MULTI-FAMILY
Summer 2020
PROFESSIONAL SERVICES & SUPPLIERS
2 Hello Vendor Guide Readers! Welcome to the second issue of the Multi-Family Vendor Guide. I have received a lot of positive comments from owners and managers about the usefulness of the publication. It is always great to know that there are vendors who want to work with you and are familiar with the multi-family industry. No emergency in recent history presented a greater challenge to business than Covid-19, yet Louisville’s property managers and contractors did not simply endure they are succeeding! I have been proud to see how our multi-family community has come together and adapted to all the changes. In this issue you will find articles on how to tackle Virtual Leasing and Leasing During the Coronovirus Pandemic. Chrys Vanderkamp leads you through the ins and outs of virtual leasing with great tips and Roxxie Eggerts covers obstacles leasing is having in this time and she gives ideas to help with resident retention. Enjoy this issue, read it, pass it along but most importantly make the call to these vendors, and tell them you saw them in the Vendor Guide! If you would like to advertise in the Multi-Family Vendor Guide, regularly contribute, or provide content I would love to hear from you (502) 681-2689. Stay safe, Michele Carden Publisher
VENDORGUIDEUSA.COM
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A
I ADVERTISING
INTERACTIVE VOICE RESPONSE
Apartment Magz..........................................................6
Call Assist...................................................................17
Classifieds.......................................... Inside Back Cover
M MARKETING
ARTICLES
Central Media Solution..............................................18
Dear Readers................................................................2 Leasing During the Coronavirus Pandemic...............4-5
P PEST CONTROL
Virtual Leasing Tips....................................................... 14-15
Franklin Pest Solutions...............................................19
B BATHROOM & KITCHEN RESURFACING
R
Royal Finish.................................................................7 C
REAL ESTATE INVESTMENT Marcus & Millichap....................................................22
CARPET CLEANING Kaufman Carpet Cleaning.........................................8-9
ROOFING Roof Maxx............................................................ 20-21
CARPET & FLOORING America’s Floor Source...............................................10 CONSTRUCTION & PROPERTY MAINTENANCE Stark Construction......................................................11 F FURNITURE RENTAL & RETAIL Cort Furniture.............................................................12 I INSURANCE
Volume 1, Issue 2 The Vendor Guide of Kentucky is published by Central Media Solution. The publishers accept no responsibility for errors in, or omissions of, content. The Vendor Guide is direct mailed once every 3 months. If you would like to advertise in The Vendor Guide, have questions or want to be added/taken off the mailing list, please contact Michele Carden at (502) 681-2689. By-line articles are published with the permission of credited copywriter or advertiser. The publishers accept no responsibility for errors or omissions on any article in the magazine or online. Advertiser gives Central Media Solution permission to use and publish photos both in print and online at www.VendorGuideUSA.com either obtained from advertiser’s website, email or photo taken by representative of Central Media Solution. Advertiser’s special or discounts are at the discretion of the advertiser and are subject to change without notice. Central Media Solution is not responsible for any offers made by an advertiser in this publication. All rights are reserved by copyright, 2020 Central Media Solution.
Allstate.......................................................................13
Published by Central Media Solution, LLC. • 4425 East 31st St., #210, Tulsa, OK 74135 Publisher, Michele Carden, (502) 681-2689
BluCanopy.................................................................16 VENDORGUIDEUSA.COM
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L e as i n g During the
Pandemic In light of the coronavirus pandemic, the Multi-Housing industry has reinvented itself and pivoted to some very unique ways to continue helping people find their new homes and retain current community members. At the same time, owners and managers have leasing goals they must meet. Prospects who were previously interested in the community may no longer be able to move forward with leasing due to: job loss; being placed on furlough; or, helping family members with finances. If they were relocating from out of state, the States’ Stay at Home orders may hinder their being able to move or the position they were relocating for may no longer be offered. Also, community members who submitted their sixty day Notice to Vacate may rescind their notices so they can stay in place. They may find it difficult to hire moving companies and other people that would have helped them are not able to do so during this time. Here are some solutions and new processes the Multi-Housing industry is implementing: Virtual Leasing During this coronavirus pandemic, most Multi-Housing community leasing offices are closed so there are no on site/in person tours being conducted. Going fully virtual had been gaining momentum in the Multi-Housing industry; the coronavirus pandemic has effectuated a quicker transition.
- Author Roxxie Eggert
Platforms being used include: leasing over the phone; FaceTime tours; Zoom; sharing 3D virtual tours/ renderings, property videos and sending virtual tours of exact apartments. In order to be successful, it is important to keep in mind the comfort level of the person you are communicating with as some may not be as knowledgeable about technology. Being able to customize your approach with prospects that want more one on-one-discussion vs. information in emails or videos online will result in more leases. The goal is to have enough information available via phone calls, online and videos so the future community member will have full confidence to move forward with applying and moving in to the community without an in person tour of the community or the apartment. Self-Guided Tour The self-guided tour has gained popularity and during this pandemic, a prospect can visit the community without leasing staff and have access to pre-determined apartments that have hardware installed for entry. There are systems usually in place where the prospect has to scan the front and back of their ID and take a selfie before the door access code will work. Either during the tour or after the tour, any questions can be answered by the leasing professional so the lease may be closed.
VENDORGUIDEUSA.COM
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Coronavirus Occupied Apartments on Notice For the communities that have apartments with scheduled move outs, being able to enter someone’s home to tour may not be possible. A creative way to resolve that is to ask the current community member to send photos and videos of their view(s) of their apartment so the leasing agent can re-lease the apartment. Maintenance Requests During the pandemic, unless a request is an emergency, the maintenance staff is usually not entering occupied apartments. If they do have to enter for an emergency, there are processes in place which include wearing protective gear.
businesses; and place a “Care Package” outside the apartment doors with new/originally wrapped toilet paper, hand sanitizer, candy, Lysol® wipes, or anything else that may needed in a large quantity but possibly not on hand. And don’t forget about the pets! Make sure your community members continually feel a part of your community with consistent engagement. Through social media, emailing and your website, you can keep them well-informed on what is happening. It would be beneficial to schedule a regular “Check In” so they know their thoughts and concerns are being heard. After all, we want our community members to feel at home.
This is an example of a circumstance that presents an opportunity for posting/sharing videos of how to complete basic maintenance requests for your community members to learn. Community Member Retention Since resident retention is more important than ever, be sure to communicate with your current and future community members to let them know how they can accomplish everything they need online. Since the majority of the community members may be staying in their apartments, now is a great time to interact, including the following ideas: Zoom Happy Hours; Virtual Bingo; Electronic Gift Cards to a delivery service and/or to a local restaurant so they can help the neighborhood
Now is the time to make a difference.
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CARPET CLEANING
During this unsure time, we are here to protect your staff and tenants. We have a great disinfectant system and preventative services in place and would love to help give your hallways, clubhouses, offices and vacant units a fresh start.
24-HR Water Extractions • Carpet Cleaning Carpet Repair • Carpet Stretching Pad Installation • Air Duct Cleaning Dryer Vent Cleaning • Plank Floor Cleaning Tile Floor Cleaning • Upholstery Cleaning Mold and Mildew Treatment
VENDORGUIDEUSA.COM
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CARPET CLEANING
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10301 Taylorsville Rd. Ste. D Louisville, KY 40299
(502) 266-5623 VENDORGUIDEUSA.COM
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CARPET & FLOORING
Our Showroom to Your Living Room
®
CHOOSE FROM THE ULTIMATE SELECTION OF FLOORING STYLES
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America’s Floor Source is your #1 store for quality flooring. America’s Floor Source helps homeowners, commercial customers and property management select and install high quality floors in their homes and businesses. We provide our customers with the utmost quality and integrity through our personal flooring advisors, showrooms stocked with almost any product imaginable, and we offer a wide range of flooring options at competitive prices. Add our professional installation services and you’ve got access to everything you need to ensure your new floor looks its best and meets the highest standards.
Shop in store, from home or online! Contact Katina Allgeier, today, at (502) 432-6622 or email katina.allgeier@americasfloorsource.com. WWW.AMERICASFLOORSOURCE.COM VENDORGUIDEUSA.COM
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CORK
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CONSTRUCTION & PROPERTY MAINTENANCE
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STARK CONSTRUCTION CONTRACTING & PROPERTY MAINTENANCE
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812.406.4127
WHAT WE DO BEST
OUR CLIENTS • Multi-Family Communities and Investors • Condominium Communities • Medical/Nursing Home Facilities • Hospitality Facilities • Commercial Industrial Facilities • Retail Multi-Unit Facilities
• New Construction • Interior Renovation (occupied/vacant renovations) • Exterior Renovations • Concrete/Asphalt • Metal Fabrication/Mobile Welding • Masonry
Serving the Kentuckiana area since 2004
• Gutter Cleaning/Repair • Roof Repair/Replacement • Pool Pavers • Outdoor Kitchens • Safety Bollards • Commercial Fencing • Dumpster
Surrounds
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VENDORGUIDEUSA.COM
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F U R N I T U R E R E N TA L & R E TA I L
Rest easy with furniture that doesn’t own you. Furniture rental with CORT lets you select, enhance and return furniture on your terms. n Furniture Rental
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your first months Furniture Rental (6 months)
n Staging n Models
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n Furniture Outlet
Welcome to easy. Welcome to furniture rental by CORT. Rental Showroom & Clearance Center 2801 South Hurstbourne Parkway Louisville, KY 40220 502.499.2779 cort.com VENDORGUIDEUSA.COM
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your Furniture Outlet purchase
INSURANCE
+ Rent, bundle and save I can help you save by adding a renters policy to your auto insurance for around the price of a cup of coffee each month.* Call or email anytime for a quote.
Gomes Insurance Agency 844-966-5178
gomesinsuranceagency@allstate.com
*Premium based on national average net cost of about $4 when added to a standard Allstate auto policy. Discounts and coverages subject to terms, conditions, availability. Savings vary. Allstate Fire and Casualty Ins. Co., Allstate Ins. Co., Allstate Indemnity Co. & affiliates: 2775 Sanders Rd Northbrook IL 60062. Š 2019 Allstate Insurance Co.
VENDORGUIDEUSA.COM
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Virtual Leasing: Tips for Product Excellence Prior to recent events, most of us would likely have said we knew the ins and outs of product excellence. The “sparkle bucket” has been a part of our vocabulary for years (decades?), and the use of cleaning wipes and handheld vacuums is second nature. We’re savvy in the use of the Internet for an ever-growing list of odor remedies, and we haunt Pinterest for ideas for WOW fridges. It’s a new, virtual world, and product excellence has taken on a different form. How do we appeal to all of the senses, long considered critical, when the prospect cannot smell or touch? We can’t put them at ease and begin building rapport over refreshments. How, then, do we achieve an excellent product? Tip #1: Unpack Your Adjectives A core principle of leasing is to sell benefits, not features. A feature is boring, and something a prospect can see themselves: a stainless-steel fridge, or new carpet. Benefits tell a prospect how their life will be better as a result of the feature. With virtual touring, we’re often in the position of having to do both. The prospect might not be able to see how deep the fridge is; they can’t feel how plush the new carpet is. Achieving virtual product excellence starts with making sure the prospect understands what the product is in the first place. Use descriptive words, so that if video isn’t available or isn’t good quality, the prospect still sees the picture you’re painting. Tip #2: Test Your Technology A virtual community tour means that we’re relying on what the prospect can see and hear, so a strong, high-quality connection is critical. Test the devices you plan to use: if you have a choice, which device gives you the best connection?
Most of us are used to low-quality audio from cell phones. If you must choose between good audio or good video, choose the device with the best video. The prospect is going to shop with their eyes first, so as long as the video works well, the audio can be less important. That being said, you should still test your connections, and change devices if an audio connection experiences feedback or other significant issues. Tip #3: Practice Makes Perfect Virtual touring has been used before in multifamily, but never as widely as it is today. All of us are learning a new skill, and as with anything new, it takes practice. Each person on the leasing team should take turns giving virtual tours to others. Provide constructive feedback: • Could you hear and see well? • Did the leasing professional use descriptive terms? • Was the leasing professional prepared and organized? • Did the tour flow naturally? • How did the community appear? Was the apartment show-ready? Did anything catch your attention that needs to be remedied before showing this unit again? Tip #4: Product Starts with People One aspect of product excellence hasn’t changed: the need for an equally-excellent professional to present it. First impressions still matter, and now the first impression of the community may very well be a video call with a leasing agent. Curb appeal still applies: Leasing team members need to follow dress codes and appear polished and work-appropriate on any video calls and tours.
VENDORGUIDEUSA.COM
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by Chrys Vanderkamp Establish clear standards for acceptable clothing and overall appearance. Team members should not be chewing gum or eating while conducting tours, as the noise can carry. If team members are working remotely, and conducting tours using photographs or prerecorded video, discuss individual circumstances with each team member to minimize distractions and create the touring environment. Tip #5: Walk Units Virtually If tours are being conducted virtually, then unit walks should be as well. Punch list items which may not catch the eye in person - paint touch ups, carpet stains - might pop on video, depending on camera quality. Use a device to conduct the daily unit walks and watch the video for what your prospect sees. Creative thinking has a place in our new virtual world. Instead of offering coffee at the start of the tour, consider alternatives. Are there services in your area where a coffee or snack could be delivered at the start of the appointment? Can you send an e-gift card? Even after the current crisis abates, many of the changes we’re experiencing in the way we do business and lease our communities may be permanent. Our “new normal” will almost certainly be more virtual that it was, so it’s important for us to adapt: not just for now, but for the longterm. Attention to virtual product excellence will ensure that your leads keep coming in and your community stays leased in this new online world.
VENDORGUIDEUSA.COM
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INSURANCE
insurance online in minutes.
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know that you have to take care of it. You also have property and other assets you want to safeguard. That’s why you need precise coverage for your rental home without the hassle. goes wrong. At BluCanopy, we want to do more. Keep your most valuable possessions protected.
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INTERACTIVE VOICE RESPONSE
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• Request photo of maintenance issue with easy-to-navigate link • Maintenance Tech photo sent to resident • One batched email detailing after-hours calls
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learn more & request your free demo at
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VENDORGUIDEUSA.COM
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MARKETING
Marketing & Design Services BUS INES S CARD S BRO C H URE S P O S TCARD S FLYERS AD VERTIS EM ENTS GRAP H IC D E S IGN S ERVICES
…and more! C O N T ACT US TO D AY M i c h e le C ar d en | (502) 68 1 - 2689 mc a rd en@c entr almediaso lutio n.co m
PEST CONTROL
Everly Roseland Apartments, New Jersey
CERTIFIED
1. Shingle Pliability Roof Maxx significantly improved the flexibility of the asphalt shingles and passed ASTM testing.
2. Protective Top Coating Roof Maxx significantly improved the granule adhesion to levels close to those of new shingles.
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VENDORGUIDEUSA.COM
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R E A L E S TAT E I N V E S T M E N T
VENDORGUIDEUSA.COM
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CLASSIFIEDS ADVERTISING
CONSTRUCTION & PROPERTY MAINTENC.
INTERACTIVE VOICE RESPONSE
BEST APARTMENT JOBS (502) 681-2689 BestApartmentJobs.com
STARK CONSTRUCTION (812) 406-4127 StarkConstructionllc.com
CALL ASSIST (502) 681-2689 CallAssist247.com
Get the word out on your open multifamily positions today by posting them on our new website bestapartmentjobs.com! ALL JOB LISTINGS ARE FEATURED ON: BestApartmentJobs.com • ZipRecruiter and their network of partners• E-Mail Blasts to Thousands of Multifamily Industry Professionals
Our past projects include both new construction and repairs/restorations. Occupied and fully operational job sites are never a problem with Stark. We can also plan, manage, and build multi-phase jobs. We feel that by setting high standards for quality, integrity, and ethics, we can achieve the best possible results for a finished product we can turn over to our customers, proudly and on time.
CallAssist was built specifically for the multifamily industry to meet the needs of your busy on-site and maintenance teams. Our solutions manage your calls, automate call routing, easily create schedules for your emergency on-call maintenance team, and provide intuitive tools to manage resident and leasing inquiries so you capture every call. Call for info or your free demonstration.
BATHROOM & KITCHEN RESURFACING
FURNITURE RENTAL & RETAIL
PEST CONTROL
ROYAL FINISH (888) 737-1010 RoyalFinish.com
CORT FURNITURE RENTAL (502) 499-2779 Cort.com
FRANKLIN PEST SOLUTIONS (800) GOT-PESTS FranklinPestSolutions.com
Royal Finish offers affordable, high quality resurfacing. We can repair damaged surfaces, update colors and renew dull worn-out finishes. Established in 1990, Royal Finish is a family owned company focused on the commitment to superior service, quality workmanship and an environmentally sound approach to resurfacing.
CORT offers short term easy flexible furniture rental and residential staging. Individuals relocation, traveling long distance on a temporary assignment, in college and moving off campus, or just unsure where life will take them and not ready to put down long term roots, are all facing the same thing - a life in transition. Our family of trained professionals can help you find a place to live, navigate your new area.
Since 1929, Franklin Pest Solutions has been trusted in the Midwest to keep homes and businesses free from insects, rodents and more. We use cuttng-edge technology, environmentally-friendly methodology, and personalized, unique solutions. We guarantee reliable, honest, pest-control service from our customer care team and service technicians.
CARPET CLEANING
INSURANCE
REAL ESTATE INVESTMENT
KAUFMAN CARPET CLEANING (502) 266-5623
ALLSTATE INSURANCE (844) 966-5178 gomesinsuranceagency@allstate.com
MARCUS & MILLICHAP (513) 878-7733 MarcusMillichap.com
We provide carpet cleaning, water restoration, sewage, mold and mildew, cat and dog messes, blood removal, air duct cleaning, dryer vent cleaning, tile and grout cleaning, strip and wax floors, 24- hour water restoration, seal floors, install pad, install transition strips and so much more.
We have three locations to serve you and a wonderful team of fully licensed agents ready to serve you in Kentucky and Indiana. We are located at 7611 Preston Highway, 3406 Frankfort Avenue and 406 Blankenbaker Pkwy. Our hours are 9am- 6pm Monday-Friday and weekends by appointment.
Marcus & Millichap is a leading firm specializing in commercial real estate investment sales, financing, research and advisory services, with offices across the United States and Canada. Our services are customized and personalized to meet the diverse needs of private investors, professionals and institutions.
CARPET & FLOORING
INSURANCE
ROOFING
AMERICA’S FLOOR SOURCE (502) 432-6622 AmericasFloorSource.com
BLU CANOPY (800) 573-0226 BluCanopy.com
ROOF MAXX (502) 805-ROOF RoofMaxx.com
Since 2000, America’s Floor Source has helped thousands of homeowners and commercial customers select and install high quality floors in their homes and businesses. Early on, it was clear that satisfying our customers by consistently hitting their expectations was the key to success. Since then, we’ve built our business around that theory while infusing convenience, quality, and integrity.
We offer full renters insurance for homes, apartments and condominiums, for rural or urban properties and for every renter of every age. Coverage options can include personal liability coverage, possessions insurance, living expenses protection and more. Do you have a four legged friend? We can cover pet bite liability as well.
Roof Maxx® is a scientifically formulated, and 100% safe, plant-based roof rejuvenating spray treatment that was developed by Battelle Labs, the world’s largest private research and development company.
VENDORGUIDEUSA.COM
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Central Media Solution, LLC. 4425 East 31st St., #210 Tulsa, OK 74135
REACH YOUR TARGET MARKET
ADS INCLUDE: Online Listing on Vendorguideusa.com Professional Ad Design Category Specific Classified Ad Advertiser Articles
Vendor Guide is Direct-Mailed to 2,500 MULTI-FAMILY INDUSTRY DECISION MAKERS
FOR MORE INFORMATION OR TO ADVERTISE, PLEASE CONTACT
Michele Carden | (502) 681-2689 | mcarden@centralmediasolution.com VENDORGUIDEUSA.COM
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