04 MPD_ART&ART_Portfolio_2021

01 Brand Design

02 Digital / Web Design

Packaging Design

Design

ABOUT ART&ART

A creative agency based in Sarajevo, specializing in branding and digital design solutions. ART&ART is a brand under the main company MPD.

As a creativity and strategy partner, we help clients build relationships with their target audiences through verbal and visual communication, from the initial challenge to content creation, design, and delivery. The local and international clients can rely on our skilled professionals to create and develop inspirational designs.

We are a team of graphic designers, photographers, 3D artists, web developers, illustrators, copywriters, video makers and marketers.

CREATIVE DIRECTOR BIOGRAPHY

Elvira Bojadžić studied Fine Arts and Graphic Design at the University of Ljubljana, Slovenia. Her diploma was nostrificated by the Fine Art Academy in Sarajevo, Bosnia and Herzegovina.

An award-winning graphic designer, specialized in branding, web design and packaging, Elvira has won many awards in Bosnia and Internationally. She has more then 15 years of experience, working with advertising agencies in Bosnia and Dubai.

Currently working and living in Sarajevo, Bosnia and Herzegovina.

WORKING EXPERIENCE

2019 - and still

Creative Director at MPD (Creative Agency in Sarajevo)

2012 - 2019

Creative Director at Grapes Creations (Creative Agency in Dubai)

2003 - Nov 2012

Art Director at Communis (Advertising Agency in Sarajevo)

2003

Art Director at Bemust (Publishing & Printing House in Sarajevo)

2003 Graphic Designer at StudioMarketing J. Walter Thompson (Advertising Agency in Sarajevo)

WHAT WE DO

00 About us

Brand Design

02 Digital / Web Design

01

Brand Design

We help brands identify who they are to get the right positioning on the market

• Corporate identity design

• Visual identity development

• Brand guidelines

• Logo development

• Branding strategy and asset development

• Keynote production

• Service material production

Design

Design

Production &

02

Digital / Web Design

We create an online presence for the clients and help them to have unique audience interaction.

• UI / UX Design

• Website production

• E-commerce site development

• Web content development

03

Packaging Design

We design visually appealing packaging and labelling to establish customer’s trust.

• Creative direction

• Naming and copywriting

• Custom photography

• Packaging production

05 3D Modelling

Our 3D designers develop photo-realistic images to enhance client’s vision.

• Architectural design solution

• Hi-quality renders

• Interior and exterior 3D visualizations

• Event design visualizations (stands, displays, showrooms,…)

• Archviz (architectural visualization)

04 Production

We carefully craft every part of the content to give brands their original voice.

• Creative direction

• Strategic storytelling + copywriting

• Video and photography

• Brand content production

• PR video planning and production

• Promotion video production

06 Communication Strategy

Strategic consulting allows clients to communicate better with a consistent visual language.

• Communication consulting

• Media strategy planning

• PR strategy

• Event promotion

• Advertising

CASE STUDY BRAND DESIGN

Branding is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base.

This means that customers expect that the tone of voice is the same over email, website, customer service, and every other touchpoint in their business.

A unique brand can have a huge impact on a bottom line by giving a competitive advantage over the rivals.

SCENSO is a Norwegian company that provides an online platform for the cruise industry.

The logotype is based on an aerial view of a cruiser. We took the basic shape of the deck and made it into a linear form. Additional lines symbolize the motion of the cruiser as well as the levels of the water, which can be measured. Therefore, we established a visual connection with both, water and a cruiser.

With a clean, contemporary, and minimalistic approach, the logotype is crisp and memorable. For the basic brand colour we have selected deep blue and for the secondary brand colour aqua green. The combination gives us a clean and sophisticated look.

We custom made the typography within the logotype and paid attention to details to achieve the best fit with the sign. For the best application, we created both horizontal and vertical versions of the logotype.

Design

01 Brand Design

02

Design

Design

Design

Construction of the logotype

Design

About

01 Brand Design

02 Digital / Web Design

03 Packaging Design

Print Design

Production &

About us

01 Brand Design

02 Digital / Web Design

03 Packaging Design

Print Design

Production &

00 About us

01 Brand Design

02 Digital / Web Design

Packaging Design

Print Design

Production & 3D

Vanilice is the name for the four flavours of shortbread biscuits within the Fanki premium sub-brand. We designed both logotypes with a custom-crafted. The bow, as part of the Fanki logotype, suggests the idea of a gift.

The brand Happy Familly stands out as a family friendly. The branding was created for a local company that produces cookies with a variety of flavours.

The logotype was designed with a custom-made typography. The branding also included drawing all of the illustrations that were used in the packaging.

PREFINO_Kuglof_final_print file.pdf 1 18.11.2019 19:35:56

01 Brand Design

02 Digital / Web Design

Packaging Design

Print Design

About us

01 Brand Design

02 Digital / Web Design

Packaging Design

Print Design

Production & 3D

We designed the logotype Nesta with the visual reference to magician’s hat, as all the cookies come as a surprise. The cookies contain tasty hazelnuts and sour cherry filling.