Electra 2012 by Bicycles Catalog

2012 BIKE COLLECTION

You’re about to join a group of people that is not defined by age, gender, race, personality or body fat percentage.

WE JUST LOVE THE FEELING OF RIDING A BIKE. IT’S FUN. Now, some do their best to engineer the fun right out of their bikes, because you know, cycling is serious business. These people probably don’t have streamers on their handlebars.

WE MAKE BIKES THAT MAKE PEOPLE SMILE. And this year, we’re going to make you sweat a little too. With the introduction of the Verse, we’ve expanded into fitness/transit riding. The Verse is a sporty ride that’ll go as hard as you’re willing to. Whatever you’re into, we understand the bike is just the beginning. The stuff you add on to it and the gear you wear are all part of the ride. They’re what make your ride your own. So be sure to also check out our Electra Life and Accessories Catalog while you’re at it.

TAKE YOUR TIME...

HOW TO CHOOSE YOUR ELECTRA The only hard part about riding an Electra is choosing which one to get. They’re all easy to ride and they look amazing. So take your time to figure out which one is perfect for you. We have multiple collections with different models within each line. Here are a few things to consider that will help you while you peruse. PURPOSE Commuting? Burning calories? Joyriding? Find one that lives at the speed of you. STYLE As important as anything. It’s got to be love at first sight. ATTIRE There is no dress code, but if you’re biking in pants or a long skirt you might want a chainguard and fenders. COMFORT We pride ourselves on having some of the most comfy bikes around. Not to brag, but we were awarded a patent for our Flat Foot Technology® that optimizes comfort and control. Even our more sporty bikes feel good, but some are more laid back than others. THINGS TO CARRY Laptop, groceries, beach towel? We’ve got racks, baskets and bags to help you out.

CONTENTS

TIRES The 26” are all-purpose and cushy, while the 700c are faster-rolling road tires. Also check out the balloon tires for even more shock absorption. GEARS You have a lot of options from the number of gears to the type of system (internal vs. derailleur). Learn more

ABOUT ELECTRA ............................................................. 1

on the GEARING OPTIONS page of the TECHNICAL section on electrabike.com.

HOW TO CHOOSE YOUR ELECTRA

There are no rules. But if you keep these things in mind it will help you focus in on the bike that is tailor made

VERSE

for you. Work with your local authorized Electra dealer to determine which model is best for you.

TICINO

™

.............................

............................................................................

.......................................................................... 13

FLAT FOOT TECHNOLOGY ®........................................ 24 TOWNIE ® ....................................................................... 27

YOU’LL BE SEEING A LOT OF EACH OTHER.

AMSTERDAM ® ............................................................... 53 CRUISER ........................................................................ 65 KIDS .............................................................................. 113

At Electra, Style is in our DNA. Our bikes aren’t simply a means to get from here to there, or a piece of equipment in your fitness regimen.

Introducing the Verse.

It’s our entry into a category

IF YOU WERE EVER GOING TO IF YOU WERE EVER GOING TO ROCK THE STRETCHY SHORTS, ROCK THE STRETCHY SHORTS,

that’s fairly conventional. And fortunately,

conventional isn’t our strong suit.

THIS IS THE ONE TO DO IT ON.

So we infused our unique aesthetic into a fitness-oriented ride to give you a bike with speed, versatility and good looks all in one package. A bike that doesn’t discriminate against agenda or attire. A bike that asks you to rethink what you know about fitness riding.

THIS IS THE ONE TO DO IT ON.

RETHINK FITNESS

VERSE 24D

RETHINK LUNCH

RETHINK WORKOUTS

MEN’S / MOSS / SAGE / 24-SPEED

VERSE 24D

MEN’S / CHARCOAL / LAVA / 24-SPEED

VERSE 24D

RETHINK TRANSPORTATION

LADIES’ / SAPPHIRE / OPAL / 24-SPEED

VERSE 24D

LADIES’ / AMETHYST / PEARL WHITE / 24-SPEED

Lightweight 6061-T6 Aluminum Frame w/ Internal Cable Routing & Aluminum Fork • Shimano 24-Speed Alivio MegaRange Drivetrain • Shimano EZ-Fire Plus Shifters • SR Suntour Forged Alloy Crankset • Alloy Dual Pivot Caliper Brakes • Double Wall Alloy Rims • 700 X 35c Mixed Tread Tires • Electra Custom Sport Fitness Saddle

RETHINK SWEAT

VERSE 21D

RETHINK TRAFFIC

MEN’S / BLACK / CHARCOAL / 21-SPEED

VERSE 21D

MEN’S / BURGUNDY / CHAMPAGNE / 21-SPEED

RETHINK CARDIO

VERSE 21D

RETHINK COMMUTE

LADIES’ / JADE / TURQUOISE / 21-SPEED

VERSE 21D

LADIES’ / SILVER / WHITE / 21-SPEED

Lightweight 6061-T6 Aluminum Frame w/Internal Cable Routing • Shimano 21-Speed Acera MegaRange Drivetrain • Shimano EZ-Fire Plus Shifters • SR Suntour Forged Alloy Crankset • Alloy Dual Pivot Caliper Brakes • Double Wall Alloy Rims • 700 X 35c Mixed Tread Tires • Electra Custom Sport Fitness Saddle

VERSE

™

Hi-Ten Steel Unicrown, Tapered/Radiused Leg

FORK

1 1/8” Steel Threaded/ Integrated

HEADSET

Sealed Cartridge 118mm/68mm

BOTTOM BRACKET

Double-Wall Alloy, High-Polished 700c x 32h

Double-Wall Alloy, High-Polished (Select Models) 700c x 32h

RIMS

14 Gauge Stainless/ Brass Nipples

SPOKES

Alloy Low Flange 32h w/QR

FRONT HUB

Shimano Cassette 32h w/QR

Alloy Low Flange 32h w/QR

REAR HUB

700 x 35c Mixed Tread

TIRES

SR Suntour Forged Alloy 170mm w/48/38/28T Chainrings

CRANKSET

Alloy Cage/Resin Body

Resin Platform w/Non-Slip Tread

PEDALS

Shimano EZ-Fire Plus 8-Speed Trigger

Shimano EZ-Fire Plus 7-Speed Trigger

SHIFTERS

Shimano M191

FRONT DERAILLEUR

Shimano Alivio 8-Speed

Shimano Acera 7-Speed

REAR DERAILLEUR

S I Z E S

Shimano 8-Speed 11-34T

Shimano 7-Speed 14-34T

CASSETTE/REAR COG

MEN’S

LADIES’

Shimano HG40 1/2” x 3/32”

KMC Z51 1/2” x 3/32”

CHAIN

17” / 43cm 19” / 48cm 22” / 57cm

16.5” / 42cm 18.5” / 47cm

Alloy Dual Pivot Caliper

BRAKE

Alloy 4-Finger, Reach Adjustable

LEVERS

Electra Ergonomic Fitness

SADDLE

Alloy Micro Adjust 27. 2mm x 350mm

SEATPOST

Alloy Custom Bend 30mm Rise

HANDLEBAR

Forged Alloy 25.4mm Quill

STEM

Kraton Rubber w/Hand Stitched Leatherette

GRIPS

Internal Cable Routing, Stainless Steel and Anti-Rust Hardware

SPECIAL FEATURES

The graphics.

as you spend time with your bike.

TRAFFIC. Our bikes move you, in more ways than one.

SHMRAFFIC. F R A M E

Lightweight 6061-T6 Alloy Frame - Internal Cable Routing - Front and Rear Fender and Rack Mounts - Dual Water Bottle Bosses on Most Sizes

•

Shimano EZ-Fire Plus Trigger Shifters in 24 or 21 Speeds

•

Alloy Dual-Pivot Road Style Caliper Brakes

•

Electra Custom Bend Alloy Low-Rise Handlebar and Alloy Stem

•

High Polished Double-Wall Alloy Rims w/Alloy Hubs and Stainless Steel Spokes

•

Electra Custom Sport Fitness Saddle

•

700 x 35c Mixed Tread Tires

Specifications and availability are subject to change without notice.

FRAMESET

6061-T6 Alloy Unicrown, Tapered/Radiused Leg

WHEELSET

FRAME

DRIVETRAIN

6061-T6 Alloy Men’s: 17”, 19”, 22” Ladies’: 16.5”, 18.5”

BRAKING

6061-T6 Alloy Men’s: 17”, 19”, 22” Ladies’: 16.5”, 18.5”

The little details you discover

•

MODEL COLOR

The sweeping lines.

VERSE 21D

Men’s: Black/Charcoal, Burgundy/Champagne Ladies’: Silver/White, Jade/Turquoise

SEATING

VERSE 24D

Men’s: Charcoal/Lava, Sage/Moss Ladies’: Amethyst/Pearl White, Sapphire/Opal

CONTROLS

verse

TICINO ®

PARTY LIKE IT’S 1949.

TICINO

OLD SCHOOL STYLE. NEW SCHOOL EVERYTHING ELSE. Great for everyday transportation and light touring, the Ticino picks up where bike builders of the ‘40s and ‘50s left off, giving it a true handcrafted feel not found in many of the today’s cookie-cutter bikes. The retro-inspired hubs, cranksets, chainrings, tourist handlebars, forks, pedals and rims show classic craftsmanship. But this thing is far from a relic. When it comes to performance, the Ticino is decked out with modern components custom-manufactured by Electra, fast-rolling 700c wheels and a lightweight frame for a fine-tuned, smooth-gliding ride.

TICINO ®

TICINO 20D

MEN’S / BLACK / 20-SPEED

TICINO 20D

LADIES’ / MERLOT / 20-SPEED

Butted 6061 Aluminum Frameset • Traditional Hand-Brazed, Investment-Cast Crown, Tapered-Leg Chromoly Fork • Shimano 20-Speed Tiagra Drivetrain • Shimano Tiagra 10-Speed Rapidfire Shifters • Ticino Forged Alloy Compact Double 50/39T Crankset • Tektro Cantilever Brakes [ Men’s ] Alloy Center-Pulls [ Ladies’] • Ticino Five Star High Flange 32h Hubset Electra Elite High-Polished Alloy Rims w/Stainless Eyelets • Panaracer Pasela Aramid Folding Bead 700 x 35c Tires • Ticino Dual-Density Saddle • Ticino Alloy Touring Pedals • Hand-Brazed Chromoly Quill Stem • Hammered Alloy Fenders • Alloy Rear Carrier

Handcrafted Electra 760 lugged fork with chrome-plated investment -cast fork crown and tapered chromoly legs. Compact 50/39 tooth double - alloy chainrings utilize dedicated ramps and pins to provide precise front- shifting performance. Graceful mixte frame design prominently featured on ladies’ model for an elegant look.

•

TICINO 20D No expense spared, no detail overlooked on our flagship Ticino 20D. Handcrafted, butted 6061 aluminum frame. Classic hand-brazed, tapered, butted chromoly, double-chromed investment crown fork. Enduring reverse-hinged brake levers and exclusive wrapped grips. Wide-range Shimano Tiagra 20-speed gearing and Rapidfire trigger shifters, lightweight polished alloy rear carrier, Japanese Panaracer Pasela 35c skinwall tires and a host of vintage touches - normally you’d be placed on a waiting list for a handmade bike like this.

TICINO ®

TICINO 8D

MEN’S / DENIM / 8-SPEED

TICINO 8D

MEN’S / LATTE / 8-SPEED

LADIES’ / PEARL WHITE / 8-SPEED

Butted 6061-T6 Aluminum Frameset • Investment-Cast Crown, Tapered-Leg, Butted Chromoly Fork • Shimano 8-Speed 2300 Drivetrain • Shimano Acera Rapidfire Shifter • Forged Alloy Crankset w/42T Alloy Chainring/ Dual Guards • Tektro Cantilever Brakes [Men’s] Alloy Center-Pulls [Ladies’] • 32h Low Flange Hubset • Electra Elite DoubleWall Alloy Rims • 700 x 35c Tires • Ticino Dual-Density Saddle • Ticino Touring Pedals • Hammered Alloy Fenders

TICINO 8D The Ticino 8D is packed with Electra design details. Like vintage, hammered-finish alloy fenders, classically-styled alloy crankset, touring pedals and a brilliant chrome-plated stem. Unique reverse-hinged bar-end levers operate retro-style brakes–cantilevers on the men’s and center-pulls on the ladies’.

TICINO 8D

LADIES’ / WINTERMINT / 8-SPEED

TOUR DE

WHEREVER.

TICINO ®

TICINO 7D

MEN’S / MIDNIGHT BLUE / 7-SPEED

MEN’S / RUBY / 7-SPEED

TICINO 7D

LADIES’ / GLACIER BLUE / 7-SPEED

TICINO 7D

LADIES’ / BLUSH METALLIC / 7-SPEED

6061-T6 Aluminum Frameset • Investment-Cast Crown, Tapered-Leg, Steel Fork • Shimano 7-Speed Altus Drivetrain • Shimano TX50 Thumb Shifter Plus • Forged Alloy Crankset w/42T Chainring/Dual Guards • Shimano Cantilever Brakes [Men’s] Center-Pull Brakes [Ladies’] • 32h Low Flange Alloy Hubset • Double-Wall Alloy Rims • 700 x 35c Tires • Ticino Dual-Density Saddle • Hammered Alloy Fenders

TICINO 7D The classic essence of Ticino, with a 6061 aluminum frame and 7-speed rear derailleur. Available in both men’s diamond frame and an elegant ladies’ twin-top tube “mixte” frame, you can’t help but sink into this multi-speed’s lush, Ticino Dual-Density saddle and revisit a time when life and bicycles were less complicated.

Handcrafted Electra investment-cast crown fork with chromoly legs. Men’s models feature powerful cantilever brakes while ladies’ models use lowprofile, yet potent center-pull brakes. Ticino dual-density saddles are constructed with comfort-enhancing dual-density bases and use highquality weather-resistant coverings. Shimano’s Thumb Shifter Plus for trouble-free shifting with an easy-to-read gear indicator.

TICINO

6061-T6 Butted Alloy Men’s: Regular, Large Ladies’: Regular

FRAME

Steel Investment-Cast Lugged Crown; Tapered, Radiused, Butted Chromoly Blades

Steel Investment-Cast Lugged Crown; Tapered, Radiused Chromoly Blades

Steel Investment-Cast Lugged Crown; Tapered, Radiused Blades

FORK

1 1/8” Alloy Threaded

1 1/8” Steel Threaded

HEADSET

Sealed Cartridge 68mm/110mm

BOTTOM BRACKET

Electra Elite Double-Wall Alloy w/Stainless Eyelets 32h, High-Polished

Electra Elite Double-Wall Alloy w/Stainless Eyelets 32h

Double-Wall Alloy 32h

RIMS

14 Gauge Stainless/Brass Nipples

SPOKES

Ticino Five Star High Flange 32h/QR

Alloy Low Flange 32h/QR

FRONT HUB

Ticino Five Star High Flange Cassette 32h/QR

Alloy Low Flange Cassette 32h/QR

Alloy Low Flange 32h/QR

REAR HUB

Panaracer Pasela 700 x 35c, 66 TPI Aramid Folding Bead

700 x 35c, Mixed Tread Skinwall

TIRES

Ticino Forged Alloy 172.5mm (Men’s Regular), 175mm (Men’s Large), 170mm (Ladies’) w/7075 Alloy 50/39T Compact Double Chainrings

Ticino Forged Alloy 172.5mm (Men’s Regular), 175mm (Men’s Large), 170mm (Ladies’) w/42T Chainring/ Double-Alloy Chainguards

CRANKSET

Ticino Touring Pedal Alloy Body w/Alloy Cage

Alloy City w/Non-Slip Rubber Tread

PEDALS

Shimano Tiagra 10-Speed Rapidfire Trigger

Shimano 8-Speed Rapidfire Trigger

Shimano 7-Speed Thumb Shifter Plus

SHIFTERS

Shimano Tiagra 10-Speed

N/A

FRONT DERAILLEUR

Shimano Tiagra 10-Speed

Shimano 2300 8-Speed

Shimano Altus 7-Speed

REAR DERAILLEUR

Shimano Tiagra 10-Speed 12-30T

SRAM 8-Speed 12-26T

Shimano 7-Speed 14-34T

CASSETTE/REAR COG

Shimano 10-Speed

KMC Z7 Nickel Plated

CHAIN

Front/Rear: (Men’s) Tektro Cantilever Front/Rear: (Ladies’) Alloy Center-Pull

Front/Rear: (Men’s) Shimano Cantilever Front/Rear: (Ladies’) Alloy Center-Pull

BRAKE

Bar End Alloy 4-Finger, Reach Adjustable

Alloy 4-Finger, Reach Adjustable

LEVERS

Ticino Cyclo-Tourist Dual-Density Base, Hand-Stitched Cover, Stainless Steel Bag Loops

SADDLE

Alloy Micro-Adjust 27.2mm x 350mm

Alloy 27.2mm x 350mm

SEATPOST

Ticino Cyclo-Tourist 6061 Alloy 635mm/25.0” Width x 75mm/2.95” Rise

HANDLEBAR

25.4mm Brazed Chromoly Quill, Regular: 80mm Extension, 15º Rise Large: 100mm Extension, 10º Rise

25.4mm Tig-Welded Quill, Regular: 80mm Extension, 15º Rise Large: 100mm Extension, 10º Rise

STEM

Electra Cyclo-Tourist Ergo Base w/Leatherette Tape Wrap

Electra Hand-Stitched

GRIPS

Hammered Alloy Fenders, Rear Alloy Carrier

Hammered Alloy Fenders

SPECIAL FEATURES

Specifications and availability are subject to change without notice.

WHEELSET

6061-T6 Butted Alloy Men’s: Regular, Large Ladies’: Regular

DRIVETRAIN

6061-T6 Butted Alloy Men’s: Regular, Large Ladies’: Regular

FRAMESET

MODEL COLOR

BRAKING

A KITTEN IS BORN.

TICINO 7D Men’s: Midnight Blue, Ruby Ladies’: Glacier Blue, Blush Metallic

SEATING

EVERY TIME YOU PEDAL

TICINO 8D

Men’s: Denim, Latte Ladies’: Wintermint, Pearl White

CONTROLS

TICINO 20D

Men’s: Black Ladies’: Merlot

HOLD ON TIGHT AND FEEL THE AWESOME.

Flat Foot Technology Innovation is in our blood. Along with some other stuff, but that’s not important. What is significant is that Electra was awarded US patent #7740262 for inventing a completely new type of bike that provides an improved level of comfort and control. It’s called Flat Foot Technology ® and it provides an upright, relaxed riding position with proper leg

Patented comfort. Patented control.

The Electra Difference

extension that also lets you drop your feet flat on the ground whenever you want without leaving the saddle. Developed in 2003, this industry innovation was first featured in Electra Townie ® and 20” Kids’ bicycles. Over the years, it has been integrated to varying degrees into the Electra Cruiser and Amsterdam® collections.

You can’t fake it.

Wide view of the road

AS THE ORIGINATOR AND ONLY AUTHORIZED MANUFACTURER

Upright seating

OF FLAT FOOT TECHNOLOGY ®

Relaxed arm position

ELECTRA IS PROUD TO PROVIDE YOU

MORE COMFORT. MORE CONTROL. FEEL THE DIFFERENCE OF FLAT FOOT TECHNOLOGY ® IN THESE ELECTRA COLLECTIONS

TOWNIE ®

AMSTERDAM ®

CRUISER

WITH A BETTER WAY TO RIDE.

KIDS’ 20”

Drop your feet flat on the ground whenever you want

Full and proper leg extension when pedaling

TOWNIE ®

THAT FEELING OF AMAZEMENT? WE ACTUALLY PATENTED IT.

TOWNIE

FORWARD THINKING, WITHOUT ALL THE THINKING. The Townie was Electra’s first bike collection to showcase our patented Flat Foot Technology® in all its glory. It challenged the hierarchy of traditional bike design and created a different riding experience with an ergonomic, upright seating position that lets you plant your feet flat on the ground whenever you want. The Townie set a new standard in comfort and control, and started a cult following in the process.

TOWNIE ®

TOWNIE ORIGINAL 1

MEN’S / BLACK / SINGLE - SPEED

TOWNIE ORIGINAL 1

LADIES’ / WHITE / SINGLE - SPEED

Lightweight 6061-T6 Aluminum Frame • Shimano Single-Speed w/Coaster Brake • Alloy Linear-Pull Front Brake • Double-Wall Alloy Rims • 26”x 2.0” Semi-Slick Street Tires

TOWNIE ORIGINAL 3i

MEN’S / STEEL BLUE / 3-SPEED

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter Alloy Linear-Pull Front Brake • Double-Wall Alloy Rims • 26”x 2.0” Semi-Slick Street Tires

ORIGINAL 1

•

ORIGINAL 3i

Experience Townie in its purest form. All the benefits of Electra Flat Foot Technology® coupled with the refreshing

Enjoy all the advantages of Townie’s Flat Foot Technology®— comfort, control, efficiency and a wide view of the road— along

simplicity of a single-speed drivetrain plus a powerful rear coaster brake with a front linear-pull brake. Enjoy as-is, or

with a Shimano Nexus 3-speed internal hub that makes shifting as easy as a twist-of-the-wrist. The gearing is protected inside

personalize your ride with Electra parts and accessories to make it your own.

the rear hub, so there’s virtually no maintenance required to keep shifting smoothly.

TOWNIE ®

TOWNIE ORIGINAL 3i

MEN’S / BLOOD ORANGE / 3-SPEED

TOWNIE ORIGINAL 3i

MEN’S / FIELD GREY / 3-SPEED

LADIES’ / LILAC / 3-SPEED

LADIES’ / CARIBBEAN BLUE / 3-SPEED

TOWNIE ORIGINAL 3i

LADIES’ / PINK PEARL / 3-SPEED

THE ROAD IS CALLING. TOWNIE ORIGINAL 3i

(24” WHEELS) LADIES’ / CHAMPAGNE PEARL / 3-SPEED

TOWNIE ORIGINAL 3i

LADIES’ / CHAMPAGNE PEARL / 3-SPEED

TOWNIE ORIGINAL 3i

LADIES’ / CRANBERRY / 3-SPEED

DON’T HIT IGNORE.

TOWNIE ®

TOWNIE ORIGINAL 7D

MEN’S / BLACK / 7-SPEED

MEN’S / RED METALLIC / 7-SPEED

TOWNIE ORIGINAL 7D

Lightweight 6061-T6 Aluminum Frame Shimano TX-35 7-Speed w/MegaRange Gearing Shimano Revo Twist Shifter Forged Alloy Crankset w/44T Chainring/Dual Guards • Alloy Linear-Pull Brakes • Double-Wall Alloy Rims • 26”x 2.0” Semi-Slick Street Tires •

•

ORIGINAL 7D Lucky number 7 means gears a-plenty for most general riding with a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology®. Just decide which color catches your eye, then get on and go.

TOWNIE ORIGINAL 7D

MEN’S / GRAPHITE / 7-SPEED

MEN’S / CHOCOLATE / 7-SPEED

TOWNIE ®

TOWNIE ORIGINAL 7D

LADIES’ / WHITE / 7-SPEED

TOWNIE ORIGINAL 7D

LADIES’ / MATTE SAGE / 7-SPEED

TOWNIE ORIGINAL 7D

LADIES’ / QUARTZ GREY / 7-SPEED

TOWNIE ORIGINAL 7D

LADIES’ / FUCHSIA / 7-SPEED

LADIES’ / VANILLA / 7-SPEED

TOWNIE ORIGINAL 7D LADIES’ / VANILLA / 7-SPEED

(24” WHEELS)

TOWNIE ORIGINAL 7D

LADIES’ / ORANGE PEARL / 7-SPEED

TOWNIE ®

TOWNIE ORIGINAL 7D

LADIES’ / VIOLET / 7-SPEED

TOWNIE ORIGINAL 8i

MEN’S / CHARCOAL METALLIC / 8-SPEED

TOWNIE ORIGINAL 8i

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 8-Speed w/Freewheel • Shimano Nexus Twist Shifter • Painted Alloy Fenders Suntour XCT Alloy Suspension Fork • Alloy Linear-Pull Brakes • Double-Wall Alloy Rims • 26”x 2.0” Semi-Slick Street Tires

LADIES’ / LAVENDER MIST / 8-SPEED

•

ORIGINAL 8i Top-of-the-line internal hub performance and convenience combine with the many benefits of Electra’s Flat Foot Technology ®. Enjoy carefree shifting with the wide gear range and virtually maintenance-free Shimano Nexus 8-speed internal hub with freewheel. Suspension fork and matching full fenders finish this refined Townie.

Forget the traditional fixed angles and stems, this easy-to-adjust alloy stem caters to short and tall and everyone in between.

TOWNIE ORIGINAL 7D

Shimano’s Nexus Internal 8 is the hub to have for a wide-ratio gear range at the twist of the wrist. LADIES’ / POLAR BLUE / 7-SPEED

Lightweight alloy pedals with non-slip nubbed, soft urethane inserts grip and go, even without bike shoes.

TOWNIE ®

TOWNIE ORIGINAL 21D

MEN’S / BLACK SATIN / 21-SPEED / ALSO AVAILABLE IN TALL

TOWNIE ORIGINAL 21D

MEN’S / WHITE / 21-SPEED

TOWNIE ORIGINAL 21D

MEN’S / LIQUID SILVER / 21-SPEED

TOWNIE ORIGINAL 21D

MEN’S / BLUE METALLIC / 21-SPEED

Lightweight 6061-T6 Aluminum Frame • Shimano TX-35 21-Speed w/MegaRange Gearing • Shimano EZ-Fire Plus Shifters [Men’s] or Revo Twist Shifters [Ladies’] • Alloy Linear-Pull Brakes • SR Suntour XCT Alloy Suspension Fork • Double-Wall Alloy Rims • 26”X 2.0” Semi-Slick Street Tires

ORIGINAL 21D The go-anywhere Townie. Ride with abandonment thanks to the lightweight frame, 21 speeds and a suspension fork equipped to handle hills, bumps, street and hardpack paths. Customize it to fit your needs with extras like racks, bags and fenders, or cherish the distinct, modern clean lines of the innovative Electra Flat Foot Technology® frame.

TOWNIE ®

TOWNIE ORIGINAL 21D

LADIES’ / PERSIMMON / 21-SPEED

TOWNIE ORIGINAL 21D

LADIES’ / PEWTER / 21-SPEED

TOWNIE ORIGINAL 21D

LADIES’ / POLISHED BLUE / 21-SPEED

LADIES’ / CELERY / 21-SPEED

WE LIKE BLENDERS.

BLENDING, NOT SO MUCH.

TOWNIE ®

TOWNIE BALLOON 3i

MEN’S / BROWN METALLIC / 3-SPEED

BALLOON 3i Big tires make a big difference. Balloon tires offer more than just striking good looks. With lower air pressure, these highTOWNIE BALLOON 3i

LADIES’ / TANGERINE / 3-SPEED

volume tires have less rolling resistance than their skinny brethren and act as a pneumatic cushion, absorbing impacts to ensure a smooth, fast ride. And with a puncture-resistant Kevlar ® guard you have greater protection against flats.

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter • Alloy LinearPull Front Brake • Painted Alloy Rims w/Machined Sidewalls • Schwalbe Fat Frank 26”x 2.35” Tires

TOWNIE ®

TOWNIE BALLOON 7D

MEN’S / MATTE BLACK / 7-SPEED

TOWNIE BALLOON 7D

LADIES’ / LIME / 7 -SPEED

Lightweight 6061 Aluminum Frame • Shimano 7-Speed w/MegaRange Gearing • Alloy Linear- Pull Brakes • Shimano Revo Twist Shifter • Forged Alloy Crank • Painted Alloy Rims w/Machined Sidewalls • Schwalbe Fat Frank 26”x 2.35” Tires

BALLOON 7D

TOWNIE

BALLOON 8i

•

BALLOON 8i

MODEL

Men’s: Matte Black Ladies’: Lime

Men’s: Ebony Ladies’: Burgundy Metallic

COLOR

6061-T6 Alloy w/Patented Flat Foot Technology®

FRAME

Hi-Ten Steel Unicrown, Straight/Tapered Leg

SR Suntour XCT Suspension w/Adjustable Preload, 63mm Travel

Hi-Ten Steel Unicrown, Straight/Tapered Leg

FORK

1 1/8” Steel Threaded/ Integrated

HEADSET

Sealed Cartridge 68mm/113mm

Sealed Cartridge 68mm/122mm

Sealed Cartridge 68mm/122.5mm

BOTTOM BRACKET

Double-Wall Alloy 26”x 32/36h

Double-Wall Alloy 26”x 32/36h Painted w/Machined Sidewalls (Select Models)

Double-Wall Alloy 26”x 32h Painted w/Machined Sidewalls (Select Models)

Double-Wall Alloy 26”x 32/36h

Double-Wall Alloy 26”x 32h Painted w/Machined Sidewalls (Select Models)

Painted Alloy/Machined Sidewalls 26”x 32/36h

Painted Alloy 26”x 36h

RIMS

14 Gauge Stainless/Brass Nipples

14 Gauge Stainless/ Brass Nipples

SPOKES

Alloy Low Flange 32h w/QR

Shimano Nexus HB-IM40 w/Roller Brake Alloy 36h

FRONT HUB

Shimano Coaster Brake 36h

Shimano Nexus 3-Speed Internal 36h

Alloy Low Flange 32h w/QR

Shimano Nexus 8-Speed Internal 36h

Alloy Low Flange 32h w/QR

Shimano Nexus 3-Speed Internal 36h

Alloy Low Flange 32h w/QR

Shimano Nexus 8-Speed Internal w/Roller Brake, Alloy 36h

REAR HUB

Electra 26”x 2.0” Semi-Slick

26”: Electra 26”x 2.0” Semi-Slick 24”: Electra 24”x 2.0” Semi-Slick

Electra 26”x 2.0” Semi-Slick

Schwalbe Fat Frank 26”x 2.35” Balloon w/Puncture-Resistant Kevlar® Guard Casing, 67TPI

TIRES

Forged Alloy 170mm w/Steel 44T Chainring

Forged Alloy 170mm w/Steel 44T Chainring/Double Chainguards

Forged Alloy 170mm w/Steel 44T Chainring

Forged Alloy 170mm Triple: 48/38/28T Chainrings

Forged Alloy 170mm w/Steel 44T Chainring

Forged Alloy 170mm w/Steel 44T Chainring/Double Chainguards

Forged Alloy 170mm w/Alloy 44T Chainring

CRANKSET

Resin Platform w/Non-Slip Tread

Alloy Platform w/Non-Slip Rubber Tread

Resin Platform w/Non-Slip Tread

Alloy Platform w/Non-Slip Rubber Tread

PEDALS

N/A

Shimano Revo 3-Speed Twist w/Optical Gear Display

Shimano Revo 7-Speed Twist w/Optical Gear Display

Shimano Nexus 8-Speed Twist w/Optical Gear Display

Shimano E-Z Fire Plus 21-Speed Trigger (Men’s), Shimano Revo 21-Speed Twist (Ladies’)

Shimano Revo 3-Speed Twist w/Optical Gear Display

Shimano Revo 7-Speed Twist w/Optical Gear Display

Shimano Nexus 8-Speed Twist w/Optical Gear Display

SHIFTERS

N/A

Shimano C051

N/A

FRONT DERAILLEUR

N/A

Shimano TX-35 7-Speed

N/A

Shimano TX-35 7-Speed

N/A

Shimano Altus 7-Speed

N/A

REAR DERAILLEUR

Shimano 20T

Shimano 7-Speed 14-34T

Shimano 20T

Shimano 7-Speed 14-34T

Shimano 20T

Shimano 7-Speed 14-34T

Shimano 20T

CASSETTE/REAR COG

KMC 1/2”x 1/8”

KMC Z51 7-Speed 1/2”x 3/32”

KMC 1/2”x 1/8” Rustproof

KMC Z51 7-Speed 1/2”x 3/32”

KMC 1/2”x 1/8” Rustproof

KMC Z72 1/2”x 1/8” Rustproof

KMC 1/2”x 1/8” Rustproof

CHAIN

Rear: Shimano Coaster Brake Front: Cold-Forged Alloy Linear-Pull

Rear: Shimano Nexus Coaster Brake Front: Cold-Forged Alloy Linear-Pull

Front/Rear: Cold-Forged Alloy Linear-Pull

Rear: Shimano Nexus Coaster Brake Front: Cold-Forged Alloy Linear-Pull

Front/Rear: Cold-Forged Alloy Linear-Pull

Shimano Nexus Roller Brakes Front/Rear: BR-IM50 w/Cooling Fins

BRAKE

Alloy 4-Finger, Reach Adjustable

Shimano Nexus Alloy 4-Finger, Reach Adjustable

LEVERS

Ergonomic w/Shock-Absorbing Elastomers

Ergonomic w/Soft Lycra® Insert and Shock-Absorbing Elastomers

Ergonomic w/Shock-Absorbing Elastomers

Ergonomic w/Soft Lycra® Insert and Shock-Absorbing Elastomers

SADDLE

Alloy 27.2mm x 400mm (Men’s) 300mm (Ladies’)

Butted Alloy Micro Adjust 27.2mm x 400mm (Men’s) 300mm (Ladies’)

Alloy 27.2mm x 400mm (Men’s) 300mm (Ladies’)

Alloy 27.2mm x 400 (Men’s) 300mm (Ladies’)

Alloy 27.2mm x 400mm (Men’s) 300mm (Ladies’)

Butted Alloy Micro Adjust 27.2mm x 400mm (Men’s) 300mm (Ladies’)

SEATPOST

Alloy Custom Bend 25.5” Width/5” Rise

HANDLEBAR

Forged Alloy 25.4mm Quill, 80mm Extension

Adjustable Forged Alloy 25.4mm Quill, 80mm Extension

Forged Alloy 25.4mm Quill, 80mm Extension

STEM

Kraton Rubber

Kraton Rubber or Electra Hand-Stitched (on Select Models)

Ergo-Shaped Hand-Stitched Leatherette Kraton Rubber or Electra Hand-Stitched (on Select Models)

Ergo-Shaped Hand-Stitched Leatherette

Ergo-Shaped Hand-Stitched Leatherette Ergo-Shaped Hand-Stitched Leatherette

Alloy Kickstand, Stainless Steel and Anti-Rust Hardware

Internal Cable Routing, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware

Internal Cable Routing, Alloy Kickstand, Internal Cable Routing, Painted Stainless Steel and Anti-Rust Hardware Aluminum Fenders w/Stainless Steel Brackets, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware *Also available in 24” Version

Internal Cable Routing, Painted Rims, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware

Internal Cable Routing, Painted Rims, Alloy Kickstand, and Stainless Steel and Anti-Rust Hardware

*Also available in 24” Version

Internal Cable Routing, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware

Internal Cable Routing, Painted Rims, Alloy Kickstand, and Stainless Steel and Anti-Rust Hardware

GRIPS

SPECIAL FEATURES

*Also available in Tall

Specifications and availability are subject to change without notice.

TOWNIE BALLOON 8i

LADIES’ / BURGUNDY METALLIC / 8-SPEED

FRAMESET

BALLOON 7D

Men’s: Brown Metallic Ladies’: Tangerine

WHEELSET

BALLOON 3i

ORIGINAL 21D Men’s: Black Satin*, Newport Blue, White, Liquid Silver Ladies’: Celery, Persimmon, Pewter, Polished Blue

DRIVETRAIN

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 8-Speed w/Freewheel • Shimano Nexus Twist Shifter Shimano Nexus Roller Brakes w/Cooling Fins • Painted Alloy Rims • Schwalbe Fat Frank 26”x 2.35” Tires

ORIGINAL 8i Men’s: Charcoal Metallic Ladies’: Lavender Mist

BRAKING

MEN’S / EBONY / 8-SPEED

ORIGINAL 7D Men’s: Chocolate, Graphite, Red Metallic, Black Ladies’: Vanilla*, Matte Sage, White, Fuchsia, Quartz Grey, Polar Blue, Violet, Orange Pearl

SEATING

TOWNIE BALLOON 8i

ORIGINAL 3i

Men’s: Blood Orange, Field Grey, Steel Blue Ladies’: Pink Pearl, Caribbean Blue, Lilac, Cranberry, Champagne Pearl*

CONTROLS

ORIGINAL 1

Men’s: Black Ladies’: White

AMSTERDAM ®

YOU CAN ALMOST FEEL THE COBBLESTONES BENEATH THE WHEELS.

AMSTERDAM

A TASTE OF EUROPE. TO GO. The Amsterdam is the embodiment of the European cycling state of mind. A modern take on the Dutch city bike, it’s an elegant combination of practicality, comfort and style that is perfect for everyday transportation. We started with our patented Flat Foot Technology ® and added fast rolling 700c wheels, an enclosed chaincase and full fenders so you can ride in your work clothes, a dress, whatever. Puddles and chain grease be damned. Some models are dressed up with additional features like a coat guard, racks, lights, and the coveted bell.

GET CAUGHT UP IN THE WHIRLWIND OF YOUR IMAGINATION. Girard’s timeless style is the perfect complement to our classic Amsterdam. Whimsical wooden toys, hand-painted pieces of folk art, color, texture, intricate details, imaginative prints, cutting-edge designs. It wasn’t just what Alexander Girard created, but what he collected and that fascinated him all of his life. From around the globe, he sought out tens of thousands of unique cultural pieces for his home — everything from hand-crafted dolls to grand canvases and glittering tapestries. Girard’s collection was his constant inspiration for all of the beauty and charm, joy and excitement that fill his designs. From textiles to interiors to airlines, everything Girard created is infused with his colorful imagination. He challenged the bland palette of the 1950s and brought about a multi-cultural, electric energy to design trends that are as innovative today as they were then.

AMSTERDAM ®

AMSTERDAM GIRARD 3i

LADIES’ / LA FONDA DEL SOL / 3-SPEED COLLECTOR’S EDITION

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter • Shimano Nexus Front Roller Brake • Enclosed Metal Chaincase and Integrated Alloy Crank • Basta Halogen Headlight • Battery-Powered LED Rear Light • Painted Double-Wall Alloy Rims • Premium Chrome • 700 x 40c City Tires • Alloy Rear Rack • Matching Bell

AMSTERDAM GIRARD 3i

LADIES’ / BLACK TREE OF LIFE / 3-SPEED COLLECTOR’S EDITION

AMSTERDAM

GIRARD 3i

The artwork of mid-century master designer Alexander Girard creates a new kind of kinetic art. Girard’s colorful and energetic designs add quirk and character to Electra’s elegantly modern Dutch city bike—adorning the frame, saddle, grips and even the bell. Experience art in motion with this truly unique ride.

AMSTERDAM ®

AMSTERDAM ROYAL 8i

MEN’S / BLACK / 8-SPEED

AMSTERDAM ROYAL 8i

LADIES’ / BLACK / 8-SPEED

LADIES’ / PEARL WHITE / 8-SPEED

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 8-Speed w/Freewheel • Shimano Nexus Twist Shifter • Shimano Nexus Roller Brakes • Enclosed Metal Chaincase and Integrated Alloy Crank • Shimano Dynamo Front Hub • Basta Halogen Headlight • Battery-Powered LED Rear Light • Premium Chrome • 700 x 40c City Tires w/Kevlar ® Puncture-Resistant Casing • Alloy Rear Rack • Custom Bell

ROYAL 8i A truly aristocratic ride. The Royal 8i is our lightweight aluminum premium-edition Dutch bike: well-bred for stylish luxury and yet, practical everyday cycling. Top-of-the-line Shimano Nexus 8-speed internal hub, smooth and powerful front and rear roller brakes and durable tires with Kevlar® puncture-resistant casing are a few of the special upgraded features that adorn Electra’s comfortable and ergonomic Amsterdam frame with patented Flat Foot Technology®. Now anyone can feel like royalty.

AMSTERDAM ®

AMSTERDAM CLASSIC 3i

MEN’S / FOREST METALLIC / 3-SPEED

AMSTERDAM CLASSIC 3i

LADIES’ / FOREST METALLIC / 3-SPEED

AMSTERDAM CLASSIC 3i

MEN’S / BLACK / 3-SPEED

AMSTERDAM CLASSIC 3i

LADIES’ / BLACK / 3-SPEED

CLASSIC 3i An enhanced, elegant rendition of the classic Dutch bicycle used for everyday transportation. Vastly improved with Electra’s patented Flat Foot Technology® frame geometry and stylish refinements to functional features – fully-enclosed chaincase, coat/skirt guards, rear rack, full fenders, dynamo powered headlight and battery-powered LED rear light.

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter • Enclosed Metal Chaincase and Integrated Alloy Crank • Basta Halogen Headlight and Generator • Battery-Powered LED Rear Light • Double-Wall Alloy Rims • Premium Chrome • 700 x 40c City Tires • Alloy Rear Rack • Custom Bell

COMMUTERS.

WEEKEND WARRIORS.

EVERDAY SLACKERS.

STAND OUT.

WELCOME.

AMSTERDAM

Dutch Royal 6061-T6 Alloy w/Patented Flat Foot Technology®

FRAME

Steel Investment-Cast Lugged Crown; Tapered, Radiused Leg

4130 Chromoly, Unicrown; Tapered, Radiused Leg

Steel Investment-Cast Lugged Crown; Tapered, Radiused Leg

FORK

1 1/8” Steel Threaded

HEADSET

Sealed Cartridge 68mm/118mm

BOTTOM BRACKET

Painted Double-Wall Alloy 36h

Polished Double-Wall Alloy 36h

Painted or Polished Double-Wall Alloy 36h

Polished Double-Wall Alloy 36h

RIMS

14 Gauge Stainless/Brass Nipples

SPOKES

Shimano Nexus HB-IM41 w/Roller Brake Alloy 36h

Alloy Low Flange Nutted 36h

FRONT HUB

Shimano Nexus 3-Speed Internal 36h

Shimano Nexus 8-Speed Internal 36h

Shimano Nexus 3-Speed Internal 36h

REAR HUB

City 700 x 40c (Cream Color on La Fonda del Sol)

City 700 x 40c w/Kevlar® Puncture-Resistant Casing

City 700 x 40c

City 700 x 40c (Cream Color on Orange)

TIRES

Forged Alloy 170mm w/Alloy 38T

CRANKSET

Resin Platform w/Non-Slip Tread

Alloy Platform w/Non-Slip Rubber Tread

Resin Platform w/Non-Slip Tread

PEDALS

Shimano Revo 3-Speed Twist w/Optical Gear Display

Shimano Nexus 8-Speed Twist w/Optical Gear Display

Shimano Revo 3-Speed Twist w/Optical Gear Display

SHIFTERS

N/A

FRONT DERAILLEUR

N/A

REAR DERAILLEUR

Shimano 19T

CASSETTE /REAR COG

KMC 1/2”x 1/8”

CHAIN

Shimano Rear Coaster, Front: Shimano Nexus Roller w/Cooling Fins BR-IM45

Shimano Nexus Roller w/Cooling Fins Front/Rear: BR-IM45

Shimano Rear Coaster Front: Cold-Forged Alloy Side-Pull

BRAKE

Alloy 4-Finger, Reach Adjustable

LEVERS

Retro Leatherette w/Steel Springs

SADDLE

Classic Alloy Pillar 27. 2mm x 300mm

Butted Alloy Micro Adjust 27.2mm x 300mm

Classic Alloy Pillar 25.4mm x 300mm

SEATPOST

Alloy Custom Bend 24.8” Width/3.5” Rise

Steel Custom Bend 23.5” Width/2.5” Rise

Steel Custom Bend 24.8” Width/3.5” Rise

HANDLEBAR

Alloy Head, 1 1/8” Steel Quill, 40mm Extension

STEM

Ergo-Shaped Hand-Stitched Leatherette

GRIPS

Painted Steel Fenders, Enclosed Chaincase, Front Mud Flap, Coat/Skirt Guards, Steel Rear Rack w/Strap, Basta Generator, 6V Halogen Headlight, Battery-Powered LED Rear Light, Matching Bell, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware, Premium Chrome

Painted and Pinstriped Steel Fenders, Enclosed Chaincase, Front Mud Flap, Coat/Skirt Guards, Alloy Rear Rack w/Strap, Axa High-Output Generator, 6V Halogen Headlight, Battery-Powered LED Rear Light, Amsterdam Bell, Heavy Duty Kickstand, Stainless Steel and Anti-Rust Hardware, Premium Chrome

Painted and Pinstriped Steel Fenders, Enclosed Chaincase, Front Mud Flap, Coat/Skirt Guards, Alloy Rear Rack w/Strap, Basta Generator, 6V Halogen Headlight, Battery-Powered LED Rear Light, Amsterdam Bell, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware, Premium Chrome

Painted and Pinstriped Steel Fenders, Enclosed Chaincase, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware

SPECIAL FEATURES

MEN’S / CHARCOAL METALLIC / 3-SPEED

LADIES’ / ORANGE / 3-SPEED

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter • Enclosed Metal Chaincase and Integrated Alloy Crank • Matching Full Fenders • Polished Double-Wall Alloy Rims • 700 x 40c City Tires

ORIGINAL 3i A stylish, streamlined Dutch bike with Amsterdam-signature features: comfortable and efficient patented Flat Foot Technology®, fully-enclosed chaincase and matching full fenders. Stunning in its simplicity, yet playful with its palette.

Specifications and availability are subject to change without notice.

AMSTERDAM ORIGINAL 3i

LADIES’ / CREAM / 3-SPEED

WHEELSET

Dutch Royal 6061-T6 Alloy w/Patented Flat Foot Technology®

DRIVETRAIN

COLOR

FRAMESET

MODEL

Men’s: Black, Charcoal Metallic Ladies’: Orange, Cream

BRAKING

AMSTERDAM ORIGINAL 3i AMSTERDAM ORIGINAL 3i

MEN’S / BLACK / 3-SPEED

ORIGINAL 3i

Men’s: Black, Forest Metallic Ladies’: Black, Forest Metallic

SEATING

AMSTERDAM ORIGINAL 3i

CLASSIC 3i

Men’s: Black Ladies’: Black, Pearl White

CONTROLS

ROYAL 8i

GIRARD 3i

Tree of Life: Black La Fonda del Sol: Cream

CRUISER

GET A LITTLE WIND IN YOUR BEARD.

CRUISER WHEREVER YOU GO, THERE YOU ARE. We didnâ&#x20AC;&#x2122;t invent the cruiser. We just dialed the awesome up to 11. We took the old clunky ride, opened up the frame geometry, moved the pedals forward, relaxed the seat angle and gave the entire body breathing room. Once it felt good, we made it look even better. We view every Electra Cruiser as a work of art. An expression of your individual style that is integrated through every detail of the bike to create a ride like youâ&#x20AC;&#x2122;ve never experienced. Choose between a steel or aluminum frame, single or multiple gears, and a variety of styles and accessories that let your true self shine.

CRUISER

FASHION Sophisticated and expressive styles that are ready for the urban runway.

GIGI 3i

BLACK BETTY 3i

LADIES’ / CREAMY BLUE / 3-SPEED

LADIES’ / BLACK / 3-SPEED

The unique personalities of our Fashion Cruisers are fully integrated throughout the entire bike—from the frame, fenders

GIGI/FLEUR

and chainguards to the carefully crafted saddles and matching grips, right down to the rims and tires.

And after nineteen years of NIGHT OWL 3i

refinement to their frame

LADIES’ / BLUE FADE / 3-SPEED

geometry and a U.S. patent, these beauties ride as great as they look, setting a new standard for the modern cruiser.

FLEUR 3i

BETTY/NIGHT OWL

LADIES’ / Raspberry / 3-SPEED

Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter • 26”x 2.125” Tires Matching Bell • Alloy Rear Rack [Gigi] and Classic Fork Struts [Gigi]

•

Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter • 26”x 2.125” Tires [Night Owl] • 26”x 2.125” Hotster Flame Tires [Betty] Matching Bell [Night Owl] • Dice Valve Caps [Betty]• Genuine Leather Streamers [Betty]

•

SIT DOWN.

STAND OUT.

CRUISER

SUGAR SKULLS

SUGAR SKULLS 3i

LADIES’ / BLACK / 3-SPEED

Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter • 26”x 2.125” Tires • Matching Bell • Genuine Leather Streamers

CHÉRIE Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter • 26”x 2.125” Tires • Matching Bell and Valve Caps

CHÉRIE 3i

LADIES’ / BLACK / 3-SPEED

CHÉRIE 3i

LADIES’ / Hot Pink / 3-SPEED

DAISY 3i

(24” WHEELS) LADIES’ / YELLOW FADE / 3-SPEED

DAISY 3i

LADIES’ / YELLOW FADE / 3-SPEED

DAISY/GYPSY

GYPSY 3i

LADIES’ / Forest Green / 3-SPEED

Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter • 26”x 2.125” Tires • Matching Bell [Daisy], Chrome Ding-Dong Bell and Wicker Basket [Gypsy]

MARIPOSA 3i

LADIES’ / Black / 3-SPEED

Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter • 26”x 2.125” Tires • Matching Bell

CRUISER

MARIPOSA

CRUISER

NAVAJO

NAVAJO 3i

LADIES’ / COPPER / 3-SPEED

Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter • 26”x 2.125” Tires • Matching Bell • Embroidered Saddle • Tassels on Saddle and Grips

CRUISER

OM/KARMA

PEACE PEACE 3i (24” WHEELS) LADIES’ / Purple / 3-SPEED

PEACE 3i

LADIES’ / Purple / 3-SPEED

Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter • 26”x 2.125” Tires • Matching Bell and Valve Caps • Peace Symbol Spoke Pattern

OM 3i

LADIES’ / Jade / 3-SPEED

Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter • 26”x 2.125” Tires • Matching Bell • Classic Fork Struts [Karma] • Handlebar Flower [Om]

KARMA 3i

LADIES’ / Purple Fade / 3-SPEED

CRUISER

KOI 3i

LADIES’ / NUDE / 3-SPEED

BLANC ET NOIR 3i

LADIES’ / BLACK / 3-SPEED

BLANC ET NOIR

HULA 3i

LADIES’ / Ivory/Blue / 3-SPEED

Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter • 26”x 2.125” Tires • Full Rim Design [Koi] • Matching Bell and Valve Caps

KOI/HULA BLANC ET NOIR 3i

LADIES’ / WHITE / 3-SPEED

Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter 26” x 2.125” Tires • Matching Bell • Genuine Leather Streamers

•

CRUISER

ATTITUDE Pinstriped, flamed, stretched, stripped and chopped. They’re the answer to the age-old question “What are you lookin’ at?” If you want something with a little more punch, you found it.

The Men’s Attitude collection features custom frames and components inspired by the

COURIER 3i

Aluminum / MEN’S / CHICAGO GREY / 3-SpeeD

Tricked out forks, struts, fenders,

Lightweight 6061-T6 Aluminum Frame w/Wooden Tank Plate • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter • Alloy Crank and Sealed Cartridge Bottom Bracket • Painted Alloy Rear Rack w/Wood Slats • 26”x 2.35” Vintage Diamond Balloon Tires • Spinner Bell

handlebars, racks and custom tires

Blank wooden plate available to create custom signage. See Electra Life and Accessories Catalog or electrabike.com for details.

hotrod and motorcycle cultures.

give these bikes a look all their own. All style. All substance. All attitude. Not to mention patented Flat Foot Technology.®

COURIER 3i

Aluminum / MEN’S / khaki/red / 3-Speed

COURIER

CRUISER

ZARAPE 3i

Aluminum / MEN’S / Matte Petrol / 3-Speed

Bullet Tank 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter • Alloy Crank and Sealed Cartridge Bottom Bracket • Alloy Fender Stays • Classic Fork Struts • 26”x 2.35” Vintage Diamond Balloon Whitewall Tires

ZARAPE Each Zarape saddle uses a genuine Mexican blanket and has a unique appearance which may differ from what is pictured.

MULHOLLAND

MULHOLLAND 3i

ALUMINUM / MEN’S / BLACK/RED / 3-SPEED

CRUISER

LAKESTER 3i

Aluminum / MEN’S / RED/CREAM/BLUE / 3-Speed

Hydroformed 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter • Alloy Crank and Sealed Cartridge Bottom Bracket • 24”x 3.0” Fatti-O Tires

LAKESTER

STRAIGHT 8 3i

Aluminum / MEN’S / black Satin / 3-Speed

STRAIGHT 8

CRUISER

RAT FINK 3i

Ed “Big Daddy” Roth was, to many, the consummate artist, free-spirited maverick of Southern California’s car culture of the 1950s through the ‘90s. His Rat Fink grinning, fly-pestered image is an icon of the Southern California car scene and beatnik years. Ed was constantly inventing and innovating new cars, new trikes and new bikes. We believe Ed would be pleased to find that his namesake is the coolest of cool bikes.

RATROD

Aluminum / MEN’S / METAL FLAKE GREEN / 3-Speed

Extra-Stretched Hydroformed 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter • Extra Long Chrome Plated Triple Clamp Fork • Alloy Crank and Sealed Cartridge Bottom Bracket • 24”x 3.0” Fatti-O Tires • Dice Valve Caps [Rat Fink]

RAT FINK/GHOSTRIDER RATROD 3i

MEN’S / MATTE BLACK / 3-Speed

Classic Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter • 26”x 2.125” Hotster Flame Tires • Dice Valve Caps

GHOSTRIDER 3i

Aluminum / MEN’S / BLACK / 3-Speed

Forget heavy cruiser tandems. We made our own with lightweight aluminum frames and chromoly forks. A clean fusion of Electra’s men’s and ladies’ patented Flat Foot Technology® cruiser geometry into one seamless bicycle built-for-two. Crafted with modern components

SWING TANDEM 3i

Aluminum / BLACK / 3-Speed

including smooth-braking front and rear roller brakes.

Two distinctive styles to choose between: the elegant Swing with white pinstriping on black, and the feisty Hellbetty with hot rod flames, bold extra-wide Fatti-O rear tire, and saddles and grips with tassels. HELLBETTY TANDEM 3i

Aluminum / HOT RED / 3-Speed

Lightweight 6061-T6 Aluminum Tandem Frame • Chromoly Fork • Shimano Nexus Internal 3-Speed w/Freewheel • Shimano Revo Twist Shifter • Alloy Cranks and Sealed Cartridge Bottom Brackets • Shimano Nexus Roller Brakes • 26”x 2.125” RetroRunner Tires [Swing] • 26”x 2.125” Hotster Flame Front Tire and 24”x 3.0” Fatti-O Rear Tire [Hellbetty]

5 Cruiser 83

TANDEM

SWING/HELLBETTY

CRUISER

CLASSIC Never underestimate a classic.

CRUISER CUSTOM

It pedals smooth and sweet, but still invokes all the classic cruiser’s dreamy lines and vintage styling.

Seventeen years ago, we were the first to paint flowers on a bike. Today, we’ve refined the traditional cantilever frame, added our patented Flat Foot Technology® and offer a variety of gearing options. From distinctively refined Cruiser and Coaster graphics to the

CRUISER CUSTOM 1

two-tone dart paint on the Super Deluxe to the hibiscus floral design on the Hawaii, fun rolls with every ride.

CRUISER CUSTOM 1

MEN’S / CHARCOAL/BLACK / SINGLE-Speed

Classic Steel Frame • Single-Speed w/Coaster Brake • Alloy Rims [Charcoal/Black] or Painted Alloy Rims [Blue/Dark Blue] • 26”x 2.125” Classic Knobby Tires

MEN’S / BLUE/DARK BLUE / SINGLE-Speed

CRUISER CUSTOM

CRUISER CUSTOM 1

LADIES’ / PEARL WHITE/MINT / SINGLE-Speed

CRUISER CUSTOM 1

LADIES’ / LAVENDER/PURPLE / SINGLE-Speed

Classic Steel Frame • Single-Speed w/Coaster Brake • Painted Alloy Rims • 26”x 2.125” Classic Knobby Tires • Painted Fenders

CRUISER

CRUISER 1

MEN’S / SILVER SATIN / SINGLE-Speed

MEN’S / Red Satin / SINGLE-Speed

CRUISER 1

CRUISER 1 (24” WHEELS) LADIES’ / Mint / SINGLE-Speed

CRUISER 1 (24” WHEELS) MEN’S / BLACK SATIN / SINGLE-Speed

CRUISER 1

MEN’S / BLACK SATIN / SINGLE-Speed / REGULAR / ALSO AVAILABLE IN TALL

Classic Steel Frame • Single-Speed w/Coaster Brake • Alloy Rims • 26”x 2.125” Classic Knobby Tires

CRUISER 1

LADIES’ / Blue / SINGLE-Speed

MEN’S / BLUE / SINGLE-Speed

CRUISER 1

LADIES’ / Mint / SINGLE-Speed

CRUISER 1

LADIES’ / BLACK / SINGLE-Speed

OH YES WE DID.

CRUISER 1

LADIES’ / PURPLE / SINGLE-Speed

CRUISER 1 (24” WHEELS) LADIES’ / White / SINGLE-Speed

CRUISER 1

LADIES’ / WHITE / SINGLE-Speed

CRUISER 1

LADIES’ / PINK / SINGLE-Speed

101

CRUISER

CRUISER 7D

MEN’S / RED SATIN / 7-Speed

CRUISER 7D

LADIES’ / Mint / 7-Speed

MEN’S / BLACK SATIN / 7-Speed

CRUISER 7D

LADIES’ / PINK / 7-Speed

CRUISER 7D

LADIES’ / WHITE / 7-Speed

Classic Steel Frame • Shimano TX-35 7-Speed w/MegaRange 14-34T Gearing Alloy Linear-Pull Brakes • Alloy Rims • 26”x 2.125” Classic Knobby Tires

•

CRUISER 7D

103

COASTER 3i

CRUISER

COASTER 1 Lightweight aluminum modern cruiser with nineteen years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology ® combined with custom bend handlebars.

COASTER 1

Aluminum / MEN’S / SILVER SATIN / SINGLE-SpeED

COASTER 1

COASTER 3i

Aluminum / LADIES’ / ROBIN’S EGG BLUE / SINGLE-SpeEd

Aluminum / MEN’S / BLACK / SINGLE-SpeED

Lightweight 6061-T6 Aluminum Frame • Shimano Single-Speed w/Coaster Brake • Alloy Crank and Semi Cartridge Bottom Bracket • Alloy Seat Post • 26”x 2.125” RetroRunner Tires • Painted Fenders [Ladies’]

COASTER 1

Aluminum / LADIES’ / ELECTRIC PINK / SINGLE-SpeEd

COASTER 3i

Aluminum / MEN’S / SILVER SATIN / 3-SpeEd

Aluminum / MEN’S / BLACK / 3-SpeEd

COASTER 3i

Aluminum / LADIES’ / PEARL WHITE / 3-SpeEd

Aluminum / LADIES’ / ELECTRIC TURQUOISE / 3-SpeEd

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter • Alloy Crank and Semi Cartridge Bottom Bracket • Alloy Seat Post • 26”x 2.125” RetroRunner Tires • Painted Fenders [Ladies’]

105

CRUISER

COASTER 7D

Aluminum / MEN’S / BLACK SATIN / 7-SPEED

COASTER 7D

Aluminum / MEN’S / SILVER SATIN / 7-SPEED

Lightweight 6061-T6 Aluminum Frame • Shimano TX-35 7-Speed w/MegaRange 14-34T Gearing • Shimano Revo Twist Shifter • Alloy Linear-Pull Brakes • Alloy Crank and Semi Cartridge Bottom Bracket • Alloy Seat Post • 26”x 2.125” RetroRunner Tires • Full-Wrap Painted Fenders [Ladies’]

COASTER 7D

Aluminum / LADIES’ / ELECTRIC GREEN / 7-SpeEd

Aluminum / LADIES’ / CREAM / 7-SpeEd

107

CRUISER

SUPER DELUXE SUPER DELUXE 3i

Aluminum / LADIES’ / AQUA/CREAM / 3-SpeEd

SUPER DELUXE 3i

SUPER DELUXE 3i SUPER DELUXE 3i

Aluminum / Men’s / NAVY/CREAM / 3-SpeEd

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter • Alloy Crank and Sealed Cartridge Bottom Bracket • Painted Alloy Rims [Aqua/Cream, Navy/Cream] and Alloy Rims [Candy Red/White] • Rear Rack • Classic Fork Struts • Alloy Fender Stays • 26”x 2.125” RetroRunner Tires

Aluminum / LADIES’ / CANDY RED/WHITE / 3-SpeEd

Aluminum / Men’s / CANDY RED/WHITE / 3-SpeEd

109

CRUISER

HAWAII HAWAII 1/3i (24” WHEELS) LADIES’ / PINK / SINGLE-SpeEd or 3-Speed

HAWAII 1/3i

LADIES’ / RED / SINGLE-SpeEd or 3-SPEED

HAWAII 1/3i

LADIES’ / PINK / SINGLE-SpeEd or 3-Speed

HAWAII 1/3i (24” WHEELS) LADIES’ / Baby Blue / SINGLE-SpeEd or 3-Speed

HAWAII 1/3i

LADIES’ / MINT / SINGLE-SpeEd or 3-Speed

Classic Hi-Ten Steel Frame • Shimano Single-Speed or Nexus Internal 3-Speed w/Coaster Brake • Shimano Revo Twist Shifter • 26”x 2.125” [24”x 2.125” on 24”] Blossom Trail Whitewall Tires

HAWAII 1/3i

LADIES’ / BABY BLUE / SINGLE-SpeEd or 3-Speed

COASTER 7D

HAWAII 1/3i (26”/24”)

SUPER DELUXE 3i

KIDS’ 16”

KIDS’ 20”

TOWNIE KIDS’ 20” 7D

MODEL

Rat Fink: Metal Flake Green Ghostrider: Black

Matte Black

Khaki/Red, Chicago Grey

Swing: Black Hellbetty: Hot Red

Men’s: Charcoal/Black Blue/Dark Blue Ladies’: Pearl White/Mint, Lavender/Purple

Men’s: Black Satin*, Silver Satin, Red Satin, Blue Ladies’: White*, Mint*, Blue, Pink, Purple, Black

Men’s: Black Satin, Silver Satin Ladies’: White, Mint, Pink

Men’s: Black Satin, Silver Satin, Ladies’: Robin’s Egg Blue, Electric Pink

Men’s: Black Satin, Silver Satin, Ladies’: Pearl White, Electric Turquoise

Men’s: Black Satin, Silver Satin Ladies’: Cream, Electric Green

Men’s: Navy/Cream, Candy Red/White Ladies’: Aqua/Cream, Candy Red/White

26” Ladies’: Mint, Pink, Red, Baby Blue 24” Ladies’: Pink, Baby Blue

Mini Rod Boys’: Black, Red Hawaii Girls’: Pink, Baby Blue

Various, Refer to Catalog Page

Boys’: Black Girls’: Lilac

COLOR

FRAME

Boomerang Hi-Ten Steel w/Patented Flat Foot Technology®

6061-T6 Alloy w/Hydroformed Bullet Tank and Patented Flat Foot Technology®

6061-T6 Alloy w/Hydroformed Top Tube and Patented Flat Foot Technology®

6061-T6 Alloy w/Hydroformed Top Tube

Stream Ride Hi-Ten Steel w/Patented Flat Foot Technology®

6061-T6 Alloy w/ Wooden Tank Plate and Patented Flat Foot Technology®

Classic 6061-T6 Alloy Tandem w/Patented Flat Foot Technology®

Classic Hi-Ten Steel w/Patented Flat Foot Technology®

Classic 6061-T6 Alloy Aluminum w/Patented Flat Foot Technology®

Classic Hi-Ten Steel w/Patented Flat Foot Technology®

Stream Ride Hi-Ten Steel

Stream Ride Hi-Ten Steel w/Patented Flat Foot Technology®

6061-T6 Alloy w/Patented Flat FootTechnology®

FRAME

Steel Unicrown (some models w/Classic Fork Struts*)

Steel Unicrown w/Classic Fork Struts

Steel Unicrown Straight Blade

Extra Long Triple Clamp Steel

Steel Unicrown

Chromoly Unicrown

Steel Unicrown

Steel Unicrown w/Classic Fork Struts

Steel Unicrown

Hi-Ten Steel Unicrown, Straight Tapered Leg

FORK

1” Steel Threaded

1 1/8” Steel Threadless

1” Steel Threaded

1 1/8” Steel Threaded

1” Steel Threaded

HEADSET

9-PC Loose Ball

Sealed Cartridge

9-PC Loose Ball

Sealed Cartridge

9-PC Loose Ball

Semi Cartridge

Sealed Cartridge

9-PC Loose Ball

Steel 3 Piece

BOTTOM BRACKET

Painted Alloy

Ghostrider: Polished Alloy Rat Fink: Painted Alloy

Painted Alloy

Swing: Alloy Hellbetty: Painted Alloy

Painted Alloy/Alloy

Alloy

Navy/Cream, Aqua/Cream: Painted Alloy Candy Red/White: Alloy

Alloy

Mini Rod: Painted Alloy Hawaii: Alloy

Hawaii: Alloy RatRod, Chérie, Betty: Painted Alloy

Painted Alloy w/machined sidewalls

RIMS

14 Gauge Stainless Steel/ Brass Nipples (some models with powdercoat finish*)

14 Gauge Stainless Steel/ Brass Nipples

14 Gauge Stainless Steel/ Brass Nipples (Powdercoated on Straight 8)

14 Gauge Stainless Steel/ Brass Nipples

SPOKES

Alloy 36h

Shimano Nexus BR-IM40 w/ Roller Brake Alloy 36H

Steel 36h

Alloy 36h

Alloy Low Flange 28h Nutted

FRONT HUB

Shimano Nexus 3-Speed Internal w/Coaster Brake 36h

Shimano Nexus 3-Speed Internal 36h w/Coaster Brake

Shimano Nexus 3-Speed Internal w/ Coaster Brake 36h

Shimano Nexus 3-Speed Internal w/Coaster Brake 36h

Shimano Nexus 3-Speed Internal w/Freewheel 36h

Coaster 36h

Shimano Coaster 36h

Shimano Nexus 3-Speed Internal w/Coaster Brake 36h

Alloy 36h

Shimano Nexus 3-Speed Internal w/Coaster Brake 36h

1: Shimano Coaster 36h 3i: Shimano Nexus 3-Speed Internal w/Coaster Brake

Coaster 28h

Coaster 36h

Alloy Low Flange 28h Nutted

REAR HUB

RetroRunner, Blossom Trail or Hotster* 26”x 2.125”; 24”: Strat-o-Ballon 24”x 2.125”

Electra Vintage Diamond 26”x 2.35” (Whitewall on Zarape)

Electra Fatti-O 24’’x 3”

Electra Hotster 26”x 2.125”

Vintage Diamond Balloon 26”x 2.35” (Cream on Chicago Grey)

Swing: RetroRunner 26”x 2.125” Hellbetty: F: Hotster 26”x 2.125” R: Fatti-O 24”x 3.0”

Classic Knobby 26”x 2.125”

26”: Classic Knobby 26”x 2.125” 24”: Classic Knobby 24”x 2.125” (Whitewall on Ladies’)

Classic Knobby 26”x 2.125” (Whitewall on Ladies’)

RetroRunner 26”x 2.125” (Whitewall on Ladies’)

RetroRunner 26”x 2.125” (Whitewall on Candy Red/White and Aqua/Cream)

26”: Blossom Trail 26”x 2.125” 24”: Blossom Trail 24”x 2.125” (Whitewall)

Mini Rod: Hotster 16”x 2.125” Hawaii: Blossom Trail 16”x 2.125”

RatRod, Sparker, Betty: Electra 20”x 2.125” Semi-Slick Hotster 20”x 2.125”; Chérie, Hawaii: Strat-O-Balloon 20”x 2.125”

TIRES

Classic Steel One Piece

Electra Custom Alloy 3-Piece

Rat Fink: Custom Tubular Steel 3-Piece; Ghostrider: Electra Custom Alloy 3-Piece

Classic Steel One Piece

Electra Custom Alloy 3-Piece

Classic Steel One Piece

Classic Steel One Piece w/44T Chainring/Double Chainguards

Electra Custom Alloy 3-Piece

Electra Custom Alloy 3-Piece w/44T Chainring/Double Chainguards

Electra Custom Alloy 3-Piece

Classic Steel One Piece

Forged Alloy 152mm w/40T Chainring/Double Chainguards

CRANKSET

Electra Retro

Lakester: Electra Retro Straight 8: Alloy Platform

Electra Retro

Deluxe Block

Electra Retro

Swing: Deluxe Block Hellbetty: Electra Retro

Deluxe Block

Resin Barefoot

Electra Retro

Deluxe Block

Resin

PEDALS

Shimano Revo 3-Speed Twist w/Optical Gear Display

N/A

Shimano Revo 7-Speed Twist w/Optical Display

N/A

Shimano Revo 3-Speed Twist w/Optical Display

Shimano Revo 7-Speed Twist w/Optical Display

Shimano Revo 3-Speed Twist w/Optical Gear Display

1: N/A 3i: Shimano Revo 3-Speed Twist w/Optical Gear Display

N/A

Shimano Revo 7-Speed Twist w/Optical Gear Display

SHIFTERS

FRONT DERAILLEUR

N/A

FRONT DERAILLEUR

REAR DERAILLEUR

N/A

Shimano Tourney TX-35

N/A

Shimano Tourney TX-35

N/A

Shimano FT-30 7 Speed

REAR DERAILLEUR

CASSETTE/REAR COG

22T

Shimano 14-34T

22T

Shimano 14-34T

22T

18T

20T

Shimano 7-Speed 14-28T

CASSETTE/REAR COG

CHAIN

KMC 410

KMC 410 Rustproof

KMC 410

KMC Z51

KMC 410

KMC Z51

KMC 410

Shimano Coaster

Front and Rear: Shimano BR-IM45 Roller

Coaster

Alloy Linear Pull

Shimano Coaster

Alloy Linear Pull

Shimano Coaster

Coaster

KMC Z51 7-Speed 1/2”x 3/32” Front/Rear: Cold Forged Alloy Linear-Pull

CHAIN

BRAKE

FORK

HEADSET

FRONT HUB REAR HUB

CRANKSET

PEDALS

SHIFTERS

BRAKE

N/A

Alloy

N/A

Alloy

N/A

Alloy

N/A

Alloy 4-Finger, Reach Adjustable

LEVERS

Electra Comfort with Matching Design w/Double-Coil Springs

Zarape: Comfort with Zarape Fabric w/Double-Coil Springs Mulholland: Electra Low Profile w/Double-Coil Springs

Electra Low Profile w/Double-Coil Springs

Rat Fink: Electra Flame Bucket w/Double-Coil Springs Ghostrider: Electra Low Profile w/Double-Coil Springs

Electra Comfort w/Double-Coil Springs

Electra Low Profile w/Double-Coil Springs

Swing: Comfort w/Double-Coil Springs Hellbetty: Electra Low Profile w/Double-Coil Springs

Electra Comfort w/Elastomer Springs

Electra Low Profile w/Double-Coil Springs

Electra Comfort w/Elastomer Springs

Electra Kids Comfort w/Elastomer Springs and Flame Design (Mini Rod) or Hawaii Design (Girls’)

RatRod, Sparker, Betty, Chérie: Electra Kids w/Double-Coil Springs; Hawaii: Electra Kids w/Elastomer Springs

Ergonomic w/Shock-Absorbing Elastomers

SADDLE

Classic Steel Pillar

Classic Alloy Pillar

Classic Steel Pillar

Classic Alloy Pillar

Classic Steel Pillar

Classic Alloy Pillar

Classic Steel Pillar

Alloy 27.2mm x 250mm

SEATPOST

HANDLEBAR

Electra Café

Electra Bullhorn

Electra Attitude

Electra Bullhorn

Electra Café

F: Electra Café R: Electra Custom Tandem

Electra Bullhorn

Electra Café

Electra Kids Cruiser Bar

Alloy Custom Bend 21.0” Width/5.0” Rise

HANDLEBAR

STEM

Alloy Classic

Polished Alloy Classic

Threadless 4-Bolt

Alloy Classic

Polished Alloy Classic

Alloy Classic

Alloy

Forged Alloy 22.2mm Quill, 40mm Extension

STEM

GRIPS

Various, Coordinated to Bike

Zarape: Comfort Kraton Mulholland: Hand-Stitched

Electra Custom

Rat Fink: Electra Rat Fink Ghostrider: Electra Custom

Electra RatRod Flame

Comfort Kraton

Swing: Electra Kraton Hellbilly: Electra Hellbilly

Comfort Kraton

Hand-Stitched

Comfort Kraton

Electra Kraton

RatRod, Hawaii: Electra Kraton; Sparker, Chérie: Electra HandStitched

Hand-Stiched

GRIPS

Painted Fenders, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware & Bell. Some Models Include: Alloy Rack, Wicker Basket, Custom Valve Caps, Bar-End & Saddle Tassels. *Refer To Catalog Page For Details

Painted Fenders, Alloy Fender Stays, Integrated Kickstand, and Stainless Steel and AntiRust Hardware

Painted Stubby Rear Fender, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware Straight 8: Checker Rear Rim, 8-Ball Valve Caps

Painted Stubby Rear Fender, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware Rat Fink: Dice Valve Caps

Painted Fenders, Dice Valve Caps, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

Painted Fenders, Alloy Rack w/Wood Slats, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware, Spinner Bell

Painted Fenders (Stubby Rear on Hellbetty), Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

Painted Fenders, Integrated Kickstand and Stainless Steel and Anti-Rust Hardware

Integrated Kickstand and Stainless Steel and Anti-Rust Hardware

Painted Fenders (Ladies’), Integrated Kickstand and Stainless Steel and Anti-Rust Hardware

Painted Fenders (Ladies’), Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

Rear Rack, Painted Fenders, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

Painted Fenders, Integrated Kickstand, Stainless Steel and Anti-Rust Hardware, Hawaii Design Saddle

Painted Fenders, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

Internal Cable Routing, Alloy Kickstand, and Stainless Steel and Anti-Rust Hardware

SPECIAL FEATURES

LEVERS SADDLE

SEATPOST

SPECIAL FEATURES

*Also available in 24” Men’s Black also available in 24” and Tall Frames

Specifications and availability are subject to change without notice.

FRAMESET

COASTER 3i

WHEELSET

COASTER 1

DRIVETRAIN

CRUISER 7D

BRAKING

CRUISER 1 (26”/24”)

CRUISER CUSTOM 1

SEATING

FRAMESET WHEELSET

SWING/HELLBETTY TANDEM 3i

COURIER 3i

Straight 8: Black Satin Lakester: Red/Cream/Blue

TIRES

DRIVETRAIN

RATROD 3i

Zarape: Matte Petrol Mulholland: Black/Red

SPOKES

BRAKING

RAT FINK 3i/ GHOSTRIDER 3i

Various, Refer to Catalog Page

RIMS

SEATING

STRAIGHT 8 3i/ LAKESTER 3i

COLOR

BOTTOM BRACKET

CONTROLS

BULLET TANK 3i MODELS

LADIES’ FASHION 3i MODELS

MODEL

CONTROLS

CRUISER

113

KIDS’

KID-SIZED BIKE. YOU-SIZED FUN.

KIDS’ BASEBALL-CARD-IN-THE-SPOKES FUN. The whole point of being a kid is to have fun. Well, there’s learning and stuff, but we don’t make books. We make bikes. And what sets Electra apart from the pack is the patented Flat Foot Technology®. Available on all 20” models, it ensures proper leg extension and no tippy-toe stops so kids can focus on the enjoyment of the ride. Our specially designed kid-sized saddles, handlebars and grips help guarantee perfect fit and our unique frame design offers the adjustability to accommodate major growth spurts. While the little ones will definitely like the cool designs, parents will appreciate the rustproof stainless steel hardware, alloy rims, and thud-resistant steel chainguards and fenders. Choose between the 16” Cruisers (with removable training wheels) and the 20” models, and get ready to ride like the wind.

MINI ROD KIDS’ 1

(16” WHEELS)

MINI ROD KIDS’ 1 (16” WHEELS)

BOYS’ / Black / SINGLE-Speed

BOYS’ / Red / SINGLE-Speed

KIDS’ 16”

HAWAII KIDS’ 1

(16” WHEELS)

Girls’ / Baby Blue / SINGLE-Speed

HAWAII KIDS’ 1

(16” WHEELS)

Cruiser Hi-Ten Steel Frame • Single-Speed w/Coaster Brake • Alloy Rims, Front Hub, Seat Clamp and Stem • Training Wheels 16”x 2.125” Blossom Trail Tires [Hawaii] or 16”x 2.125” Hotster Tires [Mini Rod]

•

Girls’ / Pink / SINGLE-Speed

117

KIDS’

SPARKER SPECIAL KIDS’ 1

(20” WHEELS) Boys’ / RED / SINGLE-Speed

SPARKER SPECIAL KIDS’ 1 (20” WHEELS)

BOYS’ / BLUE / SINGLE-Speed

HAWAII KIDS’ 1

(20” WHEELS) Girls’ / Baby Blue / SINGLE-Speed

HAWAII KIDS’ 1

(20” WHEELS) Girls’ / Pink / SINGLE-Speed

CHÉRIE KIDS’ 1

(20” WHEELS) GIRLS’ / HOT PINK / SINGLE-Speed

KIDS’ 20” Lets kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electra’s patented Flat Foot Technology®. RatRod, Betty, Chérie and Hawaii models are made to match the adult versions.

Cruiser Hi-Ten Steel Frame • Single-Speed w/Coaster Brake • Alloy Rims, Front Hub and Seat Clamp • Alloy Stem and Integrated Kickstand • 20”x 2.125” Strat-O-Balloon Tires [Chérie, Hawaii] or 20”x 2.125” Hotster Tires [RatRod, Sparker Special, Betty]

RATROD KIDS’ 1

(20” WHEELS) Boys’ / Matte BLACK / SINGLE-Speed

BETTY KIDS’ 1 (20” WHEELS)

Girls’ / BLACK / SINGLE-Speed

KIDS’ TOWNIE Modern Electra style and all the benefits of patented Flat Foot Technology® in a lightweight aluminum 7-speed offering.

TOWNIE KIDS’ 7D

(20” WHEELS)

Aluminum / Boys’ / Black / 7-Speed

TOWNIE KIDS’ 7D

(20” WHEELS)

Aluminum / Girls’ / LILAC / 7-Speed

Lightweight 6061-T6 Aluminum Frame • Shimano TX-35 7-Speed • Shimano Revo Twist Shift • Alloy Linear-Pull Brakes • Alloy Crank w/Double Chainguard • Alloy Rims, Seatpost and Handlebar • Q/R Seat Clamp • 20”x 2.125” Semi-Slick Street Tires

DRESS YOURSELF. DRESS YOUR BIKE.

Now that you’ve found your bike, It’s time to make it your own. D

Be sure to check out our Life and Accessories Catalog or electrabike.com for ways to trick out your ride.

ELECTRA LIFE/ACCESSORIES CATALOG 2012

As fun as it would be, you can’t live your whole life on your bike. So this year we added a line of

HANDLEBAR CAMERA MOUNT (368798)

bags, shirts and socks that go

AMSTERDAM BELL (328619)

beyond the bike and into your life.

REAR MOUNT WICKER SADDLE BASKETS w/LINER (368792)

POLISHED ALLOY RACK (368766) Designed to fit Amsterdam

AMSTERDAM BUBBLE VALVE CAP (328277)

Special Thanks to Barrio Star Restaurant. Photography by Brian Kuhlmann, Mark Clifford and James Cassimus. More at electrabike.com

t ec el bi ra m

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WAY TO ROLL

USA HeadQuarters Electra Bicycle Company®, LLC. 3270 Corporate View, Suite A Vista, CA 92081 Tel 760-607-2453 Order line 800-261-1644 Fax 760-598-7350 www.electrabike.com

Europe Electra Bicycle Company® GmbH Hamburg, Germany Tel +49 40 55 00 60 60 Fax +49 40 55 00 60 629 yes@electrabike.com www.electrabike.de

Canada Revolution Sport Supply, Inc. #15, 5656 10th Street NE Calgary, Alberta T2E 8W7 Tel 403-569-2686 Toll free 877-809-2453 www.revolutionss.com

AUSTRALIA Southcott Cycle Division 34 Hinkler Rd. Mordialloc, Victoria, Australia 3195 Tel +61 (0)3 9580 7388 Toll Free 1 800 805 024 www.southcottcycles.com.au

JAPAN Rainbow Products Japan 8096 Ohba Fujisawa Kanagawa Japan 251-0861 Tel +81 (0)466 47 8885 www.electra-bike.jp

for our complete list of dealers and international distributors please visit electrabike . com

Amsterdam®, Flat Foot Technology®, Ticino®, Townie®, Verse™ and Way to Roll™ are trademarks of Electra Bicycle Company®, LLC. Specifications and availability are subject to change without notice. Always wear a helmet. ©2011 Electra Bicycle Company®, LLC. All rights reserved. Printed in the USA.