Marketing Update

New recipes have been added to the online database.

BY GEORGIA THOMAS SENIOR PROJECT MANAGER, WA POTATOES

Over the past six months, the WA Potatoes team have been very busy with a range of marketing activities including events such as Perth Royal Show, Gingin 150th Celebrations, Meet the Buyer and the Buy West Eat Best retail activations.

The new WA Potatoes magazine was launched in September, with 3000 printed copies in circulation as well as being shared online. The new magazine features some great new health information, a new competition, an extract from Alice Zaslavsky’s new cookbook and a range of Healthy Hacks — simple tricks to make meals healthier and reduce food waste.

Digital and social media have continued to grow across platforms through strategic execution of content, consumer engagement and paid promotions and has achieved: · Over 400,000 unique views (reach) per month on Instagram and Facebook · Facebook has over 21,700 followers (up 200) · Instagram has over 1703 followers (up 300) · Website results show an average of 2200 visits per month (up 200) and 5000 page views per month. New recipes have been added to the online database, which brings the total free recipes available to consumers over 150 delicious potato dishes. The NOVA 93.7 radio campaign has continued with programming achieving 600,000 impressions per month of active reads and advertising.

Moving into 2022, an updated approach to radio will include a refreshed messaging platform, NOVA campaign and incorporation of online streaming advertisements (the ads you hear when you stream radio online). WA Potatoes also participated in Nutrition Australia Try for 5 campaign, as detailed on page 46.

f HASH Brown Roulade.

MORE INFORMATION Georgia Thomas, Senior Project Manager, WA Potatoes, georgia@wapotatoes.com.au