Howis the Healthcare IndustryLeveraging Social Media Listening

HowSocial Media Listening is Empowering Healthcare Sectorto Tackle Pandemic Better

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While the efforts to contain and prevent infection are in full swing by the healthcare professionals, transformation is very important in the healthcare sector to effectively cater to this current pandemic situation. Being in the digital era, the first thing that comes to our mind is social media, particularly ifwe want to gain insights and make strategies. It is the same for the healthcare sector too. Social media has evolved from being a tool to share private lives to a platform that fosters serious discussions on current trends and technology.

The present COVID-19 pandemic has pressurized the healthcare industry, which has always been under continuous regulatory pressures of‘getting it right at the very first time’. This along with the cost constraints has led the healthcare sector to turn to social