VOICES July 2021

Page 16

reportage

15 Seconds of Fame – How TikTok is changing the Internet Nowadays, you are either a TikTok fan, a critic or confused about the hype. TikTok is the most popular app on the planet right now. The short 15 to 60 second clips can turn you into an internet sensation in only one night. Lip-syncing videos, one-act dance routines, 1-min recipes and challenges. Let’s try to understand this recent media phenomenon.

S

o, TikTok is an app for making and sharing short videos. The app started as a less popularly known “musical.ly” in 2014 but in 2016 it changed its name to TikTok. Now owned by ByteDance, a Beijing-based Internet technology company, the app has reached over 2.6 billion downloads. Especially during the first Covid-19 lockdown in March 2020 the platform gained immense popularity. People allover the world suddenly needed a way to both entertain themselves and connect with others.

16 - VOICES


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.