VelocittaBrand: Employer Brand Social Media

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beinspired beinspiring

We create

Velocita combines big agency resources with start-up responsiveness.We help businesses and teamsshowcasewhat it is theydo and how theyprovide value through thepower ofstorytelling.

Brands we have

Since 2008, we’vebeen creative partners to100+ global brands and Fortune 500 companies, collaborated with numerous businesses and delivered 10,000+ projects.

Strategy / Communication / Design

People’sperceptionbyonlylookingattheposts.

StagesofaCandidate’sJourney

WhereSocialMediacanplayarole

Raising awareness among the uninformed Generating interest from awareness Translating interest to applications

Educate& Influence

Making the unaware aware

Company Awards & Recognition

Inspire & Excite

Creating interest from awareness

CSR/ Social Initiatives

Work Impact

Office Celebrations

Perks & Benefits

Additional Perks

Your Office & Workspace

Contextual & Topical

Social Events

& Convert

Translating interest into applications

Job openings

Leadership Coverage

Graduate, Lateral content

Learning and Development/ Trainings

Diversity & Inclusion

Employee/ Team Recognition or Success

Employee Focused

Interview Tips

Employee/ User generated content

Internal Programs & Groups

Educational/ Recruiting events

Interns/ Freshers content

Light-hearted

AmdocsIndia:ImpactofSocialMediaMarketing

Brand Awareness (Instagram followers)

1580 to 14.5k

Brand Awareness (LinkedIn India followers)

4.3L to 6.6L

Brand Engagement (Instagram engagement)

0.6% to 5.3%

User Generated Post (Avg.mentions per month)

33 to 156

Brand Engagement (LinkedIn engagement)

7% to 13.7%

Increase website traffic

Increase traffic to career pages on Amdocs website, from our social media pages

NICEGTC:ImpactofSocialMediaMarketing

Brand Awareness (Instagram followers) 364 to 8400

Brand Engagement (clicks on NICE career page)

Improvement in market perception Job Offer Drop-outs (Resume Submission)

Hire from Product Companies

Increasein internal engagement

Employees want to share their stories and get featured on NICE Instagram handle

AmdocsMegaInterviewDrive

MegaInterviewDrive which would welcome applications from freshers and techies in the early years of their careers (1 to 5 years of work exp.):

-Candidates from across India can apply

-Candidates will have to fill up an initial application form and the shortlisted candidates will be interviewed by the hiring managers

-Positions for Java, C++and Functional Testing

-Targetagegroup:22 to 30 years

CampaignMessaging

• We wanted to do a campaignthat’s ofrelevanceand spark interests among the target group of18-24 y/o.

• Hence, we decidedto build the campaign messaging around the popularsitcoms and OTT series,which is an active interestamong our TG.

• At the same time,this will make us stand outamong,as opposedto mundane hiringposts on Instagram/ LinkedIn fromothertech organizations.

CampaignCreatives

CampaignAnalytics

BrandAwareness (Impressions)

500,134+

MediaSpend(INR)

400,000

54

BrandLoyalty (Additional New Followers)

BrandEngagement (clicks to Landing page)

16,090+

BrandConsideration (Resume Submission)

1183

Costperclick (INR)

Costperresume submission(INR)

CompanyAwards&Recognition

WorkImpact

Perks&Benefits

AdditionalPerks

Contextual&Topical

SocialEvents

LeadershipCoverage

Graduate,LateralContent

LearningandDevelopment/Trainings

Diversity&Inclusion

Employee/teamrecognitionorsuccess

EmployeeFocused

JobOpenings

InterviewTips

Link to the video

Link to the video

InternalPrograms&Groups

Educational/Recruitingevents

Interns/Fresherscontent

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