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Velocita combines big agency resources with start-up responsiveness. We help businesses and teams showcase what it is they do and how they provide value through the power of storytelling.
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Since 2008, we’ve been creative partners to 100+ global brands and Fortune 500 companies, collaborated with numerous businesses and delivered 10,000+ projects.
Strategy / Communication / Design
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Corporate Communication Marketing Human Resources
Brand Identity
Logo and Guidelines
Values, Vision, Mission
Annual/ Integrated / Sustainability Report
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Employer Brand
Social Media (Employer Brand)
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Website & UX/UI
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Social Media (Consumer Brand)
Performance Marketing
Office Branding / Environment Graphics
Campaign: Ceiling nahi, feeling hai
Medium: DVC
The task is to establish that designer ceilings add value to the TG’s residential and/or commercial spaces and that the ceiling serves as a space where people can exhibit their aesthetic sense by creating attractive false ceilings using decorative ceiling panels that can be an extension of their personality.
Given the types of materials that can be used as ceiling panels, ceilings can be made to come alive with a little imagination and innovation, in addition to saving energy through proper insulation.
It is largely an unorganized market with the presence of local and small players. Overall there is a huge opportunity to own a communication space which are much more strategic and extendable.
Doing up ceiling has lot of emotions, from the consumer lens – he gets involved as part of designing the ceiling, plus also the pride factor post doing up.
So creating a ceiling is just not an activity, its as strong an emotional as doing up home.
Creative end line:
Kuchh cheezen sirf zarurat ke liye nahi, feel ke liye ki jaati hain.
Jaise aapke ghar ke liye ek khoobsurat ceiling Saint-Gobain Gyproc. Ceiling nahi, feeling hai.
Scene 1
Yun toh match hum akele bhi dekh sakte hain. Lekin doston ke saath dekhne mein feel alag hai.
Scene 2
Yun toh misses ko seedhe seedhe I love you bol sakte hain. Lekin chidha ke phir gale lagane mein, feel alag hai.
Scene 3
Khel toh khillauno mein bhi nikal sakta hai, par papa ko ghoda banane mein, feel alag hai.
End Scene:
Kuchh cheezen sirf zarurat ke liye nahi, feel ke liye ki jaati hain. Jaise aapke ghar ke liye ek khoobsurat ceiling
Saint-Gobain Gyproc. Ceiling nahi, feeling hai.
Click here to see the video
15Mn views of our TVC
5.4Mn views on Social Media
4 lacs per month traffic on website
Extension to Print, OOH and In-shop
A home is where one can truly be themself. From the tiniest detail to the largest –all homes are a reflection of those who make it a home.
And no wonder the feeling of coming home is Epic.
But it could also be Majestic. All it takes is a Gyproc Ceiling.
Medium: Print, Outdoor, Digital
Campaign: Samajhdari
Campaign Concept
Print and Outdoor: Samajhdari
The world is adopting technology more and more each day, simply because its easier and smarter. Talking of tier 2 & 3 citizens, being technologically advanced is considered next to crème de la crème.
Playing on this sentiment, what if – buying daily items online was also rewarding? Now that’s smartness. And that’s exactly the message we promoted via this campaign.
There’s nothing smarter than shopping on DealShare.
Other Projects
Yale Locks: Luna Pro (DVC)
Lupin: NoxGuard (DVC)
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