3-2-1, ACTION! VIDEO STRATEGIES FOR YOUR PRACTICE JULY 2017
re a c n o i vis
s w e n t c produ
THE ORIGINAL BEST-IN-OPTICS
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See
TYKES TO TEENS: FITTING WISDOM MAKING
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FRAME-WORTHY
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PRODUCT INFORMATION FOR OPTICAL PEOPLE • VISIONCAREPRODUCTS.COM
Light reactive lenses by
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PORSCHE DESIGN EYEWEAR
12960 West State Road 84. Davie, FL 33325 • 954-835-2155 • 800-293-9588 • E-mail: nyoi@tuscanyeyewear.com • www.tuscanyeyewear.com
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YOUR TOTAL OPTICAL PRODUCT RESOURCE
TABLE OF CONTENTS On the Cover
22 14
UPFRONT
36
VIEWS 6 Guest Editorial THINK ABOUT YOUR EYES by Laurel O’Conner 10 From Mondottica USA, Zoobug London’s Rubber Flex Active ophthalmic collection now has six fresh styles, each in four colorways, for ages infant to 6 that combine a comfortable fitting and excellent wearability for children. Innovative flex hinges and versatile earlocks along with a one-piece construction that is free from metal parts characterize this line. The material has been developed to ensure it keeps its form and sufficient stiffness so lenses don’t pop out when handled by the child. Each style comes with a detachable headband. The soft finish of the material is pleasant as well as hypoallergenic, and kids tend to be attracted to it immediately when trying on new glasses. The palette of primary reds, blues and greens as well as luscious fuchsia and lilac will appeal to the many tastes of the littlest patients. Model is wearing ZB 1009 676 • Mondottica USA 866.666.3662 • MondotticaUSA.com “As well as focusing on a great fit in a very high-grade rubber material with unique features, our rubber Flex Active range is for kids who love fashion and want a frame that perfectly coordinates with their look. Rather than hiding behind their specs, the child can feel confident and self-assured ” Dr. Julie Diem Le, Director of Zoobug
VCPN VisionCareProducts.com
TOC_July17.indd 1
PRODUCT BUZZ 12
24
NOTEWORTHY The 24-Hour Frame Cycle 14 ONE-TO-ONE Luisa Delgado, CEO, Safilo 16
WILEY X HONORED
EYEWEAR & FASHION Tykes to Teens: Fitting Wisdom and Tricks of the Trade by Sharon Leonard, LDO, ABO-AC, NCLE-AC 19 Domestic Bliss by Kaitlyn Robertson 22 The Nose Knows by Michael Tanzi 24 Frame Front Coming Full Circle 26
FACEBOOK.COM/ VISIONCAREPRODUCTNEWS.COM News that Wiley X was honored by the state of California as a “Small Business of the Year” last month reached many of VCPN’s Facebook followers. The company was selected by State Assemblywoman Catherine Baker for its contribution to the state’s economy. Congrats!
READY FOR RIMLESS FACEBOOK.COM/ VISIONCAREPRODUCTNEWS.COM Sponsored by Silhouette, “The Art and Science of Rimless Eyewear” workshops last month held in Chicago and Richmond, VA, provided one hour ABO CE credit. The seminar gave ECPs tips on dispensing rimless eyewear.
Panorama Mahalo, Maui Jim by Michele Silver 28 NEW 40
23
Being Social July 2017 1
6/30/17 4:09 PM
Life is meant to be
SUPER Designed for both fit and fun, Superflex Kids frames are constructed with spring hinges for extra durability, comfort and fit. While form and function always come first, great colors and funky temple detailing make this collection a fun fashion statement for kids of all ages.
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YOUR TOTAL OPTICAL PRODUCT RESOURCE
TABLE OF CONTENTS 64
JULY 2017 Volume 17, Issue 7 EDITORIAL STAFF Vice President, Editorial John Sailer • JS@VisionCareProducts.com Managing Editor Michele Silver• MS@VisionCareProducts.com Assistant Editor Cara Aidone Huzinec • CH@VisionCareProducts.com
When It’s Time to Edge It Yourself by Frank Gimbel, BA, ABO-AC, FNAO, HFOAA 48 Closeup Large Results from Small Spaces 50 NEW 59
BUSINESS SOLUTIONS
Vice President, Design Jane Kaplan • JK@VisionCareProducts.com
Make a Promotional Video— and Make it Work for You by John Murphy 61
Assistant Art Director Bruce Kenselaar • BK@VisionCareProducts.com
5 Optical Trends to Stock Now by Travis Reed 64
Production and Web Manager Anthony Floreno • AF@VisionCareProducts.com
Hashtag Your Way to Success by Samantha Toth 66
Contributing Writers Frank Gimbel, Sharon Leonard, John Murphy, Travis Reed, Kaitlyn Robertson, Michael Tanzi, Samantha Toth
Closeup Kodak’s In Your Corner by Cara Aidone Huzinec 68
BUSINESS STAFF President & Publisher Frank Giammanco • FG@VisionCareProducts.com Executive VP & Associate Publisher Shawn Mery • SM@VisionCareProducts.com Director of Sales Janet Cunningham • JC@VisionCareProducts.com Vice President, Marketing Debby Corriveau • DC@VisionCareProducts.com Vice President, Operations Sharon O’Hanlon • SO@VisionCareProducts.com Subscriptions SUB@VisionCareProducts.com
TOC_July17.indd 4
Glass Lenses: Past, Present and Future by Ed De Gennaro, MEd, ABOM 45
Assistant Editor Alex Evans • AE@VisionCareProducts.com
Editor Emeritus Ed De Gennaro, MEd, ABOM ED@VisionCareProducts.com
4 July 2017
VISION CARE TECHNOLOGY
64
NEW 69
EXTREME CLOSEUPS
55
Glass Houses 31 Athletic, Authentic, Awesome 33 Goin’ Back to Cali 35 Tween Trifecta 37 The Essence of ‘Swissness’ 39 A Single Vision Solution for All 53 A Spectacle Lens for Contact Lens Wearers 55 Compact High Volume Edging System 57
ADVERTISERS’ INDEX Advertisers’ Contact Information 69
VISION EXCHANGE Classified Advertising for the Optical Industry 70
LOOKING BACK Public Eye 72
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6/30/17 4:09 PM
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VIEWS
Take Patient Education to New Heights
fictional menace over 50 years ago. It wasn’t until more recently while re-watching the first episode of The Twilight Zone that I discovered another optically relatJOHN SAILER
Eye Sci Fi
television from the 1960s. Did you know that the last thing
Streaming television brings unex-
the actor playing a NASA test pilot
pected surprises, some even related
sees before awakening from an
to optical. The Twilight Zone and
experiment simulating many days
The Outer Limits were two of my
alone in outer space is a storefront
favorite shows growing up. In
shingle that says “Optometrist”?
reruns, of course. I’m not that old!
He sees it just before emerging
Hulu is full of these and many
from a hallucination in which
other classic programs, so I decid-
he believes he’s in a small town
ed to revisit them. Imagine my
devoid of people.
surprise while watching the very
Educate your patients and build your practice with free services from AllAboutVision.com.
ed coincidence in science fiction
Was someone trying to tell us
He glowed and flickered like a person made of blue light. first episode of The Outer Limits
something? Were eyecare pro-
(the original version, first aired in
fessionals planting messages in
1963), when the climax revealed
science fiction television 50 years
that (spoiler alert) the alien mon-
ago? Did yesteryear’s writers have
Visit www.allaboutvision.com/ecp/ to learn about…
ster was composed of electro-
something against optometrists?
• Free, comprehensive, trustworthy patient education
magnetic radiation. “He glowed
Unlikely, that would be stretch-
and flickered like a person made
ing it, but it’s fun to consider the
of blue light,” the cop in the show
possibilities, just as these old clas-
described. Blue light!
sic sci fi TVshows stretched our
• Free listings in the Eye Care Practice Network • Free Eye Health Videos for practice websites • Free Eye Health News Feeds for practice Facebook pages • And more! AllAboutVision.com is a leading provider of online eye health and vision correction information. We have hundreds of pages of easy-to-understand, trustworthy content that is developed with the input of eye care professionals on our Editorial Advisory Board.
Did they even know of the
imaginations way back when.
harmful effects of blue light back
Let’s just chalk these up to coin-
in 1963 and use the monster as a
cidences, while I leave you with a
metaphor? I think not. The impact
quote from the blue light creature
of ultraviolet light was barely even
from The Outer Limits: “There are
addressed back then. Strange
powers in the universe beyond
coincidence that what we recog-
anything you know. Go and give
nize as an actual danger from a
thoughts to the mysteries of the
particular type of electromagnetic
universe. I will leave you now in
radiation today was portrayed as a
peace.”
AllAboutVision.com is a Supporter National Sponsor of Optometry Giving Sight. © 2016 Access Media Group LLC. All About Vision and AllAboutVision.com are registered trademarks of Access Media.
email me at JS@VisionCareProducts.com 6 July 2017
John_Views_July.indd 6
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6/30/17 3:46 PM
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Every child should have an eye exam
VIEWS
Photo courtesy Brien Holden Vision Institute
weight, photochromic lens product; a device to make cosmetically tinted contact lenses right in your office; eyewear with small perfume reservoirs on the temples FRANK GIAMMANCO
The Museum of Failure
Our Children’s Vision
by making a small donation for every pair of glasses you sell over the next 2 months
Let’s make sure that every child can see the future clearly! Visit givingsight.org or call 888-OGS-GIVE to access office materials and social media tools to share with your patients
Transforming lives through the gift of vision
proud supporters of
8 JULY 2017
Frank_Views_July.indd 16
eyeglass holder that was surgically inserted into the bridge of one’s
ums to suit every taste and every
nose; and of course a plethora of
intellectual curiosity. There are
in-office lens-making technolo-
museums dedicated to choco-
gies that never quite seemed to get
late, romance, spy-craft and even
off the ground.
knitting. You name it and there’s
Says Dr. West: “The purpose of
probably a museum for it (or
the museum is to show that inno-
soon to be).
vation requires failure. If we’re
Last month in Sweden, an orga-
Please join us in support of
perspiration activated them; an
We all know that there are muse-
nizational psychologist named
BUT MILLIONS OF CHILDREN DON’T HAVE ACCESS TO THE GLASSES THEY NEED
that would emit fragrance when
afraid of failure then we can’t innovate.”
Dr. Samuel West opened the doors
And therein lays the moral of
to what he calls The Museum of
this tale. Failure is often a bigger
Failure, a physical tribute to prod-
part of innovation than success.
ucts and ideas that have flopped.
We’ve all heard the apocryphal
There are currently 60 such prod-
story about Edison failing 900
ucts in the collection, but West
times to perfect the light bulb.
assures would-be fans that there
When asked how it felt to fail that
are many more to come.
much, he answered, “I didn’t fail. I
Among the current crop of exhibits are Harley-Davidson
just learned 900 ways how not to make a lightbulb.”
fragrance for men; “Her,” a line of
All too often we’re forced to
Bic pens exclusively for women;
function in an environment
and Coke Blak, a Coca-Cola prod-
where failure is a punishable
uct infused with coffee. And then
offense, or at the very least, one
there’s Google Glass—once a bea-
for which we should feel ashamed.
con of opportunity for the eye-
But that’s not how businesses or
wear marketplace, now relegated
people grow. F. Scott Fitzgerald
to the scrapheap of “what might
wrote, “Experience is the name
have beens.”
people give to their mistakes.”
The optical industry is rife with
So the next time you meet an
similar products that rose and fell
“experienced” professional, you’ll
over the years—The Corlon Lens,
know that you have encountered
a hybrid of glass and plastic that
someone who failed a number of
served as the medium for a lighter
times in order to succeed.
email me at FG@VisionCareProducts.com VisionCareProducts.com VCPN
6/30/17 3:46 PM
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KEEP UP WITH WHAT’S NEW THIS MONTH!
RELEVANT NEWS AND PRODUCT RELEASES! IT’S FREE AND EASY TO SIGN UP!
The New Waiting Room “Think About Your Eyes has new
multiple times a month to Face-
notifications.” I receive this Face-
book and Twitter, and you are
book update daily. At the gym.
welcome to share these posts.
Leaving church. At the grocery
Keep track of your online pres-
store. Even though I may not be
ence. Check regularly with a quick
technically “working,” social me-
Google search. What pops up for
dia is engaging people 24/7.
your practice? Is it a listing on a
Gone are the days of looking
website you didn’t know existed?
in yellow pages or an insurance
Yelp reviews? Update these pages
company doctor directory. Pa-
with correct information.
tients now turn to the Internet to
Want to show up higher in search
find a doctor and form an opinion
results? Did you know having a
through reviews. How can you
listing on ThinkAboutYourEyes.
stay ahead?
com will improve your ranking
A first step is to control your
and help promote your website
Facebook presence. With nearly
and Facebook page. Plus, you’ll
80% of online Americans using
be supporting the campaign that
Facebook, meet consumers where
promotes the importance of an-
they are. Set up a page for your
nual eye exams and led to more
office and list basic contact infor-
than one million additional eye
mation and details helpful for a
exams in 2016.
new patient. Include a location for check-in. Add the office logo and a staff photo to make the business’s page look complete. Once a page is created, the question is what to post and how often? Two things you need: realistic expectations and a content calendar.
Fresh, vital content, delivered to your inbox monthly.
VisionCareProducts.com
Start with two or three posts a week. Now, what to post? It’s not as hard as you think. What’s making news in the vision world? Is a baseball player talking about his 20/10
Laurel O’Connor is the marketing and
eyesight? Link to the article! Don’t
communications manager for Think
reinvent the wheel. Visit the pages
About Your Eyes, the vision industry’s
for professional organizations and
public awareness campaign promot-
your colleagues and share their
ing the importance of an annual eye
content. Think About Your Eyes
exam, and for which First Vision Media
posts seasonally relevant content
Group is a media partner.
10 July 2017 VCPN_Insider_half_vert.indd 1 TAYE_July.indd 22
VisionCareProducts.com VCPN 4/27/17 10:19 AM 6/30/17 11:50 AM
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PRODUCTBUZZ
Z
LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW BEEING ECO FRIENDLY The neubau eyewear brand celebrated its partnership with The Honeybee Conservancy with a cocktail event last month in New York City. Attendees got to view a video about the program and take home a jar of artisanal honey. The Honeybee Conservancy will donate two bee hives to mark its collaboration with neubau’s See & Do Good initiative, which supports environmental programs. 800.223.0180, neubau-Eyewear.com.
MATCH EYEWEAR LAUNCHED AN ENHANCED B-2-B SITE, MATCHEYEWEAR.COM, THAT NOW ALLOWS FOR RAPID ORDERING, THE ABILITY TO REORDER FROM PAST PURCHASES AND CREATE A CUSTOM CATALOG. MARK COSGROVE HAS BECOME A SHAREHOLDER AS WELL AS VICE PRESIDENT OF C&E GP SPECIALISTS, INC.
12 July 2017
Product Buzz_July17.indd 12
Z TURN TO THE PROS The Transitions PRO blue light web page now includes short clips and sound bites from ECPs who provide fast facts and technical information about how Transitions lenses protect against blue light. 800.848.1506, TransitionsPRO. com/BlueLight.
Z
ZZ
Linda Chous, O.D.
DON’T MISS THE ECLIPSE! Turn the next solar eclipse on Aug. 21 into a fun in-store promotion! Start by stocking the right gear to protect patients’ eyes. TSE 17, an astronomy company that has worked with both NASA and the European Space Agency, carries solar eclipse glasses in seven styles and sunoculars in two sizes. Tse17.com, Info@Tse17.com.
VEW TIME Registration officially opened last month at VisionExpoWest.com, which takes place Sept. 13 to 16 at the Sands Expo & Convention Center in Las Vegas. New offerings include expanded education and Expo’s #WhyIGo social media campaign. 703.548.4560, TheVisionCouncil.org.
NO FEAR A compelling video series highlighting the experiences of three shark-attack victims – now shark conservation advocates—is the centerpiece of Costa’s new “Don’t Fear the Fin. Fear a World Without Them” campaign. In continuing its support of OCEARCH, a program dedicated to protecting sharks, Costa’s latest initiative also includes conservation events, new merchandising materials, a #DontFeartheFin social media campaign plus a sweepstakes to get a chance to tag and name a shark aboard the M/V OCEARCH vessel. 800.447.3700, CostaDelMar.com.
VisionCareProducts.com VCPN
6/30/17 10:37 AM
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NOTEWORT HY
THE 24-HOUR FRAME CYCLE G Ö T T I ’ S P U R E LY S W I S S D E S I G N S A R E N O W E F F I C I E N T LY P R O D U C E D A N D M O D E R AT E LY P R I C E D I N 3 D W I T H D I M E N S I O N . It starts with a fine, white powder. This proprietary polyamide is then fed into an industrial 3D printer in which a laser merges the powder, layer by layer. After the individual parts cool off, they are polished and dyed. Color that has been specially created penetrates the top layers. A mere 24 hours later…a Götti DIMENSION frame! This 3D collection, manufactured exclusively in Switzerland with the same well-conceived details as Götti’s traditional eyewear offerings, comes in ophthalmics and sun styles. There are several North American optical shops that have readily embraced the new line, among them Eyes in the Glebe in Ottawa, Ontario. Jay Mithani, OD, selected the collection while at SILMO
last year and started carrying them in his store in January. “We love Götti’s styling, and the 3D component added an interesting, new edge,” Mithani said, adding that he promoted the line to customers both with front-window displays and on Instagram. The Canadian optometrist counts himself as a fan of 3D-produced frames for some key reasons. “Since they can be printed, 3D eyewear means easily replacing parts in the future,” he said. “Moreover, this 3D collection feels wearable long-term. It’s not a novelty.” Another OD who carries the collection, Zaf Khalfan, owner of Delta Optical in Mississauga, Ontario, believes the technology aspect is compelling. “It is always fascinating for customers
when we introduce unique or exotic materials and especially when we can mention a 3D printer,” Khalfan said. Götti DIMENSION carries a host of other desirable features, such as flexible material that’s light, “easy on the skin” and extremely wellpriced, putting it in the sweet sales spot for a wide range of patients, including Millennials. Moreover, the frame structure adheres to Götti’s high standards. “It’s well-balanced and designed for an ‘unshakeable’ fit,” said owner Sven Götti, who added that eyecare professionals don’t have to use a lot of frame board space, making it ideal in many ways. From powder to powerfully streamlined design, Götti DIMENSION leaps forward using this latest technology to advance its eyewear.
GÖTTI SWITZERLAND USA 914.274.8522 OFFICE.USA@GOTTI.CH 14 July 2017
Noteworthy_July17.indd 14
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Untitled-1 1
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ONE-TO-ONE “SAFILO HAS PUT AN ENORMOUS FOCUS BEHIND BUILDING AN ORGANIZATION THAT CAN LEAD TRUST WITH OUR ECP RETAIL CUSTOMERS.” -Luisa Delgado
three years ago, our three Italian
SAILER: Licensing changes con-
working on our own core brands.
plants were working at half
tinue. What are you experiencing?
We have changed that, and today we put our best people on our
capacity with the other half subPrior to being appointed Safilo’s CEO in
sidized by the state. The strategic
DELGADO: After a lot of reflection,
own core brands, from Carrera to
October 2013, Luisa Deplazes de
challenge I had was how many to
we declared that we wanted to
Polaroid, Safilo and Smith. In the
Andrade Delgado spent more than 20
shut down. It was sad because we
become brand stewards. I have
U.S. we also focus on brands such
years at Procter & Gamble, eventually
discovered we were buying 70%
signed five or six licenses in the
as Elasta Emozioni and Chester-
spearheading the HR position for the
of what we were selling from out-
past three years, and when Elie
field. We see our core as our house
Western European region. From mid-
siders. It was also encouraging
Saab entrusts his brand, he entrusts
brands, representing between
2007 to mid-2012, she was general
because there was volume.
his most precious asset, his name.
40% and 50% of our business.
manager and vice president for Procter & Gamble Nordic based in Stockholm. VCPN spoke to Delgado about reinvigorating the Italian plants
Our plants had not been invested in for many years and, as a con-
He expects us to understand, cherish and nurture his brand.
sequence, we were not competi-
The licensing of 20 years ago,
tive. That’s why we were buying
where the licensee drives volumes
from the outside.
SAILER: What changes are occurring in the U.S. market?
and the licensor controls it, are
DELGADO: The U.S. is our most
Now, not only have we filled out
over. We manage design, product
important single market world-
three plants and started to mod-
creation, manufacturing and dis-
wide, and in the past nine months
JOHN SAILER: Since you’ve been
ernize them, but we also bought a
tribution in a way that enhances
Safilo has put an enormous focus
with Safilo, what changes have
fourth one that makes lenses with
brand equity.
behind building an organization
you made at the factory level?
graphic designs and colors.
and becoming a “brand steward.”
We signed Rag & Bone, which we
that can lead trust with our ECP
targeted because these up-and-
retail customers, chains, associa-
LUISA DELGADO: Safilo started its
SAILER: You’ve also recently
coming brands will not remain
tions and all the customers who
craftsmanship in 1878. Although
introduced 3D printing.
niche but appeal to Millennials who
wish to provide quality product.
we had a different name and evolved
look for brands that are not so big as
Having a choice of brands is key
since, the heart of Safilo’s reinven-
DELGADO: This comes from two
their father’s, mother’s or grandfa-
for an ECP in order to have a busi-
tion strategy is product, brand-driv-
angles. One is an Israeli company
ther’s brands. Swatch is also a differ-
ness model to win in the market.
en and design-inspired of renowned
with whom we partner. We test
ent type of partnership than a
ECPs have a lot of pressures. They
and sophisticated craftsmanship.
their machines in our prototyping
license, and that works very well.
have people who want to tell them what to do, but it’s actually the
We’re proud of our Italian re-in-
and, in the process, we discovered
dustrialization because Safilo’s
we wanted to make 3D sophisti-
SAILER: You’re also relaunching
ECPs who want to run their busi-
industrial powerhouse made us
cated by combining it with metal
Safilo brands.
ness in a way that has them in
big. In the 1930s, Safilo invented
frames as well as colors and, as
the scaled production of glasses.
such, came up with a totally new
DELGADO: They are our history.
they offer it and the service they
We are nurturing this compet-
look for our Oxydo Lab collec-
For many years, Safilo was enam-
provide. Safilo is truly committed
itive edge by investing heavily in
tion, which now leads with Elie
ored only with licenses. It was
to ECP choice, flexibility and
our plants. When I arrived over
Saab, our atelier offer.
perceived as more sexy than
independence.
16 July 2017
One-To-One_Delgado.indd 16
charge of what they offer, how
VisionCareProducts.com VCPN
6/30/17 10:36 AM
Making Harmful Blue Light Part of a “Total Sun Protection” Message SPONSORED BY TRANSITIONS ® ADAPTIVE LENSES ® imately 27 percent of Canada’s
ing. Here are some key highlights
exposure to blue light as Millen-
total population) and Transitions
I heard from the panelists:
nials, and younger generations,
Optical wished to better under-
have had.”
stand their behaviors and atti-
1) Millennial parents are hyper
While the sun is the largest
tudes toward sun protection for
aware and concerned about
singular source of harmful blue
the eyes and skin. It’s no secret
harmful blue light. Brownwyn
light, digital devices do emit
that Millennials and their prefer-
Mulherin, O.D. and Sheena Taff,
some. The amount of time Mil-
ences are shaping the way we
licensed optician, are finding
lennials are spending on their
practice and serve our patients
that Millennial-aged parents are
devices, plus their time in the
so it’s important that we all (no
very sensitive about blue light
sun, increases their exposure to harmful blue light.
matter your age) gets to know
protection for their children.
By Dr. Pete Kehoe, O.D., DOS, FAAO, FNAP, Principal, Kehoe Eye Care, PC, Professional Development Advisor for Transitions Optical
this group well.
Both Dr. Mulherin and Taff said
This April, in Ottawa, Transitions
As the moderator for this
that parents first come in ask-
3) Can we learn from the gam-
panel, I made sure harmful blue
ing about blue light because of
ing industry? The video gam-
light was part of the discussion,
the amount of time their chil-
ing community has successfully
Optical brought together experts
especially because the sun is the
dren spend on digital devices.
adopted protective harmful blue
in eye and skin health to discuss
largest singular source of blue
Dr. Mulherin and Taff use those
light behavior by wearing protec-
and explore the health needs of
light. Blue light is certainly mis-
questions as an opportunity to
tive eyewear during gaming ses-
today’s Millennials and their un-
understood by Millennials, with
segue into talking about protec-
sions. (The blue-blocking lenses
derstanding of and attitudes to-
83 percent not knowing that the
tion from the sun for both the
for digital eyestrain are worn by
ward protecting themselves from
sun is the largest source.
children and their parents.
many at video gaming conven-
the sun. Why the focus on Mil-
1
The
panelists
brought
up
tions.)
However, the gamers
lennials? Well, they are now the
some interesting and fresh per-
2) We’re living in an experi-
then often take them off to go
most represented generation in
spectives related to harmful blue
ment. The panelists agreed that
outside, missing the message
the Canadian workforce (approx-
light that I think are worth shar-
it’s almost like we are living in an
that the sun is the largest source
experiment when it comes to
of blue light.
learning about harmful blue light,
Perhaps we should look to ed-
since more research is being
ucation provided in this industry
done every day.
to see how they are successfully
Dr. Setarah Ziai, an ophthal-
encouraging behavior change
mologist and member of the
when it comes to harmful blue
Canadian Ophthalmological So-
light protection?
ciety, mentioned “No one truly It’s always energizing to bring together a group of professionals to discuss best practices and insights. Having dermatology, ophthalmology, opticianry and optometry professionals all in one room to discuss what’s best for our patients when it comes to sun protection was a great collaborative conversation.
knows what’s going to happen in 20-30 years. But, what’s true is that no one has had as much
Transitions, the swirl and Transitions Adaptive Lenses are registered trademarks of Transitions Optical, Inc., used under license by Transitions Optical Limited. Photochromic performance is influenced by temperature, UV exposure and lens material. 1 Online survey conducted by Wakefield Research on behalf of Transitions Optical, Inc. in December 2016 of 1,000 nationally representative Canadian adults 18+. SPONSORED CONTENT
Transitions Blue Light_July17_b.indd 73
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Untitled-1 1
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Eyewe ar & Fa s h i o n
TYKES TO TEENS: FITTING WISDOM AND TRICKS OF THE TRADE
CATER TO THE ‘BABY BOOMLET’ AND DEVELOP A VALUABLE SPECIALTY BY FIRST SEEING HOW YOUR PEERS SERVICE NEWBORNS THROUGH AGE 18.
The Journal of Pediatrics estimates
some of the biggest fitting chal-
have] toys, bubbles, animals and
LDO, ABO-AC,NCLE-AC
that 5% of preschool children have
lenges. In many cases, the most
anything you can think of to get
With so many frame companies
a vision deficiency that is correctible
severe problems with newborns are
a child’s attention,” Crull said. She
and retail businesses focusing on
with eyeglasses. As they get older,
discovered in the delivery room or
actually invented her own type of
the ever-popular Millennial gener-
the count goes up to approximately
within the first three months. Dan-
PD ruler with windows that can be
ation, it may be easy to forget that
20%. VCPN spoke with three practi-
ielle Crull, optician and owner of
placed in front of each eye. “I can
By Sharon Leonard,
“WE HAVE THEM REPEAT THIS RHYME: ‘ON YOUR FACE, OR IN THE CASE, NEVER ANY OTHER PLACE.’” Julia Chous of The Glasses Menagerie in Minneapolis, MN
hold it in front of an infant, usually held over the parent’s shoulder in the burping position, and get a fast and fairly accurate PD.” Pediatric opticians also need to be highly inquisitive because
children, beginning in infancy and
tioners who have focused on kids in
A Child’s Eyes, in Mechanicsburg,
non-verbal children can’t express
continuing to age 18, represent a
three distinct age groups.
PA, said that her first rule of thumb
what’s bothering them. Crull will
is to be prepared with eye-catching
have babies or toddlers wear their
gizmos to start the exam.
glasses around the office for a while,
critical patient group. The 3-monthold baby you begin seeing could
BABY LOVE
become a customer for many years!
The littlest patients often present
VCPN VisionCareProducts.com
Tykes to Teens.indd 19
“The optician’s tool belt [should
then remove them and look for July 2017 19
6/30/17 2:28 PM
Eyewe ar & Fa sh ion
marks on their nose or ears. Then
the unique needs of the Asian
school, they should be screened
ant to visualize the lenses in the
she will readjust accordingly. “The
population, and Tomato Glasses
or examined periodically. When
frames and consider their weight
goal is to have even pressure points
for infants and toddlers for quick
their bodies grow, their eyes do,
as well. ” She then takes monocu-
across the nose, on the sides of the
and easy modifications of the
too. At The Glasses Menagerie in
lar measurements manually.
head and no marks behind the ears.
nosebridge and temples. “I also
Minneapolis, MN, Julia Chous, a
She adheres to some key
By the time they leave, the glasses fit
keep a wardrobe of colorful eye
pediatric optician, has a waiting
factors when it’s time to stock
perfectly,” Crull explained. “I also
patches for kids undergoing am-
area that welcomes little ones.
the dispensary. “When buying
pay special attention to areas they
blyopia therapy,” she said. “It’s the
“The first thing kids notice when
frames we keep in mind that they
may be poking at.”
best experience to put glasses on a
they come into the office is a large
should not be just mini versions
2 year old and have their eyes light
aquarium. We also have a fun
of adult frames. Children often
up when they look at you!”
movie playing.”
have broader bridges and need
Another common issue that arises with this population is asymmetry of the head, and the
When it comes to frame se-
shorter temples.”
various adjustments that may
IT’S ELEMENTARY, MY DEAR
lection, Chous said she tries to
Qualities she looks for are color
require changing the temples to
Nearly every state mandates an
make it as fun as possible. “We
selection, spring hinges, custom-
have unequal lengths, adding ca-
eye exam or screening before a
talk directly to the child, and we
izable temples, durability and a
ble adapters and/or changing the
child enters a pre-K program or
ask about their favorite colors.
good warranty. Frame lines she
nosepads.
kindergarten. That is often the
The whole try-on period is like a
likes include OP by ClearVision
Crull thinks fitting children has
first time a parent is made aware
game of dress-up for the kids. The
Optical, Lafont and Matisse.
become easier on a lot of levels
of a vision problem. As kids
optician has veto power if it’s a ‘no’
When the glasses are delivered,
based on how they fit. It is import-
she has special instructions for kids
with newer eyewear meant to fill
progress
through
elementary
these specific needs. Some of her favorite lines include Dilli Dalli from ClearVision Optical Co. for flexibility and adjustments behind the ears, Specs4Us specifically suited for the needs of the Down’s Syndrome child, TC Charton for
20 July 2017 Tykes to Teens.indd 20
“IT’S THE BEST EXPERIENCE TO PUT GLASSES ON A 2 YEAR OLD AND HAVE THEIR EYES LIGHT UP WHEN THEY LOOK AT YOU!” Danielle Crull, owner of A Child’s Eyes in Mechanicsburg, PA
VisionCareProducts.com VCPN
6/30/17 2:28 PM
and parents: “Always use two hands when putting on or taking off the glasses. Our opticians all wear glasses, so they can demonstrate this. Also, we tell them that their glasses were made only for them to help their eyes to see. If a friend or sibling asks to try them on, this
“I’VE KNOWN MANY OF THE TWEENS AND TEENS WHO COME HERE SINCE THEY WERE REALLY SMALL. I WATCHED THEM GROW, AND THEY ARE COMFORTABLE WORKING WITH ME.” Larry Riolo of Davis Optical in Rome, NY
for these age groups.
Larry Riolo favors frames with
patible,” he said.
is the one time when it’s okay not
“I’ve known many of the
spring hinges and points out
One of his new popular lines
to share. We also have them repeat
tweens and teens who come here
that fast-growing teenagers need
is Converse from DeRigo REM.
this rhyme: ‘On your face, or in the
since they were really small. I
plenty of adjustments. “Some-
“A decade or so ago I would have
case, never any other place.’”
watched them grow, and they
times teens will come into the of-
considered this line primarily for
are comfortable working with
fice complaining about red marks
the guys. Now it’s one of my go-to
HIGH SCHOOL MUSICAL
me. They understand directions
on their nose, and I discover that
lines for girls,” Riolo expressed.
From middle school onward,
and follow them, so I normally
the nosepad is either missing
“The colors, styling and durabil-
most kids can wear adult-sized
use a pupillometer.” Riolo con-
or broken!” He adds that many
ity features are all appealing to
frames and are able to fully co-
tinued, “Regarding fitting, they
of his patients are athletes and
teens as well as their parents.”
operate in the measuring process.
usually can tell me exactly where
he makes sure that he can meet
Their facial features are just about
the discomfort is. I also look for
those needs as well. “If they are
Sharon Leonard, LDO, AB-
fully developed, and they don’t
pressure points that may be po-
ordering sports-specific eyewear,
OC-AC, FCLSA, is a licensed
need to up-size as often. Larry
tential comfort issues. Items that
I like them to bring in any head-
optician and contact lens
Riolo, LDO, of Davis Optical in
frequently require attention are
gear needed so we can look for
practitioner in the Syracuse,
Rome, NY, has a special affinity
nosepads and temples.”
protective eyewear that is com-
NY, area.
WHERE TO FIND IT: Clear Vision Optical 800.645.3733 • CVOptical.com • CService@CVOptical.com // DeRigo/REM 818.504.3950 • CustomerService@DeRigo.us // Lafont 800.832.8233 • Lafont.com // Matisse Eyewear 212.288.5827 • MatisseEyewear.Shutterfly.com • Sam@NewLightEyewear.com // Specs4US 800.586.1885 • info@specs4us.com // TC Charton 855.707.0220 • TC-Charton.com • Info@TC-Charton.com VCPN VisionCareProducts.com
Tykes to Teens.indd 21
July 2017 21
6/30/17 2:28 PM
Eyewe ar & Fa sh ion
Am
er ica
nE ye we
ar
E STAT
DOMESTIC BLISS JOB CREATION, QUALITY CONTROL AND BEING TRANSPARENT ABOUT THE MANUFACTURING POINT OF ORIGIN IS AT THE HEART OF THESE U.S. FRAME COMPANIES. By Kaitlyn Robertson China, India,
by Daniel Lau]: Father opens in
Eye on Employment
shops around the country. “The
Mexico…there is no shortage of
the Bay Area, and the two broth-
One of the major benefits of
quality and craftsmanship of U.S.-
available cheap labor overseas. But
ers take over and continue to run
American production is being
made products says to the patient,
there are many significant and com-
it today as one of the few made in-
able to contribute to the local and
‘I care about you, the community
pelling factors that have inspired a
the-U.S. frame lines.”
national economy. That’s the phi-
and the health of the local econ-
number of frame manufacturers to
Randolph Engineering, Inc.,
losophy behind American Eye-
omy,’” explained Colton Kirby of
shift their operations back to the
has a similarily inspiring tale, ac-
wear. “We started our company, in
Shields and Shields in Knoxville,
U.S. or, for some, to start their busi-
cording to president/CEO Peter
part, because everyone told us we
TN. Lisa Kruitbosch, OD, and
ness here in the first place.
Waszkiewicz. “Our founder em-
could not make frames in Ameri-
owner of Pismo Beach Optix in
“We partner with frame lines
igrated to the United States from
ca cost effectively, and I wanted to
Pismo Beach, CA, added that, in
that we can relate to or that have
Poland, and he built this business
prove that we could,” said Robert
addition to providing jobs at home,
a story,” said Nate Ogura, own-
with the American Dream in
Coppock, CEO. “We wanted to
American manufacturing provides
er of Eyes on Fremont in Seattle,
mind,” Waszkiewicz expressed.
provide Americans with jobs. This
convenience, and lower cost on de-
WA. “‘Let’s be honest, ‘Made in the
“This dream is a major part of
was the key! And still to this day,
liveries, and products arrive more
U.S.A.’ is about as good of a story
Randolph Engineering’s heritage
that is what it is all about.”
quickly.
as you can get right now in eye-
along with believing that there is
Many wearers actually seek out
wear. In particular, we love telling
no better quality than that which
domestically manufactured prod-
Upping the QC
the story of Kala Eyewear [owned
is handcrafted in the U.S.”
ucts, according to several optical
Overseas manufacturing often
22 July 2017
USA Brands.indd 22
VisionCareProducts.com VCPN
6/30/17 2:07 PM
r a e w ye E a l Ka
COSTA
h ing p l o RanEdngineer
entails time delays in communica-
The company imports parts from
factory around the designs, not
how [STATE frames are] made
tion, waiting periods for product
Italy, France and Japan but assem-
the other way around.”
from beginning to end.”
approval and foreign language
bles the sunglasses by hand in its
barriers. Costa started manu-
Daytona Beach, FL, workshop.
Michael Hoyt, OD., of Artisan Ethics and Values
Eyeworks in Ashland, OR, con-
facturing more than 50% of its
Waszkiewicz of Randolph not-
Nic Persinger, an optician and VP
curred. “Authenticity is something
products in the U.S. more than 15
ed that quality control checks
at Annapolis Opticians appreci-
we value deeply. When someone
years ago, according to John San-
at home are more extensive
ates the transparency that comes
asks [for an aviator style], we show
chez, VP of product development.
than overseas, ensuring that the
with American-made products.
them a Randolph sun and let them
“There is a competitive advan-
frames meet the standards of the
“One of our main goals in our fam-
know that it is now the brand worn
tage in being able to walk 50 feet
brand and its followers.
ily-owned shop is to carry glasses
by the armed services pilots and
in-house to talk to someone who
Scott Shapiro, co-founder of
that are made ethically. It’s really
that it is domestically made. The
speaks the same language and
STATE Optical, Co., also sees
nice to be able to tell customers we
back story is a little secret that they
understands domestic markets,”
more freedom on the creative
know exactly where these glasses
can carry with them.”
Sanchez said. He shared that the
end. “There is no factory restrict-
were made and by whom.”
brand once considered outsourc-
ing how we can design and en-
Michael Bullard, from SoLo
ing when it was constrained by
gineer our frames. What really
Eyecare in Chicago, got to see the
writing for over a decade, with
capacity but instead decided to
makes STATE special is that we
STATE Optical process first-hand:
the majority of that time spent
invest in people and equipment.
were able to custom build our
“There are no secrets, you will see
in the eyewear field.
Kaitlyn Robertson has been
WHERE TO FIND IT: American Eyewear 615.891.2558 • American-Eyewear.com • Info@American-Eyewear.com // Costa 800.447.3700 • CostaDelMar.com • B2BSales@CostaDelMar.comc // Europa International 800.621.4108 • EuropaEye.com • Contact@StateOpticalCo.com // Kala Eyewear 510.887.1737 • KalaEyewear. com • Info@KalaEyewear.comm // Randolph Engineering, Inc. 800.541.1405 • RandolphUSA.com • CustomerService@RandolphUSA.com VCPN VisionCareProducts.com
USA Brands.indd 23
July 2017 23
6/30/17 2:07 PM
closeup
THE NOSE KNOWS Designing for the youngest patients’ developing olfactory organs is just one of ClearVision Optical Co.’s goals with eco-friendly Dilli Dalli. By Michael Tanzi
Being constructed from the
edges to pinch or scratch young
and will be four colors: black,
Pediatric frames represent a
proprietary IntelliFlex Soft Touch
faces and no metal or moving
raspberry, eggplant and sky blue.
strong subcategory of ClearVi-
material—which is hypoallergen-
parts. The “V” groove design is
The unisex features a square eye
sion Optical’s business. At the
ic, impact and crack resistant, and
0.75mm in depth, which is deep-
shape that also comes in four
heart of this segment is Dilli Dal-
even recyclable—provides flexi-
er than typical pediatric frames.
colors: cobalt blue, navy, violet
li, a collection expressly for the
bility, strength and high perfor-
This greatly reduces the possibil-
and watermelon. These new ad-
specific fitting needs of infants
mance that’s soft as a baby’s…well,
ity of lenses popping out of the
ditions will bring the Dilli Dalli’s
and toddlers from newborn to
you know! “The product is fun,
frames and allows a higher Rx to
IntelliFlex Soft Touch collection to
three years old. They are designed
durable, stylish, and the materi-
securely remain in the frame. The
eight styles.
using 3D technology with built-
als are unbelievably cute. We have
frames also come with an adjust-
up, flared nosepads to provide
great displays, stuffed animals,
able breakaway safety strap (in a
Michael Tanzi has been
superior fit and comfort for very
books, T-shirts, and a new video
choice of two sizes) to hold them
a licensed optician in
young children whose bridges are
game is being released to consum-
in place.
Massachusetts for about 30
not yet fully developed. Dilli Dal-
ers shortly,” said David Friedfeld,
li frames feature a multi-action
president and co-owner.
flexible temple design that offers up and down action and acts like a spring hinge. 24 July 2017
Dilli Dalli.indd 24
There are no hinges or sharp
New models for this month
years and is the immediate
include the feminine Cutie Pie,
past president of the Opticians
which has a butterfly eye shape
Association of Massachusetts.
ClearVision Optical Co. 800.645.3733 • CVOptical.com • CService@CVOptical.com VisionCareProducts.com VCPN
6/30/17 10:57 AM
THROUGH MY KLiiK I SEE MORE THAN JUST THE WORLD AROUND ME
Taking its direction from the clean, modern aesthetic of Danish design, KLiiK denmark eyewear is subtle yet always inspired. The rich, saturated coloring, laser cut detailing and mixing of patterns and materials are some of the design elements that are integral to the KLiiK denmark collection. Designed for both men and women, KLiiK denmark focuses on smaller eye sizes and is a go to brand for the smaller fit, small PD consumer with a strong sense of style.
855.455.0042 | westgroupe.com
Untitled-1 1
KLiiK.COM K• 586
6/29/17 1:34 PM
SHAPE N I PLE M SI
BUT UTTERLY
ON
-TRE
ND
,R
O
UN
D
LH
M
ULL CIR F G C LE IN SI
O
1
UE
TT ES
CO
Eyewe ar & Fa sh ion
CA LY OVER-THET E WILD O P NB OR
5
2
S
4
UB T
LY
SO P
H
IS
TIC
E AT
D. 3
WHERE TO FIND IT: 1. Savile Row Bond • Inspecs USA 727.771.7710 • InspecsUSAcom • Sales@InspecsUSA.com // 2. K118 Kate Young for Tura • Tura, Inc. 800.242.8872 • KateYoungEyewear.com • Orders@Tura.com // 3. Clapp • Götti Switzerland 407.415.0778 • Gotti.ch // 4. Marc Jacobs Marc177 • Safilo USA 800.631.1188 • Safilo.com • Info@Safilo.com // 5. Emporio Armani • Luxottica 800.422.2020 • Luxottica.com 26 July 2016
Frame Front_Round.indd 26
VisionCareProducts.com VCPN
6/30/17 10:58 AM
FOR THE YOUNG AND FEARLESS INTRODUCING OAKLEY’S YOUTH COLLECTION
©2017 OAKLEY, INC.
Untitled-1 1 Oakley-FirstVision-YouthCrosslink-9x10.875.indd 1
6/29/17 1:37 PM 2017-04-18 9:39 AM
Mahalo, Maui Jim The self-proclaimed “sunglass company” meets—and exceeds— the ECP call for ophthalmics with its frame-with-lenses packaged collection.
By Michele Silver
Jay Black, vice president of global brand
Maui Jim prides itself on crafting a stellar
marketing. “They wanted us to bring sun-
product—and it won’t cut corners, even in
glass excellence to ophthalmics.”
ing, and we are using all the best coatings.” Then there’s the frames. They are awash in colors of sea glass—a regular sight on the
tough times. The Hawaiian-vibing brand
Maui Jim delivered. And the company
beaches in Kaui—in emerald green, aqua,
located in one of the most non-tropical
broke some of its own production speed
cobalt blue, amber and sea foam. Each de-
towns, Peoria, IL, was among a small group
records. The lenses are produced in its
sign in the Kapa collection captures deli-
of U.S. companies that managed to thrive
own lab in Peoria with hydrophobic,
cate patterns in that Hawaiian tradition of
during the 2008 recession, as a direct result
oleophobic, anti-reflective and Clearshell
creating patterns on the robes of royalty.
of smart decision-making and planning.
coatings as well as UV protection and sat-
In terms of sales feedback thus far on
So when demand arose for ophthalmics,
in edge treatments. Material options com-
the collection, Black said one statistic has
which officially launched in January, the
prise indexes of 1.53 (Trivex), 1.58 (poly-
been a standout: the number of patients
company spent years developing a frame
carbonate), 1.60 and 1.67; there is also a
purchasing the eyewear who are brand
collection that would reflect its commit-
proprietary 1.67 HEV blocking lens.
new to Maui Jim has been 20% higher than
ment to the lens experience. “The inspira-
“We don’t require that ECPs use our
projected. “There is an ease of doing busi-
tion came when Walter [Hester, CEO] was
lab. But once they try it and see the ease
ness with us,” he stressed. “We make a pre-
traveling around the world and consistent-
of dispensing—that’s where we will see the
mium product that is lightweight and has
ly heard that eyecare professionals wanted
accounts using our lab more and more,”
a great fit, and you are also getting the best
us to make optical frames and lenses,” said
Black said. “We don’t have a la carte pric-
company backing the whole experience.”
Maui Jim, Inc. 888.666.5905 • MauiJim.com 28 July 2017
Maui Jim Panorama_V2.indd 28
6/30/17 2:08 PM
MJ 2013
MJ 2102
MJ 2111
MJ 2112
MJ 2113
MJ 2114
MJ 2115
MJ 2118
MJ 2405
MJ 2603
MJ 2402
MJ 0220
MJ 2710
MJ 2615
MJ 2407
July 2017 29
Maui Jim Panorama_V2.indd 29
6/30/17 2:08 PM
DISCOVER THE SECRET Experience beauty and technology in perfect harmony. Polarization replaces glare with radiance. Depth. Hue. Photochromic technology adjusts to the light. Shadows become texture. And Spectral Control fine tunes light. What was once subtle now shimmers. Once you discover Serengeti, you’ll never see the world the same way again.
Untitled-1 1
6/29/17 1:40 PM
E X T R E M E
C L O S E U P
LEANDRO
VALENTINA
GLASS HOUSES TH E SER EN GETI P REMIUM N YLON S E R I E S W I T H MI N E R AL G L ASS LE N SE S PR OVI D E BE ST-I N- C L A S S O P T I C S . DETAILS
binations such as shiny red moss
technologies. After the lenses cool,
details, craftsmanship and technolo-
All 14 models in the Premium Nylon
tortoise, satin black with satin sil-
they are treated with a unique coat-
gies that are the brand’s trademarks.
Series are fitted with the industry’s
ver and sanded dark gray with satin
ing that protects their edges, all
Use of the finest materials and
most advanced mineral lenses
medium gunmetal.
while being monitored by a techni-
manufacturing techniques gives
cian who examines every lens by
eyecare professionals the security
hand to ensure the highest quality.
of knowing they are providing their
made with ultra-light borosilicate optical glass. All frames use TR90
BACK STORY
Nylon as the primary material. Some
Serengeti’s glass lenses begin with
models have components crafted
borosilicate optical glass from
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products of the best possible qual-
with stainless steel, titanium, cop-
Corning, which can withstand
There’s a wide selection of stunning
ity. All models in the series are
per beryllium and genuine leather.
extreme temperature changes. The
architectural merchandising fixtures
compatible with the Serengeti Sun
Features include hand-sanded fin-
lenses are chemically tempered to
with capacities ranging from as many
Rx program, which allows eyecare
ish, wax cast copper beryllium hinges,
ensure scratch and impact resis-
as 36 pieces to as few as two. Also
professionals to quickly, easily and
wire-flex technology temples, fold-
tance, then ground to perfection. The
available are counter-top displays cre-
profitably process orders online
able frame, metal embellishments
lenses then undergo a Hydrogen
ated to showcase the stunning design
(Serengeti-eyewear.com/rx).
and hidden spring hinges. There are
Firing Process, which activates the
more than 20 colors and color com-
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VCPN VisionCareProducts.com
Vista Outdoor_Bushnell_ECU_V3.indd 31
patients with durable, functional
Vista Outdoor, Inc. 800.222.6553 • Serengeti.eyewear.com July 2017 31
6/29/17 1:01 PM
NBK 129
© 1976, 2017 SANRIO CO., LTD. © 1976, 2017 SANRIO CO., LTD.
© 1976, 2017 SANRIO CO., LTD.
For more information on our kids eyewear collections contact:
www.eyeweardesigns.com 800.645.6596
THK 12
Kids Ad for 1VCPN_July_Supplement.indd 1 Untitled-1
6/27/2017 6/29/17 12:36:08 1:40 PM PM
E X T R E M E
C L O S E U P
THK 12
ATHLETIC, AUTHENTIC, AWESOME EYEWEAR DESIGNS’ TRIO OF NEW BALANCE, TONY HAWK AND HELLO KITTY PUTS KIDS FIRST DETAILS
or nickel silver, each collection dis-
girls who appreciate fun colors and
The New Balance Kids, Tony Hawk
plays eye-catching color combina-
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Kids and Hello Kitty eyewear collec-
tions and durable construction.
tions each offer more than 25 styles
WOW FACTOR
that are comprised of metal, ace-
BACK STORY
The Hello Kitty, Tony Hawk Kids and
tate and acetate/metal combina-
The Tony Hawk brand is all about
New Balance Kids collections are
tion. Several Hello Kitty models fea-
authenticity to the brand and the
supported by P-O-P materials such as
ture acetate construction with
skater lifestyle. The Tony Hawk Kids
name signs, lifestyle images, one-
adjustable nosepads, and most of
collection appeals to boys who are
piece displays and countercards.
the athletic New Balance Kids mod-
athletic, have their own sense of
Each collection is designed with cool,
els feature 180° spring hinges for
style and march to the beat of their
active youths and ages 5-15 in mind.
comfort and flexibility. Tony Hawk
own drum. The New Balance Kids
These brands redefine youth eye-
Kids models display texture, con-
Collection features athletic eye-
wear by combining exceptional fit,
temporary patterns and superior fit.
wear with a blend of function, dura-
durability and compelling style.
Incorporating modern manufactur-
bility and fashion. The Hello Kitty
ing techniques and stainless steel
eyewear collection is designed for
VCPN VisionCareProducts.com
Eyewear Designs_ECU_V2.indd 33
NBK 129
EYEWEAR DESIGNS, LTD. 800.645.6596 • EyewearDesigns.com July 2017 33
6/29/17 1:03 PM
d
WWW.INSPECSUSA.COM
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SALES@INSPECSUSA.COM
TOLL FREE: 844.771.7710
6/29/17 1:49 PM
E X T R E M E
C L O S E U P
CORAL
DRIFTIN
BAYE
GOIN’ BACK TO CALI O ’NEILL FROM IN S P ECS US A E MB OD I ES A BEAC H LI FESTYLE AN D EN THU S I AS M FO R THE O U T D O O R S . DETAILS
Baye is a men’s combination frame,
ing beach lifestyle brands. This
tion because it not only has an
Widely considered the original
boasting a lightweight TR90 front
65-year history combined with its
instantly recognizable brand with
California surf brand, O’Neill
and stainless steel temples with
action sports origins makes O’Neill
over 60 years of history but also
Eyewear from Inspecs USA blends
comfortable double injection tips
appealing to both younger eye-
offers high-quality, handcrafted
performance with a soulful life-
for incredible feel and fit. From the
glass wearers and those who grew
design across a wide range of
style for its ophthalmic and polar-
sun collection, Driftin’s handmade
up with the brand. Inspecs USA
products that suit every patient
ized sunwear for women and men.
acetate front and tips fuse classic
provides a variety of P-O-P items,
need. With colorways that will
The collection features hand-fin-
styling with the modern look of
ranging from counter cards and
make your frame boards pop and
ished acetates, trendy metals and
stainless steel temples.
displays to online media content,
attractive price points for both
to help eyecare professionals
ECPs and wearers alike, the eye-
an array of sport performance and
BACK STORY
(ECPs) convey the brand’s image in
wear collection is poised to build
forward designs. O’Neill’s beachside
Since its founding in 1952, O’Neill’s
their shops.
on the O’Neill legacy.
origins and passion for the outdoors
core customer base of surfers and
inspired this season’s colorways.
extreme sport enthusiasts has
WOW FACTOR
Coral is an oversized women’s
spread and developed the mass
A practice can confidently recom-
acetate rectangle highlighted by
appeal to make it one of the lead-
mend the O’Neill eyewear collec-
super lightweight TR90 designs in
nature-inspired gradients and boldly contrasted light/dark color themes. VCPN VisionCareProducts.com
O'Neill_ECU.indd 35
Inspecs USA 844-771-7710 • InspecsUSA.com • Sales@InspecsUSA.com July 2017 35
6/29/17 1:05 PM
L’AMY AMERICA IS YOUR
DESTINATION JR!
PMS: 3272C
SPERRY KIDS TILLER | CHAMPION CU7019 | NIKI NICOLE MILLER LARKIN
5% OF PROCEEDS WILL BENEFIT CHILDREN’S CANCER RESEARCH
and fund life-saving children’s cancer treatments at the Dana Farber Cancer Institute
LAMYAMERICA.COM | 800.243.6350
Untitled-1 1
6/29/17 1:41 PM
E X T R E M E
C L O S E U P
TWEEN TRIFECTA DESTINATION JR. FROM L’AMY AMERICA COVERS THE SPORTY (CHAMPION), FUNKY (NIKI NICOLE MILLER) AND THE PREPPY (SPERRY KIDS) CROWD. DETAILS
er with a modern, ageless aesthetic.
Champion 180° PowerFlex for
Her signature is feminine, sexy and
Tweens offers a sport-themed
refined. An American icon since
assortment of metals and ace-
1935, Sperry produced the world’s
tates, each model featuring the
first boat shoe and today produces
180° PowerFlex spring hinge sys-
contemporary styles that remain
tem for extreme flexibility and
true to its heritage and embody the
comfort. With sport striping, two-
soul and the salt of the sea.
SP TILLER SP HALYARD
CU 7019
tone colorations and traditional tortoises highlighted by bold pops
WOW FACTOR
of color, the collection delivers
The P-O-P campaign for the three
performance in a wearable, sport-
Destination Jr. brands includes a
fashion package.
12-piece display, frame board
Niki Nicole Miller is introducing
clips, counter cards and wall
12 new SKUs in acetate and metals.
decals. Also, for every Destination
These super cool, good-looking
Jr. participating member who has
frames offer the teen girl up-to-
purchased 12 pieces, L’Amy
date styling and materials guaran-
America will donate 5% of the
teed to make her feel unique.
wholesale price for every tween
Moreover, the brand helps to bring
frame reordered to the Dana-
out the self-confident, playful atti-
Farber Cancer institute to help
tude and trendsetter in every
fight childhood cancers.
young girl.
L’Amy’s teen and tween collec-
Offering a stylish assortment for
tions are backed by Total Kid
both boys and girls, the Sperry Kids
Coverage, the strongest kids war-
Collection is detailed with patterns
ranty in the industry. If it breaks,
and bright, fun colors. Introducing
gets lost or outgrown, your cus-
12 new SKUs, these frames feature
tomer is completely covered with
a 180° spring hinge providing addi-
L’AMY America’s no-fault kid war-
tional flexibility and comfort.
ranty for a period of up to three
CU 7019 LARKIN
years after purchase. BACK STORY Champion is a $2.5 billion global brand with nearly 100 years of athletic wear innovation.
NM LIANA
Nicole Miller is a fashion design-
L’Amy America, 800.USA .LAMY, LamyAmerica.com VCPN VisionCareProducts.com
L'Amy ECU_July17.indd 39
July 2017 XX
6/29/17 1:06 PM
9x10.875zoll_full_page.indd Untitled-1 1 1
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E X T R E M E
TANN
C L O S E U P
ABOU
THE ESSENCE OF ‘SWISSNESS’ GÖTTI’S ULTRA THIN TITANIUM EMBODIES A DESIGN REDUCTION APPROACH.
SVEN GÖTTI
DETAILS
stored nearly anywhere. The Götti
those who value aesthetic and
for the Götti Switzerland campaign,
With approximately 100 different
Switzerland collection is ultra smart
technical perfection. The collec-
all of whom harbor a professional
styles, this ultra thin titanium oph-
and minimalist in style and design
tions cultivate simplicity in its most
love of things that are simple yet
thalmic and sunglass collection for
with unparalleled wearing comfort.
beautiful form, providing latitude
beautiful. The campaign shots were
women and men are designed by a
They are super light, tough and well
for expression of a person’s individ-
taken in the extension of the National
team of predominantly opticians in
balanced. One of CEO Sven Götti’s
ual character. This past spring, Götti
Museum Zurich, an angular architec-
Switzerland and produced by the
favorite styles is Modell Tabu, a very
moved its U.S. service office from
tural landmark made of concrete,
leading manufacturers in Germany,
thin pilot shape.
Florida to a larger space in New York
which gives the original building dat-
in order to give faster support to
ing back to 1889 a contemporarily
eyecare professionals.
august feel. The building was drafted
Austria and Japan. Götti eyeglasses stand for “Swissness” and authen-
BACK STORY
ticity in everyday life. Some sunwear
This “pure and linear” brand appeals
styles and reading glasses feature
to wearers who strive toward the
WOW FACTOR
Christ & Gantenbein, the founders of
Götti’s patented “SPIN & STOW 360°”
style principle of reduction and for
Five protagonists were photographed
which are Götti protagonists.
by the Basel-based architecture firm
temples, which rotate 360° and can be folded flat so the glasses can be VCPN VisionCareProducts.com
Gotti_ECU_V2.indd 39
G Ö T T I S W I T Z E R L A N D U S A 9 1 4 . 2 74 . 8 5 2 2 • G o t t i . c h • O f f i c e . U S A @ G o t t i . c h July 2017 39
6/29/17 1:07 PM
Eyewe ar &Fash ion N EW
LAUNCH
L’AMY AMERICA, NIKI NICOLE MILLER First designed for tween girls, the revamped Niki Nicole Miller aims even higher, with sophisticated styles for teens. Then the company received feedback from the market and needed to shift, according to Cheryl Canning, L’Amy’s VP of marketing and brand management, luxury/lifestyle. “The demand arose for sophisticated, fun, flirty eyewear that offered the modern styling that Nicole Miller is known for combined with her signature prints and colors but in a larger size for the teen girl,” Canning said. Four new ophthalmics incorporating prints and hues from the designer’s spring 2017 runway collection,florals take center stage, each available in three colorways. All styles feature flex hinges and come with L’Amy’s Total Kid Coverage warranty. 800.243.6350, LamyAmerica.com.
40 July 2017
NEW July.indd 40
VisionCareProducts.com VCPN
6/30/17 3:23 PM
Eyewe ar& Fashion NE W
MODERN OPTICAL, TURA, TED BAKER,
MODZ KIDS, PUZZLE
JUST KIDDING, B954
Seven fresh styles (four unisex)
OGI, OGI KIDS, OK333
Creating take-downs of
WESTGROUPE,
feature handmade zyl and
New to Ogi’s “Mommy & Me”
adult styles, these two models
SUPERFLEX KIDS, BACK TO
stainless steel with spring
series, this stainless steel style
(one for boys; one for girls)
SCHOOL 2017, SFK-176
hinges and colors such as purple,
is modeled after Ogi’s 4319
combine classic styling with
Three styles for boys and five
blue and tortoise combinations.
adult version. Featuring Flex
fun detailing. The B954 for girls
for girls comprise this retro-
Starstruck features laser-engraved
Uno spring hinges and bright
come in green, rose and purple
inspired collection. Frames
stars on the temples, while Puzzle’s
acetate temple tips, OK333
pastel with Ted Baker’s
incorporate laser cut-outs, color
blue, burgundy or white color-
comes in four colors: coastal blue,
signature cheery patterns and
blocking and diamond-shaped
infused tortoise temples add
sable, petrol and imperial purple.
fade acetates. 800.242.8872,
rivets in vintage shapes. Color
a youthful twist. 800.323.2409,
888.560.1060, OgiEyewear.com.
Tura.com.
combos include blue/orange,
ModernOptical.com.
chocolate/fuchsia and navy/teal. 855.455.0043, WestGroupe.com. VCPN VisionCareProducts.com
NEW July.indd 41
July 2017 41
6/30/17 3:23 PM
Eyewe ar &Fash ion N EW
MCGEE GROUP, MARCHON, NIKE KIDS, NIKE 4678
VERA BRADLEY KIDS, WHITNEY
Over-molded Flexon allows
Three models for kids and three
these frames to bend in every
CLEARVISION OPTICAL,
for teens show off Vera Bradley
DE RIGO REM, CONVERSE
direction. A concealed memory
Op KIDS, 856
signature patterns on inner
KIDS CAPSULE COLLECTION, K502
metal bridge provides durability,
With spring hinge technology
and outer temples. The semi-rimless
Five limited edition models
while dual-injected rubber temple
for 180° flexibility in fun patterns
Loretta for teens features mold-
(two girls, three boys) offer light-
sleeves add a pop of color. Core
and colors, the metal and acetate
ed metal endpieces with acetate
weight stainless steel construction
wire temples allow for adjustability,
boys’ models come with either
temples. The Whitney kids’ style
and adjustable nosepads and
and openings in temple arms
solid (853) or camo-printed (854)
incorporates accents on the temples
temple tips. Bright colors contrast
prevent fogging and moisture
temples. The girls’ 855 mixes a triple
and corners of the brow for a
with a graphite metal finish for a
accumulation. 800.645.1300,
acetate front with metal temples,
fresh, modern look. 800.966.2020,
hip feel. Frames come in a soft
Marchon.com.
while the 856 features a flat
McGeeGroup.com.
square and modern cat eye for girls
42 July 2017
NEW July.indd 42
metal brow and multicolor temples.
and a square, round and rectangle
800.645.3733, CVOptical.com.
for boys. 800.423.3023, DeRigo.US. VisionCareProducts.com VCPN
6/30/17 3:23 PM
Eyewe ar& Fashion NE W
NOUVEAU EYEWEAR, ALTAIR, KILTER, K5009
TEENAGE MUTANT NINJA
TR90 material in addition
TURTLES, FIEND
to 180° integrated spring
Young fans will appreciate
MARCOLIN, TIMBERLAND
FLŌAT KIDS, KP255
MATCH EYEWEAR,
hinge technology provides
SAFILO, KIDS
character artwork on the
KIDS, TB5069
Spring hinge temples and
durability and comfort for
BY SAFILO, SA 0007
inside temples or temple
Designed for boys on the
adjustable nosepads on
ages 6 to 14. The boys’,
Constructed with an
tips on Fiend, Gallant,
go, the lightweight stainless
four styles for kids ages 4
girls’ and unisex models
injection front and rubber/
Impulse, Guts and Scholar.
steel TB5068 model has
to 16 ensure a perfect fit.
come in three colors each:
injection temples, this soft
Fiend is a translucent
textured rubber accents
The girls’ KP255 combines
black, navy and plum.
rectangular, unisex style is
acetate with a deep front
on each acetate temple.
a camouflage-patterned
800.505.5557,
designed specifically for 6-
for a “geek chic” look,
The TB5069 incorporates
front with contrasting solid
AltairEyewear.com.
to-8 year olds. An available
and Impulse’s lightweight
a handmade acetate front
temples, and the KP254
clip-on sun cover comes
metal frame includes color
and flat metal temples
for boys features a solid
with polarized lenses in
accents inside each temple
with sporty rubber striping.
acetate front and two-tone
three colors: red, violet and
tip. 800.292.4342,
800.345.8482,
temples with a color strip-
blue. Soft silicone temple
NouveauEyewear.com.
Marcolin.com.
ing effect. 877.88MATCH,
tips provide extra comfort.
MatchEyewear.com.
800.631.1188, Safilo.com. VCPN VisionCareProducts.com
NEW July.indd 43
July 2017 43
6/30/17 3:23 PM
Modernize
Dia E1000
Multifunctional Patternless Lens Edger
Highly configurable to suit anyone from master optician to novice
Advanced re-edge and finish options—even process lenses cut on another edger!
Maintains 20 jobs of edging data unlike others that hold only one
State of the art vertical wheel technology
Shape adjustment feature
5x7 inch high definition color touch panel control
Software upgradeable
Affordably
Multi-width grooving and safety beveling
High-end features. Entry-level price. Dia products are exclusively distributed in the US by Optek International. Optek and Optek International are trademarks of Intuitos, LLC. All information is subject to change without notice.
Untitled-1 1
1.727.522.2301
www.optekinternational.com sales@optekinternational.com
™ INTERNATIONAL
5/30/17 11:01 AM
Vision Care Technology
GLASS LENSES: PAST, PRESENT AND FUTURE ALTHOUGH A SMALL PERCENTAGE OF OVERALL LENS SALES, GLASS REMAINS A VIABLE MATERIAL WITH SOME SUPERIOR QUALITIES TO OTHER OPTIONS. By Ed De Gennaro, MEd, ABOM
“Of all the commonly utilized oph-
crystals, crumbling or dissolving.
Inc., headquartered in Corning,
According to the Corning Museum
thalmic lens materials, crown glass
The dry ingredients for glass
NY, produces a plethora of glass
of Glass, glass making dates back
has a high Abbe value, making it
are heated to about 2,400°F to
products such as fiber optic for
millennia to before 2,000 B.C. in
remarkably clear and color free.
liquefy them and stirred to make a
internet cabling and Gorilla Glass
Mesopotamia where it was cast
Its exceptionally smooth and hard
homogenous melt. Glass was made
for mobile phone screens. Corning
in molds or shaped with crude
surface makes it an ideal refracting
for millennia in small individual
also makes a variety of ophthal-
tools. For centuries, glass beads
surface. It also accepts and adheres
patches. It wasn’t until the indus-
mic materials. Like Corning,
were traded like currency. A hard-
optical coating better than most
trial revolution and the 20th cen-
Barberini,
to-produce version of hollow glass
plastic material, including some
tury that glass was able to be pro-
Venice, Italy, produces an array
vessels first emerged in the 16th
hardcoatings. These are some of
duced in an automated continuous
of glass materials, including oph-
century B.C. Early glass like this
the reasons many eyewear compa-
flow process. This enabled glass
thalmic ones. Founded in the
was only for the wealthy.
nies continue to sell glass lenses.”
manufacturers to produce glass in
1950s by the Barberini family,
Glass was the accepted lens
headquartered
in
Crown glass has a high Abbe value, making it remarkably clear and color free.
material for eyeglasses for centu-
THE PRESENT
ries and was the only material used
Glass is made from three compo-
in the U.S. until the advent of
nents: The “former” (usually sil-
PPG Industries’ CR-39 ophthalmic
icon dioxide, which comes from
a continuous stream instead of
the company specializes in glass
plastic lens material in the 1960s.
sand) is the foundational portion
in small batches, which greatly
sun lenses. There are also some
Like most products introduced to
of glass; the “flux” helps lower
increased production output.
large emerging ophthalmic glass
the optical industry, the acceptance
the melting point of glass; and
While there are a number of
lens producers in India and Asia.
of plastic lenses was initially very
the “stabilizer” (often limestone,
small ophthalmic glass producers
If you work in a retail optical
slow. That changed in 1971 when
which contains calcium oxide),
in the world, there are two domi-
environment, you know that the
the FDA mandated that all lenses
helps the glass avoid unwanted
nant and respected ones. Corning,
percentage of Rx glass lens pairs dispensed is very low. Data from
had to be capable of withstanding a specified impact. Glass lenses had to be heat or chemically treated to meet this test (or made
X-Cel Optical is among the few U.S. lens companies that still offer glass lenses.
The Vision Council indicates that glass Rx lens are less than 0.5% of the lens units used in the U.S.
extra thick), but plastic lenses were
In the U.S., glass lens shipments
inherently able to pass the test.
continue to decline (-2.2% in unit
This catapulted plastic lens usage,
sales during the twelve-month
and glass usage rapidly declined.
period ending September 2016). In
“Glass is the history of the eye-
2015, shipments of all glass lenses
glass industry,” according to Lyle
reported was 289,458 pairs, down
Rubin, sales and marketing man-
by 40% in unit volume from 2010.
ager of specialty glass for Corning.
A good portion of these glass lens
VCPN VisionCareProducts.com
VCT_DeGennaro.indd 45
July 2017 45
6/30/17 10:48 AM
VisionCareTechnology
pairs shipped domestically in 2016
CR-39 is about 50% lighter than
were multifocal or PALs without
crown glass. One trend eyewear
photochromic properties and/or
producers use to make their glass
polarization.
lenses lighter is to make them
On the other hand, glass plano
thinner and treat them with an
sunglass lenses are doing well, and
ion exchange process. This makes
some professionals in the field
the lenses substantially light-
indicate that this segment of the
er and closer in weight to their
market is growing slowly.
CR-39 counterparts. The lenses are
Even with low Rx usage, some
also stronger because of the ion
labs specialize in surfacing glass.
exchange process, so they pass the
For example, Vision Dynamics
FDA-required impact test. Some
Laboratory in Louisville, KY,
do this by using Corning’s Clear 15
(a division of Vision Dynamics
product (see below), which uses a
L.L.C.) processes primarily glass
1.5mm center thickness instead of
lenses, which comprise about
the usual 2.2mm +/-0.2mm.
95% of overall production.
Corning makes a variety of stan-
Michael Yager, VP of sales for
dard and high index ophthalmic
Vision Dynamics, explained, “We
glass materials, including clear
got into glass lens processing
Unicrown (1.523), 1.7, 1.8 and 1.9.
when a large retailer decided to
The company also makes standard
get out of glass processing and
and high index photochromic
asked us if we’d do it for them. I
glass materials as well as several
describe us as a lab-to-lab glass
sun lens colors and specialty lens
lab. Most labs still get a few glass
materials. Introduced last year to
jobs and don’t want to disap-
the Rx market, Corning Clear 15
point their customers, so they
is a new high-performance glass
send the work to us. Their glass
that can be produced as thin as
business is 1% of their orders;
a 1.5mm center thickness. “This
our glass business is 99% of ours.
product is surfaced 25% thinner
We have a huge glass invento-
and therefore lighter than stan-
ry, and we process it expertly
dard glass, which brings plano and
because we have so much equip-
lower powered prescriptions much
ment and experience. We do offer
closer to the weight of CR-39 lens-
free-form glass lenses, but our
es with a thin profile,” said Lyle
top sku is flat-top 28 PhotoGray
Rubin of Corning.
Extra bifocals surfaced the
New processing and strength-
conventional way.” Other labs
ening techniques make glass lenses
that process a substantial per-
sharper, clearer and more impact
centage of glass lenses include
resistant, Rubin pointed out, stat-
Essilor Laboratories of America,
ing, “Glass today is much better
Select Optical, FEA Industries,
than it was years ago. ECPs should
Carl Zeiss Vision, HOYA North
also know that there are proper-
America and Precision Optical.
ty variations among glasses and
Eyecare professionals know that 46 July 2017
VCT_DeGennaro.indd 46
GLASS SUNWEAR Many classic sunwear brands are known for their glass lenses and their superior optical quality. Luxottica produces about 90% of the sun lenses used in its house brand eyewear at its Lauriano plant in Italy. While some are made of synthetic resins, many are composed of “crystal,” a particular type of glass that meets international impact standards after being treated with chemical tempering processes that involve immersing the lenses in salt solutions at 400⁰C for 14 hours. For example, Persol Polar and Photo-Polar lenses are made from crystal to create thin 1.8mm lenses that are light and comfortable, and the new Officina Sun Collection features 1.6mm lenses that are 20% lighter than standard Persol crystal lenses. Vuarnet sells most of its plano and prescription sunwear with mineral glass lenses. While plastic lenses are less expensive, Vuarnet continues to strongly support glass, “because of its superior optical qualities,” cited Lucio Lozza, CEO. Vuarnet developed its own glass formula. Its sun lenses absorb UVA, UVB, UVC and blue light. Unlike most other sun lenses, Vuarnet’s absorb infrared wavelengths. “Infrared causes the eye to heat up. There are many references indicating the harm infrared can cause the eye, including dry eye,” Lozza warned. Vuarnet glass lenses are offered in an assortment of colors and prescription ranges, with polarization technology along with sophisticated lens treatments such as mirrors and anti-reflection. They are also chemically tempered, making them stronger, thinner and lighter. Serenegti has used glass lenses for the majority of its models for decades. While the company also uses Trivex lenses, its ultra-light glass lenses are 20% thinner and lighter than standard glass lenses, according to the company. Serengeti’s mineral lenses use a proprietary Hydrogen Firing Process that activates the photochromic and spectral control properties bonded into the lenses. While known for the iconic amber Drivers lens, Serengeti produces six additional lens types, including some with mirror coatings. A substantial percentage of Maui Jim’s sun lenses are glass, although they are no longer available in Rx. “We use glass because it’s the most optically correct material you can use,” said Jay Black, VP of global brand marketing. “In our glass, our patented PolarizedPlus2 technology includes adding ‘three rare earth elements’ to the melt to enhance red, green and blue light waves, thereby enhancing color. Consumers still consider it the clearest and most optically correct lens material you can buy.” Maui Jim sells a proprietary glass formula called Super Thin Glass that is 32% lighter and thinner than a standard sunglass lens, according to the company. All its sunglasses are polarized, and the polarizing film also has the color of the lens (neutral gray, HCL Bronze, Maui Rose and Maui HT green). Both sides of Maui Jim sun lenses have oleophobic, hydrophobic, anti-reflective and anti-scratch treatments, and most have a bi-gradient (top and bottom with no mirror in the center) mirror on the front.
within the same index of glass, just VisionCareProducts.com VCPN
6/30/17 2:14 PM
as there are in the plastic market.
top bifocal sizes, two round bifocal
Not all glass or plastic lens mate-
sizes, trifocals, quadrafocals, dou-
rials of the same index are made
ble segment bifocals and a ribbon
the same.”
segment lens, all offered in differ-
Barberini also makes a wide variety of ophthalmic glass materials
ent sun lens and photochromic colors as well as clear.
for the Rx market. While the com-
VISION EASE continues its
pany specializes in plano glass sun
tradition of offering a wide array
lenses, it obtained the ophthalmic
of glass lens designs. “We will
glass business from Schott in 2010
continue to supply (glass prod-
when that company sold off that
ucts) as long as sufficient cus-
portion of its business. Now, the
tomer demand remains,” said Jay
company offers an array of ophthal-
Lusignan, director of marketing
mic glass comparable to Corning
communications. The company
and produced in Germany. Its pre-
produces single vision and mul-
mium product, Platinum Glass, is
tifocal lenses in clear and pho-
manufactured with a highly refined
tochromic crown glass, with its
process that uses a column of pure
top two skus being semi-finished
platinum to reduce impurities.
single vision and flat-top 28 bifo-
Noted for its sun lenses,
cals. Lusignan theorizes, “There
Barberini offers them all with
will always be a niche glass market
UV absorption to 400nm, hydro-
in the U.S. New technologies like
phobic, oleophobic and anti-re-
tempered glass and electronics eye-
flective properties. Some reduce
wear will perhaps open opportuni-
infrared light. Offering a range
ties, but the glass share of market
of lens colors as well as mirror
will likely remain low.”
treatments, Barberini glass lenses
CORNING’S TAKE ON THE BENEFITS OF GLASS Glass has many appealing qualities, and a number of optical industry professionals mention that some members of the public still see glass lenses as superior to plastic lenses, even after 50 years of plastic lens use, along with improved processes and coatings. Corning offers the following beneficial properties of glass: STRENGTH: Glass is naturally strong but weakens when surface imperfections are present. Improved processing can mitigate this. Glass can also be heated or chemically treated, which improves its strength and impact resistance. HARDNESS: Glass is inherently durable and doesn’t require an anti-scratch coating to protect it, so it resists scuff and scrapes better than plastic materials. ELASTIC: Like most rigid materials, glass flexes under stress, up to its breaking point. When it rebounds, it returns to its original shape without deforming. CHEMICALLY RESISTANT: Glass is not affected by many household or industrial chemicals. THERMAL SHOCK RESISTANT: Glass tolerates high and low temperatures without deforming as well as sudden changes in temperature such as coming into a warm house after being outside in sub-freezing temperatures. HEAT-ABSORBENT: Glass retains heat instead of conducting it. ELECTRICAL INSULATING: Glass acts as a good electrical insulator. OPTICAL PROPERTIES: Optical glass efficiently reflects, refracts, transmits and absorbs light with great accuracy.
accept plastic lenses. He also noted
glass will be the outside layer.
are available in the company’s
FUTURE
that there is still substantial glass
Some also see composite lenses
own sunglasses collection as well
Lyle Rubin of Corning sees a bright
usage in foreign countries such as
where each layer of the lens has
as in the lenses the company pro-
future for glass. While he doesn’t
India. That demand will continue
a specific function.
duces for sunwear sellers around
believe it will become the main-
to keep the ophthalmic glass mar-
the world such as Tom Ford, Loro
stream product it once was, he feels
ket viable.
Piana and Etnia Barcelona.
that enhancements to glass from
Others have indicated that
did in eyewear, there is still a
While glass will likely never see the universal usage it once
While most U.S. lens companies
other innovations, such as smart-
glass has a place in the future
viable place for it, and its future
sell very little glass (or none at all),
phone display screens, LCD TVs
of ophthalmic lenses, especially
looks promising.
a few sell a great deal. For example,
and spacecraft windows, will find
as wearable electronic eyewear
X-Cel Optical has a full line of glass
their way into ophthalmic glass.
emerges. Some of these lenses are
Ed De Gennaro, MEd, ABOM,
lenses with many design choices,
He also feels that there is a seg-
already being made with multi-
is editor emeritus of First
including single vision, several flat-
ment of the public that will never
ple layers. Some predict a tough
Vision Media Group.
WHERE TO FIND IT: Barberini Eyewear BarberiniEyewear.it • Info@Barberini.it // Carl Zeiss Vision, Inc. 800.358.8258 • Zeiss.com/Lenses • Customer. Service@Zeiss.com // Corning Specialty Glass 813.758.1065 • Corning.com/Ophthalmic • Ophthalmic@Corning.com // Essilor of America, Inc. 800.542.5668 • EssilorUSA.com // FEA Industries, Inc. 800.327.2002 • FEAInd.com • Sales@FEAInd.com // HOYA Vision Care, North America 877.528.1939 • HoyaVision.com • SalesSupport@HoyaVision.com // Luxottica 800.422.2020 • Luxottica.com // Precision Optical Group (P.O.G. Labs) 800.497.9239 • PrecisionOpticalGroup.com // Maui Jim, Inc. 888.666.5905 • MauiJim.com // Select Optical 800.331.1603 • SelectOptical.com // Serengeti 888.838.1449 • Serengeti.Eyewear.com // Vision Dynamics Laboratory 888-900-5503 • VisDynLab.com // VISION EASE 800.328.3449 • VisionEase.com • Info@VisionEase.com // Vuarnet 914.495.3701 • Vuarnet. com // X-Cel Optical Co. 800.747.9235 • X-CelOptical.com VCPN VisionCareProducts.com
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VisionCareTechnology
When It’s Time to Edge It Yourself DOES IT MAKE SENSE TO INSTALL YOUR OWN FINISHING LAB? CONSIDER THE FOLLOWING WHEN YOU’RE READY TO TAKE THE PLUNGE. By Frank Gimbel, ABOC-AC
faster than sending them away
bility falls on you to make your
diately be measured. Some man-
In a retail setting, labs help your
in a shipping box, having to wait
system better.
aged vision care plans mandate
business in more ways than one.
and potentially dealing with daily
Once seasoned, your lab will
that you send your frames to be
Finishing labs can easily create a
calls from patients checking on
begin to hum, and you will ex-
finished at their facilities. When
new identity for your firm, open-
their orders. With a lab, you can
perience fewer remakes and dis-
you own a lab, consider cutting
ing doors to everything from
make glasses quickly, taking only
satisfied patients as you perfect
everything rather than sending
higher patient satisfaction rates
a few minutes per job. Next up is
the craft. As dispensing ECPs,
frames out. While it may not be a
to gaining more invested and well
quality. Just think and remember
we’re only as good as the last pair
massive profit savings to ask insur-
rounded employees.
getting a pair of finished glasses
of glasses we made for a patient,
ance companies to send their lens-
back from lab XYZ, and they were
and being the producer, you have
es to your office for cutting, what
Why Have a Lab?
nowhere near dispensable. With
complete control. A simple point
it does highlight are three specific
The simple answer has three
your own lab, you are the begin-
to remind your staff is that if they
points. The first is that you will get
parts—turnaround time, quality
ning and the end to every order.
wouldn’t wear it, then don’t dis-
the lenses sent faster to you direct-
and profits. Having a lab allows
If there is a problem with how the
pense it.
ly. There is a large amount of lag
you to make glasses significantly
glasses were made, the responsi-
The last part is a favorite of
time when your frame gets sent
many; retail labs save you mon-
to them, eventually opened, cut
ey! Profits are the lifeblood of any
and returned to you. The second
business, and a retail lab is one
is quality. With your machinery
strategic way to protect your bot-
and trained staff, you will not be
tom line. With an in-house lab,
a victim of receiving the unknown
you eliminate outside edging fees
from insurance labs, which may
and can begin to order finished
have less than quality trained in-
(extremely high margin) lens-
dividuals making your glasses.
es. To calculate what a retail
The third reason is time, which
lab can save you, visit the
adds up when you have to box
service tab at Briot USA’s
up a job, find a call tag label, tray
website for a Cost-Savings
the work in the production area,
Profit Analysis
and then take the time to receive, open, and finally inspect the job.
The FastGrind system from Hilco’s ErgoPro Pliersbyshape a frame SuperEyewire Optical Shaper is approved EyeMed and eyewire to conform andby“seat” a lens properly. certified the U.S. military.
Insurance Plan Considerations
Instead, your staff member could
For some, the number
help you make more revenue. Not
one reason to edge
to mention the countless insur-
is added profit.
ance patient calls to check on their
Instead of paying
order, or having to wait because
someone to finish your lab work,
the glasses arrived incorrect and
edging the jobs yourself will save
had to be remade. In many cas-
you money. While this is true,
es, it’s just easier to cut the work
there is also a deeper profit ratio-
yourself. Plus doing it this way
nale. Not every profit can imme-
will help you establish a consistent VisionCar VisionCareProducts.com VCPN
Lab Design_GimbleNimbleThimble.indd 48
6/30/17 2:16 PM
routine, prevent you from ever
footage is just as important as the
er the footprint, layout and
losing a frame at the lab, or lost in
placement. You need a lab that
concerns such as water, odor
the mail, especially a patient’s own
makes sense, allows for the proper
and power. For those look-
frame.
amount of equipment, storage and
ing to minimize the amount
Vision insurance plans such as
assembly space. If you shoehorn a
of water needed, companies
EyeMed will allow for you to bill
lab too tightly, it can create issues
such as National Optronics
directly through them. Equip-
with organization and even cause
produce a wide variety of
ment suppliers such as Super Op-
unwanted remakes because there
dry cutting edger options.
tical International can help with
is not enough space to keep pa-
Those planning to use water
this, especially with its FastGrind
tient orders straight.
will have to decide between direct water versus recircula-
system, which allows you to op-
The inverse also applies here.
erate as an approved in-house
A lab that is too large takes away
tion. Think about routine mainte-
EyeMed lab. This will save you
from other patient and possible
nance, how often the recirculation
some serious money, rather than
revenue-generating areas, plus it
bucket will need to be changed,
long building and expecting your
having to work exclusively with
squanders dollars that could be
and where and who will do it.
technician to juggle multiple re-
an affiliated insurance lab. When
invested in other business sectors.
The last thing you want is
sponsibilities might not be the
you have a lab in place you can opt
The ideal space takes all of this into
your equipment to ruin lenses
best idea. However, having an op-
out of particular insurance claus-
account. You do not have to pur-
from lack of clean water. Possible
tician who can balance both lab
es, which can net you some hefty
chase the most extravagant set-up.
solutions include a maintenance
and floor duties will cut down on
monthly EOB revenue profits too.
Several edging companies offer
schedule with an area nearby to
labor. To maximize on employee
Having an optician who can balance both lab and floor duties will cut down on labor.
dump and refill your bucket, or
skill sets, place the lab where it
just go direct with clean water.
will allow for proper workflow.
Lab Size Anyone can open a checkbook and order any type of lab they
The QM-X3 is the latest in National Optronics’ family of dry edgers.
Next, consider odor control.
Once you’ve considered the
Some lens materials such as high
points above, you can then add
index and Trivex can create smell
items such as phones, computers
modular equipment designs that
and even smoke while being cut.
and potentially even a glass win-
can help you expand your lab as
Plan for proper ventilation through
dow that overlooks the retail or
you grow. Some even provide
the ceiling or consider deodorizing
patient waiting area. This allows
wish. Before doing so, however,
complimentary lab layout design
equipment. Santinelli International
you to highlight your lab service
it’s important to think it through.
services such as Optek Interna-
recommends its LED-200 Deodor-
equipment while also serving as
Issues with square footage and
tional and Coburn Technologies.
izer to effectively remove odorous
a deterrent from frames walking
placement are critical. Think in
For those considering adding a
gasses during the edging process.
away from your boards. Taking
terms of capacity, how much
free-form lens processing mini-
This vacuum hooks into your edg-
the time upfront to properly de-
equipment you would like to have
lab, Coburn Technologies also
er’s vents and pulls the odors and
sign your retail lab will put you in
versus what you really need to-
offers a wide array of equipment,
smoke out of the chamber, clean-
the best position to edge the right
day. Then, blend this into a future
including
ing the air through an advanced
way from day one.
forecast comparison where you
and more.
surfacing,
finishing
expect to foresee your lab business
charcoal filter system before circulating it back into the lab.
Frank Gimbel, ABOC-AC, is
in time. The latest and greatest in
What to Watch Out For
equipment will only be great if
Be ready for the fact that labs can
Who Will Run Your Equipment?
and owner of Gimbel Opticians
you can use it properly, and square
make noise and a mess. Consid-
Placing the lab in the rear of a
in Plymouth Meeting, PA.
an advanced certified optician
WHERE TO FIND IT: Briot USA 800.292.7468 • BriotUSA.com • Contact@BriotUSA.com // Coburn Technologies, Inc. 800.262.8761 • CoburnTechnologies.com • CustomerCareCenter@CoburnTechnologies.com // EyeMed Vision Care 888.581.3648 • EyeMedVisionCare.com // National Optronics 800.866.5640 • NationalOptronics. com • NOPSales@NationalOptronics.com // Optek International 727.522.2301 • OptekInternational.com • Sales@OptekInternational.com // Santinelli International, Inc. 800.644.3343 • Santinelli.com • Sales@Santinelli.com // SuperOptical International/FastGrind 800.543.7376 SuperOptical.com Jennifer@SuperOptical.com VCPN VisionCareProducts.com
Lab Design_GimbleNimbleThimble.indd 49
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Vision Care Technology
KEY FEATURES: • A user-friendly touch panel system launches complex 3D calculations with a simple push of the graphical interface. • High-speed diamond cutting results in smooth lens surfaces.
• Newly developed LS-tec
motor allows for the highest stroke available.
• Highly dynamic ball bearing
motors exclusive to Schneider generators allow for superior robustness and reduce environmental requirements.
• A pre-configured lab
management system combined with the Production Support Package, containing designs and consumables, provides everything a fully independent free-form production needs.
• Full remote capabilities provide support at any location.
LARGE RESULTS IN SMALL SPACES By John Sailer With the generator as the centerpiece, Schneider’s modular Nano line lets ECPs grow into digital surfacing. The Schneider HSC nano X gen-
tion, this generator is delivered
machine that provides everything
Other equipment from the com-
erator, part of the modular Nano
with a pre-configured bundle of
that is needed to start an indepen-
plete Nano line that can be gradu-
line, provides everything ECPs
lab management and lens design
dent free-form business with all
ally added to further enhance the
need to start an independent free-
software along with consumables.
essential features at lowest costs,”
HSC nano X generator’s capabili-
according to the company.
ties include the CCP nano polisher,
form business in a small footprint.
The generator is the cen-
The low investment costs
terpiece of the modular Nano
Designed to be highly modular,
combined with minimal space
Line and comes in two versions,
the HSC nano X can be equipped
requirements offered by the nano
the HSC nano X and the more
with a fully laser-based engrav-
The small footprint, minimal
X generator enable even smaller
advanced HSC nano XP. “The
ing system. The optional cribbing
environmental requirements and
independent eyecare profession-
HSC nano X was developed with
spindle and twin tool allow for fast
onboard design software make an
als to begin processing free-form
a single goal in mind, creating a
machining of non-circular shapes.
industrial setting unnecessary.
the SHC nano hardcoater and the RPT nano anti-reflective coater.
lenses in-house. To allow for easy initiation and consistent produc50 July 2017
Schneider Nano.indd 50
Schneider Optical Machines 972.247.4000 • Schneider-om.com • Info-USA@Schneider-om.com VisionCareProducts.com VCPN
6/30/17 10:46 AM
For work play and
everyday Patients want multiple pairs of eyewear to enhance the way they live. Help make them easier to purchase from your practice with promotional financing options* available through the CareCredit credit card. Call for more information and enroll at no cost today^.
866.853.8432
www.carecredit.com
visioninfo@carecredit.com
* Subject to credit approval. Minimum monthly payments required. See carecredit.com for details. ^ Subject to change.
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VCPN0717OA
6/29/17 1:43 PM
©2017 Essilor of America, Inc. All Rights Reserved. Unless otherwise indicated, all trademarks are property of Essilor International and/or its subsidiaries in the United States and in other coutries. Transitions and the swirl are registered trademarks of Transitions Optical, Inc., used under license by Transitions Optical Limited. Photochromic performance is influenced by temperature, UV exposure and lens material.
EYEZENPRO.COM
THIS IS SCREENLIFE Introducing an everyday solution for modern single vision patients
Eyezen™+ lenses • Help defend against digital eye strain associated with device use • Reduce exposure to Harmful Blue Light with the Smart Blue Filter™ feature*
EYE FATIGUE
EYE RELIEF
Recommend Eyezen+ lenses with the Smart Blue Filter feature to patients for digital eye strain relief. Eyezen+ * lenses block at least 20% of Harmful Blue Light, which is the high energy waves found between 415–455nm (blue-violet light) and is suspected to be the most toxic to retinal cells.
Untitled-1 1 essil_35826_01_Eyezen_9x10.875_M.indd 1
6/29/17 1:44 PM PM 6/6/17 1:46
E X T R E M E
C L O S E U P
A SINGLE VISION SOLUTION FOR ALL EY EZEN+ LE NSES PROVI DE PROTECTI O N AN D R ELI EF FO R YO U R PATI EN TS . DETAILS
eye strain and reduce exposure to
Eyezen+ lenses are available in
There’s no doubt that our always-
Harmful Blue Light. Eyezen+ lenses
designs 1, 2 and 3. Each design
connected life means adults and
are only available to patients
provides varying levels of accom-
children are spending more time on
through their independent ECP,
modative relief for each single
digital devices. This increases the
another way Essilor demonstrates
vision age group.
risk for digital eye strain and poten-
its commitment to helping ECPs
tial vision problems caused by expo-
help their patients see better.
sure to Harmful Blue Light1. Eyezen™+ are unaware of the potential dan-
WOW FACTOR
the Smart Blue Filter feature from
gers of Harmful Blue Light to their
Eyezen+ lenses are an everyday
Essilor are exclusive to the indepen-
eyes.3 Children are at risk too, as
solution designed to improve vision
dent ECP. They are the latest innova-
kids ages 10 to 17 typically spend
by addressing the visual demands
tion in the single vision category
three hours or more per day using
of people using smartphones, tab-
from Essilor, designed to help reduce
an electronic device.4
lets and other digital devices. They
at least 20% of Harmful Blue Light
Essilor recognized that tradition-
help reduce exposure to Harmful
al single vision lenses did not meet
Blue Light by at least 20% and allow
the needs that single vision wearers
single vision patients to experience
BACK STORY
face in today’s digital environment.
greater visual comfort when using
The numbers truly tell the story:
This is why the company launched
digital devices.
More than 90% of adults are at risk
Eyezen+ enhanced single vision
for digital eye strain and nearly 73%
lenses in 2016 to address digital
from entering the eyes.2
provide independent ECPs with a wide range of tools available to meet the
enhanced single vision lenses with ™
The three Eyezen+ design options
needs of their single vision patients.
Essilor of America, Inc. • 800.542.5668 • eyezenpro.com
1. Harmful Blue Light is the blue-violet wavelengths (415-455 nm) on the light spectrum believed most toxic to retinal cells. 2. Eyezen+ lenses block at least 20% of Harmful Blue Light, which is the high energy waves found between 415–455nm (blue-violet light) and is suspected to be the most toxic to retinal cells. 3. The Vision Council, “Hindsight is 20/20/20: Protect Your Eyes from Digital Devices, 2015 Digital Eye Strain Report,” 2015. 4. American Optometric Association children’s Omnibus survey, March 2014. Essilor of America, Inc. All Rights Reserved. Unless otherwise indicated, all trademarks are property of Essilor and/or its subsidiaries in the United States and in other countries. Transitions and the swirl are registered trademarks of Transitions Optical, Inc., used under license by Transitions Optical Limited. Photochromic performance is influenced by temperature, UV exposure and lens material.
VCPN VisionCareProducts.com
Eyezen ECU_V3b.indd 3
July 2017 53
6/29/17 1:10 PM
Refresh tired eyes.
©2017 Carl Zeiss Vision Inc. EnergizeMe is a trademark of Carl Zeiss Vision Inc. ZEISS EnergizeMe products are designed and manufactured using Carl Zeiss Vision technology. US Patent 6,089,713. Other patents pending. Rev. 06/17
ZEISS EnergizeMe Eyeglass Lenses
Introducing the first eyeglasses specifically designed to relax and rejuvenate tired eyes after a long day of wearing contacts. Refresh your contact wearers’ eyes – and the way they view eyeglasses. Visit www.zeiss.com/TryEnergizeMe3 to receive a FREE ZEISS EnergizeMe trial pair today.* *Limited time offer while ZEISS EnergizeMe voucher supplies last.
Untitled-1 1
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E X T R E M E
C L O S E U P
A SPECTACLE LENS FOR CONTACT LENS WEARERS SPECIFICALLY DESIGNED TO REFRESH THE EYES OF CONTACT LENS WEARERS, ZEISS ENERGIZEME LENSES ALSO PROTECT PATIENTS FROM DIGITAL EYESTRAIN AND BLUE LIGHT. DETAILS
wearer: ZEISS EnergizeMe Single
often keep their lenses in for
Lenses is strong, as 26 million con-
are
Vision Lenses, ZEISS EnergizeMe
extended periods, which causes
tact lens wearers report that they
designed to refresh the eyes of con-
Digital Lenses and ZEISS EnergizeMe
eyestrain and fatigue. Historically,
also enjoy wearing eyeglasses,
tact lens wearers. They are a unique
Progressive Lenses.
eyeglass lenses were not made to
especially while reading, watching
refresh the eyes of contact lens
television and using mobile devic-
ZEISS
EnergizeMe
lenses
combination of a new lens design made for the way contact lens
BACK STORY
wearers in these conditions…until
es. Additionally, ZEISS wearer trials
wearers use their eyes with ZEISS
ZEISS EnergizeMe lenses are the lat-
now. ZEISS is proud to offer eyecare
reaffirm a need for this solution as
Digital Inside Technology and ZEISS
est lifestyle solution from ZEISS and
professionals yet another solution
92% of contact lens wearers
DuraVision BlueProtect for optimum
the first and only eyeglass lens in
to add to their practices’ repertoire.
reported feeling refreshed with
comfort and protection from digital
the industry designed specifically
eyestrain and blue light.
for vision needs of contact lens
WOW FACTOR
experienced a reduction in digital
wearers. Contact lens wearers
The potential for ZEISS EnergizeMe
eyestrain.
Three EnergizeMe lens options
ZEISS EnergizeMe Lenses, and 91%
are available to meet the vision needs of virtually any contact lens VCPN VisionCareProducts.com
Zeiss ECU.indd 55
CARL ZEISS VISION, INC., 888.934.7748 • ZEISS.com/pro/EnergizeMe July 2017 55
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EDGE AHEAD WITHOUT COMPROMISE Pro-E™ 600 compact edger combines productivity with the highest level of precision, versatility, robustness and speed. It offers an easy and cost-effective integration into any lab configuration. Pro-E 600 edger: the smart and unique solution for every forward–thinking lab manager. Let us show you how Essilor Instruments can benefit your high-volume lab. 855-393-4647
Untitled-1 1 page ad OptoOffice 9x10.875.indd 1 Pro-E 600 full
essilorinstrumentsusa.com
info@essilorinstrumentsusa.com
6/29/17 1:45 AM PM 6/8/17 9:03
E X T R E M E
C L O S E U P
COMPACT, HIGH-VOLUME EDGING SYSTEM PRO-E 600, FROM ESSILOR INSTRUMENTS, ALLOWS YOUR LAB TO GROW YOUR BUSINESS WITHOUT INCREASING SPACE. DETAILS
shapes and small B-sizes. Bevel,
effortlessly with laboratory man-
The Pro-E 600 combines top-end
mini-bevel, asymmetric and step
agement software (ISO 16284). The
precision and versatility with
bevel, groove, mix, drill, mill, cham-
industrial design of Pro-E 600
WOW FACTOR
robustness and speed. It offers an
fer and polish, the Pro-E 600 can do
incorporates long-life components
Are you managing high volumes
easy and cost-effective integration
it all. Meeting the highest stan-
and fast maintenance procedures
and looking to step up your produc-
into any lab configuration.
dards in top-end precision, the
to maximize its up-time for a great
tivity? The Pro-E 600 is perfectly
Thanks to new processes in all
Pro-E 600 provides right-first-time
value.
suited for jobs that require special-
its cycles, this edging system is on
rapid results in faultless sizing,
average 50% faster than other
axis control and aesthetic mount-
BACK STORY
compact design, the Pro-E 600 is a
tabletop edgers. The Pro-E 600 can
ings. This compact tabletop edging
Essilor Instruments conducted 18
smart investment that can allow
process all jobs efficiently, even
system fits easily into lab opera-
months of field testing to drive the
all-volume labs to enhance produc-
the most complex, including high
tions and requires no vacuum or
R&D and engineering process to
tivity and grow sales without hav-
curve, sport, safety, children’s
compressed air. It interfaces
deliver the Pro-E 600, designed for
ing to increase the needed space.
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ty edging and mountings. With the
ESSILOR INSTRUMENTS USA 855.393.4647 • EssilorInstrumentsUSA.com • Info@EssilorInstrumentsUSA.com VCPN VisionCareProducts.com
Essilor Instruments_ECU.indd 57
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VisionCareTechnologyNEW
VSP OPTICS GROUP LAUNCHES FASTER PHOTOCHROMIC The newest photochromic lens to join the SunSync Light-Reactive Lenses portfolio, SunSync Plus changes from dark to clear three times faster than the current industry leader, according to the company. The new photochromic lens also retains the performance benefits of the original SunSync, darkening quickly in sunlight, blocking 100% of UV radiation, selectively filtering blue light, and resisting scratches and smudging. SunSync Plus is available exclusively with Unity Via progressives, which launched in March. It can be ordered in gray in 1.50 plastic, 1.59 polycarbonate and 1.67 high index. 888.867.8867 SunSyncLenses.com.
PAL-ID ENGRAVING IDENTIFIER NOW AVAILABLE FROM ESSILOR INSTRUMENTS To assist even the least experienced optical technician in your office locate and accurately identify surface markings on progressive addition lenses (PALs) in just seconds, the PAL-ID Engraving Identifier is now available from Essilor Instruments. Its exclusive, patented optical imaging system is designed to illuminate, enlarge and enhance even the faintest engravings on PALs. 855.393.4647, EssilorInstrumentsUSA.com.
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Busi ness S o l u t i o n s
— O E D I V L A N O I T O M O R P A E U K O A Y M R O F K R O W T I E K A M AND
MOST L A S I CTICE A R P R LAN. TE YOU P O M A O E R K S T, M A EO TO P R D I I F V T A CING RA. BU E M A C PRODU A ING UP K C I P Y AS AS EAS
BY JOHN MURPHY
create slick visual promos to send
eo-minded opticians offer advice
Concept: Georgetown Optician
Every schoolchild knows what
out to the world and hopefully
on how they made successful
hired media agency Design Army
show-and-tell means. So why is
draw in new customers.
videos that not only show-and-
to create a visually compelling and
showing and telling so hard to
But with all the video noise and
tell their message but also scored
highly unique concept that AdWeek
do when you’re an adult, when all
confusion—more than 300,000
thousands of views—and how
described as “Wes Anderson meets
you want to do is to show custom-
videos are uploaded to YouTube
you can do it, too.
the Addams Family.” The quirky
ers your products and tell them
every day—how do you get po-
When making a video, you can
video (or fashion film), titled “Our
about your services?
tential customers to find and
go big (by hiring a video crew),
Family Knows Glasses,” tells the
One way to show and tell: make
click on your message? How do
go small (by doing it yourself) or
fictionalized story of the Voor-
a video. Opticians are grabbing
you rack up those valuable views?
go niche (by targeting a very spe-
thuis family and their obsession
video cameras and smartphones
How do you even get started?
cific customer).
with fashion eyeglasses. Go here
to make their own promotion-
Here,
three
different
vid-
al videos. Some are even hiring
GO BIG
professional production crews to
Pierce Voorthuis of Georgetown
(https://vimeo.com/140671948) to watch the video, and go here
Optician, in Washington, DC, went very big.
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Busi ness So l u t ions
(https://vimeo.com/191090532) to
over YouTube? “Vimeo allowed
marked that after seeing the vid-
share that experience with thou-
watch the sequel, the “Eye Ball.”
the perfect integration with our
eo she knew she had to plan a trip
sands of people,” Brunson said.
website, seamless social media in-
to Washington, DC, to coincide
Goal: “Our marketing strategy
tegration and no ads or unwanted
with some business nearby.”
for the last few years has had one
branding,” Voorthuis explained.
GO SMALL
goal—to stand out from the crowd
“My second goal was to share this experience with opticians around the world to hopefully inspire them to be creative with
and showcase what we believe
Costs: More than $40,000 per vid-
Few optical practices are will-
the way they design their own
makes us special,” Voorthuis said.
eo. “From start to finish, the con-
ing—and able—to undertake a
customer experience,” he added.
“Our design firm really executed the creative vision perfectly. Design Army came up with a vision, sold us on their ability to craft a creative campaign unlike any
“THE MOST EXCITING THING WAS WHEN A NEW CLIENT FROM NORTH CAROLINA CAME IN.” cept to the final launch of each
promotional effort costing tens of
Views: Nearly 5,400, including
other optical—and to some ex-
video took about four months,
thousands of dollars with an un-
more than 3,100 views on You-
tent, unlike any small family retail
and editing took about six weeks,”
certain return on investment.
Tube and 2,200 on Facebook. “We
operation—and helped bring our
Voorthuis said. “The first film
But just about anyone can
also have it running periodically
story to a larger audience.”
was a very ambitious shoot, with
afford a camera and a couple
on our in-store, wall-mounted TV,” Brunson noted.
about 16 hours filming at two lo-
hours—as long as the end result
Views: More than 88,000 views on
cations. The second film had an
is authentic, noted Daniel Brun-
Vimeo.com—about 70,000 views
even more ambitious shot-list.
son, ABOC, of Hicks Brunson
Costs: The only cost to make the
of “Our Family Knows Glasses”
But we added a second day of
Eyewear in Tulsa, OK.
video was time. “We probably
and more than 18,000 of the recent
filming to capture several 15- to
“Eye Ball.” But why choose Vimeo
30-second clips that supplement-
Concept: The short, documen-
video and about three to four
ed our social media strategy.”
tary-style video, “I Am an Op-
hours editing, which I did entire-
tician,” follows Brunson around
ly on my iPhone,” Brunson said.
spent about two hours shooting
Success: The invest-
the office for a behind-the-scenes
“My brother [Derek] and I
ment in time and
glimpse of an optician’s work day.
filmed the piece using a GoPro
money has trans-
“We are living in a time where
camera, and we kept the message
more
some consumers are turning to
authentic,” he explained. “The
than just clicks and
poorly made online eyewear to
camera is shaky at times, and the
page views. “We
try to save money,” Brunson ex-
video is obviously not of com-
measure the suc-
plained. “I wanted to educate the
mercial grade production, but
cess in a variety of
public on the importance and
people will overlook that stuff if
ways,”
value of having your glasses mea-
you are real.”
lated
into
Voorthuis most
sured, made and fitted by a real
They also kept it real short—
exciting thing was
live optician.” Go here (http://bit.
only 1 minute, 32 seconds. “I’ve
when a new client
ly/2rQM6Wr) to watch the video.
heard filmmaker Morgan Spurlock
said.
“The
say that pretty much anyone will
from North Car-
62 July2017
Murphy_Video Promotion.indd 62
olina came in and
Goal: “My first goal was to reach
watch a video if it is under three
purchased a great
an audience beyond my client
minutes,” Brunson remarked.
looking
of
base. I wanted to give the public a
Theo glasses. When
taste of what it is like to come into
Success: “It’s hard to measure
we asked what drew
my store and to get fitted for eye-
the success of a video like this in
her here to look for
wear. Creating a video and posting
dollars. In the first few months I
eyewear,
it on social media allowed me to
had customers telling me every
pair
she
re-
VCPN VisionCareProducts.com
6/30/17 2:19 PM
week that they saw it and en-
“It’s important
Views: More than 2,800—but
liard glasses, Curran explained.
to stay ahead in
remember that these are target-
They also shared the video on
business by hav-
ed views from highly interested
social media, which led to more
ing a niche prod-
consumers.
internet traffic. As a result, sales
uct,” said opti-
“I like to believe that viewers will
of the practice’s billiard glasses
cian Bill Curran,
be more likely to watch a video that
have tripled each year for the
owner
Wil-
has a high view count—thinking
past three years.
liam J. Curran &
it’s popular—than a video that has
Son Opticians in
five views, for example,” Curran
GO DO IT
noted. The trick is to know how to
If these success stories haven’t
raise your five views to more than
inspired you to pick up a cam-
2,800, he added.
era, perhaps these words of en-
of
Drexel Hill, PA.
joyed watching it,” Brunson said. “I wanted people to know exact-
Concept: The title of the vid-
ly what they would experience
eo speaks for itself: “Custom
when they walk in my store—that
Made Billiard Glasses.” In this
Cost: “Besides the initial cost of
“Make your video today.
we are on the cutting edge of eye-
short video, Curran describes
the laptop [for editing], the vid-
Don’t get too caught up in mak-
wear style and lens technology—
and demonstrates glasses that
eo itself cost $0,” Curran said.
ing it perfect—just make it,” said
and from that perspective, the
are specifically designed for
“We filmed, and [my son] Adam
Daniel Brunson. “Be genuine in
video has been a success.”
playing pool and billiards—a
edited the video and posted it on
your message and share it across
couragement will:
your social networks. It’s not as
“IN THE FIRST FEW MONTHS I HAD CUSTOMERS TELLING ME EVERY WEEK THAT THEY SAW IT AND ENJOYED WATCHING IT.” GO NICHE
pastime that Curran himself
There are thousands of eyewear
enjoys. Go here (http://bit.ly/
and optical videos out there.
2s0i2IS) to watch the video.
How can you get yours found,
YouTube the same day.”
hard as it sounds because there are video editing apps you can use to edit and produce the finishing touches all on your smartphone.” Pierce Voorthuis said, “My
The hardest part? Reading the
best advice would be to set a
script off the laptop screen—a
goal: what is your marketing
makeshift teleprompter. It’s hard-
message and what is the best me-
viewed and even shared? Do
Goal: “Our goal was to make an
er than it looks, Curran warned.
dium to share it?” His practice
something unique—something
introduction video that explained
chose video because it comple-
no one else is doing.
the concept of our billiard glasses
Success: “This particular video
for others to watch and share
was very successful because we
he explained.
and have them help spread
had important keywords within
“Make it interesting, short and
the word about us,” Cur-
the video title, description and
on-point,” Bill Curran advised.
ran said. “Even if some-
links to our website,” Curran said.
“And make it fun to watch!”
one who watches our
This kind of search engine
video doesn’t have a need
optimization made it easy for
John Murphy is a freelance
for our product, they can
billiard players and profession-
healthcare writer based in
still share it with some-
als to discover the video and
Pennsylvania with more than
one who does via social
then go to the practice’s website
15 years experience as an
media.”
to order a pair of custom bil-
editor in the optical field.
mented the marketing strategy,
“SALES OF THE PRACTICE’S BILLIARD GLASSES HAVE TRIPLED EACH YEAR FOR THE PAST THREE YEARS.” VisionCareProducts.com VCPN
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Busi ness So l u t ions
5 O PT I CA L T R E N D S TO STO C K N OW
By Travis Reed
a well-known popular brand not
1 Reflective Mirrored sunglasses 2 Round John Lennon is, by far, the
If you’re stuck in a frame-buying
considering that every competitor
reminiscent of the ‘80s and early
best example of this trend, which
rut, have no fear! A wrap-up of the
on the block or in your town will
‘90s have been back in a big way,
is retro inspired and a little bit ‘60s.
hottest trends for 2017/2018 is here.
have the same frames. This isn’t the
but this time around there are
You will see this shape in nearly ev-
It’s all too easy to wind up pur-
best strategy unless it’s a frame you
hues of blue, purple and pink.
ery brand for both ophthalmic and
chasing the same type, shape and
truly think is an amazing value that
This trend is slightly sporty, a lit-
sun and in metal or plastic, which
color frames season after season.
flatters most faces.
tle cocky and reflects a fun per-
makes an even more dramatic ap-
You may not be giving enough cred-
So, in order to help you offer
sonality. Men especially are look-
pearance. This shape sounds mas-
it to your customers, who may be
some amazing choices to your cli-
ing for ways to have a little fun in
culine to many, but in fashion it’s
looking for something different or
entele, check out this quick guide to
the fashion world and this is an
paired with beachy casual fashion
au courant. Many buyers will buy
five hot style categories.
easy way to start.
on women.
64 July 2017
Runway.indd 64
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SECO International held its annual optical conference in Atlanta and hosted its first optical trend fashion show produced by Travis J Reed of Creative Visionary Inc., with lights and staging by Dennis Remer of MDR Creative. Models from SALT. Hair and makeup by Ansley Gwinn. Fashion by Borris Powell, Anastasia Chatzka and London Alyse.
FORGET THE SAME OLD, SAME OLD . STEP OUTSIDE TRIED-AND-TRUE CHOICES FOR THE WOW FACTOR OF NEW, COOL LOOKS.
IMAGES: ROBB COHEN PHOTOGRAPHY & VIDEO
3 Faux Wood This look has started
gerated cat eye in predominantly
5 Oversized Sunglasses Talk about
So go ahead, experiment with
to saturate the market. Many of
acetate materials. Many will have
a trend that may never end. A huge
different brands. Do your own re-
these frames have an ‘80s style
some type of bling whether that
pair of diva sunglasses has always
search and work with a new rep.
shape and either look entirely
is a glitter in the frame or rhine-
been a staple for celebrities. They
Train your staff on the current
made of wood or just the tem-
stones. This look can be harder to
not only provide fabulous cover-
looks, too. Create amazing displays,
ples. This trend is unisex but
pull off with confidence for some,
age, but they are also flattering on
sponsor a trunk show and show off
sells easily to men, and the look
but there are many that do so very
different face shapes. Though most
styles on social media. Have fun
goes with everything from suits
well.Try a tray full of options in
brands will have this silhouette, it’s
with the new frame fashions!
to shorts to jeans.
this category and create a display;
more prevalent with designer la-
4 Retro The “it” shape is an exag-
have two of each frame, one in
bels, which are synonymous with
Travis J Reed is CEO
display and one to try on.
luxury, class and sophistication.
of Creative Visionary Inc.
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S o c i a l Me d i aA dv is or
Hashtag Your Way to Success Samantha Toth Having a social media presence allows you to reach current or prospective patients quickly and affordably, but creating an engaging presence online is key to a successful strategy. By incorporating the use of hashtags into your posts, you can create growth in your followers and engagement with your current patients. Follow these important rules to ensure that you make hashtags work for you.
The Basics
Hashtags are used to index posts and allow users to easily search each social media platform for ones based on their interests.
results that pop up will be the most recent posts that used this hashtag. Companies have gotten in trouble before for not doing their research before using what they thought was a unique or inventive hashtag. Always search a hashtag before using it to make sure the recent posts from other companies are aligned with what you are trying to communicate.
Be Specific, Relevant and Simple
Hashtags should be as specific as possible. When writing a social media post, think about the general topic or call to action you want your patients to see. Now, hashtag that! While being specific, also remember to remain relevant. The relevan-
Cast the Net Wide but Not Too Wide
By incorporating the use of hashtags into your posts you can create growth in your followers and engagement with your current patients. While these hashtags are most commonly used on Twitter, they can also be used on Facebook and other platforms. When writing a hashtag on your social media, simply add the hash sign before your desired phrase, #LikeThis. Remember that hashtags cannot have spaces or punctuation, so think it through before posting.
Do Some Research
Start by visiting Facebook or Twitter and search #eyewear. The 66 July 2017
Social Media Advisor.indd 66
cy of your post and hashtag increases the likelihood of it being seen by prospective patients. When crafting the perfect hashtag to complete your post, keep it simple. #makesureyourlenseshaveUVAprotection is not as effective as the cleaner options of #protectyoureyes, #UVAprotection or #sunglasses.
Make It Count
#Dogsofinstagram may be one of the highest trending hashtags out there, but adding this tag to a post
about glaucoma does nothing for your followers. Use hashtags to add value to your post by keeping them on topic and relatable to your patients. Social media users search for specific hashtags, so by using the hashtags that are of interest to your ideal customer, you can increase the chances of being found.
Let’s say that your practice wants to announce some new designer frames or sunglasses that just arrived in the office. Using the hashtag #summerstyle in your post lets your followers see your post but also reaches anyone looking for the newest, greatest fashions for the summer. While remaining concise, relevant and specific, there are opportunities to grow your following on social media platforms. Need help with creating a successful social media strategy and maximizing your online presence? Learn more about Innexus and schedule a one-on-one consultation at GetInnexus.com.
Samantha Toth is the resident marketing rockstar for Innexus, who specializes in websites, social media and marketing for the eyecare industry. Learn more at http://GetInnexus.com. VisionCareProducts.com VCPN
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VisionCareTechnology
KODAK’S IN YOUR CORNER By Cara Aidone Huzinec Part of Signet Armorlite’s Kodak Lens Professional Service Program, the Kodak Lens Corner gives ECPs a “store-in-store.” Ideal for ECPs looking to educate
ent Kodak products. The “Color
be happier with the results so far,”
said he felt comfortable displaying
patients about lens options, Signet
Center” side enables dispensers
said Edward DeRosa, executive vice
its partnership with Kodak.
Armorlite’s Kodak Lens Corner
to discuss the color benefits of
president of Signet Armorlite, N.A.
“The Kodak Lens Corner adds a
solution gives you simple mer-
Kodak Digital Lenses and No Glare
“Patients are responding positive-
professional look and is a valuable
chandising tools that leverage the
Protection.
ly to the Kodak brand name and
tool for our opticians to help edu-
Launched last August, Kodak
benefits that Kodak Lens products
cate our patients on their various lens choices,” he said.
strength of a recognized brand. Lens
Lens Corner has 64 participating
can bring to their vision. As a result,
Professional Services Program,
ECPs as of this May. According to
practices are benefiting from a rec-
Chuck Vogel, a certified optician
Kodak Lens Corner offers an
Signet Armorlite, sales of Kodak
ognized branded solution that is
and owner of Ferguson Optical,
in-store display as well as custom-
Lens Progressives have increased by
resulting in higher average selling
a retail shop with two locations
ized window merchandising. The
29% so far this year.
prices and much happier patients.
in Missouri (Hazelwood and
It’s a win-win solution.”
Ferguson), said that his patients
Part
of
the
Kodak
center
“With the Kodak Lens Corner
incorporates two sides: The “Lens
program, we provide a solution
Paul Bernier, OD, said he began
Center” side displays Kodak’s lens
that pairs the heritage of the Kodak
carrying Kodak products four
offerings, from progressives and
brand with the proven perfor-
years ago at Chippewa Eye Centre
“Kodak is recognizable to the
high index materials to no glare and
mance of Kodak Lens products at
in St. Louis. Approached by Kodak
patients,” he added. “If you say it’s
blue light protection. Frames for
independent eyecare providers
because of Chippewa Eye Centre’s
made by Kodak, that name signifies
patients to “demo” lenses are fitted
across the country, and we couldn’t
volume and fitting success, Bernier
something to people.”
freestanding
education
really like being able to test products themselves.
with different left and right lenses so they can see the effects of differ-
68 July 2017 Kodak Closeup.indd 68
Signet Armorlite, Inc. 800.759.0075 • SignetArmorlite.com • KodakLens.com/pro VisionCareProducts.com VCPN
6/30/17 10:56 AM
Busi nessS olut ions NEW
INDEX TO ADVERTISERS ADVERTISER
PAGE
PHONE
WEBSITE
All About Vision
6
858.454.2145
AllAboutVision.com
Bushnell Outdoor Products
30
913.752.6137
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CareCredit
51 866.853.8432 CareCredit.com
Carl Zeiss Vision
54
888.934.7748
Zeiss.com/partner4ecp
Essilor of America
52
—
EyezenPro.com
Essilor Instruments USA
56
855.393.4647
EssilorInstrumentsUSA.com
Eyewear Designs
32
800.645.6596
EyewearDesigns.com
Götti
38
914.274.8522
Gotti.ch
First Insight’s new EyeClinic Imaging allows access to diagnostic images
HOYA Vision Care
CV1
800.423.2361
TheHoyaFreeformCompany.com
through a cloud-based system anytime, anywhere and from any device.
Inspecs
34 800.852.7857 Inspecs.co.uk
Lab-Tech Inc.
58
800.822.4343
Lab-Tech.net
tion of patient information into DICOM or non-DICOM interfaces, side-by-
L’Amy America
36
800.872.7377
LamyAmerica.com
side comparisons of diagnostic images to quickly detect changes and an
Luxottica
13 800.422.2020 Luxottica.com
OAA
CV3
Oakley
27 800.403.7449 Oakley.com
Optek International
44
727.522.2301
OptekInternational.com
Optometry Giving Sight
8
888.OGS.GIVE
GivingSight.org
Reed Exhibitions
60
800.811.7151
Vision.ReedExpo.com
Silmo
59
+33.0.1.43.46.2761 SilmoParis.com
SPY
18
760.804.8420
SpyOptic.com
Think About Your Eyes
67
—
ThinkAboutYourEyes.com
Transitions Optical, Inc.
17
800.533.2081
Transitions.com
Tuscany Eyewear
CV2, 15
800.293.9588
TuscanyEyewear.com
WestGroupe
2-3, 25
800.361.6220
WestGroupe.com
Wiley X Eyewear
5, 7, 9, 11
800.776.7842
WileyX.com
Zyloware Eyewear
CV4
800.765.3700
Zyloware.com
FIRST INSIGHT RELEASES EYECLINIC IMAGING
Developed by First Insight (providers of MaximEyes), EyeClinic Imaging, which can be used with any EHR, provides quick access to data, consolida-
easier way to educate patients on their eye conditions. 800.920.1940, First-Insight.com
EYEFINITY PROVIDES HIPAA COMPLIANCE Eyefinity has partnered with Abyde, a technology start-up based in Tampa, FL, to develop a fully automated HIPAA compliance solution for the eyecare industry. Abyde’s cloud-based software solution, which notifies users via email if they need to address a compliance item, seamlessly walks eyecare professionals through risk analysis, ongoing compliance, policy, procedure and HIPAA training requirements in order to achieve and maintain internal HIPAA compliance. 877.481.4455, Eyefinity.com VCPN VisionCareProducts.com
Biz Solutions NEW_July17.indd 69
901.388.2423
OAA.org
(ISSN-1549-6716) is published monthly, except December, by First Vision Media Group, Inc., 25 East Spring Valley Avenue, Suite 290, Maywood, NJ 07607. Phone (201) 587-9460, Fax (201) 587-9464. Periodical Postage paid at Hackensack, NJ and additional mailing offices. Postmaster: Send address changes to VCPN, P.O. Box 986, Levittown, PA 19055-9998. Subscriptions: VCPN, P.O. Box 986, Levittown, PA 19055-9998 or online at totallyoptical.com. Distributed to qualified optical dispensing locations, chain store headquarters, and optical laboratories. Other U.S. subscriptions are available for $85 for one year; $160 for two years. Contact publisher for overseas rates. Copyright © 2017 by First Vision Media Group, Inc., Frank Giammanco, President & CEO; Shawn Mery, Executive Vice President. No part of this publication may be reproduced without written permission of the publisher. The publisher’s acceptance and publication of any advertising or editorial materials does not constitute endorsement of any product, service, or company by First Vision Media Group, Inc. Throughout this publication, trademark names are used. Instead of placing a trademark or registration symbol at every occurrence, we are using the names editorially only with no intention of infringement of the trademark.
July 2017 69
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70 July 2017
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VisionCareProducts.com VCPN
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Vario Dispensing Table The standing, sitting, and everything-in-between desk. These electronically-powered, height-adjustable desks can take an entire workstation from sitting, to standing, and back again, with a single touch of the keypad.
A Desk With A Brain Find the most comfortable positions for sitting and standing and store them with the keypad’s four height memory presets. Next time, the perfect position is just a touch away.
Satin-Etched Glass The durable tempered glass work surface has an unbelievably soft finish. Smooth to the touch, this unique treatment provides protection from dings, scratches - even fingerprints.
Space Saver By using our Vario Table at the standing heights, the additional space used by chairs is no longer an issue. Perfect for smaller dispensaries or high traffic areas. Or add counter/bar height chairs and create your own Style Bar.
Height Adjustable
Optional Drawer
www.framedisplays.com VCPN VisionCareProducts.com
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LOOKING BACK
PUBLIC EYE The first public service announcements in optical showed up around 1914, when American Optical (AO) began to expand its national advertising efforts and engage with the most important audience to reach children: parents. The company’s ads for Wellsworth lenses stressed the need for eye exams and linked good vision with academic success. Appearing in The Saturday Evening Post in August 1925, the ad picturing the classroom setting was
72 July 2017
July17_Looking Back.indd 72
Malcolm Mazow, MD
“the best piece of publicity” ever produced for the promotion of eye exams for children, according to AO. It impressed upon parents the handicap that poor eyesight placed on children and how corrected vision “invariably” resulted in “greater progress at school and better report cards.” In the 1950s, Victory Optical’s advertising campaign for children focused on its children and teen eyewear, running ads during late summer in time for school.
Educating caregivers is a key component in treatment, according to Malcolm Mazow, MD, a Houston-based pediatric ophthalmologist who has been in practice since 1966. “Parents need to understand what the issues are and that surgery doesn’t correct the need for glasses necessarily,” Mazow said. “The most rewarding result of my care is to see a young child with a vision issue and see them grow up with normal vision and live a fruitful life.”
visioncareproducts.com VCPN VisionCareProducts.com
6/30/17 10:31 AM
Pride. Power. Progress.
in partnership with:
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17-091 ©2017 Zyloware Eyewear.
Style 6018 ZYLOWARE EYEWEAR 1.800.765.3700 WWW.ZYLOWARE.COM #WeAreZyloWAre
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