INVU by Swiss Eyewear Group celebrated its 10th anniversary

The INVU brand of the Swiss Eyewear Group blew out its first ten candles last October. A brand that began as the shared dream of five eyewear professionals has grown into an extraordinary global enterprise represented in over 95 countries with more than 45,000 points of sale.

INVU was introduced to the market with the firm goal of becoming the global brand of next-generation polarising sunglasses. This ambition is driven by an ongoing commitment to state-of-the-art lenses and materials. What further distinguishes INVU is its value creation strategy: Swiss Eyewear Group actively invests in new technologies and offers its products at an affordable price to consumers worldwide. Each pair of glasses is designed and engineered at the headquarters in Zurich, Switzerland, and then manufactured with meticulous care.

Jerry Dreifuss, CEO of Swiss Eyewear Group, describes the company’s culture by emphasising: ‘Total product and customer focus is part of our DNA. This encourages collaboration and the exchange of ideas, fostering a dynamic environment that stimulates creativity and product innovation for our INVU customers’.

Swiss Eyewear Group is proud of its doubledigit millions in revenues and more than 20 million glasses sold, a proof of the trust and loyalty that business partners and customers place in the INVU brand.

Swiss Eyewear Group’s next steps for the future are characterised by a combination of strategic expansion, innovative product development and a strong commitment to environmental sustainability. Commercially, there is room for growth in Central and South America, as well as in Asian countries. Another key step is the expansion of the prescription frame range and the magnetic INVU clip-on frames, whose fusion of functionality and fashion has been welcomed by opticians.

Last but not least, the partnership with Eastman’s Tritan Renew material not only satisfies environmentally conscious customers, but also underlines Swiss Eyewear Group’s commitment to sustainable practices.