YOUR INDUSTRY
Buy local message to support WA businesses BY MELISSA WORTHINGTON PROGRAM MANAGER, BUY WEST EAT BEST
W
estern Australians are reminded to ‘buy local’ and support the State’s important agriculture, fisheries, food and beverage industries — a message even more important as businesses reset from the impacts of COVID-19.
The next stage of the State Government’s Good Choice, WA marketing campaign delivered through the Buy West Eat Best (BWEB) program, has been brought forward to support businesses and champion the ‘buy local’ message.
The awareness campaign, first introduced to consumers in 2017, is a call to action to encourage shoppers to think local, buy local and dine out locally.
“The campaign provides a platform to celebrate the fresh, seasonal worldclass premium food being produced across Western Australia,” Ms Pett said. “This is particularly important as consumers are placing increased importance on knowing where their food is originating from. WA Grower SPRING 2020
Independent consumer research undertaken in April this year showed seven out of 10 shoppers recalled the Good Choice, WA campaign. Ms Pett said more than 70 per cent of all research respondents felt the campaign was important to support the WA economy and encouraged them to buy local. “The campaign messaging helps consumers to feel connected and
Seven out of 10 shoppers recall the Good Choice, WA campaign.
Department Food Industry Development manager Deborah Pett said consumers will once again be hearing and seeing, the Good Choice, WA message in supermarkets, online and across television and radio.
44
“Good Choice, WA is helping to get people thinking again about buying local to support our farmers, food and beverage producers and processors as part of the recovery from COVID19 impacts.”
informed about the WA food and beverage industry, and reinforces their decisions to buy local,” she said. The WA Stonefruit Industry, first time partners in the Good Choice, WA campaign have found it invaluable to be involved to promote the fantastic stonefruit produced across the State. “The work done through the Buy West Eat Best program provides terrific support to Western Australia’s food and beverage industries, particularly though the successful Good Choice, WA campaign,” said Stonefruit SubCommitte Chairman Danny Di Marco.
