CODE. DESIGN. START.
Velma Magazine Advertising Austin’s first and only women in technology publication. http://velmamagazine.com/advertise/
Meet Velma CODE. DESIGN. START. As a monthly digital magazine, Velma fills a void in the publishing industry by sharing authentic stories about the women working in technology. Many existing publications gloss over or minimize the failures and lessons which lead to success. The purpose of each Velma article is to share a personal experience at a particular stage. The goal is to nurture personal and professional growth by providing women with more diverse role models. Readers will feel less isolated and connected to a larger community of women working across all sectors in the technology field.
“I was inspired to create a magazine showcasing the types of stories I want to read as a woman in tech and founder of a Startup in Austin.”
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Jess Lowry, Founder & Publisher of Velma Magazine
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Meet the folks behind Velma: http://velmamagazine.com/about/
Women need more professional role models. A consequence of few role models narrows the measurement for success. Lack of role models leaves many women feeling like professional development is a wasted effort. And sets up many women to choose not to return to work after becoming mothers.
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Many networking groups alienate women who aren’t necessarily trying to get a seat at the board room table. Many young entrepreneurial women are trying to redefine work to suit their needs. Most young women start their own business not to compete with conventional or existing businesses, but rather; to create an ability to balance life and work while doing something they’re passionate about and love.
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Velma showcases all types of success (and failure) in order to inspire readers to expand their perceptions.!
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Success should be defined by each individual in their own way, but at the same time we need community to tap into the confidence to navigate our own career path.
! Design!
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Within the design space women are excelling; taking on leadership roles and directorships. These women have a lot of important skills to pass on to their peers who may not have as smooth a career path.
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Start OCTOBER 2014
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Women struggle more than any other group to acquire funding for their businesses. Many women limit their business strategy because they fear pursuing funding. Velma tells stories about how women can get over intimidation and build sustainable businesses.
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Code!
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Time Out with Jaqueline Huges Design. Start. Code.
In a male-dominated field it’s easy for women to loose their interest and drive. Reading stories from other female coders connect readers to a large community providing support and encouragement.
Velma Demographics
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Seeking New Role: Happy in Current Role:
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Back-End Developer: Front-End Developer: UX Designer: Graphic Designer: UX Researcher: Software Engineer: Data Analyst: Other:
76% 24%
13% 26% 11% 17% 7% 9% 4% 13%
! ! Stages of Startups! ! Idea Stage: Prototype Stage: Seed Stage: Start-up Stage: Second Stage: Third Stage: Pre-Public Stage:
Combined Household Income !
Ages
Job Seekers !
12% 24% 37% 21% 6% 0% 0%
Under 21 21-24 25-34 35-44 45+
4% 41% 32% 21% 2%
! ! Highest Level of Education ! ! High School Diploma: Some College: College Degree: Master’s Degree: Doctoral Degree:
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2% 11% 53% 27% 7%
Under $25k $25-49k $50-74k $75-99k $100-$149k $150+
4% 7% 25% 43% 12% 9%
! ! Types of Professionals! ! Entry-Level Junior Associate Middle Management Senior Management Executive
3% 11% 27% 14% 35%
Single Advertorial !
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Advertising Opportunities
Cost:
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$200
Perks • •
An advertorial is an advertisement in the form of editorial content. The term "advertorial" is a blend of the words "advertisement" and “editorial."! - Merriam-Webster
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Full-Page Custom Advertisement Full Color Ability to embed video, links and other interactive elements. Facebook Shout-out (1) Mentions on Twitter (6)
Past Advertisers !
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Barre3 Elance oDesk Purse & Clutch Huckleberry Austin Code Academy
! ! Partners! !
Capital Factory Women2.0 SXSW interactive
Annual Sponsor!
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You’ll be entitled to a wide range of perks as an annual sponsor.
! Cost: ! Perks ! • • • • • •
Velma Magazine is powered by CLAVE LLC a startup based in Austin, TX with a mission to create events, services and products that connect people.
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Empowering people through design thinking to create meaningful change and sustainable local economies.
! Clave’s Mission! !
Community is everything. Everyone wants to feel they belong and experience genuine connections with others.
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Technology isn’t a solution to solving problems. Technology is a tool for people to solve problems.
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When people work on solving problems together they feel empowered and connected.
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$1000
1 Free Advertorial in Velma Magazine ($200 Value) Advertise Jobs or Promotions in Velma’s Resource Section (Back Pages) Logo Displayed on Screens (On-Site at Study Hall Events) Facebook Shout-out (4) Mention on Twitter (12) Sponsor Blog Post (1) SWAG in event Tote Bags (Unlimited)
! ! Special Print Issue! ! A special SXSW Edition will be released in March 2015 to expand the audience globally. ! Cost: $500 ! Perks ! • • • • •
Full-Page Custom Advertisement Full Color Facebook Shout-out (1) Mention on Twitter (6) Sponsor Blog Post (1)
Advertorial Example
SheDesignsATX + SheHacksATX =
AWESOME!
There is no other event in Austin that pairs women coders and founders for a day of hacking. And this time we’re inviting designers to create complete product teams. -
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Join Us
December 5-7, 2014 Learn more about the event and RSVP Âť
Attract Top Talent!
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Velma Magazine focuses on action to support women entrepreneurs and professionals gain confident by taking on greater levels of leadership.
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Talent is critical to staying competitive, but despite the growing number of qualified women in the workforce, the female talent pool continues to remain underutilized.
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Through association your brand will be acknowledged as an company who supports women professionals.
! Targeted Messaging ! !
Get your brand in front of smart, savvy consumers. Women control roughly US$20 trillion of total consumer spending globally and influence up to 80 percent of buying decisions.
! Community Impact! ! Investing in women can yield a significant return—a return known as the gender dividend. ! Advocates for equality between women and men have long made the case that women's empowerment benefits everyone—not just women. Furthermore, in recent years, other actors have added their voices to this chorus, bringing with them strong economic arguments and evidence.
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Female-led startups do not have equal access to resources and funding opportunities. This is because the majority of women are interested in creating small to middle sized businesses typically unattractive to Venture Capitalists. However, the impact of these businesses isn’t singulary, but rather; as part of a community of businesses the sum significantly feed into the local economy.
! Integration! !
Velma Magazine advocates diversity of race, sexual orientation and integrates all women in tech, design, coding and entrepreneurship in Austin. All women networks, organizations and groups are invited to participate.
Why you should advertise. Examples of the groups we connect:
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Austin Black Technology Council Latinitas in Austin, TX Women@Austin AWIT (Advocating Women in Technology) Women Who Code ATX Nerdy Ladies Girl Develop IT All Girl Hack Night ATX PyLadies ATX Capital Factory Women Girl Scouts of Central Texas Girls Empowerment Network
Align Your Brand with Velma Contact!
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Jessica Lowry, Founder & Publisher! Email advertise@velmamagazine.com! Tel 512 705 8508 !
Editorial Calendar!
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October Issue 01, Origins November Issue 02, Wicked Problems December Issue 03, Money January Issue 04, Futurist February Issue 05, Sex March Issue 06, SXSW Special Edition (Print & Digital)
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*Expanding to Dallas in 2015 and Houston in 2016