Buy local message

Buy local message to support WA businesses

BY MELISSA WORTHINGTON PROGRAM MANAGER, BUY WEST EAT BEST

Western Australians are reminded to ‘buy local’ and support the State’s important agriculture, fisheries, food and beverage industries — a message even more important as businesses reset from the impacts of COVID-19.

The next stage of the State Government’s Good Choice, WA marketing campaign delivered through the Buy West Eat Best (BWEB) program, has been brought forward to support businesses and champion the ‘buy local’ message. The awareness encourage shoppers to think local, buy local and dine out locally. Department Food Industry Development manager Deborah Pett said consumers will once again be hearing and seeing, the Good Choice, WA message in supermarkets, online and across television and radio. “The campaign provides a platform to celebrate the fresh, seasonal worldclass premium food being produced across Western Australia,” Ms Pett said. “This is particularly important as consumers are placing increased importance on knowing where their food is originating from. “Good Choice, WA is helping to get people thinking again about buying local to support our farmers, food and beverage producers and processors as part of the recovery from COVID19 impacts.” Independent consumer research undertaken in April this year showed seven out of 10 shoppers recalled the Good Choice, WA campaign. Ms Pett said more than 70 per cent of all research respondents felt the campaign was important to support the WA economy and encouraged them to buy local. “The campaign messaging helps

campaign, first introduced to consumers in 2017, is a call to action to Seven out of 10 shoppers recall the Good Choice, WA campaign. consumers to feel connected and informed about the WA food and beverage industry, and reinforces their decisions to buy local,” she said. The WA Stonefruit Industry, first time partners in the Good Choice, WA campaign have found it invaluable to be involved to promote the fantastic stonefruit produced across the State. “The work done through the Buy West Eat Best program provides terrific support to Western Australia’s food and beverage industries, particularly though the successful Good Choice, WA campaign,” said Stonefruit SubCommitte Chairman Danny Di Marco.

3THE campaign messaging helps consumers to feel connected and informed about the WA food and beverage industry, and reinforces their decisions to buy local.

“Being a partner in the Good choice, WA campaign has added value to our industry-driven marketing program, with invitations to participate in a range of media activities and strengthen our retailer relationships.”

The Buy West Eat Best program is administered through the Department of Primary Industries and Regional Development. BWEB has been supporting its 178 members from across the state, including producers, processors, retailers, restaurants, chefs and distributors, as they have had to adapt and change their business models over the past few months.

MORE INFORMATION

If you would like further information regarding the Good choice, WA campaign or would like to join the Buy West Eat Best program email feedback@buywesteatbest.

wa.gov.au www.buywesteatbest.org.au

About Buy West Eat Best

For fresh products the products must be 100% grown, fished or farmed in WesternAustralia.

West Australian businesses that display the Buy West Eat Best logo must meet stringent criteria for local content and quality. The program is administrated by the Department of Primary Industries and Regional Development in Western Australia. The distinctive bite mark logo of Buy West Eat Best enables Western Australian shoppers to clearly identify food and beverage products which have been grown, farmed, fished and processed right here in WA. Three quarters of all WA shoppers now say they recall the Buy West Eat Best brand. Over the past 12 years, program membership has grown from 38 founding members to 178 members state-wide (94 regional and 84 metro based). Members include major and independent retailers, small growers, artisan producers, large-scale processors, restaurants, chefs and food service providers. The voluntary food labelling program navigates the complexity of servicing a vast and diverse base of business and industry from across the supply chain. For fresh products, such as fruit, vegetables, meat, and seafood, the products must be 100 per cent grown, fished or farmed in Western Australia. For grocery items, food such as sauces, yoghurts, cheese, bread or pies, the main ingredients must be grown, fished or farmed in Western Australia and the product must be processed and transformed in Western Australia. The team at Buy West Eat Best works across the state engaging with top chefs, caterers and retailers to bring member produce into the hearts, minds and mouths of Western Australian foodies.

For more information contact the Buy West Eat Best team on 1800 132 422 or by email feedback@buywesteatbest.wa.gov.au

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