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Active Social Media Monitoring to Manage YourBrand Health During COVID-19 Pandemic

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Is COVID-19 pandemic taking a toll on your brand health? Well, do not panic, such is the case with most other online marketers too. At least 80% ofall your social media feeds at this point will be on the deadly coronavirus. The COVID-19 outbreak has changed the marketing landscape by impacting user reach and user engagement. This is mainly because all your marketing plans are either cancelled, postponed or changed for good, as everybody is being terrorized by this pandemic.

While we take numerous precautions to safeguard ourselves and our families against this infection, it is high time that we take measures to save our businesses from taking an economic and reputational hit. Ifyou are also one ofthose brands struggling to weather the storm and sail safe, then here are a few ways to go beyond traditional media monitoring services and keep your audience engaged