BREAKING BAD NEWS AT IPMI

Jonsette Calloway-Martin, Communications Manager, recently delivered an insightful session at the IPMI Conference in Fort Worth, TX. The session, titled "Straight Talk: Breaking 'bad' news to paying customers," focused on equipping attendees with essential tools and strategies to enhance customer communication for organizational success

During her presentation, Jonsette delved into the importance of transparent and responsive communication with customers She provided practical approaches to effectively engage with customers, promoting buy-in and building trust. Additionally, she emphasized the significance of integrated communication methods to improve the organizational reputation

The audience at the IPMI Conference gained valuable insights, leaving with actionable knowledge and practical tools to elevate their own customer communication practices, especially when breaking bad news.