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YOUR TOTAL OPTICAL PRODUCT RESOURCE

TABLE OF CONTENTS On the Cover

UPFRONT

25

VIEWS 8 Guest Editorial THINK ABOUT YOUR EYES

by Michael Duenas, OD, FNAP 12 NOTEWORTHY If You Can’t Beat ‘Em, Join ‘Em 14

This first-ever eyewear collection from the brand that brought its “Le Pliage” handbag to travelers and multi-tasking, fashionable women everywhere, Longchamp by Marchon offers one ophthalmic and six sunglass models in feminine shapes, vibrant colors and details inspired by the emblematic Longchamp bag collection.

The 2018 collection includes several styles influenced by the Roseau bag such as LO102S (two-tone lenses with embellished hinges) and LO2604, which have bamboo details. Two models offer a tea-cup shape, the LO604S with Paris Premier “D” hinges and LO608S which has a keyhole bridge and a flexible construction that enables the wearer to fold the front and temples just like the foldable Le Pliage bag. Model is wearing LO2604 For more details about the history of Longchamp and its evolution into eyewear, check out the interview “Cult Following,” on page 19.

“Eyewear was the missing element to complete and enhance our portfolio and the wardrobe of the Longchamp woman.”

Jean Cassegrain, CEO, Longchamp

VCPN VisionCareProducts.com

TOC_NovDec17.indd 3

ONE-TO-ONE Amélie Morel, President, Silmo and Communications Director, Morel Eyewear 16

27

36

EYEWEAR & FASHION Interview Cult Following

by Michele Silver 19 Going for Gold

by John Sailer 22 Closeup Making a Spectacle

by Michael Tanzi 24 Frame Front Intrinsically Inspired 25 Panorama The Road Less Traveled

by Michele Silver 26 NEW 32

VISION CARE TECHNOLOGY The Heavyweight Solution for Lightweight Lenses

by Richard McCoy, BA, LDO, ABOC, NCLEC 45 Closeup Edger Handles Multiple Jobs 47 NEW 57

ALOHA, PEORIA!

22

FACEBOOK.COM/ VISIONCAREPRODUCTS.COM Executive Editor Michele Silver participated in Maui Jim’s Media Immersion Day during which the company flew 11 editors on its private jet to its Peoria, IL, HQ for eyewear fittings, a lab tour and preview of the 2018 collection.

Her posts, especially video of the “Wall of Shame” with stories showing how wearers damaged their Maui Jim sunglasses, generated lots of buzz!

VISUAL LEARNING FACEBOOK.COM/ VISIONCAREPRODUCTS.COM Social media followers engaged with posts on Hurricane Harvey relief efforts.

Eyewear and eyecare companies and organizations pitched in to help fellow ECPs and their patients affected by August’s storm.

Being Social NovDec 2017 3

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EVERYTHING STARTS WITH A VISION With an equal focus on fit, function and aesthetics, EVATIK eyewear strikes the perfect balance between comfort and luxury. Clean, understated designs are elevated by high quality materials such as handmade acetate, high grade stainless steel, Japanese titanium and European hinges. Deep, rich, masculine colors and custom design elements define the collection, creating the perfect eyewear accessory for today’s modern man.

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YOUR TOTAL OPTICAL PRODUCT RESOURCE

TABLE OF CONTENTS 58 NOVDEC 2017 Volume 17, Issue 11 EDITORIAL STAFF

BUSINESS SOLUTIONS Live Aid

by Kaitlyn Robertson 58

Vice President, Editorial John Sailer • JS@VisionCareProducts.com Executive Editor

Measure Your Success for 2017

by Samantha Toth 60

Michele Silver• MS@VisionCareProducts.com

EXTREME CLOSEUPS

Assistant Editor

Getting More with Rimless 29

Cara Aidone Huzinec • CH@VisionCareProducts.com Vice President, Design

Industrial Strength 31

Jane Kaplan • JK@VisionCareProducts.com

Style In Sight 51

Assistant Art Director

Compact High-Volume Edging System 53

Bruce Kenselaar • BK@VisionCareProducts.com Production and Web Manager Anthony Floreno • AF@VisionCareProducts.com Contributing Writers

53

Clear, Light, Thin and Strong 55

ADVERTISERS’ INDEX Advertisers’ Contact Information 60

Richard McCoy, Kaitlyn Robertson, Michael Tanzi, Samantha Toth

VISION EXCHANGE Classified Advertising for the Optical Industry 62

Editor Emeritus Ed De Gennaro, MEd, ABOM

LOOKING BACK

ED@VisionCareProducts.com

Très Américain 64

55

BUSINESS STAFF President & Publisher Frank Giammanco • FG@VisionCareProducts.com Executive VP & Associate Publisher Shawn Mery • SM@VisionCareProducts.com Director of Sales Janet Cunningham • JC@VisionCareProducts.com Vice President, Marketing

Correction: In last month’s Eyewear & Fashion NEW section, the correct spelling of The McGee Group Trina Turk style is “Britt.” In Looking Back, the statement about The McGee Group donating $10 for each Vera Bradley frame sold to support breast cancer research was in reference to an October social media campaign, #focusonacure.

Debby Corriveau • DC@VisionCareProducts.com Vice President, Operations Sharon O’Hanlon • SO@VisionCareProducts.com Subscriptions SUB@VisionCareProducts.com

6 NovDec 2017

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HEALTHY EYES ADVANTAGE FORMED THROUGH THE MERGER OF BLOCK BUYING GROUP, C&E VISION AND HMI. VisionCareProducts.com VCPN

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VIEWS

Take Patient Education to New Heights

Educate your patients and build your practice with free services from AllAboutVision.com.

the company survived beyond the 1940s in part by Louis’s grandson Robert Lamy associating with the National School of Opticianry in Morez in 1945 and even delivering JOHN SAILER

frames himself by bicycle.

A wavefront pioneer, Luneau

MERGERS AND FLUCTUATIONS

operates the Briot, Weco and

The seven companies comprising

Luneau Technology USA includes

Silmo’s pioneers have successful-

Latham and Phillips Ophthalmic

ly navigated the natural ebbs and

(LPO), acquired in 2013, and AIT,

flows of business.

acquired in 2015.

Visionix

brands.

Subsidiary

Lunettes Grasset has been a

The world’s largest lens manu-

major player in eyewear since

facturer, Essilor, named when rivals

1895 and states, “Our company

Essel and Silor joined in 1972, is

has always evolved following the

again in a major merger with the

mutations and requirements of its

world’s largest frame manufacturer,

optician customers.”

Luxottica.

Fourth generation family com-

Change is inevitable, and while

pany Morel told VCPN in our June

you can’t stop it, it’s how you react

2017 profile about the challenges

that determines your destiny.

the company experienced when it

Like these long-term success-

acquired its competitor Cottet in

es, First Vision Media Group, the

the 1990s.

parent company of VCPN, is also

More than 160 years old, French

going through its own transition

lens manufacturer BBGR has a

following its acquisition by Ohio-

Visit www.allaboutvision.com/ecp/ to learn about…

policy of external growth and dis-

based publishing company JFT

• Free, comprehensive, trustworthy patient education

tribution that involves transform-

Properties LLC and the departure

ing longstanding distributors into

of its founder, Frank Giammanco

affiliates since the 2000s.

(see page 10). While we have all

• Free listings in the Eye Care Practice Network • Free Eye Health Videos for practice websites • Free Eye Health News Feeds for practice Facebook pages • And more!

AllAboutVision.com is a leading provider of online eye health and vision correction information. We have hundreds of pages of easy-to-understand, trustworthy content that is developed with the input of eye care professionals on our Editorial Advisory Board.

Founded in 1950 in Oyonnax,

come to rely on and will miss

France, (where Silmo also made its

Frank’s maverick leadership, deep

debut), Grosfilley was bought in

industry relationships and exten-

1985 by Pierre Andruetan, whose

sive optical experience, we embrace

sons Gérand and Thierry, now

our new direction under the clear

president and general manager

planning and eager optimism of

respectively, took over the business

our accomplished publisher Terry

in the 2000s.

Tanker. Like the pioneers detailed

Louis Félix Lamy set up his

above, we look forward to many

company in 1810. Two world

years navigating the inevitable ebbs

wars put business on hold, but

and flows of business.

AllAboutVision.com is a Supporter National Sponsor of Optometry Giving Sight. © 2016 Access Media Group LLC. All About Vision and AllAboutVision.com are registered trademarks of Access Media.

email me at JS@VisionCareProducts.com 8 NovDec 2017

John_Views_NovDec17.indd 8

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VIEWS

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ital presentations, social media and face-to-face programs. Also, while

This is the 185th Views column I

we’ve seen many staff members

have written for VCPN (Vision Care

come and go, there is a corps of vital

Product News). And it’s also the last

employees who have contributed

one.

their dedication and best efforts to

Those of you who may have

“I didn’t know what was wrong with me.”– Alyssa

reach with print publications, dig-

make First Vision succeed.

happened upon this small musing

Among this group are Sharon

might have noticed that the tone

O’Hanlon, VP, Operations, who

was different from other opinion

truly keeps First Vision moving

pieces. I have always endeavored to

forward; Debby Corriveau, VP,

make these columns about you, the

Marketing, who manages many

reader. However, I ask for a bit of

of our projects; Jane Kaplan, VP,

leniency on your part as I indulge in

Design, who keeps the look of all

the copious use of first-person pro-

our products up to contempo-

nouns for this final column.

rary standards; John Sailer, VP,

This is my last column because I

Editorial, who brings a wealth of

am stepping down as president and

knowledge about optical and good

CEO of First Vision Media Group

editorial practices to just about

and publisher of VCPN to allow

everything we do; and Anthony

new ownership to take its rightful

Floreno, production and web

place. Our staff, and Shawn Mery,

manager, who oversees the cre-

my partner of 17 years, will remain

ation of our offerings.

with the company.

I’d also like to acknowledge a

When we launched VCPN in

few people who brought so much

September of 2000, we had no

to First Vision in our formative

assurances that we would succeed

years: Beth Schlau, our founding

except for the initial positive reac-

editor and editorial conscience;

tion to our pilot issue. In 2001, our

Ed De Gennaro, our professional

first year of consistent, periodical

editor, who helped to give VCPN

publication, we enjoyed terrific suc-

focus and direction; and Shawn

cess and never looked back.

Mery, our executive vice pres-

Today, I’m proud to say that VCPN has established a unique

ident, who remains one of our great salespeople.

position in the optical community.

And with that, all I have left to

While it has evolved and changed,

say is…Goodnight Mrs. Calabash,

it remains true to its original mis-

wherever you are!

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Statement of Ownership, Management, and Circulation Publication title: Vision Care Product News Publication number: 1549-6716 Filing date: 9/21/17 Issue frequency: Monthly and Bi-Monthly Number of issues published annually: 11 Annual Subscription Price: $85.00 Complete mailing address of known office of publication: First Vision Media Group, Inc. 25 East Spring Valley Avenue, Maywood, NJ 07607 Contact person: Sharon O’Hanlon, 201-587-9460 Complete mailing address of headquarters or general business office of publisher: Same as above Full name and complete mailing address of publisher, editor, and managing editor: Publisher: Frank Giammanco, Address same as above; Editor: John Sailer, Address same as above; Managing Editor: Michele Silver, Address same as above Names and addresses of the individual owners: Frank Giammanco, Address same as above; Shawn Mery, Address same as above.

Known bondholders, mortagees, and other security holders owning or holding 1 percent or more of total amount of bonds, mortagees, or other securities: None.

Issue Date for Circulation Data Below: September 2017

Extent and Nature of Circulation

Average No. Copies Each Issue During Preceding 12 Months

a. Total number of copies (net press run)

30,793

No. Copies of Single Issue Published Nearest to Filing Data 31,608

b. Legitimate paid and/or requested distribution

(1) O utside county paid/requested mail

subscriptions stated on Form 3541

(2) In-county paid/requested mail

subscriptions stated on Form 3541

(3) S ales through dealers and carriers,

street vendors, counter sales, and other

non-USPS distribution

(4) Other classes mailed through the USPS

21,588

21,673

c. Total paid and/or requested circulation

[Sum of 15b (1-4)]

21,588

21,673

d. Non-requested distribution (by mail and

outside the mail)

(1) Outside-county as stated on Form 3541

(2) In-county as stated on Form 3541

(3) Other classes mailed through the USPS

(4) Nonrequested copies distributed

outside the mail (trade shows, etc.)

e. Total nonrequested distribution

8,252

223

1,000

8,636

9,252

30,224

30,925

569

683

[Sum of 15d (1-4)]

f. Total distribution (Sum of 15c and 15e) g. Copies not distributed h. Total (Sum of 15f and 15g) i. Percent paid and/or requested

8,413

(Sum of 15f and 16a) (both print & electronic copies)

(16b divided by 16c x 100)

TAYE NovDec17.indd 12

in 2015 the CDC estimated that

betes. Nearly one in four of those

84.1 million American adults have

with diabetes didn’t know they had

prediabetes. With only one in 10

it, meaning they were likely not

diagnosed, improved prediabe-

practicing vigilance when it comes

tes diagnosis leading to treatment

to early detection of diabetes-relat-

could possibly reduce future cases

ed vision issues. The earliest signs

of overt Type 2 diabetes.* If a pa-

of disglycemia occur in the eye and

tient has been diagnosed with dia-

visual system, so the best defense is

betes, we can work as a team with

an annual eye exam.

other doctors to ensure blood glu-

Encouraging patients to build

cose, blood pressure and lipids are

a routine of getting a comprehen-

managed and damage to vision is

sive eye exam every year from

detected and treated.

a doctor of optometry provides

Encourage your patients to real-

an annual benchmark for vision

ly think about their vision health,

health and sometimes early detec-

as equivalent to checking their sys-

tion of hundreds of systemic dis-

temic health, and schedule an an-

eases such as diabetes. Building a

nual eye exam before 2018.

relationship with patients so they actually commit to the annual appointments can go a long way in protecting their vision health.

Most alarming to me is the ple developing Type 2 diabetes.

These individuals could poten-

8,000

8,000

29,588

29,673

38,224

38,925

77.41%

76.23%

tially develop sight-threatening retinopathy earlier in their life, perhaps during their years of op-

I certify that 50% of all my distributed copies (electronic and print) are legitimate requests or paid copies. Publication of Statement of Ownership for a Requester Publication is required and will be printed in the November/December 2017 issue of this publication. I certify that all information furnished on this form is true and complete.

I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties). Frank Giammanco, President/CEO 9/21/2017

12 NovDec 2017

10% of the population) have dia-

growing numbers of young peo-

d. Percent paid and/or requested circulation

sion of the disease. For example,

31,608

c. Total requested copy distribution + requested/paid electronic copies

slow and even reverse the progres-

30.3 million Americans (nearly

70.08%

electronic copies (Sum of 15c and 16a)

In 2015, the CDC estimated that

30,793

Electronic Copy Circulation b. Total requested and paid print/

Protecting Our Patients’ Vision

71.43%

circulation (15c divided by 15f x 100)

a. Requested and paid electronic copies

Diabetes:

timum employment. We should

Michael Duenas, OD, FNAP, is the chief

be making them aware of the im-

public health officer for the American

portance of caring for their vision

Optometric Association, a partner of

now, while we can still diagnose

Think About Your Eyes, a national pub-

and treat any vision issues early.

lic awareness campaign about the

Optometrists play an important

importance of annual eye exams. First

role in the detection and treatment

Vision Media Group is a media partner

of diabetes. Early detection can

of Think About Your Eyes.

*Among adults with prediabetes, 11.6% reported being told by a health professional that they had this condition. https://www.cdc.gov/diabetes/pdfs/data/statistics/national-diabetes-statistics-report.pdf

VisionCareProducts.com VCPN

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12/22/16 10/6/17 11:36 9:32 AM AM

`

NOTEWORTHY

“ PROPEROPTICS.COM FINALLY GIVES US AN OPTION FOR PATIENTS WHO LEAVE OUR PRACTICE TO BUY EYEWEAR ONLINE.” —Susan Kaplan, OD

IF YOU CAN’T BEAT ‘EM, JOIN ‘EM Online eyewear sales have evolved into an important component for independent ECPs to offer in order to continue to compete in the optical market. The newly launched ProperOptics.com, an extension of GSRx’s in-store brand, offers patients Internet-based complete eyewear packages. With 280 frame styles (both ophthalmic and sun) for men, women and children, ProperOptics.com’s list prices are up to “50% lower than equivalent

branded product, while providing comparable profits to the practice,” according to the company.

“What makes ProperOptics.com unique is that it’s a true extension of the practice,” said David Jochims, CEO of GSRx. “GSRx acts as a facilitator not a ‘middleman’ that keeps some of the profits. As a company dedicated to creating opportunities for independent practices, we feel that ProperOptics.com is a service we needed to provide.”

A wide range of GSRx proprietary lenses are available including single vision, progressive, photochromic and polarized in polycarbonate, CR-39, Trivex and high index 1.60 and 1.67 materials.

UV, blue light filter and non-glare coatings are also offered.

Patients can choose to have eyewear delivered either to the retail location or their home and can have eyewear adjusted in the office.

GSRx also provides ECPs with

in-office merchandising materials that include window clings, posters, leaflets and countertop displays.

“ProperOptics.com is exciting because it finally gives us an option for patients who leave our practice to buy eyewear online,” said Susan Kaplan, OD, of Family Eye Care of Glendale in Glendale, AZ. “The quality of the eyewear is excellent, and the website helps our bottom line by providing a superior alternative for online shoppers.”

800.833.4719, GS-RX.COM; PROPEROPTICS.COM 14 NovDec 2017

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11/17/17 10:12 AM

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ONE-TO-ONE “SILMO IS THE INDUSTRY’S LONGEST RUNNING TRADE FAIR, THE VERY FIRST IN THIS SECTOR TO BE ESTABLISHED.” —Amélie Morel

Amélie Morel is communications direc-

was launched back in 1967 in Oyon-

wear manufacturers, fashion and

SAILER: What can you tell us

nax, and we have never missed a

luxury brand concessions, young

about the film, Silmo 2017, that

single edition. So I was both moved

designers, etc. Since the 1980s,

was also released this year?

and proud to preside over this major

young companies have injected

exhibition for the first time as it cel-

new life into the eyewear sector.

MOREL: One small part was

ebrated its 50th anniversary.

Identified by the Silmo organiz-

about the history over the past

ers at that time, they were brought

50 years, but we also wanted to

and she was elected president of Silmo,

SAILER: Even though most people

together under the “Village”

show the future, so it is a very

the Paris optical fair (see page 22), ear-

are familiar with your company, can

umbrella, which has gone from

contemporary film. This is a

lier this year. Along with her two broth-

you provide a little background?

strength to strength and remains

video clip retracing the different

in sync with changing times. This

components of the exhibition,

MOREL: Morel was created in 1880

is one of the challenges for future

with an introduction dedicated

by my great-grandfather. We are

editions of Silmo, which must be

to fashion and trends along with

the fourth generation. I work

able to respond to market devel-

a vision for the future. We were

JOHN SAILER: What makes Silmo

together with my two brothers,

opments and anticipate change.

not looking to produce a “histor-

unique in the world of events?

Jerome and Francis. It’s a family

The Silmo d’Or Award is our

ical” film but rather to demon-

tor of Morel Eyewear of Morbier, France,

ers she represents the fourth generation family management of Morel.

business that has been recognized

most attended event, and it’s

strate Silmo’s commitment to

AMÉLIE MOREL: Silmo is unique

worldwide for its design and

meant to promote the innova-

remain ever focused on the

because it’s in Paris! Silmo is the

expertise in eyewear. We have won

tion, the creation, the fashion of

future. Naturally, this is a futur-

industry’s longest running trade

awards that are testimony to this

our industry. This year, the Silmo

istic vision, though we can safely

fair, the very first in this sector to be

expertise: Silmo d’Or Awards, the

d’Or Award was presented at a

assume that new technologies

established. But even more than

RedDot Design Award and the IF

party in The Grand Palais that

will radically transform the

that, its components are what

Design Award. At Morel, we are

was very exciting and majestic.

optics and eyewear sector over

provide its dynamism and make it

more convinced than ever that the

This year, with the 50th anni-

such a unique event: a cross-cutting

product must remain the central

versary, there were many new

offering, an international reputa-

focus of our business.

things going on with an even full-

SAILER: What does it predict for

er events program and a spectac-

the future?

tion, a rich and varied events program, a relaxed atmosphere.

SAILER: This is the 50th anniver-

the course of the next 50 years.

SAILER: What has changed over

ular and festive approach. We also

the last 50 years that Silmo has been

debuted a layout designed to

MOREL: Not necessarily in the

in existence?

showcase exhibitors in an innova-

film, but I think the future holds

tive way, with a view to displaying

great opportunities for opticians

personally haven’t been around for

MOREL: The main development

the different businesses in a more

because many young people are

all of them, but your family has.

has been the size of the market,

diverse manner. This will feature

using iPhones and iPads, so they

which has become global, lead-

more prominently in upcoming

need glasses, and people are get-

MOREL: Yes, Morel has been exhib-

ing to ever greater competition

editions as we continue to reflect

ting older and older, so they will

iting since the beginning. The show

between the various players: eye-

on this development.

need glasses too.

sary of the show. Obviously, you

16 NovDec 2017

One-To-One_Morel.indd 16

For the full version of this One-to-One with Amélie Morel, go to VisionCareProducts.com.

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PHOTO BY NICOLAS WAGNER

LO607

CULT FOLLOWING LONGCHAMP, A THIRD-GENERATION FRENCH COMPANY THAT CELEBRATES ITS 70TH ANNIVERSARY NEXT MONTH, BUILT ITS ORIGAMI-INSPIRED LE PLIAGE BAG INTO THE NUMBER-ONE-SELLING WOMEN’S HANDBAG IN THE WORLD. LONGCHAMP REMAINED A LEATHER GOODS PRODUCER UNTIL 2006 WHEN IT LAUNCHED READYTO-WEAR AND THE FOLLOWING YEAR, SHOES. NOW, THERE ARE SPECTACLES WITH THIS BRAND’S ICONIC DNA FROM MARCHON EYEWEAR.

VCPN SPOKE WITH CEO

JEAN CASSEGRAIN ABOUT LONGCHAMP’S RICH HISTORY AND FORAY INTO THIS LATEST ACCESSORY CATEGORY AND SOPHIE DELAFONTAINE, ARTISTIC DIRECTOR, ABOUT INTERPRETING THE BRAND’S DISTINCT STYLE INTO EYEWEAR. VCPN VisionCareProducts.com

Longchamp.indd 19

NovDec 2017 19

11/17/17 1:58 PM

Eyewe ar & Fa sh ion

By Michele Silver

traveling was going to develop

Le Pliage style that folds entirely.

VCPN: Why did you choose

in the second half of the century.

The materials used are metal, ace-

Marchon as the licensee for your

Therefore, they started to develop

tate and a touch of leather.

first-ever eyewear collection?

small leather goods for men such as passport holders and luggage,

VCPN: What did you learn about

Jean Cassegrain: Longchamp is

and the brand became popular in

the eyewear design process?

present in more than 80 coun-

airport boutiques and worldwide.

tries, and Marchon was one of the

It was only in the ‘80s that we start-

SD: More than the process, the big

few companies to have this level

ed to focus on women’s bags with

difference for me was the [longer]

of

distribution.

the success that we know. Le Pliage

amount of time to market, which

Also, we got along very well with

bag was created in 1993, and it be-

is not the typical fashion season

the Marchon design and business

came an iconic product instantly.

for bags and [apparel]. So you

sophisticated

need to be very much in advance

teams, and we were seduced by

Ever since my grandfather cre-

their approach and strategy. We

ated the company, we have tried to

see eyewear as the ultimate acces-

make it grow in a stable and sus-

sory of our fashion proposal.

tainable way. We are very attached

VCPN: What are the fashion ele-

VCPN: Can you describe your

to the fact that we are manufac-

ments in the Spring 2018 bags and

experience designing eyewear as

VCPN: How has Longchamp

turing our own bags and small

other accessories that were used as

as opposed to other fashion ac-

evolved as a brand?

leather goods. It allows us to be

inspiration for the eyewear styles?

cessories?

to present the collection.

very demanding in terms of qualJC: The brand has gone through

ity and craftsmanship. It gives us

Sophie Delafontaine: For our

SD: I love to learn new things,

several phases as it started in the

also great responsibility towards

very first collection, we wanted

therefore it was great for me to

late ’40s selling luxury smoking

all our employees who work in the

to capitalize on Longchamp style

work with experts like Marchon.

items to American GIs who were

Loire Valley workshop.

and iconic assets. Adding a new

They brought their knowledge of

based in France after WWII. Our

Our products try to be inge-

category to the Longchamp uni-

the technical aspect of the eye-

signature product was a pipe dec-

nious for people who always are

verse is a very delicate exercise.

wear, and we brought the Long-

orated with leather which was a

on the go, such as Le Pliage style

It was key for me to be consistent

champ spirit to make sure the fi-

great hit among soldiers—it was

that folds and takes up very little

with what Longchamp is and to

nal products would be consistent

the must-have product to bring

space in your bag.

relate to some of the iconic codes

with the brand. Eyewear goes

of the brand. The Marchon team

through the same path as cre-

understood very well what was

ating bags—you want to find an

important for the brand.

iconic detail that will allow you

back to the U.S. This is how the brand started to have some inter-

VCPN: Who is the target customer?

national recognition.

Very quickly, my grandfather

JC: The Longchamp fans are

and my father understood that

definitely part of our target as

VCPN: Can you highlight some

the collection will be distribut-

of the key styles and speak to the

ed into our boutiques. We aim

materials and technology used?

to tell a story and to make a link with the Longchamp story.

with this product to bring new

20 NovDec 2017 Longchamp.indd 20

customers to the brand. Eyewear

SD: The different styles that we

typically is a fashion accessory

have created are named after some

and brings a cool factor to the

of Longchamp iconic bags and

Longchamp image. The styles

connect with some existing bags

designed fulfill this objective

details and hardware. For example,

keeping the spirit of Longchamp:

the Roseau Style and the “bam-

timeless products with a twist of

boo” accessory, the Paris Premier

fashion and elegance.

style and the “stirrup” detail, and VisionCareProducts.com VCPN

11/17/17 1:59 PM

ke ns i e / renaissance Zac Posen / Far row ke n m a r keye w e a r. c o m | @ ke n m a r keye w e a r

VCPN_kensie.indd Untitled-1 1 1

11/17/17 10/2/17 11:35 2:30 PM AM

JUDGING THE SILMO D’OR AWARDS MONDOTTICA’S SANDRO

MARCOLIN’S EMILIO PUCCI

L’AMY

GOING FOR THE GOLD Fashion-forward frames with high-end design and advanced technologies remain the foundation upon which Silmo stands at a half century.

By John Sailer

having participated since Silmo was

Lafont, the family-owned, OFG-

license for the company founded in

Turning 50 this year, Silmo has

founded in 1967 in Oyonnax, France,

certified (Guaranteed French Origin)

1946 by Jean Cassegrain and known

reached its golden anniversary. This

but Amélie Morel, one of the fourth

eyewear company, introduced limit-

for its Parisian style. (See page 20

follows nearly a quarter century

generation owners and managers

ed edition frames as it always has at

for an interview with the designer.)

after the Silmo d’Or (golden) Awards

of the company, served as president

Silmo. They included two Papillon

Safilo, in addition to introducing

were introduced in 1994 during the

of Silmo this year (following the

(butterfly) shapes and Empire State

rag&bone, Moschino and Love

annual French eyewear show.

death of Philippe Lafont of Lafont

in contrasting black and bone colors.

Moschino eyewear collections

The show has grown from 58

Eyewear), a position she will hold

Mondottica launched French

among other products, demon-

exhibitors in 1967 to 957 in 2017, of

for the next three years. (See VCPN’s

eyewear brand Sandro, which uses

strated handcrafting with a full

which 78% were international from

interview with Amélie Morel on

a new technique that embeds

eyewear workshop on display and

42 different countries. This year,

page 16.)

metal inside acetate. Featuring

held a special event opening night

subtle logo treatments through-

honoring women in the industry.

37,337 visitors were in attendance, a EYEWEAR LAUNCHED

out, Sandro eyewear has already

WestGroupe used this year’s

French eyewear company Morel

The latest frame styles and newest

launched in Europe and will be

show to introduce new eyewear

occupied a special place in this

manufacturing technologies were

available in the U.S. in 2018.

under its brands KLiiK Denmark,

year’s Silmo. Not only is the company

among the products on display

among the show’s pioneer exhibitors,

during the event held in October.

10.5% increase over last year.

22 NovDec 2017

Silmo Review_NovDec17.indd 22

Marchon introduced Longchamp

FYSH UK, EVATIK and Superflex.

eyewear (cover image), the first

Rodney Suliteneau, the founder of VisionCareProducts.com VCPN

11/17/17 10:56 AM

SILMO’S 50TH ANNIVERSARY REVIEW

ØRGREEN THE SAFILO WORKSHOP

ETNIA BARCELONA

WestGroupe, one of Canada’s old-

Switzerland’s Perception rimless

es since the company first intro-

since it was founded half a century

est, independent, family-owned

eyewear was ready for display at

duced them in 1959 after they

ago were honored at the start of

optical companies, attended the

Silmo. Consisting of only a few

were invented by Bernard Maitenaz.

the awards. They are BBGR, Essilor,

very first Silmo held 50 years ago.

sophisticated components, connect-

And these are just some of the

Grosfilley, Groupe L’Amy, Luneau, Lunettes Grasset and Morel.

Kenmark Eyewear unveiled a

ed to each other without screws,

products introduced and on display

new booth and logo at this year’s

glue or soldering, these minimalist

at Silmo this year.

Silmo, representing the company’s

frames combine acetate with ultra-

rebranding earlier this year.

light, flexible Sandvik stainless steel

SILMO D’OR AWARDS

Wildgruber; Sport, SK-X Optical; Low

temples. When the lens shape is

Since their founding in 1994, the

Vision, AB Vision; Sunglasses Trend,

NEW TECH

added, the connector between the

Silmo d’Or Awards have been the

Grosfilley Avec Aari Bostroem;

Copenhagen-based Ørgreen chose

Silmo has reached its golden anniversary.

Vision, Novacel and Essilor Varilux X

Silmo for multiple launches, including its streamlined and easily

stainless steel and eyeglass lens is

highlight of the show, and this year

Frame Technological Innovation,

adjusted Quantum hinge, the 20th

manufactured using 3D printing, pro-

was no exception, with the winners

Rolf Deville; Material/Equipment,

Anniversary Collection (some hand-

viding a durable connection as well

honored at a majestic event held in

Nidek TS-310; Optical Frame Trend,

painted) in titanium and named for

as a soft protective covering around

the Grand Palais, the historic site

Marchon

the company’s founders and design-

the glass.

located on the Champs-Élysées and

Children, ADCL/Piwatoo; Optical

built for the Universal Exposition of

Frame Design, LIO/IVM 1048; Special

1900 held in Paris.

Jury Prize, Blackfin Arc.

Sunglasses

er, and Yuniku 3D-printed eyewear

Essilor announced the launch of

created in collaboration with lens

the Varilux X series of progressive

company HOYA.

lenses and featured a timeline

Seven Silmo pioneer companies

showing the history of Varilux lens-

that have exhibited at the show

After years in development, Götti VCPN VisionCareProducts.com

Silmo Review_NovDec17.indd 23

The Silmo d’Or winners were: Design,

Veronika

Series; Premier Class, Fleye Fox;

Avec

Chloe/Palma;

Next year’s Silmo will be held Sept. 28-Oct. 1, 2018.

NovDec 2017 23

11/17/17 10:57 AM

Eyewe ar &Fash ion C los eu p

LEE

ROSS

MARION

MONROE

Perfect Harmony

GREENE

By Michael Tanzi

but made out of high-quality

or variations. The round Winthrop

“Mr. Gentleman.” The company

Inspired by the musicians, artists

Italian acetate. This faux-wood

comes in ruby, citrine with tortoise,

also offers a private label collec-

and creative “makers” in the ever-

look continues to sell very well,

cobalt and tuxedo black.

tion of acetate and metal frames,

so-hip Williamsburg section of

according to Ma.

“Consumers in 2017 are more

which launched in September. In

Brooklyn, Jenny Ma launched

The second—and logo-free—

interested in well-made products

addition to distributing to opti-

her own line of eyewear, Brook-

collection has been crafted with

versus paying premium prices for

cal shops in the U.S., Brooklyn

lyn Spectacles, in 2012. Ma had

Italian Mazzucchelli acetate, robust

licensed brands—they know they

Spectacles does business with 16

already been operating three eye-

five-barrel hinges and clean, clas-

would be paying a lot of money

countries. Anthony enthused,

wear boutiques known as LUX-

sic shapes. The frames are named

for the name on the temple,” ex-

“We are a local company with a

EYE Optical, but her customers

after Brooklyn streets, neighbor-

pressed Scott Anthony, director

global mindset. Soon, we will be

were asking for different colors

hoods and landmarks. The three

of sales and creative.

bringing a little bit of Brooklyn to

and styles that she didn’t carry. “I

newest styles have a retro feel with

For 2018, Brooklyn Spectacles

recognized an opportunity in the

a modern touch of color. Cypress

has expanded to include the na-

market and became inspired to

offers a keyhole bridge and comes

tional distribution of two new

Michael Tanzi has been a

make a move,” she said.

the rest of the world!”

in cool gray, citrine, military (olive)

labels, “Hashtag,” a line of titani-

licensed optician in Massa-

Brooklyn Spectacles’ first col-

and black. The rectangular DeKalb

um eyewear and sunwear, as well

chusetts and is the immediate

lection was comprised of frames

is striking in cobalt with tortoise

as a premium acetate and Japa-

past president of the Opticians

with the look and feel of wood

temples as well as a few other col-

nese titanium collection called

Association of Massachusetts.

Brooklyn Spectacles • 718.388.2088 • BrooklynSpectacles.com • Sales@BrooklynSpectacles.com 24 NovDec 2017

Brooklyn Spectacles Closeup.indd 24

VisionCareProducts.com VCPN

11/17/17 2:16 PM

Eyewe ar& Fashion Fra m e Front

INTRINSICALLY INSPIRED

Eyewear designers take a key element from a brand’s iconic look and incorporate it into an accessory for the face.

HARD ROCK John Varvatos leather bag, V165 from De Rigo REM The braided leather detail is borrowed from signature leather goods.

De Rigo REM. 800.423.3023 • DeRigo.US CustomerService@REMEyewear.com

FLOWER POWER Ferragamo Fiore shoe, SF1785 from Marchon Eyewear Based on a vintage 1939 Ferragamo heel sculpted like a flower, designer Paul Andrews reimagined the shoe for the pre-fall ’17 collection.

Marchon Eyewear 800.645.1300 • Marchon.com • CS@Marchon.com

LACE ALLURE Jimmy Choo Romy stiletto, Dhelia from Safilo The iconic Jimmy Choo lace is reinterpreted in this contemporary design. The unique style sees the intricate lace pattern drawn in metal above the lenses, accentuating the refined butterfly shape.

Safilo USA 800.631.1188 • Safilo.com • Info@Safilo.com

OUR LIPS ARE SEALED Lulu Guinness bag, L145 from Tura, Inc. The distinctive Daliesque lips clutch remains the brand’s staple accessory, transporting the Surrea zist art movement into mainstream popular culture.

Tura, Inc. 800.242.8872 • Tura.com Orders@Tura.com

VCPN VisionCareProducts.com

Frame Front_Inspiration.indd 25

ALL YOU NEED IS LOVE Tiffany double heart necklace, TF3057 from Luxottica Echoing the jewelry’s clean lines, a rimless butterfly shape features elegant metal contours with hot-printed lens detail. Tiffany’s founding year appears on the front bar.

Luxottica 8800.422.2020 • Luxottica.com

NovDec 2016 25

11/17/17 3:24 PM

THE ROAD LESS TRAVELED

Classic Detroit cars and stunning American landscapes drive the 2018 Serengeti campaign and new collections.

BY MICHELE SILVER

reds, yellows and greens, result-

tion and Spectral Control (blue-

the lens, the lenses are chemically

Exploring and making the most

ing in vivid colors and optimized

light protection); there is also a

tempered to ensure scratch and

of each moment is how Serengeti

contrast when on the road,” ex-

non-polarized collection. Key

impact resistance. “Our lenses,

wants wearers to feel in its 2018

plained Vanessa Rebelo, Seren-

styles are equipped with either the

which are 20% thinner and lighter

collection. With a new logo and

geti global product manager. She

Signature or Wire Flex hinge. The

[than ones used in previous gen-

brand identity, Serengeti’s goal

continued, “This is a brand that

Signature features lost-wax cast-

erations] are created in the same

is to convey a spirit of Americana

was born in America and one that

ing, an intricate method of arti-

process normally reserved for

and adventure that underscores

has never relinquished its dis-

sanship used in the making of fine

ophthalmic-quality

the company’s commitment to

tinctly American dedication to

jewelry and art, while the Wire

lenses,” Rebelo said.

producing the best driving sun-

technology, quality and the high-

Flex hinge is designed for com-

Even if your customer isn’t mo-

glasses in the world in one stylish

est manufacturing standards.”

fort, adapting to facial contours.

torsport champion and Serengeti

There are six sub-collections

For an element of customization

fan Giancarlo Fisichella, if they

“We have the most advanced

for 2018: Sport Nylon, Classic

and fashion, eight different lens

are travel, design, automobile or

eyewear technology, and we are

Nylon, Premium Nylon, Classic

tints are available.

architecture enthusiasts—or just

excited to share it with a larger

Metal, Premium Metal and Ace-

Serengeti’s mineral lenses be-

those who just appreciate a solid

audience. Our first lens ever–and

tate. Some feature Serengeti’s 3 in

gin with borosilicate optical glass

pair of driving glasses—they will

our best seller to this day–is the

1 technology that comprises pho-

from Corning. An anti-reflective

want to cruise your optical for

Drivers, engineered to enhance

tochromic properties, polariza-

coating is added to the backside of

these latest looks.

piece of eyewear.

corrective

SERENGETI 888.838.1449 • Serengeti.Eyewear.com 26 NovDec 2017

Serengeti Panorama.indd 26

11/17/17 12:12 PM

PA N O R A M A

CLASSIC METAL SERIES

MODUGNO 8409

PREMIUM NYLON SERIES

ACETATE SERIES

SOPHIA 8629

VALENTINA 8567

PONZA8620

SPORT NYLON SERIES

CLASSIC NYLON SERIES DANTE 7115

PREMIUM METAL SERIES

PISTOIA 8301

NovDec 2017 27

Serengeti Panorama.indd 27

11/17/17 12:13 PM

New Beta-Titanium or Stainless Steel Classic Collections

We’re Back! Bigger and Better!

Pick A Shape, Pick A Color. 81 Combinations

BUY A MOUNT EYEWEAR BETA-TITANIUM KIT BOX AND GET A

N

E, GET

BUY O

!

E E R F ONE

FREE MOUNT EYEWEAR STAINLESS STEEL KIT BOX WITH FREE SHIPPING!

Limited time offer. Subject to change without notice. Limited quantities per customer.

Call 800-293-9588 TODAY! SALES TERRITORIES ARE AVAILABLE THROUGHOUT THE USA

12960 West State Road 84. Davie, FL 33325 • 954-835-2155 • 800-293-9588 • E-mail: nyoi@tuscanyeyewear.com • www.tuscanyeyewear.com

Untitled-1 1

6/29/17 1:30 PM

E X T R E M E

C L O S E U P

BTJ 01

BTO 06 BTP 07

GETTING MORE WITH RIMLESS Tuscany Mount Eyewear Beta-Titanium is all about options with a host of lenses and shapes without having to stock a lot of inventory.

DETAILS

metal and burgundy, any of which

Canada. Tuscany Mount Eyewear’s

provide a large assortment of lens

With nine new shapes and nine fresh

can be combined with any shape.

initial collection included smaller

shapes, frames and bridge colors,

colors, Tuscany Mount Eyewear

lenses in A to I shapes. By having

but they only need one small display

allows eyecare professionals an

BACK STORY

added “bigger and better” sizes J to R

case to show the eyewear. Labs

impressive total of 81 combinations

Tuscany Eyewear produces ophthal-

in, Tuscany is responding to industry

stock the chassis and lenses, which

for their patients to create their

mics, sunglasses and sports goggles

trends that target men and women

means practices can keep inventory

unique look. This three-piece rimless

for the U.S., Canada, Central and

ages 25 to 55.

to a minimum. To help ECPs promote

collection comes in round, square,

South America, and Caribbean mar-

oval and rectangle with on-trend

kets, and the company is also the

WOW FACTOR

offers a complete range of P-O-P

larger lens sizes and beta-titanium

exclusive distributor of Porsche

Practices that carry Tuscany Mount

materials that include poster cards,

temples and bridges. The colors

Design Eyewear in the U.S. and

Eyewear Beta-Titanium are able to

backlit displays and window cases.

and sell the line, Tuscany Eyewear

comprise copper, gunmetal, gold, silver, blue, black, green, brown, gunVCPN VisionCareProducts.com

Tuscany_Beta_ECU.indd 29

Tuscany Eyewear, 800.293.9588, TuscanyEyewear.com, BVega@TuscanyEyewear.com.

NovDec 2017 29

11/17/17 12:27 PM

Untitled-1 1

11/17/17 11:34 AM

E X T R E M E

C L O S E U P

TRUSS 006

RESISTOR 003

GRANITE 003

ARMOUR 005

TACKER 004

INDUSTRIAL STRENGTH Cat Eyewear from Inspecs USA powers up with function, performance and durability.

DETAILS

The Cat Rx Safety line is made in

frame for all-day comfort and per-

WOW FACTOR

formance.

Cat Eyewear promises superior qual-

The Cat Eyewear brand from Inspecs

structurally lightweight yet robust

USA has four sub-collections—

stainless steel, and it accommo-

optical, sun, Rx safety and plano

dates single, bifocal and varifocal

BACK STORY

mal comfort and fit; and extended

safety. The optical line is especially

lenses from -6.00D to +6.00D. The

With 99% brand recognition, the

usability and versatility on or off the

engineered for the XL wearer (up to

frames feature a front loading safe-

consumer does not need to be edu-

jobsite. The brand’s three core values

60 eyesize) and crafted with stain-

ty rim that’s higher on the inside

cated

are.

are genuine heritage; functional

less steel fronts and Ultem temples.

edge for security from impact, flex

Caterpillar has always been about

designs strengthened by innovation,

Although the frames are bigger, they

spring hinges and polycarbonate

more than heavy equipment. It’s

relevance and performance; and

are very elegant and sophisticated,

Cat-branded side shields. The line is

been about people—earnest, indus-

comfortable eyewear, built with

complementing any look. There are

complete with six styles in three

trious, skilled people who require as

great fit and functional detail. The

15 styles in three to four colors each.

colors each. Plano safety is a scien-

much from their eyewear as other

P-O-P materials include showcards, a

The sun sub-collection offers 100%

tifically designed light and flexible

tools and equipment.

logo block and carrying pouches.

ity, construction and durability; opti-

about

who

they

polarized lenses with the motto, “Zero Tolerance on Glare.”

VCPN VisionCareProducts.com

Inspecs Caterpillar_V2.indd 31

I n s p e c s U S A 8 7 7. 7 7 1 . 7 7 1 0 • I n s p e c s U S A . c o m • S a l e s @ I n s p e c s U S A . c o m NovDec 2017 31

11/17/17 10:55 AM

Eyewe ar &Fash ion N EW

LAUNCH

GREG

SAHRA

ERS

HENR

IK

TO B I A

S

ØRGREEN, 20TH ANNIVERSARY MINI COLLECTION Commemorating 20 years, Ørgreen’s anniversary collection comprises four styles named for company employees. Gregers, Sahra, Tobias and Henrik models all include an open temple inspired by the wing of the 1959 Cadillac DeVille, a recurring design feature now updated with a slimmer wing to mark the company’s milestone. The four models in Japanese titanium (two unisex, one men’s and one women’s) take influence from some of the brand’s most iconic styles. This mini collection, for the first time, incorporates titanium nosepads to “complete Ørgreen’s minimalist aesthetic.” 844.796.4623, OrgreenOptics.com.

32 NovDec 2017

NovDec17_NEW.indd 32

VisionCareProducts.com VCPN

11/17/17 2:09 PM

Clear vision is critical. Costa 580® polarized sunglasses sharpen your patient’s vision by enhancing colors, reducing harsh yellow light and blocking harmful shortwave HEV. To learn more about Costa’s plano and prescription sunglass programs, call (855) COSTA RX.

Untitled-1 1

11/17/17 11:32 AM

Eyewe ar &Fash ion N EW

MODERN OPTICAL, GB+, SIGNIFICANT

ZYLOWARE EYEWEAR,

IMAGEWEAR,

Eight women’s styles come

DULCINA

BETSEY JOHNSON, BLISSFUL

with extended temple

This modified cat eye focuses

MARCOLIN USA,

Montauk, Cape, Slack Tide

Premium zyl construction

lengths and eyesizes for ac-

on trendy crystal and milky,

MARCIANO, GM0315

and Bayside models feature

with marble texturing in

curate fit. Frames combine

pastel hues. The champagne

Soft and feminine, this

ventilation ports to reduce

playful colors are featured

handmade acetate, stainless

and slate versions have a

slightly oval cat eye plays

fogging and channels along

in five women’s styles, each

steel and TR-90 materials,

translucent crystal frame

with contrasts. Patterned

the temple length to allow

incorporating a signature

with some styles featuring

front while the tortoise/

temples are paired with

airflow to cool. A new sweat

heart-shaped cutout on the

multi-faceted gemstones.

crystal combination incor-

crystal fronts while solid or

management system features

temple tip. Frames on Blissful

Models include spring hinges

porates tortoise layered over

tortoise fronts are mixed

thinner bottom eyewires for

models mix solid colors

and silicone nosepads and

crystal on both the front

with crystal/translucent

better moisture drainage and

with tortoise for a unique

come in three colorways.

and temples. VS Dulcina

temples. 800.345.8482,

Hydrolite nose- and temple

contrast. 800.414.7656,

800.323.2409,

includes spring hinges and

Marcolin.com.

pads to manage sweat and

ImageWear.com.

ModernOptical.com.

accommodates progressives.

heat. 800.447.3700,

800.765.3700, Zyloware.com

CostaDelMar.com.

34 NovDec 2017

NovDec17_NEW.indd 34

COSTA, CORE COLLECTION

VisionCareProducts.com VCPN

11/17/17 2:09 PM

MONDOTTICA USA, SPINE, SP1406

WESTGROUPE,

LEISURE SOCIETY

With temples that

KENMARK EYEWEAR,

FYSH UK, F-3591

OGI EYEWEAR,

BY SHANE BAUM, SATIE

open smoothly and close

VERA WANG LUXE, KORA

Raised patterns, layering

RED ROSE, CARRARA

Six unisex and one women’s

automatically, these 11

Swarovski crystal detailing

and color contrasts come into

Handmade in translucent,

style for spring 2018 were

ophthalmics and six suns

and a feminine color palette

play on four women’s models.

high-density acetate for

inspired by and named for

are constructed without

define these six ophthalmic

The diamond-shaped, laser-

lightweight comfort and

artists who connect their

any screws. Tips are de-

styles for women. Frames—

etched pattern of F-3591

durability, the Carrara features

work to mathematics. Two

signed with “vertebrae-

either in full acetate or

has been treated with epoxy

stainless steel temples with a

styles, Satie and Savoye,

engineered” technology

acetate/metal combina-

lacquer for a glossy finish.

crosshatched pattern, acetate

feature “reverse-rimless

to reduce slippage, and

tions—come in feminine

With a gradient acetate front,

adjustable tips and the Red

floating lens” technology, ut-

silicone nosepads provide

shapes such as slight cat

F-3594 has a custom,five-bar-

Rose emblem. The pastel

lizing nylon threading around

comfort. 866.666.3662,

eye and square/oval combi-

rel hinge plus a universal-fit

colorways include aloe green

the grove of lens to keep it in

MondotticaUSA.com.

nation. 800.627.2898,

bridge and lower nosepad

and rose dust. 888.560.1060,

KenmarkEyewear.com.

height. 855.455.0042,

OgiEyewear.com.

place. 949.645.8783, Leisure-Society.com.

VCPN VisionCareProducts.com

NovDec17_NEW.indd 35

WestGroupe.com.

NovDec 2017 35

11/17/17 2:09 PM

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Untitled-1 1

11/17/17 11:36 AM

ABO TECHNICAL LEVEL II

DISPENSING DOS AND DON’TS FOR KIDS

ALL PHOTOS COURTESY OF NOUVEAU EYEWEAR

APPROVAL: ABO Approved for 1 Hour, Technical, Level II COURSE: STFVM278-2 ISSUE DATE: November 3, 2017 EXPIRATION DATE: November 2, 2018 COURSE DESCRIPTION: Children require a much higher level of interaction and offer a unique challenge to dispensing. This course covers how to market, sell and fit children with eyewear and what role parents play in the selection process. Frame and lens materials, along with specialized coatings and filters, will also be reviewed.

S u p p o r t e d b y a n u n r e s t r i c t e d e d u c a t i o n g r a n t f r o m PA W P a t r o l b y N o u v e a u E y e w e a r VCPN VisionCareProducts.com

Kids CE_NovDec17.indd 37

NovDec 2017 37

11/17/17 11:00 AM

By Joy L. Gibb, ABOC. SELLING AND DISPENSING EYEWEAR TO CHILDREN CAN BE ONE OF THE MOST REWARDING EXPERIENCES OF A DISPENSER’S DAY. BUT THERE ARE TIMES WHEN IT CAN BE SLIGHTLY FRUSTRATING IF A DISPENSER IS UNSURE OR UNCOMFORTABLE WITH THE SUBTLE NUANCES OF WORKING WITH CHILDREN AND THEIR PARENTS. TO BE SUCCESSFUL, IT TAKES A BETTER UNDERSTANDING AND KNOWLEDGE OF HOW DISPENSING TO CHILDREN CAN DIFFER SLIGHTLY FROM DISPENSING TO THEIR ADULT COUNTERPARTS.

ENGAGING

that will offer best fit and func-

PARENT AND CHILD

tion based on your dispensing

The selection of eyewear should

experience and knowledge. Find

involve both the parent, who typ-

a mirror that is on their level so

ically controls the purse strings,

they can easily see their choic-

and the child, who will be wear-

es and how they look in them.

ing the glasses and needs to not

Ask them how they feel so they

only see well but also feel great

think about more than just the

and confident. Parents can some-

color of the frame or character

times be the most difficult of the

on the temple. For example, are

two to handle, but helping them

adjustable nosepads more com-

understand that if their children

fortable to the child than a sad-

pick out the frames they truly

dle bridge. If you notice a frame

like the more likely they are to

does not fit well, quickly explain

wear them and take care of them.

that the frame isn’t a good fit

Before approaching the frame

and eliminate it from the choic-

board, it is always a great idea to

es. Once the child is down to a

ask parents if they have a budget

few frames, the dispenser will

for the purchase, are opposed to

want to make sure to thoroughly

any colors or styles or have any

check the bridge fit, frame width

concerns that may affect the se-

and temple length.

lection of frames you offer the child. Avoid pulling frames that

FRAME COLORS

are not the right size or could be

Kids love colors, typically bright

ion, you may want to steer them

all summer in the sun and comes

categorized as something the par-

ones, and this may be one of the

toward the darker colors such as

in just before school starts in Sep-

ent may not want. This will help

first things a child is drawn to

navy blues, blacks or deep pur-

tember may have a completely

eliminate the possibility of a child

as they look at the selection of

ples. If you put those darker colors

lighter and different complexion

falling in love with a frame they

frames. They may gravitate to-

on a child with a fair complexion,

in February.

cannot have or would not be in

ward bright neon versions of pink,

you may find the contrast between

their best interest to wear.

green and yellow, while their par-

their light skin and a dark frame to

BRANDING

Next, engage the child to see if

ents may not be as comfortable

be too stark. The frame will wear

A University of Michigan study,

they have any favorite colors or

with the statement those colors

the child instead of the child wear-

“Children’s

if they have seen other friends

could make. This is an area where

ing the frame. Consider lighter

of Brand Symbolism,” found

or classmates wearing styles they

a compromise can come into play

tones such as periwinkle blues,

that children are very aware of

like and would like to try on. Pull

by offering frames that are high-

grays, browns or light greens to

brands from an early age. Chil-

frames from the board that meet

lighted with bright colors as trim

be more complimentary of a fair

dren from age 3 to 5 were asked

the criteria of the parent’s wish-

or inner frame laminates. For

complexion. It’s also worth not-

to recognize “child-oriented”

es, the child’s requests and those

children with a darker complex-

ing that the child who has spent

brands. These children had the

38 NovDec 2017 Kids CE_NovDec17.indd 38

Understanding

VisionCareProducts.com VCPN

11/17/17 11:00 AM

ABO TECHNICAL LEVEL II

ability to associate brands, lo-

eye shapes, round zyls, flat met-

the bridge is going to fit. Once

as flat, and adjustable nosepads

gos and related icons, and those

als and combination zyl/metal

the frame is on the child, look to

will become another fit option

who were savvier were also able

frames are offered for both chil-

see if there are any gaps between

that should also be considered

to assign a “quality” to a brand

dren and their older counter-

the frame and the bridge of the

for patients who have been pre-

or talk about why someone

parts. Lots of kids want to look

nose. It’s important to make sure

scribed multifocal lenses. Nose-

might choose it over another.

older and can’t wait to mimic

the weight will be distributed

pads will allow dispensers to

Researcher Anna McAlister said,

the styles they see in older sib-

evenly because, if not, it can re-

make adjustments to ensure the

“My feeling is that a lot of this

lings and parents, especially as

sult in sore spots on the child’s

multifocal has the best segment

has to do with positive emotions

they approach the latter years

bridge or by the frame resting

placement possible. Care should

– children recognize things that

of childhood. It’s also important

heavily on the cheeks. Dispens-

be taken to ensure that the pads

are self-serving and enjoyable.”

to use adjectives besides “cute”

ers can also press lightly on the

are properly splayed and angled

This can lead us to believe that

with our pediatric customers,

frame and then remove it quick-

to match the bridge of the nose

children who have positive reac-

especially as they get older. A

ly to observe if any marks have

while not moving the pad to-

tions to characters from books

10-year-old boy would proba-

been created, which can indicate

ward the eye. For children who

or television shows, sports teams

bly rather be called “handsome,”

if there is too much pressure in

are highly active, you will want

or celebrities will be drawn to

“cool” or “awesome” instead of

any particular spot. The goal

to remind them to take extra care

those same brands, names and

“cute.”

is to disperse the weight even-

when pushing up their glasses so

ly across all the frame bridge’s

they don’t flatten them out, dis-

bearing surface.

rupting the fit of the frame.

characters in eyewear as well.

In addition to a child’s reaction,

FRAME FIT

parents will also have a brand re-

Finding frames for children

As children grow older and

For toddlers and younger chil-

action as well: most likely based

should never be a do-it-yourself

mature, their bridge will not be

dren, cable-type temples might

on previous experiences they

project; it should always be a

have had with that particular

guided experience by an eyecare

brand. While a child’s reaction

professional. Not only are we

may evoke an emotion of fun

concerned about finding a great

and excitement, a parent’s brand

fit, but we also don’t want to en-

reaction may evoke a perception

counter disappointment from

of value or durability. Once a

the child if we are not able to get

consumer has good experienc-

the frame they fall in love within

es with particular brands their

the right size or fit.

confidence increases and their

The majority of the weight of

decisions

eyewear is always going to be on

become easier. This becomes

the bridge of the nose. Bridges

increasingly important for pur-

are not fully developed in most

chases that have higher ticket

young children, with some being

prices and are made on a less

so flat they are almost nonex-

frequent basis such as eyewear

istent. Many frame companies

for children.

address this unique fit issue by

future

purchasing

creating bridge designs that are ADULT STYLE

slightly wider to accommodate

You will notice that many of to-

a flatter bridge. For children

day’s designs of children’s frames

younger than age 3, a saddle

give a nod to and mimic sev-

bridge is an excellent choice.

eral of the frames featured on

There are a few quick things

your adult frame boards. Cat

a dispenser can do to gauge if

VCPN VisionCareProducts.com

Kids CE_NovDec17.indd 39

NovDec 2017 39

11/17/17 11:00 AM

be an excellent choice. These

adult skull temple are also used

ing discomfort and what may be

clude memory metal, titanium,

temples should be fitted so the

for children. Special attention

described as creases or lines on

stainless steel and monel. Tita-

rounded earpieces curve evenly

should be given to make sure the

the side of head. If there is too

nium is extremely lightweight

behind the child’s ears without

length of the temple is appropri-

much pressure on the side of

as well as durable and also offers

being too tight. If the temples

ate and not too long. This can be-

the head, it can cause the glass-

hypoallergenic

are too short it will pull the ear

come a concern should the child

es to lurch and push forward off

Memory metal is a unique tita-

forward and be uncomfortable

need a larger adult frame to fit

the bridge. If the glasses are too

nium-based material that can be

for the child and a longer temple

the face’s width because temples

wide, glasses can slip down the

twisted without breaking and re-

should be ordered. Should the

on adult-sized frames will typi-

nose and create more pressure

turns to its original shape, which

end of the cable curl complete-

cally be too long for a pediatric

on the bridge or behind the ears.

may be suited for a child who

ly around to the front of the ear,

customer. If temples are too long

Some parents may request that

may be a little rough on frames.

the next smaller temple length

it can become nearly impossible

the frame has “growing room”

Stainless steel is another strong

should be ordered. If the tem-

to achieve a proper fit.

characteristics.

to accommodate what they

and lightweight metal and a

ple is the correct length but still

The width of a child’s frame is

hope may be years of wear. This

more cost-effective alternative

pulls slightly, it means a small

crucial not only for comfort but

should be discouraged so the

to titanium for parents who wish

amount of tension needs to be

also to properly cut out lenses

child’s comfort and fit are not

to look at a frame with a lower

released in the curve.

to fit the patient’s pupillary dis-

compromised.

price point. cerned about frame durability

Parents will always be con-

Skull temples become a pre-

tance. Observe the width of the

ferred choice for children as

frame on the child. If it is too

FRAME MATERIALS

they become older. The same fit

narrow, the temples will press

AND FEATURES

because tune-ups and adjust-

techniques you would use for an

on the sides of the head, creat-

Children’s frames come in two

ments are seen as inconvenient

basic types of materials: zyl and

and breakage will make them

metal. Acetate is one form of a

question the quality and value of

zyl frame and is a cost-effective

their purchase. Spring hinges on

material that can be easily col-

frames will help them endure reg-

ored and layered to create mul-

ular wear and tear by providing

tiple colors in one frame. This

support and flexibility, helping

material requires heat to shape

them retain shape and reducing

and bend the frame to the child’s

stress on eyewire screws. These

face and ears but does retain its

types of hinges can be found on

adjustment well. Another ma-

most zyl and metal frames.

terial used in children’s frames

40 NovDec 2017 Kids CE_NovDec17.indd 40

is nylon, which is very strong.

LENS MATERIALS AND

Very young children, including

CHARACTERISTICS

infants, can truly benefit from

The two prime characteristics of

the fit of a bendable nylon frame.

lens materials for children are

They typically never contain

clarity and impact resistance.

metal pieces and have an elastic

Children are busy and sometimes

band that will wrap around the

unpredictable in their activities,

back of the head, helping them

so it’s important to protect their

to stay put. A common choice

eyes, even if they’re not thinking

for sports frames, nylon is very

about safety. Children’s vision

safe for young children to wear

is still developing, so it’s criti-

and is resistant to heat and cold.

cal they have clear, crisp optics.

Metal frame materials can in-

Another consideration is weight.

VisionCareProducts.com VCPN

11/17/17 11:00 AM

ABO TECHNICAL LEVEL II

Most children have small, flat

one of the lightest lens materials

bridges that are not fully devel-

available. This lens characteristic

oped. When you combine this

will help glasses feel more com-

with a higher diopter prescrip-

fortable on children whose noses

tion, wearing glasses can be an-

are still developing and are flat-

noying and uncomfortable. Of

ter than their adult counterparts.

course, the prescription’s power is

This is a particularly significant

another factor, but that one is not

lens characteristic for children

a variable; it is established during

who need glasses to stay appro-

the eye examination.

priately adjusted up on their

Polycarbonate lenses continue

nose to improve the therapeu-

to be a good choice for children’s

tic effect of some prescriptions.

lenses. They pass the ANSI Z87.1

In addition, Trivex material has

industrial safety eyewear impact

an Abbe value of 43-45, giving it

standards, a test where a quar-

superior optics and visual clari-

ter inch steel ball is fired at the

ty and providing less aberration

lens at a rate of speed of 150 feet

throughout the lens than poly-

per second. Compared to CR-39

carbonate. This is particularly

lenses, polycarbonate lenses are

true as a prescription increases

lighter in weight with a specific

in strength. Some patients may

gravity of 1.22g/cm³. Wearers

notice less clear vision in a poly-

of lower prescription lenses will

carbonate around the +/-3.00D

likely not sense the visual effect

mark, making Trivex material an

of a 29 to 31 Abbe Value as much

excellent choice. It’s also resis-

as a child wearing a higher plus

tant to most commonly encoun-

lens can enhance the cosmetic

and 400nm. Children also spend

or minus Rx. This should be tak-

tered home and office chemicals,

appeal of the eyewear to even

an extraordinary amount of time

en into consideration when eval-

which provides an added level of

the youngest of wearers. Tribrid

outside playing and exploring.

uating prescriptions and making

lens protection.

material has an Abbe value of

According to The Vision Council,

lens material recommendations.

Tribrid material is another

41, meaning patients will expe-

only 7.4% of American adults re-

It is also a reasonably priced lens

lens technology from PPG In-

rience superb optical clarity and

port their children “always” wear

for parents who want quality

dustries and is a unique hybrid

reduced distortions. It should

sunglasses, and up to 13.4% report

without breaking the bank.

chemistry technology that is the

also be noted that Tribrid mate-

they use “nothing” to protect their

Trivex material was intro-

combination of Trivex lens ma-

rial weighs 1.23 g/cm³, making it

child’s eyes and surrounding skin

duced in 2002 by PPG Industries

terial and traditional high index

slightly lighter than 1.60, which

from the sun’s UV rays. ECPs have

and surpasses the ANSI Z87.1

technology. This lens has an in-

weighs 1.30 g/cm³ and 1.67 lens-

a responsibility to educate parents

standards for impact resistance.

dex of refraction of 1.60 for lens-

es which weigh 1.36 g/cm3.

about the importance of protect-

Trivex material has a refrac-

es with a slightly thinner edge

tive index of 1.53 compared to

thickness than polycarbonate or

LENS TREATMENTS

vigilance that they have in pro-

a refractive index of 1.58 for

Trivex material, making it an ex-

The physiological nature of a

tecting their skin from the sun. If

polycarbonate, meaning Trivex

cellent option for patients with

child’s eye is such that it does not

you are recommending materials

lenses may be slightly thicker

prescriptions that range from +/-

have the capacity to filter UV rays

such as polycarbonate, Trivex and

than their polycarbonate coun-

3.00D to +/-7.00D. Thick lenses

in the same way an adult’s eye

Tribrid, UV protection is built

terparts ground to the same

can make children the target of

does. These rays in the electro-

into these materials so you’re au-

prescription, but it has a specific

thoughtless comments and cruel

magnetic spectrum are not vis-

tomatically protecting their eyes.

gravity of 1.11g/cm³, making it

remarks, and offering a thinner

ible and range between 100nm

When you discuss the benefits

VCPN VisionCareProducts.com

Kids CE_NovDec17.indd 41

ing children’s eyes with the same

NovDec 2017 41

11/17/17 11:00 AM

of lenses, also highlight the UV

wearing sunglasses just like their

ditions, making the child more

process will also help the child

protection feature to parents to

adult counterparts. Photochro-

comfortable.

and their parents understand the

help them understand the value of

mic treatments come in all of to-

their purchase and the protection

day’s popular lens materials.

proper way to clean the lenses.

DISPENSING

Encourage them to always rinse

Another feature to offer chil-

When kids enter the dispensary

the lenses prior to spraying them

Quite often children will love

dren is an anti-reflective treat-

to pick up the final product, it’s

with cleaner. Remember, the

the idea of lenses that change

ment, which eliminates lens

an opportunity to have some

treatment is scratch-resistant,

color, and the advantage to a

surface reflections and enhances

fun while teaching the child and

not scratch-proof, and proper

photochromic lens is that it will

contrast, improving visual acui-

parents about how to best care

care and cleaning will increase

become steadily darker as the

ty. This is important when work-

for their new eyewear. You will

the longevity of the lens.

lens is exposed to UV light. The

ing in low light situations and

want to start by teaching them

Lastly, let the child and parents

more UV light, the darker the

for night vision. Children also

how to properly put on and take

know they are always welcome

lens becomes. This darkening

spend a lot of time on comput-

off their glasses, both hands

to come back to your office for

characteristic will help reduce

ers and handheld devices both

straight forward and back, not

adjustments. We want the frame

glare and keep wearers more

at school and at home. These

one handed and to the side. The

to feel comfortable, but we also

comfortable during their daily

activities can create eye strain

latter can put extra stress on the

want to ensure the child is see-

activities in varying light con-

and fatigue. Lenses with an AR

frames and cause them to stretch

ing with the best vision possible

ditions. Kids also love the “cool”

treatment substantially reduce

out more quickly. Next, show

by keeping their lenses in proper

lens reflections under these con-

them that lenses should nev-

placement. Then give them an

er be placed down on any sur-

invitation to have fun. Perhaps

face because they can become

you have a “first pair of glasses

scratched. Remind children that

club” and, with parental permis-

their glasses are made specifi-

sion, you can add their photo to

cally for them and that siblings,

your social media, or you may

friends and playmates should

provide a book about wearing

not try on their glasses. Discuss

glasses. Give the child an enthu-

with them where to store their

siastic “high-five” as they leave,

eyewear, and help them learn

and tell them you can’t wait to

the simple rhyme: “If they’re not

hear how cool everyone thinks

on your face, they go in the case.”

they look in their new glasses.

their child will have.

factor when they appear to be

You will also want to inquire if

While there can be bumps in

they have any pets in the home,

the road to dispensing children’s

particularly dogs. The majority

eyewear, it can be one of the most

of eyecare professionals in their

rewarding and fun experiences

career have seen a pair of glasses

of a dispenser’s day and career.

that have become a chew toy for

Knowing about the materials

a dog. You could ask the child

used, the benefits they give the

what their favorite food is and

wearer and how to properly fit

then in a playful way tell the child

and adjust eyewear to smaller fac-

that to the dog, glasses smell and

es can give any dispenser the con-

taste like their favorite food and

fidence they need to be successful.

we don’t want the dog to eat

42 NovDec 2017 Kids CE_NovDec17.indd 42

them. Including a small bottle of

Joy L. Gibb, ABOC, is the lead

cleaner and a microfiber clean-

optician at Daynes Eye and Lasik

ing cloth during the dispensing

in Bountiful, UT. VisionCareProducts.com VCPN

11/17/17 11:01 AM

ABO TECHNICAL LEVEL II

CE SELF-ASSESSMENT TEST Please fill out the answer sheet. Respondents with a passing score will receive one (1) hour of CE credit.

Those seeking ABO credit need a passing score of 80 and must answer all 20 questions. The print test is valid through Nov. 2, 2018.

1) Whose guidance should first be sought before selecting frames for children? a. the child b. the parent c. the doctor d. the insurance company 2) Which color frame may not be ideal for a fair complexioned child? a. light green b. periwinkle blue c. gray d. black 3) One thing that influences a child’s brand recognition is: a. positive emotion b. past experience with the brand c. price d. advertising 4) Which adjective should be avoided when describing frames to a 10-year-old boy? a. cute b.handsome c. smart d. awesome 5) Where does the majority of the weight of glasses rest? a. cheeks b. bridge c. ears d. temples 6) If fitting a child with a multifocal, what is an important frame feature to look for? a. spring hinges b. color c. adjustable nosepads d. titanium material 7) Where should the weight of the glasses be on the bridge? a. at the top of the nose b. at the side of the nose c. on two spots by the base of the nose d. evenly dispersed

8) Which is not a fit area you need to worry about on the initial selection of frames? a. bridge b. temple length c. pantoscopic tilt d. width

14) Which is the lightest lens material discussed in the article? a. CR-39 b. polycarbonate c. Trivex d. Tribrid

9) Which frame material is known as cost-effective and easy to color? a. acetate b. monel c. titanium d. nylon

15) Which lens material discussed would be most effective in reducing edge thickness on a -7.00D lens? a. CR-39 b. polycarbonate c. Trivex d. Tribrid

10) Which frame material is a good choice for sports frames? a. acetate b. monel c. titanium d. nylon

16) The length of UV rays in the electromagnetic spectrum range in what lengths? a. 100 to 400 nanometers b. 200 to 400 nanometers c. 300 to 500 nanometers d. 600 to 700 nanometers

11) Which material can be twisted and will return to its original shape? a. titanium b. memory metal c. acetate d. stainless steel

17) Which material does not come with UV protection? a. CR-39 b. polycarbonate c. Trivex d. Tribrid 18) Which lens treatment causes the lens to become darker when exposed to UV light? a. anti-reflective b. polarized c. photochromic d. UV protection

12) What are the two prime characteristics of lens materials for children? a. clarity and impact resistance b. scratch resistance and tint c. impact resistance and AR compatibility d. Abbe value and thickness

19) 1What percentage of parents report using nothing to protect their children’s eyes from UV rays? a. 2.6% b. 5.1% c. 9.3% d. 13.4%

13) What is the name of the standard where a quarter inch steel ball is fired at a lens to test impact resistance? a. ANSI Z87.1 b. ANSI 90210 c. Ballistic Impact Standard d. Z99.3

Answer Sheet STFVM278-2 • Technical Level II DISPENSING DOS AND DON’TS FOR KIDS

20) How should glasses be taken off? a. straight forward using both hands b. to the right c. using the least dominant hand d. quickly

Fill out and mail this portion to: DISPENSING DOS AND DON’TS FOR KIDS CE c/o First Vision Media Group, 25 East Spring Valley Avenue, Suite 290, Maywood, NJ 07607, or fax to: 201-587-9464. Be sure to fill out form completely. This CE article is also available online with immediate grading at VisionCareProducts.com/Education; online course expires 11/3/2022.

1. a b c d

11. a b c d

2. a b c d

12. a b c d

3. a b c d

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15. a b c d

6. a b c d

16. a b c d

7. a b c d

17. a b c d

8. a b c d

18. a b c d

Phone Fax

9. a b c d

19. a b c d

Email

10. a b c d

20. a b c d

I would like to receive optical updates via email:

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Kids CE_NovDec17.indd 43

Name Practice/Business Name Profession: Optician

Other

Address City

State

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Yes

No

NovDec 2017 43

11/17/17 11:01 AM

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sales@stereooptical.com

11/17/17 AM 10/17/17 11:33 2:13 PM

Vision Care Technology

THE HEAVYWEIGHT SOLUTION Richard W. McCoy,

water, translates into lightweight

pupilometer or similar device.

taken when the patient’s pupil

LDO, ABOC, NCLEC

comfort. Eye safety, always a con-

The frame should be pre-fit and

doesn’t correspond to the 180°

Polycarbonate’s long technological

cern for ECPs, results from its

adjusted as needed for patient

datum line and specified on the

history in the U.S. dates back as

impact resistance. Polycarbonate

comfort. Pantoscopic tilt should

lab order. These measurements

far as 1957 when it was used in

lenses are also 66 times stronger

be between 8 and 10 with mod-

help guard against the patient

the military for fighter jet cock-

than glass lens materials and 33

est face form or wrap angle. In

experiencing chromatic aber-

pits, helmet visors and other appli-

times stronger than resin lenses

addition, vertex distance should

ration which can occur with a

cations where visual clarity and

in a comparable Rx.

be checked as needed with a

high-index lens and low Abbe

impact resistance were paramount.

In addition, polycarbonate pro-

distometer, and compensated Rx

value.

Polycarbonate was introduced

vides 100% UV absorption and

powers should be calculated if

in 1978 to meet the need of impact

has an Abbe value of 32. Optical

there is a significant difference in

LENS OPTIONS

resistance in industrial safety eye-

benefits include an index of refrac-

the refractive vertex with respect

Polycarbonate

wear. With continued refinements

tion of 1.59, providing a thinner

to the final fitting vertex.

include an anti-reflective coating,

in lens formulation and process-

lighter weight lens profile than a

ing, polycarbonate lenses became

conventional resin lens choice.

a material choice for dress eyewear in the mid-1980s.

FITTING TIPS

Many positive attributes con-

Polycarbonate lenses should be

tribute to polycarbonate’s pop-

fit similarly to other high-index

ularity. A low specific gravity of

lenses. Monocular PDs should

1.22g/cm , in comparison to 1 for

be taken with a corneal reflection

2

VCPN VisionCareProducts.com

Polycarbonate_McCoy.indd 45

lenses

should

Patient’s eyes should be cen-

which improves overall optics,

tered within the selected eyewear

cosmetics and brings the light

and verified. As needed, a vertical

transmission of the lens close to

optical center height should be

100%. The coating of the poly-

Polycarbonate lenses should include an anti-reflective coating, which improves overall optics, cosmetics and brings the light transmission of the lens close to 100%.

Photo Courtesy of Expert Optics

Polycarbonate’s impact resistance, low specific gravity and other attributes make this the go-to lens material for many ECPs.

carbonate lens can absorb tints up to and including sunglass shades. Polycarbonate lenses can also be ordered with an assortNovDec 2017 45

11/17/17 10:24 AM

VisionCareTechnology

ment of photochromic options.

When in doubt refer to the specific

sification to 18 years or young-

Improvements in polycarbonate

lens manufacturer in regard to

er. To avoid potential litigation,

coatings include a much harder

lens waste disposal.

every practice should have a duty

scratch coating to help ensure

to warn procedure in place.

that the lens lasts the life of the

DUTY TO WARN

prescription.

Every prudent ECP should have

eyewear that is worn to protect

Fabrication of polycarbonate

a working knowledge of duty to

the eye against injury or trau-

lenses should be performed by

warn. We live and work in a liti-

ma should naturally be equipped

the ECP according to the capa-

gious society, and it is the respon-

with this state-of-the-art impact

bilities of the edger in the dis-

sibility of the ECP to have a dis-

material. In addition, the practi-

pensary. If the operator is new to

cussion about the impact protec-

tioner should make sure the pro-

the fabrication of polycarbonate

tion of lenses while highlighting

tective device is the right size and

lenses, it is a must to thoroughly

the superior impact protection of

fits properly for the activity at

understand the machine using

polycarbonate lens material and

hand. Furthermore, the patient

the owner’s manual, with supple-

then documenting that conver-

should be advised as to what the

mental questions to the manu-

sation. Of particular concern are

protective product is intended for

facturer if necessary.

children, individuals with func-

in regards to sport, and again,

It is important to note the

tioning vision only in one eye and

this conversation should be doc-

edger’s special processing modes

those with visual impairments or

umented accordingly because in

Sports eyewear or outdoor

Photo Courtesy of Essilor

Polycarbonate lenses are also 66 times stronger than glass lens materials and 33 times stronger than resin lenses in a comparable Rx. for various index lenses, specif-

previous ocular injuries. All should

a product liability suit an ECP

ic chuck pressures for edging

be made aware of polycarbonate.

could be held liable for lens mate-

high-index lenses, and block/

For children, many optical

pad considerations when edging

chains will, without exception,

polycarbonate lenses that have an

dispense only polycarbonate

Richard W. McCoy, LDO,

anti-reflective coating. When dis-

lenses to children. Some busi-

ABOC, NCLEC, is pro-

posing of polycarbonate edging

nesses classify a “child” as a youth

gram director, opticianry at

waste (swarf), the ECP should

13 years of age or younger, while

Reynolds Community College

check with the local municipal-

other companies raise that clas-

in Richmond, VA.

rial choice and product/fit.

ity to ensure they are operating

THE GO-TO LENS MATERIAL Polycarbonate lenses remain a top material choice for ECPs. All lens styles are available in this material. In addition, polycarbonate fabricates well in all frame designs, including three-piece drill mounts and compression mount rimless frames, due to the material’s high tensile strength/modulus. Polycarbonate lenses offer the best of all worlds to patients as: • a high-index lens creating a thinner lighter profile • an excellent choice for threepiece drill mount or compression mount rimless, due to its high tensile strength/modulus • superior impact protection for sports/outdoor eyewear • a natural choice for children’s eyewear due to superior impact resistance • a lightweight, comfortable material for dress eyewear due to its low specific gravity • it is available in all popular lens styles and lens options • thinness (index of refraction) • Abbe value of 32 • durability (scratch resistance)

within local environmental laws

• availability (Rx range, lens design)

and guidelines. (See “Easy on the Environment” OLP May 2017.)

• ability to process the material • tint and coat Optical benefits of polycarbonate include an index of refraction of 1.59, providing a thinner lighter weight profile than a conventional lens.

46 NovDec 2017

Polycarbonate_McCoy.indd 46

• drill, notch and groove • price VisionCareProducts.com VCPN

11/17/17 10:24 AM

Vision Care Technology Closeup

For a cost effective solution, available with built-in tracer or as separate add-on.

Eight edging types: bevel, mini bevel, partial bevel, rimless, grooving, partial grooving, dual grooving, hybrid grooving.

Six edging positions: auto, manual, base curve (absolute), percent, front offset, rear offset.

Four retouch options: size, polishing, grooving, safety bevel.

Retouch up to six of the latest six single-sided edges or three double-sided edges.

Bar code reading capability.

Image resolution on 9.7” touch screen is 1,024 pixels x 768 pixels.

EDGER HANDLES MULTIPLE JOBS Featuring eight different types of edging, six edging positions and four retouch options, the new Excelon Edger HPE-410 from Coburn Technologies hits all its numbers.

Designed to keep up with eyecare

and more edging options are

new HPE-410 Excelon Edging

professionals’ finishing demands,

included along with an optional

System joins the complete fami-

the new HPE-410 Excelon Edging

integrated 3D tracer module. For

ly of Coburn Technologies’ edg-

System from Coburn Technologies

more accurate and intelligent lens

ing systems to meet any need and

comes enhanced with a stronger

power reading, its 3D binocular

budget, ranging from basic auto-

wheel with longer durability. Its

features a resolution of 14,400

matic cutting to highly sophisti-

adaptive lens chuck and position

points. Sized 24-in. W x 22.5-in D

cated drilling, customizable bevel/

sensor are designed to eliminate

x 13.5-in H, the new HPE-410 can

grooving positioning and milling

lens slippage. A stronger motor

easily fit on any countertop. The

for hydrophobic lenses.

Direct DCS (OMA) skips the conversion step to save time and concerns regarding file duplication.

External memory capability for SD cards.

A single click of the button sets hydrophobic mode and all edging options for axis-safe cutting.

Users can manage jobs that have been paused, completed and saved or jobs currently being processed.

The next edging task can be prepared while the edger is in process.

Coburn Technologies, Inc. 800.262.8761 • CoburnTechnologies.com • CustomerCareCenter@CoburnTechnologies.com VCPN VisionCareProducts.com

Closeup_Excelon HPE-410.indd 47

NovDec 2017 47

11/17/17 2:22 PM

TAKE IT BACK TAKE IT BACK.

:C O N T R O L: :> Service

:> Quality

:> Flexibility

:> Responsiveness

Take it all back.

:> Profit

The Optek Oasis MAX Complete lab system meets

EyeMed® on-site lab criteria*

™

INTERNATIONAL

MADE IN USA

Optek and Optek International are trademarks of Intuitos, LLC. All information is subject to change without notice.

* Operating an EyeMed® on-site lab requires provider application and approval at the sole discretion of EyeMed®. Optek International cannot guarantee provider approval. EyeMed® and EyeMed Vision Care® are registered trademarks of EyeMed Vision Care, LLC.

Untitled-2 1

Outsourcing lens production = outsourcing control of these vital areas of your business.

Why not put control back where it belongs and ignite your hidden potential? Let us explain how Optek’s in-office lab systems make taking control and unlocking potential easier and more affordable than you ever imagined.

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11/17/17 12:20 PM

ADVERTORIAL

OASIS MAX SETS THE STANDARD FOR EXCELLENCE AND SIMPLICITY The Oasis MAX is a complete, fully

comes a more secure and profit-

downloads job data and generates

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able business. Optical stores need

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ation of any system available. Every

tem. Every major station features

to understand that reducing cost

at the same time automatically

major station has its own onboard

microprocessor control and is

is less important than increasing

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microprocessor control and is

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control of business operations.

lens. The Contour MAX will auto-

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allows critical decisions to be made

By using the Oasis MAX lab sys-

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Next, an appropriate lap tool needs

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which is why Oasis MAX Surfacing

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MAX can be configured to pro-

Manual intervention in the pro-

How it Works

highly durable finished lap tools.

cess plastic, polycarbonate, high

cess is limited to loading the lens

Oasis MAX follows six steps: 1) cal-

Then, the Criterion MAX finer

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culating, 2) taping, 3) layout and

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Strategic Advantages

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cess lenses in-house. Producing

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™

lenses in-house gives optical busi-

MAX blocker downloads job data

Key Features

nesses more control and more

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Oasis MAX, the world’s first fully

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tures advanced three-axis CNC

Optek International 727.522.2301 VCPN VisionCareProducts.com

Optek Advertorial_NovDec17.indd 49

•

OptekInternational.com

•

Sales@OptekInternational.com

INTERNATIONAL

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Call for a free cost savings analysis to discover your potential return on investment

NovDec 2017 49

11/17/17 10:25 AM

SEE

STYLE IN A LIGHT

Transitions® lenses adapt to any light — and fit nearly any frame.

Help your patients express their style and help protect their eyes with Transitions® Adaptive Lenses®. Our cutting-edge technology comes in a variety of lens colors that fit nearly any frame. Plus, they block 100% of UV rays and help protect against harmful blue light indoors and out, so patients stay comfortable and look great wherever they go.

Download our new style guide and more at TransitionsPRO.com/LensStyle Transitions, the swirl and Transitions Adaptive Lenses are registered trademarks of Transitions Optical, Inc., used under license by Transitions Optical Limited. ©2017 Transitions Optical Limited. Photochromic performance is influenced by temperature, UV exposure and lens material.

Untitled-1 1 to_36404_01_Oct_VCPN_style_ad_M.indd 1

11/17/17 AM 8/30/17 11:41 1:04 PM

E X T R E M E

C L O S E U P

STYLE IN SIGHT Transitions L enses offer options for the style-centric eyeglasses wearer.

DETAILS

XTRActive or Transitions Drivewear

eyes seamlessly adjust from clear

light condition to alleviate eye

Eyecare professionals can make

lens with a flash-mirror coating.

to dark and everything in between.

fatigue and improve visual comfort.

lens choice part of the style conver-

Flash-mirror coatings complement

The three Transitions lens products,

sation when talking with patients

the different levels of tint offered

Transitions

about Transitions lenses’ available

by Transitions lenses, and custom-

Transitions XTRActive lenses and

Transitions lenses allow your

colors. The various colors of

ers may not know mirrored coatings

Transitions Vantage lenses, block

patients to look and see their best

Transitions lenses (gray, brown and

are available. A flash mirror looks

100% UVA and UVB rays and help

in every light. With a range of col-

graphite green for Transitions

trendy while reflecting the sun’s

filter harmful blue light both

ors and lens options that comple-

Signature lenses and Transitions

rays outward and decreasing the

indoors and outdoors. All Transitions

ment today’s stylish frames, there

XTRActive and gray for Transitions

amount of light entering the eyes

lenses also reduce glare associated

is a Transitions lens for everyone.

Vantage lenses) can make a frame BACK STORY

tions. Another great way to create a

Transitions lenses automatically

unique look is to pair a Transitions

adapt to changing light to help the

Transitions ECU.indd 51

lenses,

WOW FACTOR

with harmful blue light, allowing

pop when paired in bold combina-

VCPN VisionCareProducts.com

Signature

wearers to see their best in any

Transitions Optical, Inc., 800.848.1506, TransitionsPRO.com NovDec 2017 51

11/17/17 10:45 AM

EDGE AHEAD WITHOUT COMPROMISE Pro-E™ 600 compact edger combines productivity with the highest level of precision, versatility, robustness and speed. It offers an easy and cost-effective integration into any lab configuration.

Pro-E 600 edger: the smart and unique solution for every forward–thinking lab manager.

Let us show you how Essilor Instruments can benefit your high-volume lab.

855-393-4647

Untitled-1 1 page ad OptoOffice 9x10.875.indd 1 Pro-E 600 full

essilorinstrumentsusa.com

info@essilorinstrumentsusa.com

6/29/17 1:45 AM PM 6/8/17 9:03

E X T R E M E

C L O S E U P

COMPACT, HIGH-VOLUME EDGING SYSTEM Pro-E 600, from Essilor Instruments, allows your lab to grow your business without increasing space.

DETAILS

highest standards in top-end preci-

BACK STORY

point with all first cuts. Our custom-

Pro-E 600 combines top-end preci-

sion, providing right-first-time rapid

Essilor Instruments conducted 18

ers are very happy with the prod-

sion and versatility with robust-

results in faultless sizing, axis con-

months of field testing to drive the

ucts they are receiving from us. The

ness and speed. It offers an easy

trol and aesthetic mountings. This

R&D and engineering process to

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deliver Pro-E 600.

cially the polish. We have been

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Thanks to new processes in all its

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WOW FACTOR

Pro-E edger with great results.”

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Pro-E 600 is perfectly suited for jobs

With the compact design, Pro-E 600

average 50% faster than other

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allow all-volume labs

cess all jobs efficiently, even the

Pro-E 600 incorporates long-life

ager says, “The high-

to enhance productivi-

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ty and grow sales with-

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ESSILOR INSTRUMENTS USA 855.393.4647 • EssilorInstrumentsUSA.com • Info@EssilorInstrumentsUSA.com VCPN VisionCareProducts.com

Essilor Instruments_ECU.indd 53

NovDec 2017 53

11/17/17 1:37 PM

ORDER YOUR TRIBRID™ LENSES TODAY!

Introducing Tribrid Lenses ™

Redefining High Index for Enhanced Performance

Now available from X-Cel Optical Company: Tribrid™ lenses are a revolutionary lens technology that optimizes key lens properties to provide your patients with enhanced all-around performance.

Optical clarity Precision optics to optimize your patients’ vision needs at all times.

41 ABBE NUMBER

Lightweight

Strong and durable

Thin

The lightest high index material available providing all-day comfort.

The perfect balance of performance and comfort all within a thin lens.

1.23 g/cm³ DENSITY

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other lenses

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Contact your X-Cel Optical Sales Representative for more information today!

X-Cel Optical Company: Manufacturing world class lenses in America since 1937. www.x-celoptical.com • 1-800-843-3937

* Impact resistant lenses are neither shatterproof nor unbreakable. Coatings may alter the impact resistance of any lens material. ©2017 PPG Industries, Inc. All rights reserved. Tribrid is a trademark of PPG Industries Ohio, Inc.

Untitled-1 1

11/17/17 11:40 AM

E X T R E M E

C L O S E U P

CLEAR, LIGHT, THIN AND STRONG Tribrid lenses combine a high Abbe value, low specific gravity, enhanced durability, chemical resistance and impact protection in a single lens.

DETAILS

tance and impact pro-

X-Cel Optical Company has launched

tection in a single lens.

its newest high performance optical

Tribrid lenses outper-

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form

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cessing and compatible with anti-

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ical resistance and being

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free of internal stress.

many lens suppliers and laboratories.

Tribrid lenses provide

polycarbonate grooved

frame

TRIBRID LENS PROPERTIES Patient Benefit Property Value optical clarity Abbe value 41 lightweight comfort specific gravity / density 1.23 g/cm3 exceptionally thin refractive index 1.60 strong and safe impact resistance (Gardner impact in-lbf) 294 vision protection UV protection 100% UVA/UVB tough and durable chemical resistance excellent

tensile strength (break strength MPa) 54

significant improvement in optical

nology, offering clear optics, light-

care professionals can exceed

BACK STORY

performance and impact resistance

weight comfort, strength, durability

patient expectations and differenti-

Tribrid lenses by X-Cel Optical are an

compared to other 1.67 and 1.74 lens-

and thinness with the added benefit

ate their practice. Lab and ECP

innovative approach to providing

es, while still being aesthetically thin

of 100% UVA/UVB protection. By

informational materials as well as

patients clear, light, thin and strong

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recommending Tribrid lenses to

patient brochures are available to

lenses. While all high-index lenses

patients with stronger prescrip-

educate you and your patients on

are thin, Tribrid lenses combine a

WOW FACTOR

tions (+/-2.00D to +/-5.00D), eye-

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Tribrid lenses represent the next

enhanced durability, chemical resis-

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VCPN VisionCareProducts.com

PPG_ECU.indd 55

X-Cel Optical Co., 800-843-3937, X-CelOptical.com NovDec 2017 55

11/17/17 10:43 AM

A knowledgeable eyecare professional

s

WHO IS THE VCPN READER?

In a recent survey of ECPs, 59% consider themselves “loyal” VCPN readers (reading three out of every four issues) and 53% consider themselves “thorough” readers (reading more than half of each issue).*

who depends on information resources for consistency and dependability and remains thoroughly loyal to those resources. Someone who recognizes that being information-driven is a key to success.

DELIVERING PRODUCT INFORMATION FOR OPTICAL PEOPLE SINCE THE TURN OF THE CENTURY *based on results of a reader survey conducted by GfK Market Research, September 2015

Readership_October_VCPN.indd 63

11/17/17 12:50 PM

VisionCareTechnologyNEW

HEALTHE EYESAFE NOW WITH ACCESSORY GLASS 2 Healthe’s Eyesafe digital screen covers are now available with Accessory Glass 2 produced by Corning. Available with RPF (retina protection factor) ratings of 15, 30 and 60, Eyesafe technology protects against harmful blue light emitted by digital devices. Accessory 2 Glass provides improved scratch resistance and “better drop performance compared to existing screen protector solutions,” according to Healthe 844.4.EYESAFE, Eyesafe.com.

HILCO VISION EXCLUSIVE DISTRIBUTOR OF BIONIC THUMB Adjust frames with comfort and precision with the Bionic Thumb. Its ergonomic design alleviates hand stress for effortless temple, pantoscopic, mastoid and bridge adjustments. The Bionic Thumb offers protection from hot frame components when using a frame warmer and also doubles as a hand-anvil to protect from screwdriver slip. 800.955.6544, HilcoVision.com.

FIRST QUALITY FINISHED & RX/SURFACED LENSES FAMILY OWNED & OPERATED Fall/Winter Specials 9/1/17 – 12/31/17 LENSES

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NovDec 2017 57

11/17/17 10:22 AM

BusinessSolutions

COSTA’S HURRICAINE RELIEF EFFORTS

LIVE AID

By Kaitlyn Robertson

going needs moving into the new

The 2017 hurricane season has

year, there were—and are—numer-

In addition to the mobile clinic,

landed itself among the top 10 most

ous efforts in place for patients to

VSP has provided 4,000 gift certifi-

active ones on record, according to

receive the eyecare they need.

cates to be distributed by local char-

The Weather Company. Between

affected by Hurricane Irma.

customers have been able to obtain financial assistance and support for rebuilding professional practices.

itable agencies. Houston residents

SALES THAT SALVAGED

early August and late September,

MOBILE CLINICS AND MONEY

can redeem the certificates at any

Wiley X kicked off its nationwide

seven hurricanes—that included

VSP Global arrived in Houston on

local VSP network doctor’s office for

relief effort with a $5,000 donation

Harvey, Irma and Maria—devastat-

September 11 with its VSP Global

a comprehensive eye exam and eye-

to the disaster relief fund dedicated

ed many cities and suburbs as well

Eyes of Hope 40-foot mobile eye-

wear at no cost. Lastly, the company

to hurricanes Harvey and Irma

as Caribbean islands and Puerto

care clinic. The rolling clinic allowed

is matching employee donations to

victims. Additionally, 10% of all

Rico. Just when it seemed the de-

local eyecare professionals (ECPs)

the Red Cross–up to $25,000.

retail sales and 5% of dealer pur-

struction was over, another one

whose offices were affected by the

Carl Zeiss Vision, Inc. coordi-

chases were given to the same fund.

was right behind it.

storm a clean and safe space to pro-

nated with Texas State Optical,

Wiley X also encouraged its em-

To help the communities that

vide care and resources to patients.

Today’s Vision and Houston Eye

ployees and sales associates from

suffered devastation and terrible

As of September 20, the clinic had

Associates, among other local

around the globe to help in other

loss, the optical industry pitched in

seen nearly 350 people in need, and

organizations, to provide com-

ways such as giving blood or ded-

quickly and truly helped to make a

a second mobile clinic was ready to

prehensive relief packages in the

icating time to help.

difference. While there will be on-

be deployed to Florida to help those

wake of Hurricane Harvey. ZEISS

58 NovDec 2017

Hurricaine Relief.indd 72

Coming together to support VisionCareProducts.com VCPN

11/17/17 10:20 AM

VSP’S 40-FOOT MOBILE EYECARE CLINIC

IN THE WAKE OF RECORD NUMBERS OF DAMAGING HURRICANES ACROSS THE U.S. AND ITS TERRITORIES, THE OPTICAL COMMUNITY STEPPED UP TO HELP. Together With Texas, brands such

mediate financial assistance so that

gear packs for first responders on site

their communities in the aftermath

as David Kind, Trumaker and

practices can stay open and support

in Houston while more than 20,000

of natural disasters.

Taylor Stitch have donated $2 of

the community’s eyecare needs.

T-shirts were sent to area shelters

“There is much work to be done

every sale through the end of Sep-

Vision Expo also encouraged

for those in need of basic necessities.

to help fellow Americans recover

tember to the Greater Houston

contributions to the American Red

Based in Daytona Beach, FL, Costa’s

from the devastation of hurricanes,

Community Foundation.

Cross Hurricane Relief fund through

team was within the affected zone of

fires and other natural disasters re-

The American Board of Opticianry

Hurricane Irma. “It is hard to find the

cently impacting our country,” said

TEAMWORK AT WEST

& National Contact Lens Examiners

words to explain how amazing and

Myles Freeman, Jr., co-owner of

When the vision industry literally

and its affiliates: the Contact Lens

selfless our Costa team has been,”

Wiley X, Inc. “In times like these,

came together during Vision Expo

Society of America, Opticians Asso-

said CEO Holly Rush.

it is vital to support relief efforts

West, attendees and exhibitors who

ciation of America and the National

were interested in helping were di-

Academy of Opticianry.

Costa’s #OneCoast campaign

organized by trusted humanitarian

helps to drive donations to the

organizations with much-needed

rected to donate to Optometry’s

While at Vision Expo West, Costa

Red Cross hurricane relief fund

funds, time or manpower.”

Fund for Disaster Relief (OFDR),

committed to pledging 100% of its

as well as a new fund called WARF

a subsidiary of Optometry Cares,

profits from orders placed at the

(Worldwide Anglers Relief Fund)

Kaitlyn Robertson has been

The AOA Foundation. OFDR is able

show to the Red Cross hurricane

which, through longtime partners

writing for over a decade, with

to respond to ECPs within days of a

relief efforts. After Hurricane Har-

at the International Game Fish As-

the majority of that time spent

catastrophic event; it provides im-

vey, Costa assembled hundreds of

sociation, will support anglers and

in the eyewear field.

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NovDec 2017 59

11/17/17 10:20 AM

S o ci a l Me di aA d v isor

INDEX TO ADVERTISERS ADVERTISER

PAGE

PHONE

WEBSITE

All About Vision

8

858.454.2145

AllAboutVision.com

Costa

15, 33

800.447.3700

CostaDelMar.com

Essilor Instruments USA

17, 44, 52

855.393.4647

EssilorInstrumentsUSA.com

Eyewear Designs

CV4

800.645.6596

EyewearDesigns.com

Inspecs

30 800.852.7857 Inspecs.co.uk

Kenmark Eyewear

21

800.627.2898

KenmarkEyewear.com

DAY AND TIME If most of your followers were engaging Thursday at 8am, to conSamantha Toth

Measure Your 2017 Success

tinue this trend try to do the same on other days to see if it helps boost your pages even further.

Analyzing the positive impact of your social media strategy is critical

COMPARE TRENDS BY SEASON Did your back-to-school season

Lab-Tech Inc.

57

800.822.4343

Lab-Tech.net

to continued success and growth.

Reviewing these key areas will help

show a spike in followers or

Nouveau Eyewear

36

800.292.4342

NouveauEyewear.com

you make improvements in 2018.

engagement? This can illustrate

OAA

CV3

901.388.2423

OAA.org

when patients are looking for FOLLOWER GROWTH

those deals. Make a note for 2018 to plan a promotion or social

Optek International

48

727.522.2301

OptekInternational.com

On Facebook, review the insight tools to evaluate your metrics and

media contest around this time to

Optometry Giving Sight

10

888.OGS.GIVE

GivingSight.org

month-by-month improvements.

ramp up sales even more!

OWP

18

913.839.1519

OWPusa.com

PPG Industries Inc.

54

800.843.3937

X-CelOptical.com

Safilo

7

800.631.1188

Safilo.com

Take a closer look at these trends to determine what caused these suc-

PROMOTIONS AND SALES

cesses or hiccups.

Offering a bring-in coupon or promotional code that patients have to

Think About Your Eyes

61

—

ThinkAboutYourEyes.com

Transitions Optical Inc.

50

800.533.2081

Transitions.com

Tuscany Eyewear

2, 28

800.293.9588

TuscanyEyewear.com

VSP Optics Group

CV2 Spread —

WestGroupe

4-5 800.361.6220 WestGroupe.com

Wiley X Eyewear Younger Optics

9, 11, 13 CV1

800.776.7842 800.366.5367

University.VSP.com/UnityVia

WileyX.com YoungerOptics.com

(ISSN-1549-6716) is published monthly, except December, by JFT Properties LLC, 24651 Center Ridge Road, Suite 425, Westlake, OH 44145. Phone (440) 471-7810. Periodical Postage paid at Cleveland, OH and additional mailing offices. Postmaster: Send address changes to VCPN, P.O. Box 986, Levittown, PA 19055-9998.

Subscriptions: VCPN, P.O. Box 986, Levittown, PA 19055-9998 or online at visioncareproducts. com. Distributed to qualified optical dispensing locations, chain store headquarters, and optical laboratories. Other U.S. subscriptions are available for $85 for one year; $160 for two years. Contact publisher for overseas rates. Copyright © 2017 by JFT Properties LLC. No part of this publication may be reproduced without written permission of the publisher. The publisher’s acceptance and publication of any advertising or editorial materials does not constitute endorsement of any product, service, or company by JFT Properties LLC. Throughout this publication, trademark names are used. Instead of placing a trademark or registration symbol at every occurrence, we are using the names editorially only, with no intention of infringement of the trademark.

60 NovDec 2017

Social Media Advisor_half_NovDec17.indd 60

ONLINE REVIEWS

mention at check-in are great assets

Train your staff on how to ask for

for measuring .

feedback. Offering in-office surveys or sending email surveys

NEW PATIENTS

after an appointment encourages

Did any new patients find you on

patients to leave a review on your

social media? If you are not able

Yelp page, Google page or your

to track this, try adding a referral

website.

question such as “Did you visit us on Facebook prior to your visit

ENGAGEMENT AND POST TYPE

today?” on your patient intake

Review your posts and identify

form. For example, Social media

what types of content received the

can be a great tool for driving new

most comments and likes. Were

patients and for creating personal

they posts with images, videos,

connections. Whatever your goal,

polls or articles? What topics did

make sure you start with a plan for

they discuss? Take note of the rank

2018 and continually measure and

in types of posts, and use it to set

analyze your efforts to stay on the

goals and plan for 2018.

track for success.

Samantha Toth is the resident marketing rockstar for Innexus by Innereactive, specializing in websites, social media and marketing for the eyecare industry. Learn more at GetInnexus.com.

VisionCareProducts.com VCPN

11/17/17 10:18 AM

Think About Your Eyes

Because Life is Worth Seeing!

Motivate the American public to get an annual comprehensive eye exam: that is our one

mission at Think About Your Eyes (TAYE) - and now we are now able to do that more effectively. Through the support of our Leadership Partners, the 40 state optometric associations who have signed up every active member, and the individual practices who have purchased a listing on the TAYE locator, TAYE has developed and launched two new television ads and two new radio ads during 2017, all of which celebrate how the gift of sight enhances everyday experiences as well as life’s important moments.

Thanks to our partners for their continued support. We look forward to 2018, with more people seeing the new campaign. We invite every optical company and eye care provider to join us in growing exams today, and educating the next generation of patients for tomorrow!

Š2017 All rights reserved. Think About Your Eyes is a public awareness campaign focused on educating consumers on the importance of vision health.

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LOOKING BACK

TrèsAméricain

French eyewear brand Lafont, recognized by its unmistakably chic style, celebrates its 30th year in North America with a commemorative sunglass as well as special events across the country. “Our 30th anniversary in the American optical market marks a huge milestone for a continual creative brand such as ours,” said Ray Khalil, president of Lafont North America. The company was established by Louis Lafont in 1923 as a small boutique in the Madeleine district of Paris; frames are crafted in France’s Jura region with the Origin of France Guarantee (OFG). It was Philippe and Laurence Lafont (Louis’s grandson and his wife, respectively) who recognized the American consumer was ready for a sophisticated look and began supplying it to the U.S. market in 1987. Launched at Vision Expo East in March, Lafont’s limited run—only 400—of sunglasses named “THIRTY” features a black, stainless and acetate frame that is embellished with cut-outs of the Statue of Liberty on one temple and the Eiffel Tower on the other. “People who have Lafont frames know they are Lafont frames,” said Sam Morgenstern, an optician at The Optical Shoppe in Princeton, NJ, which carries the brand. “No one is going to mistake a Lafont frame for something else.”

64 NovDec 2017

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11/17/17 10:17 AM

It’s TIME

A M ER I C A

KNEW

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