Highlights
HIGHLIGHTS
Our new campaign Live Vegan for Less
Live Vegan for Less The Covid-19 pandemic has presented several challenges to the way we live our lives, with evidence suggesting that over 70% of the general public are worried about the cost of food. In light of this we launched our Live Vegan for Less campaign, which shows how vegan living doesn’t need to break the bank. Many people still see cost as a barrier to veganism due to the common misconception that vegan food is always more expensive than non-vegan food. While some of the exciting new vegan products can be pricy, we know that it’s perfectly possible to eat vegan on a budget. The recipe hub on our website provides cost-effective ways of preparing tasty and nutritious vegan meals, showing that vegan living can be affordable for all. To support this, we’ve also conducted our own cost comparison research, which you can find at vegansociety.com/liveveganforless. This research highlights the fact that nutritious plant proteins are in fact some of the most affordable sources of protein on the market.
Throughout May we hosted virtual cook-along videos on our Instagram Live with Chef Day Radley. These fun live
sessions inspired our followers to create quick and easy meals on a budget, with only a handful of ingredients. We’ve been compiling budget tips from members too, so please feel free to email campaigns@vegansociety.com with your own!
Food bank donation
Unfortunately, many events The Vegan Society was due to attend this spring and summer were postponed. This meant that we had a surplus of products which were intended to be given out to event attendees as samples. These products were donated to us by some of our fantastic Vegan Trademark holders, including Mr Lee’s Noodles, Brave Foods, Munchy Seeds and Clearspring. The products were due to reach their use-by date before the rescheduled events took place, so we needed to find a useful home for them. We got in touch with local organisations The Active Wellbeing Society and The Real Junk Food Project, who were more than happy to take them off our hands. Our trademark holders were pleased to hear that their products were still being used for a good cause.
Issue 3 2020 The Vegan | 3
