Multi-Family Vendor Guide Des Moines - Winter/Spring 2020

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MULTI-FAMILY

Winter/Spring 2020

PROFESSIONAL SERVICES & SUPPLIERS

712.592.3550 Turnovers • Occupied Units • Ceiling & Wall Repairs • Hallways & Common Areas Water Damage • Wallpaper Removal • Epoxy Floors • Cabinet Refresh Learn more on page 24


A message from the publisher Hello Vendor Guide Readers! Thank you for using the January, February, March 2020 issue of the Greater Des Moines Area Vendor Guide. In the following pages look to find your new go-to vendors for all your community needs. I understand there are a tremendous amount of advertisements for vendors in print, on the air, and on the world wide web, and sorting through and researching them all can take time. At the Vendor Guide we take great care to make sure that every advertiser is currently seeking business within the Multi-Family industry and they are ready to take your call, bid projects and perform the tasks. My hope is that this will save you time and money. Please be sure and read the professional articles provided by leaders and professionals in the multi-family industry. If you would ever like to contribute on a particular topic of interest to our readers, do not hesitate to call, I would welcome contribution. Take time to read a new page called “Did You Know in Des Moines?� The first one will feature Tom Conley a national award winner of the Bill Zalud Award for Professional Excellence. See the story on page 20 and 21. If you know of anyone or a company that you would like to suggest for the quarterly call out, please let me know. If you would like to advertise, I welcome your call and look forward to meeting with you. Thank you to all the advertisers and readers throughout Des Moines and the United States who are making things happen for me and the industry! Vendor Guide wishes you Happy Leasing!

- Mary Spain, Publisher

HAPPY NEW YEAR FROM ALL OF US AT

VendorGuideUSA.com

VendorGuideUSA.com

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ADVERTISING

INSURANCE SERVICES Krist Insurance Services ������������������������������������������������������������ 14

Apartment Leasing Guide ����������������������������������������������������������� 23

APARTMENT RENOVATIONS R.E.D.E. Services ���������������������������������������������������������������������� 29 Reliable Construction Services ����������������������������������������������������� 6 Renovation Systems ������������������������������������������������������������������ 13

INTERNET PROVIDERS Tech Center ���������������������������������������������������������������������� 5 & 22

VENDOR INDEX

I

A

K

KITCHEN AND BATHROOM Reliable Construction Services ����������������������������������������������������� 6 Renovation Systems ������������������������������������������������������������������ 13

ARTICLES A Message From the Publisher ����������������������������������������������������� 2 It’s Not Just Who - WHAT is Your Customer? �������������������������������� 19 The 2019 Bill Zalud Memorial Award Announced �������������������������� 21

L

LIGHTING AND ACCESSORIES BulbGuy ������������������������������������������������������������������������������������ 15

B

BATHROOM AND KITCHEN RESURFACING Renovation Systems ������������������������������������������������������������������ 13

M

MAINTENANCE Randy’s Services ����������������������������������������������������������������������� 26 R.E.D.E. Services ���������������������������������������������������������������������� 29 Reliable Construction Services ����������������������������������������������������� 6 Renovation Systems ������������������������������������������������������������������ 13

BULLETIN BOARD ��������������������������������������������������������������� 30-31

C

CABINETRY/COUNTERTOPS Reliable Construction Services ����������������������������������������������������� 6 Renovation Systems ������������������������������������������������������������������ 13

CABLE PROVIDERS

MANAGEMENT/CONSULTING Optimum Real Estate Management ����������������������������������������������� 9

MARKETING MATERIALS Complex Connexions ����������������������������������������������������� Back Cover

Tech Center ������������������������������������������������������������������������ 5 & 22

CARPET AND FLOORING Artisent Floors �������������������������������������������������������������������������� 11 Reliable Construction Services ����������������������������������������������������� 6 Renovation Systems ������������������������������������������������������������������ 13

P

PAINTING Color Choice ����������������������������������������������������������� Front Cover, 24 R.E.D.E. Services ���������������������������������������������������������������������� 29 Reliable Construction Services ����������������������������������������������������� 6

CARPET CLEANING Durachem ����������������������������������������������������������������������������������� 7 Renovation Systems ������������������������������������������������������������������ 13

CLASSIFIEDS �������������������������������������������������������������������� 16-17

PEST CONTROL DIAM Pest Control ��������������������������������������������������������������������� 28

PLUMBING Affordable Drain - Jetsurge ��������������������������������������������������������� 10

CONSULTING Optimum Real Estate Management ����������������������������������������������� 9

PROFESSIONAL ORGANIZATION Greater Iowa Apartment Association (GIAA) ��������������������������������� 18

D

DRAIN CLEANING Affordable Drain - Jetsurge ��������������������������������������������������������� 10

PROJECTS Randy’s Services ����������������������������������������������������������������������� 26 R.E.D.E. Services ���������������������������������������������������������������������� 29

DRYER VENT CLEANING Mr. ProActive ������������������������������������������������������������������������������ 8

ROOFING

E

Newton Roofing Services ����������������������������������������������������������� 27

EMERGENCY RESTORATION Durachem ����������������������������������������������������������������������������������� 7 Renovation Systems ������������������������������������������������������������������ 13

EXTERIOR CLEANING

S

SECURITY The Conley Group ���������������������������������������������������������������������� 20

Pressure Point ��������������������������������������������������������������������������� 12

W

EXTERIOR RESTORATION Reliable Construction Services ����������������������������������������������������� 6

WATER INTRUSION Mr. ProActive ������������������������������������������������������������������������������ 8

VendorGuideUSA.com

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Volume 1 • Issue 3 PUBLISHER

Mary Spain GRAPHIC DESIGNER

Lisa Huntley

The publisher of Vendor Guide - Greater Des Moines Area Edition - accepts no responsibility for errors in, or omissions of, content. Circulation: The Vendor Guide is direct mailed once every 3 months. If you would like to advertise in The Vendor Guide or have questions, please contact Mary Spain. If you want to be added or taken off the mailing list, please call 515.669.8727. By-line articles are published with the permission of credited copywriter or advertiser. The publisher accepts no responsibility for errors or omissions on any article in the magazine or online. Advertiser gives the publisher permission to use and publish photos both in print and online at www. VendorGuideUSA.com either obtained from advertiser’s website, email or photos taken by representative of Vendor Guide - Greater Des Moines Area Edition. Advertiser’s special or discounts are at the discretion of the advertiser and are subject to change without notice. The publisher is not responsible for any offers made by an advertiser in this publication. All rights are reserved by copyright, 2020.

put your best foot forward advertise in 515.669.8727 vendorguideusa.com

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VendorGuideUSA.com

Vendor Guide Magazine • PO Box 489 • Norwalk, IA 50211-9998 • VendorGuideUSA.com • P: 515.669.8727


LLY OWN A C E

Full Color with Gradient Logo

L

Over 30 Years Experience

Full Color with Solid Color Logo

CABLE/INTERNET

D

O

1 Color with 1 Color Logo

You now have a choice for providing Internet • Cable • Audio Visual to your multi-family residents!

CALL TODAY FOR INFORMATION ON ALL OF OUR SERVICES!

Internet & Phone Installation (Century Link) Custom Audio Video Systems

Security Camera Installation Custom Low Voltage Wiring High Speed Internet & Phone

TRUSTED • EXPERIENCED

515.221.2222 • www.TVIowa.com

VendorGuideUSA.com

10021 Hickman Road (100th & Hickman) • Urbandale, IA 50322

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RENOVATIONS

RELIABLE CONSTRUCTION SERVICES

Complete Interior & Exterior Renovations Complete Turn Key & Make Ready Services Windows & Siding Concrete Drywall & Painting Cabinets & Countertops Complete Fire Restoration Drainage Decks, Rails & Fencing

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Consulting

6

And More… For more information, www.reliablecs.net Kansas City Regional Office 13505 S. Mur-Len Rd Suite 105-312 Olathe, KS 66062 913-764-7274

Des Moines Regional Office 11299 Aurora Ave Urbandale, IA 50322 515-278-1685


CARPET FURNITURE ODOR REMOVAL WATER RESTORATION MOLD REMEDIATION

CARPET CLEANING

Want your carpets really, REALLY clean? Want them to dry in HALF the TIME?

SAME DAY SERVICE COMPETITIVE PRICING LOCALLY OWNED CERTIFIED

VendorGuideUSA.com

515.650.1620

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DRYER VENT CLEANING

Ask Mr. ProActive about: Dryer vent cleaning Sump pump & water intrusion management packages

LET’S TALK ABOUT HOW WE CAN MAKE YOUR LIFE EASIER! with Mr. ProActive is a subscription service designed to put your property maintenance on auto-pilot. Ask about Programs for Condominium Associations & Multi-Family Communities! For a low monthly fee you can stop worrying about the most critical tasks that keep your property safe, efficient and durable.

HOW IT WORKS : Our techs will handle the most critical preventative maintenance tasks on a routine basis.

You will receive a report of all of the services completed each visit along with any deficiencies or concerns found.

VendorGuideUSA.com

Call Mr. ProActive today! 515.218.2470 MrProActive.com

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Mr. ProActive with the safety and efficiency of my home “ Trusting has instantly lifted a massive mental burden. I save a lot of time & my new sidekick does a far better job than I ever did! ”


• Multi-Family

• Cooperative Housing

• Tax Credit

• Collegiate

• Townhome Associations

• Commercial

Tailored Property Reports

Proven Custom Marketing Plan

Preventative Maintenance Program

Owner Portal for Viewing of Real Time Numbers

MANAGEMENT/CONSULTING

Tailored Management to Ownership Needs

Budget Preparation

OBJECTIVES

ALA CARTE SERVICES

Full Service Real Estate Management

Due Diligence Assistance

Property Management Tailored to Meet the Needs of Owners

Market Survey Completion

Management Focusing Primarily on Multi-Family Management

All Facets of PM Training

Expert Management for Maximum ROI for Owners

Capital Needs Assessment Planning

Review of KPI’s to Ensure On Point Management at Communities

Asset Management

Market Leader by Providing Consistency to Residents and Owners

Lease Up Assistance

Superior Level Performance of Day to Day Operations

Marketing Services Software Implementation & Support Training

Trustworthy relationships creating win-win property management. Increase your NOI with the Optimum Team, let’s talk today!

Tina Smothers Owner • Broker

515.809.5400

OPTIMUM REAL ESTATE MANAGEMENT Tina@Optimumrem.com www.OptimumRealEstateManagement.com

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Executive team with over 40 years of property management experience.

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HYDRO JETTING

NO EXTRA FEE FOR EMERGENCIES

MAIN LINES

SMALL DRAINS

TELEVISING/LOCATING

FULL-SERVICE PLUMBING

POOL PUMPING & POWER WASHING

PREVENTATIVE MAINTENANCE PLANS

MULTI-FAMILY

Winter/Spring 2020

PROFESSIONAL SERVICES & SUPPLIERS

KEEP IT RENTAL READY with call today for your free issue or advertising info: 7 1 2. 592. 3 550

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Turnovers • Occupied Units • Ceiling & Wall Repairs • Hallways & Common Areas Water Damage • Wallpaper Removal • Epoxy Floors • Cabinet Refresh Learn more on page 24

515.669.8727

VendorGuideUSA.com

JETSURGEIA.COM

DRAIN CLEANING/PLUMBING VendorGuideUSA.com

515.286.1291


CARPET/FLOORING

VendorGuideUSA.com

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EXTERIOR CLEANING

CLEAN PLACES RENT SPACES!

VendorGuideUSA.com

CREATE YOUR OWN PACKAGE DISCOUNT!

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Is your roof infested with ugly algae stains? Our safe roof cleaning method will make it look like NEW again!

It’s the fast & affordable Home Makeover! Safe removal of built up dirt & mildew revives your home’s true beauty!

Keep your gutters clog free & looking great! The perfect nishing touch to house washing or roof cleaning.

Don’t let a dull, dirty deck bring you down! We can restore natural beauty to all types of decks & fences.

Brighten up your property exterior today! Professional cleaning of driveways, sidewalks, patios, garage oors & more.

What good is a clean home without clean windows? Streak-free & sparkling clean is our specialty.

515.451.9311 PressurePointCleaners.com

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RENOVATIONS/FLOORING

$75 OFF

ANY 2 COMPLETE SERVICES

515.451-9311

SAVE $100 OFF any 3 services! Expires 4/30

FIRST 5 CALLERS

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Call or text for a quick price quote!

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INSURANCE VendorGuideUSA.com 14

www.KristInsurance.com

(O): 515-270-0909

6600 Westown Parkway Ste 250

(F): 515-270-9296

West Des Moines, IA 50266


LIGHTING/ACCESSORIES

HOW MANY PEOPLE does it take to change a HOW MANY PEOPLE

does it take to change a LIGHT BULB?

LIGHT BULB? Zero. Just call Zero. Just call

º Your independent supplier º Dedicated lighting specialist

Yourend-to-end independent supplier º º Total, service º Dedicated lighting specialist

º 515.777.2765

º bulbguylighting.com

515.777.2765 º bulbguylighting.com bulbguylighting.com º 515.777.2765

VendorGuideUSA.com

º Total, end-to-end service

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CLASSIFIEDS

A ADVERTISING

CARPET CLEANING

DRYER VENT CLEANING/WATER INTRUSION

APARTMENT LEASING GUIDE 651-603-4560 ApartmentLeasingGuide.com

DURACHEM 515-650-1620 DurachemIA.com

MR. PROACTIVE 515-218-2470 Mr. ProActive.com

Our Print product is designed with a more modern digital age layout while maintaining the functionality of an authentic print publication It is consumer focused and formatted such that the reader quickly learns the organization of the content. Our consumers never have to search the page to find the information they are looking for in your listing.

Durachem has served the Des Moines metro since 2011. Our ASTM tested cleaning method is guaranteed to keep carpets looking cleaner than newly uncleaned carpet without using hazardous chemicals. Schedule a FREE demonstration of our cleaning process today!

If you need a repair or have a special project we can handle all of the coordination and even get you competitive bids. Our network of specialists is the best around and growing all the time. Ask about Duct Cleaning and Water Intrusion Services!

APARTMENT RENOVATIONS

CARPET/FLOORING

E EMERGENCY RESTORATION

R.E.D.E. Services 641-202-3395 REDEServices@yahoo.com

RENOVATION SYSTEMS 1-866-688-RENO RenovationSystems.com

RENOVATION SYSTEMS 1-866-688-RENO RenovationSystems.com

You can count on our experience in the carpentry, paint, mechanical, maintenance industries to get the job done right, on time and within budget. No job is too small or too large. Locally owned, insured.

Now in their third decade of business, there is quite simply no other operation in our area that can-do everything Renovation Systems does. They are the only company of their class that a property manager needs in their Rolodex to keep their apartment building in perfect condition.

Now in their third decade of business, there is quite simply no other operation in our area that can-do everything Renovation Systems does. They are the only company of their class that a property manager needs in their Rolodex to keep their apartment building in perfect condition.

APARTMENT RENOVATIONS

CARPET/FLOORING

EXTERIOR CLEANING

RELIABLE CONSTRUCTION SERVICES 515-278-1685 ReliableCS.net

ARTISENT FLOORS 800-890-9366 ArtisentFloors.com

PRESSURE POINT CLEANERS 515-451-9311 PressurePointCleaners.com

We specialize in all aspects of your property’s needs: Interior Renovations, Exterior Renovations, Turn Key, Make Readies, Commercial Tenant Finish, Windows, Siding, Concrete, Drywall, Painting, Cabinets, Countertops, Fire Restoration, Drainage, Decks, Railings, Fencing, Consulting.

For 30 years, Artisent Floors has crafted our flooring services and processes specifically for multi-family properties. We are dedicated to providing the most effective solution for the property and making the managers’ jobs easier.

Clean and clear; this is our focus for our services and communication. We strive to make you look like the professional when it comes to managing or building properties. We’ll support your management by giving you a clean property with a clear scope of service all while providing clear communication along the way.

APARTMENT RENOVATIONS

CONSULTING/MANAGEMENT

EXTERIOR RESTORATION

RENOVATION SYSTEMS 1-866-688-RENO RenovationSystems.com

OPTIMUM REAL ESTATE MANAGEMENT 515-809-5400 OptimumRealEstateManagement.com Tailored Management to ownership needs. Full service or Ala Carte. Focusing primarily on multifamily. Superior level performance and expertise with an executive team with over 40 years’ experience. We build trustworthy relationships through win-win property management.

RELIABLE CONSTRUCTION SERVICES 515-278-1685 ReliableCS.net

D DRAIN CLEANING/PLUMBING

I INSURANCE

AFFORDABLE DRAIN JETSURGE 515-286-1291 JetSurgeIA.com

KRIST INSURANCE SERVICES 515-270-0909 KristInsurance.com Established in 1993, Krist Insurance Services is your locally owned and operated independent agency. With focuses on Commercial Property and Casualty, Employee and Group Benefits, and Personal Property and Casualty, we will give you the technical abilities of the large national brokers with a local touch! Check us out today!

Now in their third decade of business, there is quite simply no other operation in our area that can-do everything Renovation Systems does. They are the only company of their class that a property manager needs in their Rolodex to keep their apartment building in perfect condition.

VendorGuideUSA.com

Full Color with Gradient Logo

16

C CABLE PROVIDER TECH CENTER 515-221-2222 TVIowa.com

Full Color with Solid Color Logo

1 Color with 1 Color Logo

TECH CENTER (Formally Satellite Center) Is Iowa’s Oldest DIRECTV dealer. We do more than just Satellite TV! We can do just about anything TECH related, hence the name change. Bulk internet, cable TV, security cams and more.

We are a family owned and operated business providing exceptional Sewer and Drain Cleaning. We have been serving clients across Metro Des Moines for over 20 years. Available 24 hours everyday!

We specialize in all aspects of your property’s needs: Interior Renovations, Exterior Renovations, Turn Key, Make Readies, Commercial Tenant Finish, Windows, Siding, Concrete, Drywall, Painting, Cabinets, Countertops, Fire Restoration, Drainage, Decks, Railings, Fencing, Consulting.


Full Color with Gradient Logo

MARKETING MATERIALS

PLUMBING

TECH CENTER 515-221-2222 TVIowa.com

COMPLEX CONNEXIONS 515-669-8727

AFFORDABLE DRAIN JETSURGE 515-286-1291 JetSurgeIA.com

TECH CENTER (Formerly Satellite Center) Is Iowa’s Oldest DIRECTV dealer. We do more than just Satellite TV! We can do just about anything TECH related, hence the name change. Bulk internet, cable TV, security cams and more.

Let us help you show off your brand with a multitude of exceptional promotional products. Spend as little or as much as is needed to get your name out there. No matter what story you want to tell we will help you get it done. If we don’t have it, we will find it. Pens, business cards, marketing cards, door hangers, mailers, signs and pull ups. Imagine the possibilities!

We are a family owned and operated business providing exceptional Sewer and Drain Cleaning. We have been serving clients across Metro Des Moines for over 20years. Available 24 hours everyday!

K KITCHEN AND BATHROOM

P PAINTING

RELIABLE CONSTRUCTION SERVICES 515-278-1685 ReliableCS.net

COLOR CHOICE 712-592-3550

We specialize in all aspects of your property’s needs: Interior Renovations, Exterior Renovations, Turn Key, Make Readies, Commercial Tenant Finish, Windows, Siding, Concrete, Drywall, Painting, Cabinets, Countertops, Fire Restoration, Drainage, Decks, Railings, Fencing, Consulting.

New to Des Moines but not to the business of making walls, ceilings and garage floors look their best. Get used to incredible customer service, quality products and services, and flexible schedules at a fair price. Call today you won’t be disappointed with any of our services.

KITCHEN AND BATHROOM

PAINTING

PROJECTS

RENOVATION SYSTEMS 1-866-688-RENO RenovationSystems.com

R.E.D.E. Services 641-202-3395 REDEServices@yahoo.com

RANDY’S SERVICES 515-664-3696

Now in their third decade of business, there is quite simply no other operation in our area that can-do everything Renovation Systems does. They are the only company of their class that a property manager needs in their Rolodex to keep their apartment building in perfect condition.

You can count on our experience in the carpentry, paint, mechanical, maintenance industries to get the job done right, on time and within budget. No job is too small or too large. Locally owned, insured.

Manage your community not your vendors. Partner with me on your projects large or small. I have been in the multifamily industry for years, so I know what you expect. My team can perform those miscellaneous maintenance “things” that your team just can’t get to. Everyday assignments or capitol improvements. Need ideas, call today!

Full Color with Solid Color Logo

1 Color with 1 Color Logo

PROFESSIONAL ORGANIZATIONS GREATER IOWA APARTMENT ASSOCIATION 1-866-562-GIAA (4422) theGIAA.com The Greater Iowa Apartment Association is a local and state network that supports your business growth! Membership benefits your business’s strength through education, legislation, and networking.

L LIGHTING AND ACCESSORIES

PAINTING

BULBGUY 515-777-2765 BulbGuyLighting.com

RELIABLE CONSTRUCTION SERVICES 515-278-1685 ReliableCS.net

NEWTON ROOFING SERVICES 515-986-9949

With our Brand Agnostic approach, we offer unique solutions tailored to your needs. Whether you simply need to buy products, have us come out and fix something or totally change your lighting, give BulbGuy a call. We’ll focus on your lighting so you can focus on your business.

We specialize in all aspects of your property’s needs: Interior Renovations, Exterior Renovations, Turn Key, Make Readies, Commercial Tenant Finish, Windows, Siding, Concrete, Drywall, Painting, Cabinets, Countertops, Fire Restoration, Drainage, Decks, Railings, Fencing, Consulting.

If you are looking for a company with the knowledge and expertise to keep you covered give us a call. Many roofing options are available and we are happy to look at your job and make recommendations. Repair or replace, we are a full-service roofing company with many years of experience.

OPTIMUM REAL ESTATE MANAGEMENT 515-809-5400 OptimumRealEstateManagement.com Optimum Real Estate Management is a fullservice company focusing on multi-family, commercial and association management. Our executive team has over 40 years of direct experience. Optimum team members have the knowledge and experience needed to properly manage your investment properties.

R ROOFING SERVICES

PEST CONTROL

S SECURITY SERVICES

DIAM PEST CONTROL 515-244-3533 DIAMPestControl.com

THE CONLEY GROUP 515-277-7437 TheConleyGroup.com

President of DIAM Pest Control, Perry Tague, is just a phone call away and customer service is his number one concern. The key factor to effective pest control is an ability to correctly identify the problem, and no one knows local pests like a local company. We have been providing service for over 50 years. All DIAM employees are tested and licensed by the state of Iowa.

As a team of professionals, our mission is to partner with our customers and add value to their organizations by providing timely, professional security, risk management and other related services to them, thereby decreasing their losses and risk while simultaneously increasing their profits.

VendorGuideUSA.com

M MANAGEMENT/CONSULTING

CLASSIFIEDS

INTERNET PROVIDERS

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PROFESSIONAL ORGANIZATIONS VendorGuideUSA.com 18

UPCOM

ING EVE NTS: Certified Apartme Maintena nt nce Tech nician Cla ss Begins January 1 3, 2020 Maintena nce January 2 Mania 3, 2020

THE GREATER IOWA APARTMENT ASSOCIATION IS A NON PROFIT ASSOCIATION DEDICATED TO SERVING THE NEEDS OF THE MULTI-FAMILY INDUSTRY. As a member you have access to services and benefits designed to enhance knowledge and expertise for your success.

Our membership includes over 250 companies who manage over 30,000 apartment homes. They are independent rental owners, owners, managers, developers and vendor partners who work to promote the advancement of the multi-family industry throughout the state of Iowa and beyond.

Join us!

REPRESENTATION

EDUCATION

RELATIONSHIPS

PARTNERSHIP

Through local and national presence that advocates for industry rights, laws and legislation.

Offering programs that include NAA national accreditation courses, continuing education, skill building, leadership, and maintenance training.

Many robust hosted industry events for numerous opportunities to network, learn, exchange, and build with like-minded industry professionals.

We facilitate and encourage meaningful interaction, provide credible and reliable information, and give back to our community.

Maintenance Mania • Pinnacle of Excellence Awards • Fair Housing • Annual Golf Outing • Leasing 101 • HVAC • Self Defense • Monthly Vendor Meets • Trade Show and Education Conference • Quarterly Membership Meetings • Lunch and Learns • Employment Announcements • Membership Lists • Community Give Back Phone: (866) 562-GIAA (4422)

Email: GIAAHQ@gmail.com

Mail: PO Box 576 Stuart, IA 50250

Web: TheGIAA.com


Not Just Who...

WHAT

is Your Customer? article by chrys vanderkamp

It’s late one afternoon, and I’m trying to get responses out to the last few items in my inbox before I call it a wrap for the day. I’m in a hurry. I want to go upstairs, eat dinner with my fiancé, and pet my cats. The last message is asking me a question, and it’s not just any question: it’s one I answer about three times a week. And it’s explicitly covered in our training, because it’s so common. I’m annoyed. I don’t want to be doing this right now. I’m not thinking about what this person – this customer - needs from me; I’m thinking about what I need and want. Sounding familiar to anyone? A commonly-overlooked factor in shaping a customer’s experience is how we think of the customer. When we provide service, whether it’s conscious or unconscious, we’re making a decision as to what our relationship with the customer is. We can understand this process by looking first at the quality of the service itself. Negative customer service can be identified in many ways. The person providing the experience often has a lack of knowledge about the product or service. They exhibit body language that shows they don’t want to be there: a monotone voice, heavy sighs, crossed arms, a lack of eye contact. The customer experiences consequences as a result of the experience: it costs them money or time because of the service failings.

is your customer a bother? How is the person providing the experience thinking of the customer? The customer is a bother. They are an inconvenience. They are getting in the way of what the team member really wants to be doing.

is your customer a job? In this case, the customer is a job. The team member is willing to work hard enough to ensure they keep their job, but their primary interest and goal is just that: keep the job, earn the paycheck. Finally, there’s the positive experience. We know this one: the person providing the experience shows knowledge and comfort with the product or service. Body language includes excitement in tone, animated facial features, and direct eye contact. Expectations are exceeded, even in small ways: our needs are met more quickly than we expect, for instance. Informal chitchat doesn’t feel forced or scripted; the employee actually cares about the answer, and takes action on the information. Here, the customer is a person. The team member providing the service understands that the customer is a human being just like themselves, and treats them accordingly. They hold themselves to the standard they would expect if the positions were reversed.

your customer is a

person.

We can use this information not only to evaluate the performance of our team members, but also to evaluate our own performance – especially with internal customers. We can take a step back in the midst of an interaction, and ask ourselves, “Am I treating this customer like a bother, or a job, or a person?” And if it’s not the answer it should be, there may still be time enough to course-correct, and save the experience by changing our mindset. I’d gotten all set to send out a very cursory “See attached” email to that last message of the day, accompanied by the training document, when I realized I was doing exactly what I teach not to do: treating my customer like a bother. And so I revised my message to what I’d want to see if I was a new team member who maybe just didn’t remember what was in the training. I gave the benefit of the doubt, and I treated that person like a person.

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A mediocre customer experience is harder to define. When I teach customer service and ask my learners to describe a mediocre experience, the phrase I hear most often is, “It was fine.” There’s nothing necessarily negative about the interaction, but there’s nothing

positive either. Perhaps the best way to describe our mediocre experience is in what’s not there: there’s a lack of empathy, a lack of excitement, a lack of initiative or proactivity. The person providing the experience checks all the boxes and not one bit more. Our needs are met, but there’s something missing.

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SECURITY VendorGuideUSA.com 20

The Conley Group, Inc. 2867 104th Street l Urbandale, IA 50322 (515) 277-7437 www.theconleygroup.com


The 2019 Bill Zalud Memorial Award for Professional Excellence Announced The International Foundation for Protection Officers (IFPO) and Security Magazine are very pleased to announce today that Tom M. Conley and The Conley Group, Inc., Des Moines, Iowa, have been selected as the 2019 award recipient of the Bill Zalud Memorial Award for Professional Excellence. In 2017, the International Foundation for Protection Officers, in conjunction with Security Magazine, announced the inaugural Bill Zalud Memorial Award for Professional Excellence, an award that recognizes an exceptionally superior security professional and / or an organization for utmost professional excellence and superior service in the security profession. A recipient of The Bill Zalud Memorial Award for Professional Excellence epitomizes the best of the best in the security profession internationally. “Mr. Conley is one of those few extraordinary and truly remarkable global security leaders who has not only attained the very pinnacle of professional success and achievement, but he is one of the very small, select group of security professionals who has been a strong and consistent leader in shaping the present and future direction of the security profession worldwide”, said Sandi Davies, the IFPO’s Executive Director. Similarly, The Conley Group is globally recognized as a truly professional security services organization whose cadre of highly-dedicated security professionals. “Given the magnitude of today’s unparalleled global security challenges, the need for security professionals to operate at the highest possible level of operational effectiveness has never been greater nor have the consequences of a security failure ever been more ominous than they are now. That is why is it essential for security professionals at all levels to acquire the necessary professional education and skills they need so they can successfully confront and triumph over the many dangers that exist in the threatening landscape of today’s world”, said Davies.

About Bill Zalud Bill served in the US Army for many years. In 1987 Bill became the editor of Security Magazine and SDM Magazine. He spent over three decades covering and shaping the security profession. His knowledge of the profession, his readers, the advertisers of the publications and their products and services brought great value to his contributions.

About the International Foundation for Protection Officers Founded in 1988, the International Foundation for Protection Officers (IFPO) is a non-profit organization headquartered in Naples, Florida. The organization was established to successfully develop a comprehensive training and examination process as a means to professionally certify security officers and security supervisors globally. The IFPO provides numerous distance-delivered and traditional classroom training programs that can result in professional certification if completed successfully. Through advocacy, partnerships, promoting training standards and providing accessible training, education and certification opportunities, the IFPOís professional certifications have been and are the de facto international standard for all line-level security officers as well as security supervisory personnel since 1988. To date, the IFPO has credentialed more than 62,000 individuals as Certified Protection Officers and has credentialed another nearly 28,000 individuals as being Certified in Security Supervision and Management. Both certification programs were recently recognized and awarded college credit by a major accredited U.S. University. For more information, contact The International Foundation for Protection Officers at (239) 4300534 or on the web at www.ifpo.org. About Tom Conley and The Conley Group, Inc. Tom M. Conley is the President & C.E.O. of The Conley Group, Inc. headquartered in Des Moines, Iowa. The Conley Group, Inc. provides highly competent on-site security and security patrol services to their clients. Mr. Conley has earned three college degrees and 13 professional certifications. He is a former municipal police captain and is a retired Commander from the United States Navy Police after nearly 30 years of honorable service. He is the recipient of more than 40 medals and awards, including 10 personal decorations.

Mr. Conley can be contacted at (515) 277-7437 or by e-mail at tom.conley@theconleygroup.com.

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In conclusion, Ms. Davies said, “we are very proud to have had Bill Zalud serve on the IFPO Board of Directors for more than a decade. His long and outstanding service to our organization and the security profession as a whole, has made a significant difference. Bill had given strategic direction and vision to the IFPO. As an industry insider, Bill’s steadfast leadership and boundless passion for excellence were instrumental in making the IFPO as well as Security Magazine the successes they are today.”

In 2009 Bill became the Editor emeritus working with Security Magazine Editor-in-Chief Diane Ritchey. He continued to do research, writing insightful articles, columns and blogs. He wrote the Zalud Report, a popular column about technology and industry trends, up until a few years ago. The archives of his column are available online at www.securitymagazine. com.

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