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OUTFIT YOUR PATIENTS WITH SUPERIOR LENSES Seiko Superior SV and Transitions® lenses give you the latest solution for your patients who expect the best in lens technology. Seiko Superior SV lenses bring precision optics to any prescription with the ability to customize the depth of focus to your patient’s unique lifestyle. Only Transitions Signature® lenses use exclusive Chromea7™ technology, an advanced formulation that allows the lenses to be more responsive than ever before while blocking harmful UV rays and reducing exposure to harmful blue light indoors and out. Seiko Superior SV is available in gray and brown Transitions lenses to perfectly accent style-savvy frame choices.
Available in gray and brown. Transitions and the swirl are registered trademarks of Transitions Optical, Inc., used under license by Transitions Optical Limited. ©2016 Transitions Optical Limited. Photochromic performance is influenced by temperature, UV exposure and lens material. ©2016 Seiko.
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Stop Selling and Start Helping Patients Buy HANDLING THE PURCHASING HESITATION OF MILLENNIALS Oftentimes, successfully mar-
portunity to explain how Seiko
keting to Millennials may seem
Superior SV and Transitions®
like a losing battle. Traditional
lenses fit directly into their
“selling” techniques of the past
unique eyewear needs.
are not convincing this new generation to make purchases.
Demonstrate the Benefits
With a buying power of $200
Millennial patients want to hear
billion annually (via Advertis-
your recommendations based
ing Age), businesses need to
on tried-and-true experience.
start focusing on how to help
Do your Millennial patients
millennial patients buy. Knowing
participate in a lot of outdoor
if they are convinced the brand
Provide Options
what drives Millennials to make
activities? Paint a picture of
they are wearing is an extension
After demonstrating how
a purchase is the first step to
how Seiko Superior SV and
of who they are as a person (via
high-quality and beneficial Seiko
handling buyer hesitation and
Transitions lenses options can
BCG Perspectives). Parallel this
Superior SV and Transitions
making the eyewear selection
solve issues related to bright
conscious mindset by focusing
lenses are to their lifestyle and
process more comfortable.
light and glare. If your practice
on the benefit that new lenses
unique needs, further elabo-
is equipped with an in-office
and eyewear will have for their
rate on additional lens colors
Share Stories
viewer, demonstrate the bene-
lifestyle. Millennials are current-
and frames available. Include
Authenticity is important to
fits of how photochromic lenses
ly the most tech-dependent
conversation about their unique
Millennial patients. Begin by
transition seamlessly between
generation and spend hours
style and color pairings. Hesi-
cultivating a relationship to
indoor and outdoor lighting.
each day on mobile devices
tant Millennials will only commit
build trust and loyalty. Walk
Encourage them to test lens
and computers. Demonstrate
to purchasing after they are
them through scenarios where
decals by inviting their partici-
how Seiko Superior SV and
confident they have made the
purchasing your product will
pation, asking “How would you
Transitions lenses are optimized
most informed choice. It is up
represent their unique person-
like to see the benefits first-
for different viewing distances
to you to provide them with the
ality and directly improve their
hand? Let me show you.”
and position of wear, as well as
resources, knowledge, and ex-
how they reduce the amount of
pertise needed to help them feel
exposure to harmful blue light.
comfortable buying eyewear.
lifestyle. Ask them to share their experiences with their current
Cater to Their
eyewear and elaborate on any
Unique Lifestyle
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Millennials are more inclined to
This will present the perfect op-
make an expensive purchase
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Transitions® Signature Lenses
Transitions® lenses block harmful UV rays and reduce exposure to harmful blue light indoors and outdoors so your patients can more safely enjoy their vision today and in the future. Transitions® Signature® VII lenses block at least 20% of the harmful blue light indoors, which is up to 2 times more than standard clear lenses,* and they block over 85% outdoors.
Super Surpass ECP AR
SUPER Surpass ECP AR features an anti-static, super hydrophobic/oleophobic topcoat that repels water, oil and grime. Surpass ECP AR performs as well or better than nationally advertised AR brands and is engineered to prevent lens deterioration due to UV, humidity, and temperature fluctuations. Stock Surpass ECP AR lenses include a no slip protector to eliminate slippage and simply in-house edging.
Seiko Optical offers the largest selection of finished single vision Transitions® lenses for in-house edging at your practice.
FINISHED SINGLE VISION HARDCOAT
•
SEIKO 1.74 Transitions® Signature™ VII (Gray) SEIKO 1.67 Super SV Transitions® Signature™ VII (Gray)
SURPASS SUPER HYDRO AR
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SEIKO 1.67 Super SV Transitions® Signature™ VII (Brown) 1.59 DiamondClear® Transitions® Signature™ VII (Gray) - Aspheric
•
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•
•
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1.50 Transitions® Signature™ VII (Gray) 1.50 Transitions® Signature™ VII (Brown)
Call Now to Order! Telephone: 800.235.5367 Fax: 800.992.2895 Transitions and the swirl are registered trademarks of Transitions Optical, Inc., used under license by Transitions Optical Limited. ©2016 Transitions Optical Limited. Photochromic performance is influenced by temperature, UV exposure and lens material. ©2016 Seiko.*Transitions lenses block 20% to 36% of harmful blue light indoors excluding CR607 Transitions Signature VII products which block 14% to 19%. The 2 times comparison refers to typical clear 1.50 and polycarbonate hard-coated lenses.
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The New Classic Collection
We’re Back! Bigger and Better!
Pick A Shape, Pick A Color. 81 Combinations J 51-19-145 Gold
M 53-19-145 Black
P 55-19-145 Green
K 52-19-145 Brown
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Q 51-19-145 Silver
L 55-19-145 Burgundy
O 52-19-145 Copper
R 54-19-145 Blue
Contact your local Essilor lab for more information about your new Tuscany Mount Eyewear Stainless Steel Classic Collection Kit Box and available frame & lens packages.
$199.
95
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YOUR TOTAL OPTICAL PRODUCT RESOURCE
TABLE OF CONTENTS 38
On the Cover
UPFRONT VIEWS 20 THINK ABOUT YOUR EYES Guest Editorial by Charles Shidlofsky, OD, FCOVD 24 PRODUCT BUZZ 26 NOTEWORTHY Treat Them While They’re Young 28 0NE-TO-ONE Phil Turnage, President, Mondottica USA 30
Face, Eyes, Lips is the latest Bobbi Brown collection from Safilo for spring/summer ’17 that integrates the makeup artist’s simple, beauty-enhancing approach to eyewear. Never one to get overly trendy, Brown’s three families for ophthalmics and suns each have a special focus: the nude Face (stemming from Brown’s iconic skin tone correcting foundation), standout Eyes (black mascara and eyeliner, always!) or bold Lips (rosey pinks, please). The demure, square-shaped Cali in thinner acetate from the Face Family, the preppy Daisy in a soft cat eye from the Eye Family and the vintage-meets-modern Woodson sun with a stylish metal bridge are standouts. VCPN had the fun honor of interviewing Brown in person—check out About Face on p. 52. Model wears The Bardot/S • 800.631.1188 • Safilo.com • Info@Safilo.com Renowed makeup artist Bobbi Brown brings her expertise to eyewear with a new perspective on how women perceive and purchase eyewear. The line is driven by core basics of ideal shapes supported by color coordination with face shape, skin tone and personal style Alessandro Marcer, creative director, Safilo
VCPN VisionCareProducts.com
TOC_Mar17.indd 15
EYEWEAR & FASHION Sunny Side Up by Kaitlyn Roberston 33 #Trending by Rona Gindin 38 A Bonding Experience by Diane Drake, LDO, ABOM, FCLSA 42 Rock Star Status 46 Frame Front Get Into Gear 48 Interview: Bobbi Brown About Face by Michele Silver 52 Panorama Climb Every Mountain 56 by Michele Silver NEW 58
44
OAA COVERAGE LEADS ON FACEBOOK FACEBOOK.COM/ VISIONCAREPRODUCTNEWS.COM VCPN’s attendance at the Opticians Association of America Leadership Conference in Savannah, GA, last month generated lots of engagement on Facebook. Each of our posts covering the speakers, who included Luxottica’s Alessandro Baronti, Younger’s Robert Lee and our own Frank Giammanco, were each viewed by well over 1,000 of VCPN’s Facebook followers.
ALL EYES ON ZYLOWARE FACEBOOK.COM/ VISIONCAREPRODUCTNEWS.COM A lot of our Facebook followers liked and shared the news about Zyloware being featured in the “Money Talks” section of Westchester Magazine.
46
Being Social
March 2017 15
2/17/17 6:35 PM
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POTTER
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B O N D E D
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R I M L E S S
E Y E W E A R
2/17/17 7:09 PM
YOUR TOTAL OPTICAL PRODUCT RESOURCE
TABLE OF CONTENTS MARCH 2017 Volume 17, Issue 3 EDITORIAL STAFF Vice President, Editorial John Sailer • JS@VisionCareProducts.com Managing Editor Michele Silver• MS@VisionCareProducts.com Senior Editor Joanne Van Zuidam •JVZ@VisionCareProducts.com Assistant Editor Cara Aidone Huzinec • CH@VisionCareProducts.com Vice President, Design Jane Kaplan • JK@VisionCareProducts.com Assistant Art Director/ Bruce Kenselaar • BK@VisionCareProducts.com Production and Web Manager Anthony Floreno • AF@VisionCareProducts.com Contributing Writers Diane Drake, Rona Gindin, Anthony Floreno, Travis J. Reed, Kaitlyn Robertson, Michelle Titzkowski, Samantha Toth Editor Emeritus Ed De Gennaro, MEd, ABOM ED@VisionCareProducts.com
BUSINESS STAFF
Boost Your Bottom Line by Edging More In-House by Michelle Titzkowski 67
58
72
More ‘Exxpert’ Edging 72 All-In-One Edger is Block-Free 74 Edger Re-Edges Automatically 76 Patternless Edger Handles the Curves 78 High-Index Lens Materials: Past, Present, Future By Ed De Gennaro, MEd, ABOM 80 NEW 84
BUSINESS SOLUTIONS Wearables and More at CES 2017 by John Sailer 88 The Benefits of Social Media for Business by Samantha Toth 90
97
In The Forecast by Travis J. Reed 92 In The Blink of an Eye by Anthony Floreno 96
President & Publisher Frank Giammanco • FG@VisionCareProducts.com
NEW 99
Executive VP & Associate Publisher Shawn Mery • SM@VisionCareProducts.com
Advertisers’ Contact Information 100
Director of Sales Janet Cunningham • JC@VisionCareProducts.com
Classified Advertising for the Optical Industry 101
Vice President, Marketing Debby Corriveau • DC@VisionCareProducts.com
From War Vet to Industry Vet 104
Vice President, Operations Sharon O’Hanlon • SO@VisionCareProducts.com Subscriptions SUB@VisionCareProducts.com
18 March 2017
TOC_Mar17.indd 18
VISION CARE TECHNOLOGY
ADVERTISERS’ INDEX VISION EXCHANGE LOOKING BACK
104
ACCORDING TO TAYE, 1.9
billion WORLDWIDE of the world’s 7 billion have vision correction; ANOTHER 2.5 billion need it but do not have it.
THAT NUMBER grows by 50 million each year.
VisionCareProducts.com VCPN
2/17/17 7:56 PM
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VIEWS
Take Patient Education to New Heights
Notably, AO people in countless numbers carried their pride and experience on to every corner of the optical industry to help form what eventually has become JOHN SAILER
The More Things Change
Educate your patients and build your practice with free services from AllAboutVision.com.
EssilorLuxottica. I believe the historical context here is rather remarkable.”
Following our reaction to the
The term “under one roof ” that
merger of Essilor and Luxottica
Dundas uses when discussing the
in this space last month, industry
history of American Optical is a
veteran Patrick Dundas shared
reference to the Views on this page
the following:
last month, which referred to the
“Here’s a little personal insight.
newly formed EssilorLuxottica
My optical industry career began
company as being “under one
in 1958 with American Optical
roof ” because now it has become
Company (AO) at 25 Kearny
even more vertically integrated
Street in San Francisco. Under
than before. He makes the valid
The pendulum appears to be swinging back toward more, rather than less, vertical integration. one roof, in a six-story building,
point that this isn’t the first time
we proudly served the company’s
(and likely will not be the last)
northwest region with its 18 opti-
that one large conglomerate in the
cal labs. Under one roof, as part of
optical field was responsible for
Visit www.allaboutvision.com/ecp/ to learn about…
the world’s largest optical com-
such a wide range of products in
• Free, comprehensive, trustworthy patient education
pany, we serviced eyecare profes-
so many categories.
sionals with AO-manufactured
Other industry veterans also
frames, lenses, eyeglass cases,
pointed out that it wasn’t that long
• Free Eye Health Videos for practice websites
sunglasses, ophthalmic instru-
ago when it was the optical labo-
• Free Eye Health News Feeds for practice Facebook pages
ments, lab equipment, dispens-
ratories that were more vertically
ing furniture, tools and supplies.
integrated in the past, offering
On the third floor, we operated
frames along with an extensive
the region’s busiest wholesale
array of product lines.
• Free listings in the Eye Care Practice Network
• And more! AllAboutVision.com is a leading provider of online eye health and vision correction information. We have hundreds of pages of easy-to-understand, trustworthy content that is developed with the input of eye care professionals on our Editorial Advisory Board.
l~
ALL ABOUT
®
f<JVISIOD?
lab. My history with AO spanned
It’s clear that as consolidation
25 years where I witnessed first-
continues the pendulum appears
hand the work of optical indus-
to be swinging back toward more,
try giants and the company’s
rather than less, vertical integration.
seemingly endless run of market
As they say, the more things change,
breakthroughs and industry firsts.
the more they stay the same.
AllAboutVision.com is a Supporter National Sponsor of Optometry Giving Sight. © 2016 Access Media Group LLC. All About Vision and AllAboutVision.com are registered trademarks of Access Media.
email me at JS@VisionCareProducts.com 20 March 2017
John_Views_Mar.indd 20
VisionCareProducts.com VCPN
2/17/17 6:45 PM
Introducing WorkSight TM by Wiley X - a new collection of 12 beautiful and strong ophthalmic frames. So strong that they meet ANSI Z871 safety standards thanks to their removable side shields. Don't be fooled though. Patients will covet these frames primarily for everyday (and night) wear, with the added benefit of being able to go from the job site to the dance floor without missing a beat. Available with new WX Blue AR coating. "-l,;l.;;a.111.a...;,...,_~..i,;;,,1,IIUl,;;i;,,â&#x20AC;˘t.1,1,1.1&.1
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REMOVABLESIDE SHIELDS
12/22/16 12/22/16 11:36 2:48 PM AM
VIEWS
COBURN f
TECHNOLOGIES ~ ..J pair. While you’d think this would
BOOTH
stimulate sales, it probably makes the consumer feel that eyeglasses from a more conventional provider are a rip-off. Then there’s the FRANK GIAMMANCO
WHY DON’T WE SELL MORE STUFF?
repurchase cycle, now dictated by managed care more than ever and pretty much stuck at two yearsplus. And there’s the lack of skill
Ours is an industry that others can
(or desire) to be a salesperson—as
only dream about. Consider: the
many ECPs are apt to admit.
U.S. population is getting older
But the biggest hurdle to sales
and these older Americans (Baby
growth is consumer ambivalence.
Boomers) come in large numbers
Consumers get excited about buy-
and have disposable income—and
ing new apparel, new electronics
they’re virtually all presbyopic at
and new cars. But eyewear? It’s rare
this point. A generation compa-
that you’ll hear someone speak with
rable in size (Millennials) likes to
frothy anticipation about buying
spend money too, and also appre-
a new pair of eyeglasses, much less
ciates fashion, altruistic causes and
two or three. For many consum-
good value. Hence, the vision care
ers, eyewear is a “need” purchase as
patient pool is growing.
opposed to a “want” purchase.
The profit margins on opti-
How do we create that compel-
cal goods and services are pretty
ling “want” among consumers? It
reasonable, and while managed
isn’t easy.
vision care does impact prof-
Can you imagine a television
its, it also keeps the exam chairs
show or film in which every sin-
full (and eye exams are up). Also,
gle character wore glasses? That
there’s a plethora of innovative,
would certainly get attention and
new products that offer greater
would probably convey a sublim-
fashion, greater technology and
inal message to viewers.
greater wearability.
Or what if we all had “eyeglass
Despite all these good indica-
parties,” where all the guests had
tors, the optical marketplace has
to come wearing a pair of glasses
grown over the last year by a rate
(whether Rx or plano)?
of less than 2% (Vision Council numbers).
These ideas may seem a little outlandish, and they’re meant
So what’s going wrong? There
to. But this is what our industry
are a number of factors at play.
needs—some big, outlandish idea
First, there’s a lot of commodity
that makes eyewear top of mind
marketing. Buy one, get one. Two
for consumers and creates the
pair for $99. Buy online for $39 a
desired “want” purchase instinct.
email me at FG@VisionCareProducts.com 22 March 2017
Frank's_Views_Mar.indd 22
VisionCareProducts.com VCPN
2/17/17 6:44 PM
PLAY HARD.
STUDY HARD.
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12/22/16 2:49 PM 10/6/16 10:45 AM
Your Donations at Work
10% of children who go to public schools in Mexico have refractive errors. Thanks to the support of our donors and sponsors, Optometry Giving Sight is helping to fund the “Ver Bien para Aprender Mejor” (See Well to Learn Better) program, as part of the Our Children’s Vision campaign.
Sports Safety For many parents, having their
help your patients; just mention
children involved in sports is a key
this need when patients are in your
component of an active, healthy
chair, and have posters and bro-
childhood. But sports of all kinds
chures available in your office to
contain an element of potential
reinforce the message.
injury to our eyes, and many kids
Besides talking directly with
are not as protected as they should
every patient, we post frequently
be. In fact, the 2002 National
about sports vision safety on var-
Health Interview Survey found
ious social media platforms. We
that 84.6% of children do not use
provide services such as screen-
protective eyewear in situations
ings and vision training for mem-
that represent a risk of eye inju-
bers of local sports teams. We also
ry. For kids wearing “street wear”
support the Think About Your
(that does not conform to ASTM
Eyes campaign, which is helping
standards), they’re actually at a far
to educate the American public to
greater risk of eye injury than par-
stop and think about taking care
ticipants using no eye protection
of their vision.
at all. And it’s not just kids who need this protection. More than 600,000 eye injuries related to sports and recreation occur each year, with 42,000 of these injuries Photo courtesy: Ver Bien
severe enough to require a trip to
In 2017, Ver Bien will screen 4 million children in public elementary schools. Approximately 1.1 million children will receive an eye exam and more than 300,000 will receive eye glasses. For more information about the projects we fund, and how you can help, please visit: givingsight.org or call 888-OGS-GIVE
OPTOMETRY GIVING SIGHT Transforming lives through the gift of vision proud supporters of
24 March 2017
TAYE_Mar17.indd 24
IGIIB ' VISION
the emergency room. The good news, more than 90% of eye injuries can be prevented with the use of appropriate protective eyewear. In our office, we begin by impressing upon all our
Charles Shidlofsky, OD, FCOVD, is
patients, whether they play orga-
VP of the International Sports Vision
nized sports or not, and whether
Association, a member of the Texas
they are younger or older, they
Optometric Association and among
need to wear protective eyewear.
the 18,000 doctors listed on the
Increasing the use of protec-
Think About Your Eyes online locator.
tive eyewear in sports is a goal of
Think About Your Eyes is a nationwide
the National Institute of Health’s
public awareness initiative promot-
“Healthy People 2020” policy, and
ing the importance of an annual
it should also be a priority for ev-
eye exam and overall vision health.
ery one of us as eye doctors as well
First Vision Media Group (publisher
as for every one of our staff mem-
of VCPN) supports Think About Your
bers. You don’t have to focus on
Eyes as a media partner and provides
sports vision or vision therapy to
space for this monthly Guest Editorial. VisionCareProducts.com VCPN
2/17/17 4:45 PM
Zac Posen / Siegal + Far row
lisadengler for #KenmarkGetsReal
ericjess for #KenmarkGetsReal
L E T â&#x20AC;&#x2122;S G E T R E AL Through our #KenmarkGetsReal campaign, we have the opportunity to share amazing stories from real people all around the world. Youâ&#x20AC;&#x2122;ll be seeing new faces all year long as these diverse individuals share their stories of passion, creativity and balancing life, all while feeling effortlessly stylish in their #KenmarkEyewear. Find out more at KenmarkGetsReal.com.
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2/7/17 11:00 2/17/17 7:03 PM AM
PRODUCTBUZZ LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW
LOOK SKYWARD Set against Etna, Europe’s most active volcano, Blackfin’s new 2017 campaign “Sky’s the Limit” uses this natural setting of a harsh and barren terrain to represent the company’s vision of overcoming difficulties. Photographed by Giovanni De Sandre, the imagery highlights the company’s goal to position itself internationally. Blackfin, distributed by Villa Eyewear, 877.889.0399, villaeyewear.com.
DAVID VS. GOLIATH In late January, optical brand Philly EyeWorks stood up for small businesses with a peaceful protest outside of Warby Parker’s new brick-and-mortar location in Center City, PA. The protest marked an appropriate retaliation for when several years prior, Warby Parker parked its mobile store school bus in front of the Philly EyeWorks showroom, according to Cliff Balter, owner. The Philly EyeWorks brand features 21 eclectic frame styles that are each available in hundreds of color and finish combinations. Each frame is hand finished onsite. 888.245.0540, phillyeyeworks.com, help@phillyeyeworks.com.
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HILCO VISION ACQUIRED CROAKIES INC., THE WYOMING-BASED ORIGINATOR OF EYEWEAR RETAINERS. L’AMY AMERICA INKED A DEAL WITH CONDÉ NAST OPHTHALMICS AND SUNWEAR UNDER THE NAME GLAMOUR EDITOR’S PICK. PREVIEW AT VEW 2017.
THE CLEAR EDGE Expanding its concept of the best possible vision, Silhouette International introduces Silhouette Vision Sensation, lenses that will be tailor-made for the brand’s spectacles collections and produced at the Austrian family company’s headquarters in Linz. The premium lenses, Silhouette Panorama, include single-vision and premium progressive lenses for rimless and fullrimmed spectacles, with a focus on progressive lenses and optimizing vision right to the very edge of the lens. Rollout in the U.S. to select customers will occur later this year. 800.223.0180, Silhouette.com.
BAUMVISION SIGNED WITH BELGIAN BRAND KOMONO TO SELL AND DISTRIBUTE THE BRAND’S EYEWEAR IN THE U.S. TUSCANY EYEWEAR EXTENDS ITS PORSCHE DESIGN EYEWEAR LICENSE WITH RODENSTOCK GROUP FOR 10 MORE YEARS.
SUNNY PARTNERSHIP Dynamic Labs and ZEISS Sunlens have partnered for a program for one-of-a-kind premium, plano, sunlens design, upgrade and replacement service. The program allows ECPs access to a large inventory of ZEISS premium plano sunlenses, creation of a unique revenue stream and new and exclusive service to patients. Dynamic Labs, 888-339-6264, dynamiclabs.net/z-program.
VisionCareProducts.com VCPN
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kensie / rom ance
Zac Posen / Far row
kjpinc for #KenmarkGetsReal “Desert child wandering around the Pacific Northwest, and beyond, with
lisadengler
my best friend and camera by my side.”
K ENSIE / R OM ANCE
kenm ar keyewear.com | @kenm ar keyewear | kenm ar kget sre a l .com | Vi s i on Expo Ea st # 2 1 41
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NOTEWORTHY
TREAT THEM WHILE THEY’RE YOUNG T R E E H O U S E E Y E S W O R K S T O S L O W D O W N M Y O P I A P R O G R E S S I O N I N C H I L D R E N , N O T M E R E LY C O R R E C T I T. During the 22 years that Gary Gerber practiced optometry in Westwood, NJ, he often used orthokeratology to treat young patients with myopia. The results intrigued him: kids weren’t becoming as nearsighted as he thought they would. Fast forward to last August when Gerber, along with former Novartis executive Matt Oerding, opened Treehouse Eyes, a vision care practice that exclusively treats children with myopia at two locations in the Washington, DC, area: Bethesda, MD, and Tysons Corner, VA. Treehouse Eyes does not sell glasses. Through the Treehouse Vision System, young patients receive customized treatment based on several factors, including family history and race. Treatment options vary from soft multifocal
contact lenses, overnight RGP lenses and atropine. Patients are usually treated until their eyes mature, usually in their early 20s. And the younger they come in for treatment, the better the treatment works, according to Gerber. The traditional method of using glasses to correct myopia “isn’t bad or wrong,” Gerber explained. “People have to function and see,” he said. “We don’t erase myopia—we stop it from getting worse.” Oerding, who had previously worked in various marketing, strategy and general management roles at CIBA Vision and Alcon Vision Care Business, said while he had been focused on the product side of vision care, he learned “the real need is on the delivery side. Myopia control
requires clinical and commercial expertise and a dedicated focus to do it the right way, which is difficult for optometrists and ophthalmologists in traditional practices.” Both Gerber and Oerding said the key is educating parents that left untreated, myopia can cause significant complications such as glaucoma or retinal detachment. Gerber said patients who correct myopia with laser vision correction are still at risk for complications. Treehouse Eyes intends to open 20 locations in the next two years that will be either company-owned or through franchising and licensing opportunities, Oerding said: “Like orthodontists did with braces many years ago, we are creating a new category.”
T R E E H O U S E E Y E S , 2 4 0 . 2 9 7.1 0 1 7 ( M D ) ; 7 0 3 . 9 9 1 . 2 7 6 6 ( VA ) , T R E E H O U S E E Y E S . C O M . 28 March 2017
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ONE-TO-ONE “THERE WAS A DECISION OVER A YEAR AGO TO PLACE HEAVY EMPHASIS ON DEVELOPING THE INDEPENDENT CHANNEL.” —Phil Turnage
ago to place heavy emphasis on
control over operations and be-
SAILER: What other strategies will
developing
independent
come self-sufficient. We will have a
you implement in 2017?
channel. This has contributed to
customer showroom, administra-
growth the past 18 months.
tive offices, a customer care center
TURNAGE: We are expanding our
and a 16,000-sq.ft. warehouse.
channels of trade within the U.S.
the
In May 2016, the U.S. merged
The missed opportunity over the
Phil Turnage has been president of
with the international group
Mondottica USA in New Providence, NJ,
becoming a subsidiary of Mondot-
SAILER: How does this help Mon-
past several years has been with
since August 2015. Prior to that he was
tica International. Harvey Ross
dottica strategically?
the ECP channel. We are building
president of sales for Match Eyewear
remains an equity partner in the
for nearly six years and rose through
U.S. and sits on the board for Mon-
TURNAGE: We’ll enjoy economies
the sales ranks of Viva International
dottica International. This was a
of scale by having all operations
Group for 15 years previously. VCPN’s
positive move for the company
under one roof. This also makes
SAILER: What are your most prom-
editorial VP John Sailer met with him in
aligning the U.S. with several Mon-
room for the distribution of sever-
inent lines?
dottica licenses as opposed to hav-
al new collections being added to
ing a distribution arrangement.
our portfolio in 2018. These
TURNAGE: Pepe Jeans and Hackett
brands include Karen Millen, San-
London continue to be Mondotti-
dro, Maje and SPINE.
ca’s anchor brands in the U.S. Both
the company’s NJ offices to discuss its merger with the global parent company and the changes that will result.
Steve Tulba is group commercial director and CEO of Mondottica
a sales force and management to grow this segment.
collections generate a high retail
USA. I work closely with Steve to JOHN SAILER: Tell us a little about
manage and grow the organization.
SAILER: Tell us about Mondottica’s
turn and are favored by managed
the background of Mondottica.
He is a longtime colleague who is
children’s eyewear.
care providers. Pepe is a youthful collection
critical to our success in the U.S. for PHIL TURNAGE: Mondottica Inter-
many reasons. Due to his experi-
TURNAGE: We continue to see suc-
covering women’s, men’s and chil-
national sprung out of the U.K. in
ence in the domestic market, he
cess with Pepe Jeans Kids and feel
dren’s with on-trend shapes and
2002 by founder Michael Jardine.
understands the needs of our retail
there is more opportunity within
unique color combinations.
He’s built a strong international
partners and cultural nuances.
this demographic. This is why we
Hackett is a sophisticated men’s
Steve has been a tremendous
launched Zoobug London in the
fashion collection offering a styl-
resource for the strategic direction
U.S. in August of last year. This
ish range of thin acetates and
and health of the organization.
presence in over 60 countries. In 2010, Harvey Ross teamed with Michael to establish Mon-
diverse optical and sun collection
metal with leather inlays. Hackett
dottica USA, a distributor for
The merger offers the U.S. the
was developed by pediatric oph-
also includes a fashion-forward
select brands licensed to Mondot-
best of both worlds. Bringing the
thalmologist, Dr. Julie Diem Le,
assortment of extended sizing
tica International. The three pri-
organizations together has enabled
specializing in kid’s eyewear rang-
ranging from 58 to 60 eye size .
mary brands have been Hackett,
the U.S. to grow quickly in 2016.
ing from infants to 12 years old.
Christian Lacroix and Joules
Pepe Jeans and Anna Sui.
We are shoring up this growth by
Zoobug has been an interesting
are limited release collections that
The company grew mainly
relocating to a 27,000-sq.-ft. state-
niche
USA
are offered to select retail partners
through multi-door retailers, and
of-the-art facility in mid-summer.
because of the technical aspects of
as part of a regionally exclusive
there was a decision over a year
This move will allow us to have full
the product.
program in the U.S.
30 March 2017
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for
Mondottica
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A LEGACY OF PROTECTING AMERICAâ&#x20AC;&#x2122;S EYES
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i-dealoptics VCPN 2017 ad.qxp_9 x 10.875 cmyk 300 dpi 2/10/17 3:32 PM Page 1
Eleganté
View NEW collection Haggar Active
VISION EXPO EAST BOOTH 2075 www.i-dealoptics.com 800-758-6249 Untitled-4 1
2/17/17 7:02 PM
Eyewe ar & Fa s h i o n Ray-Ban RB 3025 from Luxottica
ZEISS lenses Victoria Beckham Collection
Frameri Colors of Spring with HOYA lenses
HOYA Sensity Lenses
SUNNY SIDE UP LENS TECHNOLOGY ISN’T JUST FOR PERFORMANCE PURPOSES. FASHION BRANDS ARE EMBRACING CURRENT ENGINEERING TO PRODUCE CUTTING-EDGE SUNGLASSES. By Kaitlyn Robertson
sion, Inc., “The development in
outfit. Different lens colors add a
different base colors and mirror
With greater options for high-per-
the lens technology arena is driven
unique feel to an outfit, and each
options to achieve a unique and
formance sun lenses, wearers of
by the ongoing individualization
color can change the way that you
customized look.” Individuality is
the non-athletic variety are getting
of our lifestyles and—increasingly
see the world around you.”
the key to this season’s sun pro-
in on the action. Lens technology
important—fashion trends.”
tective lenses, many of which are OH, LOOK! SHINY!
being tailored to the individual
agreed: “Technology is playing a
For the spring/summer 2017
needs of patients and their work-
bigger role in every industry – and
season, get ready for tinted and
ing or wearing conditions.
fashion is no different. Making
boldly colored lenses, mirrored
The Essilor Sunwear Colors
has become one more area for
Cherie Gifford of Essilor USA
customized, trendy looks, seen everywhere from couture runways to city streets. According to Troy Anderson,
sure that you have the right tech-
lenses, flat lenses and low profile
collection has expanded its avail-
go-to-market and communica-
nology for your vision is just as
lenses. To make the most of these
able color selection, adding six
tions manager for Carl Zeiss Vi-
important as having the perfect
options, Gifford suggests “mixing
gradient and six solid colors—
VCPN VisionCareProducts.com
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March 2017 33
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Eyewe ar & Fa sh ion Essilor style 8028
Eastern States Eyewear, Jaguar
Arthur Arbesser for Silhouette, 6051
Sama, Combustion 5
including tinted lens quartz, po-
lows the mirrored trend as well
spectrum, is a key technological
with 2 base lenses, which appear
larized lens ruby and polarized
but adds its own unique twist; new
lens development for this season,
flat but can work within larger
lens copper—that fit under any of
styles for spring/summer ‘17 offer
according to Fabrizio Uguzzoni,
frames without any distortion or
the three Xperio UV mirror col-
a mirrored overlay that can be ap-
president of Luxottica Wholesale
change in depth perception. Also,
ors. In addition to looking sharp,
plied to part of a lens for a partial
North America. Some of Ray-
the low profile lenses in the col-
the mirrored lenses are scratch
mirrored effect, leaving the other
Ban’s most iconic frames have
laboration frame between Sama
resistant and offer front and
part of the lens in its natural state.
been updated with Chromance.
and Mechanix features a combi-
backside UV protection.
nation of round and flat titanium.
In addition to looking amazing,
Jaguar from Eastern States
chromatic lenses also drastically
THE WORLD IS FLATTER
Eyewear has also added mirrored
Two styles from Balenciaga
improve the way patients see the
Zero base lenses started gain-
from Marcolin give lenses the
hues in various shades of blue,
world around them. Chromance,
ing momentum last season, and
ultimate spotlight. In fact, the en-
warm neutrals such as gold and
which allows for greater defini-
now there are variations on that
tire frame is made of lens! Style
classic silver. Sama Eyewear fol-
tion and enhancement of color
theme. Sama Eyewear works
No. BA0095 is a geometric
34 March 2017 Robertson_Sunny Side Up.indd 34
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Eyewe ar & Fa sh ion Frameri, Colors of Spring with HOYA lenses Ray-Ban RB 3561 from Luxottica
Eastern States Eyewear, Jaguar Essilor Sunwear Colors Balenciaga BA 0095 from Marcolin
inspired shape while Style No.
color combinations. Two lenses,
math joke. Featuring HOYA lens-
tical, sun and occupational lenses
BA0096 is rounded and feminine.
in round and angular elements,
es, the system enables ECPs and
“pop out” and “snap in” for a quick
Both styles feature lens fronts and
of differing colors are inserted
patients to create more than 50 dif-
and easy change any time of day, in
temples with metal accents to
into one another and seamlessly
ferent frame styles for each of the
any condition.
hold it all together.
connected.
three lens shapes, Tidal, Aerial or
Lenses also take center stage
Prose. The frames keep the same
Kaitlyn Robertson has been
for the Arthur Arbesser for Sil-
CHOICES FOR DAYS
optical center and bridge mea-
writing for more than a decade
houette collection featuring Ti-
The Frameri Interchangeable Lens
surements but can differ in overall
with eight years spent covering
tan Minimal Art in four strong
System could be the subject of a
widths depending on style. The op-
the optical industry.
WHERE TO FIND IT: Carl Zeiss Vision, Inc. 800.358.8258 • Zeiss.com/Vision-Care • Customer.Service@Zeiss.com // Eastern States Eyewear 800.645.3710 • ESEyewear.com • CustomerService@ESEyewear.com // HOYA Vision Care, North America 877.528.1939 • HOYAVision.com // Luxottica 800.422.2020 • Luxottica.net • CustomerService@US.Luxottica.com // Marcolin USA 800.345.8482 • Marcolin.com • InfoUSA@Marcolin.com // Sama Eyewear 877.788.7262 • SamaEyewear.net // Silhouette International, Ltd. 800.223.0180 • Silhouette.com 36 March 2017 Robertson_Sunny Side Up.indd 36
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Unique Luxury and elegance
Designed and Crafted in Italy Vision Expo Booth G323
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#Trending BY RONA GINDIN Twice a year, before each big fashion season, The Vision Council reviews hundreds of frames, along with trend forecasting information from WGSN, and maps out the top themes and star styles to produce its Eyecessorize interactive digital trend kit. The kit targets editors at consumer magazines, newspapers and websites, with downloadable images to share with readers. VCPN worked with the head of the Eyecessorize project, Lindsey Ruhe, The Vision Council’s marketing and communications manager, fashion, who culled eyewear that represents each of the four themes: Eras Recollected, New Age Athleticism, Posh Peculiarity and Stark Sophistication. TOMS 424.289.3485 • Toms.com EyewearOrder@Toms.com
ERAS RECOLLECTED Frame manufacturers are smitten with the charm of old-school styles, whether the round and oval shapes inspired by the roaring ‘20s , cat eyes from the ‘60s or aviators from the ‘70s. For 2017, other classic oldies such as studious squares and traditional wayfarers get updated as well. Earthy palettes of burnt oranges, coppers and tortoises are among the hues, which will be enhanced by floral motifs, bold bridges, gemstone appliqués, all-wire constructions and tinted lenses, Ruhe said. Women’s choices in this genre will be ultra-feminine, with glamour taking center stage.
Kate Young for Tura, K124 Tura Inc. 800.242.TURA Tura.com Orders@Tura.com
Toms, Irwin
Nouveau Eyewear 800.292.4342 NouveauEyewear.com Sales@NouveauEyewear.com
SPY, Flynn
Nouveau Eyewear, Hot Kiss,HK24
SPY 800.SPY.EYES SpyOptic.com Jeff.Tuttle@SpyOptic.com
NEW AGE ATHLETICISM Many patients embrace sporty looks, even if they’re just grocery shopping—athleisure frames are more popular than ever, said Ruhe. Protective wraparounds are popular, along with chunky and oversized round and rectangle frames. Colors are highly pigmented and upbeat, among them sunny yellows, bright aquas and citrus oranges. Sports-specific details include rubberized effects, color blocking, translucence, flat-top bridges, and colored, reflective or tinted lenses. 38 March 2017
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#Trending POSH PECULIARITY Quirky hues and one-of-a-kind details dominate this trend. Round, geometric and shield frames might have daring bridges, cut-outs, bold jewels or splattered and digitized springs. Gradient and patterned lenses add other elements of surprise. Colors are a statement in themselves; think lavender, royal purples, neon reds, brightened emeralds and luxe golds.
Face à Face, Ha
kka1
Face à Face 888-388.-3223 FaceaFace-paris.com
Dior Origins, 1S Safilo 800.631.1188 MySafilo.com
Modern Optical International 800.323.2409 ModernOptical.com
Lafont,
Vanda
Lafont 800.832.8233 Lafont.com
al ptic us, n O l,GB Pl r e d Mo tiona de rna ttitu e t A In
Modo, Tro
tter
STARK SOPHISTICATION These frames may look simple, but they’re inherently complex, clean constructions with subtle industrial-inspired details for big impact, said Ruhe. “Don’t let the muted palette and streamlined profiles fool you – these styles give a whole new meaning to modernism,” she emphasized. These industrial-influenced frames come in geometric- and aviator-inspired silhouettes, as well as fluid rounds, and angular rectangles and squares. As for color, think chill, like crystal clear, milky gray, serious black and smoky blue. They make their statements subtly, with minimalist elements such as seethrough, matte and metallic finishes, double and flat-top bridges, contemporary patterns, cut-outs, two-toned colorations, textured finishes and flat lenses.
Modo 800.223.7610 Modo.com CustomerService@ modo.com
40 March 2017
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www.derigo.us 800.423.3023
vision expo east, ny booth #1452
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Eyewe ar & Fa sh ion
A Bonding experience Manufacturers take lamination techniques to new creative heights with fabric, feathers and flowers.
By Diane F. Drake, LDO, ABOM, FCLSA At its core, the process of lamination involves bonding two types of acetate to create two or more layers of color and patterns. Today, eyewear designers have added greater complexity to this technique; they use multiple materials—and sometimes more than one frame— to create a textural result for out-of-the ordinary looks. Specialty laminates boost the posh factor in your dispensary and give you the ability to tell a great story about the product which, in turn, can usher in more high-end sales. An experienced artisan preps a plexi frame for Éte Lunettes
wear’s tates Eye Eastern Sunettes BOSC Été L
Eastern States Eyewear’s Été Lunettes Aston Indigo
COMPLEX HANDWORK
requires another extensive milling
with an angular profile. Another,
cleaned, treated, and dyed, are in-
Embracing an involved, multi-step
process to ensure the front and
the Ponti, layers a softer inner cat-
serted one by one by hand in be-
process for his collections, Blake
the temples are properly sculpted,
eye shape with a more extreme, an-
tween two crystal acetate sheets.
Kuwahara uses two separately
creating a beautifully nuanced look
gular outer frame.
These are fused together and then
milled inner and outer frames.
and feel. A perfectly mitered 45°
“There is a great deal of hand-
angle to the endpieces is created to
FEATHER AND FLOWERS
for each frame. This takes time,
work that goes into each frame.
hide the break in the endpiece in
The juxtaposition of a soft material
precision, and skill far beyond
Because of the complexity, it takes
the corner of the frame where the
floating between hard acetate de-
that of a typical acetate style,”
two months to complete to ensure
two pieces are joined. New for fall,
fines the luxurious look behind the
explains Jason Shyer managing ed-
that there are no bubbles or seams,”
the Kahn features an inner round-
Été Lunettes collection by Eastern
itor. Each laminated sheet is then
Kuwahara said. Then the process
ed acetate frame and outer frame
States. “Feathers, which are first
transformed into an exclusive
42 March 2017
Lamination_Drake.indd 42
created into the appropriate shape
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View the new 2017 polarized collection at www.lamyamerica.com. now aVailable in extended SizeS.
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Eyewe ar & Fa sh ion
g n i d n o A B rience expe
FYSH UK F-3565 from WestGroupe
OKIA’s Secret Garden
design. Aston’s purple feathers are
Evolution and Heritage collections
visible and combine beautifully
incorporate layering and laminat-
with the light blue crystalized ac-
ing techniques, which are both aes-
etate base, Bosc has a black-pur-
thetically appealing and affordable,
ple coloration to match the pur-
according to Wynn Pratt, market-
ple-green feather combination of
ing spokesperson. Hand-picked
said Beverly Suliteanu, VP of prod-
feminine styles that feature stain-
the temples, and Murles’ feathers
acetates are also combined with
uct development. “We combine
less steel metal fronts in metallic
are colored in black with a gray
high-grade stainless steel cut from
acetate patterns and colors in new
colors paired with custom laminat-
peacock effect applied.
a single block such as used in the
and interesting ways that give the
ed temples, a chevron pattern that
Blake Kuwahara Eyewear Ponti and Duo
The feminine Secret Garden col-
9222 style. This style layers acetates
ECP an opportunity to build an ex-
is screen-printed on the core wire
lection released by OKIA Eyewear
with decorative metal trim. Style
citing offering for their customers.”
creating a pop of color that can
was inspired by the beauty of flow-
9223 uses a cutting and gluing
Style F-3565 incorporates metal fi-
be seen through a crystal acetate
ers and the enchanting meaning
technique—all done by hand—to
bers that are sandwiched between
layer. The lamination process uses
hidden behind them. Using a pat-
create a contrasting effect.
two crystal layers, allowing the
precise measurements to layer and
filament to appear suspended. The
maintain consistency throughout
porating 3D blocks of high-defi-
MIX A LOT
crystal rose gold gives off a shim-
production.
nition
sparkling
The newest offerings of the FYSH
mery fabric tulle effect, while the
solid materials, floral decorations
UK collection by WestGroupe in-
crystal black is more subtle with a
Diane F. Drake, LDO, ABOM,
are laminated inside the acetate.
cludes mixing of materials, finishes
metal mesh appearance.
FCLSA, is a licensed optician,
ented HDA technology and incorcolors
and
and patterns. “Lamination allows
Marchon NYC’s latest releases to
CUTTING, GLUING, LAYERING
us to develop acetate designs that
the Uptown Collection, Yorkville
optical professionals residing
Ogi Eyewear’s releases from its
are truly unique to our collections,”
and Inwood, are both modern,
in Jackson, GA.
writer, lecturer and consultant to
WHERE TO FIND IT: Blake Kuwahara 816.220.7533 • BlakeKuwahara.com • Info@ BlakeKuwahara.com // Eastern States Eyewear 800.645.3710 • ESEyewear.com • CustomerService @EasternStates.com // OGI Eyewear 888.560.1060 • OgiEyewear.com • CSR@OgiFrames.com // Marchon Eyewear 800.645.1300 • Marchon.com • CS@Marchon.com // OKIA Eyewear +852.2371.3889 • OKIA.com • Info@OKIA.com // WestGroupe 855.455.0042 • WestGroupe.com • Info@WestGroupe.com 44 March 2017
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© 2017 Saks & Company. Eyewear produced and distributed exclusively by Sàfilo USA, Inc., 1.800.631.1188 • All Rights Reserved. • Style: Saks302
Eyewe ar &Fash ion C los eup
Morrison (V514) Artisan Collection
V373 | Classic Collection
V160 | Artisan Collection
V160 | Artisan Collection
Cooper (V517) | Artisan Collection
Morrison (V514) | Artisan Collection
ROCK STAR STATUS
The John Varvatos collection from De Rigo REM exudes music-driven fashion in an authentic package. Introduced to the eyewear market
according to Roseillier. “The rock
best, according to Roseillier. Addi-
enforced art-deco architecture.
in 2006 after spending approxi-
heritage brings in a sense of cool
tionally since patient demand for
The thin acetate styles V370 and
mately seven years in research and
while the refined tailoring offers a
metal has been growing, the com-
V374 from the Classic Collection
development, the John Varvatos
timelessness to deliver a unique yet
pany is introducing eight new SKUs
have been finely crafted with ma-
brand has gained a “tremendous”
approachable product for every-
in this material.
terials such as lightweight UTX to
following, according to Nico Ro-
one,” he said.
Evoking the design aesthetic
achieve maximum comfort.
seillier, creative director. “Not only
Handcrafted in Japan, the spring/
of John Varvatos’ jewelry, V514
John Varvatos works closely with
do our ECPs and patients appre-
summer 2017 collection offers 12
and V400 of the Artisan Collec-
Roseillier each season to review
ciate the exceptional level of qual-
ophthalmics (which accounts for
tion feature a woven and twisted
the fashion runway shows, trends
ity and attention to detail that JV
75% of the business) and five suns
leather temple. Paying homage
design and music and devise the
offers, the brand imbues the right
in four sub-collections: Classic, Ar-
to John’s Detroit heritage, the flat
creative approach for the next eye-
amount of rock ‘n’ roll edge and
tisan, Bowery and Soho, for a total
metal styles of V517 and V160,
wear collections. “Having the op-
versatility that keeps them engaged
of 17 frames with John Varvatos’
also from the Artisan Collection,
portunity to work hand-in-hand
and coming back,” Roseillier said.
hallmarks of the guitar headstock,
highlight vintage looks inspired by
with John on the eyewear collection
Although designed primarily
crown, JV initials and shield along
the “Golden Era” that once made
is priceless,” Roseillier said. “I work
for men, John Varvatos eyewear
with double V stitching. Round
the city an icon of modernity—
closely with him to ensure his vision
has been attracting a broader au-
shapes have been performing the
think classic automobiles and steel
is infused into each collection.”
dience over the years, becoming a go-to accessory for women as well, 46 March 2017
John Varvatos.indd 46
DeRigo REM • 800.423.3023 • DeRigo.US • CustomerService@REMEyewear.com VisionCareProducts.com VCPN
2/17/17 5:54 PM
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2/17/17 11:35 7:19 PM 2/14/17 AM
© 2017 Saks & Company. Eyewear produced and distributed exclusively by Sàfilo USA, Inc., 1.800.631.1188 • All Rights Reserved. • Style: Saks90/S
Eyewe ar & Fa sh ion
GET INTO GEAR MULTITASKING CONSTRUCTION AND TECHNOLOGY-DRIVEN LENSES DELIVER BEST-IN-CLASS SUN PROTECTION.
Designed for a range of sports from cycling to golf, the Rxable Bollé Flash has a large-fit frame with inter-changeable lenses, anti-fog treatment and Thermogrip temple tips and nosepads.
The adidas Horizor AD22 appeals to sports-driven women and men with its 8-base Vision Advantage PC lens, SPX frame material and quick-release hinge temples.
Part of the signature collection for O’Neill Team Surfer Cory Lopez, the Zepol comes standard with polarized lenses and both mirror and hydrophobic coatings from Inspecs USA. A Grilamid TR-90 frame, Tifosi CRIT Skycloud comes with three vented interchangeable lenses and fully adjustable nose- and ear pieces allow for a customized fit. The extra-large Bloke by Costa boasts bilateral fusion technology, which creates a durable chip-proof finish, and co-molded temples, Hydrolite nose- and temple pads and cam-action hinges.
48 March 2017
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DISCOVER THE SECRET Experience beauty and technology in perfect harmony. Polarization replaces glare with radiance. Depth. Hue. Photochromic technology adjusts to the light. Shadows become texture. And Spectral Control® fine-tunes light. What was once subtle now shimmers. Once you discover Serengeti,® you’ll never see the world the same way again. Take advantage of some special Serengeti offers at Vision Expo East BOOTH 1427.
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Eyewe ar & Fa sh ion A modern, high-performance sun in three-piece rimless, Revo Descend from ClearVision Optical stands out as sleek and sporty. Available in blush, black, crystal brown and crystal.
R A E G NTO
GET I With 8-base wrap protection and a translucent Rx adapter, the Hilco Vision Oracle features fully adjustable nosebridge and temples.
Oakley’s Holbrook Metal blends a lifestyle aesthetic with performance features in a lightweight package.
The Rxable WX Ignite from Wiley X comes in two versions, a matte black frame with polarized blue mirror lenses and a black ops edition with smoke gray lenses that meets MILPRF-32432(GL) ballistic standards.
A new-for-2017 member of the Serengeti Sport Nylon Series, Levanzo is a medium/ large frame fitted with exclusive Polar PhD 2.0 lenses. As is the case with the majority of Serengeti styles, Levanzo is Rxable.
WHERE TO FIND IT: adidas eyewear 800.626.8684 • adidas.com/eyewear // Bollé 800.222.6553 • Bolle.com // Costa 800.447.3700 • CostaDelMar.com • Sales@ CostaDelMar.com // Hilco Vision 800.955.6544 Hilco.com Requests@Hilco.com // Inspecs USA 727.771.7710 • InspecsUSA.com • Sales@InspecsUSA.com // Oakley, Inc. 800.733.6255 • Oakley.com // Revo 888.940.REVO • Revo.com // Serengeti 888.838.1449 • Serengeti.Eyewear.com // Tifosi Optics 866.310.0996 • TifosiOptics.com // Wiley X, Inc. 800.776.7842 • WileyX.com • Info@WileyX.com 50 March 2017
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Weâ&#x20AC;&#x2122;ve taken all weâ&#x20AC;&#x2122;ve learned making legendary sunglasses and put that into a new line of expertly crafted frames. Introducing Costa Optical. Because not every moment of our lives takes place under the sun.
Fo r n e w a c c o u n t i n q u i r i e s o r t o o r d e r C o s t a O p t i c a l f r a m e s , c a l l 1- 8 0 0 - 4 4 7 -3 7 0 0 .
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Eyewe ar &Fash ion Inter v iew
ABOUTFACE Bobbi Brown’s latest makeup-inspired eyewear with Safilo uses three components of a woman’s visage for a beautifully simple spring ‘17 collection.
BY MICHELE SILVER
to teach women how to lighten up
Face, Eyes and Lips. “I think that
parent neutral tones in crystal,
I meet Bobbi Brown in a raw
what they do and still be stylish. I
glasses are an accessory, and if
blush pink and brown. The Eyes
studio space, a section of which
like a very simple—but not boring
you’re lucky enough to have more
comprise wearable thin silhou-
is serving as her new tempo-
[look],” she said, adding, “but it’s
than one pair, it’s nice to change,”
ettes that highlight the use of lines
rary offices, in her hometown
not just about your makeup. It’s
she said. The Face product fam-
and other details to create an eye-
of Montclair, NJ. The stark gray
how you take care of yourself.”
ily, inspired by her iconic skin
liner effect; rich, distinct Havanas
‘17
tone correcting foundation, offers
and metal colorations are meant
transformed into anything with
eyewear collection with Safilo
lightweight, thin styles that blend
to mimic eye shadow and eye
the proper imagination and vi-
is divided into three categories:
in. Colors include light and trans-
contouring. The Lips family is de-
walls and slate floors can be
Brown’s
spring/summer
sion; it reminds me of a clean face
fined by statement pieces, just like
that serves as a blank slate before
a bold lip color defines a makeup
this makeup industry veteran
look. Sunwear incorporates mono
works her beauty magic. Brown
colors with full-mirrored or gradi-
emerges from her prior business
ent-color lenses.
meeting comfortably dressed, in
Brown and I settle into a pair
a cozy black sweater, black skin-
of black leather couches to check
ny jeans, black Vans and a pair
out her Face, Eyes and Lips col-
of preppy brown tortoise glasses
lection and talk about her make-
that bear her first name.
up musts for eyeglass-wearing women.
Although Brown has stepped down from her namesake cosmetics line after 25 years in the busi-
MICHELE SILVER: How has your
ness, she has a new book coming
personal style affected the design
out next month—her ninth one—
of the eyewear?
Bobbi Brown’s Beauty From the
BOBBI BROWN: When I launched
and confidence, drawing on ad-
the brand, it was based on a com-
vice from experts in various health
bination of style and face shape.
fields, in addition to cosmetic advice, including several pages on application with eyewear. “I want 52 March 2017
bobbi brown.indd 52
Photo by Ben Ritter
Inside Out. It focuses on wellness
Every time I was on TV, people would always ask, ‘What glasses are you wearing?’ And I would VisionCareProducts.com VCPN
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The 9222
ogieyewear.com
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â&#x20AC;¢
1.888.560.1060
Vision Expo East | Galleria, G527 Mido | Pavilion 4, Stand T23 U24
2/17/17 7:19 PM
Eyewe ar &Fash ion Inter view
say that my glasses would look terrible on her because she has a different shaped face. I happen to like a little bit of a unisex frame—a strong frame but not overdone. I’m a big fan of the preppy style.
much wetness there. Definition is
The trend in glasses is to go
the next important thing—so that’s
a little bit thinner so they are
black mascara and dark brown
more refined. Also, clear [crystal]
or black eyeliner. Don’t put black
glasses are so popular. There was
shadow on your eyelid—that just
also a request for bold colors.
makes your eyes recede.
SILVER: What are your favorite
SILVER: What lip colors will be
styles in the new spring/summer
trending
’17 collection?
’17, and which hues will look
BROWN: The Woodson/S—they
for
THE CALI
spring/summer
best with The Caden or The
THE BARDOT/S
Woodson/S?
are both vintage looking and modern at the same time. I can’t wait
BROWN: It’s all about those pretty
until I can get my prescription put
pinks and bright colors. For The
in them! I love the design elements
Caden or The Woodson/S, I would
with the silver [on the temple].
go with either a lip color in rosey-
That’s our point of difference—
pink or something really bright.
simple style with a little design.
SILVER: What are your top make-
SILVER: How can a woman play up
THE DAISY
her natural eye color with frames?
up tips when wearing glasses?
BROWN: The important things are
BROWN: I think light-reflecting colors work best, and instead of dark
filling in your eyebrows because
shadows to play up eyes, use silver
you are supposed to see them
or dusty pinks to catch the light.
when you put your glasses on— unless you’re going for the big,
SILVER: What has been the most
giant ‘don’t-bother-me’ frames. You
interesting factor you have learned
can arch them up a little bit. Two,
about eyewear?
THE CADEN
use correction and concealer under the eyes and in the inner corner
BROWN: The right eyewear can
because glasses sometimes create
instantly make a huge difference
shadows. Always just a touch of
in a person’s overall style. You can
eye cream first. But if your make-
change, update and/or just feel
up is smearing off, you have too
good in a cool pair of frames.
SAFILO USA • 800.631.1188 • SAFILO.COM 54 March 2017
bobbi brown.indd 54
THE WOODSON/S VisionCareProducts.com VCPN
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PJ 3261 C4, C2 AND C1
Come visit us @
www.mondotticausa.com
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866.666.3662
Booth #2653 2/17/17 7:20 PM
CLIMB EVERY MOUNTAIN
Moncler, the company that built an iconic down jacket for freezing climates and serious expeditions, has a hot eyewear collection with Marcolin.
By Michele Silver From the highest mountains in France to the
sunglass models in the Moncler Lunettes collection.
highest-quality production in Italy, the Moncler brand has more than
“The collection elevates the brand values, synonymous with
60 years of authenticity behind it. An abbreviation of the moun-
the down jacket for excellence,” said Diorio, adding that the line
tain village Monestier-de-Clermont, Moncler was started in 1952
merges top quality materials and innovation with functionality and
by René Ramillon and Andrè Vincent, whose first product was a
technological research. “The duvet effect from the iconic Moncler
quilted sleeping bag. French mountaineer Lionel Terray saw the potential for outerwear, and he worked with the company to develop high-quality jackets, gloves and sleeping bags. Moncler down jackets were chosen in 1954 to equip the Italian expedition to K2, the world’s highest summit.
down jacket was uniquely translated into the cut of the acetate in various styles,” she explained. Strong, primary colors and contrasting tint combinations, are the same ones used both inside and outside the jackets (black and red, black and white or brown and yellow).
Moncler has since evolved into a lux-
Among the six sunglass styles, Diorio’s
ury lifestyle brand—with a major social
favorite is the sporty chic ML0004, which
media presence—as the “perfect combi-
has a removable leather strap that makes
nation between performance and style,”
it very versatile. “The quintessentially femi-
according to Cara Diorio, fashion brand director for Marcolin USA Eyewear Corp. Spike Lee directed a video, “Brave,” for the launch of a special jacket collection designed by Thom Browne
nine round shape of style ML0005 and the squared silhouette of the unisex ML0006 bask in refined design,” she said, adding that the soft volume of the two acetate styles recall the light and airy
showcasing the American flag; proceeds went to Robin Hood,
effect of a duvet, while the flat lens emphasizes the sunken effect
the largest NYC-based charity that fights poverty. Singer/produc-
of the temple logo. Regarding the ophthalmic styles, the ML5001 is
er Pharrell Williams collaborated on a limited edition sunglass line
an “easy-to-wear shape, but the duvet effect of the acetate gives it
and shows them off in a funky music video. This experimental
a subtle differentiation from the other collections,” Diorio said. The
vibe that still embraces a rich heritage translates to the six new
clean design of the logo is also a strong element.
Marcolin USA • 800.345.8482 • Marcolin.com • InfoUSA@Marcolin.com 56 March 2017
Moncler Panorama.indd 56
2/17/17 9:40 PM
Panorama
ML 0006
ML 5002
ML 0002
ML 5005
ML 0004
ML 5001
ML 0005
ML 5008
ML 0004
March 2017 57
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2/17/17 6:15 PM
Eyewe ar &Fash ion N EW
LAUNCH THE MCGEE GROUP, LIFE IS GOOD
BRAD
Marking its foray into optical, lifestyle brand Life is Good— which carries a message of spreading optimism—partnered with The McGee Group to produce 16 ophthalmic, 16 sun and 10 reader styles for adults and kids. Men, women and
DOUG
teen styles became available in January, while children’s styles launch this May. The brand donates 10% of profits to its Life is Good Kids Foundation that helps children in need. 800.966.2020 • McGeeGroup.com.
MELANIE
LAUNCH NEW YORK EYE, ESQUIRE Designed with the editors of men’s style bible Esquire mag-
EQ1508
azine, the Esquire ophthalmic collection for male wearers will launch at Vision Expo East with 30 styles. Frames are constructed in acetate or stainless steel and titanium for a lightweight feel and durable fit. Acetates come in classic colors such as black and tortoise as well as eye-catching cobalt. 800.221.6966, NewYorkEye.net.
EQ1510
58 March 2017
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STYLE: SOPHIE SILVER
®
1-212-378-7900
allure-eyewear.com
See the debut optical and sun collections at Vision Expo East - Booth #1535 Untitled-4 1
2/17/17 6:57 PM
Eyewe ar &Fash ion N EW
LAUNCH PARATYL
SAFILO GROUP, HAVAIANAS Inspired by the tropical weather of Brazil, the Havaianas sunglass collection is available in six bright colors (blue, green, red, orange, yellow and gray) in rubber, acetate and polyamid. Models are named after famous
TRANCOSOM
Brazilian beach destinations (Rio, Paraty, Trancoso and Noronha) and come in small, medium and large sizes. Glass, mirrored or gradient lenses offer both UVA and UVB protection. The special Brazil model fea-
BRASILL
tures an acetate front layered with the colors of that countryâ&#x20AC;&#x2122;s flag. 800.631.1188, Safilo.com.
LAUNCH Lâ&#x20AC;&#x2122;AMY AMERICA, ANN TAYLOR TAILORED FIT
TYAT 40003
This collection features adjustable nosepads that can tailor bridge fit or accommodate progressives by eliminating the need to induce either pantoscopic or retroscopic tilt. There are five styles, including one petite fit model, and frames incorporate tortoise patterns, matte color
TYAT 40303
blocking with layers of crystal and tortoise. 800.USA.LAMY, LamyAmerica.com.
60 March 2017
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COSTA, CORE MARCHON,
COLLECTION, Whitetip
VUARNET, LIMITED EDITION
DRAGON GOGGLE, X2
Constructed of biodegrad-
SNAKESKIN GLACIER
The X2 features Lumalens
DERIGO REM, POLICE,
able resins, these five sun
Designed for Printemps,
technology that blocks
SPL410
styles (Bloke, Kiwa, Reefton,
Paris’s luxury department
unwanted color light
Police’s spring collection
Tasman Sea and Whitetip)
store, the Snakeskin Glacier
while allowing others for
comprises nine unisex,
are designed to withstand
is now available for a limited
increased contrast and
men’s–and now women’s–
outdoor elements. Available
ALTERNATIVE & PLAN “B”
time in the U.S. Featuring
clarity. Helmet-compatible
ophthalmic and sun styles.
in both plano and Rxable
EYEWEAR, SUN154C2
blue mirrored, mineral glass
with a medium fit, the X2’s
Speed and Sparkle models
models, styles feature po-
Eight new Rxable sun styles
lenses, the frames sport
frameless lenses with Swift-
feature injected rubber on
larized lenses and 580 lens
for women and men feature
removable snakeskin side
lock enable easy swapping
the temple, and all styles
technology. 800.447.3700,
polarized lenses and back-
shields. 914.495.3701,
for different conditions.
include Police’s signature
CostaDelMar.com.
side anti-reflective coating.
Vuarnet.com.
Injection-molded lenses
wing tip detail reimagined
Frames in gradient colors,
offer 100% UV protection,
to take on different forms.
demi-acetate and matte
armored venting and anti-fog
800.423.3023, DeRigo.US.
finishes include fun designs
coating. 800.645.1300,
and playful temple details.
Marchon.com.
888.399.7742, AlternativeEyes.com.
62 March 2017
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VOGUE-EVEW EAR.COM
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2/17/17 7:24 PM
Eyewe ar &Fash ion N EW
MAUI JIM, MONSTERA LEAF
OGI, SERAPHIN,
ZYLOWARE, PROJECT
Taking its offerings to a luxe
BANNING 8147
RUNWAY, PR 129M A stylish geometric shape
level, this collection features
MOREL, OGA TRYCK, 8313
Four timber-inspired frames
24k gold temple dĂŠcor pat-
Four new styles in the Oga
capture the hearty aesthetic
MONDOTTICA USA,
sets the stage for either a
terned to replicate the trop-
Tryck menâ&#x20AC;&#x2122;s collection
of wood grain without sacri-
HACKETT LONDON EXTENDED
shiny black metal front with
ical flowering plant found in
incorporate a flex system
ficing the adjustability of ac-
FIT, HEK-1164
fun translucent pink acetate
the Hawaiian Islands. Each
achieved through a stainless
etate. Each faux-wood style
HEK 1164 fuses black
glitter temples or shiny
frame features an exqui-
steel strip that adds pres-
is named after a Minnesota
laminate with an updated
navy with glittery temples
sitely molded monstera leaf
sure to the endpiece. Hues
majestic state park or forest:
tortoise shell while HEK
in translucent purple. Both
detail in gold, white gold or
include charcoal, cognac and
Banning, Itasca, Superior and
1159 offers a rich two-toned
colors feature spring hinges
rose gold. 888.666.5905,
black along with variegated
Temperance. 888.560.1060,
matte metal with geometric
and can accommodate
MauiJim.com
smoky tones and tortoise-
OgiEyewear.com.
tailored temples for male
progressives. 800.765.3700,
shell mixed with stripes.
wearers with larger size
Info@Zyloware.com
800.526.8838,
heads. Unique materials
Morel-France.com
combines with classic shapes for that distinct Hackett fit, feel and finish. 866.666.3662, MondotticaUSA.com.
64 March 2017
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FOCUS ON THE GAME
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belle
M
SPORTPROTECTIVE ~
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Vision Care Technology
Boost Your Bottom Line by Edging More In-House LOWERING YOUR LAB BILLS BY CUTTING MORE JOBS YOURSELF NOT ONLY GIVES YOU MORE CONTROL OVER THE FINISHED PRODUCT BUT ALSO INCREASES YOUR PROFITS. By Michelle Titzkowski
Cutting more jobs in-house
Sometimes we have to spend
VERSATILITY AND CREATIVITY
Many things plague us in our
and lowering your lab bills is one
money to make money, so invest-
The ME-1200 is the most supe-
journey to obtain and maintain
way we can deliver some of that
ing in an in-house edger, complete
rior of Santinelli International,
profitability in this ever-chang-
profitability back to our bottom
with a blocker and tracer, such as
Inc.’s lens edgers and is capable
ing optical industry. Purchasing
lines. Another likely outcome of
those described here, is one way
of fast speeds. This edger’s top-
new equipment is one of them.
investing in in-house edging is the
to improve profitability. Add the
of-the-line design gives opticians
As we constantly analyze our
increased patient satisfaction that
three ideas suggested below, and
the ability to cut lenses with high
growth, profitability and capture
results from a timely turnaround.
your profits will grow even more.
base curves, the option to do
rates we are consistently trying to
3D drilling, and all the edging,
improve on those numbers and
grooving and polishing styles
provide more stability for our
available. It has advanced shape
business.
editing modes that open the doors to your very own creativity. The LEX-1200 from Santinelli is one step below this, but do not mistake this edger for an inferior model. With the ability to cut and edge accurately with quick speed, it has all the same capabilities except designing your very own lens. For the standard optician this edger is quite capable of taking you to the next level of cutting in-house, and
The Essilor Instruments Delta 2’s all-in-one electronic display eliminates the need for a separate tracer and blocker.
VCPN VisionCareProducts.com
Titzkowski_In-House Edging.indd 67
Profit Idea Number One: As a whole we pay our labs over $20 per single vision job (an additional $30 or more if it is a drill mount) and over $25 for lined bifocals. What if you could buy that same lens for less than $3.00 uncut and cut that job in-house at the same price? For instance, you sell your single vision, polycarbonate, non-glare lens for $125. Your lab charges $84.95, and this leaves you a profit of $40.05. Now, instead, purchase that same lens uncut from a stock supplier for $8.50. Your profit now becomes $116.50. Yes, out of that you need to weigh the labor and cost it took your optician to cut that job, but your profit will still be considerably higher than what it was when you outsourced it. March 2017 67
2/17/17 4:55 PM
Vision Care Technology
The WECO E.3 from AIT Industries, Inc. can trace, block, drill and edge all in one unit.
digital pattern layout tool makes it you can even handle your drill
easy to modify shape, width, height
mounts if you choose with the
and circumference, managing all
addition of an optional sidecar
rimless and semi-rimless frames
drill, the LexDrill.
with ease. The touch screen and
Combining one of these edgers
graphical interface make process-
with Santinelli’s ICE-900 blocker
ing easy for all skill levels of opera-
and its robust memory gives you
tors. For drill mount demo lenses it
the ability to do the job accu-
detects holes using digital scanning
rately and precisely. It can store
This highly versatile and efficient
combines tracing, lensometry and
to make their placement easy and
and recall data for several shapes
edger provides everything a retail
blocking in one machine. Instant
accurate.
while also giving you the ability
location would need, includ-
lens recognition and high perfor-
Essilor Instruments USA offers
to send the saved data to your lab
ing a robust memory system
mance accurate readings of sphere,
the Delta 2 Compact Edging
if you choose. A stabilizing fea-
with some preinstalled lenses.
cylinder and axis make this a valu-
System. The Delta 2 is versatile
ture ensures more accuracy and
Customized bevel and groov-
able tool for any in-house lab. The
and precise, saving on time
precision with your layout and
ing abilities are also available.
blocking. Its touch screen gives
Drilling with superior accura-
you easy access to get your job
cy and ease will make working
done with ease, and its integrated
with your drill mounts in-office
shape imager retrieves drill data
a breeze. This edger allows the
with a quick scan.
optician to choose their expertise level for cutting and edging,
AUTOMATED OR MANUAL
leaving as much to the machine
The Excelon Edger CPE 4000
itself or taking as much control
is Coburn Technologies, Inc.’s
as they choose.
choice for most retail practices. 68 March 2017
Titzkowski_In-House Edging.indd 68
The HAB-8000 from Coburn
@
Profit Idea Number Two: Edgers can be equipped with preloaded software from Eyenavision, offering the ability to make Chemistrie clips for any and all frames. Being able to make clips for any wearer is an ideal “save the sale” strategy. Some patients either come in already wanting a clip, or they want polarized lenses but do not want two pairs of eyewear. Offer that patient the ability to get a sun clip custom made for the frame of their choice, and you are sure to win their attention. The profitability for your office is a sure thing. The patient is charged between $100 and $140 depending on the lens and prescription. Your cost for the necessary pieces is between $20 and $30, therefore you can make a profit of up to $120 minus your employees’ time. The high range of colors and styles available for your patient enhance your profit potential. VisionCareProducts.com VCPN
2/17/17 4:55 PM
EZFitS
Glazing becomes Easy!
, ~ 'i:if
EZFit NoBlock
Easy. Fast. Reliable. MEI has developed the most performing Lens Edging System for your Eyewear Shop or Small Lab. EZFit is available with Standard or Advanced model and with the NoBlock version. You may find more information at www.thelensedger.com
www.meisystem.com
. E7 meisystem.com
Bergamo (Italy) . Chicago . SĂŁo Paulo . Hong Kong
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Vision Care Technology
and labor. Utilizing a new all-in-
of equipment rather than two or
offices that have chosen one or
and benefits of some available
one electronic display eliminates
three. It allows for lens modifi-
more of the above theories, and
edgers, see the Closeups on the
the use of traditional instruments
cations, drilling for drill mount
yes, while they initially spent a
following pages.
such as a separate tracer and
lenses and polishing/grooving of
fair amount to get set up, each
blocker. This further results in
every lens material.
said that their profit paid back
Michelle Titzkowski is the
these costs within a year and half
practice manager at Vision
of being implemented.
Clinic Dr. Savin and Associates
comfort for the operator due to
The E.3 guarantees protection
advanced ergonomic design. The
against axis slippage in all stages
Delta 2 utilizes time management
of edging and finishing. It also
features by employing a Parallel
allows you to trace the next frame
System in its operation. The
while your current lens is being
technician can trace and block
cut, allowing for more efficient
upcoming jobs while the Delta 2
set-up and run times.
For more details on the features
in Racine, WI.
Profit Idea Number Three: For those of us who take Eyemed and VSP, the idea of profiting more on these jobs is particularly ideal. As we all know, the profit on these jobs through the lab is slim to none. Of course, if you are going to only do the “give me what my insurance covers” jobs, then your additional profit per job is likely to be between $7 and $8 per job. However, look on the bright side and consider the upsell of non-glare and/or photochromics, and suddenly your per job profit can range between $25 and $35 per job.
Coburn’s HAB-8000’s digital pattern layout tool can modify lens shape, width, height and circumference.
l_ ' ('
The ME-1200 from Santinelli cuts lenses with high base curves and performs 3D drilling along with edging, grooving and polishing.
is edging existing work. The trace
Many of us probably have
blocking system utilizes place-
not spent a lot of time cutting
and-trace 3D technology in which
in-house anymore with so many
any shape can be traced within
vision plans dictating where our
seconds accurately using Optical
orders must go. We have ordered
Shape Tracing Technology (OST).
more jobs complete through labs
The WECO E.3 from AIT
rather than looking deeply into
Industries, Inc. (A brand of Luneau
the crystal ball of profitability.
Technology USA) is a four-in-one
Each one of us needs to look very
concept. With the ability to trace,
closely as to whether or not we
block, drill and edge this unit
can benefit from the above profit
has all your needs in one piece
ideas. I have spoken to many
WHERE TO FIND IT: AIT Industries, Inc. (Weco) 800.729.1959 • AITIndustries.com • Info@AITIndustries.com // Coburn Technologies, Inc. 800.262.8761 • CoburnTechnologies.com • CustomerCareCenter@CoburnTechnologies.com // Essilor Instruments USA 800.542.5668 • EssilorInstrumentsUSA.com • Info@EssilorInstrumentsUSA.com // Eyenavision, Inc. 888.321.3939 • Eyenavision.com • Info@Eyenavision.com // Santinelli International, Inc. 800.644.3343 • Santinelli.com • Sales@Santinelli.com 70 March 2017
Titzkowski_In-House Edging.indd 70
VisionCareProducts.com VCPN
2/17/17 4:55 PM
MR. BLUE
Taking your practice further with full automation and personalization
NEKSIA
Racing through your workload with the next generation KAPPA
MR. ORANGE
Raising the standard of efficiency with precision and high-end comfort
DELTA 2
Covering all the essentials to reinvent simplicity
WORLDWIDE LEADER IN FINISHING SYSTEMS In-house lens finishing enhances patient service and gives your practice a competitive advantage. Essilor Instruments makes in-house finishing easier and more profitable to help you grow your practice. Our finishing offerings range from the all-in-one Delta2 system to the trusted Neksia, and premium Mr. Orange and Mr. Blue edging systems: Experience — Celebrating 50+ years of best-in-class R&D and manufacturing of lens finishing systems Quality — ISO 9001-certified, Essilor Instruments performs quality-control procedures at all stages of the manufacturing process Service — All services performed by Essilor Instruments certified technicians Let us show you how Essilor Instruments can benefit your practice.
-~
855-393-4647
Untitled-4 1 Essilor Instruments Vision Monday ad 9 x 10.875.indd 1
essilorinstrumentsusa.com
info@essilorinstrumentsusa.com
2/17/17 2/16/17 7:01 9:16 PM AM
Vision Care Technology Closeup FRAME MODIFICATION Modify the shape of the frame more easily with R/L shape-switching, R/L shape-mirroring and free modification by the digital pattern mode performed by directions, ratio, rotation and partial edition.
•
ADAPTIVE SWIVEL CHUCK Prevents lens slippage with sensor-based clamping and high-tech pressure control to eliminate axis twisting in hydrophobic lenses.
STORE DCS FILES DIRECTLY Directly import DCS job files, including frame shape, FPD, finishing style, lens material, drill coordinates, etc., while storing and maintaining these files in folder format, removing all concerns of file duplication.
STEP BEVEL FUNCTION Assures that the lens will fit precisely into high-wrap sunglasses even with special shape cuttings such as ventilation holes.
RETOUCH SUPPORT BACK-UP Saves up to the last three retouch jobs, allowing user to go back and edit recent jobs if necessary. Retouch options include size, polishing, grooving and safety bevel.
HIGH PERFORMANCE WHEEL The high performance wheel design now offers enhanced speed, higher polish quality and much easier wheel maintenance for polishing.
SIX EDGING POSITIONS Various edging position options help provide more choices when matching lens and frame eyewire geometry. Positions include auto, manual, base curve (absolute), percent, front offset and rear offset.
PROPRIETARY AXIAL ROUGHING Eliminates lens slippage with premium coatings by preventing the lens from rotating on the wheel until the thickest part of the lens is removed in conjunction with the onetouch hydrophobic mode.
11 EDGE FINISHES Includes bevel, rimless, grooving, mini bevel, variable asymmetric bevel, variable semi-u bevel, step bevel, partial bevel, partial grooving, dual grooving and hybrid grooving.
MORE ‘EXXPERT’ EDGING Coburn’s HPE-8000X ,the successor to the HPE-8000, adds a number of new key finishing features. As Coburn Technologies, Inc.
import DCS job files, six differ-
continues upgrading its line of
ent edging positions, retouch
edgers for finishing lenses, its lat-
support back-up, frame shape
est, the HPE-8000X now features
modification and a high perfor-
step bevel cutting, 11 different
mance wheel design for higher
lens edge finishes, reduced lens
polish quality and easier wheel
slippage, the ability to directly
maintenance.
The HPE-8000X supports any drill job with the HDM-8000 external drill.
Coburn Technologies, Inc. • 800.262.8761 • CoburnTechnologies.com • CustomerCareCenter@CoburnTechnologies.com 72 March 2017 Closeup_Coburn 8000X.indd 72
VisionCareProducts.com VCPN
2/17/17 4:57 PM
Battling the Blues SPONSORED BY TRANSITIONS ® ADAPTIVE ® LENSES ® As people of all ages continue
light. When analyzing the data
to use digital devices more than
across generations, only 13% of
ever, harmful blue light protec-
Baby Boomers claim to have
tion remains a hot topic. The aim
harmful blue light protection com-
of this Battling the Blues is to help
pared to 35% of Millennials and
eyecare professionals (ECPs) un-
25% of Generation X, illustrating
derstand what their patients know,
the lack of knowledge, especially
and don’t know, about blue light
among Baby Boomers, about
and the actions they should take.
which lenses have protection. THE OPPORTUNITY
THE SURPRISING SOURCE OF BLUE LIGHT
BLUE LIGHT
Built-In Harmful Blue Light
The interest in lenses that protect
Recognition of the sun as a source
GENERATIONAL DIVIDE
Protection is Preferred over
against harmful blue light creates
of blue light increased 20 percent-
New findings from Transitions Opti-
Other Options
an opportunity for ECPs to edu-
age points with optometrists and
cal’s 2017 Employee Perceptions
Employees of all generations pre-
cate their patients about products
opticians in 2016. But almost 40%
of Vision Benefits survey unearth
fer eyeglasses with built-in protec-
that protect against it. Transitions®
of ECPs still do not recognize the
generational differences in blue
tion against harmful blue light over
lenses have always filtered harmful
sun as a source—and 70% of con-
light attitudes and habits.
other options, including changing
blue light and block 100 percent of
settings on digital devices, limit-
UV radiation. Indoors, the lenses
edge—even though the sun emits
All Generations Agree that
ing time in front of digital screens
filter harmful blue light emitted by
over 100x the intensity of harmful
Protection against Harmful Blue
and applying a screen protector on
artificial sources, such as digital
blue light than electronic devices
Light is Important in Eyewear
digital devices.
devices and LED lights. Outdoors,
and digital screens.
On average, 78% of employees
Among employees who wear
the lenses darken to help provide
believe that harmful blue light pro-
eyeglasses, 44% would choose
even more protection from harmful
tection is important when choos-
to wear eyeglasses with built-in
blue light, intense glare and UV rays
ing eyewear, positioning the issue
blue light protection, versus 24%
from the sun.
as top of mind when purchasing
who would change digital device
lenses. Overall, Millennial employ-
settings, 17% who would limit
ABOUT DREW SMITH
ees are the most concerned with
screen time and 14% would apply
Drew Smith has extensive experi-
harmful blue light protection, fol-
a screen protector with a blue light
ence in leading cross-functional
lowed by Generation X and then
filter for digital devices.
teams in direct sales, product de-
sumers do not have this knowl-
Baby Boomers.
“
velopment and key account manEducation is needed on
agement. Currently, he leads the
Lenses that Protect Against
development of strategic plans for
Harmful Blue Light
sales growth across the U.S. and
blue light protection is important to them, but
While the vast majority of employ-
Canada for Transitions Optical.
they aren’t talking to their eyecare providers.
protection, few report having it in
We have people of all ages saying harmful
Many don’t have—or don’t know whether they have—protection in their lenses.
”
ees place importance on blue light their lenses, and a large percentage (74%) admit they don’t know, or aren’t sure, whether or not their
Drew Smith, Transitions Optical
lenses protect against harmful blue
Transiti(@ns · A DAPT IV E LEN SES' Online survey conducted by Wakefield Research on behalf of Transitions Optical, Inc. in December 2016 among 1,002 nationally representative U.S. adults, ages 18+, employed full- or part-time, whose employers offer vision benefits.
Transitions, the swirl and Transitions Adaptive Lenses are registered trademarks of Transitions Optical, Inc., used under license by Transitions Optical Limited. Photochromic performance is influenced by temperature, UV exposure and lens material.
SPONSORED CONTENT
Transitions Blue Light V2.indd 73
2/17/17 5:25 PM
Vision Care Technology Closeup
,
···•...···•······ ..... MEI’s new EYEGOAL easy-to-use software’s intuitive interface enables you to create jobs faster.
~
'-'
..··········· EZFit ,. ...····················· The NoBlock lens loading system reads single vision, every kind of bifocal segment, and progressive lenses, and it combines the centering and loading operations to avoid the use of .· ...... any block device.
NoBlock
········ ····...
·
/'
• •
A smart bevel function automatically adjusts bevel position according to frame base and varying thicknesses of lenses.
~
·•·· ...
··...
............
,
,
····· ....
···...
"
... ··..... .... •.........
...
........
The lens is held in place using vacuum suction after being manually placed on the loading arm. The system is able to properly load the lenses thanks to the lensometer and the engravings . capture system.
The Job Viewer Track monitors the machine’s productivity, alarm history and specific job history.
\ ...•..•. ...
///
\~ Integration with the lab includes interfacing with any lens/frame tracer, communicating via OMA through any lab management system, operating using Windows7 and connecting remotely for support through an internet connection.
,/./ The second lens is automatically inspected and loaded while the first lens is being edged, dramatically reducing the overall cycle time.
Assisted tool calibration results in minimal downtime between tool calibration.
ALL-IN-ONE EDGER IS BLOCK-FREE For small and in-house labs, this new blockless edger uses four spindles and an integrated vacuum system to cut straight and inclined bevels, drill-mounts, shelves, grooves and more. By using vacuum suction to hold
dry-cut milling technology to
blocking and deblocking. The
single pair to sequentially shape
lenses in place rather than any
optical shops and small labs.
NoBlock module can work in
both lenses without the oper-
blocking device the MEI EZFit
Labor costs and lens defects are
twoways—continuous opera-
ator’s intervention. A precise
NoBlock eliminates the use of
reduced by eliminating lens
tion to maximize productivity or
focometer is also included.
finishing blocks, leap pads or lens protective films to bring
74 March 2017 Closeup_MEI_EZFit.indd 74
M E I S . r. l . • 8 4 7. 3 5 7. 0 3 2 3 • M E I S y s t e m . c o m • I n fo @ M E I S y s t e m . c o m VisionCareProducts.com VCPN
2/17/17 4:58 PM
I <C>r::\LI
Untitled-4 1
2/17/17 7:28 PM
Vision Care Technology Closeup
Saves 20 jobs of automatic re-edge data, unlike others that only save the data•·································································· from the last lens processed.
Advanced Probe Technology acts as a second tracer, using the Lens Capture Data System to take any lens, even one edged by an outside lab, and accurately groove, safety bevel or even re-edge a deblocked lens.
·······························································.....
High curve lens processing features an additional finishing wheel option for either high minus or wrap frames.
•······································································
The E-1000 can re-edge a lens even if it was deblocked. •·····························································
•····················································
Faster polycarbonate and Trivex groove processing, finishing edges concurrently and efficiently cleaning the grooves of polycarbonate material.
•································································· Flexible, axis-indexing lens blocks and chucks allow faster processing and perfect axis on a wide range of lenses.
EDGER RE-EDGES AUTOMATICALLY By recalling stored data even after a lens has been deblocked, this multifunctional patternless edger can refinish lenses even if the lens information has been lost. Using vertical wheel technolo-
less of style, material and power.
on the lens and press the “check”
accuracy of 0.01mm and transfer
gy and a 3D lens sensor, the Dia
Among its unique features is the
button on the touch screen. The
those data to the re-edge program
E-1000 multi-axis lens edger from
ability to re-work a lens even if the
E-1000’s 3D lens sensor will mea-
of the computer. The E-1000
Optek International quickly and
lens was deblocked and the data
sure the shape, thickness, curve
automatically memorizes the
accurately cuts any lens regard-
lost. Simply put a block anywhere
and size of the lens edge in the
process data of the past 20 jobs.
O p t e k I n t e r n a t i o n a l 7 2 7. 5 2 2 . 2 3 0 1 • O p t e k I n t e r n a t i o n a l . c o m • S a l e s @ O p t e k I n t e r n a t i o n a l . c o m 76 March 2017 DIA Edger Closeup.indd 76
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Vision Care Technology Closeup
Multiple-frame tracer accurately reads any shape at every curve. SIMPLE “ONE-TOUCH” DEMO LENS TRACING Easy-load, magnetic pattern setting assembly provides single-step tracing operation.
SMART GRINDING PRESSURE CONTROL The LEX-1200 lens edging process is performed with optimal grinding pressure that minimizes lens torque yet expedites cycle time, and the soft grinding gentler processing mode keeps hydrophobic lenses on axis.
MINI STEP BEVELING FUNCTION Highly specialized step bevel function can grind an asymmetrical shelf-style rear bevel with excellent lens-to-frame fit for “non-Rxable” eyewear.
tt Shape Editor function
MULTIPLE LENS EDGING PROFILES Unique and specialized lens edge profiles favorable with all current types of frames, such as high-wrap and shallow groove rims, deliver high-quality “first-cut” fit. Special wheel design, in conjunction with patented software, provides a wide variety of lens edging to fit various frame shapes and styles.
PATTERNLESS EDGER HANDLES THE CURVES The LEX-1200 addresses the challenges presented by the range of shapes today’s lenses and frames possess. Specialty-shaped
and
ping while expediting cycle time,
newly designed software enable
wheels
special processing modes can
the LEX-1200 patternless edger
handle various lens materials,
from Santinelli International, Inc.
and four wheel configurations
to keep up with the newest trends
are available to meet varied pro-
in frames and lenses. Pressure
cessing applications. The edger
control prevents lenses from slip-
includes a built-in USB port.
Santinelli International, Inc. • 800.644.3343 • Santinelli.com • Sales@Santinelli.com 78 March 2017 Closeup_Santinelli_LEX1200.indd 78
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“AT I N T E R N AT I O N A L VISION EXPO, PEOPLE TA K E T H E S E O N L I N E CONNECTIONS OFFLINE A N D A C T U A L LY M E E T. ” ALAN GLAZIER, Optometrist; Shady Grove Eye & Vision Care; Founder of ODs on Facebook; @eyeinfo
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Untitled-4 1
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2/17/17 7:30 PM
Vision Care Technology
HIGH-INDEX LENS MATERIALS: PAST, PRESENT, FUTURE Stronger prescription lenses can be made thinner with high-index lens materials; here’s where they’ve come from and where they are going. materials, which could pass the
The history of lens materials and
impact test without treatment.
lens making is an ancient story.
SELECTED OPHTHALMIC LENS MATERIALS
In the 1950s, PPG developed a
Refractive Index
Abbe Value
Specific Gravity
1.499
58
1.32
1.586
30
1.2
Indications of lenses date back to
plastic material called CR-39 (n =
CR-39 plastic
750 BC where quartz (n = 1.46)
1.50), which replaced crown glass
polycarbonate
and other crystals were polished as
as the main lens material in the
PPG Trivex
1.527
44
1.11
lenses. The advent of the printing
early 1970s. It took many years
SOLA Spectralite
1.537
47
1.21
press around 1450 made reading
before higher index plastic lens
PPG Tribrid
1.607
41
1.22
material much more available to
materials appeared, but today,
MR-6 1.6 plastic
1.595
36
1.34
the masses, which increased de-
there is a good assortment (see
MR-8 1.6 plastic
1.592
41
1.3
mand for reading glasses, especially
Selected Ophthalmic Lens Mate-
MR-7 1.67 plastic
1.658
32
1.35
for presbyopic individuals. Essen-
rials, right).
MR-10 1.67 plastic
1.661
32
1.37
1.7
36
1.41
Hoya EYRY
tially, Gutenberg’s printing press made the need for near correct-
HIGH-INDEX MATERIALS
MR-174 1.74 plastic
1.732
33
1.47
ing lenses universal, which placed
Unlike the frame market, where
crown glass
1.523
59
2.54
a higher demand on glass lenses.
new designs are introduced daily, a
Corning Clear 16 glass
1.601
40
2.63
Ernst Abbe (of Carl Zeiss) and
new lens material enters the market
Corning 1.7
1.700
34
3.21
Otto Shott developed top quality
every few years. For example, MR
Corning 1.8
1.802
34
3.65
optical glass in a joint venture in
1.74 by Mitsui Chemical Co. was in-
Corning 1.9
1.885
30
3.99
1884, mostly higher index materi-
troduced about eight years ago and
als for precision optics work.
is currently the highest index plas-
sitioned it as having the qualities
lenses sold in the U.S., you’ll find
tic material available. PPG intro-
of Trivex with a higher index. The
just about any conceivable lens
MODERN TIMES
duced Trivex in 2001. This mid-in-
material boasts a 41 Abbe value,
design made with it. It’s impact
In the first half of the 20th century,
dex (1.53) material is highly clear
making it about as clear as Trivex,
resistance enables it to meet in-
eyewear mostly used crown glass
(Abbe = 44), highly impact resistant
and its impact resistance exceeds
dustrial safety impact standards,
(n = 1.53) with some high-index
(meets safety and ballistic impact
the FDA drop ball requirement
and like Trivex, it can meet ballis-
glass. In 1971, the U.S. Food &
standards if processed correctly)
by 170 times! While it doesn’t
tic (military) impact standards if
Drug Administration mandated
and fabricates well. The fact that
meet industrial impact standards,
processed correctly.
ophthalmic lens impact testing.
it is a mid-index material makes it
it beats most other lens materials
Ryan Rogers, North American
The most common (although
ideal for 85% of Rxs (from +3.00D
(for example, CR-39 exceeds the
sales and marketing manager at
rarely used) high-index glass ma-
to -3.00D), and it’s also a favorite for
FDA drop ball requirement by
Mitsui Chemicals America, Inc.,
terials where dense flint (n = 1.69)
rimless lenses. Trivex sales represent
eight times), making it a far safer
sees more functional lenses en-
and light flint (n = 1.61). Neither
about 7% of all lenses sold in the
option for most Rxs.
tering the high-index market.
flint nor crown glass could pass
U.S. and 3% globally.
Polycarbonate (n = 1.60) con-
“Lenses should no longer just
the impact test without being
Playing off its success with
tinues to be the darling of the
block 100% at UV 400nm,” Rog-
treated, and many broke during
Trivex, PPG introduced Tribrid (n
optical industry. With a market
ers noted. “We’re looking at two
treatment. This ushered in plastic
= 1.60) in the U.S. in 2016 and po-
share of approximately 50% of all
or three different versions,
80 March 2017
DeGenaro_High Index.indd 80
Source: opticampus.com/tools/materials.php
BY ED DE GENNARO, MED, ABOM
VisionCareProducts.com VCPN
2/17/17 5:01 PM
RX SHIELD T E C H N O L O G Y
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(+6 to -8, cylinder to -4)
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2017_Bolle_VCPN_9x10.875_FullPG.indd Untitled-4 1 1
2/14/17 7:25 2/17/17 8:38 PM AM
Vision Care Technology
most notably our UV420 that
more aggressively than we’ve seen
filters blue light almost 80-90%
in our industry.”
at 420nm and drops slowly going
Rob Stevens, chief technology
higher, so it filters a lot of the harm-
officer of Adlens, sees laminated
ful blue light outdoors, indoors on
lenses being part of the lens arse-
computer screens, on PDAs and
nal in the future. “Incorporating
from other sources. The advantage
more technology in a solid piece
of this product is it’s clear.”
of plastic is challenging,” he said.
Rogers added, “Our 1.74 lens
“To add more features, you’ll have
material is made with a mono-
It’s clear, thin, lightweight and
day children’s eyewear. It tints phe-
to either add them inside the lens
mer that uses plant-derived
impact resistant. It drills well and
nomenally, making it a great op-
material, coat the lens with the
chemicals, which most ECPs
tints great. It’s also very impact
tion for wrap sunglasses. Its high
feature, or add multiple layers,
don’t realize. This eco-friendly
resistant. CR-39 exceeds the FDA
Abbe value (40) facilitates better
creating a composite or laminated
material is USDA certified to be
drop ball test requirements by 18
peripheral vision and better opti-
lens. For example, you can have
82% bio-based. Our MR8 (n =
times, while 1.60 and 1.67 exceed
cal clarity in high wrap sunglasses.”
a coating to reflect light, you can
1.60) material is USDA certified
it 30 times. Tribrid exceeds it by
Rogers shared that Mitsui is
have LCD displays incorporated
at 57%, although no one is cast-
170 times. That’s an exception-
working on a product called Neo
within the lens sandwich, and add
ing it at this point.”
al amount of impact resistance.
Contrast. “Instead of filtering out
elements that affect refraction.
Trivex and polycarbonate exceed
blue light, this product filters out
“On a solid lens, thickness is
the FDA standard by 400 times.”
yellow light around 585nm and
driven by how rigid the material
Kevin Cross, global director of Rx Technologies for PPG Optical
will be available in two versions:
is and how thick it is to survive
“Big casters advertise higher in-
HIGH INDEX’S FUTURE
clear and sunglass,” Rogers pointed
the drop ball impact test in the
dex because the market associates
Rogers sees opportunities for
out. “When you filter yellow light,
U.S. We have all kinds of things in
higher levels of technology with
high-index products in the future.
you increase contrast, and it makes
our laminates. We’ve got silicon
higher index, but that’s not real-
“Mitsui is moving toward materi-
greens and blues pop,” he added.
oil, a lot of traditional lens mate-
ly the case. As you go up in index,
als that improve ocular health and
“I think lenses will use im-
rials, and in the future, we’d even
you have more tradeoffs such as
safety,” he explained. “We’ve devel-
proved substrate materials with
consider bringing glass back.
more weight, lower Abbe value and
oped MR8 Plus, a high impact-re-
one or more coatings that con-
It’s very hard, and when it’s thin
decreased lens strength. In North
sistant version of our popular
tribute different functions,” said
enough, it’s very flexible. ”
America, 85% of prescriptions are
MR8, 1.60-index lens material. It
Cross. “These lenses will use a va-
Lens materials may be intro-
in the range of plus/minus 3.00D.
passes ANSI Z87.1 (industrial eye-
riety of index materials from low
duced infrequently, but manu-
Why would you give them de-
wear safety standards) high mass
to high. I also see wearable elec-
facturers are always looking for
creased optics, heavier, more brit-
and high impact testing standards,
tronics as a viable option for lens-
new ones that fill an unmet need.
tle, more fragile materials? Instead,
and it’s been certified by COLTS
es, and consumer-based technolo-
It’ll be interesting to see how lens
give the patient a combination of
Laboratories for this. It’s very sim-
gy will drive the optical industry
materials and lenses evolve as
light weight, the best optics (high-
ilar to Trivex but not as impact
for the first time in a long time.
the lifestyles of eyeglass wearers
est Abbe) and the most impact-re-
resistant as polycarbonate. While
The consumer electronics indus-
change over time.
sistant material. That’s high tech-
it does meet the Z87.1 industrial
try moves at the speed of light. As
nology and that’s Trivex.”
safety eyewear standards, we’re not
these companies get into wearable
Ed De Gennaro, MEd, ABOM,
Cross added, “If you want a
promoting it as a safety lens, but it
optical devices, you’re going to see
is editor emeritus of First Vision
higher index material, use Tribrid.
could be a great option for every-
them drive development much
Media Group.
Monomers and Coatings, said,
WHERE TO FIND IT: Corning Ophthalmic 800.821.2020 • Corning.com/Ophthalmic // HOYA Vision Care, North America 877.528.1939 • HoyaVision.com • SalesSupport@HoyaVision.com // Mitsui Chemicals America, Inc. 914.253.0777 • MitsuiChemicals.com // PPG Industries, Inc. 800.323.2487 • PPGTrivex.com • PPGTribrid.com • OpticalTech@PPG.com 82 March 2017
DeGenaro_High Index.indd 82
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84 March 2017
VCT NEW.indd 84
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Untitled-4 1
2/17/17 7:00 PM
FATHEADZ: THE RECOGNIZED LEADER IN OVERSIZED EYEWEAR Picture this... a brand new
Fatheadz. “This is the first
customer enters your store
pair of glasses I’ve ever tried
or office in search of a stylish
that fit great and look terrific!”
frame to accommodate his
Fatheadz ophthalmic frames
larger head. He has searched
are offered in two collections:
everywhere but has not been
“Preferred Stock” (for him)
able to find any eyewear
and “Dea Preferred Stock
that’s fashionable, reason-
(for her).”
ably priced and designed for people like him. “I know I’m a big guy,” the
PREFERRED STOCK This collection in Fatheadz’
customer says in frustration
premier line of XL eyewear is
as he tries on yet another
designed expressly for today’s
pair of eyewear ill-suited
fashionable larger headed
to his anatomy. “But you’d
men. These contemporary
think someone would design
frames feature smart styling,
eyewear. Initially starting
frames that could fit me.”
and they’re crafted with the
with just four oversized
latest technological advances
sunglass styles available
optical, you think to yourself,
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because you have the ideal
facturing, assuring durability,
quickly grew to include
solution to his problem. It’s
comfort and a great look. Pre-
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called Fatheadz, the pre-
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es of up to 65mm and frame
IT ALL STARTS
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WITH FATHEADZ
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pany. In a very short period of
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ferred Stock offers contem-
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porary choices to discrimi-
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designs also feature the latest
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to 143mm. The collection
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March 2017 87
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Busi ness S o l u t i o n s
Wearables and More at CES 2017 The consumer electronics show has grown to encompass smartglasses, virtual and augmented reality eyewear and many more technologies to enhance and improve vision. Among the trailblazers, Roch-
on the market by the end of this
ogy into the world’s first wireless
Over the next five years the smart
ester Optical participated with the
year, are described as having your
charging two-in-one notebook,
eyewear market will generate more
smart eyewear companies, such as
computer or smartphone screen
a technology that may one day be
than $8 billion. Currently, more
Vuzix, for which it has developed
information with you wherever
incorporated into smart eyewear.
than 20 entries in the categories of
its SmartGOLD (Glasses Opti-
you go.
Even the Opticwash eyewear
smart, virtual and augmented real-
mized Lens Design) lenses for
Also on display were products,
ity eyewear is expected to grow to
use with heads-up displays and
such as Reticare, designed to pro-
In addition, the following smart-
10 million units by 2018.
its UnderRx lenses technology for
tect from the eyestrain and worse,
glasses, virtual eyewear and other
use with virtual reality headsets.
the damage that eyes can experience
vision-enhancing products were on
when overexposed to digital devices.
display at CES 2017.
By John Sailer
Nowhere was this market
cleaning kiosk was on display.
growth more evident than at CES
Vuzix itself had its various
2017, where vision-enhancing
products on display, including its
Witricity showed wireless
devices were throughout the show
M100, M300 and M3000 smart
charging and announced that it has
John Sailer is vice president,
that took over Las Vegas the first
glasses. Vuzix newest Blade 3000
partnered with Dell to incorporate
editorial, of First Vision Media
weekend in January.
smart sunglasses, expected to be
its magnetic resonance technol-
Group.
Safilo and Interaxon SAFILOX Brain-Sensing Eyewear Italian
Oakley Radar Pace Smart eyewear featuring real-time, voice-acti-
eyewear company, Safilo Group, and consumer brain-sensing tech-
vated coaching seeks to redefine the way athletes train. The result of
nology company, Interaxon, presented SAFILO , an eyewear platform
years of research and development between Luxottica’s Oakley and
designed to infuse brain-sensing and cognitive training technology
Intel, Radar Pace creates personalized training, tracks performance,
into lifestyle and iconic eyewear in the Safilo portfolio, which in-
coaches in real-time and responds to user questions. Supporting ath-
cludes Smith, Carrera and Polaroid. The first product built on the new
letes during running and cycling, Radar Pace features a hands-free in-
platform is Smith’s Lowdown Focus Mpowered by Muse. Designed for
terface powered by Intel Real Speech that helps athletes stay focused.
athletes and outdoor enthusiasts, the new “smart” sunglasses inte-
A built-in Bluetooth audio headset allows athletes to place and receive
grate Interaxon’s Muse brain-sensing technology into Smith Lowdown
calls and texts and listen to music. With smart technology, external
frames to deliver cognitive training technology that measures brain-
sensors and the Radar Pace app, the device collects and analyzes per-
wave activity during meditation and provides guidance to help users
formance data (power output, heart rate, speed, cadence, time, pace
relax and focus. Smith Optics 800.635.4401 • SmithOptics.com
and distance). Oakley, Inc. 800.733.6255 • Oakley.com/Radar-Pace.
X
88 March 2017
Wearables.indd 88
VisionCareProducts.com VCPN
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Biofinity Energys·
PogoTec PogoCam PogoCam entered the market as the “smallest at-
CooperVision Biofinity Energys The first contact lens specifically
tachable eyewear camera.” By PogoTec, PogoCam uses PogoTrack, a
created to combat the eyestrain that can result from today’s digi-
magnetic “track” that attaches the camera to the eyewear and is cur-
tal lifestyles, CooperVision’s Biofinity Energys contact lenses with
rently available on select styles of Rx, plano and sunglasses from Argus
Digital Zone Optics lens design were engineered combining optical
Vision, ClearVision Optical, Vista Eyewear and FGX International. PogoCam
properties with an advanced moisture-retaining polymer material
was designed for the mass market, with PogoTec exploring other uses
to combat the eye fatigue and dryness that can result from gazing
for PogoTrack: from UV meters and pedometers to monitors that prevent
at screens for extended periods of time. Biofinity Energys contact
drivers from falling asleep. PogoCam and branded non-Rx sunglasses with
lenses are designed for all-day wear, helping patients’ eyes seam-
PogoTrack will be available this year at big box stores, optical retailers and
lessly shift between devices and offline activities. This results
eyecare offices as well as PogoCam.com and Amazon.com. Customers
from its Digital Zone Optics and Aquaform technologies. Aquaform
who purchase via e-commerce will receive a pair of sunglasses with Pogo-
attracts and binds water to retain moisture. CooperVision, Inc.
Track. PogoTec 540.904.5156 • PogoTec.com • Info@PogoTec.com
800.341.2020 • CooperVision.com
eSight 3 Technology that enables the legally blind to actually see, the
ZEISS VR ONE Plus Virtual Reality Headset The VR ONE Plus is an
eSight 3 electronic glasses from eSight Corp. uses high-tech image
upgraded version of the company’s award-winning VR ONE. Designed
processing to give users control over magnification, contrast, bright-
with the same premium ergonomics, material quality and precision
ness, focus and other features important to people with low vision. The
ZEISS optics as the original, changes include a universal smartphone
electronic glasses contain a proprietary camera that projects adjust-
tray that works with any Android or iOS smartphone with a screen size
ed video onto two OLED screens in front of the eyes, in real time. eSight
between 4.7 in. and 5.5 in. The ZEISS VR ONE Plus delivers razor-sharp
can be used while walking and while shifting between tasks and envi-
images, and manual adjustments for different pupillary distances
ronments, without interruptions in the image. Because no two people
are not necessary, making it suitable for people who wear glasses.
see alike (even with the same diagnosis), eSight ships from the factory
Users can experience the device immediately using virtual reality
with customized personal settings. As compared to the previous itera-
apps from Apple iTunes and Google Play, including 3D cinema, 360-de-
tion, eSight 3 is smaller, lighter, more aesthetic and more comfortable
gree concerts, a first-person view or 3D games. Carl Zeiss Vision, Inc.
for users. eSight Corp. 855.837.4448 • eSightEyewear.com
800.358.8258 • ZEISS.com/VRONE • Customer.Service@ZEISS.com
VCPN VisionCareProducts.com
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S o c i a l Me di a A dvis or
The Benefits of Social Media for Business Samantha Toth
way to add value and credibility
GAIN INSIGHT INTO FOLLOWERS
GATHER FEEDBACK
to your social media pages. Posts
Your business social media pages
Prospective patients will research
that provide followers with more
provide you with access to the
your business’s reviews and rat-
ques-
information about your prac-
helpful personal information
ings, so it’s important to make
tion the importance of having a
tice that they can share increas-
of anyone who follows you with
gathering patient feedback online
social media presence. Today’s
es your chances of improving
an account. This information
a priority. Building a portfolio
world is driven by technology,
engagement across channels.
includes interests, location, demo-
of strong online reviews takes
with overwhelmingly more than
Show your practice’s personal-
graphics and gender. This data can
time, which is why focusing on
81% of consumers searching
ity by allocating 70% of posts
be helpful when determining your
great patient experiences is key.
online before making a purchase,
to valuable and brand-building
business’s target audience and
Respond to all patient feedback,
Many
businesses
still
according to Adweek.com. Of the three billion Internet users, nearly two billion of them have active Facebook accounts, according to Statista.com. In
Developing a formal social media marketing plan can help build up brand awareness, introduce new product or promotions and encourage fan interaction.
addition to these overwhelming usage statistics, the following
content. For 20% of your posts
how best to reach them. Through
whether good or bad, in a timely
reasons further explain why busi-
you can share other’s posts, while
“social listening,” you can follow
and professional manner. This
nesses can’t afford not to have a
only 10% should be promotion-
how fans are interacting with your
will help establish credibility with
social media presence.
al in nature. This allocation of
brand, all in real time.
your current following and help attract new fans.
post types will help your patients SHOW YOUR PERSONALITY
get to know your practice before
BOOST SEO
Providing content that is educa-
they call or visit, without too
All social media sites allow for the
WHERE TO BEGIN
tional and interesting is a great
salesy of an approach.
inclusion of a business profile in
If your practice doesn’t yet have
order to include relevant, search-
a social media presence, begin by
able information such as names,
creating business accounts with
locations, industries and topics
Facebook, Twitter and Google+.
of interest. When you incorpo-
Next, determine who your target
rate related keywords into your
audience is, what they are inter-
“about” sections, you are helping
ested in, and find a way to tie those
your search engine optimization
interests to your practice’s brand.
(SEO), and you have the potential
Developing a formal social media
to rank higher when a user search-
marketing plan can help build
es for those similar keywords. For
up brand awareness, introduce
best results, fill out all of the sec-
new product or promotions and
tions completely.
encourage fan interaction. vcpn
Samantha Toth is the resident marketing rockstar for Innereactive Media, a full-service marketing company specializing in the optical industry, in Grand Rapids, MI. 90 March 2017
Mar_Social Media.indd 90
VisionCareProducts.com VCPN
2/17/17 4:33 PM
New Technology. New Profitsfor Eye Care ... Introducing
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POGOCAM120/20 ad.indd 1 Untitled-4
FOSTER GRANl: 2/16/17 7:31 2/17/17 8:10 PM AM
Busi ness S o l u t i o n s
IN THE FORECAST Retail trends predict a sunny outlook for your optical.
By Travis J. Reed
the retail industry and fashion
“Menaissance.” Men are outspend-
Trend #2 Personalization
Most opticians know that any-
world to help separate you from
ing women by 13%, and early indi-
When people can find better pric-
where from 60% to 70% of their
the competition and successfully
cators predict that the menswear
es online you must stay ahead of
revenue comes from the retail side
compete. Here are five forecasted
market will expand 8.3% next year,
the curve in regards to customer
of their practice.
trends to consider.
he said, sourcing The Boutique@
service, frame and lens selection,
The problem is, the retail world
Ogilvy 2016 Men’s Shopping Re-
unique services and special offers.
is extremely competitive—from
Trend #1 Menswear
port. To meet the demand, buy
That’s because the internet treats
lower-priced big box stores to
Men are shopping more than ever
more men’s frames, try out a new
shoppers most often as a faceless
the internet marketplace. In ad-
before and have traditionally been
menswear brand, embrace a little
source of revenue. So play to your
dition, other companies, such
neglected in the retail industry
more color, pattern and interesting
strengths and know your custom-
as Amazon, deliver orders with-
(including the optical world). In
frame shapes to provide the best
ers’ names, where they love to shop,
in an hour in major cities and
Forbes.com, contributor Bryan
selection and even consider having
brands they love to wear, their fa-
are testing drone options as you
Pearson, cleverly calls this the
a men’s event.
vorite color and one they would
read this. While we’re not sug-
never wear. Note these details in
gesting you employ drones, this
their file and impress them the next
helps to explain how a patient
time they come in. You can also
becomes impatient, and why they
keep track of a frame they wanted
may have a short attention span
but didn’t buy, and call them if it
and are easily distracted by anything bigger, better, cheaper or different than the rest. What we do suggest is tapping trends in 92 March 2017
Reed_Retail Trends.indd 92
It’s raining men! Be prepared by stocking up on male frames: Ted Baker B947 from Tura, Inc.
gets marked down or goes on sale. Trend #3: The “It” Color Are you familiar with Pan-
@
VisionCareProducts.com VCPN
2/17/17 5:29 PM
For work play and a
special day Patients want multiple pairs of eyewear to enhance the way they live. Help make them easier to purchase from your practice with promotional financing options* available through the CareCredit credit card. Visit booth #1927 at Vision Expo East. Or call for more information and enroll at no cost today^.
A. Careered if Making care possible ...today .
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* Subject to credit approval. Minimum monthly payments required. See carecredit.com for details. VCPN0317OA ^ Subject to change.
Untitled-4 1
2/17/17 6:58 PM
Busi ness So l u t i ons Morel’s OGA 82680
tone and all the amazing research
what colors pair best with Green-
this organization does forecasting
ery, as well as past colors of the
color trends? Have you picked
year and trend examples.
up a few fashion magazines to
T602 Diana from neubau Eyewear
see what’s hot for 2017 in men’s
Trend #4: Technology
and women’s accessories and
Do you have virtual try-on screens
garments? If so, you would have
or software, such as the Visioffice
seen the color of the year for 2017
2 from Essilor of America, Inc. or
is Greenery, a light bright lime
the Spectangle PRO from Hoya
green (PANTONE 15-0343). Buy
Vision Care, installed on tablets
some frames in this color, create
or iPads in your practice? Can
a display and then talk it up! In
you take a payment with a smart-
research that over 50% of women
the office, you can paint an accent
phone instead of just accepting
in retail settings buy something
wall this color or buy some fresh
checks, cash and credit cards? Do
because they see it on display. So
flowers that match it. Get social
you have flat screens showing ven-
the big questions are: Do you have
with it and post some pics of the
dor images instead of cardboard
displays? Do you employ some-
frames and/or your dispensa-
point-of-purchase pieces clutter-
one truly talented and trained in
ry on Facebook, Instagram or
ing up your countertops? Can you
the craft of creating them? Can
Pinterest. Even if you don’t have
turn around a lens fast enough, or
your displays be better? Do you
many frames in this color you can
will a customer go somewhere else
have a budget to change these
still sell with this knowledge. Talk
with less wait time? Make a plan as
displays monthly or quarterly?
about the trend and how a neu-
to what you can do now and what
Taking a broader view, how is the
tral color such as brown, silver
you can do over the next year to
interior design of your practice?
or even tortoise patterns will go
implement new technology. Shop
Are you proud of your furniture,
great with a bright green fashion
your competition and other local
fixtures, guest seating, lighting,
piece. Need more inspiration?
retailers, attend trade shows and
flooring, bathrooms, exam rooms
Visit Pantone’s website to see
listen to the needs of your staff. To
and countertops? Grocery stores
gauge what customers are looking
spend millions every few years
for, a patient survey on a site such
remodeling fixtures, lighting and
as SurveyMonkey.com or your
so much more just to look new,
practice management software
fresh and exciting compared to
can help find out.
their competition. It has nothing
Visioffice 2 offers interactive tools such as virtual try-on screens.
to do with fitting more merchan-
your patients the most. Create or
Trend #5:
dise or being dated, but rather it’s
plan with a timeline and budget
Merchandising Design
about staying ahead of the curve.
and designate staff members to
Judy Bell, CEO of Energetic Re-
Get help, take notes, create a bud-
lead each project. Don’t be scared
tail, wrote a fantastic textbook for
get and make a plan!
to ask for help from professionals,
merchandising students called
To not get overwhelmed with
Silent Selling. She states from her
new trends, pick and choose to
or consider local college students studying design.
your advantage. Discuss these ideas Eye Site of Virginia collaborated with a reclamation design company to ceate their salvage-chic optical shop.
with your staff and get feedback as to what everyone feels will impact
Travis J. Reed is CEO
I
of Creative Visionary, Inc.
WHERE TO FIND IT: Essilor of America, Inc. 800.542.5668 • EssilorUSA.com // HOYA Vision Care, North America 877.528.1939 • HoyaVision.com • SalesSupport@ HoyaVision.com // Morel 800.526.8838 • Morel-France.com // neubau Eyewear 800.223.0180 • neubau-Eyewear.com // Tura, Inc. 800.242.8872 • Tura.com 94 March 2017
Reed_Retail Trends.indd 94
VisionCareProducts.com VCPN
2/17/17 4:34 PM
Strength in
NUMBERS THINK ABOUTYOUREYES is Shortening Exam Cycles From
29
to
16 MONTHS!
That's a Decrease of
-45%-
ThinkAboutYourEyesis driving newpatientsto get their first annual eyeexamand encouragingcurrent patientsto get eyeexamsmore regularly. This allowsoptometriststo detect vision issuesmorequickly and prescribe
propertreatment.
thinkabout your eyes :com Brought to youbytheAOA
::::::-. AMERICAN OPTOMETRIC ASSOCIATION
SupportThinkAbout YourEyesin 2017! Pleasecontact JonTorreyfor more information at jtorrey@thinkaboutyoureyes.com © 2017 All rightsreserved. ThinkAboutYourEyes®is a public awarenesscampaignfocusedon educatingconsumerson the importanceof vision health.
57-0531-ExamCycle Untitled-4 1 B2B-VCPN-01.indd 1
2/10/17 2/17/17 12:37 7:31 PM
e r o f be
Busi ness S olut ions Reta ilP rof ile
IN THE BLINK OF AN EYE IN SIX MONTHS, A HIGH-END OPTOMETRIC PRACTICE WENT FROM CONCEPT TO COMPLETION. By Anthony Floreno
found an old department store sit-
it. The city has been listed as
Brentwood, TN-based interior
Five years after graduating from
ting empty, which she rehabbed.
one of the nation’s fastest-grow-
design firm that specializes in
the University of Houston College
Six months later Blink Eyecare
ing ones multiple times over the
optometric offices. Preliminary
of Optometry in 2007, Kayla
opened in November 2013.
past decade, and its population is
design work started in early 2013,
Gaddis, OD, decided the time was
“I felt like I knew what I want-
mostly young and affluent. “It’s a
with the bid and permit plan
right to open her own business.
ed to do, so I started looking
rapidly growing region and very
issued at the end of July. However,
She was working at Alexandria
around,” said Gaddis. “I knew I
educated. I knew it could support
planning the layout was a major
Eye and Laser Center in rural
wanted to either buy an existing
a high-end, boutique-like shop,”
challenge due to the irregular
Leesville, LA, as a doctor and
practice or start my own from
said Gaddis. “No one else in the
shape of the space and the many
helped grow the small practice,
scratch. I had this vision of what
area was doing boutique; every-
existing features—a fireplace and
but she felt the time was right for
it would look like in my head,
thing are these rather traditional
staircase, chief among them—
a move. So, she packed up the car
and I found the perfect location.”
optometric offices.”
that had to be incorporated into
and her family and moved back to
McKinney, TX, about 40 miles
To help get the job done, she
a functional optometry practice.
her native north Texas. There, she
north of Dallas, proved to be
hired Barbara Wright Design, a
Gaddis wanted to keep the many
96 March 2017
Floreno_Blink.indd 96
VisionCareProducts.com VCPN
2/17/17 4:35 PM
fa ter unusual features of the space, so
then helped her make the final
to sell brands you like and that
ing set-up. They’ve also expended
Barbara Wright was tasked with
decision on what would work
your customers want,” she said.
their dry eye offerings to include
working around them.
best.” The end result is a unique,
Right now, that includes brands
drops and ointments.
“Despite the cut-up nature of
eclectic design that is a haven for
such as Tiffany, Tom Ford, Jimmy
All the hard work has paid off,
the space, each area flows grace-
patients that want superior eyecare
Choo, Persol, MODO, Maui Jim
as the community feedback has
fully into the next,” said Wright.
and high-end frames.
and Toms. But don’t expect to
been off the charts. “From the
Ultimately, though, the eye-
find the same old frames every
moment we opened, the reception
the optical before getting to the
wear and displays took center
time you return. Although the
has been fantastic,” said Gaddis.
waiting area.” After the design
stage. Gaddis selected most of
store has anywhere from 600 to
“People always ask about the wall
phase, work proceeded through
the artwork and furniture her-
700 frames on hand, Gaddis is
colors and say it has a spa-like
the summer, and Blink opened its
self—some of which are vintage
big on change, and collections
environment. I believe people
pieces repurposed for merchan-
are ever-evolving and constantly
like nice things—and that’s what I
When working with clients such
dising. She also worked with a
being swapped out.
want to have here. I’m in the office
as Gaddis, who has a strong sense
local designer to choose some
On the clinical side, the shop
more than at my house, so I want
of personal style, Wright prefers
pieces and purchased a number
just installed a second optomet-
the place I work to be just as nice
to act as a consultant as well as a
of items online.
ric line last year, running a suite
as my home.”
designer. “Dr. Gaddis sent me pho-
Naturally,
“Patients can browse around
doors in the fall.
needed
composed of Marco’s TRS digital
tos of pieces she liked during shop-
premier frames to stock those
refraction system, Optos’ OptoMap
Anthony Floreno is editor of
ping expeditions,” said Wright. “I
shelves. “In the end, you have
and Stereo Optical’s vision screen-
Vision Care Venture.
VCPN VisionCareProducts.com
Floreno_Blink.indd 97
Gaddis
March 2017 97
2/17/17 4:35 PM
~ Optom.etry's ~ meeting® LEARN. LEAD. CONNECT.
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NEW LOOK FOR MYREV RevolutionEHR’s mobile app, myRev, LENSFERRY S NOW FOR ALL
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VCPN VisionCareProducts.com
Biz Solutions New.indd 99
March 2017 99
2/17/17 4:37 PM
Busi nessS olut ions NEW
INDEX TO ADVERTISERS ADVERTISER
PAGE
PHONE
WEBSITE
All About Vision
20
858.454.2145
allaboutvision.com
Allure Eyewear
59
212.447.0090
allure-eyewear.com
AOA
98
—
optometrysmeeting.org
Bushnell Outdoor Products
49, 65, 81
913.752.6137
bushnell.com
CareCredit
93
866.853.8432 carecredit.com
Coburn Technologies
22
800.COBURN1
Costa
51
DE RIGO REM Dynamic Labs
CUSTOMIZED WORKFLOW FROM
in addition to saving valuable exam
EYEFINITY EHR
time. Once users create their pre-
Eyefinity EHR recently launched
ferred vision exam workflow, Eyef-
its most customizable vision exam
inity EHR will save this information,
workflow. In real time, users can
and it will be available every time
create their preferred order for
the user logs into either the iPad or
specific procedures they like to
desktop version. 800.269.3666 or
coburntechnologies.com
perform as well as hide procedures
Sales@Eyefinity.com
800.447.3700
costadelmar.com
they do not use. This customized
41
800.423.3023
derigo.us
workflow is designed to create
85
888.339.6264
dynamiclabs.net
greater efficiencies in Eyefinity EHR
Eastern States Eyewear
37
800.645.3710
eseyewear.com
Essilor Instruments
71
855.393.4647
essilorinstrumentsusa.com
i-dealoptics
32
800.758.6249 i-dealoptics.com
Inspecs
2-3, 16-17, 77
800.852.7857
inspecs.co.uk
Kenmark Eyewear
25, 27
800.627.2898
kenmarkeyewear.com
Lab-Tech Inc.
87
800.822.4343
lab-tech.net
.
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p,elf&el\00'- 1,\,,1.tuJCfl'I\ .
'5,0t,.CCf'1,3C\\.eflS,:r,alS
L’Amy America
43
800.872.7377
lamyamerica.com
Luxottica
29, 63
800.422.2020
luxottica.com
Marchon Eyewear
6-7
800.966.2020
marchon.com
Marcolin
35, 61
800.537.9265
marcolin.com
MEI System
69
630.521.8588
meisystem.com
The McGee Group
10-11
800.966.2020
mcgeegroup.com
Mondottica USA
55
866.666.3662
modotticausa.com
Morel
CV2 Spread, 75 800.526.8838
morel-france.com
OAA
CV3
901.388.2423
oaa.org
Ogi Eyewear
53
888.560.1060
ogieyewear.com
Optek International
66
727.522.2301
optekinternational.com
OptiSource International
insert, 86
800.678.4768
1-800-OptiSource.com
Optometry Giving Sight
24
888.OGS.GIVE
givingsight.org
PogoTec
91
540.904.5156 pogotec.com
Reed Exhibitions
79
800.811.7151
vision.reedexpo.com
Safilo
45, 47
800.631.1188
safilo.com
of America, Inc.
CV1, 12-13
800.235.5367
seikoeyewear.com
Think About Your Eyes
95
—
thinkaboutyoureyes.com
Transitions Optical Inc.
8-9, 73
800.533.2081
transitions.com
ECPs can easily and effectively
Tuscany Eyewear
14
800.293.9588
tuscanyeyewear.com
display frames they carry with new
ing stylized risers in either glass
Vivid Eyewear
83
800.631.0188
vivideyewearusa.com
displays from Optical Marketing
or wood, allowing for a full view
WestGroupe
Onsert, 4-5
800.361.6220
westgroupe.com
Group (OMG). Made in the U.S., OMG’s
of frames. OMG displays maximize
Wiley X Eyewear
19, 21, 23, 31
800.776.7842
wileyx.com
displays replace old-fashioned
cubic space with sleek, modern
frame boards with shelving featur-
designs. 978.712.0664,
•
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s;r,ot"\a,'
Seiko Optical Products
Windsor Eyes
39
877.662.6006
windsoreyes.com
Zyloware Eyewear
CV4
800.765.3700
zyloware.com
100 March 2017
Biz Solutions New.indd 100
MODERNIZE WITH OMG DISPLAYS
OMGHome.net. VisionCareProducts.com VCPN
2/17/17 4:37 PM
Color Contact Lens
Impre ssion s colored contact s blend naturally with your patient s eye s to cre ate a be autiful look. Av ailable in nine dazzling opaque color s of which Brown , Grey , Green , Hazel, Honey , Pure Hazel a nd True Sa pphire a re ava ila ble in RX PL to -8.00 . Impre ssion s are fun , hip , fa shionable and very competitively priced to help y o ur bo tt o m line . POP materi als a nd po ster sare avail a ble up o n reque st.
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PUREVISION 2 MU LTI FOCAL SOFLENS 38
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36.50
AIR OPTIX MULTI FOCAL AIROPTIX NIGHT& DAY AQUA AIR OPTIX COLORS-2 PACK
42.95 41.25 19.95
DAILIESAQUACOMFORT PLUS-90 PACK 02 OPTIX FRESHLOOKCOLORBLENDS- 2 PACK
37.95 16.50
42.50 39.95 19.50 36.95 16.25
33.95 4 1.95 38.95 18.95 35.50 15.95
9.75
ACUVUEOASYSFORASTIGMATISM - 6 PACK 24.95
24.75
ACUVUE2 - 6 PACK ACUVUEVITA- 6 PACK
16.00 36.75
15.75 36.50
ACUVUE 1 DAY MOIST - 30 PACK ACUVUE 1 DAY MOIST - 90 PACK
18.95 41.95
18.50 40.95
Please ca ll fo r p rices o n Op hth a lmi c Le n ses
23.95 15.50 35.50 17.95 39.90
38 .00 14.50
13 .95
SOFLENS ON E DAY - 90 PACK
33.50
32.50
BIOTRUE - 90 PACK
44 .00
42 .95
ULTRA
34 .95
33 .95
AVAIRA
17 .25
16 .95
AVAi RA V ITALITY - 6 PACK
19 .95
18 .95
BIO FINITY
24.50
22.50
BIOFINITY ENERGY
34 .95
33 .95
BIO FINITYTORIC
36 .00
34 .00
BIOMED ICS XC, & 38 %
15 .95
13 .95
BIOMED ICS PREMI ER
15 .95
13 .95
EXPRESSION OPAQU E-PLANO
25 .95
24 .95
FREQUENCY 55% & ASPHERICS
14 .95
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PROCLEAR 8 .2
23 .95
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PROCLEAR 8 .6
19 .95
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PROCLEAR 1 DAY - 90 PACK
37 .95
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40 .95
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Increase your booth traffic at vision expo east. Expo insider is an E newsletter that will be deployed three times prior to vision expo east NYC. The newsletter will highlight promotions, new brand launches, events at your booth or new products. Each participating company gets a write up with a photograph. The cost to participate is only $1000. Please contact Janet Cunningham at jc@visioncareproducts.com (ISSN-1549-6716) is published monthly, except December, by First Vision Media Group, Inc., 25 East Spring Valley Avenue, Suite 290, Maywood, NJ 07607. Phone (201) 587-9460, Fax (201) 587-9464. Periodical Postage paid at Hackensack, NJ and additional mailing offices. Postmaster: Send address changes to VCPN, P.O. Box 9033, Maple Shade, NJ 08052-9033. Subscriptions: VCPN, P.O. Box 9033, Maple Shade, NJ 08052-9033 or online at totallyoptical. com. Distributed to qualified optical dispensing locations, chain store headquarters, and optical laboratories. Other U.S. subscriptions are available for $85 for one year; $160 for two years. Contact publisher for overseas rates. Copyright © 2017 by First Vision Media Group, Inc., Frank Giammanco, President & CEO; Shawn Mery, Executive Vice President. No part of this publication may be reproduced without written permission of the publisher. The publisher’s acceptance and publication of any advertising or editorial materials does not constitute endorsement of any product, service, or company by First Vision Media Group, Inc. Throughout this publication, trademark names are used. Instead of placing a trademark or registration symbol at every occurrence, we are using the names editorially only with no intention of infringement of the trademark.
102 March 2017
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Classifieds_Mar2017.indd 103
March 2017 103
2/17/17 7:55 PM
LOOKING BACK
FROM WAR VET TO INDUSTRY VET Optician Egon Kot reminisces about his first occupation, which is seven decades strong. Not many can say they’ve witnessed an industry change over 70 years. But 93-yearold Egon Kot, a practicing optician in Clifton, NJ, has seen it all. Born in Kassel, Germany, Kot immigrated to the U.S. with his parents in 1936 at the age of 12, settling in Paterson, NJ, where his father worked as a baker. Through his network of friends, he heard that opticianry was a good occupation, which he pursued right before serving as a corporal in the U.S. Army during World War II. “It seemed like a good thing to do and I can’t complain—it [opticianry] has been good to me,” Kot said from his office at Kot Opticans and Hearing Aid Center, a practice he owns with his son Jeffrey, an audiologist. After returning from service, Kot went to work at M.H. Harris Opticians in New York City
104 March 2017
Mar17_Looking Back.indd 104
for several years, before transferring to its Newark, NJ, office and then working with an ophthalmologist in Passaic, NJ. Kot is also a licensed audiologist, and his current practice has been in two different Clifton locations for about 25 years. “It’s very commercial now,” Kot commented about the optical industry. “Today there are ‘highway’ operations and you can get glasses anywhere. Very often, glasses [purchased online] are poor quality and they don’t fit properly, so they go to their local optician to have them fixed-and expect it free of charge!” Kot stocks both sunwear and ophthalmics for adults and children from such brands as Liberty Sport, Ray-Ban and Flexon, and he is a big fan of Varilux as well as BluTech lenses. Kot, a grandfather of three and
great-grandfather of seven, said he believes that iPads, computers and other devices are very harmful, especially for children’s eyesight. “They emit a dangerous blue light and by their early 30s, kids will have signs of cataracts and macular degeneration,” he said. After the death of his wife, Shirley, five years ago, Kot sold his home in Pompton Plains, NJ, where he and his wife raised two children (son Jeffrey and daughter Ellen). He now resides in Clifton near his practice, where he works six half-days a week. And while he used to do most lab work himself, Kot said he now relies on two labs to do most of the work for him—unless a patient needs something very fast. “I enjoy getting up every day and still meeting people,” he said. “What else would I do? Stare out the window all day?”
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