long been associated with increased risk of the development of AMD, and MP appears to have a protective filtering effect, preventing high energy blue light from reaching the outer retina, where photo-oxidative damage leading to the development of AMD occurs.

(Junghans A1, 2001) Some important categories of patients are especially vulnerable to blue light due to a lack of MP. Children, teens and young adults do not yet have a full complement of MP and will not benefit fully from its protection.

Notably, these are the patient profiles that are generally most connected to electronic media for extended periods of time. Post-cataract patients also lack Ocular Lens Pigment (OLP), as it has been removed from their eyes as a

side-effect of their cataract surgeries. Consider that OLP is the pigment that builds over time to be protective of the retina against blue light. It starts forming around age 40 but is not completely mature until about age 80.

However, maturity of OLP can also mean diminished vision in the form of a cataract, which is removed. As such, protective steps must be taken to prevent these patients from trading one type of blindness for another.

Among patients who have had or will have cataract surgery, we should further consider those with low MPOD, family history of AMD, smokers, or those with above average body mass index as being particularly vulnerable to the development of AMD. Solution-Oriented Prescribing The current consensus is that there is no such thing as “good” blue light, but what type of blue light is affecting your patients most acutely? To get to the heart of the matter, it is necessary to look at the particular symptoms a patient is experiencing and also understand their personal lifestyle, health risks and concerns.

Assessment of patient needs should include a comprehensive health history, with specific questions about sleep disruption and/or visual discomfort relative to prolonged digital media use, outdoor sun exposure and nighttime driving. Most patient evaluation forms include these questions, but it is important to review them periodically and regularly in light of new or recent developments in scientific understanding of blue light impact.

Lifestyle questionnaires should include a survey of digital device use. This should not be limited to computer use, which patients may associate only with desktop or laptop computers. Instead, expand this section of your questionnaire to also cover hand-held devices such as smartphones, tablets and e-readers. Do not overlook outdoor exposure with respect to blue light. Remember that outdoor workers or sport enthusiasts are exposed to 100 times more blue light during work or sport than indoor computer users.

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Skiers and water sports fans are especially vulnerable, as reflected light from bright surfaces (such as fresh snow and water) can enhance the magnitude of sunlight exposure.

When working with children, encourage their parents to speak frankly with you about their digital media interaction. Tablets and computers are becoming as commonplace in schools as recreational or social time. Clarify your understanding of the patient’s activities, including outdoor time, and especially digital device use near or at bedtime.

AMD risk assessment is, of course, critical, especially for patients who demonstrate known risk factors including family history, chronic outdoor exposure to sunlight or lifestyle complications. Consider the use of a measuring device, such as the Macular Densitometer, to evaluate the development of macular pigment optical density (MPOD) in the retina (Loughman J1, 2012). Deficiencies in the MPOD may indicate a heightened need for evaluation of blue light hazards.

In Your Practice In just the past year, dozens of new options for blue light education and protection have become available commercially. Given the broad variations in patient lifestyle habits and visual needs, there is no such thing as a one-size-fits-all solution for blue light dispensing. Available products fall into one of several general categories: • lens materials • coatings and tints • photochromics • nutritional supplements • measuring equipment • demonstration tools Lens materials that specifically address blue light absorption or filtration have been available for approximately 3 years. The lenses contain a substance known as Ocular Lens Pigment, which, in combination with a precise ratio of melanin, mimics the function of the ocular lens pigments within the eye, filtering a high amount of blue light at the lowest end of the visible spectrum, 400-440nm, with the VCPN VisionCareProducts.com

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filtration rate gently tapering off as light approaches 500nm. The sale of these OLP lenses is sometimes inhibited by cosmetic concerns on the part of the patient, as they have a slight yellow tint. Some patients actually respond well to this color, associating it with gaming and computer use. There is also anecdotal evidence of heightened contrast and visual comfort, perhaps due to the high-contrast effect of a yellower lens. Additionally, this option is often appropriate as a dedicated computer-use pair of spectacles, addressing a particular occupational need, and providing a superb second-pair dispensing opportunity.

Outdoor polarized lenses in blue-light-filtering materials are an outstanding option for patients who spend a great deal of time outdoors, particularly around reflective elements such as snow or water. You will also want to consider emphasizing the importance of protective sun lenses to your juvenile patients and their parents. Protection from UV and blue light outdoors is helpful for all ages, but there’s significant evidence that starting early, with young patients, is the most effective preventative. The EOS Project Science Office has suggested that up to 50% of UV exposure over a lifetime can occur before the age of 18. Children have less natural protection from UV, no natural protection from blue light and typically spend more time outdoors than adults, yet they often forego sun protection.

Other lenses that offer filtration options in clearer materials have become available over the past year. What differentiates these lenses from the first generation of OLP lenses? It all comes down to the “transmittance curve.”

Blue light lens materials attenuate specific wavelengths of UV and blue light. When considering which lens(es) to offer in your practice, request the transmittance curve documentation from the manufacturer or laboratory. This should come in the form of a chart or graph that will illustrate the ratio of blue light that is filtered at specific wavelengths. If you clearly understand the needs and challenges of your patient, as well as the components

of the blue light spectrum that are of highest concern for that individual patient, then your prescribing choice should be guided by the curve documentation. Select the lens option that best balances their identifiable needs and risks with their cosmetic requirements.

Coatings and tints include anti-reflective (AR) coatings that are generally most effective at the lower end of the blue light register, where digital eye strain, and damage leading to AMD can occur. They function by reflecting, rather than absorbing and have a range of reflective efficiency generally between 15% and 20% at wavelengths below 455 nm. These coatings also have the traditional benefits of AR coatings, in limiting visual discomfort from glare. Patients should be advised that the reflected blue light may give their lenses the appearance of a blue or violet sheen. Most patients do not find this to be a deterring factor. Again, request the transmittance documentation from the lab or manufacturer, and be familiar with the specific benefits of the blue light AR coatings you recommend in your practice.

Photochromics manufacturers have been conducting new tests of their existing products to examine their blue light transmission rates. The results are surprisingly good, both indoors and out. One manufacturer has published transmittance curves that demonstrate dramatic absorption and filtration rates in their activated photochromic lenses.

The results tend to vary slightly with color and the specific product, but all block a high amount of the very important natural blue light, present in sunlight.

Nutritional supplements have been around for quite a while. Published studies of the importance of nutritional contributions to macular health pre-date the 1990s. “Optical” supplements are high in the dietary carotenoids that are necessary to build healthy macular pigment—lutein, zeaxanthin and meso-zeaxanthin. Supplementing the diet with targeted formulations appears to result in increased levels of carotenoids in the macula and may help protect against light-inJanuary 2017 57

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duced retinal damage (Lundrum, 2001). Research and documentation of the impact of these supplements has been exhaustive and the results are extremely encouraging, particularly for patients at-risk for AMD who exhibit lower-than-normal macular density or pigment levels.

Measuring devices have now made it possible to non-invasively measure the density of macular pigment. Multiple instruments are available on the market at this time, under various trade names. Comprehensive, scientific comparisons of the effectiveness and accuracy of these machines are available in scientific literature. Explore the available documentation, both from manufacturers and from scientific journals, until you are comfortable that you understand the differences between them. Manufacturers or distributors of MPODs are generally happy to make themselves available to demonstrate this measuring device for you and explain how you can incorporate it into your blue light dispensing. Explore all of your options and understand how this will change your pre-testing, as well as your prescribing and dispensing, before making a selection.

Demonstration and education materials help you communicate the dangers of blue light to your patients and your team. Keep blue light information in your dispensary and exam rooms, and explore the various options available for demonstrations. Hand-held laser lights are easy to use and produce a dramatic illustration of filtered and un-filtered blue light, but beware, they are not necessarily specifically tuned to the wavelengths of blue that are most pertinent to your patient. There is no doubt they make an effective demonstration tool, but they can be imprecise.

Another exciting demonstrator that is nearing market launch is a spectrophotometer that can be attached with an adapter to a hand-held tablet computer. The adapter actually reads the exact wavelength transmission of light, which can be filtered or blocked by placing a lens material over the aperture. The tool is accompanied by an application that generates 58 January 2017

Blue Light CE_VCPN_Jan17.indd 58

a graphic representation of the spectral transmission and displays it on the screen. Several materials can be compared with the resulting transmittance curves overlaid on the same graph, giving a precise and vivid illustration of the benefits of the material(s) being tested.

Don’t Overlook the Basics Even as technology for addressing blue light hazards improves, and products to protect and enhance patient vision are being improved and expanded, don’t overlook basic common sense. Talk to your patients about mitigating the hazards they introduce into their environments. Educate the parents of your young patients about the importance of monitoring digital device use and limiting it appropriately, especially in the evening hours before bedtime. Parents may wish to consider purchasing plano eyewear in protective materials even if their children do not require corrective lenses.

Promoting polarized or photochromic sunwear to active adults, children and teens

is not just marketing hype designed to boost your bottom line. The sun is still the most intense and abundant source of blue light, and patients need protection from all high-energy forms of light. Pair effective UV defense with blue light awareness to emphasize the importance of sunglasses to your patients.

Blue light is real, and the potential risks associated with chronic or exaggerated exposure, both indoors and out, are a significant concern to modern health professionals. A sound understanding of the potential risks to your patient’s vision and the solutions available to address their individual needs is essential. A blue light center or strategy in your practice should include multiple options to create a comprehensive preventive approach to the issue of high energy light.

Mike Della Pesca, ABOM, is president of Quantum Optical and provides live and online continuing education programs throughout the U.S. For more information on blue light, visit knowbluelight.com

References: Cruikshanks, et. al., (1992). Beaver Dam Eye Study. American Journal of Public Health, 1658-62 Beatty, S., Kuijk, F. J., & Chakravarthy, U. (2008, March). Macular Pigment and Age-Related Macular Degeneration: Longitudinal Data and Better Tecniques of Measurement Are Needed. Investigative Ophthalmology & Visual Science, 49(3). Retrieved from http://iovs.arvojournals.org/article.aspx?articleid=2184743 Encyclopedia Britannica. (2016, 4 22). Melatonin, Definition. Retrieved from Encyclopedia Brittanica: http://www. britannica.com/science/melatonin Gregory W. Good, O. P. (2014). Light and Eye Damage. American Optometric Association.

Harvard Medical School. (2012, May 1). Blue light has a dark side. Harvard Health Letter. Retrieved from http://www. health.harvard.edu/staying-healthy/blue-light-has-a-dark-side Holzman, D. C. (2010, January). What’s in a Color? The Unique Human Health Effects of Blue Light. Environmental Health Perspectives, 118(1), A22-A27. Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2831986/ Junghans A1, S. H. (2001, July 15). Macular pigments lutein and zeaxanthin as blue light filters studied in liposomes.

PubMed, 2, pp. 160-164. Retrieved from http://www.ncbi.nlm.nih.gov/pubmed/11437346 Landrum, J. T., Mendez, V., Cao, Y., & Neuringer, M. (2014, April). A Virtual Model for Development of Macular Pigment in the Macaque Retina. Investigative Ophthalmology and Visual Science, 55(13). Retrieved from http://iovs. arvojournals.org/article.aspx?articleid=2268912 Loughman J1, S. G. (2012, March). An evaluation of a novel instrument for measuring macular pigment optical density: the MPS 9000. PubMed. Retrieved from http://www.ncbi.nlm.nih.gov/pubmed/22067014 Lundrum, J. B. (2001, January 1). Lutein, zeaxanthin, and the macular pigment. PubMed, 385(1), 28-40. Retrieved from http://www.ncbi.nlm.nih.gov/pubmed/11361022 Organization, World Health (n.d.). WHO | Health Effects of UV Radiation. Retrieved from www.who.int: http://www. who.int/entity/uv/health/en/ Pediatrics, A. A. (2013). Children, Adolescents, and the Media. Council on Communications and Media, 132; 958.

Retrieved from http://pediatrics.aappublications.org/content/pediatrics/132/5/958.full.pdf Transitions. (2016). Transitions Lenses and Blue Light Technical Notes.

Walsh, K. (2009). UV Radiation and the Eye. Optician, 237(6204), 26-33. Retrieved from JNJVisionCare.co.uk: https://www.jnjvisioncare.co.uk/sites/default/files/public/uk/documents/tvci_uv_radiation_and_the_eye.pdf WinBeta. (2013, August 8). Retrieved from WinBeta: http://www.winbeta.org/news/microsoft-us-workers-spend-7-hours-computer-day-average Heiting, Dr. Gary, OD. Photobiology and the human eye. April 10, 2016.

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CE SELF-ASSESSMENT TEST Please fill out the answer sheet at the end of this test. Respondents with a passing score will receive one (1) hour of CE credit. Those seeking ABO credit need a passing score of 80 and must answer all 20 questions. This test is valid through January 1, 2018.

1. What range of wavelengths is generally accepted as “visible light”? a. 500 nm to 800 nm b. 1,600 gz to 2,450 gz c. 400 nm to 700 nm d. 15 m to 40 m

8. What event or condition results in the removal of ocular lens pigment from the eye? a. cataract surgery b. a sports or work-related injury c. maturity of the eye d. infancy

15. According to the article, how much of a lifetime’s exposure to UV light can occur before the age of 18? a. as much as half (50%) b. about a third c. only 10% d. almost all (95%)

2. Which of these statements about electromagnetic radiation is true? a. The energy of the wave increases as the length of the wave shortens. b. All electromagnetic radiation is visible to the human eye. c. The energy of the wave decreases as the wave shortens. d. O nly long electromagnetic radiation waves are visible to the human eye.

9. What wavelength range has the largest potential impact for increasing the risk of AMD? a. 415 nm to 455 nm b. 485 nm to 550 nm c. 600 nm to 680 nm d. 280 nm to 320 nm

16. What is the term for the graphical representation of light filtration at specific wavelengths? a. effective ratio b. chart of impediment c. transmittance curve d. scientific proof

10. In a study of the relationship between chronic outdoor exposure and AMD, what factor was found to reduce the risk of early-onset AMD in patients who reported significant summer sun exposure? a. e xposure to sunlight of more than five hours daily in the summer b. using sunscreen on the face c. wearing a hat or sunglasses d. avoiding water sports

17. What is the most important blue light protection you can dispense to your patient? a. nutritional supplements b. anti-reflective blue light coatings c. lens materials that filter blue light d. a n appropriate combination of available options that best meets my patient’s needs

3. What is the biggest source of high energy visible (blue) light? a. plasma televisions b. compact fluorescent light bulbs c. hand-held digital devices d. sunlight 4. How many hours a day do teens spend on average interacting with digital media? a. about 14½ hours daily b. upwards of 11 hours daily c. 6 to 8 hours daily d. none 5. What function do the melanopsin retinal ganglion cells perform in the eye? a. They form images and resolve blue light scatter. b. They trigger body responses to ambient light. c. They filter out blue light and protect the retina. d. They cause image distortion.

6. What responses to melatonin production does the body experience? a. alertness and improved cognitive function b. raised levels of energy c. lowered body temperature and respiration rates d. irritability and short-temperedness 7. What in the human eye provides natural filtration of blue light in late adulthood? a. melanopsin ganglia retinal cells b. OLP in the crystalline lens c. eyelids and eyelashes d. macular pigment

11. What is the source of carotenoid pigments found in the eye? a. dietary sources b. genetic advantages c. exercise of the eye muscles d. eye drops 12. What tool can be used to measure the density of the macular pigment without surgery? a. PD stick b. spectrophotometer c. macular pigment ocular densitometer d. corneal topographer 13. When counseling parents of young children, which of these topics should you include relative to blue light? a. safety eyewear in sports b. limiting digital device use before bedtime c. healthy levels of exercise d. dietary regulation

18. What tool can be used to chart spectral transmission rates of various materials and/or coatings? a. hand-held laser demonstrator b. transmittance meter c. macular wave meter d. spectrophotometer 19. Where in the brain is melatonin produced? a. in the pineal gland b. above the hypocampus c. in the melanopsin ganglia d. in the suprachiasmatic nucleus 20. What range of blue light wavelengths is most associated with sleep disruption? a. 400 nm to 440 nm b. 459 nm to 485 nm c. 500 nm to 600 nm d. 545 nm to 624 nm

14. A patient who works or enjoys recreational time outdoors often needs protection from what type of light? a. UV light only b. blue light only c. reflected light d. UV and blue light, both direct and reflected

Answer Sheet

Fill out and mail this portion to: BLUE LIGHT + VISION CE c/o First Vision Media Group Inc., 25 East Spring Valley Avenue, Suite 290, Maywood, NJ 07607, or fax to: 201-587-9464. Be sure to fill out form completely.

This CE article is also available online with immediate grading at TotallyOptical.com/education.

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I would like to receive optical updates via email:

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Give the gift of vision this

Photo courtesy Ver Bien para Aprender Mejor

Holiday Season

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proud supporters of

60 JANUARY 2017

TAYE.indd 60

Dr. Mario Contaldi is a member of

In our office, we begin by im-

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and among the 18,000 doctors listed

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12/21/16 9:37 AM

Busi ness S o l u t i o n s

The 2017 Optician’s Checklist

By Frank Gimbel, ABOC-AC

accounting and COGS are all tied

Happy employees? Check. Satisfied

to the simple equation of what

Customers? Check. Soaring rev-

sold, what didn’t and what is miss-

enue? Well, two out of three ain’t

ing. A proper audit should never

bad. But it can be great. Here are

be completed by one person, and

nine steps to optimize inventory,

it is intelligent to have a double

insurance, equipment, spending

blind checks-and-balance confir-

and more to keep your optical

mation of all your frames.

ALGORITHMS ALTERED SEA OPTIMIZATIO

up-to-date and working for you in

Regardless of the final tally, you

the New Year.

cannot change the past and have

to accept the data for the true

If you do not have a software system, it may be time to consider one. If you are already using a system, ensure data is being backed up and that you have the latest updated version available.

value it is. If your staff rocked the audit, reward them for helping to keep a watchful eye over your highly valuable frames. On the other hand, if your optical didn’t in front of a customer. Instead,

claims. In some cases it can be

do so hot this time, don’t lose

they can be talking with the cus-

easy to pull an authorization, pro-

your cool. Use this experience as

If you can’t measure it, then you

tomer about second pair sales,

vide materials and not ever com-

a helpful training step and a docu-

can’t manage it. The easiest way

pulling and billing insurances,

plete the payment request. Many

mented grading to keep for future

to keep track of your patients,

and learning more about the

insurance firms offer a window

frame audit comparisons.

inventory and scheduling is

patients and their families while

of 30 days, 90 days or other terms

with a top-notch software pro-

entering new sales.

to process claims. If you miss

the materials you provided. Your

Create a plan to find out which frames are your top sellers and which may need to be replaced.

software system can guide you

Staying on top of what’s hot and

by running accounts receivable

in-demand is one way to ensure

If you accept insurance, it’s

reports, showing all outstanding

optical success. Finding the right

less time wasted looking for files

important to ensure you are get-

insurance payments you expect

time to begin carrying a particular

and more orders and payments

ting reimbursed on time and not

to receive.

brand may be the pass/fail reason

flying through your credit card

losing money due to a breakdown

machines. It’s important to make

in your billing or by an oversight

sure every optical staff member

by the insurance provider. Many

is trained and experienced using

gram for eyecare professionals.

this window, you are out of luck and can no longer get paid for

staff to pull up previous patient

Check to see if your insurance is up-to-date and you are receiving all expected payments.

data quickly. This can translate to

Effective point-of-sale software eliminates the need for paperfilled optical orders and allows

why your optical beats the competition. The point is to not invest

companies provide claims and

Conduct a thorough frame inventory audit to determine costs of goods sold (COGS).

the platform. The last thing you

authorizations for services, yet in

Knowing what you have on your

as the lifeblood of your business.

want are your opticians bum-

the end, it is up to your staff to

boards is essential to understand-

Taking a chance on a new product

bling through the order process

efficiently enter and process the

ing your profitability. Budgeting,

could be the juggernaut move to

62 January 2017

Gimbel_Main.indd 62

in everything but to pay attention and consider your inventory

VisionCareProducts.com VCPN

12/21/16 9:46 AM

While you may have some

demographics and not their own

slower selling frames here and

personal frame styles. Make sure

Evaluate equipment.

Perform maintenance if necessary, or replace with updated technology.

there, you may actually have

whomever is selecting the pur-

Whether you have a standard

advancements at the beginning

some vendors to eliminate com-

chased inventory is being held

pupilometer or a fancy digi-

of the year and are kind enough

pletely. Keeping these accounts

accountable for their choices.

tal measuring device for taking

to provide you with plenty of

PDs and Segs, when was the last

information on the annual tax

time you ensured they were cali-

savings section 179 rules for cap-

brated? The same goes for other

ital equipment purchases.

staff budget. Choosing to focus on

Consider purchasing discontinued frame items to dramatically improve

fewer vendors also frees up time

blended margins.

clocks, distometers and other

from rep appointments, inventory

Frame manufacturers are a busi-

optical measurement equipment.

entry and product returns.

ness too. They do their best to

A smart idea is to create an easy

make, create and order the frames

monthly or quarterly checklist

Deter returned and discontinued products.

they think you will want to buy

for staff members to sign off on

Check with local flex spending programs; many of them allow for extending for 30 to 120 days into the New Year.

for your practice. At the begin-

when completed. Simple confir-

These are two of the most pow-

Picture each frame as a $50 bill

ning of the year, many manu-

mation of sensitive measurement

erful words in optical. The mere

(or higher depending on your

facturers have bulk discontinued

equipment being calibrated can

mention of them can create

location) sitting in its place. A

frame inventory left over from

improve the quality of the dis-

goosebumps and excitement at

frame that doesn’t sell is just a

last year to move out to make

pensed work and reduce costly

the dispensing table. Please make

poor investment of your money

room for new models. When a

equipment error remakes.

all of your staff members aware

that could have been used else-

frame has been flagged as dis-

where. Each time a vendor comes

continued, there is an opportu-

in and pulls discontinued prod-

nity to take advantage of highly

uct, you are throwing money away. Consider the time paid to

help you make more happy trips

es; have your staff select prod-

to the bank.

ucts that tie to your local patient

ITHMS HAVE ED SEARCH ENGINE IZATION open takes up time and space,

and it makes up a decent-sized portion for your annual optical

time to obtain the latest and greatest in lab equipment from your favorite vendors. Many of them unveil new products with

devices such as lensometers, lens

of flex spending, and have them mention it in some type of a “use

discounted and quality goods, all

If you have a finishing lab, ensure that equipment is maintained and calibrated.

with their full original book value

If you have an in-house lab, close-

have simply forgotten they have

the staff when picking the frames,

for insurance billing purposes.

ly inspect your equipment and

been sheltering away hard-earned

unpacking the frames when they

If you do choose to go in this

set-up. All moving parts require

dollars that will evaporate if not

arrive and entering the frames

direction, research is key. For

maintenance, and keeping a

used. Many firms now offer 30

into your inventory program,

example, if you knew frame 1234

close eye on your lab investment

to 120-day extensions from the

and don’t forget the shipping fees

was sold 25 times in your optical

can help you save thousands in

year-end date for enrollees to sub-

you paid to get the goods. Then

over the past year, then you have

repairs and future replacement

mit their flex purchases. Having

double all that (both time and

a pretty good idea this frame is a

needs. Just like your optical mea-

these extra purchases is one way

money) for the completion of

safe bet to purchase in bulk. The

suring devices, edgers, blockers

to ensure your optical is starting

the return process. Instead of

question comes down to your

and other ancillary lab goods all

the New Year off with a bang!

keeping this cycle churning your

risk comfort level. A savvy way

need to be routinely calibrated.

profits away, invest the time to

to offset the problem of warranty

Make sure your lab staffers know

Frank Gimbel is an

learn to be lean and mean. Avoid

exchanges is to simply purchase

how to perform each task, and

advanced certified optician and

paying any finance charges or

enough understock to warranty

add a documented sign-off here

owner of Gimbel Opticians,

interest on your frame purchas-

the frame yourself.

too. This is also an opportune

in Plymouth Meeting, PA.

VCPN VisionCareProducts.com

Gimbel_Main.indd 63

it or lose it” in-store signage to remind those patients who may

January 2017 63

12/21/16 9:46 AM

MaximEyes EHR is updated to comply with MACRA for 2017 and beyond.

$$

more than just

By Diane F. Drake, LDO, ABOM,

COMPULINK

NCLEM, FNAO. Keeping up with

MACRA

$

tegration and data transmission to

Incentive Program (MIPS) and

Software integrated for MACRA:

the American Optometric Asso-

ePrescribe. They are ready to sup-

changes in reporting requirements

Compulink’s Eyecare Advantage

ciation’s MORE Registry (see box

port the newest MACRA reporting

can be tedious. Here’s what some

software currently includes all the

below, right). In addition, to ensure

requirements and have already im-

EHR companies are doing to make

tools that will enable ECPs to han-

proper billing, CPT and ICD-10

plemented new features to support

it easier.

dle MACRA. This includes prac-

codes are recommended within

increased outcomes.

The Medicare Access and CHIP

tice management, OneTab EHR,

the program.

Mobile compatibility: notebooks

Reauthorization Act of 2015 (MA-

Optical and patient engagement

Support and training: Flexible

CRA) is a new Quality Payment

tools. All of these run on a single

training options are available in-

Program (QPP) that alters how

database platform to enable the

cluding online through Compu-

physicians are paid by the federal

complex reporting requirements of

link University and personalized

government to deliver care. Begin-

MACRA.

web-based and onsite training.

ning in January 2017, unless you

Mobile compatibility: supports

U.S.-based support is guaranteed

are new to Medicare or bill very

tablets and iPad

within a one-hour response time.

low Medicare volume, you cannot

Customization: fully customiz-

opt out—and if you aren’t submit-

able including not only the EHR

MAXIMEYES EHR

ting MACRA performance data,

but also every module within the

Software integrated for MACRA:

you may risk losing up to 9% of

product and the database

MaximEyes EHR is ONC 2014

your Medicare reimbursements.

Direct reporting and coding:

Edition Certified for quality re-

So, it is reasonable to look at ways

Compulink’s Eyecare Advantage

porting and EHR incentive pro-

to get assistance. Here are some

is currently ONC certified and

grams, including Meaningful Use,

features from electronic health re-

provides ECPs with reporting

Physician Quality Reporting Sys-

cord (EHR) companies that can

necessary to attest to Meaningful

tem (PQRS), Value-Based Payment

assist you with compliance.

Use. Advantage also supports in-

Modifiers (VBM), Merit-Based

64 January 2017

Drake_MACRA V2.indd 64

AOA MORE AOA MORE is the private registry project initiated by the AOA Board of Trustees in response to the growing emphasis on quality reporting and measurements through registries as part of healthcare. The secure database systematically (and anonymously) aggregates patient data from multiple EHR systems and facilitates secondary uses of the data, such as best practices and treatment outcomes. Free to AOA members, participants can review data analysis for their own practice and compare it to others nationwide. All of the EHRs participating in this article are participants for AOA MORE. VisionCareProducts.com VCPN

12/21/16 9:48 AM

$ $ $

Busi ness Solu tions

and tablets, including the Apple

reporting from the software.

move the administrative burden

met with the documentation done

iPad or Android devices using a

Mobile compatibility: iPad com-

associated with quality reporting

during the exam.

Remote

patible

programs, guide performance and

Support and training: Each mem-

Customization: 30+ pre-built exam

Direct reporting and coding:

front any audit response that might

ber of the RevolutionEHR cus-

templates that can be personal-

EHR customers are offered a best-

come the doctor’s way.

tomer support team is based in the

ized to create a unique program

in-class alternative to AOA MORE

Mobile compatibility: The myRev

U.S. or Canada and has experience

that works for each practice

with built-in PQRS and Meaning-

mobile app provides simple and se-

working in an eyecare practice,

Direct reporting and coding: Di-

ful Use special registries. These

cure access to the doctor’s schedule,

allowing them to understand and

rect reporting of Quality Measures

registries submit directly to CMS,

patient information and messag-

assist customers with everyday

to CMS has been available since

allow users to monitor their doc-

ing from smartphones or tablets.

occurrences in the practice. Also,

the 2015 reporting year, and it is

umentation in real-time, provide

myRev is fully HIPAA-compliant

RevolutionEHR assigns new cus-

updated to comply with MACRA

flexibility to make corrections as

and utilizes the same encrypted

tomers an onboarding specialist

for 2017 and beyond. Reporting via

they go to avoid penalties and ful-

protocols implemented for Revo-

that works with the practice to im-

registries is also available through

fill the Quality and Advancing Care

lutionEHR.

plement the software. Its RevAspire

the AOA MORE and AAO IRIS.

Information measures. In addition,

Customization: Exam templates

team is made up of doctors and

The built-in ICD-10 Selection Tool

options are given in the software to

can be set up to fit the needs of the

former CMS regional extension

assists with the selection of codes

ensure proper billing coding.

practice. There are many prebuilt

center staffers who stay abreast

Desktop

Application

and modifiers based on patient

exam forms/templates. A doctor

of the regulatory changes doctors

exam data entered.

REVOLUTION EHR

can use those provided, make slight

need to be aware of. For that rea-

Support and training: MaximEy-

Software integrated for MACRA:

changes or start from scratch.

son, RevolutionEHR customers

es automatically sends updates to

RevolutionEHR does not require

Direct reporting and coding:

have constant and immediate ac-

customers electronically. Custom-

its customers to engage with any

Since 2014, RevolutionEHR has

cess to this information via quality

ers can also request an update if

external software systems as they

enabled its customers to report

reporting discussion forums, webi-

they have declined an update in

have the software’s own quality

electronically. RevAspire leverag-

nars and e-mail support.

the past. Support personnel are

reporting service, RevAspire. The

es this ability to allow practices to

thoroughly trained prior to any

RevAspire team partners with

offload the administrative task of

Diane F. Drake, LDO, ABOM,

update. Customers receive training

RevolutionEHR practices to re-

data submission to CMS. Revolu-

NCLEM, FNAO, is a licensed

tionEHR has a coding engine that

optician, lecturer, writer

will let a doctor know the medical

and consultant to optical

level of CPT code that has been

professionals in Jackson, GA.

documents and release notes on the changes and new features. First

Insight also hosts complimentary

Compulink’s OneTab EHR Tool allows ECPs to view and document entire exams from one screen.

webinars and recorded webinars,

which are available to watch 24/7 on the “For Customers” website in addition to regional training and

onsite training at ECPs’ offices.

Support is offered Monday-Friday

(8:00am – 8:00pm ET) and Saturday (9:00am – 3:00pm ET).

EYEFINITY/EXAMWRITER

Software integrated for MACRA: The company updated its software to collect data required for MIPS as well as built an integration with AOA MORE. This allows for direct

WHERE TO FIND IT: Compulink Business Systems, Inc. 800.456.4522 • CompulinkAdvantage.com • Sales@CompulinkAdvantage.com // Eyefinity 877.448.0707 • Eyefinity.com • CustomerCare@Eyefinity.com // First Insight 800.920.1940 • First-Insight.com • Sales@First-Insight.com // RevolutionEHR 877.738.3471 x1 • RevolutionEHR.com VCPN VisionCareProducts.com

Drake_MACRA V2.indd 65

January 2017 65

12/21/16 9:48 AM

Social Media Trends to Watch in 2017 Samantha Toth

shift seamlessly between mobile

moting your content to fit with

devices, you will lose prospec-

the vibe of each platform and

tive patients. Create a responsive

encourage involvement with con-

website to boost your ranking on

tests, quizzes and calls to action.

a Google search and increase your

Building Off 2016: In 2016, trends

chances of reaching your target

Quality Before Quantity: Not only

like live streaming, “buy” but-

audience. Even something as sim-

do you need content that speaks

tons, and content personaliza-

ple as a “thumb-optimized” call-

to the user, but you should begin

tion dominated the social media

to-action (CTA) button will make

focusing on keeping social media

world, pushing platforms such

a world of difference to the user.

accounts to a select few, too—

as Snapchat and Instagram up

especially the ones that are most

in popularity alongside lead-

Social Customer Service: The last

practical in light of your busi-

ing sites such as Facebook and

few years have seen an increase

ness and prospective audience. If

LinkedIn. While these will all be

in customer interaction on social

you’re an optometrist, for exam-

relevant in the new year, more

media, with low response rates.

ple, there isn’t much of a push for

updated trends have sprung up

When looking to your engage-

you to be on Snapchat when com-

as a result. Staying ahead of the

ment in 2017, focus on creating

pared with the promotional and

curve will take time and should be

an environment of great custom-

educational updates you could be

Looking Ahead

approached purposefully. So how

er service across all your social

bringing to Facebook.

Tackling all the 2017 trends your-

do you go about reinventing your

channels. Effectively communi-

social media for 2017?

cating by answering questions

Plan to Pay

Begin small and first take on the

and resolving issues with patients

Unfortunately, experts have 2017

projects that are the easiest to

Mobile… or Bust: In 2017, having

is the first step to keeping your fol-

pegged to be the year paid adver-

implement. As you get comfort-

a fully responsive website is no

lowers around.

tising begins to one-up the organic

able with one platform, branch

longer an option…it’s a necessity. If your site is not optimized to

When looking to your engagement in 2017, focus on creating an environment of great customer service across all your social channels.

Push for Personalization: Though

reach. When done correctly, this

out to another and grow from

ads are becoming the norm on

“outbound” approach to adver-

there! The most important thing

social media, users still like to

tising can benefit your business.

to keep in mind is that your fol-

see real, organic content that has

Specialized and targeted paid ads

lowers matter. Keeping great cus-

been tailored to fit their prefer-

can be tailored to reach the exact

tomer service a priority will boost

ences. Because algorithms

prospects for whom you’re looking.

your credibility and naturally

directly influence who will—

Keep advertising short and sweet,

turn likes into comments, shares,

or won’t!—see your posts

with a creative twist to attract users.

and eventual new patients!

or updates, it is especially important to provide content that is informative and interesting. Focus on cross-pro66 January 2017

Social Media Full Page.indd 66

self can seem like a daunting task.

Samantha Toth is the resident Marketing Rockstar for Innereactive Media, a full-service marketing company specializing in the optical industry, in Grand Rapids, MI. VisionCareProducts.com VCPN

12/21/16 9:51 AM

Busi ness Solu tions

néih hóu (Hello) From Hong Kong

By JOHN SAILER Organized by the Hong Kong Trade Development Council and co-organized by the Hong Kong Optical Manufacturers Association, the 24th edition of the Hong Kong Optical Fair 2016 in November attracted more than 15,000 buyers from 100 countries and regions, up 2.4% over the previous year. Trends throughout the show included lenses that filter blue light and frames designed using 3D printing. Designer frame collections representing more than 220 international brands were featured in this year’s Brand Name Gallery, where models displayed the designs during daily Eyewear Parades.

Eyewear Parade Blue light display

Local celebrity Maria Luisa Leitao Leitao with VCPN’s John Sailer

GFK’s Gianni Cossar

Blue light products were everywhere!

VCPN VisionCareProducts.com

Hong Kong.indd 67

January 2017 67

12/21/16 9:49 AM

Busi ness So l u t ions

KODAK Lens Dispensing Software Improves Accuracy

Vuzix updates

Signet Armorlite Inc. launched an

M300 Smart Glasses

improved version of its KODAK Lens

This next generation of Vuzix Smart

Shamir Arch App for

Intelligent Dispensing Software

Patient Portal Tools

Glasses, the M300 is equipped

Wrap Frames Prescriptions

(KODAK Lens ids), which is easier to

Integrate With MaximEyes

with enhanced functionality for

Eyecare professionals can now

use and incorporates advanced fea-

New Advanced Patient Portal

commercial applications based on

know instantly if a patient’s

tures such as a new “spirit level”

tools from First Insight Corp. help

a platform using the Intel Atom

prescription is compatible with the

function that simplifies measuring

maximize office efficiency with

processor. As an Android-based

wrap frame they selected. Users in-

and improves accuracy. An updated

online welcome and medical his-

wearable computer, the M300

put patient PD, material index and

Frame Reference Device (FRED) is

tory forms, scheduling and faxing.

features a monocular display and

frame measurements and the app

more durable and provides more

The tools integrate with both

onboard processor, large internal

calculates the range of prescrip-

consistent results with enhanced

MaximEyes EHR and practice man-

storage, recording features and

tions suitable for that particular

visual simulations and augmented

agement software and eliminate

wireless connectivity capabilities.

frame. Shamir Arch is available to

reality technology to improve the

time-consuming practices such

The M300 is compatible with

download at the Apple Store and

dispensing process. KODAK Lens

as printing and scanning of doc-

many Android apps and provides

Google Play. A desktop version

ids doesn’t require installation or

uments and scheduling appoint-

most of the same capabilities of a

is also available. 877.514.8330,

separate downloads. 800.759.0075,

ments by phone. 800.920.1940,

smartphone in a wearable device.

ShamirLens.com.

SignetArmorlite.com.

First-Insight.com.

800.436.7838, Vuzix.com.

68 January 2017

BizSolutions NEW.indd 68

VisionCareProducts.com VCPN

12/21/16 9:50 AM

Classifieds_Jan2017.indd 69

12/22/16 1:02 PM

USED and REBUILT OPTICAL EQUIPMENT

* SURFACING EQUIPMENT * * EDGING EQUIPMENT * * AR EQUIPMENT * LOOKING FOR USED PATTERN-LESS EDGERS 714-963-8991 • www.usedlabs.com

BUY OR SELL Barry Shepard • California

USED OPTICAL MACHINERY, LLC

FRAME•MY•FACE The New App

Try Them on for Size!

Customers Can Virtually Try Frames on Their Own Face Choose from a Variety of Brands You Offer in Store All Frames are Filterable and Searchable

Virtual TryOn app

Brand and style the App to match seamlessly with your site

INDEX TO ADVERTISERS ADVERTISER

PAGE

PHONE

WEBSITE

All About Vision

16

858.454.2145

allaboutvision.com

ClearVision Optical

31

800.645.3733

cvoptical.com

Coburn Technologies

18

800.COBURN1

coburntechnologies.com

Eyewear Designs

26

800.645.6596

eyeweardesigns.com

Inspecs

CV2 Spread, 12-13 800.852.7857

inspecs.co.uk

Lab-Tech Inc.

61

800.822.4343

lab-tech.net

The McGee Group

2-3

800.966.2020

mcgeegroup.com

Morel

6-7, 43 800.526.8838

morel-france.com

OAA

CV3

901.388.2423

oaa.org

Optometry Giving Sight

60

888.OGS.GIVE

givingsight.org

Reed Exhibitions

45

800.811.7151

vision.reedexpo.com

Safilo

21

800.631.1188

safilo.com

of America, Inc.

CV1, 8-9

800.235.5367

seikoeyewear.com

Silhouette

37

—

silhouette.com

SPY

25

760.804.8420

spyoptic.com

Think About Your Eyes

41

—

thinkaboutyoureyes.com

Transitions Optical Inc.

8-9, 23

800.533.2081

transitions.com

Tuscany Eyewear

10

800.293.9588

tuscanyeyewear.com

WestGroupe

4-5

800.361.6220

westgroupe.com

Wiley X Eyewear

15, 17, 19

800.776.7842

wileyx.com

Windsor Eyes

35

877.662.6006

windsoreyes.com

Zyloware Eyewear

CV4

800.765.2121

zyloware.com

Seiko Optical Products

FRESH, VITAL CONTENT IN A MINUTE (OR TWO) DELIVERED DIRECTLY TO YOUR INBOX EVERY MONTH

framemyface.mysocialreach.net framemyface.mysocialreach.net (ISSN-1549-6716) is published monthly, except December, by First Vision Media Group, Inc., 25 East Spring Valley Avenue, Suite 290, Maywood, NJ 07607. Phone (201) 587-9460, Fax (201) 587-9464. Periodical Postage paid at Hackensack, NJ and additional mailing offices. Postmaster: Send address changes to VCPN, P.O. Box 9033, Maple Shade, NJ 08052-9033.

Subscriptions: VCPN, P.O. Box 9033, Maple Shade, NJ 08052-9033 or online at totallyoptical. com. Distributed to qualified optical dispensing locations, chain store headquarters, and optical laboratories. Other U.S. subscriptions are available for $85 for one year; $160 for two years. Contact publisher for overseas rates. Copyright © 2017 by First Vision Media Group, Inc., Frank Giammanco, President & CEO; Shawn Mery, Executive Vice President. No part of this publication may be reproduced without written permission of the publisher. The publisher’s acceptance and publication of any advertising or editorial materials does not constitute endorsement of any product, service, or company by First Vision Media Group, Inc. Throughout this publication, trademark names are used. Instead of placing a trademark or registration symbol at every occurrence, we are using the names editorially only with no intention of infringement of the trademark.

70 January 2017

Classifieds_Jan2017.indd 70

SIGN UP TODAY AT VISIONCAREVENTURE.COM VisionCareProducts.com VCPN

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OPTOMIZE Collection ÂŽ

Wall Mounted Modular Units

ALL NEW

FULLY MODULAR OPTICAL DISPLAY

The fully modular optical display is an architectural spatial element with a double use. A frame of anodized aluminum with acrylic pin panels is ideally suited as a room divider or as a shop window unit. With this you can multiply the number of eyeglass frames on display in your shop.

VCPN VisionCareProducts.com

Classifieds_Jan2017.indd 71

Gondola Double sided stand alone unit

January 2017 71

12/22/16 1:03 PM

LOOKING BACK This French Louis XV brass telescope from the 18th century features intricate scrollwork engraved on the handle. Two dust covers on the terminals slide to free the lens and eyepiece.

This early 19th-century, French-manufactured stick has a pivoting cap on top of the silver knob, where a small telescope was attached to a tie-rod.

This mid-19th century stick with an engraved brass handle has rectangular lenses that can be inserted inside the case-grip. This type of stick became popular in the 18th century and were used until the early 20th century.

SPEAK SOFTLY AND CARRY A BASTONI As walking sticks, or “bastoni” in Italian, became a fashion accessory in the 18th century, many of them also served another purpose. Small lorgnettes and telescopes—and in many cases, both—could be easily concealed inside the handle. By the 19th century, bastoni with glasses and telescopes were mass-produced, making them readily available objects of curiosity and fun. Courtesy of the Museo dell’Occhiale, www.museodellocchiale.it.

72 January 2017

Looking_Jan17.indd 72

VisionCareProducts.com VCPN

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Untitled-1 1

12/22/16 10:44 AM

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