1 minute read
Introducing NewServices and Products
from How Social Media Listening is Empowering Healthcare Sector to Tackle Pandemic Better
by Vee Track
media monitoring to improve their strategies. User generated content serve as peer reviews and help healthcare professionals understand the unique requirements and the drawbacks ofthe services they offer.
Why is Social Media Critical to Refine Healthcare? People across the globe are developing keen interest in their well being and are constantly sharing their health conditions with their peers. Social media platforms serve as the chiefmedium to share and discuss health related information.
Advertisement
This is fortified by the following trends: 60% ofthe social media users trust the information posted by their doctors.
Out of87% ofthe doctors using social media for personal use, 67% ofthose use it for professional purposes. 28% ofthe users on social media who use these platforms for personal reasons support health related causes across social media. 6% ofthe hospitals assign social media monitoring to their interns, while 15% of the hospitals hire social media managers to do the same.
Patients are using social media platforms to share their health information with their physicians and hospitals.
1. Howis the Healthcare IndustryLeveraging Social Media Listening?
The healthcare sector is consistently using social media tracking to introduce new services and products, share customer ratings, recruit resources and create awareness. Let us now look at these in detail.
2. Introducing NewServices and Products
Hospitals are sharing blogs to introduce their new preventive care options and educating people about it.
3. Sharing CustomerRatings
Healthcare centres and individual practices are encouraging their patients to share their reviews, ratings and are also allowing them to blog about their experiences.
4. Recruitment
As the healthcare sector seeks highly specific skills, hospitals and clinics have moved beyond conventional advertising platforms and have turned to social media to share their requirements.
Patienteducation and General Awareness
User discussions on dedicated websites and social media platforms are being used by the healthcare professionals to understand patient behaviour and educate them on specific treatments.
