VCPN May 2017 by First Vision Media Group

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PO: LENSES T N A T S VISION EX I S PACT-RE M I F O P CE GAME R E M ROUNDU M O E-C UP YOUR

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PRODUCT INFORMATION FOR OPTICAL PEOPLE • VISIONCAREPRODUCTS.COM

Now available through

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EVERYTHING STARTS WITH A VISION

855.455.0042 | westgroupe.com

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evatik.com model E-9142

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PORSCHE DESIGN EYEWEAR

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PORSCHE DESIGN EYEWEAR

12960 West State Road 84. Davie, FL 33325 • 954-835-2155 • 800-293-9588 • E-mail: nyoi@tuscanyeyewear.com • www.tuscanyeyewear.com

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©2017 Essilor of America, Inc. All Rights Reserved. Unless indicated otherwise, all trademarks are the property of Essilor International and/or its subsidiaries in the United States and in other countries. LXPE000463 FKQ 4/17

XPERIOUV.COM

APRIL WEARS PUNISH-PROOF

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YOUR COLOR? Xperio UV ™ polarized sun lenses come in lots of colors — all with built-in scratch and impact resistance. So they’re all wear — no tear. They also fit into a wide variety of frames. Score.

Choose Xperio UV™ polarized sun lenses for the best vision under the sun. Available in your prescription. Find your color at XperioUV.com

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Advertorial

WHAT YOUR PATIENTS DON’T KNOW ABOUT UV PROTECTION CAN HURT THEM Is there really that much of a difference between drugstore sunnies and premium sunwear offered by eyecare professionals? You know the correct answer, but most people don’t. You can offer your patients the best sun solution with Xperio UV™ polarized lenses, Essilor’s innovative, industry-leading sun lenses that are designed to improve the lives of your patients by providing superior vision protection. Xperio UV polarized lenses are only available through independent eyecare professionals, which is one of the many ways Essilor demonstrates its commitment to the success of independent optometry. UV Transmission vs. UV Reflection Most people know to look for sunglasses that protect against UV rays—and that’s a good place to start. However, there are two ways that harmful UV rays reach

the eye. UV transmission is the process of light passing through the front side of the lens. UV reflection is when the light (entering from the side or behind) bounces off the back side of the lens and into the eyes. According to a study published in the Journal of Epidemiology, up to 50 percent of harmful UV ray exposure comes through reflection off of the back surface of the lens. Traditional sunglasses, even those that offer 100 percent UV protection, only offer protection from the front of the lens—that’s half of the lens. Explaining to your patients that light enters the eyes from all angles, including the side and back, and that light reflects off the lens, will help make the case for a premium lens that offers full protection. Protecting against both transmission and reflection Xperio UV polarized sun lenses protect against both UV transmission and reflection. The darkness and polarization of Xperio UV polarized lenses protect against 100 percent of front-side UV transmission. An anti-reflective coating on the back side of Xperio UV polarized lenses protects against 98 percent of back-side UV reflection. Who benefits from Xperio UV lenses? Well, everyone, but they are particularly suited for people engaged in outdoor activities, such as water sports, walking, biking, golfing and driving. For patients who may not have heard of polarized lenses, explain that they contain a special filter that blocks certain kinds of reflected light to cut glare. The best way to show your patients the difference polarized lenses can make in their outdoor vision is to have them try the lenses themselves. Whether they are on

the lake or the road (two spots where such reflected light waves are common) they’ll experience clearer vision in addition to comprehensive UV protection. Protection, Polarization and Personalization Your patients will no longer have to choose between function and fashion. Xperio UV polarized lenses are available in a wide range of colors that provide protection from harmful UV rays. This includes a range of 13 solid colors and six gradients, plus three mirror options that can be applied on top of any solid or gradient color. Being able to offer style along with sun protection will increase your premium sun lens sales. Help your patients experience Xperio UV polarized lenses today.

Essilor of America, Inc. All Rights Reserved. Unless otherwise indicated, all trademarks are property of Essilor and/or its subsidiaries in the United States and in other countries. Transitions and the swirl are registered trademarks of Transitions Optical, Inc., used under license by Transitions Optical Limited. Photochromic performance is influenced by temperature, UV exposure and lens material.

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The New Classic Collection

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YOUR TOTAL OPTICAL PRODUCT RESOURCE

TABLE OF CONTENTS 40

On the Cover

UPFRONT VIEWS 18 THINK ABOUT YOUR EYES Guest Editorial by Ann Hoscheit, OD, and Sandi Farnham, OD 22 PRODUCT BUZZ 24 NOTEWORTHY Paired Production 26

For wearers who are passionate about sports and have a commitment to precision, the Bollé brand will be a winning fit. Authentic performance features and casual styling make the Bollé Sport Lifestyle collection the company’s most versatile line. New models for 2017 reflect contemporary shapes and exciting hues. Additionally, there are fresh styles for two subcollections: water sport (Whitecap, Flyair, Flash with B-Clear lenses in Trivex and hydrophobic and oleophobic coatings) and golf (Flash, Flyair and Attraxion with exclusive Modulator V3 Golf lenses). The Water Sport sunglasses are offered with Inland Gold, for low-to-medium light, or Offshore Blue, for the harsher light of open water. Model is wearing Bollé 527. Bollé • 800.222.6553 • bolle.com “While our sunglasses are sold in a broad range of retail channels, a significant part of the Bollé strategy has been to focus closely on the needs of vision care professionals. A tangible result of this strategy is that the vast majority of our frame styles, whether performance sport or lifestyle, are compatible with the Bollé B-Thin Active Design Rx Program. ” Gernot Trebsche, senior global director, Bollé

VCPN VisionCareProducts.com

TOC_May17.indd 13

ONE-TO-ONE Tove Fritzell, Bollé global manager for Vista Outdoor 28

EYEWEAR & FASHION One if by Land…Two if by Sea by Michelle Titzkowski and Michele Silver 31 Ciao (Hello) from MIDO 36 For The Superfans by Jill J Luebbert, CPOT, ABOC 38 Frame Front It’s Easy Being...Greenery 40 Panorama All About Optimism 42 NEW 44 Vision Expo Review: Up Close and Personal by Michele Silver 50

EXPO EXTRAVAGANZA FACEBOOK.COM/ VISIONCAREPRODUCTNEWS.COM VCPN’s Facebook followers got to see the staff’s real-time, up-to-the-minute reports from Vision Expo East, from video demonstrations to snapshots of innovative products and eyewear to events like Safilo’s Women in Optics breakfast.

GOING GAGA FOR GWEN FACEBOOK.COM/ VISIONCAREPRODUCTNEWS.COM Our April issue featuring the new gx by Gwen Stefani juniors collection was a monster hit—and one of our most popular posts ever—among fans of the singer and ECPs alike.

Being Social May 2017 13

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W S T

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WWW.INSPECSUSA.COM SALES@INSPECSUSA.COM TOLL FREE: 844.771.7710

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YOUR TOTAL OPTICAL PRODUCT RESOURCE

TABLE OF CONTENTS 68

MAY 2017 Volume 17, Issue 5 EDITORIAL STAFF Vice President, Editorial John Sailer • JS@VisionCareProducts.com Managing Editor Michele Silver• MS@VisionCareProducts.com Senior Editor Joanne Van Zuidam •JVZ@VisionCareProducts.com Assistant Editor Cara Aidone Huzinec • CH@VisionCareProducts.com

Impact-Resistant Lenses: Past, Present and Future by Ed De Gennaro, MEd, ABOM 53 The Essentials by Richard W. McCoy, BA, LDO, ABOC, NCLEC 56 One Edger, Two Techniques 58 NEW 60

BUSINESS SOLUTIONS

Assistant Art Director Bruce Kenselaar • BK@VisionCareProducts.com

Creating an Omni-Channel Shop by Bob Main, ABOM 64

Production and Web Manager Anthony Floreno • AF@VisionCareProducts.com

Maximize Your Social Media Strategy by Samantha Toth 66

Contributing Writers Ann Hoscheit, Michelle Titzkowski, Jill J Luebbert, Richard W. McCoy, Bob Main, Mark Clark, Samantha Toth

Giving Credit Its Due by Mark Clark, ABOC 68

BUSINESS STAFF President & Publisher Frank Giammanco • FG@VisionCareProducts.com Executive VP & Associate Publisher Shawn Mery • SM@VisionCareProducts.com Director of Sales Janet Cunningham • JC@VisionCareProducts.com Vice President, Marketing Debby Corriveau • DC@VisionCareProducts.com Vice President, Operations Sharon O’Hanlon • SO@VisionCareProducts.com Subscriptions SUB@VisionCareProducts.com

16 May 2017

Vision Expo Review: Innovative Tech Introductions by John Sailer 62

Vice President, Design Jane Kaplan • JK@VisionCareProducts.com

Editor Emeritus Ed De Gennaro, MEd, ABOM ED@VisionCareProducts.com

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VISION CARE TECHNOLOGY

NEW 70

VISION EXCHANGE Classified Advertising for the Optical Industry 72

ADVERTISERS’ INDEX Advertisers’ Contact Information 73

LOOKING BACK Tradition With a Digital Twist 75

CORRECTIONS In the April Closeup on Ørgreen, it should have stated that the brand is carried in 50 countries, the head of design and co-founder Tobias Wandrup’s name was misspelled and the product shots should have been captioned: Red Hot SUZIE BLUE and GRANT - A Burning Man. Also in April, the article on “Photochromics: Past, Present and Future,” the technique to form Younger Optics’ Transitions Signature VII polycarbonate lens was described as “laminated” when it should have more accurately been described as a composite manufacturing technique. A thin photochromic front layer made with specially adapted Trivex material is formed in combination with a thicker, clear back portion of another lens material. In an article about high-index lens materials in the March issue, Keith Cross, global director of Rx Technologies for PPG Optical Monomers and Coatings, was incorrectly identified as Kevin Cross on page 82.

JIM MCGRANN RESIGNED AS PRESIDENT/CEO, VSP GLOBAL; ROB LYNCH IS THE INTERIM LEADER WHILE A SUCCESSOR IS SOUGHT. VisionCareProducts.com VCPN

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A BRILLIANT NEW LENS AVA I L A B L E I N YO U R P R E S C R I P T I O N

YO U R O P T I O N S H AV E N O W B E C O M E C L E A R Maui Jim’s most advanced proprietary lens material combines optics nearly as clear as glass with just one-third of the weight.

ABBE VALUE MATERIAL COMPARISON

HUMAN EYE ABBE 50

POLYCARBONATE ABBE 30

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MAUIBRILLIANT ABBE 56

SUPERTHIN GLASS ABBE 58

ABBE values shown out of a maximum of 59 (Crown glass)

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VIEWS

Take Patient Education to New Heights

Millennial workers were most likely to strongly agree with this statement, the report also reaches conclusions about patients’ perceptions related to lenses. JOHN SAILER

Patients Want More Education

Educate your patients and build your practice with free services from AllAboutVision.com.

Conducted by Wakefield Research, the study revealed that nearly all employees (93%) believe that their vision plans should pro-

There are those who swear by

vide education about how certain

managed vision care, relying on

lens options can protect their eyes,

it to bring in the majority of their

and 88% agreed that their vision

patients. In fact, it’s what many

plans should offer education on

credited with bringing in enough

the health benefits provided by

patients to carry their practices

premium lens technologies.

through the Great Recession. Then

Also, nearly all employees (95%)

there are those who eschew man-

said they want their employer to

aged vision care, believing that it

contact them proactively with

is the scourge of eyecare practices,

information on lens technologies,

dramatically reducing their profit

new eyewear innovations and

margins and attempting to con-

other topics related to eye health,

trol their choice of frames, labs and

with 58% saying they want to be

lenses along with other decisions.

contacted several times per year.

Most eyecare professionals

Across all generations, this trend

(ECPs) fall somewhere in the mid-

is observed particularly among

dle of this spectrum of opinions

Millennials.

about managed vision care, relying

It would surely be safe to say that

Visit www.allaboutvision.com/ecp/ to learn about…

on it for some patients while also

patients would also appreciate this

• Free, comprehensive, trustworthy patient education

catering to private payers. For those

information from their ECPs. And

who see managed care as a positive

with 83% of employees partici-

for their business of vision, a study

pating in the survey saying they go

• Free Eye Health Videos for practice websites

recently released by Transitions

online to access resources provid-

• Free Eye Health News Feeds for practice Facebook pages

Optical provides new support and

ed by their vision plans and one-

additional reasons to back them up.

third (34%) saying they turn to

In addition to the benefits cited

their vision plan’s website to learn

for employers and employees in

about different lens technologies

the 2017 Employee Perceptions of

and frame options, it becomes

Vision Benefits survey, such as the

clear that it is also up to the ECP to

result that 87% of respondents

provide this information online,

said they would be more likely

and at regular and frequent inter-

to stay at a company that offered

vals, in order to continue address-

high-quality vision benefits and

ing the needs of patients.

• Free listings in the Eye Care Practice Network

• And more! AllAboutVision.com is a leading provider of online eye health and vision correction information. We have hundreds of pages of easy-to-understand, trustworthy content that is developed with the input of eye care professionals on our Editorial Advisory Board.

email me at JS@VisionCareProducts.com 18 May 2017

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Legendary Name. Shatterproof Protection.

Wiley X introduces a line of John Deere Eyewear that reﬂects the quality, performance and durability John Deere is famous for. Every pair meets the stringent ANSI Z87.1 safety standards for high velocity and high mass impacts as well as optical clarity. And each pair in the Premium Lifestyle line is Rx-ready with Wiley X’s proprietary DIGIFORCE™ digital lenses to provide protection, clarity and style that can be worn anywhere.

DRILL-X

PI VOT-X

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VIEWS

Every child should have an eye exam

nity have impeded the licensing movement, primarily for financial reasons. At this juncture, with

Photo courtesy Brien Holden Vision Institute

consumers questioning the value of the traditional eyewear sales FRANK GIAMMANCO

The Licensing Conundrum

Please join us in support of

Our Children’s Vision

raising the standards bar would be a solid public relations move. One of the problems, admit-

In Arizona, Governor Doug Ducey

tedly, is that there’s disagreement

(R) has it in for licensing boards.

about what those standards should

He’s targeted 62 at last count,

be. The current licensed states all

intending to shutter them unless

have different requirements for

they prove licensure is vital to pro-

licensed opticians—some offer-

fessionalism and quality for their

ing specific state testing and others

services.

relying on the American Board of

In the mix, of course, is opti-

BUT MILLIONS OF CHILDREN DON’T HAVE ACCESS TO THE GLASSES THEY NEED

proposition, it would seem that

Opticianry testing.

cianry. The governor’s rationale

Not too long ago, a group of

for closing down the optician’s

high-profile opticians formed a

licensing board is that it’s a jobs

committee to pursue a standard-

killer (as apparently so are the

ized professional requirement

other 61) and there are plenty of

involving both education and

other states without licensed opti-

licensure (with the strong encour-

cians doing just fine.

agement of The Vision Council).

The retail optical people in the

Unfortunately, it became too

state are largely lobbying against

difficult to reach a consensus

this change. The state’s executive

on what a professional optician

branch remains unconvinced, no

should be.

by making a small donation for every pair of glasses you sell over the next 2 months

doubt harboring the notion that

There is a wide range of opin-

nobody ever died from a bad pair

ions about this surprisingly con-

of glasses.

troversial issue, including the one

Let’s make sure that every child can see the future clearly!

There are currently 21 states

espoused by the Arizona governor

(and Puerto Rico) requiring that

and for those who are financially

opticians be licensed, meaning

motivated to keep opticianry at

that 55% of the U.S. allows the

bay, so to speak.

Visit givingsight.org or call 888-OGS-GIVE to access office materials and social media tools to share with your patients

Transforming lives through the gift of vision

proud supporters of

sale, fitting and adjustment of

Until the profession takes an

eyewear without profession-

assertive (and collective) posi-

al requirements. If Governor

tion on licensure and professional

Ducey gets his way, we can add

standards, those opposing voices

Arizona to the list.

will continue getting louder. In

This is not a new issue; factions within the optical commu-

the end, the consumer will ultimately suffer.

email me at FG@VisionCareProducts.com 20 MAY 2017

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VisionCareProducts.com VCPN

4/27/17 10:03 AM

Dealer Ordering

Wiley X’s expert lab offers state-of-the-art Rx solutions as well as proprietary lenses designed specifically for Wiley X frames. Our proprietary DIGIFORCE™ digital Rx lenses have been specifically designed for our high wrap frames with point by point digital lens mapping to ensure a wider field of vision and more significant reading zone. Our new Road and Trail navigation performance progressive lens features a fully compensated design specially formulated for driving and riding. Now more people than ever can experience the ANSI Z87.1 safety rated protection and sleek style of Rx-ready sunglasses to see clearly at critical times. Wiley X: For Work. For Play. For Life.

NEW FOR 2017

WX BOSS

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WILEYX.COM 4/26/17 10:25 AM

KEEP UP WITH WHAT’S NEW THIS MONTH!

RELEVANT NEWS AND PRODUCT RELEASES! IT’S FREE AND EASY TO SIGN UP!

Safety Starts Here Summer is around the corner, and

error or binocular vision problems

with it, sports. Kids fill their days

can increase their performance on

at camp, in the pool and riding

the field or court while reducing

bikes. While sunscreen is often

their risk of injury.

on the list, vision protection is too

Optometrists can also educate

often missing. Sports contribute

their community. Talk to school

to 42,000 emergency room visits

nurses and local parent-teacher or-

for eye injuries alone, more than

ganizations about educating school

13,000 of which lead to perma-

sports teams and coaches on the

nent vision loss.

importance of protecting vision.

Protective eyewear can prevent approximately 90% of sports-related eye injuries in children. Basketball and baseball gener-

Consider even being the “team op-

ate the most injuries, followed by

tometrist” to safeguard the vision

racket sports such as tennis and

of a group of young and impres-

badminton. While a ball hit by a

sionable athletes.

bat is three and a half times more

It all starts with an annual eye

likely to cause injury than a pitched

exam and continues with taking

ball, eye injuries in sports go be-

the time to get to know patients

yond flying projectiles. Swimming,

and their specific needs. It could

boxing and bicycling all pose risks.

save their vision.

Protective eyewear can prevent approximately 90% of sports-related eye injuries in children, so the need to educate patients is great. The first step lies with optometrists

Fresh, vital content, delivered to your inbox monthly.

VisionCareProducts.com

building relationships with pa-

Hoscheit

tients. Parents and children need to

Ann Hoscheit, OD, is a consultant

understand that eye safety should

with EyeBridge Consulting Associates

be a requirement for most sports.

and provides patient care at Cherry-

Spend time at each annual eye

ville EyeCare, Cherryville, NC.

exam getting to know patients and their hobbies, especially with pe-

Sandi Farnham, OD, provides pri-

diatric patients who often change

mary care with an emphasis on

hobbies and sports every few

binocular/sports/pediatric vision at

months. Ask if they are aware of

Advanced Family Eye Care, Denver,

the sports safety precautions they

NC. They are among the more than

should take. If not, educate them.

19,000 optometrists listed on the

Continue to stress the importance

Think About Your Eyes online locator.

of an annual eye exam, and point

First Vision Media Group is a media

out that correcting any refractive

partner of Think About Your Eyes. visioncareproducts.com VCPN

22 MAY 2017 VCPN_Insider_half_vert.indd 1 TAYE_May17.indd 22

Farnham

4/27/17 10:19 AM 4/27/17 10:22 AM

PLAY HARD.

STUDY HARD.

ASTM F803 SPORTS PROTECTIVE EYEWEAR LINE With Youth Force™, Wiley X brings its legendary protective eyewear technology to a line of Rx-ready eyewear for kids. With our proprietary DIGIFORCE™ point-by-point digital lens mapping technology, kids can better keep their eye on the ball - or the books, while remaining well protected.

ASTM F803 SPORTS PROTECTIVE EYEWEAR LINE

WX FLASH

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WX CRUSH ALL FRAMES EASILY CONVERT TO GOGGLES WITH THE SIMPLE PUSH OF A BUTTON.

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4/26/17 10:25 AM

PRODUCTBUZZ LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW

DO-GOODER Combining aesthetics with the use of sustainable materials, neubau Eyewear has created See & Do Good, a new line of three models (Bob, Valerie and Dani) made with naturalPX, a renewable and eco-friendly polymer. Each model comes with a case made from a cellulose base

that required no glue along with a cleaning cloth made of recycled PET bottles. In addition, neubau will support tree planting in Vienna and has partnered with NYCbased The Honeybee Conservancy and gabarage, an Austrian firm that creates useful products from used materials. 800.223.0180, Neubau-Eyewear.com.

EASTERN STATES EYEWEAR

TEAMED WITH FASHION ENTREPRENEURS

COCO & BREEZY C O L L E C T I O N TO PRODUCE THEIR

P OT EN T IAL LY FOR VISION E X P O WE S T ’ 17

WILEY X HIRED DAVID S. GAUL AS CHIEF OPERATIONS OFFICER. NATIONAL OPTRONICS HAS NAMED DAC VISION A DISTRIBUTOR IN ADDITION TO SATISLOH NORTH AMERICA. KERING EYEWEAR WILL PRODUCE CARTIER EYEWEAR, STARTING WITH THE 2018 SPRING/SUMMER COLLECTION. MONDOTTICA INTERNATIONAL INKED A DEAL WITH ITALIAN PREMIUM MOTORCYCLE BRAND DUCATI.

24 May 2017

Product Buzz_May17.indd 24

SURF HAPPY Sibling surfing sensations Mason and Coco Ho are the newest brand ambassadors for Spy’s Happy Lens sunglasses. While the sport is in their DNA (following in the legacy of father Michael Ho and Uncle Derek Ho, two surfing legends), both Mason and Coco are athletes in their own right, tackling the waves with their unique styles and attitudes. 800.779.3937, SpyOptic.com.

WHERE IT ALL BEGAN Vuarnet’s new flagship that opened in Paris in March is located at 28 rue Boissy d’Anglais—the location of optician and Vuarnet co-founder Roger Pouilloux’s studio. The boutique has been designed with ‘60s-inspired furniture and decor that incorporates the brand’s blue, red and white colors. Inside, customers will find iconic and new Vuarnet styles as well as an exclusive and a capsule collection. 914.495.3701, Vuarnet.com.

INSIDE TRACK Save more with C&E Vision’s new Look Exclusives program, which offers members more than 65 promotions available from companies such as Safilo, ClearVision Optical, Marchon, Luxottica and Kering. C&E Vision members are eligible to receive extended terms of up to six months, free shipping, discounts and merchandise rebates. 800.346.2626, CEVision.com.

WEST COAST CONVENIENCE With its recent opening of a southern California location, Eye Designs Group has created a space for its Midwest and West Coast clients. The 4,000 square-foot facility in Chino, CA, houses multiple showrooms of optical displays and ophthalmic furniture as well as a full service design center. 800.346.8890, EyeDesigns.com.

VisionCareProducts.com VCPN

4/27/17 12:02 PM

ZB1027 SIZE 48, ZB1014 SIZE 47 & ZB1029 SIZE 50

www.mondotticausa.com

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866.666.3662

4/24/17 3:52 PM

NOTEWORT HY

PAIRED PRODUCTION S I L H O U E T T E V I S I O N S E N S AT I O N P R O V I D E S F R A M E S A N D L E N S E S F R O M A S I N G L E S O U R C E F O R O P T I M A L V I S I O N . Gone are the days when ECPs had to get lenses for Silhouette frames from another supplier. In response to a need for an independent, complete eyewear package, the Linz, Austria-based company is now offering Silhouette Vision Sensation: lenses designed expressly for its styles. Produced at the company’s headquarters, Silhouette Panorama lenses include both single vision and progressives for rimless, semi-rimless and full-rimmed options. Silhouette has paid special attention to progressive lenses for its rimless models by optimizing vision to

the very edge of the lens. Panorama lenses will come in standard transparent as well as tinted gray, pink, brown, blue and green. Tinted lenses will have a 10% or 25% tint with color progression. “Usually lens suppliers do not know the design parameters of a frame,” said Jan Rosenberg, CEO. “By producing our own lenses, we know both, and are therefore in a position to produce perfectly tailor-made spectacles for our partner opticians’ customers.” Already available in several European markets,

Silhouette plans to launch Vision Sensation in the U.S. at Vision Expo East in 2018. Opticians will be able to use a Silhouette Vision Sensation app for consultations and ordering. Larry Enright, director of Silhouette’s U.S. Lens Program, said research and development of Vision Sensation began approximately two years ago after they began offering frames with lenses finished by Shamir: “We will now provide not just a great frame but a complete visual solution that provides the best fit and vision one can experience with our Vision Sensation.”

SILHOUETTE INTERNATIONAL, 800.223.0180, SILHOUETTE.COM 26 May 2017

May Noteworthy.indd 26

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lisadengler

Li l l y Pulit zer / Sanford

Zac Posen / Far row kenm ar keyewe a r.com | @ke nma rkeyewe a r

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4/10/17 3:50 4/24/17 9:21 PM AM

ONE-TO-ONE “WE’RE BIG ENOUGH TO MAKE THE PROPER INVESTMENTS TO BRING INTERESTING AND DESIRABLE PRODUCTS TO MARKET.”

-Tove Fritzell

thesis while I was skiing, cycling,

FRITZELL: Serious athletes and out-

the resources to make the proper

climbing and running the POC

door enthusiasts are beginning to

investments necessary to bring an

flagship store in Chamonix. I soon

fully recognize that eyewear is more

interesting, diverse and desirable

joined the product development

than just protection from UV light,

selection of products to market. We

team, managing eyewear and hel-

wind and airborne debris. Done

are of sufficient size to recognize the

mets. So my unique perspective

right, sunglasses and goggles can

factors that are driving and/or dis-

Tove Fritzell, Bollé global product

comes from three pair of eyes: the

actually help improve both perfor-

rupting the market. We are, on the

manager for Vista Outdoor, not only

retail and customer service man-

mance and the overall experience.

other hand, not so big that the nec-

talks the talk but walks the walk. This

ager, the engineer/product man-

outdoor sports fan—who has a mas-

ager and the skier-mountain

SILVER: What are the top-selling

be easily and quickly accomplished.

ter’s degree in chemical engineering

biker/outdoor sports enthusiast.

products and why?

Doing business with us never

Institute of Technology in Stock-

SILVER: What changes are you

FRITZELL: In the U.S., 8-base and

holm—joined the company this past

planning to make in terms of

6-base models in our Sport Life-

SILVER: What are the top three

January. She started her career in 2010

product offerings ?

style collection are bestsellers

factors that you want ECPs to

because they meet real-world needs

know about Bollé ?

essary course adjustments cannot

becomes overly bureaucratic.

and industrial ecology from the Royal

with POC, a Swedish-based sporting goods brand and worked her way up to

FRITZELL: The brand has been

in terms of protection, fit, style and

products manager. Here, Fritzell high-

quick to adopt some of the most

versatility. Also, our Sport Lifestyle

FRITZELL: I’d say the most import-

lights the technology that keeps

useful advancements in technolo-

models offer a range of useful fea-

ant thing is that we’re fun to hang out

Bolle’s sunglasses at the forefront of

gy. An example of this would be the

tures such as polarization, anti-fog

with at a trade show. Seriously, it’s

growing number of products in

treatment, Thermogrip temple tips

the three things that make the most

both the sunglass and goggle cate-

and nosepads.

difference to their business: selec-

performance eyewear and explains why the company is just the right size.

MICHELE SILVER: What is the

gories equipped with photochro-

Models in our sport-specific lines

tion, service and margin. First and

mic Trivex lenses. In addition, we

for cycling, golf, tennis and water-

foremost, ECPs want well-built,

developed a new liner technology

sports are very popular, but the spe-

stylish products to fit a diverse range

unique perspective that you bring

for our snow helmets, AViD, which

cialized nature of these means a

of customers. Bollé has one of the

to your position?

uses an innovative mix of materials

more limited audience. Many of the

industry’s most comprehensive

and manufacturing techniques.

technologies and features devel-

lines of eyewear for every lifestyle

TOVE FRITZELL: I took a break

The helmet is impressively light

oped for our sport-specific sun-

and style preference. Next, with a

halfway through my engineering

and extremely well-ventilated for

glasses eventually trickle down to

seasoned crew of long-time indus-

master’s degree to do a ski season

its demanding users who spend

our Sport Lifestyle collection.

try pros and support from indepen-

in the French alps and ended up

long days on the mountain.

dent reps, we are able to provide stel-

staying. Rather than going into

SILVER: How does Bollé differ

lar service. Finally, our margins—

the chemical industry, I picked up

SILVER: What growth areas do

from the competition?

often enhanced by generous incen-

on an opportunity to join [Vista

you see in the sunglass and goggle

Outdoor]. I finished my master’s

market?

28 May 2017

One-To-One_Tove Fritzell.indd 28

tive programs—are among the best FRITZELL: We’re big enough to have

in the category. VisionCareProducts.com VCPN

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Zac Posen / Far row kenm ar keyewe a r.com | @ke nma rkeyewe a r

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www.eyeweardesigns.com • 800.645.6596 • Style: PE 385

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Eyewe ar & Fa s h i o n

IN THE U.S., MORE THAN 25 MILLION PEOPLE AND APPROXIMATELY 47 MILLION ANGLERS ARE LICENSED TO

AND THEY ARE EXTREMELY PASSIONATE

ABOUT THEIR RESPECTIVE SPORTS. COMPETING ON THE GOLF COURSE OR THE OPEN WATER—FOR BOTH PROFESSIONAL ATHLETES AND WEEKEND WARRIORS—REQUIRES UNIQUE LENS AND FRAME REQUIREMENTS THAT GROW MORE TECHNOLOGICALLY SAVVY BY THE SEASON.

Polarized lenses block blinding

the eyes, not to mention wind

Sport. “Contrast from the tint of

AND MICHELE SILVER

sun glare in addition to helping to

and debris that can be hazardous

the lens as well as UV protection

Performance eyewear for golfing

see through the water’s surface to

when traveling in a boat at high

are crucial to vison performance.

and angling is a critical piece of

the fish and contours below, ac-

speeds across the water,” Maser

Fit, wrap and comfort of the frame

equipment, just like the right driv-

cording to Rob Maser, commer-

pointed out. “ANSI Z87.1 safety

play a key role in long duration

er or rod, according to Terri Ossi

cial sales director for Wiley X.

rated frames and lenses will pro-

wear and element protection,”

Hannah, senior marketing man-

Anglers also face multiple safety

tect from unexpected impacts.”

DiChiara said. “This is a growing

ager for Costa. “Once these water

issues. “Fishing can be harmful

When it comes to golf, optics

category due to an increase in the

enthusiasts try polarized sunglass-

to the eyes due to direct sunlight,

and protection play an important

Baby Boomers in the U.S. as well as

es they immediately see them as a

reflected light off the water, lures

role in eyewear selection, accord-

climate, making the opportunity to

necessary part of their gear versus

and hooks that spring unexpect-

ing to Carmine DiChiara, VP of

provide a unique eyewear solution

an accessory for the day.”

edly from the mouths of fish into

product development for Liberty

to golfers and for ECPs.”

BY MICHELLE TITZKOWSKI

VCPN VisionCareProducts.com

Golf and Fishing.indd 31

May 2017 31

4/25/17 1:12 PM

Eyewe ar & Fa sh ion

Liberty Sport; Boreal Lagoon

Under Armour; UA Octane Game Day

Wiley X; Omega07

ClearVision Optical; Revo, Crawler

The landscape of green on golf

ing designed to highlight the ball

fogging on the lenses. For women,

lens specifically designed for ball

courses set against blue skies pres-

against blue skies and the greens.

the functional yet fashionable Bay-

play called Game Day. The UA

ents a distinct challenge for those

A wrap style with interchangeable

ou also comes with a gray/green

Octane style features this lens and

wielding a club; the golfer needs

lenses for different light conditions

lens and silver flash mirror.

is one of the first styles to emerge

excellent depth perception and

that attach using embedded mag-

Oakley has invested a lot in this

from the brand’s new California

must be able to see the contrasts on

nets, Switch H-Wall also features

category, offering seven distinct

design lab headed up by Scott Betty

grass beds and dropoffs. Wiley X

vented nosepads that minimize

options: Crossrange, RadarEV

(formerly of Oakley).

offers two polarized models for this

XS Steel, Radar EV, Flak 2.0 XL,

sport. Omega07 has an amber tint

Mainlink, Silver and Turbine. All

under a mirror emerald coating,

Oakley golf styles come with pro-

and this combination improves a

prietary Prizm technology that

golfer’s contrast vision and depth

enhances detail in order to im-

perception while allowing 18%

prove performance and provide

light transmission for a brighter

precise color tuning, according

environment. The semi-rimless

to the company. These lenses en-

Saint04 has a smoke green tinted lens, also for improved contrast. Liberty Sport’s Glide is a gray/ green lens with flash mirror coat-

32 May 2017 Golf and Fishing.indd 32

Pro Golfer Justin Rose wears adidas Whipstart

hance grass texture, making reading the greens much easier. Under Armour’s new collection

Former Pro Golfer Greg Norman wears GN Lifestyle Sunglasses by Aspex

from Eyeking for golfers features a VisionCareProducts.com VCPN

4/27/17 3:10 PM

Clear vision is critical. Costa 580® polarized sunglasses sharpen your patient’s vision by enhancing colors, reducing harsh yellow light and blocking harmful shortwave HEV. To learn more about Costa’s plano and prescription sunglass programs, call (855) COSTA RX.

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Eyewe ar & Fa sh ion

Costa; Sunrise Silver

Marchon Columbia Stealth Lite

Oakley Holbrook Prizm Deep Polarized

a PFG cable/leash that fits into

Saltwater, blinding sun glare and

Recognizing the distinct needs

flying ocean debris can make for a

within fishing styles, Oakley has

challenging day on a boat catching

Prizm polarized lenses for shallow

Wiley X’s Gravity04 with Filter

fish. With its “Born on the Water”

and deep waters. The Prizm shal-

8 polarized lens technology for

tagline, there’s no mistaking that

low water is designed to enhance

fresh and saltwater anglers comes

Costa is a go-to brand for anglers.

greens and coppers while keeping

with a removable foam facial cavi-

Elite Angler

The company’s new Sunrise Silver

whites bright, making it easier to

ty seal that blocks light from every

Edwin Evers wears

lens, which is ideal for dusk and

see hiding spots and into the shad-

angle and prevents flying objects

dawn performance, comes in vari-

ows. Deep water filters out shades

from getting into the eye. The

ous Core and Lifestyle frames such

of blues that tend to overwhelm

green tinted lens and blue mirror

sunscreen. The newest style, UA

as Blackfin, Isabela and South-

an angler’s vision on more open

coating give anglers visual clarity

STORM Polarized Force Mul-

point. This Sunrise Silver Mirror

waters. This lens enhances greens

to see fish and bottom contours.

tiflection, has a host of benefits

lens allows 30% light transmission

and reds while keeping whites

The Angler from SPY comes

including a mirrored lens coat-

versus the typical 10% to 12%.

bright in order to catch flashing

with a bronze, polarized, black-

ing that lowers light transmission

fish and see below the surface.

Hilary Hutchinson Fly Fishing Pro, The Cut by Costa

holes at the temple tip.

Wiley X Eyewear

mirrored lens that allows anglers

and adds a layer to protect against

Columbia’s Stealth Lite from

to fight the glare from the water

scratches and smudges.

Marchon features hydrophobic,

as well as the bright sunlight. Gray

polarized lenses, a lightweight in-

green, bronze, and bronze with po-

Michelle Titzkowski is the

jected frame for long-lasting com-

lar green are lens options depend-

practice manager at Vision

fort, rubber nosepads embedded

ing on the frame color of choice.

Clinic Dr. Savin and Associates

in the frame, an omni-wick evap-

Under Armour’s STORM lens

oration pattern inside temples and

repels saltwater, bug spray and

in Racine, WI. Michele Silver is managing editor, VCPN.

WHERE TO FIND IT: adidas eyewear 800.626.8684 • adidas.com/eyewear // Aspex Eyewear 800.277.3979 • AspexEyewear.com // ClearVision Optical 800.645.3733 • CVOptical.com • CService@CVOptical.com // Costa 800.447.3700 • CostaDelMar.com • Sales@CostaDelMar.com // Eyeking LLC 866.393.5464 • UAEyewear.com // Liberty Sport 800.444.5010 • LibertySport.com • RYoung@LibertySport.com // Marchon Eyewear 800.645.1300 • Marchon.com • CS@Marchon.com // Oakley, Inc. 800.733.6255 • Oakley.com // SPY 800.779.3937 • SpyOptic.com // Wiley X, Inc. 800.776.7842 • WileyX.com • Info@WileyX.com 34 May 2017 Golf and Fishing.indd 34

VisionCareProducts.com VCPN

4/27/17 3:10 PM

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Eyewe ar & Fa sh ion

Ciao (Hello) From Mido By JOHN SAILER This year’s show season got underway with the Milan Eyewear Show, where the latest in frames and technologies were introduced. The number of attendees and exhibitors at MIDO increased again at this year’s event, with nearly 56,000 visitors from 152 countries, a 5.5% increase compared to last year, according to show organizers. In an exhibition space of nearly 540,000 square feet, 1,261 exhibitors (of which 130 were new companies) displayed their products to the growing number of visitors. Here are some of the new styles at the show:

L’Amy’s Marie Clemence Masson wore Balmain

The fourth generation siblings who manage Morel (l-r) Francis, Jerome and Amelie Morel

Peter Friedfeld sporting Aspire Eyewear

Virtual reality with the Carl Zeiss VR One Silhouette introduced its Vision Sensation lens and frame combination

The president of MIDO, Cirillo Marcolin

The Safilo X wearable was introduced

36 May 2017

Mido_May17.indd 36

The Marcolin Moncler launch party

Inspecs introduced REFORM

Ray-Ban’s The General (r) and Ja-Jo were modeled at the Luxottica booth

VisionCareProducts.com VCPN

4/25/17 11:36 AM

Untitled-4 1 Saks Opt VCPN Ad 3-17.indd 1

2/17/17 11:37 7:18 PM 2/14/17 AM

closeup

Mira

Marzen

Synapse

FOR THE SUPERFANS

Synapse

Wearers can shatter running or cycling records—but not their lenses—with Tifosi Optics’ sunwear. By Jill J Luebbert, CPOT, ABOC

and state-of-the-art polarized

At last month’s Vision Expo East,

standing optics, the company

In Italian, Tifosi means super fan

lens filter with embedded 100%

three styles were introduced: Syn-

prides itself on being ECP friendly;

or avid sports enthusiast. If those

UVA and UVB protection. Foto-

apse, Mira and Marzen. Synapse is

the lenses do not require a Tifosi

monikers describe your patients

tec lenses adjust rapidly to chang-

a semi-rimless frame that features

lab. Moreover, the company offers

who run and cycle, Tifosi Optics

ing lighting conditions to en-

vented shatterproof lenses with

free stock rotation of its collection

has performance eyewear for them.

hance visual comfort, and Tifosi

fully adjustable ear- and nosepiec-

Joe Earley, president, said. He fur-

The company holds the number

Optics offers the most Fototec

es and comes in a variety of bold

ther stressed, “We also want ECPs

one spot for sunglasses in specialty

options in the industry, accord-

colors. Mira is another semi-rim-

to maximize their margins where

running and cycling retailers, ac-

ing to a company spokesperson.

less option for smaller faces which

they can, so if a lab outside of ours

cording to 2016 statistics from mar-

There are 23 Rxable models, the

makes it a sound choice for wom-

has the expertise to craft the lenses

ket research firm The NPD Group

majority of which offer both

en. Part of the established Swiv-

for our models, we don’t want to

of Port Washington, NY. Estab-

single lens and interchangeable

elink collection, Marzen is a hybrid

interfere in that relationship.”

lished in 2003, Tifosi Optics is now

models. The chassis is made of

athleisure model that comes with

sold in more than 3,500 U.S. retail-

lightweight

comfortable

two sets of interchangeable temples

Jill J. Luebbert, CPOT, ABOC,

ers and in more than 60 countries.

Grilamid TR-90 with hydrophil-

so the look can be changed from

is a certified paraoptometric

ic rubber ear- and nosepieces to

sporty to lifestyle.

and optician practicing in

The manufacturer focuses on enhancing the wearer’s performance level with its shatterproof decentered polycarbonate lens 38 May 2017

Tifosi Closeup.indd 38

and

ensure a slip-free and secure fit.

In addition to providing out-

northeastern Nebraska.

Tifosi Optics, Inc TifsiOptics.com • 866.310.0996 • Info@TifosiOptics.com VisionCareProducts.com VCPN

4/25/17 11:17 AM

Untitled-4 1 Saks Sun VCPN Ad 3-17_3.indd 1

2/17/17 11:35 7:19 PM 2/14/17 AM

Eyewe ar & Fa sh ion

I T ’ S E A S Y B E I N G…

GREENERY THE 2017 PANTONE COLOR OF THE YEAR SPROUTS UP FOR FRESH INSPIRATION ON SPRING CHOICES.

DeRigo REM • SPL343 800.423.3023 • DeRigo.US CustomerService@REMEyewear.com

Kate Young K125 for Tura, Inc. 800.242.8872 KateYoungEyewear.com Orders@Tura.com

Salvatore Ferragamo SF863S from Marchon Eyewear 800.645.1300 • Marchon.com CS@Marchon.com

Ray-Ban Ja-Jo RB3592 by Luxottica 800.422.2020 • Luxottica.com

Ogi Eyewear • 9206 888.560.1060 • OgiEyewear.com CSR@OgiFrames.com Atlas from Ørgreen 816.220.7533 Orgreen.dk

40 May 2017

Frame Front_greenery.indd 40

VisionCareProducts.com VCPN

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4/24/17 3:52 PM

Panorama

All About Optimism

The uber positive and fun Life is Good brand makes a happy debut with The McGee Group. By Michele Silver

Designer Amy Moore, who was

spread the power of positivity. The

which gives it a retro feel, but my

Started more than 20 years ago by

already well acquainted with the

finishing touch is the core message

favorite detail is the laminated tor-

brothers Bert and John Jacobs with

brand, was tapped to take on the

on the inside temple for the wearer

toise on the bottom of the eye rim

a simple yet powerful message, Life

project with the Life is Good team.

to see every day when they put on

giving it a unique personality,” she

is Good has evolved into a plat-

“We focused on two of their Su-

their frames: “Spread Good Vibes.”

said. “There’s a wonderful message

form for spreading happy, upbeat

perpowers, ‘Simplicity’ and ‘Fun.’

There are nine styles for wom-

of spreading optimism and overall

vibes and creating a boomerang of

Eyewear should be fun and help

en and seven styles for men that

a fun experience for the consumer.”

positivity with its signature char-

to express our personalities and

include acetate/metal combos and

Last, but most definitely not least,

acters Jake and his dog, Rocket. A

individualities! For Simplicity, we

six teen models (three for girls and

the Life is Good Kids Foundation

wholesome brand that encompass-

made the collection with clean lines

three for boys), each in two color-

helps children in need in a vari-

es apparel and accessories for the

and finishes such as matte on met-

ways, made with memory metal or

ety of ways. Since giving back is a

entire family, Life is Good found

als and acetates,” Moore explained,

acetate. Moore’s personal favorites

major component of The McGee

the ideal eyewear partner in The

adding that each frame is named

are the women’s Briana in Frost

Group’s philosophy, the company

McGee Group, which rolled out

after an individual, from the “Hub

and men’s Brad in matte black. “I

will be making annual donations

women’s, men’s and kids’ collec-

of Optimism” section of the web-

love the shape and combination

to the Boys & Girls Clubs of Atlan-

tions for Vision Expo East.

site, lifeisgood.com, who helps to

of metal and acetate on the front,

ta as well as Eagle’s Ranch.

The McGee Group 800.966.2020 • McGeeGroup.com • #growthegood Briana

Jayde

42 May 2017

Life is Good Panorama.indd 42

Lindsey 4/25/17 11:31 AM

Laura Brad

Keyshawn

Alex

Lily

Robin

Jessen Judy

May 2017 43

Life is Good Panorama.indd 43

4/25/17 11:31 AM

Eyewe ar &Fash ion N EW

LAUNCH

6213

6207

6217

6215

NEW YORK EYE, MARIE CLAIRE COLLECTION Making its official debut at Vision Expo East, the Marie Claire Eyewear Collection for women was designed in collaboration with the experts at fashion and lifestyle magazine Marie Claire. The acetate and stainless steel frames in “re-imagined classic shapes” offer a modern, sophisticated feel. Model 6215 features an zyl frame with two-tone striation, while the 6213 comes in ultra-light stainless steel to flatter fine facial features. 800.221.6966, NewYorkEye.net.

COSTA, TEAK, Motu

A&A OPTICAL, CROCS EYEWEAR, JR6012

With its own unique inter-

In keeping with the brand’s fun spirit, two junior’s styles

pretation of the wood trend,

offer bold pops of color in combinations of black and neon

six favorite styles: Rafael,

DERIGO REM,

blue, lime green and turquoise, and purple and fuchsia. These

Hinano, Motu, South Sea,

LUCKY BRAND, STYLE D107

lightweight, flexible frames are made for easy adjustments.

Bloke and Starfish, are now

Taking its cue from the

800.492.4465, AAOpticalco.com.

available in a teak color,

brand’s stonewashed denim

inspired by the durability

collection, the D107 for

of teakwood, historical-

women features a scuffed

ly used in shipbuilding.

brushed metal finish on the

800.447.3700,

front for a laidback, vintage

CostaDelMar.com.

look. The soft square frame is made of lightweight stainless steel with spring hinges. 800.423.3023, DeRigo.US.

44 May 2017

NEW May.indd 44

VisionCareProducts.com VCPN

4/26/17 1:30 PM

The Capri

Red Rose, an Ogi Eyewear Brand www.ogieyewear.com | 1.888.560.1060

Untitled-3 1

4/24/17 3:54 PM

Eyewe ar &Fash ion N EW

CLEARVISION OPTICAL, MARCHON EYEWEAR,

REVO, PAXTON 1039

NIKE MEN’S TRAINING,

Performance meets femininity in six women’s styles fea-

TUSCANY EYEWEAR,

Three new, 8-base wrap

OGI EYEWEAR,

turing Revo’s High-Contrast

PORSCHE DESIGN, PD8638

styles for multi-sport

BON VIVANT, LUCILLE

Polarized Serilium lens that

(top), PD8297 (right)

athletes incorporate Max

Patterns, textures and

blocks 100% of UVA, UVB and

Technology meets luxury

Optics that provides clarity

angles dominate three fresh

UVC light. Shapes include

for this extensive men’s

from all angles. Made with

styles. The stainless steel

butterfly, cat eye, rectangle

collection of 100 elegant,

lightweight, durable nylon

butterfly-shaped Evonna has

and round. 800.645.3733,

sporty performance styles—

with high-tension hinges,

textured peak accents, while

CVOptical.com.

47 suns, 50 ophthalmics and

two of the models, Terminus

the Lucille cat eye has a

three readers influenced by

and Intersect, are available

modified swooping brow and

elegance and sporty perfor-

with interchangeable lenses.

sculpted temples. For men,

mance. Titanium frames are

800.645.1300, Marchon.com.

the rectangular Leopold

featured throughout the col-

comes in rich hues such as

lection that incorporates “a

Port Blue and Riviera Red.

clear, recognizable Porsche

888.560.1060,

Design DNA.” 800.293.9588,

OgiEyewear.com.

TuscanyEyewear.com.

TRAVERSE EV1033

46 May 2017

NEW May.indd 46

VisionCareProducts.com VCPN

4/27/17 11:52 AM

Unique Luxury and elegance

Designed and Crafted in Italy

Untitled-4 1

2/17/17 7:01 PM

Eyewe ar &Fash ion N EW

EASTERN STATES EYEWEAR,

MARCOLIN, KENNETH COLE

DIVA TREND, 8106

NEW YORK, STYLE KC0260

ESE and designer Antonio

This men’s model features

MODERN OPTICAL, MODZ KIDS, BALLOON

modern styling in a mix of

Coffen created these women’s ophthalmics to enhance

L’AMY AMERICA, NICOLE

metal and acetate. A satin

SAFILO GROUP, ELASTA, E1148

Seven new styles have

the current Diva line. Styles

MILLER CORE COLLECTION,

gunmetal clip enhances

Safilo’s own men’s oph-

been added to this already robust kids collection of

subtly combine multicolored

NM EVERGREEN

the round, acetate front in

thalmic collection has

foils within bold-colored

Three new ophthalmics each

shades of black/gray horn,

been reintroduced with 20

40 frame choices. Models

acetate temples for a

come in three colors and

gray or amber. Temple tips

novel styles. Designed in

are constructed of either

dynamic, fashion-forward

in three distinct styles: the

come either wood-textured

the U.S. and made in Italy,

stainless steel or handmade

collection. 800.643.3710,

semi-rimless “tough girl chic”

or in tortoise. 800.345.8482,

Elasta models are targeted

zyl frames with features

ESEyewear.com.

Cozine, the round-shaped

Marcolin.com.

48 May 2017

NEW May.indd 48

for wearers who value

such as spring hinges, rubber

Eliza and the Evergreen,

durability and timeless

temples and laser engravings.

which incorporates colorful

style. Models incorporate

800.323.2409,

temples and a two-toned

the Elasta spring hinge,

ModernOptical.com.

metal front. 800.USA.LAMY,

first introduced in 1967.

LamyAmerica.com.

800.631.1188, Safilo.com. VisionCareProducts.com VCPN

4/27/17 11:52 AM

To learn more, visit bolle.com/optician Untitled-1 1

The Bollé Sport Lifestyle has one of the industry’s most comprehensive assortments of fun and fashionable sunglasses. With the innovative B-Thin Active Design Rx program, nearly all Bollé Sport Lifestyle frames can be fitted with lenses for one of the broadest range of prescriptions in the industry. 4/25/17 11:40 AM

V I S I O N

E X P O

R E V I E W

1 ESSILOR CRIZAL ANNIVERSARY PARTY

COCO & BREEZY

“AMERICAN EYES” PHOTOGRAPHY EXHIBIT

COCO & BREEZY ZEISS RECEPTION

JILL MARTIN EMCEES FASHION SHOW

KATE YOUNG AND A MAKE-OVER RECIPIENT

KATE YOUNG AND SALES REP KALYN ZATARGA

LUISA DELGADO AND ONE OF THE CONTESTANTS

PARSON’S EYEWEAR DESIGN PROJECT RUNNERS-UP

UP CLOSE AND PERSONAL Pop-up talks, mini fashion shows and lounge spaces in which to conduct business or grab a bite to eat created a more intimate show. By Michele Silver

“It” eyewear designers/deejays Coco

to distinguish themselves in a curat-

Singer, songwriter and eyewear

Despite the damp weather, Vision

& Breezy were ubiquitous figures

ed destination in the Madison Square

superfan Lisa Loeb was at the

Expo East in NYC sprung to life with

throughout the show, from spinning

Park Lounge. Safilo unveiled the win-

Classique Eyewear booth chatting

fresh concepts to engage buyers,

at the OWA 20th anniversary awards

ning designs from its first ever

with opticians about her current col-

and a host of manufacturers had

breakfast to talking to potential new

Parsons Eyewear Design Contest,

lection. The 2017 Vision Choice

plans of their own in place. Sponsored

customers at the Eastern States

sponsored a “Women in Optics”

Winners went to Specs of Wood for

by The Vision Council, mini fashion

Eyewear booth and conducting a

breakfast with CEO Luisa Delgado,

first place; Lunette USA, exclusive

shows with models clad in all black

pop-up talk on finding design inspi-

Nancy Berger, VP, publisher of Marie

U.S. distributor of Zenka Modular

walked the show floor and then

ration. Celebrity stylist Kate Young

Claire USA and artist Shantell Martin,

Eyewear for second place; and

gathered at the Bryant Park lounge

hosted mini makeover sessions at

and hosted its “American Eyes”

Marcolin Eyewear for third place.

with emcee NBC Fashion Editor Jill

the Tura booth. A new Designer

photo documentary exhibit that

Attendees were encouraged to use

Martin, who highlighted the trends

Gallery offered an elegant and fresh

also celebrated the reintroduction of

the hashtag #whyigo on social

for colors, shapes, details and lenses.

environment for emerging designers

the Elasta and Emozioni collections.

media during the three-day event.

50 May 2017

E&F Expo Review.indd 50

VisionCareProducts.com VCPN

4/27/17 11:17 AM

Announcing a year-long series of continuing education dinner meetings brought to you by First Vision Media Group, Inc. in conjunction with Quantum Optical

FIRST VISION FACE-TO-FACE 12 Total Meetings Scheduled for 2017 CE Credits for both Opticians and Optometrists

Attendance is Free (Limited Seating) and Includes Dinner Supported by Many of the Industry’s Leading Suppliers

OFFERING THREE EDUCATIONAL TRACKS REVELANT TO TODAY’S VISION CARE PROFESSIONALS:

• Gearing Your Practice to Sun, Sport and Safety (4 total meetings nationwide) • Millennials vs. Baby Boomers—Serving These Unique Patients (4 total meetings nationwide)

• Mapping Out a Blue Light Game Plan (4 total meetings nationwide) All educational content developed and presented by Michael Della Pesca, ABOM, of Quantum Optical and a select group of leading lecturers

Attendance is free...Seating is limited For dates, cities and registration information go to: www.FaceToFaceCE.com

25 East Spring Valley Ave., Suite 290, Maywood, NJ 07607 | tel 201.587.9460 | fax 201.587.9464 | visioncareproducts.com

FirstVisionMediaGroupINC

FTF_House_Ad_Apr17.indd 1

3/13/17 11:10 AM

POLYCARBONATE COMPOSITE SEGMENTED MULTIFOCAL LENSES: FT28 Bifocal FT35 Bifocal 7 x 28 Trifocal

WHAT’S NEW? Transitions® Signature® VII FT28 bifocal, FT35 bifocal and 7 x 28 trifocal lenses are now available in polycarbonate composite material, in both gray and brown. This means even more segmented multifocal lens wearers can enjoy the unsurpassed photochromic performance of Transitions Signature VII lenses!

GOOD TO KNOW: Transitions Signature VII polycarbonate composite technology now available in FT28 and FT35 bifocal and 7 x 28 trifocal lenses Unique photochromic Trivex layer uses Chromea7™ tech nology provides unsurpassed Transitions Signature VII performance

Photochromic Trivex® front surface

This thin layer of specially adapted Trivex® has been optimized for superb photochromic performance.

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Choice of gray or brown Processes just like polycarbonate 1.59 Index: Same as polycarbonate Superb segment cosmetics Integral chemical bond will not separate Excellent impact resistance Available from all optical laboratories Photochromic performance is influenced by temperature, UV exposure and lens material. Transitions, Signature and the swirl are registered trademarks and Chromea7 is a trademark of Transitions Optical, Inc., used under license by Transitions Optical Limited. Trivex is a registered trademark of PPG Industries Ohio, Inc.

Trans Sig Poly Untitled-3 1 Comp Multifocal - VCPN.indd 1

4/19/2017 4/24/17 12:19:10 3:56 PMPM

Vision Care Technology

IMPACT-RESISTANT LENSES: PAST, PRESENT AND FUTURE A RANGE OF DIFFERENT LENS MATERIALS MEET THE STANDARD, INDUSTRIAL SAFETY AND BALLISTIC LEVELS OF IMPACT RESISTANCE TO KEEP PATIENTS SAFE UNDER A VARIETY OF CONDITIONS By Ed De Gennaro, MEd, ABOM

es (Code of Federal Regulations

Requiring lens impact resistance

CFR 801.410). The regulation

in eyewear is a modern idea.

prescribes a test that uses a stain-

From a durability perspective,

less steel ball dropped free-fall 50

eyeglasses have been viewed for

inches onto the lens’s front sur-

the most part as delicate and

face, which precipitated the rule’s

even sometimes flimsy devices

nickname of the “drop ball test.”

throughout history. Through the

Understand that the discov-

centuries, lenses were made of

ery of glass dates back thou-

glass, and because of this, people

sands of years. Contrast that

accepted that their eyeglass lenses

Cour tesy W

iley

with the implementation of a

glass lenses. Yes, the lenses were

a material is difficult for a few rea-

could scratch, chip and break.

federal impact resistance regula-

thick and heavy, but they did the

sons. For starters, lenses break at

Back then, the only way to have

tion to protect consumers for eye

intended job. It was the advent

different stress levels depend-

made them stronger was to make

injuries and you’ll understand

of more capably impact-resis-

ing on the type of object that

them thicker, which would make

why eyeglass lens impact resis-

tant plastic lens materials that

strikes them. For example, a lens

them heavier, uncomfortable and

tance for consumers is a mod-

spurred the industry to consider

material may break at a lower

ern issue. That’s not to say that

the impact resistance regulation.

impact with a large mass, slow

poorly cosmetic. While the (U.S.) National

impact resistance was completely

Bureau of Standards published

moving projectile then it does

ignored by the optical industry.

THE PRESENT

with a small mass, high velocity

the Z2 Handbook H24 detail-

Several manufacturers produced

For eyecare professionals, know-

projectile. For another material,

ing the eye and face protection

very capable safety eyewear using

ing the exact impact resistance of

it might be exactly the opposite. The shape of the lens material

in the 1930s, it wasn’t until the

is a factor, as is the material’s

1960s that a dialogue began in

thickness. The size, shape and

America about protecting con-

density of the projectile are all

sumers from eye injuries through

factors too. Life doesn’t provide

federal regulation. Supported by

a single impact challenge to eye-

optical industry groups such as

glass wearers, which is the prob-

The Better Vision Institute and

lem with having a single impact

Prevent Blindness, the momentum for such regulation gained strength, and in 1971, the Federal Food and Drug Administration (FDA) established an impact resistance standard for eyeglass lensVCPN VisionCareProducts.com

DeGennaro_Impact-Resistant.indd 53

Courtesy COLTS Laboratories

of industrial workers beginning

test for the regulation. Lens materials manufacturers are more concerned with the overall performance of the materials they produce because they must perform well for May 2017 53

4/26/17 10:23 AM

VisionCareTechnology

gories such as these

Trivex exceeds the FDA impact test by 400 times.

what’s best for the wearer.

FUTURE

makes it much easi-

Despite manufacturer efforts

The future of impact-resistant

er to decide what to

encouraging ECPs to use higher

lenses is a bit unclear. There is

provide, depending

index materials regularly, even for

no dialogue in the U.S. about

on the needs of the

lower powered Rxs, ECPs contin-

the need for increased impact

wearer.

ue to use material indices suited

resistance or a cry from ECPs

for an Rx’s needs. Another trend

or industry representatives to

all of life’s challenges. That’s

CHOOSING A MATERIAL

worth mentioning is the growth

ease the FDA regulation. On

why they use additional tests

The first decision eyecare profes-

of ballistic level lens materials.

the other hand, consumers are

to determine a material’s other

sionals (ECPs) must make about

Their initial use by police, fire and

increasingly interested in safety.

physical characteristics in addi-

any lens material they wish to rec-

military personnel has widened to

For those who want it, ballistic

tion to its impact resistance.

ommend to a patient is the degree

the sports market for anyone who

level lens materials are available

While their lens materials will

of impact resistance the patient

wants that level of protection. For

for everyday Rxs.

pass the FDA regulatory impact

requires. Ophthalmic lens mate-

example, that level of protection

Some lens materials companies

test, they are also often capable

rials fall into three fundamen-

would be comforting to a parent

are working on composite lens

of much more than that. For

tal impact categories: standard

of a young child.

materials, which are essentially

example, PPG’s CR-39 exceeds

impact, safety (industrial) impact

It’s important to know that

different materials and coatings

the FDA impact test by 18

and ballistic. Once this is decided,

coating a lens weakens it. This

laminated/bonded together. This

times, and its Trivex material

other factors such as weight, thin-

includes coatings such as anti-

lens “sandwich” can make for an

exceeds it by 400 times, while

ness and scratch resistance should

scratch, mirror and anti-reflective

exceptionally

1.60 exceeds it by 30 times.

be considered. Understand that if

treatments. Manufacturers take

lens that has multiple features because of all the layers.

impact-resistant

Instead of detailed specifica-

an ECP chooses a safety or ballis-

this into account when creating

tions on the impact resistance

tic impact material, the number

a new lens material because the

of a lens material, you can place

of material choices becomes very

finished lens (the coated, cut and

Ed De Gennaro, MEd, ABOM,

lens materials into three catego-

limited. Even so, it’s the ECP’s

edged lens) is what must be capa-

is editor emeritus of First

ries: standard impact, industrial

responsibility to recommend

ble of passing the impact testing.

Vision Media Group.

safety and ballistic (see chart). Standard impact materials are capable of meeting or exceeding the FDA drop-ball test regulation. Industrial safety lenses meet a higher impact standard defined in the ANSI Z87.1 - 2010 standard. Ballistic level lenses meet a U.S. military standard (MIL-PRF-31013) that requires a ¼-inch odd-shaped projectile to be fired at the lens at 640 to 660 feet per second (about 400 mph) from different angles. Placing lens materials into cate-

FACTORS IN LENS MATERIAL SELECTION • impact resistance • optically clear (of material and resolution) • weight (specific gravity) • thinness (index of refraction) • Abbe value • durability (scratch resistance) • availability (Rx range, lens design) • ability to process the material • surface and edge • tint and coat • drill, notch and groove • price

SELECTED COMMONLY USED LENS MATERIALS BY IMPACT CATEGORY Refractive Standard Safety Ballistic Index PPG CR-39 plastic 1.499 x polycarbonate 1.586 x x x PPG Trivex 1.527 x x x PPG Tribrid 1.607 x MR-6 1.6 plastic 1.595 x MR-8 1.6 plastic 1.592 x MR-7 1.67 plastic 1.658 x MR-10 1.67 plastic 1.661 x Hoya EYRY 1.7 x MR-174 1.74 plastic 1.732 x crown glass 1.523 x Corning Clear 15 glass 1.523 x Corning Clear 16 glass 1.601 x Corning 1.7 1.700 x

WHERE TO FIND IT: COLTS Laboratories 727.725.2323 • ColtsLaboratories.com // Corning Ophthalmic 800.821.2020 • Corning.com/Ophthalmic // HOYA Vision Care, North America 877.528.1939 • HoyaVision.com • SalesSupport@HoyaVision.com // Mitsui Chemicals America, Inc. 914.253.0777 • MitsuiChemicals.com // PPG Industries, Inc. 800.323.2487 • PPGTrivex.com • PPGTribrid.com • OpticalTech@PPG.com // Wiley X, Inc. 800.776.7842 • WileyX.com • Info@WileyX.com 54 May 2017

DeGennaro_Impact-Resistant.indd 54

VisionCareProducts.com VCPN

4/26/17 10:23 AM

We do more than just lenses

Essilor Instruments is a worldwide leader in the development of modern solutions and technologies for eye care professionals. Our goal is to provide the equipment and services that will help you meet your business needs and build a trustful relationship with your patients. Constant innovation from our R&D has created leading equipment in categories including: • Dispensing • Refraction • Diagnostics • Screening • Finishing Let us show you how Essilor Instruments can beneﬁt your practice.

855-393-4647

Untitled-3 1

essilorinstrumentsusa.com

info@essilorinstrumentsusa.com

4/24/17 3:47 PM

VisionCareTechnology

The Essentials LOW-TECH EQUIPMENT THAT EVERY OPTICAL DISPENSARY NEEDS. Richard W. McCoy, BA, LDO,

most nosepad arm configurations,

ABOC, NCLEC

and the concave jaw supports the

With technological breakthroughs

important nosepad mount during

almost daily in the optical indus-

an adjustment.

try, there is still a basic founda-

Changing

stubborn,

tight

tion of equipment that every eye-

nosepads is no problem with

care professional needs.

OptiSource’s Nose Pad Removal Pliers, useful on all snap-in style

AT YOUR FINGERTIPS

nosepad mounts. They push the

Frames are the platform for Rx

pad out of the holder without

lenses and require a variety of

stressing the guard arm mount-

hand tools to attain proper posi-

ing or fitting angles.

tion on the patient’s face.

Repairing or assembling eye-

Hilco’s ErgoPro Nylon Grip-

wear that uses a nylon cord for

ping Pliers’ protective nylon jaws

lens attachment is quick and

make adjusting metal frames a

easy with Western Optical Sup-

snap, and their ergonomic cush-

ply’s Rimlon Harpoon tool. This

ion handles take care of a busy

handy tool easily grabs the nylon

day of adjustments. Also by Hil-

cord to remove a lens or manip-

co, the ErgoPro Eyewire Shaper

ulate the cord to aid in new eye-

Pliers’ two nylon jaws cut to a

wear assembly.

precise radius to help shape a

Compression mount rimless

frame eyewire to conform and

eyewear becomes much easier

“seat” a lens properly.

when using Western’s PJ Post

Nosepad adjustments are quick

Pushing Pliers. The parallel jaw

and easy with the Slim Nose Pad

design enables the technician to

Arm Adjusting Pliers from Opti-

use minimal effort to push out

Source International. The slim jaw

old compression bushings from

design allows for the adjustment of

existing lenses for replacement.

Hilco’s ErgoPro Eyewire Shaper Pliers shape a frame eyewire to conform and “seat” a lens properly.

56 May 2017

McCoy_Essentials.indd 56

The Rimlon Harpoon from Western Optical helps ECPs work with lenses attached by nylon cord.

GETTING WARMER

concentrator is available to con-

High-tech frame designs that

strict the flow of heat to a specif-

require heat for lens insertion

ic area of the frame.

need quality frame warmers such as OptiSource’s Digital

IN-HOUSE TINTING

Hot Air Frame Warmer. The

Another important low-tech op-

bright LED readout lets the

eration is lens tinting. BPI’s Tur-

technician know the tempera-

bo 2 and Turbo 4 tinting units

ture of the unit from 104⁰F to

utilize infrared light from ceram-

302⁰F. In addition, the unit is

ic heating chambers, allowing the

specially vented to contain the

lenses to be heated to a higher

heat to the specific area of a

temperature, resulting in better

frame during eyewear assembly.

tint penetration and color consis-

Hilco’s TempMaster Deluxe

tency. Automatic stirring systems

Hot Air Frame Warmer uti-

inside the units assure the full use

lizes two heat settings and one

of the dye in the tank.

separate cooling setting. In ad-

The OptiSafe Digital Super

dition, the fan has a dial control

Tinter from Phantom Research

to change the velocity of the

Laboratories is a single quart

air to protect the frame during

tank heating system combin-

heating. Finally, an optional heat

ing digital temperature control, VisionCar VisionCareProducts.com VCPN

4/25/17 10:53 AM

VisionCareTechnology

OptiSource’s Digital Hot Air Frame Warmer contains the heat to a specific area of a frame.

THE PERFECT FINISH

Eight different grind wheel

Lens finishing always plays a

combinations are available from

role in the dispensary, and the

a rough grit for major shaping

hand stone is an important

and stock removal to a super fine

piece of low-tech equipment.

grit for polishing. The wheels

It is instrumental in adjust-

are cooled by two water-deliv-

ing bevels, shaping lenses and

ery methods, recirculating wa-

reducing size in addition to

ter reservoir or plumbed direct

safety/pin beveling. The Han-

water feed.

demate Hand Edger by AIT is

Simple

observation/inspec-

an excellent unit for small labs

tion of lenses is one of the most

with a standard 1.5-inch-wide,

important low-tech tools of

600-grit wheel to handle most

all. Inspection tasks are quick

handwork and includes a hide-

and easy with the 3-in-1 Lens

variable stirring action, a split

of the spectrum. These areas in-

a-bevel on the wheel to assist

Inspection Station by Opti-

lid and nonstick tank for heat-

clude 400nm, 430nm, 470nm and

with bevel modifications.

Source. The Station features a

ing lens tinting solutions. The

505nm. Results are shown on an

For the more robust dispen-

PAL lens identifier that brings

detachable temperature probe is

LED display. Lens measurements

sary’s lab, the WECO Smooth

trademarks and add powers

immersed into the tint solution

are further extrapolated into a

II Lab Dual Wheel Hand Edger

into crisp focus for verification.

to reflect the solution tempera-

useful protective value using the

fits the bill. The Smooth II fea-

The Polariscope helps verify the

ture not the temperature of the

Wertheim factor (proprietary to

tures dual grinding wheels on

orientation of polarized lenses,

heat transfer fluid (HTF) as in

BPI). The unit can educate pa-

the same machine, giving the

detection of lens stress in fin-

conventional heating systems.

tients about the dangers of high

expert technician tremendous

ished eyewear and verification

energy blue light.

capabilities for lens handwork.

of heat treatment in glass lens-

Verification of tint results are easily reported using the Model Spectrum 700VU unit by Phantom. The unit measures UV

es. Finally, the Station includes BPI UV and Blue Light Analyzer assesses the filtration properties of lenses in certain areas of the spectrum.

a general inspection lens and a white light illumination LED

and visible light transmission

bulb that helps the technician

through the lens. It measures

detect a wide range of lens flaws

from 320 to 400 nanometers in

and scratches.

the UV spectrum and 400nm to

No matter how advanced

700nm in the visible spectrum.

our products become, low-tech

The unit doubles as a tool for

equipment will always play a

educating about photochromic

role in the lab dispensary.

lenses and lens filtration. With blue light a factor in

Richard W. McCoy, BA, LDO,

macular generation, BPI has in-

ABOC, NCLEC, is the head

troduced a UV/Blue Light Ana-

of the opticianry program at

lyzer to assess the filtration prop-

Reynolds Community College

erties of lenses in certain areas

in Richmond, VA.

WHERE TO FIND IT: AIT Industries, Inc. (Weco) 800.729.1959 • AITIndustries.com • Info@AITIndustries.com // Brain Power, Inc. (BPI) 800.225.5274 • CallBPI.com • BPI@CallBPI.com // Hilco Vision 800.955.6544 Hilco.com Requests@Hilco.com // OptiSource International 800.678.4768 • 1-800-OptiSource.com • Info@1-800-OptiSource.com // Phantom Research Laboratories, Inc. 800.225.5559 • PhantomResearch.com • Sales@PhantomResearch.com // Western Optical Supply, Inc. 800.423.3294 • WesternOptical.com • Orders@WesternOptical.com VCPN VisionCareProducts.com

McCoy_Essentials.indd 57

May 2017 57

4/25/17 10:54 AM

VisionCareTechnologyCloseup

10-in. color tintable touch screen

edges even the most complex jobs, including high curve, safety, children’s shapes and small B-size; bevel, mini-bevel, asymmetric and step bevel, groove, mix finishes, drill, chamfer and polish combines the benefits of two lens edging techniques: abrasive wheels and milling with an innovative fast process

long-life components and fast maintenance procedures maximize the edger’s up-time

remote maintenance for diagnostics, settings and updates

ONE EDGER, TWO TECHNIQUES The Essilor Instruments Pro-E 600 edger cuts lenses in two ways, with abrasive wheels and milling. Operated using an intuitive

plex jobs. Using two lens edging

The tabletop edger requires

collects and processes informa-

interface that makes it imme-

techniques, abrasive wheels and

no vacuum or compressed air,

tion from a range of mechanical

diately operational, the new

milling, the edger can cut organ-

interfaces with laboratory man-

and computerized equipment.

Pro-E 600 edger from Essilor

ic, mid- and high-index, poly-

agement software (ISO 16284)

As an option, it can also incor-

Instruments enables even the

carbonate, Trivex and Tribrid

and can be connected to Essilor

porate M’Eye Sign for engraving

most inexperienced operators

materials into the most difficult

tracer-blockers as well as to the

lenses (see Noteworthy January

to edge some of the most com-

shapes.

Essibox information hub that

2017 VCPN).

Essilor Instruments USA • 800.542.5668 • EssilorInstrumentsUSA.com • Info@EssilorInstrumentsUSA.com 58 May 2017 Closeup_Essilor.indd 58

VisionCareProducts.com VCPN

4/25/17 10:55 AM

Discussing Harmful Blue Light with Patients SPONSORED BY TRANSITIONS ® ADAPTIVE LENSES ®

Harmful blue light is a hot topic

“Very simply, I usually say to

brary. The “Blue Light” video

among patients of all ages. But

patients, ‘Certainly we know, that

explains harmful blue light

what’s the best way to help pa-

we need to protect our eyes from

and its most common sources

tients understand what harmful

ultraviolet light. We’re now finding

as well as reviews how much

blue light is and what steps

out that blue light is the new UV.

harmful blue light each Transi-

they should be taking to ensure

And so it’s critical that we have

tions® lens filters so eyecare

their eyes are protected?

that protection from both.’”

professionals can feel confident recommending Transi-

Dr. Susan Keene

Members of the Transitions

Envision Eye Care

Pro Forum share what works

Dr. Carole Burns

filtering harmful blue light.

Marion, VA

for them…

The entire Transitions Video

“I ask every single patient ‘How do you protect your eyes from the

“I tell patients that there are

Learning Library is a new se-

sun?’ And they all have to think

anti-glare coatings that can help

ries of short educational vid-

about it. From there, I go on with

prevent blue light transmissions,

eos that eyecare profession-

‘Well, the sunlight, which includes

and of course Transitions® lenses

als can view and share with

ultraviolet light and blue light, is

are going to be your best option

associates and patients. Each

absolutely very damaging for your

because they’re not only going to

video is accompanied by a

eyes. More damaging for your

prevent the harmful blue light rays

one-page activity guide that

eyes than it is your skin. So, the

but give you the UV protection.”

reinforces key information and gives insights on how eyecare

first thing we’re going to talk about

Dr. Susan Keene

tions lenses as a solution for

is: How do you protect your eyes from the sun?’ And then I tell them,

Dr. Heather Demos

professionals can apply what

Family Eye Care Centers

they have learned. Interested

Huron, OH

eyecare professionals can ac-

‘I’m wearing Transitions® lenses’

cess the videos and activity

and they all usually gasp because they’re so clear. They don’t see

LEARN MORE WITH

guides through the Transitions

any difference. And I’ll say, ‘I love

THE TRANSITIONS VIDEO

PRO website or by going to

them and the reason I wear them is

LEARNING LIBRARY

www.TransitionsPRO.com/

because it protects me against the

Eyecare professionals can ed-

VideoLearningLibrary

ultraviolet light and the blue light.’”

ucate colleagues and patients about harmful blue light and

Dr. Heather Demos

Dr. Carole Burns

how they can help protect the

Professional VisionCare

eyes through episode 3 of the

Westerville, OH

Transitions Video Learning Li-

Transitions, the swirl and Transitions Adaptive Lenses are registered trademarks of Transitions Optical, Inc., used under license by Transitions Optical Limited. Photochromic performance is influenced by temperature, UV exposure and lens material.

SPONSORED CONTENT

Untitled-5 73

4/24/17 3:46 PM

VisionCareTechnologyNEW

ZEISS ENERGIZEME LENS HLM-1 FROM COBURN

Designed specifically for the vision

This new lensmeter from Coburn

needs of contact lens wearers,

Technologies utilizes Wavefront

EnergizeMe lenses from ZEISS

Analysis Technology with more

DYNAMIC LABS 2017/2018 CATALOG

have Digital Inside Technology and

HOYA DF BY SEIKO VISION

measurement points than previous

Dynamic Labs has released its

DuraVision Blue Protect Coating

New from Seiko Vision, in part-

generations. The HLM-1 has a

2017/2018 catalog, expanded to

to reduce eyestrain and protect

nership with HOYA Vision Care, is

processing speed per frame of

include new product lines and

from digital blue light. EnergizeMe

HOYA DF, complete eyewear with

65 ms with an expanded prism

accessories such as exam supplies

lenses are available in single vision

true distortion-free and obstruc-

range, and it easily measures dark

and screws. The catalog can be

with a small 0.40D add to help relax

tion-free vision. Distortion-free

tinted or mirrored sunglasses

viewed online. 888.339.6264,

tired eyes; digital vision with a

optics combines the patented

by automatically amplifying the

DynamicLabs.net.

0.65D addition for those between

Avantek mounting and frame

amount of light and calculating

single vision and progressives;

system with lightweight, premium

its refractive power. Slim and

and progressive lenses, which

lenses. 800.423.2361,

compact, the HLM-1 is designed to

adapt to the visual behavior of

SeikoVision.com.

fit in small spaces and incorporates

presbyopic contact lens wearers

a 5.7-in. color and high-resolution

who require powers of 0.75D to

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4.00D. 800.358.8258, ZEISS.com/

CoburnTechnologies.com.

EnergizeMe.

60 May 2017

VCT NEW.indd 60

VisionCareProducts.com VCPN

4/25/17 10:59 AM

VisionCareTechnologyNEW

MAUIBRILLIANT LENS Maui Jim’s proprietary prescription and plano injection-molded lens material provides clarity without the discomfort of a heavy glass. Lightweight with an Abbe value of 56, MauiBrilliant also features Maui Jim’s Polarized-

PRO-E 600 EDGING SYSTEM

Plus2 technology that eliminates glare, blocks 100% UV rays and manages

Designed for high-volume labs, the Pro-E Edging System from Essilor

95% of HEV light. Lenses are available in four colors plus bi-gradient and

Instruments incorporates a wide range of finishing options and new fast

Maui gradients front-side lens treatment. MauiBrilliant is available in single

processes in all cycles. The compact, tabletop system requires no vacuum

vision and progressive with powers from +3.00D to -6.50D. 888.666.5905,

or compressed air and can process all jobs from bevel to asymmetric and

MauiJim.com.

chamfer and polish. The Pro-E 600 provides first-time rapid results with faultless sizing, axis control and aesthetic mountings. 800.542.5668, EssilorInstrumentsUSA.com.

FIRST QUALITY FINISHED & RX/SURFACED LENSES FAMILY OWNED & OPERATED Spring/Summer Specials 5/1/17 – 8/31/17 LENSES

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VCPN VisionCareProducts.com

VCT NEW.indd 61

FREE GROUND SHIPPING on lens orders of $70 or more when placed online only.

9025 NW 13th Terrace, #2 • Doral, FL 33172 PHONE: (800) 822.4343 • FAX: (800) 627.7280

16128 Cohasset St. • Van Nuys, CA 91406 PHONE: (855) 589.5367 • FAX: (877) 229.3862

May 2017 61

4/25/17 10:59 AM

V I S I O N

E X P O

R E V I E W

HOYA SENSITY LENS ESSILOR CRIZAL ANNIVERSARY PARTY RAY-BAN

ZEISS RECEPTION

YOUNGER

NATIONAL OPTRONICS

INNOVATIVE TECH INTRODUCTIONS By John Sailer New lens designs and advanced equipment launches were found throughout last month’s Vision Expo East. On the Vision Care Technology front

following the natural path of the eye.

HOYA DF, distortion-free optics.

two new machines, the Cobalt NX generator and the Duality automated

at Vision Expo East, there were a

In a development partnership

Probably the most disruptive new

number of innovative introduc-

with Younger Optics, Transitions

lens technology introduced was

tions, from 3D-printed lenses to

Signature VII polycarbonate com-

Luxexcel’s 3D-printed designs pro-

Other unique technology on dis-

all-in-one lens detaper and cleaner.

many new lens designs from the

posite lens technology has been

duced using proprietary equipment

play included the PogoLoop universal

major manufacturers.

expanded to include more segment-

scheduled to be installed in the U.S.

connector from PogoTec that enables

this August.

you to connect the world’s smallest

Essilor announced that the Varilux

ed multifocals, FT35 bifocal and 7 x

S progressive addition lens would be

28 trifocal lenses, in both gray and

New edgers were demonstrated by

and lightest eyewear camera, the

replaced by the Varilux X. VSP Optics

brown. This is in addition to the

National Optronics (the tabletop

PgoCam, to your current eyeglass

Group expanded its Unity portfolio to

FT28 bifocal lenses released last

QM-X3 dry-cut edger with remote

frame. The Pgo Loop turns any frame

include the all-new Unity Via

year. SeikoVision, through a partner-

diagnostics and removable vacuum)

into smart eyewear.

Progressive Lenses, specifically

ship with HOYA Vision Care, launched

and MEI (the environmentally friendly

designed to be easy to fit and deliver

two new products—Sensity, a new

EZ Fit block-free milling edger).

advanced and comfortable vision by

brand of light-reactive lenses, and

Coburn Technologies launched

John Sailer, is vice president, editorial, First Vision Media Group.

WHERE TO FIND IT: Coburn Technologies, Inc. 800.262.8761 • CoburnTechnologies.com • CustomerCareCenter@CoburnTechnologies.com // Essilor of America, Inc. 800.542.5668 • EssilorUSA.com // HOYA Vision Care, North America 877.528.1939 • HoyaVision.com • SalesSupport@HoyaVision.com // Luxexcel +32.14.49.02.96 • Luxexcel.com • Info@Luxexcel.com // MEI S.r.l. 847.357.0323 • MEISystem.com • Info@MEISystem.com // National Optronics 800.866.5640 • NationalOptronics.com • NOPSales@NationalOptronics.com // PogoTec 540.904.5156 • PogoTec.com • Info@PogoTec.com // Seiko Optical Products of America, Inc. 800.235.5367 • SeikoEyewear.com // Transitions Optical, Inc. 800.848.1506 • Transitions.com • CustomerService@Transitions.com // Younger Optics 800.366.5367 • YoungerOptics.com • Marketing@YoungerOptics.com // VSP Optics Group VSPOpticsGroup.com • OpticsInfo@VSP.com 62 May 2017

VCT Expo Review.indd 62

VisionCareProducts.com VCPN

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For work play and

everyday Patients want multiple pairs of eyewear to enhance the way they live. Help make them easier to purchase from your practice with promotional financing options* available through the CareCredit credit card. Call for more information and enroll at no cost today^.

866.853.8432

www.carecredit.com

visioninfo@carecredit.com

* Subject to credit approval. Minimum monthly payments required. See carecredit.com for details. ^ Subject to change.

Untitled-3 1

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Busi ness S o l u t i o n s

CREATING AN OMNI-CHANNEL SHOP CO MP E T E W I T H OP T IC A L E-TAI L ERS U S I NG THES E STRATEGI ES TO SELL ONLINE.

By Bob Main, ABOM

chains and optical labs. The com-

for many large and small opti-

HYBRID SOLUTIONS

With the growth of online eyeglass

pany’s e-commerce platform pro-

cal companies, including ECPs.

The key to selling eyeglasses on-

sales, many eyecare profession-

vides an impressive customized

While it’s important to note that

line successfully (using either a

als (ECPs) are researching how

web design solution. The service

Essilor’s My Online Optical has

turnkey solution or a hybrid solu-

to make online frames available

offers a vast library of eyeglass

been available for the past several

tion where the practice provides

through their practice for their pa-

frame images, a robust virtu-

years, the service isnot currently

some of the services) depends on

tients. Most ECPs are looking for a

al mirror (via Fitting Box) and

actively signing up new web-

several key factors. It is import-

turnkey option (where a company

provides online marketing ser-

sites. According to management,

ant to recognize that even with a

will build the e-commerce website,

vices after the website goes live.

what’s been learned as a result of

turnkey solution, the practice will

manage it, provide the frames and

Ocuco has already built various

providing a turnkey solution will

need to spend time/effort man-

lab work, and ship to patients us-

forms of e-commerce websites

be used to redesign the platform.

aging the e-commerce program

ing a private label format).

and should expect to spend

If that’s cost-prohibitive, you

more than $15,000 for a

can manage it yourself—or

well-designed website. Web

at least parts of it. Here are

traffic and sales need to be

some options to get you

monitored daily, the frame

started with online retailing.

mix needs to be managed, and most importantly, the

TURNKEY SOLUTIONS

website must be marketed

Ocuco, Inc. has a very

(through social media, pay-

broad-based platform and

per-click advertising and/or

omni-channel

products

SEO). The adage of “build

that support many seg-

it and they will come” does

ments of the optical indus-

not always apply to e-com-

try, including independent

merce websites.

practices, 64 May 2017

Main_eCommerce.indd 64

optical

retail

There are three key comVisionCareProducts.com VCPN

4/25/17 1:44 PM

a. Eyeglass Frame Images: Where will the frame images come from? This is a critical point to success. Consumers want high-res-

If using an outside lab, what do

olution images. They

you know about its quality, speed

also want at least three

and price? Also, is the lab willing

image angles of the

to ship finished glasses with your

frames to look at (pref-

practice label and insert material

erably a 360° view). In

(for example, customized case/

addition, images need

cleaning cloth, printed material,

to be consistent among

and other promotional items)?

all frames on the site (for example, have the ponents to having a successful

2. Product Presentation.

online optical website.

Obviously, an online eyeglass site

same image angles, resolution, etc.)

3. Ongoing Marketing and Site/ Operations Management Just having a nice-looking website

needs frames, lenses and poten-

b. Virtual Mirror: An important

is only part of the formula to suc-

1. Website Design and Development

tially other products such as ac-

thing to consider when selecting

cess in an eyeglass e-commerce

The site needs to look modern, be

cessories. Decide up front what

a company to work with is that

business. Is the practice willing to

easy to navigate, mobile friendly

the value proposition will be

they offer a virtual mirror. Most

market to the current database of

and SEO (Search Engine Optimiza-

(low-priced generic products vs.

online eyeglass sites offer one, but

patients? If so, this a great place

tion) enhanced. It also needs good

high-end designer products, for

some of the most popular sites

to start with email blasts, letters

support content pages (including an

example) and select frames/lenses

have decided not to. The key point

and other marketing techniques

About Us page, Rx info, FAQs, and

and pricing that reflects that im-

is that if you do select an option

to let current patients know about

more) that someone has to create

age. The following also needs to be

that offers a virtual mirror, it must

the new eyeglass site. Otherwise,

and customize for each practice.

considered:

be easy to operate, fast and offer a

it will be necessary to do online

good quality user ex-

marketing to invite consumers to

perience. It is better to

shop. This will require an ongoing

have no virtual mirror

investment in SEO, pay-per-click

than a bad quality one.

advertising and/or social media marketing. This is a critical point.

c. Lab Work: Who will

A strategy, plan and budget for

provide the lab work?

online marketing will need to be

If you plan to use an

developed. This investment can be

in-house lab, can they

considerable and adds to the time

handle the anticipated

to a return on investment.

increase in lab work and space needed for

Bob Main, ABOM, is a

increased

business development consul-

inventory?

Can the lab scale up

tant who works primarily

quickly if necessary?

with the eyecare industry.

WHERE TO FIND IT: Essilor of America, Inc. 888.409.6977 • MyOnlineOptical.com // Fitting Box 646.982.1135 • FittingBox.com // Ocuco, Inc. Ocuco.com • Dermot.Walsh@Ocuco.com VisionCareProducts.com VCPN

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May 2017 65

4/27/17 12:46 PM

S o c i a l Me d i aA dv is or

Maximize Your Social Media Strategy nels are neither a soapbox nor a Samantha Toth

place to only share others’ content. Your fans like to see you, so let your

Planning and commitment are

personality shine with posts that

the keys to a successful social

highlight your practice and staff.

media marketing strategy that a community of followers and fan

3. Don’t forget to be social.

engagement. If you think your

It is not good enough to simply

online presence needs improve-

have social media accounts set up.

ment (and really, who doesn’t?),

Actively posting to your pages not

follow these five tips:

only alerts Google algorithms of

will enable you to build traction,

1. Focus on the best networks.

your presence online, but it also encourages reactions and interactions from social media users.

You shouldn’t be on all the net-

Additionally, fans want to know

works, just the best ones for our

you care and are listening. Reply

industry and for you to target

and respond to any comments or

patients. Begin with Facebook,

queries in a timely manner.

Twitter, Google+ and online busiMy Business and Yelp. The key

4. Measure, measure, measure.

to building credibility and trust

If you don’t know where you’re

marketing strategy, but keep this

iment with and make changes to

across social channels is consis-

going, how are you going to get

strategy as more of a guideline than

your strategy.

tency. Keep your name and other

there? Measuring your success

a rule. It is always a good idea to

The potential for you to reach

critical and searchable informa-

on social media is necessary to

take a step back and analyze what is

new patients through social media

ness directories such as Google

Measuring your success on social media is necessary to understand and modify your strategy moving forward.

has never been greater. It is crucial to have a presence and a voice online so that current and prospective patients can build trust with

tion identical when setting up

understand and modify your strat-

working and what is not. Over the

you and your practice. Fostering a

your pages and listings.

egy moving forward. Most social

course of a few months, you may

presence on your selected platforms

media platforms have their own

need to modify your strategy to

and modifying your strategy are

analytics tools you can use to track

accommodate something you may

the first steps to building a positive

fan engagement. Monitor and cre-

have forgotten to initially factor in.

reputation and creating a lasting

ate reports monthly or quarterly.

Other times, it may help to exper-

impression with your fans.

2. Create (don’t just curate) great content. A business should post content that is 70% relevant and other sources and only 10% pro-

5. Restructure as necessary.

motional. Your social media chan-

Always begin with a social media

brand-building, 20% shared from

66 May 2017

Social Media Advisor_May17.indd 66

Samantha Toth is the resident marketing rockstar for Innereactive Media, a full-service marketing company specializing in the optical industry, in Grand Rapids, MI. VisionCareProducts.com VCPN

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BusinessSolutionsCloseup

GIVING CREDIT ITS DUE B y Ma r k C l a r k , ABO C With C a reC redit , financ ing be co me s one of the to ols eye ca re profe ssiona ls ca n u se to p rovid e their p atients with the eyewe ar they ne e d. In our dispensary, we need tools to

options for their exam and eye-

adding another piece of electron-

it also serves as a great additional

sell and finance the products that

wear. (Path to Purchase research—

ics to your front desk, CareCredit

marketing tool for the practice.

our patients need. CareCredit is

Optical Category, conducted by

offers the practice a simple online

As is the case with any tool, suc-

a great tool for every dispensary,

Rothstein Tauber, Inc. on behalf of

portal to quickly process sales

cess is dependent upon utilization.

offering both financing and lead

CareCredit, 2014.) Clearly, finances

transactions and credit applica-

The most successful practices using

generation.

are at the forefront of the patient’s

tions. One of the additional ben-

CareCredit have honed their skill of

concerns and must be addressed

efits of this online portal is the

injecting it into a conversation with

during the care process.

ability to process standard credit

every patient. In a poll of cardhold-

The CareCredit credit card is an alternative payment option for health-related expenses at enrolled

card transactions as well. Though

ers, 32% stated that they would have

provider and select retail locations.

PATIENTS AND PRACTICES BENEFIT

many providers charge large fees

postponed a purchase if CareCredit

For the office, it can function like a

While CareCredit may solve a

for mobile or online processing,

had not been available.

custom in-house financing option

financial issue for a patient need-

a CareCredit provider may utilize

to aid in closing a sale. CareCredit

ing care, it can also solve several

does not charge providers a month-

issues for the practice. With annu-

ly fee. Instead, the credit provider

al supplies of multifocal and daily

charges the office a percentage of

contact lenses often exceeding

the sale. In a study conducted by

$700, the full purchase can be dif-

CareCredit, only 63% of poten-

ficult for many consumers. Despite

tial patients researched eye exam

the fact that many daily contact

this website for processing other

challenges from the cyber market-

procedures, while 69% said that

lens manufacturers offer rebates

credit cards at trade shows and

place and “commoditization” of

they had researched payment

on annual contact lens supplies

health fairs.

eyewear, salesforces may need more

CareCredit Donates 25K Earlier this year, CareCredit’s Caring Communities Program provided a $25,000 grant to Optometry Cares - The American Optometric Association Foundation’s InfantSEE program. More than 3,600 InfantSEE optometrists examine an estimated 10,000 infants annually for normal eye development and to intervene early if necessary. CareCredit’s grant will be used to expand awareness of the InfantSEE program among new parents through print advertising, brochures, signage and displays, as well as online efforts. This marks the fifth consecutive year the company has contributed to InfantSEE.

68 May 2017 CareCredit Closeup.indd 68

As the optical industry faces

While helping consumers absorb the upfront cost of necessary health purchases is the main function of Care Credit, it also offers the practice valuable marketing benefits.

ranging from $100 to $160, some

tools in their bag, and CareCredit

patients continue to purchase sin-

SALES AND MARKETING TOOL

can be one of them. In addition,

gle boxes because of upfront costs.

While helping consumers absorb

staff members also need to become

CareCredit can then be intro-

the upfront cost of necessary health

more agile in each sales encoun-

duced to the conversation to help

purchases is the main function of

ter. Heightened competition may

the patient spread out the large

CareCredit, it also offers the prac-

eventually draw a clear line between

upfront cost of lenses or proce-

tice valuable marketing benefits.

mere “order-takers” and profes-

dures found to be most beneficial.

With over 12,000 daily applications

sional sales personnel. The effective

The practice benefits from a more

and over 24 million open accounts,

implementation of CareCredit is a

profitable sale, and the patient

CareCredit’s free provider listing

powerful tool in this process with

receives the large manufacturer

is a great reason alone to sign on as

no upfront cost to the practice.

rebates. In this scenario, both the

a provider. CareCredit’s website

patient and the practitioner allow

receives over 1.6 million views per

Mark Clark, ABOC, is founder

the needs of the patient, rather

month. In addition to being a pur-

of iProfit Group, a healthcare

than the price of the product, to

chase finance tool to the practice,

investment consulting firm.

determine the course of action. If you are concerned about

CareCredit 800.300.3046 • CareCredit.com VisionCareProducts.com VCPN

4/27/17 12:04 PM

and

57-0536-TAYE-VCPN-April-Ad.indd Untitled-4 1 1

3/13/17 3/13/17 11:26 9:02 AM

Busi ness S olut ions N EW

NO INTEREST FINANCING

AUTOMEYES LAUNCHES PDq

FOR ESSILOR’S POWER OF

PDq from Automeyes simplifies

VISION PROGRAM

measurement taking by eliminat-

EYEMED PROMOTES

Qualified patients who purchase

ing the need for either a frame

VALUE OF VISION

Essilor premium lenses (Varilux,

or other on-face fitting device.

EyeMed’s new campaign, “The

Any image of a patient facing the

Value of Vision,” stresses the

Eyezen) may now receive no

FIRST INSIGHT INTRODUCES

camera can be used to take mea-

importance of vision benefits to

interest financing for up to six

ONLINE BILL PAY

surements, providing accurate and

business owners. Nearly 183 million

months, a new addition to Essilor’s

The new Online Bill Pay module

efficient measurements with less

American adults use some form of

Power of Vision program. Patients

from First Insight helps to reduce

input from both patients and ECPs.

vision correction, yet only 35% of

will also receive $10 rebates per

past-due balances and increase

877.725.8654, Automeyes.com.

employers provide vision insurance

eligible product with a maximum

revenue. Powered by Vantiv Inte-

despite a growing need. To help,

of $30 in rebates per pair of

grated Payments, a leading credit

EyeMed allows companies to cus-

eyeglasses. Rebates will be paid

card processor, Online Bill Pay

tomize benefits packages for their

with a Visa Rewards card mailed

integrates with MaximEyes EHR and

employees, offering just the right

directly to patients. 800.542.5668,

practice management software

mix of independent, national retail,

PowerofVision.com.

to eliminate bounced checks, data

regional retail and online options

entry errors and cash flow delays.

for their members. 888.581.3648,

800.920.1940, First-Insight.com.

StartHere.EyeMed.com.

Crizal, Transitions, XperioUV and

70 May 2017

Biz Sol NEW.indd 70

VisionCareProducts.com VCPN

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V I S I O N

E X P O

R E V I E W

INOSA, ICK-ESP W N E R E KAT ARE, VISION C OF VSP T N E AST ID PRES BREAKF MPAGNE A H C A OW AT THE

A DEMO OF THE SVONE FROM SMART VISION LABS

ACTIVELINK OPTICAL FEATURES FACIAL-RECOGNITION SOFTWARE TO SUGGEST FRAMES SOLUTIONREACH ELEVATES PATIENT COMMUNICATION FRANK GIAMMANCO’S POP-UP TALK ON SMART EYEWEAR

WITH ITS NEW CHAT FEATURE, SR CONVERSATIONS

BUSINESS ADVICE AND SOLUTIONS By Joanne Van Zuidam Champagne breakfasts, pop-up talks and yes, the latest products were all found at last month’s Vision Expo East. New from Solutionreach, SR Conver-

suggestions. ECPs using ActiveLink in

wear designers Coco and Breezy set

Smart Vision Labs launched SVOne,

sations is a chat feature that enables

a trial program saw a 9.6% increase

the tone with a DJ set before the 2017

an iPhone-based refractor, last year.

practices to text with patients with-

in eyewear sales compared to a con-

Award honorees were announced.

But its splash in New York City became

out the need for extra equipment or

trol group of same-provider patients.

Kate Renwick-Espinosa, president of

bigger this year when it announced

an additional phone number.

Opti-Port hosted free seminars in

VSP Vision Care, received the Pleiades

that its device is being employed in

Incoming messages are synced to a

the Opti-Port/CLX Lounge to help

Award; Lorie L. Lippiatt, OD, received

select brick-and-mortar shops.

patient database so eyecare profes-

ECPs utilize data to beat online com-

the Pyxis Award; and Corinne

Our own Frank Giammanco, pres-

sionals (ECPs) will know who is tex-

petition, increase contact lens reve-

McCormack, founder and designer of

ident and CEO of First Vision Media

ting, and they can also be catego-

nue and improve capture rate.

Corinne McCormack, Inc. and vice

Group, presented the pop-up talk,

rized by priority and viewed in com-

Guests had a chance to demo the My

president of FGX International,

Smart Eyewear: What You Need to

plete message threads.

CL Reorder technology that enables

received the Pinnacle Recipient 20th

Know. He spoke about technology

ECPs to adopt an omni-channel

Anniversary Award. The event con-

that’s already out, what’s coming in

approach to selling contact lenses.

ActiveLink Optical is a new mar-

cluded with OWA president Maureen

the near future, and why you’d be

facial-recognition software to match

The OWA Champagne Breakfast is

Cavanagh sharing an intimate con-

smart to make some shelf space for

patients to frames based on their

always a special way to start the

versation with special guest Dori

these products.

face shape. Frame suggestions are

show—but this year marked the

Carlson, OD, FAAO, the first female

then emailed to patients, whose

20th anniversary of the Optical

president

feedback helps tailor future frame

Women’s Association. Celebrity eye-

Optometric Association.

keting tool for ECPs that uses

the

American

Joanne Van Zuidam is senior editor, First Vision Media Group.

WHERE TO FIND IT: ActiveLink Optical ActiveLinkOptical.com // CLX System 314.995.9959 • CLXSystem.com // Smart Vision Labs 212.796.6124 • SmartVisionLabs.com // Solutionreach 866.605.6867 • Solutionreach.com VCPN VisionCareProducts.com

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72 May 2017

Classifieds_May2017.indd 72

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INDEX TO ADVERTISERS ADVERTISER

PAGE

PHONE

WEBSITE

All About Vision

858.454.2145

allaboutvision.com

Bushnell Outdoor Products 49

913.752.6137

bushnell.com

CareCredit

866.853.8432 carecredit.com

Costa

800.447.3700

costadelmar.com

Eastern States Eyewear

800.645.3710

eseyewear.com

Essilor of America

10-11

—

XperioUV.com

Essilor Instruments

855.393.4647

essilorinstrumentsusa.com

Eyewear Designs

800.645.6596

HOYA Vision Care

CV1

800.423.2361

Try Them on for Size!

Customers Can Virtually Try Frames on Their Own Face

thehoyafreeformcompany.com

Inspecs

14-15

800.852.7857

inspecs.co.uk

Kenmark Eyewear

27, 29

800.627.2898

kenmarkeyewear.com

Lab-Tech Inc.

800.822.4343

lab-tech.net

Maui Jim

888.666.5905

mauijim.com

Mondottica USA

866.666.3662

modotticausa.com

Morel CV2 spread,

800.526.8838

morel-france.com

OAA

901.388.2423

oaa.org

Oakley, Inc.

CV3 spread

800.403.7449

oakley.com

Ogi Eyewear

888.560.1060

ogieyewear.com

Optometry Giving Sight

888.OGS.GIVE

givingsight.org

Safilo

2-3, 5-9, 37, 39, CV4

800.631.1188

safilo.com

SPY

760.804.8420

spyoptic.com

Think About Your Eyes

—

thinkaboutyoureyes.com

Transitions Optical Inc.

800.533.2081

transitions.com

Tuscany Eyewear

6-7, 12

800.293.9588

tuscanyeyewear.com

Western Optical Supply

outsert

800.423.3294

westernoptical.com

WestGroupe

4-5

800.361.6220 westgroupe.com

Wiley X Eyewear

19, 21, 23

800.776.7842

wileyx.com

Younger Optics

800.366.5367

youngeroptics.com

Classifieds_May2017.indd 73

The New App

eyeweardesigns.com

VCPN VisionCareProducts.com

FRAME•MY•FACE

Choose from a Variety of Brands You Offer in Store All Frames are Filterable and Searchable

Virtual TryOn app

Brand and style the App to match seamlessly with your site

framemyface.mysocialreach.net framemyface.mysocialreach.net

USED and REBUILT OPTICAL EQUIPMENT

* SURFACING EQUIPMENT * * EDGING EQUIPMENT * * AR EQUIPMENT * LOOKING FOR USED PATTERN-LESS EDGERS 714-963-8991 • www.usedlabs.com

BUY OR SELL Barry Shepard • California

USED OPTICAL MACHINERY, LLC (ISSN-1549-6716) is published monthly, except December, by First Vision Media Group, Inc., 25 East Spring Valley Avenue, Suite 290, Maywood, NJ 07607. Phone (201) 587-9460, Fax (201) 587-9464. Periodical Postage paid at Hackensack, NJ and additional mailing offices. Postmaster: Send address changes to VCPN, P.O. Box 986, Levittown, PA 19055-9998. Subscriptions: VCPN, P.O. Box 986, Levittown, PA 19055-9998 or online at totallyoptical.com. Distributed to qualified optical dispensing locations, chain store headquarters, and optical laboratories. Other U.S. subscriptions are available for $85 for one year; $160 for two years. Contact publisher for overseas rates. Copyright © 2017 by First Vision Media Group, Inc., Frank Giammanco, President & CEO; Shawn Mery, Executive Vice President. No part of this publication may be reproduced without written permission of the publisher. The publisher’s acceptance and publication of any advertising or editorial materials does not constitute endorsement of any product, service, or company by First Vision Media Group, Inc. Throughout this publication, trademark names are used. Instead of placing a trademark or registration symbol at every occurrence, we are using the names editorially only with no intention of infringement of the trademark.

May 2017 73

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CHANGE YOUR SHOWROOM COLOR ON DEMAND Introducing

L.E.D. SHELVING PANELS are attractive ďŹ&#x201A;oating shelves for lightweight merchandise; including eyewear. The shelf proďŹ les are a mere 9 millimeters in thickness and seamlessly connect to the back panel, creating a serene and charming product display. Recommended is the L.E.D. illumination system which is available in both white and remote adjustable multi-color RGB. L.E.D. SHELVING PANELS start at just $999. Visit us online or call the number listed below for more information.

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LOOKING BACK TRADITION WITH A DIGITAL TWIST Take a virtual museum tour on your own electronic device at GalleriaSafilo.com. By telling this company’s story through images, Galleria Safilo takes viewers on a journey that dates back to the mid-1800s. Launched in February at MIDO, this digital museum highlights the company’s history, technology and place in Italian eyewear manufacturing via its online gallery of images. Categorized by genre (such as “Safilo Story,” lifestyle, sport and celebrity), brand and historical period, the website’s images include not only eyewear but also the celebrities who wore them, antique optometric equipment and vintage and modern ads. Visitors to GalleriaSafilo.com can register and create a personal gallery of favorite images, which can be downloaded and shared on social media. The website also features news and events and online versions of temporary exhibitions, such as “American Eyes,” a photographic homage to American opticians shown in New York City in conjunction with International Vision Expo East. Courtesy of Galleria Safilo. Wallis Simpson Kono glasses

L I F ES T Y L E

1980s Polaroid Ad

1960s Tina Decor Ad

1940s Polaroid Ad

S AF I L O S TORY

ART Elton John Flame sunglasses

C EL EB R I T Y BRA N DS Early Lensmeter

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Elvis Grand Prix sunglasses 1940s Sunglasses

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Old Safilo Factory

Early Safilo glasses

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