VISION EXPO WEST ISSUE: LAUNCHES, PROMOTIONS, MERCHANDISING AND EVENTS
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PETITE-FIT ROAD TEST: NORTHERN, NJ
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PRODUCT INFORMATION FOR OPTICAL PEOPLE • VISIONCAREPRODUCTS.COM
POLYCARBONATE COMPOSITE SEGMENTED MULTIFOCAL LENSES
David Rips, CEO
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FT28 Bifocal • FT35 Bifocal • 7 x 28 Trifocal
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kensie / unique
COME VISIT US AT VISION E XPO WEST ZAC POSEN / NAOMI
BOOTH #16031
kenmarkeyewear.com | @kenmarkeyewear | #kenmarkeyewear
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VERA WANG / V514
ZAC POSEN / COOPER
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VISION EXPO WEST - BOOTH 17019 SILMO - HALL 5 BOOTH 60
855.455.0042 | westgroupe.com
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THROUGH MY KLiiK I SEE MORE THAN JUST THE WORLD AROUND ME
Taking its direction from the clean, modern aesthetic of Danish design, KLiiK denmark eyewear is subtle yet always inspired. The rich, saturated coloring, laser cut detailing and mixing of patterns and materials are some of the design elements that are integral to the KLiiK denmark collection. Designed for both men and women, KLiiK denmark focuses on smaller eye sizes and is a go to brand for the smaller fit, small PD consumer with a strong sense of style.
KLiiK.COM K• 590
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SEE T H E L AT EST R ELE ASES AT V ISION EX PO W EST booth
#
19031
McGeeGroup.com | 800.966.2020
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G E T
A
G R I P
Presenting the all new SPINE Collection with the introduction of the 4.6 mm hinge. Half the size. Same amazing grip.
LAUNCHING VEW 2017 Booth #19065
www.mondotticausa.com
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866.666.3662
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ADVERTORIAL
MONDOTTICA LAUNCHING SPINE AT VISION EXPO WEST 2017 FLEX APPEAL Here at SPINE we solve complex problems through intelligent engineering. Form follows function and aesthetics are dictated by technology and the solutions their relationship offers. Science takes center stage. Inspired by the interaction between vertebrae, SPINE solves age-old hinge limitations. Unencumbered by traditional parts and manufacturing processes, we strive to out-think the competition. Globally patented, you can be assured there is no substitute, so don’t accept one. SPINE hinges grip all day long, morphing to fit any face shape and head size, all with the lightest of touch. Temples open and close smoothly and gradually without flicking and traditional “dead” points. There are no screws loose here - because there are no screws used in SPINE working mechanics. Accidental impacts are glanced off as SPINE moves in all directions, absorbing and dissipating shocks which greatly reduces breakage. Temples shut automatically. Yes, they really do. STYLES GALORE SPINE has a new and expanded collection with the introduction of the new 4.6 hinge. This hinge has the same performance as the 7.5,
just half the size! Now SPINE has two great options. The original 7.5 hinge provides a strong statement which perfectly displays the signature hinge that is unmistakably SPINE, while the 4.6 hinge gives way to a more subtle and minimalist look. Both have the same performance that you have come to expect from Spine. Of the 17 styles, 11 are optical, made up of seven plastic and four metal hinge designs. The remaining six are sun styles made up of two metal and four plastic hinge designs. Merchandising materials for SPINE include an acrylic logo block and a countercard. ENGINEERED FOR COMFORT AND FUNCTIONALITY Along with a multitude of styles to choose from, SPINE eyewear offers its users a variety of key design and performance features. Signature tips offer vertebrae-engineered technology for better grip and reduced slipping, while signature nosepads encased in the highest quality of silicone provide the perfect fit and maximum comfort. A signature end piece machine milled to echo the front housing of the hinge, which maintains top-tier performance now at only half the original size, creates a seamless integration from temple to front.
MONDOTTICA USA 866.666.3662 • Mondotticausa.com • CustomerService@Mondotticausa.com XX September 2017
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PORSCHE DESIGN EYEWEAR
P´8478 SUNGLASSES INSPIRED BY OUR PASSION FOR DESIGN
www.porsche-design.com
12960 West State Road 84. Davie, FL 33325 • 954-835-2155 • 800-293-9588 • E-mail: nyoi@tuscanyeyewear.com • www.tuscanyeyewear.com
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YOUR TOTAL OPTICAL PRODUCT RESOURCE
TABLE OF CONTENTS 26
On the Cover
UPFRONT VIEWS 16
40
36
Guest Editorial THINK ABOUT YOUR EYES by Christopher J. Babin, OD and Charlene Walton, OD 20 PRODUCT BUZZ 22 EXPO BUZZ 24
Making the rounds at fashion weeks throughout the world, Stevie Boi’s NOIR spring/summer 2018 collection, which features both clothing as well as sunwear and accessories, exudes an edgy mood in the designer’s favorite color, black. With spikes and studs and unusual shapes, Boi’s sunwear collection includes both one-off couture pieces as well as a line of luxury sunglasses created in partnership with independent optical house EDA Frames. Boi, who first made his name appearing on the cover of Vogue Italia, introduced this, his first men’s collection, at the Bernic Hotel in New York City this July. The designer behind Lady Gaga’s “Poker Face” headpiece and “Judas” shades has a client list of celebrities who set the trends rather than follow them. In addition to Lady Gaga, Boi’s regular fans include Elton John, Rihanna, Beyoncé, Madonna, Britney Spears and Katy Perry. To discover more about this avant garde designer, read the exclusive interview starting on page 46. Model wears 5B Chronicals • SBShades StevieBoi.com · Info@StevieBoi.com
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NOTEWORTHY When ‘Zero’ Means More 28 ONE-TO-ONE Kurt Atchison, President, Schneider Optical Machines, Inc. 30
48
EYEWEAR & FASHION The Upper Crust 35 Petite-Fit Road Test 38 Vying for Value 42 Interview Stevie Boi Wonder 46 New Collection Brings Safilo Back to Brand 48 Closeup Pretty in Pulitzer 52 Frame Front Joie de Vivre 54 Panorama The Daring Style of Police 56 Panorama Just Wear It 58 Panorama Sharper Image 60 NEW 62
‘ECLIPSE’-ING THE NEWS FACEBOOK.COM/ VISIONCAREPRODUCTNEWS.COM Our social media followers liked the educational videos and articles VCPN posted leading up to last month’s solar eclipse. News that United Healthcare donated eclipse viewers and educational materials to thousands of children nationwide reached many followers.
VCPN AT THE ACE AWARDS FACEBOOK.COM/ VISIONCAREPRODUCTNEWS.COM VCPN was live at the Accessories Council ACE Awards at Cipriani in NYC. Safilo’s Eden Wexler and VCPN’s John Sailer snagged an exclusive interview with actress and honoree Eva Longoria, who talked about her must-have fashion accessory: sunglasses.
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YOUR TOTAL OPTICAL PRODUCT RESOURCE
TABLE OF CONTENTS SEPTEMBER 2017 Volume 17, Issue 9
VISION CARE TECHNOLOGY It’s a Wrap! 71
EDITORIAL STAFF
Edging Myths Debunked 78
Executive Editor Michele Silver• MS@VisionCareProducts.com
NEW 83
Assistant Editor Cara Aidone Huzinec • CH@VisionCareProducts.com
BUSINESS SOLUTIONS
Assistant Editor Alex Evans • AE@VisionCareProducts.com
Inside Job 88
Ping! 86
Production and Web Manager Anthony Floreno • AF@VisionCareProducts.com Contributing Writers Christopher J. Babin, Mark Clark, Joy L. Gibb, Sharon Leonard, Richard McCoy, Travis Reed, Kaitlyn Robertson, Samantha Toth, Charlene Walton Editor Emeritus Ed De Gennaro, MEd, ABOM ED@VisionCareProducts.com
83 96 63
Are You Making These Social Media Mistakes? 90
Vice President, Design Jane Kaplan • JK@VisionCareProducts.com Assistant Art Director Bruce Kenselaar • BK@VisionCareProducts.com
78
All Wrapped Up 75
Vice President, Editorial John Sailer • JS@VisionCareProducts.com
NEW 92
ADVERTISERS’ INDEX Advertisers’ Contact Information 92
VISION EXCHANGE Classified Advertising for the Optical Industry 93
LOOKING BACK Napoleon Scissorhands 96
71
89
BUSINESS STAFF President & Publisher Frank Giammanco • FG@VisionCareProducts.com Executive VP & Associate Publisher Shawn Mery • SM@VisionCareProducts.com Director of Sales Janet Cunningham • JC@VisionCareProducts.com Vice President, Marketing Debby Corriveau • DC@VisionCareProducts.com Vice President, Operations Sharon O’Hanlon • SO@VisionCareProducts.com Subscriptions SUB@VisionCareProducts.com
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DAYMOND JOHN, STAR OF ABC’S SHARK TANK, WILL BE THE KEYNOTE SPEAKER AT THE VISION COUNCIL’S 2018 EXECUTIVE SUMMIT. VisionCareProducts.com VCPN
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VIEWS
Take Patient Education to New Heights
ular note are some new electronic tools to assist attendees with their educational plans. These include the new Interactive Education Brochure to help attendees find the JOHN SAILER
VIEWS ON VEW We will always need trade shows so we can meet face-to-face in order
Educate your patients and build your practice with free services from AllAboutVision.com.
• Free listings in the Eye Care Practice Network
marks and reading course descriptions, all in one location. Available
along
with
the
Education Brochure is the newly
work and learn. A few years back,
launched Education Concierge
one of the established electronic
to help attendees select the best
marketing firms in optical launched
education options based on
a virtual trade show, where sem-
individual needs, navigate the
inars were presented online and
registration process and effi-
exhibitors and attendees had the
ciently schedule for the show. To
opportunity to interact in real time.
further coordinate their learn-
After a couple years trying this,
ing opportunities at the show,
the virtual trade show didn’t gain
attendees can also access the new
any traction and quietly faded away.
Education Highlights section
Because even in this era of predom-
of VisionExpoWest.com to cus-
inantly electronic communication
tomize the continuing education
(such as in the article about sms on
information they receive from
page 86), there’s need for a specific
show organizers.
sets aside for in-person interaction.
• Free, comprehensive, trustworthy patient education
searching keywords, creating book-
to conduct business, socialize, net-
time that the entire optical industry
Visit www.allaboutvision.com/ecp/ to learn about…
classes that matter most to them by
Also new this year, VEW will host three days of digital marketing dis-
The success of the Vision Expos
cussions in the new Google Partners
East and West reflects this. Twice a
Lounge led by a Google campaign
year, every year, the industry’s par-
strategist.
ticipants are busy preparing for,
For further show planning, in
• Free Eye Health Videos for practice websites
participating in and following up
this special Vision Expo West 2017
• Free Eye Health News Feeds for practice Facebook pages
on these two annual events. This
issue of VCPN you’ll find Expo
year is no different as we gather to
Buzz detailing many of the specials,
discuss where we are and where we
promotions and company events
are headed with our businesses.
planned at the various exhibitors’
• And more! AllAboutVision.com is a leading provider of online eye health and vision correction information. We have hundreds of pages of easy-to-understand, trustworthy content that is developed with the input of eye care professionals on our Editorial Advisory Board.
Of course,Vision Expo facilitates this by providing the educational
booths throughout the show. So
here
we
are, another
sessions and exhibit floor that com-
September and another Vision
prise the event’s foundation then
Expo West, with these new tools at
builds upon that with new initia-
your fingertips to make it your most
tives each year. This year, of partic-
effective and efficient show yet.
AllAboutVision.com is a Supporter National Sponsor of Optometry Giving Sight. © 2016 Access Media Group LLC. All About Vision and AllAboutVision.com are registered trademarks of Access Media.
email me at JS@VisionCareProducts.com 16 September 2017
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A LEGACY OF PROTECTING AMERICA’S EYES
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VIEWS
BOOTH
For the uninitiated, omni-
LP6075 | VEW 2017
channel refers to the blending of physical retailing/marketing with a digital component that, to the consumer, appears seamless and FRANK GIAMMANCO
INTRODUCING NEW PRODUCTS WITH
NEW CAPABILITIES INCREASED ACCURACY & AFFORDABLE PRICES EXCELON LENS EDGER HPE----
AUTO LENSMETER HLM--
personalized. Shopping is an experience,
IS RETAILING DEAD?
whether it’s done on a computer or
We’ve all heard the stories or seen
in an actual store. And that experi-
the hard evidence: shopping malls
ence needs to be unique and con-
like ghost towns, storefronts shut-
sistent with consumer preferences
tered and accumulating cobwebs.
and proclivities.
What’s more, the trend is not
Optical, for its part, has remained
exclusive to the general retail or
somewhat resilient within the retail
variety store model (think Sears
world, notwithstanding the pres-
and JCPenney); retail special-
sures created by third-party reim-
ists such as Radio Shack, Payless
bursements and lack of disposable
Shoes and Gymboree have also
incomes. But regardless, in this
succumbed.
age of consumer dominance what
But while the Amazons and
impacts traditional retailing will
Walmarts of the world are becom-
eventually impact optical as well.
ing online retailing juggernauts,
And if shopping malls—where
brick-and-mortar actually held
many optical locations reside—are
its own. For the first half of 2017,
seeing sharp declines in customer
retail sales were actually up by 4%
activity, that will certainly affect the
over the same period in the pre-
business of those locations.
vious year, and while that’s not
In order to stay ahead of the
necessarily cause to shoot off fire-
curve on retail trends, optical
works, it does indicate that retail-
will have to change along with
ing still has some fight left.
them. That means doing business
What success the category has
online at some level, merchandis-
had is due to one thing: the growth
ing store environments consistent
of omnichannel shopping and the
with consumer expectations and
willingness of some retail to accom-
maintaining and balancing both
modate it. What was “the flavor of
the physical and cyber stores so
the month” just a couple years ago is
that the customer sees continuity.
an essential practice now. Certainly
Conventional
retailing
has
online shopping has seen an uptick
taken a hit because it didn’t see
in sales—particularly in apparel
change coming, and when it did
and consumer electronics—but the
it didn’t respond to it. Optical
demand for physical stores is still
should be sure not to make the
present.
same mistake.
email me at FG@VisionCareProducts.com 18 September 2017
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Take the Challenge this October so that every child can see their future clearly
Photo courtesy Ver Bien para Aprender Mejor
When Eyes Need a Break The first thing many peo-
seconds. This gives eyes a break
ple see in the morning is their
from focusing on items in close
smartphone—The Vision Coun-
range. Dimming screen light can
cil’s Digital Eye Strain report
also alleviate symptoms. Using
showed that 55% use one as an
lamps rather than overhead light
alarm clock. Email and reading
can reduce screen glare. Keeping
news make this device an inte-
devices at least an arm’s length
gral part of morning routines.
away helps eyes with focusing.
Many people then go to work
Also discuss the benefits of an-
and sit in front of their comput-
ti-reflective lenses for reducing
er until close of business. Re-
digital eyestrain.
turning home, laptops, tablets
An annual eye exam provides
How do I take the challenge?
and smartphones remain a part
the perfect opportunity to check
3 Make a personal, practice donation, pledge and/or
of life.
in with patients about their
3 Donate $2 for every pair of frames or glasses sold during October and/or
The AOA’s Eye-Q survey in
screen time and device habits,
2016 showed the role screens play
which is why I’m proud to sup-
in our life. A 61% majority use
port Think About Your Eyes and
multiple devices simultaneously,
the importance of annual eye
with 58% saying they experience
exams.
3 Raise funds from patients, employees, friends and family. Why children especially need our help?
70%
of the school day
involves visually based tasks.
Children with vision problems are
times more likely to fail at least one grade.
digital eyestrain or fatigue as a result of screen time. I see patients who think they have a serious vision problem when their vision is blurry and they have a headache at the end of the work day. How-
Visit givingsight.org or call 888-OGS-GIVE to register or to learn more
Transforming lives through the gift of vision
proud supporters of
20 September 2017
TAYE_Sept17.indd 20
ever, they don’t usually consider
Babin
time spent on digital devices as
Christopher J. Babin, OD, and
the cause. The visual demands of
Charlene Walton, OD, are mem-
holding a smartphone at a short-
bers of Optometric Physicians of
er working distance are far great-
Washington and among the 18,000
er than a book.
doctors listed on the Think About
Walton
Educating patients on the
Your Eyes online locator. Think
causes and ways to alleviate eye
About Your Eyes is a nationwide
fatigue should be an important
public awareness initiative pro-
part of every patient’s annual
moting the importance of an an-
eye exam.
nual eye exam and overall vision
Patients need to be aware of
health. First Vision Media Group
the 20-20-20 rule: every 20 min-
supports Think About Your Eyes as
utes, look 20 feet away for 20
a media partner. visioncareproducts.com VCPN
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LIVETHE LIGHT
TM
Lenses that keep up with kids. Everywhere they go. From the backyard to their favorite screen and everywhere in between, TransitionsÂŽ lenses help protect young patients from UV rays and harmful blue light, indoors and out. So their lenses keep up with them no matter where they go. Find Back-to-School Materials at TransitionsPRO.com/Kids
Transitions, the swirl and Transitions Adaptive Lenses are registered trademarks of Transitions Optical, Inc., used under license by Transitions Optical Limited. Live the Good Light is a trademark of Transitions Optical Limited. Š2017 Transitions Optical Limited. Photochromic performance is influenced by temperature, UV exposure and lens material.
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PRODUCTBUZZ LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW HAPPY FOR HONG KONG Celebrating its 25th anniversary, the Hong Kong Optical Fair returns Nov. 8 to 10. Along with its “Brand Named Gallery” fashion parades, the show will host the 15th Hong Kong Optometric Conference, this year focused on neuro vision rehabilitation. Exclusive offers for new overseas buyers include air and hotel packages. 212.838.8688, HKTDC. com/Fair/HKOpticalFair-EN.
A SWEET SIGHT Think About Your Eyes (TAYE) launched its heartstrings-tugging campaign “Seeing is a Gift” with one commercial focused on children’s vision and the other for an adult audience. The campaign was developed from TAYE’s market research that showed that reaching the public on an emotional level was the best approach, according to Jon Torrey, executive director. ThinkAboutYourEyes.com.
POLAROID EYEWEAR BY SAFILO
LIGHTING UP SOCIAL MEDIA Actress Jamie Chung and eyewear design duo Coco & Breezy are among the brand influencers who use social media to share how Transitions lenses help them see more comfortably and protect their eyes from harmful UV rays. Part of Transitions’ “The Good Light Project,” this online initiative also has a component for consumers, #goodlightproject, which encourages wearers to post photos of themselves in the brand’s photochromics. Visit Transitions.com/GoodLight. Don’t miss out: Transitions will start accepting nominations Oct. 1 for its annual Innovation Awards, due Oct. 31. Winners will be announced at the 2018 Transitions Academy, Feb. 11 to 14 in Orlando, FL. 800.848.1506, www. TransitionsPRO.com/Awards.
22 September 2017
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SCORED THE 2017 ACE LEGACY AWARD IN HONOR OF ITS 80TH ANNIVERSARY.
AND THEN THERE WERE FIVE Italian eyewear company Area98 announced the five finalists of its first annual Coco Song Award, a competition it co-sponsors with Harim Accademia Euromediterranea, which offers professional training in creative arts. Evaluated on uniqueness, wearability and merchantability, the sunglass prototypes were designed by students who undertook an internship with the company. The winner will be announced Oct. 9 at Silmo Paris, and Area 98 will produce the winning design. Area98.it; Facebook. com/Area98Eyewear; Instagram: @area98eyewear.
CAMERA AT YOUR TEMPLE TIPS From ClearVision Optical comes the Op collection with a PogoTrack camera. Six ophthalmic and six sunglass styles for men and women feature the wearable technology that comprises a magnetic strip on the temples to which the PogoCam is attached. Wearers can now take handsfree photos and HD video. The platform paves the way for future wearables such as UV meters and alertness monitors, according to David Friedfeld, ClearVision president, who added: “You can use it with PogoCam right out of the box, but the possibilities going forward are endless.” 800.645.3733, CVOptical.com.
VisionCareProducts.com VCPN
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NOVAK DJOKO VIC
RENÉ L ACOSTE TIMES
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EXPO BUZZ ImageWear/Nouveau Eyewear, #16042
ClearVision Optical, #16087
Kenmark Eywear, #16031
Zyloware, #18031
Morel, #G21015
Costa, #21087
ZEISS, #LP8065
L’Amy America, #16043
ImageWear/Nouveau Eyewear #16042, is hosting the Teenage Mutant Ninja Turtles, who will perform live Friday, Sept. 15 from noon to 4pm, and you can snap a picture with them in a half shell. Receive a free My Little Pony shopping tote and check out the girls’ collection while you’re there. Schedule an appointment and receive a free cosmetic bag, plus look for special savings (discounts of up to $900 on a single purchase) on Nouveau, ImageWear and Revolution Magnetic Clip-Ons.
L’Amy America #16043,
Register for the annual Holiday Charity Program “Buy 1, Give
1 to See a Better Tomorrow, Today.” All re-orders placed online will count as one sold and L’Amy will match and donate one frame to a person in need.
Vivid Eyewear #19017, has specials on Vivid and Ecru frames: buy 50, get a $50 gift card; buy 100 for a $100 gift card. All orders purchased at the show will be shipped free. ClearVision Optical #16087, Stop by to play “Red’s Journey” mobile game starring Dilli Dalli’s pediatric eyewear mascot, and daily point leaders will receive prizes. Proceeds from the game (available to download this month) will be donated to Orbis International and Optometry Cares - the AOA Foundation. Zyloware
Eyewear #18031, will hold daily raffles for such prizes as a Randy Jackson-autographed guitar, a signed Shaquille O’Neal basketball and an Amazon Echo Show. Kenmark Eyewear #16031, is giving away a five-night trip for two to the Hotel San Cristobal in Mexico, plus luggage from Away and travel essentials from Lilly Pulitzer and Original Penguin. ZEISS #LP8065, is also raffling a trip to its company headquarters in Germany. Pop in to discover how ZEISS integrated equipment and premium solutions can make your practice stand out to enter. Liberty Sport #20001, Place an order at the show to enter a daily raffle for an Adventurer GPS Outdoor Tom Tom Watch, a $349 value. Morel
#G21015, invites you to have your badge scanned for a chance to win either an Amazon Echo or an 18-piece kit complete with frames and P-O-P materials from Öga or Koali. Costa #21087, Play the ”Spin to Win” wheel for various prizes from suns and ophthalmic frames to gear, cleaning cloths and apparel. 24 September 2017
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We’ve taken all we’ve learned making legendary sunglasses and put that into a new line of expertly crafted frames. Introducing Costa Optical. Because not every moment of our lives takes place under the sun.
F o r n e w a c c o u n t i n q u i r i e s o r t o o r d e r C o s t a O p t i c a l f r a m e s , c a l l 1- 8 0 0 - 4 4 7 -3 7 0 0 .
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EXPO BUZZ Alternative Eyewear/ Plan “B” Eyewear, #G23031 New York Eye, #16111
Tura, #16021 Stereo Optical, #LP11064
McGee Group, #19031 OptiSource International, #LP13079 Essilor, #LP6065
Inspecs, The Suites
Signet Armorlite #LP11103, will test your eyewear for blue light protection at its Kodak Total Blue Lens Demo Unit. Check out the new Practice Plus website and receive giveaways. San Diego Zoo Lemur Plushies will be raffled every hour. OptiSource International #LP13079, is giving a free 12-piece P-O-P display if you purchase 24 pieces in each color of the Kool Klean Kit. Essilor Instruments #LP6065, is rolling back the price of the Neksia Edging System to the Essilor Kappa 1999 introductory price of $27,500 plus 0% financing. Inspecs, The Suites, will give you one sun frame from O’Neill, Superdry or Santana collections half off for each ophthalmic frame ordered. Hilco Vision #13107, #13054, is offering its 72-piece Croakies display for $280.80, a 10% discount. McGee Group #19031, wants to make your life even better: Purchase 36 frames from Vera Bradley, Trina Turk or Badgley Mischka and receive your choice of 10 free frames from Life is Good, XOXO, Ducks Unlimited, Totally Rimless or Arglyeculture. Purchase 24 to receive six free. Stereo Optical #LP11064, has a show offer of $6,500 and 0% financing on its Optec Plus smart vision screener. New
York Eye #16111, is
running a 59 cents-each special on all hard cases (excluding styles S411 and S412). Tura
the all-new Brendel collection and new styles in other collections Thursday and
#16021, View Friday from 1pm to 3pm and get a custom “Eye Design” manicure. Alter-
native Eyewear/Plan “B” Eyewear #G23031, Buy 24 pieces from the VUE collection or 12 from any other line to receive a $50 Visa gift card. De Rigo REM #16086, is compensating buyers at various buy-in levels with such gifts as American Express gift cards, a Sonos 5 Play Speaker, a 55inch Samsung Curve Ultra High Definition TV and an Amazon Echo. The first 20 new accounts to place an order at the show will receive either a John Varvatos or CH Caroline Herrera sunglass of their choice and all OPTImum members who review the John Varvatos collection will receive a special gift from the brand. 26 September 2017
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Booth # 18023
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NOTEWORTHY “Shamir Blue Zero allows for ultimate protection indoors from blue light while maintaining nearly clear lens clarity. We are excited about the opportunity to provide eyecare practitioners with this level of protection to their patients. Just as sunglasses are important outdoors, Shamir Blue Zero is as necessary indoors and the marketplace is realizing that.” Mark Becker, VP of marketing and strategic partnerships
WHEN ‘ZERO’ MEANS MORE
S H A M I R I N S I G H T ’ S N E W B L U E L I G H T- B LO C K I N G S O L U T I O N O F F E R S T O TA L P R O T E C T I O N T O PAT I E N T S O F A L L A G E S . Developed out of customer demand for a blue light solution from Shamir, Blue Zero was launched in June to protect patients from harmful artificial light in the 415nm—455nm range. “Blue light has been a growing interest in the industry in the past few years, and our customers have been very interested in a solution from Shamir,” said Candice Keating, director of marketing. “It isn’t our intent to rush to market with anything unless we believe that we are offering the most technologically advanced solution.“ Currently available in SuperLite1.67 and Trivex materials, Shamir Blue Zero is a “nearly clear treatment” within the lens material that blocks three times more harmful blue light than clear lenses, according to the company. Based on a polymer formula, Blue Zero is appropriate for all wearers, including children. It can also be added to most Shamir Freeform lens designs in both Rx and plano: progressive, single vision and bifocal, as well as Shamir’s Work (Computer, Workspace and Relax) and Play lines of lenses.
S H A M I R I N S I G H T, I N C . • 8 7 7. 5 1 4 . 8 3 3 0 • S H A M I R L E N S . C O M • I N F O @ S H A M I R L E N S . C O M 28 September 2017
September Noteworthy.indd 28
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Untitled-1 1
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ONE-TO-ONE “I EXPECT TO SEE THE NEW RETAIL TECHNOLOGY LIKE NANO AND RPT GROW AND BECOME THE GO-TO TECHNOLOGY FOR THE SMALLER PRODUCERS.” -Kurt Atchison
retail eyecare professional prac-
SAILER: Schneider announced
coating system answers this need
tice labs, and what products does
remote virtual reality troubleshoot-
for fast response AR coating. Its
it offer them?
ing capabilities at this year’s Digi-
technology solves the problem of
CON event. Can you describe how
fast response coating that produc-
ATCHISON: Since 2006, we had
that works and if it can be used by
es beautiful lenses with durability
President of Schneider Optical Mach-
“smaller lines,” but they weren’t
retail eyecare professional practice
and perfect color uniformity.
ines’ U.S. operation since June of 2008,
really geared to retail. In the last few
labs using Schneider equipment?
Kurt Atchison has a long history in the
years, we’ve created specialized
optical field. He started as production
retail-based technology that culmi-
ATCHISON: Our new CMMS Mod-
your background in the optical
supervisor at Omega Optical in 1990
nated in the new Nano Line. We’ve
ulo system, or Virtual Technician,
field, and what are your continuing
then took a sales job with Coburn in
had success through the right sized
fits well for small operations. It goes
goals for Schneider in the North
1996, starting his now 21-year career
and priced technology and the right
well beyond guided menus and easy
American market?
on the equipment side of the business,
packages and support to succeed in
push button operation. Any service
small operations.
requirement is identified automati-
ATCHISON: I started as a produc-
which included nine years with Satis-
SAILER: Personally, Kurt, what is
cally. What to do, how to do it and
tion supervisor at Omega Optical
SAILER: The Nano line is designed
what’s needed to do it are all pre-
back in 1990, so I learned how to
with retail eyecare professional
sented in a control center environ-
make lenses and later how to work
practice labs in mind. What makes
ment. And using VR glasses, any
with doctors and opticians. In 1996,
JOHN SAILER: How long has
it different and sets it apart in the
remote location has the benefit of a
I took a job in sales for Coburn and
Schneider been in the U.S., and
market?
trained technician alongside them
started a now 21-year career on the
virtually. The days of guesswork,
equipment side of making lenses.
ATCHISON: We had great success
callbacks and extensive training
Having been president of Schneider
KURT ATCHISON: Schneider ent-
with our Prolab system previously,
requirements are in the past.
U.S. for nine years now, I’ve seen us
ered the U.S. market after pioneer-
but it had certain limitations. To
ing the digital surfacing method in
invest today, retail labs want to be
SAILER: What other news was
focus has been on providing total
the late 1990s. We established a
certain they can produce the same
announced at this year’s DigiCON
solutions for lens production. Hav-
permanent location in Dallas in
lenses as the big guys. The Nano line
event that was directed at retail
ing been known in the invention of
2004 and have expanded twice to
shrinks the same innovations down
eyecare professional practice labs?
digital surfacing and technology for
our new 26,000 square-foot, state-
to retailers’ needs without any lim-
of-the-art facility here in Frisco,
itations on quality. This brings into
ATCHISON: The Nano surface
see the new retail technology like
TX, just north of Dallas.
play any lens type, including sophis-
line, sized and priced right, with
Nano and RPT grow and become
ticated branded lens products.
full capabilities to match the large
the go-to technology for the smaller
SAILER: Schneider made its name
There is no other retail-focused
labs and lens brands is part of the
producers. With industry consoli-
in digital processing for wholesale
technology for the price that assures
story. But the ability to produce
dation, the smaller operations need
labs. How long has it also been
the capability to make any type of
top quality AR coating at the retail
a competitive edge, and Schneider
offering in-house equipment for
lens on the market.
level is also a must. Our new RPT
would like to lead the way.
loh, three in the role of vice president of sales and marketing.
what was its entry into the market?
30 September 2017
One-To-One_Atchison.indd 30
evolve into the industry leader. Our
the higher volume labs, I expect to
VisionCareProducts.com VCPN
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Eyewe ar & Fa s h i o n T H E
U P P E R
C R U S T
Jewelry-inspired spectacles made from precious metals and decked out with gems offer a taste of the high life. By Kaitlyn Robertson There’s top of the line, and then there’s the tippy top of the line. A select number of manufacturers produce eyewear that’s fancy enough to wear with a couture dress from Gucci and a vintage Judith Leiber purse. The customer for this type of purchase seeks a premium pair of glasses, often made just for them. Frederic De Muenynck, a European optician who hails from a long line of eyecare professionals, operates two stores in Monaco and cares for many of the royal families in Europe. “Through our experience, premium customers definitely do not want frames that casual customers can buy. High end is not just dealing with price but rather exclusivity and luxury,” De Muenynck said. Jessica Reyes Mileti, manager of Clairmont Nichols Opticians in New York City, said that it’s important to carry prestigious frames to set your retail establishment apart. “Some customers have a special occasion for which they want eyewear that will be like jewelry, and some just like to treat themselves to a pair of glasses that makes them feel good.” GOLD STANDARD The first step is using premium materials, and the Atelier collection from Silhouette does just that. The elegant frames are made with 18-karat yellow, white or rose gold and then get taken a notch up with
Ørgreen • 816.220.7533 OrgreenOptics.com Info@OrgreenOptics.com
ethically sourced diamonds, rubies and sapphires. According to Silvia McGinley, Atelier brand manager, each gemstone is selected by hand and all inlay woods are acquired from certified producers “to creVCPN VisionCareProducts.com
Jewelry_Robertson.indd 35
September 2017 35
8/25/17 11:53 AM
Eyewe ar & Fa sh ion
Silhouette Atelier 800.223.0180 • Silhouette.com Atelier@US.Silhouette.com
ate custom-made contemporary precious eyewear that underlines the unique personality of the wear-
Loree Rodkin by Sama Eyewear 877.788.7262 SamaEyewear.net
er.” For fall/winter ’17, Atelier will offer art deco-inspired designs with clear geometric lines, onyx
Atelier frames can take 10 to 12
lection from designer Sheila
SLOW HAND
Precious metals and high-end
Vance of Sama Eyewear in col-
This caliber of eyewear takes lon-
weeks, depending on the design/
bling also take center stage in Ør-
laboration with jewelry designer
ger to produce than its economi-
embellishment ordered, accord-
green’s Grand Danois collection.
Loree Rodkin finds inspiration
cal counterparts, and Reyes Mileti
ing to McGinley. “Each piece is
“The name reflects Ørgreen’s ped-
in decadence and drama. “From
explained that this level of artisan-
truly a work of art from start to
igree of materials, precision and
the couture and pret-a-porter
ship can lead to lifelong customers.
finish–with more than 240 steps
regal designs,” explained Eja Jo-
runways, we saw fabulous state-
“I think brand loyalty starts when a
meticulously crafted by hand in
hansen, PR and communications
ment jewelry done in incredi-
client buys that frame for the first
our workshop,” she said.
manager. A base layer of 24-kar-
ble crystals, onyx, minerals and
time and they realize that the qual-
While a labor-intensive, precious
at gold is topped with a layer of
gold,” Vance said. “There was
ity will last much longer than the
metal and gemstone-adorned pair
either 18-karat gold, palladium
also an influence that [Loree
average frame,” she said. “When
of eyewear may not be recognized
or ruthenium in addition to dia-
Rodkin] was intrigued with—
people move into this category of
for its true value to those other
mond details; the collection ap-
Bijoux Punk—that was adapted
eyewear, they want the frame to be
than the wearer, that really doesn’t
peals to the wearer who craves a
in the colors, styles and place-
durable, attractive and something
matter. De Muenynck likens jew-
“contemporary yet timeless look.”
ments of stones.” The Loree
they look forward to wearing.”
elry-inspired eyewear to having a
In adherence with United Nations
Rodkin by Sama Eyewear collec-
A single frame in the Grand
custom-made suit with a beautiful
guidelines, Ørgreen Optics sources
tion uses plating in 24-karat yel-
Danois collection takes a pains-
inner lining that no one sees, but
ethically, supporting the elimina-
low gold, 18-karat rose gold and
taking seven to eight months to
the wearer knows it’s there. “Our
tion of “conflict diamonds.”
genuine platinum to showcase
produce, according to Johansen.
patients are mainly looking for two
custom Swarovski crystals as well
Each style is set with one to 10
things: exclusivity and social status.
DRAMA QUEEN
as skulls, studs and other art deco
high-quality diamonds, appearing
Knowing that it is high-end makes
Debuting for SILMO, a sun col-
shapes in cut onyx and marcasite.
as a luxurious yet subtle detail.”
them feel proud.” VCPN
stones and baguette diamonds.
36 September 2017 Jewelry_Robertson.indd 36
VisionCareProducts.com VCPN
8/25/17 4:20 PM
A FASHION AND LEISURE BRAND INSPIRED BY THE AMERICAN LIFESTYLE
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Eyewear&Fashion
Petite-Fit Road Test
VCPN’s Executive Editor Michele Silver visited two completely different optical shops in northern New Jersey to find stylish options for her smaller features. She not only found great glasses but also uncovered the great histories behind the owners and their businesses. L E VAT O E Y E W E A R 2 1 O A K S T. , RIDGEWOOD, NJ L E VAT O E Y E W E A R . C O M
Modern wood floors and warm
nesses. After working as an optician
his littlest patients often stay with the
lighting create an instantly wel-
in Bergen County for 15 years, he
practice until they’re old enough to
While I personally love many of
coming environment as I walk
purchased Levato & Gaudiomonte
drive there themselves. “We make it
those brands, they simply don’t fit
into Levato Eyewear. A front dis-
Opticians in 2000. Over the past 18
a family environment here—we want
my smaller face and nosebridge.
play case shows off owner Don
months, he has been transitioning
to know who you are,” Axelband
Axelbrand directed me to the Ann
Axelband’s personal collection of
its name to Levato Eyewear, based
said. “Whatever you need, we’re here
Taylor Petite Collection from L’Amy
vintage frames, and he encourages
on the fact that “Gaudiomonte”
for you and it’s really personal.” The
America. Although I’ve worked in
me to try some on. Axelband, who
doesn’t exactly roll off customers’
conservative town of Ridgewood is a
the optical industry for nearly three
has a youthful energy and nearly
tongues. “People would come in
combination of old and new money;
years, I still have a need for classic
40 years of experience in optom-
saying, ‘Levato and Guacamole’ or
many residents commute to NYC,
brown tortoise. We narrowed (pun
etry, is immediately ready to joke
‘Levato and something with a G that
and there is a robust downtown with
intended) the choices to a rectan-
around—although he takes his
I can’t pronounce,’” he said.
many shops and restaurants.
gular-shaped pair (ATP808) and
profession and service to his Ridge-
for a fun browsing experience.
His team comprises frame stylist/
A curated frame selection from
a more trendy, youthful rounded
manager Jessie Martinez (pictured
brands such as Alain Mikli, BOZ,
style with nosepads (ATP404). They
A native New Yorker, Axelband
above with Axelband); frame styl-
Dolabany, Innotec, John Varvatos,
both fit beautifully and would’ve
became a licensed optician in 1978
ist/social media manager Hannah
iGreen, Gold & Wood and Oliver
had a place in my eyewear ward-
and went on to teach dispensing
Gomez; and optician/lab manager
Peoples for adults; Jelly Bean, Lily
robe, but I ultimately decided on
and manufacturing as well as man-
Ingrid Insignares. Levato Eyewear
Pulitzer, SwissFlex, Nike, Social
the latter. I can’t wait to show them
age and operate several optical busi-
carries frames for the whole family;
Eyes and Converse for kids make
off in the fall!
wood community quite seriously.
38 September 2017
VisionCareProducts.com VCPN
The Amelie
Vision Expo West | Booth G23017 Silmo | Booth 5 CD 101
Untitled-1 1
An Ogi Eyewear Brand ogieyewear.com | 1.888.560.1060
8/24/17 1:23 PM
Eyewear&Fashion
G L E E K & H O WA R D O P T I C I A N S 1 0 S . F U L L E R T O N AV E . , M O N T C L A I R , N J G L E E K A N D H O WA R D . C O M
As a Montclairian for the past nine
Gleek & Howard’s frame boards
Elmini (pictured above, left, next to
Acetate styles from Bevel and theo
years, I have passed by this optical
are filled with stunning looks from
Berk). “It’s all about demonstrating
fit my petite face the best; Berk es-
boutique countless times. What I
Blake Kuwahara, Lindberg, SALT,
the value to the patients and stand-
pecially loved a theo model in black
didn’t realize is the sheer volume
Silhouette (this was one of the first
ing by the product.”
with a middle layer of orange while
of designer eyewear housed in this
European brands he stocked), Anne
When it was time for my fitting, I
I embraced a geometric pair from
900-square-foot store in existence
et Valentin, Mykita, Face à Face, Bar-
was struck by the super focused way
the Plie collection from the theo +
since the 1960s, now owned by Bill
ton Perriera, Jacques Durand, Feb. 31
in which Berk effortlessly chose five
James collaboration.
Berk since 1972.
and Moscot (Gleek & Howard is the
frames for me, each one funkier
Gleek & Howard, which Berk re-
The bedroom community of
only location in New Jersey that sells
than the last but yet still wearable.
fers to as a “little giant” of designer
Montclair, NJ, has been drawing
this NYC-based brand). Finding new
We piled them in the store’s “Wish
eyewear, will undergo a renovation
New Yorkers by the trainloads over
inventory from Europe and Japan is
Dish” (an antique-looking plate
over the next year. After all, for a
the past 10 years. Ethnic restau-
“an obsession,” Berk shared.
with a spectacle image) located on
shop that draws patients from a 25-
rants, good public schools, prox-
But he takes just as much pride
the counter in the middle of the
mile radius, it seems fitting to have
imity to NYC, an art museum and
in producing state-of-the-art lenses
store. Then he patiently watched
an interior design that reflects the
annual festivals for film, food and
for his patients. “We try to accen-
me put them on, explaining what
hand-selected inventory and up-
wine have made this urban/subur-
tuate the optics–we’re trying to give
he liked about each frame for my
scale quality of the optical work in
ban town very desirable.
people quality,” said optician Justin
facial characteristics and lifestyle.
progress here.
40 September 2017
VisionCareProducts.com VCPN
STYLE: HADLEY IN BLACK
Preview the collection at our Vision Expo West Booth #13087
®
Untitled-3 1
1-212-378-7910
allure-eyewear.com 8/23/17 12:34 PM
Eyewe ar & Fa sh ion
Modern Optical, Savvy
Modern Optical, Fascinate
Modern Optical, Intellect
VYING FOR VALUE IT COMPRISES A SUBSTANTIAL PERCENTAGE OF BUSINESS FOR MANY U.S. DISPENSARIES, AND THE CURRENT CROP OF AFFORDABLE FRAMES ARE PLEASINGLY ON TREND. By Sharon Leonard,
UNCERTAIN FUTURES
wear, i-dealoptics and The Britalia
high end of the low end”, under-
LDO, ABOC-AC, FCLSA
In the eyecare world, there are in-
Group, for whom this category is
scores it’s goal for producing styles
Independent eyecare profession-
creasing pressures that have been
their sweet spot.
that reflect current fashions and
als (ECPs) who dispense glasses
exacerbated by the uncertain fu-
“I target this market because
are constantly faced with what to
ture of insurance availability. On-
there is less demand for both the
Manufacturer i-dealoptics has
carry on their frame boards.
top-selling shapes and colors.
line retailers have also taken some
high end and the super cheap,” said
a like-minded approach to this as-
Savvy buyers will have a solid
nibbles from the average ECP’s
William Kautsky, president of The
pect of the business.“We continu-
handle on the demographics of
sales. Additionally, some areas of
Britalia Group. “My clients prefer
ally work with our manufacturing
their practice, and most optical
the country have not fully recov-
quality at mid-price, whereas in the
partners to produce the highest
offices work with the “average” pa-
ered from the 2008 depression.
urban areas most practices focus
quality, fully featured and best-fin-
on high-end brand names or ex-
ished frames while at the most
tremely low end.”
controlled price points possible,”
tient from varying income levels,
As a result, value eyewear has
age categories and lifestyle needs.
become even more critical in the
Meeting those needs as well as
frame-buying
and
Eight to Eighty Eyewear has a
said Matt Weingarden, VP of mar-
providing frames that qualify for
there are a number of manufac-
similar modus operadi, accord-
keting. “We specialize in filling the
myriad insurance plans can be a
turers including Modern Optical
ing to CEO Barry Slovinsky. The
needs of the eyewear market with
delicate balancing act.
International, Eight to Eighty Eye-
company’s motto, “We are the
innovation, quality and style.”
42 September 2017
Value Eyewear.indd 42
landscape,
VisionCareProducts.com VCPN
8/25/17 11:28 AM
Untitled-1 1
8/24/17 1:29 PM
© 2017 Max Mara S.r.l. Eyewear produced and distributed exclusively by Safilo USA, Inc. 1.800.631.1188. All Rights Reserved. Style: MM1327
Eyewe ar & Fa sh ion
SAME FACTORY, LOWER PRICES
keting at Modern Optical Inter-
Virtually all frames in the value
national, concurred and stressed
category are manufactured in
that cost-conscious patients have
China. Once considered provid-
increasingly turned to the inter-
ers of low-quality eyewear, the tide
net for “transparency and value.”
has turned quite a bit—which is
She expressed, “Consumers want
music to vendors’ and ECPs’ ears.
the designer look without the de-
“Our frames come from the same
signer prices. Eyewear is no excep-
Asian factories as most designer
tion. Getting something for less is
brands, and we use the same ma-
simply the new consumer way of
terials and manufacturing meth-
shopping.”
Eight to Eighty Eyewear, Pam
ods. Our workmanship is identical but without the designer cost,”
FABULOUS FOR FALL
Kautsky said.
When it comes to new product de-
Paula Weissman, VP of mar-
velopment, all of these companies
Eight to Eighty Eyewear, Stella
follow fashion trends and adapt their product lines accordingly.
tremely lightweight and strong
Kautsky frequently travels to the
plastic known as Ultem from
factories to make sure newer looks
Eight to Eighty Eyewear, and ex-
are translated into a product line
pansions of the titanium models
that will ultimately please buyers
from The Britalia Group.
and patients. i-dealoptics, Casino Eyewear, Claire
Modern Optical International
For fall, ECPs can look forward
will debut 73 releases, with a spe-
to new materials, such as the ex-
cial emphasis on its extended-size i-dealoptics, Casino Eyewear
women’s collection, GB+. Be sure to check out the eight new styles featuring chic designs in bold, rich tones. This new season introduces several rounded silhouettes in autumnal hues such as burgundy and color-infused tortoises. Mixed materials and smartly placed metal accents create a contemporary vibe. Temple details including texturized surfaces and embedded embellishments elevate the versatile collection. Value frames offer the perfect opportunity for ECPs to compete
Liam
with online sales, offer special promotions that encourage multiple purchases, and to stock their frame boards with options that are fully covered by insurance for the Skylar
dollar-challenged consumer. Sharon Leonard, LDO, ABOC AC, FCLSA, is a licensed optician and contact lens practitioner in the Syracuse, NY, area.
WHERE TO FIND IT: The Britalia Group 800.323.2409 • Britaliaoptical.com // Eight to Eighty Eyewear 516.705.8000 • Eighttoeightyeyewear.com // i-dealoptics 800.758.6249 • i-dealoptics.com // Modern Optical International 800.262.8761 • ModernOptical.com 44 September 2017
Value Eyewear.indd 44
VisionCareProducts.com VCPN
8/25/17 11:28 AM
i-dealoptics-VCPN ad Sept 2017.qxp_300 dpi cmyk 9 x 10.875 inches 8/15/17 10:43 AM Page 1
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8/24/17 1:18 PM
Eyewe ar &Fash ion Inter v iew
He’s a dynamic doer. Not only has
The Story, a film he wrote, directed
John Sailer interviewed the design-
an adult and being creative. That’s
he just launched his spring/sum-
and stars in, demonstrates the ver-
er about the new collection and his
how I decided to get into fashion.
mer 2018 eyewear collection, but
satility of the boi genius.
approach to eyewear:
I was already destined to be in the spotlight because I was way too
he’s also released a book, directed a
But it is his eyewear that made
film and expanded into social and
him famous when he first appeared
JOHN SAILER: What’s your back-
connected with so many different
other media.
on the cover of Vogue Italia, followed
ground?
individuals in the fashion industry.
Shade Built My Empire is the
most recently by the release of the
name of Stevie Boi’s new book,
NOIR S/S 2018 collection, which
STEVIE BOI: My entire family
doing shirts, but because I would
alluding to how his otherworldy
plays up his favorite color, black.
comes from a criminal law back-
make sunglasses for me to wear
Just like everybody else, I started
sunwear brought him international
Stevie Boi has outfitted the likes
ground. I went to law school, but it
on a daily basis, [one of my fash-
notoriety. “This year’s NOIR, will
of Rihanna, Lady Gaga, Beyoncé,
didn’t feel right. I’m more artistic and
ion friends] said, “You really need
have a darker, edgier feel,” he said
Madonna, Britney Spears, Katy Per-
out there. I dropped out of college af-
to capitalize off these sunglasses.
about his just released spring/sum-
ry and many other A-list celebrities
ter focusing on finishing high school
They’re so unique and different and
mer 2018 collection.
whose unique fashion sense sets
because my mom kept telling me
crazy and bizarre, just make more.”
trends rather than follows them.
when you finish high school you can
I did and then they ended up on
More than an accomplished eyewear designer, he recounts in this
During an international tour to
go do all the creative stuff. Of course,
the face of Eva Marcille Pigford
year’s autobiography his brand’s
promote the new NOIR collection,
I finished high school and she still
from Top Model on the cover of a
growth from its roots in sunwear
Stevie Boi hosted a fashion show at
didn’t let me. So I moved out when
magazine. From then they went on
design, and his debut of CÄBIN
Manhattan’s Bernic Hotel. VCPN’s
I was about 17 and focused on being
a whole bunch of celebrities.
Stevie Boi Wonder
The avant-garde designer is back in black with his wild signature sunweaR.
Stevie Boi 46 September 2017
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VisionCareProducts.com VCPN
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JS: What inspires your designs?
ic products. I’ve made sunglasses
but the luxury glasses are not. I
ury glasses, I do a couture version–
from a lot of different materials,
partnered with EDA Frames for my
which is handmade, of course, not
SB: I didn’t want to do typical eye-
but the one I think I don’t want to
luxury sunglasses, and they’re get-
manufactured. Then I’ll send a pic-
wear because I thought if I make
go back to is wood. I made a col-
ting them into certain stores.
ture to EDA Frames which makes it
regular luxury sunglasses it may
lection of wooden sunglasses, and
not work out for me because I don’t
they were very fragile.
have the name [recognition]. Let
professional with the CAD files and JS: Then when you’re designing for
the designs and the measurements.
a superstar like Lady Gaga or Elton
me go ahead and shock with bi-
JS: When you’re designing and it’s
John or someone like that, what is
JS: What’s next for Stevie Boi in
zarre, crazy fashion so I can even-
not for a celebrity, what type of
it that you try to achieve for them?
eyewear and beyond?
tually do luxury, and that is literally
wearer are you envisioning? SB: I always have a conversation.
SB: I directed a film I’m releas-
the concept of how that happened. SB: I design for the mood I’m in.
They come to me, and I just listen
ing next year entitled CÄBIN The
JS: You’ve used some interesting
Hot outside, I need big giant black
to whatever their perspective is or
Story which you can find on my
materials. What are the materials
glasses. Cold outside, I want a per-
what they like. That’s how I can vi-
website. It got picked up by a lot
you like working with in eyewear?
spective I can see through. I never
sualize. I don’t want to sound artis-
of film festivals including South by
design with people in mind, unless
tically crazy, but designing is really
Southwest. I released a book en-
SB: I’ve done some crazy stuff, sun-
a client wants something custom.
not that hard. I don’t do it the tra-
titled Shade Built My Empire, and
glasses with burning cigarettes,
I mean, people pay up to $600 for
ditional way. I literally don’t draw. I
I’m touring all around the world
candles. I’m doing a music video
a pair of reading sunglasses and
don’t stay on the computer and do
showcasing my collection. Walk
and there’s candles burning, so I
some people pay up to $3,000 for
CAD. I don’t do any of that. I simply
Fashion Show has me headlining
just put candles on sunglasses. It
mine because they’re looking for
sit at a table and make a mockup.
a lot of their shows, so I’m tour-
was more of an artistic expression.
this artistic expression.
It’s not like I’m selling those specif-
The couture ones are one offs,
It doesn’t require a team of people when I design. When I do lux-
ing with them. I’m producing TV shows and all types of stuff.
S B S h a d e s · St e v i e B o i . co m · I n f o @ St e v i e B o i . co m VCPN VisionCareProducts.com
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Eyewe ar & Fa sh ion
New Collection Brings Safilo Back to Brand Launching this season, the new
SAFILO EYEWEAR COLLECTION brings the iconic company back to its artisanship roots. The 16 styles for men celebrate
trailblazing history in which
body, one stem, two miniatur-
Unveiled in a hidden room to a
Italian manufacturing, starting
it introduced the iconic Elasta
ized harmonic steel springs and
select few at this year’s MIDO
with their names that include
hinge 40 years ago, the SAFILO
two anti-cam-out Teflon-coated
eyewear show in Milan, the new
Calibro, Canalino, Buratto, Lastra,
eyewear collection’s new hinge
screws. The new hinge allows the
SAFILO eyewear collection is
and Bussola. A range of classic
features a titanium body and
temples to adapt to the unique
launching this autumn in designs
colors include vintage havana
an innovative system of double
shape of every face, while the dis-
that combine advanced hinge
and subtle tones of black, brown
springs that the company has
tinctive tubular section enhances
technology with acetate, metal or
and gray.
tested out to a range of 15 years
the flexibility of the temples.
By John Sailer
titanium along with interchange-
of durability. The hinge mecha-
To further ensure a fit that can
able modular parts that ensure a
FIT FOR ANY FACE
nism involves six components,
be customized to any face size
customized fit for any face.
Picking up on the company’s
one seamless cylindrical titanium
and shape, the new designs
48 September 2017
Safilo Rebranding V2.indd 48
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MODEL // LIVIO 8693 / Available with prescription lenses ©2017 Serengeti Eyewear
FREE CLEAR
SEE THE PERFORMANCE AND SOPHISTICATED NEW LOOK OF SERENGETI AT VISION EXPO WEST BOOTH 22059
SERENGETI_AP_241X289MM_COUPLE.indd 1 Untitled-1 1
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Eyewe ar & Fa sh ion
feature ergonomic and inter-
can be ordered and replaced. All
ing KIDS by SAFILO, SEVENTH
as more sexy than working on
changeable nosepads in two sizes
elements are created to be easily
STREET by SAFILO for youth,
our own core brands. We have
on the metal styles, ergonomic
assembled and disassembled in a
and Elasta and Emozioni for the
changed that, and today we put
anti-slip tips and an adjustable
way that quickly allows an optician
mature market.
our best people on our own core
pantoscopic angle.
to repair or change the parts.
MADE TO BE MODULAR The new SAFILO optical frames
In an exclusive interview with
brands, from Carrerra to Polaroid,
Signaling a return to company-
VCPN, Safilo’s CEO Luisa Delga-
Safilo to Smith. In the U.S. we also
branded products and to cover all
do remarked about the company’s
focus on brands such as Elasta
optical market opportunities, this
relaunching of its house brands:
Emozioni and Chesterfield. We
are a modular design system with
newly launched SAFILO eyewear
“They are our history. For many
see our core as our house brands,
a varied choice of materials, shapes
collection is complemented by a
years, Safilo was enamored only
representing between 40% and
and sizes with spare parts that
wide portfolio of brands, includ-
with licenses. It was perceived
50% of our business.”
SAFILO frames are designed as a modular system with a choice of materials, shapes and sizes with parts that can be replaced. The hinge mechanism involves six components so the temples can be adapted to every face.
Calibro01
Bussola01
Buratto01
Canalino02
Canalino03
Bussola03
50 September 2017
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Eyewe ar &Fash ion C los eup
Lindley
Fanning
Sydney
Ashby
Bailey
Blythe
PRETTY IN PULITZER That iconic shift dress meets its optical doppelgänger with By Joy L. Gibb, ABOC
Kenmark Eyewear.
Carlton
Those design elements carry
ing for a modified chic cat eye,
front, suit more average or slightly
The town of Palm Beach, FL, was
over to the Lilly Pulitzer eyewear
consider Sydney, which comes
larger faces.
instrumental in shaping Lilly Pu-
by Kenmark Eyewear for both
in amber, green havana and navy
For girls, the four new styles
litzer’s design career—she was liv-
women and girls. The multi-gen-
havana and offers playful and
comprise Fanning (round, over-
ing there year-round and needed
erational styles will appeal to
colorful patterns on the insides
sized); Brit, a rectangular cat eye;
a frock that would be comfortable,
young women 15-29 and women
of the temple. It’s a particularly
Livie, a super fun style in bright
stylish and casual enough for day-
30-55+ while the Lilly Girls line
great frame for the smaller lady or
tortoises such as aqua and ocean;
time but could be dressed up for
targets ages 6-14.
tween, and it’s available in eyesizes
and Opal, a chic look with enam-
evening. So Pulitzer created the
For fall/winter ’17, there are
of 49 and 51. Carlton is also a pe-
el-filled metal detailing in awe-
shift dress with slits on the side, and
six new ophthalmics for wom-
tite fit, in a trendy round style. The
some colors of cherry granite, navy
in doing so, she wound up starting
en. The Ashby is a chic clubmas-
full-rimmed Bailey and Blythe,
granite and aqua granite.
a new genre of fashion, American
ter-inspired model with cutaway,
which feature a keyhole bridge
Resort Wear. Her clothes showcase
epoxy-filled detailing and the
and a bit of pizazz in berry with a
Joy L. Gibb, ABOC, is the
fun, playful and feminine shapes in
signature gold logo on the tem-
crystal front and gold temples or
lead optician at Daynes Eye
custom colors and patterns. Ac-
ples. Color options comprise blue
blue, with a navy front and silver
and Lasik in Bountiful, UT.
cording to Lilly, “Anything is possi-
marble, tortoise mandarin and
ble with sunshine and a little pink.”
tortoise pearl. If a wearer is look-
52 September 2017
Lilly P_Closeup.indd 52
Kenmark Eyewear • 800.627.2898 • KenmarkEyewear.com VisionCareProducts.com VCPN
8/24/17 4:39 PM
www.eyeweardesigns.com • 800.645.6596 • Style: PE 359
Visit us at Vision Expo West in Las Vegas - Booth # 18015
PE_359_SEPT_17_v1.indd Untitled-3 1 1
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e r v i V e D e i Jo
Eyewe ar & Fa sh ion
THESE STRIKINGLY BEAUTIFUL FRENCH STYLES
WILL ADD THAT JE NE SAIS QUOI
TO FALL WARDROBES.
Arletty 800.832.8233 Lafont.com
Thinktwice2 from Woow 888.388.3223 FaceAFace-Paris.com
BOND Selima Optique 212.677.8487 SelimaOptique.com
Balmain Studio BL1101 800.243.6350 LAmyAmerica.com Support@LAmyAmerica.com
Koali 20014K 800.526.8838 Morel-France.com Sales@Morel-EyewearUSA.com
54 September 2017
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CG0458 CG0537 Marcolin U.S.A. Eyewear Corp. 1 888 MARCOLIN Untitled-1 1
VISION EXPO WEST BOOTH # 16053
8/24/17 1:20 PM
THE DARING STYLE OF POLICE
By Michele Silver
sun and four ophthalmic styles in
Madonna, Michael Jackson, the “Brat
subcollections Heritage Urban, Core
Pack,” acid-wash jeans, neon and big
and Fast Fashion/Discovery for men
hair were just some of the pop-cul-
and Savage, Goldeneye and Wonder
ture phenomenons in the 1980s. The
for women. Metropolitan-inspired
Italian-made Police brand by De Rigo
Heritage Urban links Police’s past and
Vision (distributed by De Rigo REM in
present. Light and flexible, Core rein-
the U.S.) also emerged onto the fashion
terprets signature elements in a mod-
landscape in 1983 as an expression of
ern way, and Fast Fashion/Discovery is
rebellion characterized by this decade.
an exploration of cool, epitomizing the
“The eighties can be addressed as perhaps one of the most significant
latest trends with avant-garde silhouettes and cutting-edge materials.
eras in terms of innovation and ad-
Savage experiments with bold and
vancement in the fashion industry,”
feminine color palettes juxtaposed
stated Enrico Furlan, creative director,
edgy accents to deliver a playful look,
house brands of De Rigo Vision. “As for
while Goldeneye is defined by its keen
the eyewear industry, sunglasses tran-
attention to detail with multifaceted
scended from being just ordinary items
construction and stunning metal de-
to an absolutely essential accessory.”
tailing that boasts a thin or flat profile.
Now carried in more than 80 countries,
Each style in the Wonder Collection
Police eyewear is far from dated; in fact,
packs a daring personality with its ar-
Robert Downey, Jr. wore style Neymar
ray of oversized, stand-out silhouettes
Jr. 1 (named after soccer superstar and
that ooze modern details. “The Police
Olympic gold medalist Neymar Jr.) in
customer is someone who searches for
last year’s Marvel blockbuster, Captain
a style that interprets trends in a per-
America: Civil War. Additional brand
sonal and unique way,” Furlan said,
ambassadors have included inherent
who added that the edgy eyewear ap-
Hollywood rebels Bruce Willis, David
peals to those who have followed the
Beckham and George Clooney.
brand’s evolution as well as first-timers
The fall collection, with the brand’s signature “P” wing logo, features two
WONDER
HIGHWAY
who want to take a fashion risk and fly on those iconic wings.
De Rigo REM 800.423.3023 • DeRigo.US • CustomerService@DeRigo.US 56 September 2017
Police Panorama.indd 56
8/25/17 11:35 AM
PA N O R A M A
BLOCK
GOLDENEYE
STORM
SAVAGE
September 2017 57
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JUST WEAR IT BY JOY L. GIBB, ABOC
NIKE ushers in the next generation of sport performance gear with Helix Elite and Hyperforce Elite from Marchon.
58 September 2017
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PA N O R A M A
MARCHON EYEWEAR • 800.645.1300 • MARCHON.COM • CS@MARCHON.COM
A
the temples a nice, responsive
an athlete moves.
thletes, professional or
will need. Athletes can’t have glass-
otherwise, commit time
es that slip and slide during activity,
feel and keeps them secure in ei-
The Hyperforce Elite lens tints were developed with contrast in
and effort into becom-
and Nike addressed this by using
ther the open or closed position.”
ing the best. They invest in train-
TR90 nylon throughout the frame.
There are four color combinations
mind to allow wearers to better
ing, diet and equipment–and that
This lightweight material provides
that include gray or brown frames
pick up the details of their spe-
equipment should always include
durability and flexibility, making
with silver, deep green, milky gold
cific activity, such as the stitches
superior eye protection. The new
the eyewear tough and comfort-
or black mirror lenses.
on a baseball when pitched as
Nike Helix Elite and Hyperforce
able during intense activity.
Nike Hyperforce Elite, which
well as being able to track the ball
Elite from Marchon, designed in
Additionally, the temples of the
comes styled in black matte with
against the sky. “The mirrored
part by studying athletes in action,
Helix Elite have a thin nylon and
four color/lens choices, presents
lenses project power and strength
are the most technologically ad-
rubber construction, allowing for
the same level of comfort and
against the wearer’s opponent
vanced models to date from the
a flexible and firm grip that adapts
durability but with even greater
by hiding the eyes,” according to
“Just Do It” folks.
to the head; this is important as
emphasis on advanced optics. For
Marchon. “For professional ath-
The Nike Helix Elite is the epit-
the wearer begins to perspire. The
Hyperforce Elite, the lens tints
letes, the mirrored lenses can also
ome of modern performance and
frame uses a snap-in hinge with
and designs were developed to
tie into the athlete’s team colors,
style. First, Nike and ZEISS have
cam functionality that does away
benefit a wide variety of wearers
creating more visual unity and
created state-of-the-art optics that
with the need for a hinge screw,
who need to track objects quickly
demonstrating team strength.”
provide incredible clarity and per-
simplifying the construction while
across a wide field of view. This
ception. Second, the frame con-
making it more robust. According
one-piece lens and MAX Optics
Joy L. Gibb, ABOC, is the lead
struction addresses virtually every
to the Nike Vision Design Team,
provide an uninterrupted line of
optician at Daynes Eye and Lasik
aspect of what a wearer in motion
“The cam hinge geometry gives
sight, no matter how and where
in Bountiful, UT. September 2017 59
Nike Panorama.indd 59
8/24/17 4:41 PM
SHARPER IMAGE
Driven by fashion and solid engineering, WestGroupe’s Evatik collection knows how to cater to the modern man.
By Cara Huzinec
tanium front with beta titanium
A good men’s line can be hard to
temples. A laser-cut split temple
find, but WestGroupe may have
adds additional detail, and the ti-
just the right thing. Evatik, which
tanium temple tip cap is discreet-
was launched in 2009, is a distinc-
ly engraved with an “E.”
tively masculine, high-quality eye-
The style E-9155 provides a
wear collection that ranges from
twist to the popular crystal trend
bold and assertive to minimalist
by playing with acetate contrasts
and sleek.
and custom-engraved OBE UNO
“Men have become more de-
flex hinges provide for a discreet
manding in their style choices,
logo. Designed around a custom
both in fashion and eyewear,” said
hinge, both E-9166 and E-9167 are
Beverly Suliteanu, WestGroupe’s
made from a single block of stain-
vice president of product devel-
less steel, eliminating the need for
opment. “Evatik was one of the
soldering and providing a stronger,
first dedicated men’s collections
more aesthetically pleasing look.
that focused on stylish, detailed-
A pinstripe design is lasered onto
oriented eyewear.”
the temples and brought alive by
The Evatik collection does a beau-
hinges provide an extra measure
painting make the frames pop with
tiful job of balancing luxury and
of durability and comfort, while
on-trend coloring. The wide vari-
“Since the brand’s inception, we
color with comfort and wearabili-
nylon coated screws ensure that
ety of sizing, from 52-60, is another
have had a strong vision of who
ty. WestGroupe uses best-in-class
three- and five-barrel hinges do not
key selling feature.
the Evatik man is,” Suliteanu ex-
materials such as high-grade stain-
loosen. On the design side, laser
The fall 2017 collection com-
plained. “The brand was created
less steel, Japanese titanium and
cutting techniques allow for fine
prises eight new models for your
around evolving technology and
Mazzuchelli acetate.
detailing and an array of coloring
most discerning customers. One
to this day, continues to evolve
European components includ-
techniques including spray appli-
highlight, style E-9156, combines
and grow from both a stylistic
ing OBE and Redtenbacher spring
cations, digital printing and hand
a round, Japanese mono-block ti-
and technical standpoint.”
WestGroupe
•
855.455.0042
•
WestGroupe.com
•
two-tone coloring.
Info@WestGroupe.com
60 September 2017
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PANORAMA
E-9153
E-9150
E-9155
E-9154 E-9156
E-9149
E-9152
E-9151
E-9146
September 2017 61
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Eyewe ar &Fash ion N EW
LAUNCH
Tropez
Folsom
Prince
A&A OPTICAL, CREMIEUX EYEWEAR ”Contemporary classic style mixed with a timeless French Riviera touch” is how A&A Optical describes this men’s collection of 12 models. Created in collaboration with designer Stephane Cremieux of preppy men’s clothing brand Cremieux, the frames are made with handmade Japanese and Italian acetates and feature German and Austrian spring hinges. Inscribed on each model is a quote from Stephane Cremieux: “Ma vision du style,” meaning “My vision of style.” 800.492.4465, AAOpticalCo.com.
62 September 2017
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SHOW silmoparis.com
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Eyewe ar &Fash ion N EW
LAUNCH
Columbus
Cook
Dias
Kingsley
ØRGREEN, AUGUST 2017 COLLECTION Inspired by the great explorers of the world, this collection comprises seven ophthalmics (three women’s, two men’s and two unisex) that highlight the role of color in self expression. Designed in Denmark and handcrafted in Japan, models are constructed of sleek titanium and incorporate “electro color,” which reacts and changes according to surroundings and come in both mono- and bi-chrome color combinations. Each style is named after an explorer such as Columbus, Vasco and Cook. 844.796.4623, OrgreenOptics.com.
Kingsley
64 September 2017
Sept17_NEW.indd 64
Lemon
Vasco
Vitus
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Eyewe ar &Fash ion N EW
CLEARVISION OPTICAL, CO.,
NOUVEAU EYEWEAR,
BCBGMAXAZRIA, KERSTYN
HOT KISS, HK70
Seven models in soft,
ZYLOWARE EYEWEAR,
Bright colors and patterns
MODO, PAPER-THIN
rounded shapes have been
MAXSTUDIO.COM, 158M
characterize three styles
ACETATE, 4512
designed to flatter feminine
A full metal-rimmed frame
in two color choices each
By adding an acetate rim to
faces. Whether in acetate
incorporates a laser cut-
TURA, BRENDEL, 924023
that have been added to
0.6mm-thick beta titanium
or stainless steel, features
out pattern on an acetate
By layering metal and acetate
this contemporary women’s
153, MODO takes lightweight
include color blocking, glitter
temple for a 3D-geometric
and using cutting effects to
collection. HK70 features
and flexible to the next level.
and marbleization in neutral
effect. Available in black
expose colors, styles for fall
either a mixed floral pattern
Styles 4512 and 4513 feature
colors such as black, ivory
or slate, 158M includes the
take a cue from the runway
or glittery frame top and
an exposed metal brow in
and tortoise with punchy
brand’s “globe” logo on
trend of sheer layering. Soft,
temples while HK67 fuses a
color combinations such as
accents of red, blue and
the outside temple along
feminine shapes incorporate
solid front with patterned
crystal acetate/gold titanium
emerald. 800.645.3733,
with spring hinges and
unique details such as metal-
temples. 800.292.4342,
and blue tortoise acetate/
CVOptical.com.
snap-in nosepads for easy
wrapped endpieces and
NouveauEyewear.com.
blue titanium. 800.223.7610,
adjustments. 800.765.3700,
metal inlays. 800.242.8872,
MODO.com.
Zyloware.com.
Tura.com.
66 September 2017
Sept17_NEW.indd 66
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Thursday, September 14, 2017 12:00 pm – 1:30 pm Sands 303 Women and men are welcome. Advanced registration is required at www.opticalwomen.com
In today’s fast-paced world of competitive workplaces, each of us is searching for effective tools that can help us to manage, adapt, and strike out ahead of the pack. Emotional Intelligence (EQ) could be the key to both personal and professional success. Sponsored by ABB Optical Group, the Connection Series event features a panel of industry professionals who know what EQ is and how to use it for recruitment, staffing, and in their roles as organizational leaders. Moderating is Erinn Morgan, editorial director of Eyecare Business magazine. Lunch is included with your registration.
Enjoy hors d’oeuvres and cocktails while networking with friends. Place bids during our silent auction and enter our raffle for designer items, travel packages, gift certificates, and much more. All proceeds go to Professional Development Programs.
Friday, September 15, 2017 5:30 – 7:00 pm Sands 303 Free admission. Everyone welcome, including non-members. Advance registration is required at www.opticalwomen.com
OWA thanks OWA thanks its its 2017 Professional 2017 Professional Development sponsors Development for their belief in and Sponsors for their generous support support of generous its mission to enhance and belief in its and promote mission to enhancethe leadership role of and promote women in the optical the leadership industry through role of women networking, education, in the optical and peer support. industry through networking, education, and peer support.
For more information on the OWA and/or to become a member please visit our website at www.opticalwomen.com Our thanks to Vision Care Product News for providing this space for OWA’s message.
VCPN_OWA_VEW_2017.indd Untitled-1 1 1
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Eyewe ar &Fash ion N EW
SAFILO GROUP,
SILHOUETTE INTERNATIONAL,
MARCOLIN,
CARRERA, INSPIRED BY
URBAN NEO, 2908
TOM FORD, FT0520
JARED LETO, 150s
MOREL, LIGHTEC,
Winner of the “Red Dot”
MONDOTTICA USA,
Metal detailing, vintage
Designed for actor, musician
ALPHA 38, 30005L
Award for outstanding
PEPE JEANS, PJ3282 KNOX
colors and retro frame
and Carrera brand ambassa-
Four ultra-light frames for
design, Urban Neo full-frame
Two styles incorporate tem-
shapes dominate the fall/
dor Jared Leto, two models
men and women include
models incorporate flattened
ple tip branding inspired by
winter ‘17 collection. The
(one sun and one ophthalmic)
a screwless, flexible hinge
wire temples with ultra-thin
denim rivets and triple-lay-
rounded acetate FT0520
make a statement with strong
system that adapts to a
frame fronts in compact ret-
ered acetate lamination.
features polarized lenses
rectangle frames crafted from
wearer’s face. Acetate
ro shapes with velvet matte
PJ3282 Knox features a
with a bold and recognizable
high-density acetate. Stick
frames have two superim-
and glossy effects. Each
modified square frame with
“T” logo on the frame front.
temples incorporate the metal
posed layers on the front
style (two unisex, one men’s
tortoise pattern, and PJ3284
800.345.8482, Marcolin.com.
“C” logo inside the left end tip.
and temples blended with
and one women’s) comes
Myla pairs neutral brown and
800.631.1188, Safilo.com.
solid and marbled colors in
in six colors. 800.223.0180,
black with stronger colors
glossy and matte finishes
Silhouette.com.
such as pink, yellow, blue
68 September 2017
Sept17_NEW.indd 68
for contrast. 800.526.8838,
and green. 866.666.3662,
Morel-France.com.
MondotticaUSA.com. VisionCareProducts.com VCPN
8/24/17 4:47 PM
DITA, CHRISTIAN ROTH, LUXOTTICA, RAY-BAN,
OGI EYEWEAR,
ARCHIVE 1993, CRS-00052 A fresh take on the original
CHARMANT GROUP,
SERAPHIN, CUMBERLAND
CLARITI EYEWEAR,
RB3648 THE MARSHAL
style released 20 years ago,
EDDIE BAUER, EB32200
This classic rectangle in
AIRMAG AB7707
Merging the angle of The
the 6558 Series has been
Four men’s and four wom-
acetate has five-barrel
Available in three colors
Hexagonal with the flat up-
re-released to include the
en’s styles offer practical
hinges with silver and gold-
(black, tortoise and black/
per bar and temples of The
limited edition CRS-00052,
comfort as well as chic
tone accents that impart a
teal), this model comes
General, Ray-Ban created
crafted with custom acetate
styling. EB32200 for women
distinguished look. Crafted
with two clip-on lenses: one
this distinctive model that
to mimic Murano glass.
has a bendable frame
and polished by hand, Cum-
mirrored sun lens for daytime
comes in seven colorways,
Frames incorporate five-bar-
designed to stay put and
berland comes in a choice
protection from UV rays
including silver, gunmetal
rel hinges and cut-and-paste
contrast coloring on the
of four sophisticated colors:
and another anti-blue light
and polished gold. Lens
inserts at the temple tips
temple. A TR90 top mixed
deep tortoise, transparent
clip-on that guards against
options include G15, polar
and a flat graphic O-base
with a metal-rimmed bottom
gray, black and deep blue.
harmful light emitted from
green and gray gradient,
lens. 310.876.9735,
gives the men’s EB32008
888.560.1060,
electronics. 800.372.6372,
plus three gradient mirrors.
ChristianRoth.com.
a retro feel. 800.645.2121,
OgiEyewear.com.
ClaritiEyewear.com.
800.422.2020, Ray-Ban.com
Charmant.com VCPN VisionCareProducts.com
Sept17_NEW.indd 69
or Luxottica.com. September 2017 69
8/24/17 4:47 PM
Modernize
Dia E1000
Multifunctional Patternless Lens Edger
Highly configurable to suit anyone from master optician to novice
Advanced re-edge and finish options—even process lenses cut on another edger!
Maintains 20 jobs of edging data unlike others that hold only one
State of the art vertical wheel technology
Shape adjustment feature
5x7 inch high definition color touch panel control
Software upgradeable
Affordably
Multi-width grooving and safety beveling
High-end features. Entry-level price. Vision Expo LV Booth LP11079 Dia products are exclusively distributed in the US by Optek International. Optek and Optek International are trademarks of Intuitos, LLC. All information is subject to change without notice.
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1.727.522.2301
www.optekinternational.com sales@optekinternational.com
™ INTERNATIONAL
8/25/17 9:08 AM
Vision Care Technology
The WX Boss KRYPTEK Highlander from Wiley X features a pattern similar to military camouflage netting.
IT’S A WRAP!
WRAPPED LENSES AND FRAME COMBINATIONS WORK FOR ALL PATIENT LIFESTYLES. By Richard W. McCoy, LDO,
extends into the endpiece/temple
a wider field of view with a negli-
for patients who prefer a larger
ABOC, NCLEC
area, which further protects against
gible amount of distortion.
near vision area.
Today’s eyecare professional main-
sun, wind and debris.
In addition, Costa’s filter with
tains an arsenal of lens/frame
They can also act as a protec-
CUSTOMIZED AND COMPENSATED
Costa 580 sun lens technology
products to match the diverse
tive device against accidental blunt
Long known for superior wrap
provides better color enhance-
needs of today’s eyewear patient.
force injury/trauma. Many wrap
sunwear by anglers and other
ment over traditional sunglasses
Nowhere is this more evident than
lens designs are constructed from
outdoorsy people, Costa’s sin-
while blocking 100% UV light. In
in wrap lens/frame designs, which
high-impact resins and are des-
gle vision, progressive and
addition, the 580 filtration selec-
meet a multitude of ophthalmic
ignated with a Z-87 safety rat-
blended bifocal designs are
tively filters out yellow light and
lifestyle needs, including superior
ing. In addition, the high-impact
available with Waypoint digi-
high energy visible blue light,
sun protection (because the added
resin lenses allow for 2.0mm center
tal processing technology. Every
which in turn increases clarity
wrap provides a formidable shield
thickness, resulting in a great look
Waypoint lens is customized
and gives a higher standard of
against solar radiation) and pro-
combined with weight savings.
and compensates the patient’s
ocular protection.
viding additional relief to dry eye
The
heart
of
the
wrap
Rx to provide superior acuity
For lens materials, Costa’s 580G
sufferers (numbering well into the
frame design is the lens itself.
in high-base wrap sunwear in
Lightwave Glass is 20% thinner
millions in the U.S.).
Breakthroughs in digital/free-
progressive lens designs. Costa
and 22% lighter than convention-
Safety is another category ben-
form lens processing have made
recently introduced Waypoint
al polarized glass, according to the
efiting from wrapped lens/frame
wrap lens designs possible by
C-SCAPE blended bifocals, a
company, and features an option-
designs, which deflect wind, grit
utilizing computer numeric con-
digital backside round segment
al mirror coating encapsulated in
and other foreign bodies during
trol (CNC) and software to gen-
in a 22mm diameter for patients
the glass itself, providing superior
bicycling, motorcycling and jog-
erate superior optics and control
needing basic near vision. The
scratch resistance and increasing
ging. In addition, the frame front
oblique astigmatism, resulting in
Varilux Stylistic lens option is
contrast and visual acuity. Costa
VCPN VisionCareProducts.com
McCoy Wraps.indd 71
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VisionCareTechnology
580P polycarbonate and Trivex
The WX Boss KRYPTEK High-
for Rx options feature C-WALL
lander frame sports a special
surface protection, which features
micro/macro layered pattern that is
scratch resistance and a barrier to
similar to military camouflage net-
repel water, oils and salts.
ting. The result is a quality stealth
Limited edition OCEARCH frame from Costa is a smoke crystal color with green mirror lenses on a copper base.
appearance for those operating in
-6.00D to be fabricated in most
CYCLING A SPECIALTY
PROTECTIVE WRAPS
a variety of diverse environments.
high wrap Oakley Sport sunglass
Rudy Project’s wrap lens/frame
Wiley X is long known for man-
In addition, the frame features a
frames. True Digital surfacing
combinations are well regarded
ufacturing various types of
patented removable facial cavi-
technology minimizes oblique
for cycling. Rudy’s Impact X-2
eyewear that meet and exceed
ty seal that blocks out peripheral
astigmatism, resulting in a wider
photochromic and Impact X lens-
ANSI Z87.1 High Mass and High
light, wind and airborne hazards,
field of view for the patient.
es feature Freeform TEK digital
Velocity impact standards with
an excellent advantage for contact
Recognizing the rigors of an
technology in a virtually unbreak-
many styles meeting the strin-
lens wearers. Lenses are available in
active outdoor lifestyle, Oakley
able 8-base wrap design in plano
gent MIL-PRF-32432 (GL) bal-
plano and Rx using DIGIFORCE
has added Oakley Stealth, an AR
and Rx. Freeform Sport lenses by
listic standards. Consequently,
digital technology to ensure Rx
coating designed exclusively for
Rudy Project use polycarbonate
Wiley X is a leading provider of
accuracy, visual clarity and wide
the needs of athletes and patients
lens materials and are fabricated
protective eyewear to the U.S.
field of view.
with active outdoor lifestyles. It
with digital free-form technology.
military. This expertise brings
provides reduced reflection from
Rudy’s
Airgrip
frame/lens
a new product to the vast line
SPORT SPECIFIC
the back surface, repels dirt and
wrap can be configured in three
of Wiley X offerings. The new-
Oakley’s wrap eyewear choices
oils using anti-static and oleop-
sport-specific packages for sailing,
for-2017 WX Boss available in
include sport-specific progressive
hobic protection, and it’s durable
general outdoor use and cycling.
the KRYPTEK Highlander Frame
lens designs, which cover a wide
hardcoat is backed by a two-year
Available lenses include plano
and Polarized Venice Gold Mirror
range of outdoor activities such as
warranty.
and Rx using Freeform TEK and
lenses represent state-of-the-art
cycling, golfing and fishing.
Completing its sport-specif-
Freeform Sport in Polar3Fx polar-
design in a sunglass for hunters,
Oakley’s True Digital II lens fab-
ic lens offerings, Oakley PRIZM
ized polycarbonate. Fotonyk by
shooters and anglers. The lens-
rication technology helps main-
light management technology for
Rudy pushes the frame/lens design
es combine an amber base that
tain a consistent control of dioptric
specific environments features
combination further with inter-
cuts light transmission to 12%
power across the surface of the lens
a wide selection of lens options
changeable protective bumpers,
and is linked to eight layers of
in all sun and dress Oakley frame
ranging from standard colors to
lenses and unique vent controller
polarization to cut glare in harsh
styles. In addition, this technolo-
performance tints and changeable
air channels to manage internal air
reflective environments.
gy provides Rx’s from +4.00D to
photochromics.
flow and mitigate lens fogging. For high Rx’s, the Fotonyk’s Optical Dock allows strong corrections to
company’s Ibex model is made
be mounted into a removable plat-
using B-88 nylon for its frames
form in the frame.
and B-20.3 polycarbonate for its
Available colors of Bollé’s new-for-2018 Ibex include matte black blue.
lenses. Polarization is available
Richard W. McCoy, LDO,
for the Ibex, whose colors include
ABOC,NCLEC, is program
matte navy petrol, matte black,
director, opticianry at Reynolds
matte white green, matte gray
Community College in
white and matte black blue.
Richmond, VA.
Photo courtesy of Rudy Project USA
Wrap lens/frame combinations are also a specialty of Bollé. The
WHERE TO FIND IT: Bollé 800.222.6553 • Bolle.com // Costa 800.542.5668 • 800.447.3700 • CostaDelMar.com • Sales@CostaDelMar.com // Oakley, Inc. 800.733.6255 • Oakley.com // Rudy Project North America 888.860.7597 • RudyProjectUSA.com • SRiding@GoRace.com // Wiley X, Inc. 800.776.7842 • WileyX.com • Info@WileyX.com 72 September 2017
McCoy Wraps.indd 72
VisionCareProducts.com VCPN
8/24/17 3:59 PM
VISIT OUR BOOTH 22059 TO PREVIEW THE REDESIGNED AND RIGOROUSLY-TESTED BOLLÉ SPORT PROTECTIVE LINE OF PROTECTIVE EYEWEAR FOR ATHLETES. NOW WITH SIZES FOR ADULTS!
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POGOCAM1VM VEW ad.indd 1 Untitled-1
8/11/17 1:25 8/24/17 9:56 PM AM
UP
E
PP
VisionCareTechnology
P
D
A R E W APP ALLLL W R U LW D E RAPP
WE REINVENT SIMPLICITY FOR YOU
TECHNOLOGY SOMETIMES NEEDS TO CATCH UP WITH STYLE, AS WAS THE CASE WHEN WRAP EYEWEAR HIT THE MARKET, BUT NOW LENSES CAN HANDLE THE CURVES. By Ed De Gennaro, MEd, ABOM Wrap lenses with steep base curves upset the apple cart of lens design. The fundamental spherical base curve design concepts we use today originally came from research in the late 1800s and early 1900s by people such Photo courtesy of Coburn
as Moritz Von Rohr and Marius Tscherning. But today, if it weren’t for free-form lens design and surfacing techniques in concert with advanced edging methods, wrap lenses with good optics wouldn’t be possible for most
notably marginal astigmatism.
than +6.00D and minus lens-
prescriptions.
The All-In-One sysTem wOrkIng wITh mOre cOmfOrT, speed, precIsIOn And versATIlITy.
es need a base curve lesser than
become increasingly blurred the
+6.00D. That’s fine for “general
improving visual clarity by re-
farther a wearer looks from the
use” ophthalmic lenses, which
ducing lens aberrations, most
lens’s optical center. Tscherning
tend to be relatively flat, but wrap
taught us that there is only one
lenses use a base curve of about
ideal base curve for every lens
+8.00D to +9.00D. Using a base
power and using the wrong one
curve in this range for most Rx’s
causes reduced clarity through
and tilting it dramatically in front
the lens. He plotted the ideal base
of the eyes (as wrap sunglasses
curve for each power on a graph
do) would result in very poor
Learn More Today !
(known as Tscherning’s Ellipse),
optics. Today, free-form design
which guides spherical base
and production techniques en-
curve lens designers to this day.
able lenses to have steep base
855-393-4647 www.essilorinstrumentsusa.com info@essilorinstrumentsusa.com
Photo courtesy of Briot
This aberration causes objects to
Von Rohr’s work focused on
VCPN VisionCareProducts.com
Wrap_De Gennaro.indd 75
In simple terms, Tscherning
curves but retain the visual clarity
tells us that plano lenses need
that Von Rohr and Tscherning in-
a +6.00D base curve while plus
tended by correcting for errors ob-
lenses need a base curve steeper
tained by using the “wrong” September 2017 75
8/24/17 4:09 PM
TAKE IT BACK TAKE IT BACK.
:C O N T R O L: :> Service
:> Quality
:> Flexibility
:> Responsiveness
Take it all back.
:> Profit
Outsourcing lens production = outsourcing control of these vital areas of your business. Why not put control back where it belongs and ignite your hidden potential? Let us explain how Optek’s in-office lab systems make taking control and unlocking potential easier and more affordable than you ever imagined.
Vision Expo LV Booth LP11079
™
INTERNATIONAL
MADE IN USA
Optek and Optek International are trademarks of Intuitos, LLC. All information is subject to change without notice.
Untitled-1 1
:
1.727.522.2301 www.optekinternational.com sales@optekinternational.com
8/25/17 9:31 AM
VisionCareTechnology
base curve—a steep one instead
tilt, prism and other parame-
of a flatter one.
ters. Their lenses have evolved into a highly complex array of
a wrap lens solution. Some clear-
films and treatments combined
ly market this option as a brand.
with compensated optics to de-
For example, Shamir’s Attitude
liver features that enhance the
III is available in a wrap sunwear
wearer’s experiences, including
version. Other companies include
scratch resistance, anti-reflective,
a steep lens option inside select-
mirrors, anti-fog, hydrophobic,
ed brands. For example, Younger
oleophobic, polarization, pho-
Optics offers the Image WRAP
tochromic properties, UV, blue
NuPolar polarized polycarbonate
light and more.
EXAM LANE SET Photo courtesy of FEA
Nearly every Rx lens caster offers
bevel, which on a conventional
progressive design with an effec-
While higher prescriptions on a
edger would be cut at the wrong
tive blank size of 83mm, and Carl
steeper base curve call for a lens
angle because of the grinding
Zeiss Vision labels its newest wrap
thicker than what is normally
wheel’s bevel shape and location.
lenses lenses “Sport” within select-
available, both lens casters and
Equipment manufacturers such
ed lens brands.
surfacing labs have found solu-
as Briot (Luneau Technology
Upper end sunwear compa-
tions for this. For example, FEA
USA), Coburn Technologies, Es-
nies such as Bollé, Oakley, Wiley
Industries uses a special process
silor Instruments, Santinelli In-
X, Rudy Project, Smith Optics,
of blending lenticularization into
ternational, MEI, Optek and oth-
Costa, SPY Optics and others
the lens. Carl Zeiss Vision has de-
ers offer edger systems that can
have all learned the value of pre-
veloped a software program that
adjust a lens’s bevel for high base
mium wrap lenses that have been
uses free-form lens calculations
curve frames and create dramatic
compensated for their steep base,
to make the lens aspheric and
and custom edge bevels and con-
reduce its thickness. The bene-
figurations.
Photo courtesy of Santinelli
fit of this technique is that the
The wrap lens market is fairly
lens comes out of the generator
small, but its technology has be-
already thinned and with opti-
come very advanced. Consider-
mal optics; no other treatment
ing the low percentage of Rx sun-
is needed. All ZEISS Sport lenses
wear that’s sold to patients each
use this feature.
year, it’s clear this category has
One of the difficulties of pro-
plenty of room to grow.
ducing wrap eyewear is that it’s challenging to keep a steep base
Ed De Gennaro is editor
curve lens in a frame. Most lenses
emeritus of First Vision Media
use their rim to encircle the lens’s
Group.
WHERE TO FIND IT: Bollé 800.222.6553 • Bolle.com // Briot USA 800.292.7468 • BriotUSA.com • Contact@BriotUSA.com // Carl Zeiss Vision, Inc. 800.358.8258 • ZEISS.com/Lenses // Coburn Technologies, Inc. 800.262.8761 • CoburnTechnologies. com • CustomerCareCenter@CoburnTechnologies.com // Costa 800.447.3700 • CostaDelMar.com • Sales@CostaDelMar.com // Essilor Instruments USA 855.393.4647 EssilorInstrumentsUSA.com • Info@EssilorInstrumentsUSA.com // FEA Industries, Inc. 800.327.2002 • FEAInd.com • Sales@FEAInd.com // MEI S.r.l. 847.357.0323 • MEISystem.com • Info@MEISystem.com // Oakley, Inc. 800.733.6255 • Oakley.com // Rudy Project North America 888.860.7597 • RudyProjectUSA.com • SRiding@ GoRace.com // Santinelli International, Inc. 800.644.3343 • Santinelli.com • Sales@Santinelli.com // Shamir Insight, Inc. 877.514.8330 • ShamirLens.com • Info@ShamirLens.com // SMITH 888.206.2995 • SmithOptics.com // SPY 800.779.3937 • SpyOptic.com // Wiley X, Inc. 800.776.7842 • WileyX.com • Info@WileyX.com // Younger Optics 800.366.5367 • YoungerOptics. com • Marketing@YoungerOptics.com VCPN VisionCareProducts.com
Wrap_De Gennaro.indd 77
MODULARITY TO FIT EVERY PRACTICE SET-UP
enhance your expertise in the exam room with your special package: * sTAndArd * AdvAnced * premIUm Learn More Today ! 855-393-4647 www.essilorinstrumentsusa.com info@essilorinstrumentsusa.com
September 2017 77
8/24/17 4:10 PM
VisionCareTechnology
Ed g i n g M y t h s D ebu n ke d BECAUSE EYECARE PROFESSIONALS CAN BE SKEPTICAL ABOUT EDGING IN-HOUSE, VCPN SET OUT TO DISPEL THEIR CONCERNS WITH THE HELP OF EQUIPMENT MANUFACTURERS. completed in less than three days. For questions after training, you will not only have your sales rep’s
Photo courtesy of Essilor Instruments
It’s too complicated, and I don’t have anyone on staff who is technical enough or who can handle the training. How would I be able to train my staff to edge lenses?
personal mobile number, but our tech support team is also ready to help free of charge with a simple
Most equipment offers prompts
phone call.
that guide the operator, so virtu-
–Alex Incera,
ally any staff member can operate
Coburn Technologies
it, making unplanned absences or loss of specific employees easier.
Partnering with the right equip-
Advanced technologies allow for
ment vendor is critically import-
faster processing without the loss
ant. Carefully research reputation
of quality and accuracy, allowing
and longevity—these are the
means you are not obligated to
tice volume. An entry level sys-
operators to focus on other du-
difference between promise and
use a lab’s lenses, so you can find
tem can see an ROI with as few as
ties while providing a new level
reality. Advanced technology in
better deals. The other savings in-
a couple of jobs per day; one with
of patient service.
Optek
minimizes
clude the lab’s charge for edging
all features will need five to seven
–Kevin Paddy,
the need for operator skill and
and the shipping costs. Once you
jobs per day. Most representatives
National Optronics
training. One example is a user
figure out your total savings, use
can calculate ROI using a prac-
interface that allows the opera-
this formula to calculate ROI:
tice’s current volume and recom-
equipment
Edging lenses is a repetitive pro-
tor to touch an icon to perform
cess that anyone can easily achieve.
a desired function. Full onsite
All training should be part of the
training and free lifetime tech-
purchase price and be handled by
nical phone support are always
the company that the equipment
included.
is purchased from. –Robin Rhodes,
–Alan Hodges, Optek International
jobs per month x savings per job = savings per month cost of equipment / savings per month = number of months to recover initial cost
Essilor Instruments Coburn’s user-friendly finishing equipment provides a great number of edging options without any difficult steps. Our equipment can be used by anyone,
mend the appropriate system. –Robin Rhodes, Essilor Instruments The ROI must also consider the reduction of labor costs for rework, breakage reduction, delivery time improvement and a
I’m not sure of the return on investment when edging in-house. How much time will we need to devote to edging and how many jobs will we need to finish in order to realize the necessary ROI?
including your receptionist. Our
With in-house finishing, you no
more flexible work organization.
longer have to wait for finished
In-store edging in the past was
lenses, saving time from submit-
considered a useless cost because
ting orders. You can easily edge
equipment available was not
ten lenses in less than an hour.
meant for industrial use. Using
–Alex Incera,
labs with industrial machines was
Coburn Technologies
considered a better option. Now,
team will work with you and your
ROI varies depending on the
staff to customize a training plan.
practice. First, figure out your to-
The ROI will be determined by
labs is available for retail shops.
Installation and training can be
tal cost savings. Edging in-house
edging system features and prac-
This milling technology, intro-
78 September 2017
Edging Myths_Evans_Print.indd 78
the same technology used by big
VisionCar VisionCareProducts.com VCPN
8/24/17 7:31 PM
ry risk will be re-dos. Your lab bill
sizing or axis issues, completely
savings will make up for this. Loss
changing the ROI equation.
of savings can result from high
–Fabio Verzeri, MEI
Photo courtesy of Coburn Technologies, Inc.
duced by MEI, edges with no
repair bills if your equipment is not properly maintained, follow-
Our tracers use 3D technology for
ROI is a two-part equation. How
ing proper procedures, there are
sizing and placement calculations,
many jobs need to be processed
very little dangers to employees.
eliminating spoilage associated
daily? What will the future of my
There is misinformation regard-
with 2D tracing that shapes one
business look like if I don’t pro-
ing toxic waste or air quality. Our
side of the frame and flips it for
vide the services my competitors
coolant system addresses this.
the other. As long as you follow
–Matt Vulich, AIT
do? With a range of options and
the doctor’s prescription, you’ll be within industry standards.
price points, there is a system that is right for you. The more elabo-
With modern patternless tech-
–Alex Incera,
rate system, the more choices you
nology, there are no operator
Coburn Technologies
can offer patients. More choices
risks. MEI’s milling technology
equal more profit. Drill mounts,
ensures a reliable process avoid-
high wraps and interchangeable
ing lens breakage. MEI uses mill-
lens style frames can propel prof-
ing tools that have a gentle action,
its quickly.
protecting the lens and coating
I’m not sure my office is equipped for in-house edging. What kind of infrastructure do I need?
-Kevin Paddy,
from damage. All of MEI’s equip-
You can edge with an all-in-one
National Optronics
ment is safe and complies with
system in less than three square
regulations in each country.
feet or up to six square feet for sys-
What are the risks (spoilage of expensive lenses and coatings, dangers to employees, conforming to rules and regulations, etc.) when it comes to edging in-house, and how do I overcome them?
–Fabio Verzeri, MEI
tems that have two or more pieces. Most systems operate with recy-
There are no risks associated with
cled water by means of a pump
lens spoilage. Coburn’s edgers
and tank positioned directly be-
have a patented axial mode that
low the edger. A vent or filtration
eliminates lens slippage, even with
system will help with any dust,
the best hydrophobic coatings.
and a 20 amp dedicated outlet meets all electrical requirements.
Edging hydrophobic AR lenses requires a system designed for
–Robin Rhodes,
these lenses or the recommend-
Essilor Instruments
ed blocking pads. When edgMost in-house edging equipment
a milling system or attaching a
systems operate on standard 110v
filter to capture the dust, which
power. Some require water sys-
will also alleviate the odor. While
tems, while others use vacuum sys-
spoilage should be calculated
tems. A complete in-house finish-
into the ROI, proper procedures
ing area can be as little as 50 square
–Robin Rhodes, Essilor Instruments After taking on responsibility of the finished product, your primaVCPN VisionCareProducts.com
Edging Myths_Evans_Print.indd 79
Photo courtesy of MEI S.r.l
ing high-index lenses, consider
should eliminate any spoilage.
HIGH QUALITY IMAGING SOLUTION FOR YOUR EYE EXAM
feet. A sturdy countertop will work great, and manufacturers can rec-
The perfect corneal expert : * precIse diagnosis * effOrTless contact lens fitting * AdvAnced Tear film Analysis * UnIQUe dry eye screening
Learn More Today ! 855-393-4647 www.essilorinstrumentsusa.com info@essilorinstrumentsusa.com
ommend a room layout or provide specifically designed cabinets. –Kevin Paddy, National Optronics September 2017 79
8/25/17 4:06 PM
VisionCareTechnology
from wastewater. You can then
initial purchase, is consumables
ment is great for all size labs be-
dispose of the remaining water
that are easily found at a low cost.
cause of its small footprint. They
according to your local munici-
You’re saving money on shipping
pality’s ordinances. To keep the
and lens purchases, increasing
cost low, budgeting for mainte-
the amount of business you can
nance visits every depending on
perform in-house and increasing
volume is important.
your customer service.
Photo courtesy of National Optronics
Our table-top finishing equip-
range from four square feet to six feet depending on the number of jobs per day. The only two requirements are a table or stand to place the equipment and water. –Alex Incera, Coburn Technologies
What about maintenance, space, noise, odor, waste disposal and other recurring considerations?
–Matt Vulich, AIT
–Alex Incera, Coburn Technologies
What other pertinent factors will we need to address before edging in-house?
Demographics, staff experience and volume are important to determine what features you need.
Edger maintenance involves keeping the cutting chamber clean.
When purchasing new equip-
A high-end boutique might pro-
Beyond that, follow basic main-
ment, financing is a great option.
cess more rimless, so the abili-
The right system for the prac-
tenance and calibration. A vendor
It’s good to research rates and
ty to process drill mount work
tice’s physical characteristics can
with reliable support will provide
special financing opportunities,
might be important. Another
address most concerns. Any costs
peace of mind for unexpected is-
such as deferring payments for
office might be busy and want
to transform an area of the prac-
sues. For noise and odor, Optek’s
several months while you cre-
the most efficiency, so automat-
tice to accept a finish lab can be
wet-process edger is quiet enough
ate new cash flow. Look into tax
ed lens verification in the block-
calculated into the ROI.
for just about any room and in-
deductions on capital purchases.
er along with a high-speed edger
–Robin Rhodes,
cludes a deodorizer. With direct
Understand that there will be
might be best.
Essilor Instruments
water hookup, waste is captured
costs outside the equipment pur-
in a replaceable nylon filter bag
chase. While minimal, be sure to
attached to the drain hose.
factor for items like consumables.
Consider who is going to operate the system and what are the
The only maintenance required
–Matt Vulich, AIT
is to keep the equipment clean.
–Alan Hodges,
Investing in your business is also
As long as the room is separat-
Optek International
a great time to reach out to your
skill levels to do assembly. If you
ed from the customer area, noise
customers. Publicize technology
have more than one location,
and odor should not be factors.
Newer edging systems, such as
upgrades and additions to retain
would you like to trace remote-
Coburn’s machines make min-
the Briot Attitude or WECO
and gain customers.
ly? Would you like a lab ordering
imal noise and just let off odors
E.6, have brushless motors and
–Kevin Paddy,
system? Would you like to be able
from processing high-index lens-
sound- dampening material to
National Optronics
connect to a practice manage-
es. An optional filter is available
help reduce noise. The AIT air-
to decrease odor. Waste disposal
ment system? Does the company
MAX air purification system
Coburn still services and sells
provide ongoing training when
is simple. All hazardous materials
eliminates smells associated with
parts for machines purchased
needed? Does the system have
are released into a bag with water,
edging high index plastic and
20 years ago, proving durability.
remote maintenance capabilities?
which is drained, leaving garbage
polycarbonate lenses. With a ny-
Another benefit of Coburn’s fin-
Can the system be upgraded with
and a bucket of water.
lon filter attached to the recircu-
ishing equipment is the warranty
software? Is there a cost?
–Alex Incera,
lating pump and tank, all large
on parts. The only cost associat-
-Robin Rhodes,
Coburn Technologies
particulate matter is eliminated
ed with finishing, other than the
Essilor Instruments
WHERE TO FIND IT: AIT Industries, Inc. (Weco) 800.729.1959 • AITIndustries.com • Info@AITIndustries.com // Optek International 727.522.2301 • OptekInternational.com // MEI S.r.l 847.357.0323 • MEISystem.com • Info@MEISystem.com // National Optronics 800.866.5640 • NationalOptronics.com • NOPSales@NationalOptronics.com // Coburn Technologies, Inc. 800.262.8761 • CoburnTechnologies.com • CustomerCareCenter@CoburnTechnologies.com // Essilor Instruments 800.542.5668 • EssilorUSA.com 80 September 2017
Edging Myths_Evans_Print.indd 80
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A recent survey* of ECPs revealed that half of regular VCPN readers consider product information the most important content an optical publication can deliver and look to VCPN as their first choice for that content.
DELIVERING PRODUCT INFORMATION FOR OPTICAL PEOPLE SINCE THE TURN OF THE CENTURY *based on results of a reader survey conducted by GfK Market Research, September 2015
Readership_HouseAd2_VCPN_Sept.indd 82
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VisionCareTechnologyNEW
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EXCELON EDGER HPE-410 FROM COBURN TECHNOLOGIES The new Excelon Edger HPE-410 has a stronger wheel for longer durability. Lens slippage is eliminated thanks to a new adaptive lens chuck, position sensor and a hydrophobic mode. 800.262.8761, CoburnTechnologies.com.
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September 2017 83
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TWO ULTIMATE LENS PACKAGES FROM ESSILOR Essilor is now offering the Ultimate Lens Package (ULP), a combination of its newest lens technologies and Transitions Signature VII, designed to meet each eyeglass wearer’s visual needs in a single lens. For single vision patients, the ULP includes Eyezen+, Crizal Sapphire 360o UV and Transitions Signature VII. For presbyopic patients, it includes Varilux X Series, Crizal Sapphire 360o UV and Transitions Signature VII. Consumers can purchase an Ultimate Lens Package and get a second pair of qualifying lenses that is of equal or lesser value at no cost through independent ECPs who are enrolled in the offer. Enrollment is through Dec. 30, 2017, and the consumer offer period is Sept. 12 through Dec. 29, 2017. 800.542.5668, EssilorUSA.com.
84 September 2017
VCT NEW_Sept.indd 84
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BusinessSolutions
SMS (Short Message Service) technology is just the start of what these practice management systems provide to stay in touch with your patients and build your practice. By Mark Clark, ABOC
quency and efficiency. Offering a great deal of flexibility,
ing instant messaging or texting—
4PatientCare allows organizations
or “pinging” as it’s known because
to design services to reflect unique
of the alert that sounds on a smart-
preferences for scheduling, remind-
phone—has become a highly effec-
ers, recalls, pick up and no-show
Photo courtesy of Solutionreach
In today’s era of mobile devices, us-
tive medium for communication. TextRequest.com estimates that texts typically have a 99% open rate and a 90-second response time. So what better way to reach your patients than via SMS (short message service)? SMS and other tech-driv-
communications. It also allows freedom to create custom communications, including postal, unique messaging, drag and drop newsletters, and meticulously executed marketing and communication initiatives, all designed to reflect the look and
en services are the focus for these
above the monthly service fee. An-
more than 18 years. The compa-
specialty
Solution-
other focus of these technologies is
ny offers bidirectional integration
Care Coordination (CareCo) is
reach, Demandforce, 4PatientCare
to capture and control reviews for
with office practice management
the latest addition to the 4Patient-
and WebSystem3.
your online reputation, which is
software. It offers real-time sched-
Care suite, solving the inefficien-
These services will integrate with
an important element of how your
uling within the actual office sched-
cies and frustration of the referral
most practice management software
business is perceived in cyberspace.
uling software for major practice
process with one unifying plat-
management
companies:
platforms to remind patients of up-
feel of each individual company.
providers.
form. CareCo automatically con-
coming appointments and promo-
4PatientCare
The system is set up to follow all of
nects multiple entities on disparate
tions through text, email or phone
Specializing in the eyecare field,
the complex scheduling rules and
systems to present a unified view of
calls. Adding this mode of commu-
4PatientCare has been in the pa-
any ongoing updates to available
the patient journey throughout the
nication alone can pay dividends
tient communication business for
appointments with unbeatable fre-
referral process.
86 September 2017
Clark Bar_Sept.indd 86
system
VisionCareProducts.com VCPN
8/25/17 3:15 PM
WebSystem3
receive responses through an In-
Prime Nexus is a new cloud-based
stant Message interface on an office
patient relationship management
computer. The system has the abil-
system by EyeCare Prime, a sub-
ity to send one text listing all fam-
sidiary of CooperVision. Devel-
ily members’ appointments; some
oped specifically for optometry, the
platforms are unable to distinguish
Prime Nexus platform offers email,
this and cause multiple texts to be
phone and text-based communica-
sent to one person. Solutionreach
tion features that enable practices
also offers the ability to keep a dig-
to maximize appointment book-
ital waiting list. Users are then able
ing, improve patient retention and
to send a blast message out to the
streamline office efficiencies to pro-
patients on the waiting list when an
pel practice success. Prime Nexus
opening arises. Finally, Solution-
is compatible with major practice
reach allows each customer to be
management systems so that on-
communicated with in their indi-
line appointment confirmations
vidual language preference.
Photo courtesy of WebSystem3
phone number, and the office will
to review the demographics of
tually find this feature preferable.
patients who were unable to be
Demandforce also limits its rob-
Demandforce
contacted through one modality or
ocalling to regular business hours
Practices also have the capability
Demandforce is another platform
another. This helps secure future
and offers a prompt to immediately
to send automatic post-appoint-
forged in the fire of multiple practice
marketing avenues with each patient.
speak to a staff member. This helps
are automatically updated in the practice’s calendar.
ment survey requests to patients via
the office handle any issues that may
text message and email, and com-
arise with a patient. Demandforce
pleted reviews can be automatically
has a digital waiting list called the
published to a dedicated practice
“Hot List” that can be used to fill
review web page to save staff time.
unexpected openings in the day. Whether you are looking to de-
izable email campaigns, with a full
crease your daily no show rate or
Photo courtesy of 4PatientCare
Prime Nexus also includes customlibrary of pre-written emails dedicated to eyecare. Created by an eye doctor, WebSystems3 caters specifically to ECPs.
Solutionreach While Solutionreach isn’t exclu-
to simply stay abreast of the latest automation technology, you will find an online demonstration to be highly informative. While it may be some time before the lean management techniques of automation are ready to be launched in the
sively focused on the eyecare in-
disciplines. The platform strives to
Another key feature of Demand-
other facets of the eyecare practice,
dustry, it offers patient commu-
be very HIPAA compliant through
force is the ability to target internal
these companies have proven that
nications tools via text, email and
regular auditing. While each of these
marketing by purchase history or
the patient communication side is
phone for reminders and reviews,
systems has a compact type of dash-
even diagnosis codes. The appoint-
both available and intuitive.
and there is value in knowing the
board to track no-show rates and
ment scheduling system is not a
program has been widely tested
practice metrics, Demandforce had
live scheduler but sends requests
Mark Clark, ABOC, is founder
across many practice circumstanc-
one noticeable difference. Each
only. Some offices wanting to have
of iProfit Group, a healthcare
es. Texts will utilize the actual office
day, staff members are prompted
strict scheduling control may ac-
investment consulting firm
WHERE TO FIND IT: 4PatientCare 877.777.9078 • 4PatientCare.com // WebSystem3 866.575.3937 • WebSystem3.com // Solutionreach 800.995.8444 • Solutionreach.com // Demandforce 800.220.1136 • Optometry.Demandforce.com VCPN VisionCareProducts.com
Clark Bar_Sept.indd 87
September 2017 87
8/25/17 3:16 PM
BusinessSolutions
INSIDE JOB Using plants to enhance table top displays
Paint an accent color After
EYE Designs mockup for center area
Before
Before
After
By Travis Reed The interior design of your practice
• Did you find the restrooms clean and appealing?
additional potential revenue. Once
out the lobby area. Throw pillows
you have a punch list of what needs
on love seats and sofas add a cozy,
is something that most owners tend
• Should the flooring be updated?
to be changed, consider some of
homey touch.
to ignore over time. It’s often not in-
• Is our front desk appealing and
these ideas that can dynamically
tentional—you and your team are in the space daily and may not realize what’s become, well, eyesores. To start figuring out the visual problems so you can come up with
functional? • Do you find the lighting
update your overall interior. There
Paint: Figure out where you might
are lower and higher-priced options.
be able to place your accent color on
sufficient? • Are the frame fixtures to your liking?
walls. Make sure the area is not too
LOWER COST Art: Many practices
large, walls that are only 10-15 feet have wall
wide are often ideal, and that there
better-looking solutions, ask some
The free service SurveyMonkey.
decor that is easily 10 to 40 years
is nothing else on them other than
of your new patients or someone
com allows you to set up questions
old. Consider a clean, modern look
art or a mirror. The color becomes a
right off the street to answer five
online and provides a link that you
with stretched canvas prints with
design in itself.
questions from this list (or come
can use on a tablet or email out.
no frame, and choose ones that
Get color swatches from a paint
up with your own):
Consider giving a small free gift or
are at least two inches in thickness.
or home repair store and match the
•W hat was your first impression
discount on purchase after patients
Art.com allows you to search art-
paint to your artwork and throw
fill out the survey so they feel their
work via genre, subject matter and
pillow color. This color could be
time is appreciated.
color, so choose an interior pop of
sprinkled throughout the interior,
color and keep that theme through-
perhaps on every other hallway
out the next choices as well.
wall, or on one or two walls in the
of the interior as you walked in? • W hat about our interior design needs updating most? • D o you like our current color scheme? •D o you feel the artwork is up to date? • Is the guest seating attractive and comfortable?
After you get the necessary feedback, go over the results with the whole team and the owner. Find
optical display area. You can also
out if anything about the interior
Throw pillows:
is not working on a functional level
have chosen an accent color for
and address those issues first, as
your interior, you can add pillows
they may be preventing you from
with more of that color through-
Once you
paint one wall in each exam room and restroom.
Flowers:
Real flowers are the
88 September 2017
Reed_Sept.indd 88
8/25/17 11:29 AM
It doesn’t have to cost an arm and a leg to refresh and update the look of your practice. Paint, modern décor and better lighting are relatively small changes that will make your space worthy of a second look—and increased popularity. Accent wall color
Throw pillows
Themed displays Decals create visual interest
way to go, so it’s worth it to set aside
often look stronger in clusters of odd
While no one wants to spend the
get so that you can do it in stages,
a bi-weekly budget and ask your lo-
numbers in varied heights, so group
money to replace them when they
perhaps every year for the next
cal florist for a wholesale price and
three items to create an invisible tri-
are still fully functional it might be
three to five years. Commit to one
a stack of business cards so you can
angle with their varied heights.
time to bite that bullet. If you re-
big renovation and a couple of small
place some or all of the laminate on
ones each year. If you need help
help promote them. They will get
HIGHER COST Flooring: There
the fixtures, this can totally reinvent
making these decisions and finding
patients will use that card to place
are several
them. Also consider replacing any
the right vendors, hire a consultant
an order.The florist will notice and
great options. Consider carpet tiles
built-in lights with brighter LED
or an interior designer. Make sure
in all probability will become more
because they are easy to swap one
bulbs. Warmer looking light is very
their decisions feel correct for your
generous with price over
endless compliments, and many
time.
out if it gets a coffee stain or worn
flattering on eyes and skin tones,
brand image and that the changes
Ask for arrangements that are
out before the others. Flor.com has
but cool, almost bluish-white look-
don’t feel so modern that they could
clean, simple and very long lasting.
a great assortment. Carpet tiles are
ing LED lights make the colors in
look dated in a few years. Check out
Some orchids or calla lilies can be
also a great way to add a pop of color
frames pop out. The best combina-
what your favorite stores are doing
submerged underwater to last for
to the bottom of a window display
tion can be warm lights over areas
in your area and duplicate that with
weeks or longer.
or as a faux area rug. Many practic-
with mirrors and cool lighting pro-
your own spin on the designs.
es are going with modern options
jected on areas with frames. You can
DECORATIVE ITEMS
such as ceramic tile, luxury vinyl
also play it safe and get neutral light-
Travis J. Reed is owner of
A few vases, small art prints, candle
tile (LVT), vinyl composition tile
ing that is in the middle between
Creative Visionary Inc., a
holders and other décor in your new
(VCT), hardwood or laminates.
warm and cool.
company that provides visual
shelf displays can tie in nicely and
Fixtures:
These often look the
your practice’s space, make a list of
and special event production
draw attention to your frames. Props
most dated of anything in a practice.
what needs to be done and a bud-
services for the optical industry.
color added to some of your optical
When you are ready to refresh
merchandising, interior design
CVInc • 312.399.9091 • TravisJReed.com • Mail@CreativeVisionaryInc.com September 2017 89
Reed_Sept.indd 89
8/25/17 11:29 AM
S o c i a l Me d i aA dv is or
Are You Making These Social Media Mistakes? Samantha Toth Having
a
successful
tions and encourage your follow-
social
ers to comment. When you think
presence can be the difference
of an idea, find a way to reword
between stagnation and growth.
the post and turn it into a question
Your online and social media
or call your audience to action
presence creates a window into
with a photo challenge or a poll.
your business for current and potential patients to learn about your practice’s personality, quality and service. But building a
2. Just Posting About Business Social media provides you with an
strong presence requires multi-
opportunity to share the personal-
ple, ongoing tasks. From deter-
ity of your practice with patients.
mining your target audience and
A good rule of thumb for your
overall strategy to posting content
posting mix is to include10% pro-
every day and tracking engage-
motional, 70% about your practice
ment, it’s easy to make mistakes.
and 20% shared content or articles.
Here are three of the most com-
Try posting a staff spotlight once
and leave reviews. When a patient
Often, the measure of success is
mon faux pas and three relatively
a month to build the story and
posts a comment or review on
how many people are engaging
easy ways to fix them!
personality behind your brand.
your page, make sure to respond
with your brand both online and
Your online and social media presence creates a window into your business for current and potential patients to learn about your practice’s personality, quality and service.
in store. It is important to look at your metrics every month to determine if your current strategy and posting style are working. If you are not seeing an increase or successful level of engagement,
1. Not Being Social
Adding a fun fact about the person
in a timely manner. Even bad
While social media was initial-
whether it’s their favorite color or
reviews can turn good if you are
Social media is a very forgiv-
revisit your posting strategy.
ly created as a way for people to
most recent vacation is a great way
respectful and speak with your
ing platform, so don’t worry if
communicate with each other
to add even more personality to a
patient about their concerns.
you have made one or all of these
personally, it has grown into the
practice’s brand and help patients
perfect platform for businesses to
get to know you better.
talk to their consumers. One of the biggest mistakes a
3. Not Listening
practice makes when using social
One of the most beneficial areas
media is not writing and posting
of social media is the ability to
content that encourages followers
gain insight into your patient’s
to interact, reply or respond. The
opinions. Work with your staff to
most engaging posts ask ques-
encourage patients to go online
90 September 2017
Social Media Advisor_Sept17.indd 90
Measuring Success
mistakes. Understanding them and always working toward a bet-
After you’ve addressed these faux
ter online presence is an import-
pas, you need to determine if your
ant step in promoting continual
new approaches have worked.
growth of your practice.
Samantha Toth is the resident marketing rockstar for Innereactive Media, a full-service marketing company specializing in the optical industry, in Grand Rapids, MI. VisionCareProducts.com VCPN
8/24/17 4:14 PM
Think About Your Eyes
Because Life is Worth Seeing! Your sight is a gift. That’s the message of new Think About Your Eyes advertising. Millions of Americans
will be seeing our powerful new commercials and will be actively searching for an eye doctor to schedule an exam. So there’s never been a better time for you to join Think About Your Eyes and help support this important initiative. And if you’re already a member, consider upgrading to Premium to get your practice to the top of search results. Remember: supporting Think About Your Eyes is good for your patients, your practice, and our industry. JOIN OR UPGRADE TODAY! For more information call 855-449-TAYE (8293) or info@thinkaboutyoureyes.com
©2017 All rights reserved. Think About Your Eyes® is a public awareness campaign focused on educating consumers on the importance of vision health.
Untitled-1 1 August Trade Ad-9x10.875.indd 1 57-0544 2017
8/24/17 1:25 PM 8/4/17 12:02 PM
Busi nessS olut ions NEW
INDEX TO ADVERTISERS ADVERTISER
PAGE
PHONE
WEBSITE
All About Vision
14
858.454.2145
AllAboutVision.com
CareCredit
2-3
866.853.8432
CareCredit.com
Costa
41
800.447.3700
CostaDelMar.com
Eyenavision
37 888.321.3939 Eyenavision.com
Hilco
45
800.955.6544
HilcoVision.com
HOYA Vision Care
CV1
800.423.2361
TheHoyaFreeformCompany.com
i-dealoptics
35 800.758.6249 i-dealoptics.com
Inspecs
26 800.852.7857 Inspecs.co.uk
Lab-Tech Inc.
59
800.822.4343
Lab-Tech.net
L’Amy America
19
800.872.7377
LamyAmerica.com
Luxottica
13 800.422.2020 Luxottica.com
Marchon Eyewear
21
The McGee Group
CV2 Spread 800.966.2020
McGeeGroup.com
Mondottica USA
6-7
866.666.3662
MondotticaUSA.com
Morel
10-11, 33
800.526.8838
Morel-France.com
REV360 LAUNCHES REVCONNECT
OAA
CV3
901.388.2423
OAA.org
Launched last month, RevConnect helps to streamline patient
Ogi Eyewear
43
888.560.1060
OgiEyewear.com
Optek International
51
727.522.2301
OptekInternational.com
OptiSource International
57
800.678.4768
1-800-OptiSource.com
Optometry Giving Sight
16
888.OGS.GIVE
GivingSight.org
Reed Exhibitions
60
800.811.7151
Vision.ReedExpo.com
Safilo
CV4
800.631.1188
Safilo.com
Silmo
53
—
SilmoParis.com
Think About Your Eyes
65
—
ThinkAboutYourEyes.com
Tura Inc.
15
800.242.TURA
Tura.com
Tuscany Eyewear
8, 23
800.293.9588
TuscanyEyewear.com
WestGroupe
4-5
800.361.6220
WestGroupe.com
Wiley X Eyewear
Insert
800.776.7842
WileyX.com
Windsor Eyes
31
877.662.6006
WindsorEyes.com
Tuscany Eyewear
CV2, 15
800.293.9588
TuscanyEyewear.com
WestGroupe
2-3, 25
800.361.6220
WestGroupe.com
Wiley X Eyewear
5, 7, 9, 11
800.776.7842
WileyX.com
Zyloware Eyewear
CV4
800.765.3700
Zyloware.com
800.966.2020
Marchon.com
communication. Built for and enabled directly within RevolutionEHR, RevConnect simplifies delivery and tracking of patient reminders, recalls and messages via email and text message for RevolutionEHR users. RevConnect increases office efficiency while allowing patients to connect with the practice, resulting in more revenue, engagement and retention. 877.738.3471, RevolutionEHR.com, Sales@Rev-360.com.
ADDED SECURITY ON EYECAREPRO WEBSITES (ISSN-1549-6716) is published monthly, except December, by First Vision Media Group, Inc., 25 East Spring Valley Avenue, Suite 290, Maywood, NJ 07607. Phone (201) 587-9460, Fax (201) 587-9464. Periodical Postage paid at Hackensack, NJ and additional mailing offices. Postmaster: Send address changes to VCPN, P.O. Box 986, Levittown, PA 19055-9998. Subscriptions: VCPN, P.O. Box 986, Levittown, PA 19055-9998 or online at totallyoptical.com. Distributed to qualified optical dispensing locations, chain store headquarters, and optical laboratories. Other U.S. subscriptions are available for $85 for one year; $160 for two years. Contact publisher for overseas rates. Copyright © 2017 by First Vision Media Group, Inc., Frank Giammanco, President & CEO; Shawn Mery, Executive Vice President. No part of this publication may be reproduced without written permission of the publisher. The publisher’s acceptance and publication of any advertising or editorial materials does not constitute endorsement of any product, service, or company by First Vision Media Group, Inc. Throughout this publication, trademark names are used. Instead of placing a trademark or registration symbol at every occurrence, we are using the names editorially only with no intention of infringement of the trademark.
92 September 2017
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EyeCarePro, provider of websites, online marketing and practice growth solutions for eyecare professionals, has implemented security layers on all of its websites to protect from data breaches. By adding HTTP Secure, or https://, EyeCarePro now ensures its customers are using the best available technology. With HTTP Secure protocol, all communication and data transmission is encrypted between web server and browser, providing the highest level of security for practices and patients. EyeCarePro.net, 415.481.9008. VisionCareProducts.com VCPN
8/25/17 3:14 PM
New Marketing Technology Bulletin
/month
In-Practice Marketing Automation: • COGNITIVE PRACTICE: Understand, Reason, Learn, Interact • MOBILE STRATEGY: Client Interaction, Attractive to Millennials • INFLUENCE PURCHASING: Offer Best In-Class Products & Services • MARKETING & AD TECHNOLOGIES: Draw Efficiencies, Better Customer Experience • BRAIN MARKETING: Connecting People, Process, Technology, Strategy • EXISTING DATA: Utilize & Implement Your Best Practices • VIDEO & IMAGE CONTENT: Wi-Fi Remotely Controlled & Activated *Based on approved credit & lease. $79/Month for 36 months - Includes hardware, access to software, library of images and videos plus access to 1 hour of free graphic design and video editing services per annual quarter
Scan with your phone to watch a video
22821 Silverbrook Center Dr. Suite 140 Sterling, VA 20166 | USA | 1-877-274-9300
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LOOKING BACK
Napoleon Scissorhands
The well-known French dictator embraced these corrective lenses designed in the shape of a classic cutting tool. Although first produced in Germany around 1750 by optician S.M. Hoffman, and then later in London when optician George Adams took out a patent on them in 1780, scissor spectacles became a popular accessory notably used by Napoleon Bonaparte to correct his myopia. His brother Jerome (who became King of Westphalia) owned a pair in ducat gold. Hung around the neck by a chain or cord and mounted on scissoring stems rather than temples, scissor spectacles could be used for either near or distance viewing. They were intended to be held from below, making it necessary to place the hand over the lower part of the face— the precursor to side-held hand frames. Later on, scissor spectacles, which were still sold in 1900, had no handle and were meant to be held by the pivot, with some having a suspension ring so they could still be worn around the neck. Courtesy of the British Optical Association Museum at the College of Optometrists, College-Optometrists.org.
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