Highlights
HIGHLIGHTS
Our Veganuary pop-up at Mare Street Market
Veganuary During January we partnered with Veganuary to encourage more people to ditch animal products for a month. We hosted a pop-up at Mare Street Market in Hackney where we welcomed hundreds of people and signed them up to the challenge. Those who signed up received a number of samples from our trademark holders, including Northern Bloc ice cream, Dolma Perfumes and Brave Peas. We hosted Matt Pritchard of Dirty Sanchez fame, who made an appearance and signed copies of his book Dirty Vegan. Rich Hardy, Veganuary’s Campaign Manager, came along to sign copies of his book Not as Nature Intended, an undercover journey into the secret world of animal exploitation.
Vegan Eatwell Guide
Using the latest research and information available, we put together a vegan version of the NHS Eatwell Guide many of you will be familiar with. The guide also includes additional information on healthy eating tips, nutrients that deserve special attention and sustainability tips.
We have put this easy-to-use resource together to help vegans to get everything they need from their diet without the use of animal products. We have already been contacted by several healthcare providers who are delighted that there is a vegan-specific resource available that they can use when working with vegan patients. Find the guide in the nutrition section of our website.
The most trusted vegan label According to consumers, The Vegan Society’s Vegan Trademark, which turns 30 this year, is both the most recognised and most trusted vegan label within every dietary group analysed in a recent survey funded by us. As more and more people adopt a vegan diet and lifestyle, vegan products are being developed at an unprecedented rate, with multinational and non-vegan brands investing huge amounts of money and technology into them. And with the market share of vegan products growing, so is the number of registrations with the Vegan Trademark. But consumers don’t just want the word ‘vegan’ stamped on packs to signal a vegan-friendly product; they are increasingly demanding the authority and credibility behind our trademark. Keep up with all the exciting new products being registered and celebrate 30 years of the Vegan Trademark with us on Instagram and Twitter by following @vegantrademark. Read more about the Vegan Trademark on page 24.
Issue 2 2020 The Vegan | 3
