Vegetable export strategy

BY SAM TURNER INTERNATIONAL TRADE MANAGER, AUSVEG

The Australian Vegetable Industry Export Strategy for 2021–25 has been released to guide industry exports for the next 4 years. The strategy was developed with feedback from the Australian vegetables exporters and AUSVEG.

Feedback from participating exporting growers has identified the importance of retaining and improving the vegetables industry development program. The previous vegetable industry export strategy was deemed as highly successful program by its industry members and was on track to achieve the target of $315 million of export value by 2020. However, due to the impact of COVID-19, unfortunately, the export value fell short. In response to the feedback received, the Australian Vegetables Industry Export Strategy 2021–25 has been structured around five strategic pillars. 1. Consolidate Core Markets — Rebuild market share in the core markets and channels for Australian vegetables 2. Tell Our Story — Understand and articulate the value proposition for

Australian vegetables 3. Target the Value — Support exporters to pursue more targeted market and channel growth opportunities 4. Deliver the Promise — Assist industry to leverage new cold chain management, technologies, and practices to underpin quality 5. Grow Emerging Markets — Undertake the groundwork to better understand emerging and frontier markets

export fReight

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The new strategy includes a focus on value adding.

Because of Australia’s high cost of vegetable production, the focus of the 2025 export strategy will be on driving growth in value. This will be achieved through a combination of targeting high value customers and markets, product differentiation through strategic marketing and an increased focus on value adding. The targets that have been set in this strategy include recovering trade to $300 million by 2023, and $400 million by 2025, reflecting the challenges and opportunities arising from the COVID-19 pandemic which are likely to linger for several years.

MORE INFORMATION

Visit https://ausveg.com.au/

export/#Strategy

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