PARKING
ACCOUNTS MANAGEMENT AND OPS JOIN FORCES FOR “GTK” EVENTS The VCU Health System is a 24/7 operation, which means, unfortunately, exposure to customers is not always as frequent as that on the Monroe Park Campus. To help bridge this gap and foster deeper connections among VCU Health System customers, Mia Williams, assistant director of accounts management, and Bernard ‘Bernie’ Adams, assistant director of MCV Campus parking, concocted the perfect outreach solution. “GTK: Parking,” an acronym for “get to know,” is the brainchild of Adams and Williams and exposes departmental leadership to the VCU Health System community afterhours. “The GTK events are perfect for us because elaborating on what we do and why we do it gives us a heads up, and it's helping us to improve and restore our department’s image,” says Williams. “Employees are always interested and curious about what Parking and Transportation is doing,” she adds. Due to their varied work schedules, these customers may not always have the availability to meet the parking office’s standard hours. This is why the duo decided to hold GTK events during the evenings. Before the events, customers are notified that leaders from the department will be stationed at the Main 1 kiosk, from 5 p.m. to 7 p.m., and are invited to say "hello," ask questions or take care of pending account business. “We know how busy they are, and this is our way of showing how valuable their work is to keeping us healthy and safe,” comments Adams.
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GTK events are held quarterly in the Main Hospital, with no plans to discontinue any time soon. “We enjoy a great partnership with the administration of the health system and appreciate the opportunity to service our customers in a greater way. We look forward to furthering engagement with staff,“ notes Adams.
