1 minute read
Respond to Critical Mentions
from Active Social Media Monitoring to Manage Your Brand Health During COVID-19 Pandemic
by Vee Track
social media can be the place where your customers go to discuss it. You can just monitor your brand mentions and promptly respond only to those concerns and issues that need your immediate attention. First, address highly influential mentions because these are the ones that tend to blow up into a huge reputation crisis. Next, sort out relevant mentions and respond to those.
4. Checkthe Media Coverage forYourBrand
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It is very important to know what kind ofcoverage your brand is getting. This becomes all the more significant in times ofcrisis. So, keep close tabs on the media coverage your brand gets through efficient social listening. Monitoring your social media and your website gives you a clear picture about the online performance ofour brand.
Summing Up
Brand management during a crisis is as important as managing public health. You need every bit ofcompassion and support that comes from your target audience and customers. As the markets change, the consumer behaviors also keep changing. Monitoring this efficiently helps you to keep up your brand health even during a pandemic.
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