Verde Paddling & Bikes Lookbook

Spring & Summer 2014

PADDLING & BIKES CONFLUENCE WATERSPORTS | RALEIGH | DIAMONDBACK TERN | PEOPLEFORBIKES

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Copyright 2013-2014 Verde PR & Consulting. All brands and brand logos are the property of the respective brands.

Please contact Anna Peterson at Verde PR for any additional information, pricing or availability. Anna Peterson can be reached at anna@verdepr.com.

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Discover the Spring & Summer 2014 Paddling and Bikes Lookbook with Verde PR 6

INDUSTRY STATISTICS

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CONFLUENCE

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RALEIGH

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DIAMONDBACK

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TERN

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PEOPLE FOR BIKES

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ABOUT VERDE PR

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INDUSTRY STATISTICS

According to the 2013 Outdoor Recreation Participation Report, outdoor sports are at an all-time high in the US. With a growing rate of participation, a rising interest in trying new activities, the newfound celebrity of action sport athletes, and a national emphasis on health and wellness, your readers are primed to learn more about these booming sports and the brands leading the industry. See below for just a few quick facts about the past year in the biking and paddling categories

Nearly 50% of Americans ages six and older participated in

outdoor recreation in 2012 (that equates to 141.9 million Americans)

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Kayaking had the sixth highest rate of new participants in 2012 Biking (road & mountain) were the third most popular sports by participation in 2012

70% of people said that they participate in outdoor sports for excercise

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ADVENTURE TECHNOLOGY ADVANCE

Adventure Technology’s new Advanced Series whitewater paddles offer bombproof composite construction for all types of whitewater paddlers. In the first major composite materials advance since Kevlar came on the market in the 1960’s, AT’s new Duraweave is a proprietary, patent-pending blend of Innegra and carbon. When applied to the brand’s new line of whitewater kayaking paddles, it created a paddle that is significantly stronger, more abrasion resistant, and just as lightweight as the leading competitor.

When Adventure Technology tested the Duraweave paddles, the results were stunning. Extensive testing revealed that the Duraweave paddle blades are 300% stronger than competitors, while the shafts of the paddles are 550% stronger. Dramatic improvements are also seen in the paddles’ secondary strength, resulting in a shaft that will maintain its structural integrity, even with multiple impacts, meaning that while competitor paddles may break in half in an impact situation, the AT paddles will get the paddler home safely.

Available in three models, the powerful Geronimo is ideal for steep, shallow creeking, while the Hercules is the go-to choice for those who do an equal mix of playboating and river running. For kayaking who spend most of their time playboating, the Samurai’s smaller blade is the perfect option. The Geronimo, Hercules, and Samurai Advanced Series paddles are available in a carbon fiber or fiberglass option. All paddles are also available in ergonomic or straight shaft models. $290, $375 for Carbon; $230, $300 for Fiberglass.

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SERIES WHITEWATER PADDLES

GERONIMO GLASS

HERCULES GLASS

SAMURAI GLASS

WWW.ATPADDLES.COM

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SERIES WHITEWATER PADDLES $1,229 FOR FULL ANGLER PACKAGE

The new Wilderness Systems Ride 155X offers an unparalleled kayak angling package for the serious fisherman. The Ride 115X features the same stability, maneuverability and capacity anglers have come to know and love in the Ride 115, with a “wish list” of design features and accessory upgrades just for fishing.

WWW.WILDERNESSSYSTEMS.COM

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Working closely with well-known kayak angler, Chad Hoover, and other members of its Pro Sta, Wilderness Systems took all the best qualities of the extremely popular Ride 115 and added highly customizable features to make it the ideal fishing kayak.

New features of the Ride 115X include a removable console that reveals a large pass through the hull, including a battery storage area and molded-in inserts for quick installation of a transducer, battery, or head unit.. Eight inches of SlideTrax along the stern tankwell and under the removable console, and the increased bulkhead width, provide more flexibility for mounting accessories. Security bars on the stern provide excellent options for securing gear with web straps or carabiners, and a stand up assist strap eases the transition from a seated to standing position.

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WILDERNESS SYSTEMS FOCUS MSRP $1,419

The Wilderness Systems Focus delivers high performance versatility, blending the stability and predictability of the Tsunami with the speed and efficiency of the Tempest. Designed for “assertive” intermediate level paddlers looking to take their paddling skills—and their touring adventures—to the next level.

With unparalleled tracking and speed, the Focus is ideal for day touring or short overnight trips, and is also an excellent choice for paddlers looking for a fitness training option. Its ability to handle multiple water types from still lakes to choppy seas also makes the Focus an excellent choice for paddlers looking to explore different waterways.

Featuring an easily accessible front hatch and a smaller stern hatch, the Focus has ample storage space for dry bags and extra gear. Adjustable, padded thigh braces and hip pads, and a Phase 3® AirPro XP seating system and backband make the Focus comfortable for longer paddling excursions. A molded rudder pin insert makes it easy to install a BTS rudder for tracking, and performance inspired stern and bow shapes result in a longer water line for improved speed and glide.

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WWW.WILDERNESSSYSTEMS.COM

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BOMBER GEAR Blitz Splash Top MSRP Long Sleeve $99, Short Sleeve $89

Bomber Gear’s Blitz Splash Top boasts a large neck opening made of a tripanel polyurethane coated nylon with a hook-and-loop neck closure system.

With plenty of ventilation and Bombtech 2-ply waterproof breathable fabric, you can keep light water sprays off without feeling stuffed in a dry top. Also features a sleeve pocket on the long sleeve version, a polyurethane coated nylon waist with a dry cord, stitched and taped seams, cone-shaped cuffs with SlickSkin for added seal, and of course, our Performance Cut Design.

Available in men’s and women’s, long sleeve and short sleeve versions.

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BOMBER GEAR Solar 50 Rash Guard MSRP Long Sleeve $44.99, Short Sleeve $39.99

Go hard while keeping safe from the sun with the solar rash guard, made with 11 oz. Lycra and SPF 50 protection. The Performance Cut and flat seam construction fits comfortably without irritation. Fashioned with a reflective screen-printed logo, our rash guard is treated with an anti-microbial agent to reduce odors. Available in men’s and women’s, long and short sleeve versions.

WWW.BOMBERGEAR.COM

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BOMBER GEAR K-Bomb Spray Skirt MSRP $179.99

The K-Bomb sprayskirt is designed for extreme kayakers who demand bombproof protection. The K-Bomb features Bomblock™ seam construction, a heavy-duty rubber rand and tough Aramid polymer fiber skirt. Super Stretch and Sub-Screen neoprene is comfortable and watertight in any condition. Not to mention, this kayaking gear will turn heads while paddling on the water.

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WWW.BOMBERGEAR.COM

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DAGGER KATANA MSRP $1,019

Dagger has long been known for making innovative, reliable kayaks for any adventure, and for 2014, the brand introduces the Katana multi-water kayak.

The Katana is ideal for adventurers who are interested in the whitewater lifestyle and expedition-style multi-water trips, but who don’t want to limit their kayaking to strictly whitewater.

This boat is designed to inspire confidence in paddlers with a balanced rocker profile for speed on the flats and maneuverability in whitewater.

Great for beginner paddlers looking for a kayak that will give them comfort, flexibility and stability, and for intermediate or advanced paddlers needing storage space for multi-day kayak trips and expeditions, the Katana crossover kayak is ideal for up to Class III whitewater.

WWW.DAGGER.COM

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WAVE SPORT MOBIUS MSRP $1,149

Wave Sport expands its line of whitewater kayaks with a new freestyle offering, the Mobius. Shorter and faster than most other playboats, the Mobius allows freestyle kayakers of all abilities to progress quickly & easily.

Beginners and seasoned competitors alike will appreciate Mobius’ forgiving qualities. Between the rounded edges, the sculpted side walls, and the soft curvature of the bow, the Mobius’ predictable design makes loops, aerial tricks easy to initiate. It is extremely loose and fast on waves, featuring a continuous rocker profile and a stern release edge that allows for quick acceleration down a wave. A compact bow and sculpted knee bumps allow for quick initiation of tricks and greater predictability for beginner freestyle kayakers.

Inside the cockpit, the Mobius features a redesigned outfitting system that provides excellent comfort and foot space. New footpads offer an ergonomic positioning for feet and maximize limited foot room space. Additionally, the backband is easily adjustable for a comfortable fit.

The Mobius is an excellent freestyle kayak for beginners and experts alike who are looking to advance their playboating to the next level.

WWW.WAVESPORT.COM

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WWW.RALEIGHUSA.COM

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RALEIGH TAMLAND 2.0 MSRP $2,400

The Tamland 2.0 is the higher-end of two bikes that make up Raleigh’s all new gravel series. Designed with gravel specific geometry, this bike is ideal for gravel touring and non-traditional adventure riding but it is also the perfect ride for your daily commute in all types of weather. The bikes have a longer wheelbase than a road bike, with longer chainstays and a slack head tube which is taller than traditional road bikes. The bikes have 50 mm rake on the steel fork, versus a 40-45mm oset on a road bike, which allows the bikes to move better on unpaved roads. The bottom bracket is lower than road bikes as well, which keeps the bicycle stable.

In addition to a unique frame shape, the Tamlands oer mechanical dualpiston brakes, which allow the ride to not burn through brake pads as fast.

Though significantly thinner than a mountain bike, the Tamland wheels are still 21.7mm, which allows the bike to remain stable over loose patches of dirt.

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Frame: Paint: Brakes:

Reynolds 631 Steel Frame Datsun race car red TRP’s dual-position Sprye mechanical disc brakes

Tires:

Clement X’Plor MSO 40c

Rims:

Weinmann KMAX Pro rims

Drivetrain: Weight: Features:

Shimano Ultegra 6800 11-speed (Including Ultegra rear derailer and Ultegra 50/34 compact crankset) 24.6 lbs (at 56 cm) Rack and Fender mounts Steel 1-1/8 straight fork and FSA headset

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RALEIGH TOKUL 4130 MSRP $1,850

Raleigh has introduced it’s first ever 27.5” mountain bike lines for 2014. The Tokul series is a hardtail trailbike the reflects the potential of the trending 27.5 wheel category. The bike is more nimble and responsive than a 29er but it offers a faster ride than 26” wheels with better ability to rollover rocks and roots. Versatile, aggressive and playful, the Tokul is the perfect tool for today’s bike specific trails. Its slack headtube angle and 120mm of front travel make it easy to navigate rough terrain, while its short chain stays and low bottom braket make it easily lift the front end over obsticles and makes for a responsive feel in tight corners. Combined with a killer component package, the Tokul offers riders a lot of bike for the buck.

Frame: Fork: Drivetrain: Brakes:

4130 Butted Chromoly x/CNC Dropouts, ISCG 05 Tabs, 1-1/8 HT Fox 32 Float CTD 130mm w/15mm Thru Axle Shimano Zee with MRP All Mountain Guide with Taco Bash Guard Shimano 505 Hydraulic with 180/160 mm rotors

Rims:

Weinmannn U28 27.5, 32h, 28mm wide

Hubs:

Novatech D711SB -15 Alloy Disc Sealed Hubs

Tires:

Schwalbe Hans Dampf Performance 27.5 x 2.35

Weight:

Weight: 28.7 LBS/MD in the Tokul 4130

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RALEIGH RX 1.0 (WOMEN’S) MSRP $1,550

The new women’s-specific 2014 CX bike raises the bar for female riders.

Offering a shorter stack height and cockpit length, narrower handle bars, and a sexy head-turning paint job, the women’s RX 1.0’s geometry is built with a woman’s body in mind while featuring the same high-performance as the men’s version. Equipped with rivets for racks, this bike is versatile enough to ride as a daily commuter, on dirt or gravel trails, or swap out the tires for “slicks” to have a road-ready bike!

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WWW.RALEIGHUSA.COM

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WWW.DIAMONDBACK.COM

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DIAMONDBACK BICYCLES

Retaining the stiff-yet-compliant ride characteristics of its Podium Series race bikes, but incorporating more upright, comfortable geometry built to tackle longer rides, Diamondback Bicycles for 2014 will unveil eight new men’s Century Series road bikes and five new women’s Airen Series road bikes.

Along with introducing a new Diamondback carbon frame construction method, the Century and Airen series also offer a full spectrum of bikes, both carbon and aluminum construction, and different spec levels, targeting different kinds of riders. Staying in sync with the brand’s mantra of offering best-in-class performance at an array of different performance and price tiers, the Century and Airen series has bikes both for riders planning to take on a 100 miler or cyclists looking to stay fit on shorter weekend rides.

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In the Century and Airen 3, 4 and 5 bikes, the frames are built using Diamondback’s Advanced Tube-to-Tube (ATT) design. That approach utilizes a monocoque head tube and down tube that is joined to a monocoque bottom bracket and chain stay. Those two structures form the core of the frame. A tube-to-tube carbon weld is used to add the remaining carbon tubes. Coupling these two frame-building methods produces an exceptionally smooth, confidence-inspiring ride.

At the top end of the line is the Century 5 Di2, equipped with Shimano’s Ultegra Di2 11 speed electronic shifters, DB’s carbon road fork that features a Taper Carbon steerer tube and Continuous Fiber Technology (CFT) and Easton EC70 Aero 31.8 Carbon bars. The similarly equipped Airen 5Di2 is Diamondback’s premium option for women riders. There is also an Ultegraequipped version of the Century 5. Century 5 Di2, $4,500. Airen 5 Di2, $4,500.

Century 5, $3,500.

Aspiring cyclists looking to step into a more price-conscious option can turn to the aluminum Century 2 and Airen 2 bikes, which are equipped with Shimano 105 components. Century 2, $1,200. Airen 2, $1,200.

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WWW.TERNBICYCLES.COM

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TERN ECLIPSE S18 MSRP $2100

Designed for hard usage in demanding conditions, the Eclipse S18 helps redefine the “folding bicycle” category. Tern wanted to design a bike for the hardest-of-the-hard urban riders. It’s complete with patented integrated features such as pedal-powered Valo 2 lights, an Andros adjustable stem, front and rear racks and the PostPump 2.0 seatpost with integrated pump.

Available Spring 2014.

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TERN ECLIPSE S20 MSRP $2200

Lovingly called the Pirate-Ninja because they couldn’t decide which of the two was more badass, the Eclipse X20 is quite possibly the world’s fastest folding bike. It’s a super light and super sleek 24” bike that is built for speed.

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This sleek urban commuter features Sapim CX bladed spokes, SRAM Rival drivetrain, a FSA MegaEVO BB386 Crankset, and a very wide 25” – 107” gear range. This light bike weighs only 23.6 lb and folds in 10 seconds.

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THE TERN SWOOP DUO MSRP $900

Designed with a low-step frame platform (great for women; they can even ride in a skirt!) with a clean design, minimal cabling, and automatic 2-speed shifting. Winner of the 2012 Eurobike Award in the Urban Bike category, it weighs in at 29.5 pounds and folds down in 10 seconds.

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PeopleForBikes is a movement to unite millions of people to improve bicycling in America. The non-profit provides a unified front for advocating for bicycling on a national level, a strategic center to ensure collaboration between each piece in the bicycling movement, and the ability to support local eorts through financial, community and communication resources.

Their goal is to gather a million names of support of bicycling to serve as one, powerful voice to make bicycling safer, more convenient and appealing for everyone. Join the movement today at www.peopleforbikes.org.

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A major initiative of PeopleForBikes is the Green Lane Project (GLP). The GLP helps cities build better bike lanes to create low-stress streets. Launched in 2012, the Project has worked closely with six major U.S. cities – Austin, TX, Chicago, IL, Memphis, TN, Portland, OR, San Francisco, CA, and Washington, DC – for the past two years to speed the installation of protected bikes lanes around the country. Protected bike lanes are on-street lanes separated from traffic by curbs, planters, parked cars or posts.

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ABOUT VERDE PR & CONSULTING

With oďŹƒces in Jackson, Wyo., Durango and Boulder, Colo., Verde is a fullservice brand communications, public relations, social/digital marketing, branding, content, event planning and consulting agency, with an emphasis in sustainability. Verde’s clients are rooted in the active outdoor lifestyle industries of outdoor, bike, and snowsports, and also in the consumer electronics, travel, and the Lifestyles of Health and Sustainability (LOHAS) markets. For more about Verde, visit www.verdepr.com.

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