VCPN March 2017

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BOBBI BROWN’S MAKEUP-CENTRIC FRAMES FROM SAFILO

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OUTFIT YOUR PATIENTS WITH SUPERIOR LENSES Seiko Superior SV and Transitions® lenses give you the latest solution for your patients who expect the best in lens technology.

Seiko Superior SV lenses bring precision optics to any prescription with the ability to customize the depth of focus to your patient’s unique lifestyle. Only Transitions Signature® lenses use exclusive Chromea7™ technology, an advanced formulation that allows the lenses to be more responsive than ever before while blocking harmful UV rays and reducing exposure to harmful blue light indoors and out. Seiko Superior SV is available in gray and brown Transitions lenses to perfectly accent style-savvy frame choices.

Available in gray and brown.

Transitions and the swirl are registered trademarks of Transitions Optical, Inc., used under license by Transitions Optical Limited. ©2016 Transitions Optical Limited. Photochromic performance is influenced by temperature, UV exposure and lens material. ©2016 Seiko.

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Stop Selling and Start Helping Patients Buy HANDLING THE PURCHASING HESITATION OF MILLENNIALS Oftentimes, successfully mar-

portunity to explain how Seiko

keting to Millennials may seem

Superior SV and Transitions®

like a losing battle. Traditional

lenses fit directly into their

“selling” techniques of the past

unique eyewear needs.

are not convincing this new generation to make purchases.

Demonstrate the Benefits

With a buying power of $200

Millennial patients want to hear

billion annually (via Advertis-

your recommendations based

ing Age), businesses need to

on tried-and-true experience.

start focusing on how to help

Do your Millennial patients

millennial patients buy. Knowing

participate in a lot of outdoor

if they are convinced the brand

Provide Options

what drives Millennials to make

activities? Paint a picture of

they are wearing is an extension

After demonstrating how

a purchase is the first step to

how Seiko Superior SV and

of who they are as a person (via

high-quality and beneficial Seiko

handling buyer hesitation and

Transitions lenses options can

BCG Perspectives). Parallel this

Superior SV and Transitions

making the eyewear selection

solve issues related to bright

conscious mindset by focusing

lenses are to their lifestyle and

process more comfortable.

light and glare. If your practice

on the benefit that new lenses

unique needs, further elabo-

is equipped with an in-office

and eyewear will have for their

rate on additional lens colors

Share Stories

viewer, demonstrate the bene-

lifestyle. Millennials are current-

and frames available. Include

Authenticity is important to

fits of how photochromic lenses

ly the most tech-dependent

conversation about their unique

Millennial patients. Begin by

transition seamlessly between

generation and spend hours

style and color pairings. Hesi-

cultivating a relationship to

indoor and outdoor lighting.

each day on mobile devices

tant Millennials will only commit

build trust and loyalty. Walk

Encourage them to test lens

and computers. Demonstrate

to purchasing after they are

them through scenarios where

decals by inviting their partici-

how Seiko Superior SV and

confident they have made the

purchasing your product will

pation, asking “How would you

Transitions lenses are optimized

most informed choice. It is up

represent their unique person-

like to see the benefits first-

for different viewing distances

to you to provide them with the

ality and directly improve their

hand? Let me show you.”

and position of wear, as well as

resources, knowledge, and ex-

how they reduce the amount of

pertise needed to help them feel

exposure to harmful blue light.

comfortable buying eyewear.

lifestyle. Ask them to share their experiences with their current

Cater to Their

eyewear and elaborate on any

Unique Lifestyle

problems they may be facing.

Millennials are more inclined to

This will present the perfect op-

make an expensive purchase

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EYEWEAR & SUNGLASSES

See our booth # #2553 at Vision Expo East

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SEIKO + ® TRANSITIONS ® SIGNATURE FINISHED SINGLE VISION LENSES

Seiko Optical Products of America

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Transitions® Signature Lenses

Transitions® lenses block harmful UV rays and reduce exposure to harmful blue light indoors and outdoors so your patients can more safely enjoy their vision today and in the future.

Transitions® Signature® VII lenses block at least 20% of the harmful blue light indoors, which is up to 2 times more than standard clear lenses,* and they block over 85% outdoors.

Super Surpass ECP AR

SUPER Surpass ECP AR features an anti-static, super hydrophobic/oleophobic topcoat that repels water, oil and grime. Surpass ECP AR performs as well or better than nationally advertised AR brands and is engineered to prevent lens deterioration due to UV, humidity, and temperature fluctuations. Stock Surpass ECP AR lenses include a no slip protector to eliminate slippage and simply in-house edging.

Seiko Optical offers the largest selection of finished single vision Transitions® lenses for in-house edging at your practice.

FINISHED SINGLE VISION HARDCOAT

•

SEIKO 1.74 Transitions® Signature™ VII (Gray) SEIKO 1.67 Super SV Transitions® Signature™ VII (Gray)

SURPASS SUPER HYDRO AR

•

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SEIKO 1.67 Super SV Transitions® Signature™ VII (Brown) 1.59 DiamondClear® Transitions® Signature™ VII (Gray) - Aspheric

•

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•

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1.50 Transitions® Signature™ VII (Gray) 1.50 Transitions® Signature™ VII (Brown)

Call Now to Order!

Telephone: 800.235.5367 Fax: 800.992.2895 Transitions and the swirl are registered trademarks of Transitions Optical, Inc., used under license by Transitions Optical Limited. ©2016 Transitions Optical Limited.

Photochromic performance is influenced by temperature, UV exposure and lens material. ©2016 Seiko.*Transitions lenses block 20% to 36% of harmful blue light indoors excluding CR607 Transitions Signature VII products which block 14% to 19%. The 2 times comparison refers to typical clear 1.50 and polycarbonate hard-coated lenses.

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The New Classic Collection

We’re Back! Bigger and Better!

Pick A Shape, Pick A Color. 81 Combinations J 51-19-145 Gold

M 53-19-145 Black

P 55-19-145 Green

K 52-19-145 Brown

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Q 51-19-145 Silver

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Contact your local Essilor lab for more information about your new Tuscany Mount Eyewear Stainless Steel Classic Collection Kit Box and available frame & lens packages.

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YOUR TOTAL OPTICAL PRODUCT RESOURCE

TABLE OF CONTENTS 38

On the Cover

UPFRONT VIEWS 20 THINK ABOUT YOUR EYES Guest Editorial

by Charles Shidlofsky, OD, FCOVD 24 PRODUCT BUZZ 26 NOTEWORTHY Treat Them While They’re Young 28 0NE-TO-ONE Phil Turnage, President, Mondottica USA 30

Face, Eyes, Lips is the latest Bobbi Brown collection from Safilo for spring/summer ’17 that integrates the makeup artist’s simple, beauty-enhancing approach to eyewear. Never one to get overly trendy, Brown’s three families for ophthalmics and suns each have a special focus: the nude Face (stemming from Brown’s iconic skin tone correcting foundation), standout Eyes (black mascara and eyeliner, always!) or bold Lips (rosey pinks, please). The demure, square-shaped Cali in thinner acetate from the Face Family, the preppy Daisy in a soft cat eye from the Eye Family and the vintage-meets-modern Woodson sun with a stylish metal bridge are standouts. VCPN had the fun honor of interviewing Brown in person—check out About Face on p. 52.

Model wears The Bardot/S • 800.631.1188 • Safilo.com • Info@Safilo.com Renowed makeup artist Bobbi Brown brings her expertise to eyewear with a new perspective on how women perceive and purchase eyewear. The line is driven by core basics of ideal shapes supported by color coordination with face shape, skin tone and personal style Alessandro Marcer, creative director, Safilo

VCPN VisionCareProducts.com

TOC_Mar17.indd 15

EYEWEAR & FASHION Sunny Side Up

by Kaitlyn Roberston 33 #Trending

by Rona Gindin 38 A Bonding Experience

by Diane Drake, LDO, ABOM, FCLSA 42 Rock Star Status 46 Frame Front Get Into Gear 48 Interview: Bobbi Brown About Face

by Michele Silver 52 Panorama Climb Every Mountain 56

by Michele Silver NEW 58

44

OAA COVERAGE LEADS ON FACEBOOK FACEBOOK.COM/ VISIONCAREPRODUCTNEWS.COM VCPN’s attendance at the Opticians Association of America Leadership Conference in Savannah, GA, last month generated lots of engagement on Facebook. Each of our posts covering the speakers, who included Luxottica’s Alessandro Baronti, Younger’s Robert Lee and our own Frank Giammanco, were each viewed by well over 1,000 of VCPN’s Facebook followers.

ALL EYES ON ZYLOWARE FACEBOOK.COM/ VISIONCAREPRODUCTNEWS.COM A lot of our Facebook followers liked and shared the news about Zyloware being featured in the “Money Talks” section of Westchester Magazine.

46

Being Social

March 2017 15

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POTTER

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DRURY

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B O N D E D

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R I M L E S S

E Y E W E A R

2/17/17 7:09 PM

YOUR TOTAL OPTICAL PRODUCT RESOURCE

TABLE OF CONTENTS MARCH 2017 Volume 17, Issue 3 EDITORIAL STAFF Vice President, Editorial John Sailer • JS@VisionCareProducts.com Managing Editor Michele Silver• MS@VisionCareProducts.com Senior Editor Joanne Van Zuidam •JVZ@VisionCareProducts.com Assistant Editor Cara Aidone Huzinec • CH@VisionCareProducts.com Vice President, Design Jane Kaplan • JK@VisionCareProducts.com Assistant Art Director/ Bruce Kenselaar • BK@VisionCareProducts.com Production and Web Manager Anthony Floreno • AF@VisionCareProducts.com Contributing Writers Diane Drake, Rona Gindin, Anthony Floreno, Travis J. Reed, Kaitlyn Robertson, Michelle Titzkowski, Samantha Toth Editor Emeritus Ed De Gennaro, MEd, ABOM ED@VisionCareProducts.com

BUSINESS STAFF

Boost Your Bottom Line by Edging More In-House

by Michelle Titzkowski 67

58

72

More ‘Exxpert’ Edging 72 All-In-One Edger is Block-Free 74 Edger Re-Edges Automatically 76 Patternless Edger Handles the Curves 78 High-Index Lens Materials: Past, Present, Future

By Ed De Gennaro, MEd, ABOM 80 NEW 84

BUSINESS SOLUTIONS Wearables and More at CES 2017

by John Sailer 88 The Benefits of Social Media for Business

by Samantha Toth 90

97

In The Forecast

by Travis J. Reed 92 In The Blink of an Eye

by Anthony Floreno 96

President & Publisher Frank Giammanco • FG@VisionCareProducts.com

NEW 99

Executive VP & Associate Publisher Shawn Mery • SM@VisionCareProducts.com

Advertisers’ Contact Information 100

Director of Sales Janet Cunningham • JC@VisionCareProducts.com

Classified Advertising for the Optical Industry 101

Vice President, Marketing Debby Corriveau • DC@VisionCareProducts.com

From War Vet to Industry Vet 104

Vice President, Operations Sharon O’Hanlon • SO@VisionCareProducts.com Subscriptions SUB@VisionCareProducts.com

18 March 2017

TOC_Mar17.indd 18

VISION CARE TECHNOLOGY

ADVERTISERS’ INDEX VISION EXCHANGE LOOKING BACK

104

ACCORDING TO TAYE, 1.9

billion WORLDWIDE of the world’s 7 billion have vision correction; ANOTHER 2.5 billion need it but do not have it.

THAT NUMBER grows by 50 million each year.

VisionCareProducts.com VCPN

2/17/17 7:56 PM

RX OPTIONS FOR THE CHALLENGE AT HAND Be__

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VIEWS

Take Patient Education to New Heights

Notably, AO people in countless numbers carried their pride and experience on to every corner of the optical industry to help form what eventually has become JOHN SAILER

The More Things Change

Educate your patients and build your practice with free services from AllAboutVision.com.

EssilorLuxottica. I believe the historical context here is rather remarkable.”

Following our reaction to the

The term “under one roof ” that

merger of Essilor and Luxottica

Dundas uses when discussing the

in this space last month, industry

history of American Optical is a

veteran Patrick Dundas shared

reference to the Views on this page

the following:

last month, which referred to the

“Here’s a little personal insight.

newly formed EssilorLuxottica

My optical industry career began

company as being “under one

in 1958 with American Optical

roof ” because now it has become

Company (AO) at 25 Kearny

even more vertically integrated

Street in San Francisco. Under

than before. He makes the valid

The pendulum appears to be swinging back toward more, rather than less, vertical integration. one roof, in a six-story building,

point that this isn’t the first time

we proudly served the company’s

(and likely will not be the last)

northwest region with its 18 opti-

that one large conglomerate in the

cal labs. Under one roof, as part of

optical field was responsible for

Visit www.allaboutvision.com/ecp/ to learn about…

the world’s largest optical com-

such a wide range of products in

• Free, comprehensive, trustworthy patient education

pany, we serviced eyecare profes-

so many categories.

sionals with AO-manufactured

Other industry veterans also

frames, lenses, eyeglass cases,

pointed out that it wasn’t that long

• Free Eye Health Videos for practice websites

sunglasses, ophthalmic instru-

ago when it was the optical labo-

• Free Eye Health News Feeds for practice Facebook pages

ments, lab equipment, dispens-

ratories that were more vertically

ing furniture, tools and supplies.

integrated in the past, offering

On the third floor, we operated

frames along with an extensive

the region’s busiest wholesale

array of product lines.

• Free listings in the Eye Care Practice Network

• And more!

AllAboutVision.com is a leading provider of online eye health and vision correction information. We have hundreds of pages of easy-to-understand, trustworthy content that is developed with the input of eye care professionals on our Editorial Advisory Board.

l~

ALL ABOUT

®

f<JVISIOD?

lab. My history with AO spanned

It’s clear that as consolidation

25 years where I witnessed first-

continues the pendulum appears

hand the work of optical indus-

to be swinging back toward more,

try giants and the company’s

rather than less, vertical integration.

seemingly endless run of market

As they say, the more things change,

breakthroughs and industry firsts.

the more they stay the same.

AllAboutVision.com is a Supporter National Sponsor of Optometry Giving Sight. © 2016 Access Media Group LLC. All About Vision and AllAboutVision.com are registered trademarks of Access Media.

email me at JS@VisionCareProducts.com 20 March 2017

John_Views_Mar.indd 20

VisionCareProducts.com VCPN

2/17/17 6:45 PM

Introducing WorkSight TM by Wiley X - a new collection of 12 beautiful and strong ophthalmic frames.

So strong that they meet ANSI Z871 safety standards thanks to their removable side shields. Don't be fooled though. Patients will covet these frames primarily for everyday (and night) wear, with the added benefit of being able to go from the job site to the dance floor without missing a beat.

Available with new WX Blue AR coating.

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REMOVABLESIDE SHIELDS

12/22/16 12/22/16 11:36 2:48 PM AM

VIEWS

COBURN f

TECHNOLOGIES ~ ..J pair. While you’d think this would

BOOTH

stimulate sales, it probably makes the consumer feel that eyeglasses from a more conventional provider are a rip-off. Then there’s the FRANK GIAMMANCO

WHY DON’T WE SELL MORE STUFF?

repurchase cycle, now dictated by managed care more than ever and pretty much stuck at two yearsplus. And there’s the lack of skill

Ours is an industry that others can

(or desire) to be a salesperson—as

only dream about. Consider: the

many ECPs are apt to admit.

U.S. population is getting older

But the biggest hurdle to sales

and these older Americans (Baby

growth is consumer ambivalence.

Boomers) come in large numbers

Consumers get excited about buy-

and have disposable income—and

ing new apparel, new electronics

they’re virtually all presbyopic at

and new cars. But eyewear? It’s rare

this point. A generation compa-

that you’ll hear someone speak with

rable in size (Millennials) likes to

frothy anticipation about buying

spend money too, and also appre-

a new pair of eyeglasses, much less

ciates fashion, altruistic causes and

two or three. For many consum-

good value. Hence, the vision care

ers, eyewear is a “need” purchase as

patient pool is growing.

opposed to a “want” purchase.

The profit margins on opti-

How do we create that compel-

cal goods and services are pretty

ling “want” among consumers? It

reasonable, and while managed

isn’t easy.

vision care does impact prof-

Can you imagine a television

its, it also keeps the exam chairs

show or film in which every sin-

full (and eye exams are up). Also,

gle character wore glasses? That

there’s a plethora of innovative,

would certainly get attention and

new products that offer greater

would probably convey a sublim-

fashion, greater technology and

inal message to viewers.

greater wearability.

Or what if we all had “eyeglass

Despite all these good indica-

parties,” where all the guests had

tors, the optical marketplace has

to come wearing a pair of glasses

grown over the last year by a rate

(whether Rx or plano)?

of less than 2% (Vision Council numbers).

These ideas may seem a little outlandish, and they’re meant

So what’s going wrong? There

to. But this is what our industry

are a number of factors at play.

needs—some big, outlandish idea

First, there’s a lot of commodity

that makes eyewear top of mind

marketing. Buy one, get one. Two

for consumers and creates the

pair for $99. Buy online for $39 a

desired “want” purchase instinct.

email me at FG@VisionCareProducts.com 22 March 2017

Frank's_Views_Mar.indd 22

VisionCareProducts.com VCPN

2/17/17 6:44 PM

PLAY HARD.

STUDY HARD.

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12/22/16 2:49 PM 10/6/16 10:45 AM

Your Donations at Work

10% of children who go to public schools in Mexico have refractive errors. Thanks to the support of our donors and sponsors, Optometry Giving Sight is helping to fund the “Ver Bien para Aprender Mejor” (See Well to Learn Better) program, as part of the Our Children’s Vision campaign.

Sports Safety For many parents, having their

help your patients; just mention

children involved in sports is a key

this need when patients are in your

component of an active, healthy

chair, and have posters and bro-

childhood. But sports of all kinds

chures available in your office to

contain an element of potential

reinforce the message.

injury to our eyes, and many kids

Besides talking directly with

are not as protected as they should

every patient, we post frequently

be. In fact, the 2002 National

about sports vision safety on var-

Health Interview Survey found

ious social media platforms. We

that 84.6% of children do not use

provide services such as screen-

protective eyewear in situations

ings and vision training for mem-

that represent a risk of eye inju-

bers of local sports teams. We also

ry. For kids wearing “street wear”

support the Think About Your

(that does not conform to ASTM

Eyes campaign, which is helping

standards), they’re actually at a far

to educate the American public to

greater risk of eye injury than par-

stop and think about taking care

ticipants using no eye protection

of their vision.

at all. And it’s not just kids who need this protection. More than 600,000 eye injuries related to sports and recreation occur each year, with 42,000 of these injuries Photo courtesy: Ver Bien

severe enough to require a trip to

In 2017, Ver Bien will screen 4 million children in public elementary schools.

Approximately 1.1 million children will receive an eye exam and more than 300,000 will receive eye glasses.

For more information about the projects we fund, and how you can help, please visit: givingsight.org or call 888-OGS-GIVE

OPTOMETRY GIVING SIGHT Transforming lives through the gift of vision proud supporters of

24 March 2017

TAYE_Mar17.indd 24

IGIIB ' VISION

the emergency room.

The good news, more than 90% of eye injuries can be prevented with the use of appropriate protective eyewear. In our office, we begin by impressing upon all our

Charles Shidlofsky, OD, FCOVD, is

patients, whether they play orga-

VP of the International Sports Vision

nized sports or not, and whether

Association, a member of the Texas

they are younger or older, they

Optometric Association and among

need to wear protective eyewear.

the 18,000 doctors listed on the

Increasing the use of protec-

Think About Your Eyes online locator.

tive eyewear in sports is a goal of

Think About Your Eyes is a nationwide

the National Institute of Health’s

public awareness initiative promot-

“Healthy People 2020” policy, and

ing the importance of an annual

it should also be a priority for ev-

eye exam and overall vision health.

ery one of us as eye doctors as well

First Vision Media Group (publisher

as for every one of our staff mem-

of VCPN) supports Think About Your

bers. You don’t have to focus on

Eyes as a media partner and provides

sports vision or vision therapy to

space for this monthly Guest Editorial.

VisionCareProducts.com VCPN

2/17/17 4:45 PM

Zac Posen / Siegal + Far row

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PRODUCTBUZZ LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW

LOOK SKYWARD Set against Etna, Europe’s most active volcano, Blackfin’s new 2017 campaign “Sky’s the Limit” uses this natural setting of a harsh and barren terrain to represent the company’s vision of overcoming difficulties. Photographed

by Giovanni De Sandre, the imagery highlights the company’s goal to position itself internationally.

Blackfin, distributed by Villa Eyewear, 877.889.0399, villaeyewear.com.

DAVID VS. GOLIATH In late January, optical brand Philly EyeWorks stood up for small businesses with a peaceful protest outside of Warby Parker’s new brick-and-mortar location in Center City, PA. The protest marked an appropriate retaliation for when several years prior, Warby Parker parked its mobile store school bus in front of the Philly EyeWorks showroom, according to Cliff Balter, owner. The Philly EyeWorks brand features 21 eclectic frame styles that are each available in hundreds of color and finish combinations. Each frame is hand finished onsite. 888.245.0540, phillyeyeworks.com, help@phillyeyeworks.com.

26 March 2017

Product Buzz_Mar17.indd 26

HILCO VISION ACQUIRED CROAKIES INC., THE WYOMING-BASED ORIGINATOR OF EYEWEAR RETAINERS. L’AMY AMERICA INKED A DEAL WITH CONDÉ NAST OPHTHALMICS AND SUNWEAR UNDER THE NAME GLAMOUR EDITOR’S PICK. PREVIEW AT VEW 2017.

THE CLEAR EDGE Expanding its concept of the best possible vision, Silhouette International introduces Silhouette Vision Sensation, lenses that will be tailor-made for the brand’s spectacles collections and produced at the Austrian family company’s headquarters in Linz. The premium lenses, Silhouette Panorama, include single-vision and premium progressive lenses for rimless and fullrimmed spectacles, with a focus on progressive lenses and optimizing vision right to the very edge of the lens. Rollout in the U.S. to select customers will occur later this year.

800.223.0180, Silhouette.com.

BAUMVISION SIGNED WITH BELGIAN BRAND KOMONO TO SELL AND DISTRIBUTE THE BRAND’S EYEWEAR IN THE U.S. TUSCANY EYEWEAR EXTENDS ITS PORSCHE DESIGN EYEWEAR LICENSE WITH RODENSTOCK GROUP FOR 10 MORE YEARS.

SUNNY PARTNERSHIP Dynamic Labs and ZEISS Sunlens have partnered for a program for one-of-a-kind premium, plano, sunlens design, upgrade and replacement service. The program allows ECPs access to a large inventory of ZEISS premium plano sunlenses, creation of a unique revenue stream and new and exclusive service to patients. Dynamic Labs, 888-339-6264, dynamiclabs.net/z-program.

VisionCareProducts.com VCPN

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kensie / rom ance

Zac Posen / Far row

kjpinc for #KenmarkGetsReal “Desert child wandering around the Pacific Northwest, and beyond, with

lisadengler

my best friend and camera by my side.”

K ENSIE / R OM ANCE

kenm ar keyewear.com | @kenm ar keyewear | kenm ar kget sre a l .com | Vi s i on Expo Ea st # 2 1 41

VCPN_Influencer-Zac-Kensie.indd Untitled-4 1 2

2/7/17 10:59 2/17/17 7:04 PM AM

NOTEWORTHY

TREAT THEM WHILE THEY’RE YOUNG T R E E H O U S E E Y E S W O R K S T O S L O W D O W N M Y O P I A P R O G R E S S I O N I N C H I L D R E N , N O T M E R E LY C O R R E C T I T. During the 22 years that Gary Gerber practiced optometry in Westwood, NJ, he often used orthokeratology to treat young patients with myopia.

The results intrigued him: kids weren’t becoming as nearsighted as he thought they would.

Fast forward to last August when Gerber, along with former Novartis executive Matt Oerding, opened Treehouse Eyes, a vision care practice that exclusively treats children with myopia at two locations in the Washington, DC, area: Bethesda, MD, and Tysons Corner, VA. Treehouse Eyes does not sell glasses. Through the Treehouse Vision System, young patients receive customized treatment based on several factors, including family history and race.

Treatment options vary from soft multifocal

contact lenses, overnight RGP lenses and atropine. Patients are usually treated until their eyes mature, usually in their early 20s. And the younger they come in for treatment, the better the treatment works, according to Gerber.

The traditional method of using glasses to correct myopia “isn’t bad or wrong,” Gerber explained. “People have to function and see,” he said. “We don’t erase myopia—we stop it from getting worse.”

Oerding, who had previously worked in various marketing, strategy and general management roles at CIBA Vision and Alcon Vision Care Business, said while he had been focused on the product side of vision care, he learned “the real need is on the delivery side. Myopia control

requires clinical and commercial expertise and a dedicated focus to do it the right way, which is difficult for optometrists and ophthalmologists in traditional practices.”

Both Gerber and Oerding said the key is educating parents that left untreated, myopia can cause significant complications such as glaucoma or retinal detachment. Gerber said patients who correct myopia with laser vision correction are still at risk for complications.

Treehouse Eyes intends to open 20 locations in the next two years that will be either company-owned or through franchising and licensing opportunities, Oerding said: “Like orthodontists did with braces many years ago, we are creating a new category.”

T R E E H O U S E E Y E S , 2 4 0 . 2 9 7.1 0 1 7 ( M D ) ; 7 0 3 . 9 9 1 . 2 7 6 6 ( VA ) , T R E E H O U S E E Y E S . C O M .

28 March 2017

Mar Noteworthy.indd 28

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ONE-TO-ONE “THERE WAS A DECISION OVER A YEAR AGO TO PLACE HEAVY EMPHASIS ON DEVELOPING THE INDEPENDENT CHANNEL.” —­Phil Turnage

ago to place heavy emphasis on

control over operations and be-

SAILER: What other strategies will

developing

independent

come self-sufficient. We will have a

you implement in 2017?

channel. This has contributed to

customer showroom, administra-

growth the past 18 months.

tive offices, a customer care center

TURNAGE: We are expanding our

and a 16,000-sq.ft. warehouse.

channels of trade within the U.S.

the

In May 2016, the U.S. merged

The missed opportunity over the

Phil Turnage has been president of

with the international group

Mondottica USA in New Providence, NJ,

becoming a subsidiary of Mondot-

SAILER: How does this help Mon-

past several years has been with

since August 2015. Prior to that he was

tica International. Harvey Ross

dottica strategically?

the ECP channel. We are building

president of sales for Match Eyewear

remains an equity partner in the

for nearly six years and rose through

U.S. and sits on the board for Mon-

TURNAGE: We’ll enjoy economies

the sales ranks of Viva International

dottica International. This was a

of scale by having all operations

Group for 15 years previously. VCPN’s

positive move for the company

under one roof. This also makes

SAILER: What are your most prom-

editorial VP John Sailer met with him in

aligning the U.S. with several Mon-

room for the distribution of sever-

inent lines?

dottica licenses as opposed to hav-

al new collections being added to

ing a distribution arrangement.

our portfolio in 2018. These

TURNAGE: Pepe Jeans and Hackett

brands include Karen Millen, San-

London continue to be Mondotti-

dro, Maje and SPINE.

ca’s anchor brands in the U.S. Both

the company’s NJ offices to discuss its merger with the global parent company and the changes that will result.

Steve Tulba is group commercial director and CEO of Mondottica

a sales force and management to grow this segment.

collections generate a high retail

USA. I work closely with Steve to JOHN SAILER: Tell us a little about

manage and grow the organization.

SAILER: Tell us about Mondottica’s

turn and are favored by managed

the background of Mondottica.

He is a longtime colleague who is

children’s eyewear.

care providers.

Pepe is a youthful collection

critical to our success in the U.S. for PHIL TURNAGE: Mondottica Inter-

many reasons. Due to his experi-

TURNAGE: We continue to see suc-

covering women’s, men’s and chil-

national sprung out of the U.K. in

ence in the domestic market, he

cess with Pepe Jeans Kids and feel

dren’s with on-trend shapes and

2002 by founder Michael Jardine.

understands the needs of our retail

there is more opportunity within

unique color combinations.

He’s built a strong international

partners and cultural nuances.

this demographic. This is why we

Hackett is a sophisticated men’s

Steve has been a tremendous

launched Zoobug London in the

fashion collection offering a styl-

resource for the strategic direction

U.S. in August of last year. This

ish range of thin acetates and

and health of the organization.

presence in over 60 countries.

In 2010, Harvey Ross teamed with Michael to establish Mon-

diverse optical and sun collection

metal with leather inlays. Hackett

dottica USA, a distributor for

The merger offers the U.S. the

was developed by pediatric oph-

also includes a fashion-forward

select brands licensed to Mondot-

best of both worlds. Bringing the

thalmologist, Dr. Julie Diem Le,

assortment of extended sizing

tica International. The three pri-

organizations together has enabled

specializing in kid’s eyewear rang-

ranging from 58 to 60 eye size .

mary brands have been Hackett,

the U.S. to grow quickly in 2016.

ing from infants to 12 years old.

Christian Lacroix and Joules

Pepe Jeans and Anna Sui.

We are shoring up this growth by

Zoobug has been an interesting

are limited release collections that

The company grew mainly

relocating to a 27,000-sq.-ft. state-

niche

USA

are offered to select retail partners

through multi-door retailers, and

of-the-art facility in mid-summer.

because of the technical aspects of

as part of a regionally exclusive

there was a decision over a year

This move will allow us to have full

the product.

program in the U.S.

30 March 2017

One-To-One.indd 30

for

Mondottica

VisionCareProducts.com VCPN

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A LEGACY OF PROTECTING AMERICAâ&#x20AC;&#x2122;S EYES

Wiley X 30th Anniversary Ad_V2.indd 31

2/17/17 7:08 PM

i-dealoptics VCPN 2017 ad.qxp_9 x 10.875 cmyk 300 dpi 2/10/17 3:32 PM Page 1

Eleganté

View NEW collection Haggar Active

VISION EXPO EAST BOOTH 2075 www.i-dealoptics.com 800-758-6249 Untitled-4 1

2/17/17 7:02 PM

Eyewe ar & Fa s h i o n Ray-Ban RB 3025 from Luxottica

ZEISS lenses Victoria Beckham Collection

Frameri Colors of Spring with HOYA lenses

HOYA Sensity Lenses

SUNNY SIDE UP LENS TECHNOLOGY ISN’T JUST FOR PERFORMANCE PURPOSES. FASHION BRANDS ARE EMBRACING CURRENT ENGINEERING TO PRODUCE CUTTING-EDGE SUNGLASSES.

By Kaitlyn Robertson

sion, Inc., “The development in

outfit. Different lens colors add a

different base colors and mirror

With greater options for high-per-

the lens technology arena is driven

unique feel to an outfit, and each

options to achieve a unique and

formance sun lenses, wearers of

by the ongoing individualization

color can change the way that you

customized look.” Individuality is

the non-athletic variety are getting

of our lifestyles and—increasingly

see the world around you.”

the key to this season’s sun pro-

in on the action. Lens technology

important—fashion trends.”

tective lenses, many of which are OH, LOOK! SHINY!

being tailored to the individual

agreed: “Technology is playing a

For the spring/summer 2017

needs of patients and their work-

bigger role in every industry – and

season, get ready for tinted and

ing or wearing conditions.

fashion is no different. Making

boldly colored lenses, mirrored

The Essilor Sunwear Colors

has become one more area for

Cherie Gifford of Essilor USA

customized, trendy looks, seen everywhere from couture runways to city streets.

According to Troy Anderson,

sure that you have the right tech-

lenses, flat lenses and low profile

collection has expanded its avail-

go-to-market and communica-

nology for your vision is just as

lenses. To make the most of these

able color selection, adding six

tions manager for Carl Zeiss Vi-

important as having the perfect

options, Gifford suggests “mixing

gradient and six solid colors—

VCPN VisionCareProducts.com

Robertson_Sunny Side Up.indd 33

March 2017 33

2/17/17 6:38 PM

Eyewe ar & Fa sh ion Essilor style 8028

Eastern States Eyewear, Jaguar

Arthur Arbesser for Silhouette, 6051

Sama, Combustion 5

including tinted lens quartz, po-

lows the mirrored trend as well

spectrum, is a key technological

with 2 base lenses, which appear

larized lens ruby and polarized

but adds its own unique twist; new

lens development for this season,

flat but can work within larger

lens copper—that fit under any of

styles for spring/summer ‘17 offer

according to Fabrizio Uguzzoni,

frames without any distortion or

the three Xperio UV mirror col-

a mirrored overlay that can be ap-

president of Luxottica Wholesale

change in depth perception. Also,

ors. In addition to looking sharp,

plied to part of a lens for a partial

North America. Some of Ray-

the low profile lenses in the col-

the mirrored lenses are scratch

mirrored effect, leaving the other

Ban’s most iconic frames have

laboration frame between Sama

resistant and offer front and

part of the lens in its natural state.

been updated with Chromance.

and Mechanix features a combi-

backside UV protection.

nation of round and flat titanium.

In addition to looking amazing,

Jaguar from Eastern States

chromatic lenses also drastically

THE WORLD IS FLATTER

Eyewear has also added mirrored

Two styles from Balenciaga

improve the way patients see the

Zero base lenses started gain-

from Marcolin give lenses the

hues in various shades of blue,

world around them. Chromance,

ing momentum last season, and

ultimate spotlight. In fact, the en-

warm neutrals such as gold and

which allows for greater defini-

now there are variations on that

tire frame is made of lens! Style

classic silver. Sama Eyewear fol-

tion and enhancement of color

theme. Sama Eyewear works

No. BA0095 is a geometric

34 March 2017 Robertson_Sunny Side Up.indd 34

VisionCareProducts.com VCPN

2/17/17 6:39 PM

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2/17/17 7:14 PM

Eyewe ar & Fa sh ion Frameri, Colors of Spring with HOYA lenses Ray-Ban RB 3561 from Luxottica

Eastern States Eyewear, Jaguar Essilor Sunwear Colors Balenciaga BA 0095 from Marcolin

inspired shape while Style No.

color combinations. Two lenses,

math joke. Featuring HOYA lens-

tical, sun and occupational lenses

BA0096 is rounded and feminine.

in round and angular elements,

es, the system enables ECPs and

“pop out” and “snap in” for a quick

Both styles feature lens fronts and

of differing colors are inserted

patients to create more than 50 dif-

and easy change any time of day, in

temples with metal accents to

into one another and seamlessly

ferent frame styles for each of the

any condition.

hold it all together.

connected.

three lens shapes, Tidal, Aerial or

Lenses also take center stage

Prose. The frames keep the same

Kaitlyn Robertson has been

for the Arthur Arbesser for Sil-

CHOICES FOR DAYS

optical center and bridge mea-

writing for more than a decade

houette collection featuring Ti-

The Frameri Interchangeable Lens

surements but can differ in overall

with eight years spent covering

tan Minimal Art in four strong

System could be the subject of a

widths depending on style. The op-

the optical industry.

WHERE TO FIND IT: Carl Zeiss Vision, Inc. 800.358.8258 • Zeiss.com/Vision-Care • Customer.Service@Zeiss.com // Eastern States Eyewear 800.645.3710 • ESEyewear.com • CustomerService@ESEyewear.com // HOYA Vision Care, North America 877.528.1939 • HOYAVision.com // Luxottica 800.422.2020 • Luxottica.net • CustomerService@US.Luxottica.com // Marcolin USA 800.345.8482 • Marcolin.com • InfoUSA@Marcolin.com // Sama Eyewear 877.788.7262 • SamaEyewear.net // Silhouette International, Ltd. 800.223.0180 • Silhouette.com 36 March 2017 Robertson_Sunny Side Up.indd 36

VisionCareProducts.com VCPN

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Unique Luxury and elegance

Designed and Crafted in Italy Vision Expo Booth G323

Untitled-4 1

2/17/17 7:01 PM

#Trending

BY RONA GINDIN Twice a year, before each big fashion season, The Vision Council reviews hundreds of frames, along with trend forecasting information from WGSN, and maps out the top themes and star styles to produce its Eyecessorize interactive digital trend kit. The kit targets editors at consumer magazines, newspapers and websites, with downloadable images to share with readers. VCPN worked with the head of the Eyecessorize project, Lindsey Ruhe, The Vision Council’s marketing and communications manager, fashion, who culled eyewear that represents each of the four themes: Eras Recollected, New Age Athleticism, Posh Peculiarity and Stark Sophistication.

TOMS 424.289.3485 • Toms.com EyewearOrder@Toms.com

ERAS RECOLLECTED Frame manufacturers are smitten with the charm of old-school styles, whether the round and oval shapes inspired by the roaring ‘20s , cat eyes from the ‘60s or aviators from the ‘70s.

For 2017, other classic oldies such as studious squares and traditional wayfarers get updated as well. Earthy palettes of burnt oranges, coppers and tortoises are among the hues, which will be enhanced by floral motifs, bold bridges, gemstone appliqués, all-wire constructions and tinted lenses, Ruhe said. Women’s choices in this genre will be ultra-feminine, with glamour taking center stage.

Kate Young for Tura, K124 Tura Inc. 800.242.TURA Tura.com Orders@Tura.com

Toms, Irwin

Nouveau Eyewear 800.292.4342 NouveauEyewear.com Sales@NouveauEyewear.com

SPY, Flynn

Nouveau Eyewear, Hot Kiss,HK24

SPY 800.SPY.EYES SpyOptic.com Jeff.Tuttle@SpyOptic.com

NEW AGE ATHLETICISM Many patients embrace sporty looks, even if they’re just grocery shopping—athleisure frames are more popular than ever, said Ruhe. Protective wraparounds are popular, along with chunky and oversized round and rectangle frames. Colors are highly pigmented and upbeat, among them sunny yellows, bright aquas and citrus oranges. Sports-specific details include rubberized effects, color blocking, translucence, flat-top bridges, and colored, reflective or tinted lenses.

38 March 2017

eyecessorize 2017.indd 38

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12/22/16 6:36 PM

#Trending POSH PECULIARITY Quirky hues and one-of-a-kind details dominate this trend. Round, geometric and shield frames might have daring bridges, cut-outs, bold jewels or splattered and digitized springs. Gradient and patterned lenses add other elements of surprise. Colors are a statement in themselves; think lavender, royal purples, neon reds, brightened emeralds and luxe golds.

Face à Face, Ha

kka1

Face à Face 888-388.-3223 FaceaFace-paris.com

Dior Origins, 1S Safilo 800.631.1188 MySafilo.com

Modern Optical International 800.323.2409 ModernOptical.com

Lafont,

Vanda

Lafont 800.832.8233 Lafont.com

al ptic us, n O l,GB Pl r e d Mo tiona de rna ttitu e t A In

Modo, Tro

tter

STARK SOPHISTICATION These frames may look simple, but they’re inherently complex, clean constructions with subtle industrial-inspired details for big impact, said Ruhe.

“Don’t let the muted palette and streamlined profiles fool you – these styles give a whole new meaning to modernism,” she emphasized. These industrial-influenced frames come in geometric- and aviator-inspired silhouettes, as well as fluid rounds, and angular rectangles and squares. As for color, think chill, like crystal clear, milky gray, serious black and smoky blue. They make their statements subtly, with minimalist elements such as seethrough, matte and metallic finishes, double and flat-top bridges, contemporary patterns, cut-outs, two-toned colorations, textured finishes and flat lenses.

Modo 800.223.7610 Modo.com CustomerService@ modo.com

40 March 2017

eyecessorize 2017.indd 40

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style: vhe678

www.derigo.us 800.423.3023

vision expo east, ny booth #1452

Untitled-4 1

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Eyewe ar & Fa sh ion

A Bonding experience Manufacturers take lamination techniques to new creative heights with fabric, feathers and flowers.

By Diane F. Drake, LDO, ABOM, FCLSA At its core, the process of lamination involves bonding two types of acetate to create two or more layers of color and patterns. Today, eyewear designers have added greater complexity to this technique; they use multiple materials—and sometimes more than one frame— to create a textural result for out-of-the ordinary looks. Specialty laminates boost the posh factor in your dispensary and give you the ability to tell a great story about the product which, in turn, can usher in more high-end sales.

An experienced artisan preps a plexi frame for Éte Lunettes

wear’s tates Eye Eastern Sunettes BOSC Été L

Eastern States Eyewear’s Été Lunettes Aston Indigo

COMPLEX HANDWORK

requires another extensive milling

with an angular profile. Another,

cleaned, treated, and dyed, are in-

Embracing an involved, multi-step

process to ensure the front and

the Ponti, layers a softer inner cat-

serted one by one by hand in be-

process for his collections, Blake

the temples are properly sculpted,

eye shape with a more extreme, an-

tween two crystal acetate sheets.

Kuwahara uses two separately

creating a beautifully nuanced look

gular outer frame.

These are fused together and then

milled inner and outer frames.

and feel. A perfectly mitered 45°

“There is a great deal of hand-

angle to the endpieces is created to

FEATHER AND FLOWERS

for each frame. This takes time,

work that goes into each frame.

hide the break in the endpiece in

The juxtaposition of a soft material

precision, and skill far beyond

Because of the complexity, it takes

the corner of the frame where the

floating between hard acetate de-

that of a typical acetate style,”

two months to complete to ensure

two pieces are joined. New for fall,

fines the luxurious look behind the

explains Jason Shyer managing ed-

that there are no bubbles or seams,”

the Kahn features an inner round-

Été Lunettes collection by Eastern

itor. Each laminated sheet is then

Kuwahara said. Then the process

ed acetate frame and outer frame

States. “Feathers, which are first

transformed into an exclusive

42 March 2017

Lamination_Drake.indd 42

created into the appropriate shape

VisionCareProducts.com VCPN

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View the new 2017 polarized collection at www.lamyamerica.com. now aVailable in extended SizeS.

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Eyewe ar & Fa sh ion

g n i d n o A B rience expe

FYSH UK F-3565 from WestGroupe

OKIA’s Secret Garden

design. Aston’s purple feathers are

Evolution and Heritage collections

visible and combine beautifully

incorporate layering and laminat-

with the light blue crystalized ac-

ing techniques, which are both aes-

etate base, Bosc has a black-pur-

thetically appealing and affordable,

ple coloration to match the pur-

according to Wynn Pratt, market-

ple-green feather combination of

ing spokesperson. Hand-picked

said Beverly Suliteanu, VP of prod-

feminine styles that feature stain-

the temples, and Murles’ feathers

acetates are also combined with

uct development. “We combine

less steel metal fronts in metallic

are colored in black with a gray

high-grade stainless steel cut from

acetate patterns and colors in new

colors paired with custom laminat-

peacock effect applied.

a single block such as used in the

and interesting ways that give the

ed temples, a chevron pattern that

Blake Kuwahara Eyewear Ponti and Duo

The feminine Secret Garden col-

9222 style. This style layers acetates

ECP an opportunity to build an ex-

is screen-printed on the core wire

lection released by OKIA Eyewear

with decorative metal trim. Style

citing offering for their customers.”

creating a pop of color that can

was inspired by the beauty of flow-

9223 uses a cutting and gluing

Style F-3565 incorporates metal fi-

be seen through a crystal acetate

ers and the enchanting meaning

technique—all done by hand—to

bers that are sandwiched between

layer. The lamination process uses

hidden behind them. Using a pat-

create a contrasting effect.

two crystal layers, allowing the

precise measurements to layer and

filament to appear suspended. The

maintain consistency throughout

porating 3D blocks of high-defi-

MIX A LOT

crystal rose gold gives off a shim-

production.

nition

sparkling

The newest offerings of the FYSH

mery fabric tulle effect, while the

solid materials, floral decorations

UK collection by WestGroupe in-

crystal black is more subtle with a

Diane F. Drake, LDO, ABOM,

are laminated inside the acetate.

cludes mixing of materials, finishes

metal mesh appearance.

FCLSA, is a licensed optician,

ented HDA technology and incorcolors

and

and patterns. “Lamination allows

Marchon NYC’s latest releases to

CUTTING, GLUING, LAYERING

us to develop acetate designs that

the Uptown Collection, Yorkville

optical professionals residing

Ogi Eyewear’s releases from its

are truly unique to our collections,”

and Inwood, are both modern,

in Jackson, GA.

writer, lecturer and consultant to

WHERE TO FIND IT: Blake Kuwahara 816.220.7533 • BlakeKuwahara.com • Info@ BlakeKuwahara.com // Eastern States Eyewear 800.645.3710 • ESEyewear.com • CustomerService @EasternStates.com // OGI Eyewear 888.560.1060 • OgiEyewear.com • CSR@OgiFrames.com // Marchon Eyewear 800.645.1300 • Marchon.com • CS@Marchon.com // OKIA Eyewear +852.2371.3889 • OKIA.com • Info@OKIA.com // WestGroupe 855.455.0042 • WestGroupe.com • Info@WestGroupe.com 44 March 2017

Lamination_Drake.indd 44

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Untitled-4 1 Saks Opt VCPN Ad 3-17.indd 1

2/17/17 11:37 7:18 PM 2/14/17 AM

© 2017 Saks & Company. Eyewear produced and distributed exclusively by Sàfilo USA, Inc., 1.800.631.1188 • All Rights Reserved. • Style: Saks302

Eyewe ar &Fash ion C los eup

Morrison (V514) Artisan Collection

V373 | Classic Collection

V160 | Artisan Collection

V160 | Artisan Collection

Cooper (V517) | Artisan Collection

Morrison (V514) | Artisan Collection

ROCK STAR STATUS

The John Varvatos collection from De Rigo REM exudes music-driven fashion in an authentic package.

Introduced to the eyewear market

according to Roseillier. “The rock

best, according to Roseillier. Addi-

enforced art-deco architecture.

in 2006 after spending approxi-

heritage brings in a sense of cool

tionally since patient demand for

The thin acetate styles V370 and

mately seven years in research and

while the refined tailoring offers a

metal has been growing, the com-

V374 from the Classic Collection

development, the John Varvatos

timelessness to deliver a unique yet

pany is introducing eight new SKUs

have been finely crafted with ma-

brand has gained a “tremendous”

approachable product for every-

in this material.

terials such as lightweight UTX to

following, according to Nico Ro-

one,” he said.

Evoking the design aesthetic

achieve maximum comfort.

seillier, creative director. “Not only

Handcrafted in Japan, the spring/

of John Varvatos’ jewelry, V514

John Varvatos works closely with

do our ECPs and patients appre-

summer 2017 collection offers 12

and V400 of the Artisan Collec-

Roseillier each season to review

ciate the exceptional level of qual-

ophthalmics (which accounts for

tion feature a woven and twisted

the fashion runway shows, trends

ity and attention to detail that JV

75% of the business) and five suns

leather temple. Paying homage

design and music and devise the

offers, the brand imbues the right

in four sub-collections: Classic, Ar-

to John’s Detroit heritage, the flat

creative approach for the next eye-

amount of rock ‘n’ roll edge and

tisan, Bowery and Soho, for a total

metal styles of V517 and V160,

wear collections. “Having the op-

versatility that keeps them engaged

of 17 frames with John Varvatos’

also from the Artisan Collection,

portunity to work hand-in-hand

and coming back,” Roseillier said.

hallmarks of the guitar headstock,

highlight vintage looks inspired by

with John on the eyewear collection

Although designed primarily

crown, JV initials and shield along

the “Golden Era” that once made

is priceless,” Roseillier said. “I work

for men, John Varvatos eyewear

with double V stitching. Round

the city an icon of modernity—

closely with him to ensure his vision

has been attracting a broader au-

shapes have been performing the

think classic automobiles and steel

is infused into each collection.”

dience over the years, becoming a go-to accessory for women as well, 46 March 2017

John Varvatos.indd 46

DeRigo REM • 800.423.3023 • DeRigo.US • CustomerService@REMEyewear.com VisionCareProducts.com VCPN

2/17/17 5:54 PM

Untitled-4 1 Saks Sun VCPN Ad 3-17_3.indd 1

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© 2017 Saks & Company. Eyewear produced and distributed exclusively by Sàfilo USA, Inc., 1.800.631.1188 • All Rights Reserved. • Style: Saks90/S

Eyewe ar & Fa sh ion

GET INTO GEAR MULTITASKING CONSTRUCTION AND TECHNOLOGY-DRIVEN LENSES DELIVER BEST-IN-CLASS SUN PROTECTION.

Designed for a range of sports from cycling to golf, the Rxable Bollé Flash has a large-fit frame with inter-changeable lenses, anti-fog treatment and Thermogrip temple tips and nosepads.

The adidas Horizor AD22 appeals to sports-driven women and men with its 8-base Vision Advantage PC lens, SPX frame material and quick-release hinge temples.

Part of the signature collection for O’Neill Team Surfer Cory Lopez, the Zepol comes standard with polarized lenses and both mirror and hydrophobic coatings from Inspecs USA. A Grilamid TR-90 frame, Tifosi CRIT Skycloud comes with three vented interchangeable lenses and fully adjustable nose- and ear pieces allow for a customized fit.

The extra-large Bloke

by Costa boasts bilateral fusion technology, which creates a durable chip-proof finish, and co-molded temples, Hydrolite nose- and temple pads and cam-action hinges.

48 March 2017

Frame Front_Sports.indd 48

VisionCareProducts.com VCPN

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DISCOVER THE SECRET Experience beauty and technology in perfect harmony. Polarization replaces glare with radiance. Depth. Hue. Photochromic technology adjusts to the light. Shadows become texture. And Spectral Control® fine-tunes light.

What was once subtle now shimmers. Once you discover Serengeti,® you’ll never see the world the same way again.

Take advantage of some special Serengeti offers at Vision Expo East BOOTH 1427.

Untitled-4 1

2/17/17 7:21 PM

Eyewe ar & Fa sh ion A modern, high-performance sun in three-piece rimless, Revo Descend from ClearVision Optical stands out as sleek and sporty. Available in blush, black, crystal brown and crystal.

R A E G NTO

GET I With 8-base wrap protection and a translucent Rx adapter, the Hilco Vision Oracle features fully adjustable nosebridge and temples.

Oakley’s Holbrook Metal blends a lifestyle aesthetic with performance features in a lightweight package.

The Rxable WX Ignite from Wiley X comes in two versions, a matte black frame with polarized blue mirror lenses and a black ops edition with smoke gray lenses that meets MILPRF-32432(GL) ballistic standards.

A new-for-2017 member of the Serengeti Sport Nylon Series, Levanzo is a medium/ large frame fitted with exclusive Polar PhD 2.0 lenses. As is the case with the majority of Serengeti styles, Levanzo is Rxable.

WHERE TO FIND IT: adidas eyewear 800.626.8684 • adidas.com/eyewear // Bollé 800.222.6553 • Bolle.com // Costa 800.447.3700 • CostaDelMar.com • Sales@ CostaDelMar.com // Hilco Vision 800.955.6544 Hilco.com Requests@Hilco.com // Inspecs USA 727.771.7710 • InspecsUSA.com • Sales@InspecsUSA.com // Oakley, Inc. 800.733.6255 • Oakley.com // Revo 888.940.REVO • Revo.com // Serengeti 888.838.1449 • Serengeti.Eyewear.com // Tifosi Optics 866.310.0996 • TifosiOptics.com // Wiley X, Inc. 800.776.7842 • WileyX.com • Info@WileyX.com 50 March 2017

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Weâ&#x20AC;&#x2122;ve taken all weâ&#x20AC;&#x2122;ve learned making legendary sunglasses and put that into a new line of expertly crafted frames. Introducing Costa Optical.

Because not every moment of our lives takes place under the sun.

Fo r n e w a c c o u n t i n q u i r i e s o r t o o r d e r C o s t a O p t i c a l f r a m e s , c a l l 1- 8 0 0 - 4 4 7 -3 7 0 0 .

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Eyewe ar &Fash ion Inter v iew

ABOUTFACE Bobbi Brown’s latest makeup-inspired eyewear with Safilo uses three components of a woman’s visage for a beautifully simple spring ‘17 collection.

BY MICHELE SILVER

to teach women how to lighten up

Face, Eyes and Lips. “I think that

parent neutral tones in crystal,

I meet Bobbi Brown in a raw

what they do and still be stylish. I

glasses are an accessory, and if

blush pink and brown. The Eyes

studio space, a section of which

like a very simple—but not boring

you’re lucky enough to have more

comprise wearable thin silhou-

is serving as her new tempo-

[look],” she said, adding, “but it’s

than one pair, it’s nice to change,”

ettes that highlight the use of lines

rary offices, in her hometown

not just about your makeup. It’s

she said. The Face product fam-

and other details to create an eye-

of Montclair, NJ. The stark gray

how you take care of yourself.”

ily, inspired by her iconic skin

liner effect; rich, distinct Havanas

‘17

tone correcting foundation, offers

and metal colorations are meant

transformed into anything with

eyewear collection with Safilo

lightweight, thin styles that blend

to mimic eye shadow and eye

the proper imagination and vi-

is divided into three categories:

in. Colors include light and trans-

contouring. The Lips family is de-

walls and slate floors can be

Brown’s

spring/summer

sion; it reminds me of a clean face

fined by statement pieces, just like

that serves as a blank slate before

a bold lip color defines a makeup

this makeup industry veteran

look. Sunwear incorporates mono

works her beauty magic. Brown

colors with full-mirrored or gradi-

emerges from her prior business

ent-color lenses.

meeting comfortably dressed, in

Brown and I settle into a pair

a cozy black sweater, black skin-

of black leather couches to check

ny jeans, black Vans and a pair

out her Face, Eyes and Lips col-

of preppy brown tortoise glasses

lection and talk about her make-

that bear her first name.

up musts for eyeglass-wearing women.

Although Brown has stepped down from her namesake cosmetics line after 25 years in the busi-

MICHELE SILVER: How has your

ness, she has a new book coming

personal style affected the design

out next month—her ninth one—

of the eyewear?

Bobbi Brown’s Beauty From the

BOBBI BROWN: When I launched

and confidence, drawing on ad-

the brand, it was based on a com-

vice from experts in various health

bination of style and face shape.

fields, in addition to cosmetic advice, including several pages on application with eyewear. “I want 52 March 2017

bobbi brown.indd 52

Photo by Ben Ritter

Inside Out. It focuses on wellness

Every time I was on TV, people would always ask, ‘What glasses are you wearing?’ And I would VisionCareProducts.com VCPN

2/17/17 7:54 PM

The 9222

ogieyewear.com

Untitled-4 1

â&#x20AC;¢

1.888.560.1060

Vision Expo East | Galleria, G527 Mido | Pavilion 4, Stand T23 U24

2/17/17 7:19 PM

Eyewe ar &Fash ion Inter view

say that my glasses would look terrible on her because she has a different shaped face. I happen to like a little bit of a unisex frame—a strong frame but not overdone. I’m a big fan of the preppy style.

much wetness there. Definition is

The trend in glasses is to go

the next important thing—so that’s

a little bit thinner so they are

black mascara and dark brown

more refined. Also, clear [crystal]

or black eyeliner. Don’t put black

glasses are so popular. There was

shadow on your eyelid—that just

also a request for bold colors.

makes your eyes recede.

SILVER: What are your favorite

SILVER: What lip colors will be

styles in the new spring/summer

trending

’17 collection?

’17, and which hues will look

BROWN: The Woodson/S—they

for

THE CALI

spring/summer

best with The Caden or The

THE BARDOT/S

Woodson/S?

are both vintage looking and modern at the same time. I can’t wait

BROWN: It’s all about those pretty

until I can get my prescription put

pinks and bright colors. For The

in them! I love the design elements

Caden or The Woodson/S, I would

with the silver [on the temple].

go with either a lip color in rosey-

That’s our point of difference—

pink or something really bright.

simple style with a little design.

SILVER: What are your top make-

SILVER: How can a woman play up

THE DAISY

her natural eye color with frames?

up tips when wearing glasses?

BROWN: The important things are

BROWN: I think light-reflecting colors work best, and instead of dark

filling in your eyebrows because

shadows to play up eyes, use silver

you are supposed to see them

or dusty pinks to catch the light.

when you put your glasses on— unless you’re going for the big,

SILVER: What has been the most

giant ‘don’t-bother-me’ frames. You

interesting factor you have learned

can arch them up a little bit. Two,

about eyewear?

THE CADEN

use correction and concealer under the eyes and in the inner corner

BROWN: The right eyewear can

because glasses sometimes create

instantly make a huge difference

shadows. Always just a touch of

in a person’s overall style. You can

eye cream first. But if your make-

change, update and/or just feel

up is smearing off, you have too

good in a cool pair of frames.

SAFILO USA • 800.631.1188 • SAFILO.COM 54 March 2017

bobbi brown.indd 54

THE WOODSON/S VisionCareProducts.com VCPN

2/17/17 6:10 PM

PJ 3261 C4, C2 AND C1

Come visit us @

www.mondotticausa.com

Untitled-4 1

866.666.3662

Booth #2653 2/17/17 7:20 PM

CLIMB EVERY MOUNTAIN

Moncler, the company that built an iconic down jacket for freezing climates and serious expeditions, has a hot eyewear collection with Marcolin.

By Michele Silver From the highest mountains in France to the

sunglass models in the Moncler Lunettes collection.

highest-quality production in Italy, the Moncler brand has more than

“The collection elevates the brand values, synonymous with

60 years of authenticity behind it. An abbreviation of the moun-

the down jacket for excellence,” said Diorio, adding that the line

tain village Monestier-de-Clermont, Moncler was started in 1952

merges top quality materials and innovation with functionality and

by René Ramillon and Andrè Vincent, whose first product was a

technological research. “The duvet effect from the iconic Moncler

quilted sleeping bag. French mountaineer Lionel Terray saw the potential for outerwear, and he worked with the company to develop high-quality jackets, gloves and sleeping bags. Moncler down jackets were chosen in 1954 to equip the Italian expedition to K2, the world’s highest summit.

down jacket was uniquely translated into the cut of the acetate in various styles,” she explained. Strong, primary colors and contrasting tint combinations, are the same ones used both inside and outside the jackets (black and red, black and white or brown and yellow).

Moncler has since evolved into a lux-

Among the six sunglass styles, Diorio’s

ury lifestyle brand—with a major social

favorite is the sporty chic ML0004, which

media presence—as the “perfect combi-

has a removable leather strap that makes

nation between performance and style,”

it very versatile. “The quintessentially femi-

according to Cara Diorio, fashion brand director for Marcolin USA Eyewear Corp. Spike Lee directed a video, “Brave,” for the launch of a special jacket collection designed by Thom Browne

nine round shape of style ML0005 and the squared silhouette of the unisex ML0006 bask in refined design,” she said, adding that the soft volume of the two acetate styles recall the light and airy

showcasing the American flag; proceeds went to Robin Hood,

effect of a duvet, while the flat lens emphasizes the sunken effect

the largest NYC-based charity that fights poverty. Singer/produc-

of the temple logo. Regarding the ophthalmic styles, the ML5001 is

er Pharrell Williams collaborated on a limited edition sunglass line

an “easy-to-wear shape, but the duvet effect of the acetate gives it

and shows them off in a funky music video. This experimental

a subtle differentiation from the other collections,” Diorio said. The

vibe that still embraces a rich heritage translates to the six new

clean design of the logo is also a strong element.

Marcolin USA • 800.345.8482 • Marcolin.com • InfoUSA@Marcolin.com 56 March 2017

Moncler Panorama.indd 56

2/17/17 9:40 PM

Panorama

ML 0006

ML 5002

ML 0002

ML 5005

ML 0004

ML 5001

ML 0005

ML 5008

ML 0004

March 2017 57

Moncler Panorama.indd 57

2/17/17 6:15 PM

Eyewe ar &Fash ion N EW

LAUNCH THE MCGEE GROUP, LIFE IS GOOD

BRAD

Marking its foray into optical, lifestyle brand Life is Good— which carries a message of spreading optimism—partnered with The McGee Group to produce 16 ophthalmic, 16 sun and 10 reader styles for adults and kids. Men, women and

DOUG

teen styles became available in January, while children’s styles launch this May. The brand donates 10% of profits to its Life is Good Kids Foundation that helps children in need. 800.966.2020 • McGeeGroup.com.

MELANIE

LAUNCH NEW YORK EYE, ESQUIRE Designed with the editors of men’s style bible Esquire mag-

EQ1508

azine, the Esquire ophthalmic collection for male wearers will launch at Vision Expo East with 30 styles. Frames are constructed in acetate or stainless steel and titanium for a lightweight feel and durable fit. Acetates come in classic colors such as black and tortoise as well as eye-catching cobalt. 800.221.6966, NewYorkEye.net.

EQ1510

58 March 2017

E&F NEW.indd 46

VisionCareProducts.com VCPN

2/17/17 6:33 PM

STYLE: SOPHIE SILVER

®

1-212-378-7900

allure-eyewear.com

See the debut optical and sun collections at Vision Expo East - Booth #1535 Untitled-4 1

2/17/17 6:57 PM

Eyewe ar &Fash ion N EW

LAUNCH PARATYL

SAFILO GROUP, HAVAIANAS Inspired by the tropical weather of Brazil, the Havaianas sunglass collection is available in six bright colors (blue, green, red, orange, yellow and gray) in rubber, acetate and polyamid.

Models are named after famous

TRANCOSOM

Brazilian beach destinations (Rio, Paraty, Trancoso and Noronha) and come in small, medium and large sizes. Glass, mirrored or gradient lenses offer both UVA and UVB protection.

The special Brazil model fea-

BRASILL

tures an acetate front layered with the colors of that countryâ&#x20AC;&#x2122;s flag. 800.631.1188, Safilo.com.

LAUNCH Lâ&#x20AC;&#x2122;AMY AMERICA, ANN TAYLOR TAILORED FIT

TYAT 40003

This collection features adjustable nosepads that can tailor bridge fit or accommodate progressives by eliminating the need to induce either pantoscopic or retroscopic tilt. There are five styles, including one petite fit model, and frames incorporate tortoise patterns, matte color

TYAT 40303

blocking with layers of crystal and tortoise. 800.USA.LAMY, LamyAmerica.com.

60 March 2017

E&F NEW.indd 48

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2/17/17 7:22 PM

Eyewe ar &Fash ion N EW

COSTA, CORE MARCHON,

COLLECTION, Whitetip

VUARNET, LIMITED EDITION

DRAGON GOGGLE, X2

Constructed of biodegrad-

SNAKESKIN GLACIER

The X2 features Lumalens

DERIGO REM, POLICE,

able resins, these five sun

Designed for Printemps,

technology that blocks

SPL410

styles (Bloke, Kiwa, Reefton,

Paris’s luxury department

unwanted color light

Police’s spring collection

Tasman Sea and Whitetip)

store, the Snakeskin Glacier

while allowing others for

comprises nine unisex,

are designed to withstand

is now available for a limited

increased contrast and

men’s–and now women’s–

outdoor elements. Available

ALTERNATIVE & PLAN “B”

time in the U.S. Featuring

clarity. Helmet-compatible

ophthalmic and sun styles.

in both plano and Rxable

EYEWEAR, SUN154C2

blue mirrored, mineral glass

with a medium fit, the X2’s

Speed and Sparkle models

models, styles feature po-

Eight new Rxable sun styles

lenses, the frames sport

frameless lenses with Swift-

feature injected rubber on

larized lenses and 580 lens

for women and men feature

removable snakeskin side

lock enable easy swapping

the temple, and all styles

technology. 800.447.3700,

polarized lenses and back-

shields. 914.495.3701,

for different conditions.

include Police’s signature

CostaDelMar.com.

side anti-reflective coating.

Vuarnet.com.

Injection-molded lenses

wing tip detail reimagined

Frames in gradient colors,

offer 100% UV protection,

to take on different forms.

demi-acetate and matte

armored venting and anti-fog

800.423.3023, DeRigo.US.

finishes include fun designs

coating. 800.645.1300,

and playful temple details.

Marchon.com.

888.399.7742, AlternativeEyes.com.

62 March 2017

E&F NEW.indd 50

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2/17/17 6:34 PM

VOGUE-EVEW EAR.COM

VO5030__9x10.875.indd 1

2/17/17 7:24 PM

Eyewe ar &Fash ion N EW

MAUI JIM, MONSTERA LEAF

OGI, SERAPHIN,

ZYLOWARE, PROJECT

Taking its offerings to a luxe

BANNING 8147

RUNWAY, PR 129M A stylish geometric shape

level, this collection features

MOREL, OGA TRYCK, 8313

Four timber-inspired frames

24k gold temple dĂŠcor pat-

Four new styles in the Oga

capture the hearty aesthetic

MONDOTTICA USA,

sets the stage for either a

terned to replicate the trop-

Tryck menâ&#x20AC;&#x2122;s collection

of wood grain without sacri-

HACKETT LONDON EXTENDED

shiny black metal front with

ical flowering plant found in

incorporate a flex system

ficing the adjustability of ac-

FIT, HEK-1164

fun translucent pink acetate

the Hawaiian Islands. Each

achieved through a stainless

etate. Each faux-wood style

HEK 1164 fuses black

glitter temples or shiny

frame features an exqui-

steel strip that adds pres-

is named after a Minnesota

laminate with an updated

navy with glittery temples

sitely molded monstera leaf

sure to the endpiece. Hues

majestic state park or forest:

tortoise shell while HEK

in translucent purple. Both

detail in gold, white gold or

include charcoal, cognac and

Banning, Itasca, Superior and

1159 offers a rich two-toned

colors feature spring hinges

rose gold. 888.666.5905,

black along with variegated

Temperance. 888.560.1060,

matte metal with geometric

and can accommodate

MauiJim.com

smoky tones and tortoise-

OgiEyewear.com.

tailored temples for male

progressives. 800.765.3700,

shell mixed with stripes.

wearers with larger size

Info@Zyloware.com

800.526.8838,

heads. Unique materials

Morel-France.com

combines with classic shapes for that distinct Hackett fit, feel and finish.

866.666.3662, MondotticaUSA.com.

64 March 2017

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/

FOCUS ON THE GAME

SWAG â&#x20AC;&#x201C; 11886

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belle

M

SPORTPROTECTIVE ~

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Vision Care Technology

Boost Your Bottom Line

by Edging More In-House LOWERING YOUR LAB BILLS BY CUTTING MORE JOBS YOURSELF NOT ONLY GIVES YOU MORE CONTROL OVER THE FINISHED PRODUCT BUT ALSO INCREASES YOUR PROFITS.

By Michelle Titzkowski

Cutting more jobs in-house

Sometimes we have to spend

VERSATILITY AND CREATIVITY

Many things plague us in our

and lowering your lab bills is one

money to make money, so invest-

The ME-1200 is the most supe-

journey to obtain and maintain

way we can deliver some of that

ing in an in-house edger, complete

rior of Santinelli International,

profitability in this ever-chang-

profitability back to our bottom

with a blocker and tracer, such as

Inc.’s lens edgers and is capable

ing optical industry. Purchasing

lines. Another likely outcome of

those described here, is one way

of fast speeds. This edger’s top-

new equipment is one of them.

investing in in-house edging is the

to improve profitability. Add the

of-the-line design gives opticians

As we constantly analyze our

increased patient satisfaction that

three ideas suggested below, and

the ability to cut lenses with high

growth, profitability and capture

results from a timely turnaround.

your profits will grow even more.

base curves, the option to do

rates we are consistently trying to

3D drilling, and all the edging,

improve on those numbers and

grooving and polishing styles

provide more stability for our

available. It has advanced shape

business.

editing modes that open the doors to your very own creativity.

The LEX-1200 from Santinelli is one step below this, but do not mistake this edger for an inferior model. With the ability to cut and edge accurately with quick speed, it has all the same capabilities except designing your very own lens. For the standard optician this edger is quite capable of taking you to the next level of cutting in-house, and

The Essilor Instruments Delta 2’s all-in-one electronic display eliminates the need for a separate tracer and blocker.

VCPN VisionCareProducts.com

Titzkowski_In-House Edging.indd 67

Profit Idea Number One: As a whole we pay our labs over $20 per single vision job (an additional $30 or more if it is a drill mount) and over $25 for lined bifocals. What if you could buy that same lens for less than $3.00 uncut and cut that job in-house at the same price? For instance, you sell your single vision, polycarbonate, non-glare lens for $125. Your lab charges $84.95, and this leaves you a profit of $40.05. Now, instead, purchase that same lens uncut from a stock supplier for $8.50. Your profit now becomes $116.50. Yes, out of that you need to weigh the labor and cost it took your optician to cut that job, but your profit will still be considerably higher than what it was when you outsourced it.

March 2017 67

2/17/17 4:55 PM

Vision Care Technology

The WECO E.3 from AIT Industries, Inc. can trace, block, drill and edge all in one unit.

digital pattern layout tool makes it you can even handle your drill

easy to modify shape, width, height

mounts if you choose with the

and circumference, managing all

addition of an optional sidecar

rimless and semi-rimless frames

drill, the LexDrill.

with ease. The touch screen and

Combining one of these edgers

graphical interface make process-

with Santinelli’s ICE-900 blocker

ing easy for all skill levels of opera-

and its robust memory gives you

tors. For drill mount demo lenses it

the ability to do the job accu-

detects holes using digital scanning

rately and precisely. It can store

This highly versatile and efficient

combines tracing, lensometry and

to make their placement easy and

and recall data for several shapes

edger provides everything a retail

blocking in one machine. Instant

accurate.

while also giving you the ability

location would need, includ-

lens recognition and high perfor-

Essilor Instruments USA offers

to send the saved data to your lab

ing a robust memory system

mance accurate readings of sphere,

the Delta 2 Compact Edging

if you choose. A stabilizing fea-

with some preinstalled lenses.

cylinder and axis make this a valu-

System. The Delta 2 is versatile

ture ensures more accuracy and

Customized bevel and groov-

able tool for any in-house lab. The

and precise, saving on time

precision with your layout and

ing abilities are also available.

blocking. Its touch screen gives

Drilling with superior accura-

you easy access to get your job

cy and ease will make working

done with ease, and its integrated

with your drill mounts in-office

shape imager retrieves drill data

a breeze. This edger allows the

with a quick scan.

optician to choose their expertise level for cutting and edging,

AUTOMATED OR MANUAL

leaving as much to the machine

The Excelon Edger CPE 4000

itself or taking as much control

is Coburn Technologies, Inc.’s

as they choose.

choice for most retail practices.

68 March 2017

Titzkowski_In-House Edging.indd 68

The HAB-8000 from Coburn

@

Profit Idea Number Two: Edgers can be equipped with preloaded software from Eyenavision, offering the ability to make Chemistrie clips for any and all frames. Being able to make clips for any wearer is an ideal “save the sale” strategy. Some patients either come in already wanting a clip, or they want polarized lenses but do not want two pairs of eyewear.

Offer that patient the ability to get a sun clip custom made for the frame of their choice, and you are sure to win their attention. The profitability for your office is a sure thing. The patient is charged between $100 and $140 depending on the lens and prescription. Your cost for the necessary pieces is between $20 and $30, therefore you can make a profit of up to $120 minus your employees’ time. The high range of colors and styles available for your patient enhance your profit potential.

VisionCareProducts.com VCPN

2/17/17 4:55 PM

EZFitS

Glazing becomes Easy!

, ~ 'i:if

EZFit NoBlock

Easy. Fast. Reliable.

MEI has developed the most performing Lens Edging System for your Eyewear Shop or Small Lab. EZFit is available with Standard or Advanced model and with the NoBlock version. You may find more information at www.thelensedger.com

www.meisystem.com

. E7 meisystem.com

Bergamo (Italy) . Chicago . SĂŁo Paulo . Hong Kong

Untitled-4 1

2/17/17 7:27 PM

Vision Care Technology

and labor. Utilizing a new all-in-

of equipment rather than two or

offices that have chosen one or

and benefits of some available

one electronic display eliminates

three. It allows for lens modifi-

more of the above theories, and

edgers, see the Closeups on the

the use of traditional instruments

cations, drilling for drill mount

yes, while they initially spent a

following pages.

such as a separate tracer and

lenses and polishing/grooving of

fair amount to get set up, each

blocker. This further results in

every lens material.

said that their profit paid back

Michelle Titzkowski is the

these costs within a year and half

practice manager at Vision

of being implemented.

Clinic Dr. Savin and Associates

comfort for the operator due to

The E.3 guarantees protection

advanced ergonomic design. The

against axis slippage in all stages

Delta 2 utilizes time management

of edging and finishing. It also

features by employing a Parallel

allows you to trace the next frame

System in its operation. The

while your current lens is being

technician can trace and block

cut, allowing for more efficient

upcoming jobs while the Delta 2

set-up and run times.

For more details on the features

in Racine, WI.

Profit Idea Number Three: For those of us who take Eyemed and VSP, the idea of profiting more on these jobs is particularly ideal. As we all know, the profit on these jobs through the lab is slim to none. Of course, if you are going to only do the “give me what my insurance covers” jobs, then your additional profit per job is likely to be between $7 and $8 per job. However, look on the bright side and consider the upsell of non-glare and/or photochromics, and suddenly your per job profit can range between $25 and $35 per job.

Coburn’s HAB-8000’s digital pattern layout tool can modify lens shape, width, height and circumference.

l_ ' ('

The ME-1200 from Santinelli cuts lenses with high base curves and performs 3D drilling along with edging, grooving and polishing.

is edging existing work. The trace

Many of us probably have

blocking system utilizes place-

not spent a lot of time cutting

and-trace 3D technology in which

in-house anymore with so many

any shape can be traced within

vision plans dictating where our

seconds accurately using Optical

orders must go. We have ordered

Shape Tracing Technology (OST).

more jobs complete through labs

The WECO E.3 from AIT

rather than looking deeply into

Industries, Inc. (A brand of Luneau

the crystal ball of profitability.

Technology USA) is a four-in-one

Each one of us needs to look very

concept. With the ability to trace,

closely as to whether or not we

block, drill and edge this unit

can benefit from the above profit

has all your needs in one piece

ideas. I have spoken to many

WHERE TO FIND IT: AIT Industries, Inc. (Weco) 800.729.1959 • AITIndustries.com • Info@AITIndustries.com // Coburn Technologies, Inc. 800.262.8761 • CoburnTechnologies.com • CustomerCareCenter@CoburnTechnologies.com // Essilor Instruments USA 800.542.5668 • EssilorInstrumentsUSA.com • Info@EssilorInstrumentsUSA.com // Eyenavision, Inc. 888.321.3939 • Eyenavision.com • Info@Eyenavision.com // Santinelli International, Inc. 800.644.3343 • Santinelli.com • Sales@Santinelli.com 70 March 2017

Titzkowski_In-House Edging.indd 70

VisionCareProducts.com VCPN

2/17/17 4:55 PM

MR. BLUE

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Covering all the essentials to reinvent simplicity

WORLDWIDE LEADER IN FINISHING SYSTEMS In-house lens finishing enhances patient service and gives your practice a competitive advantage.

Essilor Instruments makes in-house finishing easier and more profitable to help you grow your practice.

Our finishing offerings range from the all-in-one Delta2 system to the trusted Neksia, and premium Mr. Orange and Mr. Blue edging systems: Experience — Celebrating 50+ years of best-in-class R&D and manufacturing of lens finishing systems Quality — ISO 9001-certified, Essilor Instruments performs quality-control procedures at all stages of the manufacturing process Service — All services performed by Essilor Instruments certified technicians Let us show you how Essilor Instruments can benefit your practice.

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Untitled-4 1 Essilor Instruments Vision Monday ad 9 x 10.875.indd 1

essilorinstrumentsusa.com

info@essilorinstrumentsusa.com

2/17/17 2/16/17 7:01 9:16 PM AM

Vision Care Technology Closeup FRAME MODIFICATION Modify the shape of the frame more easily with R/L shape-switching, R/L shape-mirroring and free modification by the digital pattern mode performed by directions, ratio, rotation and partial edition.

•

ADAPTIVE SWIVEL CHUCK Prevents lens slippage with sensor-based clamping and high-tech pressure control to eliminate axis twisting in hydrophobic lenses.

STORE DCS FILES DIRECTLY Directly import DCS job files, including frame shape, FPD, finishing style, lens material, drill coordinates, etc., while storing and maintaining these files in folder format, removing all concerns of file duplication.

STEP BEVEL FUNCTION Assures that the lens will fit precisely into high-wrap sunglasses even with special shape cuttings such as ventilation holes.

RETOUCH SUPPORT BACK-UP Saves up to the last three retouch jobs, allowing user to go back and edit recent jobs if necessary. Retouch options include size, polishing, grooving and safety bevel.

HIGH PERFORMANCE WHEEL The high performance wheel design now offers enhanced speed, higher polish quality and much easier wheel maintenance for polishing.

SIX EDGING POSITIONS Various edging position options help provide more choices when matching lens and frame eyewire geometry.

Positions include auto, manual, base curve (absolute), percent, front offset and rear offset.

PROPRIETARY AXIAL ROUGHING Eliminates lens slippage with premium coatings by preventing the lens from rotating on the wheel until the thickest part of the lens is removed in conjunction with the onetouch hydrophobic mode.

11 EDGE FINISHES Includes bevel, rimless, grooving, mini bevel, variable asymmetric bevel, variable semi-u bevel, step bevel, partial bevel, partial grooving, dual grooving and hybrid grooving.

MORE ‘EXXPERT’ EDGING Coburn’s HPE-8000X ,the successor to the HPE-8000, adds a number of new key finishing features.

As Coburn Technologies, Inc.

import DCS job files, six differ-

continues upgrading its line of

ent edging positions, retouch

edgers for finishing lenses, its lat-

support back-up, frame shape

est, the HPE-8000X now features

modification and a high perfor-

step bevel cutting, 11 different

mance wheel design for higher

lens edge finishes, reduced lens

polish quality and easier wheel

slippage, the ability to directly

maintenance.

The HPE-8000X supports any drill job with the HDM-8000 external drill.

Coburn Technologies, Inc. • 800.262.8761 • CoburnTechnologies.com • CustomerCareCenter@CoburnTechnologies.com 72 March 2017 Closeup_Coburn 8000X.indd 72

VisionCareProducts.com VCPN

2/17/17 4:57 PM

Battling the Blues SPONSORED BY TRANSITIONS ® ADAPTIVE ® LENSES ® As people of all ages continue

light. When analyzing the data

to use digital devices more than

across generations, only 13% of

ever, harmful blue light protec-

Baby Boomers claim to have

tion remains a hot topic. The aim

harmful blue light protection com-

of this Battling the Blues is to help

pared to 35% of Millennials and

eyecare professionals (ECPs) un-

25% of Generation X, illustrating

derstand what their patients know,

the lack of knowledge, especially

and don’t know, about blue light

among Baby Boomers, about

and the actions they should take.

which lenses have protection.

THE OPPORTUNITY

THE SURPRISING SOURCE OF BLUE LIGHT

BLUE LIGHT

Built-In Harmful Blue Light

The interest in lenses that protect

Recognition of the sun as a source

GENERATIONAL DIVIDE

Protection is Preferred over

against harmful blue light creates

of blue light increased 20 percent-

New findings from Transitions Opti-

Other Options

an opportunity for ECPs to edu-

age points with optometrists and

cal’s 2017 Employee Perceptions

Employees of all generations pre-

cate their patients about products

opticians in 2016. But almost 40%

of Vision Benefits survey unearth

fer eyeglasses with built-in protec-

that protect against it. Transitions®

of ECPs still do not recognize the

generational differences in blue

tion against harmful blue light over

lenses have always filtered harmful

sun as a source—and 70% of con-

light attitudes and habits.

other options, including changing

blue light and block 100 percent of

settings on digital devices, limit-

UV radiation. Indoors, the lenses

edge—even though the sun emits

All Generations Agree that

ing time in front of digital screens

filter harmful blue light emitted by

over 100x the intensity of harmful

Protection against Harmful Blue

and applying a screen protector on

artificial sources, such as digital

blue light than electronic devices

Light is Important in Eyewear

digital devices.

devices and LED lights. Outdoors,

and digital screens.

On average, 78% of employees

Among employees who wear

the lenses darken to help provide

believe that harmful blue light pro-

eyeglasses, 44% would choose

even more protection from harmful

tection is important when choos-

to wear eyeglasses with built-in

blue light, intense glare and UV rays

ing eyewear, positioning the issue

blue light protection, versus 24%

from the sun.

as top of mind when purchasing

who would change digital device

lenses. Overall, Millennial employ-

settings, 17% who would limit

ABOUT DREW SMITH

ees are the most concerned with

screen time and 14% would apply

Drew Smith has extensive experi-

harmful blue light protection, fol-

a screen protector with a blue light

ence in leading cross-functional

lowed by Generation X and then

filter for digital devices.

teams in direct sales, product de-

sumers do not have this knowl-

Baby Boomers.

“

velopment and key account manEducation is needed on

agement. Currently, he leads the

Lenses that Protect Against

development of strategic plans for

Harmful Blue Light

sales growth across the U.S. and

blue light protection is important to them, but

While the vast majority of employ-

Canada for Transitions Optical.

they aren’t talking to their eyecare providers.

protection, few report having it in

We have people of all ages saying harmful

Many don’t have—or don’t know whether they have—protection in their lenses.

”

ees place importance on blue light their lenses, and a large percentage (74%) admit they don’t know, or aren’t sure, whether or not their

Drew Smith, Transitions Optical

lenses protect against harmful blue

Transiti(@ns · A DAPT IV E LEN SES' Online survey conducted by Wakefield Research on behalf of Transitions Optical, Inc. in December 2016 among 1,002 nationally representative U.S. adults, ages 18+, employed full- or part-time, whose employers offer vision benefits.

Transitions, the swirl and Transitions Adaptive Lenses are registered trademarks of Transitions Optical, Inc., used under license by Transitions Optical Limited. Photochromic performance is influenced by temperature, UV exposure and lens material.

SPONSORED CONTENT

Transitions Blue Light V2.indd 73

2/17/17 5:25 PM

Vision Care Technology Closeup

,

···•...···•······ .....

MEI’s new EYEGOAL easy-to-use software’s intuitive interface enables you to create jobs faster.

~

'-'

..··········· EZFit ,. ...····················· The NoBlock lens loading system reads single vision, every kind of bifocal segment, and progressive lenses, and it combines the centering and loading operations to avoid the use of .· ...... any block device.

NoBlock

········ ····...

·

/'

• •

A smart bevel function automatically adjusts bevel position according to frame base and varying thicknesses of lenses.

~

·•·· ...

··...

............

,

,

····· ....

···...

"

... ··..... ....

•.........

...

........

The lens is held in place using vacuum suction after being manually placed on the loading arm.

The system is able to properly load the lenses thanks to the lensometer and the engravings . capture system.

The Job Viewer Track monitors the machine’s productivity, alarm history and specific job history.

\ ...•..•. ...

///

\~ Integration with the lab includes interfacing with any lens/frame tracer, communicating via OMA through any lab management system, operating using Windows7 and connecting remotely for support through an internet connection.

,/./ The second lens is automatically inspected and loaded while the first lens is being edged, dramatically reducing the overall cycle time.

Assisted tool calibration results in minimal downtime between tool calibration.

ALL-IN-ONE EDGER IS BLOCK-FREE For small and in-house labs, this new blockless edger uses four spindles and an integrated vacuum system to cut straight and inclined bevels, drill-mounts, shelves, grooves and more.

By using vacuum suction to hold

dry-cut milling technology to

blocking and deblocking. The

single pair to sequentially shape

lenses in place rather than any

optical shops and small labs.

NoBlock module can work in

both lenses without the oper-

blocking device the MEI EZFit

Labor costs and lens defects are

two­ways—continuous opera-

ator’s intervention. A precise

NoBlock eliminates the use of

reduced by eliminating lens

tion to maximize productivity or

focometer is also included.

finishing blocks, leap pads or lens protective films to bring

74 March 2017 Closeup_MEI_EZFit.indd 74

M E I S . r. l . • 8 4 7. 3 5 7. 0 3 2 3 • M E I S y s t e m . c o m • I n fo @ M E I S y s t e m . c o m VisionCareProducts.com VCPN

2/17/17 4:58 PM

I <C>r::\LI

Untitled-4 1

2/17/17 7:28 PM

Vision Care Technology Closeup

Saves 20 jobs of automatic re-edge data, unlike others that only save the data•·································································· from the last lens processed.

Advanced Probe Technology acts as a second tracer, using the Lens Capture Data System to take any lens, even one edged by an outside lab, and accurately groove, safety bevel or even re-edge a deblocked lens.

·······························································.....

High curve lens processing features an additional finishing wheel option for either high minus or wrap frames.

•······································································

The E-1000 can re-edge a lens even if it was deblocked. •·····························································

•····················································

Faster polycarbonate and Trivex groove processing, finishing edges concurrently and efficiently cleaning the grooves of polycarbonate material.

•································································· Flexible, axis-indexing lens blocks and chucks allow faster processing and perfect axis on a wide range of lenses.

EDGER RE-EDGES AUTOMATICALLY By recalling stored data even after a lens has been deblocked, this multifunctional patternless edger can refinish lenses even if the lens information has been lost.

Using vertical wheel technolo-

less of style, material and power.

on the lens and press the “check”

accuracy of 0.01mm and transfer

gy and a 3D lens sensor, the Dia

Among its unique features is the

button on the touch screen. The

those data to the re-edge program

E-1000 multi-axis lens edger from

ability to re-work a lens even if the

E-1000’s 3D lens sensor will mea-

of the computer. The E-1000

Optek International quickly and

lens was deblocked and the data

sure the shape, thickness, curve

automatically memorizes the

accurately cuts any lens regard-

lost. Simply put a block anywhere

and size of the lens edge in the

process data of the past 20 jobs.

O p t e k I n t e r n a t i o n a l 7 2 7. 5 2 2 . 2 3 0 1 • O p t e k I n t e r n a t i o n a l . c o m • S a l e s @ O p t e k I n t e r n a t i o n a l . c o m 76 March 2017 DIA Edger Closeup.indd 76

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Vision Care Technology Closeup

Multiple-frame tracer accurately reads any shape at every curve.

SIMPLE “ONE-TOUCH” DEMO LENS TRACING Easy-load, magnetic pattern setting assembly provides single-step tracing operation.

SMART GRINDING PRESSURE CONTROL The LEX-1200 lens edging process is performed with optimal grinding pressure that minimizes lens torque yet expedites cycle time, and the soft grinding gentler processing mode keeps hydrophobic lenses on axis.

MINI STEP BEVELING FUNCTION Highly specialized step bevel function can grind an asymmetrical shelf-style rear bevel with excellent lens-to-frame fit for “non-Rxable” eyewear.

tt Shape Editor function

MULTIPLE LENS EDGING PROFILES Unique and specialized lens edge profiles favorable with all current types of frames, such as high-wrap and shallow groove rims, deliver high-quality “first-cut” fit. Special wheel design, in conjunction with patented software, provides a wide variety of lens edging to fit various frame shapes and styles.

PATTERNLESS EDGER HANDLES THE CURVES The LEX-1200 addresses the challenges presented by the range of shapes today’s lenses and frames possess.

Specialty-shaped

and

ping while expediting cycle time,

newly designed software enable

wheels

special processing modes can

the LEX-1200 patternless edger

handle various lens materials,

from Santinelli International, Inc.

and four wheel configurations

to keep up with the newest trends

are available to meet varied pro-

in frames and lenses. Pressure

cessing applications. The edger

control prevents lenses from slip-

includes a built-in USB port.

Santinelli International, Inc. • 800.644.3343 • Santinelli.com • Sales@Santinelli.com 78 March 2017 Closeup_Santinelli_LEX1200.indd 78

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Vision Care Technology

HIGH-INDEX LENS MATERIALS: PAST, PRESENT, FUTURE Stronger prescription lenses can be made thinner with high-index lens materials; here’s where they’ve come from and where they are going. materials, which could pass the

The history of lens materials and

impact test without treatment.

lens making is an ancient story.

SELECTED OPHTHALMIC LENS MATERIALS

In the 1950s, PPG developed a

Refractive Index

Abbe Value

Specific Gravity

1.499

58

1.32

1.586

30

1.2

Indications of lenses date back to

plastic material called CR-39 (n =

CR-39 plastic

750 BC where quartz (n = 1.46)

1.50), which replaced crown glass

polycarbonate

and other crystals were polished as

as the main lens material in the

PPG Trivex

1.527

44

1.11

lenses. The advent of the printing

early 1970s. It took many years

SOLA Spectralite

1.537

47

1.21

press around 1450 made reading

before higher index plastic lens

PPG Tribrid

1.607

41

1.22

material much more available to

materials appeared, but today,

MR-6 1.6 plastic

1.595

36

1.34

the masses, which increased de-

there is a good assortment (see

MR-8 1.6 plastic

1.592

41

1.3

mand for reading glasses, especially

Selected Ophthalmic Lens Mate-

MR-7 1.67 plastic

1.658

32

1.35

for presbyopic individuals. Essen-

rials, right).

MR-10 1.67 plastic

1.661

32

1.37

1.7

36

1.41

Hoya EYRY

tially, Gutenberg’s printing press made the need for near correct-

HIGH-INDEX MATERIALS

MR-174 1.74 plastic

1.732

33

1.47

ing lenses universal, which placed

Unlike the frame market, where

crown glass

1.523

59

2.54

a higher demand on glass lenses.

new designs are introduced daily, a

Corning Clear 16 glass

1.601

40

2.63

Ernst Abbe (of Carl Zeiss) and

new lens material enters the market

Corning 1.7

1.700

34

3.21

Otto Shott developed top quality

every few years. For example, MR

Corning 1.8

1.802

34

3.65

optical glass in a joint venture in

1.74 by Mitsui Chemical Co. was in-

Corning 1.9

1.885

30

3.99

1884, mostly higher index materi-

troduced about eight years ago and

als for precision optics work.

is currently the highest index plas-

sitioned it as having the qualities

lenses sold in the U.S., you’ll find

tic material available. PPG intro-

of Trivex with a higher index. The

just about any conceivable lens

MODERN TIMES

duced Trivex in 2001. This mid-in-

material boasts a 41 Abbe value,

design made with it. It’s impact

In the first half of the 20th century,

dex (1.53) material is highly clear

making it about as clear as Trivex,

resistance enables it to meet in-

eyewear mostly used crown glass

(Abbe = 44), highly impact resistant

and its impact resistance exceeds

dustrial safety impact standards,

(n = 1.53) with some high-index

(meets safety and ballistic impact

the FDA drop ball requirement

and like Trivex, it can meet ballis-

glass. In 1971, the U.S. Food &

standards if processed correctly)

by 170 times! While it doesn’t

tic (military) impact standards if

Drug Administration mandated

and fabricates well. The fact that

meet industrial impact standards,

processed correctly.

ophthalmic lens impact testing.

it is a mid-index material makes it

it beats most other lens materials

Ryan Rogers, North American

The most common (although

ideal for 85% of Rxs (from +3.00D

(for example, CR-39 exceeds the

sales and marketing manager at

rarely used) high-index glass ma-

to -3.00D), and it’s also a favorite for

FDA drop ball requirement by

Mitsui Chemicals America, Inc.,

terials where dense flint (n = 1.69)

rimless lenses. Trivex sales represent

eight times), making it a far safer

sees more functional lenses en-

and light flint (n = 1.61). Neither

about 7% of all lenses sold in the

option for most Rxs.

tering the high-index market.

flint nor crown glass could pass

U.S. and 3% globally.

Polycarbonate (n = 1.60) con-

“Lenses should no longer just

the impact test without being

Playing off its success with

tinues to be the darling of the

block 100% at UV 400nm,” Rog-

treated, and many broke during

Trivex, PPG introduced Tribrid (n

optical industry. With a market

ers noted. “We’re looking at two

treatment. This ushered in plastic

= 1.60) in the U.S. in 2016 and po-

share of approximately 50% of all

or three different versions,

80 March 2017

DeGenaro_High Index.indd 80

Source: opticampus.com/tools/materials.php

BY ED DE GENNARO, MED, ABOM

VisionCareProducts.com VCPN

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2017_Bolle_VCPN_9x10.875_FullPG.indd Untitled-4 1 1

2/14/17 7:25 2/17/17 8:38 PM AM

Vision Care Technology

most notably our UV420 that

more aggressively than we’ve seen

filters blue light almost 80-90%

in our industry.”

at 420nm and drops slowly going

Rob Stevens, chief technology

higher, so it filters a lot of the harm-

officer of Adlens, sees laminated

ful blue light outdoors, indoors on

lenses being part of the lens arse-

computer screens, on PDAs and

nal in the future. “Incorporating

from other sources. The advantage

more technology in a solid piece

of this product is it’s clear.”

of plastic is challenging,” he said.

Rogers added, “Our 1.74 lens

“To add more features, you’ll have

material is made with a mono-

It’s clear, thin, lightweight and

day children’s eyewear. It tints phe-

to either add them inside the lens

mer that uses plant-derived

impact resistant. It drills well and

nomenally, making it a great op-

material, coat the lens with the

chemicals, which most ECPs

tints great. It’s also very impact

tion for wrap sunglasses. Its high

feature, or add multiple layers,

don’t realize. This eco-friendly

resistant. CR-39 exceeds the FDA

Abbe value (40) facilitates better

creating a composite or laminated

material is USDA certified to be

drop ball test requirements by 18

peripheral vision and better opti-

lens. For example, you can have

82% bio-based. Our MR8 (n =

times, while 1.60 and 1.67 exceed

cal clarity in high wrap sunglasses.”

a coating to reflect light, you can

1.60) material is USDA certified

it 30 times. Tribrid exceeds it by

Rogers shared that Mitsui is

have LCD displays incorporated

at 57%, although no one is cast-

170 times. That’s an exception-

working on a product called Neo

within the lens sandwich, and add

ing it at this point.”

al amount of impact resistance.

Contrast. “Instead of filtering out

elements that affect refraction.

Trivex and polycarbonate exceed

blue light, this product filters out

“On a solid lens, thickness is

the FDA standard by 400 times.”

yellow light around 585nm and

driven by how rigid the material

Kevin Cross, global director of Rx Technologies for PPG Optical

will be available in two versions:

is and how thick it is to survive

“Big casters advertise higher in-

HIGH INDEX’S FUTURE

clear and sunglass,” Rogers pointed

the drop ball impact test in the

dex because the market associates

Rogers sees opportunities for

out. “When you filter yellow light,

U.S. We have all kinds of things in

higher levels of technology with

high-index products in the future.

you increase contrast, and it makes

our laminates. We’ve got silicon

higher index, but that’s not real-

“Mitsui is moving toward materi-

greens and blues pop,” he added.

oil, a lot of traditional lens mate-

ly the case. As you go up in index,

als that improve ocular health and

“I think lenses will use im-

rials, and in the future, we’d even

you have more tradeoffs such as

safety,” he explained. “We’ve devel-

proved substrate materials with

consider bringing glass back.

more weight, lower Abbe value and

oped MR8 Plus, a high impact-re-

one or more coatings that con-

It’s very hard, and when it’s thin

decreased lens strength. In North

sistant version of our popular

tribute different functions,” said

enough, it’s very flexible. ”

America, 85% of prescriptions are

MR8, 1.60-index lens material. It

Cross. “These lenses will use a va-

Lens materials may be intro-

in the range of plus/minus 3.00D.

passes ANSI Z87.1 (industrial eye-

riety of index materials from low

duced infrequently, but manu-

Why would you give them de-

wear safety standards) high mass

to high. I also see wearable elec-

facturers are always looking for

creased optics, heavier, more brit-

and high impact testing standards,

tronics as a viable option for lens-

new ones that fill an unmet need.

tle, more fragile materials? Instead,

and it’s been certified by COLTS

es, and consumer-based technolo-

It’ll be interesting to see how lens

give the patient a combination of

Laboratories for this. It’s very sim-

gy will drive the optical industry

materials and lenses evolve as

light weight, the best optics (high-

ilar to Trivex but not as impact

for the first time in a long time.

the lifestyles of eyeglass wearers

est Abbe) and the most impact-re-

resistant as polycarbonate. While

The consumer electronics indus-

change over time.

sistant material. That’s high tech-

it does meet the Z87.1 industrial

try moves at the speed of light. As

nology and that’s Trivex.”

safety eyewear standards, we’re not

these companies get into wearable

Ed De Gennaro, MEd, ABOM,

Cross added, “If you want a

promoting it as a safety lens, but it

optical devices, you’re going to see

is editor emeritus of First Vision

higher index material, use Tribrid.

could be a great option for every-

them drive development much

Media Group.

Monomers and Coatings, said,

WHERE TO FIND IT: Corning Ophthalmic 800.821.2020 • Corning.com/Ophthalmic // HOYA Vision Care, North America 877.528.1939 • HoyaVision.com • SalesSupport@HoyaVision.com // Mitsui Chemicals America, Inc. 914.253.0777 • MitsuiChemicals.com // PPG Industries, Inc. 800.323.2487 • PPGTrivex.com • PPGTribrid.com • OpticalTech@PPG.com 82 March 2017

DeGenaro_High Index.indd 82

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March 2017 87

2/17/17 5:09 PM

Busi ness S o l u t i o n s

Wearables and More at CES 2017 The consumer electronics show has grown to encompass smartglasses, virtual and augmented reality eyewear and many more technologies to enhance and improve vision.

Among the trailblazers, Roch-

on the market by the end of this

ogy into the world’s first wireless

Over the next five years the smart

ester Optical participated with the

year, are described as having your

charging two-in-one notebook,

eyewear market will generate more

smart eyewear companies, such as

computer or smartphone screen

a technology that may one day be

than $8 billion. Currently, more

Vuzix, for which it has developed

information with you wherever

incorporated into smart eyewear.

than 20 entries in the categories of

its SmartGOLD (Glasses Opti-

you go.

Even the Opticwash eyewear

smart, virtual and augmented real-

mized Lens Design) lenses for

Also on display were products,

ity eyewear is expected to grow to

use with heads-up displays and

such as Reticare, designed to pro-

In addition, the following smart-

10 million units by 2018.

its UnderRx lenses technology for

tect from the eyestrain and worse,

glasses, virtual eyewear and other

use with virtual reality headsets.

the damage that eyes can experience

vision-enhancing products were on

when overexposed to digital devices.

display at CES 2017.

By John Sailer

Nowhere was this market

cleaning kiosk was on display.

growth more evident than at CES

Vuzix itself had its various

2017, where vision-enhancing

products on display, including its

Witricity showed wireless

devices were throughout the show

M100, M300 and M3000 smart

charging and announced that it has

John Sailer is vice president,

that took over Las Vegas the first

glasses. Vuzix newest Blade 3000

partnered with Dell to incorporate

editorial, of First Vision Media

weekend in January.

smart sunglasses, expected to be

its magnetic resonance technol-

Group.

Safilo and Interaxon SAFILOX Brain-Sensing Eyewear Italian

Oakley Radar Pace Smart eyewear featuring real-time, voice-acti-

eyewear company, Safilo Group, and consumer brain-sensing tech-

vated coaching seeks to redefine the way athletes train. The result of

nology company, Interaxon, presented SAFILO , an eyewear platform

years of research and development between Luxottica’s Oakley and

designed to infuse brain-sensing and cognitive training technology

Intel, Radar Pace creates personalized training, tracks performance,

into lifestyle and iconic eyewear in the Safilo portfolio, which in-

coaches in real-time and responds to user questions. Supporting ath-

cludes Smith, Carrera and Polaroid. The first product built on the new

letes during running and cycling, Radar Pace features a hands-free in-

platform is Smith’s Lowdown Focus Mpowered by Muse. Designed for

terface powered by Intel Real Speech that helps athletes stay focused.

athletes and outdoor enthusiasts, the new “smart” sunglasses inte-

A built-in Bluetooth audio headset allows athletes to place and receive

grate Interaxon’s Muse brain-sensing technology into Smith Lowdown

calls and texts and listen to music. With smart technology, external

frames to deliver cognitive training technology that measures brain-

sensors and the Radar Pace app, the device collects and analyzes per-

wave activity during meditation and provides guidance to help users

formance data (power output, heart rate, speed, cadence, time, pace

relax and focus. Smith Optics 800.635.4401 • SmithOptics.com

and distance). Oakley, Inc. 800.733.6255 • Oakley.com/Radar-Pace.

X

88 March 2017

Wearables.indd 88

VisionCareProducts.com VCPN

2/17/17 5:31 PM

Biofinity Energys·

PogoTec PogoCam PogoCam entered the market as the “smallest at-

CooperVision Biofinity Energys The first contact lens specifically

tachable eyewear camera.” By PogoTec, PogoCam uses PogoTrack, a

created to combat the eyestrain that can result from today’s digi-

magnetic “track” that attaches the camera to the eyewear and is cur-

tal lifestyles, CooperVision’s Biofinity Energys contact lenses with

rently available on select styles of Rx, plano and sunglasses from Argus

Digital Zone Optics lens design were engineered combining optical

Vision, ClearVision Optical, Vista Eyewear and FGX International. PogoCam

properties with an advanced moisture-retaining polymer material

was designed for the mass market, with PogoTec exploring other uses

to combat the eye fatigue and dryness that can result from gazing

for PogoTrack: from UV meters and pedometers to monitors that prevent

at screens for extended periods of time. Biofinity Energys contact

drivers from falling asleep. PogoCam and branded non-Rx sunglasses with

lenses are designed for all-day wear, helping patients’ eyes seam-

PogoTrack will be available this year at big box stores, optical retailers and

lessly shift between devices and offline activities. This results

eyecare offices as well as PogoCam.com and Amazon.com. Customers

from its Digital Zone Optics and Aquaform technologies. Aquaform

who purchase via e-commerce will receive a pair of sunglasses with Pogo-

attracts and binds water to retain moisture. CooperVision, Inc.

Track. PogoTec 540.904.5156 • PogoTec.com • Info@PogoTec.com

800.341.2020 • CooperVision.com

eSight 3 Technology that enables the legally blind to actually see, the

ZEISS VR ONE Plus Virtual Reality Headset The VR ONE Plus is an

eSight 3 electronic glasses from eSight Corp. uses high-tech image

upgraded version of the company’s award-winning VR ONE. Designed

processing to give users control over magnification, contrast, bright-

with the same premium ergonomics, material quality and precision

ness, focus and other features important to people with low vision. The

ZEISS optics as the original, changes include a universal smartphone

electronic glasses contain a proprietary camera that projects adjust-

tray that works with any Android or iOS smartphone with a screen size

ed video onto two OLED screens in front of the eyes, in real time. eSight

between 4.7 in. and 5.5 in. The ZEISS VR ONE Plus delivers razor-sharp

can be used while walking and while shifting between tasks and envi-

images, and manual adjustments for different pupillary distances

ronments, without interruptions in the image. Because no two people

are not necessary, making it suitable for people who wear glasses.

see alike (even with the same diagnosis), eSight ships from the factory

Users can experience the device immediately using virtual reality

with customized personal settings. As compared to the previous itera-

apps from Apple iTunes and Google Play, including 3D cinema, 360-de-

tion, eSight 3 is smaller, lighter, more aesthetic and more comfortable

gree concerts, a first-person view or 3D games. Carl Zeiss Vision, Inc.

for users. eSight Corp. 855.837.4448 • eSightEyewear.com

800.358.8258 • ZEISS.com/VRONE • Customer.Service@ZEISS.com

VCPN VisionCareProducts.com

Wearables.indd 89

March 2017 89

2/17/17 4:32 PM

S o c i a l Me di a A dvis or

The Benefits of Social Media for Business Samantha Toth

way to add value and credibility

GAIN INSIGHT INTO FOLLOWERS

GATHER FEEDBACK

to your social media pages. Posts

Your business social media pages

Prospective patients will research

that provide followers with more

provide you with access to the

your business’s reviews and rat-

ques-

information about your prac-

helpful personal information

ings, so it’s important to make

tion the importance of having a

tice that they can share increas-

of anyone who follows you with

gathering patient feedback online

social media presence. Today’s

es your chances of improving

an account. This information

a priority. Building a portfolio

world is driven by technology,

engagement across channels.

includes interests, location, demo-

of strong online reviews takes

with overwhelmingly more than

Show your practice’s personal-

graphics and gender. This data can

time, which is why focusing on

81% of consumers searching

ity by allocating 70% of posts

be helpful when determining your

great patient experiences is key.

online before making a purchase,

to valuable and brand-building

business’s target audience and

Respond to all patient feedback,

Many

businesses

still

according to Adweek.com.

Of the three billion Internet users, nearly two billion of them have active Facebook accounts, according to Statista.com. In

Developing a formal social media marketing plan can help build up brand awareness, introduce new product or promotions and encourage fan interaction.

addition to these overwhelming usage statistics, the following

content. For 20% of your posts

how best to reach them. Through

whether good or bad, in a timely

reasons further explain why busi-

you can share other’s posts, while

“social listening,” you can follow

and professional manner. This

nesses can’t afford not to have a

only 10% should be promotion-

how fans are interacting with your

will help establish credibility with

social media presence.

al in nature. This allocation of

brand, all in real time.

your current following and help attract new fans.

post types will help your patients SHOW YOUR PERSONALITY

get to know your practice before

BOOST SEO

Providing content that is educa-

they call or visit, without too

All social media sites allow for the

WHERE TO BEGIN

tional and interesting is a great

salesy of an approach.

inclusion of a business profile in

If your practice doesn’t yet have

order to include relevant, search-

a social media presence, begin by

able information such as names,

creating business accounts with

locations, industries and topics

Facebook, Twitter and Google+.

of interest. When you incorpo-

Next, determine who your target

rate related keywords into your

audience is, what they are inter-

“about” sections, you are helping

ested in, and find a way to tie those

your search engine optimization

interests to your practice’s brand.

(SEO), and you have the potential

Developing a formal social media

to rank higher when a user search-

marketing plan can help build

es for those similar keywords. For

up brand awareness, introduce

best results, fill out all of the sec-

new product or promotions and

tions completely.

encourage fan interaction. vcpn

Samantha Toth is the resident marketing rockstar for Innereactive Media, a full-service marketing company specializing in the optical industry, in Grand Rapids, MI. 90 March 2017

Mar_Social Media.indd 90

VisionCareProducts.com VCPN

2/17/17 4:33 PM

New Technology.

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POGOCAM120/20 ad.indd 1 Untitled-4

FOSTER GRANl: 2/16/17 7:31 2/17/17 8:10 PM AM

Busi ness S o l u t i o n s

IN THE FORECAST Retail trends predict a sunny outlook for your optical.

By Travis J. Reed

the retail industry and fashion

“Menaissance.” Men are outspend-

Trend #2 Personalization

Most opticians know that any-

world to help separate you from

ing women by 13%, and early indi-

When people can find better pric-

where from 60% to 70% of their

the competition and successfully

cators predict that the menswear

es online you must stay ahead of

revenue comes from the retail side

compete. Here are five forecasted

market will expand 8.3% next year,

the curve in regards to customer

of their practice.

trends to consider.

he said, sourcing The Boutique@

service, frame and lens selection,

The problem is, the retail world

Ogilvy 2016 Men’s Shopping Re-

unique services and special offers.

is extremely competitive—from

Trend #1 Menswear

port. To meet the demand, buy

That’s because the internet treats

lower-priced big box stores to

Men are shopping more than ever

more men’s frames, try out a new

shoppers most often as a faceless

the internet marketplace. In ad-

before and have traditionally been

menswear brand, embrace a little

source of revenue. So play to your

dition, other companies, such

neglected in the retail industry

more color, pattern and interesting

strengths and know your custom-

as Amazon, deliver orders with-

(including the optical world). In

frame shapes to provide the best

ers’ names, where they love to shop,

in an hour in major cities and

Forbes.com, contributor Bryan

selection and even consider having

brands they love to wear, their fa-

are testing drone options as you

Pearson, cleverly calls this the

a men’s event.

vorite color and one they would

read this. While we’re not sug-

never wear. Note these details in

gesting you employ drones, this

their file and impress them the next

helps to explain how a patient

time they come in. You can also

becomes impatient, and why they

keep track of a frame they wanted

may have a short attention span

but didn’t buy, and call them if it

and are easily distracted by anything bigger, better, cheaper or different than the rest. What we do suggest is tapping trends in 92 March 2017

Reed_Retail Trends.indd 92

It’s raining men!

Be prepared by stocking up on male frames: Ted Baker B947 from Tura, Inc.

gets marked down or goes on sale.

Trend #3: The “It” Color Are you familiar with Pan-

@

VisionCareProducts.com VCPN

2/17/17 5:29 PM

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Untitled-4 1

2/17/17 6:58 PM

Busi ness So l u t i ons Morel’s OGA 82680

tone and all the amazing research

what colors pair best with Green-

this organization does forecasting

ery, as well as past colors of the

color trends? Have you picked

year and trend examples.

up a few fashion magazines to

T602 Diana from neubau Eyewear

see what’s hot for 2017 in men’s

Trend #4: Technology

and women’s accessories and

Do you have virtual try-on screens

garments? If so, you would have

or software, such as the Visioffice

seen the color of the year for 2017

2 from Essilor of America, Inc. or

is Greenery, a light bright lime

the Spectangle PRO from Hoya

green (PANTONE 15-0343). Buy

Vision Care, installed on tablets

some frames in this color, create

or iPads in your practice? Can

a display and then talk it up! In

you take a payment with a smart-

research that over 50% of women

the office, you can paint an accent

phone instead of just accepting

in retail settings buy something

wall this color or buy some fresh

checks, cash and credit cards? Do

because they see it on display. So

flowers that match it. Get social

you have flat screens showing ven-

the big questions are: Do you have

with it and post some pics of the

dor images instead of cardboard

displays? Do you employ some-

frames and/or your dispensa-

point-of-purchase pieces clutter-

one truly talented and trained in

ry on Facebook, Instagram or

ing up your countertops? Can you

the craft of creating them? Can

Pinterest. Even if you don’t have

turn around a lens fast enough, or

your displays be better? Do you

many frames in this color you can

will a customer go somewhere else

have a budget to change these

still sell with this knowledge. Talk

with less wait time? Make a plan as

displays monthly or quarterly?

about the trend and how a neu-

to what you can do now and what

Taking a broader view, how is the

tral color such as brown, silver

you can do over the next year to

interior design of your practice?

or even tortoise patterns will go

implement new technology. Shop

Are you proud of your furniture,

great with a bright green fashion

your competition and other local

fixtures, guest seating, lighting,

piece. Need more inspiration?

retailers, attend trade shows and

flooring, bathrooms, exam rooms

Visit Pantone’s website to see

listen to the needs of your staff. To

and countertops? Grocery stores

gauge what customers are looking

spend millions every few years

for, a patient survey on a site such

remodeling fixtures, lighting and

as SurveyMonkey.com or your

so much more just to look new,

practice management software

fresh and exciting compared to

can help find out.

their competition. It has nothing

Visioffice 2 offers interactive tools such as virtual try-on screens.

to do with fitting more merchan-

your patients the most. Create or

Trend #5:

dise or being dated, but rather it’s

plan with a timeline and budget

Merchandising Design

about staying ahead of the curve.

and designate staff members to

Judy Bell, CEO of Energetic Re-

Get help, take notes, create a bud-

lead each project. Don’t be scared

tail, wrote a fantastic textbook for

get and make a plan!

to ask for help from professionals,

merchandising students called

To not get overwhelmed with

Silent Selling. She states from her

new trends, pick and choose to

or consider local college students studying design.

your advantage. Discuss these ideas Eye Site of Virginia collaborated with a reclamation design company to ceate their salvage-chic optical shop.

with your staff and get feedback as to what everyone feels will impact

Travis J. Reed is CEO

I

of Creative Visionary, Inc.

WHERE TO FIND IT: Essilor of America, Inc. 800.542.5668 • EssilorUSA.com // HOYA Vision Care, North America 877.528.1939 • HoyaVision.com • SalesSupport@ HoyaVision.com // Morel 800.526.8838 • Morel-France.com // neubau Eyewear 800.223.0180 • neubau-Eyewear.com // Tura, Inc. 800.242.8872 • Tura.com 94 March 2017

Reed_Retail Trends.indd 94

VisionCareProducts.com VCPN

2/17/17 4:34 PM

Strength in

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57-0531-ExamCycle Untitled-4 1 B2B-VCPN-01.indd 1

2/10/17 2/17/17 12:37 7:31 PM

e r o f be

Busi ness S olut ions Reta ilP rof ile

IN THE BLINK OF AN EYE IN SIX MONTHS, A HIGH-END OPTOMETRIC PRACTICE WENT FROM CONCEPT TO COMPLETION.

By Anthony Floreno

found an old department store sit-

it. The city has been listed as

Brentwood, TN-based interior

Five years after graduating from

ting empty, which she rehabbed.

one of the nation’s fastest-grow-

design firm that specializes in

the University of Houston College

Six months later Blink Eyecare

ing ones multiple times over the

optometric offices. Preliminary

of Optometry in 2007, Kayla

opened in November 2013.

past decade, and its population is

design work started in early 2013,

Gaddis, OD, decided the time was

“I felt like I knew what I want-

mostly young and affluent. “It’s a

with the bid and permit plan

right to open her own business.

ed to do, so I started looking

rapidly growing region and very

issued at the end of July. However,

She was working at Alexandria

around,” said Gaddis. “I knew I

educated. I knew it could support

planning the layout was a major

Eye and Laser Center in rural

wanted to either buy an existing

a high-end, boutique-like shop,”

challenge due to the irregular

Leesville, LA, as a doctor and

practice or start my own from

said Gaddis. “No one else in the

shape of the space and the many

helped grow the small practice,

scratch. I had this vision of what

area was doing boutique; every-

existing features—a fireplace and

but she felt the time was right for

it would look like in my head,

thing are these rather traditional

staircase, chief among them—

a move. So, she packed up the car

and I found the perfect location.”

optometric offices.”

that had to be incorporated into

and her family and moved back to

McKinney, TX, about 40 miles

To help get the job done, she

a functional optometry practice.

her native north Texas. There, she

north of Dallas, proved to be

hired Barbara Wright Design, a

Gaddis wanted to keep the many

96 March 2017

Floreno_Blink.indd 96

VisionCareProducts.com VCPN

2/17/17 4:35 PM

fa ter unusual features of the space, so

then helped her make the final

to sell brands you like and that

ing set-up. They’ve also expended

Barbara Wright was tasked with

decision on what would work

your customers want,” she said.

their dry eye offerings to include

working around them.

best.” The end result is a unique,

Right now, that includes brands

drops and ointments.

“Despite the cut-up nature of

eclectic design that is a haven for

such as Tiffany, Tom Ford, Jimmy

All the hard work has paid off,

the space, each area flows grace-

patients that want superior eyecare

Choo, Persol, MODO, Maui Jim

as the community feedback has

fully into the next,” said Wright.

and high-end frames.

and Toms. But don’t expect to

been off the charts. “From the

Ultimately, though, the eye-

find the same old frames every

moment we opened, the reception

the optical before getting to the

wear and displays took center

time you return. Although the

has been fantastic,” said Gaddis.

waiting area.” After the design

stage. Gaddis selected most of

store has anywhere from 600 to

“People always ask about the wall

phase, work proceeded through

the artwork and furniture her-

700 frames on hand, Gaddis is

colors and say it has a spa-like

the summer, and Blink opened its

self—some of which are vintage

big on change, and collections

environment. I believe people

pieces repurposed for merchan-

are ever-evolving and constantly

like nice things—and that’s what I

When working with clients such

dising. She also worked with a

being swapped out.

want to have here. I’m in the office

as Gaddis, who has a strong sense

local designer to choose some

On the clinical side, the shop

more than at my house, so I want

of personal style, Wright prefers

pieces and purchased a number

just installed a second optomet-

the place I work to be just as nice

to act as a consultant as well as a

of items online.

ric line last year, running a suite

as my home.”

designer. “Dr. Gaddis sent me pho-

Naturally,

“Patients can browse around

doors in the fall.

needed

composed of Marco’s TRS digital

tos of pieces she liked during shop-

premier frames to stock those

refraction system, Optos’ OptoMap

Anthony Floreno is editor of

ping expeditions,” said Wright. “I

shelves. “In the end, you have

and Stereo Optical’s vision screen-

Vision Care Venture.

VCPN VisionCareProducts.com

Floreno_Blink.indd 97

Gaddis

March 2017 97

2/17/17 4:35 PM

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Biz Solutions New.indd 99

March 2017 99

2/17/17 4:37 PM

Busi nessS olut ions NEW

INDEX TO ADVERTISERS ADVERTISER

PAGE

PHONE

WEBSITE

All About Vision

20

858.454.2145

allaboutvision.com

Allure Eyewear

59

212.447.0090

allure-eyewear.com

AOA

98

—

optometrysmeeting.org

Bushnell Outdoor Products

49, 65, 81

913.752.6137

bushnell.com

CareCredit

93

866.853.8432 carecredit.com

Coburn Technologies

22

800.COBURN1

Costa

51

DE RIGO REM Dynamic Labs

CUSTOMIZED WORKFLOW FROM

in addition to saving valuable exam

EYEFINITY EHR

time. Once users create their pre-

Eyefinity EHR recently launched

ferred vision exam workflow, Eyef-

its most customizable vision exam

inity EHR will save this information,

workflow. In real time, users can

and it will be available every time

create their preferred order for

the user logs into either the iPad or

specific procedures they like to

desktop version. 800.269.3666 or

coburntechnologies.com

perform as well as hide procedures

Sales@Eyefinity.com

800.447.3700

costadelmar.com

they do not use. This customized

41

800.423.3023

derigo.us

workflow is designed to create

85

888.339.6264

dynamiclabs.net

greater efficiencies in Eyefinity EHR

Eastern States Eyewear

37

800.645.3710

eseyewear.com

Essilor Instruments

71

855.393.4647

essilorinstrumentsusa.com

i-dealoptics

32

800.758.6249 i-dealoptics.com

Inspecs

2-3, 16-17, 77

800.852.7857

inspecs.co.uk

Kenmark Eyewear

25, 27

800.627.2898

kenmarkeyewear.com

Lab-Tech Inc.

87

800.822.4343

lab-tech.net

.

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p,elf&el\00'- 1,\,,1.tuJCfl'I\ .

'5,0t,.CCf'1,3C\\.eflS,:r,alS

L’Amy America

43

800.872.7377

lamyamerica.com

Luxottica

29, 63

800.422.2020

luxottica.com

Marchon Eyewear

6-7

800.966.2020

marchon.com

Marcolin

35, 61

800.537.9265

marcolin.com

MEI System

69

630.521.8588

meisystem.com

The McGee Group

10-11

800.966.2020

mcgeegroup.com

Mondottica USA

55

866.666.3662

modotticausa.com

Morel

CV2 Spread, 75 800.526.8838

morel-france.com

OAA

CV3

901.388.2423

oaa.org

Ogi Eyewear

53

888.560.1060

ogieyewear.com

Optek International

66

727.522.2301

optekinternational.com

OptiSource International

insert, 86

800.678.4768

1-800-OptiSource.com

Optometry Giving Sight

24

888.OGS.GIVE

givingsight.org

PogoTec

91

540.904.5156 pogotec.com

Reed Exhibitions

79

800.811.7151

vision.reedexpo.com

Safilo

45, 47

800.631.1188

safilo.com

of America, Inc.

CV1, 12-13

800.235.5367

seikoeyewear.com

Think About Your Eyes

95

—

thinkaboutyoureyes.com

Transitions Optical Inc.

8-9, 73

800.533.2081

transitions.com

ECPs can easily and effectively

Tuscany Eyewear

14

800.293.9588

tuscanyeyewear.com

display frames they carry with new

ing stylized risers in either glass

Vivid Eyewear

83

800.631.0188

vivideyewearusa.com

displays from Optical Marketing

or wood, allowing for a full view

WestGroupe

Onsert, 4-5

800.361.6220

westgroupe.com

Group (OMG). Made in the U.S., OMG’s

of frames. OMG displays maximize

Wiley X Eyewear

19, 21, 23, 31

800.776.7842

wileyx.com

displays replace old-fashioned

cubic space with sleek, modern

frame boards with shelving featur-

designs. 978.712.0664,

•

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Seiko Optical Products

Windsor Eyes

39

877.662.6006

windsoreyes.com

Zyloware Eyewear

CV4

800.765.3700

zyloware.com

100 March 2017

Biz Solutions New.indd 100

MODERNIZE WITH OMG DISPLAYS

OMGHome.net.

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33.95 4 1.95 38.95 18.95 35.50 15.95

9.75

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38 .00 14.50

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ULTRA

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AVAIRA

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BIO FINITY

24.50

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Please contact Janet Cunningham at jc@visioncareproducts.com (ISSN-1549-6716) is published monthly, except December, by First Vision Media Group, Inc., 25 East Spring Valley Avenue, Suite 290, Maywood, NJ 07607. Phone (201) 587-9460, Fax (201) 587-9464. Periodical Postage paid at Hackensack, NJ and additional mailing offices. Postmaster: Send address changes to VCPN, P.O. Box 9033, Maple Shade, NJ 08052-9033.

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March 2017 103

2/17/17 7:55 PM

LOOKING BACK

FROM WAR VET TO INDUSTRY VET Optician Egon Kot reminisces about his first occupation, which is seven decades strong.

Not many can say they’ve witnessed an industry change over 70 years. But 93-yearold Egon Kot, a practicing optician in Clifton, NJ, has seen it all.

Born in Kassel, Germany, Kot immigrated to the U.S. with his parents in 1936 at the age of 12, settling in Paterson, NJ, where his father worked as a baker. Through his network of friends, he heard that opticianry was a good occupation, which he pursued right before serving as a corporal in the U.S. Army during World War II. “It seemed like a good thing to do and I can’t complain—it [opticianry] has been good to me,” Kot said from his office at Kot Opticans and Hearing Aid Center, a practice he owns with his son Jeffrey, an audiologist.

After returning from service, Kot went to work at M.H. Harris Opticians in New York City

104 March 2017

Mar17_Looking Back.indd 104

for several years, before transferring to its Newark, NJ, office and then working with an ophthalmologist in Passaic, NJ. Kot is also a licensed audiologist, and his current practice has been in two different Clifton locations for about 25 years.

“It’s very commercial now,” Kot commented about the optical industry. “Today there are ‘highway’ operations and you can get glasses anywhere. Very often, glasses [purchased online] are poor quality and they don’t fit properly, so they go to their local optician to have them fixed-and expect it free of charge!”

Kot stocks both sunwear and ophthalmics for adults and children from such brands as Liberty Sport, Ray-Ban and Flexon, and he is a big fan of Varilux as well as BluTech lenses.

Kot, a grandfather of three and

great-grandfather of seven, said he believes that iPads, computers and other devices are very harmful, especially for children’s eyesight. “They emit a dangerous blue light and by their early 30s, kids will have signs of cataracts and macular degeneration,” he said.

After the death of his wife, Shirley, five years ago, Kot sold his home in Pompton Plains, NJ, where he and his wife raised two children (son Jeffrey and daughter Ellen).

He now resides in Clifton near his practice, where he works six half-days a week. And while he used to do most lab work himself, Kot said he now relies on two labs to do most of the work for him—unless a patient needs something very fast.

“I enjoy getting up every day and still meeting people,” he said. “What else would I do? Stare out the window all day?”

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